Happiness

Happiness is a state of mind which we possess when something good happens to us and we feel that goodness at our heart. This is an abstract feeling which is not materialistic and cannot be bought by money or some other possession. Happiness brings with itself a lot of positivity and also provides us with the motivation to go ahead and achieve other milestones. Happiness also maintains the zeal and enthusiasm for doing things and experiencing new paths. Happy state of mind also increases the age of people and lets them live a longer life.

Happiness is a key to healthy life; it sets a soul free and encourages it to explore the world and also gives us power. Happiness is a part of being successful in life it is that fruit which we all want to grow and thus we do so much of hard work throughout our entire life so that we can live a happy peaceful life after all. Happiness cannot be ever faked it comes straight out from our heart and it is priceless. At the end of a hard-earned day all we care for is some peace and happiness in our families and ourselves so that we can start another fresh day ahead.

4 levels of Happiness :

” Happiness is the meaning and the purpose of life, the whole aim and end of human existence” . Of course, there are a number of different types of happiness and each person has different things in life that make them happy and unhappy. It is important for people to be self- aware and to truly understand what makes them happy and content as individuals. Take a look at the different types of happiness below and think about the things in your life that maku you happy.

There are main types of happiness, these being related to; pleasure, passion and purpose.

Pleasure :

Pleasure is important to us human beings but its related benefits are relatively short term. A delicious meal, a nice meeting with friends or listening to our favourite music all produce endorphins and offerus happy moments that can be the highlights of our day. However, these singular moments don’t equate to long- term satisfaction.

Passion :

Being passionate about something whether a hobby cause or group activity and actively being involved with it can be a great source of happiness. These activites deliver contentment in the medium term and provide a sense of achievement and variety in life

Purpose :

Feeling like you are part of something bigger than yourself and that your actions will really matter can lead to a deep sense of fulfillment and long- term happiness. We all like to think that our lives have menaing and if you can find your ” calling” or be part of great team, group or organisation that are making a difference then chances are you will be truly happy.

Ultimate Good :

The fourth level of happiness is known as ultimate good. This is a fundamental desire we have as human beings for perfect truth, goodness beauty and love . Many people find this form of happiness through their religious beliefs. Even those who don’t believe in a higher power can find happiness in their pursuit of truth, beauty, love and goodness in themselves and in helping others. This level is happiness is often considered the most enduring and profound.

Different types of Happiness :

1. Joy :

Joy is when you win a hard- fought competition, you finally accomplish a project you’ve wanted to or times when you doible over in uncontrolled laughter when someone relates a hilarious story. Joy makes you feel great about yourself, makes you feel confident, assertive, capable, loved and fulfilled.

The feeling of joy is fleeting joy is presemt at the moment. It is possible to feel joy despite grief or uncertainty. Happiness can be found in many things. It transforms tough times into blessimgs and turns heartache into gratitude.

2. Love :

Second, on the list pf different types of happiness is love. Which means other things to different people still, a wholesome ,reciprocared love with another person seems to be the fundamental predictor of happiness. Here, we are not just talking about romantic love, it means to love with friends and family, as well as partners. When you’re in love, you’ re blissfully happy all the time.

3. Contentment :

The secret of Happiness is contentment which means a state of happiness or satisfaction . It isn’t a matter of being satisfied with what you have. Contentment not only holds the power tobmake you happy, but it will transforms your life in many ways.

4. Optimism :

Optimism is a type of happiness that reflects the belief that events or experience outcomes will generally be positive. The key to attaining happiness is to have an optimistic approach to life, as optimism reflects hope and faith, helping people believe that this world is the right place

5. Gratitude :

Gratitude creates positive emotions, like different types of happiness, joy, love, and contentment, it can undo the hold of negative emotions. It goes hand in hand with mindfulness in its focous on the present and greatfulness for what we have now, rather than wanting more and more.

6. Excitment :

Excitment can be anything from about a new job or moving to a different place and motivates youbto work harder and channel that positive energy into more constructive activity. Excitements is fleeting. It dissipates rather quickly and can turn into ennui. It sometimes acts as a motivating factor , and execitment often leads people to likely make a decision. Even a bad one as excitment leads to impulsivity.

7. Pride :

Last on the list of different types of happiness is pride. Yes, pride and happiness go hand in hand. You can take pride in your work and your family, your haome and yourself, and in anything you put effort, attention, and love into. It is a positive feeling in reactive to a jouous event.

There are 7 essential keys to happiness and success that will help to materialize both those things in your life:

* Gratitude.

* Be present

* Manage time Effectively

* Set smarter Goals

* Embody an Empowering morning Routine

* Tackle the MITs

* Focus on Health and wellbeing.

To get the most bang for the happiness buck, I’ve realized that I should complete four stages of reveling in a moment of happiness :

* Anticipate with pleasure.

* Savor the moment as I experience it,

* express my happiness to myself or others,

* reflect on a happy memory.

Four happy hormones :

* Dopamine

* serotonin

* Endorphins

* oxytocin

Strategies of Happiness :

* Do more activities that truely engage you

* savor life’s joy

* Learn to forgive

* Practice acts of kindness

* Nature relationships

* cultivate optimisim

* Avoid overthinking and social comparison

* Develop strategies for coping

STAY HAPPY 🤩AND KEEP SMILING ALWAYS😁 .BE HAPPY 🥳

START YOUR OWN BUSINESS PART-2

From the previous article, we learned about how important passion and profession are. What are the simplest ways to earn money from some of the businesses and most probably with the lowest investments. In this part, we will uproot some more businesses which can give you a stable income and highly demanded fields.

BAKING BUSINESS:

Baking business is one of the simplest ways to earn money. If you are great at cooking and love to bake this will be the best way for you to follow your passion. You can bake different types of delicious cakes. People always would love to have homemade foods and things. Thus, they will crave cakes too… You can even start this in your kitchen with a regular oven and other materials. You can even do chocolates, cookies. Sweets are the best to gift someone. Thus, there will be no negative statements to this idea. If you are also a creative person you can decorate and wrap them beautifully to attract the audience.

BOOK MERCHES:

Book merches are none other than book-related things and products. for Example, If you are a fan of The Chronicles of Narnia books or movies You can create some bookish merch which is related to the theme of NARNIA. Like, A printed coffee mug with a book theme (A famous quote or picture of the characters in the mug), enamel pins with the image of The Lion Aslan. Badges with the images or the quotes from the books. Postcards stamps, T-shirts even you can do a scarf with the quotes like a newspaper look. Most of the readers would love to have them in their showcase as well as in their Book photographs. And you can sell, key chains, bookmarks, bags, wallets, book sleeves, tote bags, Polaroids photos, watches necklace rings anything and everything related to books. There is a huge demand for these things among book bloggers and collectors. Especially, if you did customized products.

WORKSHOPS:

Conducting workshops is merely like teaching online or offline. It depends on your comfort zone. If you know any of the passions that are mentioned above or upcoming ideas or even any other related ideas you can do them to start your own workshop. For example, If you know mandala artworks you can teach them online or offline and for teaching them you can collect some amount as tuition fees. Remember, teaching is one of the precious Jobs in the whole world knowledge is not free. Even though if it comes free it’s not easy to teach someone. You should have some passion for teaching. And you should provide notes instructions videos and other requirements about the Art that you want to teach. Some of the ideas that you can carry out, if you know any of examples like, Journal makings, skincare products making, baking, Fashion designings, paper making, language skills if you have any bilingual skills like, German, French, Spanish, English, and Japanese, etc You can teach them and can get loads of money. Because students love learning new languages and there is a huge demand for bilingual People.


If you have passion for anything from the above… Start to develop the skill to take up as a passionate business. Most of the billionaires started from nothing. If they can why you can’t? If you can’t then who can? Let’s make our passions into actions.

Unemployment

Unemployment has become one of the biggest problems around the world. When an individual is an implied, he or she will know very less about the mankind. It is so difficult to face situation and handle situations when the individual is unemployed. Unemployment leads to many silly mistakes. And an unemployed person cannot take over the family and lead the family as well. There is a huge competition in highly populated countries like India. In order to be employed, the only method is to study hard and improve the skills and score better. Basically, the students are not showing good amount of interest towards the studies. Let us now see how to motivate them.

Covid crisis has made many people unemployed. It has taken away the basic need of living. Many people are left with the unfilled stomachs. Some people are dead about by not finding a way to live.

Types of unemployment :

There are four main types of unemployment in an economy frictional, structural, cyclical, and seasonal and each has a different cause.

1. Frictional unemployment :

Frictional unemployment is caused by temporary transitions in workers lives, such as when a worker moves to a new city and has to find a new job. Frictional unemployment also includes people just entering the labor force, such as freshly graduated college students. It is the most common cause of unemployment, and it is always in effect in an economy.

2. Structural unemployment :

Structural unemployment is caused by a mismatch in the demographics of workers and the types of jobs available, either when there are jobs available that workers don’t have the skills for, or when there are workers availabes but no jobs to fill. Structural unemployment is most obvious in industries undergoing technological advancements.

3. Cyclical unemployment :

Cyclical unemployment is caused by declining demand. When there is not enough demand in an economy for goods and services, businesses cannot offer jobs . According to keynesian economics , cyclical unemployment is a natural result of the business cycle in times of recession: if all consumers become fearful at once, consumers will attempt to increase their saving at the same time, which means there will be a decrease in spending, and businesses will not be able to employ all employable workers.

4. Seasonal unemployment :

Seasonal unemployment is caused by different industries or parts of the labor market being available during different seasons. Fot instance, unemployment goes up in the winter months, because many agricultural jobs end oncr crops are have harvested in the fall, and those wotkers are left to find new jobs.

Consequences of unemployment in an Economy :

Low unemployment is key to economic stability High and long- term unemployment can cause significant stress on a nation in three key areas.

* Individuals :

Unemployed people have no ability to fulfill their financial obligations and can become mentally stressed, ill, and even homeless.

* Economic efficiency :

During times of high unemployment many job seekers will accept new jobs below their skill level, a situation called “underemployment ” which translates to a loss of human capital for an economys labor market. Unemployed workers will also significantly decreases their consumer spending, which is one of the driving forces of economic growth. Without consumer spending, the economy will slow dramatically.

* socio- political stability :

If unemployment remains high, citizen dissatisfaction can rise to the point of widespread civil unrest.

Possible solutions for Unemployment :

Solving unemployment is a hotly debated topic, and no economists agree on one simple way to do it. However, in the U.S ,if unemployment rises noticeably, the government usually steps in with specific policies designed to lower the total number of unemployed people.

1. Monetary policy :

Monetary policy is financial influence implemented by a central bank . Monetary policies usually come in the form of lower interest rates, which increase the total money supply within an economy by allowing banks and businesses more access to loans and therefore, more accessible spending power.

2. Fiscal policy :

If expansionary monetary policy doesn’t adequately lower the unemployment rate government agencies will turn to fiscal policy. Fiscal policy is fiscal stimulus implemented by the national government and fiscal policies include spending on infrastructure, proposingtax cuts , increasing the minimum wage, or implementing unemployment benefits. These methods are designed to inject more demand into private economy and strengthen economic activity.

Let us now see some of the ways to motivate the students to study and get employeed.

Make things easier :

Showing the things easier and explaining them with clarity helps the students to show better interest on the subject and makes them to pay more attention on what the teacher is trying to convey. When the topics are shown easier for the students, they start learning them and they feel achieved and they pay more attention to study. When a student learns a particular topic or a question, he/she feels comfortable and happy for getting it. Once if they start reading, they develop the interest in them and they continue to read more and more.

Tell the importance :

The students must be motivated with good number of words to understand the need of studying and what happens if they don’t study. A student is like a bird without the wings when they don’t study. So, it is very important to motivate students to study and to make them understand the need of the situation. Motivation brings the right change in the students who are not interested in learning. It develops the interest in them to study.

It seems good if the government provides good number of jobs.

Deserts

In the world we find varied geographical regions which includes mountains, plains, deserts, plateaus all with their own physical features. Desert is basically a piece of barren land which is filled with sand and lacks water bodies and have dry weather all along. In day time deserts are extremely heated up and at night it becomes chilling cold at the same place. In the Indian subcontinent we find desert in the western part of the subcontinent in the state of Rajasthan.

The animals and plants in the deserts have their own adaptations, among plants we find a variety of cactus, cactus plants have special adaptations to survive in the desert, they have fleshy stem which holds water in them which turns out to be useful when there is scarcity of water also they have very long roots which can penetrate deep inside the soil in search of water also they don’t have leaves and have thorns in place of them in cactus the food is prepared in the step as it contains chlorophyll and is green in color. Also, we find camel in desert their feet have adaptation to walk on the sand also they can survive with less water and they have long eyelashes to protect their eyes from dust storms.

Types of Deserts :

1. Coastal Deserts :

Coastal deserts occur in cool to warm areas along the coast. They have cool winters and long, warm summers. Coastal deserts are located on the west coasts of continents between 20° to 30° lattitude. Winds off the coast blows in an easterly pattern and prevents the moisture from moving onto the land. The Namib desert in Africa and the Atacama desert in chile are coastal deserts.

2. Subtropical Deserts :

Subtropical deserts the hottest deserts. They are found in Asia, Australia, Africa and North and south America. In the united states, the chilhuahuan, sonoran and Mojave are all subtropical deserts. Subtropical deserts are very hot and dry in the summner and cooler but still dry in the winter. Rainfall happens in short bursts. The air is so hot and dry in these deserts that sometimes rain evaportaes before it even has a chance to hit the ground. The soil in subtropical deserts is usually either sandy or coarse and rocky.

Plants and animals in subtropical deserts must be able to withstand the hot temperatures and lack of moisture. Shrubs and small trees in the subtropical desert usually have leaves adapted to retain moisture. Animals in sbtropical deserts are usually active at night, when it is cooler.

3. Cold wintet Deserts :

Cold winter deserts are also known as semiarid deserts . They have long, dry summers and cold winters with low rain or snowfall. In the united states the Great basin, the colorado plateau and the Red Desert are all cold winter deserts. Other cold winter deserts include the Gobi desert in china and Mongolia and the patagonian desert in Argentina. The lack of rainfall in cloud winter deserts is often caused by the rainshadow effect. The rainshadow effect happens when a high mountain range stops moisture from reaching an area. The Himalayan Mountain prevent rainfall from reaching the Gobi desert.

4. Ploar Deserts :

Polar deserts are found in the Arctic and Antarctic regions. Like warmer deserts, they also get very little precipitation.polar deserts are cold year- round.

Largest Desert in the world :

The antarctic polar Desert, which makes up the vast majority of Antarctica, is the largest desert in the world. In fact this single desert is larger than the combined size of the Gobi Desert, the Arabian Desert, and the sahara Desert.

* The driest desert of the world Atacama is surely the most dangerous desert of all.

The strongest animal in the Desert :

Based on strength to weight ratio, the dung beetle of the scarab is the strongest creature on earth. They can lift 1141 times their own body weight. It helps them a lot in finding the mate and food. The dung beetles also constitute a large percentage of scarab family.

The 7 hardest Animals to Hunt :

* Leopards

* Mountain Goats.

* Elk

* Eland.

* cape Buffalo

* Roan and sable

* Bears.

what can kill you in the Desert?

Aside from the oppressive heat and lack of water, the desert is also full of critters that can bite and sting. Some of these guys can even kill you if you aren’t able to find medical help. Spiders, scorpions, centipedes, and snakes are all found in dark places , abandoned builidings and under rocks.

Most Famous Deserts :

* Namib Desert – Africa

* Atacama Desert – South Americs.

* sahara Desert – Africa

* Gobi Desert – china

* Mojave Desert – Nevada

* Antarctic Desert – Antarctica

* Sonoran Desert – USA

* Thar Desert – India

* Rub’al khali – saudi Arabia

* Tabernas Desert – spain

* Taklamakan Desert – central Asia

* pinnacles Desert – Australia

* Salar de uyuni Desert – Bolivia

* Dasht- e kavir – Iran

* Chihuahuan Desert –New Mexico

* White Desert, Farafra – Egypt

Plastic bags

We human beings are the one who is responsible for polluting our nature and thus in turn nature also takes its revenge through various calamities, diseases, pandemic and so on. We all know that pollution is mainly caused by non-biodegradable wastes and plastic is such a non-biodegradable product which we human beings use very frequently in our everyday life, starting from plastic bags to toys, containers, food packaging almost everything has the use of plastic in it and thus is also generates a lot of waste daily. Plastic being a non-biodegradable waste stays into the soil or water for years and does not decompose rather they choke animal and water creatures also restricts plant growth and leads even to their death sometimes when the roots get entangled into them. Non-biodegradable plastic waste if burnt emits toxic fumes which in turn causes severe air pollution and is extremely harmful for living beings. We have got so much use of plastic that we cannot completely stop the use of plastic we can reduce it to some extent. To save the nature and environment from pollution we can follow the 3R’s i.e., Reduce, Reuse and Recycle. Recycling plastic is a great method which is even sustainable and can help us save our nature.

Package :

Several design options and features are available. Some bags have gussets to allow a higher volume of contents, special standup pouches have the ability to stand up on a shelf or a refrigerator, and some have easy opening or reclosable options. Handles are cut into or added into some. Bags can be made with a variety of plastics films. Polyethylene is the most common. Other forms, including laminates and co- extrusions can be used when the physical properties are needed. Plastics to create single use bags are primarly made with Fossil fuels. International plastic bag free day is celebrated on july 3.

Medical uses :

Plastic bags are used for many medical purposes. The non purpose quality of plastic film means that they are usefu for isolating infections body fluids ; other porous bags made of nonwoven plastics can be sterilized by gas and maintain this sterility. Bags can be made under regulated sterile manufactoring conditions ,so they can be used when the infection is a health risk. They are lightweight and flexiblr, so they can be carried by or laid next to patients without making the patients as uncomfortable as a heavy glass bottle would be. They are less expensive than re- usable options, such as glass bottles.

Flexible intermediate bulk container :

Flexible intermediate bulk containers are large industrial containers, usually used for bulk powders or flwables. They are usually constructed of women heavy-duty plastic fibers.

Plastic shopping bags :

Open bags with carrying handles are used in large numbers. Stores often provide them as a convience to shoppers. Some stores charge a nominal fee for a bag. Heavy duty reuseable shopping bags are often considered environmentally better than single use paper or plastic shopping bags. Because of envirpnmental a little problems, some locations are working toward a phase- out of lightweight plastic bags.

Danger to children :

Thin, comfortable plastic bags, especially dry cleaning bags, have the potential to cause suffocation. Because of this about 25 children in the united states suffocate each year due to plastic bags, almost nine- tenth of whom are under the age of one. This had led to voluntary warning lables on some bags posing a hazard to small children.

Uses :

Plastic bags are used for diverse applications. Bags of crisps, gardening supplies, bagging vegetables, blood platelets, inner bladder for bag-in – box , pastry bag with convenience closure, ostomy bag, bin bag, string bag made of plastic fibers, porous bag for cooking rice, Intravenous therapy, evidence bag, travel toiletries in a reclosable plastic bag, woven plastic fiber bags used for sand, A plastic body bag.

Different Types of plastic Bags :

* High Density polyethylene (HDPE)

* Low Density polyethylene ( LDPE)

* Linear Low Density Polyethylene ( LLDPE)

* Medium Density polyethylene (MDPE)

* polypropylene ( pp)

* The problem with plastic bags. Plastic bags start out as fossil fuels and end up as deadly waste in landfills and the ocean. Birds often mistakes shredded plastic bags for food, filling their stomachs with toxic debris.

Health and Fitness

Staying healthy and fit are directly proportional to each other. In order to lead a healthy and fit life we need to focus on some prime practices which will not only make us physically fit but will also provide us with peace of mind. Staying heathy and fit keeps us away from diseases and thus its medications and side effects. A healthy body homes a healthy mind, and a healthy mind boosts the productive thoughts help us to deal life with positivity in a healthy way. But staying healthy and fit requires discipline, one must have a balanced diet, eating less never makes someone healthy and fit whereas eating the right nutritious food in the right quantity does so. A healthy diet must constitute of all the five nutrients as well as water and roughage. Starving is highly not recommended, giving the body the required nutrients is important. In order to stay fit and healthy one must also regularly practice yoga and physical exercise; these enables movement of each and every part of the body and thus ensures its flexibility also ensures growth and increases stamina. Staying away from negative environment and people is another major practice which is encouraged in order to ensure a healthy and fit body.

If you want to start your journey a having a better body to feel great, here are some tips :

* Exercise daily for at least an hour

* Eat the Right foods and portion each meal.

* keep track of calories and food intake per day.

* Be sure to get sleep.

* Stay motivated.

5 components of physical Fitness :

* cardiovascular Endurance.

* Musular strength.

* Muscular endurance.

* Flexibility

* Body composition.

* The difference between fitness and health is Health is defined as a state of complete mental, physical and social well- being, not merely the absence of illness or infirmity. Fitness is the ability to meet the demands of the environment.

* The connection between health and fitness is physical fitness, by its very nature, significantly strengthens the bod’s immune system. Therefore, it may substantially reduce the likelihood of liness and disesase, and well as improve the way the body copes with illnesses when they occur.

* The three categories of health fitness and wellbeing is physical, emotional and social wellbeing.

Why is health and fitness so important?

Regular exercise and physical activity promotes strong muscles and bones. It improves respiratory, cardiovascular health, and overall health. Staying active can also help you maintain a healthy weight reduce your risk for type 2 diabetes heart disease and reduce your risk for some cancers.

* There are six skill- related fitness components: agility, balance, coordination speed, power and reaction time. skilled athletes typically excel in all six areas. Agility is the ability to rapidly and accurately change the direction of the body

* The principles of specificity, progression, overload, adaption, and reversibility are why practising frequently and consistenly are so important if you want to improve your performance.

The health benifits of exercise :

* helps you contro your weight.

* Reduce your risk of heart disease.

* Help your body manage blood sugar and insulin levels.

* Help you quiet smoking

* Improve your mental helath and mood.

* Help keep your thinking , learning and judgement skills sharp as your age.

* Exercise prescription is based on 5 priniciples are type, duration, frequency, intensity and volume.

So stay healthy and stay safe . This pandemic days wants more food to our bodies to get more immunity. Be fit and Be happy . We fight with this covid with our lifes . Be strong these are all will helps to us.

Ethics

Ethics is a branch of philosophy dealing with the issue of morality. It implies the concepts of what right and wrong conducts are. Ethics define how a person should act in some specific situations. It is not a new term, but it has been there since the Stone Age. Different religions and many philosophers have also made a substantial contribution to ethics.

There are different branches of ethics. First of all, comes descriptive ethics. Descriptive ethics include what people actually consider right and wrong. Accordingly, laws are made regarding that and if they are even acceptable or not. The moral principles of society keep on changing from time to time. However, the basic ethics remain the same. Descriptive ethics are also called comparative ethics. They are given the name comparative ethics as they are used to compare the ethics of past and present scenarios. Also, they are used to compare the ethics of different societies as well.

Then comes the next branch of ethics- Normative Ethics. Normative Ethics deals with some specific norms or a set of considerations. These norms indicate how people should act in some given situations. These ethics set out the rightness or wrongness of people’s actions. Normative Ethics are also known as prescriptive ethics. This name is given as there are principles involved with these ethics and those principles determine whether the actions of people are right or wrong in different situations.

Types of ethics :

1. Deontological Ethics :

* In moral philosophy, deontological ethics or deontology is the normative ethical theory that the morality of an action should be based on whether that action itself

* Deontology is an ethical theory that uses rules to discern the moral course of action. Diffusion of responsibility. Diffusion of responsibility occurs when people fail

* Deontology morality is about following a system of rules, like ” Do Not Lie ” or ” Do Not Steal” .

* Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending Deontological ethics.

2. Utilitarianism :

* The most common example of normative ethical theories are utilitarianism, kantian duty- based ethics and divine command theory.

* utilitarianism means, act in your own self- interest. Utilitarianism is that which is moral only if the act produces the greatest.

* Utilitarianism is a moral theory that implements fair choices is an effort to ensure the least amount of harm is done to all parties involved.

* However, some contemporary utilitarians , such as peter singer, are concerned with maximizing the satisfaction of preferences, hence prefernce utilitarianism.

* utilitarianism is an ethical theory that asserts that right and wrong are best determined by focusing on outcomes.

3. Consequentialism :

* consequentialism refers to moral theories that hold the consequences of a particular action form the basis for any valid moral judgment about that action.

* consequentialism is a class of normative, teleological ethical theories that holds that the consequences of one’s conduct are the ultimate basis for any judgment.

* consequentialism is an ethical theory that judges an action’s moral correctness by its consequenes. Corporate social Responsibility.

* on our definition of consequentialism, only the direct view is a genuinely consequentialist position, and rule consequentialism.

4. Professional Ethics :

* Rules imposed on an employee in a company, or as member of a profession. For instance, journalists, doctors, lawyers. Etc.

* professional ethics encompass the personal and corporate standards of behavior expected by professionals.

5. Applied ethics :

* Applied ethics is the branch of ethics which consists of the analysis od specific, controversial moral issues such ad abortion, animal rights, or euthanasia.

*Applied Ethics includes a philosophical examination of certain public and private life problems. The examination of those issues generally takes place from a moral standpoint. This branch of ethics is generally used by professions like doctors, teachers, etc.

* Applied ethics which deals with the actual application of ethical priniciples to a particular situation. While it is helpful to approach the field of ethics.

6. Virtue Ethics :

* virtue ethics is an approach to ethics that emphasizes an individual’s character as the key element of ethical thinking, rather than rules about the acts themselves.

* virtue ethics not only idea deals with the rightness or wrongness of individual actions, it provides guidenece as to the sort of characteristics and behaviour a good person will seek to achieve.

An abstract way of analyzing ethics is called Meta-Ethics. They do not deal with whether the actions are right or wrong, rather they question what morality is.

The Role of Media in the Business Sector

 The media platform is considered to be strong because it is the sole reason through which various different business opportunities are flourished by providing them many wide opportunities in the process. Thus, to conclude in simple words media contributes a lot and it helps to improvise the conditions of many businesses and such media laws are very much crucial and relevant. They are required to be Amended as and when needed in the business sector. Different ways through which media can heavily benefit businesses are –:

  • : Advertisements which are preparing in educational advertisements are a logical way of spreading the voices in masses concerning the particular business. As the spheres of media are growing and are branching out, the most important branch of it is social media which has the potential to uplift businesses from a root level. With addition to the standard media sources and social media strategies many customers can be invited and give people what they want and deliver their services.
  • Better Responsiveness: The method of input and distribution by way of media is made simpler. If the clients have queries, questions, or any issues with, what the company does, they will let the company know in a prompt way. Social networking in businesses provides people a possible means to convey their thoughts and it allows businesses an incentive to react accordingly. Through such sources companies will see lawless stuff and verify to their clients that their questions and queries can be answered.
  • Information: Social networking which is presently emerging to be the most helpful source for new business opportunities is insightful and allows individuals to see an insight to what the target audience is and what other consumers share in terms of goods and services share online. This offers a better insight into the industry and many variables that impact the business.
  • Branding and Communication: Communication is the most crucial aspect for any businesses success and if they frequently engage with customers it helps to improve the company’s image. On can connect and handle their clients in a private level through social networks mediums. When the company is engaged in debates, the consumer finds the company as available, free and sensitive. The way that the company is viewed and consumers are gradually linked to the information that one gets, is largely impacted by this type of presentation. Both personal tales and social media can help boost the technology retail.
  • Social Media for growth in business sector: One has to make sure that their social media approach and presence is suitable for mobile phones which helps to guarantee a useful user experience to the consumers. Social media advertising sites generally generate popularity at a very fast pace, and the use of those particular websites in advertising and is used to promote what they have offered will also be beneficial for them.

THE REAL SLUMDOG MILLIONAIRE- KALPANA SAROJ

Most of us are well known about Indian famous women personalities like Kalpana Chawla, Kiran Bedi, Indira Gandhi, Saina nehwal and etc.. because we always do listen their successful stories in many meeting as an inspiration. Today I’m going to post about the life story of Kalpana Saroj who is the most struggled women personality and who became as an industrialist with out having any degree and competed equally with the top most business personalities.

Kalpana Saroj is a female entrepreneur and Tedx speaker. She was born in 1961 in Roperkheda village, Maharashtra, India. She is the chair person of “ kamini Tubes” and bagged the honourable “Padma shri “ award in 2013 in the field of Trades and Industries. She is described as the real “ SLUMDOG MILLIONAIRE ” and also sometimes considered  as India’s first women entrepreneur.

EARLY ROOTS OF HER LIFE:

Kalpana was born in a Dalit family and her father was a constable. As she was from Dalit community, she is refused by everyone in her school. At that time’s, there was a custom to marry of the girls at an early age. Similarly, Kalpana parents were also fixed her alliance at the age of twelve years. After her marriage she move to the slum area of Mumbai along with her husband’s family. At a very tender age she faced torture in both physically and mentally at her mother-in-law house. She became as a sex toy to her husband and as a maid to her mother-in-law.

When her father visited her after the six months of marriage, he was shocked to see her daughter in horrible situations at her home and he immediately took her back to home. After moving back to her native place she was taunted by every person in her village and later after same days, she mentally got weaken and attempted suicide. After her suicide attempt, she became strong and empowered with regained energy and again moved to Mumbai in the search of her new life.

BUILDING A NEW PATH IN HER LIFE:

As and when she moved to Mumbai she started working as a tailor in a garment factory, with in a few months she mastered at the art of sewing and managed to get get a decent hike but when the things in her life was improving suddenly her life took an U-turn with death of her younger sister who was died because of insufficient amount of money for the treatment, Then she got realized about the importance of money in once life.

After few months of her sister’s death, she decided to begin a new life in the form of business. One day she heard about the Government loan scheme for Dalits in radio and she applied for that scheme. After the Government loan got sanctioned, she turned that amount into a few sewing machines and started working sixteen hours per day on them. As it is a profitable venture she got profits in her first business and she started investing the profits on the furniture business along with the tailoring business.

ENTERING INTO THE REAL TIME BOOM MARKET:

One day, a man approached Kalpana with a proposal of buying land, at a price of 2.5 lakhs which was caught in legal troubles because of having the need of money urgently, he supposed to sell his land to kalpana. Kalpana grabbed that opportunity and gave him a lakh in advance and paid the remaining amount within a few months. For two years, she fought the legal battle and cleared the litigation issue of the land.

The workers of Kamani Tubes( A metal engineering company) got impressed with her logical and entrepreneurial skills in dealing with the land litigation issue they approached her to take charge over the company and settle the debts. With her perseverance and patience she cleared all the debts of company in the short span of time and restructured that company to bring back to profit’s path with her entrepreneurial and managing skills.

Today, She is the chairperson of an Industrial setup and owns net worth of 112 million dollars(Rs. 2000 crore). She also started a film production house which is named as KS FILM PRODUCTION. This is the successful story of Kalpana Saroj who crossed many barriers to reach this position. Her life shows us the reality of facing hardships with out giving up. Soon, Kalpana Saroj biopic is going to be filmed out in future where we can see her struggles clearly in that film.

CONCLUSION:

Guys finally do remember that, “Life is full of events and situations which act as a sources of infinite wisdom. We have to find ways out of the multitude of adversities which will teach us valuable lessons on the importance of will power and hard work”

Steam Deck: Nintendo Switch’s newest competitor

Steam is a digital marketplace and is owned by Valve Corporation. Valve Corporation has published numerous games but in recent years they have been trying to enter the space of hardware. On November 10, 2015 Valve launched its first game controller for connecting to PCs and their own Steam machines (A prebuilt PC developed by Valve which was designed to operate Valve’s Linux-based SteamOS via the Steam client). The Steam controller was discontinued in 2019 and with modest sales.

Steam deck is Valve’s foray into the handheld console space. The Handheld space is currently dominated by Nintendo Switch. With 84.59 million of units sold since its launch in 2017, Switch has been one of the most successful consoles in the current gaming generation.  The most unique thing about Switch is that it can be switched from a handheld design to a home console with the help of a dock accessory.

Steam deck is essentially a PC on the go with very impressive hardware specifications. The handheld is equipped with a 7-inch diagonal display with 1200x800 pixels and 60 Hz refresh rate. It has an AMD APU (Processor) with Zen 2 architectures and 4 cores/8 threads. With 16GB LPDDR5 RAM and storage options ranging from 64GB eMMC($399) , 256GB SSD($ 529) and 512GB SSD($ 649).

Since the late 80s, Nintendo has been the reigning king in the portable gaming space. After the success of Switch, Nintendo revealed the new switch pro which has an OLED display upgrade. This will surely enhance the experience in the console but many were disappointed with no hardware upgrade. Nintendo Switch is still running an Nvidia Tegra custom chip which is severely underpowered and the console struggles to even play Nintendo’s core games with 30 FPS. This means that compromises have to be made to make a game run of the system. Another aspect is that the failure of Sony’s PS Vita (Sony’s portable handheld) failed against the Nintendo 3DS of the previous generation. Sony did not attempt to compete against Nintendo. This meant that there were no major competitors against Nintendo and the company has become somewhat complacent. The launch of Steam Deck also means that there is another competitor against the Switch and this will lead to healthy competition and ultimately it’s a win for the consumers. With 1.6 TFLOPS of GPU power its significantly more powerful than the Switch. Another point to be noted is the versatility that the Steam ex provides. The Deck essentially is a PC and this means that it runs on Valve’s version of Linux OS and by connecting it to a dock via a USB C and it also has full Bluetooth 5.0. This means that you can use it to hook the device up to a full-sized monitor and work on any productivity applications as well. Due to its open nature, even Windows can be installed on the deck. This means that it will be much more flexible than any of its competitors. There have been many recent smaller projects that have attempted a similar portable gaming PC, but Valve (Steam’s parent company) has a much deeper pocket and experience in its hands. The console will be shipped by the end of December 2021. There is no guarantee that this system will be a success but it surely will make the handheld space more exciting.    

Confidence:a key to success?

Confidence means feeling sure of yourself and your abilities in a realistic and secure way. Yes, it is rightly said that confidence is the key to success. It is built on the choices and accomplishments that feed your passion, most of all making you happy and feeling proud on yourself.

It doesn’t mean to feel like superior from others or in any arrogant way but to believe in a positive manner that you’re capable. A confident person can achieve the goals and face the scenarios of life far better than those who lacks it.

The people who are confident enough are admired by others ,can take the risk , look up the situations positively and also inspire others.

” low self-confidence isn’t a life sentence. Self confidence can be learned , practiced and mastered- just like any other skill. Once you master it, everything in your life will change for the better”.

Barrie Davenport

Tips to be confident:

  1. It is obvious that if you don’t believe in yourself how do u expect any other person to do that ? Confidence begins to develop by the time of accomplishment of the goals. So GET THE THINGS DONE is the foremost step in which you are required to set-up your day-to-day goals and when you will achieve them, automatically you will have the confidence of doing it.
  2. Just setting up of the goals is not enough and there comes the second tip to MONITOR THE PROGRESS by which you can easily know how much you have achieved and also can make any changes in your goals if needed to satisfy them.
  3. The way you appear or dress have a significant impact on your confidence .So DRESS SMART , it is the international symbol of status and no matter where you live it is always preferable to bring more attractiveness and confidence in you.
  4. Here comes the role of a BODY LANGUAGE which plays more important role in judging the personality of a person. Behave in a manner which will present you more confident . Always walk tall ,have an eye contact while talking and be energetic.
  5. Find out your strengths and try to LEVERAGE YOUR STRENGTHS dont give much focuss on your shortcomings otherwise you will become less confident. Just know your areas of master and bring them to more upper level to increase them it will eventually help you to be more confident about yourself.

How to Run a Successful Business in Emerging Markets Like India

It is a well known fact that China rules the world in the sector of marketing. But emerging markets are not that behind. They are catching up and making a place for themselves in the world market.

Business in Emerging Markets

According to a survey done recently by the IMF (International Monetary Fund), it is observed that the emerging markets will be growing at a continuous pace in the next 2-3 years. So, doing business in the emerging markets is going to be successful.

In the last decade, the emerging markets have shown a rapid increase in their sales as compared to the multinationals. And in addition, it proves to be more safer in times of economic deficiency.

Photo by Benjamin Suter on Pexels.com

Emerging markets are the best platform for many companies to start their business and grow their revenue. Here are some steps to success in emerging markets :

  1. Be up-to-date with the newest technologies.
  2. Move on from the thoughts of uncertainties and insecurities.
  3. If you face any type of problem at any time in your business, then go for collaboration.
  4. Let go of the old strategies and build new ones to excel more in the market.
  5. Try to get familiar and used to the scarcity of work and sales.

Follow these few steps and keep your mind focused in growing and growing more. Business in emerging markets like India is not hard but is a game of well planned strategies and being focused in the work.

Gender inequality

Discrimination is the state when all individuals are not treated equally and not given equal rights. Every individual in the community yearns for equal status, opportunities, and equal rights. People generally say these days that everyone is treated equally but they are not. Discrimination usually exists because of cultural differences, geographical differences, and gender. Inequality on the basis of gender is something that is not appreciated, but it is seen many times in many companies. There are many areas where equal opportunities are not provided to women.

We are in the 21st century, and even now, women are not treated equally as men. It is generally believed that women are more talented than men, and it has been proved many times, but society is not yet ready to accept this fact. Gender equality is the term used when equal opportunities in the fields of politics, economics, education, and health are provided to both men and women.

As per the World Economic Forum’s gender gap ranking, India holds the rank 108 out of 149 countries. The rank should be a major concern in the country as it signifies the immense gap between the opportunities given to women when compared to men. The structure in India is such that women are neglected in many fields like education, health, finance, etc. They are just limited to household chores which should not be the scene here. There are many places in India where women are considered as a burden and they are not allowed to go to school and study as well. Also, a preference for sons prevails in many areas in India.

The seven important forms of gender inequality :

1 . Women works Longer than Men :

In most of the societies the male – stream is the main stream who argues that women have comparative advantage in household non- market production, like cooking and cleaning for the family that cant be called emotional and personal caring work. Based on this thinking, household jobs are then asymmetrically distributed. Women are more valued in home. Men are specialised in market- baesd production. Thus, being the bread- earners, males enjoy both power and status.

2. Inequality in Employment and Earnings :

Historically, men have greater participation in work outside home than women. But women ( particularly of poor households) share unequally household duties in addition to economic production. Thus they work longer than males. This kind of ‘ division of labour’ may be seen as the ‘ accumulation of labour’ on women, as described by Amartya sen. Household activites are often viewed as ‘ sedentary activites’ which require less ‘ calore’ to gain energy.

3. Ownership Inequality :

A case of social inequality. Let us turn to another kind of inequality, called ownership inequality a classic case of social inequality. In most of the societies, ownership over property and means of production rests mainly on male members . The law of inheritance provides such ownership rights on male child. Such denial coming out of hierarchical dualism within the family not only reduces the voice of women but also prevents them from participating in commerial, economic and social activites.

This kind of social deprivation means absence or lack of capability or because of ‘capability deprivation’, women are subject to various kinds of exploitation and unfreedoms. Social inequality distorts the process of development. Unfortunately, ownership inequality in any country is not of recent origin. In her earlier life, a woman comes under the influence of her father, then husband as she enters a married life and finally, under sons ownership right over property is skilfully avoided. A telugu proverbs corraborates this understanding: ” Bringing up a daughter is like watering a plant in anothers courtyard.”

4. Survival Inequality :

Another crudest from of gender disparity is the unusally high mortality rates of women , though biologically, women live longer than men! Thus more boys than girls are born evrywhere leading to a ‘ deficit’ of women and a ‘ surplus’ of men. In developed countries beacuse of absence of gender bias in health care and nutrition, women outnumber men. In Europe and in north America, 105 or more girls are born per 100 boys. Such high female- male genderd survival rate in different age groups.

5. Gender Bias in the Distribution of Education and Health :

Health and education are the major forms of human capital are realted to economic development . Human capital gets accumulated as a society advances in education . The contribution of human capital towards Japan’s remarkable economic progress attracts our attention . Improvement in health capital also improves the return to investments in education .

However, one finds a huge education and health gaps between developed and developing countries. In recent times, despite a large increase in econoc advancement on times, despite a large increase in economic advancement in asia and africa, these countries lag far behind the developed countries in terms of educational attainment particularly in respect of women’s education. Gender disparity not only hindrrs economic progress but also exacerbates social inequality.

6. Gender Inequality in Freedom Expression :

Let us talk about gender inequality beyond economic issues or factors. Women are not only subject to income or asset inequality but also in terms of freedom and power deprivation of women goes beyond one’s imagination. They lack not only economic freedom at home because of absence of autonomy in house hold decisions, limited or poor wages earned but also lack any freedom in airing opinions over education of children.

In some backward poor societies the right of women giving options is completely denied. Such un – freedoms, however, are not uncommon even among the educated elites who enjoy enormous power and authority in the male domined society. Historically , this sort of law socioeconomic status of women has been continuing nowasdays.

7. Gender Inequality in Respect of viloence and victimisation :

Finally, anti – female bias starts before the girl child is born and this attitide of the society a female member carries throughout her life. It is because of the unequal sharing of income, property, household benefits . Women are subject to both physical and sexual violence – the oppsite of freedom, and an extreme form of coercion. This is common for both poor and not too much uncommon in rich countries as well as among rich people. One in three women in the word is beaten or raped during her life times.

Dowry harassement is considered as an ‘ instrumental use’ of violence. Dowry death is the most serious form of domestic violenece. Wife beating is not uncommon. Sexual violence is an obnoxious form of human rights violation.

Specifically, public health can contribute to reducing health inequities by integrating health equity considerations into policy and programs, collebrating with other sectors to address inequities engaging with communities to support their efforts to adress inequities, identifying the reduction of health inequities.

Reducing inequality requires transformative change. Greater efforts are needed to eradicate ectreme poverty and hunger and invest more in health, education, social protection and decent jobs especially for young people, migrants and other vulnerable communities.

We should understand that women are the part and parcel of any family. When it comes to flexibility, they can manage their home and offices at the same time. If equal opportunities are not given to them, they will be led down and won’t be able to achieve big milestones which they are obviously capable of.

FACEBOOK ADVERTISEMENTS

Facebook is one of the major platforms for all businesses trying to reach a wide range of audiences. Facebook advertisement is more user-friendly and brings more traffic to your business.

More than 90% of social media marketers use Facebook as their means of marketing and expanding their horizons. To fully conquer advertising on Facebook, it is important to have perseverance and a deep understanding of how it works. From a start-up to massively grown companies everyone need a platform to promote their products.

Types of FB ad formats:

  • Image ads: It is always recommended to use images for promoting your business.
  • Video ads: Moving images always catch the user’s attention.
  • Carousel ads: Showcasing up to 10 images/videos with links in a single ad. It supports various businesses.  
  • Messenger ads: This makes it easier to drive into conversation over a large scale.
  • Collection ads: This format features multiple products and gives an instant experience once the user interacts with your product. 
  • Instant experience: It gives a full-screen ad experience to the user when tapped on the ad.
  • Slideshow ads: It supports motion, text, and sound unlike video ads it is quicker and load time is low which helps to show a beautiful story about your growth.
  • Playable ads: It gives a try-before-you-buy experience to the user. 

How does it work exactly?

Facebook targets users based on their location, ethnicity, and interests. Location can track the user’s country, state, zip code and show the ads which are more relevant to their needs. Gender and interests increase the probability of targeting the right people. Categories related to technology, science & inventions can target the young changemakers and women of age group 18 and above get attracted towards the skin & hair care products and so on.

You can use free ad management tools on Facebook like- Facebook Ads Manager and Power Editor for creating, running, and managing your ads. Once you create your advertisement you can track the traffic by using Facebook Pixel.

What should you keep in mind?

  • The most important part of advertising on Facebook is the image of your ad, you won’t get clicks unless you have catchy pictures and taglines.
  • Provide free valuable content to the audience.
  • Creative, articulate, and limited lines of description can always help.
  • Attention– Content of your product must grab the attention of the customers.
  • Desire– It should create a desire in the customer to buy your product. Tip: By describing the benefits of using your service and provide discounts for new users.
  • Service– Make your services available for users over a range.

Here, I have provided an external link which answers most of the common questions on Facebook advertisements.

Advantages of Facebook ads:

  • It offers you the flexibility to expand your business.
  • Can get a chance of collaborating with multiple companies.
  • Budget-friendly for new users.
  • A quick way to fall into the eyes of the audience.

Disadvantages of Facebook ads:

  • Ads alone can’t guarantee sales.
  • Unless to pay for your ads you will not have customers. 
  • Have to handle hate and avoid plagiarism.

credit to the right owner of the image used.

DIGITAL Marketing

Digital marketing as the words means to use digital media to market their products.In this pandemic digital marketing grow very fast as people have only oftion to explore anything in just one click.Now digital marketing is very big from pen to car everything we buy digitally lost of shopping site provides Products at very low cost and at home .

Not only in shopping but in education digital marketing now a very big industry . everyone is now online every student doing their online class .we can easily search any topic and read . There are lot of new industries come up to provide different platforms to explore but the challenge is for the right information of the right products to reach the right customer. This is where digital marketing comes in.

Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers market their products.

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We must use this opportunity to develop our skill and knowledge and ready for the future because everything is going to be online.BE THE PART OF CHANGE&MAKE THE CHNGE .

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In today’s era, everything has gone online. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards Internet, businesses are adopting Digital Marketing.If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.

What does digital marketing?

Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other applications.The first few attempts were made in the 1980s to establish a digital market but this was not possible. Its name and usage started in the late 1990s.

Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.Digital marketing allows the producer to reach his customer as well as keep an eye on their activities, their needs. Where the customer is trending, what the customer is looking for, all these can be discussed through digital marketing. Simply put, digital marketing is a means of reaching customers through digital technology.

Future of Digital Marketing

Change is the law of life, you all know this. How much has changed in the first time and in today’s life and today is the age of the Internet. People of all varnas are connected to the Internet today, due to all this it is easy to collect all the people in one place, which was not possible in the first time. Through internet, we can also establish the connection of all businessmen and customers.

The demand for digital marketing is being seen very strongly in the present times. The merchant who is making his goods is easily passing on to the customer. This is giving a boost to digital business.

Earlier, had to resort to advertisements. The customer looked at him, then liked, then he bought it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube, etc., through which the trader shows his product to the customer. This trade is within the reach of all – traders and consumers too.

Every person gets every use thing without any hard work. The businessman does not even have to think of resorting to newspapers, posters, or advertisements. In view of the convenience of all, there is demand for it. People’s trust is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes, “What you see is what sells” – the digital market is a good example of this.