Category: management

Building a Measurement Layer That Survives Analytics Tool Changes

Most tracking setups don’t “break” in one dramatic moment. They degrade quietly: a marketing plugin adds one script, an A/B testing tool adds another, someone hardcodes a pixel “temporarily,” and suddenly nobody is sure what fires where—or why conversions stopped matching backend orders.

This is where onboarding becomes painful. A new marketer (or a new agency) inherits not just tools, but undocumented decisions. The first month turns into detective work: hunting duplicated events, guessing attribution rules, and trying not to break checkout.

If you’re already comparing analytics platforms, it’s worth separating two questions: which tool to use, and how to make your tracking portable. Even a solid 2025 analytics tool comparison guide won’t save you from measurement chaos if your implementation is tied to a brittle pile of plugins.

Why plugin-based tracking slows down onboarding

Plugins feel efficient because they hide complexity. But that “simplicity” is usually just complexity pushed into places your team can’t see or version properly.

Common onboarding issues in plugin-heavy setups:

  • Duplicate tagging: the same event is sent by a plugin, a theme snippet, and a marketing tool—sometimes with slightly different names.
  • Inconsistent event meaning: “purchase” might mean “order placed” in one tool and “payment captured” in another.
  • No clear ownership: when tracking lives across plugins, CMS settings, ad platforms, and custom scripts, nobody knows what to change first.
  • Hard-to-debug changes: a minor plugin update can change selectors, break triggers, or add new scripts without review.

The real cost is not just “bugs.” It’s slowed iteration. When every change feels risky, teams stop improving measurement and start working around it. That’s how you end up with dashboards everyone doubts—but still uses.

A measurement layer mindset: GTM as the control plane

A more resilient approach is to treat tracking like an integration layer, not a collection of snippets. Google Tag Manager (GTM) is often used for this role—not because it magically improves data quality, but because it centralizes how tags are deployed and changed.

In practice, a GTM-centric setup pushes you toward a healthier structure:

  • One place to audit what fires (and under which conditions)
  • A shared vocabulary for events and parameters
  • A release process (versions, environments, approvals) instead of “someone changed something”
  • A path to decouple tracking from any single analytics platform

When teams do this well, GTM becomes less about “tagging” and more about governance. That governance is what makes onboarding faster: a new marketer can learn the system, not reverse-engineer it.

A key concept here is building around a stable event schema—something like:

  • Event name (consistent across tools)
  • Core parameters (consistent types and naming)
  • Clear ownership (who defines and approves changes)
  • Mapping rules (how schema is translated to each destination)

This is also where a lightweight data layer can help: the site emits business events in a predictable format, and GTM translates them into whatever each analytics or advertising destination expects.

What a new marketer actually needs to understand

Onboarding improves when the setup is teachable. That doesn’t mean everyone must become a GTM specialist. It means a new marketer can answer basic questions quickly and safely.

A practical “minimum understanding” usually includes:

  • What counts as an event in your business (and where definitions live)
  • Which events drive reporting (KPIs) vs. which are diagnostic
  • Where consent is handled and how it affects tags firing
  • How to test safely (preview mode, test properties, staging domains)
  • How changes are released (who approves, what gets documented)

Documentation doesn’t need to be long. A single page that lists the event taxonomy, parameter rules, and “how to test” often beats a messy wiki.

A simple approach that works well in handovers:

  • A one-screen table: Event name → When it fires → Key parameters → Destinations (analytics/ads/etc.)
  • A “known pitfalls” list: duplicated events, old tags to retire, tricky pages (checkout, SPA routing)
  • A lightweight changelog: “what changed, when, and why”

The point is not bureaucracy—it’s creating a system where the next person can make improvements without fear.

Putting it into practice: tool choice becomes easier

Once your event schema and tagging process are stable, selecting (or switching) analytics tools becomes less disruptive. Instead of “rebuilding tracking,” you’re mostly swapping destinations and validating output.

A pragmatic migration path looks like this:

  • Keep your event schema stable
  • Use GTM to route the same events to multiple destinations during a transition window
  • Validate differences with expected ranges, not perfect matches (different tools model sessions and attribution differently)
  • Retire legacy tags intentionally, not “whenever we notice them”

If you’re still early in GTM, it helps to ground the team in shared terminology—tags, triggers, variables, containers—so conversations don’t become vague. The official Google Tag Manager introduction is a good reference when aligning on what GTM is and how it fits into your stack.

The most useful mindset shift is this: analytics tools are replaceable; your measurement layer is the asset. When onboarding is designed around that asset—clear events, clear ownership, clear release discipline—teams spend less time debugging and more time learning from data.

Affordable Branding Strategies for Start-Ups Looking to Make an Impression

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A young business often has a clear vision but a limited budget, which makes early branding decisions feel heavier than they should. New founders need practical ways to get their name in front of people without stretching their finances. One approach is to use useful everyday items as brand touchpoints, which is why many companies turn to wholesale promotional pens to start building recognition from day one. They’re simple, cost-efficient, and stay in circulation far longer than most print ads.

A strong brand presence isn’t built overnight, but with consistent messaging and smart choices, start-ups can create a professional identity that feels established even in the early stages.

Establish a Clear Identity Before Spending on Promotion

Branding works best when it grows from a stable foundation. Before investing in materials, founders should define what the brand stands for and how it should sound.

Focus on three essentials:

  • A short, clear statement of what the business does
     
  • A tone that reflects the company’s personality
     
  • Visual elements such as a color palette and a simple logo
     

When these pieces are defined, every marketing effort—even the smallest—will look deliberate. Without this structure, money tends to leak into mismatched promotions that don’t build recognition.

Choose Tools That Circulate Beyond the First Interaction

Start-ups often feel pressure to spend on ads, but ads disappear the moment the campaign ends. The early goal should be long-lasting visibility at a low cost.

Useful items tend to deliver this better than digital promotions alone. Pens, notepads, small desk items, calendars, and reusable bags often stay in someone’s reach for months. When chosen carefully, each one acts as a steady reminder of your brand without requiring ongoing spending.

In crowded markets, people rarely remember a logo from a social media ad they scrolled past, but they will repeatedly notice it on something they use daily.

Tell a Clear Story Through Everyday Details

Branding isn’t only about visuals; it’s also about the story your business represents. Every customer interaction, regardless of scale, should reflect what makes your brand different.

For start-ups, storytelling can show up through:

1. Packaging
Even a simple kraft box with a clean label can create a thoughtful unboxing moment.

2. Customer communication
A short, friendly thank-you message in every order adds personality at no cost.

3. Consistency
Using the same typefaces, colors, and tone across all channels builds early trust.

These details gently reinforce your brand with each interaction—something large companies spend millions on, while small businesses can do it with mindful planning.

Strengthen Local Reach Through Small Physical Touchpoints

Although digital platforms dominate today’s business environment, physical visibility still matters, especially for start-ups looking to build local awareness.

You can do this through simple, budget-conscious methods such as:

  • Leaving branded stationery at co-working spaces
     
  • Participating in community events
     
  • Partnering with local shops for cross-promotion
     
  • Creating small, useful items to hand out at meetups or small fairs
     

People remember businesses that show up—and they remember them even more when there’s a small, practical item attached to that moment.

Build Recognition Through Consistent Use of Your Brand Elements

The value of consistent visuals cannot be overstated. Start-ups sometimes change designs too often, thinking they need to keep things fresh. In reality, repetition helps people recognize and trust your brand.

To maintain consistency:

  • Use the same version of your logo everywhere
     
  • Stick to a fixed color set
     
  • Apply your tone of voice across all communication
     
  • Keep your promotional materials aligned with the same look and style
     

When these elements stay steady, even small promotional products start contributing to brand memory.

Make Use of Low-Cost Digital Platforms with High Engagement

Brand building doesn’t mean spending heavily on advertising. Organic methods can generate steady visibility at no cost.

Some of the strongest free tools include:

Social media

Short, useful posts create traction when shared regularly. Photos of behind-the-scenes work, customer stories, or product tips help humanize the brand.

Email marketing

A monthly update with helpful insights—rather than sales pitches—keeps your audience engaged.

Community forums

Answering questions, sharing insights, or offering advice builds trust and positions your brand as a helpful resource.

These digital touchpoints, when combined with small physical items, make your brand appear active, accessible, and authentic.

Use Small Giveaways Strategically Instead of Randomly

Giveaways often work better when used with intention rather than volume. Instead of handing items to anyone passing by, start-ups should focus on the right audience.

For example:

  • At a workshop or talk, giving each participant a pen or notebook leaves a lasting reminder of your expertise.
     
  • At trade events, offering a practical item ensures it will be kept instead of tossed.
     
  • When meeting potential partners, a small branded item adds a professional finishing touch.
     

The goal isn’t to distribute widely—it’s to distribute purposefully.

Integrate Customer Feedback Into Your Branding Choices

Customers often see your brand differently from how you see it. Feedback, even early on, helps shape a clearer message.

Ask questions like:

  • What did they notice first about your brand?
     
  • What feeling did your product or service give them?
     
  • What colors or visuals do they associate with your business?
     

These insights help you refine your design, messaging, and promotional strategy without unnecessary spending.

Keep Branding Efforts Simple and Honest

Start-ups sometimes feel pressure to appear larger than they are. But authenticity attracts customers faster than exaggerated claims.

A simple, honest presentation often gives small businesses a stronger identity than overly polished messaging. People relate to real stories, handmade details, and genuine customer care.

Final Thoughts

A start-up doesn’t need a large budget to create a strong impression. With thoughtful messaging, consistent visuals, and useful everyday touchpoints, it’s possible to build recognition that feels steady and professional. Branding doesn’t depend on big campaigns—it grows from clear identity, repeat exposure, and small gestures that people remember.

Top Management Institute of America

Some of the top management institutes in the United States are known for their world-class education, strong faculty, and extensive alumni networks. Here are a few of the most prestigious ones:

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1. Harvard Business School (HBS) – Harvard University

Location: Cambridge, Massachusetts

Known for its case-study method and extensive research in business leadership.

2. Stanford Graduate School of Business (GSB) – Stanford University

Location: Stanford, California

Emphasizes innovation, entrepreneurship, and leadership.

3. Wharton School – University of Pennsylvania

Location: Philadelphia, Pennsylvania

One of the oldest business schools, known for finance and entrepreneurship.

4. MIT Sloan School of Management – Massachusetts Institute of Technology

Location: Cambridge, Massachusetts

Strong focus on innovation, quantitative analysis, and leadership.

5. Booth School of Business – University of Chicago

Location: Chicago, Illinois

Known for its rigorous analytical and empirical approach to business education.

6. Kellogg School of Management – Northwestern University

Location: Evanston, Illinois

Known for its focus on teamwork, leadership, and global management.

7. Columbia Business School – Columbia University

Location: New York City, New York

Strong ties to the finance industry and leadership development.

8. Haas School of Business – University of California, Berkeley

Location: Berkeley, California

Focuses on innovation, sustainability, and entrepreneurship.

9. Tuck School of Business – Dartmouth College

Location: Hanover, New Hampshire

Known for its tight-knit community and focus on leadership and global business.

10. Yale School of Management – Yale University

Location: New Haven, Connecticut

Strong emphasis on integrating business with society and leadership for social good.

These institutes consistently rank highly in global MBA rankings and are renowned for their cutting-edge research, diverse curricula, and influential alumni.

General issues on Environmental ecology

The environment plays a significant role to support life on earth. But there are some issues that are causing damages to life and the ecosystem of the earth. It is related to the not only environment but with everyone that lives on the planet. Besides, its main source is pollution, global warming, greenhouse gas, and many others. The everyday activities of human are constantly degrading the quality of the environment which ultimately results in the loss of survival condition from the earth.There are hundreds of issue that causing damage to the environment. But in this, we are going to discuss the main causes of environmental issues because they are very dangerous to life and the ecosystem.

Pollution – It is one of the main causes of an environmental issue because it poisons the air, water, soil, and noise. As we know that in the past few decades the numbers of industries have rapidly increased. Moreover, these industries discharge their untreated waste into the water bodies, on soil, and in air. Most of these wastes contain harmful and poisonous materials that spread very easily because of the movement of water bodies and wind. Greenhouse Gases – These are the gases which are responsible for the increase in the temperature of the earth surface. This gases directly relates to air pollution because of the pollution produced by the vehicle and factories which contains a toxic chemical that harms the life and environment of earth. Climate Changes – Due to environmental issue the climate is changing rapidly and things like smog, acid rains are getting common. Also, the number of natural calamities is also increasing and almost every year there is flood, famine, drought, landslides, earthquakes, and many more calamities are increasing.

Development recognises that social, economic and environmental issues are interconnected, and that decisions must incorporate each of these aspects if there are to be good decisions in the longer term.For sustainable development, accurate environment forecasts and warnings with effective information on pollution which are essential for planning and for ensuring safe and environmentally sound socio-economic activities should be made known.

THE EARTH IS WHAT WE
ALL HAVE IN COMMAN

History of India & Indian National Movement.

Early times the Indian subcontinent appears to have provided an attractive habitat for human occupation. Toward the south it is effectively sheltered by wide expanses of ocean, which tended to isolate it culturally in ancient times, while to the north it is protected by the massive ranges of the Himalayas, which also sheltered it from the Arctic winds and the air currents of Central Asia. Only in the northwest and northeast is there easier access by land, and it was through those two sectors that most of the early contacts with the outside world took place.

Within the framework of hills and mountains represented by the Indo-Iranian borderlands on the west, the Indo-Myanmar borderlands in the east, and the Himalayas to the north, the subcontinent may in broadest terms be divided into two major divisions: in the north, the basins of the Indus and Ganges (Ganga) rivers (the Indo-Gangetic Plain) and, to the south, the block of Archean rocks that forms the Deccan plateau region. The expansive alluvial plain of the river basins provided the environment and focus for the rise of two great phases of city life: the civilization of the Indus valley, known as the Indus civilization, during the 3rd millennium BCE; and, during the 1st millennium BCE, that of the Ganges. To the south of this zone, and separating it from the peninsula proper, is a belt of hills and forests, running generally from west to east and to this day largely inhabited by tribal people. This belt has played mainly a negative role throughout Indian history in that it remained relatively thinly populated and did not form the focal point of any of the principal regional cultural developments of South Asia. However, it is traversed by various routes linking the more-attractive areas north and south of it. The Narmada (Narbada) River flows through this belt toward the west, mostly along the Vindhya Range, which has long been regarded as the symbolic boundary between northern and southern India.

India’s movement for Independence occurred in stages elicit by the inflexibility of the Britishers and in various instances, their violent responses to non-violent protests. It was understood that the British were controlling the resources of India and the lives of its people, and as far as this control was ended India could not be for Indians.

On 28 December 1885 Indian National Congress (INC) was founded on the premises of Gokuldas Tejpal Sanskrit School at Bombay. It was presided over by W.C Banerjee and attended by 72 delegates. A.O Hume played an instrumental role in the foundation of INC with an aim to provide Safety Valve to the British Government.
A.O Hume served as the first General Secretary of INC.
The real Aim of Congress is to train the Indian youth in political agitation and to organise or to create public opinion in the country. For this, they use the method of an annual session where they discuss the problem and passed the resolution.
The first or early phase of Indian Nationalism is also termed as Moderate Phase (1885-1905). Moderate leaders were W.C Banerjee, Gopal Krishna Gokhale, R.C Dutt, Ferozeshah Mehta, George Yule, etc.
Moderates have full faith in British Government and adopted the PPP path i.e. Protest, Prayer, and Petition.
Due to disillusionment from Moderates’ methods of work, extremism began to develop within the congress after 1892. The Extremist leaders were Lala Lajpat Rai, Bal Gangadhar Tilak, Bipin Chandra Pal, and Aurobindo Ghosh. Instead of the PPP path, they emphasise on self-reliance, constructive work, and swadeshi.
With the announcement of the Partition of Bengal (1905) by Lord Curzon for administrative convenience, Swadeshi and Boycott resolution was passed in 1905.

ONE INDIVIDUAL MAY DIE; BUT THAT IDEA WILL, AFTER HIS DEATH, INCARNATE ITSELF IN A THOUSAND LIVES.

-Netaji Subhash Chandra Bose

ORGANIZATION LEADS TO HEALTHY LIFESTYLE

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Life organisation frequently resembles a delicate balancing act. As soon as you switch to grab one goal line, such as money, family obligations, or having fun with family and friends, the next one is rushing at you rapidly. Sadly, some pieces are destined to fall: weeks where rest was not prioritised, eating fast food rather than preparing meals, and slacking with limited chores rather than concentrating on substantial work.

Instead of tossing life’s responsibilities in the hopes that you’ll survive to grasp em all, stick to a plan to keep everything in its position.


1. Discipline – Organise your day and make a to do list of tasks and punctually do everything on its set time. You’ll feel content at the end of the day and not guilty when you’re chilling watching your favorite movie and having that slice of pizza because you know you’ve worked for it.
2. Awareness – Presence of mind increases with managing your time because it ultimately helps you manage your life and when that happens your mind is free of stress which allows you to focus more on the details that one otherwise is ignorant about.

3.Clear Vision – For ones particularly ,confused about their purpose or goal, managing a note of things that you enjoy from the one’s that you enjoy less will allow you to decide with more clarity on the areas that you should focus.

4.Unwavering Focus – When you lead a life of discipline your skill to concentrate enhances hugely and allows you to work with stability. You start to work more minutely on things and your end product is always the best

5.productivity – Enhances the quality of your work and you start to enjoy the work you do, all this because you’ve got time to do thing through your organisational skills.

6.Maintaining a list – keeping track of your daily activities ,writing down things and analysing your thoughts helps to understand your life better. Writing down things for each day and accomplishing them will give you clear headstart to your goals and life in general.


7.Prioritise – Allowing some things to fall into place consciously can help make navigating all of life’s obligations efficient. Get used to saying “no” so that you can spend more time for the things that are essential to you. A crucial technique in your suite for organising your life is prioritisation. The only way to get anything done is to prioritise what is most important. You can direct your intense focus on what matters by eliminating what doesn’t advance your best expectations.

8. value your time –
Time is not something you can control. Time is more valuable than money regardless of the lack of tangible value. Like money, time may be wasted or saved. Time is something you can’t earn back,like money. Choose accordingly to expend it and don’t use it all in one space. If you value time you don’t waste it. Instead use it to your advantage.

Source credit : How to organize your life by Fadeke Adegbuyi https://blog.doist.com/organize-your-life/

https://edupubnews.wordpress.com/2022/07/03/effective-journaling/
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HOW TO WIN AN ARGUMENT

Arguments, whether they are interpersonal or professional, are essential. Be it a constructive or non-beneficial disagreement, we engage in it more frequently than we plan to in our regular lifestyle.

Nobody can win an argument against you unless you give the opportunity to.

Even if this isn’t your strongest suit, there are a few straightforward strategies you may use to quickly and easily win. To assist you, here are a few of them:

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1. Do your research – In a professional setting when you know you’re likely to have to get into an argument, prepare yourself beforehand with all the information and facts so that you have an upper hand in the discussion

2. When it’s unlikely – Sometimes you could encounter yourself in a heated argument in an unusual situation, caught off guard and unsure of what to say. It’s typically best to try to reason with the other person so that you can depart the argument quickly.

3. Calm down – The most important thing to remember when in an argument is to keep your composure and maintain decorum, especially if your parents are on the other side. However, this is true for practically all contentious discussions.

4. Don’t raise your voice – Being ear-splittingly loud won’t help you win, instead strengthen your case. Maintaining your mental fortitude will help you make your point to the opposing side as effectively as you can.

5. Decapitate them delicately – Be gentle and kind! Talk calm and pleasant until your generosity and encouraging words cause the opposition’s rage to subside. In between disputes, you must remind the other person of the good in you in case they have forgotten. This works!

6. Be reasonable – Avoid making assumptions just to justify your assertions. Provide evidence to back up your claims so the opposite side won’t have a chance to refute the information.

7. Choose your next word carefully- Remember in an argument the point is not just winning but also successfully winning at it. So communicating the issue that you’re debating about is also vital because that is the reason it happened in the first place. In doing so,  be careful how you choose your words.

8. Don’t rush— Time may not always be to your advantage, so consider whether it is the appropriate time to protest before you start the conversation. Better to steer clear of it for a while if not. Additionally, it will offer both parties a chance to think things through.

9. Listen!- If you aren’t willing to listen and consider the opposing viewpoint, how can you expect others to? It’s crucial to hear what the opposing side has to say because a one-sided discussion is not an argument.

10. Make believe – when you really want to win and your case isn’t solid enough, make the opposition believe that your perspective is stronger and their claim needs to be reevaluated. Even if you’re wrong, trick them into thinking otherwise.

You’ll master the art of argumentation in no time, just follow these simple methods and the win is yours.

https://edupubnews.wordpress.com/2022/06/27/hustle-culture-a-trend-or-trending-problem-for-the-youth/

Internet Protocol

What is an IP address?

An IP address abbreviation of Internet Protocol address, it is an address that is provided by the Internet Service Provider to the user, it is just like a postal address code that is pin code to find the location or place where to send the message.  An IP address is a unique group of number what are separated by the period (.), it varies from 0 to 255, and   every device has a separate and unique IP address that is assigned by the specific Internet Service Provider (ISP) to identify which particular device is communicating with them and accessing the internet from there.

If you want to access internet from you device which may be your Android, I phone, Computer the service provider assigned them a particular, unique  address  that is help them to communicate send, receive information from the right person without any misunderstanding, mistake the message is pass to the authentic person to whom it has to send.  This problem is solved by the IP address, in olden days; we have postal address to send the message/letter to the person, the message that has to be sent with the help of the address which may be his house number, city, town, postal code.  The sender will write the address on the top of the letter envelope so that it will be delivery to the right person.  If the person connected his device to internet provide by the hotel, the hotel‘s Internet Service Provider will assign an IP address to the device.

Types of IP addresses

There are different types of IP based on different categories, types.

Consumer IP addresses

A Consumer IP addresses is the individual IP addresses of a customer who connects his/her  device to a public or private  network.  A consumer connects his device through internet from his Internet Service Provider, or from the Wi-Fi.  In these days the Consumer has many electronic gadgets which he connects to his router that transfer the data from the Internet Service Provider.

Private IP addresses

A  Private IP addresses are a secure one that is connected Private Network and every devices that is connected to this Private Network is assigned a unique IP address that is assigned by the Internet Service Provider.  All Mobile devices, Computer, and Internet of Things that are connected to this private network are assigned a unique string number to the devices.

Public IP addresses

A Public IP addresses is the main address that is related to your network, as stated above that the IP address are assigned by the Internet Service Provider, the Public IP address is also assigned by the Internet Service Provider, The Internet Service Provider has a large amount of IP addresses that are stored and assigned to the customer. The public IP address is the address that  devices that are outside the network use to identify the network.

The Public IP addresses are further classified into two types they are:

  1. Dynamic
  2. Static

Dynamic IP addresses

                The Dynamic  IP address  are the IP address that changes very frequently, so the Internet  Service Providers  purchase a very huge amount of IP addresses , they assign it mechanically to the customer . This frequently changing the IP address helps the customer not to make the security actions. The frequently changing IP address won’t let the hacks to track or pool your data.

 Static IP addresses

The Static IP addresses is the contradictory to the Dynamic IP address, it remain fixed. The IP address remains fixed when it is assigned by the Internet Service Provider.  The mostly many person and business man don’t   choose static because it is risk of getting easily track, but most business which are trying host her own website server choose Static IP address so it will easier  for the customer to find them.

                The IP address can be protect by 2 ways that are using proxy and the other one is use of Virtual Private Network.   A proxy server acts as a intermediary between the internet server and your internet service providers, when you visit any website it will show the proxy IP address not yours. 

Where to find IP address is Device?

                The IP address set up in every device that is connected to the Internet, but the steps or direction is different in different devices. Some of device direction is given below:

In Window or any other Personal Computer

  1. Go to the Start Menu
  2. Type  ‘Run’ in the Search bar
  3. A Run Tab pops up
  4. Type  ‘cmd’
  5. A black screen pops up
  6. Type ‘ipconfig’
  7. Your  IP address is found.

In Android Mobile

  1. Go to the Settings
  2. Tap on Network and Internet
  3. Tap on Wi-Fi, it will show the IP address

International Business in Digital Age of Technology

In this Digital age, the market has became more global than ever it has been, the use of internet has been at peak, than it has never before, the small business that were in the street has started to open a wide market through the use of Internet, the local shop has reached to other parts of the world through the use of internet, websites, social media etc., many big multinational company has been facilitating the tools and facilities for the small business owner to come on the much bigger platform than ever before through the internet. Global integration through this medium that remove the barrier of trade, investment, communication, factor flows, bringing the economics together for the development.

There is a global change in the world, in this pandemic, changes in economies, business, technology, communication, politics and many more. This changes make the require the business to adapt to this changes as quick as possible or else they will get outdated, obsolete and might even wind up the business. There are many uncertainties in the business, so the entrepreneur must adapt to this changes, think about the future of the business. There are many other factors that are forcing the business to make changes, like limited resources, limited market, huge competition, highly skilled labor to change from traditional way to alternative way for getting the business more successful and to get in global market.
Advantages of going international:
It can able to take advantage of market opportunities in abroad countries through internet, trade.
It also defends and grips the position of the business from the competitive position in varying technology, and also from domestic rivalry or government policies.
It also enhances their return from the higher revenue and also lowers their cost of production.
It also reduces it imports and try to increase their exports
It breaks the barriers of places, geographical locations through internet.
It also amplifies their relations with the International Diplomats.
It also takes benefits from the international technology, labor and many opportunities.
To get more access to the global markets and get the resources at low price without compromising its quality.
The Domestic business is a business that buys or sells the goods and services within the national boundaries. It gets its resource within the country boundaries doesn’t have any option to search for the better option and even for the markets, it has limited its boundaries in terms of place, markets, resources unlike International business where goods and services are traded across the boundaries of the country, it can be either the countries or between the multinational companies from the different countries. The Domestic business has some limitation that it operates only within the boundaries, limited to narrow markets, no new customer, no customer visibility and reach, scare resources with high price, not good quality, but whereas International business all this limitations are eradicated with the help of technologies which remove the barrier of place, market, time, and new customer with high quality product with reasonable price, and the owner get the raw material with good quality and with reasonable price. In domestic business, the business get a constant threat of competition, rival companies as they don’t have new markets and large reach for their products, it becomes difficult for the domestic business to survive in the market. Many domestic businesses are going in the way of globalization, market integration with the use of technologies and becoming the international business and removing all the hindrance of the small business problems, competition.

Porter’s Five Forces Model

Porter’s 5 Forces Model is a business model and a tool which helps in identifying main competitive forces of an industry or a sector. The 5 Forces Model is mainly used to create a corporate strategy which will help a company to enhance its long- term profitability.

Understanding Porter’s Five Forces Model

The 5 Forces Model was created by Harvard Business School’s Professor Michael E. Porter and was published in his book “Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980. The model was created to explain why various industries are able to maintain varying level of profitability. Porter’s 5 Forces helps in analyzing the industry of the company so that a company can adjust their corporate strategy, boost their profitability and beat their competition.

What are the five forces of the Porter’s Model?

  • Competition in the industry
  • Potential of new entrants into the industry
  • Power of Suppliers
  • Power of Customers
  • Threat of substitute products

Competition in the Industry

For most industry, the level of competition in the industry determines the positioning of the product in the market. The intense the competition in the market, the more the company has to focus on innovation, marketing, price, etc. of the product. When the competition is less, a company has more authority to charge higher prices and establish the terms of deals in order to increase sales and profits.

Potential of New Entrants into the Industry

A company’s positioning is also affected by the new entrants in the market.  This in turn puts pressure on prices, costs, and the rate of investment needed to sustain a business within the industry. The less the time, money and effort it takes for a competitor to enter the market, more is the threat for a company to lose its market share. On the contrary, if there are strong barriers to entry in the industry, companies more secure about their market share.

Power of Suppliers

Power of suppliers in a market means how easily suppliers can increase the cost of the inputs. The suppliers’ power in the market is determined by the factors like number of suppliers in the market, uniqueness of the inputs they provide, cost of switching a supplier for a company. If the number of suppliers in an industry is less, a company would depend more on its current supplier, thus giving more power to supplier in terms of cost of inputs and other advantages in trade. However, if the suppliers are more in the market, then company has the advantage of switching the supplier in case the supplier increases the price or if a company finds a cheap supplier, thus keeping their input costs low and increasing their profitability.

Power of Customers

Customers are more powerful in an industry when there are less number of customers in an industry and more number of suppliers. Because the client base for a company is smaller and more strong, each customer has greater negotiating leverage to get better rates and deals. A company with a large number of smaller, independent consumers will find it easier to raise prices and increase profits.

Threat of Substitute Products

A substitute is a product or service that can be easily replaced with another by consumers. In economics, products are often substitutes if the demand for one product increases when the price of the other goes up. When there are no close substitutes in the market, a company can take advantage of charging higher prices. However, if there is availability of close substitutes, customers will switch to substitutes in case of increase of the prices of the products of a company.

Understanding Porter’s Five Forces and how they apply to a particular industry can help a company change its business plan to make better use of its resources and generate more profits for its shareholders.

Time management techniques

Automate Decisions
  • Transfer money to your savings account every time you receive a paycheck
  • Choose all your outfits for your week on Sunday and hang them in the closet in order
  • Subscribe to a weekly fresh delivery of organic vegetables and fruits to your home
  • Standardize the typical daily meals you like the most, saving time in cooking and grocery shopping
  • Prepare your sports bag every night and put it in your car. If you prefer running in the morning, leave your running shoes near the bed
  • Automate all electronic gadgets to go into sleep mode at a certain hour

“Time management is not a peripheral activity or skill. It is the core skill upon which everything else in life depends.” – Brian Tracy

Work Around Your Energy Levels

Productivity is directly related to your energy level.
Find your most productive hours — the time of your peak energy — and schedule Deep Work for those periods. Do low-value and low-energy tasks (also known as shallow work), such as responding to emails or unimportant meetings, in between those hours.

Plan Your Day the Night Before

Before going to bed, spend 5 minutes writing your to-do list for the next day. These tasks should help you move towards your professional and personal goals.
You’ll be better prepared mentally for the challenges ahead before waking up and there won’t be any room for procrastination in the morning. As a result, you’ll work faster and smoother than ever before.

Start the Day with Critical Work

A golden time management technique: Find your most important task (MIT) for the day and tackle it first. 
Your MIT should be the one thing that creates the most impact on your work. Getting it done will give you the momentum and sense of accomplishment early in the day. That’s how big life goals are achieved: small continuous efforts, day after day.

Prioritize Tasks
  • Write down all your tasks.
  • Identify what’s urgent and what’s important. After each task, mark them with “U” for Urgent and “I” for Important. 
  • Assess value: look at your “I” tasks and identify the high-value drivers of your work. You want to find which tasks have priority over others and how many people are impacted by your work
  • Estimate time to complete each task. Order them from the most effort to the least effort.
Delegate or Outsource Tasks
  • Find the right person: he should have all the necessary skills and is capable of doing the job
  • Provide clear instructions: write down the tasks in a step-by-step manual be as specific as possible
  • Define success: be specific about what the expected outcome is and the deadline to have the task completed
  • Clarity: have the tasks explained back to you and offer clarification when something is unclear, rewriting the specifications if needed
Automate Repetitive Tasks

Putting some of your daily tasks on autopilot is key to working smarter.

  • Create canned responses for emails you keep writing over and over again
  • Set reminders in your calendar so you never forget anything
  • Proofread your writing automatically
  • Schedule and automate your social media posts in advance
  • Automatically fill online forms,  saving all your passwords in one place
  • Create spreadsheet templates for reports you have to do weekly/monthly.
Set Time Constraints

Set deadlines even when you don’t need to. Schedule less time to complete tasks and force your brain to focus.
Parkinson’s law states: “work expands to fill the time available for its completion”. So, if you reduce the time you have to complete a task, you force your brain to focus and complete it.

Eliminate Distractions
  • Turn off all notifications on your phone, computer, and tablet
  • Leave your phone in odd places that prevent you from immediately finding it
  • Work with headphones as people are less likely to approach you.
  • If you find interesting articles, save them  to read later, such as during the commute
  • Turn off your Wi-Fi when your tasks don’t require internet connectivity
  • Don’t browse social media at work at all. 
  • Use “Do Not Disturb” functions on chat systems.
  • If you have an office, shut the door.
Track Your Time

Track your time to have real data on your work and uncover insights on how you can improve your productivity.
After a couple of weeks, you’ll start noticing patterns and knowing where and how your time is leaking. By being aware of how exactly you are using your time, you can devise a plan to attack your leaks and how to get rid of them.

The 2-Minute Rule
  • If it can be done in two minutes, just do it. Don’t add it to your to-do list, put it aside for later, or delegate it to someone else. Just do it.
  • If it takes more than two minutes, start it. Once you start acting on small tasks, you can keep the ball rolling. Simply working on it for two minutes will help you break the first barrier of procrastination.
Say No More Often Than Yes

Say “no” by default to anything that doesn’t contribute to your top 5 career goals.
Your time is a limited resource and you can’t let people set your agenda in life.

Use “Gap Time” Effectively:
  • Learn a new skill, either for your professional or personal life
  • Read books or articles you saved for later
  • Organize your computer, folders, calendar or work
  • Plan your week, tomorrow, or the rest of your day
  • Listen to a podcast
  • Learn a language
  • Take a walk and think and let your mind wander
  • Take a productive pause to clear your mind.
80/20 Your Time

The 80 20 rule states that “80% of the output or results will come from 20% of the input or action”. In other words, the little things are the ones that account for the majority of the results.
Use the 80/20 rule in your life and work to prioritize the input that brings the majority of the output.

Break Down Big Tasks

Break down big tasks into smaller ones to avoid procrastinating and help you stay on track to achieve your final goal.
Never put a huge project down as just one to-do on your list. Instead, put bite-sized to-dos that you can do one at a time. Take it to step by step.

Work From the Calendar

Schedule tasks, working from your calendar instead of the to-do list. When an event is consistently scheduled on your calendar, it’s much more likely to transform into an unconscious habit
Using your calendar forces you to rethink your work from tasks to time units. That small change increases the likelihood of getting things done.

reference

https://dansilvestre.com/time-management-techniques/amp/

How to properly plan out your week

Become more organized

To be successful and reach your goals, you need to be organized.
One first step in this direction refers to starting your day planning: choosing the agenda that works best for you can be a game-changer.

Practice a lot

Acquiring organizational skills, as in getting better at planning, can take a while. While finding the appropriate agenda is essential, making a habit out of using it is just as important.

Plan important moments monthly

When preparing your schedule monthly, make sure to add not only the daily tasks and objectives but also the big moments.
For instance, integrating your friends’ birthdays can prove both useful and time saving for the future.

Establish a day for planning your schedule

Establishing a certain day, when you can sit and plan your next week can prove extremely useful.
For instance, choosing Friday to be that day, seems pretty clever, as this day marks both the end of a working week and, why not, the beginning of another one.

Manage priorities first

To have successful days at work and not only, make sure you keep track of your tasks. Furthermore, taking care first of the priorities should be on everybody’s calendar.

Necessities are the real thing

Whenever you plan your schedule, write down whatever you need to do, but not everything you need to do.
Some tasks do not require being noted down, as they have become part of a daily ritual and can not be forgotten.

Use colours to plan your agenda or not

You choose how you want your planning to look like, therefore avoid trusting too much others’ opinions, but rather choose to prioritize your own.
For instance, using colour appeals to many individuals, but not to everybody. Just choose your style and get started.

reference

https://www.domino.com/content/how-to-plan-your-week/

Thinking out of the box

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No one remains a stranger to this phrase, But there is nothing more vague and inarticulate than this phrase. From the moment we are born into this world, we are being directed to behave and do things in a certain way. When we reach adolescence, we no longer have to be told to behave in a certain way as we begin to realise what the society expects from us and behave in accordance to their expectations. Finally, when we enter adulthood, we become champions in complying to societal expectations. 

After going through all these stages in life, while in a group discussion or a meeting, a team leader or a manager asks us to think outside the box. That’s unfair. Nobody taught us to think for ourselves, even if we did, it fell in the societal pattern of studying, marrying, rearing kids, and retiring. 

What is thinking out of the box?

In a professional terminology, thinking out of the box basically means coming up with a new idea (because the contemporary ones didn’t work) that would reap huge benefits for the company. In terms of life, thinking out of the box means being indifferent to societal norms and expectations as you do things your own way. Although my monologue above is defensive towards societal expectations, it is often impractical as not all of us can afford to waste our time and resources on carving a new path, when we can comply with our society and become financially stable and independent.   

How to think outside the box?

Nevertheless, we can still incorporate the habit of thinking outside the box to make a difference in our lives when needed. Thinking out of the box does not require racking your brains till you come up with a feasible idea. 

Take up a new course

Enrolling yourself for a new course will open doors to learning about new and unfamiliar things. Learning new things will influence your thinking in different areas and aspects of your life. Thereafter when you are confronted with a problem, you will be equipped with knowledge from the specialisation in a certain field that can aid you with thinking out of the box. 

Daydream

Although it sounds counter intuitive, daydreaming is an important factor that influences your thinking out of the box. While daydreaming, your brain is led astray from the logical aspects and helps you make connections and co-relations that you couldn’t come up with while racking your brain. So, turn your attention away from the problem you are facing and let your imagination go wild!

Read a book from a new genre

Thinking out of the box would require you to do things differently or try new things. So how about reading from a different genre than the one you usually prefer? Try nonfiction or didactical if you have always preferred fiction. Fiction might have accustomed you to think in a certain manner. To break that monotony in thinking, reading from a different genre might just do the trick. 

Pen a poem

The motive behind doing this relatively weird stuff during a serious confrontation is to break free from rational and logical thinking and invite new possibilities and ideas into the situation. Try writing a poem on the basis of your problems. As your mind begins wandering to support your efforts in poetry, you expand your horizon of thinking, leading to thinking outside the box. 

So there you go, a vague article on an equally vague topic. Thinking out of the box. Do drop in your thoughts in the comment box. Now that’s a rhyme scheme created which can be considered as the first two lines of a poem. I was wondering how to end this article so I made a rhyme scheme, a.k.a a poem. 

Habits of successful people that you can take up. 

Getting ahead or wealthy in life can be challenging. There are certain daily habits one must follow to achieve success. These habits enable people to use their potential and get things done on time. Many successful and wealthy people are said to have followed or maintained these habits to get to where they are today. So let us do ourselves a favor today by learning about some of these habits. 

1.Positive Attitude

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Everyday isn’t going to be a bliss in our lives. Instead, each day brings with it a challenge and problem of its own. But we don’t have to be upset or defeated by them. A positive attitude is one of the key habits of successful people that you can adopt. It is the habit of finding positive attributes in every challenge you face. 

You might be overwhelmed and swamped with problems in your lives, but the idea that one day you will emerge as a resilient and a strong person after going through them can be relatively less draining.

After all, we can only control our reactions and not our circumstances. 

2. Sharing

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The path to success is not always about solitude. It requires you to share your ideas with others and even help others. One doesn’t have to be super rich to help or share with people around them. You can share your ideas with people that can benefit you as well as them. Volunteering for a cause is also a great idea of helping and sharing with your community. 

3. Reading

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J.K. Rowling says that she used to read anything that comes her way as a child. She states that one must read as much as possible as nothing is as rewarding as reading. Today there are books, e-books and blogs being written on every possible field. You can read from a wide range of reading materials based on your fields of interest. 

Reading also helps you develop your vocabulary. You can post or publish your own writings based on the knowledge and vocabulary you have gained by your readings. 

4. Being frugal

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Frugality is the habit of being cautious with expenditures. Successful people are very thrifty with their money and resources. They draw comparisons while making deals or purchases and find ways to save money. It is also known as being economical. Economically spending can result in reduction of wastage on resources and money. Thus leading to efficiency. 

5. Rising Early

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Success and wealth has often been associated with the habit of rising early. Early risers can devote more time to their work and get more things done. It is again one of the key habits of successful people that you can adapt. There are several benefits of rising early in the morning such as:

  1. Enhancement of organisation skills as you plan your day ahead under a peaceful and calm environment in the mornings. 
  2. Rising early gives you enough time to prepare a healthy breakfast which is important to carry on the following tasks of the day. 
  3. Rising early puts you at the advantage of being on time. You get the following tasks of the day done without any delay. 
  4. Finally, early rising also helps you sleep early without leaving you watching your phone during midnight. 

These are some of the habits of successful people you can adopt to be successful yourself. 

Six Reasons Why You Should Start Using A To-Do List

In a world full of distractions, with beeps and pop-ups ruling  most parts of your day and dozens of thoughts floating in your head, staying focused is a herculean task. Amidst all the chaos, one thing that can help you stay sane is the good old productivity tool – To-Do List.

Having said that, you should also know that it is a double edged sword. This age-old technique has a reputation of hurting productivity. The key however is in knowing how to use it effectively. 

With a lot of speculation and confusion doing the rounds about this tool, it’s natural that you may end up being double minded about whether or not to use it. Listed below are 6 points which can aid you in your decision making process.

Frees up a hell lot of space in your brain

Whether it’s the list of items you need to buy, the ideas that popped up while you were doing laundry or the schedule of the meetings you need to attend, cramming your brain with a hundred thoughts is definitely not something it would appreciate. By doing so, you are not only overwhelming the brain but also using up the energy and space that could otherwise have been used for more productive stuff. So please do yourself and your brain a favour – get it all out of your head, put it on a list and thank me later !

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Throws the ‘Oops ! I Forgot’ excuse out of the window

As much as we all would like to remember every single detail about everything, let’s face it, not many of us have that extraordinary memory power. So if you don’t have it written down somewhere, it’s only natural that you may forget some of the things that you really wanted to remember. To-Do lists are visual reminders of all the tasks that you wanted the brain to remember and when you have it right in front of you, it’s impossible to miss any.

Helps you to organise and prioritise the tasks

Prioritising the tasks and focusing on the most important ones can be challenging when you have a lot going inside your head. Without that clarity, instead of sending out that important email to your client, you may end up decluttering your closet. When you have all the tasks listed out right in front of you, it becomes much easier to analyse and sort out what needs to be done right away and what can wait.

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Acts as a roadmap to your long term goals

Suppose you are travelling from Chennai to Kolkata.You know your starting point and also your destination. But without knowing how to proceed and which route to take do you think you’ll ever reach Kolkata ? In the same way your long term goals are the end results that you want to achieve and the tasks act as your milestones which give you an idea about the route that you need to take in order to reach your end goal. By breaking down the long term goals into tiny actionable steps and putting them on your list, you get a clear idea on the course of action you are supposed to take.

Helps calm your monkey mind

There may be times when your mind suddenly decides to remind you about the gift that you need to order for your friend’s birthday while you are trying hard to focus and complete the article due for the day. It now becomes the responsibility of the brain to remember this and in an attempt to do so it loses focus on the task at hand. Putting this newly popped up task on your list takes the weight off the brain and gives your restless mind an assurance that it will eventually be taken care of.

Checking off an item on your list gives you that daily dose of dopamine

When you finish a task and check it off your list, your brain feels a certain sense of success. And as a reaction to it, it releases a small amount of dopamine which in turn makes you feel happy and good about yourself. Crossing out an item from your list is something that can instantly make you feel good and motivates you to take action on the remaining tasks.

Bottom Line

Your To-Do List should be something that motivates you to get up each day and work hard to crush those goals that you have set for yourself.It is supposed to elevate your overall happiness and not pull you down. Instead, if you find your list giving you nightmares or panic attacks, chances are that you might not be using it the right way. Figure out strategies on how to effectively make and use a To-Do List and try incorporating them in your process and I’m sure with the right strategies and complete dedication to the process you will definitely see the results. Good luck !