Blogger Vs WordPress: Which Is Better For You?

 There are two big-name services in the world of blogging: Blogger vs WordPress. No matter where you go on the internet looking for advice, these two names are nearly impossible to avoid because they play such an important role within the online content community.

If you’re just starting out a new blog, or making some major changes to your current layout, you’ll most likely be faced with the decision to choose between Blogger vs WordPress. Both are stellar services that are going to make your life as a blogger much easier, but ultimately, your decision must come down to one. So don’t cross over, let’s walk this path together and ensure that you don’t get lost in the wonder world of web, looking for answers.

blogger vs wordpress

Before we start!

WordPress as you might have noticed, comes in two different flavors, wordpress.org and wordpress.com. Seemingly same, but practically, not. Like in Blogger vs WordPress, hosting at wordpress.com is like renting a corporate apartment where the corporate is responsible for maintenance and facilitation of your place. While hosting at wordpress.org is similar to buying your own apartment, where you are responsible for your place’s security, maintenance and many others.

So, wherever in this post you see the word ‘WordPress’; know that it refers to wordpress.org.

User-Friendliness

WordPress is a clear front-runner in the blogging and web design community in terms of how many people actually use the platform. The founder of WordPress, Matt Mullenweg, provided eye-opening statistics that around 18.9% of the entire Internet runs on WordPress. Compared to a 2012 study done by Blogging.org, of all the actual blogs on the Internet, WordPress makes up 43%, Blogger 35%, and the remaining blogs are Tumblr or other less known services.

However, just because something is used more often than another, it doesn’t mean it’s easier to use. The problem with WordPress is that it wasn’t designed for beginners who just want to take up blogging as a side hobby. In order to set up your own WordPress blog, you have to have some previous knowledge of things like hosting, bandwidth, HTML and SEO practices. There are WordPress services out there that will help set up your site and get you online, but WordPress itself comes as a set of files that you are expected to download and configure to your own site.

Some hosting companies have made the idea of using WordPress a little bit easier with things like one-click downloads; but it’s still a pretty steep learning curve for new bloggers to overcome. You also have to deal with paying for the costs of hosting your site and acquiring the domain name. If you opt to use one of the many WordPress services instead of setting it up yourself, you’ll be stuck with a URL such as ‘yourwebsite.wordpress.com’, which takes away from the professional image you may be trying to portray.

Blogger is entirely based on Google and makes setting up a blog a breeze. With Blogger vs WordPress all you need to get started is to sign up for the service using your Google account, or make a new account like you would if you were setting up an email account. From there, Blogger takes responsibility for all your files, backing up the systems and the details associated with operating a content site like a database. Blogger is so much easier in terms of walking you through the steps, providing you with everything you need to be successful and it’s at little-to-no cost to you.

Design & Customizability

Hosting at WordPress means stepping into the Disney world. With hundreds of featured rich-customizable design templates, you would find yourself literally lost in the WordPress arena, ensuring that your site looks unique, catchy and simply marvelous to visitors. The wide array of WordPress templates include customized designs for nearly every walk of life including fashion, entertainment, music, health, kitchen, etc.

Blogger templates, some would say, are not responsive; but let me tell you a secret. With a little search online, you can find hundreds of free, highly customizable, responsive Blogger templates that you can easily integrate into your blog, so that you, and your site visitors stay in touch with your blog through their handsets. For WordPress, however, you don’t need to wander around. By default, it has rich and responsive native designs, making WordPress ideal for mobile bloggers.

Both platforms will allow you to make modifications to the theme and features of the site if you have experience or feel comfortable to use HTML and CSS. They also both provide helpful post areas for when you go to submit new content. These post areas will also include HTML and some basic functions to change the font style and the size of your text.

One design feature between the two that may tip the scale toward Blogger in the Blogger vs WordPress discussion is that Blogger is integrated with other Google services like Google Picasa. Picasa is a photo sharing site that will allow you to share all your personal photos, or the photos that you plan on using within your posts. These can then be accessed via the text editor when you are submitting content and can be easily included with the content.

Gadgets, Widgets & Plugins

Talking of plugins, WordPress provides you with thousands of easy to integrate plugins from security to multimedia, enabling you to add any feature or functionality in your site, in a couple easy steps. Users of this platform have submitted thousands of independent plugins that you can install for just about anything you would need, from SEO to E-commerce. There are so many interesting plugins available, that blog owners often make the mistake of cluttering their site with too many and distracting their readers from the content.

Blogger may not have as many plugins or widgets as WordPress, it does have enough to provide you with what you need. Blogger’s simplicity in many ways provides it with an edge over WordPress because you are able to focus most of your time in producing great content, instead of seeing how many bells and whistles you can add on the site.

The SEO Question

Not every person that starts a blog is looking to make money off the content; some people just like to write for the sake of writing. Whatever your goals are for starting the blog, search engine optimization – or SEO for short – is a key strategy in growing your readership, so others might enjoy what you have to share.

Over 1 quadrillion searches are performed via Google each year. The goal of most SEO producers is to implement strategies that can appease Google so that their content will be ranked higher up in search query results. Blogger is a service created by Google, so it’s obvious that they added their own formulas to the service to ensure that those blogs are doing what they need to do to be found.

Sticking to Blogger means Google would optimize your blog itself from a SEO perspective. All you need to do is check / uncheck a couple of options from your dashboard and Google will start crawling your site with just a click of a button. WordPress takes a hands-on approach that will require you to know a little bit more to modify your website design and content to meet these standards.

And the Blogger vs WordPress Winner Is…

In terms of Blogger vs WordPress, both services might be worth trying out, but ultimately Blogger comes out as a winner in all four categories discussed above. For new or returning bloggers, it is a fantastic service that makes it easy to focus on what you love, regardless of all the add-ons and fancy additions of WordPress. Blogger’s simplicity is perhaps one of it’s greatest advantages and provides bloggers of all experience levels a chance to succeed.

5 Importance of Internship

 Just having a good degree is no longer enough to secure that all-important graduate job offer in today’s world. Pertinent work experience is now just as valuable as your degree and exam results when it comes to building a successful career. As a result, internships have become an essential way to help candidates make themselves stand out. The importance of an internship has been shown in several recent surveys. According to NACE’s Class of 2019 Student Survey, “More than half of all graduating seniors who applied for a full-time job (53.2%) received at least one job offer. Within this group, 57.5% of students who had an internship and 43.7% of graduating seniors who did not have an internship received a job offer.” Not bad right? Let’s keep it going.

We will discuss everything you need to know about internships and determine why interning at a company is vital to career growth.

So, let’s get started!

The concept of an internship

You need the experience to get hands-on knowledge in your career field. In today’s labour market, employers rely heavily on resumes that demonstrate relevant work history, whether it is from actual job experience, volunteer work, or interning at a company.

An internship is an official program offered by organisations to help train and provide work experience to students and recent graduates. The concept of working as an intern began a long time ago but has drastically evolved over the years. Internships first started as a labourer who would take on young individuals and teach them their art or trade. In exchange for being taught a skill, the trainee would agree to work for the labourer for a specific time. Even then, the purpose of an internship or rather an apprenticeship was to gain new skills to be able to obtain future work.

In modern interning, an intern or trainee can work for an organisation for a specific amount of time. Interns can work for 1-12 months or longer, depending on the company and the industry. Internships are popular amongst graduate and undergraduate students who need to gain research or valuable work experience. Almost every sector and type of company, from a large multinational corporation to a small startup, now offers internships. Additionally, there has been a rise in remote/virtual internships – which is the ability to intern virtually for global companies. The vast number of internship opportunities available indicates the importance of an internship in today’s world.

How valuable is job experience?

Getting work experience is an essential aspect of starting your career as a young graduate. The earlier you start gaining experience for your CV, the better. Job experience is not just restricted to an office job with a large organisation. You can get an internship at a small company or get experience by freelancing. Any experience where you use skills that you can transfer to your future career is an excellent addition to your CV. It can help you demonstrate your commitment and capabilities to an employer while highlighting the skills that are both appropriate and transferable to the post you are applying for. An internship is one of the best ways to gain that all-important job experience.

Here are the top 5 reasons we think show the importance of an internship.

Internships provide exposure to the real world

Unfortunately, in today’s job market, passing exams with high scores and getting a degree doesn’t offer the much-needed work experience, you will need to succeed in a workspace.

By partaking in an internship, you will be able to gain real-life exposure, grow your knowledge and determine if you are in the right career field. Internships not only provide you with the first-hand experience in the real working world but also enable you to understand the career trajectory for your desired job title. You can learn how to apply the knowledge you have acquired during an internship to your future workplaces.

In addition to this, it is an excellent learning curve for young graduates and students while meeting new people and making connections in the professional world.

Internships give you a platform to establish critical networking connections

Networking is the exchange of information between individuals to form acquaintances and relationships to further their professional career. An internship is an experiential learning opportunity that offers an invaluable chance for students to network and build crucial professional connections before they even graduate.

For some students, it is a stepping-stone to bonus opportunities within the same organisation, including a full-time job. The more people you meet in the professional world with the same interest, the higher your chances to grow as a professional. You will get to know how these people work, what strategies they use to tackle a difficult situation, and how they get the job done. Different people have different skills. Meeting them and watching them work will help you understand how to work with different people and in various work environments. You can use their strategies and reinvent them for your circumstances.

Internships allow you to learn more about yourself

You may start as an intern in a specific field. But the more you explore it, the more you will discover about it. Every industry has its pros and cons. Working in a real-world environment will help you understand the depths of your field and will help you determine whether it is a career you wish to pursue in the future.

An internship will help you learn about your capabilities and ultimately encourage you to have a greater understanding of your strengths and weaknesses. It can be a challenging experience at times. Still, the benefits you gain from being pushed out of your comfort zone will help you tremendously in the future when you are presented with a difficult task or situation.

Internships equip you with more than just technical skills

When you are working as a professional for an organisation, business and technical knowledge are not the only things that the industry demands. You need people skills as well – because no matter how good you are, you won’t stand a chance of succeeding in any profession unless you develop a collaborative work ethic and learn to be a team player.

On top of that, you need to know how to work under pressure, and why deadlines matter. An internship gives you exposure to the challenges of a work environment and having experience of these situations will be useful to talk about in future interviews and show employers that you will be a good fit for their company.

Internships allow you to gain a competitive edge

Everyone knows that the job market is competitive, especially in the current climate. There may be hundreds of other candidates applying for the same role as you. As a result, you need a way to help give you a competitive edge and make yourself stand out. Internships can provide you with experience and the skills to help make employers notice you and as well as showing them that you would be a good fit for their company. It also shows that you are someone who has the drive and passion and has been motivated to acquire experience outside of just University.

What do the stats say?

There is plenty of research supporting the decisive role that interning at an organisation plays in a student’s life. According to the State of Millennial Hiring Report, US graduates who complete more than three internships are more likely to secure a full-time job.
More and more institutions are emphasising that students graduate with experience and also understanding the importance of an internship. According to the same report, 81.1% of graduates say that working as an intern has helped them significantly improve their career prospects.

In the UK, Sutton Trust’s 2018 report showed “Completing an internship was associated with higher salaries, for both middle and working-class students”. These studies all show the importance of an internship in today’s environment.

Going forward, there will be a lot more remote career opportunities opening up, and it could be a viable alternative to working from an office. It is worth considering in your career plan.

If a remote internship is not for you, don’t worry, there are still other ways you can make the most out of this time. You can perhaps learn new skills like programming or volunteer with a local charity; the worst thing you can do now is to do nothing and expect something to happen.

Final Thoughts

To sum up, internships play a crucial role in shaping one’s career. It not only helps undergraduates and graduates gain real exposure to working environments but also helps them develop the necessary skills required to stand out in a saturated job market. Now that you know the importance of an internship, it is time to find a course in your chosen industry.

INDIAN CONSTITUTION

INDIAN CONSTITUTION:
The Indian Constitution is the supreme law of India. India, also known as Bharat, is a Union of States. It is a Sovereign Socialist Secular Democratic Republic with a parliamentary system of government. The Republic is governed in terms of the Constitution of India which was adopted by the Constituent Assembly on 26th November, 1949 and came into force on 26th January, 1950. At the time of its adoption, the Constitution contained 395 Articles and 8 Schedules and was about 145,000 words long, making it the longest national Constitution to ever be adopted. Every Article in the Constitution was debated by the members of the Constituent Assembly, who sat for 11 sessions and 167 days to frame the Constitution, over a period of 2 years and 11 months.
The Constitution provides for a Parliamentary form of government which is federal in structure with certain unitary features. The constitutional head of the Executive of the Union is the President. As per Article 79 of the Constitution of India, the council of the Parliament of the Union consists of the President and two Houses known as the Council of States (Rajya Sabha) and the House of the People (Lok Sabha).

Article 74(1) of the Constitution provides that there shall be a Council of Ministers with the Prime Minister as its head to aid and advise the President, who shall exercise his/her functions in accordance to the advice. The real executive power is thus vested in the Council of Ministers with the Prime Minister as its head.
This section contains every Article in the amended Constitution of India (as of 2020), with its corresponding Article in the Draft Constitution of India, 1948. Each Article also contains a summary of the debates on that Article in the Constituent Assembly. The Articles are grouped into 22 different parts, which reflects how they are organized in the text of the Constitution of India, 1950
The Schedules to the Constitution, which are now 12 in number, elaborate on government policy or rules in relation to specific Articles of the Constitution.

The constitution of India says “THE PEOPLE OF INDIA, having solemnly resolved to constitute India into a SOVEREIGN DEMO

CRATIC REPUBLIC and to secure to all its citizens: JUSTICE, social, economic and political;

LIBERTY of thought, expression, belief, faith and

worship; EQUALITY of status and of opportunity; and to promote among them all FRATERNITY assuring the dignity of the individual and the unity of the Nation;

IN OUR CONSTITUENT ASSEMBLY this twenty sixth day of November, 1949, do HEREBY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION”.

POPULATION AND ITS EXPLOITATION

POPULATION:
Population typically refers to the number of people in a single area, whether it be a city or town, region, country, continent, or the world. A population is the complete set group of individuals, whether that group comprises a nation or a group of people with a common characteristic. In everyday use the word population refers a group of people or a group of living beings.

Population definition in statisticians perspective:
In statistics, a population is the pool of individuals from which a statistical sample is drawn for a study. Thus, any selection of individuals grouped by a common feature can be said to be a population. A sample may also refer to a statistically significant portion of a population, not an entire population. For this reason, a statistical analysis of a sample must report the approximate standard deviation, or standard error, of its results from the entire population. Only an analysis of an entire population would have no standard error.
Statisticians refer to whatever group they are studying as a population. Statisticians and researchers prefer to know the characteristics of every entity in a population to draw the most precise conclusions possible. This is impossible or impractical most of the time, however, since population sets tend to be quite large.
the term world population is often used to refer to the total number of humans currently living, and was estimated to have exceeded 7.9 billion as of November 2021. It took over two million years of human prehistory and history for the human population to reach one billion and only 207 years more to grow to 7 billion.

POPULATION EXPLOSION:
There has been a rapid growth of the human population in the last century due to the difference in the birth rate and the mortality rates. In the next one decade, the population of the world is expected to grow by another billion. The impact of uncontrolled population growth impacts not just a section of the society, but the entire population suffers from its infinite impact on the economy and the environment.

REASON FOR POPULATION EXPLOSION:
The human overpopulation or population explosion is caused when the ecological footprint of humans in a particular region crosses the actual carrying limit of the place with regards to space and the resources available. A place is considered to be overpopulated if the existing population in the area can no longer be maintained due to the constant depletion of the non-renewable resources or the natural resources leading to a degradation of the environment. However, a change in the lifestyle and the consumption and the use of renewable resources can help reverse the effects of population explosion without an actual or substantial decrease in the population.
The population of the world has increased exponentially in the past few decades. Around the year 1810, the population of the world was 1 billion. Just about a century later the population doubled to 2 billion, it increased to 4 billion in the next 45 years (1975) and by January 2019 the current population has reached 7.7 billion. The carrying capacity of the earth is 4 billion to 16 billion. It can be said that population explosion or human overpopulation may have already occurred on the Earth. According to the recent estimates, the world population would have reached somewhere around 10-11 billion between the years 2014 and 2050.

EFFECTS OF POPULATION EXPLOSION:
The effect of population explosion is multi-layered. It not only impacts the environment and the availability of resources but it also impacts the health of individuals within the population.
Natural resources are depleting constantly with the increasing demand and consumption. Fossil fuel which is the primary source of energy that drives the technology-driven world is fast depleting. Which poses a very important question on what do we depend on once this natural resource has exhausted. Although there is growing awareness on the use of renewable energy like biofuels, solar, wind and tidal energy and others there is still a long way to go where these renewable resources can actually replace the use of fossil fuels.
With the increasing population and the rising demand, there is an increased level in the air, water and soil pollution. This is not only impacting the lives of humans but has also affected the lives of many animals resulting in the endangering of many species and the extinction of many. The high levels of pollution have resulted in contamination of water and soil that has rendered many patches of land and water bodies unfit for use. Drinking water is fast becoming inadequate to support the needs of millions of people. With the increase the demand for crops to meet the global food requirements there has been an increase in deforestation to provide for agricultural land. This has led to a significant contraction in the biodiversity of many regions. Deforestation, on the other hand, has serious repercussions on the climatic condition of the planet. It leads to an increased level of carbon dioxide which is one of the contributing factors to global warming.
Apart from the environmental effects there is a huge socio-economic impact as the countries resources become inadequate to support the needs of a growing population. Countries with high population have high unemployment percentages as well which means that a greater number of people live in poverty, incapable to support the needs for sanitation and health care. It not only means malnutrition but it also leads to increased incidences of epidemics and pandemics.
Living conditions become increasingly compact and crowded which is detrimental to a thriving society and good mental health. It breeds crime and antagonism and higher mortality rates. Overpopulation impacts the entire biosphere as it impacts the environment in multiple levels.

CONTROL OF POPULATION:
The most important way to control a steady rise in population is by education and empowerment. The impact of population rise awareness should be created among the people.Awareness about the available sources and its consumption, also its concern about providing a quality life to the current and future generations. Birth control and family planning is the first step that needs to be taken to ensure a gradual decline in the growth rate of the population. About 40% of worldwide pregnancies are unintentional which can be avoided by the use of oral contraceptives or other birth control devices like condoms or intrauterine device. About 350 million women in the developing countries of the world are unaware of birth control options or the possibilities for family planning. Educating these women and making access to the birth control devices affordable can help in not only controlling the population growth but also help to improve the quality of life for these women and their children. Many countries promote small size families limiting the number of children per family to two or fewer. Male sterilization is also promoted to help in birth regulations. This has been made effective in a number of countries and a positive impact has been seen in the growth rate of the population of those countries.
Urbanization is another proposed method to help combat over population. According to the United Nations Human Settlements Program (UN-Habitat), urbanization may be an effective option for controlling the population growth. It suggested that cities tend to concentrate human activity with a limited area thus substantially reducing the breadth of environmental damage that is caused by a growing population. This can be achieved by efficient urban planning and proper maintenance of city services assuring an acceptable quality of life to its dwellers.

CONCLUSION:
The overpopulation may exploit the extraterrestrial settlements or space habitats that could support life forms.It is our responsibility to save,protect and provide our future generations a better life so we need to control the poluation in order to reduce the overusage of resources.

What is real estate?

What is real estate?

You must have overheard agents attempting to sell homes, condos, vacant land, etc. Real estate includes all of the aforementioned. The real estate industry is quite large and expanding rapidly. By 2030, financial analysts in India predict that the real estate market would be worth $1 trillion.

What are the major areas in real estate industry?

Real estate industry have 6 major areas. They are development, sales and marketing, brokerage, property management, real estate lending and professional services.

DEVELOPMENT – Real estate development includes purchasing barren land, rezoning, construction,etc. Mostly developers add value to the land. 

SALES AND MARKETING –Sales and marketing firm involves selling the buildings they created and earns a good amount of profit from it.

BROKERAGE –Brokerage firm employs brokers who will help in transaction between seller and buyer of property.

PROPERTY MANAGEMENT –Property management team helps the owner to rent out the units in their apartment. They collect rent, and check upon the maintenance of the property.

REAL ESTATE LENDERS-  Lenders are those who help in financing the property. They include banks, private lender or government institutions.

PROFESSIONAL SERVICES – There are various professionals other than lenders or brokers who are involved in this industry. They can be advocates, contractor, labourers etc.

Examples of real estate – 1 bhk building , 2 bhk building , flats, apartments, portable house, villas, Hut etc.

CAREERS IN REAL ESTATE –

1) Real estate attorney – advocates in real estate .

2)Loan underwriter – analyses the creditworthiness of borrower.

3)Home inspector- inspects the quality of property.

4) commercial brokers – creates link between buyer and seller.

5) agent -sales agent.

TYPES OF REAL ESTATE –

1) Land- Vacant barren land is first base of any real estate property.  Developers rezone the area and increase it’s value and sell it.

2) Residential – It includes buildings, apartments, villas etc . Developers construct the buildings over the land and sell it.

3) Commercial- Many companies use the property for their purpose.

4) Industry – Industries use to make factories are included in real estate.




Real Estate crisis in China.

China’s real estate sector has a debt problem. Large property developers like the embattled company Evergrande have racked up massive amounts of debt, leading to construction stoppages and lots of angry homebuyers.

Amid the turmoil, buyers across China have banded together and threatened to stop paying mortgages on over three hundred unfinished housing projects. Hundreds of thousands of homebuyers have begun a mortgage boycott, refusing to pay their mortgage for unfinished or stalled housing projects.

As of previous month, homebuyers in 80 cities and 200 projects had threatened to stop mortgage payments. Home sales have collapsed by nearly 60% compared to a year ago, and the current constant decline of sales (11 months) is pegged to be the worst in China’s history. Analysts expect property sales to have dropped 25% from January to June, amidst China’s Zero Covid Cases strategy. Numerous developments in China have halted as property developers have run out of capital to finish construction.

Across China, real estate developers are getting desperate – attempting to sell homes by whatever means possible, even going as far as accepting down-payments in wheat, garlic, watermelons and peaches to cater to farmers.

The real estate industry has an oversized impact on the economy. When related sectors like construction and property services are included, real estate accounts for more than a quarter of Chinese economic output, by some estimates. About 70 per cent of household wealth is stored in property, along with 30-40 per cent of bank loan books, while land sales account for 30-40 per cent of local government revenues, according to sources. The worsening crisis will test authorities’ ability to minimise the fallout. In case the situation is not being handled strategically by Chinese authority, then the consequences of such crises may spread all across asia and globe as well.

Print Media as Oldest Mean Of Communication

 Print Media as Oldest Mean of Communication

We all know that communication is one of the essential part of our life. We can communicate with masses through different mass medium. There are different types of mass media that we are accustomed to in this day and age. Whether it’s a child, young people, or adults, we all have our share of media-related exposure every day.

Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Whether it is the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon is that mass media is an inseparable part of our lives. Entertainment and media always go hand in hand but in addition to entertainment, mass media are an effective medium for communication, dissemination of information, advertising, marketing, and expressing and sharing views, opinions, and ideas. 

Print media is one of the oldest mean of mass communication which helps the public to get in touch with everything happening in their surrounding. Before the arrival of electronic media people used to have habit of reading newspaper daily. It was one of the mandatory thing for people with their morning tea. It encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct  mailers, handbills or flyers, billboards, press releases, and books.

Newspapers

Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that the masses at large depended on, for daily news. A newspaper carries all kinds of communication-related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc.

Magazines

Magazines are another type of popular culture print media. They usually cater to a specific type of audience who is looking for information based on a particular subject. Magazines cover a plethora of topics, like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc.

Booklets and Brochures

Booklets and brochures are a part of the promotional literature of a product or an organization.

Direct Mailers

Direct mailers are small pamphlets, which are devices for direct advertising and marketing. Usually, they arrive at our doorstep through the postal mail. Direct mails are a relatively cheaper option of marketing as bulk advertising is cost-effective through the post. Most of them include colorful advertisements, discount and gift coupons, pre-approved credit card offers, automobile, realtor, and political promotions.

Handbills or Flyers

 Handbills or flyers is a form of communication, which is printed on a small paper. It is easy to carry, colorful and attractive.  These are useful mainly for restaurants, hotels, nightclubs, political campaigns, rallies, political campaigns, etc. 

Billboards

Billboards or hoardings are huge advertisements that are put up at a height in strategic locations to fetch more attention. They usually attract the targeted audience by their bold colors, attention-grabbing headlines, creativity, designs, special effects, etc.

Books

Last but not the least, books are a significant medium of mass communication as they have a large reader base. The expressions and opinions of the writer are taken to the readers in the form of a compiled book.


The printed form of communication was popular earlier. However, with the advent of electronic media, print media has taken a backseat. Although, it is said that the electronic, or new age media have replaced the print media, there exists a majority of audience who prefer the print media for various communication purposes. 

ECONOMIC DEVELOPMENT

What is Economic development? Economic developmentis a process through which the overall education, well-being, health, income and living standards of the general population improves. This is where the economy will gradually grow, change and become advanced.
Economic development is the priority of local, state and federal government as it will lead towards an upgrading in innovation and new ideas, higher literacy rates, creation of jobs, improved environment, creation of higher wealth, labor support and better quality of life.

Development economic is the study of economic development.

Difference between Economic development and Economic Growth

Economic Growth:
Economic Growth is all about expanding the size of the economy bigger.
Here GDP is the sum of all economic activity in a nation over a specific period.

Economic Development:
Economic Development look into how the citizens are affected in a country.Apart from the living standards it also look into the freedom to enjoy their living standards.
Here GDP is divided by the total population.

Important perspectives in Economic development are:
*Average life expectancy
*Education Standards
*Literacy rates
*Environmental standards
*Availability of houses for living and their quality
*Health care. It also includes the number of doctors available and the affordable medicines for their treatments.
Income per capitaEconomic growth is a crucial condition for development. However, just growth is not enough because it cannot guarantee development.
Amartya Kumar Sen, an Indian economist and philosopher, who received the Nobel Memorial Prize in Economic Sciences, once said:
“Economic development is about creating freedom for people and removing obstacles to greater freedom. Greater freedom enables people to choose their own destiny.”
“Obstacles to freedom, and hence to development, include poverty, lack of economic opportunities, corruption, poor governance, lack of education and lack of health.”

Policies of Economic development:
It can be encompass into three major cases:
• Governments undertaking to meet broad economic objectives such as price stability, high employment, and sustainable growth. Such efforts include monetary and fiscal policies, regulation of financial institutions, trade, and tax policies.
• Programs that provide infrastructure and services such as highways, parks, affordable housing, crime prevention, and K–12 education.
• Job creation and retention through specific efforts in business finance, marketing, neighborhood development, workforce development, small business development, business retention and expansion, technology transfer, and real estate development. This third category is a primary focus of economic development professionals.
Contractionary monetary policy is a tool used by central banks to slow down a country’s economic growth. An example would be raising interest rates to decrease lending. In the United States, the use of contractionary monetary policy has increased women’s unemployment.
One growing understanding in economic development is the promotion of regional clusters and a thriving metropolitan economy.
International trade and exchange rates are a key issue in economic development. Currencies are often either under-valued or over-valued, resulting in trade surpluses or deficits. Furthermore, the growth of globalization has linked economic development with trends on international trade and participation in global value chains (GVCs) and international financial markets. The last financial crisis had a huge effect on economies in developing countries. Economist Jayati Ghosh states that it is necessary to make financial markets in developing countries more resilient by providing a variety of financial institutions. This could also add to financial security for small-scale producers .

Organisations of Economic Development:
Economic development has evolved into a professional industry of highly specialized practitioners. The practitioners have two key roles: one is to provide leadership in policy-making, and the other is to administer policy, programs, and projects. Economic development practitioners generally work in public offices on the state, regional, or municipal level, or in public–private partnerships organizations that may be partially funded by local, regional, state, or federal tax money. There are numerous other organizations whose primary function is not economic development that work in partnership with economic developers. They include the news media, foundations, utilities, schools, health care providers, faith-based organizations, and colleges, universities, and other education or research institutions.

Economic Indicators: An economic indicator is a metric used to assess, measure, and evaluate the overall state of health of the macroeconomy. Economic indicators are often collected by a government agency or private business intelligence organization in the form of a census or survey, which is then analyzed further to generate an economic indicator. Financial analysts and investors keep track of macroeconomic indicators because the economy is a source of systematic risk that affects the growth or decline of all industries and companies
Primary Economic Indicator:
Gross Domestic Product (GDP)
The Gross Domestic Product (GDP) is widely accepted as the primary indicator of macroeconomic performance. The GDP, as an absolute value, shows the overall size of an economy, while changes in the GDP, often measured as real growth in GDP, show the overall health of the economy.

Main Indicators of economic development:
1) National Income Index
Economic development takes place if real national income increases over time.
2)Per Capita Income Group
The national income indicator does not reflect the true picture of the development of the economy.
3)Physical Quality of Life Index
In many developing countries despite economic development, no improvement has taken place in the quality of life.
The physical quality of life index into consideration the non-income elements of life.
The country has a high life expectancy, the lowest infant mortality and the highest literacy is considered to be superior to other countries.
This index of development is superior to the per capita income index because it reveals the end result of the use of National Income in the country concerned.
4)Basic Needs Approach
ccording to this indicator of economic development, the development of an economy is judged in terms of the extent to which the basic needs of the masses are satisfied.
The components of basic needs are food, pure drinking water, sanitation, health, and education, etc.
The index of development is useful especially from the common man’s point of view as he is more concerned with his basic needs rather than the total production in the country.
5)Human Development Index: This index of economic development has been prepared by the United Nations called the Human Development Index (HDI).
It consists of per capita income, educational attainment, and life expectancy. The index does not measure the absolute level of human development. It ranks countries in relation to one another.
The index is superior to other indicators of economic growth as it takes into consideration both income and non-income factors.

Business software and its types

 What is Business Software?

Business software is software that is used for business purposes. It helps businesses to accomplish goals through the applied principles with software support. Using the software is not a digital trend, it’s a need and mandatory because software is designed to increase productivity, create innovations and solve customers’ problems faster.

Types of business software

1. Inventory Control System

The inventory management system monitors stock, updates, turnover rates and automates cycle counts. This software application eliminates the need to assign employees to count, record, and cross-examine stocks across multiple locations, saving time and money.

2.  Communication software

Communication software exchanges data which companies need to ensure the communication throughout all departments and locations is streamlined.

3. Human Resouce Information System (HRIS)

HR is one the most important sector in any business implementing human resource software programs can streamline clerical tasks. Recruitment, training, and record-keeping can all be monitored and automated through HRIS, which handles digital documentation.

4. Schedule Management System

Modern software allows business managers to access and alter employee schedules from anywhere at any time. Schedule management software also handles labour budget and payroll to monitor pay cycles and identify top performers.

5. Reservation Software

With a cloud competing reservation system, appointment-based businesses such as medical offices, salons, and restaurants can consolidate in-person and online reservations.

6. Demand Forecasting Software

When integrated with POS and inventory systems, demand forecasting software can shift through historical and real times sales and stock due to project future customer demand. The data can be automatically consolidated and generated into detailed reports and analyses.

7. Accounting Software

Accounting software helps financial advisors monitor business performance by tracking great time expenses, revenue and the bottom line.

There are different types of software available to fulfil various needs of a company’s size or industry.