There is a famous proverb that change is the rule of nature and it applies to marketing as well. Marketing is something which keeps on changing after short durations. The advertisements and banners whether digital or physical are to be posted where eyeballs are maximum in number . but showing your ads or banners to wrong eyeballs are not going to give you good returns on the money you invested for marketing. Now the reason why the equations of marketing keeps on changing is the changing of eyeballs. Previously it use to be on newspapers but now it is on social media. In social media also previously Facebook was very popular but now the audience is shifting more towards instagram. But if your target audience is of students then telegram can also be useful to you if you are marketing for educational organisation.

Few years back the newspapers, radios and television were the only place for marketing. Other than that tellecalling and door to door sales were used. Broadly we can say that it was an era of outbound marketing where you reach customers and offer your services or tell about your goods. But now inbound marketing is getting more prominent and customers themselves come to the business. Inbound marketing includes SEO, Social media marketing, PPC, Digital sales E commerce.

Service to humanity and nation has been the tradition of our value system. It has its roots in our tradition where it has been stated that it is difficult to understand and gauge the implications of service motive, President Ram Nath Kovind said in his address on the occasion of conferring National Service Scheme awards at New Delhi today (24th September, 2020).

Citing the example of Mahatma Gandhi, President Kovind said that service should not be just towards humans but also towards the nature. Reiterating that the National Service Scheme was launched in 1969 on the 100th birth anniversary of Mahatma Gandhi, he said that the Scheme continues to be of immense relevance even today. He appreciated the presentation of awards even in testing times of COVID pandemic and applauded the efforts of the Ministry of Youth Affairs and Sports.

Talking about the NSS, President Kovind observed that it encourages youth to volunteer for community service through various measures true to its motto of “Not me, but you”. The fact that 40 lakh students of various educational institutions are associated with this noble scheme was an encouraging development and also assures that the future of our country is in safe hands, he said.

Emphasizing on the activities conducted by the youth volunteers, the President said that the volunteers were instrumental in creating awareness about social distancing and the proper usage of masks in times of COVID 19. These volunteers were also helpful in providing the quarantined and isolated patients with food and other useful products required during these times. Besides, these volunteers have always whole heartedly helped in providing relief and rehabilitation to floods and earthquake victims, he added.

President Kovind also appreciated that 14 girls in the 42 awardees was reassuring and encouraging. The women of our country are abiding to the tradition of Savitribai Phule, Kasturba Gandhi and Mother Teresa in rendering service to the nation.

The National Webinar to discuss the implications of the National Education Policy for developing Alternative Models of Education in the country was held on 22 September 2020. The webinar was hosted by the National Institute of Open Schooling. Eminent educationists Prof. N K Ambasht, Former Chairman, NIOS and Prof. GirishwarMisra, Former VC, Mahatma Gandhi Hindi AntarrashtriyaVishwavidyalaya, Wardha were the panelists of the webinar. The webinar was moderated by NIOS, Chairman,Prof.ShridharSrivastavaand Director (Academic), NIOSDr Rajiv Kumar Singh.

Prof. Srivastava expressed concern on the issue of school drop outs as children and youth are being deprived of the fundamental right to education due to issues of access, poor quality and high cost of education. The formal system of schooling is not apt to provide suitable responses to these challenges, while through its inherent flexibility, open schooling caters to a range of learner needs. While the country has struggled to build schools and train teachers, both of which are necessary to achieve universal primary education, the limited primary infrastructures and inadequate economic resources and lack of quality teaching learning mechanisms to provide a quality secondary schooling are serious challenges that are being faced by policy makers. Therefore, there is a basic necessity of serious thinking and strategic planning to develop a mechanism for appropriate, economic and effective alternative systems of education to face the challenge of education at school level.

Prof. Srivastava outlined that the objectives of the webinar were to-

• discuss the provisions for alternative models of education in the NEP;
•  explore alternative schooling models in India;
• suggest alternative pathways to formal education system;
• promote awareness and acceptance of alternative schooling models; and to
• mobilize existing resources in an effective manner.

Prof. Srivastava also mentioned that NIOS has taken the lead in empowering out-of-school children (OOSC) across the country, assisting millions of learners in completing their education in its three decades of its existence. He mentioned that some alumni of NIOS would also share their experiences of studying in NIOS.

Prof. Ambasht elaborated on the need for outcome based education today as he spoke of his experience of working with street children in Delhi earlier. He emphasized that children need ample opportunity to study at their own pace and could have better outcomes with experiential learning. Prof. Ambashtmentioned the need to understand the difference between curriculum and syllabus and that learning is long lasting when it is child centric and local centric. He also shared his concern for developing a system of evaluation that is diagnostic rather than declarative of pass or fail. Out of this was born the On-demand exam system of NIOS. He further discussed the role of teacher- as a Facilitator allowing construction of knowledge; He also discussed peer group study; online discussion forums. He emphasized the use of ICTs- Open educational resources and MOOCs. He also deliberated the requirement of reforms in assessment and evaluation- student autonomy in taking exams when ready; on-demand exams; online exams; assessment of values and aptitudes.

Prof. Misra emphasized that the process of evaluation should be a part of the teaching learning process rather than the end towards which the education process is aimed. Prof. Misra reiterated that the open schooling system should not be viewed as the only alternative to formal schooling- there are other systems such asgurukuls, pathshalas, madrassas, and homeschooling and open schooling should initiate a dialogue with them and interact with them to see how the process of certification can be linked with these systems.  The open schooling system should not be just a supplement to formal schools which many has limitations. The mandate of open schooling should be broadened to nurture talent in different areas such as music, dance, sports; NIOS needs to initiate research to understand the changes taking place. Prof. Misra talked of multiple intelligence and the various ways in which people can be talented and achieve great heights- NIOS needs to become more efficacious to nurture this talent. He also mentioned the vocational education programme of NIOS and said that this is the need of the hour. 

Dr Rajiv Kumar Singh emphasized the urgency to bring two crore out of school children back into the mainstream. Speaking of the provisions in the NEP 2020, he said that it calls for restructuring of school education emphasising on the need to provide equitable and quality school education for all children upto 18 years. It also allows for alternative models of education such as gurukuls, pathshalas, madrassas, and homeschooling to operate through multiple pathways including non-formal and open schooling by national or state institutes of open schooling. He further reiterated that the alternative models of education through it’s multiple pathways especially Open and distance learning system could ensure reaching education to the last unreached in the country.

Prof. R Jagannathan, former vice chancellor Middle East University, United Arab Emirateshared his joy at discovering that NIOS permitted him to study Biology at 65 years of age so that he could then go on to study medicine; Ms. Niranjana, a Chennai based ventriloquist and a child prodigy shared how open schooling afforded her an opportunity to continue with her studies along with her professional life; Ms. Sarita Singh shared how she set up her own training center for sewing in a rural area after doing a vocational course at NIOS; and Ms. Seema Pathak informed the audience that she had become a Yoga instructor after undergoing the NIOS Yoga Teacher’s Training course and is financially independent now.

The President of India Shri Ram Nath Kovindvirtually conferred the National Service Scheme (NSS) Awards for the year 2018-19 on 24^th September, 2020 from Rashtrapati Bhawan, New Delhi today. UnionMinister of Youth Affairs and SportsShri Kiren Rijijuattended the ceremony from Vigyan Bhavan, New Delhi. The National Service Scheme (NSS) Award for the year 2018-19 was given to 42 awardees in 3 different categories like University/ +2 Council, NSS Units and their Programme Officers and NSS Volunteers. Secretary of Department of Youth Affairs Ms. Usha Sharma and other dignitaries were also present on this occasion.

Speaking on the occasion the President of India Shri Ram Nath Kovind said that service to humanity and nation has been the tradition of our value system. President added that it has its roots in our tradition where it has been stated that it is difficult to understand and gauge the implications of service motive.

iting the example of Mahatma Gandhi, President Kovind said that service should not be just towards humans but also towards the nature. Reiterating that the National Service Scheme was launched in 1969 on the 100th birth anniversary of Mahatma Gandhi, he said that the Scheme continues to be of immense relevance even today. He appreciated the presentation of awards even in testing times of COVID pandemic and applauded the efforts of the Ministry of Youth Affairs and Sports.

Emphasizing on the activities conducted by the youth volunteers, the President said that the volunteers were instrumental in creating awareness about social distancing and the proper usage of masks in times of COVID 19. These volunteers were also helpful in providing the quarantined and isolated patients with food and other useful products required during these times. Besides, these volunteers have always whole heartedly helped in providing relief and rehabilitation to floods and earthquake victims, he added.

President Kovind also appreciated that 14 girls in the 42 awardees was reassuring and encouraging. The women of our country are abiding to the tradition of Savitribai Phule, Kasturba Gandhi and Mother Teresa in rendering service to the nation.

The foundation stone of ‘Centre for Disability Sports at Gwalior,Madhya Pradesh’ will be laid at a function organized by DEPwD, Ministry of Social Justice and Empowerment through video conferencing  on 26 September, 2020. Shri Shivraj Singh Chauhan, Chief Minister of Madhya Pradesh will be the Chief Guest and Shri ThaawarchandGehlot, Union Minister for Social Justice and Empowerment will preside over the function, Shri Narendra Singh Tomar, Union Minister for Agriculture, Rural Development, Panchayati Raj and Food Processing Industries will be the Special Guest of Honour. Live Link of Video Conference:-http://webcast.gov.in/msje.

Setting up of a Centre for Disability Sports at Gwalior, Madhya Pradesh was approved by the Cabinet on 28 February, 2019. Total estimated cost to set up the Centre is Rs.170.99 crore. The Centre will be registered under the Societies Registration Act, 1860. For overall superintendence and supervision of the Centre, Governing Body under the Chairpersonship of Secretary, DEPwD has been constituted.For monitoring the implementation of the project, a Project Monitoring Committee under the Chairpersonship of Secretary, DEPwD has been formed.

At present no training facilities are available in the country for sports person with disabilities. The proposed Centre will make available the specialized training facilities for Persons with Disabilities. The setting up of this Centre will develop a sense of belonging in Divangjan to facilitate their integration in the society.

The Centre will provide facilities of international standards to sportspersons with disabilities to compete at international level and bring laurels for the country. It will have an Outdoor Athletic Stadium, Indoor Sports Complex, Basement Parking Facility; Aquatic Centre having 2 Swimming Pools, one covered Pool and an Outdoor Pool; High Performance Centre with classrooms; medical facilities; Sports Science Centre; hostel facilities for athletes, support facilities including accessible lockers, dining, recreational amenities and Administrative Block.

The Centre will have provision for training, selection, sports academics and research, medical support, spectator galleries and suitable for holding national/international events.Sports identified for training are Badminton, Basketball, Table Tennis, Volleyball, Judo, Taekwondo, Fencing and Rugby Boccia, Goalball, Football 5 a side, Para Dance Sport and Para Power Lifting, Athletics, Archery, Football 7 a side and Tennis and Swimming.

The Ministry of AYUSH has joined hands with Rajagiri College of Social Sciences and Rajagiri Business School, Kochi to organise a novel e-marathon, as a part of the Ministry’s three-month campaign called “Ayush for Immunity”, focussing on desirable health-promotive and disease preventive steps. Combining technology, physical run, charity and wellness programs, this e-event is expected to add positivity and good health to the lives of the participants.

This e-marathon is being conducted for the cause of supporting the education of COVID affected children and to enhance the well-being of the participants during the current pandemic crisis. The theme of the e-marathon is “Recharge Mental Health: During and beyond the Covid-19 Pandemic”.

The Rajagiri e-marathon is designed to promote physical and mental well-being of the people of all age-groups, across geographies. The participants of e-marathon can take part in the event in timings of their choice and at safer places. They also have a long duration of 10 days at their disposal to complete the running challenges. A wellness app will integrate the individual running reading of the participants to a central server (computer) so that all participants will be connected via the centralised software application.

Participants are required to register their name through emarathon.rajagiri.eduwebsite and they will be directed through e-mails on how to go forward. Though the participants need not buy any fitness app for this event, they will need to carry a smartphone or to wear a fitness band while participating in the race.

The event will be open from 28^th September 2020 to 10^th October 2020 (15 days). The conclusion of the event will coincide with the “Vihara” focus of the “Ayush for Immunity” campaign, which will be spread over the month of October, 2020.

This event aims to enhance the social nearness of people while observing physical distance.  The event incorporates an entire wellness campaign with yoga, meditation, webinars and entertainment.

The organisers have announced that the entire registration fees will be donated to 50 children in Mumbai, who lost their parents to Covid-19. Childline India Foundation will facilitate this charity to procure learning devices. Around 8000 participants from India and abroad are expected to join this novel event.

Minister for Environment, Forest and Climate Change, Shri Prakash Javadekar urged nations to join hands at the start of the “UN Decade of Action and Delivery for Sustainable Development” to put nature at the heart of our recovery plan and realize the vision of “living in harmony with nature”. Shri Javadekar represented India at the virtual Ministerial Roundtable Dialogue on Biodiversity Beyond 2020: Building a Shared Future for All Life on Earth.

The ministerial was hosted by China, one week ahead of the upcoming United Nation Summit on Biodiversity, to exchange views on biodiversity conservation and sustainable development.   Around 15 ministerial representatives from countries with adequate regional representation, as well as the heads from relevant international organizations participatedin the event.

Addressing on the occasion, Shri Prakash Javadekar stated that COVID-19 pandemic has emphasized the fact that un-regulated exploitation of natural resources coupled with un-sustainable food habits and consumption patterns lead to destruction of systems that support human life.

25^th September, 2014 was declared the ‘Antyodaya Diwas’ in honour of Pandit Deen Dayal Upadhyaya’s 98^th Birth Anniversary. It was the same day when the Ministry of Rural Development (MoRD) revamped it’s existing skill development program called Aajeevika Skills as Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) which emphasized on greater access, coverage and quality. In doing so, MoRD has used its knowledge gained over 15 years in implementing skill training programs. DDU-GKY is now a demand driven placement-linked skilling initiative which seeks to enable rural poor youth to benefit from national and international employment opportunities.

The spirit of Antyodaya Mission lies in ‘reaching out to the last person’. Ministry of Rural Development is also working towards this motto through reaching to all eligible rural youths of India. Over the period of time, DDU GKY has proven to be an effective rural development initiative for rural youths by providing both market linked skilling and sustainable wage employment opportunities.

Therefore working towards this motto and to commemorate Antyodaya Diwas 2020, MoRD is celebrating this day for Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) with their skilled and enthusiastic beneficiaries and other stakeholders spread across the country. During this pandemic time, MoRD is virtually celebrating this auspicious day with all States/UTs, Project Implementing Agencies, Employers and rural youths from all over the country.

Union Minister of Rural Development & Panchayati Raj and Agriculture & Farmers Welfare Shri Narendra Singh Tomar and Minister of State of Rural Development, Sadhvi Niranjan Jyoti will grace the occasion along with the senior officers of the State governments, State Mission Directors of SRLM and Skill Missions. All are requested to join this celebration of the wonderful journey of DDU GKY.

A webinar between India and Israel was held on 24/09/2020. The Theme of webinar was “Indian Defence Industry Global Outreach for Collaborative Partnership: Webinar and Expo”.  It was organized under the aegis of Department of Defence Production, Ministry of Defence through SIDM.

This webinar is the first in the series of webinars which will be organized with friendly foreign countries in order to boost defence exports and achieve defence export target of $5 billion in the next five years.

Defence Secretaries and other senior MoD officials from both the countries participated in the webinar and spoke about enhancing the defence cooperation between both the nations.

Creation of Sub Working Group (SWG) on Defence Industrial Cooperation between India and Israel was announced in the webinar. The main objective of the SWG will be Transfer of Technology, Co-development & Co-production, Artificial Intelligence, Innovation and Joint Export to friendly foreign countries.

A MoU was also signed between Kalyani Group and Rafael Advanced Defence Systems during the webinar.

A Knowledge paper by SIDM-KPMG was released by Dr Ajay Kumar, Defence Secretary on the occasion.

The webinar was attended by more than 300 delegates and 90 virtual exhibition stalls have been set up for the Expo.

The Department of Heavy Industries (DHI) under Ministry of Heavy Industries and Public Enterprises, is administering the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles in India (FAME India) Scheme since April, 2015 to promote adoption of electric/ hybrid vehicles (xEVs) in India . In the First Phase of the Scheme upto 31st March 2019, about 2,80,987 hybrid and electric vehicles were supported by way of demand incentive, amounting to about Rs 359 crore.  Further, DHI sanctioned 425 electric and hybrid buses to various cities in the country with total cost of about Rs. 280 Crores.  The Department of Heavy Industry had also sanctioned 520 Charging Stations for Rs. 43 Crore (approx.) in cities like Bangalore, Chandigarh, Jaipur and NCR of Delhi under Phase-I of FAME-India Scheme.  At present, Phase-II of FAME India Scheme is being implemented for a period of 3 years w.e.f. 01st April, 2019 with a total budgetary support of Rs. 10,000 crore. This phase focuses on supporting electrification of public & shared transportation and aims to support, through subsidies, approximately 7000 e-Buses, 5 lakh e-3 Wheelers, 55000 e-4 Wheeler Passenger Cars and 10 lakh e-2 Wheelers.  In addition, creation of charging infrastructure is also supported to address the anxiety among users of electric vehicles.

YouTube, gives awards irrespective of the category of the video, for the youtubers who hit the subscribers count set by youtube. These awards are officially called YouTube play buttons. Let us see the types of YouTube play buttons given by YouTube.

There are 5 types of YouTube play buttons. These play buttons vary with the subscribers count.The YouTube who hit subscribers count need to apply in YouTube forum. Then, YouTube sends them a code along with a link. Youtuber need to paste that code in the given link. The same process happens for every play button. YouTube never charges fee for applying for play buttons. YouTube play button will sent to you py post with no charge. Let us see the margin of the subscribers count and play button awardee by hitting that margin.

Silver Play Button

Silver play button is awarded to the youtubers who hit 100k subscribers.

Gold play button

Gold play button is awarded to the youtubers Diamondwho hit 1 Million subscribers. It is made of gold-plated brass

Diamond play button

Diamond play button is awarded to the youtubers who hit 10 Million subscribers. It is made of silver-plated metal inset with a large piece of colorless crystal in the shape of a play button triangle. There are 653 channels that have reached this level as of June 2020.

Custom play button

Custom play button is awarded to the youtubers who hit 50 Million subscribers. Most of them call this award as Ruby Play Button but, it’s official name is Custom play button. PewDiePie, who was the first youtuber to receive Custom play button had nicknamed it as Ruby play button. But, it is officially called Custom Play Button. The name is custom play button because when a youtuber hits 50M subscribers then the play button will be customised exactly as the logo of that channel. There are 13 channels that are qualified for this award till now. Those are: PewDiePie, T-series and there are 11 more channels which qualified for this award but not been publicly confirmed yet.

Custom play button given for PewDiePie is

Red Diamond play button

It is awarded for those youtubers who hit 100M Subscribers. It features a play button triangle with a large dark red crystal. The only two channels that received this award are PewDiePie (August 25, 2019) and T-series (May 29, 2019).

Benifit Levels

These levels do not include physical and announcement awards but offer alternative benefits instead:

1.Graphite, for channels that hit or cross 100 subscribers. It allows a creator to have a custom username and URL such as youtube.com/channel/Example instead of a random string of letters.

2.Opal, for channels that hit or cross 1,000 subscribers. It is also one of three requirements to apply to the YouTube Partner Program for monetization, the other two being a minimum of 4,000 total viewer watch hours in the past 12 months and a review of the channel’s content to determine eligibility. Channels with monetization can also enable Super Chat, while gaming channels can also enable channel membership.

3.Bronze, for channels that hit or cross 10,000 subscribers. If a channel is monetized, this level adds a Teespring monetization option.

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It was 1991. A Vietnamese logger named Ho Khanh was hiking through the jungle near his home in Phong Nha, in central Vietnam. Drawn by the sound of rushing water, he came to an opening in a cliff. A strong wind blew clouds out of the cave—an intimidating site, and enough to keep Ho Khanh from searching deeper—so he turned around and went about his business. That was the unceremonious discovery of Sơn Đoòng, the largest cave in the world. “It’s five miles long, 650 feet high, and 500 feet wide,” writes Ken Jennings for Traveler. “It could hold an entire city block of Manhattan, including 40-story skyscrapers.”At the time discovered Son Doong cave, Ho Khanh didn’t know about the cave value. Not long after his trip, he quit finding agarwood and went back to farming.

15 years later, the whereabouts of this cave was still in the dark. Untill 2006, when an expedition of the British Royal Association went to search for new caves in Phong Nha – Ke Bang, Khanh told his story about the cave to them. That was when the journey looking for the old cave started.

Son Doong Cave is known as the world’s largest natural cave, housing many limestone grottoes, stalactites and stalagmites. Set within Phong Nha-Ke Bang National Park (about 500km south of Hanoi), the cave is a must visit for adventurous travellers looking to explore one of Vietnam’s natural gems during their holiday.With sections reaching up to 200m tall and 150m wide and a total measured volume of 38.5 million cubic metres, Son Doong could store about 68 Boeing 777 aircraft. Even this figure may be larger because according to scientists, the most modern facilities of today has not fully explore the real length of this cave.

And somehow, it managed to remain a secret for centuries. But by 2005, the surrounding area had become something of a destination for spelunkers, and Ho Khanh realized he might have been on to something. It took three years of searching, of tracing his steps, before he was able to find the opening again, but when he did in 2009 with a British caving expedition, they became the first people to tackle Sơn Đoòng. Only a thousand or so people have done it since—including us. This is our five-day trek into the center of the earth.

 Not only famous for the enormous size Son Doong is also known by a variety of biological landscape. In the Son Doong cave, explorers discovered a primitive forests with rich vegetation, there has never been human traces. Experts have called the forest even in this cave is the “Garden of Eden” in honor of the sheer beauty of this aesthetic.To reach Hang Son Doong, it’s a six-km-long hike through the rainforest, which includes passing through a small village that’s home to the Ban Doong ethnic group.According to geologists, Son Doong cave was formed by around 2-5 million years ago, when the river runs along the limestone buried along a fault line. The water current causes erosion and creates a giant tunnel as today.The size of Son Doong cave is very large with a length of at least 5 kilometers, which is equivalent to the capacity of about 68 Boeing 777 airplanes.Featuring one of the Son Doong cave, which is the system of stalactite and “pearl” giant cave. Over millions of years under the influence of external forces, Son Doong owns the column stalagmite as high as 70m. In addition, it is also found these “pearls” caves (wrap a jade jewel-like seeds of the sea, the component mainly calcite) to the world’s most in Son Doong. Typically, the member “pearls” of this type only about 1cm in diameter but in the Son Doong, they as big as baseball

  Even this figure may be larger because according to scientists, the most modern facilities of today have not fully explore the real length of this cave.With her beauty, Son Doong has attracted a lot of tourists to 98% are foreigners. Among them, there are three generations of the family have ever conquer this cave, or even the super model as Jasmina Mala (Czechs) and Prince Ahmed Hamdan (Abu Dhabi coming).


Not only famous for the enormous size Son Doong is also known by a variety of biological landscape. In the Son Doong cave, explorers discovered a primitive forests with rich vegetation, there has never been human traces. Experts have called the forest even in this cave is the “Garden of Eden” in honor of the sheer beauty of this aesthetic.Son Doong cave is famous for not only its giant size but also a variety of biological landscape .In the Son Doong cave, explorers discover a primitive forests with abundant vegetation, there has never been human traces. Experts have even called the forest in this cave as “The  Garden of heaven” to honor this breathtaking beauty.