What is Ecosystem and why it is Important

 An ecosystem is a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life. Ecosystems contain biotic or living, parts, as well as abiotic factors, or nonliving parts. Biotic factors include plants, animals, and other organisms. Abiotic factors include rocks, temperature, and humidity.

Every factor in an ecosystem depends on every other factor, either directly or indirectly. A change in the temperature of an ecosystem will often affect what plants will grow there, for instance. Animals that depend on plants for food and shelter will have to adapt to the changes, move to another ecosystem, or perish.

Ecosystems can be very large or very small. Tide pools, the ponds left by the ocean as the tide goes out, are complete, tiny ecosystems. Tide pools contain seaweed, a kind of algae, which uses photosynthesis to create food. Herbivores such as abalone eat the seaweed. Carnivores such as sea stars eat other animals in the tide pool, such as clams or mussels. Tide pools depend on the changing level of ocean water. Some organisms, such as seaweed, thrive in an aquatic environment, when the tide is in and the pool is full. Other organisms, such as hermit crabs, cannot live underwater and depend on the shallow pools left by low tides. In this way, the biotic parts of the ecosystem depend on abiotic factors.

The whole surface of Earth is a series of connected ecosystems. Ecosystems are often connected in a larger biome. Biomes are large sections of land, sea, or atmosphere. Forests, ponds, reefs, and tundra are all types of biomes, for example. They’re organized very generally, based on the types of plants and animals that live in them. Within each forest, each pond, each reef, or each section of tundra, you’ll find many different ecosystems.

The biome of the Sahara Desert, for instance, includes a wide variety of ecosystems. The arid climate and hot weather characterize the biome. Within the Sahara are oasis ecosystems, which have date palm trees, freshwater, and animals such as crocodiles. The Sahara also has dune ecosystems, with the changing landscape determined by the wind. Organisms in these ecosystems, such as snakes or scorpions, must be able to survive in sand dunes for long periods of time. The Sahara even includes a marine environment, where the Atlantic Ocean creates cool fogs on the Northwest African coast. Shrubs and animals that feed on small trees, such as goats, live in this Sahara ecosystem.

Even similar-sounding biomes could have completely different ecosystems. The biome of the Sahara Desert, for instance, is very different from the biome of the Gobi Desert in Mongolia and China. The Gobi is a cold desert, with frequent snowfall and freezing temperatures. Unlike the Sahara, the Gobi has ecosystems based not in sand, but kilometers of bare rock. Some grasses are able to grow in the cold, dry climate. As a result, these Gobi ecosystems have grazing animals such as gazelles and even takhi, an endangered species of wild horse.

Even the cold desert ecosystems of the Gobi are distinct from the freezing desert ecosystems of Antarctica. Antarcticas thick ice sheet covers a continent made almost entirely of dry, bare rock. Only a few mosses grow in this desert ecosystem, supporting only a few birds, such as skuas.

Threats to Ecosystems

For thousands of years, people have interacted with ecosystems. Many cultures developed around nearby ecosystems. Many Native American tribes of North Americas Great Plains developed a complex lifestyle based on the native plants and animals of plains ecosystems, for instance. Bison, a large grazing animal native to the Great Plains, became the most important biotic factor in many Plains Indians cultures, such as the Lakota or Kiowa. Bison are sometimes mistakenly called buffalo. These tribes used buffalo hides for shelter and clothing, buffalo meat for food, and buffalo horn for tools. The tallgrass prairie of the Great Plains supported bison herds, which tribes followed throughout the year.

As human populations have grown, however, people have overtaken many ecosystems. The tallgrass prairie of the Great Plains, for instance, became farmland. As the ecosystem shrunk, fewer bison could survive. Today, a few herds survive in protected ecosystems such as Yellowstone National Park.

In the tropical rain forest ecosystems surrounding the Amazon River in South America, a similar situation is taking place. The Amazon rain forest includes hundreds of ecosystems, including canopies, understories, and forest floors. These ecosystems support vast food webs.

Canopies are ecosystems at the top of the rainforest, where tall, thin trees such as figs grow in search of sunlight. Canopy ecosystems also include other plants, called epiphytes, which grow directly on branches. Understory ecosystems exist under the canopy. They are darker and more humid than canopies. Animals such as monkeys live in understory ecosystems, eating fruits from trees as well as smaller animals like beetles. Forest floor ecosystems support a wide variety of flowers, which are fed on by insects like butterflies. Butterflies, in turn, provide food for animals such as spiders in forest floor ecosystems.

Human activity threatens all these rain forest ecosystems in the Amazon. Thousands of acres of land are cleared for farmland, housing, and industry. Countries of the Amazon rain forest, such as Brazil, Venezuela, and Ecuador, are underdeveloped. Cutting down trees to make room for crops such as soy and corn benefits many poor farmers. These resources give them a reliable source of income and food. Children may be able to attend school, and families are able to afford better health care.

However, the destruction of rain forest ecosystems has its costs. Many modern medicines have been developed from rain forest plants. Curare, a muscle relaxant, and quinine, used to treat malaria, are just two of these medicines. Many scientists worry that destroying the rain forest ecosystem may prevent more medicines from being developed.

The rain forest ecosystems also make poor farmland. Unlike the rich soils of the Great Plains, where people destroyed the tallgrass prairie ecosystem, Amazon rain forest soil is thin and has few nutrients. Only a few seasons of crops may grow before all the nutrients are absorbed. The farmer or agribusiness must move on to the next patch of land, leaving an empty ecosystem behind.

Rebounding Ecosystems

Ecosystems can recover from destruction, however. The delicate coral reef ecosystems in the South Pacific are at risk due to rising ocean temperatures and decreased salinity. Corals bleach, or lose their bright colors, in water that is too warm. They die in water that isnt salty enough. Without the reef structure, the ecosystem collapses. Organisms such as algae, plants such as seagrass, and animals such as fish, snakes, and shrimp disappear.

Most coral reef ecosystems will bounce back from collapse. As ocean temperature cools and retains more salt, the brightly colored corals return. Slowly, they build reefs. Algae, plants, and animals also return.

Individual people, cultures, and governments are working to preserve ecosystems that are important to them. The government of Ecuador, for instance, recognizes ecosystem rights in the countrys constitution. The so-called Rights of Nature says Nature or Pachamama [Earth], where life is reproduced and exists, has the right to exist, persistmaintain and regenerate its vital cycles, structure, functions and its processes in evolution. Every person, people, community or nationality, will be able to demand the recognitions of rights for nature before the public bodies. Ecuador is home not only to rain forest ecosystems, but also river ecosystems and the remarkable ecosystems on the Galapagos Islands.

India to add 80 new airports till 2027.

India’s aviation regulator has stated that the country could add nearly 80 new airports in the next four to five years. India’s annual aviation sector growth rate currently sits at around 9% but is likely to reach double digits in the coming years.

In the last eight years alone, the number of airports in the country has increased from 74 to 141. This number is expected to shoot up to around 220 in the next half a decade with all the new airports that have been planned.

While new airports are expected to support India’s growing aviation market, the civil aviation ministry has a much larger vision. One of them is to possibly develop an aviation hub in India, with the government planning to create an ecosystem to support such a development in the future.

While Indian airports often feature in the list of busiest and well-maintained airports, they’re nowhere near some of their global counterparts when it comes to offering fast and reliable connections to international passengers.

While there are many challenges to developing a hub airport in India, aviation minister Jyotiraditya Scindia plans to iron out those issues in the coming few years. The larger plan also includes having more than 90 airports that are carbon-neutral by 2024, with a 2030 net-zero emissions target.

India to add 80 new airports till 2027.

India’s aviation regulator has stated that the country could add nearly 80 new airports in the next four to five years. India’s annual aviation sector growth rate currently sits at around 9% but is likely to reach double digits in the coming years.

In the last eight years alone, the number of airports in the country has increased from 74 to 141. This number is expected to shoot up to around 220 in the next half a decade with all the new airports that have been planned.

While new airports are expected to support India’s growing aviation market, the civil aviation ministry has a much larger vision. One of them is to possibly develop an aviation hub in India, with the government planning to create an ecosystem to support such a development in the future.

While Indian airports often feature in the list of busiest and well-maintained airports, they’re nowhere near some of their global counterparts when it comes to offering fast and reliable connections to international passengers.

While there are many challenges to developing a hub airport in India, aviation minister Jyotiraditya Scindia plans to iron out those issues in the coming few years. The larger plan also includes having more than 90 airports that are carbon-neutral by 2024, with a 2030 net-zero emissions target.

6th edition of Asia’s largest telecom festival India Mobile Congress

 Marking the historic launch of 5G services in India by the Hon’ble Prime Minister Narendra Modi, the 6th edition of Asia’s largest telecom festival, India Mobile Congress 2022 today concluded with grand success here at Pragati Maidan in New Delhi. Buoyed by popularity, interests and huge footfall, the grand annual event which was earlier scheduled for 3 days was extended for one more day. The 4th day welcomed visitors who got a glimpse of cutting-edge technology and India’s transition to a 5G future.  Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Principal Secretary to the Prime Minister Shri PK Mishra, and Advisor to the Prime Minister  Shri Amit Khare graced the last day of IMC 2022 with their presence.

The festival is now posed to be launched on a global scale, said Hon’ble Union Minister Ashwini Vaishnaw. He also urged to set up a committee to come up with a roadmap and format in the next 30 days. Jointly organised by the Department of Telecommunications and Cellular Operators Association of India (COAI), IMC 2022 hosted 362 speakers, 13,500 participants in 80 sessions and over 1.07 lakh visitors including 7000 government officials from 150 PSUs and various other departments, 10 union ministers, 17 state ministers, 30 thousand students, and others. 239 stalls, and 1811 exhibitors registered their presence here from 1-4 October.

The 4-day long grand event this year was graced by the presence of dignitaries including Shri Narendra Modi, Prime Minister of India, Shri Ashwini Vaishnaw, Union Minister of Communication, Electronics and Information Technology, Shri Mansukh Mandaviya, Union Minister of Health and Family Welfare, Shri Piyush Goyal, Union Minister of Commerce and Industry, Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Shri Devusinh Chauhan, Minister of State for Communications, Shri Mukesh Ambani, CMD, Reliance Industries, Shri Sunil Bharti Mittal, CEO, Bharti Enterprises, Kumar Mangalam Birla, Chairperson, Aditya Birla Group, among others.

IMC 2022 showcased developments and efforts around 5G technology in India and how they can contribute in the digital transformation by making communication, connection and commerce seamless. During the event, PM Modi virtually spoke with the students of Ropad Primary School in Ahmedabad on benefits of 5G technology in education. He interacted with workers at Vodafone Idea Dwarka Tunnel with 5G technology on current challenges and how 5G technology is going to transform their lives. He also interacted with a hologram avatar of a girl student from a Varanasi school about the advantages of 5G and her experience of studying in augmented reality.

During his address to a session held here, Union Minister for Communications, Electronics & Information Technology Ashwini Vaishnaw, announced Indian Government is going to set up 100 5G labs across the country. He added the Indian Government is working significantly towards simplifying the license regime for all telecom players and urged the telecom industry to convert a minimum 12 of these labs into incubators to train students, promote innovation, research and experiment. Union Commerce and Industry Minister Piyush Goyal also visited the exhibition and lauded efforts of researchers, private organisations, startups and others in their contribution towards India’s digital transformation.

The 6th edition of IMC 2022 hosted top leaders of telecom and tech companies, policymakers, thought-leaders, academicians, and others. The speakers shared their views on the future of 5G development and its large-scale implementation in the country. It also witnessed discussion on challenges, efforts and opportunities in the 5G arena which can contribute in creating a robust technology ecosystem in India.

IMC 2022 organised insightful and thought-provoking sessions titled ‘New Digital Universe’, ‘Decoding the potential of Digital Bharat’, ‘Skilling India for new 5G paradigm, Towards 5G and Advanced 6G- an international conference, ‘Global CEO Conclave: Steering India to the new digital universe,’ ‘Global CTO Conclave: Building a connected ecosystem for next Techade’ and many others.

The endeavors of IMC are aligned with the vision of Digital India and promoting Made-in-India technology to address the challenges in areas of commerce, healthcare, education, communication and financial inclusion. Since its inception, IMC has been actively promoting India’s strength and position as a global hub for manufacturing technology products. It is further highlighting the role of startups, small-scale industries in the new digital universe to deliver best in class service, equipment, and applications. PM Modi lauded the efforts of IMC for bringing the digital ecosystem together and providing a great platform for dialogues and endeavors on digitalization, technology, nation building, industrial revolution and taking government services to doorsteps.

*****

Premium subscribers only get to watch 4k content on YouTube

Google has been able to acquire the best of the best in almost all sections of the technology world. YouTube has been one of its prized possessions. But at the end of the day. There are some demerits of every app.
In the latest development, some YouTube users are getting a new option in their apps. Some users are getting a premium sign alongside the 4k video resolution option in their video settings. It means that 4k resolution will only be available for premium subscribers.
This particular change will help Google in getting more subscribers and will also increase its revenue. But it is not confirmed, as the trial is still going on and the decision will be taken after some time. Until now, there is still no update from Google regarding this change.
In the recent past, Google has been trying to increase its revenue through different methods. One of them has been evident with the trial that is going on with the several ads for the free account users.
Google also shut down its Stadia gaming platform to redirect the revenue flow. It will also increase their focus on the selective few options, that are the real money maker for them.

https://unsplash.com/photos/31OdWLEQ-78


Now, there have also been speculations that Google is trying various things to increase its user base for subscriptions. It is due to lesser revenue this year than last year. But on the bright side, the number of subscriptions is increasing on various platforms for Google. One of them is YouTube music.
Now, on the evidence part, users are posting screenshots of the new premium option on Reddit. In return, Google has confirmed that some of the users are getting such options as a part of the trial program. It will let them analyze whether users are willing to pay for such options or not.
Now, it remains to be seen whether users will accept such a change or not. On the contrary, users can also look at a future where there will be two different options. Users can experience so on various platforms like YouTube, YouTube Music, and many others.
A bigger subscriber base here does not mean that it is the end for the free account users because there are quite a few free account users. Google will support the free users also as it is the first reason that users are using YouTube in the first place. The other reason is the rapidly increasing traffic on the internet. It is for the content that allows the users to learn various things, that are related to various fields.
With 5G, taking on the world in different parts of the world, at a fast pace. As the network coverage will improve, the users will be willing to experience better and more advanced features. They will like to experience a video in 4k resolution. So, in return, it might help Google in getting more subscribers. On the other hand, it might not help Google as people may get comfortable with 2k or even Full HD. All of these, are just speculations, and the future is uncertain but exciting.

Web series

A web series is, by definition, a run of scripted or unscripted online videos that are published online and typically in episodic form. Web series are a subset of the web television medium, which first appeared in the late 1990s and gained popularity in the early 2000s. I An episode or “webisode” is the name for a single instalment of a web series programme, but the latter term is less common. In general, a variety of platforms and devices, including desktop, laptop, tablets, and smartphones, can be used to watch web series. They are also available for television viewing.
Web series have a special place in the history of modern entertainment because of how common and popular they are. According to statistics, Netflix, a well-known OTT platform, has reached 65% of US households, and the average American between the ages of 18 and 34 spends two hours per day on the streaming service. According to reports, Netflix had close to 150 million customers worldwide in 2019. One can only speculate as to how many customers the pandemic crisis may have affected given the monotony of quarantine and the resulting lack of movies and television series being produced; the real numbers have not yet been released.
There are many factors contributing to this frightening popularity, starting with the fact that these programmes are shorter in length and hence more suited to the attention span of the younger audience. Second, audiences are intrigued by their suspenseful storylines, original content, and creative strategies. Additionally, they have made room for fresher performers to emerge and command attention.







Photo by Pixabay on Pexels.com

Web series

A web series is, by definition, a run of scripted or unscripted online videos that are published online and typically in episodic form. Web series are a subset of the web television medium, which first appeared in the late 1990s and gained popularity in the early 2000s. I An episode or “webisode” is the name for a single instalment of a web series programme, but the latter term is less common. In general, a variety of platforms and devices, including desktop, laptop, tablets, and smartphones, can be used to watch web series. They are also available for television viewing.
Web series have a special place in the history of modern entertainment because of how common and popular they are. According to statistics, Netflix, a well-known OTT platform, has reached 65% of US households, and the average American between the ages of 18 and 34 spends two hours per day on the streaming service. According to reports, Netflix had close to 150 million customers worldwide in 2019. One can only speculate as to how many customers the pandemic crisis may have affected given the monotony of quarantine and the resulting lack of movies and television series being produced; the real numbers have not yet been released.
There are many factors contributing to this frightening popularity, starting with the fact that these programmes are shorter in length and hence more suited to the attention span of the younger audience. Second, audiences are intrigued by their suspenseful storylines, original content, and creative strategies. Additionally, they have made room for fresher performers to emerge and command attention.

Photo by Pixabay on Pexels.com

Web series is the new favorite entertainment source among Indian youth.

The OTT platforms and web series are getting increasingly popular among the youth especially during the COVID -19 lockdown and also post pandemic too. Many research points out that the OTT platforms are a much more customized medium than television and the youth can more relate to the content of the new breed of web series. The recent breed of Indian web series is causing a paradigm shift from traditional television viewing among millennials. It’s a further shift of a traditional audience of a film from 70mm theatre screen and 40 inches television to ultimately in 6 inches mobile screen.

A web series is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet and part of the web television medium”.  To put it simply, a web series is a series of video episodes that are released over time to tell a story, over the internet.

A survey conducted by Adamas University stated that.

Netflix is the most popular platform with 62.8% followed by Amazon Prime with 53.1% and Hotstar (51.3%). However, MX Player and Hoichoi are not far behind. Some not so popular names include TVF, Addatimes, Popcorn, Viu, Zee5, etc. Voot is being watched by 21% of the respondents.

The survey also found out that the comedy genre was preferred by 82% of the respondents whereas as many as 75% said they also like romance genre. The other popular genres which the audience desired are action, crime, and drama. A small portion of the audience said they should bring out more content based on sci-fi and horror stories. So, we also have viewership for and space for such content and it also provides a scope for profits. But, the comedy and romance genre dominates. So, while making web series, the producers can focus on diverse content to attract a larger audience.

Some of the most popular among the respondents are Sacred games, Byomkesh, Kota factory, Little things, Girl in the City, Mirzapur, Stories by Tagore, A Family man, Ghost stories, etc. So, we can say that the youth are not only consuming international content but also Indian content.

Web series is the new favorite entertainment source among Indian youth.

The OTT platforms and web series are getting increasingly popular among the youth especially during the COVID -19 lockdown and also post pandemic too. Many research points out that the OTT platforms are a much more customized medium than television and the youth can more relate to the content of the new breed of web series. The recent breed of Indian web series is causing a paradigm shift from traditional television viewing among millennials. It’s a further shift of a traditional audience of a film from 70mm theatre screen and 40 inches television to ultimately in 6 inches mobile screen.

A web series is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet and part of the web television medium”.  To put it simply, a web series is a series of video episodes that are released over time to tell a story, over the internet.

A survey conducted by Adamas University stated that.

Netflix is the most popular platform with 62.8% followed by Amazon Prime with 53.1% and Hotstar (51.3%). However, MX Player and Hoichoi are not far behind. Some not so popular names include TVF, Addatimes, Popcorn, Viu, Zee5, etc. Voot is being watched by 21% of the respondents.

The survey also found out that the comedy genre was preferred by 82% of the respondents whereas as many as 75% said they also like romance genre. The other popular genres which the audience desired are action, crime, and drama. A small portion of the audience said they should bring out more content based on sci-fi and horror stories. So, we also have viewership for and space for such content and it also provides a scope for profits. But, the comedy and romance genre dominates. So, while making web series, the producers can focus on diverse content to attract a larger audience.

Some of the most popular among the respondents are Sacred games, Byomkesh, Kota factory, Little things, Girl in the City, Mirzapur, Stories by Tagore, A Family man, Ghost stories, etc. So, we can say that the youth are not only consuming international content but also Indian content.

Dholera to become Semicon hub, will usher in for Gujarat’s Techade

 Driven by the Prime Minister, Shri Narendra Modi’s proactive policies and the launch of 5G services in India, Minister of State for Electronics & Information Technology and Skill Development & Entrepreneurship, Shri Rajeev Chandrasekhar, in Rajkot, Gujarat today, said that India will soon emerge as a leader in Electronics Manufacturing in the world with its youth playing a big role in this effort.

“Prime Minister, Shri Modi’s vision of India’s Techade can be realised by our young Indians through their hard work, determination and enterprise. The Government on its part can only be the enabler with its initiatives like the Digital India, Skill India etc,” said Shri Chandrasekhar addressing students of the Saurashtra University and Atmiya University in Rajkot.

Emphasising that the Government’s strategy was to encourage the “deepening and broadening” of the electronics space through investments in semiconductors, AI, machine learning, blockchain etc., the Minister said, “For this purpose, the Government was ready to give grant up to Rs 100 crore for investment in semi-conductor designs.”

Stating that he will soon embarking on roadshows in different parts of the country to encourage entrepreneurs to grab the opportunities, Shri Chandrasekhar said our strategy is to cut down on imports and aim to become a value creator to the supply and value chains and not just being a commodity exporter.

Referring to Gujarat’s initiative in the electronics sector, Shri Chandrasekhar said that the State has taken several proactive measures like announcing its own Semicon policy and establishing Dholera as Asia’s largest electronics hub. “Dholera will bring along a lot of opportunities for entrepreneurs of the State.”

Talking about how PM Shri Modi’s government has demolished old narratives about India as a dysfunctional, corrupt and low-growth economy, that favoured only the influential and the well-networked, the Minister said that there is democratisation of opportunity and democratisation of capital in today’s India. “We follow the dictum – maximum governance and minimum government”

Prime Minister, Shri Narendra Modi is building a New India for Young India with reimagined ambitions so that we can achieve our target of One Trillion USD Digital economy/ 5T USD Economy and also emerge as a trusted partner in technology. He does not believe in revdi economics or freebies culture as populated by some Opposition parties,” he emphasised.

Shri Chandrasekhar also met several young startups and entrepreneurs at the Marwari University and discussed with them their apps/innovations and how those could be escalated into marketable products.

Later he attended a meeting with industry leaders and other district officials, organized by CII. The Minister urged them to consider how Industry and Academia and the Government can together support incubated startups in commercialising their innovations. He also asked industry leaders as well as District administration officials to contribute towards framing District Skill Development Programme by mapping local aspirations.

The Minister who was on a two-day official tour of Rajkot and Surendranagar, since yesterday, met students, entrepreneurs, startups, leaders from the industry, academia and other eminent personalities and shared PM Shri Narendra Modi’s vision for empowering all Indians – Sabka Saath Sabka Vikas.

***

Premium subscribers only get to watch 4k content on YouTube

Google has been able to acquire the best of the best in almost all the sections of the technology world. YouTube has been one of its prized possessions. But at the end of the day. There are some demerits of every app.

In the latest development, some YouTube users are getting a new trial run in their apps. Some premium users are able to see a premium sign alongside the 4k video resolution in their video settings. It means that 4k resolution will only be available for the premium subscribers.

This particular change will help Google in getting more subscribers and will also increase their revenue. But it is not confirmed, as the trial is still going on and the decision will be taken after some time. Until now, there is still no update from Google regarding this change.

In the recent past, Google has been trying to increase its revenue through different methods. One of them has been evident with the trial that is going on with the several ads for the free account users.

Google also shut down its Stadia gaming platform to redirect the revenue flow. It will also increase their focus on the selective few options, that are the real money maker for them.

Now, there has also been speculations that Google is trying various things to increase its user base for subscriptions because it has lesser revenue this year than the last year. But on the bright side, the number of subscriptions is increasing on various platforms for Google. One of them is YouTube music.

Now, on the evidence part, users are posting the screenshots of the new premium option on Reddit. In return, Google has confirmed that some of the users are getting such options as a part of the trial program. It will let them analyze that whether users are willing to pay for such options or not.

Now, it remains to be seen that whether users will accept such a change or not. On the contrary, users can also look at a future where there will be two different options for the users in various settings option of Google on various platforms like YouTube, YouTube Music, and many others.

Bigger subscriber base here does not mean that it is the end for the free account users because there are quite a few. Google will support the free users also as it is the first reason that users are using YouTube in the first place. The other reason is the rapidly increasing traffic on the platform for the content that allows the users to learn various things, that are related to various fields.

With 5G, taking on the world in different parts of the world, at a fast pace. As the network coverage will improve, the users will be willing to experience better and advanced forms of the technological world. They will like to experience a video in 4k resolution. So, in return it might help Google in getting more subscribers. On the other hand, it might not help Google as people will get comfortable with 2k or even Ful HD. All of these are just speculations, and the future is uncertain, but exciting.    

Premium subscribers only get to watch 4k content on YouTube

Google has been able to acquire the best of the best in almost all the sections of the technology world. YouTube has been one of its prized possessions. But at the end of the day. There are some demerits of every app.

In the latest development, some YouTube users are getting a new trial run in their apps. Some premium users are able to see a premium sign alongside the 4k video resolution in their video settings. It means that 4k resolution will only be available for the premium subscribers.

This particular change will help Google in getting more subscribers and will also increase their revenue. But it is not confirmed, as the trial is still going on and the decision will be taken after some time. Until now, there is still no update from Google regarding this change.

In the recent past, Google has been trying to increase its revenue through different methods. One of them has been evident with the trial that is going on with the several ads for the free account users.

Google also shut down its Stadia gaming platform to redirect the revenue flow. It will also increase their focus on the selective few options, that are the real money maker for them.

Now, there has also been speculations that Google is trying various things to increase its user base for subscriptions because it has lesser revenue this year than the last year. But on the bright side, the number of subscriptions is increasing on various platforms for Google. One of them is YouTube music.

Now, on the evidence part, users are posting the screenshots of the new premium option on Reddit. In return, Google has confirmed that some of the users are getting such options as a part of the trial program. It will let them analyze that whether users are willing to pay for such options or not.

Now, it remains to be seen that whether users will accept such a change or not. On the contrary, users can also look at a future where there will be two different options for the users in various settings option of Google on various platforms like YouTube, YouTube Music, and many others.

Bigger subscriber base here does not mean that it is the end for the free account users because there are quite a few. Google will support the free users also as it is the first reason that users are using YouTube in the first place. The other reason is the rapidly increasing traffic on the platform for the content that allows the users to learn various things, that are related to various fields.

With 5G, taking on the world in different parts of the world, at a fast pace. As the network coverage will improve, the users will be willing to experience better and advanced forms of the technological world. They will like to experience a video in 4k resolution. So, in return it might help Google in getting more subscribers. On the other hand, it might not help Google as people will get comfortable with 2k or even Ful HD. All of these are just speculations, and the future is uncertain, but exciting.    

Experts sees a strong consumer spending this festive season.

Coming out of the pandemic, consumers in India have expressed a strong desire to buy more discretionary products during the festive season, according to Deloitte’s Global State of Consumer Tracker.

Deloitte’s latest analysis indicates that consumers are willing to increase spend on both travel and hotel stays. They also intend to buy either a new or used vehicle within the next six months.

Consumers’ intent to purchase clothing, electronic and home furnishing, and recreation, entertainment and leisure, indicates a positive spending pattern triggered by the upcoming festive season.

“The survey findings clearly indicate that consumers plan to increase their discretionary spend by 30 per cent (on items such as recreation and entertainment, restaurants, and leisure travel) in August 2022, compared with April 2022,” it said.

The current wave indicates consumers surveyed were willing to travel to domestic and international destinations. With ‘mask-lift’ announcements and easing out of other COVID-related restrictions in some countries, about 88 per cent Indian consumers plan to spend on leisure travel in the next four weeks.

Clearly online purchases remain strong, albeit to a lesser extent than during the peak of the pandemic. Relevant sectors, such as consumer products and retail, automotive, and travel and hospitality, look to benefit from the buoyant mind set of the consumers covered in the survey.

Experts sees a strong consumer spending this festive season.

Coming out of the pandemic, consumers in India have expressed a strong desire to buy more discretionary products during the festive season, according to Deloitte’s Global State of Consumer Tracker.

Deloitte’s latest analysis indicates that consumers are willing to increase spend on both travel and hotel stays. They also intend to buy either a new or used vehicle within the next six months.

Consumers’ intent to purchase clothing, electronic and home furnishing, and recreation, entertainment and leisure, indicates a positive spending pattern triggered by the upcoming festive season.

“The survey findings clearly indicate that consumers plan to increase their discretionary spend by 30 per cent (on items such as recreation and entertainment, restaurants, and leisure travel) in August 2022, compared with April 2022,” it said.

The current wave indicates consumers surveyed were willing to travel to domestic and international destinations. With ‘mask-lift’ announcements and easing out of other COVID-related restrictions in some countries, about 88 per cent Indian consumers plan to spend on leisure travel in the next four weeks.

Clearly online purchases remain strong, albeit to a lesser extent than during the peak of the pandemic. Relevant sectors, such as consumer products and retail, automotive, and travel and hospitality, look to benefit from the buoyant mind set of the consumers covered in the survey.

‘Matdata Junction’ in collaboration with All India Radio for voter awareness

 Chief Election Commissioner Shri Rajiv Kumar along with Election Commissioner Shri Anup Chandra Pandey today launched a yearlong Voter Awareness Program – ‘Matdata Junction’ during an event organised at Akashvani Rang Bhavan, New Delhi. The ‘Matdata Junction’ is a 52 episode radio series produced by the Election Commission of India, in collaboration with All India Radio. Senior ECI officials, CEO Prasar Bharati, DG AIR News and ECI Icon & Actor Shri Pankaj Tripathi were also present on the occasion.

Addressing the gathering, CEC Shri Rajiv Kumar said that the program Matdata Junction, produced in collaboration with All India Radio, will be a strong platform to connect with the voters across the country. The program as a combination of information and entertainment, would specifically help address urban apathy and inform the audience about the election processes in the conduct of free, fair, transparent, inducement free, accessible and inclusive elections in an interactive communication format.

While complimenting Shri Pankaj Tripathi, Actor and ECI state icon for his association with ECI in creating awareness amongst voters, CEC Shri Rajiv Kumar announced Shri Pankaj Tripathi, would henceforth be the National Icon for Election Commission of India, keeping in view his commitment to the cause and wide appeal across the country.

EC Shri Anup Chandra Pandey during the launch event recalled that since time immemorial, All India Radio has been enthusing masses as a legendary storyteller with its voice appeal and strengthening the democratic spirit. Since the very first general elections, AIR with its extensive coverage and reach to diverse audiences, has been a primary medium of communication with citizens across the country. 

Addressing the audience, Shri Pankaj Tripathi, recollected his memories of becoming a first time voter and how that process gave him not only the right of Matdan but also Samman as a contributory voice in democracy. While appreciating the efforts made by ECI for reaching out to the voters, he urged all young voters to pro-actively participate in the elections to reflect their democratic choices and make their voices heard.

In her welcome address, Director General (Media) Ms. Sheyphali Sharan gave a detailed overview about the Programme – ‘Matdata Junction: Har voter ka apna station’. She pointed out that ECI & AIR, the two iconic institutions, known for their credibility and grassroot connect, have got into an apt collaboration to ensure extensive outreach.

The 15 minutes program will be broadcast every Friday during 7- 9 PM slot on All India Radio network covering 25 FM stations, 4 FM Gold stations, 42 Vividh Bharati stations, and 159 primary channels/local radio stations in 23 languages, i.e., Assamese, Bengali, English, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Sindhi, Tamil, Telugu, Urdu, Bodo, Santhali, Maithili, and Dogri.  

The 52 episode series will cover various aspects of election and related processes from voters’ perspective. It will have thematic episodes on voter registration, Informed & Ethical Voting,  Value of Vote, Inclusive & Accessible Elections,  Model Code of Conduct, IT Applications, EVMs, stories of election officials, BLOs, etc. All episodes include interactive messaging aimed at encouraging eligible citizens and especially the young and first time voters to vote and make an informed decision during the elections. The series will be in the genre of infotainment program having a kaleidoscope of drama, storytelling, Quiz, Experts’ interview, and  Songs produced by the SVEEP (Systematic Voters’ Education and Electoral Participation) division of the Election Commission of India in every episode. The program includes a Citizen’s Corner where any citizen can ask a query or also provide suggestions for making elections inclusive and participative.

The first episode of the program on the theme – ‘Voter Registration’ will be broadcast on 7th October, 2022 Friday at 7:25 PM. Citizens can also listen to the Program on ‘Twitter on @airnewsalerts and @ECISVEEP, News On AIR’ App and YouTube channels of ECI & All India Radio. Tune in and be a part of India’s vibrant democracy.

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