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How Do Website Content Services Help in Business Promotion?
As soon as technology started taking its most advance form it became imperative for the businesses to have one foot on the online platform and one in the offline market. But to get a firm foot base is important, if the businesses want an outcome that is profitable and that base is not very easy to build. The virtual world as easy as it might seem isn’t that soft for the enterprises specially small and new. It is like a mirage until it’s held together with the reality that content services provide. Content services are like the rainbow which not only makes the sky after rain beautiful but also increases the number of the people who look at it. The different ventures with an aim of making a million need the rainbow of content services at every step of their journey. These services aren’t just fancy promoting or marketing of their ventures but it is also the shade during a rainstorm i.e. when the businesses find themselves in pit-hole of losses content services come to their rescue.
The main advantage that the content services provide is that the business becomes more cost effective. The content services usually provide quality service for lot less than some might charge offline. These services have a grip over the modern technology and use the same for the marketing and promotion of the brands that associate with them. The use of cost effective techniques for marketing and the hold of the virtual world better than the companies as their clients makes it easier for both the clients and the consumers to better know the brands. The kind of content that is to be used as the promotion technique plays an important part. Mainly the companies want the content that just not only describes their business in the best of interest but also that is relevant to the customers.
The content services provide the kind of content that boosts the interaction with the brands coming in for the promotion. They engage in SEO, which just increases the interaction with concerned company and thereby increasing its credib9lity. For individuals usually indulge in the highly credible companies. Content services aren’t just the marketing or promoting for the business in one single language rather it is about the multilingual promotion of the website. With over 22 regional languages that India has, the diversity of customers is the obvious result and for this diverse customers it is important to have marketing that is multilingual and content services provide this the best. The cost that the content services take might be seen as hefty by some but in real it is rather the most cost effective way of promoting business online. With the heavy competition, comes the opportunity to promote the business heavily and if content services got your back it becomes a piece of cake to attract consumers towards the business. It is the sought of investment that just gives you enough returns.
Top 5 feel-good movies for good vibes!
Movies have the ability to transport us away from reality and immerse us in worlds of fantasy, horror, comedy, drama, and so on.
We look for movies to watch in our local theaters or on Netflix to pass the time when we’re bored. In our search for good films, we frequently overlook feel-good films that are intended to lift our spirits.
After a long day at work, are you finally home? Or do you have a sneaking suspicion that you’re up to no good? Give these heartwarming films a chance to make you smile.
Groundhog Day
Have you ever felt like you were repeating the same day? This is merely a metaphor for going through the same routine every week. However, the protagonist Phil Connors, who awoke every day to find himself stuck on February 2nd, had a different experience. It was the 2nd of February for Phil Connors every day, from the early hours of the morning to the end of the day, and incidents repeated themselves.
Only his actions could alter the day’s events from the previous day. For the protagonist, his unruly situation is a mix of freedom and captivity, as he initially enjoys himself by doing whatever he wants and then tries to find ways to wake up to the next day in his life, February 3rd.
When you watch this fantasy comedy feel-good film, your mundane week will suddenly seem less monotonous.
Little Miss Sunshine
Families can be difficult to deal with at times. It’s possible that one will have to deal with the other’s ego, attitude, laziness, and other negative characteristics. Little Miss Sunshine is a film that teaches viewers about the importance of having a family, despite its drawbacks.
When Olive, a young girl in the film, is selected for a California beauty pageant, she and her dysfunctional family, which includes an overworked mother, an egotistical father, a suicidal gay uncle, a foul-mouthed grandfather, and her half-brother, travel in their van to arrive on time. Their 800-mile road trip was marred by tensions between family members as well as mechanical issues with their van.
As it unravels the personal lives of the characters during the long road trip, the film has its fair share of comedy, tragedy, and serenity. As a result, it has become one of the most memorable feel-good films of all time.
About a Boy
When you combine a spoiled man with a socially awkward child, you get the film ‘About A Boy.’ Will Freeman plays an adult who forms an unlikely friendship with a 12-year-old boy named Marcus while looking for a date in this comedy-drama. Will develops into a responsible man as a result of his friendship with Marcus, and he begins to seek out meaningful relationships in his life.
‘About A Boy’ says a lot about friendships that come in all shapes and sizes. Will and Marcus’s bravery in standing up for each other in the face of adversity is one of the film’s most touching moments. This film, like the other feel-good films on the list, concludes with a message. When you sit for this one, bring a friend with you.
50/50
Adam Lerner’s life is depicted in 50/50, a film about a man who is given a 50% chance of survival after being diagnosed with a tumor in his spine. Despite the film’s grim subject matter, the audience, as well as Adam, can take comfort in the fact that he is not alone. As Adam’s friend sticks by him and tries to help him cope with his trauma, the film manages to sneak in some dark comedy.
This film teaches you that even in the darkest hour, there is light in the form of your friends and family. It not only depicts the protagonist’s struggles, but also sheds light on his friends and family members who are experiencing unspoken grief and pain as a result of his illness. That is the true beauty of this happy-go-lucky film.
Life is beautiful
Guido Crefice, a young Jewish man captured by Nazi Germany along with his son when the Nazis invaded the Kingdom of Italy during World War II, had a difficult life. Guido, a witty man, kept the gruesome facts of slavery and abuse from his son Giosue, portraying the situation to him as a game in which he must follow certain rules in order to win a military tank at the end.
Despite the fact that the Nazi concentration camp took up the majority of the film. Guido is wooing his love interest in the opening scenes, and viewers are sure to notice his wit and courage. The film is truly unique in that it uses slavery, abuse, and death as a backdrop to convey the message of finding humour and peace amidst life’s trials and tribulations.
Here ends the list of feel-good movies for good vibes. Enjoy!
Most reliable cars in the worldwide market.
Purchasing an automobile necessitates consideration of a number of issues, including costs, payment options, combustion alternatives, and the frequency of maintenance necessary. However, if you have one, you will no longer need to plan your trips around bus or train schedules or rely on a friend for a ride to work. For your spontaneous weekend getaways, your car becomes your personal “travel buddy,” allowing you to avoid uncomfortable adjustments with your clumsy co-passenger. While some reputable automobile brands deliver on their promises and assist you in making a memorable journey. Some may abandon you in the middle of the road, requiring roadside help.
Apart from routine maintenance such as oil changes, tyre rotations, and other repairs. An automobile that lasts up to ten years and has fewer unpleasant problems fits our criteria for a reliable vehicle. It also relies on the owner’s driving habits and weather conditions.
To aid you in your search for a dependable vehicle. We’ve compiled a list of dependable vehicles from various brands and categories.
Porsche 911
Porsche 911 has often reigned on people’s hearts and garages, and has remained strong through generations. Despite the fact that it has a high price tag, reports and reviews attest to its long-term viability and endurance. The most recent model features a 3 litre 6 cylinder petrol engine with 444 brake horsepower and 500 Newton metres of torque, as well as 11 kilometres per litre mileage. It has an automatic transmission and can reach a top speed of 306 kilometres per hour.
Manufacturer information:
Porsche AG is a sports car manufacturer based in Germany that boasts a diverse lineup of vehicles under its umbrella, including the Macan, Panamera, Cayenne, Boxster, Cayman, and their flagship model, the 911. This German company is known to have built some of the most reliable cars in the automobile industry.
Lexus RX
The Lexus RX is a hybrid car with a 3.5-liter V6 engine and a front-mounted electric motor to lower conventional emissions and improve acceleration. It can be driven in pure electric, petrol, or dual-mode depending on the circumstances. Despite being a relatively new entry into the automotive business, it has quickly earned exposure and customer approval as it carves out a place in the reliability area. Its hybrid engine produces 335 Newton metres of torque and 308 braking horsepower. It gets 18.8 kilometres per litre of fuel.
Manufacturer information:
Lexus is a division of Toyota, a well-known Japanese vehicle manufacturer. It is one of Japan’s most popular premium vehicles. They also make and sell sedans, hatchbacks, SUVs, and a variety of hybrid and gasoline vehicles, in addition to the RX crossover.
It is one of the most reliable car brands in the world.
Mercedes Benz E class
The Mercedes-Benz E class is one of the most popular mid-size luxury sedans on the market. It is most recognised for its smooth ride and excellent handling. The vehicle is available in a variety of fuel types, including diesel, gasoline, and hybrid, with engines ranging from a 2.0-liter four-cylinder engine to a 4.0-liter twin-turbo v8 engine, with outputs ranging from 194 to 603 brake horsepower.
Manufacturer information:
Mercedes-Benz is a German automobile company that produces luxury vehicles, commercial vehicles, and sports cars under its AMG sports division. It is a subsidiary of Daimler AG. In 1886, Mercedes-Benz is credited for ushering in a new era in the automotive industry by incorporating a combustion engine into a car. The well-known automobile manufacturer is committed to producing fuel-efficient automobiles and to introducing new technologies.
Mazda 2
The Mazda 2 is a sporty hatchback that allows drivers to swirl their automobiles through corners and gain speed without burning a hole in their wallet. All versions are powered by a 1.5-liter four-cylinder engine that produces 87, 98, and 113 break horsepower, respectively. Mazda provides a fulfilling ownership experience to its customers by combining driving characteristics, affordability, practicality, and durability.
Manufacturer information:
Mazda is a Japanese automaker that produces and sells vehicles all over the world, with 1.5 million vehicles sold in 2015. It is best known for the Mx5, a compact roadster that is also noted for its dependability. Among other things, the automobile brand is the 15th most popular in the world. The Mazda Cx5 is one of the few reliable two-seat roadsters on the market.
Toyota Prius
Toyota is one of the most dependable car brands in the world, and the Prius model adds to the company’s pride. It has consistently ranked first among the most dependable vehicles with low maintenance costs. Despite being chastised for its exorbitant cost, it is regarded as a sound long-term investment. A 4-cylinder petrol engine with 96.55 brake horsepower and 142 Newton metres of torque powers the vehicle. It has a kilometer-per-liter mileage of 26 km.
The maker’s information:
Toyota is a multinational automaker based in Japan, with headquarters in Tokyo. It ranks as the world’s second-largest automaker. Sedans, compact cars, vans, SUVs, and hybrid vehicles are among the company’s specialties. Lexus is one of the company’s subsidiaries, and it’s known for making dependable automobiles.
FAQs:
Which vehicle manufacturer is the most dependable?
Answer: When it comes to the most dependable car brands, Toyota is at the top of the list.
Which car has the longest lifespan?
Toyota vehicles such as the Innova, Prius, and Fortuner have the ability to last longer.
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Top 5 web series to watch in English
There are countless online series waiting to be binge-watched across various video streaming sites, making it difficult to choose just one web series to binge-watch when you’re bored. We handpicked web series across different genres to help you choose depending on your interests, rather than blasting you with a list of random web series in the hopes that you will binge on them all.
The umbrella academy. Fantasy- Thriller Series.
Premise:
On October 1, 1989, 43 children were born around the world at the same time to women who were not pregnant before the day began. Sir Reginald Hargreeves, a billionaire, adopted seven of them and formed “The Umbrella Academy,” a group of claimed superheroes. Years later, Reginald’s unexpected death reunites the academy’s now-separated members at his funeral, leading them to uncover deadly events tied to their past.
Preview:
Gerard Way’s The Umbrella Academy is a comic book adaptation of the same name. After a cringe-worthy reunion at their adoptive father’s burial, the plot revolves around seven characters who have special abilities but live regular lives. They must deal with both the past and the present. When it first aired, the online series was watched by 45 million people and received favourable reviews from reviewers.
The Man in the High Castle. Dystopian- history series
Premise:
After the Axis’ triumph in World War II, North America is divided between the Japanese and the Germans. The series also depicts political conflicts between Imperial Japan and Nazi Germany, as well as the diminishing lives of people who are either employed by or fighting against the two repressive regimes.
Preview:
The Man in the High Castle is based on the novel of the same-name by Philip K. Dicks, published in 1962. The first season aired in January 2015, and later that year it was made available on Amazon Prime. When it first aired, the series garnered positive reviews from reviewers and the general audience, and it was nominated for multiple awards, including “Best New TV Series,” “Best TV Series Drama,” and “Best Television Script.”
The Marvelous Mrs. Maisel. Comedy- Drama Series
Premise:
Miriam “Midge” Maisel is a member of an upper-class Jewish American family who is married to Joel, a businessman who tries his luck as a comic at The Gaslight Cafe while imitating other critically renowned acts. He soon abandons his wife Midge in favour of another lady. As a result, she decides to pursue a career as a “stand-up comedian.”
Preview:-
The Marvelous Mrs. Maisel is an American comedy-period drama that launched on Amazon Prime video streaming on March 17, 2017. The story is set in New York City during the 1950s and early 1960s, and the protagonist is Miriam “Midge” Maisel, who discovers her passion for stand-up comedy and pursues a career in the industry. The series’ premiere episode was hailed as one of Prime Video’s most successful ever, with a 4.9 out of 5 average audience rate and other accolades. As a result, it should be on your list of web series to binge-watch.
Money Heist. Crime- thriller Series
Premise:
The plot takes place in Madrid, where a mysterious guy known only as “The Professor” chooses eight people to carry out a robbery (as the title suggests) from the Royal Mint of Spain by holding people as hostages. During the course of their operation, they are compelled to deal with elite police units, as expected.
Preview:
Money Heist is a Spanish crime drama television series that first aired on Antena 3 before being picked up by Netflix in the same year. At the 46th International Emmy Awards, the series was named best drama series, and it received critical acclaim for its intriguing storyline, character descriptions, and director. Thanks to notable celebrities commenting on their support for the series, it became a topic of conversation and memes on social media. With the final episodes of the series having been released recently, it is one of the best series to be aired on Netflix.
Stranger Things. Horror- thriller series
Premise:
The story is set in the early 1980s in Hawkins, Indiana, a fictional town. The same town’s Hawkins National Laboratory appears to undertake scientific studies under the aegis of the US Department of Energy. The laboratory, on the other hand, conducts covert tests on the paranormal and supernatural, using humans as test subjects. They ultimately find a passage to the “Upside Down,” an alternative dimension. The citizens of Hawkins soon begin to feel the effects of the parallel dimension in dreadful ways.
Preview:
Stranger Things is a Netflix original science fiction horror series that debuted on July 16, 2016. The series has a large global fan base and has a record-breaking viewership on Netflix. Aside from critical acclaim and prizes for its character and plot components, it was best known for its portrayal of the 1980s by paying homage to films set during that time period. Thus becoming one of the best series to have aired on television and Netflix.
FAQs
Which online series has had the most success?
Answer: As the oldest show on the list, “Friends” has aged like a fine wine and continues to have a devoted fan base today! As a result, it can be considered the most successful of the lot.
Which English-language web series is the best?
Answer: Critics have given “Stranger Things” and “The Dark” the highest marks. As a result, it is possible to consider it the best online series in the English language.
5 best airports from around the world!
You can anticipate spending a significant amount of time in a city’s airport before departing on an international trip. Almost every airport is designed as a megastructure to accommodate a large number of passengers and manage the departures and arrivals of flights from all over the world. However, some airports serve purposes more than the one for which they were originally created. Here is a list of some of the world’s top airports (in no particular order) that went above and beyond to ensure you had a nice experience while waiting for your next trip.
Kastrup Airport, Copenhagen, Denmark Copenhagen
Kastrup Airport is the country’s principal international airport, serving the city of Copenhagen in Denmark. It is the Nordic countries’ busiest airport, with roughly 30.3 million passengers in 2019. It is the third busiest airport in Northern Europe and the busiest airport in Scandinavia in terms of international air travel.
Features:
Because of its effectiveness in providing services and world-class facilities, Copenhagen airport is one of the top three favorite airports of business travelers in Europe. One of them is the European airport with the largest tax-free shopping center. The airport provides a variety of lounges for specialized needs such as business meetings, scenic beauty viewing, and enjoying their national cuisines, all of which are conveniently located across the terminals. As a result, it is regarded as one of the world’s best airports.
Dubai International Airport, Dubai, United Arab Emirates
Dubai International Airport serves the city of Dubai in the United Arab Emirates as the primary air transportation hub. It is the world’s busiest airport in terms of international passenger flow, and the fifth busiest overall. Annual passenger traffic at the airport can reach 90 million. Its Terminal 3 is the world’s largest terminal and the world’s second-largest facility in terms of floor space.
Features:
The supreme elegance of Dubai International Airport’s services and amenities is widely known, and it is always a visual treat for many. It’s no surprise that it ranks among the world’s top airports. Here’s a rundown of what you can see and do at this opulent and beautiful airport.
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You can connect to the airport’s free Wi-Fi network from anywhere on the property.
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Are you going on a business trip? Meeting rooms, secretarial services, photocopying, internet, and other amenities are available at airport hotels to fulfill your every need.
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Baggage storage facilities are offered for storing your bags at various fees.
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There are prayer rooms accessible for you to devote some time to your devotion.
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At Terminal 3, there are complimentary shower facilities.
Zurich Airport. Zurich, Switzerland.
Zurich Airport is the country’s largest airport and is located in Zurich, Switzerland. Swiss International Airlines use it as their primary hub. For the 17th year in a row, the airport has won the World Travel Award in the category of “Europe’s Leading Airport.” As a result, it has earned its proper place among the world’s top airports. A total of 30 million passengers have passed through the airport.
Features:
The Zurich airport provides a diverse selection of shopping options. Other services offered at the airport include:
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Hotels
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Information services
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Airline Lounges
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Fitness center and spa
You can use the VIP services at Zurich Airport, which include airport lounges that provide ideal comfort and seclusion in a stylish environment, if you need secrecy and time management.
The Airport Center is one of Switzerland’s largest retail malls, with a variety of duty-free shops and cafés open late to assist you pass the time between flights.
Munich International Airport. Munich, Bavaria.
Munich International Airport serves the German city of Munich, which is the capital of the state of Bavaria. It is the second busiest airport in Germany in terms of passenger traffic and the world’s 15th busiest airport in terms of international passenger traffic. To the northeast of Munich, the airport is 23 kilometers away.
Facilities:
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WIFI is provided for free, 24 hours a day, 7 days a week throughout the airport area.
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Lounge seats, beautiful plants, and lighting systems are available in recreational areas where you can read or catch up on your emails.
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For a comfortable and premium experience, the VIP Wing features an international ambiance blended with Bavarian comfort.
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To freshen up, visit the Munich airport center’s terminal 2 and use the modern shower facilities.
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Both public and private areas have a children’s play area.
Heathrow Airport. London, England
Heathrow Airport is one of six international airports that serve London, England’s capital city. In terms of international passenger traffic, it is the world’s second busiest airport. It is also Europe’s busiest airport. In the year 2019, the airport served around 80 million passengers.
Facilities:
You may expect an airport with such a high volume of passenger traffic to deliver best-in-class services, and they don’t let you down.
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Wireless Internet access is offered for free in all terminal buildings.
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Newspapers, magazines, wellness spas, rest rooms, and showers are all accessible in the exclusive lounges.
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Regus Lounge offers private workstations and meeting areas.
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All terminal buildings have a children’s play area and family lounges.
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Traditional restaurant chains, high-end boutiques, and necessities stores are all present.
FAQs:
What is the world’s most important airport?
According to SkyTrax, Changi Airport is the best airport in the world.
Which airport in the world is the most beautiful?
The most beautiful airports are Incheon International Airport in South Korea and Haneda Airport in Tokyo, Japan.
References:
Child Marriage
The Beginning
God resides in the heart of a child. Child is as pure as water. When dirt enters in water it becomes impure. When a child is married the child loses the inner purity. To fulfill some “so called” rituals and respect their tradition people get ready to tie their children’s knot with someone even before the appropriate age. To prove our traditions, to respect them do we really need sin like child marriage? On one hand we talk about children and on the other hand we talk about marriage, how come we are living with this contradiction? We are living in a society where a separate section of society feels marrying their children after 18 is as dangerous as nuclear bomb. The actual nuclear bomb is child marriage. Because of this many children have died or let me say they have martyred. And here we are crying over GST; high price of tomatoes. This is the culture we are living with, this is the nation we are residing in.
The Middle
What actually child marriage is? Child marriage is a human rights violation. Despite laws against it, the practice remains widespread, in part because of persistent poverty and gender inequality. In developing countries, one in every three girls is married before reaching age 18. Child marriage is related to child espousal and court approved early marriages after teenage pregnancy. In many cases, only one marriage-partner is a child, usually the female. Child marriages were common throughout history for a variety of reasons, including poverty, insecurity, as well as for political and financial reasons. Today, child marriage is still fairly widespread in developing countries, such as parts of Africa, South Asia and Latin America. The incidence of child marriage has been falling in most parts of the world. Somewhere child marriage has given rise to teenage pregnancy. In poor countries, early pregnancy limits or can even eliminate their education options. This affects their economic independence. This makes girls more vulnerable to persistent poverty if their spouses die, abandon, or divorce them. Girls in child marriages are more likely to suffer from domestic violence, child sexual abuse, and marital rape.
The United Nations, through a series of conventions has declared child marriage a violation of human rights. Child marriages violates a range of women’s interconnected rights such as equality on grounds of sex and age, to receive the highest attainable standard of health, access to education and freedom from violence. The society is interlinked with each other. If one factor gets effected the whole system is disturbed. Then in which world we thought that child marriage would not create any change in our surroundings? Or the objects encircling us wouldn’t have any effect on child marriage? Factors that impact child marriage include poverty, gender inequality, protecting family honor; tradition and culture; and insecurity, particularly during war, famine or epidemics. Other factors include family ties in which marriage is a means of consolidating powerful relations between families. Why have we made marriage a form of business? Why always dowry has to be included in marriage? Why bride’s price is to be paid? Providing a girl with a dowry at her marriage is an ancient practice which continues in some parts of the world. These difficulties pressed families to betroth their girl, irrespective of her age, as soon as they had the resources to pay the dowry. A bride price is the amount paid by the groom to the parents of a bride for them to consent to him marrying their daughter. In some countries, the younger the bride, the higher the price she may fetch. Hence, the rise of the menace like child has become so popular all around the globe.
The End
Some of these marriages could have been stopped, in fact they should have been prevented only if people were well aware? No, only if we were all aware. We as a society need to come together to stop this gruesome crime. We need to stand against such traditional practices that endanger the lives of young kids, which lead to the creation of a dark cloud over these kids’ future. We just don’t need an end to this practice but we need an end to the thought process that lead people to think crimes like this to be okay in the name of traditions, we need an end to this totally aggravated legacy of ruining children’s life.
Beloved School
I was too young to understand how and why you were so important to the people who already had passed out from you. But the day I got my farewell and had tears in my eyes, I guess I knew then why you were so important to me, to them, to all of us. My education, my confidence, my surviving power, my friends and life long memories, I owe them all to you. I joined your forces as a three year old kid and left you as an adult. All those years I lived, learned, fell, rose, in your lap of wisdom and you let me. You taught me to be me. You made me, me. You have been the destination of my firsts, and you are just as special as those firsts. I wore your name on my badge for years and no day even after all those years did I feel any less of you as a family. You became my religion for the only praise I know was for you, to you, about you. I didn’t give fourteen precious years of my life to you instead you gave fourteen life changing years of yours to me. I stumbled and you held my hand and walked me to the ladder of success, you became my rainbow after days of rain, I prayed and will continue to pray for you are the divine power to me, my beloved school you gave me everything.
Though I cannot thank you enough for what you have done to me and what you are doing and will continue to do, to many more like me, but here is a thank you note as I try to be a little less emotional and a lot more of your student by reliving my days within you. I thank you for making me believe that teachers are really next to god, that they are the candles that lighten up your way and that you can reach places with their support. I thank you for giving the stupid, idiotic, smart, beautiful friends whom I now bank upon for any and every life problem. I thank you for introducing me to the world of books, debates, speeches, writing, and many more. I thank you for bringing the PICASSO inside me out to the world for now I rock at creativity. I thank you for teaching me perseverance, courage, honor, respect, harmony, dignity, bravery, discipline, consistency, commitment, ambition, care, kindness, loyalty, service, forgiveness, integrity, hard work, gratitude, humility, trust, self respect and most important of them all LOVE. I thank you for not only building my character but also securing my future. I thank you for preparing for the cruel world with your soft feather like deeds. I thank you for crowning me with your presence. I thank you for residing within me. I thank you for building me, for encouraging me, for guiding me, for loving me. I THANK YOU for everything as I bow to you and will continue to do so till I breathe my last.
Signing off, Yours Truly….
Women Empowerment: It’s Meaning and Why is It Important?
“I rise up my voice- not so I can shout, but so that those without a voice can be heard…we cannot succeed when half of us are held back.”
Nobel Laureate Malala Yousafzai
And that sentiment precisely outlines the basis of new age women empowerment. Discrimination against women is rampant all over the world even in this 21st century. Even though about 50% of the world’s population consists of women, but unfortunately most of them are denied basic rights education, freedom of speech, voting power and even independent identity.
In India, in theory, women enjoy a status of equality with the men as per constitutional and legal provisions. Arguably, our country has taken enormous strides towards inclusion of women with the fairer gender excelling in diverse fields, from literature to astrophysics to finance. But with headlines about dowry killing, female foeticides and domestic violence still making the newspapers, put a silent question mark behind the two words.
Meaning of Women Empowerment
If it is to be elucidated beyond the two self-explanatory words, ‘Women Empowerment’ refers to complete emancipation of women from socioeconomic shackles of dependancy and deprivations. Often made synonymous to gender equality, the term women empowerment encompasses a much larger set of principles that needs whole-hearted attention.
Empowerment of women would mean encouraging women to be self-reliant, economically independent, have positive self-esteem, generate confidence to face any difficult situation and incite active participation in various socio-political development endeavours. The growing conscience is to accept women as individuals capable of making rational and educated decisions about them as well as the society, increasing and improving the economic, political and legal strength of the women, to ensure equal-right as men, achieve internationally agreed goals for development and sustainability, and improve the quality of life for their families and communities.
The various facets of women empowerment that needs to be addressed for a rounded out development are listed as:
Human Rights & Individual Rights:
A woman has the right to express her thoughts and opinions freely, without any restriction. Individual empowerment may be achieved by imparting self-confidence to articulate and assert the power of independent decision making. Women should be aware of their rights and social positions that they are entitled to constitutionally.
Social Empowerment of Women:
The most critical aspect of social empowerment of women is the promotion of gender equity. Gender equality implies that in society women and men enjoy the same opportunities, outcomes, rights and obligations in all spheres of life.
Educational Empowerment of Women:
It means enabling women to grab the knowledge, skills and self-confidence necessary to participate fully in the development process. Giving preference to the girl child for educational opportunities is a start.
Economic Empowerment of Women:
It means reducing the financial dependence of women on their mate counterparts by making them a significant part of the human resources. A better quality of material life, within the family as well as for the overall society, can be achieved through promotion of sustainable livelihoods like cottage industries, small entrepreneurial efforts owned and managed by women.
Empowerment Through Legal Knowledge:
Not only does it suggest the provision of an effective legal structure which is supportive of women empowerment, there also is the need to spread awareness among women about their legal rights and laws preventing their exploitation. It means addressing the gaps between what the law prescribed and what actually occurs.
Political Empowerment of Women:
The existence of a political system encouraging the participation of women in the political decision-making process and in governance. Indian constitution has provided the bulwarks for gender equality in the country in the following articles:
Article 14: Equality before law “The State shall not deny to any person equality before the law or the equal protection of the laws within the territory of India Prohibition of discrimination on groups of religion, race, caste, sex or place of birth”.
Article 16 (2): Equal opportunities “No citizen shall, on grounds only of religion, race, caste, sex, descent, place of birth, residence or any of them, be ineligible for, or discriminated against in respect or, any employment or office under the state”.
Article 23: Prohibition of traffic in human beings and forced labour.
Article 39(a): The citizen, men & women equally have the right to an adequate means of livelihood.
Article 40 (after the 73rd Amendment): 1/3rd of seats in panchayats shall be reserved for women.
Article 42: State shall make provisions for just and humane working conditions & maternity relief.
Article 51 A (e): One of the duties of every citizen is to renounce practices derogatory to the dignity of woman.
Government Laws and its subsequent amendments have seen larger inclusion of women with respect to their standing in the society and also there many acts which are preventing polygamy and bigamy, and their strict enforcements has to a large extent contributed towards lessening women exploitation. Various government schemes like Rastriya Mahila Kosh and STEP (Support to training cum Employment for women) have managed to bring financial development of rural women through self-sustainable employment. Also “Kanyashree” scheme which is in West Bengal, has been ranked 1st globally for women empowerment. The National Policy of Empowerment of Women (2001) is aimed at addressing all forms of violence against women including physical, mental and that arising from customs and traditions.
Why Woman Empowerment is Important?
A strong patriarchal society with deep-rooted socio-cultural values continues to affect the progress of women’s empowerment in the country. The need of the hour is an egalitarian society. Where there should be no place for gender superiority. Aim of government policies should be to identify and eliminate forces that are directed towards keeping the tradition of male dominance over its female counterpart alive.
Women empowerment in its actually is synonymous with complete development of the society. An educated woman, with knowledge about health, hygiene, cleanliness is capable of creating a better disease-free environment for her family. A self-employed woman is capable of contributing not only to her family’s finances, but also contributes towards increment of the country’s overall GDP. And many things which can be achieved.
All we need is an organized approach from the Government and law enforcement agencies of the country focussed in the right direction that would rest only with the liberation of women from all forms of evil.
Casteist Of Them All
Growing up in India, belonging to a caste which is not deemed as “prestigious” or “glorified” as some others, because certain classiest men believe it to be the best way of managing a society, cannot be and does not have to be easy. The fact that these casteist men are able to pull the scam of calling names to people of a caste different to them and blaming it to be their fault requires guts to another level. Caste system has been around for so long that now when someone prefers to not to state their surname so as to avoid any sort of casteist slurs or just to promote the feeling of unity or equality they are forced to introduce themselves with their full name. The feeling that one caste is superior to another leading to subjugation of the so called inferior caste to the degree that it becomes everyday business for some and normal for others is problematic and definitely needs urgent attention. With years of development and advancement there has to be some difference in the way “dominant” look at the “survivors”, but with lack of access to education and technology the gap has only grown further, making things worse for the “non-dominants”.
Entrenched In Past
History of caste system dates back to the “SATYUG”. At the time of RAMAYANA and MAHABHARTA, the caste system started taking shape although it was not as watertight as it appears to be today but still existed. A lot of scholars argue that it was VARNA system that existed then and that CASTE system is its corrupted and un-required form. It has long been believed that there are/were four strata of society each originating from different body parts of GOD BRAHMA. With Brahamanas taking birth from the head, Kshatriyas from arms, Vaishyas from thighs and finally Shudras from feet. They were assigned tasks on the basis of this division as their capabilities matched. Although there was this division of duties and responsibilities but people could change or shift from Varna to another if they had the capability for the same. And those who did not want to change remained in the same, but were never subjected to disrespect or violence for belonging to a particular Varna.
As the society shifted its YUGA, the system of Varna also started to change. It went through a dramatic change to become present day caste system- a system way worse than Varna system. With the involvement of traditions and customs and rules that were not to be broken the Varna system soon started becoming more rigid and difficult to cut through. People were now assigned the Varna on the basis of their birth and they were to follow their parents’ leads and indulge in the same occupation as them with no adherence to their own capabilities. As society progressed towards the present times, Varna system achieved its highest level of rigidity and was now termed as caste system. The caste system did not allow anything outside the caste and was seen as an assault on the whole system. Anyone who tried to break through this system was termed anti-traditions and given capital punishment. And thus, these roots became so deep that it is difficult to cut them off even in the present day.
Data on Vulnerability
Today, we witness a number of cases of violence, brutality, discrimination and barbarity against the India’s “UNTOUCHABLES”. The graph of these cases has only been rising ever since. Sexual and physical and even mental torture continues in the name of protecting the society from the ills of SCs and STs causing a substantial number of deaths every year. The members of other caste take the responsibility onto themselves of ensuring that the audacity of these marginalized sects or caste remains in check through use of economic, political and violent power and resources, making it difficult for SCs and STs to live equally in this country as everyone. The women belonging to the discriminated castes face violence and sexual harassment more than those not belonging to these castes. According to National Crime Records Bureau of India as much as ten SC women are raped everyday and there has been a rise in their proneness to cruelty for about 44% in past ten years.
Present Times
In present times there have been a change in attitude of a lot of people with movies like, ARTICLE 15, MASAAN, THE WHITE TIGER and many more, the harsh reality has come in limelight and tried to change the perspective of the society towards the weaker sections. The big cities have never cared about the caste of a certain person, it is mostly the smaller towns and villages where the caste is so deeply engraved in the mindset of people that it will take time for the better and equal future. Though it will take time till this menace is shot dead in our Indian society and we could seize being Casteist of them All but still got to work for it together.
Stress Busters
Our daily routine can have a toll on our mental health. Work pressures, exam related stress, house responsibilities, overtime with no rest can cause serious health problems and therefore needed to be taken care of. Our human bodies need rest to reset for further work, and when that is ignored we end up getting sick or stressed. As sickness could be treated with medications, we need stress bursting activities too. These activities not only reset our brains for a fresh start but also help us develop the capabilities we never actually cared enough about. These activities help us in getting relaxed after a hectic day or two. There are a number of these activities that can and are helpful in relieving stress.
Hobbies
Every person has at least one or two hobbies that can come as a savior while having a stressful day like, painting, writing, reading, cooking, watching movies, art and craft, singing, dancing etc. With heavy work or studies load people end up paying zero percent attention to their hobbies, but these might help in taking the head out of work for some time and just relaxing while exploring their lost hobbies further. Mostly a person’s hobbies relate to its right part of the brain, which is also responsible for creative development of a being, thus these hobbies can prove to be beneficial in many unexpected ways. Any sort of art form can relieve the stress from a heavy work day.
Music
“My heart, which is so full to overflowing, has often been solaced and refreshed by music when sick and weary.”
― Martin Luther
Music is to have a magic effect on us while trying to survive through a tiring day. The soft and slow music is to act as a meditation, keeping us at peace and relaxing us. The slow paced music helps us clear our mind and ease up while in a stressful situation. The fast paced music is proven to make us happy or excited while in a low mood. Our brain responds to the happy waves generated by music and helps us loosen up better.
Strolls
With most of the work being desk related or requiring hours of sitting in front of the screen, can be hectic and have unhealthy effects on our mental health. Such a situation calls for a stroll or a walk for at least an hour or so to breathe fresh in park and walk to stretch out our muscles. Walking reduces the strain caused by hours of sitting, thus freeing us from part of our undeserved stress.
Conversations
People sometimes forget the power of conversations. Having work related problems? Talk to your work best friend. Having relationship problem? Talk to your best friend. Having life problems? Talk to your mother. The conversations with right person have the healing power to take you away from a rough, awful day. It might seem like a waste of time to a lot of people but in reality, these conversations hold the power cut off the distress and calm us down.
Breaks
Just like we need an interval in between of a movie or a break in the middle of a show, we sometimes need a break from our daily routine. Little tea or coffee breaks while still going strong with work can be a short term solution but breaks such as- visiting parents, going back to hometown, taking on a vacation, meeting friends, celebrating without any particular reason, can all charge us up to the level that of a fighting war and holding up with pressures then a becomes the easiest task in the world.
76th Session of UNGA
“Assembly of hope and resolutions”
United Nations General Assembly (UNGA) is the main deliberative, policymaking and representative organ of the United Nations (UN). Each 193 member state has equal power to vote, providing a unique forum for multilateral discussion of the International issue by comprising all the member states.
Each year in September the Assembly meets for regular sessions; thereafter as required. Through the dedicated agenda items or sub-items discussion of certain issues is done which leads to the adoption of resolutions. Amid covid-19 when all in-person meeting was not possible UNGA included virtual platforms to conduct meetings and other novel means to guarantee business continuity.
Abdulla Shahid of the Maldives opened the 76th session of the United Nations General Assembly on 14 September 2021 as he was sworn in as General Assembly President. Over 100 heads of state and government are expected to attend in person. The size of delegations allowed into the General Assembly Hall has been limited. Due to the global pandemic, UN Member States were encouraged to provide pre-recorded statements instead of travelling to UN Headquarters.
Pandemic is not the only problem the world is facing right now. The world has been facing the challenges such as Racism, intolerance, inequality, poverty, hunger, armed conflict, climate change and other ills for decades. General Assembly is an important opportunity for all to come together and work for the future that is different from today.
The theme for the 76th session is “Building Resilience through hope to recover from COVID-19, rebuild sustainably, respond to the needs of the planet, respect the rights of people, and revitalise the United Nations.”
• SUSTAINABLE DEVELOPMENT GOALS (SDG)
Sustainable Development Goals are a call for action by all countries- poor, rich and middle-income – to promote prosperity while protecting the planet. It is also an outline for fighting poverty and hunger, achieving gender equality, confronting the climate crisis and much more, within the next ten years.
In unpredictable times, the SDGs show the way to advance towards a strong recovery from COVID-19 and a better future for all on a safe and healthy planet. Sustainable Development Goals are a global pact to create a future where nobody is left behind. These 17 goals were adopted by all countries at the United Nations in September 2015.
DECADE OF ACTION
In the aspect of human and planetary well being ‘Decade of action’ is a universal call to action to end poverty, to protect Earth and ensure all people enjoy peace and prosperity.
In September 2019, the secretary-general called on all sectors of society to mobilize for a decade of action on three levels:
Global action to secure greater leadership, more resources and smarter solutions for the Sustainable Development Goals;
local action implanting the needed transitions in the policies, budgets, institutions and regulatory frameworks of governments, cities and local authorities; and
people action, including by youth, civil society, the media, the private sector, unions, academia and other stakeholders, to generate an unstoppable movement pushing for the required transformations.
Progress is being made in several places but action to meet the Goals is not yet developing at speed that is required to meet the achievements. The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.
The pandemic became the unprecedented wake-up call that demanded urgency in actions and ambition. The progress that was planned and had been achieved for the decade of action got shaken in the very first five months of the pandemic, spreading the vary that then SGD moment is going off track.
Covid-19 began as a health crisis and quickly become a human and socio-economic crisis. It also urged everyone to see the importance of the preservation of the achieved progress.
“We need to turn the recovery into a real opportunity to do things right for the future.”
– UN Secretary-General António Guterres.
Some of the event highlights
• On 20 September the second SDG moment took place with leaders from over 30 countries addressing the theme ‘Plans, pathways and partners for Recovery and beyond.’ In inclusion of four focal topics Gender equality; Connectivity; Youth in Action; and Localising the SDGs.
• On 23 September, the first-ever food summit will take place completely virtually to mobilise the actionable commitments to transform food systems.
• On 24 September, the first global gathering on energy under UNGA auspices since the UN Conference on New and Renewable Sources of Energy in 1981, ‘High-level Dialogue on Energy’ will be commenced.
• On 28 September, the High-Level Event on Jobs and Social Protection for Poverty Elimination event will be conveyed virtually.
2021 remains a crucial year to bring back the balance with nature, take measures about the climate emergency, and get ahead of the pollution crisis while making sure that no one is left behind. The topics that have been discussed and are to be discussed in the 76th United Nations general assembly are a reminder of what must be done for the future so our dreams won’t be lost forever.
Only by being together, we can tackle the feeling of helplessness and hopelessness that many of us are currently feeling. As long as we are united we can make a difference for the sake of our planet and each other.
‘One person can hope for change and two can make it come true with the support of each other.’
Big Fat Indian Weddings
The groom riding on the back of a horse, just being the prince charming, this beautiful bride had been waiting for, since she was nine, hundreds of people dancing, singing, celebrating, some other busy hosting more than a thousand people and the guests just rejecting every good thing. Rings a bell? Yes! That is what a Big Fat Indian Wedding Is! Will this showing off business take us anywhere? Why can’t we just have a wedding to satisfy ourselves rather than some strangers? The tradition of BIG FAT WEDDING has been in India for as long as humans have existed on earth and even a slightest change is considered crime in the eyes of the envoys of these traditions. With fair variety of food amounts taking space in the rented marriage halls as deemed necessary and appropriate measure of the respect they give to their guest has to be toxic at another level.
Hidden Ills
These high budgeted, well planned, stretching for over a week weddings could be fun for people who can afford it but for those who are to take loans just to satisfy the people (of half of whom doesn’t even matter to them), is something that definitely catches the eye. The issue with these weddings is that their sole purpose is not the happiness and contentedness of the bride and the groom but of the people who does not even knew the couple existed until before their wedding day. The show business is something that is worrisome to people who intend on getting married with lesser crowds and obviously lesser money. Because when these people do not follow the lead of burning millions in food, drinks, lodging, entertainment, for the people they hardly know, they are termed as misers, or even sometimes questioned if they are happy for their own wedding. The glorification of picture perfect wedding, the one where bride has at least one Sabyasachi or Manish Malhotra, groom gets a diamond ring for the engagement, there are as many as thousand shaguns given to all the guests, the hotels are no less than five stars, magnificent wedding sets inspired from dharma movies and only some 10-15 years worth savings going away with each step, is doing the harms it can in all the directions.
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The amount to be spent on the wedding which was once one’s own choice today has become not only the status symbol but also a way of getting much craved respect from far away relatives. The amount that is spent has gone so high that people are compelled to give up all their savings along with loans burden on their heads. Everything becoming expensive day-by-day, the total cost can range anything from 20 lakhs to 5 crores, which also happens to be some family’s total savings or at least half of it. From decor to events to catering to photography with list adding on, the wealth drains with every event until it’s over. 80% people take loans for the wedding expenses. Reliance Money has stated that “An Indian wedding is generally a three-day affair with different ceremonies and rituals lined up. Each ceremony requires its own set of apparel, set-up, and materials. The average cost of a single ceremony may range between 6 to 10 lakhs.” Could we even think that these weddings are nothing more than wastage of money in its most prime way?
Refined Way
as the younger generation is getting married with their own money and not with their families taking loans, there has been a change in the way the weddings are being planned out. They marry on their own terms and more specifically in their own budgets. These new couples of 21st century aren’t the ones who spend money to impress some strangers but the ones who plan and spend as their own needs. The court marriages have emerged as a new trend with only the couple and parents saving the money and mostly donating it. With covid hitting the world and restricting the number of people in weddings in India, people have been inviting guests that are close to them. Now weddings are turning into more of a private affair than a public one, with only limited guests and less spending, there by moving forward in the right direction of curbing the ills of BIG FAT INDIAN WEDDING.
Reference: https://www.reliancemoney.co.in/getting-married-in-india-what-does-an-average-wedding-cost
WHY BIODIVERSITY IS SO IMPORTANT??
Biodiversity is soul for life!!💚
Biodiversity has become an important issue on the global arena. The importance of biodiversity is increasingly being recognised as of vital concern on the local, national and international levels. The challenge is how to find practical and workable ways to increase biological diversity. Obviously action needs to be taken on the governmental level. However there are also ways that individuals, and groups of individuals can begin to act on their own right and help create ecological change and increase biodiversity.
The issues and challenges around achieving biodiversity are many and therefore likely require many solutions in order to be find the most effective solution, or combination of solutions, for a given area.
One highly effective solution which has recently emerged is called a “Rewilding Stick”. A Rewilding Stick is a highly-scalable method suitable for leveraging the planting efforts of either a single individual, or of a large group of individuals.
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