Tag: fashion

‘FAST FASHION’ a boon or bane

Have you ever wondered how you contributed to sabotaging the environment? If not it’s high time to dig deeper into the treasure, which is a greener Earth. You know what I’m speaking about. Yes, it’s about the fashion industry and the need for sustainable fashion. The fashion industry is one of the top industrial sectors in the world, with a value of 3 trillion dollars and produces 2% of the global GDP according to global fashion industry statistics. Accordingly, 1 in 6 people work in fashion or related industry Furthermore moving closer, the Indian fashion and apparel industry produces 1586 dollars in GDP per capita and enabled 45 million recruitments within the country. It is presently the second-largest employer within the country. Hence proving to be one of the top industries carrying out Apparel manufacturing process involving Product Design, Fabric Selection and Inspection, Patternmaking, Grading, Marking, Spreading, Cutting, Bundling, Sewing, Pressing or Folding, Finishing and Detailing, Dyeing and Washing, QC etc. 100 billion items of clothing are produced annually.

Adding onto the positives, there are many drawbacks to the very fortunate industry. It had been and is still on the top list of the contaminating industries in the world. Say, the textile industry is the second largest pollutant in the economy. The facts that had been put into due negligence till now is being brought to the limelight by Brands and fashion enthusiasts.

Blights of the fast fashion

1. Savagery towards animals

It is not a new fact to us that animals are manipulated to produce clothes or apparel items that seems to be a top trend. Most items produced from fur, leather, wool, feathers are obtained from the mass pestering of innocent animals. Sumanthran tigers and American alligators in the endangered category were still poached for cloth production. 

2. Unfair wages and working conditions

As to the latest protests and struggles to achieve a full-fledged fashion revolution, we see the campaigns with people holding placards written ‘who made my clothes’ and ‘i made your clothes’. It wasn’t any happy day speech, they are the behind the scene labour workers under hardships produce all the commodities as to the recent demands. We often tend to forget them blindsided by the white-collar workers.it had been brought to the mainframe that blue-collar workers of Bangladesh, India, China, Indonesia, Vietnam, etc had minimal protection towards worker’s rights. Under prevailing pandemic conditions, these marginal workers were reported losing jobs, being underpaid, cancelled from orders or being not even adequately paid in which they suffered meeting even the food demands of their family. On the other hand, it has become a custom to exploit farmers to the company and middle-men needs.

3. Customer attitude

The next crucial factor towards non-circular fashion is the growing needs of customers for top quality, yet cheap and mind-blowing colourful garments. consumers are well aware of the upcoming trends and glams of the industry, leading to the fast adoption of these newbies. Speaking of which is a necessary evil. It is brought to the view that one in every three young women restricts herself from wearing a cloth multiple times. As to its blitzscaling, fashion companies are compelled to showcase more attire than the actual need.

4. Water pollution

We have come to the major part of the discussion on fast fashion. It is every living being’s responsibility to safeguard the natural resources and pass on the same to the forthcoming generations. Water consumption of the textile industry had met its way beyond the danger zone. It takes 2720 litres of water to manufacture one cotton shirt and 7000 litres to make a pair of jeans. The pollution made to the water bodies doesn’t end there, the chemicals used for the mass production of the garments are disposed of directly or indirectly to the same. It is estimated that one-third of microplastics prolonging in the oceans is the impact of synthetic textiles. These are more deadly as the tiny they are, wouldn’t pass through the filters. The Aral sea, renowned as the world’s fourth-largest lake, has almost dried up as a result of the nearby cotton cultivation. The Kitex industry was recently accused of dumping excessive waste into the nearby waterbody.

5. Excessive carbon emissions

It is said to be true that the fashion industry is responsible for 8-10% of the total greenhouse gas emissions in the atmosphere. The major cause of this is the extensive use of synthetic fabrics like polyester, nylon and acrylic, spandex, faux fur, rayon, etc. Polyester ranks top on the intake of crude oil compared to all others by 70 million barrels annually. Transportation is the other means of carbon ejaculation contributed by the global distribution strategies.

6. Textile waste

It is said that one garbage truck of textile waste is disposed of every second. This breathtaking fact does prove the intensity of the issue we are dealing with. This directly points out the rising rage for unsustainable fashion culture. For example, polyester is made from the polymerization of petroleum-derived ethylene glycol and purified terephthalic acid, which meltdown to produce polyethylene terephthalate (PET). As such many synthetic fibres are either termed plastic or made out of non-renewable substitutes that concern the ecology.

How can changes be made? How would fashion statements or the industry as a whole regain its fortune? Is the zero-waste fashion possible? Would buyers change their outlook on fashion?

 It is time to join hands on the fashion revolutions put forth by fashion creators and promoters on ideas like sustainability, circular economy, zero waste fashion and so on. The idea of the fashion economy sabotaging ecology is given a better view as a result in modern days. Brands now are looking into logical practices to ensure sustainability and restrain themselves from misfortune. Let’s get to know the efforts taken by the industry dignitaries to achieve a stable eco-friendly fashion culture.

Overhaul to fad fashion

1. Sustainable brands

Brands that prove accountable to safeguard bionomics, sacrificing the trend sets should be promoted. Brands those prioritise natural fibres, work with local artisans and so on to gain environmental, economic and social well being. These companies tend to visualise customers as creatives. For example Reff jeans and Girlfriend collective

2. Circular fashion

‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use. (Anna Brismar, Green Strategy, 2017). This is the basic idea of the longevity of any garment cycle.

“The circular economy refers to an industrial economy that is restorative by intention; aims to rely on renewable energy; minimize, tracks and eliminates the use of toxic chemicals; and eradicates waste through careful design.” (Ellen MacArthur Foundation)

3. Zero waste fashion

It is the concept of reducing the waste produced with the garment during its life cycle. Furthermore, it is divided into two categories, pre-consumer zero-waste fashion and post-consumer zero-waste fashion. Pre-consumer zero-waste fashion is a holistic approach towards the removal of waste during the manufacture of garments. post-consumer zero waste fashion, on the other hand, is the approach towards post-consumer garments, what more the garment could be used for.

4. Natural dyeing

These are the ancestral dyeing methods using degradable and natural materials like plant sources like roots, fruits, etc. yet the wide-ranging possibilities of this are still in doubt. Whereas a bit of sacrifice towards betterment wouldn’t hurt.

5. Mutating customer attitude

Nowadays customers are more aware of the rising issues on the planet and do agree to take responsive mutation to the outbreaking situations. Social media has had a great influence in making this change possible. When buying an outfit, consumers should ask themselves questions like how is this made, is it a need, how long it would stand, and what to do after. Renting and swapping is too given better focus

6. Personal style 

Rather than buying all the so-called latest trends, customers should be aware of their personal style. Personal style does mean the unique way you dress, determining what suits you well, colours favouring, vulgar eliminating, defining yourself and gives you much confidence.

7. Recycling commodities

Brands have come up with the idea of accepting their old products in store. Moreover, specific recycling methods are being conducted and succeeded to a certain level that includes unbinding the fibres to yarns and reforming them to new ones so the focus centralises virgin fibres. As of now, only 13% of clothing and footwear is recycled but in the near future, this is to be a big number. And take care the brands don’t blindside you with mere greenwashing recycling programs.

8. Aquatic treatment

Brands now maintain a ‘water budget’ to not exceed the water demands. It is also noted that natural fibres take in less water for manufacture. There are more ethical ways to dye clothes without the use of water is a plus. Whereas to solve the issue of microplastics, using guppy friend washing bags and installing Girlfriend Collectives microfibre filters in laundry machines is recommended.

9. Ban on poaching

This year London fashion week has been announced prohibiting animal fur due to the rising concerns and brands like Burberry, Gucci and Versace guaranteed to go fur-free. At the same time, Adidas and G-Star RAW introduced apparel produced of ocean plastic. Companies now are developing materials that substitute animal-based leather to the ones made with grape and orange skins which are more laboratory-made. 

10. Reducing carbon outrush

The profound carbon emissions are put to a stop by altering synthetic fabrics made of crude oil to natural ones like peach palm fabrics. Transportation caused pollution could be eliminated by procuring and sourcing local resources and employing local artisans.

11. Neat and intact employment

Sustainability couldn’t be possible without fair wages, constant job opportunities with regular and stable working hours. Meanwhile, farmers and blue collars should ensure a safe environment with right protecting laws and policies from the government. So that they could be self honoured with at least meeting the daily living standards which every person of the democracy should enjoy.

12. Minimalism

This isn’t a very pleasing method compared to others on the list. Yet leading a simplistic life could make a big change. Demand is directly proportional to supply. So when demand decreases supply decreases and so will production. Less production leads to the concentration of ones being produced and existing ones, this is where the difference would be visible.

The closet of your dreams

Who doesn’t love good clothes, shoes or accessories? The perfect fit makes us fall in love with ourselves and makes us feel and look confident. A lot of the time we scroll Pinterest and follow celebrities or influencers for their fashion inspiration. We adore what they wear and love their closet.

It makes us think about our dream closet. We might obviously have a few clothes we adore but there are some pieces of clothes we aren’t exactly fond of and we don’t even know why we bought them in the first place.

We all have a closet of our dreams. Some people’s closet is more filled with shoes and accessories while others include clothes. But, we all have this closet that we think we will own someday. Well, the good news is you can start owning the closet from today. But, there are a few things you need to keep in mind:

Buy what you will wear: We often go shop and buy these average-looking clothes that don’t match our aesthetic or our style. We buy them thinking we will wear them on a casual day. But we never end up wearing it or even if we wear it someday, we don’t feel so great about it. Well not anymore, the next time you purchase a piece make sure you fall in love with it and can picture yourself wearing it from time to time.

Empty the space: we need space for what we like in our closets. So, give in the clothes you don’t wear to thrift shops or donate them to the people who need them. This way your closet will have more space and the clothes you don’t wear will be out of your vision.

Spice it up: You can always let your creative side experiment with your current clothes. If a pair of boring jeans is sitting in your closet, don’t be afraid to convert them into ripped jeans or shorts. Same way with your t-shirts, you can always crop them, tie-dye them, or dye them a different colour or even add a sequence of your choice. This would be a fun way to spice up your old boring clothes.

Fashion has no rules: Our generation has a certain piece of clothing, shoes, accessories that are considered “trendy”. But just because everyone is wearing it doesn’t mean you have to wear it too. There are no rules when it comes to fashion. You can wear whatever you like and what you feel comfortable in. The trends keep coming and changing so don’t be afraid to try something new.

Don’t go over budget: yes, you heard me right. You don’t have to spend a lot of money to get the closet of your dreams. Wearing designer brands shows people you have money, it doesn’t show people that you have a great fashion sense. There is no harm in having a few statement designer pieces but you don’t only have to buy expensive stuff.

Organize: Now that you have the closet of your dreams. Make sure to always organize it nicely. You can always colour coordinate your outfits or arrange them according to the occasion. This will make your closet look great and organized.

Clothes of your choice: If you are someone who isn’t able to find good clothes in the stores near you because they only have fast fashion clothes. Don’t be afraid to order clothes online. You can try a bunch of online sites but make sure they have a return policy. So in case, you don’t like the clothes you can always return them. There are also a lot of influencers who have their clothing lines, you can also try ordering from those. You can always try thrifting but make sure the thrift stores are good. We know that LA has great thrift stores but we don’t know if stores near us have that quality.

Fashion is about wearing what you feel most comfortable and powerful in. It is a way to express ourselves so don’t think about what people have to say. Wear what you like and wear it with confidence.

Cuban Link Chain: Symbol Of Luxury

The mind may wither. The body may deteriorate. But the love of art and fashion is what keeps us young. The one constant thing in the world is our eternal love for jewellery.

Since ancient times, we have adorned ourselves with whatever we could find, such as animal bones, teeth of predators, bird feathers and shells and carapaces from the ocean. For years, pharaohs, sultans and emperors wore jewellery as a way of displaying wealth and power. Since then, we have come a long way, but the times have not evolved much.

Even though the reasons for wearing jewellery has not changed, the type of jewellery we wear certainly has. The Cuban link chain is one such type that will never go out of fashion in the world of fine jewellery. Yet, it could never compete with the renowned gold-coloured chains.

Cuban link chains, also known as Miami Cuban links, has a unique interlocked pattern and a thick texture to give prominence to the round or oval links. The links intersecting to form a rope-like design ensures durability and high quality. It explains why they can be crafted into large and heavy pieces while looking versatile and stylish at the same time.

Despite the many claims, the exact origin of the Cuban links is unknown. But they are likely to be the product of a hip-hop jewellery movement in the late 1970s that originated in Miami. There are a plethora of types of jewellery in the market that tend to disappear into the wind and come back in vogue a few years later. But, the Cuban link has managed to stay relevant and never went out of style till today. It has found its way to the wish list of many in recent times. The one thing we can say for sure is that it is here to stay.

The Cuban link is not for the faint-hearted. It doesn’t necessarily cost an arm and a leg, but it does cost sky-high, which is why we can see many rappers favouring and flaunting it for all the world to see. After all, solid gold and chock full of diamonds make up the Cuban links. A single chain can cost nearly $27,000. But a more valuable one could cost ten times more than that. It is a representation of all the success and hard work they have endured.

The Cuban links are generally handmade and the diamonds set by hand since they require extreme and impeccable craftsmanship. Designing a single chain calls for the skill of more than five experienced jewellers. It can take over twelve hours to create high-quality pieces that are worthy of the spotlight.

The most attractive feature is that you can style the Cuban link the way you want, like a long chain or a choker. Go for a basic yet stylish look or wear it extravagantly with other pendants. Else, you could wear it as a choker, just as Rihanna did in one of her outfits. Ultimately, the choice dwells with you.

With the legacy of the Cuban links evolving every day, it comes real close to being the best friend for both men and women. There is no reason why you should be modest about its allure. If you got it, why not flaunt it!

Latest trends in the Women Fashion Industry.

Latest trends in the Women Fashion Industry.

2020 did not bring sexy back but it bring comfort back.2020 was all about comfortable clothing and it seems like 2021 is going to follow the same. Dresses were swapped for PJ’s and heels for slippers. Accessories were swapped for essentials. And the biggest fashion statement was the mask you wore. The future of fashion is happening online, and brands will have to adjust how they create and sell clothing to make it work in a digital world.

With more shoppers taking advantage of online shopping, fashion retailers have to follow suit. Aside from changing Covid-19 restrictions, consumers increasingly prefer the convenience and speed of online shopping, even if it means not being able to try an item on in person. Fuelled largely by Covid-19 changes, fashion is simplifying, both in its styles and in its delivery.

Fashion trends themselves will also become more simplified. With many people working from home and social distancing for the foreseeable future, fashion brands have toned down their styling in favour of comfortable loungewear and clothing that works for sleeping and living. Even after the pandemic, clothing will likely stay simple and comfortable.

Skincare: An Essential or A Scam?

I was one of those few God’s favorites who had clear skin and perfect hair during my early and mid-teens. To my horror, my late-teens turned out to be a can of worms when I started getting oily skin, breakouts, acne, frizz, dandruff, hair fall, and what-not.

One of the main misconceptions about having oily skin is that people advise you to wash your face often to keep the oiliness at bay. Not knowing better, I followed the routine religiously. My mom and my grandma recommended some DIYs that could potentially benefit my skin. So, I tried putting lemon, baking soda, cinnamon powder, and other nasties to restore the natural oil balance. I never applied moisturizer or sunscreen for fear that it may make my skin oilier. I basically went all the way out, trying to get back my perfect skin. Unknowingly, I did more harm than good.

Fast forward to my days in college. I was tremendously insecure about my never-ending acne while all the other girls flaunted their flawless skin. I started wearing makeup in hopes that it would conceal my blemishes and imperfections. Again, I did not follow the correct methods in applying or removing the makeup.

I finally gave up thinking that perfect skin was not for me. I reverted back to my old ways when I let my skin do what it does naturally. It did not improve my skin, but it did not worsen it too. This was the time that I came across an Instagram page of a skincare blogger. Despite my skepticism, I was curious about what she had to say. I browsed through her feed. Based on her experience and reviews, I figured that she knew what she was talking about.

I messaged her and told her about my woes. She recommended that I start off simple with a mild cleanser, a moisturizer, and sunscreen. I decided to give it a try. What did I have to lose anyway? To this day, that was the best decision that I had ever taken.

After noticing a few positive changes in my skin, I researched various products. I desperately wanted to get it right this time. I thought a skincare routine might seem like high maintenance, but it really wasn’t. I learned that investing early in skincare could have lasting effects. Besides, less is more. It is vital to not layer too many products. Skincare makes you age gracefully. As we know, prevention is always better than cure. So, why take chances with your skin?

The basic skincare regimen consists of only three steps: cleanse, moisturize and protect against the sun. It is necessary to invest in a mild cleanser, a hydrating moisturizer, and a sunscreen having an SPF of at least 30. The first step is to identify your skin type and your skin concerns. The next step is to know the layering of your products. The final and crucial step is consistency. After following this routine initially, you can build on it using toners, exfoliators, serums, face masks, facial oils, etc.

Skincare is not an overnight miracle. It does not provide a temporary fix but gets the ball rolling to healthier skin. Patience is the key to seeing good results. You have to test different products to find which works best for you. To commit fully to having healthy skin, you should be ready to invest your time, energy, and money.

Every skin is unique. The same product can give different results for another person. A bad experience with a product does not signify that it is not a quality product. Based on your age, allergies, expectations, skin needs, preference of a fragrance or a texture, the results and experiences vary.

The billion-dollar skincare industry is growing steadily every day and doesn’t seem to be stopping anytime soon. For the most part, it consists of fraudulent and deceptive claims. A new brand launches a new product every hour. The industry thrives by feeding on your insecurities and flaws. Even though we don’t need most skincare products, the companies persuade us to buy more and more products. But, that does not mean that the entire industry is a scam. Ultimately, it is in our hands to not fall prey to the scamming leeches and invest in the right products.

Skincare changed my life for the better. It boosted my confidence and made me feel comfortable in my own skin. “Perfect skin” does not exist. Instead, healthy skin is what we should strive for.

BEHIND THE SCENES: A CONCEALED FACE OF THE FASHION INDUSTRY

The fashion-cosmetic industry is a multibillion-dollar consumer-focused ever-growing global enterprise that has become an indispensable part of our lives. Everyone has a fashion or cosmetic brand which is close to their heart, but are heedless of its dark side. Animals and animal materials are vastly used in the industry, but the barbaric processes behind this are often left unaddressed. Certain kinds of animals are overbred for the production of fashion products with animal materials resulting in the extreme use of resources and the production of organic and toxic waste. These animals are denied basic comforts of living where they are confined in abhorrent conditions with restricted space for movement, mere food and brutally slaughtered at the end. Certain exotic endangered species also fall into this wretched fate for fashion. When affected with diseases, these animals are often rejected medical care and are placed alive in plastic bags to die. 

Animals are skinned alive for fur, feather, leather, wool, etc and are also subjected to various chemical experiments for the cosmetic industry. Millions of animals including unborn calves are skinned for the production of leather, a timeless trend of the fashion industry. These animals are treated ruthlessly where they reach the factories deprived of food, water and rest; are castrated and skinned alive by hanging upside down and eventually bled to death. Many believe that sheep are not harmed for the production of wool but on the contrary, they also have to undergo inhumane treatments like mulesing during the process. It is estimated that about 1 million sheep die from exposure to cold as the wool which is meant to protect them from the weather is sheared off in winter itself to meet the market demands. In Australia, a global leader in merino wool production, sheep are specifically bred to have wrinkled skin to increase wool production. But this makes their skin more prone to flystrike, a condition where the flies lay eggs in the skin folds and maggots eat the sheep alive. In order to prevent flystrike, mulesing, a practice in which huge pieces of skin are carved off the buttocks area is done. This process which causes great pain to the animal is carried out without anaesthesia. The sheep are sent to slaughterhouses once their wool production descends. Birds like parakeets, egrets, ostriches, and animals like mink, chinchillas, foxes, dogs, rabbits, cats etc caught for their feathers and fur also undergo the same fate. 

In order to ensure the safety of the customers, the companies of cosmetic and personal care products use animals to test their products. As the New England Anti-Vivisection Society (NEAVS) describes, animals are subject to “testing new drugs to infecting with diseases, poisoning for toxicity testing, burning skin, causing brain damage, implanting electrodes into the brain, maiming, blinding, and other painful and invasive procedures.” Mice, birds, rabbits, monkeys, dogs, and cats are the common victims of vivisection (live testing) and spend the majority of their lifetime inside cages of laboratories. The exposure to these chemicals have severe impacts on these animals.  Pain relievers are never provided and they always die or get killed at the end of each test. 

We should strive to help these animals to have a life instead of “trapping animals in bone-breaking steel traps, clubbing them to death, electrocuting them through the mouth or anus, breaking their necks and backs, skinning them alive”. A fashion industry without harming animals is always possible and we all share this responsibility as this world is theirs too.

Fashion Forecasting…

Fashion trends are influenced by several factors including political, economical, social and technological. There are aristocratic fashions, film-style fashions, peasant class fashions and a kind of fashion known as maverick fashion. Naturally, fashion is related to dress and manners. Fashion changes with winds of time very fast. This can be seen from vast difference between how people used to dress before and now. In earlier days, it used to be very different in metros and small towns due to the growth of social media, online shopping facilities, mall culture etc. We have adopted fashion in each step of our life. It is our nature to adopt new and beautiful things because old things have lost their importance. Just like this, we adopt new fashion with the change of time.

WGSN (World Global Style Network) is a trend forecasting company. Its trend forecasting service includes what’s new and next in apparel, beauty, colour, marketing, retail and wearables.

https://www.wgsn.com/en/

Fashion Forecasting

This is the important part of fashion scenario because when any new garment is designed by the designer and worn, it will not create fashion by itself. It needs the media to spread fashion and this media which spread fashion and gets the fame and name to the designers is Fashion Forecasting. Fashion Forecasting is done through many communicating media such as cinema, fashion shows, press, magazines, newspapers and window display.

It includes following

•Gather cultural and social insights

Fashion Forecasting relies on a wealth of social and cultural information to make to make predictions about where consumer tastes will head. To cover all the bases, fashion forecasters often bring together groups of professionals from various backgrounds for brainstorming sessions.

•Market surveys and consumer research

By asking consumers directly what they would buy, how much they would pay and where they look to find fashion direction, forecasters can better gauge the marketplace for fashion buyers.

•Track social media and internet action Forecasters spend a considerable amount of time tracking what’s being looked at online and who’s doing the looking.

•Fast fashion to satisfy consumer desires

Fashion shows and the latest trends are widely available yo the public via multiple mass media platforms. That’s why consumers demand the latest runway designs immediately after viewing them.

In response to this desire for instant gratification, fashion manufacturers have developed a strategy called ‘fast fashion’. Fashion Forecasting is done where crowd is formed on such occasion, so that it can create fashion.

Thank you for reading. Have a nice day!

If you like it, wear it.

Fashion styles

Artsy

Colourful and vibrant kind of style. Creative.


Bohemian

Personal favourite. Also known as Hippie fashion. With a modern touch to it looks fabulous on anyone.


Casual

The I-don’t-care-I-feel-comfortable type of style. The simplest of clothes in your wardrobe.


Chic

The girls night out or a date night look where you actually put some effort in choosing the dress and makeup.


#5 Preppy

Basically classic but with bold and clean colours with a structured silhouette.


#6 Rocker

Mostly a leather jacket amd pants. Ripped jeans. Don’t-mess-with-me kind of look.


#7 Sophisticated/classic

Classic.


#8 Sexy

Especially for parties. Outgoing type.


#9 Tomboy

Mostly loose clothes. Boyish, carefree. Billie Eilish’s iconic style.


#10 Vintage

Looks cute. Never goes out of style. Comfortable.

Thank you for reading. Have a nice day!

Fashion

Fashion is a term which means ‘an ongoing trend ‘. It refers to how people dress and what kind of external getup most people think is making them look stylish, up-to-date and sophisticated. While etiquettes and manner also somehow comes into the count but it comparatively more superficial and dynamic. It changes with winds of time very fast. This can be seen from the vast difference between how people used to dress before and now. Films are the mirror to the society. And therefore is comparison is seen live by comparing how the actors used to dress before and now

Tinsel town celebrities have always been the trend setters to the common people. People, especially the girls always are inclined towards one or more actresses because of how they look and they also want to look the same. More or less everyone have a fashion idol.

Fashion used to be very different in metros and small towns in earlier days. But now the difference have gone down to a great extent due to many reasons. First if all the demand of online shopping malls have increased. Shopping sites such as jabong, snapdeal ,myntra, etc. does the work of delivering fashion at the doorstep. These websites run all over the country and they are available at most of the pin codes. And since the girls wear all kinds of clothes, now those fashions have come into the real market too. The growth of social media and overall the demand of time which lures everyone to look confident and updated, have made people quite inclined towards making himself look fashionable.
Especially when in college, girls think a lot about it. Not only women, men’s fashion market have also gone up. Shopping sites make available most of the branded clothes at lower prices than the real market and this is the reason man and women both are going after new trends.
While it is a good thing to be trendy and follow the latest innovations in designs, fabrics and others, one thing to be careful is to decide carefully whether it fits us and the place we live in. We should maintain the decorum of the place where we are living and not go against it. Blending in and deciding what to wear will be more acceptable without gaining negative attention. Also it must suit us. That’s a very important thing. If it is not suiting us but we are following it because it is the latest trend that is the worst thing we can do to how we look. We must be comfortable and when all these are kept in mind, we look our best. Westernized dressing style is not a bad thing but it must be decent. Our societies are still conservative and that is why we must be sensitive towards it. Moreover we have our own cultural heritage. We must therefore be proud of our ethnicity. Good thing is that our ethnic fashion have also evolved a lot and popularization of innovated designs have also attracted lot of attention and acceptance.

The fashion industry is changing constantly. New styles are being incorporated into old styles. Many ideas are passed down as others are removed or altered. Others are tested. The latest idea that is being tested are the expectations for genders, particularly in models. Over the years more and more models have expressed their own personal styles and beliefs. Photographers and designers have also begun to work with this and amplify it. But what’s changed?
We all have a general idea of what is masculine and what is feminine, in a more commonly known sense. For a woman its slender and thin. Long legs and an elegant posture; curves and smooth, clear skin. For a male it’s tall, built and active. The reason for these specific ideas of each gender can be traced back in history. Men have usually been seen as the more physically active gender while women have been seen as more elegant and nurturing.
In today’s fashion industry, these ideas are becoming known as the old way of thinking. We have begun to see successful men, who aren’t as muscular and men who cross-dress. Cross-dressing has become very popular in the last few years. Directors have begun to give male models the same treatment as female models. One prime example is in cycle 20 of America’s Next Top Model. Just like the ladies, the guys have to wear colorful, heavy-handed makeup. They even wore acrylic press-on nails in one shoot. All of these things have also tied into for acceptance toward sexuality. More and more male models are coming out and expressing their pride. This, without a doubt, has taken fashion to a stronger and more interesting level. This new boldness has tested social norms and has made a strong statement. It is becoming less unusual to see men wearing makeup or more “feminine” clothing.
The idea for female models has changed too. There is more diversity physically, racially and in many other ways. Different styles are more accepted, such as pin-up models. Women having tattoos has become more acceptable, and has become its own genre in the modeling industry. There has also been an increase in plus-size models. Though it is still encouraged, women are no longer pressured to have the perfect hourglass figure. Now in days, it is more common to encourage women to love their figures, unique as they are. One major change that has been repeated is women taking on the role of men. In fashion, short hair has become a trend. Along with other modifications, female models have acted out the idea that women can be just as successful, strong and independent as men. This is quite an admirable message, in my opinion.
Going back to the idea of unique, modeling has become more diverse, racially. In the past, models were known to be predominately Caucasian, and now just about anyone can be a model. Comparing the early 1900s to this decade is quite amazing when you see how far we’ve come as far as acceptance.
Going more in depth with the changes in fashion photography,
As there have been changes, things have also stayed the same. Many things have even repeated. Fashion always repeats its self, and at the moment the fashion industry has traveled back to years 1950-1980. For some reason this generation of designers couldn’t reference one decade. At the very least, new styles have been incorporated into the classics. Today you can get clothes inspired by something already made in the last 70 years. This has made for some very interesting shoots. Moshino’s Spring 2013 fashion week in Milan is a good example of this. The clothes bring back the retro edge of the 60s.
Focusing more on another view of changes in fashion photography, modesty has greatly decreased. In the past, men and women were more private. A woman could be beautiful with a turtleneck on. A woman could do that now, but generally speaking we show more skin now than what was acceptable in the past. One’s “birthday suit” was only seen in the past in artwork like paintings and sculptures. Now it can either be art or fashion. It is most often used, today, to draw attention and to gain publicity. Fashion in Europe often includes a runway show where models wear little to no clothing, and possibly one accessory, all to advertise the accessory. This can be taken in many ways; artistic, demeaning, bold, confident or inappropriate. However, fashion always has an effect. Fashion can have more impact on a way of thinking than music.

The impact of fashion is like a chain reaction. A designer comes out with a new line for the season, a few other designers come out with their own version of the same thing and all those variations of the same style are copied by people lower in the fashion industry and sold for cheaper. These cheaper products are also lower in quality. However, no one cares as long as they have the “in” look. In the past there was always a specific look that was being promoted by a majority of designers. Today, there are more looks than designers. Men and Women have plenty of styles to admire and take on and none of them are exactly the same.
The most influential change in fashion photography has been the technological improvement. The obvious changes have been the quality of the cameras and lighting. Looking further into it, the editing software has improved. This has been positive and negative. It has taken fashion photography up a few levels, but it’s also been tied to another issue. Editing software has been overdone and used to alter the physical appearance of models, given them an unreal, flawless look. This has caused the general public to feel like having small things such as stretch marks and scars are uncommon and unattractive. It makes people feel like being as beautiful as a model is impossible.

Tricks for Petite girls to look taller

After a certain age our growth plates become inactive(close) and height stop increasing .It’s no secret that girls stop growing before boys .According to fashion industry the women who is 5’3 or below comes under petite.Average height of women in India is approximately 5 feet which means most of the women comes under petite frame . Victoria Beckham and Scarlett johansson all fall under 5’4.All these ladies add few inches to their height using some smart styling tricks.That you might not have noticed .Unluckily ,we can’t add up few inches to our height but we can create a illusion of being tall using these tips and tricks .

Well fitted Clothes

Well fitted clothes always seem to make a difference . You can make your clothes stitched by the tailor ,so that it fits accordingly to the shape and size of your body.

High waisted jeans and crop tops

High waisted jeans and crop top makes your legs look longer and makes your torso comparatively shorter.It doesn’t divide your body in equal halves thus create a illusion of height. You can even tuck your upper wear or knot your t -shirt to wear it as a crop top.

MONOTONOUS OUTFIT

Wearing same colored outfit from top to bottom will not divide your body and eventually makes you look taller .Since a one solid colored outfit makes a illusion oh height.

Vertical stripes

Be it any clothing piece vertical stripes print are most suitable print for short girls as it make you appear longer.Do not go for horizontal stripes.Vertical stripes makes an illusion of making someone look taller and slimmer.

Long straight Kurtis

Especially for Indian wear one can go for long straight Kurtis and above all opt for Kurtis of ankle length .Short girls should not opt for short length Kurtis, as it makes them look shorter.Solid color and minimalist work really good since it lengthen the frame and makes you appear long .

Nude Shoes and Pointed shoes

Heels are preferred by petite women over an ages.But while wearing a heels one can always look for pointed shoes it makes you look taller and Secondly ,you can opt for low vamp Shoes it exposes skin and eventually make you look taller .One can opt for nude shoes and see through shoes too as it visually extent your legs .It evidently makes a lot of difference .All these element create an illusion of a long height .Even in case of flat one should opt for pointed shoes.

Small bags

Petite Women always opt for small or medium size bag . Never blown away by a stylish large bag, eventually it makes you look shorter than you are.The most suitable option for petite girls is cute small bags.

Good posture

Good posture can always add up few inches to your height .Good posture doesn’t only make you taller and slimmer but also improves various health related problems improve breathing , eliminate back pain .Good posture make you look more confident .You can improve your posture by exercising.Some exercise to improve posture are Child’s pose,Forward fold,Cat cow,Standing cat cow. It is one of the most important aspect to look taller .

I’m 5’2.These tricks work magical .Since we all know we short girls have to choose are clothes carefully and a wrong outfit can easily makes us look shorter and we all love to enhance our personality by illuminating our height.

Let me know if you have any other suggestion in the comment below and have a wonderful day.