Guest posting, or contributing content to other websites or blogs, offers a range of benefits for both the guest author and the hosting site. Here are several key advantages:
Expanded Reach and Exposure: Guest posting allows authors to tap into new audiences and gain exposure to readers who might not have come across their content otherwise. It helps in expanding the author’s reach and visibility within their niche.
Building Authority and Credibility: Publishing guest posts on reputable sites can bolster an author’s credibility and authority within their field. It showcases their expertise and knowledge to a wider audience, establishing them as a thought leader.
Quality Backlinks and SEO: Guest posting often includes a bio or author section with a link back to the author’s website or blog. These backlinks from authoritative sites can significantly impact the author’s website SEO, improving its search engine rankings.
Networking and Relationship Building: Collaborating with other websites builds relationships within the industry. It allows authors to connect with other professionals, influencers, and potential partners or collaborators.
Diversification of Content and Perspectives: Hosting sites benefit from guest posts by offering diverse content and viewpoints to their audience. It enriches their platform, providing fresh insights and expertise from guest authors.
Increased Engagement and Traffic: Engaging and valuable guest posts often attract more readership and engagement, driving traffic to both the hosting site and the author’s website.
Learning and Exposure to New Audiences: For guest authors, contributing to different platforms exposes them to new perspectives, ideas, and audiences, facilitating continuous learning and growth.
Brand Exposure and Recognition: Guest posting can contribute to brand exposure for both the author and the hosting site. It helps in creating awareness about the author’s brand or expertise while adding value to the hosting site’s content offerings.
Content Sharing and Social Proof: Engaging guest posts are often shared across social media platforms, increasing visibility and providing social proof of expertise and value.
Mutual Benefits for Hosting Site and Author: Ultimately, both the hosting site and the guest author benefit from the exchange of quality content, audience expansion, and increased engagement.
Guest posting, when done strategically and with high-quality content, presents a win-win situation for both the contributor and the hosting site, fostering mutual growth and benefits.
At the touch of a screen, most people now get their news information online, especially from social media. Social media reaches a maximum audience. In a recent survey, 50 percent of internet users said that they get to know about the latest news via social media even before it is on a news station. Social media in reporting is that the news does not get spread fairly quickly. If information is correct then it can be an excellent way of getting the news.
Positive -:
1. The news on social is immediate, while traditional media, can be delayed due to press times
2. Social media is versatile (you can make changes or delete once published. Whereas traditional media, once published, is set in stone.
3. The accessibility of social networks across devices makes them easy to use on the go and one of the most convenient ways to read the news.
4. RVCJ media page that provides the latest news on Instagram
Negative -:
1. There is a fierce media competition 2. Social platforms have control over what news and information we see. Our social media friends have become “managing editors” deciding what we see. An article needs to be liked and shared multiple times before many see it in their feed. Therefore, social media friends have control over what news pieces we see and what we do not. 3. The authentic content is hard to come by now. In fact, fake news is actually more likely to spread than the truth. 4. Falsehood diffused significantly farther, faster, deeper, and more broadly than the truth in all categories of information.
Conclusion -:
News happens fast now. Today’s story will be tomorrow’s forgotten story. It is easy to miss things now because of how quick stories can get turned around and shared. While having so much information at our fingertips is great, it is worth always checking sources and not taking headlines as truth. With social media as our new news managers, it is up to us to be the new fact checkers for media.
Have you ever wondered what would happen if social media could not be part of the changing technology or innovation? What would happen if you were still using the phone with keypads and you don’t have any easiest way to share information with friends? Today with the availability of social media no one can ever think about it. Nowadays everything is just one click away.
A large number of social media platforms are available like Instagram, Facebook, WhatsApp, Twitter, Linked In, etc. These platforms make everything easy. Earlier, they were just used for fun purposes like chatting with friends, making new friends, watching entertaining videos, etc. But nowadays, it is also used for business purposes and professional work. After the pandemic, almost every official work is conducted using social media. One can do their work from home and this help to save a lot of time. One can conduct meetings, classes, webinars, group discussions, etc. using social media which doesn’t require and physical presence. With the availability of the vast number of new software, nothing is impossible to do on an online platform. There was a time when you had to wait for a long time to complete your official work in government offices, but today one can do this work at own on the government’s official portals.
Currently, social media is used for marketing to a great extent and we can see a lot of marketing content on social media. This activity of promoting or marketing your business or product on social media is called social media marketing. You can make creative content to promote your business on Facebook, Instagram, Twitter, Linked In, etc. A lot of small business has grown in a short period using social media platform. Your product can be a perfect fit for anyone and they can share it with their friends too which can increase brand awareness. It is a great platform to boost and transform your business.
With the innovation of new technology and the world, social media marketing is the easiest way to sell your product and promote business and the easiest way for the customer to buy goods and services. Over a couple of years, we can see a great boon in the increase of businesses and startups. Marketing your product on social media is not at all difficult. One can create your website or account on social media platforms to promote your goods and services. Many social media handles are also available which also help you to promote your product. It’s upon you how creatively you can promote your services so that they can reach a large audience and it is not hard at all because the large mass audience is available on social media and you just need to think about how you can trigger them.
You should be consistent on the platform by posting the content promptly for a great reach to the audience. Your content should reflect the features and quality of your product which helps to increase your audience. This marketing style makes it easy for companies to keep track of the progress and success of their business.
Social media marketing not only helps to gain potential customers but also helps to recruit potential employees. It allows the audience to post their reviews and comment about the product, which helps the company to work effectively. Earlier, business firms use hoardings or banner for advertising their product, which tends to be costly and time-consuming but now social media marketing strategy is cost-effective as well as time-consuming which result in better audience engagement due to the ability of the internet to reach large masses across the world. It also helps to reduce the barrier of communication between customers and the business organization and build communities of customers where they can express their needs and wants. It helps to connect the customers and businesses with the same needs and wants.
Nowadays, the online market has a large audience than the traditional market due to the availability of an infinite number of services available on online platforms and this tends to increase the competition in the online market. When we compare social media from earlier days with today, we can see that the roots of marketing have spread all over the online platforms, showing the advertisements for products in which, you may be interested. Due to social media marketing, entrepreneurship has also built strong roots which may lead to generating better employment opportunities in the future and may lead booster the economy.
As regular consumers of the media and the internet, all of us must have come across some form of content marketing at some point. Content marketing refers to the creation and distribution of valuable, relevant content for a clearly defined audience to cause a profitable customer action. The goal of content marketing is to provide valuable information to the audience through content such that they willingly consume it rather than avoiding it. We build brand loyalty and trust by providing solutions to problems faced by them.
There are mainly 5 forms of content marketing we can see today. They are:
Blogging
Many brands use blogs, often including it as part of their website. It is one of the most popular forms of content marketing techniques, being very cost-effective for small businesses. Blog posts usually contain written material about useful information on topics related to your product or service. When the written material provides relevant knowledge and effective solutions to customers’ problems, they earn an audience and build good customer relationships. The length of the post depends on the topic of the blog, audience demographics and the writer’s unique writing style. Whether it is long or short in length, make use of catchy headlines and simple language. Search Engine Optimization (SEO) also comes into play in driving web traffic to the blog.
The immersive field of podcasting has seen a rise in its number of listeners every passing year. Podcasts are audio content posted on topics ranging from interviews, discussions to reviews on the internet. Even though it is a smaller market compared to blogging, it still garners a loyal group of listeners because of how easy it is to indulge in podcasts. Unlike blogs and videos, the audience can listen to podcasts while doing anything else like travelling or cleaning. Listening to the podcaster’s voice, the information they give and their opinions on stuff builds a stronger relationship with the audience, They choose topics closely related to their product or service and post content consistently to various podcast hosting platforms like Spotify, Google Podcast, Apple Podcast, etc. Quality audio recording equipment and software are also important for good podcasts.
Nobody can deny how popular videos are among the general public. All of us watch YouTube at least once a day and short-form videos on platforms like TikTok and Instagram are all the rage. Videos could be vlogs, reviews for products, step-by-step guides or even animated/sketched whiteboard videos. While it is expensive and time-consuming, it is also very efficient as it can communicate quicker than any other form of content marketing, provided it is produced in the right setting with good characters and equipment. Whether they are product reviews or instructional videos, they are the closest you get to having real contact with someone. The video content you created can also be used in other forms, like in social media and blogs.
Infographics refer to long representations of graphs, statistics, and other relevant information. You may have across interesting graphical representations of information and statistics related to various interesting topics. These simple, valuable graphics are useful in summarizing and breaking down the important points of a complicated, large area of study or a survey. A well-made infographic can grab a lot of attention. It usually gets shared a lot on the internet and on social media. They can be supporting content for blogs or standalone content.
Social Media
Everybody has social media these days and it goes without saying that it is one of the easiest and most effective forms of content marketing. Posting consistently and making relevant and shareable content is essential for social media marketing. When you have such a large amount of people online exposed to your content, you need to make sure your content is relatable and engaging with the audience. Make use of social media analytics to figure out which social media platform and what kind of content (written, videos, etc) works best with your audience.
Long gone are the days when companies and PR professionals stuck to making announcements via press releases to be aired on TV channels and printed on newspapers. Social media is a valuable asset for everyone and Public relations professionals have also realized these platforms are useful for managing communication and information between a client or company, and the public. Here are 5 ways social media is utilized by PR professionals these days:
To Spread Information:
As previously mentioned, press releases and other traditional forums are not the only channels for spreading news. PR professionals make use of social media platforms like Twitter and Facebook to make announcements about product launches, brand updates, etc. In this increasingly connected world, with platforms like Twitter where news travels at the speed of light, these announcements reach a much wider audience than with traditional media channels.
Crisis Management:
With social media, PR professionals can effectively understand what the public opinion is regarding their client or company. Since users can engage directly with brands online, professionals can identify and respond to customer conversations and online threats, in an effort to avoid negative reputation for the company. In situations of crisis or when negative claims are made against a company, the PR professionals also make use of social media to swiftly provide an apt response and relevant information to the public. This reaches a much wider audience.
To Connect Online with Journalists and Media:
Interacting with journalists on social media is a sure way of increasing the chances of media coverage for a company. Journalists these days make use of social media platforms to see what the public thinks about current news and trending events. PR professionals try to develop a professional relationship with journalists of relevant media outlets, sharing useful information and extending conversations with them, without being annoying or spamming them with data.
To Collaborate with Influencers:
Influencers are celebrities and personalities who have a large following on social media platforms and possess a great influence over their audience. Many companies now maintain connections with major influencers, global and regional, to promote the company and protect their reputation. A lot of brands invite influencers to their events and programs. Influencers are also invited to red carpet events, interviews and other promotional events of major films by their studios. The sway of these personalities is huge, particularly on Instagram, where influencers are the most active.
Campaign Hashtags:
Brands now use specific hashtags to promote their PR campaigns on social media platforms. These hashtags are a very strategic tool that allows companies to observe the conversations surrounding their campaign online. The campaign and brand content becomes easy to find and the company can effectively engage customers online. These catchy, easily recognizable hashtags also help the brand survey how well the campaign is working among the intended audience.
As millennials or members of Gen Z, most of us have been exposed to some form of social media from quite a young age. Our parents’ generation saw social media begin its growth, we grew up with it, and the coming generation is not going to know a life without it. So, where did it all start, and how did we reach here?
Precursors:
In simple terms, social media refers to computer-based platforms that can be used to share thoughts, ideas, and information through the internet. It gives users quick electronic communication of content, such as personal information, documents, videos, and photos.
But before the internet, there was the Morse Code as a precursor to the social media we know of today. Morse code used a series of dots and dashes which were tapped out by hand on a telegraph machine to communicate some information. The first message using Morse code was sent on 24 May 1844 from Baltimore to Washington D.C.
The emergence of ARPANET (Advanced Research Projects Agency Network) in 1969 by the United States Department of Defense and NSFNET (National Science Foundation Network) in 1987 by the National Science Foundation was crucial for laying the technical foundation of the Internet.
The Timeline:
With the advent of the Internet, there were a lot of communication services coming up in the U.S such as CompuServe, America Online, and Prodigy. They provided users digital communication services through email, bulletin board messaging, and real-time online chatting. But the first online social media is considered to be Six Degrees which was the first platform that made it possible for users to have a profile. A profile is like a virtual character that resembles the user’s identity. Six Degrees was developed by Andrew Weinreich in 1997 and the name was derived from the “six degrees of separation” theory according to which “everyone in the world is connected to everyone else by no more than six degrees of separation”. This platform was shut down in 2000 but is now active again and you can find it with a simple Google search!
The landing page of Six Degrees
A lot of instant messaging applications came up between 1997 and 1999, like AOL Instant Messenger, Yahoo Messenger, and Microsoft’s MSN Messenger. Brad Fitzpatrick founded LiveJournal which caused a large number of people to get into blogging.
Friendster was another platform that was launched in March 2003. It allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. Users could share videos, photos, messages, and comments with other members via profiles and networks. it was redesigned as a social gaming platform in June 2011.
Both LinkedIn and MySpace were launched in 2003. LinkedIn was founded as a networking site for career-minded professionals and still remains the social media site of choice for job-seeking people as well as employers looking for qualified professionals. MySpace allowed users to share new music on their profile pages and was the most visited website on the planet by 2006. It was beaten in popularity by Facebook in 2008, which has now grown into a huge networking service that literally everybody knows about.
Modern Social Media:
Facebook was founded in 2004 by Mark Zuckerberg and his Harvard collegemates and gained popularity over other social media sites because it provided frequently updated content in their News Feed. “The Wall” feature also enabled its users to post publicly. The “Like” button was introduced in 2009 and “The Wall” was replaced by the “Timeline” feature which organized the user’s posts chronologically. Over the years, Facebook has also been the subject of various controversies, including issues related to user privacy, mass surveillance, and political manipulation. The platform has 2.8 billion active monthly users, as of 2020.
Steve Huffman launched Reddit in 2005 as a web-content rating and discussion website where users can vote content up or down. In 2006, Jack Dorsey launched Twitter as a microblogging site where users can post and interact with messages known as “tweets”. As of 2020, Twitter has 186 million active users.
Instagram is another big social media site that was launched in 2010 by Kevin Systrom. It was launched as a photo-sharing website but has now included sharing of media content that can be edited using filters and featuring hashtags. Viewers can like, browse other users’ posts, and view trending content. Instagram was purchased by Facebook in 2012. It has since then come up with several features like messaging, ‘stories’ and live-stream features, and ‘reels’ which allows users to post quick 15, 30, or 60-second video clips. It is said to have 1.386 billion active users as of 2022.
Pinterest was launched in 2010 by Ben Silbermann as an image sharing and social media service site. Users can save and find information using images, GIFs and animated videos. Snapchat is another popular site that was launched in 2011 by Evan Spiegel. Instagram developed its ‘stories’ feature because of the competition from Snapchat which allows users to post pictures and messages that are available only for a short time.
Other popular social media platforms include TikTok, which was founded in 2016 by a Chinese company called ByteDance. Users can post very short videos on the site and it has rapidly grown to be hugely popular among teens and young adults across the world. As of 2021, it has about 1 billion users, even though it has been banned in various countries due to issues with content and security.
Over the years, social media has grown from being a place for people to connect with friends and family, to also being a major platform for businesses and corporations. Sponsored advertisements have been a part of all the modern social media sites like Facebook, Twitter, and Instagram. Companies use organic social media marketing to increase brand awareness, develop and nurture relationships with customers, generate leads and increase conversions, and learn from competitors. Social media sites like Facebook, Instagram and Twitter also regularly come under fire for spreading fake news, and causing psychological effects like addiction, and self-esteem issues in teenagers and young adults.
The landscape of social media is rapidly changing and we can only wait and watch how this industry grows and changes in the future.
On lazy days when we aren’t in the mood to cook and don’t want to go out either, Zomato is one the first things that comes to our mind, to rescue us in situations like these. Zomato is an Indian food delivery aggregator app, other than delivery food from various partnered restaurants under one roof, it also provides concrete information regarding the restaurant, that includes the menu, reviews, pricing and more.
The founders Deepinder Goyal and Pankaj Chaddah launched Foodiebay, a food directory website in 2008, and later rebranded it as Zomato in 2010. And since then the growth of Zomato has been phenomenal despite of having few ups and downs. The company is one of India’s first food-tech unicorn.
Origin of Zomato
The founders of Zomato, Deepinder Goyal and Pankaj Chaddah who are both IIT Delhi graduates worked as analysts at Bain and Company, Delhi. One day at their office they realised that there were a lot people who were waiting for a long time just to get a flash of the menu card at a nearby café. And at that moment, they came up with a solution to put an end to such inconveniences. And thus, Foodiebay was launched.
Foodiebay gained tremendous user base and growth rate, and within nine months of its launch, it became the largest restaurant directory in Delhi NCR. It initially started out in Delhi and eventually extended their services to Mumbai and Kolkata, and now all across India. After having two successful years, the founders decided to go international. After being backed by investors and little modification, Foodiebay was rebranded to be called Zomato in 2010.
In 2012, Zomato started its international with its UAE launch and eventually launching its services in Europe and South Asia. In 2015, it launched Zomato Gold, which is a membership program in which consumers can avail exclusive deal at Gold-tagged restaurants.
Struggles of Zomato
Zomato had a good start to the business till 2014, as it had a fully functional international service, however things took a turn since 2015, and it went through a ‘make or break’ point. In 2015, Zomato laid off 300 employees to curb losses. In the same year, Zomato acquired Urbanspoon in the USA, and rebranded it as their own company, but things did not go as expected and the venture failed miserably.
In 2016, Zomato had to cut out its services in several countries like the US, UK, Chile, Canada, Brazil, Sri Lanka. Ireland, Italy and more. And when they resumed, Zomato had to resort to remote services. In 2017, Zomato faced its biggest blow as it encountered a cyberattack with a hacker that had breached into 17 million users record from the company database. However, the issue was soon resolved, as the hacker just wanted to prove that there were loopholes in the security system.
In 2019, the #logout campaigned surfaced when the partnered restaurants called out Zomato for consuming their profit margins through, Zomato Gold and Infinity dining service. The restaurants also highlighted unreasonably high commissions and arbitrarily applied additional charges. Post this campaigned Zomato altered Zomato Gold rules and discontinued Infinity dining features. In the following years, Zomato has been involved in a number of other controversies, which have been resolved soon.
Re-establishing Itself
Despite having such controversies, Zomato claims to have registered a rise of 177% of restaurant partners and got on board an additional 73,000 restaurants. Zomato has over 1.4 million listed restaurants and 12,000 restaurant partners aligned with its app, as of August 2021.
Zomato has raised more than $2.1 Billion in funding, and continues to do so. In the 12 years of its journey, Zomato acquired around 14 companies, and one of their biggest acquisition was Uber Eats- India for $206 Million in January 2021.
Despite having tough competitors like Swiggy, Foodpanda, it still managed to generate a revenue of $1 billion in the financial year 2021. And offered Rs 9,375 crore as initial IPO, which opened for subscription during July 14-15 July 2021, and received a strong reception from investors. The public issue was subscribed 38 times, which is the highest in the last 13 years among IPOs valued at more than Rs 5,000 crore.
Zomato also has a strong social media presences, which helps in connecting with urban youth. It produces content that are trendy and relevant to the target demographic.
Zomato changed the Indian food delivery system and it continues to mould it further. Zomato’s tagline ‘Never have a bad meal’, truly lives up to it. Zomato shows that despite of having ups and downs, they stood strong and sailed through it, and continue to improve themselves by adding new and relevant features.
Almost 60 percent of the world population has access to the internet, which accounts for 4.66 billion active internet users in the year 2021. With the help of internet we can pay our bills, shop online, book tickets, even get an academic degree and much more. The possibilities are endless.
Other than that people also use internet as a medium of recreation such as for watching videos, playing games and most importantly spending their time on social media. In today’s time, an average internet user spends 7 hours of their day scrolling social media, answering emails, browsing websites for information, content, so on and so forth. Gone are the days when people had to physically travel to get their work done or just for entertainment. Now, everything is a click away, be it an important payment, or learning a skill, or playing any games.
The internet revolution also gave rise to a lot of industries and one such industry is of digital marketing. The rise in people buying smartphones and computers has essentially increased the numbers of people on the internet, and hence the era of digital marketing is growing at a phenomenal pace.
What is digital marketing?
Digital marketing refers to a branch of marketing at caters to use the internet and other online technologies such as mobile phones, desktop computers and other digital channels such as search engines, social media, websites, email, etc., to sell or promote their products or services. The development of digital marketing goes hand in hand with technology. Digital marketing is considered to offers a wider range of pros as compared to traditional marketing.
Digital marketing helps in targeting the required audience.
Digital marketing is more economical.
Digital marketing allows marketers to track the performance of the products or services, in every way possible.
However, in spite of the rise in digital marketing, traditional marketing still play an important role.
Digital Marketing and Online business
Online business is the first thing that comes to our mind when we think of digital marketing. As the digital era is growing, the need for offline businesses to also have an online portal signifies the power, digital marketing holds. Digital marketing offers small scale businesses to reach maximum number of people without investing a lot on advertising.
During the pandemic, there has been a rise in the number of small businesses, and their primary way of promoting their business has been on social media by creating content, such as posting photos, reels and so on. If a particular reel or photos gains popularity, this would mean more customer interaction and eventually will lead to more selling of the product or service.
Jeff Bezos once said, “It’s hard to find things that won’t sell online.”
Digital Marketing as a career choice
Digital marketing has been growing at an unprecedented rate and the growth is an ever expanding one. And it only makes sense to invest in a career that yields lucrative results. The most convincing part of digital marketing is that, it is for everyone. No degree is required, just a bit of creativity and passion for marketing, that will help strive for a successful digital marketing career.
Digital marketing can get as specialised as social media marketing to email marketing, SEO, etc., and can be an all-encompassing field as well, which also benefits entrepreneurs to propagate their own ventures. The possibilities are never ending. Hence, choosing digital marketing as a career option can be called a safe bet.
Digital marketing as an industry is here to stay, and it would ripe benefits if used to its fullest content. The era of digital marketing is at its glory and its never too late to be a part of it.
Social media is network based on computer that allows people to communicate, interact or associate with friends and family via an internet connection. One can chat, share videos, pictures, views and many other activities are also accessible through social media. If compared the social media sites are most visited other than any websites. At present, around three billion people globally have a social networking account. Social networking sites such as Facebook, Whatsapp, Snapchat, Instagram, Twitter, Pinterest and LinkedIn enables us to stay connected to our closed ones and also keep us updated by the day to day happenings worldwide.
Social media sites are often visited with about more than one billion users active on daily basis in order to count the number of likes on their post and update their status. As per various surveys conducted, it can be inferred that an individual spends about an hour minimum on these networking sites. The line between addiction and habit is very thin. The situation of addiction arises when an individual desires for something more than their actual need. It becomes addiction when people start to spend more and more time on social networking sites. Therefore, it is observed that in the present generation social media is becoming addicting and it is a matter to contemplate seriously. The increased dependency of an individual over a particular thing be it, food or drink or activity makes the person to feel helpless and eventually the person starts to loose control over themselves. The condition gradually turns worse leading to complex diseases related to brain.
“Social media is a wonderful medium, problem starts with its addiction.”
-Anonymous
The addiction of social media is severe that the person every now and then logs in their account meaninglessly and checks in at every place they go in order to update their status. The purpose behind to do so is sometimes just to kill or pass time. Such individuals begin to consider that posting pictures and informing about the day to day activities or chores on the social media is their moral duty. They begin to obsess over their activities on the networking sites.
The post effects of social media is not worth the while. The mental and emotional health of an individual is greatly disturbed. The often seem frustrated and an ease of escalating peer pressure is seen in them while comparing oneself with the other. They are surrounded by the sense of dissatisfaction and hopelessness. The individuals found suffering from social media addiction are desperate, stressed and fatigued. There is a constant rise in their level of anxiety and consequent fall in productivity. The frequent pop up notifications prevent them from focusing on essentials things in their lives.
Thus, it can be concluded that it is important to recognize the addiction of social media at an early stage prior the situation becomes worse. People must remember that it is not their social duty to be in social media throughout the day rather they must give themselves time to self- reflect and divert their attention to more essential things in life.
” One day you will look back and recall all the time you spent on social media and wonder why you didn’t invest that time someplace else.”
Social media plays vital role in present society.It become one of the daily necessary activity.Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with locally and worldwide, as well as to share, create, and spread information.Social media enables its users to stay in contact by making communication easier. Sharing pictures, videos, expressing thoughts, ideas, and documents are just one click away. Exchanging messages and data from one corner of world to other is made easiest with the help of social media.The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.
The negative effects of mass media on society can lead people towards poverty, crime, nudity, violence, bad mental and physical health disorders and others as such severe outcomes. For example mob hitting innocents by getting carried away from the rumors spread on the internet has been common.Social media, or more specifically news media- plays an important role in democratic societies because they allow for participation among citizens.when it comes to healthy democratic networks, it is crucial that that news remains true so it doesn’t affect citizens levels of trust.Eighty-six percent (86%) of people use social media at least once per day, including 72% who use it multiple times per day. Social media is so popular because it allows people to manage and accomplish their everyday activities. Social media is a great way to connect with people who you may not see all the time. It’s also great for making friends. Social media helps you build connections with kids who have the same interests. It is a quick way for people to get to know each other, even if they’re living across the world from one another.
“Don’t use social media to impress people use it to impact people”.
In India, poverty is presently estimated by fixing a poverty line based on a differentiated calorie-norm. This means that the level of poverty depends upon the capacity of a person to purchase food and a person who can buy specific amount of food to cross the poverty line margin for nutrients and calorie intake is above the poverty line. Whereas, the person who cannot buy enough food to meet the required nutrition value of calories and carbohydrates is below the poverty line. This level is not the correct parameter to check the level of poverty.
A task force of the Planning Commission in 1979 defined the poverty line as that per capita expenditure at which the average per capita per day calorie intake was 2400 calories in rural areas and 2100 calories in urban areas. Average per capita expenditures incurred by that population group in each State which consumed these quantities of calories, as per the 1973-74 survey of NSSO, were used as the poverty lines.
The debate on the extent of poverty in India has been a matter of global interest in the recent years. The primary reason for the global interest in the debate is that the levels of poverty in India and China have come to exert significant influence over the trends in world poverty itself.
Within India too, there has been growing contestation around poverty estimates, particularly in the period of economic reforms. First, there are persistent disagreements among economists on whether the rate of poverty decline after economic reforms was slower than in the preceding period. Secondly, the shift to targeted, rather than universal, welfare schemes has witnessed the use of poverty estimates to decide on the number of households eligible to access these schemes. The report of the Expert Group on the estimation of poverty, chaired by Suresh Tendulkar, is the latest input to the “Great Indian Poverty Debate.”
It is to be noted here that many subsidies and programs are launched by the government but these additional increments do not reach the actual people that are in need of them. Instead it is sent back to the businessman and thus a lot of profit is earned on these subsidized goods. Thus, to lower the level of poverty in India, schemes have to be launched in order to directly benefit the people in need.
The Hindu states that, “A final issue with the report, of much long-term consequence, relates to the wisdom of abandoning the calorie norm. It is indeed true that the levels of calorie intakes are not well correlated with nutritional outcomes. However, abandoning the calorie norm altogether and taking solace from the fortuitous fact that calorie intakes appear adequate at the new poverty lines is an arbitrary proposition. It is unclear whether there is any basis, theoretical or empirical, for this relationship to hold true across time.”
the Tendulkar Committee has pitched for a policy position that is stranded between the harsh realities of poverty in India and the fiscal conservativeness of a neo-liberal framework. The real challenge lies in preserving the positives from the report, and strongly persisting with the demand for a universal social security system.
Being out of the box and not following being a part of the rat race is the new black.
Being trapped inside the box of “log kya kahenge” is something that we all have faced and we still do even if we deny it. With the parents and guardians being supportive and the youth being overtly conscious and aware of their rights, we, as a generation, as a club of the 2000’s, the “gen-z club” are trying to freely reign the things that we want to do ignoring any type of judgement and pushing away the people who pull us down.
We are conquering the world of nonlinear growth pattern and not focusing on the aligned growth pattern which means that we do not focus on just the “conservative” idea of growth. We do not indulge into working like a robot but focus on a nonaligned growth pattern which means that we not only love to work but also focus on our mental health. We understand that we are not in a rat race and believe in living our lives in a comfortable manner.
Why is mental health important?
There is a clear connection between mental health and academic performance. Mental health is important for person’s growth just like a person’s physical health. Imagine working with a broken arm, will you be able to work? No. Then why should someone with anxiety disorders, paranoia, depression, etc., are expected to work efficiently when they can’t even process their mind the way they want to.
Social media and positivity
Being a generation with extreme activeness on the social media, we have made social media a happy, comforting place for everyone. Social media positivity helps us bear things. With innumerable creators creating content that helps us ignore the negativity and LIVE.
Log kya hi keh lenge!
When we start, when we initiate, the paradigm shifts, the pattern starts changing. We have to hold hands and work together. We all can shift the attention from “log kya kahenge” to “log kya hi keh lenge” and then see how the world changes, how we conquer the art of living and being a generation that creates better adults.
Social Media is effecting human life in many aspects like health,family relations, etc. So,I’ll be discussing each aspect in detail below.
Firstly, I would like to describe or define what is a social media,many of them may be know that,but I would just like to mention that.
WHAT IS SOCIAL MEDIA?
Social Media is a platform,computer-based technology that facilitates the sharing of ideas,thoughts and information through the building of virtual networks and communities.
Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
There are different types of social media namely, Social networks,Social news,Microblogging,Bookmarking sites,Media sharing,Community blogs,social review sites,video hosting sites,Image sharing sites,Discussion sites,etc.
Some examples of social media are Facebook,Instagram,Whatsapp,Youtube,Twitter,Tiktok,Snapchat,Pinterest,Sharechat,etc.
SOCIAL MEDIA EFFECTING FAMILY LIFE AND RELATIONS:
The overuse of social media causes the family to tear apart.According to new research, social media behavior can severely damage real-life relationships.
More and more studies have been released that reveal social media’s harmful role in marriages. Researchers have found that increased social media usage could lead to more relationship problems, infidelity, and even divorce.
The impact of social media is a powerful one. Most often technology can bring forth negative interaction, or zero interaction between siblings, couples, or parent-child. It starves the family of learning and modeling with each other social cues, interpersonal relationship skills, communication skills, and bonding.
Social media is creating new relations with strangers on different platforms, which is good to some extent on one hand whereas on the other hand it’s destroying the real-life relations with the family and beloved ones.
Although social media can keep families in touch even they are far away from each other ,it can create social isolation.
So, social media is doing good to connect people and families in one way but it’s leading to the destruction of family relations on the other side. Hence, it should be used in a limit that too when necessary.
All these are some of the results of more usage of social media.Social media affects more on the mental health of human beings.
To describe really,mental health more important than physical health because even we are physically fit, without mental peace and happiness we cannot lead a peaceful and happy life.So,less usage of social media is suggestable.
Social media a word which is is now probably used by everyone. Social media maybe your WhatsApp, Instagram, snapchat, Facebook etc. These are some of the name of the apps which helps us to interact with whole world.
The power of social media in today’s world cannot be neglected, as there are many examples present where a small startup has grown into big business firm and because of a small post once put on some of the social media apps.
It not only help businesses to grow but it also helps your ideas to reach too many people around the world. It provides you a platform to give voice to your ideas and thoughts. Some of the other social media platforms like LinkedIn helps to create professional relationship.
It has helped each individual to showcase the talent. Earlier days the people who want to actually act in front of the audience were only limited to the film industry but, now even the common people can post their videos in any of the social media platforms like YouTube, Instagram, Facebook etc.
As we know everything has two sides so, it is also having its Dark Side as well. Today’s youth has now started misusing the social media platform for just waste of time. Day spend a lot of their valuable time just watching wasteful videos for chats. By this I don’t mean that you should not watch videos to refresh your mind you should watch but there should be a time fix for it.
We should always look at the positive thing in life to go ahead, so it similarly applies to the social media too. We should focus on using it positively so that it brings about a change in society in good manner and as well as in yourself as a person by gaining knowledge from other people.
Social networking sites- these three words bring a very large world together on a single platform and in a simple and easy way. If we see the positive side, there are a number of benefits of social networking. How can we forget that how social media helped Malala Yusufzai become the youngest nominee for the noble peace prize. It were these sites only which made it possible not only for her but for 1000s of girls like her to have higher education. The social media has been playing a crucial role in making today’s teens aware about the events around globe by just one click. Social media has proven to be the fastest medium to update ourselves with daily world events. Social media updates every single second bringing the entire world together every second. Although globalisation has to be given its due credit for bringing the world closer economically and further culturally but it is social media platforms that have made it possible for a person in India to watch a French show at the comfort of their home and without any extra cost. With these social networking sites not only now people could talk, interact, respond to someone in the opposite corner of the world but can also be there without actually being there.
Social networking sites have provided a platform for protesting in some rather unusual but effective ways, from BLACKLIVESMATTER to METOO to BRINGBACKOURGIRLS and many more social media have been proved to be the best way of protesting for the right and just cause. As social media does not connect people from just one city or country but all over the world the movements on social media have a greater impact and helps in bringing greater good in the society. Back in 2013 people from different parts of India were able to raise funds from different campaigns on Facebook, Twitter for Uttrakhand flood victims. In 2014 John Bunnel, a US based sheriff was able to mobilize 5000 youngster for a basic life support training campaign only through Facebook campaign. Our Prime Minister Mr. Narendra Modi has been able to reach to a million people of our country on a personal level through his social media and special programme MANN KI BAAT. These sites made a 14 year old boy Ahammad Mohammed in America fight against the injustice he felt in his school for wearing a handmade watch. It was twitter and facebook only that brought on him the focus of the then President of USA Barack Obama and then later earned him a scholarship too.
There is no doubt that in today’s modern era whether it is a motion of physics or politics of civics we can get all the useful links by just a single click. In no means we can deny that internet has changed everything for good and it is social media that has made it so flexible. It only depends on us, how we take it, as a head or as a tail. Social networking is an ever changing fad which in every field from communication to examination has become our supporting tool. Today no one can even imagine a life without these social networking sites. From dusk to dawn, from entertainment to welfare, our lives now run on these media platform platforms. And as harmful as it’s over usage is as beneficial is its appropriate use.
Eduindex News 
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