Digital Literacy

 In the times of increasing dependency on digital technology, digital literacy plays a vital role for learning or working in this virtual world. Digital literacy refers to the skills and knowledge to access and use the digital technology responsibly.It is also called the survival skill in this digital world. 

It does not only mean the knowledge to use digital platforms, it also includes other skills such as critical thinking, practical and functional skills, efficient communication, curating information, collaboration, creativity, E-safety, cultural and social understanding, required while operating a digital platform. Digital literacy is extremely important to overcome the obstacles while learning or working in the digital era. 

It does not refer to just a technical know-how or the ability to read content online. It includes the understanding of basic rules, social practices and ethics while using cyberspace. The digital world is filled with information on various topics. It becomes imperative to know how to access and consume credible information. Awareness about the fact that every piece of information received online may not be true is extremely important. 

Most of the content online is shareable. Therefore it is important to check the credibility of the information and know the impact that the shared information can have on others. The content is also searchable. So it is important to know how to search for relevant information. Not every information we see online may be the latest one, its relevance needs to be checked before consuming or sharing it further. 

The cyberspace is interconnected with each other, people can connect here easily. Digital communication is always two-way.  Most of the content has the option to receive feedback. So it is an important aspect of digital literacy to learn effective communication skills for the digital platform. Communication can be both formal or informal in cyberspace. Nowadays, a number of career options require online collaboration and digital communication skills. 

The online behaviour of users also plays an important role. Often people do not realise the consequence of their actions online and take their digital presence for granted. Digital literacy makes people aware to make a safe cyberspace and avoid cyber bullying, abuse and harassment. It is crucial to know about the basic internet safety measures like setting a strong password, maintaining password secrecy, privacy settings in social media, reporting fake accounts etc. 

Digital literacy is being promoted in educational institutions so that the students can find and consume accurate information. The students can access diverse learning content from the digital space, especially from the facilities like the digital library. 

In this constantly changing world of technology, Digital Literacy is a lifelong learning process. The basic knowledge of functioning digitally and constantly learning about the latest updates and features of cyberspace has become essential in today’s world. 

ADDICTION


ADDICTION

Addiction is one of the complex diseases which affects the brain. A person who is exposed to a huge amount of stress gets addicted to consuming substances or looks for the methods that gives him or her the required relief. It is the compulsion of the individual to engage in the specific activity. It leads to harmful sequences  individual’s health and affects his mental state. 

Addiction is said to be the chronic disease which affects the brain and people struggling from this are unable to control their actions and sensible decisions at last which becomes very dangerous to them.


SUBSTANCE RELATED ADDICTION

Tobacco, alcohol, Street drugs(illegally sold drugs that are taken for non-medicinal uses), Prescription drugs(medicinal drugs that are misused

BEHAIOR RELATED ADDICTION

Gambling, Eating, The Internet, Video Games, Work and Sex.


ALCOHOLISM

Alcoholism is also known as alcohol dependence. It is a dabbling addictive disorder.In most of the individuals, it starts with the social drinking which eventually leads to the heavier alcohol consumption. Ethyl Alcohol or ethanol is an intoxicating ingredient found in beer, wine and liquor. It is produced by the fermentation of yeast, sugar and starch. It is a depressant that affects the CNS.

SYMPTOMS

Drinking alone, not able to remember the time, hiding alcohol, need of large quantity of alcohol to feel the effect, nausea, swelling, shaking when not drinking.

EFFECTS

It leads to mental Illness, depression and suicidal thoughts. One of the main reason of alcohol is, it starts inflame the liver and leads to liver cirrhosis. Only a healthy liver is able to regenerate its own cells, the affected liver is unable to regenerate and it becomes damaged. It is able to replace its new cells.


SMOKING CIGARETTES

Nicotine is the one of the most frequently used addictive drugs and the leading disease which causes disability and death in India. 

EFFECTS ON LUNGS

Smoking causes destruction of small hairs present in the upper respiratory truck, which is the trachea. By destruction of this, chemical substances enter into the body, causing infection, cough and lung cancer. It also increases the risk of Crohn’s diseases and formation of gall diseases.

Other effects includes, blood vessel damage in the legs, eyes and loss of eyesight. Smoking causes cancer in the oral cavity, pharynx and bladder.

These are some of the harmful effects which affect the human body due to addiction. 


TREATMENT OF ADDICTION

It involves the management of alcoholism and drug abuse.The Government and Non-Government Organizations in our country which have rehabilitation centres to treat and counsel the drug addicts and alcoholics by means of medical and psychological approaches.

BIO GEO CHEMICAL CYCLE

 

 BIO GEO CHEMICAL CYCLE

We live in the environment where there are both biotic and abiotic components. Abiotic components are the air, water, light and temperature. Biotic is the living components which include human beings. This kind of ecological complex is called as the ecosystem. It deals with the relationships between the organisms and ecology. Thus, the interaction is both dependent on the ecology.


WATER CYCLE

Water is the important source of all living beings. Oceans are the biggest storehouses of water as they evaporate for the formation of clouds. The evaporation process is also due by rivers, lakes and ponds. Condensation is a process in which the watervapour converts to rain. Now the rain water flows and fills all the water resources. 

A huge amount of water is recycled directly without the involvement of biotic components. The sun’s heat and wind movement help to evaporate water from the exposed surface of the oceans. So, the rivers and lakes act as a reservoir here, which finally collects water to the oceans.


NITROGEN CYCLE

Living organism requires both proteins and nucleic acids for their survival. The atmosphere consists of 78 percent of ammonia and plants and animals can only use in the form of ammonia, nitrates or amino acids. This conversion is called the nitrogen cycle. 

The steps involve Nitrogen fixation, assimilation, Ammonification, Nitrification and Denitrification.

Nitrogen fixation is done by Nitrogen fixing bacteria and algae that converts ammonia into nitrates. Nitrogen Assimilation is done by Nitrates that are absorbed by plants are utilized for making organic matter such as proteins and nucleic acids. The process of urea, uric acid, which is released by amines and ammonia is released by the action of bacteria or fungi and it is called ammonification. Ammonia is then converted to nitrites, it is called as Nitrification and then denitrification occurs by reducing nitrate ions into gaseous nitrogen which returns to the atmosphere.


CARBON CYCLE

All living organisms are made up of carbon. The atmospheric carbon dioxide enters into the living world followed by photosynthesis and the carbon is passed. Carbon dioxide is returned back to the atmosphere through the decomposition of dead organic materials and volcanic activities.


OXYGEN CYCLE

Oxygen is important for respiration which contributes 20% of the air in the atmosphere. Enters into the living world through respiration and produces energy. 


Now-a-days we get climatic changes quickly due to the change in one of these cycles. Burning fossil fuels, using limestone for making concrete and more things. If any one of the cycle is disrupted it would be really difficult for the humans. It is purely our responsibility to save the nature!



HOW TO FACE CHALLENGES WITHOUT STRESS?

 

  RESILENCE  

                      (IKIGAI REVIEW)


HOW TO FACE LIFE’S CHALLENGES WITHOUT LETTING STRESS AND WORRY YOUR AGE?




The thing Ikigai says is to pursue your passionhow hard the life goes with hurdles. No matter of giving up. Resilience is the concept which has become influential among psychologists. It is the ability to setback, things without urgency, to pick ourselves and giving meaning to our lives. 

Some people know how to adapt, stay focused on certain objectives, concentrate on things they can’t control and they are called as the resilient people. At some point of life, we all need to face the hurdles, we can’t escape the situations, so proper training for mind and body is to be given. Resilience is essential to confront life’s ups and downs. 

FALL SEVEN TIMES, RISE EIGHT.


EMOTIONAL RESILENCE THROUGH BUDDHISM AND STOICISM

The goal is to control our emotions, pleasures and desires. Though the both of the philosophies are different, both aims is to get rid of ego and control negative emotions. Our pleasures and desires are not the problem, we can enjoy and control them as they don’t take control of us. Controlling emotions have been always watchful who are trying to control themselves.

Imagining negative things and not worrying about them. As a result, you will come to the mindset of what the worst thing would happen?


MEDITATING FOR HEALTHIER EMOTIONS 

Another central theme of Stoicism is Imagining and knowing what we can control and what we can’t? Through serenity prayer.

Most commonly used mantras in Buddhism for controlling negative emotions is OM MANI PADME HUM in which OM represents ego purification, MA purifies jealously, NI purifies passion and desire, PAD purifies bias, ME purifies greed and HUM is the wisdom that purifies hatred.


CONCLUSION

Both Buddhism and Stoicism convey the message that there is nothing about worrying, but we can control  our emotions. Go through and just appreciate things because it is just NOW. The temporary things which are the impermanent ones. Keep your mind the best one to see the flow.


Confliction of one's mind

We all are well aware of the different conflicts in our minds. They arrive like impatient thunderstorms,  one right after the other. The times when there’s isn’t any hope to hold onto, we may thrive by words that might explain our mental states. Although, we often fail to do so and start drowning ourselves into the darkest depths of nothingness. 

One thing that never gets old in such situations is writing down your rough thoughts somewhere away from the eyes of anyone, and reading it later at a better stage or when you start feeling yourself again. 

WAYS TO CLEAR YOUR MIND

In a generation where social status depicts one’s nature and affects their state of mind, we often find ourselves getting lost in the world which we created for others to see us like. We should be capable of creating a difference between what’s imaginary and real, that not only helps us stay sane but provides a boundary to the inevitable confusions.

When we invariably replay a situation and can’t stop thinking about it, or think how we messed up; the more we delve into it the more that situation seems to tighten the blank spaces in our mind and start congesting it.

It’s normal to get stuck in the past and have a lot many things playing in your mind at the same time, our mind has a tendency to work funnily.

Instead of putting yourself in a self-inflicting pain, try performing the enlisted activities which will probably distract the course of your mind for the time being:

  • reconnect with an old friend
  • play and spend time with your pet
  • don’t force yourself to be productive
  • go easy on yourself and do some pampering
  • cook yourself an elaborate meal
  • watch youtube, movies and listen to an upbeat music
  • take a long drive to nowhere 
  • take a walk in nature
  • go out with a friend and hangout
SELF VALIDATION

We are forced to put ourselves in a position where it’s tough to concentrate on peace of mind, by comparing ourselves to the person who is superior to us. But we need to understand the concept of self-satisfaction and being content in what we already have.
We should stop comparing ourselves to others because we are unaware of the life that they have behind the scenes, or away from the eyes of the world. It’s natural to get inferiority complexes but that shouldn’t mess with one’s mind.
The positive motivation or the rush and drag to push ourselves to a better position is healthy, but if it makes one sulk and questions their existence then it won’t take long into turning toxic and harmful for the mental peace. 
You have had enough of the taunts and opinions that society has for you, you don’t have to necessarily add yours to it too. If not others, make yourself so focused and proud in what you do that even your conflictions think twice to reoccur in your mind. 
“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”
― Bernard M. Baruch

DREAMS


 YOUR DREAMS ARE POSSIBLE

                                                    

                                                    



We may be rich or poor, kind or cruel, beautiful or ugly, smart or weak but still we can accommodate a dream. Most importantly don’t ever have a small dream:)Some people may not agree with this rather they would like to criticize on this.

 

IT IS POSSIBLE EVEN IN THE HARDSHIPS:

The biggest fear is how to face the dream because of the present situations we might have right now or the threat of the future, but not let the tomorrow’s dream destroyed by today’s situation because of the fear. The biggest fear is how to face the fear. At once, if we face it with full potential, we will able to shape our future. It is all about the small things which creates a great impact on the future.

 

PAINT YOUR DREAMS:

Painting our dreams is the best way we can do! At once when we come to know what we want at the right time we will be knowing how to get it also. Dreams should be balanced with the holistic vision. With the millions of the resources in the world, plenty of opportunities which we have in the world behind us and it really becomes silly when we start making small or selfish dreams. No one would like to carry waste things in the Audi right! Even though it has the capacity to withstand it, we won’t do it as it does not perfectly. If some things are accepted by many it is not that we are also supposed to do that. Check out your time, area of interest and do great things because we are having power to do that.

 

DISCOVER YOUR DREAM:

When we come to know about what dream is actually, we can start realizing the true power of it. We start living in it to the maximum. Sometimes, we never realize the amazing talent inside us, we are all only learnt to see others talents and admire them which makes us to behave small and worthless before others. This kind of attitude is to be removed once when you realize at once.

Passion is what your dream is! We are able to distinguish between the real and the fake dream. If so, then we are also able to find the way for our dream. Successful persons are those who have a burning passion with dream inside them and that’s why they are successful today and that success should not be a narcissistic one. 

Make a little star in you to shine bright in the darkest times. You are still unique even though we live in the mid of varied of varied people. It is good to dream, but better to dream and work. Faith is might but action is mightier. This is because action speaks louder than words.

 

NOTHING IS OVER UNTIL YOU RACE!

 

     

 

If you have decided to grow and not ready to face challenges and hard times, there is no liveliness in that. No bird goes to a dry land, no cattle go to the empty field, no human can face a dream without the challenge and this is the bitter truth.

Make your environment suitable for your dream. Have likeminded people around you. No matter how hard the life goes or how people comment on your attitude, it is still good to achieve your powerful dream with broad vision.

Don’t work your boss or leader, work for your dream because that can only give you satisfaction.

Don’t wait for your winter, work to change your summer a super cooled one.

“A gem cannot be polished without fiction, nor man without trials”, start facing your challenges and achieve your dreams.

 

                                                                                                                                

 

 

 

  

 

 

  

JAPANESE – ANTIAGING SECRET

                       IKIGAI – review on anti aging


IKIGAI – YOUR PURPOSE IN LIFE      

                                                                            

It tells about the secret to a long and happy life, gives  the real meaning of life. Japanese culture which is unique, says that there should be purpose in life and there is no retirement for that.  

THE SECRET

HARA HACHI BU – sayings in Japanese which is repeated before eating, meaning full your belly to the half. They stop eating when their stomach is half filled. The way of serving food is also unique in their culture that is food is served in five cups, initially they will have the feeling like they have more food, but when they eat that they will always feel like half filled. The pleasure of short term like eating snacks is avoided by them.

MENS SANA IN CORPORE SANO –  a sound mind in a sound body. It says the truth that both are mind and body are interconnected and is important for us to keep them active. Physical exercise can help one get out of mental stress. If one exercises regularly his neurons are active in the sense that he is able to adapt to the new environment easily, On the other case, the person who lacks exercise will be lacking inactive state of mind as the connected neurons don’t act accurately as a result the person is unable to adapt the surrounding.

THE STRESS

Research reveals the truth that stress is the primary cause of aging. Stress promotes cellular aging as the cellular structure telomere is affected and Premature aging is acquired by stress as the cells are unable to regenerate. The greater the stress, the greater is the degenerative effect on cells. 

The ancient people had a high dose of cortisol and adrenaline, which comes in the danger moments and makes the body healthy. As Modern humans due to stress we acquire low doses of cortisol flowing constantly throughout the body, which finally results in health problems.

Threats lead to stress, Stress leads to digestive problems. As Prevention is always better than cure, we can avoid stress before that comes into us. We can attain the state of peace by regular practice of exercise, yoga and self care. Change is the process, we need to adapt it for the progress. 

THE SECRET TIPS

Walk at least 30  minutes a day.
Replace digital with real.
Have a healthy diet.
Make a conscious routine
Workout, play and have fun.

THE ATTITUDE

The key element of  keeping the body young is by keeping the mind active. Escaping from difficulties or situations in life will yield nothing productive rather coming out from the cave of comfort and fear will help the brain to train it in a way of differentiating approaching problems.
People who live the longest have two unavoidable traits in common; a positive attitude and a high degree of emotional awareness, i.e., facing challenges with a positive outlook and are able to manage their emotions are on their way to longevity.

‘LIVE LONG, STAY HAPPY, STAY BLESSED’

MARKETING MANAGEMENT

 MARKETING MANAGEMENT

 

Marketing is the process which is never ending as it meets the needs and gives profit.

Companies profit purely depends upon marketing strategy and that needs to clearly done by the markets to move forward.

Understanding management is  based on production, selling and product concept. 

Innovation is critical, but we cannot leave it as optional because we all know its worth. Such kind of innovative ideas play an important role in marketing.

A dynamic relationship connects the stakeholders groups. A smart company creates a high level of satisfaction, which leads to high quality products and services.

FROM PLAN TO ACTION

Forecasting marketing demand with market expenditure which actually occurs at one level determines the functions of the organization.

Planning helps to design the objectives, the alternative decisions, and the long term good will. It also helps to analyze the future demand and What kind of product is the organization going to launch and forecasting the customers perception.

MARKETING COMMUNICATION

Marketing communication is which the firms attempt to inform the customers about their products. In this technological environment, advertising is the main element.
Advertising can be done by various modes by print media such as magazines, using broadcast media, network media such as wireless, cable and through electronic media and displaying it.
Now-a-days, the widely used communication mix in marketing is online and social media marketing, Mobile marketing and database marketing.

Digital marketing, is the technique of utilizing internet and technology to achieve the marketing objectives. Customers can reach you at any time by adverting online.

The campaign in advertisement involves the communication as it is digitally involved. Promoting our brands to the next level, Getting needs of the customer, making them feel delight towards the product are also easily achieved in digital marketing.

Widely used digital marketing includes SEO which is the search engine optimization, social medias like Instagram, face book where a lot of people see in terms of posts.

Performing set of actions to get revenue with the web applications really becomes easy when you learn certain skills in marketing.

Tools for digital marketing includes Google analytics, Dropbox, Mail Chimp

MARKETING – how to excel?

In order to excel in the system we need to have certain set of data  which are regularly collected  on information basis about the marketing environment to enrich our field.

Marketing deals with segmentation, targeting and positioning. Segmentation is used for identifying the geographic, demographic, psychographic aspects. Targeting deals with concentrating. Positioning is having strategic advantage which helps to maintain brand image.

SKILLS 

social media management
creativity 
communication
Video making
MANAGE – ONLINE, SOCIAL MEDIA AND MOBILE MARKETING


Online marketing will be cos effective in achieving the objective. Websites, display and electronic mail are the options.
Company must design the website and upload their products and need to commercialize it in the competitive industrial world.
Displaying ads are the important components in the online marketing as they are short which contain the companies information and their websites.
Next comes the Email which allows the marketers to communicate. They must be timely targeted towards the audience.
Social media platforms plays an important role in communication. The widely use platforms are online forums, blog networks and social networks.
Online forums come in all shapes as either they are created by the group of consumers who are under affiliations or with the sponsors.
Blog networks such as Gawker media offers a variety of choices. However, the company now creates an individual blog for their usage and track consumers to endorse about their product.
Social networks such as face book, linked in, twitter also helps to generate posts and videos and helps to maintain the brand identity towards the consumers. They are very effective and new users are also added for the marketers.
Mobile marketing  by the smart phones and tablets makes to customize according to the demographic and consumer behavioral characteristic basis. 
 Mobile marketing is unique because it is a one tied user and virtual is on always which can be carried out anywhere.
The ads preferred must be bright and colorful but not with many colors. Brand make have a logo either in the bottom or at the center. It must only have 50% of the occupancy and avoid complex viewing experience and be comfortable for the viewers.
MARKETING IS AN ART – PRACTISE IT AND YOU WILL BE ABLE TO CRACK IT!

WHY SCHOOLS DON'T TEACH ABOUT MONEY

      MONEY HOW TO MAKE IT?

HAVE YOU EVER IMAGINED THE WORLD WITHOUT MONEY?

 TWO MINUTES IMAGINATION-HOO! IAM OUT OF CONTROL., AFTER TWO MINUTES,

COMING TO  REALITY., YES, OFFCOURSE NOT, RIGHT! WHAT IS IT ACTUALLY?

 AN EXCHANGE MEDIUM WHICH WE PEOPLE USE ON SURVIVAL BASIS IS CALLED MONEY.

WHAT SCHOOLS LACK?

                                                          

The term school is something which gives education. The ultimate learning process starts here. Nowadays schools teach us how to solve mathematical problems but not financial problems which comes to reality.
Something missing which is important and that must never be an optional one. Yes, that’s learning to make money AS MONEY IS ALWAYS ULTIMATE.

As, schools play a major part they are the ones who can guide growing children, but the sad truth is the Society knowingly or unknowingly plays an important role in our lives.

The theme is schools are framed by the government. If they make it compulsory No one is unable to stop that. 

FINANCIAL PROBLEMS

                                                                                   
Every human in the earth have problems, But when it is financial problems, people become mentally stressed a lot. It is only because of debts alone. If we scrutinize it the origin will be lack of knowledge in handling the financial problems.
Every year the suicide cases due to the financial problems are increasing in spite of pandemic as this is 2021, people actually don’t know how and what to do in toughest situation. Some seek advises from their nearby ones, Others face it without much care and some others are not serious at the initial stage as if nothing happened to them.

INDIVIDUALS NEED

It is schools responsibility to identify the individuals interest and upgrade children on the basis of learning along with life skills which plays an important role when they come into real life. 
Some may not like 9-5 work but they still work because they want money, their basic needs are to be satisfied.
On the other hand there are still people who don’t work regularly but still they have money and they have a demand more than their needs. How is this possible? They still learn to  earn money smartly and this is also not taught in schools. But still How? This is the most important question to be noted carefully.
Such kind of people think smartly on stocks, investments and on certain assets which always have an appreciated value.

HOW TO SOLVE IT?

Though many students are not interested in certain subject they are forced to learn it. But Finance being an important life skill and not taught in schools like how to handle it, really make a sense right!
They all needed to be sorted out carefully and taught at the being stage of our life. Off course, parents have an important responsibility to guide them in the financial aspects at the early stage of their life as conveying them their problems and how they are handling it. By doing so, they start thinking and generate ideas on their future investments.

THE CHANGES

The only things that is constant in the world is changes and that is called as the progress. The thing which we can give to our next generation is the financial learning. We can make them better by changing the vision which we tend to learn in our childhood but unfortunately we lack it.
As a next generation parents, its our responsibility to make our children to invest in value education and give them financial knowledge
Giving them financial skills and making that as a habit will surely make a drastic change in the society.
As we live in the 21st century we have technological in our hand. We can grow it with good vision and make our future generation financially stable.
YES, WE WILL START IT RIGHT NOW!




To whom the world belongs?

Biggest Landowner

Owning a piece of land in the world is a dream for many people. People having their own place for settlement is the daily struggle. Many Country politics are revolving around settlements, refugees and Wars for acquiring other colonies are daily news.
But do you know who own not only a piece of land but multiple countries?

Owner of 16 Countries

The world’s biggest Landowner is Queen Elizabeth II, who legally owns about 16.6% of the Earth’s land surface. She is the only person on the earth who owns multiple countries.
Queen Elizabeth II serves as the Head of State of United Kingdom, Barbados, Antigua and Barbuda, Australia, Bahamas, Belize, Canada, Grenada, Jamaica, New Zealand, Papua New Guinea, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Solomon Islands and Tuvalu.
These nations are termed as “Commonwealth Realms”. These nations were former British colonies. The British sovereign retains the position she holds in the United kingdom that of the Head of State. As in Britain, this is largely a ceremonial role from day to day.

Many nations have withdrawn from the Queen’s rule before as like that from these 16 current nations, Barbados has announced that it will remove Queen Elizabeth II as the country’s head of state and become Republic by November 2021.
After which Queen Elizabeth II will own 14 Countries in addition to the home country United Kingdom. 

What if it rains diamond instead of water?

Rain of diamonds

We people live in Earth experience rain more often. It brings out joy to some and sorrow to some. Climates changes and all other factors are becoming reasons for acid rains in urban areas and many rural areas are turning into desert without rain. 

In those areas, raining of water itself considered as precious thing like diamond whereas in Saturn the rain is not made of water instead they rain diamonds.

[Courtesy: Discovery news]

Saturn and it’s diamonds

Scientists believe that there are about 10 million stones like this in the atmosphere of Saturn. Every year about 1,000 covered rocks rain down in Saturn as stated by NASA. So, Why it rains diamond in Saturn? Are they the real diamonds?
Saturn, the planet with rings has these diamonds rocks in its atmosphere. These rocks are formed because of the gaseous mass present in the atmosphere, they are very intense. When the lightning storm occuring in the planet strikes the Methane(CH4) gas, it converts it into soot like compound which contains mostly of Carbon molecules.
When the Saturn rays which are extremely high in temperature hits the Soot, they break the molecules separating the Carbon and Hydrogen. The newly formed compound will be heavy and is attracted by the gravity. 
The falling compound is subjected to high pressure and increase in temperature transferring Carbon to Graphite and then into Diamonds while falling to the surface. This is how it rains Diamond in the six planet of the Solar System.
The large diamonds are in centimetres which are suitable for a diamond ring. These diamonds fall on the surface of the planet. 
Who knows may be in the future diamonds would be harvested in Saturn.
Studies state that as like Saturn,  planets like Jupiter, Uranus and Neptune also rain diamonds.

Poverty and Social Life

 

        

               POVERTY AND SOCIAL LIFE

What is poverty?

Poverty is the state of not having enough material possessions or income for a person’s basic needs. Poverty may include social, economical, and political elements.   

Absolute poverty is the complete lack of the means necessary to meet basic personal needs, such as foodclothing, and shelter. The floor at which absolute poverty is defined is always about the same, independent of the person’s permanent location or era.

Relative poverty occurs when a person cannot meet a minimum level of living standards, compared to others in the same time and place. Therefore, the floor at which relative poverty is defined varies from one country to another or from one society to another.

Effects of poverty-

Issues like hunger, illness, and poor sanitation are all causes and effects of poverty. That is to say, that not having food means being poor, but being poor also means being unable to afford food or clean water. The effects of poverty are often interrelated so that one problem rarely occurs alone. Bad sanitation makes one susceptible to diseases, and hunger and lack of clean water makes one even more vulnerable to diseases. Impoverished countries and communities often suffer from discrimination and end up caught in a cycle of poverty.

 Effects of poverty on health-

 Over 10,000 children die every day because they live in poor housing.

Without effective sanitation in their home, children are especially vulnerable to life-threatening diarrhea and intestinal infections. And in houses where there’s insufficient ventilation, people are especially vulnerable to respiratory diseases.

Clean, warm homes provide protection from the elements and help improve a family’s health by preventing illness and diseases such as tuberculosis, diarrhea, and malaria. Families who live in a properly constructed home are less likely to fall prey to such diseases and are better equipped to recover from any illnesses they may contract. It goes without saying that the mental health of individuals and families is greatly improved when physical health concerns are taken away.

Effects of poverty on education and schooling

Home gives children opportunity for the future by providing a stable foundation where they can study and do as well as they can at school.

Children are also able to develop into responsible adults as they experience security and see their own parents taking care of the home. For adults, home is key to maintaining employment and provides opportunities for income generation by the creation of home-based small businesses.

Effects of poverty on children and families

Home is indeed where the heart is and a stable, well constructed home is at the center of family life.

When families have a home where they feel safe and secure they will draw together as a family unit to love and support one another. There is also an added sense of pride and dignity that comes with a decent home which translates to a hopefulness for the future well being and success of the family.

There is plenty enough research showing that growing up in an unsafe environment not only affects children’s health seriously but also as a result of this the attendance at school (and ability to get a degree or diploma).

Perspectives-

Economic theories-

Causes of poverty are a highly ideologically charged subject, as different causes point to different remedies. Very broadly speaking, the socialist tradition locates the roots of poverty in problems of distribution and the use of the means of production as capital benefiting individuals, and calls for redistribution of health  as the solution, whereas the neoliberal school of thought is dedicated the idea that creating conditions for profitable private investment is the solution. Neoliberal think tanks have received extensive funding, and the ability to apply many of their ideas in highly indebted countries in the global south as a condition for receiving emergency loans from the International Monetary Fund.

Environmentalism-

A report published in 2013 by the world bank, with support from the climate and development knowledge network, found that climate change was likely to hinder future attempts to reduce poverty. The report presented the likely impacts of present day, 2 °C and 4 °C warming on agricultural production, water resources, coastal ecosystems and cities across Sub-Saharan Africa, South Asia and South East Asia. The impacts of a temperature rise of 2 °C included: regular food shortages in Sub-Saharan Africa; shifting rain patterns in South Asia leaving some parts under water and others without enough water for power generation, irrigation or drinking; degradation and loss of reefs in South East Asia, resulting in reduced fish stocks; and coastal communities and cities more vulnerable to increasingly violent storms.  In 2016, a UN report claimed that by 2030, an additional 122 million more people could be driven to extreme poverty because of climate change.

Spirituality-

Among some individuals, poverty is considered a necessary or desirable condition, which must be embraced to reach certain spiritual, moral, or intellectual states. Poverty is often understood to be an essential element of renunciation in religions such as Buddhism, Hinduism (only for monks, not for lay persons) and Jainism, whilst in Roman Catholicism it is one of the evangelical counsels. The main aim of giving up things of the materialistic world is to withdraw oneself from sensual pleasures (as they are considered illusionary and only temporary in some religions – such as the concept of dunia in Islam). This self-invited poverty (or giving up pleasures) is different from the one caused by economic imbalance.

Some Christian communities, such as the Simple Way, the Bruderhof, and the Amish value voluntary poverty; some even take a vow of poverty, similar to that

of the traditional Catholic orders, in order to live a more complete life of discipleship.

 

 

 

 

 

Power of advertisement (विज्ञापन की शक्ति)

 विज्ञापन को दुनिया भर के उपभोक्ताओं को नियंत्रित करने के लिए सबसे शक्तिशाली, प्रेरक और जोड़-तोड़ करने वाले उपकरण के रूप में परिभाषित किया गया है।  यह संचार का एक रूप है जो आम तौर पर संभावित ग्राहकों को उत्पाद या सेवा के किसी विशेष ब्रांड को खरीदने या उपभोग करने के लिए मनाने का प्रयास करता है।  पूरे वर्षों में समाज पर इसका प्रभाव अद्भुत रहा है, खासकर इस प्रौद्योगिकी युग में।  लोगों की आदतों को प्रभावित करना, झूठी ज़रूरतें पैदा करना, हमारे समाज के मूल्यों और प्राथमिकताओं को लिंगवाद और नारीवाद से विकृत करना, विज्ञापन अपने शिकार का शिकार करने के लिए तैयार एक जहरीला सांप बन गया है।  हालांकि, दूसरी ओर, अर्थव्यवस्था और समाज की मदद के रूप में विज्ञापन का सकारात्मक प्रभाव पड़ा है।

विज्ञापन संचार का एक रूप है जिसका उद्देश्य दर्शकों को उत्पादों, सेवाओं या आदर्शों को खरीदने  करने के लिए प्रभावित करना है।  इसमें किसी उत्पाद या सेवा का नाम शामिल है और उस उत्पाद या सेवा से उपभोक्ता को कैसे लाभ हो सकता है, लक्षित बाजार को उस विशेष ब्रांड को खरीदने या उपभोग करने के लिए राजी करना।आजकल, कई कंपनियां ग्राहकों को आकर्षित करने के लिए विज्ञापन का उपयोग कर रही हैं और यह उत्पाद या सेवाओं के जीवन चरणों के दौरान एक महत्वपूर्ण भूमिका निभाती है।  किसी कंपनी के लिए अपने नए उत्पाद या सेवाओं को बढ़ावा देना बहुत मुश्किल है यदि वे बिना उचित प्रचार के प्रचार करते हैं।  उदाहरण के लिए, परिचय चरण के दौरान, कंपनी को यह सुनिश्चित करने की आवश्यकता होती है कि विज्ञापन आकर्षक है और ग्राहकों को नए विचार देने में सक्षम है और साथ ही दूसरे चरण में जाने में सक्षम है, जो कि विकास चरण है।  उत्पादों या सेवाओं की वृद्धि अत्यधिक विज्ञापन पर निर्भर करती है।  अंतिम चरण पतन चरण है।  उत्पादों या सेवाओं पर ग्राहकों की रुचि बनाए रखने के लिए इसे और अधिक प्रचार या विज्ञापन करने की भी आवश्यकता है।  यदि कंपनी ऐसा करने में विफल रहती है, तो उत्पादों की बिक्री कम हो जाएगी और कंपनी को नुकसान होगा।  इससे हम यह निष्कर्ष निकाल सकते हैं कि विज्ञापन कितना महत्वपूर्ण है और यह अन्य मार्केटिंग टूल में सबसे प्रभावशाली उपकरण है।
विज्ञापन मानवीय भावनाओं और घमंड के माध्यम से काम करते हैं और यह मनोवैज्ञानिक रूप से कमजोर दिमाग वाले लोगों के लिए एक प्रलोभन में बदलने की अपील करता है।  उदाहरण के लिए, यदि कोई व्यक्ति घर पर टीवी देख रहा है, बहुत सहज और अचानक, किसी भी तरह के खाने-पीने का प्रचार करने वाला एक विज्ञापन आता है, तो वह व्यक्ति कुछ ही मिनटों में भूखा-प्यासा हो जाएगा।  विज्ञापन ने उनके दिमाग को प्रभावित किया, जो कि विज्ञापन ने उन्हें करने के लिए प्रेरित करने के लिए एक अनैच्छिक प्रतिक्रिया को उकसाया।
कंपनियां विज्ञापन के विभिन्न माध्यमों को चुन सकती हैं, जैसे समाचार पत्र, पत्रिका, ऑनलाइन आदि में विज्ञापन के माध्यम से।  यह सब उस लागत पर निर्भर करता है जो कंपनी भुगतान करने में सक्षम और इच्छुक है।  आधुनिक विज्ञापन रणनीतियों में, यौन, सदमा, भावनात्मक, भय और हास्य जैसी विभिन्न अपीलें शामिल हैं।  ये अपील बड़े दर्शकों के बीच उच्च ब्रांड जागरूकता और ब्रांड पहचान को बढ़ाती है।  हालांकि, इनमें से किसी भी अपील का उपयोग करते समय हमेशा एक व्यक्ति शामिल होता है या तो कोई अज्ञात या ज्यादातर मामलों में एक प्रसिद्ध व्यक्ति होता है।  (मैकक्रैकन, 1989) के अनुसार, एक प्रसिद्ध व्यक्ति का उपभोक्ता के खरीद व्यवहार पर अधिक प्रभाव पड़ता है।
सेलिब्रिटी विज्ञापन में शामिल

 मशहूर हस्तियों को एंडोर्सर्स के रूप में इस्तेमाल करने का कारण उनके विशाल संभावित प्रभाव के कारण है।  अन्य एंडोर्सर प्रकारों की तुलना में, प्रसिद्ध लोग उच्च स्तर का ध्यान और स्मरण प्राप्त करते हैं।  वे एक कंपनी के विज्ञापन के बारे में जागरूकता बढ़ाते हैं, ब्रांडों के प्रति सकारात्मक भावनाएं पैदा करते हैं और उपभोक्ताओं द्वारा उन्हें अधिक मनोरंजक माना जाता है।  इसके अलावा, विज्ञापन में एक सेलिब्रिटी का उपयोग करने से उपभोक्ताओं के ब्रांड दृष्टिकोण और खरीद के इरादे पर सकारात्मक प्रभाव पड़ने की अधिक संभावना है। सेलिब्रिटी एंडोर्सर आधुनिक मार्केटिंग की एक सर्वव्यापी विशेषता है।  वास्तव में, मशहूर हस्तियों द्वारा समर्थन का उपयोग करना कोई नई घटना नहीं है (मेहुलकुमार, 2005)।  वर्तमान उद्देश्य के लिए, सेलिब्रिटी एंडोर्सर को किसी ऐसे व्यक्ति के रूप में परिभाषित किया गया है जिसे सार्वजनिक मान्यता प्राप्त है और जो किसी विज्ञापन में इसके साथ प्रदर्शित होकर उपभोक्ता की ओर से इस मान्यता का उपयोग करता है।
इसके अलावा, मशहूर हस्तियों के पास अपनी छवि को विज्ञापित किए जाने वाले विशिष्ट उत्पाद में स्थानांतरित करने की क्षमता होती है।  कई कंपनियों ने मार्केटिंग कम्युनिकेशन टूल के रूप में सेलिब्रिटी एंडोर्समेंट के महत्व को महसूस किया है।  इन विज्ञापन उपकरणों का उपयोग करके, एक कंपनी बड़े दर्शकों के साथ-साथ अल्पावधि में बढ़ी हुई बाजार हिस्सेदारी के बीच उच्च जागरूकता उत्पन्न करती है।  इसके अलावा, सेलिब्रिटी विज्ञापन उन कंपनियों के लिए वित्तीय रिटर्न में भौतिक रूप से सुधार कर सकते हैं जो उन्हें अपने विज्ञापन अभियानों में नियोजित करते हैं
सेलिब्रिटी एंडोर्सर्स का महत्व, हालांकि, इस तथ्य में निहित नहीं है कि उनका उपयोग उन फर्मों द्वारा किया जाता है जो राजस्व बढ़ाना चाहते हैं, लेकिन ये हस्तियां किसी कंपनी, ब्रांड या उत्पाद के मूल्य को कैसे जोड़ती हैं।  हस्तियाँ अर्थ हस्तांतरण की प्रक्रिया के माध्यम से मूल्य जोड़ती हैं।  अर्थ ट्रांसफर मॉडल से पता चलता है कि मशहूर हस्तियां समाज में जिस प्रकार की भूमिकाएं निभाती हैं और साथ ही उन्हें मीडिया में कैसे चित्रित किया जाता है, के माध्यम से एक व्यक्तित्व का विकास होता है।  सामूहिक रूप से, सांस्कृतिक रूप से गठित समाज तब मशहूर हस्तियों को अर्थ प्रदान करता है ।  जब सेलिब्रिटी किसी उत्पाद का समर्थन करते हैं, तो किसी विशेष सेलिब्रिटी के आसपास विकसित अर्थ – या कम से कम विज्ञापनदाताओं द्वारा इसकी उम्मीद की जाती है – किसी कंपनी, ब्रांड या उत्पाद को स्थानांतरित करना।  इस प्रकार, जब कोई उपभोक्ता किसी सेलिब्रिटी के साथ पहचान करता है पहचान तब होती है जब कोई व्यक्ति किसी अन्य व्यक्ति से प्रभाव स्वीकार करने के लिए तैयार होता है , वह अपने स्वयं के जीवन के लिए इन हस्तांतरित अर्थों में से कुछ का दावा करने की उम्मीद में उत्पाद खरीदता है। 
यह सच है कि विज्ञापन एक शक्तिशाली तंत्र रहा है जो हमारे पूरे समाज के मूल्यों और प्राथमिकताओं को विकृत करता है।  दूसरी ओर, विज्ञापन लोगों को कई मुद्दों के बारे में शिक्षित करता है।  राजनीतिक दृष्टि से, यह लोगों को एक उम्मीदवार के लिए वोट करने के लिए राजी करता है

Must Do activities for College Student

As a college student and a teen you are at the most important entropy peak of your life, because it’s the turning point moment in your life where you can, build the best version of yourself and excel in life.

So for doing that there are lots of ways and methods to do that but the basic things which we can add up in our daily life routine and it will definitely proved to be an asset in your life.


1. Planning The Day.

At this young age we mostly focus on enjoying life and not taking thing’s seriously and we end up wasting lots of time. So have a fixed sleeping routine, plan your Daily work schedule and stick to it. Because this will not only make you productive but also saves lots of time to enjoy, because enjoying is also necessary for healthy and happy life.

2. Daily Exercise or Workout 

It is mandatory for everybody to exercise daily, whether its Gyming or doing Yoga thats your choice. Because for working productively you need to be healthy. So, try to sleep early at night and wake up early in the morning, so that you can complete your exercise at morning it will be better, otherwise its your choice but perform your exercises daily.


3. Gain Knowledge, Out of your syllabus.

It means that don’t only stick to the college course material, follow your passion and work on it by taking help of books, articles, journals, online courses, etc. Because it will not only make you happy but also provide you a special recognition in your group.

4. Real Life experiences 

Try to gain some real life experiences by others people experiences, they can be your family members or someone unknown to you. Watch various Podcasts, interviews etc. This will help you tremendously in your personal and Professional life both.

5. Be Socially active

Don’t be the book worm always. Divide some time to your activities, be socially active and available to people around you by various social media sites like LinkedIn, Facebook, Instagram, etc. This will help you being connected with others and also let you updated with whats happening in the world amd also let you aware of different opportunities .

6. Be Spiritual 

Now with this, I mean that you should believe in the different kinds of energies around you, whatever the from may be that’s your choice and be thankful for what you have in life. Because it will help you in being happy from inside and makes you a humble person, who is free from problems like stress, anxiety in life.

That’s it!, these are the must do things which will help us develp ourselves and a happy environment for society.

Thank You 🙂

 ॐ नमः शिवाय

Article Written by: Ratan Kumar Ojha