Bryant & Stratton College offers areas of specialization in the general business management degree program. Each of the four disciplines can lead students down a very different career path. Take a look at these descriptions of each career field and what students who graduate from these programs can expect in their future.
Project Management: The opportunities available to students who study project management are phenomenal, said Leslie Bishop, program coordinator.
Project managers do exactly what the title says, they lead projects. That may mean working in an office, on a construction site, or on virtually any project, anywhere on the planet. The crux of this job is to be the point person who can walk into any department, in any organization, look at how the work is processed and figure out how to fix it and make the process flow better.
Students who earn a degree will graduate and be able to immediately take the exam to earn their project management certification
. Once employed, project managers gain valuable on the job experience to work toward earning more certifications. Bishop said the accolades earned by project managers are recognized globally.
Marketing: In case you hadn’t noticed, social media is huge. And the marketing industry is firmly focused on moving advertising dollars from billboards and newspapers to Facebook, Twitter and other online formats. Bishop said companies are hiring graduates who are fluent in the language of technology.
“Organizations are looking for people who can come out and set up Facebook and Twitter and post responds to clients and customers,” Bishop said. “And that can pay very well.”
There still are traditional marketing careers where graduates work as well, to include sales manager, account manager, sales representative and director of marketing. Whatever career path marketing graduates choose, Bishop said they should strive to sit for a voluntary exam with the American Marketing Association
. This accolade is a symbol of marketing excellence and boosts an individual’s marketability during a job search.
Ecommerce: Again, as technology has changed the marketplace, Bryant & Stratton’s degree programs have kept pace, allowing students to learn the ins and outs of the online marketplace. Bishop said students will study topics such as supply chain management, internet marketing, online transaction processing, inventory management systems, data collection systems virtual storefronts and online catalogs.
She added that Ecommerce graduates will not set up websites or work as accounts but rather will focus on careers that allow them to be part of the mechanism of a business as it works with other companies.
“If you are looking to break into an internet-based company, this is a good place to start,” she said.
Human Resources: Professionals in the human resources field take care of employees. And within that niche, there are several avenues of concentration.
Bishop said Bryant & Stratton graduates who earn an HR specialty will probably begin their career as an HR assistant in an entry level job. There they will be exposed to payroll, collection and verification of timesheets, human resources, compensation and benefits and recruiting. And it is here where they can find their passion and begin to move their career forward.
“There are so many aspects to HR,” Bishop said. “HR at the strategic level impacts the entire system of an organization. HR is limitless.”
No matter what path students choose with the general management bachelor’s degree, there are boundless opportunities to grow, learn and advance.