The mass communication is the study of mass media. Mass media include newspapers, magazines, television, movies, radio etc. The mass media transmits information to a large number of people simultaneously.
The mass media has several functions. It can be used to highlight issues, create awareness, entertain people, analyze political progress, and is also known to create new social norms. The mass media can influence people’s actions in both good and bad ways. They are therefore responsible for exercising care and monitoring while disseminating information.
For example, in the case of the assassination of Aarushi (Noida) that shocked the country last year, some media outlets went so far as to dismiss their traditional roles and take on the roles of investigative organizations. Things have gotten to the point where some angry members of the public are demanding state laws from the media by slandering the parents of a dead daughter.
In this case, initially, the media, with the help of unconfirmed facts and false information, were able to temporarily influence public opinion which led them to believe that the parents were the ones who were killed. This is widely reported in the media. At the same time, in the case of Jessica Lall and Nitish Katara, the media played a major role in getting the suspect to write. The implication of this is that most media outlets can play an important role in society as long as they are responsible and not discriminated against.
In recent times, the media has become increasingly effective in addressing issues. Reporting dates just gone. In its place there are newly focused media looking for active participants in solving the burning issues of the day. The ‘Times of India’ is an excellent example.
Its ‘lead India’ campaign to identify Indians with leadership credentials to lead the country and his recent ‘Teach India’ campaign to include everyone in his quest to promote literacy among flawless segments are commendable. This is a very big media. Today the media has become a forum for ordinary men to voice their concerns in a way that will be heard by those who are important.
During the Great Depression of the 1930s, US President Roosevelt used social media as a radio to strengthen the morale of the American people. In Germany, however, Hitler used mass media to obtain permission to become his oppressive Nazi regime. So big media can be a tool for achieving good and bad intentions