Graphic design

Graphic design is the process of visual communication and problem solving through the use of type, space and image. The field is considered a subset of visual communication and communication design but sometimes the term ‘graphic design’ is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols and images to create a visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (design) which are generated. Common uses of graphic design include identity, publications, print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example a product package might include a logo for other artwork organised text and pure design elements sketches images shapes and colour which unified the piece. Composition is one of the most important features of graphic design specially when using pre existing materials or diverse elements.


A graphic design project me in work to stylisation and presentation of existing text and either pre existing imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital forms which involves the use of visual arts typography and page layout techniques for publications and marketing for example a newspaper story begins with the journalist and photo journalist and then becomes the graphic designer job to organise the page into a reasonable layout and determine if any other graphic element should be required. In a magazine article or advertisement often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout or the designer may utilise stock imagery or photography. Contemporary design practice has been extended to the modern computer. Nearly all popular and ‘industry standard’ software programs used for graphic design since the early 1990’s are products of Adobe systems incorporated. They are Adobe Photoshop (a raster based program for photo editing), Adobe illustrator (a vector based program for drawing), Adobe InDesign ( a page layout program) and Adobe Dreamweaver (for webpage design).

Another major page layout tool is QuarkXPress (a product of Quark Inc. a separate company from Adobe). Both QuarkXPress and Adobe InDesign are often used in the final stage of the electronic design process. Raster images maybe edited in Adobe Photoshop, logos and illustrations in Adobe illustrator and the final product may be assembled in one of the major page layout programs. Most graphic designers entering the field since 1990 are expected to be proficient in at least one or two of these programs.

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Graphic design career paths cover all ends of the creative spectrum and often overlap. Employment within graphic design in walls workers performing specialised tasks such as design services publishing advertising and public relations. The main job responsibility of a graphic designer is the arrangement of visual elements in some type of media. The main job titles within the industry can vary and are often country specific. They can include graphic designer, are director, creative director former animator and the entry level production artist. Depending on the industry served commerce responsibilities may have different titles such as DTP associate and graphic artist But despite changes in the title graphic design principles remain consistent who start the responsibilities may come from early to specialised skills such as illustrations photography animation or interactive design. Today’s graduate in graphic design students are normally exposed to all these areas of graphic design and I guided to become familiar with all of them as well in order to be competitive. Graphic designers will face strong competition when applying for positions for organizations look for candidates with convincing talents and college level education post of field requirements consist of having strong portfolio and bachelors degree first of graphic designers can work in a variety of environments while many will work in companies devoted specifically to the industry such as design consultancies or branding agencies, others may work in publishing, marketing for other communication companies. Increasingly, special sense the introduction of personal computers to the industry commerce many graphic designers have found themselves working in non design oriented organizations as in house designers. Graphic designers may also work as freelance designers, working on their own terms, prices, ideas etc. A graphic designer reports to the art director, creative director or senior media creative. As a designer becomes more senior, he/she may spend less time designing media and more time leading and directing other designers on broader creative activities such as brand development and corporate identity development. Senior designers are often expected to interact more directly with clients, for example taking and interpreting briefs.

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