Day: June 26, 2021

agriculture

Agriculture is both art and science of cultivating plants and livestock i.e., growing crops and raising livestock. The cultivated plant and animal products are marketed for people use. Agriculture provides the most of world`s food and fabrics. It also provides leather, wood and paper products also.

Before agriculture, humans were filling their stomach by searching for food here and there, wandering and hunting like every other animals. But 11,500 years ago humans gradually stared learning growing cereals and roots and started to settle down in one place. They also started domestication of animals around 10,000 years ago. according to scholars first domesticated plant was rice or corn. And first domesticated animal would be dog , which helped for hunting. After dogs, sheep, goats, pigs and cattle were also domesticated. first animal domestication was for meat but then gradually usage of milk and fur also started. Oxen were then domesticated for pulling and transportation.

” You know, farming looks mighty easy when your plow is a pencil, and you’re a thousand miles away from the corn field.”

Dwight D. Eisenhower

Agriculture enabled production of large amount of food which may have motivated humans to settle down and shift to agriculture for survival . But scholars think climate change made that shift happen. Production of in large amounts may have introduced the concepts of stocking for future and trading. Barter system, the exchange of products and services arose and this may have promoted growing different products. Wherever the agriculture flourished, humans came in groups and the economy and trade grew, small villages were formed and civilizations happened.

“When tillage begins, other arts follow. The farmers, therefore, are the founders of human civilization.”

Danial Webster

Development of tools are also one of the things that accelerated the growth of agriculture. Fire is one of the greatest invention and earliest tool used in agriculture. Small equipment like axes of bone, stone, iron, bronze were invented. To store the products, pots and vessels were made. Around 5500 BCE Mesopotamian farmers developed simple irrigation. A not so famous tool called shaduf, was important for irrigation and now also it is used in some parts of the world. Jethro Tull from England invented horse drawn seed drill which helped to replace planting seeds with hands. Cyrus McCormick invented mechanical reapers that helped to modernize grain cutting process.

Now, new inventions of science and technology have revolutionized agriculture. Some of the ancient cultures knew breeding of animals and plants from centuries. Gregor Mendel’s experiments then proved that crops can be improved through implementation of techniques of genetics. Scientific advances of the modern world increased the yield to an another level. introduction of gasoline and electricity and machinery powered by them replaced animals.

Further introduction of chemicals to control pests and protect crops from getting ruined increased the shelf life of the food products. Synthesis of fertilizers with elements that are essential for plants growth like potassium, nitrogen, phosphorus further increased yield. Development of different and new strains by genetic modification lead to the green revolution. Dr. Norman Borlaug is father of green revolution of the world. For India, M. S. Swaminathan, popularly known as father of green revolution, lead to the latter by producing a new strain of wheat.

agriculture is the backbone of any economy. growing population of every region will have basic necessities to be fulfilled and agriculture is holds the power to provide all that. Improvement in agriculture increases food security of the country and hence its prosperity.

5 marketing strategies adopted by nike

Nike was initially founded as Blue Ribbon Sports. It was almost named Dimension Six. Later the company was named Nike, after the Greek winged goddess of victory. Nike is a name that is easily recognizable by consumers, describes the premium quality, and fits with a global linguistic audience.

Nike’s marketing strategy is an important component for the sports giant’s success. It positions as a premium brand, selling well-designed and expensive products. Their products are considered highly effective and comfortable to the athletes. Nike shoes are designed for professional athletes and the craze for extreme sports and the fantasy towards sports personalities have been growing.

Brand Strategy

Nike has an iconic slogan JUST DO IT which resonates with just about everyone. It creates a relationship between their customers and the brand. The catchphrase has spread from fitness world to everyday life. Nike empowers their target audience especially women. They advertise their brand through women with the same amount of power as men with so much inspiration. Nike reminds everyone that women too are powerful, competitive and passionate.

Nike makes fewer commercials but has it balanced out by heavily focusing on digital marketing. The company is without a doubt ahead of its competitors when it comes to social engagement. The brand has the most number of followers and subscribers on all social media channels.

Here’s a detailed breakdown of Nike’s social media engagement.

Nike has mastered the art of creating amazing content that reflects its empowering branding online.

Pricing

  • Value based pricing strategy

Nike uses value-based pricing strategy to set its prices according to its consumer perceptions about the value of their products. The company focuses on delivering the highest quality products at the right price to ensure the best customer experience.

  • Price leadership strategy

This strategy is suitable for an oligopolistic market. Nike determines its product prices, uses competitive prices, and sets attractive prices for different market segments according to its market dominance.

  • Premium pricing strategy

Nike makes has its products priced higher than the ones offered by its competitors based on their product quality. The company owners and the employees know that these prices will not only reflect the quality of their company’s products but also the image which will be portrayed by the consumers who wear the Nike logo.

  • Skimming pricing strategy

Nike uses this strategy whenever it produces expensive products especially when they are limited editions. The company tries to skim money from the customers who want the product and are willing to purchase it at that price. After a newly designed product has been out in the market for a while, Nike lowers the price of those products.

Marketing campaigns

Nike’s audience are versatile. It consists of rockers and rappers, artists and thinkers, entrepreneurs, athletes and other individuals.

Nike’s ad campaigns uses a voice to which their consumers are likely to respond.

Nike : Find Your Greatness, a campaign which highlighted unlikely individuals showing their true capabilities.

Nike ads have promoted well known athletes such as Serena Williams, Lebron James and regular, everyday people to show their skills.

Nike-Dream Crazy. A powerful quote “don’t  ask if your dreams are crazy, ask if your dreams are crazy enough. ”

Marketing plan and budget

Nike has positioned itself in the mind of its target customers as a leader in sports shoes. They have enhanced athletic lifestyle in the consumers. They have an appealing style and a positive attitude along with their unique quality level of their valuable products.

YearNike Marketing expenses ($million)
2020$3,590
2019$3,753
2018$3,577 
2017$3,341 
2016$3,278 
2015$3,213 

Nike spends the same amount of money on marketing that Under Armour makes in sales.

Business development

Nike embraces new technologies. The company developed a shoe that will auto lace when you put your heel in the shoe. They have done things to make the shoe lighter and sturdier such as the flyknit.

Nike provides a wide variety of products to large number of sports to capture a great market share. In addition to shoes they provide apparels and accessories. They value the consumer and the importance of providing quality product. The product quality and durability are critical parts of their strategy to be able to command high prices for their products.

Nike also buys out competing sports product brands.

Nike owns 48% of the athletic footwear market in the United States. Their sales revenue in 1996 was $6.4 billion and has grown to $39.11 billion.

Nike stays ahead of its competitors. The brand was the first sports brand to launch a website and to utilize social media.

LAKSHADWEEP ISSUE

India’s smallest Union Territory, Lakshadweep is an archipelago consisting of 36 islands with an area of 32 sq km. It is directly under the control of the Centre through an administrator.

The Capital is Kavaratti and it is also the principal town of the UT. Pitti island, which is uninhabited, has a bird sanctuary.

ITS SOCIETY-

The society in all islands is matriarchal. The religion is Islam of the pristine Shafi school of law. When Islam came to the islands is debated. Fishery is the main occupation here. It is ruled by a lieutenant governor, Praful Khoda Patel.

THE ISSUE- GOONDA ACT:

The people of Lakshadweep have also opposed the administrator of trying to interfere in the traditional life by introducing a ban on buying or selling beef products, The Goonda Act being introduced in the island that has negligible crime rate and revoking of restrictions on alcohol for benefit of tourism also have attracted criticism from the islanders, Other initiatives by the administrator include panchayat rules designed to restrict the population growth in a territory where, according to the National Health and Family Survey-5 (2019-20), the total fertility rate is 1.4 (which is far behind the national average of 2.2) and relaxing prohibition, extant in the Union Territory because of public demand, Deliberations of the IDA wanted that Lakshadweep, with its land ownership constitutionally protected, be opened to international tourism not as a means of generating wealth for investors from the mainland but to bring prosperity to the islanders.

THE DECISION-

A clear policy must include conservation and natural resource management arrived at after wide consultation, eminently possible within the existing infrastructure of the Union Territory, and also taking into account climatic compulsions.

Maldives is hardly a suitable model. Water bungalows — an expensive concept and also hazardous to the coral favored by the NITI Aayog, would collapse in Lakshadweep’s monsoon.

The Government should recognize the need to develop policies for enhancing employment opportunities, environment-friendly management of fisheries, sanitation, waste disposal and widening access to drinking water, with the youth, having acquired a modern education, preferring salaried jobs over pursuing traditional occupations.

Lakshadweep | History, Map, Religion, Capital, & Administration | Britannica

5 courses every upcoming entrepreneur must do

In the current business environment, one must always be eager to adapt and learn new skills in order to survive and grow. Here’s a list of 5 courses a budding entrepreneur must do to flourish in the current environment, keeping in mind the trends and skills essential in the present scenario.

1. Digital Marketing

With businesses taking over social media platforms to increase their reach and improve their customer relations, Digital Marketing is the need of the hour. It is a brilliant way to interact, build and promote the brand. The traditional ways of advertising like print, radio and tv ads are not as effective as email marketing, targeted ads, paid searches, etc. It is the new way of doing business and every entrepreneur must know how to grow their business this way.

On some business-friendly platforms like Instagram and Facebook, one can also use analytical tools to know more about their audience like geographical location, age range, gender etc which can give helpful insights about the target audience of the business.

The course includes Social Media Marketing, Email Marketing, Search Engine Optimisation, Google ads and Google analytics.

2. Successful Negotiation: Essential Strategies and skills

Starting a new business requires efficient communication and negotiation skills. Whether it’s negotiating prices and contracts with vendors, suppliers or the customers, pitching the business plan to potential investors, communicating with the stakeholders of the company, it always comes in handy.

In order to grow a business, every entrepreneur should know how to negotiate and build profitable relationships for the business. This course not only improves the business communication skills of the entrepreneur but also, helps him/her in identifying the interests of the other party while negotiating which successfully helps them in finding a middle ground efficiently.

3. Start-up funding

The first step of officially starting a new business is getting funding, convincing investors, banks, financial institutions that the business plan is viable and has the potential to grow. It is important for an entrepreneur to work on his/her pitching skills in order to communicate effectively with the potential investors of the business. He/she should also know the process of getting the funding and the different sources and instruments he/she can select from according to the nature of the business and the funds required.

4. Business Modelling/Strategy

This course is not only essential for the success and future of the business but also needed to pitch the business plan to potential investors. The mere idea, concept and product/service is not enough to attract investors. Such investments generally involve huge amounts of seed capital and therefore, investors like to study the business model to assess the risk, returns, viability, market research analysis, cost structure of the business to determine its potential.

5. Brand Management

In a world where customer loyalty and retention are the priority, this course would help an entrepreneur learn how to retain and build a relationship with its customers. With every brand’s focus on customer relations, this will give the entrepreneur an edge over its competitors if applied effectively.

Customers value brands that are transparent, environment friendly and ones that value their customers and their feedback. Brand Management not only helps in retaining customers but also helps in building long-term relationships with them, thus establishing a stable and loyal consumer base.

WOMEN EMPOWERMENT

Is giving girls the right to education enough to define women’s empowerment? Or giving reserved seats in parliament sufficient to help them raise their voice for the country?

Women empowerment is defined as a process of enabling every woman in the country to live a quality standard of life by improving the conditions for education, awareness, literacy, and training. But this definition lacks the real-world problem that we as girls face every day like, going alone outside at night and wearing short dresses is still considered unethical for girls. It is believed in some parts of the country that doing the job is the second essential thing for women to hold positions and learn cooking and household errands still stand first. Even after reaching on top positions of the world, it is considered a duty of women to take care of their household and family more than the men of the family. So the empowerment we talk about is just partial and it will require a great deal to change the mindset of more than half the population to the country.

Economically independence is one thing, which many girls fight to attain, marriage is still considered the best alternative after a woman fails in perfectly setting up her career. We see many male candidates raising their voice for feminism but the real question is whether they know what real feminism stands for or it just became a trend to follow?

Barriers in this process are explained by a condition where women are put in a position where they need to make the decision of whether to maintain in the workforce or have children, which has led to the debate over maternity leave in many other countries in the world. A desk job is preferred over a physical one arguing that women lack the physical structure to do heavy tasks. Even today girls dreaming of a technical career like engineering are made to think twice. Being a pilot for going in a field that is male dominant is the most difficult and challenging job for women. Everyone says that girls should dream big but that big requires big sacrifices in terms of almost everything.

Way ahead-

women empowerment indeed is an ongoing process and sometimes it lacks its significance but it is also true that it had made the political position of women much better than in ancient times not only it had helped women to attain knowledge of their rights but also have given many opportunities in the educational sector to prove their abilities. The process had given courage to many women to come forward and broke the stereotype thinking. This had made them come up with their problems as well as effective solutions. History had witnessed the strength and power of women, what all needed is to give them a platform in an unbiased way and let them show their qualities in their creative way.

#404 Justice not found

Something which scares me most of the time is how unsafe I can be while simply walking on the road, how long can I ignore those stares and snarky comments passed around the way. If I am asked what I would do a day without men, all I would name are the simplest pleasures a man has in his life. Walking around in clothes of my choice, taking midnight strolls and speak my mind out without being judged. I do not hold a battle against all men, because not all men are the same. I wouldn’t want to simply stereotype the whole gender for the mistakes of a few but what I would want is a safe place where men can understand and feel what it is to be like a woman. To understand how helpless, she would in broad daylight and dark nights by herself, because then for once men will not be men for having power over women, men would be men who see women as an equal.

 

The rape culture has been so normalized that we have all forgotten how toxic of a society are we living in now. People mostly men and women belonging to village areas still consider that rape happens with the consent of the girl and most importantly they do not know the meaning of the word consent and how much important it is in a relationship. Education should begin from the roots, especially in villages from where most of the population migrate in search of work to cities. Spreading awareness of how important it is to be equal as a man is so much important. Every time someone put up a story or a status with hashtags, can we only do this much for justice. These days ensuring justice for rapists has made the lady of wisdom blinded. Rapists roam around in the streets while the victims and their family live with humility, it leads me to question the sanity of society. India was a country built upon so many values which can no longer be found. #404 Justice not found

Some beautiful quotes!

Beautiful Quotes

“I measure the progress of a community by the degree of progress which the women have achieved.”- B R Ambedkar

“If all men are born free, how is that all women are born slaves?”- Mary Astell

“Knowledge makes a man unfit to be a slave.”- Fredrick Douglas

“I alone cannot change the world, but I can alone cast a stone across waters to create many ripples.”-Mother Teresa

“A nation’s strength ultimately lies in what it can do on its own ,and not in what it can do with the help of others.”-Indira Gandhi

“I have fought against white domination and I have fought against the black domination. I have cherished the ideal of democracy and a free society in which all people live in harmony and with equal opportunities. It is an ideal that I hope to live for and to achieve. But if need be ,it is abnn ideal for which I am prepared to die.”-Nelson Mandela

“India is a cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition. Our most valuable and most constructive materials in the history of man are treasured up in India only.”-Mark Twain

“We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.”-Abraham Lincoln

“Justice implies something which is not only right to do and wrong to do, but which some individual person can claim from us as their moral right.”-John Stuart Mill

“The Ganga to me is a symbol of India’s memorable past which has been flowing in the present and continues to flow towards the ocean of future. ”-Jawaharlal Nehru

“…I step down the ghats, bathe in the Ganga, walk up to the Masjid for namaz, and then head straight to the Balaji temple for riyaz… ”-Bismillah Khan on living in Benaras

works of Robert Browning

Robert Browning (1812-89)

            Browning’s first notable poem is the extremely subjective Pauline published in 1833 is highly Shelleyan.  Paracelsus was published in 1835 was the story of the hero’s unquenchable thirst for knowledge which is beyond the grasp of one single man. This poem brings forth Browning’s predominant idea that a life without love is a failure. The poetic style is diffuse, but the verse contains passages of great beauty with one or two charming lyrics. His next work was the play Strafford (1837) he achieves real pathos towards the close. Sordello (1840) was an attempt to decide the relationship between art and life and was Browning’s most obscure work. The poem has a detailed historical allusion and occasional passages of descriptive beauty is too compressed.

            About eight volumes of his work from 1841 onward are collected in Bells and Pomegrates, published in 1846. Apart from poems, the collection included plays like Pippa Passes, King Victor and King Charles, The Returns of the Druses, A Bolt on the Scutcheon, Colomb’s Birthday. Pippa Passes contains some dramatic situations and charming songs but it is Dramatic Lyrics, Dramatic Romances, Men and Women and Dramatis Personae that we begin to see the real Browning. In these volumes we see that Browning has started experimenting with the genre of poetry in which his genius found expression- the dramatic monologue.

            Browning was deeply interested in the human psyche, particularly in its unusual forms. My Last Duchess is about the abnormally possessive Duke who liquidates his wife because he bestowed smiles on everyone. In Porphyria’s Lover, the lover kills Porphyria in order to eternize the moment when she is completely his. Browning’s themes divide themselves broadly into three groups- philosophical or religious, love and lighter themes as it can be seen in The Pied Piper of Hamelin. Browning’s style of work has been subject of endless discussion because of the fascinating problems it presents. When it comes to descriptive power Browning differs from that of Tennyson’s, who slowly creates a lovely image by careful massing of details while Browning cares less for beauty of description for its own sake. He gained slow recognition but like Wordsworth and wrote too freely and often very carelessly and perversely. Fame of Browning rests on four volumes, published between 1842 and 1864.

            Browning’s works were not concerned with Victorian life. He did not try to know Victorian England he was more drawn towards Renaissance Italy. He is a master of a surprising variety of metrical forms and excels in the manipulation of rhythmic effects. He has an assured place among the great English poets by virtue of his distinctive dramatic monologues and his charming love poems.  

John Milton’s Paradise Lost

OF MAN’S first disobedience

Paradise Lost referring to mythical concept, what is a myth? A symbol, elaborated in the form of a story. Myth embodies the nearest approach to absolute truth which perhaps cannot be expressed in rational words and best presented in a story – Coomaraswamy. To say that something is a myth – in this way – profound/theological sense, which is beyond just the actual facts of history, it could of happened. Almost precious possession .. sacred, exemplary, significant. May be based on a historical event, may be based on entirely fictional imaginings, but is either case, it carries an other-that-literal meaning that is open to interpretation. Myth becomes part of a collective unconscious, it’s not just a legend – need not embody any kind of truth, rather it’s a myth – which is true. 

Adam and Eve – in the Garden of Eden – Paradise – Masculine God – ‘it’s all yours, to cherish, to nurture, to grow, to develop, and only one thing I ask, is you to not eat the fruit from the middle tree – the tree of the knowledge of Good and Evil’ and now Satan who wants to get back at God – any by attacking these Humans whom God loves so much – to lead them away from Virtue – who then attacks Eve – and convinces her, on why must God not want them to eat of the tree, for he had eaten it and noting happened, so if you eat you may become like me – god – she lures Adam into the plan – God realises this catastrophe and casts them out of the paradise, now doomed to death, struggling to ear their food, and all the natural thing became much more arduous, laboured. Our transition from moving from the animal state to the human – part of it is understanding right v/s wrong, death, seriousness of life; therefore every race of humanity have moved through this stage – as part of growing up we began to realise the cause and effect – the pain. That recognition a a part of growing up, it becomes part of the way we think, we are conditioned, we are reenacted it psychologically as we grow into an adult. And after the realization, we still act on the negatives, then that is punishable.

June 26- International day against Drug abuse and illicit trafficking

International day against drug abuse and illicit trafficking is annually observed on 26 June to raise awareness on the dangers of drugs and to strengthen global action to achieve a world free from drug abuse. The day is initiated by United Nations General Assembly decided to observe it on June 26th. UN every year reaches out to non-profit organizations and countries to do more against drug abuse and illicit trafficking. On this day, people communities, organizations across the globe try to raise awareness about the problems that occur due to illicit drugs. The United Nations in its message said people globally got to have more solidarity and compassion to tackle the menace that destroyed lives of millions including youngsters. The theme for 2020 International Day against drug abuse and illicit trafficking “Better Knowledge for Better Care” emphasizes the need for improve the understanding of the world drug problem. Around 35.6 million people suffer from drug use disorders globally.

How do drugs affect our mind?

Let’s take a look at how our brain works. The basic working unit of the brain is called a ‘Neuron’, neuron sends signals back and forth to each other and the rest of the nervous system. In order to do this, it releases neurotransmitters through the gap between it and the next neuron. Once the neurotransmitters crosses the gap, it attaches itself on the receptor of the receiving neuron in the middle of our brain there is a system that controls our emotions and memories. A part of that system is called the ‘Brain Reward System’ which generates the feelings of pleasure. One type of neurotransmitters involved in this system is called ‘Dopamine’, when dopamine is released it sends signals to the brain that something important is happening and it needs to be remembered.

Some drugs have similar chemical structures as our natural neurotransmitters, this means that the drugs can activate neurons. However since they are not natural neurotransmitters, they send abnormal messages to the brain. Other drugs can cause neurons to release large amount of natural neurotransmitters like dopamine and this over activates the reward system. It then makes the connection between the pleasurable feeling and drugs. The increased use of drugs makes the brain adjust the levels of dopamine and other neurotransmitters. The brain will then produce less of these neurotransmitters in the Reward System or it will reduce the number of receptors receiving the neurotransmitters which means it will get much more difficult for the person to feel pleasure from anything but the drugs. Over time as the brain gets more adapted to high levels of dopamine taking drugs becomes less of a pleasure unless they keep taking more drugs. Eventually the person takes drugs to relieve from the discomfort rather than to seek the initial. Although the effects of drugs vary from person to person, the process is difficult one to stop, instead of turning the drugs we could always choose natural ways to release chemicals in our brain. Around 8.4 million females or 6.6 percent ages 18 and above have misused prescription drugs in the past year. We must tackle the world’s drug problem by building solutions that are based on facts shared responsibility and solidarity with the most vulnerable.

WHat Makes Writing An Interesting Task With Alpha- The Typewriter!

“Writing is the best way to talk without being interrupted.”

  • Jules Renard

Today’s article discusses as to what makes writing an interesting task which will be highlighted by our special guest that is Alpha – The Typewriter.

Hello Peeps! I am glad to be here with you and speak on this interesting topic. I know I have been introduced already, but I would like to do that again. This is Alpha – A Silver Reed Typewriter. Just in case you aren’t aware of the tasks a typewriter performs, we were used in ancient times (and perhaps even today) to write on a piece of paper. In short, we were alternatives for pens! The keyboard used for the computer today is inspired by the typewriter because it comes with a similar design as on us. However, we refused to offer the flexibility of making mistakes. A single mistake, be it in the spelling, grammar or punctuation, couldn’t be rectified. Instead, you were supposed to start all over again by inserting yet another sheet of paper unlike the keyboards today that offer a delete key, thereby making room for amendment of mistakes.

Moving to the mainstream now. Writing has always been amazing since ancient times and shall always continue to remain an astounding art form. Even in the most difficult of times in the ancient period, writing was never forgotten. Instead, it always remained alive as long as humans existed. I will now be discussing what makes writing an interesting task through a step by step approach.

“The Flexibility To Write Anything!”

Writing isn’t limited to any topic that you must choose. There isn’t any obligation as long as you are working on a paid job and are assigned topics. You are free to write as per your choice and there is no possibility of people judging you on the basis of that (unless you tend to not select a controversial topic, you are safe ;)). In short, there is no obligation when it comes to choosing your own topic.

“The Possibility Of Attaining Fame!”

You never know what impact or influence your writing has on the audience. Perhaps you could attain fame for that which sounds amazing, doesn’t it? The best thing is to know that your content is influencing and inspiring readers which for an author, is an indescribable feeling!

“Room For Infinite Creativity!”

Writing is a generous process that houses your creativity thereby enhancing your write ups. You have no limit to imagining and coming up with any sort of creativity you wish to involve. Thus, writers are free to choose any insensible, fictitious topic on the pretext of creativity which is a bonus!”

“No Time Limits!”

There aren’t any time limits honestly, unless you choose to create one! You are free to utilize your own time and people won’t be mad at you for that because writing leaves the impression of ‘a mind boggling task’ so you are free to work according to your convenience.

“Spreads Insightful Messages With Ease!”

Writing, in its various forms including writing prompts helps spread intense messages which could be philosophical or social with utmost ease and pleasure. Through quotes you could pen down certain inspirational thoughts in less words thus, providing the flexibility of Laconicism.

HugeDomains.com | Jealousy quotes, Envy quotes truths, Insightful quotes

“Freedom To Write In Any Way!”

You are free to write in any possible way. This facility is mostly due to the presence of various genres in the writing process. Drama, Fiction, Sci – Fi, Mystery or Horror, you are free to commence your favourite one from the list.

Thus, I would conclude stating that writing is all the more interesting when you personally have the will and interest to work on it. Though writing doesn’t come with many restrictions or limitations, the one rule that applies is, that you MUST admire the process! Don’t hesitate. The process is exhilarating.

Thank you for your time Alpha!

YOUTUBE

For the fact, actually for the average people youtube is enjoyable social platform where one can discover new artists, funny videos, and the cuttest puppy moment. fpr some people however youtube is also a place full of oppurtunity an area with an incomprehensible amount of audience reach. if you think like the latter we admire and relate to your perspective for your a marketer. while marketers understand that youtube is a frontier full of possiblities for their brand many also fear it, and we are here to help you tackle that fear. both an organic and a paid youtube presence are highly integral strategies for a marketer to adopt while aiming for overall brand growth.

youtube is the second largest search engine after google receiving traffic from almost one billion users a day. in fact the website generates more traffic than bing, yahoo. youtube also brings in over $4 billion each year in ad revenue, leaving users ample opportunity to make money with their videos. marketing through youtube creates credibility, authority, and delivers content that is more engaging to the viewer. there are many components that marketers must keep in mind in order to create quality content, and an overall positive youtube user experience. marketers must pay attention to the variety of components that go into marketing quality youtube content. marketers should be creating valuable, relevant videos that stay true to their brand.

It is the 2 nd largest search network, falling short only of its parents company. therefore being the 2 nd largest search network, this also means youtube is accessed an extensive amounts per day. you can only guess how important it is then for your brand to have some sort of presence on youtube. whether you solely have a channel where you upload videos highlighting your brand products, services, or you can also backup this organic presence with paid advertising efforts, youtube has become an important part of a companies marketing strategy.

while youtube remarketing can be used by most brands, big or small, it is a more affordable way to continue to nurture your audience on youtube. as a little refresher remarketing is a type of paid search campaign that allows you to re-reach. people who have visited and engaged with your website in any way with branded ads. you can not only retarget people who have watched your youtube videos or followed your youtube channel. its a great way to more affordably nurture brand awarness on youtube, it keep the competitors at bay, and push sales.

ARE OTT PLATFORMS OVERTAKING MOVIE THEATRES?


“The cinema has no boundary; it is a ribbon of dream.” – Orson Welles
Movies are one of the biggest parts of a person’s life, at least it is in mine. Despite of having school the next day or not, my parents always took me to the theatres for a late night show ever since I was 3. Just like me, many people have amazing memories connected to movie theatres. Other than emotional value, it also holds a large amount of economical value. In 2019 alone, global box office revenues hit an all-time high, totalling to $42 billion. On top of that, the consumption of movies is facing a constant rise in India. People have enough passion and love for films (like myself) and more than enough content to watch. Movie theatres have been a great source of income for a long time.
But, ever since the global coronavirus pandemic started, the film industry was one of the hardest hit. In India, nearly 10,000 cinema halls closed in March of 2020. The covid-19 crisis disrupted the entire chain, from production and distribution to consumption of content as the consumer’s confidence in physical ventures dwindled. But, while all this was happening, players in the over-the-top (OTT) space took to releasing new content on their platforms to increase the stickiness of their consumers.


What are OTT platforms and streaming apps?
Over the top platforms and streaming Apps is a streaming media service that provides users with a wide variety of multi-media creation. It offers content through broadcast, internet cable and satellite television platforms. With people’s changing lifestyles and increase use of smartphones with affordable internet services, OTT platforms are getting more popular.
Due to the pandemic and the closing down of cinema theatres due to the covid restrictions, OTT platforms and streaming apps have taken many steps to gain popularity and widen their base in India. Over the past year many streaming apps have launched and they have created content of varies genres. Many streaming apps offer shows and movies on local languages. They team up with local production companies and as a result, make their movies and web series.

But, are OTT platforms overtaking movie theatres?
To begin with, let us compare the two. Earlier people used to be eager to watch new movies on the big screen. They still are, but now, they are willing to wait until they are released on or purchased by the OTT platform. Many of the popular streaming apps such as Netflix and Amazon prime are now buying digital rights to the highest earning since more than ever.
Many of the producers choose to release their small budget films directly on OTT platforms releasing films with a low-budget and less familiar names on a big screen is difficult. Also, at times it gets hard to find a good release date for a film due to limited cinema screens in India. Thus, to cut the costs of printing and advertising, and avoiding the struggle of release dates, releasing them on streaming Apps seems better. Revenues from the theatre release of the film still form a large part of its earnings. But, now with films releasing on OTT platforms after their theatre release, it benefits them both. Producers can earn more revenue, and OTT platforms get more subscribers.
Now, due to the war between OTT platforms versus movie theatres there are a lot of challenges for movie theatres. To stay in the competition and fight against the OTT platforms, movie theatres need to keep offering some new elements to the viewers. Movie theatres need to focus on providing special effects content to the viewers such as IMAX, 4DX etc to attract the audience. They should also cut the prices of the food that is provided at these theatres (a person who can buy one medium bucket of cheese popcorn can also buy one month of Netflix subscription with the SAME AMOUNT) as viewers are getting more content on lower prices on OTT platforms.
Even though OTT platforms challenge movie theatres, it can never erase them from Indian entertainment industry. Movie theatres have been facing competition for a long time now in the past that all competitors have been the television, the VCR and also DVDs (CDs)- yet they still remain tall and strong and hold their position in the audience’s heart. Even though OTT platforms provide a lot of options and benefits, it is hard for them to take movie theatres place in India. Therefore as far as the future is concerned for movies and entertainment in India, it looks like OTT platforms and movie theatres can exist together.

Mangal Pandey:The defiant hero of the first war of Indian Independence

Mangal Pandey was born on July 19,1827,in Nagwa village of upper Ballia district.
Mangal Pandey, the man who is often referred to as the first freedom fighter of India.
Mangal Pandey was one of the key figures of the 1857 war of Indian Independence who ignited the spark that 90 years from the Sepoy Mutiny gave India its independence.
New Delhi: That a country of 130 crore people lives freely might not appear to be anything extraordinary to Generation Z, but when they turn to their history books they realise that only 73 years ago this was not the case. Freedom did not come easy to India. It came with the sacrifices of thousands of freedom fighters in 1947 on August 15.  However, while there was a raging desire to break free from the colonial rule, not many in early British India were able to rebel against White supremacy openly.
In such a scenario, it was one braveheart who dared to rebel against the British – Mangal Pandey, the man who is often referred to as the first freedom fighter of India. Mangal Pandey’s legacy is such that it was also exhibited on Hindi cinema by actor Aamir Khan in his 2005 feature film by the same name.
The 1857 war of Indian Independence
In the Sepoy Mutiny of 1857, three regiments of the Indian Army refused to use the ammunition of the Enfield Rifles and demanded that Bahadur Shah Zafar take over the emperor of India as the head of the rebel. Mangal Pandey was one of the key figures of this rebellion who was among the first to attack the British regiment.   Mangal Pandey was born on July 19, 1827 in Nagwa village of one Ballia district (present Uttar Pradesh) to father Diwakar Pandey and mother Abha Rani. Since he was very young, Mangal had a good physique, seeing which an employee of the East India Company advised him to join the army. So, at the age of 22 in 1849, Mangal Pandey joined the 34th Bengal Native Infantry regiment of the East India Company.
The British Raj had caused widespread unrest and discontentment among the people of India. The Hindu soldiers protested against the addition of Gurkha, Sikh and lower caste soldiers to their ranks. The use of animal grease on the cartridges of the newly introduced Enfield rifles further escalated the discontentment.  
On February 9, Mangal Pandey dared to refuse to use the cartridges with animal grease, causing the British to order his weapons and army uniform to be seized. On March 29, when Major Hewson proceeded to take away his rifle, Mangal killed him and escaped from there.
The British called its forces to capture Mangal Pandey, who knew he couldn’t be on the run for long. To avoid dying at the hands of the British, he shot himself. However, he survived the shot and unfortunately, was arrested by the British while injured.
On April 6, he was produced before a court that on April 18 sentenced him to death. But soon, many gathered in support of Mangal Pandey and a fearful British army hanged him to death 10 days in advance on April 8.
Mangal Pandey’s killing caused a rebellion across North India which gradually spread to the entire nation. The revolt of 1857 thus came to be known as the first war of Indian independence.  
Soon after, 90,000 more men joined the mutiny. Although they suffered major losses in Kanpur and Lucknow, the British retracted to the Sikh and Gurkha forces and could ward off the rebel army near Delhi. 
The 1857 Mutiny caused the British Parliament to pass an act to abolish the East India Company and India became a crown colony for the British to directly govern. Queen Victoria passed a policy of divide and rule, preventing the Indians to rebel against her.
However, Mangal Pandey ignited the spark that 90 years from the start of the Sepoy Mutiny gave India its independence.
Mangal Pandey was born on July 19,1827,in Nagwa village of upper Ballia district.
Mangal Pandey, the man who is often referred to as the first freedom fighter of India.
Mangal Pandey was one of the key figures of the 1857 war of Indian Independence who ignited the spark that 90 years from the Sepoy Mutiny gave India its independence.
New Delhi: That a country of 130 crore people lives freely might not appear to be anything extraordinary to Generation Z, but when they turn to their history books they realise that only 73 years ago this was not the case. Freedom did not come easy to India. It came with the sacrifices of thousands of freedom fighters in 1947 on August 15.  However, while there was a raging desire to break free from the colonial rule, not many in early British India were able to rebel against White supremacy openly.
In such a scenario, it was one braveheart who dared to rebel against the British – Mangal Pandey, the man who is often referred to as the first freedom fighter of India. Mangal Pandey’s legacy is such that it was also exhibited on Hindi cinema by actor Aamir Khan in his 2005 feature film by the same name.
The 1857 war of Indian Independence
In the Sepoy Mutiny of 1857, three regiments of the Indian Army refused to use the ammunition of the Enfield Rifles and demanded that Bahadur Shah Zafar take over the emperor of India as the head of the rebel. Mangal Pandey was one of the key figures of this rebellion who was among the first to attack the British regiment.   Mangal Pandey was born on July 19, 1827 in Nagwa village of one Ballia district (present Uttar Pradesh) to father Diwakar Pandey and mother Abha Rani. Since he was very young, Mangal had a good physique, seeing which an employee of the East India Company advised him to join the army. So, at the age of 22 in 1849, Mangal Pandey joined the 34th Bengal Native Infantry regiment of the East India Company.
The British Raj had caused widespread unrest and discontentment among the people of India. The Hindu soldiers protested against the addition of Gurkha, Sikh and lower caste soldiers to their ranks. The use of animal grease on the cartridges of the newly introduced Enfield rifles further escalated the discontentment.  
On February 9, Mangal Pandey dared to refuse to use the cartridges with animal grease, causing the British to order his weapons and army uniform to be seized. On March 29, when Major Hewson proceeded to take away his rifle, Mangal killed him and escaped from there.
The British called its forces to capture Mangal Pandey, who knew he couldn’t be on the run for long. To avoid dying at the hands of the British, he shot himself. However, he survived the shot and unfortunately, was arrested by the British while injured.
On April 6, he was produced before a court that on April 18 sentenced him to death. But soon, many gathered in support of Mangal Pandey and a fearful British army hanged him to death 10 days in advance on April 8.
Mangal Pandey’s killing caused a rebellion across North India which gradually spread to the entire nation. The revolt of 1857 thus came to be known as the first war of Indian independence.  
Soon after, 90,000 more men joined the mutiny. Although they suffered major losses in Kanpur and Lucknow, the British retracted to the Sikh and Gurkha forces and could ward off the rebel army near Delhi. 
The 1857 Mutiny caused the British Parliament to pass an act to abolish the East India Company and India became a crown colony for the British to directly govern. Queen Victoria passed a policy of divide and rule, preventing the Indians to rebel against her.
However, Mangal Pandey ignited the spark that 90 years from the start of the Sepoy Mutiny gave India its independence.

A society that can breach the stereotype in India .

I never feel confined by gender, by labels, by expectations, by stereotypes. I’m free to be myself.

Princess Nokia

Introduction

During the last two decades it is said that to be a women is the most precious gift a human can have . To be able to give birth to another human being that lives inside precisely 9 months at most .

But their is another dispute that a women can only be a insider . That can fulfill the needs of the dominant society.

Isn’t these two statements are contradictory. In first one a women is a precious gift and in another she can only fullfill one’s needs but only in four walls .

Aren’t they human or a thing that can only live under the roof of men for living ?

Women have always played an important role in the society . Even in the ancient times , they were considered as an equal with the men . So what change , the air , the water , the life style or the mindset . We can also say that the stereotype mindset in society .

Years and years before people grew their ego and think about their individual benefits. Women lead life with virtue , wisdom and respect .

When it start

It was all not same as it was now , their were times when women rule the nation . But due to the foreign invasion , women suffer immensely . At the mediaeval times , women came to be confined within the four walls of the house .

Mediaeval period also known as ‘DARK AGE ‘ as very few women’s were found to be a ruler at that period . It was the period when women brought to the deeds where they made to be inferior to men .

They were raped and brutally killed by the demons who think they can dominate them .

Rani Padmavati, Jodha Bai, Gulbadan Begum, Nurjahan, Jahan Ara , Mumtaj Mahal, Razia Sultan , Jija Bai are some of the women who fought for their right , safety , people , family and love also saved many .

“And one day she discovered that she was fierce, and strong, and full of fire, and that not even she could hold herself back because her passion burned brighter than her fears.”

– Mark Anthony

Modern era

It’s a century of love , reliability , equality and most important individuality .

Then why women are always compared to the men . Why they questioned when they are innocent . ( Well not all are innocent and victim , just for those who are ) .

I do believe that men and women are different . Their differences doesn’t make them weak . It’s just a perspective and view of people that make them vulnerable .

But do women care , it’s their own life not to say that anyone means ANYONE can come and stamp their ‘so called ’ rules on them . Not against the male gender but to those who think they can dominate and lock them in four walls .

Not to say, if women lock men in four wall room . So what will happen to them . Umm. Let’s think , they run like a horse at the time when the room unlocked .

If OJO -MOJO can’t stay in their rooms can’t OLLE do the same . Yes she can , also kick their humpy dumpy bum.

Let’s end the topic and eat some more . It’s a 21st century donot let someone walk on you , you can stand for yourself .

“Don’t let anyone speak for you, and don’t rely on others to fight for you.”

– Michelle Obama

This editorial is written under one’s perspective . Neither against any gender nor in favour .