• Group of 34 DTH channels – telecasting high-quality educational programmes.
• 24.X.7 telecast using the GSAT-15 satellite.
• Channels are uplinked – Bhaskaracharya National Institute for Space Applications and Geo-informatics.
• Contents – provided by NPTEL, IITs, UGC,CEC, IGNOU, NCERT and NIOS.
• Web portal maintained by Information andLibrary Network Centre.
SWAYAM – The Study Webs of Active Learning for Young Aspiring Minds
• To achieve 3 Fundamental principles of Education Policy – access, equity and quality.
• Objective – to take the best teaching learning resources to all, including disadvantaged sections.
• Courses hosted Video lecture Specially prepared reading material Self-assessment tests An online discussion forum.
• Seeks to bridge the digital divide for students.
National Digital Library of India (NDL)
• Virtual repository of learning resources.
• Provides host of services for the learner community.
• Filtered searching – to facilitate focused searching.
• Group-specific services – Examination Preparatory for School, College students and job aspirants.
• Sponsored and mentored by the Ministry of Education through its National Mission on Education through Information and Communication Technology (NMEICT).
DIKSHA (Digital Infrastructure for Knowledge Sharing)
• National platform for school education.
• Initiated by National Council for Education Research and Training.
• Developed on the core principles of open architecture, open access, open licensing diversity and choice.
• Policies and tools – make education ecosystem to participate, contribute and support a common platform. • Can be accessed by learners and teachers across the country.
• Supports 18+ languages and the various curricula of NCERT, CBSE and SCERTs across India.
If you are concerned about your exposure to RF radiation, you may take the following steps to decrease it:
Choosing a phone with a low specific absorption rate (SAR), which refers to how much RF radiation is absorbed by human tissues.
Being careful of claims that protective equipment or “shields” may minimize RF radiation exposure; there is no proof that these devices function. In reality, they can increase RF radiation since the phone will immediately boost its RF output to counteract the shield’s effects and provide the greatest possible connectivity.
Carry your phone away from your body. Manufacturers of mobile phones cannot guarantee that the quantity of radiation you are exposed to is safe.
While driving, do not chat on the phone or text. This raises the chances of a car accident. When walking or doing other activities, use caution when talking on the phone or texting. Injuries caused by “Distracted Walking” are also on the rise.
If you want to see a movie on your phone or tablet, download it first and then watch it in airplane mode to minimize unwanted radiation exposure.
Keep an eye on the strength of your signal (i.e. how many bars you have). Y our phone has to work harder and it will emit more radiation if the mobile signal is weaker. It is preferable to use your smartphone after you have a stronger signal.
Avoid making phone calls when in a car, elevator, train, or bus. Because the phone has to work harder to get a signal through metal, the power level rises.
Make use of your landline phone. Use your landline instead of your cell phone if you have one at home or at work.
When you’re not using your phone, turn it off or set it on airplane mode. It’s tough, but not impossible, to follow. You may turn it off or put it on airplane mode whenever you don’t need constant data access for a few hours. As much as feasible, do it. It’s something you can do before going to bed.
When chatting on the phone, it is preferable to utilize a hands-free speaker or earbuds. Make it a habit to do so. Remove your earbuds once you’ve finished speaking. Keep your phone 1-2 cm away from your ear if you don’t want to utilize hands-free. Bluetooth should not be used.
To reduce the amount of radiation you are exposed to when sleeping, turn off your phone. Also, keep your phone away from your head, such as beneath your pillow. Radiation is reduced by 95% when you keep your phone 20 inches away from you.
The skulls of children are thinner than those of adults. Radiation has the potential to infiltrate their brains and cause additional harm. To avoid further problems, limit your children’s screen usage completely.
Don’t chat on the phone while it’s charging since the quantity of radiation it emits is ten times higher at that time.
When your phone’s battery is low, avoid using it. When your phone’s battery is low, avoid using it since the radiation level rises.
• Background: European Union (EU)’s Covid19 passport (green pass). For all EU citizens, residents and some categories of travellers from third countries. Effective since July 1.
EU Digital COVID Certificate Regulation.
• For all EU citizens who are vaccinated or tested negative or recovered from COVID-19. • Recognised by all EU 27 member states and Switzerland, Iceland, Norway and Liechtenstein.
• Vaccines authorised in the European Union: Approved by European Medicines Agency (EMA).
• Not eligible for the green pass – India’s vaccines Covishield and Covaxin and vaccines from Russia and China. Covishield – Indian-made version of AstraZeneca’s Vaxzevria jab – cleared by WHO. • Recent G7 conference → India criticised COVID- 19 vaccine passports. “Discriminatory and disadvantageous to developing nations”.
• Developing countries – lower levels of vaccination than developed countries. Example: only 3% of India’s population is fully vaccinated.
• Racism in EU’s policy – EMA list of vaccines only includes vaccines already used by Europe and North America.
• Other issues: equitable and affordable access, supply and distribution of safe and effective vaccines etc.
• Letter of protest issued by the African Union. Covishield is the backbone of COVAX alliance.
• Positive development – several EU members approved India’s Covishield for arriving travellers – Austria, Germany, Slovenia, Greece, Ireland and Spain etc.
Way forward
• More nations may go for vaccine passports in the near future – more vaccine programmes and the impending third wave.
• Nations shall come together against discriminatory practices.
Far Cry 4 is an open world, first person shooter made and released by Ubisoft Montreal in 2014 and is the fourth installment in the popular Far Cry series. The game takes place in Kyrat, a fictional Himalayan country based on Nepal,Indian and Tibetan Himalayan frontier. The main story follows Ajay Ghale, a young Kyrati-American, where he is caught in a civil war involving Kyrat’s Royal Army, controlled by the tyrannical king Pagan Min, and a rebel movement called the Golden Path.
Interesting Features
The story is loosely inspired by the Nepalese Civil War, an armed conflict between the Government of Nepal and the Communist party of Nepal (Maoist) (CPN-M) between 1996 to 2006. The games’s location is modeled on the Himalayas and the developers have done an amazing job on the all the details.The game has many interesting characters and as per the Far Cry tradition, the villain, Pagan Min, takes the spotlight in an amazing performance Troy Baker. The local ‘Kyratis’ speak Hindi and their religion, temples, monasteries and culture are inspired by Hinduism and Buddhism. There are even missions based on Buddhist legends and folklore. The game, in its parallels, aptly portrays the adrenaline rush and dread of the real civil war and mountain warfare. Even the melee weapon is the Khukri which is famous for it’s association with Gurkhas. The names of all the places, regions, landmarks and frontiers sound very Desi showing the developers did their homework by visiting and studying the locations they modeled the whole game on. The soundtrack by Cliff Martinez consists of usage of traditional Nepalese and Indian instruments which combined with electronic samples had high octane action and mystical wondering.
“It was a place nobody wanted to stay and look at, but almost everyone did. Shaped like a long, broken arm, the road contained several houses with lacerated windows and bruised walls. The Star of David was painted on their doors. Those houses were almost like lepers. At the very least, they were infected sores on the injured German terrain.” ― Markus Zusak, The Book Thief
In reference to the novel, The Book Thief written by Markus Zusak which is a Young Adult Fiction and Historical Fiction by Genre gives us a clear image of the best classical works found in the literature. Markus has portrayed a beautiful story about a girl named Liesel Meminger, which is also the protagonist of the story. In which “Death” himself is the narrator and portrays us the beautiful relationship of a Foster Father and daughter.
Foster parenting is most fragile and negative but living in an environment where the background shows us the Nazi Germany War and the Autocratic power of Hitler and suppression of the Jews and the incidents of the holocaust, war and Violence may often haunt and be Depressing for the young Readers.
Why holocaust in children’s Literature?
Here the question raises about Markus is why he used Holocaust in children’s Literature?
The reason can be numerous, but the fine line of choosing the holocaust and Hitler was the prominent and best option because of the reason that Adolf Hitler himself targeted young minds to brainwash them by all political conspiracies against the Jewish people. This fact should be considered prominent, and the young generation of contemporary society should well know about holocaust literature.
Markus Zusak has explained the story of the book thief(Liesel Meminger) who was 10 years old girl living in Nazi Germany with her foster parents. Markus specifically took Liesel as a girl character to explain the scenario of children living in Nazi Germany.
The book Thief novel presents us the elements of contemporary issues in which a girl develops her emotional, physical, mental, cognitive skills and IQ skills with a presence of an ideal father.
Most Prominently, the novel is a complete package of love, friendship, hate, war, suppression under Hitler are the major themes found among them.
Holocaust – A deadly topic among children
Although, Holocaust is one of those terrible historical events which is still a heated topic and gives us goosebumps even to the adult readers. So the question that arises is how Markus have been able to make this as a children’s knowledge and bring the serious topic as an interesting genre among young readers . The answer is simple, as the book is enough to tell anyone why it’s been one of the classic books in the field of literature with a perfect balance of Emotional and feel-good genres.
The Book Thief –
The story is about a 10 yr. an old girl named Liesel Meminger, whose life was always a series of miserable life as she lost his brother at the beginning of the story and her own mother abandoned her and was kept under foster care.
Unlike other foster parents, rosa, her foster mother was always a rude mother who was always strict with her, but definitely her life was beautiful and contended because she had a foster father named; Hans Huberman, who always motivated her to read books and learn new vocabulary.
The whole book is set under the regime of Nazi Germany where it is all about children and their lives out there, where Liesel met many people like; Max ( A Jew, who was hidden in the attic), Rudy( His best friend), Illa ( The commander wife, who used to be good companion of Liesel in her reading time).
Liesel’s life has always been tragic because she was always welcomed by grief, remorse and death. She lost many close people in her life due to death, and that is the reason death as a narrator quotes that: “I’ve touched Liesel many times, but her soul always lets me allow her to live more”. Liesel in the end becomes a successful writer and her journey as a writer explains to us how tragic her whole life was.
Elements of Nazi Germany-
The whole Book portray us the background of which the whole novel was based, as Jewish were beaten, the burring of books, max as a Jewish hiding in the attic, Hans going to war, Young boys enthusiastic and idolising Hitler these are elements in the book portray us the condition of Nazi Germany.
The ending of the book is bit tragic as though she becomes a famous writer , but she lossses everyone in the end of the war. Her foster parents, best friend Rudy all dies and she is left alone. The Book Thief is a perfect blend of War and fragility of a little girl who suffered so much because of a war. This also shows us how death plays a major roles in a way and is always terrible with mortal humans.
Enveloped in a thick foil of nature, accentuated by the scent of the flowering blossoms blending miraculously in the crisp fresh air, Nainital is truly the treasure trove of Kumaon. It is among the most visited hill stations of North India since British period.
perched at an elevation of 2,084 metres above sea level, the glittering city of Nainital is hailed for being a parent to the ravishing Naini Lake from which it has earned the epithet of being the lake city. The Nainital town not only lures the domestic travellers and tourists but also a number of foreign tourists. It shines as a glittering jewel in the Himalayan Mountains and is surrounded with lakes and nature’s bounty.
Rock Climbing and Rappelling
A 4 kilometre drive from Nainital takes you to the rock climbing area of Bara Pathar. Quite obviously named after the twelve huge rocks in this area, Bara Pathar attracts a decent number of climbers and trekkers. The climb on natural rock is fairly tough and requires a lot more resilience than a normal wall at an activity centre. With an experienced instructor to guide you through every step, making safety is the top priority, rock climbing at Bara Panther is compelling and exhilarating.
Ropeway to Snow View point
One of Nainital’s prominent factors of allure, the cable car is an opportunity not to be forsaken. It provides an irreplaceable offer of catching a bird’s eye view of the breath-taking Naini Lake and the entire Nainital hill station. A treat for the senses, relax as you glide across the air over such pristine landscapes.
Picnic by the Waterfall
Pull up a bit of rock and grass as you settle down for a rejuvenating lunch amidst the cascading waters of the waterfalls in Mukteshwar. Complete with the open valley views and unmatched serenity, this will come as a welcome break from the unending buzz which is the chaotic city life.
Planetarium Visit
Drop in for a spot of the stargazing at the Aryabhata Research Institute of Observational Sciences for an otherworldly experience. Lose yourself in the stars and beyond as you delve deep into the majestic unknown of the universe and its underlying mysteries.
Sunset at Hanuman Garhi Temple
A famous temple in the honour of Lord Hanuman, who is a much celebrated image of unwavering devotion himself, being one of the greatest worshippers of Lord Ram. Perched at an altitude of 6400ft above sea level, the whole case of divinity is multiplied by the sun making its gorgeous descent beyond the mountains silhouetting the statue of Hanuman, its palm open in blessing.
Best time to visit Nainital
March to June is the popular tourist season when the weather is perfect for outdoor activities and quite pleasant. If you’re the type to lace up your adventure boots, this is the time to visit here with paragliding, trekking, camping and rafting all up for grabs.
July to September sees heavy rainfall and quite a drop in visitors. On the up side the rains make the hills more luxuriant and if you’re the kind who prefers dripping weather and lonesome hikes, this time has your name all over it.
October to February gets chilly and January brings in snowfall too.
Although Nainital is a year-round destination, the activities open to you may vary based on when you visit. So, plan accordingly.
Things to carry
Pack as light as possible given the amount of road travel involved here.
• Cotton clothing for summer and a light jacket would work for when evenings get cooler. If you’re un[travel]ling in winter, warmer clothes complete with thick socks and warmer jackets. Carry your windcheater and umbrella if you’re here in the monsoons as well.
• Sturdy walking shoes, mandatory if you’re hiking, make sense given the amount of walking involved here.
• Sunscreen, especially if you’re going up to the higher reaches. Usual prescription medications.
‘Education is a human right which should be accessible to everyone without any discrimination.’
Right to Education (RTE) Act, 2009
The Right to Education Act 2009, also known as the RTE Act 2009, was enacted by the Parliament of India on 4 August 2009.
Free and compulsory education for children aged between 6-14 years in India under Article 21 (A) of the Constitution of India.
This act came into effect on 1 April 2010 and made India one of the 135 countries to have made education a fundamental right for every child.
1. Compulsory and free education for all
2. The benchmark mandate
3. Special provisions for special cases
4. Quantity and quality of teachers
5. Zero tolerance against discrimination and harassment
6. Ensuring all-round development of children
7. Improving learning outcomes to minimize detention.
8. Monitoring compliance of RTE norms
9. Right to Education Act is justiciable
10. Creating inclusive spaces for all
Still there is no proper awareness about this among people.
Qualified faculty, including both male and female teachers, close accessibility of schools, proper infrastructure, hygienic toilets, and free meal system must be implemented in all the schools.
Awareness creates interest and interest creates demand. So, let’s show some interest and hope that this demand creates a real, free, and quality education for everyone someday soon.
There is an undefined beauty in the film, filled with mystery and unexpected events. It drives most of us crazy when we don’t know what will happen next. When watching a mystery movie, the scenario is completely different. We love watching movies where it is impossible to predict. A mystery film becomes even better when the flavor of thriller is added to it. Thrillers are also about plausibility. Once magic or science-fiction works its way into the storyline, the film becomes less about normal people surviving harrowing situations and more about the mechanics of the fantasy world it now inhabits. The events of a thriller may be highly unlikely but they could, at least in an impressionistic way, happen in the real world. That’s what makes them captivating. It could happen to you. keeping this in mind I had prepared the list of best rated mystry thriller movies. The list consists of both , Hollywood as well as bollywood movies. The Movies are mostly numbered on the basis of their ratings, reviews from critics and public response. This is not a universal list in this genre, just take it as some suggestions if you wanna watch on this genre.
20. Prisoners (imdb- 8.1)
Prisoners is a 2013 American thriller film directed by Denis Villeneuve from a screenplay written by Aaron Guzikowski. The plot focuses on the abduction of two young girls in Pennsylvania and the subsequent search for the suspected abductor by the police. After police arrest a young suspect and release him, the father of one of the daughters takes matters into his own hands. It was chosen by the National Board of Review as one of the top ten films of 2013, and at the 86th Academy Awards, it was nominated for Best Cinematography.Gyllenhaal received the Best Supporting Actor of the Year Award at the 2013 Hollywood Film Festival for his “truly compelling, subtly layered” performance as Detective Loki.
19.kahaani (IMDb-8.1)
Kahaani is a Indian Hindi-language thriller film co-written, co-produced and directed by Sujoy Ghosh. It stars Vidya Balan as Vidya Bagchi, a pregnant woman searching for her missing husband in Kolkata during the festival of Durga Puja, assisted by Satyoki “Rana” Sinha and Khan. Kahaani garnered generally positive reviews from critics. The film won several awards, including three National Film Awards and five Filmfare Awards. The latter included trophies for Best Director (Ghosh) and Best Actress (Vidya).
18.A Wednesday (IMDb-8.1)
A Wednesday! released on 5 September 2008 is a 2008 Indian Hindi-language thriller film written and directed by Neeraj Pandey.It stars Naseeruddin Shah and Anupam Kher. Set between 2 pm and 6 pm on a Wednesday,the film depicts an about-to-retire police commissioner (Anupam Kher) narrating a sequence of events that unfolded on a particular Wednesday. There does not exist any written record. The awareness of the incident exists only in his mind and in those of several individuals who were involved, willingly and unwillingly, and how those events affected the lives of all the concerned people. it won a number of awards including the Indira Gandhi Award for Best Debut Film of a Director at the 56th National Film Awards.
17.The sixth sense (IMDb- 8.1)
The Sixth Sense is a 1999 American supernatural psychological thriller film written and directed by M. Night Shyamalan. It stars Bruce Willis as a child psychologist whose patient (Haley Joel Osment) can talk to the dead. The film established Shyamalan and introduced the cinema public to his traits, most notably his affinity for surprise endings.It was nominated for six Academy Awards, including Best Picture, Best Director and Best Original Screenplay for Shyamalan, Best Supporting Actor for Osment, and Best Supporting Actress for Collette. It was the second-highest-grossing film of 1999, taking about $293 million in the US and $379 million in other markets.In 2013, the Writers Guild of America ranked the screenplay #50 on its list of 101 Greatest Screenplays ever written.
16.The memory of a murder(IMDb-8.1)
Memories of Murder is a 2003 South Korean crime thriller film co-written and directed by Bong Joon-ho. It is loosely based on the true story of Korea’s first confirmed serial murders, which took place between 1986 and 1991 in Hwaseong, Gyeonggi Province.The film has earned critical acclaim for its twisted tone, cinematography, editing, score, Song’s performance, and Bong’s direction and screenplay. Since its release, it won numerous national awards and has been regarded by many to be one of the finest films of the 21st century. It received screenings at several international film festivals, including Cannes Film Festival, Hawaii International Film Festival, London International Film Festival, Tokyo International Film Festival and San Sebastian International Film Festival, where Bong Joon-ho won the Best Director Award.
15.Talvar (IMDb- 8.2)
Talvar is a 2015 Indian Hindi-language thriller drama film directed by Meghna Gulzar and written by Vishal Bhardwaj. Produced by Bhardwaj and Vineet Jain, the film is based on the 2008 Noida double murder case involving a teenage girl and her family’s servant. Starring Irrfan Khan, Konkona Sen Sharma and Neeraj Kabi, the film follows the investigation of a case from three different perspectives in which her parents are either guilty or innocent of the murder charges by the police investigation, the first CBI probe and an investigation by a different CBI team.Talvar received a positive critical reception.Bhardwaj received the Best Adapted Screenplay Award for Talvar at the 63rd National Film Awards, and Prasad received the Award for Best Editing at the 61st Filmfare Awards.
14.Andhadhun (IMDb-8.2)
Andhadhun is a 2018 Indian Hindi-language black comedy crime thriller film co-written and directed by Sriram Raghavan, produced by Matchbox Pictures, and distributed by Viacom18 Motion Pictures. The film revolves around Akash, a piano player pretending to be visually-impaired, unwittingly becomes entangled in a number of problems as he witnesses the murder of a former film actor.Critics highlighted the writing, and Khurrana and Tabu’s performances. It won four awards, including Best Director and Best Screenplay, at the Screen Awards ceremony and five Filmfare Awards, including Best Film (Critics) and Best Actor (Critics) for Khurrana. It also won three National Film Awards: Best Feature Film in Hindi, Best Actor for Khurrana, and Best Screenplay.
13.The secret in their eyes (IMDb-8.2)
The Secret in Their Eyes is a 2009 Argentinian crime drama film directed, co-written, produced and edited by Juan José Campanella.The film depicts a judiciary employee and his boss, a law clerk, in 1974, played by Ricardo Darín and Soledad Villamil, as they investigate a rape and murder case, while also following the characters 25 years later reminiscing over the case and unearthing the buried romance between them.The film received awards in both Hollywood and Spain, notably the Academy Award for Best Foreign Language Film at the 82nd Academy Awards, making Argentina, with 1985’s The Official Story, the first country in Latin America to win it twice. In 2016, The Secret in Their Eyes was ranked No. 91 by international critics for the BBC’s 100 Greatest Films of the 21st Century.
12.shutter island (IMDb- 8.2)
Shutter Island is a 2010 American neo-noir psychological thriller film directed by Martin Scorsese and written by Laeta Kalogridis, based on Dennis Lehane’s 2003 novel of the same name. Leonardo DiCaprio stars as Deputy U.S. Marshal Edward “Teddy” Daniels, who is investigating a psychiatric facility on Shutter Island after one of the patients goes missing. Mark Ruffalo plays his partner and fellow deputy marshal, Ben Kingsley is the facility’s lead psychiatrist, Max von Sydow is a German doctor, and Michelle Williams is Daniels’ wife. Released on February 19, 2010, the film received mostly positive reviews from critics, was chosen by National Board of Review as one of the top ten films of 2010, and grossed over $294 million worldwide.
11.Drishyam (IMDb- 8.2)
Drishyam is a 2015 Indian Hindi-language thriller film directed by Nishikant Kamat. The film is a remake of the 2013 Malayalam-language film of the same name. The film was jointly produced by Kumar Mangat Pathak, Ajit Andhare and Abhishek Pathak, and stars Ajay Devgn, Tabu and Shriya Saran, and also features Ishita Dutta and Mrunal Jadhav. The movie revolves around Desperate measures that are taken by a man who tries to save his family from the dark side of the law, after they commit an unexpected crime.
10.memento (IMDb- 8.4)
Memento is a 2000 American neo-noir psychological thriller film written and directed by Christopher Nolan, and produced by Suzanne and Jennifer Todd. It revolves around a man who, as a result of an injury, has the inability to form new memories) and has short-term memory loss approximately every fifteen minutes. He is searching for the people who attacked him and killed his wife, using an intricate system of polaroid photographs and tattoos to track information he cannot remember.Memento received numerous accolades, including Oscar nominations for Best Original Screenplay and Best Film Editing.The film is now widely regarded as one of Nolan’s finest works and one of the best films of the 2000s.
9.The lives of others (IMDb-8.4)
The lives of others is a 2006 German drama film written and directed by Florian Henckel von Donnersmarck marking his feature film debut. The plot is about the monitoring of East Berlin residents by agents of the Stasi, East Germany’s secret police. It also won the BAFTA Award for Best Film Not in the English Language and European Film Award for Best Film, while was nominated for the Golden Globe Award for Best Foreign Language Film.
8.oldboy (IMDb- 8.4)
It is a 2003 South Korean neo-noir action thriller film, co-written and directed by Park Chan-wook. The film follows the story of Oh Dae-su, who is imprisoned in a cell which resembles a hotel room for 15 years without knowing the identity of his captor or his captor’s motives. When he is finally released, Dae-su finds himself still trapped in a web of conspiracy and violence. His own quest for vengeance becomes tied in with romance when he falls in love with an attractive young sushi chef, Mi-do.
The film won the Grand Prix at the 2004 Cannes Film Festival and high praise from the President of the Jury, director Quentin Tarantino.
7.The usual suspect (IMDb- 8.5)
The Usual Suspects is a 1995 American neo-noir mystery thriller film directed by Bryan Singer and written by Christopher McQuarrie.The plot follows the interrogation of Roger “Verbal” Kint, a small-time con man, who is one of only two survivors of a massacre and fire on a ship docked at the Port of Los Angeles. Through flashback and narration, Kint tells an interrogator a convoluted story of events that led him and his criminal companions to the boat, and of a mysterious crime lord—known as Keyser Söze—who controlled them. .The film was shown out of competition at the 1995 Cannes Film Festival.It received favorable reviews and was eventually given a wider release. McQuarrie won an Academy Award for Best Original Screenplay and Spacey won the Academy Award for Best Supporting Actor for his performance.
6.The prestige (IMDb -8.5)
The Prestige is a 2006 science fiction psychological thriller film directed by Christopher Nolan, written by Nolan and his brother Jonathan, based on the 1995 novel of the same name by Christopher Priest. It follows Robert Angier and Alfred Borden, rival stage magicians in London at the end of the 19th century. Obsessed with creating the best stage illusion, they engage in competitive one-upmanship, with fatal results. It got Academy Award nominations for Best Art Direction and Best Cinematography.
5.The. Departed (IMDb- 8.5)
The Departed is a 2006 American crime thriller film directed by Martin Scorsese and written by William Monahan. The film takes place in Boston. Irish Mob boss Frank Costello (Nicholson) plants Colin Sullivan (Damon) as a mole within the Massachusetts State Police; simultaneously, the police assign undercover state trooper Billy Costigan (DiCaprio) to infiltrate Costello’s crew. When both sides realize the situation, Sullivan and Costigan each attempt to discover the other’s identity before they are found out.
The Departed was a critical and commercial success, and won several awards, including four Oscars at the 79th Academy Awards, for Best Picture, Best Director, Best Adapted Screenplay, and Best Film Editing, becoming Scorsese’s first win for Best Director; Wahlberg was also nominated for Best Supporting Actor.
4.The silence of the lambs (IMDb- 8.6)
The Silence of the Lambs is a 1991 American psychological horror[ film directed by Jonathan Demme. It revolves around a young FBI trainee who is hunting a serial killer, “Buffalo Bill” (Ted Levine), who skins his female victims. To catch him, she seeks the advice of the imprisoned Dr. Hannibal Lecter (Anthony Hopkins), a brilliant psychiatrist and cannibalistic serial killer. The film also features performances from Scott Glenn, Anthony Heald and Kasi Lemmons.
The Silence of the Lambs is regularly cited by critics, film directors and audiences as one of the greatest and most influential films. It won Academy Awards in all the top five categories: Best Picture, Best Director, Best Actor, Best Actress, and Best Adapted Screenplay.
3.seven
Seven is a 1995 American neo-noir psychological crime thriller film directed by David Fincher and written by Andrew Kevin Walker. It stars Brad Pitt, Morgan Freeman, Gwyneth Paltrow, Kevin Spacey, R. Lee Ermey and John C. McGinley. The film tells the story of David Mills (Pitt), a detective who partners with the retiring William Somerset (Freeman) to track down a serial killer who uses the seven deadly sins as a motif in his murders.itwas the seventh-highest-grossing film of the year, grossing over $327 million worldwide. It was well received by critics and was nominated for Best Film Editing at the 68th Academy Awards.
2.parasite (IMDb -8.6)
It is a 2019 South Korean black comedy thriller film directed by Bong Joon-ho, who co-wrote the screenplay with Han Jin-won.It revolves around a poor family who scheme to become employed by a wealthy family and infiltrate their household by posing as unrelated, highly qualified individuals.
Parasite premiered at the 2019 Cannes Film Festival on 21 May 2019, where it became the first South Korean film to win the Palme d’Or. Among its numerous accolades, Parasite won a leading four awards at the 92nd Academy Awards: Best Picture, Best Director, Best Original Screenplay, and Best International Feature Film, becoming the first non-English language film to win the Academy Award for Best Picture.
1.inception (IMDb-8.8)
The film stars Leonardo DiCaprio as a professional thief who steals information by infiltrating the subconscious of his targets. He is offered a chance to have his criminal history erased as payment for the implantation of another person’s idea into a target’s subconscious.Inception received critical praise for its screenplay, direction, themes, action sequences, visual effects, musical score, and ensemble cast. It won four Academy Awards in Best Cinematography, Best Sound Editing, Best Sound Mixing, and Best Visual Effects and was nominated for four more: Best Picture, Best Original Screenplay, Best Art Direction, and Best Original Score.
Some people walk in the rain, others just get wet.
It was a good day so far, as usual my man sun sights me. But suddenly he goes inside. I think the kidnappers, I mean dark clouds takes my boy. God, my boy is crying he’s so scared. His eye droplets reached around entire earth, yes IT’S RAINING…..
The city was in a water wash. Small creatures put smile on their face. The plants are being fed by the rain water. The ground drinks to off his thirsty. The ants are having a romantic date with their loved ones. Me sitting near a window and counting the drops with a cup of coffee.
Rain does not fall on one roof alone.
I would like to honour the rain, because it doesn’t know who is rich and poor also who’s white or black. Only thing he does is he kisses everybody and make them as themself.Its laughs on us, it says I love everybody, I’m taking lot of efforts to reach you all. Very often it stops and the white clouds released sun and he blushes as rainbow.
The rain puts smile on farmer’s face. The rain takes us to our lovely memories. The rain cleans up our dirty outers. The rain gives him as water to us. The rain makes us to feel the magic. Often the rain gives us some holidays too. Whatever it may even at whatever age it is, child in me comes out with bunch of teeth when IT’S RAINING…..
Rain is not only drops of water. It’s the love of the sky for the earth. They never meet each other but sends love this way
Have you ever wondered what and how rice water is beneficial for your hair? I got your back! Lets learn a bit about rice water and how important it is for your hair.
HOW DID IT ALL START?
Women in China, Japan, and Southeast Asia have used rice water as a hair treatment for centuries. The Yao women, who live in a village called Huangluo in China, are famed for having hair that averages 6 feet long. In addition to its incredible length, the Yao women’s hair is said to keep its color for longer, as they do not begin to get gray hair until they reach their 80s. The Yao women credit the length and color of their hair to the fact they bathe it in rice water.
In the recent years people have started to use this technique for their hair and it is trending everywhere.
WHAT DOES IT CONTAIN?
Rice water is the starchy water that remains after soaking or cooking rice. Rice water is thought to contain many of the vitamins and minerals contained in rice. It contains almost 70-80% starch.
Some minerals in rice water are,
amino acids
B vitamins
vitamin E
minerals
antioxidants
BENEFITS
Some advantages of using rice water are,
de-tangles the hair
makes hair smoother
increases shine
makes hair stronger
helps hair grow long
WAYS TO MAKE RICE WATER
There are several ways to make rice water,
Soaking : Soaking is the quickest way to make rice water. To use this method:
take un-cooked rice
rinse thoroughly
place rice in a bowl with 2–3 cups of water
soak for 30 minutes
strain the rice water into a clean bowl
ready to use!
2) Fermenting : Some advocates say that fermenting rice water is more beneficial that just plain rice water. A research says that fermented substances have a higher amount of antioxidants that may combat hair and skin cell damage. All you have to do is follow the same steps from soaking, but instead of straining the water into a new bowl keep it at room temperature for 2 days and then use it.
3) Boiling : Another way to make rice water is boiling it. Take some rice, cook the rice in boiling water and strain the rice water into a clean bowl before use.
HOW TO USE IT?
Rice water can replace a conditioner!
The process is :
wash hair with shampoo
rinse thoroughly with water from the tap
pour rice water onto their hair
massage the rice water into the hair and scalp
leave on for up to 20 minutes
rinse hair thoroughly using warm water from the tap
So many people all around the world are using rice water in their daily life and all their reviews are positive. It started from Asia and now is appreciated everywhere. It suits for all kind of hair and super healthy for scalp. From personal experience it really builds volume to your hair,gives shine, and reduces hairfall.
•The NRI, Amit Shah and Aditya Madiraju tiedknot in New Jersey America• AnujaAnkola and Andrienne Rochetti a homosexual couple tied knot
Should gay marriages be considered a taboo?
Same sex marriage, also known as gay marriage, meaning marrying within the same sex, i.e. between two men or two women. In most of the country, the legal and the social responses have ranged from celebration on one hand to criminalization on the other. Marrying within the same sex has yet not been legalised in India. They don’t get certain rights enjoyed by the other lot of people. Same sex marriage does have it’s own pros and cons like every other thing in existence. Still, to talk about it should never be frowned upon. This world is for everyone to live, the LGBTQs are no exceptions.
The Gay, Pride flag
Same Sex marriage – Pros and Cons
Every human in this world has the rights live their life. An Indian citizen has the rights to enjoy their own life in whatever way they wish.
Marriage is a sacred union between two people. Everyone should be given rights to choose their own partner. Gender shouldn’t be a barrier to choose a person with whom one is going to spend their entire life with. It should completely be their own choice. It’s them who has to deal them all. It is quite possible, one may feel attracted to a person of the same gender. If the other person feels the same, there shouldn’t be another thought if they wish to marry and live together for the rest of their lives. It is often said that the people of the same gender understands each other better. Then it may be quite possible that they live a better life indeed. All we need is love, care, support and a partner who understands you like no one else. If that really gets fulfilled, no doubt, same sex marriages will be a great success. But does it really get fulfilled?
A man and a woman is said to complete each other. No, they aren’t equal. Things a man can do, women can’t and vice versa. Both men and women are the two wheels of the society. One needs another to grow. Man by nature is physically stronger, bold, a little arrogant and pride runs in his blood whereas a woman is mentally stronger, calm, and able to handle situations with ease. Men and women together create a balance in the society. The biological process, the process of reproduction, men can’t give birth and women too can’t give birth alone. She needs a man for it. If reproduction doesn’t happen, how will the generation move forward? That’s a serious question indeed, and the society fears the same. Several of the holy books as well is in opposition to gay marriage. Yet, there are countries like Netherlands (2001), Belgium (2003), Spain (2005), Norway (2009), Sweden (2009), Portugal (2010), Iceland (2010), Denmark (2012), France (2013), the United Kingdom (2013), Luxembourg (2015), Ireland (2015), Finland (2017), Malta (2017), Germany (2017), and Austria (2019) which legalized day sex marriage.
According to the 2020 survey
Legalizationof same sex marriage celebration in foreign countries
To conclude the same, all I would like to say that the people who wish to marry within the same gender should be allowed to. Not everyone will. Therefore, the generations won’t stop moving further. It’s true to legalise this act is a tough decision indeed. A lot needs to be surveyed and evaluated. One wrong decision may lead to a disaster in the end.
You see the problem is that fat, isn’t just the inch you can pinch known as subcutaneous fat the real danger is the fat that’s in your abdomen and surrounding your internal organs known as visceral fat. Studies have shown visceral fat puts us at higher risk of heart disease, type 2 diabetes and in women it’s even shown to increase the risk of breast cancer.
THE SCIENCE BEHIND THESE EXERCISES AND WEIGHT LOSS:
If done correctly after 6 weeks the study showed a loss of just over 2cm around the waist of the participants which is great and you can do this without any diet change and see a difference. Now these results are good but they’re definitely not as good as the diet change group which I spoke about in the first part of this video who lost 1kg a week and 5cm around the waist after 6 weeks.
And this because the participants who only did the abdominal exercises so no diet change only really improved their muscle tone. Well we know by increasing your muscle tone your essentially holding fat in with muscle so they haven’t reduced the fat around the waist but it does give a thinner appearance hence the 2cm reduction.
Which is why it’s important not be fixated on just doing abdominal crunches to try and lose weight or belly fat. Yes these exercises have been shown to give a 2cm reduction in waste size after 6 weeks. But you also really need to make those dietary changes as explained in part one of this video for maximum impact. If you do the diet correctly you should expect to lose 0.5 to 1kg every week which is great but here’s the best part after 6 weeks the study showed that each individual also reduced their dangerous visceral fat by 14% and they reduced their cholesterol, blood pressure and had a 5cm reduction in their waistline and that’s without any exercise so just imagine the results if you merge these abdominal exercise and diet change.
BMI CALCULATOR:
Before beginning any diet it’s definitely worth checking if you actually need to lose weight as you may already be at a healthy weight and the easiest way to do this is to check your BMI. BMI stands for body mass index. BMI is a person’s weight in kilograms divided by the square of height in meters. It is an inexpensive and easy-to-perform method of screening for weight categories that may lead to health problems.
For children and teens, BMI is age- and sex-specific and is often referred to as BMI-for-age. In children, a high amount of body fat can lead to weight-related diseases and other health issues. Being underweight can also put one at risk for health issues.
A high BMI can indicate high body fatness. BMI does not measure body fat directly, but BMI is correlated with more direct measures of body fat.
BMI Weight Status: Below 18.5 – Underweight 18.5 to 24.9 – Normal or Healthy Weight 25.0 to 29.9 – Overweight 30.0 and above -Obese
Being a logistics entrepreneur , as given . It is your duty to consider to go with the modern technology providing various benefits for you as an individual , the company and your services . For the starting you can proceed in the advertisement sector , including posters/banners on the most busy roads and in both populated and not so populated areas assuring the information reaches to the aspiring customers, most importantly investing the money in online advertisement following google adsense that will put the ad on the pages and youtube videos related to same interests as the company’s services , plus making a buissness page on facebook and paying to put ads on others Instagram and facebook feeds so that the AI technology could itself scan the user’s data and go for the person having the most probability of choosing that ad and contacting for our services.
Along with this the most beneficial thing you can think of is to hiring a few IT professional for the development of company’s own website and app , this can make things easier on the customer’s side to book their service within few steps online , with all their data protected under the privacy policy ,and keeping in touch with their local company’s office When the service is provided you can share an SMS link to the customers for their feedbacks and FAQs which will proceed to give them cash backs and future discounts from the company . This will make sure that they choose us for their future requirements and their honest feedbacks can help our company evolve and work much more efficiently . Also investing in buying RFID tags to track the safe delivery of the product on time in locals also during shipment and overseas deliveries .
Also take in account the investment of enhancing the GPS services for our drivers and shipment supervisors hence they will choose a better and traffic free route .so that ,your delivery will be more accurate and on time.
With the profit money then investing in giving employees a raise in their salaries provided with some health benefits , because from the employee’s prespective a job in this sector will be helpful to support their careers and family , followed by this could lead to raise to people with higher qualification , experience and positivity and vision for future , and with hiring the best in the feild . the current employees could also fear the competetion and do their job implying every skill possible to preserve their seats in the company , this could ultimately benefit the company and hence the increment the quality and quantity of the service to meet the demands.
A huge factor can be the investment in the blockchain creating a decentralized immutable record of all transactions, making it possible to track assets from production to delivery or use by end user.
Buying a few robots such as for packing could decrease the expenses that would have done on the human on the same position , with its maintanace half of that human’s salary on the same position , Also you can consider buying smart trucks that has auto-pilot driving capabilities can lead to lessen the damage done during the accidents happening unexpectedly by the drivers that would lessen the property and health damage fund . And surely is a one time investment , because yes AI and machines are lot more smarter in predicting the dangerous situation than a driver which can loose guidance due to emotions , sleep etc.
Also prefer investing in similar smaller business and buying their shares so that for the future we might have higher chances of collaborating and end up merging in our company especially I would prefer the start ups from other states and a few overseas to ultimately expand our company targeting more costumers in other those areas .
One more area to target is to build special warehouses for food supliments such as vegetables , fruits , canned food and certain raw materials ,that requires a certain temperature to preserve them such as big refrigrators ensuring their quality won’t alter . and shipping them in trucks designed with the same equipments . This can make the service for the local supermarkets very preferable for their buissness .
It may seem that there’s nothing you can do about your stress level. The bills aren’t going to stop coming, there will never be more hours in the day for all your errands, and your career or family responsibilities will always be demanding. But you have a lot more control than you might think. In fact, the simple realization that you’re in control of your life is the foundation of stress management.
Managing stress is all about taking charge: taking charge of your thoughts, your emotions, your schedule, your environment, and the way you deal with problems. The ultimate goal is a balanced life, with time for work, relationships, relaxation, and fun – plus the resilience to hold up under pressure and meet challenges head on.
Identify the sources of stress in your life-
Stress management starts with identifying the sources of stress in your life. This isn’t as easy as it sounds. Your true sources of stress aren’t always obvious, and it’s all too easy to overlook your own stress-inducing thoughts, feelings, and behaviors. Sure, you may know that you’re constantly worried about work deadlines. But maybe it’s your procrastination, rather than the actual job demands, that leads to deadline stress.
To identify your true sources of stress, look closely at your habits, attitude, and excuses:
Do you explain away stress as temporary (“I just have a million things going on right now”) even though you can’t remember the last time you took a breather?
Do you define stress as an integral part of your work or home life (“Things are always crazy around here”) or as a part of your personality (“I have a lot of nervous energy, that’s all”).
Do you blame your stress on other people or outside events, or view it as entirely normal and unexceptional?
Until you accept responsibility for the role you play in creating or maintaining it, your stress level will remain outside your control.
Start a stress journal-
A stress journal can help you identify the regular stressors in your life and the way you deal with them. Each time you feel stressed, keep track of it in your journal. As you keep a daily log, you will begin to see patterns and common themes. Write down:
What caused your stress (make a guess if you’re unsure).
How you felt, both physically and emotionally.
How you acted in response.
What you did to make yourself feel better.
Look at how you currently cope with stress-
Think about the ways you currently manage and cope with stress in your life. Your stress journal can help you identify them. Are your coping strategies healthy or unhealthy, helpful or unproductive? Unfortunately, many people cope with stress in ways that compound the problem.
Unhealthy ways of coping with stress-
These coping strategies may temporarily reduce stress, but they cause more damage in the long run:
• Smoking • Drinking too much • Overeating or undereating • Zoning out for hours in front of the TV or computer • Withdrawing from friends, family, and activities • Using pills or drugs to relax • Sleeping too much • Procrastinating • Filling up every minute of the day to avoid facing problems • Taking out your stress on others (lashing out, angry outbursts, physical violence)
Learning healthier ways to manage stress-
If your methods of coping with stress aren’t contributing to your greater emotional and physical health, it’s time to find healthier ones. There are many healthy ways to manage and cope with stress, but they all require change. You can either change the situation or change your reaction. When deciding which option to choose, it’s helpful to think of the four As: avoid, alter, adapt, or accept.
Since everyone has a unique response to stress, there is no “one size fits all” solution to managing it. No single method works for everyone or in every situation, so experiment with different techniques and strategies. Focus on what makes you feel calm and in control.
Not all stress can be avoided, and it’s not healthy to avoid a situation that needs to be addressed. You may be surprised, however, by the number of stressors in your life that you can eliminate.
Learn how to say “no” – Know your limits and stick to them. Whether in your personal or professional life, refuse to accept added responsibilities when you’re close to reaching them. Taking on more than you can handle is a surefire recipe for stress.
Avoid people who stress you out – If someone consistently causes stress in your life and you can’t turn the relationship around, limit the amount of time you spend with that person or end the relationship entirely.
Take control of your environment – If the evening news makes you anxious, turn the TV off. If traffic’s got you tense, take a longer but less-traveled route. If going to the market is an unpleasant chore, do your grocery shopping online.
Avoid hot-button topics – If you get upset over religion or politics, cross them off your conversation list. If you repeatedly argue about the same subject with the same people, stop bringing it up or excuse yourself when it’s the topic of discussion.
Pare down your to-do list – Analyze your schedule, responsibilities, and daily tasks. If you’ve got too much on your plate, distinguish between the “shoulds” and the “musts.” Drop tasks that aren’t truly necessary to the bottom of the list or eliminate them entirely.
Stress management strategy #2: Alter the situation-
If you can’t avoid a stressful situation, try to alter it. Figure out what you can do to change things so the problem doesn’t present itself in the future. Often, this involves changing the way you communicate and operate in your daily life.
Express your feelings instead of bottling them up. If something or someone is bothering you, communicate your concerns in an open and respectful way. If you don’t voice your feelings, resentment will build and the situation will likely remain the same.
Be willing to compromise. When you ask someone to change their behavior, be willing to do the same. If you both are willing to bend at least a little, you’ll have a good chance of finding a happy middle ground.
Be more assertive. Don’t take a backseat in your own life. Deal with problems head on, doing your best to anticipate and prevent them. If you’ve got an exam to study for and your chatty roommate just got home, say up front that you only have five minutes to talk.
Manage your time better. Poor time management can cause a lot of stress. When you’re stretched too thin and running behind, it’s hard to stay calm and focused. But if you plan ahead and make sure you don’t overextend yourself, you can alter the amount of stress you’re under.
Stress management strategy #3: Adapt to the stressor-
If you can’t change the stressor, change yourself. You can adapt to stressful situations and regain your sense of control by changing your expectations and attitude.
Reframe problems. Try to view stressful situations from a more positive perspective. Rather than fuming about a traffic jam, look at it as an opportunity to pause and regroup, listen to your favorite radio station, or enjoy some alone time.
Look at the big picture. Take perspective of the stressful situation. Ask yourself how important it will be in the long run. Will it matter in a month? A year? Is it really worth getting upset over? If the answer is no, focus your time and energy elsewhere.
Adjust your standards. Perfectionism is a major source of avoidable stress. Stop setting yourself up for failure by demanding perfection. Set reasonable standards for yourself and others, and learn to be okay with “good enough.”
Focus on the positive. When stress is getting you down, take a moment to reflect on all the things you appreciate in your life, including your own positive qualities and gifts. This simple strategy can help you keep things in perspective.
Stress management strategy #4: Accept the things you can’t change-
Some sources of stress are unavoidable. You can’t prevent or change stressors such as the death of a loved one, a serious illness, or a national recession. In such cases, the best way to cope with stress is to accept things as they are. Acceptance may be difficult, but in the long run, it’s easier than railing against a situation you can’t change.
Don’t try to control the uncontrollable. Many things in life are beyond our control— particularly the behavior of other people. Rather than stressing out over them, focus on the things you can control such as the way you choose to react to problems.
Look for the upside. As the saying goes, “What doesn’t kill us makes us stronger.” When facing major challenges, try to look at them as opportunities for personal growth. If your own poor choices contributed to a stressful situation, reflect on them and learn from your mistakes.
Share your feelings. Talk to a trusted friend or make an appointment with a therapist. Expressing what you’re going through can be very cathartic, even if there’s nothing you can do to alter the stressful situation.
Learn to forgive. Accept the fact that we live in an imperfect world and that people make mistakes. Let go of anger and resentments. Free yourself from negative energy by forgiving and moving on.
Stress management strategy #5: Make time for fun and relaxation-
Beyond a take-charge approach and a positive attitude, you can reduce stress in your life by nurturing yourself. If you regularly make time for fun and relaxation, you’ll be in a better place to handle life’s stressors when they inevitably come.
Healthy ways to relax and recharge
Go for a walk.
Spend time in nature.
Call a good friend.
Sweat out tension with a good workout.
Write in your journal.
Take a long bath.
Light scented candles
Savor a warm cup of coffee or tea.
Play with a pet.
Work in your garden.
Get a massage.
Curl up with a good book.
Listen to music.
Watch a comedy
Don’t get so caught up in the hustle and bustle of life that you forget to take care of your own needs. Nurturing yourself is a necessity, not a luxury.
Set aside relaxation time. Include rest and relaxation in your daily schedule. Don’t allow other obligations to encroach. This is your time to take a break from all responsibilities and recharge your batteries.
Connect with others. Spend time with positive people who enhance your life. A strong support system will buffer you from the negative effects of stress.
Do something you enjoy every day. Make time for leisure activities that bring you joy, whether it be stargazing, playing the piano, or working on your bike.
Keep your sense of humor. This includes the ability to laugh at yourself. The act of laughing helps your body fight stress in a number of ways.
Learn the relaxation response
You can control your stress levels with relaxation techniques that evoke the body’s relaxation response, a state of restfulness that is the opposite of the stress response. Regularly practicing these techniques will build your physical and emotional resilience, heal your body, and boost your overall feelings of joy and equanimity.
INTRODUCTION Branding is a strategy designed by organizations or associations to help people quickly identify and experience their brand. amongst all consumers that helps your company to make a profit and success. we can also say that Branding can change how people think about your brand, it can drive new business and increase brand awareness. Sometimes we know the company’s impression due to their branding, not by their quality of their products. at present every company has its branding value which shows how the company is performing in the market and also what is the position of the company in the market. The goal of branding is to link your identity, values, and nowadays every company and organization are spending so much amount on branding because if branding will successful then the business of that product will also give a so much profit. So we can say that branding is directly proportional to the increment of their organization. It means if the brand value will increase then the company makes a profit and vice versa.
What is a Brand Platform? Branding is very important when it comes to recognition and the growth of any business. If applied correctly and consistently it helps build credibility and customer loyalty. So what platform and how do you go about branding? There are different platforms for different types of innovations and picking the one that makes sense is important. In addition, key elements need to be considered when picking the right branding platform. The necessity of the right platform will determine the overall success of your small business. Major businesses have a strong brand and have multiple platforms for them to remain successful and current.There are a lot of factors involved when choosing the right platform that can make or break a product or service. The key here is to ensure that good brand objective and valuable insights into some type of strategy to capture the target audience exist. In choosing the appropriate platform for your brand you need.
WHAT IS THE USE? From a simple point of view, it is basically to express what core values you hold and helps improve your credibility statement to the audience. One thing to consider is the important points that you’ll use to guide your target audience. Also, how to communicate your message clearly and concisely. Doing all these required steps will help the development of the brand strategy and positioning statement. Brands satisfy a couple of components such as brand expansion and brand platform development.
WHAT IMPORTANCE DOES IT SERVE? A well-built brand gives the company or product personality and evokes emotional and subliminal characteristics that are not necessarily found in the company or product themselves.
Branding Helps You Outdo Competition In a market that is now stiflingly competitive, how do you stand out from thousands of similar companies that claim to be as good as you, if not better? The need of the hour is to realize that you’re no longer competing at a local level. With the advancements in online and offline technologies, the entire world is your marketplace, literally. The proposition that your organization can and should cater to a universal audience implies that your growth potential is only limited by your imagination. However, the one downside to that is that you need to outdo that much more competition, potentially on a global level.
Branding Builds Trust As your audience gets to know your business better, they will start trusting you more. However, to develop that elusive trust factor, you must shout out loud as to why they should try you out. Here, building a brand helps determine how your first few customers perceive the quality of your services.
A brand promise is what your customer expects and gets from your company. Your promise is as good as your word and is the brand essence. The promise of your brand is represented as your logo and advertisement.A powerful brand strategy is built on emotions Emotion can be applied more directly in advertising, such as in a specific ad or campaign. Each emotional ad contributes to the emotional branding strategy — emotional ads are like the individual building blocks that create the structural integrity of the brand. Many companies will create emotional ads in response to major events, while also promoting their products or services. Using neuroscience techniques in conjunction with branding and marketing strategies yields some pretty compelling results. Targeting consumers with more effective ads means that you’ll better be able to engage your audience. When you’re engaging your audience, you’re building a relationship with them, which translates into a remarkable increase in customer lifetime value
A strong brand builds financial value into your company Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand preference they would be better armed to work with CMOs to generate better financial performance.
Measures of brand preference can be a key lynchpin in the value chain because it predicts customer actions that can have significant business impact. By accurately and predictably measuring the impact of marketing activities on the hearts and minds of customers and potential customers, measures of preference connect marketing inputs to consumer behavioral outcomes.
CONCLUSION The best branding is built on a strong idea. An idea that you and your staff can hold on to, can commit to, and can deliver upon.
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