Month: July 2021

Freelancing hits success

In the modernized world, many hang back from working under anyone for a long term and wish to create their work independently and just offer their potentials to an entity. They are the freelancers who are always self employed and not necessarily committed to a particular employer long time. Freelancer is an independent worker who earn money on a per job or per task basis for a short term work. This has become a well known career choice for a lot of people these times. Freelancing professionals work in a wide area of fields across many industries and companies. Although there are plentiful opportunities available for freelancing, the most popular fields are content writing, designing, sales & marketing, branding, recruiting, web development, teaching, copywriting, photography, SEO, social media. The prominent fact is that you should possess the requisite skills for the job/project and make a good income out of it.

Perks of freelancing and success rate

Where many other jobs demand constraints for time and work places, Freelancers can work anytime and from anywhere with the freedom to set your own pace, take projects for several companies, so freelancing offers many flexibilities which helps to maintain a good work-life balance. The benefit of being a freelancer is that you are not restricted to a specific 9 to 5 schedule and choose work in line with your preferences and choose clients/ companies you want to work with, which allows you to pursue in your own interests and passion. According to a payoneer’s data, the average freelancer worked 36 hours a week at a rate of $21per hour, for an annual pretax salary of more than $39,000. This was significantly higher than the average salary for non-freelancers in most of the countries in the survey.

The money you make is utterly dependent upon the quality of work and how much effectually you work. While people argue that freelancing can impact a person’s financial security and long term career goals, freelances find their work to be obliging in making their lives less stressful. They have the authority to decide and demand for the the wages to be charged on their projects. Many freelancers are paid on hourly basis, so if they work long hours they will be able to make more finances. Employees tend to leave the jobs due to the the discontentment with the management, but in freelancing you work with freedom without anybody to constantly keep breathing down on your neck. With people searching out for an enduring job to obtain more income they spend half their life, freelancing makes it more accessible for people to gain good income by investing your potentials and skills in a short time. It may takes years for some people to get promoted to a higher level and have a hike in their salary but freelancing makes you get closer to the income you dreamt of in a short time with your quality work.

On the other side this may seem unstable for some without any steady income over the years. You may perceive a fluctuation in the workload, where you’ll be swamped with work one month but not the same the next month like a feast- famine cycle. It carries an unpredictable nature of work and wages with no paid time off or medical leave. Many people are susceptible to turn away from this because of such drawbacks. If you really staunch and determined about being a freelancer you should be disciplined, consistent and organized. You should engage yourself in multiple projects, never become distracted or unstable in the field. Keep a track of your work and manage them efficiently. However the work may be unsteady you should be able to market yourself. There is a just fine line between the advantages and snags, here the perks of freelancing greatly outweigh the drawbacks. If you are good at a job sky is the limit to how much you can sprout your business.

FEMINISM- IMPORTANCE AND IMPACTS



 Feminism is a social and political movement that advocates for the rights of women on the grounds of equality of sexes. It does not deny the biological differences between the sexes but demands equality in opportunities. It covers everything from social and political to economic arenas. In fact, feminist campaigns have been a crucial part of history in women empowerment. The feminist campaigns of the twentieth century made the right to vote, public property, work and education possible. Thus, an essay on feminism will discuss its importance and impact.

Importance of Feminism

Feminism is not just important for women but for every sex, gender, caste, creed and more. It empowers the people and society as a whole. A very common misconception is that only women can be feminists.

It is absolutely wrong but feminism does not just benefit women. It strives for equality of the sexes, not the superiority of women. Feminism takes the gender roles which have been around for many years and tries to deconstruct them.

This allows people to live freely and empower lives without getting tied down by traditional restrictions. In other words, it benefits women as well as men. For instance, while it advocates that women must be free to earn it also advocates that why should men be the sole breadwinner of the family? It tries to give freedom to all.

Most importantly, it is essential for young people to get involved in the feminist movement. This way, we can achieve faster results. It is no less than a dream to live in a world full of equality.

Thus, we must all look at our own cultures and communities for making this dream a reality. We have not yet reached the result but we are on the journey, so we must continue on this mission to achieve successful results.

Impact of Feminism

Feminism has had a life-changing impact on everyone, especially women. If we look at history, we see that it is what gave women the right to vote. It was no small feat but was achieved successfully by women.

Further, if we look at modern feminism, we see how feminism involves in life-altering campaigns. For instance, campaigns that support the abortion of unwanted pregnancy and reproductive rights allow women to have freedom of choice.

Moreover, feminism constantly questions patriarchy and strives to renounce gender roles. It allows men to be whoever they wish to be without getting judged. It is not taboo for men to cry anymore because they must be allowed to express themselves freely.


Wettest places of India


As UAE using 100% of their brain using drones for producing fake rain, wherein India, we are considering the maximum rainfall as a natural gift, here are some places considered to be having the highest rainfall in order


1.Mawsynram


Leaving behind Cherrapunji, a town in Khasi hills district of Meghalaya Mawsynram, secure the title of been having the highest rainfall not just of India but of the world with a record of 11,872 mm of rainfall during monsoon season.
60.9 km from Shillong, the capital of the State has a subtropical highland climate with a long monsoon season and short dry season. Landslides are common incidents in their due to excessive rainfall, for survival during the rainy season, the residents of that small village prepare themselves by making knups, using bamboo silvers, plastic sheets, and broom grass to create shields.Cherrapunji
Securing the second position Cherrapunji or Sohra has a rainfall of 11,619 mm, lies in the slopes of southern parts of Khasi hill, Meghalaya facing the plains of Bangladesh, interesting fact out there is that the rainfall is mostly been in the night time which doesn’t interpret the day works apart from that Sohra is famous for its living bridges.

2.Agumbe


A small town in Shimoga district, Karnataka surrounded by thickly forest Malenadu region of the western ghats Mountain Range. Receiving an average of 7,691 mm of rainfall. Having green views for trekking and photography and associated with important rainforest stations for research, promotion of cottage industry, documentation of medicinal plants.

3.Amboli


A hill station Shimoga district, Maharashtra, it is the last hill station before the coastal highlands of Goa, famous for tourism encompasses amazing gorges and waterfalls during monsoonsSitutaed at an altitude of 690 meters above the sea level `witness around 7,500 mm of rain every year. In Amboli it is hard to find a single house where at least one member of the family has not served in the Indian Army.


4.Mahabaleshwar


Having a record of 5,618 mm of rainfall, located close to western ghats a hill station lies 270 km away from the capital of Maharashtra, apart from that it has many mythological temples to visit.

The climate of Mahabaleshwar is suitable for strawberry cultivation, it contributes 85% of its strawberry production in the country.
It is the source of Krishna River, it has some viewpoints such as Venna Lake, Arthur point, 3 Monkey point and so on.

Cell based Therapy in Human Regenerative Therapy

CELL BASED THERAPY AND XENOGENEIC ACELLULAR NERVE MATRICES

Adipose cell transplantation is an option for reconstructing peripheral nerves. The cells may be administered systematically via intravenous, sub-cuticular or intramuscular routes as used for traditional drug therapy. When adipose derived stem cells (ADSC) have been introduced intravenously, they spread throughout the body and locate to damage tissue. In the context of traumatic brain injury, these cells spread via the reticuloendothelial system directly into the diseased brain tissue. The observed benefits of human ADSC injection were largely dependent on the recipient rat’s age. In the older rats, fewer cells transited though the spleen. This subsequently led to differences in cell distribution within injured parts of the rat’s brains. In other studies when ADSCs were administered via the intravenous route they were also shown to improve neuropathic pin in rats which had the ill effects of chronic pain stimulated.

CURRENT THERAPIES AND FUTURE DIRECTIONS

Organ and tissue loss through disease and injury motivate the development of therapies that can regenerate tissues and decrease reliance on transplantations. Regenerative medicine, an interdisciplinary field that applies engineering and life science principles to promote regeneration, can potentially restore diseased and injured tissues and whole organs. Since the inception of the field several decades ago, a number of regenerative medicine therapies, including those designed for wound healing and orthopedic applications, have received Food and Drug Administration (FDA) approval and are now commercially available. These therapies and other regenerative medicine approaches currently being studied in preclinical and clinical settings will be covered in this review. Regenerative medicine has the potential to heal or replace tissues and organs damaged by age, disease, or trauma, as well as to normalise congenital defects. Promising preclinical and clinical data to date support the possibility for treating both chronic diseases and acute insults, and for regenerative medicine to abet maladies occurring across a wide array of organ systems and contexts, including dermal wounds, cardiovascular diseases and traumas, treatments for certain types of cancer, and more. The current therapy of transplantation of intact organs and tissues to treat organ and tissue failures and loss suffers from limited donor supply and often severe immune complications, but these obstacles may potentially be bypassed through the use of regenerative medicine strategies.

Regenerative Medicine opened new avenues for curing patients with difficult to treat diseases and physically impaired tissues. Despite many successes, regenerative medicine is still unfamiliar to many scientists and clinicians. This poses a great limit, as tissue engineering and regenerative medicine could overcome the unsolvable problems of the current medical treatments. The creation and use of cloned pigs have made a significant contribution to various fields in basic and applied research for regenerative medicine such as for treatment for intractable diseases, stem cell therapy and organ or tissue transplantation. It is important to verify the findings obtained from the in vitro studies in a complex system of individual animals. The role of research that uses cloned pigs as a platform isn terms of producing findings truly useful for clinical application. The crucial point of this revolution is transforming the current numerous scientific discoveries into novel and viable therapies from bench and bedside. The unique benefits of animal modelling techniques will continue to be used in the future to promote experimental endeavours in this field of study.

Philosophy of the Indian Constitution

Every Constitution has a philosophy of its own. For the philosophy under our Constitution, we must look back into history.

The Objective Resolution:

• This Constitution Assembly declares, it’s firm and solemn resolve to proclaim India as the Independent Sovereign Republic and to compose for her future Constitution.

• WHEREIN the territories that now comprise British India, the territories that now form the Indian States, and such other parts of India as are outside British India and the States as well as such other territories as are willing to be constituted into Independent Sovereign India, shall be a Union of all; and

•WHEREIN the said territories, whether with their present boundaries or such with others as may be determined by the Constituent Assembly and subsequently by accordance with the law of the Constitution, shall possess and retains the status of autonomous units, together with residual powers and exercise all powers and functions of Government and administration, save and except such powers and functions as are vested in or assigned to the Union, or as are inherent or implied in the Union or resulting therefrom; and

•WHEREIN all powers and authority of Sovereign Independent india, its constituent parts, and organs of government are derived from the people; and

•WHEREIN shall be guaranteed and secured to all people of India justice, social, economic, and political; equality of status, of opportunity, and before the law; freedom of thoughts, expression, belief, faith, worship, vocation, association, and action, subject to the law and public morality; and

• WHEREIN adequate safeguards shall be provided for minorities, backward and tribal areas, and depressed and other backward classes; and

• WHEREIN shall be maintained the integrity of the territory of the Republic and its sovereign rights on the land, sea, and air according to justice and the law of civilized nations; and

• The ancient land attains its rightful and honored place in the world and make its full and willing contribution to the addition of world peace and the welfare of mankind.

The Preamble:

WE, THE PEOPLE OF INDIA, having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC and to secure to all its citizens;

JUSTICE, social, economic, and political;

LIBERTY of thoughts, expression, belief, faith, and worship;

EQUALITY of status and opportunity; and to promote among them all;

FRATERNITY assuring the dignity of the individual and the unity and the unity and integrity of the Nation;

IN OUR CONSTITUTION ASSEMBLY this twenty-sixth day of November 1949, do HEREBY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION.

The Preamble to our Constitution serves, two purposes –

(a) it indicates the source from which the Constitution derives its authority;

(b) it also states the objects which the Constitution seeks to establish and promote.

Important Amendment: 42nd Amendment, 1976 that the goal of the Indian polity is socialism was ensured by inserting the word “socialist” in the Preamble, by the Constitution Act, 1976. The secular objective of the States has been specifically expressed by inserting the word “secular” in the Preamble by the Constitution Act, 1976.

Bullying in School

It makes no difference whether you are a student, instructor, parent of a child or adolescent, or a member of the community.

Everyone plays a part in preventing school bullying, and the majority of individuals have either directly or indirectly participated in, watched, or experienced some type of bullying in schools.

There are multiple sorts of bullying to be aware of, as well as several approaches for educators, schools, and parents to assist in the prevention of bullying at school.

Bullying must meet specific criteria in order to be classified as such.

These include malice, power imbalances, repetition, anguish, and provocation. Bullying can occur in schools, on campus, or outside of school, but it is always the result of relationships formed in those contexts.

Photo by RODNAE Productions on Pexels.com

Types of Bullying

  1. Bullying can take two forms: direct and indirect.
    Direct bullying differs from indirect bullying in that it involves direct interaction with the person who is being bullied. It’s possible that indirect will not work. Throwing something at someone or yelling cruel comments at them is a form of direct bullying. An example of indirect bullying might be spreading rumors about a classmate.
  2. Cyberbullying Cyberbullying is any form of bullying that occurs through the internet. Harmful comments on a personal website or dishonest private messaging are examples.
  3. Physical bullying Bullying that involves physical contact with the other person is always considered physical bullying. This can include hand-to-hand combat, as well as throwing objects, tripping, or inciting others to attack a person physically.
  4. Emotional bullying Emotional bullying is defined as the intentional infliction of emotional distress on another individual. Saying or writing harsh things, getting others to band together against an individual, purposeful ignoring, or spreading rumors’ are all examples of this.
  5. Sexual bullying Sexual bullying refers to any sort of bullying, done in any manner, that is related to a person’s gender or sexuality. Examples can include forcing someone to commit intimate acts, making sexual comments, or unwanted touching.
  6. Verbal bullying Verbal bullying is defined as the use of any form of language to cause distress to another person. Using profanities, abusive language, making unfavorable comments about someone’s appearance, using insulting phrases, or teasing are all examples.
  7. Bullying in Higher School Many individuals mistakenly believe that bullying ends in high school, yet it continues throughout higher education. This can take numerous forms, and it often comes with unique obstacles because students are often living away from home and on their own.

Anti-bullying laws exist in all fifty states of the United States, albeit they differ from state to state. The majority of states have legislation requiring schools to report, document, and investigate occurrences of bullying in the classroom. Bullying prevention is also mandated by law for schools.

Some state laws may stipulate that bullies face sanctions and that bullied pupils receive appropriate counselling.

There are, however, a number of rules in place to assist pupils with learning or other problems. These pupils are guaranteed the right to a “free, adequate public education” under the Individuals with Disabilities Education Act.

It is against federal law to deny a student with an IEP (Individualized Education Plan) access to an appropriate public education.

EFFECTS OF BULLYING

  1. The Resultant Consequences

Bullying victims may suffer from low self-esteem, which can lead to depression. As a result of school bullying, some bully victims experience physical and/or emotional pain. Bullied adolescents are more prone to experience depression later in life.

  1. Victimhood for a Lifetime

Unfortunately, some children are subjected to persistent bullying that occurs on a weekly basis. This is more common in primary school, and it might result in lost days of school.

In order to prevent long-term injury, schools must step in and intervene in cases of chronic bullying.

Photo by Keira Burton on Pexels.com

There are a variety of reasons that can contribute to bullying. Bullying is likely to occur if there are pupils who have bully inclinations and the school climate permits it. Bullying can occur as a result of a challenging family environment, low self-esteem, or poor social skills.

It’s difficult for a parent to learn that their child is being bullied, but know that you can help.

To begin, establish a thorough record of the bullying incident, including as many information as possible.

You should also keep track of your child’s reactions to help the school understand how bullying is harming his or her schoolwork. Check to see if the bullying has broken any laws, and then file a complaint with your child’s school by email.

Bullies usually target students in their own grade, but they can sometimes target students who are older. A youngster with a big network of friends is less likely to be bullied, but a child who is physically weaker, smaller, and less forceful is more likely to be bullied.

Schools must have policies and procedures in place that are followed. Anti-bullying education should be included into all aspects of the curriculum. Language arts teachers, for example, can locate required novels that teach pupils empathy for others.

When it comes to bullying prevention, communication is crucial. When children feel comfortable talking to adults in their community, they are more likely to report bullying and to avoid bullying by verbally expressing their feelings.

DIGITAL MARKETING

 

   

       

Digital Marketing

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”

These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

  • B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
  • B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
  • B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C.



Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

  • Quality of content
  • Level of user engagement
  • Mobile-friendliness
  • Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.

Content marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it:

  • 84% of consumers expect companies to produce entertaining and helpful content experiences
  • 62% of companies that have at least 5,000 employees produce content daily
  • 92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company’s goals.

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.

How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

  • Ad quality
  • Keyword relevance
  • Landing page quality
  • Bid amount

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing

Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you’re a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You’ll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the “ad” aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it’s advertising.

When your consumers know exactly what they’re getting, they’ll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Marketing automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.

According to statistics:

  • 90% of US consumers find personalization either “very” or “somewhat” appealing
  • 81% of consumers would like the brands they engage with to understand them better
  • 77% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:

  • Collect and analyze consumer information
  • Design targeted marketing campaigns
  • Send and post marketing messages at the right times to the right audiences

Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.

Email marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

  • Individualizes the content, both in the body and in the subject line
  • States clearly what kind of emails the subscriber will get
  • Offers a clear unsubscribe option
  • Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer’s needs more effectively.

Depression: Screaming that nobody can hear

what people never understand is the depression isn’t about the outside its about inside.

There was a little girl filled with happiness and hope, Who wanted to explore the world know more about people and was hoping to get love the way she use to give to others. She was a simple minded girl her life was going great she made alot of friends but little did she know a black whole was waiting for her to consume all her happiness and hope.

What is depression?

There are wounds that never show on body that are deeper and more hurtful than anything that bleed.

Depression, also known as major depressive disorder is a common disorderserious medical illness that negatively affects how you feel, the way you think and how you act. Fortunately, it is also treatable. Depression causes feelings of sadness and/or a loss of interest in activities you once enjoyed, basically it causes lack of interest in life. It can lead to a variety of emotional and physical problems and can decrease your ability to function at work and at home.

Symptoms of depression.

Tears come from the heart and not from the brain.

Depression symptoms can vary from mild to severe and can include:-

  • Your mood is depressed for most of the day, especially in the morning.
  • You feel tired or have a lack of energy almost every day.
  • You feel worthless or guilty almost every day.
  • You feel hopeless or pessimistic.
  • You have a hard time focusing, remembering details, and making decisions.
  • You can’t sleep, or you sleep too much, almost every day.
  • You have almost no interest or pleasure in many activities nearly every day.
  • You think often about death or suicide (not just a fear of death).
  • You feel restless or slowed down.
  • You’ve lost or gained weight.
  • Feel cranky and restless.
  • Lose pleasure in life.
  • Overeat or stop feeling hungry.
  • Have aches, pains, headaches, cramps, or digestive problems that don’t go away or get better with treatment.
  • Have sad, anxious, or “empty” feelings.

These symptoms are common, not everyone with depression will have the same ones. 

Self help.

“why did u tried to kill yourself?” “You told me to be happy. “

There are a number of things people can do to help reduce the symptoms of depression. For many people, regular exercise helps create positive feeling and improves mood. Getting enough quality sleep on a regular basis, eating a healthy diet and avoiding alcohol (a depressant) can also help reduce symptoms of depression.

Depression is a real illness and help is available. With proper diagnosis and treatment, the vast majority of people with depression will overcome it. If you are experiencing symptoms of depression, a first step is to see your family physician or psychiatrist. Talk about your concerns and request a thorough evaluation. This is a start to addressing your mental health needs.

How friendship can help depression

Part of being a person is about helping others.

The benefits of friendship for people that are depressed are astounding. Relationships, although not a substitute for professional therapy, can help people dealing with depression with their healing. Dr. Leaf says, “A strong friendship can help heal someone’s thinking habits and improve how the brain functions, helping them gain clarity into their situation, building up mental resilience and encouraging them to face and overcome what is causing them distress.”

Friendship is all about supporting each other in good times and in bad. Although depression can challenge a strong friendship, it doesn’t make it impossible for the friendship to continue. In fact, the friendship can be beneficial to both parties. Dr. Leaf explains, “Studies show that helping others can also increase our own healing by up to 63%! This is why it is so important to try to be there for a friend who is experiencing mental distress on both the person that is ill and the supportive friend.”

And being friends with someone who is depressed isn’t always so difficult. You may still be able to enjoy good times and meaningful conversation. As Bernat explains, “Despite what you might think, talking to friends and family living with depression can be easy and maybe fun. Not like Facebook-selfie-with-Lady-Gaga-at-an-underground-party fun though. Instead, I’m talking about the kind of fun where people enjoy each other’s company effortlessly, no one feels awkward, and no one accuses the sad person of ruining the holidays.”

we can bring change by helping each other, By showing these small kindness we can make this world a better place to live. Love people the way they are never ask them to change and help each other and support each other something it’s better to loose in arguments even if they are wrong because it can make them feel better.

Is Coronavirus Pandemic an existential crisis?

-Aditi Raj

“covid is an existential crisis that comes from an awareness of your own freedom” says Dr Sarb Johal

The word existential means feelings of unease about meaning, choices and freedom in one’s life. Whatever you call it, the main motive is the same: the idea of our life being meaningless because it is continuously facing restrictions, and with a conclusion that at the end our life will end with death. In this article we will discuss the feeling of existential crisis in an individual mind has a positive or a negative impact.

The ideation sounds quite bleak, but if we do think about it it’s not an uncommon experience. It’s just we barely have a conversation over such topic, and when we experience this in our own, we think we’re alone in this experience, so we end up choosing to hide it. Forging ahead to the article I would like to attach few words of fiction written by me during the beginning of this pandemic.

Last sleepless night(which is quite frequent nowadays),some astonishing thoughts suddenly appeared in my mind. As I had an integrated night, soon that thoughts changed into overthinking. I had a thought that how everything is so interim in our life. Last month we were so engrossed in our daily schedule and here we are in complete isolation where we don’t even know how to spend our day. Have we ever thought that a virus can entirely transform our way of living? Have we ever thought that sitting ideally will be subtitled as “serving the tribe”? One moment we were so busy with everything and the second moment everything has stopped. Things that were decisive for us now seem worthless. Lying on my bed, my brain bursted with the thought that how temporary everything is. The body is mortal and anything can happen anytime. And the most important thing is our lives and the people we love.

An existential crisis often occurs after major life events, such as one’s career or their job, death of their close one’s, diagnosis of a life-threatening illness or experiencing a trauma. For existentialists, an existential crisis is considered to be a journey, a necessary experience and a complex phenomenon. It comes from awareness of your own freedom and realization of how our life will end up one day. Experiencing an existential crisis can also be positive as it brings out the self guidance and also the question where you realize the purpose of life and finding directions.

Around the world, many have found that the covid-19 crisis has helped them realize what is truly important in their lives. The basics :like health, stable relationships with family and closed one and a comfortable and safe place called home.

And in the conclusion, the process of learning to live with this existential anxiety should possibly be framed as adaption rather than anxiety. Adaption means adjusting yourself according to the condition, rather than moving yourself to some imaginary point which may never happen.

LADLI FOUNDATION

 



LADLI FOUNDATION

                                

Ladli Foundation is an internationally recognized non-profit organization. It is known for its innovative action research initiatives and effective community outreach at the grassroots level.

Foundation is also listed by the Niti Aayog – The highest policy-making body of the Government of India.

Driven by concerns of gender equality as an integral and critical dimension of human rights, Ladli Foundation became a reality in 2012 for working as a grassroots social catalyst.

Officially associated with government departments and Delhi Police, Ladli has been known to bring positive reformative changes in society through its unique initiatives at the grassroots level, bringing direct benefits to program recipients.

Further, in acknowledging its well-meaning endeavors, Ladli Foundation gained the reputed Special Consultative Status in the United Nations Economic and Social Council.

Recently the organization was recognized by the United Nations Secretary-General Mr. António Guterres during the 65th Session of Commission on the Status of Women for raising the voice to prioritize the agenda of Women’s Health and elimination of Child Marriages in developing countries for achieving Gender Equality (SDG5).

With a mission of building a gender-sensitized inclusive society with equal access to basic, essential amenities and services- healthcare, education, workforce participation by women- the foundation has been diligently working in 50 districts across 10 states in India.

Ladli foundation have taken many initiatives for unprivileged and illiterate women and children who are living in slum areas. This foundation is created to make society for developing in every field. Ladli scheme has been started to spread awareness about the safety and importance of girls. Along with it, the Ladli scheme has been started with the aim of increasing the trend of registering girl child after her birth and promoting the education of girl child. This organization also contribute to those women who have skills and talents by making homemade crafts and food items. By this, the organization helps to take the products to the market. There are certain many privileges which are given by Ladli Foundation: – 1. To provide education to poor girls, getting 50 poor girls married in a year and includes all work like bearing all the expenses. 2. Preventive and Primary healthcare is given to the needed ones. 3. Education and skill development is practiced for the children who cannot afford school fees. 4. Making campaigns and providing all the necessities to the poor people. This was spread among millions through media and it was praised by our honorable Home Minister of India Sh. Rajnath Singh. There were many initiatives taken by Ladli Foundation: – 1. Foundation have diagnosed nearly 57,000 girls and women in the country at various locations. 2. Used to approach and sensitize the affected women to counsel and educate them. 3. Under Ladli Foundation’s Scheme initiative, they sensitize both mother and daughter because there is no barrier for discussions related to any such issues faced by a girl. Equally, it aims to create awareness among the global community about the significance of scientifically proven Indian traditional practices for advancing sustainable living for achieving United Nations sustainable development goals.


LIE DETECTOR:

Lie detection is an assessment of a verbal statement with the goal to reveal a possible intentional deceit. Lie detector also known as polygraph, is a device that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a person is asked and answers a series of questions. Rate and depth of respiration is measured by pneumograph wrapped around a subject’s chest. Skin conductivity is assessed through electrodes attached to a subject’s fingertips. Blood pressure cuff is used to measure cardiovascular activity.

There are several questioning techniques in polygraph. The most widely used test is Control Question Test (CQT) which compares responses to “relevant” questions with those of “control” questions. The alternate test that’s been used is Guilty Knowledge Test (GKT) which has multiple-choice test with items concerning knowledge that only a guilty subject could have.

ACCURACY:

The American Polygraph Association which has set a standard for polygraph, says that they are highly accurate and have an accuracy rate of 90 percent when done properly. However, critics say that polygraph are correct only 70 percent of the time. It is difficult to analyze how well lie detectors work. But National Academy of Sciences found that “polygraphs work at rates well above chance, though far below perfection”. “Almost a century of research in scientific psychology and physiology provides little basis for the expectation that a polygraph test could have extremely high accuracy”, they added.

APPLICATIONS:

Psychologists and other scientists agree that there is little basis for the validity of polygraph tests and hence use them. Though the court have rejected polygraph evidence several times because of their unreliability but it is still used in non-judicial settings. Lie detectors are also used by

  • Criminal investigations,
  • Intelligence services,
  • Security agencies,
  • The Military,
  • Federal agencies and also by
  • Probation officers.

FACTS:

  • Converus claims that Eye Detect is “the most accurate lie detector available,” boasting 86 percent accuracy.
  • You can find lie detector software online.
  • The first polygraph was created in 1921.
  • You can fail a lie detector test if you are nervous.
  •  A lie detector typical cost  between $200 and $2,000.

Although the idea of a lie detector may be comforting, the most practical advice is to remain skeptical about any conclusion wrung from a polygraph.

THE 26/11 ATTACK

The Mumbai 2008 attack a.k.a 26/11 was a chain of terrorist attack that took place in November in the year of 2008. There were 10 members of Lashkar-e-Taiba, it was an Islamist terrorist organization from India’s biggest enemy country, Pakistan. They successfully achieved 12 synchronized bomb attacks and firing that lasted 4 days in the Mumbai.  This attack withdrew the attention of everyone all over the world. The attack lasted for 4 days, began on Wednesday, 25 November 2011 and continued till Saturday, 29 November 2011.

174 people died in this attack, including 9 terrorist and more than 300 people were injured. Chhatrapati Shivaji Terminus, Mumbai Chabad House, The Oberoi Trident, the Taj Palace & Tower was attacked 8 times. There was also a massive explosion in Mazagaon. On 28 November, in the early morning except Taj Hotel all the sites were secured by Mumbai Police and security force. Operation Black Tornado was conducted by Indian’s National Security Guard to wash out the left-over attackers, this winded up with death of remaining attacker in Taj Hotel and ended the strike. Pakistan dined the attack. Ajmal Kasab was the only attacker who survived the strike. He revealed that he and other 9 were the members of terrorist group named Lashkar-e-Taiba. Soon later the Indian Government declared that the attackers were from Pakistan, and they were controlled from there itself only. After this Pakistan confirmed that the sole survivor of the attack was a citizen of Pakistan. On 19 April 2015, the major person Zakiur Rehman Lakhvi who initiated the attack was prison free on bail and got vanished. He was then again caught and arrested in Lahore on 2 January 2021.

THE BACKGROUND

Mumbai has faced many terrorists attack since the 13 interrelated bomb explosions in which 257 were killed and 700 were injured. In the year 1993 an attack was carried out with the feeling of taking revenge in earlier religious breakdown for peace that killed many Muslims. In the year 2006 on 6th of December, a blast in a Ghatkopar station killed two people and 28 were injured. The bomb explosion took place on the 10th anniversary of the destruction of the Babri Mosque in Ayodhya. In January 2003, the Prime Minister of Indian, Atal Bihari Vajpayee visited the city, and a day before that a bicycle bomb explode near the Vile Parle station in Mumbai, in which one person died and 25 were injured. On 25 August in the year 2003, two bombs were dropped in South Mumbai, one near the Gateway of India and the other at Zaveri Bazaar situated in Kalbadevi, 44 people were killed and 150 were serious due to this attack. On the Suburban Railway in Mumbai seven bomb were exploded within 11 minutes on 11th of July 2006, which killed 209 people, 22 foreigners were also included in this and more than 700 injured. According to the Mumbai Police, the bombings were carried out by Laskhar-e-Taiba group of terrorists.

With due respect I salute Mumbai police the real life heroes who were standing still and showed enough bravery to fight against the group of terrorists not once but many times and made all the people of Mumbai to feel safe and secure.

Top 6 places in India where a traveler should visit.

When it comes to tourism, India always founded as an attractive place to visit. From different types of people to different types of culture and traditions, the country has everything that one is looking for. But why India? Because it costs very cheap and very little amount of money to travel the most beautiful places around the region. The Country has the most beautiful beaches, Mountains, deserts, Forests, Rivers and the old historical temples that one should visit.

Here are the TOP 6 tourist places in India that a traveler Should Visit.

Photo by Alok Uniyal on Pexels.com

6. Varanasi, Uttarpradesh

If one wants to travel every corner of the country, then they should start with this place and set it up at the of the priority list. Visiting the place where you can smell the Hindu culture everywhere. One should see the night near the river Ganga, where Hundreds and thousands of people come together and performs rituals and prayers. It is one of the most famous place in all over India. Starting a journey with the blessing of God is a best way to start. You can try a number of different food style around the street of Varanasi.

Photo by Shootcase Chronicles on Pexels.com

5. Taj Mahal, Agra

Taj Mahal is one of the examples of the most beautiful Monuments that one could ever visit. Taj Mahal is a wonder out of total 7 In the world. It was built around 1648 and was started in 1631 after the death of Mumtaj Mahal, the wife of Shah Jahan. It has a beautiful story of love and most famous in the world. It was decorated with diamonds, mother of pearls, Jade and was constructed with white marble.

Photo by Sam Kolder on Pexels.com

4. Shimla, Himachal Pradesh

Feel the cold wind at the top of the hill around the Himalayas, a relaxation to your eyes while watching the beauty of nature. One of the finest pieces of nature that one could ever see in Shimla. The place costs quite less than the others. There’s a town hall at the center of the town and number of hill stations around the place. If one loves to visit the nature, then this place needs to be visited.

Photo by Sanket Barik on Pexels.com

3. Jaipur, Rajasthan

One could experience the old rich culture in this place. From the old tradition of shopping to Visiting the finest pieces of architecture, this place brings everything you need. Jaipur is the capital city of Rajasthan State and also known as “Pink City”. There are most famous places around the city which needed to be visited and they are, Hawa Mahal, Jantar Mantar, Amber Fort, and City Palace.

Photo by Sagar Soneji on Pexels.com

2. Statue Of Unity, Gujarat

Recently, India had built the World’s Tallest State in the Name of One of the Country’s Freedom Fighter and also Known As an Iron Man of India, Shree ” Sardar Vallabhbhai Patel”, a former Deputy Prime Minister Of India. The statue is 180 meters Tall and Located near the Sardar Sarovar Dam. It serves the major tourist Attraction as well as it is a symbol of India’s integrity and resolve.

1. Rajmachi, Maharashtra

If one Love trekking then this place must needed to be visited. It is situated near a small village and has 2 two fortified peaks Shrivardhan and Manaranjan forts, located near two famous hills of Lonavala and Khandala. One can trek Upto 3 to 4 hours to reach the destination or one can easily drive to the other route and can trek for just 20 to 40 Minutes to reach the hill.

There are plenty of Places In India, which must be Visited by a traveler and above were one of those places.

Sources And Links

https://www.planetware.com/tourist-attractions/india-ind.htm

https://www.tourmyindia.com/blog/top-places-in-india-that-every-tourist-must-visit/

Depay eager to link up with ‘best player in the world’ after Barca unvieling

Memphis Depay says playing with Lionel Messi “will be a dream” for him after his unveiling at Barcelona, as he will get the chance to link up with the “best player in the world”.

Depay was officially presented as a new Barca player on Thursday, having been snapped on a free transfer following his departure from Lyon at the end of the 2020-21 campaign.

The 27-year-old joins a star-studded squad that is likely to include Lionel Messi, once the final terms of his new contract are finalised, and he can’t wait to work alongside the six-time Ballon d’Or winner.

The Netherlands international is excited to work alongside a Blaugrana “legend” that he says “can do everything” with the ball at his feet

BLOGGING

How To Become A Blogger?

Since the advent of internet, people have access to all kinds of information as well as global audience. On the one hand there are people who enjoy reading this information and on the other hand there are people who are taking advantage of the access to global audience to communicate their thoughts and knowledge. These people are known as bloggers. Contrary to popular belief, a blogger is not only a person who writes but someone who uses any medium to communicate their thoughts like a photographer for example.

There are billions of people across globe writing about billions of things and you could be one of them. Being a blogger gives you a sense of freedom to express what’s inside you and let people know that they are not alone. In no time blogging has become one of the most popular career choices among youth. Blogging is original, it’s personal. it offers a fresh perspective, so no wonder it is the choice of majority of people. To become a blogger it is necessary to develop interest in writing. No one is born a writer but this habit is developed over time. A successful blogger is an avid reader. One who reads knows how the writers manipulate their words and proceed with their thoughts. In order to be a blogger you must consider the following points:

  • Pick your genre: You must decide the kind of blogger you want to be. You can be a fashion blogger, a food blogger, a travel blogger, a motivational writer, or any other area that is of your interest.
  • Pick a name: Pick a name for your website that resembles the kind of blogs you wish to write.
  • Register your blog: Next step is to get your blog registered on the website of your choice.
  • Write your first post: Now it is time to write your first blog. Make sure it aligns with the theme of your blog and use as many keywords as possible to attract audience. You can be as creative as possible. Remember it only gets better after your first post.
  • Promote your blog: This is the most crucial step if you wish to advance your career as a blogger. Promote the website as much as you can. Put up social media posts, forward it to your friends, do as much as you can. These efforts will only improve your chances of becoming a successful blogger.
  • Handling writer’s block: There will come a time when you would be short of ideas and you would wish to stop but handling that writer’s block is part of being a writer. Don’t let it discourage you. Keep calm and keep going.

The above points might not feel daunting the first time but the moment you make up your mind to follow through, the real challenge begins. There greater the audience, the greater the responsibility to deliver original content. As a writer, your integrity is at stake and you must refrain from copying and stealing someone else’s work unless you plan on giving them due credit. Be true to yourself and most importantly be true to your audience. It takes a lot of research and reading to write a blog and for this reason it is not everyone’s cup of tea. It does not matter if blogging is your side hobby or your career goal, you must choose to become a blogger only if you are fully committed to it. There are a lot of employment opportunities for freshers as well as established bloggers. So, if you have a knack for writing and coming up with original ideas, blogging is the job for you.