Day: October 29, 2021

How will Covid-19 Pandemic Affect Online Marketing?

The COVID-19 had wreaked havoc all around the globe. The lockdown crisis had drastically impacted the world economy. All the sectors are facing a downfall that will have major implications down the decade. However, the aftermath of the crisis could be minimized with the master invention of humans, i.e., the internet. It is not wrong to predict that the online marketing trend would witness a change due to the Covid-19 pandemic. To minimize the drastic effects and maintain the subsequent sales and responses, some trends and tactics have been adopted and practised by online marketers.

The Change in the Trend of Online Marketing

Online marketing is witnessing a shift in trend due to the pandemic. The demands of customers have been changing. Therefore, to adapt to the changing demands and be flexible, variant brands and businesses are adopting different measures. Bulk-buying and online shopping has been some of the changing behaviours observed in shoppers amid the crisis. Online marketing has been preferred because:

  • Many physical stores had been shut down(lockdown)
  • The fear and restrictions on public gathering
  • Research claimed that there is a possibility of destruction of the virus via shipping as it takes a few days to reach the consumer and is exposed to different physical conditions.

Retail Impact

Consumers all across the world had been focusing on essential and thus, demand for luxury goods retailers and manufacturers are seeing reduced demands and hence, downfall. The unusual purchasing patterns are affecting both supply and consumption chains. The uncertainty of the time is attracting more consumers online. The online grocery stores in the US observed a 300% rise in order after the declaration of a pandemic.

Many businesses are adapting to the changing times to provide a stable medium for providing essentials. About 60-70% of customers are opting for online deliveries for household and essentials and there is a shift from traditional to online marketing.

The Significance of Online Marketing During Pandemic

The Covid-19 crisis had made online marketing our saviour.

Small Business and Firms

The online marketing has helped many small businesses and firms due to its increased connectivity and convenient advertising options. It has enabled them to be in operation despite not being able to operate their physical stores. The silver lining is the cutting down of expenses by several industries on their campaigns as most of them are now opting for internet advertisement.

Approach to E-mails

E-mails have always been a powerful and cost-effective tool for the outreach of different types of consumers. In the present scenario, the business owners and marketers are overwhelmed with the responses to e-mail benefits. A good e-mail campaign can effectively deal with the present pandemic.

The Beginner’s Ultimate Frostpunk Guide: 5 Essential Tips to Survive and Thrive

Set in an alternate universe in 1886, the survival city building, resource management game compels you to take intractable and complex decisions for your city to survive and thrive. The challenging yet amazing game presented by Polish Indie developers, the 11-bit studio put you in charge of a community where you are responsible for keeping them warm, fed, healthy and happy at a freezing temperature where the crops have failed and they all are homeless. What would you do first? Try to keep the community warm? Fetch food, gather or hunt? Erect buildings but of what kind? Or develop technologies? Make stringent laws for keeping the peace?

Sounds too much right? Don’t fret. We are here with our ultimate beginner’s frost punk guide!

Observe and Gather

Observe and watch out for resources in the initial stage by pausing the game. Assign every worker to gather. You can add 30 on coal, 30 on wood and 5 on steel. Make sure none of your workers remain idle during working hours. Watch out if they have reached their working capacity and accordingly change their positions. In the initial stages have a keen eye on everything.

Build and Provide

Start building early and build as many workshops as you can (you do get a speed bonus for every new building: upgrade your tech). Furnish your community with food and shelter firstly to increase their survival chances. Building a medical post, cookhouse and hunter’s hut should be your priority as they are the key to survival.

Technology Tree

The technology tree is concerned with increasing technological advancements, functioning and efficiency of your community. It is divided into 4 categories. Work on completing the first level of research so that extractive buildings can be unlocked. In a gilded city, the main concern is to keep it warm, so, therefore, initially unlock ‘heater’s technology and work on hunter’s efficiency.

Law and Order


Now, here comes the tricky part, introducing laws! Remember it shows your approach to community, morals and tolerance and control. Some laws might increase discontent while providing you with other needs as food. Apply laws with caution and be certain of your approach. Some laws are selected like ‘child labour’ and ‘radical therapy’. ‘Double rations’ and ‘fighting arena’ might increase content and welfare. Be cautious of some laws like the ‘duelling law’.

Scout and Experiment

One of the most important and underrated pieces of advice in the frost punk guide is to scout as often as possible and never be afraid to experiment. There is a lot to find out in the grim yet grand land of frost punk. The more you scout, the better you find and increase the chances of your survival.

Apart from the essentials don’t forget to upgrade, manually look into things, find alternatives and most importantly enjoy. Relish while playing this adventurous game that will keep you on your toes.The game is popular among people who love building and experimenting. So, set on the adventurous journey with our ultimate frost punk guide!

Top Free Video Conferencing Tools

Amid the coronavirus pandemic, the world is in quandary regarding different adaptation methods relating to work culture. To bolster the growing needs of people from different walks of life there had been introduced several alternatives. The most effective so far had been video conferencing tools. It is essential to communicate to run a business or to even convey an idea. The video conferencing tools fulfil the requisites either it is of an online marketer or a student. To ensure the safety of the workers as well as not to limit productivity, there are top free video conferencing tools.

Zoom

The free video conferencing app empowers employees’ flexibility, working remotely from home. Features:   

  • User-friendly: The app is easy to use for meetings of decent duration. It also offers messaging solutions.
  • Affordable: The free-tier app broadens its variant users. It is convenient for both workers as well as students.
  • Supports a large number of participants: The free video conferencing tool can supports 100 members at the same time. It is suitable for large gatherings.

Therefore, the zoom app is highly recommendable owing to its scalable features and quick and easy set-up.

Google Meet

One of the widely preferred apps when it comes to top free video conferencing tools. Google meeting had now been advanced as per the needs of the people all around the world.

  • Free-tier: The google meet is now free for people having Gmail accounts. It has been improved as per the increasing needs.
  • Supports large participants: It now allows 100 participants on the video call at once.
  • Secured: Google meet is reliable because of its security assurance.

Skype

Skype has widened its parochial option which allowed only to stay connected with friend and family. It supports business meetings as well, allowing up to 50 participants at once.

  • Live subtitles: The app allows live subtitles during the meeting.
  • Can be opened in a web browser: Invitations to people can be sent via email, allowing them to join the meeting without being the app installed.
  • Affordable: Skype is a free video-conferencing app. However, Skype for business is a low-paid upgrade.

Free-Conference

The FreeConference tool is apt for International video calls. It is suitable for small businesses meeting, allowing only 5 members at once.

  • International dial-up: It allows International meetings dial-up for small, private meetings.
  • User-friendly: It is easy to use with chat and recording options available. It is easy to customize and use.
  • Budget-friendly: The powerful free version of the app serves several purposes.

Cisco Webex Meetings

The free version of Cisco Webex Meetings do not disappoint its users with its high degree security and available features.

  • Supports substantial users: Cisco WebEx meetings allows Hd video conferencing with 100 participants at one go.
  • 1GB cloud storage: The free version of the app provides 1GB cloud storage with unlimited meetings for endless time.

UberConference

The free version of the app is convenient as well because of the scalable feature provided.

  • Screen and document sharing: The app allows screen and document sharing. It allows 10 participants at once to attend the meeting.
  • Unlimited conferences with decent duration: The free version allows unlimited conference meetings with a duration of 45 minutes.
  • Call recording: Apart from providing Hd audio, it enables call recording feature as well.

LifeSize Go

The free version provides decent features. It is ideal for remote workers and small business groups.

  • Screen sharing: The app allows screen sharing and is available for up to 8 participants.
  • Unlimited video time: There is no restriction on the time length of video meetings.

Slack Video Calls

Slack Video calls are user-friendly and ideal for small meeting groups.

  • Message: The app provides messenger and supports up to 15 members.
  • Individual calls: Individual calls adds icing on the cake to the SlackVideo Calls.

Instagram, Facebook and Youtube live options have also gained relevant popularity owing to its variant options and user-friendly mode.

‘Work from home’ trend and ‘online classes’ are being practised widely in present times. The top free video conferencing tools make the task convenient for the users all around the globe.

It’s about Economy-Union Budget

The term Budget can be explained as an annual statement of the government’s estimations of income and expenditure. The Constitution of India does not use the world Budget, instead, it uses the term Annual Financial Statement.

Under Art.112 of the Constitution, the President shall in respect of every financial year (April 1 to March 31 in India) cause Annual Financial Statement to be laid before both the Houses of Parliament.

The budget not only presents the estimation of revenue and expenditure of the government but also lays down the targets and policies of the government for the growth and development of the overall economy and society as a whole.

Every budget has generally two parts :

  • Part A: Review of the economy in the previous year. The basis of review is the Economic Survey which is brought out by the Ministry of Finance
  • Part B: Proposal for the coming year i.e. revenue and expenditure estimates for the coming financial year.

Every budget gives the figures for the 3 years i.e.

  • 1. Actual figures for the preceding year.
  • 2.Budget Estimates and Revised Estimates for the current year.
  • 3.Budget Estimates for the coming year.

Facebook rebrands to Meta. What has changed, what hasn’t

Zuckerberg said the new name reflected its work investing in the metaverse, rather than its namesake social media service.

Facebook CEO Mark Zuckerberg speaks during a live-streamed virtual and augmented reality conference to announce the rebrand of Facebook as Meta. (Reuters Photo)

Facebook Inc co-founder and chief executive officer Mark Zuckerberg has said his company will henceforth be known as Meta Platforms Inc, or Meta for short, to reflect its commitment to developing the immersive digital world known as the metaverse.

Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality conference, said the new name reflected its work investing in the metaverse, rather than its namesake social media service. “We’ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter,” Zuckerberg said.

“I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing,” he added.

Zuckerberg said the name Facebook no longer encompasses everything the company does. “Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”