GENDER BASED VIOLENCE & MENTAL HEALTH COUNSELING

Source: Love Uganda foundation

Gender-based violence impact the enormously on mental health of person. In this case, mental health counselling has significant role to eradicate gender based violence. Post-violence survivor possibly suffer with depression, anxiety and post traumatic stress disorder. Accurate role of mental healthcare prevent the increasing number of GBV; to reduce negative thoughts. Countries having Gender Based violence prevention based on rigid public health model that do not carry mental health component, though GBV must require concepts, competencies and standards of mental health to interdicte the GBV. Inequality of gender, gender stereotypes & prejudice, difference of feminity and masculinity capabilities,  Upbringing in patriarchal society or mindset aggression, male ego are several elements increasing insensitivity and hideousness and intricate to control the GBV.

Source: ICRW

  Listen to and invest believe in survivors because prepetrator is only responsible for actions. Teach in schools what is to be men and make them aware of their emotional side. Call for responses and services require mandate for solution, Understand consent is extremely vital as men hard time to evaluate NO, learn the signs of abuse and how can we help and talk extensively and exclusively of gender based violence. In 2013 UNFPA and UN Women initiated Joint Global Programme on Essential Services giving to people who suffering with Gender based violence; providing access to services and quality of these particularly focus on health, Justice and social science ( such as psycho – counseling, helplines and safe house) and programmes on sexual & reproduction health because health services should be first place that survivors of abuse seek assistance.

Source: OSCE

 1) Mental health professionals well aware of how to help and support the survivors,  what are their emotional & psychological requirements in case of physical,verbal, sexual violences, anxiety and depression mental health professional (MHP) capable to encounter accordingly.

 2) Counselling is a faithful forum where anyone can be vulnerable, survivors can find easy to open up & release themselves emotionally in front of mental health Counselors. MHP can maintain solidarity to survivors, value their experience, understand their needs, ensure faith of confidentiality that no word will go out in fact each word will taken into consideration.

 3) In gender-based violence, survivor evidently confront the issue of acceptance and believing. Professionals competent enough to provide acceptance and build confidence in them

 4) Survivors needs emotional Support as  Counselors understand it  entrust  emotional assistance.

 5) Mental health counselling significantly help survivors to uplift their lives by feeling confident that help them to know about themselves and find sustainability on financial level. For it, Health professionals must support the idea of high level of self awareness for themselves for more influencial results.

 6) Different Mental health counselling Programs and survey research increase the  efficiency and credibility of Counselling for survivors. Research determine the effectiveness of orientation of work,  conclude the conceptual results that enhance the relevancy and realiability of survey.

 7) Mental health professionals helps survivors to overcome of feeling of unwantedness just by listening and understanding their outputs, that give them  sufficient emotional support.

 8) Mental health counselling must provide 24×7 through E – Governance and from NGOs online portals. Government initiatives become extreme important regarding gender Based violence, their women empowerment Policies must confirm the positive results on society that ultimately helps women socially.

 9) Determining mental health counseling in rural areas is crucial because women especially in marginalized community found far more difficult to come out and express their needs because social structure & norms. Mostly do not aware of what to do in such situations. At this time, mental health counselors untapped them & make them aware of their legal, social and political rights; moreover their human rights.

 10) Gender based violence survivor do not know what to do now it at first, self doubt engraved in them strongly. Mental health professional advisory assistance support them to better their condition by doing counselling sessions and penetrate positivity.

 11) By community Awareness program, self employment, skill development program, self help group , support health care & group insurance support evidently proved to be helpful to the survivors.

Gender Based Violence anywhere is a threat to peace & security everywhere – John. F. Kerry

The Imposter syndrome is more common than you think.

Great minds like Maya Angelo and Albert Einstein accomplished and excelled at their field which is rare to come across , yet the shared something with the common people , the feeling of fraudulence . Impostor syndrome refers to an internal experience of believing that you are not as competent as others perceive you to be. While this definition is usually narrowly applied to intelligence and achievement, it has links to perfectionism and the social context. To put it simply, imposter syndrome is the experience of feeling like a phony—you feel as though at any moment you are going to be found out as a fraud—like you don’t belong where you are, and you only got there through dumb luck. It can affect anyone no matter their social status, work background, skill level, or degree of expertise.

When Clance and Imes first described the impostor phenomenon (sometimes called impostor syndrome), they thought it was unique to women. Since then, a variety of research on the topic has revealed that men, too, can have the unenviable experience of feeling like frauds, according to a recent research review .Many people who feel like impostors grew up in families that placed a big emphasis on achievement, says Imes. In particular, parents who send mixed messages — alternating between over-praise and criticism — can increase the risk of future fraudulent feelings. Societal pressures only add to the problem.”In our society there’s a huge pressure to achieve,” Imes says. “There can be a lot of confusion between approval and love and worthiness. Self-worth becomes contingent on achieving.”

Characteristics of Imposter Syndrome

Some of the common signs of imposter syndrome include:

  • An inability to realistically assess your competence and skills
  • Attributing your success to external factors
  • Berating your performance
  • Fear that you won’t live up to expectations
  • Overachieving
  • Sabotaging your own success
  • Self-doubt
  • Setting very challenging goals and feeling disappointed when you fall short

While for some people, impostor syndrome can fuel feelings of motivation to achieve, this usually comes at a cost in the form of constant anxiety. You might over-prepare or work much harder than necessary to “make sure” that nobody finds out you are a fraud.This sets up a vicious cycle, in which you think that the only reason you survived that class presentation was that you stayed up all night rehearsing. Or, you think the only reason you got through that party or family gathering was that you memorized details about all the guests so that you would always have ideas for small talk

There are many factors that may play a part in imposter syndrome including new roles, family upbringing, personality traits, and social anxiety.

Types of Imposter Syndrome

Imposter syndrome can appear in a number of different ways. A few different types of imposter syndrome may include:The perfectionist: Perfectionists are never satisfied and always feel that their work could be better. Rather than focus on their strengths, they tend to fixate on any flaws or mistakes. This often leads to a great deal of self-pressure and high amounts of anxiety.

The superhero: Because these individuals feel inadequate, they feel compelled to push themselves to work as hard as possible.

The expert: These individuals are always trying to learn more and are never satisfied with their level of understanding. Even though they are often highly skilled, they underrate their own expertise.

The natural genius: These individuals set excessively lofty goals for themselves, and then feel crushed when they don’t succeed on their first try.

The soloist: These people tend to be very individualistic and prefer to work alone. Self-worth often stems from their productivity, so they often reject offers of assistance. They tend to see asking for help as a sign of weakness or incompetence.

Strategies to cope with imposter feelings include talking about what you are experiencing, questioning your negative thoughts, and avoiding comparing yourself to others.For many people with impostor feelings, individual therapy can be extremely helpful. A psychologist or other therapist can give you tools to help you break the cycle of impostor thinking, says Imes.

The impostor phenomenon is still an experience that tends to fly under the radar. Somerville learned the phenomenon existed only after he’d successfully dealt with the feelings on his own. Often the people affected by impostor feelings don’t realize they could be living some other way. “They don’t have any idea it’s possible not to feel so anxious and fearful all the time,” Imes says.

Luckily, it is possible.

You have talent. You are capable. You belong

New era of socially responsible toys

Buy Wooden Shape & Number House: Educational Puzzle Set Toy – Shumee

A child’s play is not simply a reproduction of what he has experienced, but a creative reworking of the impressions he has acquired.

~Lev Vygotsky

As rightly quoted by Soviet psychologist Lev Vygotsky a child not only reproduces what he has experienced but also shows the impressions they have formed through their actions. That time has passed when people believed that a child cannot understand the things happening around them. Due to this misconception, very less effort was taken to make shape their concept formation in a socially responsible manner.

As a result of the research conducted around the world people have reached to a conclusion that childhood is the period when a major portion of the concept formation takes place. This realization has developed a demand for toys which could contribute towards a positive outlook development. Realizing this rising demand several brands have shifted towards developing socially responsible toys.

Let us look into some examples:

Barbie dolls

Mattel Inc., the company producing Barbie dolls, has released a wide range of inclusive dolls which are different from conventional dolls. The company has introduced dolls of three sizes slim, broad and original. It has also released dolls in wheel chair as well as with artificial limb. The company has also tried to make it more inclusive by providing dolls in different skin tones, hair types and eye color. Apart from this, they have also introduced Moschino Barbie which caters towards boys, thereby breaking the stereotype that dolls are not meant for boys.

Lego

The company which sells building blocks have decided to make their products gender neutral after realizing the need for gender equality. It has also promised to shift from plastic packaging to other alternatives. The company’s initiative to produce sustainable bricks will also contribute towards reduction of carbon footprint of one of the biggest toy manufacturers.

Mega bloks Green Town Line

It is a set of carbon neutral construction toys for preschoolers. Mega Bloks bought carbon offsets from the Darkwood Forests conservation project in Canada to get this label. The manufacturers have specified that the toys are made from a minimum of 56% plant-based materials rather than plastic.

Hasbro

Hasbro is a company dealing with wide variety of toys and they adopt a whole lot of activities towards sustainability. Its major initiative is to replace plastic packaging with environmentally friendly materials. It also provides provisions for recycling the toys by collecting the toys and creating new toys from them. It also checks for the environment assessment of their suppliers.

Colors of the world- skin tone crayons

This is a pack of crayons which provides twenty-four shades. What makes it different from other crayons is that it has 24 skin colours from extra light to deepest. It helps to develop a sense of inclusion and generate a non-discriminatory mindset among the children. It helps children to realize that it is normal to have all shades of skin and not strive for achieving the so called “ideal” skin shade.

Similarly, several companies have initiated different measures to make their toys inclusive and climate conscious. The indigenous toys of our country could also be an alternative in this new era.

Being grownups, it is our duty to promote ethical products and thereby assist in positive concept formation of our upcoming generation.

Let us make use of the available resources and pave way for a compassionate, inclusive and climate conscious generation.

STOP BARRING THE VOICES OF NATION

Source: The Guardian (New Zealand start climate change protest)

When countries are facing crisis in the form of protests that simply means government and others should focus on their needs. Protests emphasized on the fact that we do have problems in our countries which we need to address as early as possible. Protests are a wake call to the country.

Source: The Washington Post (Chile demonstration March October 2019)

In Modern era protests become the vitality of the democracy. If government tries to shut the voices of the protests then we should raise our voices even more because if we don’t react today it will be become more dangerous to the Constitution, then their is no meaning to enjoying the ‘DEMOCRACY’.

Source: New York times (French union workers strike against Government for pension reform Plan Dec 2019)

Protests are not just some voices against injustice or representing dissent. It is much more than this, more meaningful; it is AWAKENING. Awakening of people, awareness of surrounding. Awakening cannot die and it should not die because this is a combination of our consciousness or subconsciousness.

Source: TOI (Emergency in 1975)

Our history and freedom is a reflection of stand against the cruelty , knowing the fact if we don’t speak today, tomorrow will be in dark. JP Narayan movement which was started as protest against the government (Emergency) eventually become the movement for country. At the end of the movement what happened to “INDIRA” government was fallen Apart.

Source: TOI (From Right to Left Mandal commission, CAA Protests in foreign & Indian University)

Mandal commission another vicious mistake of government. This particular protest turned into violence. Commission introduced high reservation to Social and educationally backward classes in the central government and public sector.

Source: Indian Express

Citizenship Amendment Act 2019 was passed by the parliament of India on December 11 2019. This act amended the 1995 citizenship Act by providing a pavement to indian citizen for persecuted religious minorities from the countries like Afghanistan, Bangladesh and Pakistan; who are only Hindus, Sikhs , Buddhist, Jains, Parsis or Christian, the law does not grant such eligibility to Muslims from these Muslim majority countries. The act was declared as first act in the history of India and lndian law that used religion as criterion for citizenship. The amendment has been criticized on the basis of religious discrimination which targets one community.

 United Nations Commissioner for Human Rights (OHCHR) called this act fundamentally discriminatory. The protests first began in Assam and spread swiftly in the other states such as Meghalaya, Arunachal Pradesh and Tripura. The CAA protests rests on 14 Match 2020 because of coronavirus. This protests led Police brutality at University campus, violence brokedown against protestors. Through Section 144 Curfew Internet shutdown and paramilitary forces were imposed in various parts of the country. According to Police record, more than 65 died, 175 injured and 3000+ we’re arrested.

Source: abc

Thousands of farmers protest against three most problematic agricultural reform laws that they say government putting corporate interests over the country requirement. The 3 laws introduced to loosen the grip of rules around the sale, pricing and storage of farm produce in india. Government claimed that these changes make it easier for farmers to bypass regulatory farming market and sell their produce directly to Private buyers like supermarkets chains. As per Government, laws would benefit farmers and make investment to a agricultural sector that makes up nearly 15% of Indian $3.8 trillion economy.

Source: Indian Express (Police use water canons to disperse & stop Farmer activits from marching into New Delhi)

Now discuss if laws sounds too accurate then where is a problem? Problem lies in Government’s intension. Farmers were worried that they don’t have enough bargaining powers to get the kinds of prices they want for their products especially when they are negotiating with bigger companies. There was one more tassel over MSP – Minimum Support Price which is a price the government guarantees for certain crops like wheat and rice. The protests were largely peaceful until 26 January after this it took drastic sight. The central government again shut down mobile internet services at several protest sites and putting the fundamentals rights of people’s on threshold.

Many socio – Political movements occurred in the past for instance Chipko movement, silent valley protest, Assam movement, Jungle bachao Andolan, Great Bombay strike, Narmada bachao Andolan, Dalit Agitation in Maharashtra (2006), Nandigram and singur protests in West Bengal (2007), Nirbhaya protest, FTII protest against chairman many more in different part of country, CAA Protest and widespread Farmer Protest.

Source: The Economics Times

Now Remember, we living in the kind of society where we know when we have to pick up our placard, flags, slogans, singing songs and show our dissent.

What should government do in such situations is a biggest question – firstly they should not adopt such policy which go against the people. Even if it is beneficiary to few people but at the same time going against the numerous number of population. Take affective measure to control the situation; Use the effective power of bureaucracy. It is government responsibility that make sure people must believe the government and their style of policy implementation is good for nation; after all Our constitution stand on – OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE!!

Why should one get enough sleep?

We all need sleep, get most of us take it for granted by staying up for  long hours at night watching a screen or blocking the brain with caffeine and other harmful drugs . Many people do not get enough quality sleep, and this can affect their health, well-being, and ability to do everyday activities.

You may think nothing is happening when you sleep. But parts of your brain are quite active during sleep. And enough sleep (or lack of it) affects your physical and mental health. When you sleep, your body has a chance to rest and restore energy. A good night’s sleep can help you cope with stress, solve problems or recover from illness. Not getting enough sleep can lead to many health concerns, affecting how you think and feel.

How much sleep do I need?

Many factors affect how much sleep you need. Age is a big factor:

  • Infants need about 16 hours a day.
  • Toddlers and preschoolers need about 12 hours.
  • Teenagers need about nine hours.
  • Adults need seven to eight (though some are fine with five and others need closer to 10).
  • Pregnant people often need more sleep during the first trimester.

If you haven’t slept well or long enough for a few days, you might create a sleep debt. Once your debt builds up, you may feel physically and mentally exhausted. Try to make sure you get enough sleep every night to avoid creating this debt. You can’t necessarily make up your debt by sleeping a lot on the weekends. It’s best to get enough sleep all week long. A person who is getting too little quality sleep may experience a range of symptoms including: fatigue, irritability, mood changes, difficulty focusing and remembering, reduced sex drive

In1965 , an experiment was conducted where a high school boy stayed up for 264 hours or 11 days. He slowly lost focus of the eye, became moody and irritable, he stopped sensing stimuli and could not concentrate or retain memories. We grow sleep due to signals from our body hormones like melatonin and adenosine that send us into a deep doze.

During the night, you cycle through two types of sleep: non-rapid eye movement (non-REM) sleep and rapid eye movement (REM) sleep. Your brain and body act differently during these different phases. During non-REM stages, your body-Builds bone and muscle, Repairs and regenerates tissues, Strengthens the immune system. When you enter REM sleep, brain activity increases again, meaning sleep is not as deep. The activity levels are like when you’re awake. That’s why REM sleep is the stage where you’ll have intense dreams. Usually, REM sleep arrives about an hour and a half after you go to sleep. The first REM period lasts about 10 minutes. Each REM stage that follows gets longer and longer.

Sleeplessness may result in inflammations, hallucinations, high blood pressure and is also related to obesity and diabetes and obesity along with impairment in memory mood, reaction time etc.

How does sleep deprivation cause such immense effects?

 Our brain collects a lot of unwanted information during the day that can be proceed as useful and waste while we sleep. Our brain uses a lot of energy source that leads to build up of adenosine, which increases the urge to sleep and caffeine blocks the pathway of this that causes us to be awake. Waste products if not cleared away overload the brain leading to the negative symptoms of sleep deprivation. A glymphatic system is present in all which acts as a clean-up machine that removes this build up and is active mostly when we are asleep. hence if the brain doesn’t get its sufficient recharge it could lead to dire consequences like insomnia and other fatal disorders that a person can develop. For now, we can be sure that slipping into slumber is a necessity to maintain our health and sanity.

Takeaway

Sleep deprivation can harm a person’s mental and physical health, their performance at school or work, and their overall quality of life. Also, a persistent lack of sleep can lead to complications or indicate an underlying health problem, such as sleep apnea or anxiety. Anyone who is concerned about a lack of sleep should contact a medical professional.

History of India & Indian National Movement.

India’s movement toward independence occurred in stages prompted by the inflexibility of the British and, in many instances, their violent responses to peaceful protests. Many attribute the Indian Revolt of 1857 (known by the British as the Sepoy Mutiny) as the first battle in the struggle for Indian independence.

The 1857 Indian Revolt revealed the miscalculations of the British in understanding the social and cultural issues important to Indians. Indian soldiers called sepoys (from the Hindi sipahi) grew increasingly uncomfortable with the British encroachment on India’s states and provinces as the English East India Company expanded its influence in the region. In addition, poor wages and harsh policies made nationals increasingly tired of the British presence in India.

In 1885, the Indian National Union was formed, which became the Indian National Congress and had as its goal the moderate position of seeing more locals in political representation. The Indian National Congress (INC) was created to help ease the tensions in the British relationship with Indians after the Sepoy Mutiny. In the beginning, the INC did not contradict British rule, but in the face of increasingly egregious acts by the government, the INC came to identify with the independence movement. The INC would dominate Indian politics and house many of the early leaders of the independence movement including Gopal Krishna Gokhale, leading those in favor of dominion status and Bal Gangadhar Tilak, leading those who saw self rule as the only option. Throughout the impendence movement leaders emerged from among the Congress’ membership including Mahatma Ghandi, the leader of the non-violence movement, as well as Jawaharlal Nehru, the first prime minister of the new nation.

The push for independence occurred in three interconnected stages: the noncooperative movement, the civil disobedience movement, and finally the “Quit India” movement. None of these stages were rigidly defined; they naturally flowed into one another as a result of contemporary events. The foundational principles of the noncooperative movement included resisting the British by not buying imported goods, refusing to pay taxes, and not working for the British, rather than violence as a means of gaining independence.

A major turning point occurred in March 1930 with the Dandi March, which sparked the civil disobedience movement. In what many consider a stroke of political savvy, Gandhi chose the British taxes and regulations on salt as the issue around which to stage a protest. Every Indian, whether aristocrat or peasant, knew the value of salt, which was used as a preservative. Gandhi’s highlighting of the British monopoly on salt production helped showcase the issue of native choice in daily life. In a strategic move, Gandhi and seventy-eight supporters undertook a twenty-three-day journey by foot to Dandi, a coastal region where salt was abundant. Upon their arrival, Gandhi made natural salt, thus violating the British law that only imported salt could be used or purchased. Illegal salt was being made all over the country, and many Indians, including Gandhi, were being imprisoned for doing so. Salt thus became a symbol for the injustice and oppression of the British Empire. After the Dandi March, the entire nation became more aware of the fight for sovereignty from British rule.

When the British conceded independence to India, it came with such swiftness that many of the unresolved tensions were swept aside, only to come bursting forth later. Lord Louis Mountbatten (1900–1979), the last viceroy of British India, who was in good standing with Nehru, granted the demands of the Muslim League to create a separate state, Pakistan, for Muslims. Increasingly uncomfortable in Hindu-dominated India, many in the Muslim League had agitated for the formation of a separate Muslim state. At the time of his assassination in 1948, Gandhi opposed the partitioning of India, but the speed of independence overshadowed such concerns. Violence ensued as Hindus attempted to cross newly created borders into India, while Muslims fled to Pakistan, resulting in many deaths and clouding India’s long-awaited freedom from the British Raj.

"THEY" OR "US"

Source: TOI

You don’t understand at first what this title is trying to convey , I know not so easy to get it. Well, same happened to me when I heard this statement. It is not even my creation; I heard it in metro infact overheard because a guy who was too loud as he wants to grab more people’s attention because he thought he is right!

It was the time of East Delhi riots he was very much outspoken about what is happening in Delhi. Last 2 months was quite difficult but he was not concern about how the situation is happening is wrong and getting worse infact imposing blame on “one community” how he was using his words clearly indicate that he is Hindu or more privileged Hindu( upper class Hindu).

North East Delhi Riots

Source: Indian Express

North East Delhi Riots
He was narrating the whole story in metro to the strangers and asking their validation that “these” people are doing wrong his exact words “hamesha ki tarah pareshaan Kar rhe haa chale kyun nhi gaye jab choice tha naa Pakistan ka Hindustan toh Hindo ka h” -{Translation: As always troubling us why they didn’t go if they had a choice during partition}. Shocking right nobody was saying anything but noding like people were agreed with him on each statement. It was more shocking for me not was what that man was saying ; but how people noding and saying sach meh!

Source:TOI

I was just standing didn’t utter a word yes I didn’t unlike others I was avoiding him but at one point I want to tell him he should SHUT UP and you are dangerous to mankind but couldn’t..!! the fear wrapped me trapped me! what if other people not gonna stand with me Because they are already agreeing with him.

How am I gonna convience them that whatever they are thinking is utterly wrong.

This incident was in my mind since then but didn’t discuss to nobody about it now when people are talking about #blacklivesmatter. I am thinking about my country people their civil rights, human rights. #Muslimlivematter #dalitslivesmatter #stoplynching.

It hurts, frustrate, angry me when people use statements like chale kyun nhi gaye partition ke time par itna kuch hua ab phir kyun karna “unke” liye h naa Pakistan(community based segregation)

Source: Indian Express

I just want to say that “un” logo ne uss want apne Ghar rahna sahi samjh joh phir ya toh Pakistan meh tha ya Hindustan meh Bina sochte ki meh Hindu toh Hindustan Chala jata ho aur musalman woh toh Pakistan. Un logo ko Kya pata tha ki aage Kya hoga sab ke Mann meh beez boo Diya gaya haa joh sirf nafrat samjhta haa kabhi marege ya nahi pata nahi Socha hoga Jesse ab rahte haa waise rahege yaha apna Ghar, kaam sab haa yahi rahte.

Before claiming , this is our Hindustan beware “woh log” are citizens of our country having all constitutional rights. We don’t have single right to tell them chale jayo Pakistan.

Safoora Zargar who stood up against the wrong become the reason Don’t feel wrong , don’t raise your voice just go blindly with government’s cheap tactics. Safoora Zargar kind of people knows how we got our freedom we just now enjoying and claiming India as democratic and republic country.

Role of Government

Police brutality , Government dysfunction are not hidden in our democracy. How government takes up chance of any violence we have seen in 1993 blast , Gujarat riots 2002. Police and administrators are just puppet of politicians. These people are first who encounter the riots but they fail completely to satisfy the Constitution and citizens; but pass with merit to satisfy the politicians.

All I say haters are all around the world just don’t be one of them or part of this stupid system. Try to work on your mind/ brain eventually we see ourselves in better human being and possibly we will protect and secure our successors.

Make in India

All You Need To Know About 'Make In India' - iPleaders
source: Google

As India is completing her 75th year of independence, the government has put all its focus on making India self-reliant. In 1950, since the very first plan formulated by planning commission, self-reliance was given due importance. From a broken agrarian economy India has built up an economy which is seventh largest in the world. However, the fact is that it is not sufficient to meet the growing needs of 140 crore population of the country.

India is forced to depend on other nations to meet many of its needs even at present. This solidifies the need for an initiative to boost India’s production. Recognising this urge, the government of India has initiated the scheme termed “Make in India”.

Make in India aims to promote the manufacturer to develop, manufacture and assemble products domestically. It not only emphasizes on production but also focuses on innovation and research. Under this scheme government provides market for goods made in India and also markets them in international markets. “Make in India” had three stated objectives:

  • to increase the manufacturing sector’s growth rate to 12-14% per annum;
  • to create 100 million additional manufacturing jobs in the economy by 2022;
  • to ensure that the manufacturing sector’s contribution to GDP is increased to 25% by 2022 (later revised to 2025).

In order to achieve this objectives government of India has initiated several programs like:

Sagarmala

Sagarmala Programme aims to provide enhanced connectivity between the ports and the domestic production& consumption centres. The programme envisages unlocking the potential of waterways and the coastline to minimize infrastructural investments required to meet these targets.

Bharatmala

The Bharatmala Pariyojana is a centrally-sponsored and funded Road and Highways project of the Government of India.[1] The total investment for 83,677 km committed new highways is estimated at ₹10.63 lakh crore, making it the single largest outlay for a government road construction scheme.

Digital India

Digital India is a campaign launched by the Government of India in order to ensure the Government’s services are made available to citizens electronically by improved online infrastructure and by increasing Internet connectivity or making the country digitally empowered in the field of technology.[1][2] The initiative includes plans to connect rural areas with high-speed internet networks. It consists of three core components: the development of secure and stable digital infrastructure, delivering government services digitally, and universal digital literacy.

Freight corridors and Industrial corridors

These are infrastructure projects to facilitate easy movement of goods as well as infrastructural setup for business investments

UDAN RCS

Ude Desh ka Aam Naagrik (Hindustani for “Let the common citizens of the country fly”), known by its acronym UDAN (Hindi for “flight”) is a regional airport development program of the Government of India and part of the Regional Connectivity Scheme (RCS) of upgrading under-serviced air routes. Its goal is to make air travel affordable and widespread, to boost inclusive national economic development, job growth and air transport infrastructure development of all regions and states of India.

Last two years was the period when we realised the importance of self-reliance the most. During lockdown when international borders were closed there was shortage of many goods. On successful implementation of this initiative India could be able to meet its own needs along with the needs of the world. So let us hope that on the eve of 100th year of independence India would be a global leader with an economy sufficient to meet the demand of the world.

Let us conclude on the note that self-reliance is the most important thing a country as well as an individual should strive for.

Explaining Autism

There are many people around us of different age groups that are either diagnosed or have underlying symptoms of autism. Autism is a neurodevelopmental disorder characterized by challenges with social communication, and by restricted and repetitive behaviours. is now considered part of the wider autism spectrum. People with autism have trouble with communication. They have trouble understanding what other people think and feel. This makes it hard for them to express themselves, either with words or through gestures, facial expressions, and touch. People with autism might have problems with learning. Their skills might develop unevenly. For example, they could have trouble communicating but be unusually good at art, music, math, or memory. Because of this, they might do especially well on tests of analysis or problem-solving. More children are diagnosed with autism now than ever before. But the latest numbers could be higher because of changes in how it’s diagnosed, not because more children have a disorder.

Autism is known to affect every one in every 60 individuals and boys are said to have more risk of developing it than girls. It can be hard to get a definite diagnosis of autism. Your doctor will focus on behaviour and development.

A developmental screening will tell the doctor whether a child is on track with basic skills like learning, speaking, behavior, and moving. If a child shows signs of a problem on these screenings, they’ll need a more complete evaluation. This might include hearing and vision tests or genetic tests. Your doctor might want to bring in someone who specializes in autism disorders, like a developmental paediatrician or a child psychologist. Some psychologists can also give a test called the Autism Diagnostic Observation Schedule (ADOS).parents can also find some symptoms and unusual behaviour

Common symptoms of autism include:

  • A lack of eye contact
  • A narrow range of interests or intense interest in certain topics
  • Doing something over and over, like repeating words or phrases, rocking back and forth, or flipping a lever
  • High sensitivity to sounds, touches, smells, or sights that seem ordinary to other people
  • Not looking at or listening to other people
  • Not looking at things when another person points at them
  • Not wanting to be held or cuddled
  • Problems understanding or using speech, gestures, facial expressions, or tone of voice
  • Talking in a sing-song, flat, or robotic voice
  • Trouble adapting to changes in routine

What Are the Types of Autism Spectrum Disorders?

These types were once thought to be separate conditions. Now, they fall under the range of autism spectrum disorders including:

Asperger’s syndrome. These children don’t have a problem with language; in fact, they tend to score in the average or above-average range on intelligence tests. But they have social problems and a narrow scope of interests.

Autistic disorder. This is what most people think of when they hear the word “autism.” It refers to problems with social interactions, communication, and play in children younger than 3 years.

Childhood disintegrative disorder. These children have typical development for at least 2 years and then lose some or most of their communication and social skills.

Pervasive developmental disorder (PDD or atypical autism). Your doctor might use this term if your child has some autistic behavior, like delays in social and communications skills, but doesn’t fit into another category.

What Causes Autism?

Exactly why autism happens isn’t clear. It could stem from problems in parts of your brain that interpret sensory input and process language.. It can happen in people of any race, ethnicity, or social background. Family income, lifestyle, or educational level doesn’t affect a child’s risk of autism. Autism runs in families, so certain combinations of genes may increase a child’s risk. A child with an older parent has a higher risk of autism. Pregnant women who are exposed to certain drugs or chemicals, like alcohol or anti-seizure medications, are more likely to have autistic children. Other risk factors include maternal metabolic conditions such as diabetes and obesity. Research has also linked autism to untreated phenylketonuria (also called PKU, a metabolic disorder caused by the absence of an enzyme) and rubella (German measles).There is no evidence that vaccinations cause autism.

How Is Autism Treated?

There’s no cure for autism. But early treatment can make a big difference in development for a child with autism. If you think your child shows symptoms of ASD, tell your doctor as soon as possible.What works for one person might not work for another. Your doctor should tailor treatment for you or your child. The two main types of treatments are:

Behavioral and communication therapy to help with structure and organization. Applied behavior analysis (ABA) is one of these treatments; it promotes positive behavior and discourages negative behavior. Occupational therapy can help with life skills like dressing, eating, and relating to people. Sensory integration therapy might help someone who has problems with being touched or with sights or sounds. Speech therapy improves communication skills.

Medications to help with symptoms of ASD, like attention problems, hyperactivity, or anxiety.

Complementary treatments may help boost learning and communication skills in some people with autism. Complementary therapies include music, art, or animal therapy, like horseback riding and even swimming with dolphins.

It is high time that people start to embrace autism and not ostracize such individuals but give more support and kindness. Young children must be taught about it and it’s not a topic to shy away from but accept and cherish that its ok to be different because that way you are special.

WAS ANURAG KASHYAP A GAME CHANGER OF BOLLYWOOD??..

Well! Well! First let me give you disclaimer that this discussion is about the contemporary scanerio of Bollywood keeping in mind classic Bollywood (which was full of new ideas) and I am not a big fan of kashyap but infact love his unique style of filmmaking (not always) he played completely different symphony than the USUAL BOLLYWOOD.

Credit: IMDB

Also, we need to Know one thing that kashyap is not the only director/ writer who love to experiment has different perceptive. Many new writers coming now more with fresh ideas continue same legacy which we lost back behind years ago .

Now, let’s discuss why he is game changer. kashyap’s gangs of wasseypur was brought new wave of talented actors , never seen the kind of a screenplay that we encounter in GOF. Whereas mostly seen big stars in movies with nothing but only Dancing.

Both wasseypur part 1 and 2 stood only on script, acting, screenplay, direction, editing, cinematography and music that’s all . All ingredients that we need to make a good/ decent movie no more sho Sha!!

Credit: IMDb

Anurag is the one who had fights with censor, continue to strike on right matters. Actually loves to dance on his own rhyme and creates his own beats. There must be many writers who wants to find their ways in Bollywood. So, what wasseypur did moved the table in 360° angel. How? Audience is GOD in showbiz , People love the film then what will happened critical claimed, HIT on silver screen, audience love dialogue (ironically even recite). Anurag became the The Anurag kashyap people started experiments in ways of thinking and filmmaking that was not the case before.

New writers started writing in real authentic way. Producers are ready to take risks, giving chances to new people. I am not saying it is completely changed but slowly and steadily moving towards changing and progressing simultaneously .

Good content matters

Ohh! Really good content matters now days. Not just movies but WEB SERIES CULTURE changed the entire filmmaking environment. where new writers has more to express , no censorship or producers/actors tantrums . All we need audiences.

Credit: IMDB

Mirzapur, scared games, patal Lok , family man are those web series which has something different new as compare to that old Bollywood stories. You know what I mean!!

Credit: IMDB

Anurag kashyap was ready to take risk when nobody wants to make movies what movies should be look like. Now after 2012 we can say there is lots of movies which likeable and different. However, before 2012 there were good like swades, luck by chance, udaan, lakshay , sarfrosh, lagaan, and many more but these kind of movies came out as once in year but now every next Friday we have something good to watch.

Introduction of Talent to BOLLYWOOD

Credit: IMDB

I will give one more example which infused that anurag is a game changer. He was the one who introduce us to amazing talent like nawazuddin , pankaj tripathi, Raj Kumar Rao, kalki koechlin, mahi Gill, abhay deol, radhika apte etc. Just imagine today’s cinema without them… You’ll be like yes that’s what we want. Who really deserves what they have late but not rejected. Where Nawaz was only seeing as pick pocketer in Munna Bhai mbbs nothing as he got because he doesn’t own THAT Bollywood looks.

Credit: IMDB
Credit: IMDB

All I can say enjoy new Bollywood and web series experiment with the hint of talented and handsome actors.

Remember –

If you not afraid then you are not taking risk, if you are not taking risks, then you are not doing something original. – Beau willimon (house of cards’ director)

Earth Day 2022

HISTORY OF EARTH DAY:

The first Earth Day in 1970 launched a wave of action, including the passage of landmark environmental laws in the United States. The Clean Air, Clean Water, and Endangered Species Acts were created in response to the first Earth Day in 1970, as well as the creation of the Environmental Protection Agency (EPA). Many countries soon adopted similar laws. Earth Day continues to hold major international significance: In 2016, the United Nations chose Earth Day as the day when the historic Paris Agreement on climate change was signed into force.

Now, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more and more apparent every day. As the awareness of our climate crisis grows, so does civil society mobilization, which is reaching a fever pitch across the globe today. Earth Day was a unified response to an environment in crisis — oil spills, smog, rivers so polluted they literally caught fire. On April 22, 1970, 20 million Americans — 10% of the U.S. population at the time — took to the streets, college campuses, and hundreds of cities to protest environmental ignorance and demand a new way forward for our planet. The first Earth Day is credited with launching the modern environmental movement and is now recognized as the planet’s largest civic event.

Earth day continues to grow as a worldwide event focused on promoting clean living and a healthy, sustainable habitat for all living beings. The day also reminds us how fragile our planet is and how it is important to save it from the global climate crisis that is worsening with each passing day. The theme of Earth Day 2022 is to ‘Invest in our planet’, urging businesses to shift towards sustainable practices. According to the UN, “Despite on-going efforts, biodiversity are deteriorating worldwide at rates unprecedented in human history. It is estimated that around one million animal and plant species are now threatened with extinction”. As per Earth Day Organization, “We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us all in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.”

On the occasion of Earth Day 2022, American tech giant Google also dedicated the artwork through its Doodle to raise awareness about climate change. The artwork showcases real time-lapse imagery from Google Earth Time-lapse and other sources to showcase the impact of climate change across different regions.

reference-https://www.indiatoday.in/information/story/earth-day-2022-theme-history-significance-and-all-you-need-to-know-1940282-2022-04-22

Every year we celebrate earth day on 22nd of April as a reminder for the mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. It’s gained   a lot of popularity and significance in the world in the recent years as to global crisis relating to environment like global warming, deforestation, climate change etc.

We celebrate our mother earth with ‘World Earth Day, which marks the anniversary of the Modern Environmental Movement, which started in 1970. World Earth Day is a reminder for mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. April 22, 2022, will mark 52 years of Earth Day. Today, Earth Day is widely recognized as the largest secular observance in the world, marked by more than a billion people every year as a day of action to change human behaviour and provoke policy changes.

CAN COMMERCE GO GREEN?

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.itweb.co.za%2Fcontent%2Fj5alr7QaXJO7pYQk&psig=AOvVaw2iREPnrEK5Dq-jaHMsCtiy&ust=1650781846280000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCLDxoeXHqfcCFQAAAAAdAAAAABAI
Source: Google

The color green is often associated with sustainability and environment protection. Similarly, when we refer to commerce, we often associate it with exploitation of environment. But with change in time commerce has also realized the need for going green.

Recognizing the urge of the hour commerce has also developed a whole lot of initiatives. Recently, several branches of commerce have evolved with the idea of going green. These require the co operation of entire community as it involves an overall shift in the practices.

Let us look into some of these areas:

Green consumerism

Green consumerism deals with the process in which consumers demand products and services that have undergone an eco-friendly production process or one that involves recycling and safeguarding the planets’ resources. The green consumer is an opinion leader and a careful shopper who seeks information on products. Including information from advertising about the green aspects of products. If you want to be a green consumer start with small initiatives like avoid demanding plastic carry bags, start using paraben free products, etc. There Is a direct environmental impact of green behaviors. The growing environmental hazards, associated with the ever-growing consumption of such poisonous produces, have been creating several health-related problems, giving way to greater concerns over the consumption of these products among the people.

Green governance

The inculcation of green initiatives with corporate governance is termed as green governance. In India the provisions of Information technology act have led to the growth of green governance. The act promotes usage of digital documents and provides legal validity for digital signature. It has also laid down provisions for regulating hard copy of documents. Similarly, several initiatives are adopted around the world in the field of corporate governance to promote green initiatives.

Green marketing

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. It not only refocuses, adjust or enhance existing marketing thinking and practices but also provides a substantially different perspective. In a broader sense, eco marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. 

Green finance

Green financing is emerging as on equivalent to socially responsible investing Eco-investing or green investing, is a form of socially responsible investing where investments are made in companies that support or provide environmentally friendly products and practices. These companies encourage new technologies that support the transition from carbon dependence to more sustainable alternatives. Green finance is “any structured financial activity that has been created to ensure a better environmental outcome.” Green financing could be promoted through changes In  countries regulatory frameworks, harmonizing public financial incentives, increases in green financing from different sectors, alignment of public sector financing decision-making with the environmental dimension of the Sustainable Development Goals, increases in investment In clean and green technologies, financing for sustainable natural resource-based green economies and climate smart blue economy, increase use of green bonds, and soon.

Along with the shift in global thoughts, commerce and its allied activities have also moved towards green alternatives. Recognizing the need for climate resilient initiatives we all should assist the businesses in adopting the above initiatives.

Rather than putting the blame on a particular industry or sector, let us all join our hands in making our earth greener. Ultimately it’s the implementation of these initiatives that matter the most.

SALIENT FEATURES OF INDIAN SOCIETY,DIVERSITY OF INDIA

Indian society is a pluralistic society with a complex social order characterized by a multitude of ethnic, linguistic, religious, and caste divisions. It comprises people living in rural, urban, tribal setting and all sections which carry the ethos of Indianness.Amid the complexities and so much diversity among the nation, widely accepted cultural themes, the feeling of oneness, brotherhood, and values of constitution binds individuals and enhance social harmony and order.

MEANING OF SOCIETY-

Sociologist Peter L. Berger defines society as “a human product, and nothing but a human product, that yet continuously acts upon its producers.”It consists of groups of human beings who are linked together utilizing specific systems and customs, rites, and laws and have a collective social existence.

INDIAN SOCIETY AND ITS FEATURES-

1). Indian culture has been modified continuously, with times making India a composite culture.

2).Indian society was a stratified society from ancient times.The division of society into Aryans and non-Aryans was mentioned in Rig Veda. The Aryan society was further divided into four groups based on the pursuit of occupations.

3). The confrontation of Hindu and Muslim culture led to a synthesis with interesting results and mixed culture as a result of Sufi writings, the bhakti movement, Kabir Panth.

4).India today (after independence) amalgamated different caste groups religions, race tribes, linguistic groups. It glorifies the ideals of liberty, equality, fraternity as its goals in a secular, socialistic framework.

SALIENT FEATURES OF INDIAN SOCIETY-

1). Multi-Ethnic Society

An ethnic group or ethnicity is a category of people who identify with each other, usually based on a common language or dialect, history, society, culture or nation.A society with the co-existence of a wide variety of racial groups is a Multi-ethnic society. India is home to almost all racial profiles.

2). Patriarchal Society

Patriarchy is a social system in which men hold primary power and enjoy greater status than women.In this system, men make all decisions in both society and their family unit, hold all positions of power and authority and are considered superior.

3). Family-

The family forms the basic unit of social organization.It is the most immediate group a child is exposed It is in the family a child learns language, the behavioural patterns, and social norms in his childhood.

Family is a basic, definite, and enduringFamily is formed by the companionship of the husband, the wife who procreate children.

DIVERSITY-

Diversity is differences in racial and ethnic, socioeconomic, geographic, and academic/professional backgrounds. People with different opinions, backgrounds (degrees and social experience), religious beliefs, political beliefs, sexual orientations, heritage, and life experience.

India is the oldest civilization in the entire world. In this long journey of 5000 years, we were ruled by many rulers, belonging to different religions and cultures. Further, a lot of people migrated from other countries, and India accepted them with open hearts. Due to this exchange, we can observe a lot of diversity in terms of religion, culture, race, and religion in our country. However, despite all these diversities, India remained united even in dark hours and faced all the crises with a united spirit. The thread which binds all Indians together is known as “Unity among diversity”. In this article, we will explore the meaning of Unity in diversity in India, the types of diversity in India, what is diversity, provisions of unity in the constitution, its importance and the hurdle in achieving unity.

The unity in diversity is defined as the spirit of brotherhood without any discrimination.The term “Unity in diversity” implies the feeling of oneness or togetherness even after having a lot of diversity. Its spirit unites the people together and this bond shows the path of righteousness. This Diversity can be in the form of religion, colour, caste, creed, cultural practices, etc. In our country, these diversified traits are not seen as a conflict, but they are the varieties that enrich our society and the nation. It is used as a symbol of harmony and unity among people belonging to different religions or cultural backgrounds.

What is PTSD?

Most of us go through a frightening episode that we come out of without any damage or long term effects. But a large number of people exist who suffer the aftermath of a traumatic experience in unhealthy that puts pressure on one’s mental health. This condition, where negative thoughts interfere with daily life is called post-traumatic stress disorder or PTSD.

 Posttraumatic stress disorder (PTSD), once called shell shock or battle fatigue syndrome, is a serious condition that can develop after a person has experienced or witnessed a traumatic or terrifying event in which there was serious physical harm or threat. PTSD is a lasting consequence of traumatic ordeals that cause intense fear, helplessness, or horror. Examples of things that can bring on PTSD include sexual or physical assault, the unexpected death of a loved one, an accident, war, or natural disaster. Families of victims can develop PTSD, as can emergency personnel and rescue workers.

It is natural to feel afraid during and after a traumatic situation. Fear triggers many split-second changes in the body to help defend against danger or to avoid it. This “fight-flight or freeze” response is a typical reaction meant to protect a person from harm. Nearly everyone will experience a range of reactions after trauma, yet most people recover from initial symptoms naturally. Those who continue to experience problems may be diagnosed with PTSD. People who have PTSD may feel stressed or frightened, even when they are not in danger. Ptsd isn’t failing of a person or doesn’t make one weak willed, it is a treatable malfunction of the memory of certain dangerous experiences that allows us to cope better with it

PTSD Symptoms

Symptoms of PTSD most often begin within 3 months of the event. In some cases, however, they don’t begin until years later. The severity and duration of the illness can vary. Some people recover within 6 months, while others have it much longer. A major challenge of coping is sensitivity to triggers, physical and emotional stimuli that the brain associates with the original trauma .Symptoms of PTSD often are grouped into four main categories, including:

Reliving: People with PTSD repeatedly relive the ordeal through thoughts and memories of the trauma. These may include flashbacks, hallucinations, and nightmares. They also may feel great distress when certain things remind them of the trauma, such as the anniversary date of the event.

Avoiding: The person may avoid people, places, thoughts, or situations that may remind them of the trauma. This can lead to feelings of detachment and isolation from family and friends, as well as a loss of interest in activities that the person once enjoyed.

Increased arousal: These include excessive emotions; problems relating to others, including feeling or showing affection; difficulty falling or staying asleep; irritability; outbursts of anger; difficulty concentrating; and being “jumpy” or easily startled. The person may also suffer physical symptoms, such as increased blood pressure and heart rate, rapid breathing, muscle tension, nausea, and diarrhoea.

Negative cognitions and mood: This refers to thoughts and feelings related to blame, estrangement, and memories of the traumatic event.

Anyone can develop PTSD at any age. According to the National Centre for PTSD, about 7 or 8 out of every 100 people will experience PTSD at some point in their lives. Women are more likely to develop PTSD than men, and genes may make some people more likely to develop PTSD than others.

It is important to remember that not everyone who lives through a dangerous event develops PTSD. In fact, most people will not develop the disorder. Many factors play a part in whether a person will develop PTSD. Some examples are listed below. Risk factors make a person more likely to develop PTSD. Other factors, called resilience factors, can help reduce the risk of the disorder.

Some factors that increase risk for PTSD include:

  • Living through dangerous events and traumas
  • Getting hurt
  • Seeing another person hurt, or seeing a dead body
  • Childhood trauma
  • Feeling horror, helplessness, or extreme fear
  • Having little or no social support after the event
  • Dealing with extra stress after the event, such as loss of a loved one, pain and injury, or loss of a job or home
  • Having a history of mental illness or substance abuse

Treatment

The goal of PTSD treatment is to reduce the emotional and physical symptoms, to improve daily functioning, and to help the person better manage with the event that triggered the disorder. The main treatments for people with PTSD are medications, psychotherapy (“talk” therapy), or both. Everyone is different, and PTSD affects people differently, so a treatment that works for one person may not work for another. It is important for anyone with PTSD to be treated by a mental health provider who is experienced with PTSD. Some people with PTSD may need to try different treatments to find what works for their symptoms. Medication for treating PTSD is antidepressants, which may help control PTSD symptoms such as sadness, worry, anger, and feeling numb inside. Other medications may be helpful for treating specific PTSD symptoms, such as sleep problems and nightmares.

Recovery from PTSD is a gradual and on-going process. Symptoms of PTSD seldom disappear completely, but treatment can help people learn to manage it more effectively. Treatment can lead to fewer and less intense symptoms, as well as a greater ability to manage feelings related to the trauma. Research is on-going into the factors that lead to PTSD and into finding new treatments.

Features of buisness watsapp

watsapp which well known to people of all generations including kids,now a days it is main source of communication or intraction between people’s.

Now a days buisness are going online so meta company also introduced a best application for buisiness it is watsapp buisines, although everyone who are reading this blog are familiar with this application but please spend some of your valuable time in reading this in which we know best updated buisines watsapp Together with WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to many new features that the platform keeps on releasing, WhatsApp is becoming a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there

Let’s look closer at WhatsApp Business app features that you might enjoy as much as we do:

1. Business Profile
2. Quick Replies
3. Automatic Greeting Message
4. Automatic Away Message
5. Contacts Labels
6. Message Statistics
7. Catalogs

1.Business Profile

Create a business profile with helpful information for your customers, like your address, business description, email address, and website. Business accounts help brands to gain a user’s loyalty. A business profile gives the company a familiar “face” and identity. To have a “Verified” badge next to your company name, WhatsApp has to confirm that this is a verified business account.

Steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.

3.Quick Reply

These are frequent messages to answer common questions. Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time. Simply press the “/” on your keyboard to select a quick reply and send.

3.Automatic Greeting Message

WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time.

Steps to set up a greeting message: Settings > Business settings > Greeting message. From here, you can create a new greeting message or edit an existing one.

4.Setting Away Message

Away messages are like greeting messages. They send a custom message to people who are trying to connect with the company after your working hours. You can write a custom message or send your working hours. You can set up for them to activate at the chosen time.

Steps to set up an away message: Settings > Business settings > Away message > “Activate away message                                     

You can also edit your away message from here and schedule when you want to send this message. You can choose from Always send, Custom schedule, or after your work hours

5.Label Contacts

Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

Steps to add a label to a new contact: Click the menu button on the client’s chat page > choose a label and then save.

Steps to add a new label: Click the menu button on the client’s chat page > click “ New label” > click save

6.Access Message Statistics

WhatsApp for Business lets you access vital metrics like how many of your messages were sent, delivered, and read.

Steps to access statistics: Tap the Menu button > Settings > Business Settings > Statistics

7.Catalogs and Collections

The other feature that will be beneficial for your business is Catalogs. They look like this:

Catalogue for bakery

For each item in your catalog, you can add information, including price, description, and product code. This is so much easier for your customers than having to ask you about each item separately or go from WhatsApp to the website.

In October 2021, WhatsApp added Collections to make shopping even easier. They will act as folders to group items inside a business account. Users can navigate to the category they’re looking for right away without scrolling through the whole product list.Once added, you’re free to modify the Collection just like items to keep the information up to date.

Pro Tip: think of collections as categories on ecommerce websites. “Last chance” or “Sale” could be as converting in WhatsApp as they are on the website. Using these on WhatsApp Business account means providing similar well-paved shopping experience.

@channa2021

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