Effects of Animal Husbandry

 Negatives effects of Animal Husbandry in India


Animal husbandry is one of the most important sector which provide sufficient income and development to the community.  Continuous animal husbandry will cause great impacts to the degradation of our planet. In most places we are facing environmental degradation and floods are occurring regularly. Management of waste of animal products, overgrazing, loss of habitat of animals, over fishing are some of the negative side of animal husbandry. Large amount of animals are also becoming extinct due to environmental changes. Animal agriculture produces 65% of the world’s nitrous oxide emissions which has a global warming impact 296 times greater than carbon dioxide. For rearing and animal husbandry activities using of agricultural land  it is one of the greatest contributions to loss of biodiversity,  deforestation and water pollution, soil pollution,  pesticide related health issues. It also generates large amount of green house gases. Animal husbandry in large amount like selling of eggs, fishing can harm and reduce the lifespan of animals, in few years some of the species will become extinct. When the  grazing areas dry up, the  pastoralists will be forced to travel farther to find food and many animals will likely starve. In particular, cattle, goats, camels, sheep, and other animals who depend on access to grazing areas for food will suffer from hunger and dehydration.

Animal husbandry and feed grain production are linked together, the greatest negative effect are global warming and  climate change. Animal husbandry  disrupt the weather, temperature, and ecosystem health. The IPCC predicts a growth of drought-affected areas, lower water availability for large numbers of people, and that events such as heat waves, drought, and storms will lead to more death and disease, especially for those not in the position to adapt.  As  water supplies dry up, farmers and herders are living out an ancient struggle over land and water resources. Maintaining intensive animal production facilities, as well as growing the associated animal feed, may emit 90 million tonnes of CO2 per year due to requirements such as electricity and diesel fuel. It also affect  human health and animal welfare implications of transporting live animals between different cities and countries, and can cause spreading of animal diseases. We should try to create sustainable and zero waste environment and to some extend end the destruction of our ecosystem and economy.

First seminar of Agni Tattva campaign under LiFE mission held in Leh

 Power Foundation of India in association with Vijnana Bharati (VIBHA) is currently running a campaign to create awareness on Agni Tattva under LiFE – Lifestyle for environment. This campaign includes conferences, seminars, events, and exhibitions across the country involving educational institutions, communities, and relevant organisations to create awareness of the core concept of Agni Tattva, an element that is synonymous with energy and is amongst the five elements of Panchmahabhoot.


The first conference of the Agni campaign was organised in Leh yesterday, on the theme of ‘Sustainability and Culture’. It witnessed participation from key stakeholders working in the areas of energy, culture, and sustainability, from diverse fields such as administration, policymakers, academics, and start-ups.

The conference was inaugurated by Shri R K Mathur, Lieutenant Governor of Ladakh. Speaking on the occasion, he said that Ladakh always had a sustainable lifestyle, however, increased modernisation is leading to an imbalance in the ecosystem of the region, and this not only adversely impacts the region but could also alter the monsoon cycle of the entire country since it is inter-linked with the Himalayan ecosystem. He further added that the UT administration of Ladakh has laid out a clear roadmap to reverse this imbalance and move toward sustainable development. He emphasised several key areas.

Ladakh has immense solar energy potential, which should be harnessed. Ladakh should work towards generating systems to provide power to remote areas. The focus is to provide decentralized renewable solar power across Ladakh thereby reducing grid dependency. This is in line with the Prime Minister’s vision of a Carbon Neutral Ladakh.

Geothermal energy is another focus area that holds immense potential in the Ladakh region. Unlike other renewable energy sources, which are intermittent in nature, it is available throughout the day and the year and should be suitably harnessed.

Green Hydrogen is another option in Ladakh, as the region has plenty of solar energy. It also has water. The Hydrogen harnessed from this could be used to substitute petrol and diesel and the oxygen could be used in hospitals and by tourists.

Shri Jamyang Tsering Namgyal, MP of Ladakh emphasized on an interdependent world. He said that Indian philosophy views the world as one and everything in it as one, but in the development model so far, the oneness has been lost. Shri Namgyal underlined that the model being formulated by Hon’ble PM is based on Oneness, such as One Sun, One World, One Grid, and the efforts are on to promote and propagate a lifestyle that is conscious of the environment, based on this Indian philosophy of oneness. He said that Ladakh has always been in harmony with nature and has thrived on interdependency and coexistence. This is something that the rest of the country and the world can learn from, he added.

The other eminent speakers at the Conference highlighted sustainable construction practices, energy access for mountain areas, social behaviour, and its impact on electricity demand.

The Agni Tattva campaign – Energy for LiFE, an initiative under the umbrella campaign of Sumangalam, was launched by Shri R K Singh, Union Minister of Power and New & Renewable Energy, in New Delhi on 21st September 2022. A series of seminars spanning the length and breadth of the country have been planned as a part of the campaign.

Power Foundation of India is a Society formed under the aegis of the Ministry of Power, Government of India, and supported by leading CPSEs. The Foundation is involved in areas of advocacy and research, positively impacting the evolving energy landscape.

***

National Urban Transport Policy

There is an urgent need to conserve energy and land, control pollution and ‘greenhouse gas emissions’, and to alleviate poverty. Urban transport (UT) is a significant cause and also a solution to these issues. Hence planning and management of UT services and infrastructure require immediate attention. The growth story of India shall be written on the canvass of planned urban development and scripted with the instrument of planned urban mobility solutions.

All categories of road users are facing problems in commuting. The pedestrians do not get a safe, conflict-free and obstruction free path to walk. The cyclists have to fight for the right of way with fast moving motorized modes of transport, many a times risking their lives. The users of Public Transport (PT) face long waiting periods, uncertainty in travel time and difficult conditions of travel. The movement of personal motorized modes of transport is slowed down by the slow moving passenger and goods traffic and face significant delays at traffic signals and road junctions. Road users get restless leading to road rage, rash driving and accidents.

The ongoing urbanization will make the situation worse in the ‘business as usual’ scenario. The Energy and Resources Institute (TERI), a Delhi-based non-governmental organization (NGO), has forecast that India’s commercial energy demand and emissions will increase by about six to seven times by 2031-32 under ‘business as usual scenario’1 (if nothing is done to curb the emissions) from the levels in 2011. A committee setup by Ministry of Road Transport and Highways on road safety and traffic management (February, 2007) has estimated about 50% increase in road accidents over a 10 year period (2005-15).

Transport sector is the second largest consumer of energy in India. The growth of transport not only increases pressure on the limited non-renewable energy resources and increase in foreign exchange outgo but also considerably increases environmental pollution. Increasing car dependence in India especially in the urban areas is most visible at the local level – vehicular emissions causing air pollution, noise pollution, and corresponding health effects. Increasing energy consumption, operational pollution, land intrusion and congestion are some of the areas of concern. Therefore the policy aims at increasing the use of green energy sources, energy efficiency and environmental protection.

VISION 

 To recognize that people occupy center-stage in our cities and all plans would be for their common benefit and well-being. 

 To make our cities the most livable in the world and enable them to become the “engines of economic growth” that power India’s development in the 21st century. 

 To allow our cities to evolve into an urban form that is best suited for the unique geography of their locations and is best placed to support the main social and economic activities that take place in the city. 

 To encourage growth of urban transport along low carbon path.

OBJECTIVES 

The objective of this policy is to plan for the people rather than vehicles by providing sustainable mobility and accessibility to all citizens to jobs, education, social services and recreation at affordable cost and within reasonable time. This will involve: 

 Incorporating urban transportation as an important parameter at the urban planning stage rather than being a consequential requirement. 

 Bringing about a more equitable allocation of road space with people, rather than vehicles, as its main focus 

 PT should be citywide, safe, seamless, user friendly, reliable and should provide good ambience with well-behaved drivers and conductors.  Walk and cycle should become safe modes of UT. 

 Introducing Intelligent Transport Systems for traffic management

 Addressing concerns of road safety and trauma response 

 Raising finances, through innovative mechanisms 

 Establishing institutional mechanisms for enhanced coordination in the planning and management of transport systems. 

 Building capacity (institutional and manpower) to plan for sustainable urban transport and establishing knowledge management system that would service the needs of all urban transport professionals, such as planners, researchers, teachers, students, etc.

Thus, a paradigm shift is needed in approach to UT with three key strategies, namely, ‘Avoid, Shift and Improve’ in transport planning as advocated by the Asian Development Bank in its draft ‘Action Plan to Make Transport in Developing Countries more ClimateFriendly’ and reiterated by the Bellagio Declaration 8 in May 2009. This means ‘avoid’ increase in demand for travel both by reducing the number and length of trips. Promote a shift from personal vehicles to other MRT and non-motorized transport (NMT) modes to reduce energy demand and hence pollution in cities. Improve strategy includes use of clean fuels and clean vehicle technology

Cities in India vary considerably in terms of their population, area, urban form, topography, economic activities, income levels, growth constraints, etc. Accordingly, UT planning will have to depend on these city specific features. Further, transport planning is intrinsically linked to land use planning and both need to be developed together in a manner that serves the entire population and yet minimizes travel needs. In short, an integrated master plan needs to internalize the features of sustainable UT. In developing such plans, attention should be paid to channel the future growth of a city around a pre- planned UT network rather than develop UT after uncontrolled sprawl has taken place. Planning should, therefore, enable a city to take an urban form that best suits the geographical constraints of its location and also one that best supports the key social and economic activities of its

residents. 7.1.2. The Government of India would, therefore, promote the development of such integrated land use and transport plans for all cities. To enable this, all urban development and planning bodies in the States would be required to have in house transport planners as well as representation from transport authorities in their management. In order to create models for possible learning and replication, the Government of India would fully support pilot studies in a few sample cities of different characteristics and in different regions of the country. As part of this exercise, each city would also be encouraged to identify potential corridors for future development and then establish UT that would encourage growth around itself. For example, radial corridors emerging from the city and extending up to 20-30 km could be reserved for future development. Such corridors would have to be protected from encroachment by putting up physical barriers and physically constructing roads on short stretches even before settlements come up. This would imply that stretches of the corridor would come up first in order to guide the location of the settlements and not allow undue sprawl to take place. 

Planning should include both the city and the peri-urban areas and the regions around the city, which for legal purpose should be notified as local planning or metropolitan area. Compact cities, redevelopment of inner city areas, mixed land use pattern, etc. are some of the urban growth policies that will restrict transport demand. 

Conventional planning approach aims at flow of motor vehicle traffic. The most comprehensive definition of UT planning is ‘Accessibility’, the ability to reach desired goods, services and activities. It recognizes the value of more accessible land use patterns and mobility substitutes such as tele-commuting and delivery services as ways to improve UT while reducing total physical travel. 

Further, construction, use, operation and maintenance of UT infrastructure can have significant implications on natural environment, its habitants, and the functioning of hydrological systems. Therefore, environmental3 and social impact assessment4 of a UT project should be carried out while planning to ensure that no harm will come to the environment and the habitat on a short or long-term basis.

How to get motivated?

 How to get motivated?

 What is motivation? motivation is a driving force that forces us to do hard work for achieving something in life as we all have ups and downs in our life where we refuse to do anything as we start feeling it is not my cup of tea or not my area of work/interest but here the person who will not stop and keep continuing his or her work that person can achieve something .
why do we need motivation?

  • it is necessary at every stage of life whether it is from external or internal people as we make us inspired ourselves for becoming something but to achieve the same is quite challenging.
  • we used to hear a lot of opinions and comments so we get demotivated but at that moment if we don’t listen and keep continue the hard work then we can achieve something.
  • in our life, there is a different phases personal or professional way where we used to get bored at times for living the same kind of life but when something motivates you like your family members or your financial problem then you will always be motivated.
sources of motivation 
it could be external or internal as some people get inspiration from unknown people or sometimes from intenally.

What is Ecosystem and why it is Important

 An ecosystem is a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life. Ecosystems contain biotic or living, parts, as well as abiotic factors, or nonliving parts. Biotic factors include plants, animals, and other organisms. Abiotic factors include rocks, temperature, and humidity.

Every factor in an ecosystem depends on every other factor, either directly or indirectly. A change in the temperature of an ecosystem will often affect what plants will grow there, for instance. Animals that depend on plants for food and shelter will have to adapt to the changes, move to another ecosystem, or perish.

Ecosystems can be very large or very small. Tide pools, the ponds left by the ocean as the tide goes out, are complete, tiny ecosystems. Tide pools contain seaweed, a kind of algae, which uses photosynthesis to create food. Herbivores such as abalone eat the seaweed. Carnivores such as sea stars eat other animals in the tide pool, such as clams or mussels. Tide pools depend on the changing level of ocean water. Some organisms, such as seaweed, thrive in an aquatic environment, when the tide is in and the pool is full. Other organisms, such as hermit crabs, cannot live underwater and depend on the shallow pools left by low tides. In this way, the biotic parts of the ecosystem depend on abiotic factors.

The whole surface of Earth is a series of connected ecosystems. Ecosystems are often connected in a larger biome. Biomes are large sections of land, sea, or atmosphere. Forests, ponds, reefs, and tundra are all types of biomes, for example. They’re organized very generally, based on the types of plants and animals that live in them. Within each forest, each pond, each reef, or each section of tundra, you’ll find many different ecosystems.

The biome of the Sahara Desert, for instance, includes a wide variety of ecosystems. The arid climate and hot weather characterize the biome. Within the Sahara are oasis ecosystems, which have date palm trees, freshwater, and animals such as crocodiles. The Sahara also has dune ecosystems, with the changing landscape determined by the wind. Organisms in these ecosystems, such as snakes or scorpions, must be able to survive in sand dunes for long periods of time. The Sahara even includes a marine environment, where the Atlantic Ocean creates cool fogs on the Northwest African coast. Shrubs and animals that feed on small trees, such as goats, live in this Sahara ecosystem.

Even similar-sounding biomes could have completely different ecosystems. The biome of the Sahara Desert, for instance, is very different from the biome of the Gobi Desert in Mongolia and China. The Gobi is a cold desert, with frequent snowfall and freezing temperatures. Unlike the Sahara, the Gobi has ecosystems based not in sand, but kilometers of bare rock. Some grasses are able to grow in the cold, dry climate. As a result, these Gobi ecosystems have grazing animals such as gazelles and even takhi, an endangered species of wild horse.

Even the cold desert ecosystems of the Gobi are distinct from the freezing desert ecosystems of Antarctica. Antarcticas thick ice sheet covers a continent made almost entirely of dry, bare rock. Only a few mosses grow in this desert ecosystem, supporting only a few birds, such as skuas.

Threats to Ecosystems

For thousands of years, people have interacted with ecosystems. Many cultures developed around nearby ecosystems. Many Native American tribes of North Americas Great Plains developed a complex lifestyle based on the native plants and animals of plains ecosystems, for instance. Bison, a large grazing animal native to the Great Plains, became the most important biotic factor in many Plains Indians cultures, such as the Lakota or Kiowa. Bison are sometimes mistakenly called buffalo. These tribes used buffalo hides for shelter and clothing, buffalo meat for food, and buffalo horn for tools. The tallgrass prairie of the Great Plains supported bison herds, which tribes followed throughout the year.

As human populations have grown, however, people have overtaken many ecosystems. The tallgrass prairie of the Great Plains, for instance, became farmland. As the ecosystem shrunk, fewer bison could survive. Today, a few herds survive in protected ecosystems such as Yellowstone National Park.

In the tropical rain forest ecosystems surrounding the Amazon River in South America, a similar situation is taking place. The Amazon rain forest includes hundreds of ecosystems, including canopies, understories, and forest floors. These ecosystems support vast food webs.

Canopies are ecosystems at the top of the rainforest, where tall, thin trees such as figs grow in search of sunlight. Canopy ecosystems also include other plants, called epiphytes, which grow directly on branches. Understory ecosystems exist under the canopy. They are darker and more humid than canopies. Animals such as monkeys live in understory ecosystems, eating fruits from trees as well as smaller animals like beetles. Forest floor ecosystems support a wide variety of flowers, which are fed on by insects like butterflies. Butterflies, in turn, provide food for animals such as spiders in forest floor ecosystems.

Human activity threatens all these rain forest ecosystems in the Amazon. Thousands of acres of land are cleared for farmland, housing, and industry. Countries of the Amazon rain forest, such as Brazil, Venezuela, and Ecuador, are underdeveloped. Cutting down trees to make room for crops such as soy and corn benefits many poor farmers. These resources give them a reliable source of income and food. Children may be able to attend school, and families are able to afford better health care.

However, the destruction of rain forest ecosystems has its costs. Many modern medicines have been developed from rain forest plants. Curare, a muscle relaxant, and quinine, used to treat malaria, are just two of these medicines. Many scientists worry that destroying the rain forest ecosystem may prevent more medicines from being developed.

The rain forest ecosystems also make poor farmland. Unlike the rich soils of the Great Plains, where people destroyed the tallgrass prairie ecosystem, Amazon rain forest soil is thin and has few nutrients. Only a few seasons of crops may grow before all the nutrients are absorbed. The farmer or agribusiness must move on to the next patch of land, leaving an empty ecosystem behind.

Rebounding Ecosystems

Ecosystems can recover from destruction, however. The delicate coral reef ecosystems in the South Pacific are at risk due to rising ocean temperatures and decreased salinity. Corals bleach, or lose their bright colors, in water that is too warm. They die in water that isnt salty enough. Without the reef structure, the ecosystem collapses. Organisms such as algae, plants such as seagrass, and animals such as fish, snakes, and shrimp disappear.

Most coral reef ecosystems will bounce back from collapse. As ocean temperature cools and retains more salt, the brightly colored corals return. Slowly, they build reefs. Algae, plants, and animals also return.

Individual people, cultures, and governments are working to preserve ecosystems that are important to them. The government of Ecuador, for instance, recognizes ecosystem rights in the countrys constitution. The so-called Rights of Nature says Nature or Pachamama [Earth], where life is reproduced and exists, has the right to exist, persistmaintain and regenerate its vital cycles, structure, functions and its processes in evolution. Every person, people, community or nationality, will be able to demand the recognitions of rights for nature before the public bodies. Ecuador is home not only to rain forest ecosystems, but also river ecosystems and the remarkable ecosystems on the Galapagos Islands.

6th edition of Asia’s largest telecom festival India Mobile Congress

 Marking the historic launch of 5G services in India by the Hon’ble Prime Minister Narendra Modi, the 6th edition of Asia’s largest telecom festival, India Mobile Congress 2022 today concluded with grand success here at Pragati Maidan in New Delhi. Buoyed by popularity, interests and huge footfall, the grand annual event which was earlier scheduled for 3 days was extended for one more day. The 4th day welcomed visitors who got a glimpse of cutting-edge technology and India’s transition to a 5G future.  Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Principal Secretary to the Prime Minister Shri PK Mishra, and Advisor to the Prime Minister  Shri Amit Khare graced the last day of IMC 2022 with their presence.

The festival is now posed to be launched on a global scale, said Hon’ble Union Minister Ashwini Vaishnaw. He also urged to set up a committee to come up with a roadmap and format in the next 30 days. Jointly organised by the Department of Telecommunications and Cellular Operators Association of India (COAI), IMC 2022 hosted 362 speakers, 13,500 participants in 80 sessions and over 1.07 lakh visitors including 7000 government officials from 150 PSUs and various other departments, 10 union ministers, 17 state ministers, 30 thousand students, and others. 239 stalls, and 1811 exhibitors registered their presence here from 1-4 October.

The 4-day long grand event this year was graced by the presence of dignitaries including Shri Narendra Modi, Prime Minister of India, Shri Ashwini Vaishnaw, Union Minister of Communication, Electronics and Information Technology, Shri Mansukh Mandaviya, Union Minister of Health and Family Welfare, Shri Piyush Goyal, Union Minister of Commerce and Industry, Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Shri Devusinh Chauhan, Minister of State for Communications, Shri Mukesh Ambani, CMD, Reliance Industries, Shri Sunil Bharti Mittal, CEO, Bharti Enterprises, Kumar Mangalam Birla, Chairperson, Aditya Birla Group, among others.

IMC 2022 showcased developments and efforts around 5G technology in India and how they can contribute in the digital transformation by making communication, connection and commerce seamless. During the event, PM Modi virtually spoke with the students of Ropad Primary School in Ahmedabad on benefits of 5G technology in education. He interacted with workers at Vodafone Idea Dwarka Tunnel with 5G technology on current challenges and how 5G technology is going to transform their lives. He also interacted with a hologram avatar of a girl student from a Varanasi school about the advantages of 5G and her experience of studying in augmented reality.

During his address to a session held here, Union Minister for Communications, Electronics & Information Technology Ashwini Vaishnaw, announced Indian Government is going to set up 100 5G labs across the country. He added the Indian Government is working significantly towards simplifying the license regime for all telecom players and urged the telecom industry to convert a minimum 12 of these labs into incubators to train students, promote innovation, research and experiment. Union Commerce and Industry Minister Piyush Goyal also visited the exhibition and lauded efforts of researchers, private organisations, startups and others in their contribution towards India’s digital transformation.

The 6th edition of IMC 2022 hosted top leaders of telecom and tech companies, policymakers, thought-leaders, academicians, and others. The speakers shared their views on the future of 5G development and its large-scale implementation in the country. It also witnessed discussion on challenges, efforts and opportunities in the 5G arena which can contribute in creating a robust technology ecosystem in India.

IMC 2022 organised insightful and thought-provoking sessions titled ‘New Digital Universe’, ‘Decoding the potential of Digital Bharat’, ‘Skilling India for new 5G paradigm, Towards 5G and Advanced 6G- an international conference, ‘Global CEO Conclave: Steering India to the new digital universe,’ ‘Global CTO Conclave: Building a connected ecosystem for next Techade’ and many others.

The endeavors of IMC are aligned with the vision of Digital India and promoting Made-in-India technology to address the challenges in areas of commerce, healthcare, education, communication and financial inclusion. Since its inception, IMC has been actively promoting India’s strength and position as a global hub for manufacturing technology products. It is further highlighting the role of startups, small-scale industries in the new digital universe to deliver best in class service, equipment, and applications. PM Modi lauded the efforts of IMC for bringing the digital ecosystem together and providing a great platform for dialogues and endeavors on digitalization, technology, nation building, industrial revolution and taking government services to doorsteps.

*****

Dholera to become Semicon hub, will usher in for Gujarat’s Techade

 Driven by the Prime Minister, Shri Narendra Modi’s proactive policies and the launch of 5G services in India, Minister of State for Electronics & Information Technology and Skill Development & Entrepreneurship, Shri Rajeev Chandrasekhar, in Rajkot, Gujarat today, said that India will soon emerge as a leader in Electronics Manufacturing in the world with its youth playing a big role in this effort.

“Prime Minister, Shri Modi’s vision of India’s Techade can be realised by our young Indians through their hard work, determination and enterprise. The Government on its part can only be the enabler with its initiatives like the Digital India, Skill India etc,” said Shri Chandrasekhar addressing students of the Saurashtra University and Atmiya University in Rajkot.

Emphasising that the Government’s strategy was to encourage the “deepening and broadening” of the electronics space through investments in semiconductors, AI, machine learning, blockchain etc., the Minister said, “For this purpose, the Government was ready to give grant up to Rs 100 crore for investment in semi-conductor designs.”

Stating that he will soon embarking on roadshows in different parts of the country to encourage entrepreneurs to grab the opportunities, Shri Chandrasekhar said our strategy is to cut down on imports and aim to become a value creator to the supply and value chains and not just being a commodity exporter.

Referring to Gujarat’s initiative in the electronics sector, Shri Chandrasekhar said that the State has taken several proactive measures like announcing its own Semicon policy and establishing Dholera as Asia’s largest electronics hub. “Dholera will bring along a lot of opportunities for entrepreneurs of the State.”

Talking about how PM Shri Modi’s government has demolished old narratives about India as a dysfunctional, corrupt and low-growth economy, that favoured only the influential and the well-networked, the Minister said that there is democratisation of opportunity and democratisation of capital in today’s India. “We follow the dictum – maximum governance and minimum government”

Prime Minister, Shri Narendra Modi is building a New India for Young India with reimagined ambitions so that we can achieve our target of One Trillion USD Digital economy/ 5T USD Economy and also emerge as a trusted partner in technology. He does not believe in revdi economics or freebies culture as populated by some Opposition parties,” he emphasised.

Shri Chandrasekhar also met several young startups and entrepreneurs at the Marwari University and discussed with them their apps/innovations and how those could be escalated into marketable products.

Later he attended a meeting with industry leaders and other district officials, organized by CII. The Minister urged them to consider how Industry and Academia and the Government can together support incubated startups in commercialising their innovations. He also asked industry leaders as well as District administration officials to contribute towards framing District Skill Development Programme by mapping local aspirations.

The Minister who was on a two-day official tour of Rajkot and Surendranagar, since yesterday, met students, entrepreneurs, startups, leaders from the industry, academia and other eminent personalities and shared PM Shri Narendra Modi’s vision for empowering all Indians – Sabka Saath Sabka Vikas.

***

Importance of SEO?

Importance of SEO?

 Firstly before going to The importance of Seo we need to understand what is SEO.

SEO stands for search engine optimization and it is the practice of increasing the quality and quantity of traffic to Your website through organic search engine results. It increases your visibility online. This means that the more. People see your website, the more traffic your online traffic increases, and the better your chances to Provide or service to a greater number of people.

Importance of Seo:-

  • Visibility and rankings – when a consumer wants to purchase any product or service online and then it Mostly Prefers to Go Through the top 5 suggestions that the search engine shows them. Seo Helps you to Rank higher in search results and gain more visibility online, and making potential customers.
  •  Web traffic – if your customers can not Find your website then you can Miss sales opportunities but here Seo helps to increase your organic engine traffic, increasing the number of visitors on your page each day and this directly influences sales because the more relevant people see your site the chances of selling is more

  •  Trustworthy — the better your SEO is, the higher your chances of appearing on search engines increases like Google and Bing. It appeals to All brands because here there is also a second benefit Which is users tend to defer to The recommendations that a search engine generates, so Having a higher position for the keywords a user is searching for will, in turn, it increased trustworthiness in consumers’ minds about your product.

  • User experience – A full well-structured websites tell everything about what product or services are being offered by the company, how To Obtain them, and answer any questions surrounding it, so It helps search engine like Google and Bing To pull the information easily which it think they should provide to the user. If a user navigates to your site then chances are that the search engine doing well.

  • Growth – there is no doubt that SEO helps to grow your brand, the higher you rank on a search engine for a variety of high-volume keywords, the more organic web traffic comes to Your site ( which is non-paid). A website that is most structured is more likely to gain more customers and make More Sales Then another.

I will wind up my answer here but there are many more Advantages of Search Engine Optimization.

Hope it makes eases your understanding

seo for dentist?

seo for a dentist?

well, digital marketing has evolved and becomes a trending topic nowadays for every kind of business whether it is for a dentist because in this business the way of advertising has changed like we use print media and radio previously but now there is a significant change in it. Digital marketing for dentists involves many things like social media posts, email newsletters, and blogs through which the dentist can connect with their clients through social media platforms, search engines, and emails.

if you still do not practice or implement digital marketing in your business then you are missing a lot of patients. now we will understand why digital marketing is important for a dentist.

so let’s begin:-

Importance of digital marketing for dentists?

1:- Enhance brand awareness:-

there are two ways for building brand awareness traditional and online but digital marketing is a more effective way of creating brand awareness the question is why? so the reason is

  • 86% of people find the business through google maps
  • there are more than 2.38billions users on Facebook worldwide
  • over 500 million people daily use Instagram and 1 billion people are active users
  • around 46% of people check their phones before they get out of bed

so digital marketing helps to build and enhance your dentistry business presence to attract more clients.

2:-Decreased marketing cost:-

if we compared digital marketing to traditional marketing then it is less costly and has a higher translation ROI, for instance, the average cost of publishing a tv advertisement is around $342,000 for just a 30-second spot and in a newspaper is $113000 and the cost of telemarketing is $51.40 per order. now if we talk about the cost of PPC is just $0$0.05 to $3.00 per qualified visitor, and the cost of web content marketing and search engine optimization could be free.

so the low cost of digital marketing means that it is very easy to establish a digital marketing campaign and start attracting new patients to thrive in practice.

3:- Success rate can be measured:-

traditional marketing can be tricky as there is no real way to find how many people view my ads and how many are ready to invest in the business but if we talk about digital marketing it is very easy to get graphs and stats about your website traffic which will make you understand how many people visited your page and what device they used to reach out to your website so digital marketing helps you to get precise, real-time analytics regarding your campaign performance, user interaction with your website and daily visitors comes to your site.

so through digital marketing, you will let know which marketing campaign of yours is bringing leads and what kinds of changes and adjustments need do in budget allocation and can drop some ineffective campaigns.

4:-Consumer prefer email rather than direct mail:-

Email is the most effective marketing strategy for the dentist since it is patients’ preferred method of communication. Email provides a safe and comfortable environment and builds trust and hence people make their choices it connects you with your current and potential customers and you can send some helpful information that will show that you care aboutyour clients.

Digital marketing for dentists is all about bringing more clients (patients) which can be easily acquired by Email marketing. there are many benefits of using email marketing in your business if you want to update your client about your services u can easily do and if you want to know how many people come to you through your email marketing efforts you can easily measure it.

5:- Easy to segregate your audience:-

Digital marketing helps you to identify the ideal patient base. it is very easy to find your targeted audience from the crowd by seeing the most trending pages of your services for which u can check your blogs, social media accounts, and website. when u identify what type of content your audience wants to read then u can make some unique content for attracting more users to your site. well, it also helps you to get recommendations and keep a positive track record like u can save the people’s feedback which they shared on your website and can tackle negative feedback.

online marketing can be challenging sometimes like it can be difficult to be in front of your patients when traditional marketing such as television or radio or maybe a billboard as you generally end up wasting money on viewers and listeners who are not interested in investing in your product or service.

conclusion:-

if you are facing challenges in reaching a wider audience then start using digital marketing such as local SEO for dentists, PPC social media and content marketing, etc. digital marketing provides immense benefits to dentists’ business it is just as soon as u start using them. so it would be prudent to hire a digital marketing agency for effecting the implementation of digital marketing tactics . 

Performing the Unspeakable: Gender, Identity, and Transgression in the Plays of Mahesh Dattani

Citation

Deshmukh, B. R. (2022). Performing the Unspeakable: Gender, Identity, and Transgression in the Plays of Mahesh Dattani. International Journal for Social Studies, 8(9), 17–21. https://doi.org/10.26643/rb.v118i2.7625

Dr. Bharat Ranjeet Deshmukh

Assistant Professor, Department of English

Narayanrao Waghmare Mahavidyalaya, Akhada Balapur, Hingoli, (MS)

Abstract:

Indian drama has long served as a mirror to society’s evolving anxieties, yet few playwrights have challenged the patriarchal foundations of Indian culture as incisively as Mahesh Dattani. As the first Indian English playwright to receive the Sahitya Akademi Award (1998), Dattani occupies a unique position in the landscape of modern Indian theatre. Unlike his predecessors who focused on anti-colonial nationalism or economic injustice, Dattani turns his gaze inward to the family, the closet, and the female body. Through a careful examination of three of his major this article argues that Dattani deconstructs gender not as a biological given but as a performative construct enforced through language, space, and ritual. His plays expose how Indian patriarchy disciplines both women and men, while simultaneously offering moments of transgressive possibility.

Keywords:  Culture, Gender, Identity, Patriarchy, Space.

Theoretical Framework: Gender as Performance

Dattani’s dramatic technique aligns closely with Judith Butler’s theory of gender performativitythe idea that gender is not an innate identity but a “repeated stylization of the body, a set of repeated acts within a highly rigid regulatory frame” (Butler 179). However, Dattani indigenizes this framework by situating it within specifically Indian institutions: the joint family, caste-based honor, and the postcolonial middle-class home. Critic Nandi Bhatia observes that Dattani’s “domestic spaces are never neutral; they are ideological battlegrounds where gender norms are scripted, rehearsed, and violently enforced” (Bhatia 67). The stage itself becomes a laboratory where the taken-for-granted naturalness of gender is systematically dismantled.

The Female Body as Sacrificial Ground: Tara

Perhaps Dattani’s most devastating critique of gender emerges in Tara, a two-act play based on the true story of conjoined twins. The play revolves around a brother and sister, Chandan and Tara, who were born with a shared third leg. Their surgeon father and conniving mother, Bharati, decide to “separate” them by privileging the male child. The leg is given to Chandan, while Tara receives a prosthetic. Dattani uses this medical metaphor to expose how Indian families systematically allocate resourcesnutrition, education, medical care, and emotional attentionto sons over daughters.

The play’s brilliance lies in its temporal structure. The adult Chandan (now calling himself Dan) narrates the past from self-imposed exile in London, tormented by guilt. Dattani stages the inequality not through polemic but through devastatingly casual dialogue. When Tara confronts her mother, Bharati defends her choice: “What was I supposed to do? Your brother needed that leg to stand onliterally! You have your spirit. He needed the strength” (Dattani, Collected Plays 212). Bharati’s justification reveals how patriarchy operates not through overt cruelty but through a logic of “sacrifice” that naturalizes female deprivation as virtue. Tara’s eventual death—from complications related to the prostheticbecomes a scathing indictment of a culture that valorizes the girl child only in death.

Scholar Anu Aneja reads Tara as an allegory of the nation-state’s partitioning of female bodies. She writes, “The shared leg represents the prelapsarian wholeness of the female principle, which patriarchy must sever to establish binary gender. Dattani shows that the ‘natural’ male-female difference is actually a surgical wound” (Aneja 134). The play refuses catharsis; the surviving brother cannot redeem himself, and the mother remains unrepentant. Dattani leaves the audience with the uncomfortable realization that gender violence is often enacted by women themselves as agents of patriarchal reproduction.

Masculinity in Crisis: Dance Like a Man

While Tara focuses on the female victim, Dance Like a Man examines how patriarchy also mutilates men who fail to conform to hegemonic masculinity. Set in a traditional Tamil Brahmin family, the play follows Jairaj, a man who wanted to become a Bharatanatyam dancer in the 1950s, when the art form was considered effeminate and associated with devadasis (temple courtesans). His father, Amritlal, a freedom fighter and rationalist, forbids him from dancing publicly, declaring, “My son will not prance around like a woman. We have broken the shackles of caste superstition, but we will not break the shackles of decency” (Dattani, Collected Plays 89).

Dattani complicates the gender analysis by introducing Jairaj’s wife, Ratna, who comes from a more progressive family and becomes a successful dancer herself. The play unfolds in flashbacks and present-time confrontations, revealing that Jairaj has sacrificed his art for his father’s approval, only to end up a bitter, impotent man living in his daughter’s shadow. Here, Dattani critiques not just patriarchy but its intersection with class and postcolonial nationalism. Amritlal’s rationalism, meant to oppose British colonial stereotypes of Indian “effeminacy,” becomes a new form of masculine discipline.

Performance theorist Rustom Bharucha argues that Dance Like a Man exposes “the homosocial anxiety underlying Indian middle-class respectability” (Bharucha 156). Jairaj is never explicitly homosexual, but his desire to dance is coded as feminine and thus threatening. Ratna, by contrast, succeeds precisely because she performs her femininity “correctly”she is a wife and mother first, dancer second. Dattani thus demonstrates that gender norms trap both sexes, albeit asymmetrically. The play’s tragic irony is that Jairaj internalizes his father’s contempt so completely that he becomes the enforcer of his own emasculation.

Communalism and Gendered Space: Final Solutions

In Final Solutions, Dattani shifts focus to the intersection of gender and religious communalism. The play confronts the 1992-93 Bombay riots, but rather than depicting street violence, it stages the aftermath inside a middle-class Gujarati Hindu home. The patriarch, Ramnik Gandhi, shelters two young Muslim men, Babban and Javed, during riots. The conflict unfolds through the women of the house: Ramnik’s wife Aruna, his mother Smita, and his daughter Sonal.

Sonal, the young educated woman, becomes the play’s moral fulcrum. Initially, she parrots her grandmother’s communal prejudices: “They are not like us. They breed like rats” (Dattani, Collected Plays 312). But as she interacts with Javed, she begins to question her own socialization. Dattani deliberately reverses gendered expectations: the men (Ramnik and his father-in-law Hardika) are paralyzed by their past secrets, while the women drive both violence and reconciliation. Smita, the grandmother, harbors a memory of a Muslim lover from Partition who abandoned hera trauma she converts into hatred. Dattani thus shows that communal violence is not just political but intimately gendered; women’s bodies become the repositories of collective memory and revenge.

Feminist critic Jasbir Jain observes that Final Solutions “refuses the easy binary of women as peaceful and men as violent. Instead, Dattani shows women as both victims and agents of communal ideology” (Jain 201). Aruna, the liberal mother, tries to maintain “civilized” behavior while the Muslim men are locked in her garage, revealing how domesticity is itself a structure of exclusion. The play ends without resolutionthe Muslims leave, the family remains intact, but Sonal’s final silence suggests a fragile, uncomfortable awakening.

Staging Gender: Dattani’s Theatrical Innovations

Dattani’s thematic concerns are inseparable from his formal choices. He consistently employs non-linear narratives, flashbacks, and simultaneous staging (two or more scenes happening on stage at once) to show how the past haunts the present. In Tara, the adult Chandan watches his childhood self like a ghost; in Dance Like a Man, older and younger Jairaj appear together. This Brechtian estrangement prevents audiences from identifying comfortably with characters. Moreover, Dattani uses “plays within plays” to highlight gender as performance. In Final Solutions, the grandmother Smitareen acts her youthful romance with a Muslim man, blurring the line between memory and drama. Critic Erin Mee argues that Dattani’s “metatheatrical techniques compel audiences to recognize that gender and communal identities are not natural but stagedand therefore capable of being restaged” (Mee 44).

Conclusion:

Mahesh Dattani’s contribution to Indian drama extends beyond his awards and publications. He founded the alternative theatre group “Playpen” in Bangalore in 1984, creating a space for taboo subjects that commercial theatre avoided. More importantly, he gave Indian English drama a new vocabulary for discussing gender—not as a women’s issue but as a structure that deforms all human relationships. His plays have been criticized for their urban, upper-caste, English-speaking milieu, and indeed, he rarely represents Dalit or Adivasi experiences. Yet within his chosen terrain—the Indian middle-class homehe has exposed patriarchal violence with unmatched precision.

In the final scene of Tara, the dead Tara speaks directly to her brother: “You could have refused the leg. But you didn’t. So don’t pretend you’re innocent” (Dattani, Collected Plays 256). This accusation haunts not just Chandan but every audience member who has benefited from unearned privilege. Dattani’s theatre does not offer salvation; it offers recognition. And in a culture that prefers to keep gender violence unspeakable, that recognition is a revolutionary act.

Works Cited

Aneja, Anu. “The Body as Allegory: Mahesh Dattani’s Tara and the Politics of Difference.” Modern Indian Drama: A Reader, edited by Nandi Bhatia, Pencraft International, 2010, pp. 128-42.

Bharucha, Rustom. Theatre and the World: Performance and the Politics of Culture. Routledge, 1993.

Bhatia, Nandi. “Gender and the Politics of Space in Mahesh Dattani’s Plays.” Contemporary Indian Drama in English, edited by Chitra Panikar, Sahitya Akademi, 2005, pp. 65-82.

Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. Routledge, 1990.

Dattani, Mahesh. Collected Plays. Penguin Books India, 2000.

Jain, Jasbir. “Women and Communal Violence in Dattani’s Final Solutions.” The Plays of Mahesh Dattani: A Critical Response, edited by R. K. Dhawan, Prestige Books, 2008, pp. 195-210.

Mee, Erin B. “Theatrical Transgression and the Performance of Gender in Mahesh Dattani.” Asian Theatre Journal, vol. 27, no. 1, 2010, pp. 37-58. JSTORwww.jstor.org/stable/40985006.

Daily writing prompt
What’s the most fun way to exercise?

FirstCry – The Startup Story

 

FirstCry –
The Startup Story

 

 

The Founder

 

In 2010, Supam Maheshwari launched FirstCry.
Supam graduated from IIM Ahmedabad with a degree in engineering from Delhi
College of Engineering. First-generation business owner that was driven to
create something on his own, he founded FirstCry voyager. He is a founder of
XpressBee, one of the biggest logistical platforms in the nation.

 

What is FirstCry?

 

FirstCry is a dedicated baby and children’s merchandise
e-commerce website. More than 2 lakh products are available on this site in
many categories, including diapers, toys, clothing, and accessories.
Additionally, this industry titan in e-commerce provides mother care products,
such as food, nursing, skin, and wellness items.

 

The idea and foundation of FirstCry’s
inspiration

 

Supam’s love for creating his own things inspired him to
launch the First Cry. Supam had the concept for FirstCry after he observed that
there were few options for infant supplies on e-commerce platforms in India.

 

He saw this as a chance to develop a platform specifically
for infants and young children. It results in FirstCry’s initial conception.
Supam estimates that the baby and children’s sector in India generates a
revenue of about 50,000 INR crore after conducting additional research. What’s
more intriguing is that the offline market accounted for 95% of the total
revenue.

 

Challenges which Appeared During the
Commencement

 

India’s FirstCry launched its baby care e-tailing business
in December 2010. The business was started by Supam with a seed investment of roughly
25 million INR. He overcame every obstacle in a variety of fields, including
payment gateway and logistics. Across the nation, there was tremendous
competition in the marketplace for new clients.

 

Collaborations and the
First Milestone for FirstCry

 

First Cry previously used an inventory-based paradigm. With
their four ware house situated in Pune, Delhi, Bangalore, and Kolkata, they
were exclusively managing the logistics of goods within the nation. Later, they
also began adding different sellers to the FirstCry portal, giving them the
chance to offer their goods on its marketplace.

 

Additionally, FirstCry just debuted its BabyHug clothing
line and CuteWalk shoe line. They have also gained control of Babyoye, a
Mahindra platform for infant products in 2016.

 

The FirstCry worked with Masala Baby, a lifestyle,
children’s, and infants-focused business with headquarters in New York.

 

The Current Growth
Status of FirstCry


Amitava Saha, co-founder and chief operating officer, and
Supam Maheshwari, co-founder and chief executive officer, recently added
SoftBank, a major Japanese internet and telecom company, to their list of
principal investors.

 

These additional funds will probably be used to strengthen
FirstCry’s technological platform and increase its offline and online
visibility. The whole amount raised will raise the First Cry’s estimated value
to $800 million.

 

Right now, FirstCry is the biggest online retailer for
children in Asia. Over 300 of their offline franchise locations are spread over
100 different cities in India.

 

Trends in the Babycare and Mom Products Market
Have Changed

 

As was already indicated at the beginning of the essay,
there is a significant changeover in the Indian baby and children’s market.
However, the nation is currently becoming much more urban with a rise in
nuclear families. Most parents today have two incomes, so they are more likely
to spend the extra money on their kids. The number of children’s items with the
correct brand image and superior quality will inevitably increase.

 

Mothers in particular choose stylish and casual clothing
for their children with new party and function dress. Children today are
exposed to a variety of media, and as a result, they are more aware of their
brands. Children are also actively making decisions about their clothing in
another way.

 

As a result, FirstCry acquired a product inventory of
varied items from over a thousand Indian and foreign brands. It carries some of
the most well-known children’s product brands, such as Barbie, Hot Wheels,
Disney, and Pampers.

 

Baby and kid markets: specialized or
overloaded?

 

The market for baby and children’s products is still
underdeveloped. However, FirstCry is looking for a niche in which it may
develop an entrepreneurial environment for parents. The business makes sure to
provide the top brands and quality products available.

 

FirstCry is making a lot of effort to make sure that
customers can easily access both its online and physical stores. Additionally,
they are constantly improving its FirstCry Box campaign for wide-scale
awareness to quickly reach their clients.

 

FirstCry – The Vision

 

In order to increase its offline market, The
First Cry is looking for an aggressive strategy. FirstCry intends to continue
seeing annual growth of above 100%.

The ultimate goal of First Cry is to dominate
the Indian market for baby items.

Currently, FirstCry’s key priorities are
innovation, improvement, and effectiveness for its consumers’ improved buying
experiences. According to FirstCry, there is room for high-quality baby
boutiques within 5 km of every Indian city. They are therefore attempting to
close this gap by increasing their outlets.