OPEN BOOK EXAMS: A CONCEPT

PC: Getty Images/iStockphoto; Copyright: Dolgachov

Exams have evolved for the current generation, and the trend is changing to open-book assessment. It is said that open book exams are closer to real-world problems. In a way, it is a highly efficient replication of a real-life situation where a person applies intelligence using available resources to solve a problem. The questions in a ‘No book’ system paper is set by consulting guides and approved books, whereas, in an open book system, the paper must be culled from the depths of the book. These exams are also expected to be less stressful as there will be an element of support for students.

Let us look at it from the viewpoint of a teacher. These exams will harden the work of a teacher. Teachers will have to ensure they prepare a meticulous question paper that puts the understanding of a child to the test. There must be no answer readily available in a textbook which will be provided in the exam. This process is going to eliminate ‘rote-learning’ as examinees will have to apply their understanding of concepts in limited time with the help of a book. A lot depends on teachers who will set the papers. If questions are not made which invite some thought from students, this system will not be much of a difference-maker.

If students are informed that specific questions will be from a limited section or chapter of a book, then this system will only generate more of memorizing than an application of the concept. The idea of an open book exam is for a student to look up for something quickly in book and not just find the whole answer in the exam. It creates one particular disadvantage for some students who will assume that they will discover tailor-made solutions. They will be seen flipping through pages in search of an answer, and this will waste precious time, and more pressure will be built on the student if the paper is too lengthy. Some people think that open book exams are going to make things easier. In my opinion, if questions will be smarter to compensate for a book made available, the paper will become more stringent. Actual aptitude will be put to the test. With this type of exam, a student must also be guided and trained to develop skills to face this exam. Reading skills must be worked on so that it suits open book exam needs. They will be put in a situation where they have to smartly choose whether to look up in a book for an answer or not. If these are executed in a well planned and assessed manner, students will avoid copying answers and give exams intelligently, but if they are not, students will take exams for granted.

When we look at the bigger picture, these exams are not only focusing on exams alone but also on the creation of an atmosphere of knowledge application so that students make the most of it. Hopefully, they will not become victims of it, if it does not get executed properly. The idea is also to make students think not just in terms of writing their exams but also absorb knowledge for which there is no pressure to reproduce from their memory. Looking up for things is great, but knowledge is the most important. Many students will like it, and many will oppose it, but everything is introduced according to the needs of the time. Let us hope that it gives all the students a curriculum and concept-based study environment which is relevant to them in the long run—something which people truly apply in real-life situations.

Are products really ‘Made In China’ ???

Made in China. We’ve become accustomed to seeing the label on products manufactured in the world’s second biggest economy. But buying one of these products in China instead of say, the U.S., doesn’t guarantee you’re getting a better price. Chinese tourists have built a reputation for being big spenders abroad, spending a whopping $277 billion in 2018, much more than any other nationality. A lot of times, people think that purchasing something in China will be inexpensive, but that isn’t always the case. So how much of a difference are we talking? If we bring four products from four popular western brands to compare. Starbucks, H&M, Adidas store, a Godiva store. To keep things consistent, we will be using 2019’s average foreign exchange rate. The products compared are:

  1. A standard black t-shirt at H&M.
  2. Starbucks Grande Cappuccino.
  3. Godiva Chocolates.
  4. An Adidas hat.

Now let’s compare:

  1. The shirt at H&M is priced nearly the same in the U.S. and China.
  2. A Grande Starbucks cappuccino will cost you $4.63 in Beijing, but in Los Angles, California, $3.95.
  3. This case of Godiva chocolates, called Pearls, is priced at $7.24 in Beijing, but only $3.95 in LA.
  4. The Adidas hat will set you back $42.27 in China, nearly double the price of a similar hat in the U.S.

This experiment has made clear that pricing are complicated. So much so, that websites have popped up like the Mac Index, a site that compares Apple product prices from around the world. So many ads for Apple here in this area. According to an analysis done by Tech Insights, the cost to make an Apple iPhone 11 Pro is $490.50. Yet according to The Mac Index, the price to buy one is $1,318 in Japan, $1,477 in the U.S., $1,658 in Mainland China and more than $2,000 in Turkey and Peru. Prices vary across countries due to factors like demand, tariffs and tax refunds. And then there’s the supply chain: the network of people, organizations, activities, information and resources involved in the creation of a product.

close up of camera over black background
Photo by ATC Comm Photo on Pexels.com

Apple’s current CEO Tim Cook is considered by some to be a mastermind in supply chain. He first joined Apple in 1998 with a mandate to clean up the company’s manufacturing and distribution. Over time, he closed factories and warehouses, instead opting for contract manufacturers in China. That’s great for Apple’s profit margins, but it’s certainly not praised by President Trump, who has asked Apple to make its products in the U.S. If, say, iPhone production was moved to the U.S., instead of China, different analyses show the price for the consumer could go up from anywhere from $30 or $40 to hundreds of dollars to even $30,000-100,000. That’s partially why, despite Apple pledging to invest more money in American manufacturing, it maintains China as its hub for making its gadgets.

american and chinese flags and usa dollars
Photo by Karolina Grabowska on Pexels.com

That’s Omar Slim, a senior portfolio manager at global asset manager, PineBridge. When you hear about made in this country or that country is really quite relative and it’s a simplification of things because it’s most likely made in a number of countries. Here’s an example. Let’s say we want to make lasagna for dinner. If Jeff cooks the ground beef and prepares the cheese, Sarah makes the tomato sauce and layers the ingredients into a pan; and Blair, who bought all the ingredients, puts it in the oven, who gets the credit for making the lasagna? Now, let’s apply that to Apple’s iPhone. While the phone might say ‘Made in China,’ some of its parts come from other parts of Asia, Europe and even the U.S. Even though an iPhone may be assembled in China, it’s still tariffed in China as a U.S. product because Apple is an American company. The brand makes that clear with by, ‘Designed by Apple in California. How they’re treated in terms of customs, they will be treated as a U.S. product. So regardless of where they come, it’s essentially a U.S. product. Same for Chinese products going into the U.S. and same for, for instance, European cars.

India simply cannot afford to boycott Made in China — Quartz India

China became a popular manufacturing hub in the 1980s after it started to open to the world. It became known for its cheap labor costs, lax regulations and business-friendly environment. As China’s manufacturing sector grew, it took the crown from Germany as the world’s top exporter in 2010. While Made in China has become synonymous with cheap and low-quality products, China is hoping to change that. In 2015, it launched a Made in China 2025 initiative, which aims to shift its economy from low-end manufacturing to high-end, high-tech products. In 2017, Tim Cook said China lost its place as a low labor cost manufacturing nation many years ago. The U.S.-China trade war resulted in a tit-for-tat increase in tariffs on many products.

Petition · Political Parties: Boycott 'Made in China' products in ...

With increasing costs being passed on to consumers, many companies are looking to diversify their supply chain, instead of being so reliant on China. That sentiment has only grown, following the coronavirus pandemic’s hit on the global manufacturing industry. Along that supply chain, there will be some companies, that instead of manufacturing it in China, if they could, they could try to replace. In fact, companies including Apple, Microsoft and Google are reportedly looking into moving some of their hardware production from China to Vietnam or Thailand. But that might be harder than it sounds. The other countries will have a hard time to compete along with the fact that the infrastructure is shown that it’s quite good, along with the fact that in certain countries would not want to compromise the relationship with China.

70 Reasons that makes us Proud to be Made In India - Sanjay Dalmia

The reality today is that a product likely has many components which are sourced globally. A phone may be designed in the U.S, but its screen is sourced from South Korea, the sensors and microchips may be from Taiwan or Germany, with its assembly in China. So, the next time you see a product with the words, “Made in China,” remember that the full story is seldom pure, and never simple.

What you need to get the best out of you.

The Goal is Not the Point

Imagine, for a moment, that your life is like a treasure hunt.

It’s not much of a leap, really. Like any good treasure hunt, you have a map to guide you. In life, the map is your corner of the universe. Some of the areas on the map you know quite well. These areas are the places and people and things that you’re familiar with and that are part of your daily life.

Other areas of the map are foreign to you. These yet-to-be-explored regions are home to the milestones in life that you can imagine reaching, but that have eluded you thus far. This undiscovered portion of the map is where your hopes and goals and dreams live. These goals are like little pieces of buried treasure that are hidden somewhere out on the map, somewhere that you hope to get to soon.

One day, a particular goal grabs your attention and you decide to set out on a treasure hunt.

Searching for Buried Treasure

You begin the long hike toward your treasure and encounter a challenge or two along the way. Already the actual path is starting to look different than the buried treasure that you had been imagining. Things get worse when you finally arrive to the spot of the treasure.

This whole time, you had been imagining a chest filled with gold. After uncovering the treasure, however, all you can find are a few scraps of silver and some antique relics. These items are valuable in their own right, for sure, but they were not what you were thinking about this whole time.

You say to yourself, “This doesn’t look like the treasure I was envisioning! I must be on the wrong path. I wasted all this time!”

After thinking for a few moments, you wonder, “Hmm… maybe I should switch goals? I bet there is bigger treasure elsewhere.”

Theory vs. Practice

I’ve certainly experienced situations similar to the treasure hunt described above. Perhaps you have too.

I’m talking about situations where the goal we were excited to pursue—getting a degree, starting a new exercise routine, making a career change—turns out to look very different in practice than in theory.

It’s natural to feel a sense of disappointment or confusion or frustration when this occurs, but I think the deeper problem is rooted in how we approached the treasure hunt in the first place.

Goals as a Compass

The problem with a treasure hunt is that most people spend all of their time thinking about the treasure. The fastest way to get to a particular spot, however, is to set your compass and start walking.

The idea here is to commit to your goal with the utmost conviction. Develop a clear, single-minded focus for where you are headed. Then, however, you do something strange. You release the desire to achieve a particular outcome and focus instead on the slow march forward.

Pour all of your energy into the journey, be present in the moment, be committed to the path you are walking. Know that you are moving unwaveringly in one clear direction and that this direction is right for you, but never get wrapped up in a particular result or achieving a certain goal by a specific time.

In other words, your goal becomes your compass, not your buried treasure. The goal is your direction, not your destination. The goal is a mission that you are on, a path that you follow. Whatever comes from that path—whatever treasure you happen to find along this journey—well, that’s just fine. It is the commitment to walking the path that matters.

New Solutions vs. Old Solutions

We have a tendency to undervalue answers that we have already discovered. We under utilize old solutions—even if they are best practices—because they seem like something we have already considered.

Here’s the problem: “Everybody already knows that” is very different from “Everybody already does that.” Just because a solution is known doesn’t mean it is utilized.

Even more critical, just because a solution is implemented occasionally, doesn’t mean it is implemented consistently..

We assume that new solutions are needed if we want to make real progress, but that isn’t always the case.

Use What You Already Have

This pattern is just as present in our personal lives as it is in corporations and governments. We waste the resources and ideas at our fingertips because they don’t seem new and exciting.

There are many examples of behaviors, big and small, that have the opportunity to drive progress in our lives if we just did them with more consistency. Flossing every day. Never missing workouts. Performing fundamental business tasks each day, not just when you have time. Apologizing more often.

Of course, these answers are boring. Mastering the fundamentals isn’t awesome, but it works. No matter what task you are working on, there is a simple checklist of steps that you can follow right now—basic fundamentals that you have known about for years—that can immediately yield results if you just practice them more consistently.

Progress often hides behind boring solutions and underused insights. You don’t need more information. You don’t need a better strategy. You just need to do more of what already works.

Ingredients and Benefits of Alpha Femme Keto Genix

Ingredients of Alpha Femme Keto Genix Canada
Ingredients play a key role in determining the quality of the product. The ingredients in this formulation are completely safe, causing no harmful effects to the body. Natural and herbal ingredients guarantee a safe way of losing weight. The ingredients in this supplement are-

  1. Beta hydroxyl butyrate- it is responsible for starting the process of ketosis in the body. It plays a major role in the entire process of ketosis as it cuts away fat quickly and effectively. It keeps you active and energetic throughout the day.
  2. Bioperine- it plays a key role in assuring no more deposition of fat in the body. Often removal of existing fat brings new fat. Bioperine takes care of this problem. It makes your weight loss a permanent process.
  3. Moringa extracts- it is grown across the United States. It is completely organic in nature and possesses unique fat burning abilities. It naturally reduces fat content.
  4. Turmeric extracts- these extracts are famous for their anti-bacterial and anti-inflammatory properties. It protects you against any problem while you’re on ketosis.
  5. Lecithin- it plays a role in cleansing your digestive tract of all toxins. This automatically leads to a boosted metabolism. A boosted metabolism leads to a faster and more effective weight loss in a natural way.
  6. Garcinia Cambogia- it is a fruit extract which is rich in hydroxycitric acid. Hydroxycitric acid works towards cutting of fat cells. Moreover, it suppresses appetite and boosts metabolic rate of the body. All of these lead to an effective weight loss.
  7. Green tea extract- it detoxifies the body. A faster detoxification occurs when the metabolism is fast. When the metabolism is fast, fat cells burn faster. It also maintains good amount of energy for the body to work. It is the most sensitive ingredient.
  8. Lemon extract- lemons are full of citric acid which plays a role in faster detoxification of the body. A faster detoxification means effective weight loss.
  9. Silicon dioxide- it prolongs and maintains the ketosis process. Because of this ingredient, ketosis goes on longer than other supplements.
  10. Raspberry ketone- it aids weight loss by creating more number of ketones in the body. A good measure of ketones in the body adds to its capacity of burning fat.

Benefits
• Cutting of stubborn fat.
• Provides high endurance throughout the day.
• Boosts the metabolism of the body.
• Suppresses food cravings.
• Induces ketosis in the body.
• Stops production of citrate lyase enzyme.
• Tones your body.
• Eliminates toxins from the body.

Pros
• 100% organic pill.
• Permanent weight loss.
• Effective fat melting.
• Suitable for both males and females.

Cons
• Not fit for use by pregnant women.
• Avoid consumption of alcohol during use of this supplement.
• No results if you skip dosage.

Does Alpha Femme Keto Genix Canada have any side effects?
No. This supplement doesn’t have any side effects as it contains only natural and herbal ingredients. It has proven to be a boon for obese people.
Where to buy Alpha Keto Genix?
You can buy these pills easily from its original website. Register yourself first, make an easy and safe online payment and boom! You will have this excellent product at your doorstep.

How to use Alpha Keto Genix Canada?
This product comes in a package of 60 capsules. You should consume 2 capsules daily without any skip. Ensure a time gap of 12 hours between both the doses. Do not skip any dose and see the results in 30 days.

Intermittent Fasting

Intermittent fasting has recently become very popular these days and are in health trend. It’s claimed to cause weight loss, improve metabolic health, and perhaps even extend lifespan. With several methods of changing eating pattern it is said to be effective. Here are 6 popular ways to do intermittent fasting in order of their popularity

The 16/8 method

The 16/8 method is the popular method that involves fasting every day for 14–16 hours. In this one has to restrict daily eating window to 8–10 hours. One can fit in two, three, or more meals. Also known as the Lean gains protocol and was popularized by fitness expert Martin Berkhan. Not eating anything after dinner and skipping breakfast.

 For example, if someone finishes meal at 8 p.m. and don’t eat until noon the next day, that person is  technically fasting for 16 hours, for woman it is  14–15 hours of fast  because they seem to do better with slightly shorter fasts..

The The 5:2 diet  involves eating normally 5 days of the week . It is way of  restricting your calorie intake to 500–600 for 2 days of the week. Also popular as Fast Diet and is termed by British journalist Michael Mosley. On the fasting days, it’s recommended that women eat 500 calories and men 600.Here is an example, you might eat normally every day of the week except Mondays and Thursdays and for those two days you eat two small meals of 250 calories each for women and 300 calories each for men. As critics correctly point out, there are no studies testing the 5:2 diet itself, but there are plenty of studies on the benefits of intermittent fasting.

3. Eat Stop Eat

Eat Stop Eat involves a 24-hour fast once or twice per week. This method was popularized by fitness expert Brad Pilon and has been quite popular for a few years. By fasting from dinner one day to dinner the next day, this amounts to a full 24-hour fast.

For example, if you finish dinner at 7 p.m. Monday and don’t eat until dinner at 7 p.m. the next day, you’ve completed a full 24-hour fast. You can also fast from breakfast to breakfast or lunch to lunch — the end result is the same.

Water, coffee, and other zero-calorie beverages are allowed during the fast, but no solid foods are permitted. If you’re doing this to lose weight, it’s very important that you eat normally during the eating periods. In other words, you should eat the same amount of food as if you hadn’t been fasting at all. There are several different versions of this method. Some of them allow about 500 calories during the fasting days. Many of the test-tube studies showing health benefits of intermittent fasting used some version of this method. A full fast every other day can seem rather extreme, so it’s not recommended for beginners.

https://www.healthline.com/nutrition/6-ways-to-do-intermittent-fasting

Feeling intresting in uninterested

I don’t know what made me to listen to my online class today. Intrest is not what you feel, it’s what you think. Intrest in something that I thought to be intresting only makes me feel intrested in something that I already feel intrested. Intresting is not always interesting but we have to make it interesting.

The moment we think it to be intresting it becomes interesting. It is us who make it interesting. The feel we have on our thought should change. I became determined to listen the class, the rest became intersting. I fixed my mind not to listen to those classes because I felt it was tough and that is why it’s uninteresting. Easy things are always interesting because those are easy. Difficulty is never intresting. We can’t accept the fact that we can’t and try to frame it intentionally uninterested. The moment we accept the fact is the moment the word intrest comes into play. Uninterested is never difficult, it is us who feel it so. Difficulty lies only in writing it’s spelling. If we feel difficult, absolutely it becomes difficult. Infact it is not difficult, our feeling towards it make it appear difficult. The way we feel should change if we have to make uninterested as intresting.

I felt the subject to be difficult without knowing it’s difficulty. It became uninterested for me because it’s not intresting for my friend. It is difficult for me because it’s not easy for my mate. It is him who is manipulating your mind. You can’t feel the way he feel. May be he is also feeling the way his friend does. Your feeling is the feeling of others feeling. You should feel the way you feel. Try to think and push yourself towards feeling the other way. Supress your feeling because it’s not your feeling. Try to feel the way you want it to be felt. If you want to feel like studying even though you don’t feel like doing so, then try to feel like studying. Try to control your thoughts. Try to do exactly the opposite way what your mind tries you to do. Then you can slowly learn to control your thoughts. Having control over thoughts makes you feel the way you want your brain to feel. You can’t think the way you want but you can change the way you think.

Try to remove the watermark from your brain. It’s difficult because you feel it that way. It’s easy because you feel it that way. Feeling matters. Try to push yourself to listen to it. I pushed myself too far for 3 days, but it didn’t work. I never thought of doing it the next day because I forgot it. But something made me listen to the class. Slowly I developed intrest because it seemed to be intresting. Nothing is interesting because it is us who makes it so. Give a try and become what you thought to become. Don’t stop since it’s you who is stopping it. Our thoughts stop the process because action never does. Actions will always listen to thoughts. So change your thoughts and build your actions.

Push yourself into what you feel can’t be done. Some time or the other time you should stop believing yourself. Don’t believe yourself because what we believed is just a belief. Trust yourself and push yourself and do the impossible. Doing the things that can’t be done will be done in the process of doing. So never stop doing. For that stop believing the fact because the word fact is developed after the process of doing the things.

“Social Media And Us”

Social media has become an eternal part of our life and has made humans addicted to them. People follow these for the source of information, entertainment, sharing their reviews and views and spend most of their time on these. This has made everything more transparent than it used to be, thus has given the power to the common man. It not only helps to provide justice to a person, but also spread awareness about wrong being done to someone. It had brought people to stand for their rights and demand what they truly deserve. 

Social media has been able to bring vast change in the life of common people, as they can:

  1.  Make friends all over the world ,they can get instant information about the person or star they are a fan of and can follow him/ her more closely
  2. Moreover, people can share their moments with others and thus can make them a part of it virtually. 
  3. People have found better sources of entertainment and fun, sending memes to their closed one and thus spreading happiness.
  4.  People can spread their business and campaign about totally free as a part of social media and digital marketing. They can post out their content which can prove to be fascinating  and people might join them in their work.
  5.  Awareness about global issues can easily be spread and people around the World can be a part of this noble cause. 
  6. Moreover, people can display their hidden talent which they usually are not able to do due to lack of opportunity. It thus can be called a stage for numerous activities, bringing joy to life of people and providing them a better opportunity to showcase their true identity. 

But this social media has brought people close around the world but have made distance in our close relationship. People hardly talk to their close ones like their parents, friends and society members, and search for new friends online. People spread rumours about other, which could be harmful for the image of the person in the society. It also has affected the lives of people as nothing has been left private. Social media has thus created barriers and have enabled us to live in a virtual world. Students and children hardly play games and rather believe in chatting with other people, playing games on their  mobile phones and scrolling by these social media handles all day long. This has a harsh effect on their eyesight and also their behavior attributes. 

People should understand the importance and true function of these social media and internet. It should be utilised for the betterment of humanity . Social media is a good source of entertainment and knowledge sometimes, but one must not forget the right way to live life. Searching for new friends on social media and not even having vocal contact with your close one makes relationships to handle hard. One should spend time on these accounts but also live life and enjoy other things which brings out an all round personality of a person.

 “Thus social media is a good source for business, entertainment, knowledge but what really matters is to understand the difference between the virtuality and reality, difference between right and wrong facts , difference between truth and fiction and the difference between living and enjoying life.” 

How Starbucks captured the coffee & the world…!!!

With nearly 30,000 cafes across the world , Starbucks has become over just a household name. From its iconic cups, often adorned with misspelled names, to the espresso inside them, Starbucks has catapulted from one coffee bean shop in Seattle to a sprawling $80 billion business over the last 47 years.

Starbucks has a 'void in innovation' and healthy beverages won't ...

Starbucks sales account for 57 percent of the total cafe market. Yes, 57 percent, nearly two-thirds of all coffee sold at cafes in the U.S. comes from a Starbucks. But this impressive expansion hasn’t come without growing pains. With more than 14,000 locations in the U.S. alone, Starbucks has spread itself too thin. Having too many stores has led to fewer transactions at individual stores. To compensate, the company has raised prices. But doing this too quickly or too often can drive customers away. So how did this happen? And what’s a coffee giant to do about it? The year is 1970.
Three college friends, Zev Siegl, Jerry Baldwin and Gordon Bowker decide to get into the coffee business. They found a mentor in Alfred Peet, founder of Peet’s Coffee and the man responsible for bringing custom coffee roasting to the U.S. He knew the coffee industry inside and out, especially the gourmet end. He was the most educated coffee guy in the country at that time. So with Peet’s help, the three friends open Starbucks, a coffee bean shop and roastery at Seattle’s famous Pike Place Market in 1971. Peet provided the young entrepreneurs with roasted coffee beans and connected them with coffee brokers until they could set up their own roastery and source their own beans. For the first decade, the founders opened five more locations in Seattle. At this point, contemporary coffee consumers might have noticed a glaring absence: actual coffee drinks. But that’s the thing about the 70s coffee culture: it didn’t really exist outside the home. There were no coffee bars nor was there much of a requirement for espresso-based drinks. You purchased coffee beans and you either took them home as beans or we ground them for you in the store. Nobody expected to urge a beverage at a Starbucks coffee store until after 1980.

Starbucks Story - CEO, Founder, History | Coffee Company | Success ...
Starbucks’ initial focus was bringing high quality beans to consumers who were more accustomed to instant or canned coffee, but that changed with the addition of one man. The company hired its first really professional Director of Marketing and Sales, and that man was Howard Schultz. And he couldn’t figure out why we weren’t selling beverages. In 1983, Schultz travels to Italy and returns with an idea: turn the coffee bean stores into cafes. Starbucks served its first latte the next year. The experiment was a success, and four years later, Schultz partnered with investors and bought Starbucks for $3.8 million. He was only 34 at the time. Schultz pursued a strategy of aggressive expansion. By the time the company went public in 1992, it had 165 stores, in 1996 it had opened more than a thousand locations, including its first international cafes in Japan and Singapore.
Growth was so rapid that, just three years later, Starbucks opened its 2,000th location. Schultz switched from CEO to Executive Chairman in 2000, at which era Starbucks operated 3,500 stores in additional than a dozen countries. Between 2000 and 2007, the number of Starbucks cafes more than quadrupled, from 3,500 to over 15,000. During this era , the corporate opened a mean of 1,500 stores per annum , including 2,500 in 2007 alone. Sales shot up from $2 billion to $9.4 billion. Consumers were increasingly ditching their kitchen mugs for these iconic paper to-go cups. But then, Starbucks hit a wall: the 2007 financial crash. That year, its rapid growth screeched to a halt and its stock price plummeted by 50 percent as cash-strapped consumers backed away from pricey coffee habits. So, Starbucks brought back Howard Schultz. This news alone caused Starbucks stock to increase by 9 percent.

Xed Knowledge
Schultz halted growth and focused on customer experience. He shuttered cafes – more than 600 in 2008 and another 300 in 2009 – and laid off around 6,700 baristas. A month after his return, Schultz ordered Starbucks to shut all of its U.S. locations for one afternoon so he could retrain more than 135,000 baristas about how to make its signature espresso. Schultz’s goal was to remind customers what they loved about the brand by making the stores an experience, not just a place to get a quick coffee. They stopped selling breakfast sandwiches and brought back in-house grinding, infusing the cafes once again with that fresh coffee aroma. Schultz even mandated the removal of automatic espresso machines. These made service faster, but removed much of the romance and theatre of watching baristas craft each cup of coffee. Schultz’s makeover worked.

Starbucks | Description, History, & Facts | Britannica
The company’s stock soared more than 143 percent in 2009 and same-store sales rebounded. Starbucks has posted positive same-store sales ever since. During Schultz’s makeover of the cafes, Starbucks barely opened any new stores. But the pace picked up again in 2012. By 2017, Starbucks opened nearly 3,000 more locations, ending the year with 28,000 cafes round the world. However, this brings us back to the first problem: profit cannibalization. Over-saturation, particularly in urban locations, has spread sales thin. Because Starbucks has numerous locations, customers do not have to be loyal to only one. So albeit Starbucks overall sales are growing, its individual same-store sales won’t reflect it. Compounding this problem are changing consumer preferences. People are shying away from sugar-laden calorie bombs. which happens to be one of Starbucks’ staples. These signature Frappuccinos contain an average of 57 grams of sugar. That’s more than double the recommended daily limit of sugar. So, to combat these problems, Starbucks is changing once more . The company announced the closure of 150 stores in 2019. That may seem like a drop in the bucket for a sprawling company like Starbucks.

Starbucks App Users Now Drive 17 Pct Of Sales | PYMNTS.com

The company’s biggest undertaking is its new line of upscale stores: Starbucks Reserve Roasteries. These massive, 20,000-square foot stores are designed to be a tourist destination. Here, Starbucks baristas and bartenders’ experiment with different brewing methods and craft new, innovative beverages. These have proven popular. In the first weeks, the Shanghai Roastery made an average of $64,000 every day, which is double what a regular cafe makes in a week.

MEDIA IS MISLEADING MASSES?

The function of mass media is to aware or inform masses about the happenings in the world. The television, internet and newspapers are the most predominant forms of media today. Television has a massive impact on our generation. Many sections have become vulnerable to what they see and what they are told as they stay glued to TV or laptop for hours. People try to imitate their role models and their activities; they see it as a social norm or a style statement. Media affects all aspects of youth’s life, from how they should look and what they should wear and own.

Media sensationalises things to grab the attention of masses. It can portray someone or something in such a way that the masses either favour or go against the person/ thing mentioned. Journalists are humans, and so biases can cover the news at a personal or basic level, for instance, a public figure’s reputation can sometimes be misleading as a result of bias. Modern mass media also serves the interests of political leaders and corporate to a considerable extent, thereby influencing public opinion as ‘What you see is what you believe”. Media attempts to provide unbiased information, and ethically they must not present their views on a subject but present the issue as it is. So, if politicians manipulate an event or activity and get coverage, deceptive news will reach the audience. Not everything that we take on face value is correct.

We are consumers of information and all the glossy glamour that we are subjected to mislead us. What starts as a curious exploration ends us becoming a destructive habit. Youth becomes fashion-conscious, and eating habits are adversely affected. There are misleading advertisements which give false claims; from beauty products that promise whitening skin to deodorants that attract women, all have an impact on a significant section of viewers. For the youth, it has become a trend to chase the unattainable perfect image that the media shows us.

Many are trapped in the world of daily soaps which add no value but show ways to conspire against people. We don’t even know it, but it plays with our thinking manner and capacity. When we are engrossed in such programs for long periods, we start to think the way TV characters believe. Movies too are influential, people who see fast cars drifting; bikers doing stunts, actors jumping from buildings follow it blindly and get into accidents.

Social media too misleads often as only certain information or news on it is authenticated by authorities, else is just false rumours. People become victims of such unreliability. Pop-ups, advertisements develop a habit of excessive spending too because we are misled into buying things that we think will benefit us because a social networking friend has validated it. Job ads, insurance premiums can be misleading; we are exposed to so much information that we don’t know what to trust and many a time we choose the wrong track.

Studies reveal that the media has a significant impact on children with obstinate and ignorant behaviour. It affects psychology and communication methods. They consume more of flashy information than educational and develop an insensible view of the world. An exaggerated warning of the harmful effects of an object will be taken seriously by a parent who will take it away from a child. Media has also become entirely commercial; it is seen that fear-mongering and sensational news sell more than balanced news. It has been witnessed that adolescents are acting as adults from a much younger age. They are expected to be more knowledgeable on adult’s topic. Being exposed to adult content forms a viewpoint in them at an undesirable age, and we expect unrealistic things too from them.

Media does not intend to mislead us, but many do get mislead. It is up to us to either take the things as they come or realise that not everything is good for us.

Kota Factory

TVF is a start-up studio- start-up being the qualifying word. They are a group of nerds- almost all with a career of academic excellence venturing into entertainment business. They did not come with a lot of money, so they could not make movies or traditional TV serials. But they had passion of acting, they had creativity and they had stories to tell. They have created many single videos or short series. They did not have money to distribute them to theaters or to buy slots on TV channels. So they chose creative platforms, they released their content on online platforms like YouTube and mobile app- way before these media became cool or the best way out when the global pandemic due to the Chinese Corona Virus- COVID has hit the world leading to prolonged closure of theaters.

And all their passion, all their effort, all their sacrifice of leaving their lucrative cash cow careers did not go in vain at all. TVF has produced number of gems. Their work has gained recognition and they are getting partners and sponsors to produce content as well. One such gem that they produced was “Kota Factory” which was produced by one indigenous online learning platform “Unacademy”.

The series was premiered on YouTube and TVF Play app simultaneously on 16th April 2019. This was also first black and white web-series in India. The series follows a young IIT aspirant from a small town of Madhya Pradesh (Itarsi) arriving to Kota in mid-year of 11th. Kota has become a premier destination of IIT aspirants in the real world as well in last 2-3 decades. Jitendra Kumar is a pivotal character on the show- “Jeetu Bhaiya” an Physics teacher at the institute. The show was primarily comedy but it touched all the right cords and touched many hearts. In a country obsessed with engineering, almost all students have gone through a similar life of lifelessness, struggle and endless pressure to perform. So, it should not at all surprise anyone that the show got 9.1 rating on the IMDB.

The plot is very simple and all student would connect with it. Vaibhav took admission in his town Itarsi. He started coaching there itself. He thought he was but 4-5 months later he realizes or rather his parents realize that his preparation is not sufficiently sound. Way out? Head to the Mecca of IIT entrance- Kota. Even admission to the top Kota institute was not so easy. Despite having a recommendation by the minister, the preferred institute denies admission in middle of the year. Vaibhav has to settle for his second choice. Already a sinking feeling… the series captures the emotion beautifully. Imagine a test which is 2 years way, but you are losing every second. Every student has this feeling when they settle for a different book, a different teacher. They question their each decision.

IIT entrance has become a high pressure game. Young hearts and minds suffer so much. Away from family and friends grinding 24×7 to win a mirage! And the coaching institutes contribute their share to build this pressure further. To them each student is like a product. They add on features/chapters/concepts like factories do on assembly line. Kota has truly become a heartless factory of producing IITians. A well-presented world from TVF.

Muchas Gracias!

Pic Credit:Sawarajya

PHYSICAL EDUCATION- A CHANGE IN FITNESS EDUCATION.

Enhancing your physical proficiency, activities that help you increase stamina, posture, endurance, and overall personality development. Physical Education, in fact, is also known as the course of developing physical fitness and due to this education in school, students are motivated to take part in sports and physical events. Apart from this physical education also builds confidence, which every recruiter digs inside a personality. In this rushing lifestyle, it is very necessary to make healthy choices, from food to being fit.

Teamwork is an increasing asset in the corporate world, which means it is highly necessary to build social skills and be efficient as in the end the only thing that matters is your contribution and output. Enjoyment is something that an individual will always search while working his 9-5 job. Being physically educated one can easily balance the desk work as well as the corporate work too without being tired.From waking up to going to bed, with proper physical education one can take active participation in his entire day along with enjoyment. 

Fitness education is basically a subcomponent of the total physical education directing on helping students progressing information and staying away from childhood obesity and many other such threats.

Need for Physical Education.

This is the finest kind of education, not only for fitness freaks but also for every individual.

Improved physical fitness- Obviously physical education aims to enhance physical fitness by improving the way to do exercises and fair gameplay.

Skill development- Skills like teamwork, coordination, agility, and many more are developed for safe and satisfying participation in sports.

Healthful physical activity- Children of every age group can develop physical activities provided by this education.

Supports other subject areas- Subjects like social studies, science as well as maths are also indulged in physical education. For example, while running on a track at what angle you should turn. Home many sit-ups or pushups to be done in the starting.

Self-discipline- To maintain discipline in life it is necessary to opt for physical education as this discipline can later help in a corporate or business life.

Improves self-confidence and self-esteem- At a certain point in life people usually feel low confidence. There is no doubt about this but to improve this situation it is necessary to practice physical fitness along with proper physical education. It also spreads positivity and enhances mood and zest to work.

Career in Physical Education.

The scope and career for PE is much wider than it appears as it’s a whole-body subject and is not limited to fitness. Apart from being a sportsperson, one can opt for a sports coach and consultant, physiotherapist, trainer, diet, and fitness educator, one can also go for a government professor in physical education. 

Courses

Certificate Course on Physical Education (C.P.Ed)

Diploma in Physical Education (D.P.Ed)

Bachelor of Physical Education (B.P.Ed)

Master of Physical Education (M.P.Ed)

When a student grows, it’s highly necessary for him/her to be active and athletic and not being lethargic. Obviously, school life plays a vital role and if one enjoys the fitness phase of schooling, it becomes unforgettable.

Meetings in India to topple my govt., says Nepal PM K.P. Oli

 Prime Minister K.P. Sharma Oli of Nepal on Sunday said meetings are being organised in India to topple his government.

Addressing a gathering at his official residence to mark the 69th birth anniversary of the late communist leader Madan Bhandari, Mr. Oli said his government enjoys parliamentary majority and the ouster plans will fail.

“There is news coming from Delhi about this. Look at the meetings being organised in India against Nepal’s decision to amend the Constitution to place the revised map of the country in the national emblem,” said Prime Minister Oli, pointing at the alleged plot to overthrow his government.

The lower house of Nepal’s parliament unanimously passed the Second Constitution Amendment on June 13, which gave constitutional status to the new map of the country including the disputed Limpiyadhura-Kalapani-Lipulekh region that is in the Indian state of Uttarakhand. The bill was signed by President Bidhya Devi Bhandari on June 18.

Mr. Oli said India was upset by Nepal’s territorial assertion.

“Nepal’s nationalism is not so weak. We have changed our map and if the prime minister of the country is deposed, then that will be unthinkable to Nepal,” he said. Hinting at India, he said some people consider the new map of Nepal a “crime”. He also indicated at an external plot against his government in 2016 and recollected that the government fell at that time because he had reached out to China and signed transit agreements which reduced dependence on land connectivity through India “I clearly remember that I was toppled when I signed transit agreement with China,” he remarked during the meeting.

“You must have heard that the Prime Minister will be changed in 15 days. If I am removed at this time, no one will dare to speak in favour of Nepal because that person will be dismissed immediately. I am not speaking for myself. I speak for the country. Our party, our parliamentary party will not fall into such traps. Those who are trying, let them try,” said Mr. Oli.

Despite the popular and emotive move on the new map, Mr. Oli has been criticised by colleagues from the faction of Pushpa Kamal Dahal ‘Prachanda’ in the ongoing meeting of the powerful Standing Committee of the ruling Nepal Communist Party. The hostility between the two factions was evident on Friday when Mr Oli did not attend the Standing Committee’s meeting.

The members of the Committee have been critical of the Prime Minister’s handling of the COVID-19 pandemic in Nepal. It is understood that of the 44 members in the Standing Committee, around 30 are with co-chair Prachanda, considered a challenger to Mr. Oli.

The political parties of Nepal put up a joint front during the debates on the new map in parliament but soon thereafter fissures appeared in the Nepal Communist Party over the issue of leadership as Prime Minister Oli is holding both the post of the prime minister as well as chairman of the ruling party. It is being speculated that Mr. Prachanda, though not as popular as Mr. Oli, has support from the opposition and the Madhesi members of the parliament.

Himachal Pradesh Has Been Killing Monkeys for Four Years. Will It End in 2020?

For the fourth straight year, the Himachal Pradesh government has received approval from the Union environment ministry to declare rhesus macaque monkeys ‘vermin’, opening them up to be hunted and killed.

Rhesus macaques are classified as being of ‘least concern’ in the IUCN Red List.

Principal chief conservator of forests wildlife and chief wildlife warden Savita told The Wire Science, “In our latest monkey population estimation, [we recorded] 1.36 lakh monkeys – a decrease of 33.5% since the last count five years ago.”

This survey was conducted by researchers from the Salim Ali Center for Ornithology and Natural History, Coimbatore, on December 4 and 5 last year. The results were published in March 2020.

“Around 5,000 forest staff and officials were engaged in this survey. The monkey-infested areas were divided in line transit patterns. The monkeys in each transit were counted thrice,” Savita said.

Since 2007, around 1.62 lakh monkeys have been sterilised in Himachal Pradesh’s seven sterilisation centres, according to her, preventing the birth of around four lakh rhesus macaques.

“With further reduction of monkey population achieved this year, we may not [have to] declare them vermin next year.”

But even without culling, Savita said the state would continue with its plan to sterilise 20,000 monkeys next year.

Sumanth Madhav, a campaign manager at the Humane Society International, isn’t a fan of Himachal Pradesh’s approach, however. He doesn’t think monkeys turn to human localities because forests have run out of food. “The degradation and fragmentation of habitat in forests is factual. But there is no evidence to support the assertion that there is not enough food for monkeys in the forest.”

Instead, Madhav said, monkeys enter human-settled areas for the easy access to food.

However, Savita and Madhav agree that the more food the monkeys find, the more their population increases, and have called for municipal corporation officials, local bodies and gram panchayats to coordinate and ensure proper disposal of garbage.

Under Section 62 of the Wildlife Protection Act 1972, animals designated ‘vermin’ – because they damage crops – can be killed without inviting punishment. However, animals that move in groups, including rhesus macaques, often have a hierarchy among themselves. When this ordering is suddenly disrupted, there could be unforeseen consequences.

“If an alpha male in a troupe, who manages the entire group, is killed, the younger ones are left headless,” Madhav said. “These babies or sub-adults don’t know how to behave and they create a ruckus. So one troupe becomes fragmented into smaller chunks, with rowdy youngsters.”

So in the absence of a policy on the right way to cull rhesus macaques, many are doing it wrong and potentially making a bad problem worse.

Some farmers, for example, have taken to poisoning the monkeys. Last year, officials spotted the carcasses of a hundred monkeys around Shimla.

Kuldip Tanwar, president of Kisan Sabha Himachal, said, “The Himachal Pradesh government prohibited arms and ammunition use in 1983. Those guns have become obsolete, and their users have lost practice.”

Nine-tenths of the people of Himachal Pradesh live in rural areas. Only a few rich farmers among them can afford guns, pistols and cartridges; the rest use poison. “The farmers are accustomed to using pesticide for their crops, so using another form of poison for monkeys comes easy,” Tanwar said.

In the case of the hundred that had died last year, Tanwar said some people had mixed corn paste with the poison, smeared it on slices of bread and laid them out in places the monkeys visit often. Once a monkey consumed the slice, it would wander off in search of water. If there was a water body nearby, the poisoned monkeys’ carcasses would collect there.

Tanwar used to work with the Indian Forest Service until about a decade ago.

Savita said a carcass that hadn’t been properly disposed could subsequently threaten any animals or birds that may come in contact with it or the water.

And at least one sign points to farmers not disposing of the carcasses: Savita said the wildlife department has declared a cash prize of Rs 500 for every monkey killed – but a single farmer hasn’t come forward to claim it.

She thinks it could be because of the stigma attached to killing monkeys, given the importance of the monkey-god Hanuman in Hinduism. But this reverence is part of why farmers have such a tough time with monkeys in the first place: people often feed monkeys because they’re thought to be venerable in some way.

And this is why, Savita continued, no other state in India might have declared monkeys ‘vermin’.

“Though no method of culling has been prescribed by the wildlife department, the farmers have been directed to hand over the monkeys’ carcasses after they have been killed for a proper disposal,” Savita said. “However, we haven’t received any complaints about farmers resorting to poison.”

Need for a multifaceted strategy

In the past, farmers used to protect their crops with community-watch programmes. Tanwar suggested the government could deploy people through the MGNREGA scheme as ‘community watchers’.

In keeping with that, Madhav said culling must be more humane. “It is a debatable subject, though there is no evidence culling can help in a conflict. It is more politically motivated and psychologically comforting for the people.”

He also said the people as well as state officials could be confusing “population management as a tool for conflict management” when really they ought to be guided by different strategies.

“Population management may help but it is not the only solution.” Monkeys that are “sterilised may live for another ten or more years, so conflicts will continue.” As a result, “unscientific population control and sterilisation in isolation will never give optimum results.”

Instead, he stressed the need for a multi-pronged approach that works with other important factors to ease human-monkey conflicts, including an “awareness programme” to have farmers shift to “crop rotation or [to growing] unpalatable crops for monkeys”. He also said, “The government should introduce a crop insurance scheme and make timely ex gratia payments [for] crop loss to farmers.”

“These measures over a period of long time will help people live alongside animals.”

Decimation of primary herbivores

Such peaceful coexistence pertains not just to the rhesus macaques but also to wild boars, porcupines, rabbits and peacocks, all of which have been blamed for crop depredation in the state.

While Himachal Pradesh is alone in designating monkeys ‘vermin’, Uttarakhand has accorded the wild boar this status (as has Kerala) and Bihar, the nilgai.

Savita said all of these animals – and bird – have been forced to wander towards human settlements because human settlements have encroached on their habitats.

Suresh Bhai, an environmentalist, said however that wild boars and nilgai are primary herbivores. So manipulating their population could in turn affect the survival of tigers, leopards and other carnivores in the same ecosystem.

Seema Sharma is a Chandigarh-based independent journalist. She previously worked at The Tribune and The Times of India. She writes on forest, wildlife, environment, social and rural issues.

 

Alpha Femme Keto Genix

“The greatest wealth is health”. Being healthy means an overall sense of wellbeing; it includes feeling fit physically, mentally and emotionally. Obesity and overweight are two such issues which affect a person in all three areas. Excessive weight not only makes you less confident, it also is a threat to your healthy well being. A whole lot of medical problems are associated with excessive pounds. Its like obesity has a variety of hidden opportunistic diseases stuck with it. Being obese affects your life at the personal front too. You feel less confident about yourself, your body and in adverse cases begin to question your existence. Many people experience severe bullying due to being overweight which affects their mental peace and disturbs their life.
Obesity and overweight isn’t an untreatable problem. A good amount of exercise and follow up with a balanced diet can help you get rid of it. However, in today’s time people are more busy making money to fulfil their expenses. Its natural and obvious for them to not find time to devote to working out or preparing healthy diets. Fast foods are an easy choice for such work oriented people. Such people are the most vulnerable ones.
Don’t worry! Here we are introducing a revolutionary product that resolves your issue of excess weight and gives you the desired body. It’s named as Alpha Femme Keto Genix. It helps you lose fat within a limited time period. Unlike other regular supplements, it is free of any negative impact on your health.

Introduction to Alpha Femme Keto Genix Canada
Alpha Femme Keto Genix is a new product in the market which is a highly effective weight loss supplement. Unlike other regular supplements, it is a combination of only herbal ingredients which poses no threat to the health of an individual. It has proven to give the desired results in a limited timeframe. This product has gained certification from the Food and Drug Administration as the safest supplement to lose weight.
It works by inducing ketosis in the body which accelerates the cutting of fat and suppresses your high appetite. This supplement increases your overall metabolic rate which adds to your well being. Its standards are definitely higher than the existing other supplements in the market and its certain that whoever uses it, is going to love it.

Working
Let us know about how Alpha Femme Keto Genix work-
The working of this supplement is easy to comprehend. It works just similar to the keto diets. The only difference is that keto diets take a longer time to get you the desired results; however this product brings about a difference in just 30 days. It works by inducing ketosis in the body. Ketosis is simply a metabolic state in the body which makes use of fat, instead of carbs to generate energy for use by the body. Ketosis is very hard to achieve on your own naturally and takes several months to do that. This supplement helps you achieve ketosis a lot faster and burns fat for energy instead of carbs. When you are under ketosis, you feel energy and mental clarity like never before.
Alpha Femme Keto Genix consists of ingredients that play a major role in suppressing appetite. An elevated appetite forces a person to consume more fat rich foods and fast foods. This product solves this issue by suppressing appetite, so you feel full all the time. In addition to this, this formulation boosts the metabolism of the body, which leads to fat burning naturally. The production of citrate lyase is cut by the pills. Citrate lyase is responsible for conversion of carbs into fat. With all these benefits, you become full of vitality and stamina.

The Incredible month of Football.

Since the lockdown has been raised and the world is trying to live with the corona virus while taking precautions. Its been a month since football was given a green light in various parts of world but as a precautionary measure the matches had to be played behind closed doors without any audience. With the change in certain rules there will be 2 cooling breaks in a 90 minutes match including the halftime break. The players are not allowed to spit on the pitch. All the players who have started training for their respective clubs have tested negative for the virus. The previous week of football was something incredible and no football fan would want to miss it. Here we have what all happened during this week of football around the world.

Liverpool crowned Premiere League Champions.

Liverpool were crowned the premiere league champions on Thursday as Chelsea beat Manchester city by a score of 2-1. This ended the 30 year long wait of the reds to win the English Premiere League. This was the 19th league title for the reds. Liverpool still got seven games to play as they are now 23 points clear on top with Manchester city on the 2nd position. In the 31 league games played Liverpool were able to win 28 of them which prompted the Liverpool star Mohamed Salah to speak up and he said “now is our time to win the league”. It has been a tough time for the Liverpool fans as due to the pandemic there were chances of the league being called off and there would have been no declared winner on the other hand Liverpool had not won the trophy from the past 30 years but the wait was worth it as now all the Liverpool fans are celebrating around the world chanting “YOU WILL NEVER WALK ALONE”.

Barcelona’s La Liga title slipping away.

Barcelona drew with a score of 2-2 against Celta the previous night. With suarez opening the scoring for barcelona was a good sign for the striker as he had returned from an injury. Both the goals were scored by suarez and were assisted by messi. Everytime celta moved forward they seemed dangerous as they created many chances from the wings but failed to score in the first half. With the second half in hand celta looked to hurt barca on the counter and as they got the chance they scored to level the score 1-1 but later on suarez score another goal to make it 2-1 for the spanish giants. The twist came in the 87th minute of the match where celta had a freekick just outside the box. The captain stood up to take the freekick and scored an absolute beauty which leveled the scoreline and fortunately the final whistle was called off. Barcelona move on top of the table by just one point clear ahead of real madrid. The whites play espanyol today and if the zinedine zidane man pull off the victory they would move 2 points clear on top ahead of barcelona.

Juventus loose Coppa Italia to Napoli.

Napoli stunned the former Italian champions by dragging the match into the penalty shootout. Most of the talk was on ronaldo’s form as he was not able to make any major impact to the game. Ronaldo did not even get a chance to take a penalty as napoli won 4-2 on penalties. The Juventus coach spoke up and said “Cristiano Ronaldo is struggling to regain his famous acceleration speed after the shutdown forced by the corona virus pandemic”. After the result Cristiano Ronaldo’s sister slammed the Juventus coach and his tactics. She wrote on Instagram “what more can you do?This is it and that’s all, that’s why my darling cant work miracles on his ow… I don’t understand how you can play like this anyway … head up,my king.”

The return of football has already caused a lot of excitement, tension and controversies in just one month we look forward to the return of champions league which is expected to return on 7th of august.