Short Essay on \’Influence of Advertisement in Our Lives\’ (160 Words)

Advertisements are essential for starting a new business. Promoting sales is the main motive of a large enterprise. Advertisements rule every aspect of our lives and provide a link between an individual and the world.

Advertising, by the definition, is a paid form of non-personal communication to promote the goods and services. It simplifies the choice of consumers by creating an awareness among people about several brands and products available in the market. As advertisements help in business expansion, the companies spend crores or millions on them.

Advertisements are contained in various means of communication such as magazines, newspapers, television, radio, bill boards etc. Attractive pictures, slogans, taglines etc shown in the advertisements lure customers, thereby pushing up sales.

Advertisements are popularized by the government for betterment of the society in the field of education, providing better facilities, housing facilities for poor, medical facilities like polio drops and other vaccines etc. So, we can conclude by saying that advertisements greatly influence our lives. 

Short Essay on \’Influence of Advertisement in Our Lives\’ (160 Words)

Advertisements are essential for starting a new business. Promoting sales is the main motive of a large enterprise. Advertisements rule every aspect of our lives and provide a link between an individual and the world.

Advertising, by the definition, is a paid form of non-personal communication to promote the goods and services. It simplifies the choice of consumers by creating an awareness among people about several brands and products available in the market. As advertisements help in business expansion, the companies spend crores or millions on them.

Advertisements are contained in various means of communication such as magazines, newspapers, television, radio, bill boards etc. Attractive pictures, slogans, taglines etc shown in the advertisements lure customers, thereby pushing up sales.

Advertisements are popularized by the government for betterment of the society in the field of education, providing better facilities, housing facilities for poor, medical facilities like polio drops and other vaccines etc. So, we can conclude by saying that advertisements greatly influence our lives. 

Short Essay on \’Influence of Advertisement in Our Lives\’ (160 Words)

Advertisements are essential for starting a new business. Promoting sales is the main motive of a large enterprise. Advertisements rule every aspect of our lives and provide a link between an individual and the world.

Advertising, by the definition, is a paid form of non-personal communication to promote the goods and services. It simplifies the choice of consumers by creating an awareness among people about several brands and products available in the market. As advertisements help in business expansion, the companies spend crores or millions on them.

Advertisements are contained in various means of communication such as magazines, newspapers, television, radio, bill boards etc. Attractive pictures, slogans, taglines etc shown in the advertisements lure customers, thereby pushing up sales.

Advertisements are popularized by the government for betterment of the society in the field of education, providing better facilities, housing facilities for poor, medical facilities like polio drops and other vaccines etc. So, we can conclude by saying that advertisements greatly influence our lives. 

\’Letter for Change of Fund Type in LIC Unit Linked Insurance Plan (ULIP)\’

To.
The Sr. Branch Manager.
City –Branch Office,
L.I.C. of India,
Lucknow

Sir,

Sub.: Change of Fund Type – From Growth to Bond Fund
Ref.: Policy Number –XXXXXXXXX

The applicant is the policyholder of above numbered policy of your branch.

The applicant wants to change the type of fund of above policy from Growth Fund to Bond Fund.

Therefore it is requested that the fund type of above policy be changed from Growth to Bond Fund.

Thanks.

Lucknow                                                                                                  Yours’ Sincerely,
Dt.: 12.02.2014                                                                                                 XXX

\’Letter for Change of Fund Type in LIC Unit Linked Insurance Plan (ULIP)\’

To.
The Sr. Branch Manager.
City –Branch Office,
L.I.C. of India,
Lucknow

Sir,

Sub.: Change of Fund Type – From Growth to Bond Fund
Ref.: Policy Number –XXXXXXXXX

The applicant is the policyholder of above numbered policy of your branch.

The applicant wants to change the type of fund of above policy from Growth Fund to Bond Fund.

Therefore it is requested that the fund type of above policy be changed from Growth to Bond Fund.

Thanks.

Lucknow                                                                                                  Yours’ Sincerely,
Dt.: 12.02.2014                                                                                                 XXX

\’Letter for Change of Fund Type in LIC Unit Linked Insurance Plan (ULIP)\’

To.
The Sr. Branch Manager.
City –Branch Office,
L.I.C. of India,
Lucknow

Sir,

Sub.: Change of Fund Type – From Growth to Bond Fund
Ref.: Policy Number –XXXXXXXXX

The applicant is the policyholder of above numbered policy of your branch.

The applicant wants to change the type of fund of above policy from Growth Fund to Bond Fund.

Therefore it is requested that the fund type of above policy be changed from Growth to Bond Fund.

Thanks.

Lucknow                                                                                                  Yours’ Sincerely,
Dt.: 12.02.2014                                                                                                 XXX

Why Design Matters For Educators And Learners

Source: ASIDE 2016

We just finished attending the New York College Learning Skills Association (NYCLSA) Symposium in Saratoga. We met impressive educators who shared their expertise and resources, and we presented “Design Gives Context To Content To Engage Learners.” The following is an excerpt of why we feel so passionate about this topic.

The harmony between form and function not only applies to design, but it also relates to the synergy between educator and learner. It supports both. Good design of information guides the attention of our students, creating a relationship between context and content. It allows for engagement without distraction.

Design Matters, because it can:

  • Steer the eye of the viewer
  • Remove the noise and congestion
  • Separate ideas into succinct areas
  • Create a consistency across materials
  • Align information for clarity
  • Establish a hierarchy of content
  • Make information easier to navigate


Design plays an integral part in the skills of graphicacyvisual literacy, and visual thinking. If companies spend billions of dollars on advertising to grab our attention, it would make sense for educators to think about information design as well. With the growing industry of online learning, how we incorporate visual information makes a difference not only in the way a student engages with the content, but also how he or she comprehends the information over the long run.

Source: ASIDE 2016

Attention, comprehension, and retention, or “ARC,” are inextricably linked when the visual information is included in the overall design of content. It’s why people and kids remember commercial, jingles, logos, and brands. The connection increases engagement with the material, making it memorable. The more we incorporate these aspects into our teacher toolkit, as well as in the options that students have to deliver content, the deeper the link to the material.

Source: ASIDE 2016



Design can influence the perception of information, the visual communication, and the engagement with text. It enables learners to make associations, and it provides opportunities for greater understanding.

Design Principles For Students As They Create Visual Projects And Digital Stories

Source: DesignMantic (click for full-size image)


Students are producing more projects than ever before. The proliferation of visual apps and the access to easy tech tools have allowed learners to create all sorts of digital stories and custom graphics. Yet, as Marvel Comics teaches us, with great power comes great responsibility.

It is tempting to assume that because children are growing up in a visual world, they automatically know how to decode and encode optical inputs. This proficiency is known as graphicacy, which is the key to visual thinking in a differentiated classroom. If educators are going to ask students to design posters and slideshows, then they also need to guide young learners in the skills of effective design. Any teacher who has seen children layer neon pink fonts on top of vertiginous purple backgrounds knows that kids don’t innately grasp the keys to clean layouts.

Source: DesignMantic (click for full-size image)


The logo design firm DesignMantic has published a series of extremely helpful infographics to help budding artists generate successful visuals. Even though these placards are intended for marketing and business purposes, they perfectly suit the needs of teachers looking for classroom resources.

DesignMantic‘s graphic of the “15 Golden Principles Of Visual Hierarchy” marches through a framework for art and imagination. As the firm notes:

“Visual hierarchy … offers to your eyes visual assistance, suggesting to them, what information to linger on to, as your vision glides through it. It lays down a path for the data to flow in, to get absorbed into the brain smoothly. It guides the human eye from one element of the data to the next, like an invisible pointer moving through the data, to keep the reader free of any visual fatigue.”

Source: DesignMantic (click for full-size image)

The company also offers a primer in “The 10 Commandments Of Visual Communication.” Much like its tenets for quality logos, these guidelines range from line and font choices to arrangement and sizing tips. In essence, it provides “a layperson’s handbook of visual communication.” It reminds us of similar advice from “The Design Of Project-Based Learning – Color Theory For Web 3.0.”

Short Biography of ‘Bhaichung Bhutia’ (200 Words)

‘Bhaichung Bhutia’ was born on 15 December 1976, at Tinkitan, Sikkim. He picked up football very early, since that was the only game which everybody played in his village. At the early age of eleven, Bhaichung’s skill in football earned him in SAI (Sports Authority of India) scholarship at the Tashi Namgyal Academy, Gangtok.

In 1992, for the first time he played for India at the under-16 Sub-Junior Tournament at Dacca. His mastery with football has earned him nicknames such as ‘Wiz Kid’, ‘Crises Man’, ‘Man with the Golden Boot’, ‘Wonder Kid’, ‘Boy Wonder’, and many others. During this period he played for many clubs and leagues. He was voted the ‘Asian Player of the Month’ in May, 1999. Bhaichung won Sikkim State Award and national Arjun Award. In September 1999, at the age of 25, he joined the Second Division English Club, Burry F.C., in Manchester, England.

Bhaichung Bhutia is Indian football’s pride and joy. The fact that he is the first Indian to play in European Club as a professional makes him a special footballer of our country. Bhaichung good nature is matched with hard work and a great determination to succeed. Bhaichung Bhutia is a household name in India and it every young player’s dream to be like this wonderful footballer.

General Duty Medical Officers of The Central Health Services Attending 4th Foundation Training Programme Call on The President Posted On: 23 JAN 2020 6:38PM by PIB Delhi

General Duty Medical Officers (GDMOs) of the Central Health Services attending the 4th Foundation Training Programme at the National Institute of Health and Family Welfare, called on the President of India, Shri Ram Nath Kovind, today (January 23, 2020) at Rashtrapati Bhavan.

Addressing the young doctors, the President said that our country has made great strides in providing healthcare to our people. Diseases such as polio and smallpox, which once claimed so many lives, have been defeated. Our immunisation programme is gaining strength. We have brought down the Maternal Mortality Rate and Infant Mortality Rate. Yet, we still face many challenges and have a long way to go in evolving a holistic healthcare system, one which is uniformly affordable and accessible to our citizens both in rural and urban areas. In this regard, it is a matter of satisfaction that the government has made Universal health coverage a priority. The rollout and success of the Ayushman Bharat Yojana is a critical step in this direction. We have to keep building on this great momentum and doctors will play an important role in doing so.

The President said that the disease burden in our country is undergoing an evolution. We have to tackle widespread diseases such as TB, malaria and dengue, and at the same time deal with the rising incidence of lifestyle diseases like diabetes, obesity, hypertension, depression etc.  He urged doctors to work towards a multidisciplinary approach to health – from prevention, wellness, cure, community empowerment to research and innovation.

The President said that as doctors, they can play a major role in encouraging healthy lifestyles. We can address the increasing stress in our lives with regular exercises and physical activity, practicing Yoga and Meditation. Doctors can be a major influencer in promoting such lifestyles and bringing about a culture of wellness.

Click here to see the President’s speech 

 

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Cabinet approves signing of MoU between Brazil and India for bilateral cooperation in the field of early childhood

The Union Cabinet, chaired by the Prime Minister Shri Narendra Modi, has given its approval for signing of Memorandum of Understanding (MoU) on Cooperation between the Ministry of Citizenship of the Federative Republic of Brazil and the Ministry of Women & Child Development of the Republic of India for bilateral cooperation in the field of early childhoods.

Benefits

It will strengthen the bonds of friendship between the two countries and increase bilateral cooperation on the issues of early childhood care.  Both countries will benefit from exchange of best practices of the respective countries in the field of early childhood.

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Shri Dharmendra Pradhan launches SERVICE -a scheme of SAIL to promote Voluntary Philanthropist Activities by its employees;

Minister of Petroleum and Natural Gas & Steel Shri Dharmendra Pradhan today launched a scheme of SAIL to promote Voluntary Philanthropist Activities (VPA) by its employees.    The scheme called “SAIL Employee Rendering Voluntarism and Initiatives for
Community Engagement (SERVICE)” will promote and facilitate philanthropist activities by the employees in a structured manner.

The Minister also launched a portal for the employees to register for the scheme. The dedicated interactive “SAIL SERVICE” portal for implementation of this Scheme shall act as a platform for enabling faster interaction and communication amongst the various stakeholders.  It shall eventually be developed as a repository of knowledge management in this regard.

Speaking on the occasion, ShriDharmendraPradhan said that it is a great initiative of SAIL to encourage its employees and their families to give back to society in a positive manner.  He said “This year marks 70 years of our Constitution coming into effect. Honorable President of India ShriRamnathKovindji has said that while being alert about their rights, citizens should also be conscious of their duties. Through SERVICE, employees of SAIL will come forward to perform their social duties voluntarily and contribute towards social welfare and nation building.”

ShriPradhan called for mass scale mobilisation of employees towards achieving social good through voluntary activities, based on their interest areas. He said that the SAIL employees and their families can contribute in nation building and community development.  He called upon the SAIL employees to participate in this Scheme whole-heartedly andmake the habit of helping others an integral part of their lives.He also called for incentivising initiatives taken by employees aimed towards social welfare.

There are about 70,000 regular employees of SAIL and 60,000 contractual employees in various plants of SAIL.  All these employees and their families will be encouraged to come forward and undertake such VPA for community development.  They will be encouraged to undertake Voluntary Philanthropist Activities preferably under the identified thrust areas under the Corporate Social Responsibility (CSR).  These include education and health, women empowerment, sustainable income generation, assistance to Divyangjan, access to water and sanitation, village development, environment sustenance, sports coaching, and traditional arts and culture.  The Scheme may also promote other related VPAs by employees which should not be related to any other organisation or receiving any funding from any organisation.

SAIL will undertake mass mobilisation programmes in its plants and units to spread awareness about this scheme and to encourage employees to participate in VPS.  A pledge shall be administered at all plants and units of SAIL on the SAIL Foundation Day i.e. 24th January for VPS towards community development.

SAIL shall provide logistic support to such employees or groups for undertaking the VPAs, subject to evaluation and assessment.   Due recognition will also be given for the employees or groups under the scheme, based on their contribution.

On this occasion, Shri Anil Kumar Chaudhary, Chairman, SAIL, also apprised the media about the SERVICE scheme.

 

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Cabinet approves Extension, of tenure of the Commission constituted under Article 340 of the constitution to examine the issue of sub-categorization within Other Backward Classes in the Central List

ment in Central Government posts & for admission in Central Government Educational Institutions are expected to be benefitted upon implementation of the recommendations of the Commission. The Commission is likely to make recommendations for benefit of such marginalized communities in the Central List of OBCs.

 

Financial Implications:

The expenditure involved are related to the establishment and administration costs of the Commission, which would continue to be borne by the Department of Social Justice and Empowerment.

 

Benefits:

All persons belonging to the castes/communities which are included in the Central List of SEBCs but which have not been able to get any major benefit of the existing scheme of reservation for OBCs in Central Government posts & for admission in Central Government Educational Institutions would be benefitted.

 

Implementation strategy and targets:

Orders for extension of the term of the Commission and addition in its Terms of Reference will be notified in the Gazette ‘in the form of an Order made by the President, after receipt of the approval of the Hon’ble President to the same.

 

Background:

The Commission was constituted under article 340 of the Constitution with the approval of President on 2nd  October, 2017. The Commission, headed by Justice (Retd.) Smt. G. Rohini commenced functioning on 11th October, 2017 and has since interacted with all the Stats/UTs which have subcategorized OBCs, and the State Backward Classes Commissions. The Commission has come to the view that it would require some more time to submit, its report since the repetitions, ambiguities, inconsistencies and errors of spelling or transcription etc appearing in the existing Central List of OBCs need to be cleared. Hence the Commission has sought extension of its term by six, that is upto 31st July 2020 and also addition in its existing Terms of Reference.

 

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Ministry of Rural Development signs MoU with Bill and Melinda Gates Foundation under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) forfurthering mutual objectives of strengthening grassroots institutions

Posted On: 22 JAN 2020 5:42PM by PIB Delhi

The Ministry of Rural Development (MoRD) today signed a Memorandum of Understanding (MoU) with Bill and Melinda Gates Foundation (BMGF) under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), for furthering their mutual objectives of strengthening grassroots institutions of the rural poor. The MoU was signed by SmtAlkaUpadhyaya, Additional Secretary and Mission Director NRLM on behalf of MoRD and by Shri AlkeshWadhwanion behalf of BMGF in presence of Secretary, Shri Rajesh Bhushan who appreciated the initiative and collaboration between the two parties.

The MoU reiterates DAY-NRLM and the Foundation’s shared focus on improving the lives of India’s poor and the marginalized with the aim of reducing poverty through institutions of marginalized rural women for promotion of diversified and gainful self-employment while creating skilled wage employment opportunities.

On the occasion, SmtAlkaUpadhyaya, Additional Secretary and Mission Director NRLM, Ministry of Rural Development, expressed happiness on signingof the MoU with the Gates Foundation. She said that the Ministryis striving to remove barriers such as poor health, gender inequality and lack of opportunities for women’s entrepreneurship while providing them access to financial institutions and markets. She further added that the Ministry is glad to make use of the foundation’s expertise, and leverage its network, to provide technical assistance and support to the DAY-NRLM.

Shri Alkesh Wadhwani from the Bill and Melinda Gates Foundation saidthat India is a focus country for many of the foundation’s programs and is glad to partner with DAY-NRLM on improving the lives of India’s poor and marginalized, especially women. He said that the foundations support will include assistance in improving implementation quality, documenting best practices, and designing of monitoring learning and evaluation. Shri Wadhwani also expressed happiness towardsthe collaboration on India’s vision of eradicating poverty from the grassroots.

The foundation is already working with self-help groups (SHGs) for layering Maternal and Child Health interventions where rural women from marginalized communities come together to work collectively towards empowerment and poverty alleviation. Such efforts help to remove barriers facing women and girls, to ensure they have an equal chance to thrive and lead healthy, productive lives.

The scheme lays special emphasis on targeting the poorest and the most vulnerable communities, as it recognizes the need to address barriers to their development. DAY-NRLM is also building social capital and ensuring financial linkages to alleviate poverty and enhance the quality of the life of rural poor women. It has ambitious plans on innovations for alternate channels of financial inclusion like digital finance, creating value chains around rural products, improving market access, rural enterprise and also creating awareness on social development issues and services.

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National Highway Projects in a Two Day Marathon Meet

Union Minister of Road Transport &Highways  and MSME Shri Nitin Gadkari  will chair a two day review meeting of all on-going projects of  NHAI / MoRTH. The review meeting will be held at Manesar near Gurugram on 23rd and 24th January, 2020.   Minister of State for Road Transport and Highways, General (Retd.) Shri V.K. Singh will also attend the meeting.

On Day – One, projects of South Zone (Tamil Nadu, Kerala, Andhra Pradesh, Telengana, Pondicherry, Karnataka) and Central Zone (Chhattisgarh, Rajasthan, Madhya Pradesh and  Gujarat) will be reviewed.  The projects of Haryana, Odisha, Uttar Pradesh, Bihar, Jharkhand and West Bengal will be taken up on Day-Two.  The projects in the States of Punjab, Jammu & Kashmir, Ladakh, Uttarakhand, Maharashtra and Goa  will be taken up afterwards. It may be stated that issues related to projects of North-Eastern States, and NHIDCL have already been  reviewed in a separate meeting held on 7th January, 2020, New Delhi.

The progress of about 500 projects especially struck/delay projects will be taken up during the meeting. These projects involve a cost of about Rs. 3 lakh crore.

Various stakeholders numbering about 600 Concessionaries/ Contractors/ Bankers and concerned officials of Union Governments & its Departments/ Organisations, State NH Division, State PWD Departments  etc. will be  attending the review meeting.

This meeting is an important platform for ironing out issues and exploring way forward for pending  projects and helps in expediting the implementation.

 

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