Tag: advertisement

Principles of Good Layout for an Advertisement Copy

Principles of Good Layout

The twelve features, qualities, or principles of good layout are as follows:
Image Credits © Manoj Patil.Focus on dominant element.
Unity of all ad parts.
Good use of contrast.
Right balance of elements.
Maintain proportion of space.
Follow the eye movement.
Simple and uncomplicated layout.
Ease of readability.
Use of whitespace.
Clarity of ad message.
Good ad atmosphere.
First impression.
Now let’s discuss each quality, feature or principle of a good layout.

1. Focus on dominant element

Good layouts have a starting point. It is called dominant element. This element is the most important part of the advertisement. It may be the headline, the illustration, the body copy, etc. The copywriter has to decide which part is the dominant part. Normally, there is only one dominant element in the ad. The dominant element must be large. It must have a bright colour. It must look better than the other parts of the ad. The consumer must get attracted towards the dominant part of the ad.
2. Unity of all ad parts
The advertisement consists of many parts. All parts of the ad have a relation with each other. All these parts must have one objective. The objective must be to inform the consumer about the product and to persuade them to purchase the product. So, all parts of the ad must work together. They must not work against each other. There must be unity among all the parts of the ad. If unity is maintained, then the combined effect will also be good. We can have unity by keeping proper space between words and lines. We can also use the same style of printing.

3. Good use of contrast

Contrast means to use opposite colours, like black and white, etc. Contrasted ads stand out because they appear different. For e.g. If all the ads in a magazine are in colour and if one ad is in black and white. Then the black and white ad will stand out in contrast. We can also use contrast for different parts of the ad. So that each part of ad stand out in contrast. We can also use contrast for a dominant part of the ad.

4. Right balance of elements

The advertisement must have a right balance. Balance means the relationship between right-hand side and left-hand side of the ad.
There are two types of balance:Formal balance: Here, the words and pictures on the right side are equal to the words and images on the left-hand side of the ad. So, the right-hand side and the left side matches each other in size, shape and colour. They are placed exactly on the opposite side of each other. Such a balance is called a formal balance.
Informal balance: Here, each part of the ad is placed on the page at random. There is no balance between right-hand side and left-hand side. But, as a whole the ad looks balanced. Informal balance is quite difficult to achieve. It requires more imagination and a high level of creative skill. It looks better than the formal balance.

5. Maintain proportion of space

The advertisement must maintain proportion. The entire space must get divided among the different parts of the ad. The division must not be equal. If all the parts have same space, then the ad will not look good. More space must be provided to the dominant (important) part of the ad. Less space must be given to the less important parts.

6. Follow the eye movement

The advertisement must be prepared to cover the movement of the eye. The movement of the eye is from left to right. A person first looks up then he looks down. So, the advertising idea must move from left to right and from top to bottom.
The advertiser can control the eye movement by using the following points:Gaze movement: According to research, a person’s eyes will follow other eyes. That is, if many people are looking in one direction, then a new person will also look in that direction. Such behaviour is natural. So the readers will also follow the gaze of the people, animals and birds appearing or presented in the ad.
Size: Generally, large size parts attract people. So the main part of the ad must also be large.
Pointing devices such as hands, fingers, arrows, etc., are used to attract the attention of the reader.
Cartoons and comic pictures are also used to grab the attention of the readers.

7. Simple and uncomplicated layout

The layout must be simple. It must have very few elements in it. The lesser the elements, the stronger will be the impact (impression). Too many parts of the ad will make it useless. So the ad must have many empty spaces. It must not look very crowded and complicated.

8. Ease of readability

The reader must be able to read the advertisement easily and quickly. The words in the ad must not be small sized. Avoid using capital letters for full paragraphs. Only significant words or sentences must be written in capital letters.

9. Use of whitespace

The advertisement must not appear stuffed and crowded. There must be enough white (blank) space to make it look uncluttered and pleasing. White space will attract the attention of the reader by making the ad look rich and classy.

10. Clarity of ad message

The advertisement must be very clear about its objective. The reader must easily understand the ad message. He must not be confused to grasp the central message of the ad. He must also not have any doubts about the ad.

11. Good ad atmosphere

The atmosphere surrounding the advertisement must not be ignored or overlooked. The surrounding of an ad is also essential to make the ad appear attractive and pleasing. A shabby background or atmosphere makes even an attention-grabbing ad less appealing.

12. First impression

The first impression is the best impression. If the impact of the first impression is good, then the reader will read the full ad message and react positively. He may desire to purchase a product or try a service. However, if the first impression fails to create a good impression, then the reader won’t read the full ad message. He may not remember and lose interest in the advertised product or service. In such a case, sales won’t happen and the advertisement will fail to achieve its goal.
Therefore, the copywriter must make the first impression of the ad impactful. A positive impact can be achieved by using a catchy slogan, attractive colours, lots of white space, good illustration, so on.

Different ways to do Advertisement

 Different ways to do Advertisement

An advertisement is a form of communication process in which a product, service, event, or program is promoted in public to get their attention, engagement, and sales. It is a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisements can have an immediate impact on business. 

The way you advertise the product and service is depend on your target audience and the cost-effective way to you reach the masses. The advertising can be done in the following ways:


Newspaper

Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper.

Magazine

Advertising in a magazine can reach your target market quickly and easily. Readers tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. If your products need to be displayed in color then glossy advertisements in a magazine can be a good choice.

Radio

Advertising on the radio is a great way to reach your target audience. If your target audience listens to a particular station, then regular advertising can attract new customers.

Television

Television has an extensive reach and advertising this way is ideal if you want to reach a large audience. Television advertisements have the advantage of sight, sound, movement, and color to persuade a customer to buy from you. They are particularly useful if you need to demonstrate how your product or service works.

Outdoor and transit

There are many ways to advertise outside. Outdoor billboards can be signs by the road or hoardings at sports stadiums. Transit advertising can be posters on buses, taxis, and bicycles. Large billboards can get your message across with a big impact. If the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.

Online

The Internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from. A well-designed website can attract customers to buy from you. There are several ways you can promote your business online via paid advertising or improve your search engine rankings. 


Advertisements can be a great way to increase market reach. It is one of the easiest ways to reach your target audience. The way companies want to advertise their product and service is depend on themselves.

PORTRAYAL OF WOMEN IN INDIAN MEDIA

Media plays such a major role in the lives of human beings. Over the last decade, media has become a powerful tool that mirrors social life of commoners and celebrities. However, the role that media plays in portraying gender democracy is still a matter of debate. Media has a significant impact on how social and cultural norms relating to women form and evolve. Over the past couple of decades audiences have been exposed to women in strong and independent roles in the media. This propagates the sense that western modernity and increased presence of free market promotes gender equality in a India.

PORTRAYAL OF WOMEN IN DAILY SOAPS

  • It does seem a little bizarre to see contemporary TV serials and soaps projecting women more as models of expensive costumes, jewellery or heavy sarees. 
  • Moreover, the stereotypes used such as a wronged wife, a dominating mother-in-law, bitter relationships between sister-in-laws, portray women in conflicting roles.
  •  Also, daily soaps fail to include all the career options that are now being taken up by Indian women, new modes of lifestyle being adopted and remain stuck up in certain deep-rooted notions that are hard to be erased.
Mother-in-laws are often portrayed as ill wishers of the daughter-in-laws

PORTRAYAL OF WOMEN IN ADVERTISEMENTS

PAST SCENARIOPRESENT SCENARIO
1. In the past, women were portrayed as subjects of mockery and were allotted with submissive roles in television commercials. 1. In the present scenario, women are often shown playing lead roles in television commercials.
2. Women were deliberately depicted subordinate to their male counterparts. 2. Males and females are equally portrayed in brand endorsements.
3. The looks of a women were made use of, to endorse a product. Hence, females were said to be openly objectified in advertisements. 3. Women are rarely seen doing stereotypical roles, instead they are shown as heads of a family, position holders at workplace, achievers of glory in sports and ultimately independent.
TVC IN THE PAST ‘Stereotypical role’
CURRENT TVC – ‘Portrayal of gender equality’

PORTRAYAL OF WOMEN IN MOVIES

  • Bollywood has shaped and expressed the changing scenarios of modern India.
  • It has influenced the way in which people perceive various aspects of the society. 
  •  Despite the progress that bollywood films have made and the, things haven not changed much for Indian women, as objectification of women still continues in most of the Indian movies.
  • In many movies of present times, female characters are needlessly under represented. Also, publisizing vulgar lyrics and dances in the name of item songs is very derogatory for women.
  •  Women are shown as helpless victims or cunning villains. Generally, the lead hero is the one who solves everyone’s including heroine’s problems.
  • Movies depict actresses as unrealistically beautiful. This causes a lot of trauma and insecurity in the female audience. Laymen are generally unaware about the number of beautification surgeries and make up procedures which the actresses undergo to look perfect.
  • In movies, stalking and eve-teasing is depicted as love in Indian movies. In many movies, female characters are attracted towards these abusers. Due to this, several young men indulge into harassing women in the name of love.
Stalking and eve teasing is often normalized in Bollywood movies

In conclusion, we can say that media has successfully stereotyped women in a negative way. It is true that women’s participation and presentation has advanced in various dimensions of social and political life but we still have a long way to go. It is high time that we learn to voice our disapproval against such practices and stand up for positive portrayals of women. The real women inspirations of India shall be depicted on all such platforms.

The admirable women of India

Pirated Sites Make About $1.3 Billion per Year From Advertisement

Websites and apps including pilfered motion pictures and TV appears make almost $1.3 billion (generally Rs. 9,660 crores) from promoting each year, counting from major companies like Amazon, agreeing to a study. The robbery operations are too a key source of malware, and a few promotions put on the locales contain joins that programmers utilize to take individual data or conduct ransomware assaults, agreeing to the online security nonprofit Advanced Citizens Union and the anti-piracy firm White Bullet Solutions Whereas law requirement authorities have looked for to halt a few of the online culpability, the bunches distinguished at slightest 84,000 unlawful amusement locales.

The think about underscores fair how intense a issue robbery is for both Hollywood studios and companies that convey computerized promotions. The circumstance has been compounded by the COVID-19 widespread, which has cleared out more individuals observing movies and tv appears over the internet, where hoodlums have a more prominent chance of effectively focusing on victims. “Piracy causes coordinate hurt to makers and others who lose wage when their substance is stolen,” the creators of the report composed. “And major brands confront reputational dangers when their promoting shows up on unlawful websites.’ White Bullet decided the scope of promotion incomes for pirated substance by observing the foremost prevalent destinations and apps dynamic between June 2020 and May 2021. It sharpened in on approximately 6,000 locales and 900 apps and observed the notices that showed up.

Major brands accounted for around 4 percent of the promoting on the privateer websites and 24 percent of the advertisements on privateer apps, with Amazon, Facebook, and Google the biggest companies spoken to. The greatest chunk of promoting generally was within the shape of “sponsored content,” which frequently takes the frame of “clickbait” joins that see like they will lead to a news story or curiously video. Littler companies, grown-up substance and extortion and malware made up the rest of the ads. The promotions from major brands, in spite of the fact that a small parcel of the overall, are particularly problematic in ceasing pilfered substance locales from multiplying. They make the complete site show up more authentic, and can make clients more likely to tap on the false notices they show up other than, concurring to the consider.

Any promoting on privateer websites and apps is nearly certainly accidental, but there’s prove that companies can put a halt to it on the off chance that they’re watchful. An activity called the Dependable Responsibility Bunch cautioned Amazon to the volume of its promotions on privateer locales in early 2021, and the volume of promotions from the company on illicit locales dove all through the year, the report said. “Failure to select devices that evaluate robbery chance in real-time implies sponsors support offenders – and it’s a billion-dollar problem,” said Diminish Szyszko, CEO and Author of White Bullet, in an e-mail. “At best, typically careless. At most noticeably awful, typically consider financing of IP crime.”

Robbery may be expanding as Hollywood studios, adapting with a drop in theater participation amid the widespread, discharge modern movies online much prior than they would have within the past. Motion picture star Scarlett Johansson hailed robbery as a specific issue in her later claim against Walt Disney over the early online make a big appearance of her film Dark Widow. Facebook declined to comment on the report. Representatives for Amazon and Google didn’t instantly return demands for comments

Celebrity Endorsements

Impact of Celebrity Endorsement on Consumer Buying Behavior
Image Source: google.com

Celebrities can influence the taste, preference and beliefs of the public. They can make powerful Influence in the minds of consumers about the product and services which they endorse. A popular face can communicate more than any advertisement using a model. It will lead to mass brand sale. Companies use stars to endorse any products and services like food, soft drinks, soaps, perfumes, hair oil, cosmetics, home appliances, mobile networks, mobile phones, electronic equipment, health products, automobile etc. Even political parties are influenced by the charisma of stars because of the magnetism of stars in the country. In the recent parliament election major political parties fielded a record number of stars from different constituencies around the country. South Indian star Nagma, Innocent and Suresh Gopi from Malayalam industry, Anitha Prathap from media competed in election.

Factors of successful celebrity branding

1)            Consistency and long-term Commitment

As with branding, companies should try to maintain consistency between the endorser and the brand to establish a strong personality and identity. More importantly, companies should view celebrity endorsements as long-term strategic decisions affecting the brand. A global must respect local needs, wants, and tastes while endorsing.

2)            Prerequisites to Selecting Celebrities

Before signing on celebrities to endorse their brands, companies need to ensure that they meet three basic prerequisites, namely the endorser should be attractive, have a positive image in society, and be perceived as having the necessary knowledge (although it might be difficult for a celebrity to meet all three prerequisites.

3)            Celebrity-Brand match

Companies should ensure a match between the brand being endorsed and the endorser so that the endorsements are able to strongly influence the thought process of consumers and create a positive perception of the brand. Tiger Woods endorsing the Buick brand makes no sense at all. There is just no believability that Tiger is dying to drive a Buick. And without believability celebrity endorsement is worthless.

4)            Constant monitoring

Companies should monitor the behavior, conduct and public image of the endorser continuously to minimize any potential negative publicity.

5)            Selecting Unique Endorsers

Great brands represent great ideas. These brands express the uniqueness of position to all internal and external audiences. Companies should try to bring on board those celebrities who do not endorse competitors’ products or other quite different products, so that there is a clear transfer of personality and identity between the endorser and the brand. The controversy related to the endorser’s personal or professional life must hamper the associated brand image. Kobe Bryant’s family-friendly endorsement deals with Nutella and McDonald’s came to a quick end after he was accused of rape.

6)            Timing

As celebrities command a high price tag, companies should be on the constant lookout for emerging celebrities who show some promise and potential and sign them on in their formative years.

The benefits of celebrity branding

  • Attracts the attention: Celebrity ensures attention by breaking the clutter of ads and makes the brand more noticeable.
  • Establishes credibility: celebrities create a sense of trust for the brand among target audience. It will be more helpful to new products.
  • Associative benefit: When the celebrity prefers the product it helps to create a persuasion to the target audience. It creates a feeling that as the celebrity benefits from the brand the consumer will also benefit.
  • Psychographic connect: Stars are loved and respected by the public, so the advertisers use stars to capitalize the feeling to turn the fans towards their brand.
  • Demographic connect: Stars represent different demographic segments like age, gender, class, geography etc.
  • Mass Appeal: Stars have universal appeal can make interest among these masses.

Advertisement Appeal

Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase a product or service. The approach can be a marketing or advertising strategy. Many advertisers commonly use appeals to influence their customers. It is also used so that people can support a cause. Appeals are customized for the target audience, and they speak to the interests of individuals and in their words or interest. The primary purpose is to entice them to take the action that is desired by the seller.

Brand appeal is for the customers or people who are brand conscious and have an individual inclination towards a particular brand. The primary objective of the brand appeal is to motivate people to buy a product because the product has an excellent brand. It gives the feeling of differentiation to the customer. Apple is an example whose products have brand appeal to its customers.

Sex is an attention catcher. It can be rarely used to promote your product. Sex appeal ads are used to convey a particular message to a selected group of audience. These days even deodorant ads and fragrant products also use sex appeal in them.

Some advertisements appeal to the sense of adventure and excitement of a person. The primary objective of these advertisements is to appeal to people that enthusiasm will be enhanced after they buy or use the product or service. The advertisements of energy drink use adventure appeal in them. It is often shown that the protagonist of the ad who is tired drinks the energy drink and achieves something almost impossible. He gets invigorated with energy, and because he consumed this product, his adventure was successful.

Bandwagon appeal involves making people feel that since everyone is buying the product, so they should too. The objective of bandwagon appeal is to ensure that the customer joins the bandwagon and starts using the product because everybody else is using it. It is known as persuasion by masses technique. Many direct to home cable services use bandwagon appeal in which they show that the entire neighbourhood is with a particular brand and why hasn’t the protagonist of the advertisement joined the bandwagon. They make him feel left out by not joining the bandwagon and show that he is happy after purchasing the product or service, ergo, after joining the bandwagon.

The fear appeal shows that adverse outcomes can happen because a particular action is not taken. Advertisements often use fear as a motivator to promote change. The fear tactic also involves isolation. With this technique, many kinds of toothpaste, deodorants, and anti-dandruff shampoos are advertised. It is shown that if people do not brush with their toothpaste, it will result in bad hygiene and foul mouth odour, which would lead to social isolation for the person. Similarly, if flakes of dandruff are seen on the shoulder of a person, then it may result in separation from the group. It is only after the consumption or use of the product that the person can avoid isolation and get a feeling of belongingness.

Some advertisements appeal to a person’s sense of humour. Human beings like to laugh and what can be a better type of attention-grabbing tool than humour, because humour helps people to remember a particular product or an idea. Humour appeal often try to build a positive association with their product or service. In many insurance advertisements, it can be seen that the customer is often shown the benefits of having insurance with the help of humour. However, humour should be carefully used so that it does not offend any group. Senior citizens often hate the idea in which they are portrayed as angry and grumpy on the other hand; women do not buy a product which shows them as overreacting. Usually, humour works for everyday products such as cell phones, alcoholic beverages, or fast food.

Advertisement & Consumer Buying Behavior

Image Source: google.com

Advertisement has today become one of the most important aspects of all business and to imagine life without it is almost impossible. Advertising is all over all places, on TV and radio, in newspapers and magazines, on billboards and even plastered across the side of the buses. If an advertisement can really persuade us to buy a product, surely it can be just as effective in persuading us to think in a certain way. Advertising has a great influence on our daily lives whether we are aware or oblivious of it.

Consumer is someone who buys and makes use of a product. Therefore, consumer maintain the production cycle moving in addition to play a crucial position in the economic position of any country, as a result, any country will face crisis if consumers don’t have the effective call for items produced. Consumers call for special commodities is primarily based totally on their taste and choice for them. Consciousness of good affects consumer purchase of that good. Other elements that have an effect on one’s taste and choice for a good are psychological and environmental. Taste and choice for a product change overtime. Thus, advertisements play a role in influencing taste and choice of consumers choice.

Consumer behavior includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it and how they dispose of it. In other words, consumer behavior is a behavior of individuals in regard to acquiring, using, and disposing of products, services, ideas or experiences.

Advertising has big stimulating impact on shopping behavior of the consumers. Mostly, marketing and marketing is greater powerful on merchandise which have intrinsic features. Qualities aren’t acknowledged on the time of buy and it takes one to find out the features upon the use of the product. And, whilst there may be a full-size danger of differentiating a product, it pleasant fits to put it on the market on that product.

Types Of Consumer Buying Behavior

There are four types of consumers buying behaviour namely, dissonance reducing, habitual, variety seeking and complex buying behaviour.

Dissonance reducing behaviour occurs when the customer finds it difficult to differentiate among the brands. So, consumers may respond primarily to a relatively better price. After the purchase, consumer might experience post purchase dissonance. This is the consumer behaviour displayed mostly by uninformed consumers.

Habitual buying behaviour is a consumer purchase decision whereby the consumers level of involvement is low. So, consumers don’t search much information among the available brands, and they don’t find important differences among the brands and buy the product without a high level of involvement. If the consumer keeps buying the same brand repeatedly, it becomes their habit.

In case of variety seeking buying behaviour the level of consumer involvement is low, but consumer perceive significant differences among the brands. In variety seeking buying behaviour, consumers very often switch from one brand to another. This type of decision is common among consumers who want to stay ahead of the latest fashion trends.

Complex buying behavior can be defined when consumers are highly involved in making a purchase decision. It calls for a high level of involvement on the part of the consumer. In the case of high involvement, consumers distinguish salient differences among the competing brands. Consumers are involved in case of expensive and highly self-expressive products.

Retargeting versus Remarketing: The Subtle Distinctions

Introduction

Many of us, while scrolling through the labyrinth of the Internet, have come across an advertisement about some product that we had checked out recently. Many assume it to be a coincidence, but is it really so? The online marketing strategists say otherwise. This is, what in common knowledge, known as retargeting, (or remarketing).

Retargeting vs Remarketing

Retargeting (or remarketing) is a very feasible way of advertisement in present times. In this form of online advertisement, the people who already have had some sort of previous interaction with the concerned brand or website are the part of the ‘target audience’. Hence the ‘re’ prefix in the term. The companies prefer this tactic for the better calculation and planning data it provides.

Both retargeting and remarketing serve a very similar purpose, and hence, used interchangeably, but there are differences in their core principles, in terms of:

1. Audience

Retargeting mainly looks over the target audience, which includes anyone who has visited the website or any related product page, including for random surfing, price comparison etc.People see ads of the website or product they visited; the agenda behind this is to remind the audience of their interest in that particular product or service.

On the other hand, remarketing is for a more specific audience, also known as the custom audience. They are those people who have already shown their interest in some products by adding the item(s) in their cart, or have purchased something previously from the website. This audience is more likely to avail the services the host has to offer, and so, the companies approach them with different, yet more persuasive tactics.

2.Means of Marketing

Retargeting uses the cookies on the websites pages to assemble a list of potential customers. The audience is reminded about the website via static(pop up ads) or dynamic(ad videos) means.

Remarketing takes this a step forward and is mainly characterized by generating Emails regarding discounts, offers on the carted items, making it seem like a good deal to the customers. Buyers also have some ground level experience to rely on and hence, are more susceptible to indulge in the given offers.

Modes of Payment

ROI (Revenue on Investment) in an essential factor to consider while advertising. To make a net profit, the income must be more than the investment. One of the major investment on a product is on its marketing. And retargeting has very economic way of payments. Some of them are:

CPM (Cost Per Mille): It is the most common form of pricing, and is calculated on the basis of every thousand impressions served

CPC (Cost Per Click): In this tactic, cost is charged to the investing company on the basis of per ad clicked on.

CPA (Cost Per Acquisition): Here, the advertisers are charged on the achievement of the pre decided acquisition action.

In case of remarketing, advertisers adjust their campaigns on the basis of who does or does not opens the email. This is also termed as email retargeting. The purpose of this system is to weed out the uninterested people, and in turn increasing the number of potential buyers. 

Advantages of Online Marketing

  • It is easier and subtle to pitch ads for audience consideration.
  • Unnecessary costs can be reduced
  • The extent of advertisement is vast
  • Peer advertisement is a explorable option
  • Customer and potential customer database is easy to avail

With all the above considerations, it is often advised that remarketing and retargeting, as a whole should be used in tandem with each other to achieve optimum results. And other marketing tactics can also be implemented accordingly.

WHY ADVERTISE?

PC: Importance of Advertising.

It is the age of marketing. Ads have become an indispensable part of our modern life. From old ways of beating drums to making announcements, we have arrived at the most advanced stage where there is no end in creative modes and methods of communication through advertisement. We see a banner here, and a leaflet there; celebrities endorsing products appear over the streets of our cities. Television, radio, newspaper, mobile and all sorts of media provide us with a message regarding some promo, offers and discounts. We also see ads printed on cars and other vehicles now and then. When we are surfing the internet or checking our mail, we get promotional messages. Information is being disseminated very fast as everyone is reachable through media. Information about products and services is at our doorstep and even inside the room, and that is because of advertisements. We learn about companies, their offerings and uses through ads. There are various brands with a variety of products, and we have unlimited options at our disposal. So, it means that a company’s success is now dependent on advertising efforts.

Today we are the recipient of exceptionally innovative ads which are the representation of best work of human imagination. In the early days, word of mouth was a predominant mode of advertisement, and it still holds the most potent ground. Today so many ads reach us, and it is not easy to find the most meaningful products of companies which are relevant to us. Ads give us the power to choose what we want. They also entertain us. In my opinion, they are a necessary evil, many of us do not like them, but people need them. No urban society can imagine life without them.

We have seen many things from our shoes, and we must see things from other’s perspective to understand how beneficial ads are. The process of making the smallest ad to the biggest one requires a workforce with skills, money and machinery. So, even before an ad is made, jobs are created; capabilities are added in people to cater to demand, and creativity is attained as a result of the process. Ads are also used for job offers. They also encourage healthy competition in the market since best ads make their products and services sell while others lag.

From the music industry to the acting industry, from writers to dancers, everyone is involved in the process of ad making to make it lucrative. People are making their fortunes and bread and butter from advertising. However, every coin has two sides and ads to have a negative side to it. Some ads mislead, and we have to be careful and decide to choose wisely. It is a fact that we have been bombarded with so many ads for so long that we get irritated once in a while and wish they were gone. Sometimes, they come to places where they should not, in front of the audience which should not watch them. We witness this when we surf the internet, and a pop-up flash or misleading ad comes up. Many companies obtain our personal information without our notice and target us with their advertisements. This activity is highly unwarranted, and the initiation of it violates our privacy. They become a source of irritation and frustration when they become invasive. For instance, we are watching a movie or any program on TV. We see that commercial break that is inserted in between that program has unsolicited ads which make our experience less than enjoyable. Even in our electronic mails, we receive fake lottery notices. They make doubtful claims and take away our trust from the boons of ads. They also are infamous for manipulating our spending habits as we engage in consumerism. We have been victims of false decision making due to the overwhelming impression of ads.

Since many are invading our personal space and life, we need a watchdog to oversee and monitor the advertisement industry. Young minds have been corrupted, indulged into bad eating habits, desiring fashionable items and dreaming of leading an unattainable celebrity-like lifestyle. Status is attached to products, and so people aspire for them. Companies hire highly paid social psychologists to move among the people and feel their pulse. They advise their employers, in most cases, how to deceive the gullible customers just for selling the goods and services by hook or by crook. Hidden languages in the advertisement are common. Only the glitter is shown, and the dirt is hidden. Unwary viewer falls prey to it.

We must check, control them, put them under the ethical radar through authorities and take actions against violence. Only then will an atmosphere of good advertising will take place.