“Content is the atomic particle of all digital marketing.”
· Rebecca Lieb
Hello, today’s article is special as it answers the need to go for Marketing.
Marketing is the process of moving towards the ocean and getting acquainted with the fishes throughout the journey! Of course, this is just an example of personification and hyperbole for a different definition of Marketing. It implies moving forward into the market area to get acquainted with your competitors throughout the journey so as to keep learning new strategies and agendas of business from them.
There are Two Types of Marketing. The First and the most common form of it which was perhaps prevalent before the digitalized era is, In Person Marketing wherein you speak to consumers in person, to sell your commodity. However, this form exists even today and can be traced as the birth of marketing. Owners with concrete structures like shops indulge into this type of marketing wherein they try convincing each and every customer in order to give them a call to action. So, Marketing basically is, appeasing the customer in a standard format.
The Second Type, as we all know today is Digital or Online Marketing. Online marketing is the most widely used today. Even shopkeepers indulge in this method as they advertise the facilities and products provided by them on the internet to attract consumers. Fortunately, today the entire world is on a single social media platform which makes us so close to people that connecting across the globe is no longer a concern.
However, why should you market your facilities, goods, and services?
· For Increased Recognition!
When you market your services out there in the society, your brand, company, or shop receives recognition and interest which eventually attracts more and more consumers towards your business.
· To Make Sales!
Of course, this is intertwined with the first reason because when you receive recognition, and when your business blooms on social media, you are likely to avail benefits in the form of sales. It’s just that the correct form of marketing is required to appeal to customers.
· An Opportunity To Learn From Other Sources!
By this I mean, you get a wider opportunity to sneak into your competitor’s social media profile without the fear of being caught and maybe learn some of the interesting ways of marketing. Don’t worry! You aren’t stealing their marketing strategies because marketing as a general concept doesn’t accentuate plagiarism since most of the strategies are practiced by all. That’s the beauty of online marketing!
· An Opportunity To Learn The Desires Of The Mob Easily!
The best way of Marketing is to learn more about the problems your customers face and to understand their desires. Through Online Marketing, it gets easier to read the reviews of people on a certain business platform and acquire knowledge on the same. You could directly message people and speak to them regarding their problems or create surveys and distribute them to your contacts to learn more about them. This is because, Marketing requires a good understanding of your target audience as to what issues they face and what solutions do they expect to them. Isn’t Online Marketing amazing?
· Availability Of The Creation Of Various Blogging Sites And Other Websites For Developing Free Content!
This is the “luring” section of Marketing which decides the future of your business. This is true marketing through your content. By creating free content, be it in any form: educational, entertaining or testimonials, you try to transform the suspicious buyers into interested customers by providing them the call to action. This is the actual step of Digital Marketing. Just like you welcome guests at home not without your house address, similarly your website is a station or address of your business as to from where exactly viewers are to learn more about you! This too, is made easy by Digital Marketing which helps create this station for you!
· An Opportunity To Analyze Your Business Performance Easily Through Certain Applications!
There are certain interesting applications like Google Analytics that help you monitor your performance. This application helps you understand the higher amount of purchases from a certain social media platform on the basis of which you could decide the acceleration of the creation of free content on that particular platform.
There are certain other Google Extensions like Keywords Surfer that help you keep track of the highest searches of a particular word which you could use as a business name or maybe for your free content. Another mind boggling application is Google Trends that helps you keep up with the trend in the market since all you’ve got to do is search for a word in the search box and voila! A complete stats on the amount of searches in particular cities appears, on the basis of which you could decide the admittance of a specific word for your free content. After all, more the searches in your city, more the possibility of content based on that word being viewed. Popularity counts, doesn’t it?
Thus, I would conclude stating that Marketing is all about selling your commodity but not before making it known to the consumer. When, it comes to online marketing however, you not only make your product known, but also the company or brand you own, in order to make purchasing a comfortable task for the customers. Another step is involved here because of the invisibility of online marketing because of which people tend to have trust issues over the genuineness of a company or brand. That is exactly why, Marketing online requires more persuasion and evidence of worth!
“Dreams reach their final destination when executed.”
Amatullah P.
What exactly is Execution for you? A dictionary nerd would give the perfect definition of it but the ‘Dictionary of Business’ has a completely different meaning altogether. Let’s begin with the standard way and get you imagining!
Till now, we made you analyse the aftermath of building a company but this story will drag you into that internal process of thought!
It’s been a struggling journey all along. You are broke and want some source of income which is quite obvious. That is when your company is born because it has started occupying some space in your thought. Now, you plan towards executing its existence in the society. Of course, you don’t begin with that company motive in head. The first thought is always to go for a job wherein you receive ample experience from which you can learn and set up your own business. Let us consider that you are ready to begin your own company which means that you will now have to execute your motive. Executing here doesn’t simply mean initiating. Execution includes the proper steps you take into getting your company a success! Of course, you are not required to become an overnight news sensation. All you need to do is, just take the correct steps towards your company.
Execution means employing eligible employees for your company, being updated with the current market trends and coming up with suitable services, efficiently marketing your goods and services either through social media or any other network which is in exquisite demand during the given period of time! All the steps that you take which would guarantee success of your company come under the umbrella term Execution in business. Coming up with customer attractions like discounts, giveaways, buy 1 get 1 free offers are examples of perfectly executing your business in the smoothest way possible! You want people to buy your products and these attractions are sure to get the flies in the trap! Of course, the word ‘Trap’ shouldn’t be literally considered here because you don’t want to impose your services on people rather make them opt for those willingly and with love. That’s exactly why, Execution as a concept turns out to be handy!
The example of KFC has been discussed in the earlier article as well. How it started with the sale of chicken and became a widespread branch including more variety in food items which is the way they executed their business to make it run for a long long period of time. They considered the needs of people and came up with convenient offers to keep fuelling the company. Effective planning in short, is what we term as Execution. By this, you are not expected to lay down a prospectus with phenomenal ideas, all clashing into one another, making it difficult for you to decide! You are not expected to stretch a wide sheet of paper and jot down ideas from different sources. It’s because experience teaches you all but if you are a perfectionist then you are free to do so. There is no obligation in the negation! 😂
By now, you must have understood the key to effective functioning of a company which lies in the way you run it- Execution. Yes, execution is similar to initiation. Yes, execution is beginning the task but it also carries a deeper meaning wherein the way you begin that task, too is involved.
“If you think you’re too small to have an impact, try going to bed with a mosquito.”
– Anita Roddick
When we begin a business, we surely do have a target audience in mind be it local business or a huge global company. Let us consider an example of a local business here, like the sale of school wear which would include children as your target audience in the age group 6 to 14. On the basis of this data, you abide by the norms of a particular school which specifies a dress code which you consider during sales.
However, if your business is concerned with random clothes for children, then you have the freedom to analyze the patterns and designs modern children would prefer. You would understand the current market trends with which today’s children flow. In short, you will try to delve into the psychology of young minds through various mediums be it surveying, interviewing some children in person, or market researching that is checking out your competitors and observing the ways they receive traffic!
Why do you do all this? Perhaps the common answer would be to sell your commodities. But before that, an important step is usually missed out- Impact! We do say that by advertising our services people would purchase our goods but the chain includes another element. Advertising – Impact – Purchase!
There are times when even after advertising their services people aren’t satisfied with the results. That is because your services haven’t left that deep an impact on the audience. With impact comes value. Let us consider our own psychology. When do we really appreciate a service and go for it? Is it just because of its attractive advertisement? No. Only when the service seems beneficial and leaves a positive impact on our minds, do we value it and decide to try it out. That is exactly why, every business tries to prove its genuineness in business so as to leave a good impression on the mob out there!
Leaving an impact means getting into the depths of human psychology and the current market needs. Checking reviews of your competitors and coming up with services which they couldn’t, can create a good influence. So, one can say that uniqueness and impact go hand in hand. However, human psychology as an element is added in the chain. Of course, you can create a unique service but what good is it, if it can’t satisfy one’s desires? A point to remember is that, services leave an impact when more desires of people are met. However, later customer satisfaction too matters, that is the way you treat your customers. That would determine the quality of your services which would be the aftermath. Impact however, is significant in compelling people to approach you through your creative banners all over social media! Impact puts your advertisement to action! Its’ a mini but extremely effective call to action!
Some businesses still work but they receive fewer customers who would be interested, which means that partial psychology has been taken into consideration here. One must usually go for a generalized preference on part of people instead of delving into a portion of it, to gain a good surplus! For instance, a shop selling real gemstones may receive partial response while a shop manufacturing rings with gemstones would definitely appeal to the mob because it adds value and utility to the product.
Limitations and restrictions in services that cover a specific area or gender of the society may not receive that good a response. For instance, a Men’s wear shop will fetch limited customers as opposed to a Unisex clothing shop, won’t it? Absence of limitations or restrictions too leaves a positive impact on the audience.
A Shopping Center is a perfect example of diversity in choices because it offers no restrictions! Various shops sell varied items that grab people’s attention which is the reason malls are always crowded!
Thus, Impact and Value get along well together. They are inseparable and besties forever! When we value something, it definitely has impacted us somewhere in our mind which is forcing us to try that particular service or product out! Thus, the responsibility of a business owner is to arouse this attraction towards a particular service or product in the minds of potential customers by following the given chain:
Consider Human Psychology- Introduce The Service- Effective Advertisement- Leave A Positive Impact (which eventually creates Value)- Have A Successful Sale!
“Business is all about putting oneself in the customer’s shoes!”
– The Laconic Writer
A New Customer is like an Angel who visits you with Nectar (Money) 😉 However, these Angels lend you their time when they consider the conditions with you and your company as comfortable and trustworthy. In short, these Angels need to be pleased just as we devote our time in prayers pleasing the lord so that he would fetch us some customers. Your prayers are answered because we will be revealing the ways of pleasing your customers and making them approach you. After reading this, you should gain some confidence in effective customer satisfaction services.
Customers approach you through two possible ways: Either they read about your services and felt tempted to try you out or they were told about your impeccable quality of services and thus, this good feedback made them trust you. The former case needs more creativity because in that vast section of content, you want your advertisement to be noticed, either through digital or print medium. Thus, you may have to work on uniqueness to stand out. The way you present your ad matters a lot. Use beautiful and stunning colours in case of print medium while digital medium would demand creativity in the message imparted. The latter case however, includes good customer service and high quality delivery of the same which would incline the customer towards you and force them to generate sweet words regarding your services to others. In the process, you not only get a regular customer but also an appreciating puppet! In short, customer pleasing is all about standing out and being on top of the competition. This is the first stage of customer pleasing before they enter and alight on this journey with you.
Moving to, after they get aboard and select you as their messiah over all other brands.An important point here is, that a business owner mustn’t take regular customers for granted. Just because they visit you almost every time, their importance in your company shouldn’t diminish. Most of the times, people tend to pay more attention to the newly arriving set of customers instead of the regular ones and thus, lose them in the process which isn’t a smart move. Also, since they are your family customers by now, make sure that you treat them with discounts and interesting attractions in an attempt to show that they matter. It is because these regular customers can scatter golden gossiping words that could uphold your company and its services. Regular customers should be your priority because they are responsible in fetching you a fresh set of customers. Attend them first and be extremely courteous to them so that they can, with the power of words, fetch you more regular customers. Of course, making regular customers requires that perfect attitude which should pass right through their hearts.
Interact more with customers so that they don’t feel left out and ignored. However, interact with patience and love so that they don’t get offended with your remarks while leaving with a bad impression which too, with the power of feedbacks, could ruin your business. So, remember to take careful steps in business.
Business is all about being friendly and honey coated! Dip your words in honey and sugar syrup before opening your mouth. Be lenient and patient when it comes to disclosing your services because customers sometimes tend to simply inquire without purchasing. However, a businessman shouldn’t have that myopic perspective of entertaining customers who would make a purchase and ignoring the ones who won’t. As stated earlier, every type of customer is important and shouldn’t be taken for granted because the customer may be testing your patience and estimating the quality of your services through your behavior. At times during such, patience is the key to success.
Introduce attractions like giveaways, buy 1 get 1 free offers, sales, discount coupons, lucky draw competitions, limited period offers etc. to grab attention of your customers. However, remember to set a reasonable rate of your products and services when pricing so as to make it seem appealing. When beginning your business, remember to have economical pricing since you need customers to start with, and after gradually experiencing a hike in the same, slowly but steadily increase the prices at a turtle’s pace. You don’t want to annoy your regular customers with inflation! 50 pounds shouldn’t escalate to 60 pounds in one go! 50 pounds should be increased to 52 pounds in two months and then gradually reach 60 till the end of the year. In fact, that’s what I would do. This is a great strategy to avoid terrified and annoyed customers whom we don’t intend to lose. Nobody wants a downfall after all and the customers too would understand that a hike in prices is obvious by the end of the year! So, be strategic and smart working when it comes to business.
In short, Business is all about honey coated words, excellent customer service, using attractions and benefits to show that customers matter, maintaining good interaction, and possessing the uniqueness to stand out!
“Your smile is your logo. Your personality is your business card. How you leave others feeling after an experience with you is your trademark.”
– Jay Danzie
Salut! Let us first discuss the evolution of a perfect company. It starts with the owner’s hard earned money (through different sources of course 😉 ) singlehandedly. With growth in sales, the owner feels the need to have assistants to help him out which encourages him to hire a few eligible ones. They are so eligible and proficient that the company keeps experiencing surplus which fetches high amount of customers until it becomes a reputed brand to generate regular customers. However, the owner realizes that apart from his regular customers, the new ones weren’t bothering to choose his brand. Then, he shapes his services in a way that distinguished his company from the competitors. What do you think did he do?
He used ‘Creativity’ which is so essential in business if you wish have an edge over the others. He creatively increased the convenience in his services thereby attracting larger audience.
KFC or Kentucky Fried Chicken for instance, originally dealt with the sale of chicken and now surprisingly includes burgers, softies, cold drinks, and other finger licking attractions. Why do you think did they need to evolve? KFC originally was started by Colonel Harland Sanders on a small scale but as his popularity increased, he transformed to a brand which is so high in demand today. Customers make a brand. However, to get a variety of customers apart from the regular chicken friendly ones, they decided to assign variations into their services which includes burgers, soft drinks, softies, mousses and what not!
Creativity in business demands cooking up interesting services from the existing ones. In short, coming up with variety from a single theme! For instance, the above example where an eatery for chicken evolved into multiple scrummylicious items!
Convenient services avail more benefits for customers. That is where creativity comes into the picture. How well can you craft convenience in your services without imitating your competitor? How well can you observe the convenience policy and services of your competitors and frame an entirely unique service which could fetch great surplus? Which services would have a greater demand and how will it be unique from the competition? If you master the above questions by coming up with a suitable answer, then your business is fully secured and benefits are awaiting you!
Why do you need to be unique though when people are more attracted to the common services? People normally think that common services send Express posts to customers thereby inviting them faster than usual but they fail to contemplate over the fact that they aren’t alone in the market and that their competitors are like sharks who won’t let them survive!
That’s exactly why, we yearn for creativity. Everybody wants to go for a unique idea that would have no competitors because attacking or imitating the services of your competitors will only damage relations and may make matters worse! In a fit of rage, your competitors may not allow customers to reach out to you and may act as hitchhikers in the way by showing your customers directions towards their company instead of yours! They may badmouth your services and show your weak side to the mob. The extent of enmity can’t be predicted because nobody likes a “Copy Cat”.
Thus, one can conclude stating that Creativity is all about understanding the changing desires of the mob or the market trends and to subtly begin including a variety in your services or fine tune the existing ones with amazing facilities that offer whole lot of conveniences!
“Competition is a good thing; it forces us to do our best.”
Nancy Pearcey
Since every aspect in life has two angles, competition too can be considered in the positive as well as the negative sense. Mostly, competition is used in the negative sense which is the reason most of the businesses end on a short note. Thus, we will be learning a positive sense of this word in today’s article.
The term becomes negative when you resolve to imitating the procedures followed by your competition. As discussed in earlier articles, a business needs to stand out for which uniqueness is quintessential. Thus, blindly following the footsteps of your competition isn’t going to help. Also, focussing merely on your competition and their profits isn’t the right move because that diverts your attention from the possible surplus you could generate. In short, avoid opening up an encyclopaedia of services offered by your competition just so as to match their ability because that isn’t possible. All have different capabilities and varied ways of thinking. Perhaps you could do better than the competition and in order to believe yourself, lay aside continuous inspection of the competition. Let us understand this better.
For instance, a company selling electrical appliances and will of course have competition because one can’t possibly come up with a business extremely alien to all, owing to the desires of the mob. Thus, competition persists because we need to consider the needs of the population on this planet and arrange for such services that would benefit. Uniqueness must come in the way we exhibit or present those services.
Getting back to the story, you are receiving good deal traffic but are occupied in considering the competition. You’re trying to get into their good books so as to know more about their ways of introducing and presenting the services. However, while you are busy understanding your competition, you failed to comprehend over the fact that you could understand the psychology of the customers and list their desires thereby coming up with a unique form of exhibition of your services. In short, you lose access to creativity when you are busy imitating which certain businessmen term as ‘taking inspiration’. A point to be noted is, that inspiration means simply learning from the competition and coming up with your own unique form of services while imitation is looking up services provided by the competition that seem to best appeal to the mob and trying out the same! Most businessmen resort to the latter but coin their efforts as former!
Yes, there is a possibility of better inclining towards the latter because we feel that more customers would be attracted to us as well, as they do to the competition. But a point that we miss out on is, that if the customers have already tried that way out, why would they be interested in yet another company offering the same format with no particular speciality or uniqueness in its services? Also, customers remain glued to the same company for ages owing to the trust and genuineness they feel towards that brand which is the reason, they wouldn’t actually be interested in trying out a new brand with the same level of services. Why take the risk and opt for a new brand with same manner of exhibition of services when the old one does the trick? That is when uniqueness comes into the picture because your aim shouldn’t be to snatch the customers of your competition which is a tedious task and may gain no possible results. Instead, your aim should be to gain a new set of enthusiastic customers for yourself. Don’t go for Renaissance in business that is rebirth or revival of your competition. Go for something unique that people would be excited enough to try out owing to the way it functions.
Thus, competition should be taken in a positive sense. Take inspiration from them. Capture some of their bonus points that help them and develop your business with creativity on the basis of that structure. In short, use your competition as stepping stones to success! Also, competition can help you grow vividly because it helps understand updates of market trends which keep changing and are visible in your competition. By closely observing the same, you could flourish your business and step by step, move further than your competition not by imitating them but by personal creativity. The competition would neither blame you for stealing their ideas nor would you feel guilty of being a copy cat! So, be yourself and unique in business to ensure additional bonuses in the future!
“Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers there is no company.”
Connie Elder
An exciting endeavor is to have your own business and company. At first, you start with its services all alone. When you grow gradually, you employ staff to help you out. A company receives its prestige with the amount of staff in it because people usually estimate a company to be ‘big’ because of the amount of people working in it and also because of its quality services that attract a plethora of customers! The amount of people working in it signifies the economic condition of the company which acts as a step towards effective branding! However, this doesn’t imply employing all types of unskilled labor just for showing off your prosperity! Of course, you require skilled individuals to inflate the balloon of prosperity because they would be representing your company. You don’t want a bad impression of your company and its services because of certain amateur employees who would make you lose even your ‘family customers’. When I refer to family customers, I pinpoint towards the regular ones who never fail to pay us a visit and always prefer our brand over the other!
Creating such regular customers requires a great deal of time and patience because you are expected to reach the core of their hearts and win their trust. How will this happen? Surely, by establishing friendly relations with them, solving their queries patiently, providing them the best quality services, interacting with them, being available at all times, and offering to solve their difficulties while using your product or service.
What if I tell you that these qualities could be assigned in a single person who could take this position and help you set things straight? Yes, you guessed it right. The Customer Service is a great initiative to establish and maintain all of the above qualities of your company. The goal of any company is to create convenience for customers. Customer Service is the greatest convenience you could ever offer because the genuineness of your company isn’t under threat and people feel free to interact in a friendly manner conditioned to the personality and skill of your customer service!
If your company isn’t prospering despite having this service then ask yourself and provide a Yes or No answer to the below questions to arrive upon a conclusion!
Is your customer service timely?
Is your customer service friendly?
Is your customer service patient when dealing with consumer problems?
Is your customer service an extrovert with bold orating skills?
Is your customer service having a high pitched and audible conversational tone?
Is your customer service fluent in formal talk and good in vocabulary?
If the answer to all of these is a big Yes, then you are currently on the safe side but if, even one of the questions has No as an answer then expectation of heavy gains from the company must be deflated! A customer service needs to have all of the above qualities to ensure success, reputation, brand, and image of your company in the market!
Let’s consider our own experience. Vodafone would be a good example to go on with.
Imagine that company without a customer service. Would you ever go for their services? Whenever we have network issues or balance issues, we instantly phone the customer service for help and they update us regarding their recent development due to which perhaps the issue has occurred. Now, what if there was no customer service? We lose our internet connectivity suddenly for hours together and have nobody to confront to regarding the same! We feel helpless and impatient without internet because the world can’t survive without it today. We have nobody to ask regarding this and after encountering such issues several times and with no possible interaction, we decide to leave the company and its service once and for all!
So, that’s the beauty of Customer Service. They help maintain good interaction with the consumers which is so very essential when handling a company! Customer Service acts as a mediator or a link between the head (CEO) and consumers. They have the authority to speak on behalf of the head or CEO and transfer calls to the CEO for the consumers, if needed!
That eases some of your burden as a boss, doesn’t it? After all, a boss has several other affairs to look after, like trimming and shaping the services of the company in accordance to the desires of consumers through online surveys for which mailing lists are vital. That too comes with its own hefty steps. Creating a website and providing a follow button while allowing people to jot in their addresses or creating surveys with mailing facility at the end while enquiring regarding the problems of consumers. Since, digital marketing is so great in demand today, one can’t possibly ignore these pivotal steps in the process and compromise with the reputation and smooth functioning of one’s company!
That should explain the Importance of Customer Service as a whole. So, if you are the CEO, work on the services that you offer while your Customer Service responsibly blurts those services out to your consumers while maintaining effective interaction! Unity is strength, isn’t it?
However though some of the answers to what customer service means to you are subtly a part of that long paragraph above, let me provide a brief list of answer samples that could help nail your interview!
Amazing Customer Service is like receiving an additional dollar from your parents as a gift or that extra icing on your favourite cake! Good customer service makes the customer enthralled with your honey dipped marketing as they start feeling sweetness being overloaded!
With Impeccable Customer Service, you are one step away from evangelism marketing.
Customer Service is the art of effectively persuading the customer into always preferring you over the others. That’s exactly why, the first impression of your customer service would decide the return of your customers in the future!
Customer Service is like holding a magic wand and pulling the customers in a state of trance so that they are completely convinced of being your regular or family customers!
Great Customer Service is associated with the feelings of gigantic loyalty and ethics inclined towards your job and clients! Thus, customer service is an ethical mannerism of mesmerizing your customers!
Customer Service is considering your clients as guests and paying them hospitality in the most respectful manner as possible.
Customer Service is actually like coining customer rights and accepting fundamental customer service duties oneself wherein customers’ rights and your duties can’t be violated!
Customer Service is like laying out your resume during an interview wherein constant frustration and nervousness prevails pondering over whether or not our work will be approved.
Customer Service is like giving a competitive examination wherein your answers would determine your marks.
Customer Service needs to be relevant and interesting. Thus, it is the medium of customer satisfaction wherein you don’t fail to reveal the additional perks your customers are exposed to!
Ever seen the advertisement of Oreo cookies being dipped in milk? The ancillary concept of a glass of milk is that efficient customer service which compels and tempts the mob to definitely try the cookie out!
It isn’t necessary to appoint extra staff for customer service because the owner is enough to introduce his services or products in a creative manner so as to indirectly highlight the benefits and the reason for customers to always grace his arena of the ‘best available products’.
Customer Service is like getting your customers ride the giant wheel of words so as to help them enjoy the amusement park of your business to their fullest!
Customer Service is gently abutting the customer’s heart through cupid arrows of words thereby making them fall for your services.
A service that shows a complete disclaimer of the quality of your brand or business. It’s the major factor in helping customers decide whether or not, you are worth their expenses!
Customer Service is like that short trailer which effectively covers the interesting parts of your business in order to bond and attract customers towards checking your business out entirely. Of course, if the trailer is amazing one can naturally assume the movie to ace the theatres!
Customer Service is like dropping before the customer, a transparent veil that only allows partial vision with regards to mellow and patient wordings!
Customer Service is making people blindly trust your commodities so that no finger be pointed at the quality or making of your products and services! Humans have a myopic vision with respect to shopping which makes them easily trust the value of a commodity if a dozen sweet words are shot at them which is why, customer service comes in handy, making it simpler to generate a surplus.
Customer Service can be compared to the clouds wherein fluffy and picturesque words float about the vast sky of your business to make it look genuine and impressive.
Customer Service is a term coined for genuine, honest, patient, committed, devoted, and determined approach towards your business and clients. In short, the collection of perfect ethical behavior is a simple way to win your customers’ heart because the quality of your services is solely based on the characteristics and attributes you exhibit.
Every one of us loves a wee bit of flattering and advice. Customer service does this job. However, along with a few flattering remarks customers also require help with selecting the most suitable product or service according to their personality and budget. During times as such, customer service comes to the rescue wherein we, as businessmen patiently advise customers to opt for the right commodity on the basis of their need.
Customer Service is like accepting a little amount of your favourite creamy cake and offering a whole lot to the customer to create a grand impression in their hearts!
Customers are satisfied when you are with your duties. Thus, customer service is understanding that your job is to impress a hell lot of customers through your sweet words no matter how many attempts of profits fail initially!
Customers come out of the blue. Customer Service is like military training wherein one has to constantly remain alerted of the next approaching client as well as prepare oneself for the most satisfactory interaction every single time.
Considering the word Customer Service closely, one can figure that it actually is a service which means treating every customer equally without any bias or enmity and composing truthful and honest words from which you vow to never back off!
Thus, I would conclude stating that customer service is a highly dignified job wherein each and every customer is given careful attention thereby not disappointing them. The better your service, the more customer satisfaction can be guaranteed, and the better surplus can that particular company experience. Customer service thus, is that quintessential morality that you exhibit in order to win the hearts of your clients who would in turn fetch you potential customers with their precious feedback. Of course, one shouldn’t request customers to recommend their business to others. Why not leave a lasting impression with the quality of your services instead so that good feedbacks automatically drop from their mouths? In short, customer service focusses on the quality aspect, the way you interact and not the amount of words you chose to interact. The perfect marketing skills that you used in an ethical manner and not the incessant blabbering simply praising the product. Why not from now on, focus more on the quality aspect of our services rather than trying to thrust our commodities at a rapid pace without even trying to fine tune our services to emanate customer satisfaction? So, let us work with love and show the same to our customers so that they definitely feel the need to revert.
A Slogan is that ornament which accentuates the beauty of your Brand Name by evoking emotions towards your services and company. Let us understand this statement with the help of storytelling format.
Your company is all set. You have decided on the services you would offer and on the basis of that, you have come up with a suitable brand name that would surely appeal to the mob out there! But, what if we add a cute slogan that would briefly explain your services or your way of delivering those services? That’s when you think of a Slogan which represents your company. Thus, it can be considered as a symbol that accentuates your services thereby making it easier for people to remember your brand visually that is, through your Logo and verbally through those brief subtle words that give an interesting image to your company.
That’s the reason, a slogan needs to be written well because it can leave deep an impact on the audience and can make them emotionally attached to your services. In short, one can consider a slogan as a Melodramatic Weapon that straightaway targets a customer’s heart! Of course, how you deal later with your customers too guarantees the image of your company.
Slogan as a Weapon!
A slogan needs to provide that warmth to the customer! It must possess that X factor or creativity. You want the customer to feel comfortable enough to work with you which should be very strategically highlighted in the slogan. All of this in just a couple of words? Yes, that’s what makes business a tough job because one can’t compromise with creativity since “Uniqueness is the Key to Successful Business.” Taking inspiration or copying other slogans wouldn’t be that eye catching or impressive enough to draw customers toward you! For instance, a Digital Marketing agency can use a slogan like, Guaranteed Creativity and Commitmentor Trusted and Reliable Online Space For Allwhich very subtly reassures your genuineness as well as helps people tag you as an appropriate platform that wouldn’t indulgent in fraudulent prospects since we all know, how difficult it is to simply trust anyone on the net today!
Comfortable Customer!
For instance, you own an eatery for which a good slogan could help. Let’s consider, Paula’s Creamy Junction selling cakes and all other creamy delights which would definitely be enhanced with a great slogan that would directly target the mob. A slogan like, Awaken Your Taste Buds or Indulge into Heavenly Delights would make people tempted and attracted towards your services.
Tempted Customers!
The slogan thus, explains your services with emotions which is necessary to awaken generosity and genuineness of your brand which people consider before trying you out! Also, slogans can sometimes explain the way a company imparts its services. For instance, a slogan for the same eatery could be, Crafted with Love or Hand Baked with Love which explains your intentions and method of preparation in short.
Some slogans use philosophical ideas like, Being Dedicated Always or Upholding the Customer Always which too, attract customers since people who resonate with your ideals or practically love them would willingly take a step towards you!
Reassuring its Presence! Let’s Go Dine 😉
However, selecting ideals and remarks for your slogans that would resonate and appeal to a wider section of the society completely depends on you, since nothing can be done without research. Interviewing people, having online surveys, emailing a few for their opinions, consulting your near and dear ones like colleagues or friends for ideas, could work. If most of the people adhere to a particular ideal and would appreciate seeing that in a company’s slogan which hasn’t as of yet been used, then make sure you grab that opportunity! Of course, be nice to your near and dear ones who come to you as customers initially through your slogan so that they can, with the power of feedbacks, get more customers for you!
Thank You For Your Precious Time (which I suppose wasn’t wasted with this enlightening article) 😉
Eduindex News 
You must be logged in to post a comment.