An eye-catching copy is guaranteed to pull in customers for your brand or product. But possessing good creative writing skills is not just enough to create interesting copies. Here are a few useful tips to keep in mind when writing a copy:

Don’t Miss Out on Research:

Before you start your work, do not forget to read and find out as much as possible about the product, brand and target audience. Have a clear idea regarding the objectives of the company and the benefits they are offering the consumers. Who is your target audience and how would this product or service solve their problems? Gather information about the target audience demographics – their age, job title, income range and other general information. Create a profile of a typical user persona and use it to guide you in copywriting.

Bring in your Unique Style and Tone:

You want your copy to grab the attention of the audience and potential consumers. For this, your copy needs to have its distinct tone and style. Prior research on the audience and company also helps you decide on the tone of your copy. Brand personalities would have to be taken into account when writing the copy. This means the copy of a high-class premium brand like Titan would need to maintain the classy, refined style while brands like Zomato adopt a friendlier, humorous approach.

Focus on your UVP:

One of the most important things to highlight when advertising a product or service is its Unique Value Proposition (UVP) To get ahead of your competitors, you need to communicate to your audience exactly what sets you apart. This is the brand’s UVP. It should be included in the copy, explaining to the audience why they should choose your brand.

Keep it Concise and Short:

While including everything needed in the copy, make sure that it doesn’t get too wordy or lengthy. You need to get the message across as quickly as possible, so making it longer would only make your customers impatient and eventually lose interest. Having a short attention span also means you have to use simple, uncomplicated words which people would find easy to understand. Including unfamiliar words and jargon would simply irritate the readers. Too many adjectives and imperatives should also be avoided. Filling your copy with a lot of meaningless adjectives which would also require the audience to take extra effort to understand the meaning is not recommended.

Prove your Claims:

Providing proof for your claims with significant data can be useful in building credibility and trust in the brand. People tend to believe a familiar person or even a celebrity when they talk about how useful a product has been for them. These proofs could be presented in the form of customer testimonials, facts and statistics, case studies and success stories. But avoid making the testimonials appear too sweet and sugar-coated. Also, give specific numbers when presenting data and statistics.

In the marketing and advertising sector, the text that forms a part of an Ad is known as its copy. Copywriting is the process of writing this text. Copywriting may be found on paid Ads, brochures and even on Website pages. The primary objective is what differentiates copywriting from content writing or content marketing. While the goal of content marketing could range from education to entertainment, and awareness, copywriting is mainly focused on making sales, getting people to talk about the brand, and taking the desired actions. The copy should communicate the features, price and values of the product in the quickest way possible.

Here are the different forms of copywriting an aspiring copywriter could get into:

Brand Copywriting

Also called creative copywriting, brand copywriting deals with creating copies that distinguish a brand or company. It is aimed at getting people to recognize a brand with their unique copy, developing strong emotional attachments. Brand copywriters create copy for commercials, posters and jingles for brands. Some popular examples include Nike’s tagline – “Just Do It”, and popular jingles like “I’m lovin’ it” by McDonald’s. It aids in developing brand recognition and brand memory rather than just competing with other brands.

SEO Copywriting

In this age of 24/7 internet and eCommerce, SEO (Search Engine Optimization) is a must-have element. SEO copywriting is all about creating copies that help you get ranked highly on search engines. The copy should be attractive, offering value to readers while also mixing in essential keywords and phrases. A healthy amount of keywords ensure that your blog or web page is visible quickly on search engines, driving traffic to your work. Blog posts, copies of web pages (home page, landing page, etc), articles and product descriptions are forms of SEO copywriting.

Social Media Copywriting

This form of copywriting deals with creating attractive posts for brands on social media. A brand can have profiles on various social media platforms like Facebook, Twitter, Instagram, TikTok and LinkedIn. A social media copywriter attempts to engage its customers through its content on these pages. The aim is to make the brand memorable. The copy would have to suit the style and tone of the social media platform it is posted in. This means that a copy would look different on Facebook and Instagram. It helps reach out to potential consumers and get them to visit your store.

Technical Copywriting:

As the name mentions, technical copywriting is all about creating copies that explain information related to your brand or product. The copy goes in-depth in providing useful insight to customers regarding topics like user manuals and product descriptions. This helps in building trust in the brand. Contrary to other forms of copywriting, technical copywriting tends to be more detailed and longer, usually seen in blog posts, user guides and white papers. The tricky part of it is getting the copy to be insightful while also making it simple and easy to understand. You need to have some technical experience and good explanation skills while also using simple language without jargon.

Public Relations Copywriting:

PR copywriters write copies that get your brand noticed by news reporters and journalists, so that they can spread it across various media. This type of copywriting is useful once a brand is established and you want people to remember the brand. Instead of sharing how good your brand is yourself, you get others to talk about your brand. This is generally considered to be unbiased and credible by the viewers because it would be verified and reported by a third party. Press releases and statements of brands and companies you see on television channels and social media are PR copywriting. It can be used to improve a brand’s reputation or as damage control, after something had occurred that could affect the brand’s image negatively.