Tag: socialmedia

Introduction to SEO

Introduction to SEO

Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.


What is SEO?

SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.


Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.

The Importance of Keyword Research

Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.

SEO Tools and Services

Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.


In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.

WHAT IF SOCIAL MEDIA DIE TOMORROW?

No social media for 2 years: Allahabad HC's bail condition | SabrangIndia
Image Source: google.com

Social media is a necessary piece for everyone. For many, lives without social media are unimaginable. But to the rest, it’s completely okay because they never managed to create an account on any social media platform. Social media like Instagram, Facebook, Snapchat etc are becoming popular day by day. Whether we know it or not, it is of no doubt that social media has a significant role in our life. Everybody spends an astounding amount of time on social media. It really paves a way to showcase your talent. Social media platforms like Twitter, Facebook, WhatsApp, and more help to connect people in a squint of an eye.

A ton of things can be expected if social media die tomorrow. It will help individuals to reconnect with the present reality. They will have more time to call, chat, examine numerous things, and so on. You don’t have to constantly compare yourself with people who only post things that they want others to see. They only post their happy moments on social media. So it unknowingly creates a sense of comparison in us. This is known as ‘upward social comparison’ in psychology. Bully/harassment is another common thing on social media. Getting bullied is truly horrendous, no matter if it is in person or via social media. If social media kicked the bucket tomorrow, you can be glad that you are no more a victim of online bullying.

 A few people behind their cover actually post unpleasant remarks, despite the fact that they know about the repercussions. It is much easier to unfriend or block in social media but not in actuality. Some people use social media to get to know people better. Whenever we want to know about the person, we surf through their social media profiles. It is true to an extent that what is portrayed on social media may not be completely real. But you can still get a glimpse of that person. So, without social media, you will only be able to know about them with your experience with them.

As an outcome, you may feel plenty of changes like pressure or tension to start with. We are so much concerned about what is there in our feed than about our peace of mind. However, it will just keep going for a couple of days.

You can face this beautifully. You can begin to live in the moment without bothering many unwanted things. You don’t have to worry about how you look, what you wear, or compare yourself with others. You will get a lot of time. So, you can contribute to many things. Yes, make better usage of time.

Social media has evolved communication to new heights. It can also affect your health in many ways like an obsession, stress, or emotional associations. It may also lead to depression for some. As there are two sides to anything, so does social media. But it all depends on the user at the end.

Social Media : A Social Dilemma

Recently a Netflix documentary has stirred up a lot of controversies on the usage of social media. I believe that some certain parts of our childhood went as an experiment into the growing of the technology. There was this certain period of time when all our answers were found in the libraries and not in the e- resource lab. Our minds have changed in alternative way, changing the way we think and respond.  And most importantly Concentration gap has considerably decreased for most of the teenagers due to their constant usage of phone. It has all turned us time some creature who no longer uses their brain, but just their fingertips.

Media, especially social media has turned around the way our minds work, we are no longer owners of our brain but we are its prisoners. Our minds have turned against ourselves. Sometimes we find ourselves in situations we cannot explain or relate too. It has passively affected the way our minds work. It got into our system and rewired our brain. Quitting can come up as an easy solution but for long will you quit, give up on something that connects you to everyone.

One of the major problems of using internet is that we forget to rely on ourselves sometimes. Assignments, projects are now all googled up and copy pasted and submitted, the student no longer reads a book. Even if someone attempts too, their concentration span has gone down so low that they wont be able to focus for more than 20 minutes.  Are we on the path to self-destruction? That was a constantly asked question around the world. The technology that we build is now turning against us.  The worst part of this is that we do not even realize how much of it has affected us and our mind.

A major impact social media has on teenagers is that it has wired our brains to believe that our potential lies in getting likes or comments from certain posts. Our brain functions in a way where it becomes happy with the mere likes we get on social media and it can turn into depression and a feeling of inferiority when we do not get likes. Social media creates a segregation between the rich and poor. It has become a platform where people show off what they have, this inflicts a sense of disappointment for the ones who do not own a luxury.

What makes human beings so much more different from other creatures on earth is the fact that they have a very capable and efficient brain.  Across these years from the time of humanity, human beings have grown in lot of possible different ways. Human beings had made life smooth with various inventions, it has become so easy that we sometimes simply not use our brains anymore. Life had become so easy with the push of a button that we forget the entire process that had existed once before.

A major reason why we don’t get sleep is because of the tiny screens. We spend so much time using that we no longer become aware of the time. It can cause sleeping disorders as well as eye problems too.

Usage of phones have so much impact on our lives that we sometimes cannot give it up. We can simply never quit from this technological advancement, all we can do is adjust ourselves in a way that it doesn’t become an addiction.  

Social media and fake news.

I honestly can’t remember the last time I sat down and watched an entire news program on TV. I get all of my breaking news from social media.

Social media has become the main source of news online with more than 2.4 billion internet users, nearly 64.5 percent receive breaking news from Facebook, Twitter, YouTube, Snapchat and Instagram instead of traditional media.

Most of the time, social media is as fast, if not faster, than “regular” news outlets.Social media is a powerful tool for spreading information. It reaches faster and farther than any communication method to date.

Social media can be cluttered, no doubt about that. There are far too many messages for us to take in every single one.
But, when you’re sharing a message of hope, or a post of joy, or a status that makes someone smile…it cuts through clutter. Those messages stand apart from the noise of the ordinary.

And you and I – well, more importantly, you and I and your teens can be agents of change. On Twitter. Or Facebook. Or Tumblr. Or Instagram.

So whether it’s collaborating with friends on a homework assignment, or sharing an inspirational pep talk, or posting a photo to brighten someone’s day, or passing along important news of a missing child, or anything,
Social media is powerful. Social media is information.

Let’s choose wisely what messages we spread.

It’s the age of “fake news” and gone are the days of waiting for the morning news for breaking stories or reading gossip magazines for the latest celebrity dirt.
We now have all the information we need at the touch of an app and most people now get their news information online, specifically from social media. 

However, social platforms have a control over what news and information we see. Our social media friends have become the “managing editors” deciding what we see.

An article needs to be “liked” and shared multiple times before many people see it in their feed. Therefore social media and your social friends have control over what news pieces you see and what you do not.

In a recent survey, 50 percent of Internet users surveyed said that they hear about the latest news via social media before ever hearing about it on a news station.

Many internet users will see the breaking stories on their feed and go to the news sites to learn more. The survey found 57 percent increase in traffic to news sites referred from social media.

There are also many “fake news” websites that compete for attention with sensational headlines and ridiculous storylines that tend to get shared more often due to the lack of readers fact checking or reading more than the headline. That means that authentic content is hard to come by now. In fact, fake news is actually more likely to spread than the truth.

News happens fast now. Today’s story will be tomorrow’s forgotten story. It is easy to miss things now because of how quick stories can get turned around and shared.

While having so much information at our fingertips is great, it is worth always checking sources and not taking headlines as truth. With social media as our new news managers, it is up to us to be the new fact checkers for media.

What does it take for a boy to come in lime light??

I personally think hashtags were made for a boy and by a boy.. I mean, ComeOn if you are a girl, and your account is not private.. instagram will automatically put it on a explore section..

But, for a boy to get to explore section, he needs six pack, or a very good content and lots of effective hashtags

I don’t know about girls, but pretty sure on Instagram there’s no periods for them to come into  lime light.
No offense. But being a boy it looks cliche to see someone using same body to get followers and also pointing fingers on others in real world for that same body..
I mean, wtf man!!

If the world is male dominant, then social world is all about women.

One thing I would like to answer, I know girls have got so many problems in real life that a man can’t even understand, or women don’t want them to understand. And if there two gender, then how can you think that only one gender has got problems. Man have also got many problems, and we are dealing it not transferring it on other gender.
If a  girl is not getting freedom as a boy get, then how come It’s only a problem of a girl who is not getting any freedom, it’s simple, like if you got a work to do, you will get a responsibility to and tension or pressure regarding that responsibility which you can’t even discuss because you are a man, and man don’t discuss it in front of other men and also with Women because somewhere she will be  like, I got a man who is complaining. Huh!!

I don’t know if you are actually getting it or not but there’s some reality which men are not looking and women are keeping there face on different side.

Tell me what you think about it and don’t be offended.

See yaa.

Social media: a bane or boon

Vaishali Singh

Social media is creating a sense of competence in people’s mind, and this competition is making people ungrounded, it’s becoming the major reason of mental crisis these days, amidst this pandemic COVID- 19 outbreak people are not engaged in more productive tasks and in order to utilize their energy and satisfy the curiosity of exploring life they prefer to log in to the social media applications and wasting all their time scrolling their mobile phone’s screens endlessly, but have you thought of the consequences of using of these useless mobile applications which are distracting you from doing the necessary tasks and making you lazy and feel unproductive. The way social media is affecting your mindset is horrible, the moment you wake up, you take up your cell phone, and keep checking the notifications you’ve received overnight, which is highly unhealthy for your mental health, social media is making you more like a robot and your cell phones are becoming your masters, you just keep following the notifications you receive whole the day, the over usage of social media affects your sub conscious mind and your sub conscious plays the major role in shaping up your thoughts and mindset, which is directly proportional to the actions you take to acheive your dreams, but it’s over usage tires your brain and reduces your chances of executing the important work tasks. So, this is how your cell phones are becoming the reason behind your failure, but you’ve probably heard that every coin has two faces similarly it’s up to you that how you use something whether it’s your cell phone, the internet access you have or your social media account, if you use it to fulfil your purpose, to acknowledge yourself, to educate yourself, to fulfill your dreams then it can play the role of BOON in your life but if you use that same cell phone, that same social media just for passing the time, reading the memes, reacting on the posts endlessly, watching the comedy videos, in simple words, (seeking the temporary pleasure) instead of utilising your time in executing the important tasks, then it can become the BANE of your life. You won’t realise it today, you will notice the outcomes of your actions overtime and only then when you’ll notice your actions keenly. Now, while reading this blog post a question would definitely arise in your mind and that is, what can you do to prevent your life from getting controlled by the social media, the answer is very simple it’s impossible to change your life overnight, but the continuous efforts you put overtime can help you to change your life for better, now you have to make a proper schedule and would have to set a goal for yourself that will keep you motivated, just uninstall the unnecessary applications and data from your mobile phone, and start working on the path of your dreams right away.

https://www.pexels.com/photo/iphone-technology-iphone-6-plus-apple-17663/

Let’s treat social distancing as saadhnaa!

Among the numerous holy people who have showed up in Tamil Nadu, Ramalinga Swamigal, prevalently known as Arut Prakasa Vallalar, stands apart as an otherworldly pioneer with a distinction. He established an all inclusive religion, where no human is segregated on the ground of position, shading, or statement of faith, where God is seen as Jyoti, the brilliant light. His way of thinking, called Suddha Sanmargam, way of immaculateness, truth and flawlessness, depends on all inclusive fellowship, where harmony, generosity and congruity win. He held up specific standards and qualities which he explained in his melody, ‘Thiru Arutpa’. He supported three straightforward ways for an existence of complete satisfaction: pasithiru, thanithiru and vizhithiru – remain hungry, keep up separate and stay alert.

Remain hungry: It doesn’t mean going without food, which is the imperative wellspring of vitality. It implies that one ought to stay away from food every so often and in this manner offer rest to the stomach related framework. The Krishna sanctuary at Guruvayur watches ‘Ekadasi celebration’ consistently when fans keep away from ordinary food. Great wellbeing is controlled by the nature of food that is satvik in its immaculateness, sustenance and equalization. On the off chance that the amount is more, it would prompt inactivity and the journey for information would lessen. Starving for some time would reduce the inclination for sense satisfaction.

Vallalar who is additionally a recognized doctor, specified the sort of food one ought to embrace and the sort of food one should dispose of. Obviously, moderate dietary patterns and solid food would make great obstruction power in the human framework, boosting its insusceptibility.

Look after separation: To stay alone doesn’t mean being completely disconnected from the world; it just methods keeping a good ways from the world. Indian holy people and sages constantly depended on lone spots like woods and wildernesses since they discovered tremendous incentive in social removing. The demonstration of removing oneself from different contacts and being ‘one’s own Self’ accept significance and desperation in the present basic circumstance.

We are so fascinated in different human exercises that we deny ourselves many ‘delights’ like being separated from everyone else, reflecting upon ourselves and mulling over. Our brain has an inclination consistently to turn towards the outer world; subsequently social removing is a chance to divert the psyche to our own source. It is a chance to go further into the truth of our own Self, liberated from the antagonistic impact of the world.

Stay conscious: When an individual gets up from bed in the first part of the day, he thinks he has woken up. As a matter of fact, he has woken up just to the domain of his body and brain. He has woken up just to familiarity with the pictures of the world. He truly awakens just when he comes out of the complexities of his body, psyche and mind and understands his actual nature.

At the point when a horrendous ailment like the novel coronavirus strikes mankind, it ought to be an event to contemplate over the emptiness of life and the purposelessness of material qualities. Events like this should provoke the person to consider over the inquiry, ‘what is genuine?’ This is the time he ought to tune in to the call of the Lord of Death, Yama Dharma Raja: “Emerge, Awake and arrive at the way appeared by the holy people. ” (Uttisthata Jagrata, Kathopanishad 1-iii-14). Maybe, Arut Prakasa Vallalar’s lessons have never been as legitimately pertinent to humankind as they are currently.

Reality of life trapped in social media.

The irony with social media is that it has affected most people in the exact opposite way. The general public has become less social than ever before. What everyone does nowadays is just looking at their phones all the time.

Social media has become the tool to compete, to portray your imperfect life in the most perfect manner. You want to post literally everything. Life has become a beautiful display of cosmetic products which are worst when used. It’s all about showing off on the internet because the world needs to know that you are the best. The norm is that you will be judged based on your Instagram profile instead of how you are in real. Well who has time to understand a person when social media can literally show the glossy life the person is leading, the last pub visited, last time they went for a run, the country/city ticket off their list, their milestones, the birthdays of their friends, the shopping they did, the TV show they are watching and you can literally watch the full movie they are seeing in the theaters right at this moment on their stories because if it’s not uploaded on insta than how will the world know they have watched a new movie or wait they themselves won’t believe that they have seen it because the whole time they were just busy capturing it to show it to the world.

Since it’s a massive competition now, You have to look flawless on social media. To capture that one exquisite picture which will be going online, you are ready to spend hours on a Diwali evening rather than enjoying moments with your friends and family because the world needs to know how you were looking. Social media can literally tell you who celebrates which festivals and where. So if you are not at home for a festival, you have to post #MissingFamily instead of actually connecting with your family and even if you are having a video call than everyone needs to look perfect and fake a smile because now a screenshot will go online. Editing is a must, you even change the shade of your arm to make it look whiter because everyone online is no less than a model.

You meet an old friend and all you do is click pics, talk about social media activities of your other friends and occasionally in between, check your new insta feed and WhatsApp messages.

The peer pressure is tremendous. This is the most dangerous thing because upon seeing the near-perfect life of everyone, the best office culture they have, the parties they enjoy every Friday, the coolest things they do on the weekends, the park they visited, the dog they liked, the sport they played, the wedding they attended and I cannot even start on the gym pictures but since everything is right there on your phone so your transition “from not getting at all affected” to “you also start posting the same shit just to show to world that yes you are also having fun” is very easy. Trust me, the things you do online due to peer pressure are higher than anything else, if your colleague is doing great things at work it’s okay but if your friend (Social Media Friend) is visiting a pub every weekend with the coolest people than you want that otherwise, you feel you are a looser.

People have created their own social media rulebook which needs to be followed otherwise you are considered outdated, boring, frustrated from life kinda person. Now is actually a high time to introduce a subject in school to teach the kids how to handle social media, How to handle the social media pressure, how it’s okay to not put everything online, how to have a life outside of it, especially how to talk to a person and have a real good conversation without checking your phone even for 15 minutes. But what about the people who are already educated? Well just learn it from your parents, they are the live example of how you can be happy even without social media.

Social media is good, in fact, it’s great but what it has become today, what it has done to people is simply dreadful. Blessed are the ones who are still not in this trap.

The biggest irony of all is that one is putting this post on social media.

Instagram Envy

Today’s world is full of influencers. What you eat, what you wear, where you go on holiday, and even what you speak is heavily influenced by social media. Although people today are smart enough to realize that it is not okay to compare yourself to other people, social media still provides you numerous opportunities to do just that.

Recall that heavy feeling in your heart when you see your friends and celebrities posting photos doing exciting things like going on long drives, attending glamorous parties, and visiting rare places. This sinking feeling is known as Instagram Envy.

Instagram is all about unadulterated voyeurism. You will not find Facebook’s messiness or Twitter’s relatable content in the posts here. Instagram is almost a photo site with built-in vintage filters idealizing your every moment. It encourages its users to create these perfect layouts of their lives, almost as if everyone is living their fairy tale.

Why Instagram Envy Happens

There is an unspoken rule adopted by the users worldwide to avoid populating the feeds with any mediocre or unedited pictures. Now you might feel that it is all about showing off to your followers, but that is not the case here. It is trying to level with everyone else posting one amazing picture after another; it is trying to feel good about yourself that you are in no way less than any of your friends. Owing to this rule, people often end up spending hours in hopes of composing an image of food as simple as a glass of coke over a dish of pizza worthy enough for their Instagram feed.

envy

The followers, on the other hand, are expected to indulge in the ethics of impress rather than confess, all the while being swept away from the sumptuous photos and chipping in with beautiful comments. Even the likes are shaped like little hearts, reinforcing in the minds of the viewers, the idea that each shot is a performance worthy of applause. Every last image is an advertisement for the self.

In a society focused on physical appearance, this is perhaps no surprise that there is an element of narcissism to Insta-bragging. People with a higher level of narcissism post more self-presented photos and update their profile picture often.

Dealing with Instagram Envy

One approach to counteract Instagram envy is to showcase love, not luxury. People who generate Instagram envy can also use the same platform to demonstrate that they understand and embrace the value of citizens of all social and economic strata by posting about them. They will gain more followers than foes by showcasing love.

instagram

Another aspect you need to understand is that living through the lens is not all bad. Social media has made us all social, without a doubt. You catch up with long lost friends in no time because you already have an idea of what is going on in their lives. But you need to accept social media for what it is – it is social and it is, after all, media. You really shouldn’t blindly believe everything you see. You learn through experience that it is better to know how to post than to boast.

Image Courtesy: Google