“Content is the atomic particle of all digital marketing.”
· Rebecca Lieb
Hello, today’s article is special as it answers the need to go for Marketing.
Marketing is the process of moving towards the ocean and getting acquainted with the fishes throughout the journey! Of course, this is just an example of personification and hyperbole for a different definition of Marketing. It implies moving forward into the market area to get acquainted with your competitors throughout the journey so as to keep learning new strategies and agendas of business from them.
There are Two Types of Marketing. The First and the most common form of it which was perhaps prevalent before the digitalized era is, In Person Marketing wherein you speak to consumers in person, to sell your commodity. However, this form exists even today and can be traced as the birth of marketing. Owners with concrete structures like shops indulge into this type of marketing wherein they try convincing each and every customer in order to give them a call to action. So, Marketing basically is, appeasing the customer in a standard format.
The Second Type, as we all know today is Digital or Online Marketing. Online marketing is the most widely used today. Even shopkeepers indulge in this method as they advertise the facilities and products provided by them on the internet to attract consumers. Fortunately, today the entire world is on a single social media platform which makes us so close to people that connecting across the globe is no longer a concern.
However, why should you market your facilities, goods, and services?
· For Increased Recognition!
When you market your services out there in the society, your brand, company, or shop receives recognition and interest which eventually attracts more and more consumers towards your business.
· To Make Sales!
Of course, this is intertwined with the first reason because when you receive recognition, and when your business blooms on social media, you are likely to avail benefits in the form of sales. It’s just that the correct form of marketing is required to appeal to customers.
· An Opportunity To Learn From Other Sources!
By this I mean, you get a wider opportunity to sneak into your competitor’s social media profile without the fear of being caught and maybe learn some of the interesting ways of marketing. Don’t worry! You aren’t stealing their marketing strategies because marketing as a general concept doesn’t accentuate plagiarism since most of the strategies are practiced by all. That’s the beauty of online marketing!
· An Opportunity To Learn The Desires Of The Mob Easily!
The best way of Marketing is to learn more about the problems your customers face and to understand their desires. Through Online Marketing, it gets easier to read the reviews of people on a certain business platform and acquire knowledge on the same. You could directly message people and speak to them regarding their problems or create surveys and distribute them to your contacts to learn more about them. This is because, Marketing requires a good understanding of your target audience as to what issues they face and what solutions do they expect to them. Isn’t Online Marketing amazing?
· Availability Of The Creation Of Various Blogging Sites And Other Websites For Developing Free Content!
This is the “luring” section of Marketing which decides the future of your business. This is true marketing through your content. By creating free content, be it in any form: educational, entertaining or testimonials, you try to transform the suspicious buyers into interested customers by providing them the call to action. This is the actual step of Digital Marketing. Just like you welcome guests at home not without your house address, similarly your website is a station or address of your business as to from where exactly viewers are to learn more about you! This too, is made easy by Digital Marketing which helps create this station for you!
· An Opportunity To Analyze Your Business Performance Easily Through Certain Applications!
There are certain interesting applications like Google Analytics that help you monitor your performance. This application helps you understand the higher amount of purchases from a certain social media platform on the basis of which you could decide the acceleration of the creation of free content on that particular platform.
There are certain other Google Extensions like Keywords Surfer that help you keep track of the highest searches of a particular word which you could use as a business name or maybe for your free content. Another mind boggling application is Google Trends that helps you keep up with the trend in the market since all you’ve got to do is search for a word in the search box and voila! A complete stats on the amount of searches in particular cities appears, on the basis of which you could decide the admittance of a specific word for your free content. After all, more the searches in your city, more the possibility of content based on that word being viewed. Popularity counts, doesn’t it?
Thus, I would conclude stating that Marketing is all about selling your commodity but not before making it known to the consumer. When, it comes to online marketing however, you not only make your product known, but also the company or brand you own, in order to make purchasing a comfortable task for the customers. Another step is involved here because of the invisibility of online marketing because of which people tend to have trust issues over the genuineness of a company or brand. That is exactly why, Marketing online requires more persuasion and evidence of worth!
“Business is all about putting oneself in the customer’s shoes!”
– The Laconic Writer
A New Customer is like an Angel who visits you with Nectar (Money) 😉 However, these Angels lend you their time when they consider the conditions with you and your company as comfortable and trustworthy. In short, these Angels need to be pleased just as we devote our time in prayers pleasing the lord so that he would fetch us some customers. Your prayers are answered because we will be revealing the ways of pleasing your customers and making them approach you. After reading this, you should gain some confidence in effective customer satisfaction services.
Customers approach you through two possible ways: Either they read about your services and felt tempted to try you out or they were told about your impeccable quality of services and thus, this good feedback made them trust you. The former case needs more creativity because in that vast section of content, you want your advertisement to be noticed, either through digital or print medium. Thus, you may have to work on uniqueness to stand out. The way you present your ad matters a lot. Use beautiful and stunning colours in case of print medium while digital medium would demand creativity in the message imparted. The latter case however, includes good customer service and high quality delivery of the same which would incline the customer towards you and force them to generate sweet words regarding your services to others. In the process, you not only get a regular customer but also an appreciating puppet! In short, customer pleasing is all about standing out and being on top of the competition. This is the first stage of customer pleasing before they enter and alight on this journey with you.
Moving to, after they get aboard and select you as their messiah over all other brands.An important point here is, that a business owner mustn’t take regular customers for granted. Just because they visit you almost every time, their importance in your company shouldn’t diminish. Most of the times, people tend to pay more attention to the newly arriving set of customers instead of the regular ones and thus, lose them in the process which isn’t a smart move. Also, since they are your family customers by now, make sure that you treat them with discounts and interesting attractions in an attempt to show that they matter. It is because these regular customers can scatter golden gossiping words that could uphold your company and its services. Regular customers should be your priority because they are responsible in fetching you a fresh set of customers. Attend them first and be extremely courteous to them so that they can, with the power of words, fetch you more regular customers. Of course, making regular customers requires that perfect attitude which should pass right through their hearts.
Interact more with customers so that they don’t feel left out and ignored. However, interact with patience and love so that they don’t get offended with your remarks while leaving with a bad impression which too, with the power of feedbacks, could ruin your business. So, remember to take careful steps in business.
Business is all about being friendly and honey coated! Dip your words in honey and sugar syrup before opening your mouth. Be lenient and patient when it comes to disclosing your services because customers sometimes tend to simply inquire without purchasing. However, a businessman shouldn’t have that myopic perspective of entertaining customers who would make a purchase and ignoring the ones who won’t. As stated earlier, every type of customer is important and shouldn’t be taken for granted because the customer may be testing your patience and estimating the quality of your services through your behavior. At times during such, patience is the key to success.
Introduce attractions like giveaways, buy 1 get 1 free offers, sales, discount coupons, lucky draw competitions, limited period offers etc. to grab attention of your customers. However, remember to set a reasonable rate of your products and services when pricing so as to make it seem appealing. When beginning your business, remember to have economical pricing since you need customers to start with, and after gradually experiencing a hike in the same, slowly but steadily increase the prices at a turtle’s pace. You don’t want to annoy your regular customers with inflation! 50 pounds shouldn’t escalate to 60 pounds in one go! 50 pounds should be increased to 52 pounds in two months and then gradually reach 60 till the end of the year. In fact, that’s what I would do. This is a great strategy to avoid terrified and annoyed customers whom we don’t intend to lose. Nobody wants a downfall after all and the customers too would understand that a hike in prices is obvious by the end of the year! So, be strategic and smart working when it comes to business.
In short, Business is all about honey coated words, excellent customer service, using attractions and benefits to show that customers matter, maintaining good interaction, and possessing the uniqueness to stand out!
SISFS , was launched by shri Piyush Goyal minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles,
We all are know to India’s journey of giving opportunity to startups . Though we have may startups firms in India , but they don’t survive in long run , one of the main reason behind this is Indian startup ecosystem suffers from capital inadequacy in the seed and ‘Proof of Concept’ development stage. The capital required at this stage often presents a make or break situation for startups with good business ideas. Many innovative business ideas fail to take off due to the absence of this critical capital required at an early stage. The problem starts with seed funding , here is a short note on what is seed funding :
Seed funding : For growing a tree we need seed , so as to grow our business we need capital , and that is too at an early stage , Seed funding, or seed capital, is a relatively small amount of money that is used to start a business, fund research, or develop a product. The term’s reference to a “seed” is quite fitting. A tiny seed can someday grow into a lush forest. A tiny investment can help a struggling startup grow into a successful enterprise.
About the SISF Scheme: The Startup India Seed Fund Scheme aims to provide financial assistance to startups for proof of concept, prototype development, product trials, market entry and commercialization. On February 5, 2021, the Government of India made an official announcement about the approval of SISFS. It has been approved for a period of four years and was implemented with effect from April 1, 2021. Under the guidance of our honorable prime minister , Shri Narender Modi ji & Shri Piyush Goyal , minister of commerce & industry , this scheme was launched.
The Scheme aims to provide financial assistance to startups at the very initial stage of their project
It has been approved for a time period of four years, starting from 2021-22
Rs. 945 Crore corpus will be divided over the next 4 years for providing seed funding to eligible startups through eligible incubators across India
It is expected that the Startup India Seed Fund Scheme shall help over 3600 startups in the country
This scheme is in line with the Atmanirbhar Bharat Campaign launched in May 2020
Seed Fund to an eligible startup by the incubator shall be disbursed as follows:
Up to Rs. 20 Lakhs as a grant for validation of Proof of Concept, or prototype development, or product trials
Up to Rs. 50 Lakhs of investment for market entry, commercialization, or scaling up through convertible debentures or debt or debt-linked instruments
Who are eligible for SISFS ?
The eligibility criteria for a startup to apply under the Startup India Seed Fund Scheme shall be as follows:
The startup must be recognised by the Department for Promotion of Industry and Internal Trade (DPIIT)
It must have incorporated not more than 2 years ago at the time of application
Preference would be given to startups creating innovative solutions in sectors such as social impact, waste management, water management, financial inclusion, education, agriculture, food processing, biotechnology, healthcare, energy, mobility, defense, space, railways, oil and gas, textiles, etc.
The startup should not have received more than Rs 10 lakh of monetary support under any other Central or State Government scheme
Shareholding by Indian promoters in the startup should be at least 51% at the time of application to the incubator for the scheme
How will SISFS work ?
1. Department for Promotion of Industry and Internal Trade
The Seed Fund will be disbursed to eligible startups through eligible incubators across India DPIIT
Nodal Department EAC
2. Experts Advisory Committee
Government Representatives & Industry Experts Incubators
Jeff Bezos ,(born January 12, 1964) Albuquerque, New Mexico, U.S., entrepreneur who played a key role in the growth of e-commerce as the founder and chief executive officer of Amazon an online merchant of books and later of a wide variety of products. Under his guidance, Amazon became the largest retailer on the world wide Web and the model for Internet sales.
Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon.Jeff went to Princeton and studied electrical engineering and computer science. He graduated summa cum laude in 1986 with a GPA of 4.3 on a 4.0 scale.After he graduated from Princeton, Jeff joined a high-tech startup in New York called FITEL. After two years at FITEL, he joined Bankers Trust Company.
At Bankers Trust, he setup…show more content…He helped the company build the most technically advanced hedge funds on Wall Street. In 1994, Jeff read a statistic that said the Internet was growing at a rate of 2300% per year. He decided to leave D.E. Shaw and Company to form Amazon.com, which he named after the seemingly endless South American River.He and his wife, MacKenzie, drove to Seattle to be close to a book wholesaler called Ingram. Jeff, a programmer named Shel Kaphan, and a contractor named Paul Barton-Davis built the prototype for Amazon.com in Jeff’s garage in Seattle.
They spent a year developing database programs and creating the website.Jeff raised a million dollars to finance the company through twenty-two angel investors, whom consisted of family, friends, and former colleagues. On July 16, 1995, Amazon.com went live to the world and Jeff told the testers to spread the word that it was open. Within 30 days, the company had sold books to all fifty states and forty-five foreign counties. By September, the site had sales of $20,000 a week. Jeff has a unique management style. He invokes loyalty from his employees and most of them see him as a colleague. He has a distinctive, loud laugh that he uses to “charm and disarm” people. He is known as a fun person to work with, but his employees and investors know that he is serious about his company.
When Jeff Bezos first started his virtual venture, he wanted to call the company Cadabra, as in abracadabra. He phoned his Seattle lawyer to try out the name, but the attorney misheard Bezos and replied, “Cadaver! Why would you want to call your company that?” Bezos quickly reconsidered and adopted the name Amazon.com, after the world’s second-largest river.Despite Amazon’s stunning revenue numbers—the company’s gross profit in 2019 neared $115 billion—it hardly ever declares a major profit, as Bezos’ strategy has always been to reinvest profits into the company’s growth. But that doesn’t bother Jeff Bezos. “To be profitable [now] would be would be a bad decision,” he told PC Week. “This is a critical formative time if you believe in investing in the future.” By expanding the site’s offerings far beyond it’s initial book inventory, Bezos has turned Amazon into the largest online retailer in the world. “There are always three or four brands that matter,” Bezos told PC Week. “With the lead we have today, we should be the No. 1 player.”Amazon’s runaway growth has made Jeff Bezos the richest man in the world. By owning 12 percent of the company, Bezos’ net worth is estimated to be $116 billion. He maintains the world’s richest man status despite going through a divorce in with wife MacKenzie, who received 4% of Amazon in the settlement (valued at $38 billion). But you wouldn’t know how rich Bezos is from his pay stub. He has collected the same $81,840 salary from the company for over two decades.
Over the years, Amul, one of the most beloved brands of our country, has become the taste of India, just as its tagline claims. Every Indian millennial has grown up listening to the jingles of its many dairy products, and the Amul girl, the brand’s mascot in the polka-dotted dress, has become a nostalgia-evoking symbol. Amul has truly come a long way since its founding in 1946.
The beginning
Amul was formed as a part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government. Everyone except the farmers benefited from this trade. The farmers took their plea to Sardar Patel, who had advocated farmers’ cooperatives since 1942. The result was the formation of the Kaira District Co-operative Milk Producers’ Union Limited in Anand.
The union started pasteurising milk produced by a handful of farmers for the Bombay Milk Scheme and grew to 432 farmers by the end of 1948. The rapid growth led to problems including excess production that the Bombay Milk Scheme couldn’t accommodate. To solve this issue, a plant was set up to process all that extra milk into products such as milk powder and butter.
Amul is born
The late Dr. Verghese Kurien, rightly called the Milkman of India, was Amul’s true architect. His journey at Amul began in 1949 when he arrived in Anand to manage a dairy as a government employee. He went from helping farmers repair machinery to revolutionising India’s dairy industry with the White Revolution (or Operation Flood), the largest dairy development programme in the world.
The new dairy with the milk processing plant was ready for operation in October 1955, the year that also saw a breakthrough in dairy technology —buffalo milk was processed to make products for the first time in the world. The word ‘Amul’, derived from ‘Amulya’, which means ‘precious’ or ‘priceless’ in Sanskrit, was used to market the range of milk products developed by the Kaira Union. It is also an acronym for Anand Milk Union Ltd.
Dr Kurien had a vision. He wanted to offer small-scale dairy farmers quality-control units and centralised marketing, which were missing at the time in the dairy economy. Thus, the Gujarat Cooperative Milk Marketing Federation (GCMMF) was created in 1973 to market milk and all milk products produced by six district cooperative unions in Gujarat. GCMMF is the largest exporter of dairy products in India and Amul is the umbrella for all of its products.
Awards, accolades, and a global presence
Over the years, Amul, together with GCMMF, has won numerous awards. Some of these include the Rajiv Gandhi National Quality Award, 1999; the Golden Trophy for Outstanding Export Performance, 2009-10; Best Marketing Campaign, 2014; and World Dairy Innovation Award, among many others. Amul earned recognition all over the world when GCMMF introduced it on the Global Dairy Trade (GDT) platform, where only the six top dairy players across the world sell their products.
More than a mere slogan
Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP). According to Amul, the Taste of India slogan is more than just corporate positioning or advertising jargon. This slogan lends meaning to the brand’s never-ending commitment to taking quality food and products to the rural man, which he otherwise couldn’t have afforded.
The Butter Girl
Amul did not always have the round-eyed moppet as its mascot. The Butter Girl was born in 1966 when Sylvester daCunha, the then MD of the advertising agency handling Amul butter’s account, created her for its campaign. It was a pleasant change from the dull, corporate ads that the previous agency had come up with. Being a seasoned marketer himself, Dr Kurien gave daCunha complete creative freedom to create and release the ads without taking the company’s permission. 30 years later, the Utterly Butterly Girl still wins hearts wherever she is, whether on a billboard or on the packet of butter.
Amul is not just a brand; it is also a movement that represents farmers’ economic freedom. The name is now a household term that is here to stay, and the chubby-cheeked Amul girl will continue to cast a spell on the public.
Presently, there are various schemes and financing options available to new businesses as it becomes easier to procure funds for new businesses with time. In fact, entrepreneurs can actually choose the source that is the most convenient and suitable according to the nature of their business and the amount they need. Let’s take a look at some of the most commonly used sources-
a) CROWDFUNDING
Crowdfunding is that the use of small amounts of capital from an outsized number of people to finance a new business venture. Crowdfunding makes use of the straightforward accessibility of vast networks of individuals through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to extend entrepreneurship by expanding the pool of investors beyond the normal circle of householders or relatives
Advantages-
Reduced financial risk– Crowdfunding enables small businesses to test the viability of their business ideas before making huge investments. With crowdfunding, you can test the market and get some feedback before spending heavily.
Safe for investors– Investors are always searching for opportunities with big benefits and low risks. As such, investors find this option a good choice, considering it is an independent sector that is not linked to other financial markets. It remains stable even during times of economic instability.
Tax-free– Crowdfunding decreases the investor’s tax burden as they don’t have to pay tax on these investments.
Disadvantages-
Time and effort– Successful campaigns require a lot of personal devotion, in terms of time, effort, and money. You will spend a lot of time and money creating prototypes, convincing videos, and persuasive content to sell your idea.
Theft of idea– Unless your crowdfunding idea is patented and you have all the copyrights and trademarks in place, someone could steal it. Some individuals could steal your idea and build a better version (or just market it more successfully).
b) ANGEL INVESTORS
An angel investor is a high net-worth person who provides capital for small start-ups or entrepreneurs, usually in exchange for equity in the company. The financial backing, they provide may only be a one-time investment, or it could be ongoing financial support to help the new company in its early stages. Angel investors are often looking for a higher return on their money than they would get if they were to invest in the stock market. However, their interest in start-ups usually goes beyond just monetary return. They may be interested in working within a particular industry, mentoring a new generation of entrepreneurs or making use of their skills and experience in a new way.
Advantages-
Flexible & Less Risk– Unlike loans, there isn’t a need to pay back the funding from an angel investor because they receive equity in exchange for financing. When compared with others, Angel investors are usually negotiable, since they invest it from their own pocket. In most of the cases, many angels are successful entrepreneurs who have cashed out and understand the amount of risk involved with establishing a business.
Offer valuable knowledge– Since most of the angels are season investors, they can provide contacts, expert support, and guidance that can support the business grow swiftly. Their insight and resources can be of tremendous value for the company’s growth.
Disadvantages-
Loss of control– After investing the money in a start-up, most angel investors take a hands-on approach to the business and thus the founder and the company might lose control.
Expectations of Angel investors– They may expect a substantial return on their investment, sometimes equal to 10 times their original investment within the first five to seven years. This can create additional pressure. Therefore, before accepting funding, it should be evaluated whether the business can grow at the rate that an investor would expect, and establish expectations for growth.
c) Venture Capitalists
A venture capitalist (VC) is a private equity investor that provides capital to companies exhibiting high growth potential in exchange for an equity stake. This could be funding start-up ventures or supporting small companies that wish to expand but do not have access to equities market. Venture capitalists are willing to risk investing in such companies because they can earn a massive return on their investments if these companies are a success. VCs experience high rates of failure due to the uncertainty that is involved with new and unproven companies.
Advantages-
Business expertise– Aside from the financial backing, obtaining venture capital financing can provide a start-up or young business with a valuable source of guidance and consultation. This can help with a variety of business decisions, including financial management and human resource management. Making better decisions in these key areas can be vitally important as your business grows.
Additional resources– In a number of critical areas, including legal, tax and personnel matters, a VC firm can provide active support, all the more important at a key stage in the growth of a young company. Faster growth and greater success are two potential key benefits.
Connections- Venture capitalists are typically well connected in the business community. Tapping into these connections could have tremendous benefits.
Disadvantages-
Loss of control– The drawbacks associated with equity financing in general can be compounded with venture capital financing. You could think of it as equity financing on steroids. With a large injection of cash and professional – and possibly aggressive – investors, it is likely that your VC partners will want to be involved. The size of their stake could determine how much say they have in shaping your company’s direction.
Minority ownership status– Depending on the size of the VC firm’s stake in your company, which could be more than 50%, you could lose management control. Essentially, you could be giving up ownership of your own business.
Keeping in mind the pros and cons of various options available, an entrepreneur can choose the option that is easily available and suitable for their new business.
“Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers there is no company.”
Connie Elder
An exciting endeavor is to have your own business and company. At first, you start with its services all alone. When you grow gradually, you employ staff to help you out. A company receives its prestige with the amount of staff in it because people usually estimate a company to be ‘big’ because of the amount of people working in it and also because of its quality services that attract a plethora of customers! The amount of people working in it signifies the economic condition of the company which acts as a step towards effective branding! However, this doesn’t imply employing all types of unskilled labor just for showing off your prosperity! Of course, you require skilled individuals to inflate the balloon of prosperity because they would be representing your company. You don’t want a bad impression of your company and its services because of certain amateur employees who would make you lose even your ‘family customers’. When I refer to family customers, I pinpoint towards the regular ones who never fail to pay us a visit and always prefer our brand over the other!
Creating such regular customers requires a great deal of time and patience because you are expected to reach the core of their hearts and win their trust. How will this happen? Surely, by establishing friendly relations with them, solving their queries patiently, providing them the best quality services, interacting with them, being available at all times, and offering to solve their difficulties while using your product or service.
What if I tell you that these qualities could be assigned in a single person who could take this position and help you set things straight? Yes, you guessed it right. The Customer Service is a great initiative to establish and maintain all of the above qualities of your company. The goal of any company is to create convenience for customers. Customer Service is the greatest convenience you could ever offer because the genuineness of your company isn’t under threat and people feel free to interact in a friendly manner conditioned to the personality and skill of your customer service!
If your company isn’t prospering despite having this service then ask yourself and provide a Yes or No answer to the below questions to arrive upon a conclusion!
Is your customer service timely?
Is your customer service friendly?
Is your customer service patient when dealing with consumer problems?
Is your customer service an extrovert with bold orating skills?
Is your customer service having a high pitched and audible conversational tone?
Is your customer service fluent in formal talk and good in vocabulary?
If the answer to all of these is a big Yes, then you are currently on the safe side but if, even one of the questions has No as an answer then expectation of heavy gains from the company must be deflated! A customer service needs to have all of the above qualities to ensure success, reputation, brand, and image of your company in the market!
Let’s consider our own experience. Vodafone would be a good example to go on with.
Imagine that company without a customer service. Would you ever go for their services? Whenever we have network issues or balance issues, we instantly phone the customer service for help and they update us regarding their recent development due to which perhaps the issue has occurred. Now, what if there was no customer service? We lose our internet connectivity suddenly for hours together and have nobody to confront to regarding the same! We feel helpless and impatient without internet because the world can’t survive without it today. We have nobody to ask regarding this and after encountering such issues several times and with no possible interaction, we decide to leave the company and its service once and for all!
So, that’s the beauty of Customer Service. They help maintain good interaction with the consumers which is so very essential when handling a company! Customer Service acts as a mediator or a link between the head (CEO) and consumers. They have the authority to speak on behalf of the head or CEO and transfer calls to the CEO for the consumers, if needed!
That eases some of your burden as a boss, doesn’t it? After all, a boss has several other affairs to look after, like trimming and shaping the services of the company in accordance to the desires of consumers through online surveys for which mailing lists are vital. That too comes with its own hefty steps. Creating a website and providing a follow button while allowing people to jot in their addresses or creating surveys with mailing facility at the end while enquiring regarding the problems of consumers. Since, digital marketing is so great in demand today, one can’t possibly ignore these pivotal steps in the process and compromise with the reputation and smooth functioning of one’s company!
That should explain the Importance of Customer Service as a whole. So, if you are the CEO, work on the services that you offer while your Customer Service responsibly blurts those services out to your consumers while maintaining effective interaction! Unity is strength, isn’t it?
However though some of the answers to what customer service means to you are subtly a part of that long paragraph above, let me provide a brief list of answer samples that could help nail your interview!
Amazing Customer Service is like receiving an additional dollar from your parents as a gift or that extra icing on your favourite cake! Good customer service makes the customer enthralled with your honey dipped marketing as they start feeling sweetness being overloaded!
With Impeccable Customer Service, you are one step away from evangelism marketing.
Customer Service is the art of effectively persuading the customer into always preferring you over the others. That’s exactly why, the first impression of your customer service would decide the return of your customers in the future!
Customer Service is like holding a magic wand and pulling the customers in a state of trance so that they are completely convinced of being your regular or family customers!
Great Customer Service is associated with the feelings of gigantic loyalty and ethics inclined towards your job and clients! Thus, customer service is an ethical mannerism of mesmerizing your customers!
Customer Service is considering your clients as guests and paying them hospitality in the most respectful manner as possible.
Customer Service is actually like coining customer rights and accepting fundamental customer service duties oneself wherein customers’ rights and your duties can’t be violated!
Customer Service is like laying out your resume during an interview wherein constant frustration and nervousness prevails pondering over whether or not our work will be approved.
Customer Service is like giving a competitive examination wherein your answers would determine your marks.
Customer Service needs to be relevant and interesting. Thus, it is the medium of customer satisfaction wherein you don’t fail to reveal the additional perks your customers are exposed to!
Ever seen the advertisement of Oreo cookies being dipped in milk? The ancillary concept of a glass of milk is that efficient customer service which compels and tempts the mob to definitely try the cookie out!
It isn’t necessary to appoint extra staff for customer service because the owner is enough to introduce his services or products in a creative manner so as to indirectly highlight the benefits and the reason for customers to always grace his arena of the ‘best available products’.
Customer Service is like getting your customers ride the giant wheel of words so as to help them enjoy the amusement park of your business to their fullest!
Customer Service is gently abutting the customer’s heart through cupid arrows of words thereby making them fall for your services.
A service that shows a complete disclaimer of the quality of your brand or business. It’s the major factor in helping customers decide whether or not, you are worth their expenses!
Customer Service is like that short trailer which effectively covers the interesting parts of your business in order to bond and attract customers towards checking your business out entirely. Of course, if the trailer is amazing one can naturally assume the movie to ace the theatres!
Customer Service is like dropping before the customer, a transparent veil that only allows partial vision with regards to mellow and patient wordings!
Customer Service is making people blindly trust your commodities so that no finger be pointed at the quality or making of your products and services! Humans have a myopic vision with respect to shopping which makes them easily trust the value of a commodity if a dozen sweet words are shot at them which is why, customer service comes in handy, making it simpler to generate a surplus.
Customer Service can be compared to the clouds wherein fluffy and picturesque words float about the vast sky of your business to make it look genuine and impressive.
Customer Service is a term coined for genuine, honest, patient, committed, devoted, and determined approach towards your business and clients. In short, the collection of perfect ethical behavior is a simple way to win your customers’ heart because the quality of your services is solely based on the characteristics and attributes you exhibit.
Every one of us loves a wee bit of flattering and advice. Customer service does this job. However, along with a few flattering remarks customers also require help with selecting the most suitable product or service according to their personality and budget. During times as such, customer service comes to the rescue wherein we, as businessmen patiently advise customers to opt for the right commodity on the basis of their need.
Customer Service is like accepting a little amount of your favourite creamy cake and offering a whole lot to the customer to create a grand impression in their hearts!
Customers are satisfied when you are with your duties. Thus, customer service is understanding that your job is to impress a hell lot of customers through your sweet words no matter how many attempts of profits fail initially!
Customers come out of the blue. Customer Service is like military training wherein one has to constantly remain alerted of the next approaching client as well as prepare oneself for the most satisfactory interaction every single time.
Considering the word Customer Service closely, one can figure that it actually is a service which means treating every customer equally without any bias or enmity and composing truthful and honest words from which you vow to never back off!
Thus, I would conclude stating that customer service is a highly dignified job wherein each and every customer is given careful attention thereby not disappointing them. The better your service, the more customer satisfaction can be guaranteed, and the better surplus can that particular company experience. Customer service thus, is that quintessential morality that you exhibit in order to win the hearts of your clients who would in turn fetch you potential customers with their precious feedback. Of course, one shouldn’t request customers to recommend their business to others. Why not leave a lasting impression with the quality of your services instead so that good feedbacks automatically drop from their mouths? In short, customer service focusses on the quality aspect, the way you interact and not the amount of words you chose to interact. The perfect marketing skills that you used in an ethical manner and not the incessant blabbering simply praising the product. Why not from now on, focus more on the quality aspect of our services rather than trying to thrust our commodities at a rapid pace without even trying to fine tune our services to emanate customer satisfaction? So, let us work with love and show the same to our customers so that they definitely feel the need to revert.
The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. This tendency of people to align their beliefs and behaviors with those of a group is also called a herd mentality. The term “bandwagon effect” originates from politics but has wide implications commonly seen in consumer behavior and investment activities. This phenomenon can be seen during bull markets and the growth of asset bubbles.
Understanding the Bandwagon Effect
The bandwagon effect arises from psychological, sociological, and, to some extent, economic factors. People like to be on the winning team and they like to signal their social identity. Economically, some amount of bandwagon effect can make sense, in that it allows people to economize on the costs of gathering information by relying on the knowledge and opinions of others. The bandwagon effect permeates many aspects of life, from stock markets to clothing trends to sports fandom.
Politics
In politics, the bandwagon effect might cause citizens to vote for the person who appears to have more popular support because they want to belong to the majority. The term “bandwagon” refers to a wagon that carries a band through a parade. During the 19th century, an entertainer named Dan Rice traveled the country campaigning for President Zachary Taylor. Rice’s bandwagon was the centerpiece of his campaign events, and he encouraged those in the crowd to “jump on the bandwagon” and support Taylor. By the early 20th century, bandwagons were commonplace in political campaigns, and “jump on the bandwagon” had become a derogatory term used to describe the social phenomenon of wanting to be part of the majority, even when it means going against one’s principles or beliefs.
Consumer Behavior
Consumers often economize on the cost of gathering information and evaluating the quality of consumer goods by relying on the opinions and purchasing behavior of other consumers. To some extent, this is a beneficial and useful tendency; if other people’s preferences are similar, their consumption decisions are rational, and they have accurate information about the relative quality of available consumer goods, then it makes perfect sense to follow their lead and effectively outsource the cost of gathering information to someone else.
However, this kind of bandwagon effect can create a problem in that it gives every consumer an incentive to free ride on the information and preferences of other consumers. To the extent that it leads to a situation where information regarding consumer products might be underproduced, or produced solely or mostly by marketers, it can be criticized. For example, people might buy a new electronic item because of its popularity, regardless of whether they need it, can afford it, or even really want it.
Bandwagon effects in consumption can also be related to conspicuous consumption, where consumers buy expensive products as a signal of economic status.
Investment and Finance
Investing and financial markets can be especially vulnerable to bandwagon effects because not only will the same kind of social, psychological, and information-economizing factors occur, but additionally the prices of assets tend to rise as more people jump on the bandwagon. This can create a positive feedback loop of rising prices and increased demand for an asset, related to George Soros’ concept of reflexivity.
For example, during the dotcom bubble of the late 1990s, dozens of tech startups emerged that had no viable business plans, no products or services ready to bring to market, and in many cases, nothing more than a name (usually something tech-sounding with “.com” or “.net” as a suffix). Despite lacking in vision and scope, these companies attracted millions of investment dollars in large part due to the bandwagon effect.
Hello guys, today’s topic is going to be very informative.
“Start up ” have you ever heard of this Word before? Even if you have never heard of the word start up many of us actually heard about those startups which are doing fantastic .
Start ups are the newly established business,by one or more entrepreneurs.These entrepreneurs set up business by taking financial risks .
Start ups are actually initiated by its founders based on an idea which has a potential to become successful and bring profits to the company .
Even though startups gives wings to an individual’s dreams it is not easy to create an impact with an startup during this tough competition era.
And while setting up an start up the individual needs to have necessary funds so mostly the start ups are setup by taking loans,or borrowing money from families,friends.
So generally startup are built around one main idea which can change the whole picture,which can create an impact in the industry.
Startups can become successful only when the foundations that is the base on which the company is started should be rock solid,their main aim should not change even though some alterations can be done .
As the company grows the more the need of funds increases so especially the risk of setting up a startup should be taken very seriously and the decision must taken carefully.
There are many thing that you need such as impressive idea,funds and trusted partners and sacrifice your time,health for the wellbeing of the startup.
Start ups basis is believe ,the belief you have in your own self,your idea which is projected outside.
Entrepreneurs should have certain qualities that is needed for a successful startup so many institutions and universities are providing training for those who dream of starting their own company.
But in reality many startups that don’t stand a chance in the competition lack those qualities,they have the idea but cannot put into action,they cannot manage work as they have very little experience in this industry,they get swayed by others words and forget their whole main aim .
Mock startups are those programs where a student gets to experience the simulation of the real world.
Even the government entrepreneurship programs ,non profit entrepreneurship programs support many start ups They give guidance and even support them if the idea shows a potential .
Intellectual advisors ,hardworking staff ,investors who don’t mind to try risks for profits ,mentors who can guide you ,and great Teamwork makes the dream work that is it accelerates the growth rate of that start up.
Every start up has their own ups and downs but what is important is to never lose faith in yourselves and always hope for the best by putting out your best .
Startups don't have a instant success they to grow step by step and the more impact it has on the business industry the more it grows.
Some of the successful startups are
Ola
Swiggy
Zomato
Oyo
Flipkart
Every succesful company at present is a startup in the past and lessons should be learnt from those experiences
So always dream big ,work hard ,have faith,never lose hope ,never give up, and
“Learning from failures , paves the way to success.”
Eduindex News 
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