With everything getting Digital, how can marketing remain on a traditional level ? Marketing has also entered into the world of being digital. Almost all the businesses now from micro to macro have started selling themselves on the digital platform. For the same purpose of increasing their market share, to expand their customer base, to increase their sales, to maximise profits, for customer retention etc.

What is Digital Marketing ? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing has a lot of advantages and big companies like Myntra, Flipkart, Amazon use this platform way more effectively and enjoy a great ride throughout their business journey.

Digital Marketing involves a lot of channels such as :

1. Search Engine Optimization ( SEO) : This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
2. Content Marketing : This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
3. Social Media Marketing : This practice promotes your brand and promotes your brands on social media platforms like Facebook, Twitter, Instagram etc
4. Pay per Click : PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked.
5. Email Writing : Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. 
6. Online PR : Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

The above are some examples of how a digital marketer moves through it’s ways of promoting his business from one platform to another . AFTERALL, IN A MARKET WHERE CONSUMER IS THE KING NOW, YOU HAVE TO BE HIS FAVOURITE JACK.

She is described as the daughter of the earth goddess, Bhūmi or Prithvi and the adopted daughter of King Janaka of Videha and his wife, Queen Sunaina. She has a younger sister, Urmila, and the female cousins Mandavi and Shrutakirti. Sita is known for her dedication, self-sacrifice, courage and purity.On auspicious occasion of Sita Navami : The birthplace of Sita is disputed. Janakpur in the Eastern-Madhesh of Nepal and Sitamarhi, Bihar, India are described as Sita’s birthplace. The Sita Kund pilgrimage site is located at Sitamarhi and is viewed as the birthplace of Sita.

The name “Sita” has been derived from a Sanskrit word meaning, “furrow”, to indicate her being found by King Janak while plowing the field. It is also connected to a Vedic goddess of fertility of the land.She is also said to be the daughter of Mother Earth, and hence is also known as “Bhumije”. She was also known as “Vaidehi” during her exile in the forest and as “Rama” for being the beloved of Lord Ram.

An interesting fact about Sita is that she is also considered to be a reincarnation of Vedvati, whom Ravan had tried to molest while she was under penance, so as to become the consort of Lord Vishnu. She then cursed Ravana to become the cause of his destruction in her next birth.

But do you know that  In Sanghadasa’s Jaina version of Ramayana and also in Adbhuta Ramayana, Sita, entitled Vasudevahindi, is born as daughter of Ravana. According to this version, astrologers predict that first child of Vidyadhara Maya (Ravana’s wife) will destroy his lineage. Thus, Ravana abandons her and orders the infant to be buried in a distant land where she is later discovered and adopted by Janaka.

It was Maya Sita who was really kidnapped by Ravana, while the genuine Sita took shelter with the fire god Agni, who took her to the residence of Goddess Parvati. Afterward, she came back to Lord Ram after the war got over. Maya Sita is then said to have been renewed as Draupadi in her next life.


Secondly, there was a custom that only boys were allowed to get the formal education in Ashrams. And girls were not allowed to get the education. Even the teachers (Acharya) in the schools (Ashram) were male brahmins only. No female was allowed to be an Acharya and impart education to disciples. Sita vehemently argued against this misogynistic custom and listening to the insightful arguments of her wise daughter, Janak abolished the eons-old ban on women to get the education and allowed the girls of Mithila to get the formal education in the Ashrams.

Sita was not just an obedient and humble wife but she was a warrior.

ख्वाबों को दबाना नहीं , उन्हें उड़ाना है।सारे आसमां को आज दिखाना है ।

जी हां मैं बात कर रही हूं उन नन्ही सी कलियों की जो आज कहीं ना कहीं मुरझा रही है। भारत में आज भी 72 मिलियन बच्चे ऐसे हैं जो शिक्षा से बहुत दूर हैं। और इसका प्रमुख कारण उनकी आर्थिक परिस्थितियां हैं। जिनकी वजह से वो शिक्षा से इतनी दूर आ चुके हैं। इसी वजह से उन्हें ना चाहते हुए भी भीख मांगना चोरी करने जैसे कार्य करने पड़ते हैं और – इसके बाद हम क्या करते हैं हम उन्हें दुत्कार देते हैं।

दोस्तों हम सब ने चलती राह पर बच्चों को हाथ फैलाते तो जरूर ही देखा होगा । पर कभी आपने सोचा कि वो यह करना चाहते हैं या उनकी मजबूरियां हैं ?

तो चलिए आज आपको बताते हैं कि उनकी क्या मजबूरी है – समाज आज एक ऐसे स्तर पर आकर खड़ा है जहां शिक्षा को दर्पण बोला जाता है। और यह बात की बखूबी अपने में एक बड़ा उदाहरण है शिक्षा के महत्व को समझाने के लिए। चाइल्ड वेलफेयर के एक सर्वे में पाया गया कि अधिकतर बच्चे शिक्षा से वंचित इसलिए रह जाते हैं क्योंकि उनके घर की परिस्थितियां अच्छी नहीं होती जिसकी वजह से उनके माता-पिता उन्हें मजदूरी करने पर लगा देते हैं । पिता की 1 दिन की कमाई राशन भी पूरा नहीं कर पाती।

सर्व शिक्षा अभियान चलते हैं पर शायद बच्चों तक पहुंच ही नहीं पाते जिन्हें इसकी जरूरत है। ( बिना शिक्षा एक मानव दानव बन जाता है) और आज के युग में हम इस बात के से भलीभांति परिचित हैं। वो नन्हे हाथ बस किसी के घर में बर्तन धुलने या मिट्टी उठाने में सूख जाते हैं।

तो चलिए एक शुरुआत करते हैं बाल शिक्षा की ।

Dreams & Deeds organisation के संग और देते हैं नन्ही कलियों को एक ऊंची उड़ान, और उनकी खुद की पहचान।

Energy indisputably a resource on which humanity has been dependent. Without energy, we cannot find or administer medicine to cure disease, prepare food, purify water, drive our cars etc. the current energy need is 15TW and this number is projected to increase.in now a days we are more reliable on fossil fuel. Fossil fuels are also a large source pollution and also a non-renewable source of energy.

Nuclear power means the use of nuclear reactions that release nuclear power to generate heat, the most commonly used for the production of electricity in a nuclear power plant by steam turbines. Nuclear fission, nuclear decay and nuclear fusion reactions can provide nuclear energy. Currently, nuclear fission of uranium and plutonium is the source of the overwhelming majority of nuclear power. In niche applications such as radioisotope Thermoelectric Generators, nuclear decay processes are used. International research continues to focus on the generation of electricity from fusion power. This article focuses mainly on nuclear power fission for generation of electricity.

Civil power supplied 2,563 terawatt hours (TWh) in 2018 with electricity, corresponding to approximately 10% of world power generation, and was the second largest low-carbon hydropower source. As of December 2019, there are 443 civilian fission reactors in the world, with a combined electrical capacity of 395 gigawatt (GW). 56 nuclear reactors and 109 reactors are also under construction with a total capacity of 60 GW and 120 GW respectively. The United States is the largest nuclear reactor fleet with an annual average capacity factor of more than 800 TWh of zero emissions.

Compare to other energy sources, nuclear power has one of the lowest mortality levels per unit of generated energy. Coal, oil, gas and hydropower have caused fatalities in each unit of energy, each of which is caused by air pollution and accidents. Nuclear energy has prevented approximately 1,84 million deaths from air pollution and an output of approximately 64 billion tonnes of carbon dioxide equal that would otherwise have arisen from combustion of fossil fuels since its commercializations in the 1970s.

After coal , gas, hydroelectricity and wind power, nuclear power is India’s fifth largest power source. India operates 22 nuclear reactors in 7 nuclear power stations as of March 2018. The total installed capacity of this reactor is 6,780 MW. A total of 35 TWh of nuclear power was produced, and 3.22 percent of Indian power was supplied by 2017. 7 additional reactors with a combined power output of 4 300 MW are under construction.

India developed a nuclear energy capacity plan of 63 GW in 2032 in October 2010. However, numerous anti-nuclear protests have occurred at the proposed nuclear power plants since the 2011 Fukushima nuclear disaster. Mass protests were carried out against the Maharashtra Jaitapur Nuclear Power Project and the Kudankulam Nuclear Power Plant in Tamil Nadu, and the West Bengal Government refused permission for the proposed major nuclear plant near Haripur. The Supreme Court has also brought a Public Interest Litigation ( PIL) against the government’s nuclear programme.

There have been generally low capacity factors associated with nuclear power in India. As of 2017, India ‘s fleet has 63,5 percent weighted lifetime energy availability factor. In recent years, however, capabilities have improved. The Indian reactor availability factor in 2015-2017 was 69.4%. The lack of nuclear fuel is one of the main reasons for the low capacity.

In India progresses with regard to thorium-based fuels, a prototype for a nuclear reactor with the use of thorium and low-enriched uranium, a major part of India’s nuclear three-stage programme, is being designed and developed. In addition to supporting work undertaken by the ITER initiative in the area of fusion power, the country recently reinitiated its involvement in LENR research.

The favorite drink of today and best touted as ‘weight- loss aid,’ green tea is a choice of many but when it is a high source of antioxidants and helps us in many ways, it can have some adverse effect on women’s health according to some studies. It is always suggested that green tea helps women during menstrual days by alleviating cramps and giving relaxation. But some studies have presented the harmful effect on it if drunk in excess. I will try to throw some light on those aspects:

The first side-effect is that drinking green tea in excess may increase premenstrual syndrome commonly known as PMS during periods, due to which she may suffer from headache, mood swings, irritation in body, abdominal pain etc.

The second one is that it increases anxiety as during the menstrual period, a woman goes through hormonal changes and excess caffeine content of green tea restricts blood vessels which triggers tension in the body and the by-product comes in the form of anxiety.

It also causes breast tenderness in women if green tea is drunk in excess as the fluid gets filled inside the breast and forms lumps. It leads to more production of urine and hence leads to dehydration.

The fourth side effect which is really grave is that excess green tea leads to iron deficiency in women as it does not allow body to absorb iron completely which results in anemia and as the women need more blood and iron content in their body during these days it leads them to have more painful journey rather than alleviating the pain and negatively affecting menstrual cycle.

Drinking one or two tea cups of green tea is helpful but drinking more than that can lead to problems. When we hear that something is good for us, we tend to overdo it. And that excessive habit changes the positive effect to negative effect. If anyone is seeing such changes in them, they should definitely go to a health care expert and take advice. 

Priya Yadav

Schools that have been closed for more than 5 months are now going to open in a phased manner. For this, the Ministry of Health and Family Welfare has issued Standard Operating Procedure (SOP). Regarding this, Health Minister Harsh Vardhan said that the schools will be opened in a phased manner. All those coming to school will have to constantly monitor health. Spitting everywhere will be prohibited. The guidelines clearly state that along with the state helpline number in the school, the phone numbers of local health officials will also be displayed.

Such a seating arrangement of students from the laboratory to classrooms will have to be maintained at least 6 feet distance between them. Gathering of students i.e. assembly and sports-related activities will be prohibited as it will risk spreading the infection.

Teachers or staff residing in Containment Zones are not allowed to attend school. Schools that were used as quarantine centers have been instructed to sanitize well before being partially opened. All schools were instructed to sanitize with a hypochlorite solution.

The Union Ministry of Health and Family Welfare has issued the Standard Operating Procedure (SOP) of Corona Prevention for the operation of schools, skill centers, and higher education institutions offering PG and doctoral courses. The Ministry of Home Affairs has given permission to open schools and above grade higher educational institutions from 21 September. The SOP states that before opening schools, colleges, skill institutes, they have to be thoroughly sanitized. However, it will be voluntary i.e. it will be up to the students whether they want to go to school or not.

Schools or institutions in which quarantine centers were built must be completely transitionless. Chairs in classrooms will be placed at a distance of six feet. It will be mandatory for teachers and students to wear masks. Arrangements for thermal screening and hand sanitizing will also have to be done at the entrance gate.

The SOP on behalf of the Union Health Ministry states that permission for online / distance learning will continue. Schools can invite up to 50 percent of their teachers and non-teacher staff for online teaching / Tele counseling and other related activities. Students from ninth to 12th will be allowed if they want to go to school to seek guidance from their teachers. However, they will have to seek written consent from their parents or guardians. Students will also have the option to study online. Precautionary measures in schools will include teachers, staff, and students, including ensuring a physical distance of at least six feet, covering the face, frequent hand washing, adherence to respiratory etiquette, health monitoring, and place- Spitting place not included. People have been asked specifically about this. Online or distance learning should continue to allow and encourage and allow students of classes 9 to 12 to visit the school on a voluntary basis to seek guidance from their teachers.
Students will have the freedom to come to school voluntarily. No student will be forced to come to school. Children will come to school only with the written permission of their parents. The Ministry has also said that distance education and online learning will have to be continued. For this, 50 percent of teachers can be called to the school. The swimming pool at the school will be kept closed. The air conditioner temperature has to be kept between 24-30 degrees Celsius. Humidity will have to be kept between 40-70 percent. Arrangements will have to be made for cross ventilation and clean air.

Every student will be very strict, punctual to classes until he becomes to a Under Graduate or equivalent degree course. Once a student enters a UG/degree course, the student may change. He may look at watch once in every ten minutes not to attend class on time but waiting to the end time of the class. The students might had spent 8-12 hours in college, school in intermediate, 10^th standard respectively. So, once they join a UG/degree, their mind will be running away. But there is a firewall called ATTENDANCE. There are many rules regarding this attendance- every student should have at least 75% overall attendance to qualify for semester examinations, the student should have minimum 75% attendance in each subject in order to not to get detained in that particular subject. If a student is detained then he/she has to study the same subject in the coming semester also. For hostelers, in some institutions, the leaves are granted based on the attendance. keeping aside all these, we all want to BUNK CLASSES. Every student will like this and excited at this. But we should maintain our attendance to avoid academic problems.

So, what can we do? There is a way, that is you should keep the record of your attendance or simply you should track your attendance. how do you do that? Do you take a pen ad paper and keep a tick mark for all classes? No, that would be a boring process. Don’t worry we have a very smart option, mobile applications.

Do you believe that an app can maintain your regular attendance, gives your attendance percentage of each subject, also tells you the chances to bunk classes? Now, I’m going to provide you a list of three apps that helps maintaining your attendance.

1. Attendance Manager

This app provides the subject wise status of attendance, provides us an option to set attendance goal and has good user interface. This app is also available in Dark Theme. We can track history of our attendance and also provides us timeline view. This app is available in Google Playstore.

   2.Attendance Register

This app provides percentage of attendance maintained, the   number of absent classes in a month and also the number of absents of each subject, also provides subject wise attendance. We have an option to set app lock within the app i.e. PIN & Fingerprint protection, available in dark theme. We have an option to add notes for any day i.e. we can give reason for our absence of particular class. This app is available in Google Playstore.

  3.Kodalog- Attendance Manager

     this app has an option to set timetable of our course, provides us the option to set attendance goal. The best part of this app is Predictor, which predicts the classes you can miss and cannot miss in order to maintain your attendance. this app’s background will be in light red color. This app is available in Google Playstore.

These are some apps that provide all the facilities that a student wishes, with good user interface. There are many apps like these which helps you to track your attendance and plan your activities, make your day stress free. Hope you like this.

The Fallen Patriot Of Delhi

Vineet Bajpai

Vineet Bajpai has done it again… after the immensely successful and thrilling Harappa tri-series, he is back with a bang, and how! This time, with a book on the First War of Independence. This book actually surpasses the first 3 with ease; for reasons as to why it is so special, read on! Suffice it to state for the opening paragraph here, that this is a must read for all Indians. Kudos, Vineet – and thanks for a really special landmark book!

I have called it a special, landmark book : the reason for that is that is presents a look at 1857 that is very different from the commonly understood view, that of a spontaneous uprising in anger against the British. The reality, as I have highlighted on my blog through a few articles based on history books including one period book from 1885 – is very different. 1857 was not a revolt neither was it spontaneous. There is evidence to prove it was planned, and had wide support. There is also evidence to support the people’s anger.
However, we must remember this is not a history lesson, and this book is not a history book. It is historical fiction; thus, there has been some deviation. More of that later. More critically, this is a book that helps to popularize the reality of 1857, and takes it much closer to the people. Common people don’t normally read history books, or watch historical videos. But a fiction thriller – it generates conversation, gets consumed, and becomes popular. Thus, if the book helps to propagate the reality and assists in the dissemination of a more correct impression in the public, so much the better.

India’s largest bank, State Bank of India (SBI) has launched a voluntary retirement scheme (VRS) under which about 30,100 employees are eligible. According to sources, a draft scheme for VRS has been prepared and board approval is awaited. The proposed scheme is aimed at optimising human resources and costs of the bank. The scheme will open on 1st December and will remain open till the end of February 2021.

Eligibility and benifits:

It will provide a respectable exit route to who have reached a level of saturation in their career or want to leave because of their personal issues.

It will be open to all permanent staaf who have put in 25 years of service or completed 55 years of age on the cut-off date.

As per the proposed eligibility criteria, a total of 11,565 officers and 18,625 staff members will be eligible for the scheme.

Except these, other benefits like gratuity, pension, provident and medical benefits will be given to employees seeking VRS.