Day: July 10, 2021

MASS MEDIA.

mass media refers two media technologies used to to disseminate information to a wide audience it is a diverse array of meda technology that reach a large audience viva mass communication. Broadcast media transmit information electronically viva media. Media compressor search services many Allah mass media outlets have additional presence on the web ration that controls this technology such as movie students publishing companies and radio and television stations each mass medium as its own content types creative artist text technicians and business models. Companies run and endless marathon tourist success with the help of mass media entrepreneur consider various platform to convey the company’s image and create a good reputation mass m is actually the primary mean of communicate with each other as well as on a grander level.

Media outlets also serve a gatekeeping function which means they affect or control the information that is transmitted to the audience is the mass media saves the getting function in the form of relying which requires some third parties to get a message from one human to next we also require more than a sensoryability to receive mass media messages which usually requires technology and equipment that the media outlet controls and has access to but we do not. Where primary receivers when it comes to mass communication which makes as dependent on it gatekeeper to rely the messages the second gatekeeping function of limiting media which allow users to add more control over the media message and we receive. In fact many people shoes to engage with medium message that I have been limited to match their own personal views of performance this kind of limiting also allow us to have more control over the media messages will receive a need for this gatekeeping function the media can fulfill or fail to fulfill its role as the fourth estate of government. The information function of the news have been criticized and called infotainment and rather than bringing people together the media has been listed a causing popularization and decline incivility as a great impact on the masses when it comes to branding companies search for the most effective ways among them sides social media channels blocks when they find the right type of mass media channel for this business they can communicate their prospective and conduct branding campaign .

Band can educate users to get the most of the products mass media constitutes both technical and institutional method for communication it reaches large audience or masses mass media has the power to influence society audience for the masses are offered with the wide variety of choices in intensive use of mass media has resulted in the world to appear smaller and closes. It also promotes distribution of the goods and services the fundamental objective of mass media or to inform educate and entertain entertain the masses media is the watch dog of society mass media works to transmit Heritage and cultural values. The race of new mass media create a global platform to bring people together the advantages of mass media are bringing voice to the voiceless in shining the spotlight on the masses as the general public can express their views and opinions freely effective and wider communication has become useful for people business Government and the whole world to stay connected with each other diffusion of diverse culture also place a co lossal part in spreading AC arts and cultures encyclopaedia and information the internet is truly a massive open source of information and different types of mass media form search engine platforms to social media platform. Apart from this there are certain disadvantage of mass media such as spread fake fake news health issues compromised privacy. Apart from this there are certain disadvantage of mass media such as spread fake fake news health issues compromised privacy glamorizing censored content and topics possibility of fraud and hacking.

Various mass media include print media refers to news paper which were the main resources of information outdoor Media brand usage usually location and items to promote their products like bus stops public transport broadcasting media such as audio video content is distributed dispersed audience digital media active internet users worldwide which means that the world is dependent on digital media.

FEAR OF MISSING OUT (FOMO)

How FOMO can be turned into JOMO?

Are you one of those people who have to attend every social gathering they are invited to?
Do you feel that you will miss out on something great every time you say ‘no’ to a plan?
Do you have this uncontrollable urge to be around people all the time?
If the answers to the above questions is ‘yes’, then you my friend might be experiencing FOMO i.e. the Fear Of Missing Out. FOMO is the feeling of anxiety you get when you believe that other people are having more fun than you are. It is obviously not a good feeling and as a result of that you keep checking your phone to see what other people are doing. The fear actually overcomes your mind and often renders you unable to enjoy your own day.

One thing that has really pushed the concept of FOMO is social media. Since the advent of social media, everyone knows everything about everyone. There are people who are having fun and then there are people who feel anxious because they were left out. This is because research suggests that people are affected more by what they lose rather than being happy about what they have gained. Looking at pictures of people having fun can trigger FOMO but what hurts more is coming to know about a plan from a friend that you weren’t invited to. And this is the reason people value social media over their relationships.

CONSEQUENCES OF EXPERIENCING FOMO:

  • A person experiencing such feelings is more likely to value social media over everything else.
  • These people are lesser satisfied in life and might experience frequent changes in mood.
  • You are constantly unhappy and there is chance that you might not enjoy things you once loved anymore.
  • One of the major consequences of experiencing FOMO is deteriorating mental health. We repeatedly compare our lives with those of others and are dissatisfied with ours all the time.
  • Some other effects of FOMO include- loneliness, anxiety, depression and increased levels of negativity.

HOW TO TURN FOMO INTO JOMO?

Hypothetically speaking, if there are 60% of the people who experience FOMO, there are 40% of the people who don’t. Such people know the feeling of JOMO i.e. Joy of Missing Out. If you think you can achieve this joy just by maintaining a distance from social media then you might be wrong. It does help but not entirely. In order to achieve JOMO you must first accept the feeling of the fear of missing out. The more you let the feeling in, the more you will realize how futile such feelings are and you will start moving away from that fear. It is easier said then done and it does take a lot of time but attaining that joy will make your life so much better and you will be at content.

In order to do so you must begin with saying ‘no’. Don’t be available all the time. Be mindful of the situations you want to associate yourself with. So, instead of crying over what you have lost, be grateful for the good things that are happening. Instead of checking your social media to see what people are doing, focus on yourself and what’s going on with you. Distract yourself from all kinds of negativity that push you towards the fear of missing out.

If you still feel the same after having tried out everything, you must reach out to a friend or a confidant and talk it out. Communication is the key to all your problems. It is finally time to declare a winner in this battle of FOMO against JOMO. Do your mental health a favor and choose joy over the fear.

Ratan tata

Ratan Naval Tata is an Indian industrialist, philanthropist, and a former chairman of Tata Sons. He was also chairman of Tata Group, from 1990 to 2012, and again, as interim chairman, from October 2016 through February 2017, and his most profits are donated to charitable trusts

He was born in 1937 on 28th of december(83 yrs) and his parents were Naval Tata and sooni tata his education was completed in hardvard business school in 1975.and he has a brother named noel tata. And the awards he got received are padma vibhushan, padma bhushan, CNN-IBN Indian of the year in business.

And ratan tata was fond of cars he adores cars Ratan naval Tata is highly fond of cars. He has a wonderful collection of high-end cars including Ferrari California, Cadillac XLR, Land Rover Freelander, Chrysler Sebring, Honda Civic, Mercedes Benz S-Class, Maserati Quattroporte, Mercedes Benz 500 SL, Jaguar F-Type, Jaguar XF-R, and some others.

Nano cars are the dearest project for ratan Tata in 2009, he promised to make a car that would cost only 1 lakh rupee. For middle class family it is useful. He kept the best efforts to keep up his promises to the society.

Ratan tata didn’t get married because he fell in love and due to some reasons they got separated and she got married to another person.

To Kill A Mockingbird by Harpee Lee

Nelle Harper Lee popularly known as Harper Lee was born in April 25 1926. She was an American novelist and known for her classic novel “To kill a Mockingbird”

To Kill a Mockingbird gives a picture of 1930’s fictional town Maycomb, Alabama. The book deals with various topics that was prevalent at that time , from hypocrisy to racism. Though the topic of book is very serious, author has written it in very light tone which makes book less depressing and more fun to read

There are really some interesting characters in the book , my favorite being Jean Louise ‘Scout’ Finch and her fathet Atticus Finch. Jean Louise ‘Scout’ Finch , popularly known as Scout is loud and intelligent girl. She is not afraid of saying what she thinks and deeply resent the idea of ‘Proper lady like behaviour’. She usually gets irritated when her aunt tries to teach her ‘ how a lady should behave’. She is just a girl who wants to live her life like just a regular kid. The whole book is written through her perspective and shows the various encounters she faces in three years of her life from being age 6 years old to 9 years old.

Atticus Finch is a widowed father of Scout and Jem Finch ( elder brother of Scout). He is a lawyer whose life gets changed drastically when he gets the case of black man being accused of raping white woman. Since it was 1930s there was a major racism at that time. So when Atticus takes up the case , almost all the people starts to hate him and his children. Though providing sufficient evidence that black man was falsely accused , he fails to save him from allegation. This shows how at that time black people were wrong in whatever they did and whites were always seemed as correct , no matter what. Atticus is shown as a father who does not have a great relationship with his children but never fails give right lesson and value to them.

One of the most interesting and mysterious character in the book is Arthur Radley , famously known among children as “Boo Radley”. He lives in the same area as of Finch family. There are many rumours surrounding why he is socially reclusive and almost all the people of fears him. Ironically, in the end he saves the lives of Scout and her brother. This book does a really great job in showing how people are often misjudged because of their looks and behavior

Apart from this people there are other characters named Nathan Radley ( brother of Arthur Radley) , Dill Harris ( best friend of Jem and Scout). The first half of book revolves around the life of children ( Scout , Jem and Dill) but the later half proceeds toward a serious note when Atticus takes the case. This book will surely give readers a good laugh and insight of 1930’s hypocrite and racist world.

WANT TO KNOW HOW TO NEGOTIATE EFFICIENTLY?

1.Put Yourself in Their Shoe:-

It’s not wrong to stick to your ground but the negotiator should try to keep himself/herself in the place of other parties involved in negotiation. He/she should visualize the situation from another’s perspective and should understand that the other parties also have some restrictions that are acting as a barrier in making the deal successful.

Empathy Marketing: Connecting With Customers By Providing Value | CleverTap

2.Justify Your Position:-

The Negotiator should not just walk into negotiation. He/she should have full knowledge that depicts that the negotiator has researched and is committed to the deal. This helps the negotiator to justify his/her position that provides an upper edge for the negotiator to make the deal in his/her favor.

3.Know Their Interest:-

The negotiator should try to analyse what is compelling the party to make that deal and how he/she can be convinced to conclude the deal in favor of the negotiator.

4.Remove the Emotions:-

One should ensure that the emotions don’t act as a barrier for the deal. It may negatively affect the negotiation. Negotiator may get caught up and be swayed by his/her personal feelings ending up the deal in favor of the other party.

Emotion and Web Design: The Keys to an Affective Ecommerce Websites – Digital Agency Sydney | TWMG Blog

5.Know when to Stop:-

The negotiator should know beforehand when he/she will walk away. There is no use trying to get the other party to see where the negotiator stands if the talks aren’t moving forward.

How to Politely Leave a Meeting Room Before the Meeting Ends – D-Organice Function Room | Seminar Room | Event Place

What happens if you drink too much water?

When you drink too much water, you may experience water poisoning, intoxication, or a disruption of brain function. This happens when there’s too much water in the cells (including brain cells), causing them to swell. When the cells in the brain swell they cause pressure in the brain. You may start experiencing things like confusion, drowsiness, and headaches. If this pressure increases it could cause conditions like hypertension (High Blood Pressure) and bradycardia (Low Heart Rate). 

Sodium is the electrolyte most affected by overhydration, leading to a condition called hyponatremia. Sodium is a crucial element that helps keep the balance of fluids in and out of cells. When its levels drop due to a high amount of water in the body, fluids get inside the cells. Then the cells swell, putting you at risk of having seizures, going into a coma, or even dying.

Signs That You’re Drinking Too Much Water

The color of your urine. One of the best ways to determine if you’re drinking enough water is to monitor the color of your urine. It usually ranges from pale yellow to tea-colored due to the combination of the pigment urochrome and the water level in your body. If the pee is often clear, that’s a sure sign you’re drinking too much water in a short span.

Too many bathroom trips. Another sign is if you’re relieving yourself more than usual. On average, you should urinate six to eight times a day. Going up to 10 times is normal for water-drinking high achievers or people who regularly drink caffeine or alcohol.

Drinking water even when you’re not thirsty. A third way to avoid drinking too much water is to be aware of when your body needs it. The body can fight against dehydration by letting you know when you need to drink some water. Thirst is the body’s response to dehydration and should be your guiding cue.

RENAISSANCE.

The Renaissance was a fervent period of European cultural, artistic and economic. Renaissance means rebirth. Following the middle age and conventionally need to add been characterized by a storage of interest in classical scholarship and values and covering the fifth and sixth centuries. It occur after the crisis of the late middle age and was associated with great social changes. The traditional view focuses more on the early modern expects of The Renaissance and argus that it was a break from the past but many students today to use more on it. Mediaeval aspects and argue that it was an extension of the middle ages. The Renaissance also witness that discovery and exploration of new continents the substitutions by the copernilan for the Ptolemaic system of astronomy the decline of the federal system and growth of commerce and the invention of applications of such potentially e powerful innovations as paper painting the marine compass and gunpowder.

The intellectual basis of The Renaissance was its version of humanism as a cultural movement The Renaissance in composite innovative flowering of Latin and vernacular literature which contemporaries credited to Petrarch the development of linear prospective and other techniques of rendering a more natural reality in painting and gradually but white spread educational reforms. Although the Renaissance saw revolutions in many intellectual and social scientific pursuits as well as the introduction of modern banking and the field of accounting it is perhaps best known for its artistic development and the contributions of such polymath. The Renaissance as a long and complex histrography and in line with general scepticism of discrete periodisation, daraz been much debate among students reacting to the 19th century glorification of The Renaissance. The Renaissance was a cultural movement that profoundly affected European intellectual life in the early modern period. The Renaissance was a scholars employed the humanist method in study and searched for realism and human emotion in art.

In addition to studying classical Latin and Greek Renaissance authors also begin increasing need to use vernacular language combined with the introduction of the painting press that would allow many e people access to books especially the Bible. In all The Renaissance could be viewed as an attempt by intellectual to study and improve the secular and wordly both through the revival of ideas. During the Renaissance money and art went hand in hand. Artist depended entirely on patrons while patrons needed money to artistic talent. Scholars and thinkers of the day it was primarily a time of the revival of classical learning and wisdom after a long period Of cultural decline. The Renaissance took place in Europe France Holland and Italy. And the people who were in the Renaissance where Donato Bramant, Erasmus, Giotto, El Greco, Leonardo da Vinci, Michelangelo ,Claudia Monteverdi, Raphael, Tintoretto and Titian.Renaissances thinkers considered the middle ages to have been a period Of cultural decline they sought to revitalize their cultural two emphasising classical text and philosophies some major development of The Renaissance include astronomy humanist philosophy the painting press vernacular language in writing painting and sculpture techniques .

World exploration and in the last Renaissance Shakespeare’s works The Renaissance o 12th century that there were main periods that saw Renaissance in the art and philosophy of antiquity firstly the Carolingian Renaissance which occur during the region of Charlemagne the first emperor of the holy Roman empire and secondly Ottonian Renaissance which developed during the league of emperors Otto 1 otto 2 and Otto 3 and finally the 12th century Renaissance which was especially influential on the later Renaissance.

Physical role and deficiency symptoms of mineral elements taking place in plants

Macro Nutrients

⭐ Carbon, hydrogen and oxygen

These are not mineral elements in the true sense but have been included because these elements form the composition of all organic compounds present in plants.They are a part of carbohydrates, proteins,and days.Thus these elements have a role to play in the general metabolism of plants.

Deficiency symptoms

Deficiency of these elements is very rare because the plants have a steady supply of these through water and gaseous exchange.Deficiency affects the normal growth and development of plants.

⭐ Nitrogen

Nitrogen is an essential constituent of proteins, nucleic acids,vitamins and many other organic molecules such as chlorophyll.Nitrogen also forms a constituent of various hormones, coenzymes and ATP.

Deficiency symptoms

Stunted growth,chlorosis, reduction in flowering, excessive colouring in apple and peach and reduction in fruit size,decrease in protein contents,change in the pigmentation pattern.

⭐ Phosphorus

It is present in plasma membrane, nucleic acids,nucleotides,many co-enzymes and organic molecules.It plays an important role in energy metabolism.Phosphorus promotes healthy root growth and fruit ripening.

Deficiency symptoms

Loss of older leaves, reduction in growth,increase in phosphatase enzyme activity, causes accumulation of carbohydrates in soyabean.

⭐ Potassium

Potassium is required in the meristematic regions and regions of cell differentiation.It accumulates in older leaves.Though it does not have a structural role,it is involved in stomatal opening and closing.It is an activator of many enzymes and has a role in protein and carbohydrate metabolism.

Deficiency symptoms

Leaf tips curve downward,causes mottled chlorosis, development of chlorosis at tips and margins of leaves, shortening of internodes and stunted growth.

⭐ Sulphur

Sulphur is the constituent of certain vitamins such as thiamine and biotin.It is constituent of coenzyme-A playing an important role in respiration.It forms the sulphydryl group in many enzymes and is a constituent of sulphur containing aminoacids such as cystine,cysteine and methionine.

Deficiency symptoms

Causes inhibition of protein synthesis,younger leaves show chlorosis first,chloroplasts of mesophyll show a decrease in stroma lamellae but grana increase.

⭐ Magnesium

Magnesium is a constituent of chlorophyll molecule which cannot be formed without magnesium.It has a vital role in carbohydrate metabolism and the binding of ribosomal subunits.Magnesium is the activator of many enzymes involved in DNA and RNA synthesis.It acts as a Phosphorus carrier and activates enzymes such as PEP carboxylase and RuBP carboxylase.

Deficiency symptoms

Interveinal chlorosis takes place,anthocyanin pigment deposition takes place after chlorosis,necroctic spots appear in acute cases.

⭐ Calcium

Calcium forms an important constituent of the cell wall occuring in the middle lamella as calcium pectate.It has an important role in the formation of plasma membrane.Calcium plays a role in mitotic cell division and is a constituent of enzymes like phospholipase and adenyl kinase where it acts as an activator.

Deficiency symptoms

Affects the carbohydrate metabolism,the process of respiration is badly affected as number of mitochondria are decreased, meristematic tissues are affected and leaf and root tips die,cell wall may become brittle or rigid.

Micro Nutrients

⭐Iron

Soil is generally not deficient in iron.Iron is a constituent of various flavoproteins and forms a part of enzymes such as catalases,peroxidases and cytochromes.It plays an important role in the electron transport system of photosynthesis being part of cytochrome and derredoxin.

Deficiency symptoms

Causes interveinal chlorosis and the leaves become yellow or white,impairs aerobic respiration and related processes, fruit trees particularly show sensitivity to iron deficiency.

⭐Boron

Leaves and seeds require boron.It is necessary for uptake and utilisation of Ca++ions,pollen germination,cell differentiation and translocation of carbohydrates.It plays a role in nitrogen metabolism,hormone and fat metabolism.

Deficiency symptoms

It causes brown heart rot disease in beetroot,in apple internal tissues become corky,causes leaf to curl and become brittle, premature fall of fruits and flowers.

⭐ Manganese

Manganese is required by leaves and seeds,It is an activator of enzymes like carboxylases,oxidases,dehydrogenases and kinases.

Deficiency symptoms

Causes grey spot disease in oat,poor development of root system,interveinal chlorosis occurs.

⭐ Copper

This is required in all plant parts.Copper forms a component of enzymes such as phenolases and tyrosinase.Copper being a constituent of plastocyanin plays a role in photophosphorylation.Copper maintains the carbohydrate-nitrogen balance.

Deficiency symptoms

Causes die back of shoots especially in citrus,a disease called exanthema causes yield of gums on the bark.

⭐Zinc

Zinc is involved in the synthesis of indole acetic acid by activating the enzyme tryptophan synthetase.It plays a role in protein synthesis.

Deficiency symptoms

Causes distortion of growth,leaves become very small and resettled called as little leaf disease.

⭐ Molybdenum

Molybdenum has an important role to play in the metabolism of Nitrogen.It activates the enzymes involved in nitrogen metabolism.

Deficiency symptoms

It leads to mottling and witling of leaves at the margins causing “yellow spot”disease of citrus.

Small Scale Industries: helping in a BIG way

Small Scale Industries (SSI) are those industries in which manufacturing, providing services, productions are done on a micro scale. Small scale industries play an important role in the social and economic development of India. These industries do a one-time investment in machinery, plants, and industries which could be on an ownership basis, hire purchase or lease basis.

The SSI sector produces a wide range of industrial products such as food products, beverage, tobacco and tobacco products, cotton textiles, wool, silk, synthetic products, jute, hemp & jute products, wood & wood products, furniture and fixtures, paper & paper products, printing publishing and allied industries, machinery, machines, appliances and electrical machinery. The SSI sector also has a large number of service industries.  The small-scale sector in India embracing of a diverse range of units from traditional crafts to high- tech industries.  The number of SSI working units (registered & unregistered) in India totalled 11.4 million in 2003-04-80.5 percent of which are proprietary concerns and 16.8 percent are partnership firms and private limited companies. They have always played an important role in the economies of all major industrial countries. The Report of the Working Group on Micro, Small and Medium Enterprises (MSMEs) growth for 12th 5-year Plan (2012–17), unveils that the sector accounts for 45% of the manufacturing output and 40% of the total exports of the country. Further the Ministry of MSME’s (2017) highlights that the MSMEs accounted for 30.74% of GDP in the year 2014–15. Current economic forecast or survey interprets that with the Indian Economy growing at an average of 7% per annum, it is likely to become a $5 trillion economy by the year 2025. Hence, the development of the MSME sector is essential and it is considered to be the backbone of the Indian economy. Small-scale industry is playing a paramount role in the industrial landscape of our country.

The growth in employment in this sector over years has been noteworthy. The small-scale industries have shown splendid progression in their quantity, production, employment and exports. The cumulative number of units has increased from 105.21 lakhs in 2001-02 to 115.22 Lakhs in 2003-04 to 630 lakhs as of 2020. The number of individuals employed in small scale units too, has gone up from 249.09 lakhs in 2001- 02 to 273.97 lakhs in 2003-04 to 11 crores in 2020. Exports from small scale sector account for nearly 35 percent of the gross value of exports from our country. Total value of exports of this sector has increased from Rs. 71,244 crores in 2001-02 to Rs. 86,013 crores in 2002-03 to a value of $14740 crore and by 2022 it is expected that MSMEs will contribute 60% to India’s total exports. The total value of production of small-scale units comes to nearly 40 percent of the total value of industrial output of the country. Over the years an inspiring trend in exports has been observed in the dimension of increase in exports of unconventional products from this sector.

The SSI has emerged as an ever-changing phenomenon of the Indian economy. At the national level, this sector has performed extremely well and enabled our country to attain industrial diversification. SSIs have made a portentous endeavour to increase in employment fortunes and productivity prospects. If its potential is properly harnessed, it can help in accentuating the pace of balanced regional progress apart from creating employment opportunities.

The impact of Social Media Influencers on Publicity

In terms of marketing, publicity is the public visibility or awareness of a product, service for any organisation or business or company. It may also refer to the movement of information from its source to general public often (but not necessary) via the media. Here are some of the ways by which Influencers impact the publicity of a brand:

1) Building Awareness about the Brand:

Social Media Influencers on various social media platforms establish credibility in a particular industry (like fashion) and there is a huge gap between brands and their end users. Influencers try to bridge this gap as they take consumers through the “decision making phase” and thus help in creating a positive brand reputation.

2) Informing people about the product:

One of the main reasons why consumers trust influencers is that they relate with them on a personal level. Influencers know about the major everyday needs of an individual and hence they keep their followers “up-to- date” about latest trends regarding existing products, services or giving details about latest products.

3) Sponsor products in their profiles:

Sometimes social media influencers prefer fixed payments to feature the products of a brand or feature brands on their profile for a specific period of time or they may feature the products in their social media posts. This directly helps in general awareness of the brand.

4) Giving Prizes:

Social Media Contest is one of the most new ways that increases popularity of brands or product of brands. Business firms collaborate with social media influencers and it is the most cost effective technique to build awareness and general interest in brands. This is a typical strategy and it may require certain condition in exchange of prizes such as following the official page of the brand, tagging friends, liking posts and like.

These things directly help in increasing the online engagement and further increasing general interest in the brand.

Source: Januz Wielki.

The above graph is from a recent survey conducted in August 2020 and it shows that majority of respondents feel “transfer of information” about a product is the main thing they look when it comes to social media influencers.
Increasing brand awareness and brand loyalty are the next two elements that respondents look when it comes to social media influencers.

This acts as evidence that social media influencers are very impactful when it comes to promotion and publicity of a product or a service. In this modern era, where social media is the new “illusion” of people, social media influencers help in building and increasing brand awareness and thereby they assist in promotion and publicity. Good Marketing Managers would tap this opportunity of “social media influencer marketing” to enhance the audience reach of their business.

Best Suspense Thriller webseries

If you are a fan of thriller then these are the perfect pick for you to indulge in binge watching.

Typewriter.The series is set in Goa, and revolves around a haunted house. This series focuses on a story about three kids who form a ghost club and are in search of ghosts as they have read in the book written by one of their grandfather when one of the family travel down to haunted house. This house is filled with mystery as it is haunted. It was a very good and interesting series i would suggest it to everyone.

Ghoul. It’s a genius work of fiction. Ghoul is a series about a prisoner who arrives at a remote military interrogation center and turns the tables on his interrogators, exposing their most shameful secrets. 

Apaharan. The plot revolves around the inspector of Uttarakhand police who is induced into kidnapping a young girl named Anusha, at her mother’s request. The plot begins as a simple plan to extort money in exchange for Anusha. This series revolves around kidnapping, suspense, mystery and never ending action. It’s all about the mystery of the murder of a kidnapped girl. You can watch all the episodes of Apharan on ALTBalaji.

Bard of blood. Plot is all about Kabir Singh who is on mission to rescue his indian agents with solving various mistories in balochistan and Pakistan. Fighting like a champ and always try to win terrorism.

Kaali. This series revolve around a helpless mother Kali, who struggle to save her child life who has few hours of oxygen left in the cylinder. During this time, she gets trapped with dangerous people as she tries to accumulate money for her son’s operation.

Special ops. Himmat Singh’s task force team of five agents living in various parts of the world aim to catch the mastermind, who is behind all the major terrorist attacks.

pH SCALE

All the aqueous solutions may contain hydrogen and hydroxyl ions due to self-ionisation of water. In addition to this ionisation, substances dissolved in water also may produce hydrogen ions or hydroxyl ions. The concentration of these ions decides whether the solution is acidic or basic. pH scale is a scale for measuring the hydrogen ion concentration in a solution. The ‘p’ in pH stands for ‘Potenz’ in German meaning ‘power’. pH notation was devised by the Danish biochemist Sorensen in 1909. pH scale is a set of numbers from 0 to 14 which is used to indicate whether a solution is acidic, basic or neutral.

✓Acids have pH less than 7
✓Bases have pH greater than 7
✓A neutral solution has pH equal to 7

The pH is the negative logarithm of the hydrogen ion concentration
i.e pH = −log [H+]

We can measure the pH of a given solution using pH paper

The pH of a solution can be determined by using a universal indicator. It contains a mixture of dyes. It comes in the form of a solution or a pH paper.

A more common method of measuring pH in a school laboratory is by using the pH paper. A pH paper contains a mixture of indicators. It shows a specific colour at a given pH. A colour guide is provided with the bottle of the indicator or the strips of paper impregnated with it, which are called pH paper strips. The test solution is tested with a drop of the universal indicator, or a drop of the test solution is put on the pH paper. The colour of the solution on the pH paper is compared with the colour chart and the pH value is read from it. The pH values thus obtained are only approximate values.

Role of pH in Everyday Life

Plants and animals are pH sensitive

Our body works within the pH range of 7.0 to 7.8. Living organisms can survive only in a narrow range of pH change. Different body fluids have different pH values. For example, pH of blood is ranging from 7.35 to 7.45. Any increase or decrease in this value leads to diseases. The ideal pH for blood is 7.4.

pH in our digestive system

It is very interesting to note that our stomach produces hydrochloric acid. It helps in the digestion of food without harming the stomach. During indigestion the stomach produces too much acid and this causes pain and irrigation. pH of the stomach fluid is approximately 2.0.

pH changes as the cause of tooth decay

pH of the saliva normally ranges between 6.5 to 7.5. White enamel coating of our teeth is calcium phosphate, the hardest substance in our body. When the pH of the mouth saliva falls below 5.5, the enamel gets weathered. Toothpastes, which are generally basic are used for cleaning the teeth that can neutralise the excess acid and prevent tooth decay.

pH of soil

In agriculture, the pH of the soil is very important. Citrus fruits require slightly alkaline soil, while rice requires acidic soil and sugarcane requires neutral soil.

pH of rain water

The pH of rain water is approximately 7, which means that it is neutral and also represents its high purity. If the atmospheric air is polluted with oxide gases of sulphur and nitrogen, they get dissolved in the rain water and make its pH less than 7. Thus, if the pH of rain water is less than 7, then it is called acid rain. When acid rain flows into the rivers it lowers the pH of the river water also.

Environment Protection Act -1986

The constitution of India clearly states that it is the duty of the state to “protect & improve the environment and to safeguard the forests & wildlife of the country”. The department of environment was established in India in 1980. this later became the Ministry of environment & forests in 1985. The EPA (Environment Protection Act), 1986 came into force soon after the Bhopal gas tragedy & is considered an umbrella legislation as it fills many gaps in the existing laws. Thereafter a large number of laws came into existence as the problems began arising, or example, handling and management of hazardous waste rule in 1989.

An Act to provide for the protection and improvement of Environment. Whereas the decisions were taken at the United Nations Conference on the Human Environment held at Stockholm in June, 1972, in which India participated, to take appropriate steps for the protection & improvement of human environment.

Objective

  • Providing for the protection & improvement of the environment.
  • Preventing environmental pollution in all its forms.
  • To tackle specific environmental problems that are peculiar to different parts of the country.
  • To co- ordinate the activities of the various regulatory agencies already in existence.
  • To appoint environment officers to check environmental pollution.
  • To improve the quality of life by protection of environment.
  • Establishing environmental laboratories. To protect the forests & wildlife in the country.

SCHEME OF THE ACT

The Environment (Protection) Act, 1986 has 26 Sections & it has been divided into four chapters relating to, 1.Preliminary 2.General Powers of the central Government. 3.Prevention, Control, & Abatement of Environmental Pollution. 4.Miscellaneous.

PRELIMINARY : •Short Title, Extended & Commencement. •Definitions

Short Title, Extended & Commencement

The environmental protection act (1986) enacted under article 253 of the Indian constitution. To protect & improve environmental quality, control & reduce pollution from all sources. 1.This act may be called the Environmental (Protection) Act, 1986. 2.It extends to the whole of India.

IMPORTATNT DEFINATIONS

  1. Environment
  2. Environmental Pollutant
  3. Environmental Pollution
  4. Handling
  5. Hazardous Substance
  6. Occupier

GENERAL POWERS OF THE CENTRAL GOVERNMENT

  • Planning and execution of a nation-wide program for the prevention, control and abatement of environmental pollution.
  • Restriction of areas in which any industries, operations or processes or class of industries, operations or processes shall not be carried out or shall be carried out subject to certain safeguards.
  • Laying down procedures and safeguards for the handling of hazardous substances
  • Examination of such manufacturing processes, materials and substances as are likely to cause environmental pollution.
  • Carrying out and sponsoring investigations and research relating to problems of environmental pollution.
  • Establishment or recognition of environmental laboratories and institutes to carry out the functions entrusted to such environmental laboratories and institutes under this Act.

RULES TO REGULATE ENVIRONMENTAL POLLUTION

  1. The standards of quality of air, water or soil for various areas and purposes
  2. The maximum allowable limits of concentration of various environmental pollutants (including noise) for different areas
  3. The procedures and safeguards for the handling of hazardous substances
  4. The prohibition and restrictions on the handling of hazardous substances in different areas
  5. The prohibition and restriction on the location of industries and the carrying on process and operations in different areas
  6. The procedures and safeguards for the prevention of accidents which may •cause environmental pollution and for providing for remedial measures for •such accidents.

PREVENTION, CONTROL, AND ABATEMENT OF ENVIRONMENTAL POLLUTION

  • Persons carrying on industry operation, etc., not to allow emission or discharge of environmental pollutants in excess of the standards.
  • Persons handling hazardous substances to comply with procedural safeguards
  • Furnishing of information to authorities and agencies in certain cases
  • Powers of entry and inspection
  • Power to take sample and procedure

PUNISHMENTS

One of the objective of EPA is provide for deterrent punishment to those who endanger human environment safety & health. Section 15 of EPA provides that any person who fails to comply or contrivance any provision or rule or act he shall be punishable. With a fine  of 1 lakh. with imprisonment for term for 5 years. or both

JOURNALISM

The journalism is the largest growing professionals in the world with the growing numbers in the communication channels the number of audience have also increased at a large rate. It is the activity of gathering assessing creating and presenting news and information journalism can be distinguished from other activities and products by certain identifiable characteristics and practices. It is also the product of their activities the elements not only seperate . JOURNALISM from other forms of communication history reveals that the more democratic society the more news and information it tends to have . Journalism is the production And distribution of reports on current events based on facts and supported with proof and evidence concepts of the appropriate role for journalism varied between countries.

The word journalism applies to the occupation as well as collaborative media gather and publish information based on facts and supported with proof and evidence in others the news media independent of the government but instead acted as private industry in some Nations the news media all controlled by government intervention and are not fully independent. Journalistic media include print television radio internet and in the past news reels. New organisations at challenge fully monetize the digital wing as well as improvise on the context in which they published in print. The proliferation off the internet smartphones has created a shift in the conception of print media channels as people increasing consume news through E- reader smart phones and other personal electronic devices. Newspapers have seen print revenues sink at a faster pale then the rate of growth for Digital revenue. Journalistic convention very by country. Bloggers are often regarded as journalist who also receive promotional gifts this intended to eliminate conflict of interest and protect consumers.

Many credible news organisations are their employees often belong to and abide by the ethics of professional organisation and crafting new stories regardless of the medium fairness and are issues of concern to journalist. In a traditional print newspaper and its online iteration informations is organised based on facts and an opinion breakdown. Healthy journalism in an democratic country must provide all opinions of people in power opinion pieces are generally written by regular columnist for appear in a section titled. While features stories breaking news and hard news stories typically make efforts to remove opinion from the copy. The ability to render a subjects complex and fluid narrative with sufficient accuracy is sometimes challenged by the time available to spend which subject there are several forms of journalism which diverse audience namely, Access journalism advocacy journalism who are voluntarily cease speaking about issues writing to advocate particular viewpoints practice journalism writing return or spoken journalism for radio business journalism tricky reports interpreter business data journalism main use data to support their reporting drone journalism with this drone to capture footage and interactive journalism investigative journalism political journalism sensor journalism global journalism.

Journalism does not a universal code of conduct individuals are not really obliged to follow certain set of rules. The third claims is the claim of humanity which states that journalists are writing for a global and therefore must serve factor. In 28 century the increasing organisation of working journalism specialised education for journalism the growing literature dealing with journalism history problem increasing sense of social responsibility.

Malnutrition: Under-nutrition and Over-nutrition

Malnutrition is a condition that outcomes from eating an eating routine which doesn’t gracefully a sound measure of at least one nutrients. This incorporates abstains from food that have too little nutrients or so numerous that the eating regimen messes wellbeing up. The supplements included can incorporate calories, protein, starches, fat, nutrients or minerals. An absence of supplements is called undernutrition or undernourishment while an overflow of supplements cases over-nutrition. Hunger is regularly used to allude to undernutrition – when an individual isn’t getting enough calories, protein, or micronutrients. On the off chance that undernutrition happens during pregnancy, or before two years old, it might bring about lasting issues with physical and mental turn of events. Extraordinary undernourishment, known as starvation or ongoing craving, may have indications that include: a short tallness, slender body, helpless energy levels, and swollen legs and mid-region. The individuals who are malnourished regularly get diseases and are habitually cold. The side effects of micronutrient inadequacies rely upon the micronutrient that is inadequate. Undernourishment is regularly because of an absence of great food which is accessible to eat. This is regularly identified with high food costs and neediness. An absence of breastfeeding may add to undernourishment.

Irresistible infections, for example, gastroenteritis, pneumonia, jungle fever, and measles, which increment supplement necessities, can likewise cause hunger. Regular micronutrient insufficiencies incorporate an absence of iron, iodine, and vitamin A. Lacks may turn out to be more normal during pregnancy, because of the body’s expanded need of supplements. In some non-industrial nations, overnutrition as corpulence is introducing inside similar networks as undernutrition. This is on the grounds that the food that is frequently accessible isn’t solid. Different reasons for lack of healthy sustenance incorporate anorexia nervosa and bariatric medical procedure. Lack of healthy sustenance expands the danger of contamination and irresistible sickness, and moderate hunger debilitates all aspects of the invulnerable framework. For instance, it is a significant danger factor in the beginning of dynamic tuberculosis. Protein and energy lack of healthy sustenance and insufficiencies of explicit micronutrients (counting iron, zinc, and nutrients) increment powerlessness to contamination. Ailing health influences HIV transmission by expanding the danger of transmission from mother to kid and furthermore expanding replication of the infection. In people group or regions that need admittance to safe drinking water, these extra wellbeing hazards present a basic issue.

TYPES OF MALNUTRITION

It can lead to serious health issues, including stunted growth, eye problems, diabetes and heart disease. It basically is of two types:

• Under-nutrition
This kind of Malnutrition results from not getting enough protein, calories or micronutrients. Undernutrition is caused fundamentally by a lacking admission of dietary energy, whether or not some other explicit nutrients is a restricting element.
Undernutrition ordinarily results from not getting enough supplements in your eating routine. This can cause Weight loss, Loss of fat and bulk, Hollow cheeks and indented eyes, A swollen stomach, Dry hair and skin, Delayed injury mending, Fatigue, Difficulty concentrating, Irritability, Depression and uneasiness. Individuals with undernutrition may have one or a few of these indications. A few sorts of undernutrition have signature impacts.

Kwashiorkor, a serious protein insufficiency, causes liquid maintenance and a projecting midsection. Then again, the condition marasmus, which results from serious calorie lack, prompts squandering and critical fat and muscle misfortune.

Undernutrition can likewise bring about micronutrient inadequacies. The absolute most regular lacks and their indications include:

  • Vitamin A: Dry eyes, night visual deficiency, expanded danger of contamination.
  • Zinc: Loss of hunger, hindered development, postponed mending of wounds, balding, looseness of the bowels.
  • Iron: Impaired cerebrum work, issues with managing internal heat level, stomach issues.
  • Iodine: Enlarged thyroid organs (goiter), diminished creation of thyroid hormone, development and improvement issues. Since undernutrition prompts genuine actual issues and medical issues, it can expand your danger of death. It’s assessed that hindering, squandering and zinc and Vitamin A lacks added to up to 45% of all kid passings in 2011.

• Over-nutrition
Overconsumption of specific nutrients, for example, protein, calories or fat, can likewise prompt hunger. This normally brings about overweight or heftiness. The primary indications of overnutrition are overweight and heftiness, however it can likewise prompt nutrient lacks. Research shows that individuals who are overweight or large are bound to have lacking admissions and low blood levels of specific nutrients and minerals contrasted with the individuals who are at a typical weight.
One investigation in 285 youths found that blood levels of Vitamin A and E in large individuals were 2–10% lower than those of typical weight members.
This is likely in light of the fact that overweight and obesity can result from an overconsumption of quick and prepared nourishments that are high in calories and fat yet low in different nutrients.

An investigation in more than 17,000 grown-ups and kids found that the individuals who ate inexpensive food had altogether lower intake of vitamin A and C and unhealthy, fat and sodium utilisation than the individuals who kept away from this kind of food.

COMMON CAUSES OF MALNUTRITION 

Common causes of malnutrition include:

  • Food insecurity or a lack of access to sufficient and affordable food: Studies link food insecurityin both developing and developed nations to malnutrition.
  • Digestive problems and issues with nutrient absorption: Conditions that cause malabsorption,such as Crohn’s disease, Celiac disease and bacterial overgrowth in the intestines, can causemalnutrition.
  • Excessive alcohol consumption: Heavy alcohol use can lead to inadequate intake of protein,calories and micronutrients.
  • Mental health disorders: Depression and other mental health conditions can increasemalnutrition risk. One study found that the prevalence of malnutrition was 4% higher in peoplewith depression compared to healthy individuals.
  • Inability to obtain and prepare foods: Studies have identified being frail, having poor mobilityand lacking muscle strength as risk factors for malnutrition. These issues impair food preparation skills.