India a name when comes to your mind, what is the the picture of india for you? If you know about india and had lived here than you will have a picture of where some wear dhoti other lungi and some other pajama. There is even diversity in the way of wearing saree like bangali, Gujarat, assami, marathi, orria and much more.
The real beauty of India
India is actually a planet in it self, where there are numerous festivals, people, issues etc all of a different kind but in one nation. Where you will find a Hindu enjoying eid with Muslim, a Muslim taking care of a Hindu temple, a Sikh serving langer to each and every being on this earth who wants to have it.
In India everything is diverse our geography, climate, culture, attaire, language, cuisine, looks, religion, festivals etc. But one thing is common in everyone that is we are Indians and we love our india. We celebrate eachother’s festivals, we enjoy eachother’s cuisine, we wear eachother’s attaire, ultimately we are united.
We fight among ourself (which I agree is not a good thing), but when anyother tries to offend our country we unites.
India’s is really an amazing country, whose real essence is ‘unity in diversity’.
There are different forms of violence on women, which act as threats to women’s independent identity and dignity. Forms of violence are: 1) Female foeticide & infanticide- According to a survey by British medical journal, Lancet, nearly 10 million female abortions have taken place in India in the last 20 years, which is rampant amongst the educated Indian middle class as well. There are organizations like Swanchetan, which are working towards educating & bringing awareness in people against the ghastly act.
2) Rape, sexual harassment & abuse- It acts as a deterrent to women’s freedom & perpetuates the notion that women are the weaker sex. Every 2 hours, a rape occurs somewhere in India! The recent Dec. 16 Delhi Gang rape case, shook the entire country and led to protests all across the country, setting up of Justice Verma panel & helped in the fast track judgment of the case. However rampant cases of rape of Dalit women, acid attacks, eve teasing go unnoticed. 3) Domestic violence and dowry deaths- Violence on women in the family were considered family problems and were never acknowledged as “crimes against women” until recently. It is prevalent in all classes of society. 4) Prostitution- A large number of women destitute or victims of rape who are disowned by family fall prey to prostitution forcibly. There are no governmental programs to alleviate the problem of prostitution. 5) Objectification of women- Indecent Representation of Women(Prohibition) Act, 1986 prohibits indecent representation of women through advertisements or in publications, writings, paintings etc. However a whole lot of indecent representation of women is done through literature, media, paintings etc upholding the “right to freedom of expression”.
As per World economic forum survey, India’s Global Gender Gap Index 2011 ranking is 113 out of 134 countries with neighbors like Bangladesh at 69 & China at 60. 1) Sex Ratio –Sex ratio is used to describe the number of females per 1000 of males. As per census 2011 sex ratio for India is 940 females per 1000 of males, i.e. females form a meager 47% of the total population. The State of Haryana has the lowest sex ratio in India and the figure shows a number of 877 of females to that of 1000 males while Kerala has the highest of 1084 females per 1000 males 2) Health – Studies on hospital admissions and records have shown that males get more medical care compared to girls. 2% of the female population is absolute anaemic. 12% of the female population of the country suffers from repeated pregnancy (80% of their productive life is spent in pregnancy) & lack of nutrition.
3) Literacy – The female literacy levels according to the Literacy Rate 2011 census are 65.46% where the male literacy rate is over 80%. While Kerala has the highest female literacy rate of 100% , Bihar is at the lowest with only 46.40% 4) Employment – Of the total female population 21.9% are a part of Indian workforce. Majority of women are employed in the rural areas and in agriculture. Amongst rural women workers 87% are employed in agriculture as laborers, cultivators, self employed like hawkers etc i.e in the unorganized sector which almost always remains invisible. Despite the equal remuneration Act 1976, women are paid lower wages, occupy lower skilled jobs, have less access to skill training and promotion. 5) Political status – Though India had a women Prime Minister Late Ms Indira Gandhi, women are not fairly represented in the Parliament & other State & Local bodies. With only around 9 per cent women in upper house and around 11 per cent in the lower house of parliament, India ranks 99th in the world in terms of female representation among MPs. However 73rd & 74th amendments to the constitution have ensured the participation of women in PRIs with a reservation of 1/3rd for women. Today more than 30 million women are actively participating in the political decision making process at the grass root.
“Without economic freedom other aspects of women equality would not be realized” -Jawaharlal Nehru Women’s work participation rate in general has been declining over the decades. The decline has occurred due to several factors: 1) Absence of comprehensive and rational policy for women’s emancipation through education, training and access to resources such as land, credit and technology etc. 2) The perception of male as the breadwinner of the family despite the fact that in low income households women’s income is crucial for sustenance. This perception adversely affects women’s education & training. Employers also visualize women workers as supplementary workers & also cash in on this perception to achieve their capitalistic motives by keeping the wage low for women. 3) Structural changes in the economy e.g decline in traditional rural industries or industrialization. 4) Lack of assets (land, house) in their own name in order to have access to credit and self employment opportunities 5) Huge demand
of time and energy of women for various tasks at home like child bearing and rearing etc in addition to participation in labour force leave them with little time for education, training and self development 6) Division of labour based on the gender between men and women & technological advancements work against women. They are the last to be hired and first to be sacked. 7) Govt. programs to increase employment and productivity are focused more on men & women are seen as beneficiaries rather than active participants
When a decision is made that fear, terror and violence are justified to achieve ideological, political or social change, radicalization to violent extremism occurs’ Terrorism, radicalization and extremism are subjective concepts that have different meanings for different people. Furthermore, their meanings are constantly evolving as they manifest themselves in different ways in different parts of the world, exploiting new vulnerabilities, technologies and approaches. 1.1. Terrorism ‘Terrorism is a complex and contested issue, as are the associated labels of extremism, violent extremism and radicalization’ There is no single universally accepted definition for terrorism because the concept is invariably political and cannot be framed in a manner that excludes the state. Most acceptable words to understand terrorism are ‘acts committed with the objective of seriously intimidating a population, destabilizing or destroying structures of a country or international organization or making a government abstain from performing actions’. 1.2. Extremism ‘Violent extremist ideologies have found fertile ground in fragile communities characterized by little access to development’ Extremism is generally understood as constituting views that are far from those of the majority of the population. Accordingly, one definition describes extremism as ‘activities (beliefs, attitudes, feelings, actions, strategies) of a character far removed from the ordinary’. Though this is clearly a relative term which invites disagreement regarding benchmarks, it is broadly agreed that extremist views are not necessarily illegal and do not automatically lead to violence or harm. Indeed those with extremist views, who may also choose to observe extreme practices with no impact on the civil liberties of fellow citizens, are rightly protected under fundamental freedoms and human rights norms. Extremism becomes a concern when those views threaten democratic and tolerant societal ideas, or promote the use of violence to coerce their followers or to achieve their objectives. This form of extremism is described as violent extremism, a term which remains contested, but which generally refers to the creation of ideologically motivated or justified violence, as well as support for such acts. 1.3. Radicalization ‘Radicalizer’s work by pointing to social, political and economic injustice around their followers.’ Like terrorism and violent extremism, radicalization is a contested term with various definitions. It is commonly understood, however, as the social and psychological process of incrementally experienced commitment to extremist political and religious ideologies. It does not necessarily mean that those affected will become violent. However, when a decision is made that fear, terror and violence are justified to achieve ideological, political or social change, radicalization to violent extremism occurs.
Any communication channel through which any kind of information, news, entertainment, education, data, promotional messages etc. can be disseminated is called media. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Be it the pictorial messages of the early ages, or the high-technology media that are available today, mass media has become an inseparable part of our lives. Media can be broadly classified as: • Print Media (newspapers, magazines, books and Brochures, Billboards, etc.) • Electronic Media (news websites, social networking sites, mass SMS schemes, television, internet, radio, cinema etc.) • New Age Media (Mobile Phones, Computers, Internet, Electronic Books)
Where Media is Misleading? – Threat to Internal Security • Indian media does not have a wider perspective of India’s national security issues. • Indian media is in no mood to apply brakes or observe self-restraint on its wayward and insensitive treatment of national security issues. • Indian media’s (especially electronic media) analysis and over-analysis of national security issues by groups of former diplomats, generals and academia’s arm chair strategists distort national security perspectives. All these gentlemen can only draw on their outdated experience and none of them are privy to latest inputs. Also in many cases, reticence is their first casualty after retirement. • Indian TV anchors discussing national security issues do not have the political and strategic maturity to discuss national security issues as their Western counter-parts do. • Indian TV debates on national security issues tend to cut out development of contrary views and perspectives by imposing commercial breaks, or go hectoring themselves.
For a country like India, the backbone of its democracy and the propagator of its national interests remains the access to information and expression. It helps citizens to make responsible and objective choices, to promote accountability by its officials, to provide solutions to conflict resolution, and also to encourage diverse views of its diverse people. This access of information has allowed the Indian media to play the role of watchdog that holds the Government accountable in all its activities, and also functions as the only mode of expression for its people.
The role of media in a democracy like India, therefore, can be summed up as to: • Inform and educate people objectively, impartially and in an unbiased manner about security threats and challenges • Unbiased reporting with the restraints of self regulations • Promotion of the principles of healthy democracy • Respect for the Constitutional Provisions • To build a bridge between people and governments at the national level • Uphold fairness, justice, national unity and international cooperation • Inform, educate, entertain, publicize and most importantly correct the excesses in any society. • Highlight the trouble spots in the society and press the government and public to devise suitable mechanisms to eliminate them • Shape the perceptions of government, influence public opinion, promote democracy, good governance as well as influence peoples’ behavior and support people- oriented policies Following the globalization, the responsibilities of media have also widened. It has to play a role for preserving and pursuing the national interests of the state and highlighting its perspective along with the global issues. It has to examine the conduct of international relations and again to highlight the trouble spot at global level in lieu of global security.
“The internet is the largest experiment involving anarchy in history. (…) It is a source for tremendous good and potentially dreadful evil, and we are only just beginning to witness its impact on the world stage.”
Eric Schmidt, Executive Chairman, Google and Jared Cohen, Director, Google Ideas
As per Information Technology Act, 2000, “Cyber security means protecting information, equipment, devices computer, computer resource, communication device and information stored therein from unauthorized access, use, disclosure, disruption, modification or destruction.”
1.1. Cyberspace India’s Cyber Security Policy 2013 defines cyberspace as a complex environment comprising interaction between people, software and services, supported by worldwide distribution of information and communication technology devices and networks.
1.2. Cyber threats Cyber threats can be disaggregated into four baskets based on the perpetrators and their motives – Cyber Espionage, Cyber Crime, Cyber Terrorism, Cyber Warfare. 1.2.1. Cyber Crime/ Cyber Attacks Cyber-attack is “any type of offensive maneuver employed by individuals or whole organizations that targets computer information systems, infrastructures, computer networks with an intention to damage or destroy targeted computer network or system.” These attacks can be labeled either as Cyber-campaign, Cyber-warfare or Cyber-terrorism depending upon the context, scale and severity of attacks. Cyber-attacks can range from installing spyware on a PC to attempts to destroy the critical infrastructure of entire nations. 1.2.2. Cyber terrorism Acts of Terrorism related to cyber space or act of terrorism executed using Cyber technologies is popularly known as ‘cyber terrorism’. “Cyber terrorism is the convergence of terrorism and cyber space. It is generally understood to mean unlawful attacks and threats of attacks against computers, networks, and information stored therein when done to intimidate or coerce a government or its people in furtherance of political or social objectives, Further, to qualify as cyber terrorism, an attack should result in violence against persons or property or at least cause enough harm to generate fear, Serious attacks against critical infrastructures could be acts of cyber terrorism depending upon their impact.” It should be noted here that if they create panic by attacking critical systems/infrastructure, there is no need for it to lead to violence. In fact such attacks can be more dangerous. Besides, terrorists also use cyberspace for purposes like planning terrorist attacks, recruiting sympathizers, communication purposes, command and control, spreading propaganda in form of malicious content online to brain wash, funding purposes etc. It is also used as a new arena for attacks in pursuit of the terrorists’ political and social objectives.
Cyber Security has assumed strategic and critical importance because of following reasons: • Cyberspace has become key component in the formulation and execution of public policies. • It is used by government to process and store sensitive and critical data which if compromised can have devastating impact. • Taking down cyberspace will result into disruption of many critical public services like railways, defense systems, communication system, banking and other financial system etc. • Several states are developing the capabilities in the area of cyber attacks which can alter outcomes in the battlefield. • Individuals are using internet based services at a growing pace making them vulnerable to cybercrimes, such as- online bank frauds, surveillance, profiling, violation of privacy etc.
Government has taken a number of steps to acquire and increase capacity in the field of cyber security. Some of which are discussed below.
National Cybersecurity Policy 2013
Information Technology Act 2000 (As Amended in 2008)
TOP 5 HOMEMADE ORGANIC FERTILIZERS FOR YOUR KITCHEN GARDEN.
INTRODUCTION:
HEALTHY PLANTS
Now a days many of the urban people has turned towards organic kitchen farming.
Continuous usage of chemical fertilizers has made a havoc among people specially parents those who always look forward for better health.
Excessive fertilizers are reason behind memory loss, weak appetite, dull-dark skin etc.
Turning towards organic kitchen farming is a better way of avoiding such issues, but again people from urban cities faces problem of time management and of course organic fertilizers are actually expensive
Here in this article, I have shared my best 5 organic solutions which you can use for your many of the fruits and flower bearing plants.
COW DUNG FERTILIZER:
COW DUNG FERTILIZER.
1.COW DUNG FERTILIZER: Most known organic fertilizer, from ancient times cow dung was treated as gold, Now, we have lesser knowledge about it, Farmers used to preserve it by making their dry cakes.
PREPERATION:
Take two glasses of water in a vessel.
Add a piece of dried piece or fully decomposed cow dung
Keep the mixture for overnight.
Water will change the color to reddish yellow.
USAGE- you can use this solution to all leafy, fruit and flower bearing plants
This solution is used in every season except harsh summer season.
TEA LEAVES FERTILIZER:
TEA LEAVES FERTILIZER
2.TEA LEAVES FERTILIZER:
Another very easy and accessible liquid fertilizer is tea leaves fertilizer. Some of our garden plants need a bit acidic soil such as rose plant, money plant etc. To fulfill their needs this fertilizer is used.
PREPERATION:
First you need to prepare tea leaves, which you can do easily storing used tea leaves of 5-6 days.
At least you need 2 proper washes to remove milk particles.
Dry them for 3 days. Now your tea leaves are ready for becoming fertilizers.
Take a bowl full of water mix the above granules of tea leaves and keep them for 24 hours, you will observe yellowish solution.
Stain the fertilizer and use in flower bearing plants
Usage- You can use this fertilizer in winters only.
BANANA PEEL FERTILIZER:
3.BANANA PEEL FERTILIZER:
If you know many of the agriculture consultant prescribe NPK fertilizers for complete growth of plants, where ‘P’ stands for potassium which is basically required for proper and healthy flowers in plant. So here is the organic substitute for potash-based fertilizer, BANANA PEEL FERTILIZER.
PREPERATION:
You will need at 6 dried or semi dried peels of banana.
Take a tumbler full of water.
Keep this mixture for 24 hours.
You can use this solution specially for Hibiscus plant and many other flowering plants, which bear flower in all seasons.
Now last two solutions are for fulfilling the requirement of micro-nutrients.
ONION PEEL FERTILIZER:
4. ONION PEEL FERTILIZER:
The most used vegetable in our kitchen is onion, So, why not to make its waste a benefit.
Onion peels are very rich in micro nutrients which can be used as a supplement for our green leafy vegetables such as spinach, pepper mint, bitter guard etc.
PREPERATION:
Collect dried peel of almost 6-7 medium sized onion.
Take two jugs of water.
Soak the peels for 48 hours
Observe the brown color of the solution and your fertilizer is ready for use.
EGG SHELL FERTILIZER:
EGG SHELL
5. EGG SHELL FERTILIZER:
The last and magical solution for the organic lovers is egg shell fertilizer,
You would have heard about different animal-based fertilizers such bone meal, blood meal etc.
egg shell fertilizer is also among those fertilizers. Common constituents of egg shells are calcium carbonate and magnesium this is what our plants ask for.
PREPERATION:
Basic need of this is obviously egg shells, you can take 7-8 shells of egg.
Crush them properly and make a coarse powder.
Mix it with water.
Let it settle for 3 days.
Stain the mixture. Solution is ready for use.
I hope you all find it helpful. If you all want more gardening tips, please don’t forget to mention them in comments below.
Known Mysterious Incident About“the queen of crime” except her famous novels.
Born in Torquay in 1890, Agatha Christie became, and remains, the best-selling novelist of all time.
She is best known for her 66 detective novels and 14 short story collections, as well as the world’s longest-running play – The Mousetrap. Her books have sold over a billion copies in the English language and a billion in translation.
Agatha Christie is one of the greats of mystery literature. For eleven days, she was at the center of her own mystery, that got international headlines. Unlike the plots in her brilliant books, the motives underpinning this particular storyline are rather vague.
The characters of this real and known incidents were the Two of Britain’s most famous crime writers, Sir Arthur Conan Doyle, creator of Sherlock Holmes, and Dorothy L. Sayers, author of the Lord Peter Wimsey series and herself (Agatha Christie” the queen of crime”).
AGATHA CHRISTIE’S DISAPPEARANCECASE
WHAT DO WE KNOW-
On the December night of 3rd,1926 she drove away from her home in Berkshire and vanished completely. Her car was found abandoned and a huge manhunt was launched. Arthur Conan Doyle, author of the Sherlock Holmes mystery stories and Dorothy L. Sayers, author of the Lord Peter Wimsey series, participated in the search. Their specialist knowledge, it was hoped, would help find the missing writer.
Her disappearance would spark one of the largest manhunts ever mounted. Agatha Christie was already a famous writer and more than one thousand policemen were assigned to the case, along with hundreds of civilians.
Agatha Christie’s disappearance prompted a nationwide search and for the first time in UK history, aeroplanes were employed as part of the search effort.
Newspapers offered rewards for information and her husband Archie was suspected of foul play.
The Home Secretary, William Joynson-Hicks, urged the police to make faster progress in finding her.
It didn’t take long for the police to locate her car. It was found abandoned on a steep slope at Newlands Corner near Guildford. But there was no sign of Agatha Christie herself and nor was there any evidence that she’d been involved in an accident.
Not until 14 December, fully eleven days after she disappeared, was Agatha Christie finally located. Eventually, it was revealed that Christie had absconded to Harrow gate via train, where she spent eleven days hobnobbing with the young social crowd under the name of her husband’s mistress. Christie, upon being discovered, says she had no memory of the events.
The Speculations–
Agatha Christie rarely talked about the incident, simply putting it down to about of temporary amnesia caused by a blow to the head.
The consensus of opinion at the time was that the whole affair (no pun intended) was an act of revenge aimed at her erring husband.
Recent researches on her medical condition suggest that she was suffering from Alzheimer’s disease or other dementia. She died of natural causes in early 1976.
I am a complete sucker for good books, a total bibliophile who loves and appreciates a good story. Now let me tell you this, the book Anxious People by Fredrik Backman is overwhelmingly addictive, in a good way ofcourse. Calling it a good book with a good story would be quite an understatement. This story is breathtakingly beautiful in the most elegant and realest of ways. It was my first time hearing about this author and I found out about this book in the comment section of an Instagram handle that I follow and I immediately fell for the title of the novel. ‘Anxious People’ . Instantly without making any delay I picked this title up and it was the best thing I could have done for myself since it taught me a lot. This book is my favorite book for the time being and it’ll always have a special place in my heart. I’ll always cherish this story and the wonderful people portrayed in it.
As one keeps reading the novel, the story keeps blooming into an ever changing drama between the protagonists of the story since there isn’t a definite protagonist in this fabulous piece of literature. The best part about this book is that the reader can relate to the story and that this isn’t a distant fantasy. The story revolves around real people with real world problems. Hence, it is very much relatable and also enjoyable at the same time. The humour in this book is quite entertaining along with the clever story telling. Frankly this story is hilarious. One can find themselves clutching their stomachs quite often. It is also emotional I might add but not in a sad manner. It deals and teaches us to cope with life situations and also reminds us that humanity still exists and exists splendidly so.
The story is about a bank robbery I could say. But really it is about an apartment viewing, I might be wrong here too. It is actually about Stockholmers. Well why spoil the fun. Find out yourselves what this intricately weaved masterpiece is about. I assure you it’ll be worthwhile and you’ll not be disappointed. Fredrik Backman has written many novels worth mentioning and also has won a lot of prestigious awards for them. I have yet to read his other works since I only stumbled upon the Swedish writer quite recently. I am positive I’ll find all his other works equally entertaining as well and I’m quite excited to pick his books up. I’m quite sure you’ll find yourself loving this book just as much I did.
Every corner of every street, their is a different definition for Feminism. But, the question is, does anyone know what exactly it is? no. One does not know the precise meaning of Feminism, but, as we say, there is always a root to a plant. The root here is equality. feminism is equality. that is it. No more, no less. Feminism is equality between men and women, male and female, him and her, girl and boy, or any other words you may use to refer to that. Feminism is a woman wearing clothes of her choice without being harassed, a mother going to work without being judged, a girl having an equal salary as a man, a lady ruling a kingdom without being considered as fragile or weak. Feminism is not particularly about women doing whatever they want, it is about women having equal rules about not doing something. It is a choice as well as a necessity, it is a regulation as well as freedom, it is about doing what you love and not being judged at. For example, if a man dates multiple women, he is a stud amongst his friends, but if a woman does the same, she is a whore. If a man stays at home to take care his child and the woman goes to work, the woman is the brazen, carefree, shameless devil while the man is a poor innocent fellow, and if the opposite happens, the man is a man and it is the woman’s responsibility to take care of her child and sacrifice her career. This happens everywhere around us, even if we notice or not, and it will keep happening, until we evolve our mindset.
Evolving our mindset isn’t exactly a piece of cake, modifying what’s made of us by this society isn’t easy. We need to process our thoughts correctly, instead of living in translucent denial. I know, some ideas, though innovating, do not fit with our mindset. no matter that we know it is good to adapt that form of thinking, our brains just can’t help nurturing an idea that has been stuck in them, almost since we were born. We need to accept our thoughts, and let them go. absolutely believe in those societal standards, and let them go. This trick, I learnt from my grandmother, she says if you want to clear your mind and have fresh thoughts, this trick will do. Accept the thought, almost believe it, and then imagine letting it go, fly away far away. It has helped me a lot, and during the pandemic, staying alone at home, I got to do this often, and it snapped my personality. literally, and not in a bad way, a good way, a really good way, believe me. So, actually accepting feminism to our bones isn’t really that hard, if you give the time to learn it. Mostly because it’s natural, god made a man, and god made a woman, and he made them both equal. it is the orthodoxic societal standards that made us accept the fact that woman is any step, any level lower or weaker. We have to stop that. we need to stop that. and if you are with me, we will stop that.
she is a goddess, she is a queen, and I can’t render enough that she is a beautiful human being. Rhymes good, doesn’t it? now bring this rhyme to life. People, not only women, but men and third genders too, have died craving and fighting for freedom of women. And, if you, regardless of gender, can’t do something to decrease this hollow gap between men and women, then what are you doing? we are all born the same, and if you don’t help towards keeping that as it is, the what are you doing? Life is a gift, and all shall have it. Free, Joyful and alive. Otherwise, this world will worsen, the few beautiful things, the first cry of a baby, the smile of a little girl, will vanish. equality between men and women is the only and only way that we can save our world from disrupting.
There was a point when digital marketing was just a new and a unique way for marketers to advertise their product to the masses. Gaining popularity since 2008, digital marketing became a huge platform for almost every company to reach out to every corner of the country effectively. Each and every organization or start-up have their own website and it is difficult these days to run a business without it.
As the internet is inter-connecting the whole world digitally, online marketing is also gaining more attention. So, why is it so important?
1.REACHES OUT TO MASS POPULATION
Considering more than half of the youth these days and the older generation as well is constantly active on social media, it becomes a huge platform for companies to put up their products and advertise it to the masses with less efforts and time.
2.HELPS SMALL BUSINESSES
It is crystal clear that bringing a small business on the top rank is not an easy job especially when there are huge competitors out there like Amazon, Starbucks, McDonnlads and the list goes on. This is where digital marketing comes into picture. A small business cannot have a store next to Starbucks and expect to overtake their business, but they can promote themselves over the internet to as much of the population as possible to make a known place for themselves.
3.INTERACTION WITH THE PUBLIC
If your product is advertised on newspaper or television, you can only hope that people saw it and gained some interest in it. Also, you don’t even get their feedback on it. But, if it is done through social media, you get to interact with your audience digitally and know whether your product is suitable enough for a buyer or not. You receive a proper feedback and know where to improvise.
4.COST EFFECTIVE
In case of marketing through newspaper or magazines, you need to have a medium size capital to invest in your advertisement and if you choose television as your medium, then a huge capital must be available to do so. On the other hand, digital marketing doesn’t demand a high level of investment. Here, you get to choose a daily budget for your promotion and therefore, the cost could be as less as you want and under your budget.
5. MUCH FASTER
An online ad reaches out to your audience within a few seconds whereas, a newspaper or a magazine might take a few days or a whole week and television takes even longer due to its long procedure of planning, gathering, shooting, editing and lot more.
6.TRACK YOUR CAMPAIGN
When you advertise digitally, you get the option to track your campaign which enables you to analyze how successful it has turned out to be. You can track how many people clicked on your advertisement to go to your website, how many of them liked and shared it and also you can make changes in your promotion according to your performance.
Keeping in mind the current pandemic, what better way could there be to socialize with people and promote yourself than digital marketing when everyone has chosen the digital road for their work. Online ads are the best way to get your company at the top even during such a big crisis.
Vincent van Gogh perhaps, one of the greatest artists to have ever lived, was born in 1853, in the Netherlands. He was the eldest of six children to his parents, and was only in touch with 2 of his siblings later in life. His brother Theo Van Gogh was the closest to him.
Van Gogh is considered as the greatest post impressionist (post impressionism is a French art movement, mainly characterized by vivid hues and exuberant brush strokes). Unfortunately, His artwork did not receive much success while he was alive
Van Gogh died at an early age of 37 and was not around to witness his work being recognized and appreciated.
Introduction to art
At the age of 16, he apprenticed at the art dealers Goupil and Cie at The Hague branch through his uncle. He worked at the Goupil in London and Paris as well in the following years. The everyday exposure to art seemed to intrigue him. Artists such as Frans Hals, Jean Francois Millet started to grow on him and greatly inspired him throughout his life.
He became extremely successful during his time at the Goupil but art dealing did not satisfy him at all, in fact he despised it and was dropped off from the Goupil during his time in Paris after which he took up a couple of different jobs and had to experience some unfortunate events led him to become devout and extremely pious. During his time back home he used to translate the verses of the bible in English and French.
One of his jobs included working as a missionary among the less privileged section of the society at a coal mining region, where he lived among the poor and gave away his possessions, this did not sit well with the religious authorities, and the church later banished him.
This left him feeling dejected and out of sorts. He felt abandoned by society and isolated himself. It was during this time that he used painting as a form of expression.
He moved to Brussels to learn drawing, and then later he moved to Hague to work under the guidance of Anton Mauve, a Dutch painter.
Van Gogh and Mental Health
Van Gogh went on to produce great paintings in the subsequent years, these years also saw his artwork evolve greatly. He worked with Paul Gaugin for an ephemeral time of about two months.
This was a time of absolute distress for him, he was tortured by his own head and his solitude did not side with him. In fact he was so troubled that one night he cut off his own year with a blade.
After this event, he was hospitalized where he kept experiencing psychotic episodes and yet was able to give the world some of the best paintings like The Starry Night, Olive Trees, Garden Of The Asylum and many more.
Van Gogh made his best paintings during the last two, extremely disturbing years of his life. Consumed by loneliness and the voices in his head, Van Gogh succumbed to his own mind. At the age of 37, he shot himself.
Vincent Van Gogh was a highly inspirational artist who had the ability to express emotions through a simple stroke of his brush. He expressed his pain through his brush which gave birth to an alluring piece of art that can make you feel emphatic emotions. And keep in mind that he was able to do this despite his ill mental health.
United Nations General Assembly (UNGA) is the main deliberative, policymaking and representative organ of the United Nations (UN). Each 193 member state has equal power to vote, providing a unique forum for multilateral discussion of the International issue by comprising all the member states.
Each year in September the Assembly meets for regular sessions; thereafter as required. Through the dedicated agenda items or sub-items discussion of certain issues is done which leads to the adoption of resolutions. Amid covid-19 when all in-person meeting was not possible UNGA included virtual platforms to conduct meetings and other novel means to guarantee business continuity.
Abdulla Shahid of the Maldives opened the 76th session of the United Nations General Assembly on 14 September 2021 as he was sworn in as General Assembly President. Over 100 heads of state and government are expected to attend in person. The size of delegations allowed into the General Assembly Hall has been limited. Due to the global pandemic, UN Member States were encouraged to provide pre-recorded statements instead of travelling to UN Headquarters.
Pandemic is not the only problem the world is facing right now. The world has been facing the challenges such as Racism, intolerance, inequality, poverty, hunger, armed conflict, climate change and other ills for decades. General Assembly is an important opportunity for all to come together and work for the future that is different from today.
The theme for the 76th session is “Building Resilience through hope to recover from COVID-19, rebuild sustainably, respond to the needs of the planet, respect the rights of people, and revitalise the United Nations.”
• SUSTAINABLE DEVELOPMENT GOALS (SDG) Sustainable Development Goals are a call for action by all countries- poor, rich and middle-income – to promote prosperity while protecting the planet. It is also an outline for fighting poverty and hunger, achieving gender equality, confronting the climate crisis and much more, within the next ten years.
In unpredictable times, the SDGs show the way to advance towards a strong recovery from COVID-19 and a better future for all on a safe and healthy planet. Sustainable Development Goals are a global pact to create a future where nobody is left behind. These 17 goals were adopted by all countries at the United Nations in September 2015.
DECADE OF ACTION In the aspect of human and planetary well being ‘Decade of action’ is a universal call to action to end poverty, to protect Earth and ensure all people enjoy peace and prosperity. In September 2019, the secretary-general called on all sectors of society to mobilize for a decade of action on three levels: Global action to secure greater leadership, more resources and smarter solutions for the Sustainable Development Goals; local action implanting the needed transitions in the policies, budgets, institutions and regulatory frameworks of governments, cities and local authorities; and people action, including by youth, civil society, the media, the private sector, unions, academia and other stakeholders, to generate an unstoppable movement pushing for the required transformations.
Progress is being made in several places but action to meet the Goals is not yet developing at speed that is required to meet the achievements. The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.
The pandemic became the unprecedented wake-up call that demanded urgency in actions and ambition. The progress that was planned and had been achieved for the decade of action got shaken in the very first five months of the pandemic, spreading the vary that then SGD moment is going off track.
Covid-19 began as a health crisis and quickly become a human and socio-economic crisis. It also urged everyone to see the importance of the preservation of the achieved progress.
“We need to turn the recovery into a real opportunity to do things right for the future.” – UN Secretary-General António Guterres.
Some of the event highlights
• On 20 September the second SDG moment took place with leaders from over 30 countries addressing the theme ‘Plans, pathways and partners for Recovery and beyond.’ In inclusion of four focal topics Gender equality; Connectivity; Youth in Action; and Localising the SDGs.
• On 23 September, the first-ever food summit will take place completely virtually to mobilise the actionable commitments to transform food systems.
• On 24 September, the first global gathering on energy under UNGA auspices since the UN Conference on New and Renewable Sources of Energy in 1981, ‘High-level Dialogue on Energy’ will be commenced.
• On 28 September, the High-Level Event on Jobs and Social Protection for Poverty Elimination event will be conveyed virtually.
2021 remains a crucial year to bring back the balance with nature, take measures about the climate emergency, and get ahead of the pollution crisis while making sure that no one is left behind. The topics that have been discussed and are to be discussed in the 76th United Nations general assembly are a reminder of what must be done for the future so our dreams won’t be lost forever. Only by being together, we can tackle the feeling of helplessness and hopelessness that many of us are currently feeling. As long as we are united we can make a difference for the sake of our planet and each other.
‘One person can hope for change and two can make it come true with the support of each other.’
Scroll, update,like,share,post,comment,read and so on … it can be exhausting! It’s not just social media. gossip, memes, video calls, online shopping, the list is endless! We are constantly receiving streams of information to sort through, distractingus andengulfingus in a whirlwind of other people‘s thoughts and opinions. While we can take advantageof the internet and the information it provides us, if we don’t take a break every now and then we end up getting caught up in digital noise and it becomes tiring. Tiredof trying to keep up with everything and everyone.entrepreneur, the Internet is part of my job! Aswell as social media and that makes it even more important to take a break when possible.Because if you don’t, you mightbe overwhelmed! . did you want to talkto themabout someone,or did youwantto talk to themaboutsomeone, or did you call them.If they weren’t available, that was it. Youcan try again tomorrow! Internet allowed us to be reachable at all times. Which, of course, is amazing in many ways, but makes it easier for a social media site, most of us are members of four or five! the noise ?Do you take a little break and get back to basics? As an online business owner, it‘s a good idea to take regular breaks to avoid being overwhelmed by everything. The best way to take a break is to disconnect or restrict your internetconnection. access.Disconnect:Many people have started to go days without technology. Theycan choose a particular day of the week toshutdown their technology and come back to real life! I know a few people who do this and they all describe how relaxed they feel after beingdisconnected! Access restriction: To restrict your access, you can set limits on the applications on your phone. For example, you can set that you can only login to Facebook for one hour per day. After that, you can no longerlogin. Parentallocking your wifi is also a great way to have some free time.Thisshould nolonger bereserved forchildren! Setting it to turnoff wifi on everyone’s devices at a certain time of day will give everyone a break. I admit that Ihaven’tmadeit a day without technologyyet.However, I keep trying! I find limiting my access has made a big difference to me and once I‘mdone writing this my phone goesto the drawer and I’m going to build a puzzle with my sister! (I know, so retro!) Until next time,
In ancient roman period there existed a practice about which few know today. The businessmen and other influential people acted as patrons for painters and writers in return of something which required more than their artistry. They acted as ‘Anteambulo’. The term literally translates to ‘clearing the path’. The artists had the responsibility to walk in front of their patrons, communicating messages and finding directions for them. It was like a give and take relation wherein the artists got the necessities of life and patrons for their work. On the other hand, the influential businessmen got artists to clear the path for them.
So, why am I narrating such an ancient practice in this article?
Leading requires a habit of following. A leader with no experience is actually, more inferior than a follower. Referring to the practice of Anteambulo, it was the artist who had to clear the path for his patron. It can be seen in two perspectives:
•The egoistic approach: Serving someone by finding paths for them may sound rude . An artist may go on to describe the practice as biased and discriminatory and may despite the upper castes in his works. But while he does that, he forgets how, because of his patron, he was able to bring his views and arts to life and to the people.
• The humble approach: Clearing the path for someone else may equal to serving someone but while clearing the path and finding directions( both physical and philosophical) for your superior you makes it easy for the master to flourish which in turn provides you with your necessities of life and your art AND you learn where to go, what to avoid, the right method and the right direction as you have been giving directions to the patron. Clearing the path for yourself becomes easy and crystal clear. The point of the approach is, when a master flourishes, so does the follower.
What is the significance of ‘Anteambulo’ in today’s world?
Its endless. In today’s world where ego dominates every other person, the theory of Anteambulo acts like a lesson. Who even likes their bosses and seniors at work? They seem so bossy to most. It hurts your image of yourself. You end up asking questions to yourself and sometimes to them:
•Who are you to be so bossy? Who do you think you are?
Answer: Who do YOU think you are? You are questioning to someone superior who knows what they are doing and who definitely know who they are. They struggled to be there. But who are YOU? Your high grades? Your skills? Your beauty? Your ‘idea’ of yourself? No. Sometimes all we know or all we ‘think’ we know is too less or too wrong.
You are your patience, your curiosity, your morals, your determination, your action and above all, your humility. Every person born till date was blessed with humility and polluted with ego. They either cleaned it up or set up more factories in themselves.
• Its him/her who benefits out of my hard work! He won’t give me credit so I will not do the work either. Why should I?
Answer: Because it’s not about the credit, its about the learning. Using the ‘I loose so he looses too’ formula will make you the biggest looser. Ryan Holiday refers to this practice as the ‘Canvas Strategy‘. In Ryan Holiday’s words, ‘Find canvas for other people to paint on’ . And definitely, not ask credits for finding the canvas but learn from what and how the other paints. Push someone who is really good at doing something so that they can do better and you can learn from them. When you start with a new job or a course or when you’re training for some new sports, you have no knowledge of it. Even If you do, its not enough. Knowing theoretical knowledge and gaining practical knowledge together, makes you grow. In order to gain practical knowledge, you need to observe, learn and look up to someone who is better than you. Being an Anteambulo is never wrong.
Have you ever helped someone without expectations? Just for the sake of helping?
Then, congratulations. You are an Anteambulo too.
Helping someone out of a problem or just listening to one’s problems can make wonders. The other person may feel better, get back their hope or something even better….they may be the better version of themselves! After all it is the small things that make big changes. Observe them. See how your advices, how your love for them makes them grow. With time, you may learn to solve problems with ease. That will be a lesson. A learning. Being the Anteambulo and bringing up better work and new ideas to your seniors,boss,friend,teacher or coach may assist them in doing the best in new ways and you may too, in the process, learn how to make use of these new ideas in a similar way to succeed.
Don’t run for the credit but for the knowledge. Every learner is a leader.
HDFC stands for Housing Development Finance Corporation Ltd. It is an financial services company and banking. This is the India’s largest private sector bank by assets. It was founded in August 1994.https://en.m.wikipedia.org/wiki/HDFC_Bank The Headquarters of HDFC in Mumbai, Maharashtra, India. Incorporated in 1994, HDFC Bank was the first bank in India approved by the RBI to offer financial services in the private sector. The revenue of HDFC is $22 billion in 2021. It has 120000 employees all over the India. The total valuation of HDFC is $22.70 billion.https://www.hdfc.com/
3) RELIANCE INDUSTRIES
Reliance is a multi-industry company. It has operating many business entities. It was founded by Dhirubhai Ambani on 8 May 1973. It have headquarters in Mumbai, Maharashtra, India. Reliance has business in petroleum, natural gas, petrochemical, textile, retail, telecommunications, media, television, entertainment, music, financial services, software. Now, the owner of Reliance is Mukesh Ambani. https://en.m.wikipedia.org/wiki/Mukesh_Ambani He holds (50.54%) of Reliance. The revenue of Reliance is 4.83 lakh crores INR in 2021. The total assets of Reliance is $190 billion. https://en.m.wikipedia.org/wiki/Reliance_Industries
4) TATA GROUP
Tata Group is a conglomerate company. It was founded in 1868 by Jamshedji Tata. Tata group is the one of the biggest and oldest industrial group in India. It has headquarters in Mumbai, Maharashtra, India. Tata has business in automotive, airlines, chemical, defence, FMCG, electric utility, finance, football club, home appliances, hospitality, IT services, retail , e-commerce, real estate, salt, steel, software, cement, telecom. The revenue of Tata group is $123 billion in 2020. It’s net worth is 9.3 trillion INR.https://en.m.wikipedia.org/wiki/Tata_Motors
5) HINDUSTAN UNILEVER LIMITED
Hindustan Unilever Ltd is an consumer goods of India. It was established in 1931. It has headquarters in Mumbai, Maharashtra, India. This have business like foods, cleaning, agents, person care, skincare and water purifier. The company as 18000 employees and had rs 34619 crores revenue in FY2017-18. The net income of Hindustan is rs 6764 crores in 2020.https://www.hul.co.in/ Hindustan Unilever has a market cap of ₹545,762.50 crores and is ranked among the top 10 Indian companies in terms of market capitalisation. A leader in India’s fast-moving consumer goods firm, the company has a rich history of over 80 years. The company website says on any given day, nine out of ten Indian houses use the company’s products. https://m.economictimes.com/hindustan-unilever-ltd/stocks/companyid-13616.cms
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