SELECTION

Selection is the process of choosing the most suitable candidates from applicants for the various jobs and it follows the recruitment and much information has to be obtained, from the prospective candidates to facilitate the selection process and it is then analyzed and evaluated and the information relates to the qualifications, work experience, age, levels of skills and other accomplishments, family background, aptitudes and interests, physical and mental fitness and so on. The enterprise has to choose the best and the most promising persons from among the applicants and in this sense, it may be said that while recruitment is a positive function, in that it seeks to induce as many persons as possible to apply for a job in the enterprise, the selection is a negative function because it aims at eliminating or weeding out those applicants who are not found suitable in one respect or the other. Thus, the selection is the process of securing relevant information about an applicant to evaluate his qualifications, experience, and other qualities to match these with the requirements of a job, and it essentially a process of picking out the man or men best suited for the organization’s requirements. According to Dale Yoder “Selection is the process in which candidates for employment, are divided into two classes-those who are to be offered employment and those who are not”.

SIGNIFICANCE OF SELECTION

Hiring of employees is an important function of the personnel department and this function must be performed careful because errors committed at the time of selection may prove to very costly and of selection process is faulty, absenteeism will be too high and the rate of labour turnover will also be higher and whenever unsuitable candidates are hired, the efficiency of the organization will go down and such persons will shrink work and will be absent themselves from the work more often and in many cases unsuitable employees have to leave their jobs and this will lead to waste of time, energy and money in hiring such employees and the training cost incurred on them will also go waste and proper selection and placement of personnel go a long way towards building up a suitable workforce and it will keep the rates of absenteeism and labour turnover low and will increase the morale of the employees and if the employees are quite suitable according to the requirements of the jobs, they will show higher efficiency and will enable the organization to achieve its objectives effectively. Recruitment and selection are two separate functions that usually go together and recruitment aims at stimulating and attracting job applications for positions in the organization, while selection consists of choosing among the applicants, to choose those, most suited to the job requirements, keeping in view the job analysis information. Recruitment is simple and candidates are not required to cross several hurdles whereas the selection process is complex and consists of many hurdles created by the management internally and Recruitment initiates the procurement aspect of personnel management whereas the selection completes the procurement aspect of personnel management.

Alternative for Chinese apps !!!

let’s talk about the alternatives to popular Chinese apps:

Cam Scanner is something a lot of people use and it has had its issues in the past I mean last year Kaspersky found a Trojan module in the app and it had gone away but it came back and now it’s banned again but there are some alternatives you can use so there’s Google Drive which has a simple scan feature that not many people know about and there’s Adobe scan and Microsoft Office lens both of which are feature packed like Cam Scanner now Adobe scan is something I prefer because I like the fact that it can detect the document is scanning be the ID card or resaved or a whiteboard or your usual documents it also has different editing tools OCR support and scanned images don’t have any watermark on them.
Chinese browsers the CM browser APIs browser and of course the infamous UC browser which in the past has been in the news for taking unnecessary permissions showing spammy ads so yeah you shouldn’t be using these browsers anyway but if the browser you should be using is Firefox I know there’s chrome too of the sleeve but I am recommending Firefox for its privacy focused approach first of all Firefox brings a clean and blood-free experience unlike UC browser and like I said it’s focused on privacy and security. It blocks a lot of trackers automatically so that’s great plus it has all the great features like visual tab truly secure private browsing etc so Firefox is a great alternative to basically any browser out
Share it and Xender are another really popular apps on this whole band list but of late they have become kind of spammy and bot especially share it now I personally used to use Xender a lot to transfer files from a phone to PC but offline something really cool and really easy called Google files now snap drop isn’t an app it’s a web-based service. Just tap on the device and send any file.
ES File Explorer is another infamous app that has had its issues in the past the app has been reported to you know share app recommendations at spyware Android devices and beat shady engendered now lot of Android skins almost all the Android skins come with the old fine manager apps but if you want a third-party fire manager app there are a lot of great options, if you want a simple free file manager this obviously files by Google and if you want to create paid option there’s solve Explorer now, FX file explorer because it’s privacy focused there are no ads it’s free version because the most handy features like multiple windows support for most archive formats.
Tik-Tok has been banned and no it’s not the only video sharing platform from China that has been banned this also like and ye I’m not sure how do you pronounce it but there are some good alternatives to Tik-tok. Triller-the app and it does not take any unnecessary permissions and number of celebrities posting videos on the platform so that’s good plus it brings Tik-tok features as you can see you can create music videos and there are different tracks to choose from like Tik-tok and you also get the feature where you can collaborate with other users.
Viva video is a video editing app that has gone really popular in India now this is an app that was banned back in 2017 as well for spying on Indian users. So it’s obviously kind of shady but there are some great video editing apps you can use on Android now that’s in short if you want the same port at UI or the tools similar to what you get in viva video or you can use Kine master. It is more feature like multi device timeline all the video editing tools different textiles effects transitions.
Helo the social media app that got really popular India because of its original language support has been banned too and you can use share chat instead which also brings the same so share chat is an app based out of India and it offers content in 15 region languages which is great, there’s no English support and when, basically people posting memes quotes whatsapp for words and things like that.
Screen recorder lab that also got pretty popular but it’s been banned now but you don’t really have to worry because there are a lot of great screen recording apps on the Play Store my recommendation is the screen recorder no ads painting simply first of all this is ad free and support different resolutions different frame rates and an Android 10 devices this for parental audio recording which is awesome. If you want to record a gaming sessions so this is a simple great alternative that just works when compared to do you recorder.
Hide is a photos and videos hider app that was flagged recently for its privacy issues and now it’s been bad now there are a lot of alternatives to hide photos and videos. The alternative is keep safe, keep safe uses cipher 256 encryption which is the same protocol used in many banking apps and it’s an app that lets you protect or hide apply with documents videos and photos it also has great features like phase down auto lock encrypted, backups, trash recovery and breaking alerts. It kind of brings everything you need so, use this instead of all type well there are a lot of other apps with these privacy issues and if you want alternatives for every single one of them we have an extensive detail.

The Ten Best Air Coolers in India

Air Coolers are much more pocket-friendly and eco-friendly than air conditioners. You can easily buy the best air cooler in India without spending tens of thousands on it. It is cheaper than air conditioners as well as convenient for most people to buy. Here is a detailed list of the ten best air coolers in India.

List of air coolers in India

Havells 70 L Desert Air Cooler – Havells has always been one of the leading companies for air coolers. Havells 70 L Desert Air Cooler has multiple features, making it the best air cooler in India. The height of the cooler is 122.5 cm. It has three settings for speed control. The power consumption of Havells 70 L Desert Air Cooler is 220 W. The tank capacity is 70 L. Also, it has a remote-control feature, and it has an inbuilt net which filters the dust. The dimension of the cooler is 54.8 cm * 122.5 cm * 71.5 cm. The price of the air cooler is around 15,000 INR.
Orient Electric 50 L Desert Air Cooler – Orient is one of the well-known companies to provide the best air coolers in India. The Orient Electric 50 L Desert Air Cooler has various specifications, making it one of a kind. The air cooler has three side net honeycomb pads, an anti-bacterial tank, and so much more. The height of the cooler is 80 cm. It has three settings to control the speed. The air throw is around 60 ft. The power consumption of the cooler is 190 W. The tank capacity is 50 L. It comes without a remote-control facility. The air delivery is 3650 cfm. It has an inbuilt ice chamber as well as five castor wheels. It gives you an alarm when the tank gets empty. It has a dust filter, and also it indicates if the tank overflows. Other than all these excellent features, it also has a mosquito net. The dimension of the cooler is 65 cm * 80 cm * 42.5 cm. The price of the air cooler is 10,000 INR.
AISEN 55 L Desert Air Cooler – AISEN is known nationwide for being one of the topmost manufacturers of air coolers. It provides you with the best air coolers in India. The AISEN 55 L Desert Air Cooler provides you with the best specifications. The height of the air cooler is 110 cm. It has three settings of speed. The power consumption is 190 W. The tank capacity of the air cooler is 55 L. The dimension of the air cooler is 68.5 cm * 110 cm * 41 cm. The price of the product is 10,000 INR.
Kenstar 50 L Desert Air Cooler – Kenstar is one of the most popular brands to manufacture the best air coolers in India. They are known for their exclusive designs to make the air cooler stylish and trendy. The Kenstar 50 L Desert Air Cooler has its own beautiful features. The height of the air cooler is 72 cm. It has three settings with which you can control the speed. The cooler’s power consumption is 150 W. The tank capacity of the air cooler is 50 L. It has a remote-control facility, which makes it more convenient. It also has a honeycomb cooling feature, and it has two inbuilt modes to control the fan. You can either switch on the fan mode, or you can also switch on the fan and the cooling mode together, according to the need of the moment. The air delivery is around 3200 cm. It also comes with castor wheels and auto louver movement. Other features include a humidifier which controls the percentage of humidity. The dimension of the air cooler is 55 cm * 72 cm * 50 cm. The price of the product is 13,000 INR.
Vistara Scala Personal Air Cooler 30 L – Vistara is well known for providing the most eco-friendly coolers in India. They use evaporate air technology, which is why they give the best air coolers in India. The height of the cooler is 57 cm. It is more of a personal cooler, which you can keep in your bedroom for the best result. It has three settings to control the speed. The cooler’s power consumption is 160 W. The tank capacity is 30 L. The air throw distance is 32 ft. The air cooler has four castor wheels and honeycomb pads. Instead of an inbuilt fan, it has a blower. It comes with no remote-control facility. The air delivery is 1200 cfm. It has an inbuilt ice chamber and also has the oscillating function. It indicates the level of water present inside and has a dust filter. Other features include a mosquito net, and it comes with a trolley. The cooler’s weight is 7.5 kg, and the dimension is 22 cm * 57 cm * 22 cm. The price of the product is 8,000 INR.
Bajaj 36 L Personal Air Cooler – Bajaj has always been one of the most popular brands when it comes to electrical appliances. They provide you with the best air coolers in India. They have a high air delivery facility which is best suited for your bedroom. The design used for the cooling media is hexagonal in shape, which makes the room cooler. The features of the Bajaj 36 L Personal Air Cooler are as unique as it can get. The height of the air cooler is 84.5 cm. The air throw distance is 30 ft. It has three settings to moderate the speed. The cooling area covered by the cooler is around 150 sq.ft. The cooler’s power consumption is 100 W. The tank capacity is 36 L. It has honeycomb pads and a blower instead of an inbuilt fan. There is no remote-control facility. This is a manual personal air cooler. The air delivery is 2000 CFM, and it can deflect the air in five different ways. It has no ice chamber but has five castor wheels. It indicates the water level as well as the overflow but has no alarm facility. It has no dust filter. The weight of the air cooler is 9 kg, and the dimension is 47 cm * 84.5 cm * 45 cm. The price of the product is 7,000 INR.
Maharaja Whiteline 65 L Desert Air Cooler – Maharaja is a famous brand in the electronic market. It manufactures the best air coolers in India and also, in a reasonable range. The Maharaja Whiteline 65 L Desert Air Cooler has its individual set of specifications. The height of the air cooler is 90 cm. The air throw distance is 50 ft. It has three settings of speed to control. The area of cooling is around 700 sq.ft. The power consumption is 165 W. The tank capacity of the air cooler is 65 L. The cooling media used in the cooler is wood wool. The motor speed of the cooler is 1450 rpm. It has no ice chamber, no castor wheels. But it indicates the water level. The weight of the air cooler is 20 kg, and the dimension is 72 cm * 90 cm * 72 cm. The price of the product is 7,000 INR.
Voltas 15 L Personal Air Cooler – Not only does Voltas manufacture the best air coolers in India, but it is renowned for the production of multiple electronic appliances. The Voltas 15 L Personal Air Cooler has numerous features, making the cooling experience better than ever. The height of the cooler is 45 cm. It has three settings to control the speed. The area it covers for cooling is around 12 sq. ft. The cooler’s power consumption is 120 W. The tank capacity is 15 L. You can easily use it for your bedroom. It has honeycomb pads for cooling and a blower. There is no remote-control facility. The motor speed is around 1440 rpm. There is no inbuilt ice chamber, but it has four castor wheels. Other features include auto louver movement and oscillation. It indicates the water level as well as the overflow. It has the alarm facility, which means if the tank is empty. It has a dust filter and a mosquito net. The weight of the air cooler is 11 kg, and the dimension is 30 cm * 45 cm * 25 cm.
Symphony 27 L Personal Air Cooler – Symphony provides you with the best air coolers in India as well as the most affordable ones. The Symphony 27 L Personal Air Cooler has several specifications, which makes it unique. The height of the air cooler is 70 cm. It has three settings to control the speed. The area it covers for cooling is around 1500 sq.ft. The cooler’s power consumption is 105 W. The tank capacity is 27 L. It has honeycomb cooling pads and a fan. There is no remote-control facility. It has an inbuilt ice chamber as well as four castor wheels. Other features include auto louver movement and oscillation. It indicates the water level and has a dust filter. It also comes with a mosquito net and an ionizer. The weight of the cooler is 7.5 kg, and the dimension is 45 cm * 70 cm * 30 cm. The price of the product is 5,000 INR.
Crompton 75 L Desert Air Cooler – When it comes to electrical appliances, there is no brand better than Crompton. They provide you with the best air coolers in India for a very reasonable price. The Crompton 75 L Desert Air Cooler has multiple features, which makes it exclusive. The height of the air cooler is 120 cm. The air throw distance is around 45 ft. It has three settings to control the speed. The area of cooling is approximately 500 sq.ft. The power consumption of the cooler is 190 W. the tank capacity of the cooler is 75 L. the cooling media used in, the cooler is honeycomb pads and fan. There is no remote-control facility. It operates in two ways, either in relaxed mode or in swing mode. The air gets deflected in four directions. It has inbuilt ice chambers and four castor wheels. It also has an auto lower movement but no oscillation. It also indicates the water level. The weight of the air cooler is 18.3 kg. The price of the product is 9,000 INR.

These are the topmost electronic brands that serve you with the best air coolers in India. The price range varies from one brand to another, but all provide you with excellent manufactured products. All you need to do is make up your mind on which one to buy, depending on the price and, most importantly, the features.

MANAGEMENT

Management is not only a term but a whole process of getting things done more effectively. In managing things, we aim to achieve our goals more effectively and efficiently. Management is very essential for all the organizations, whether small or big, profit or non-profit. Every type of organization requires management in achieving their goals more successfully. Lack of management makes the things confusing and thus company may fall or lack as compared to other companies of their competition. Management is a group or team work and cannot be actually achieved by a single individual.
Management has several advantages and importance in an organization such as –
• It actually helps in achieving group or team goals.
• It helps in increasing efficiency of work.
• It actually creates a dynamic organization.
• Despite of group, it also helps in achieving the personal goals or it can be said that it develops the personality of the individual.
• It also helps in the development of the society by the interaction of different people.
The complete definition of the management contains 3 essential terms –

PROCESS i.e. management is a process requiring planning, organizing, staffing, directing, and controlling.
EFFECTIVELY i.e. managing the task helps us complete the task more effectively and better than before.
EFFICIENCY i.e. management increases the benefits and profits by the tasks than before.

CHARACTERISTICS OF MANAGEMENT

Management is a goal oriented process i.e. it does not go just like that. It is actually a goal oriented process. These goals are decided and stated before starting any project and there is no doubt in the fact that management helps us achieving our goals more efficiently and better than before.
Management is all pervasive i.e. it has been observed and meant that management is a universal concept all types of organization, whether small or big, profit or non-profit has to apply some management rules to improve their organization’s standards.
Management is multi-dimensional i.e. it is a kind of complex activity. It can be more understood by saying that a lot of things need to be managed in order to rum an organization. Management of work, people, and operations are the three main dimensions which need to be managed for effective working.
Management is a continuous process i.e. it never stops. It is an ongoing process. It requires constantly solving the issues faced by the organization by managing its dimensions.
Management is a group activity i.e. it is not the work of a single person rather it requires a group or team. Every member of the team has to work very effectively for the good results of the operation they are performing.
Management is a dynamic function i.e. management allows the organization to better interact with the surrounding environment and to build better relations with other organizations so that they can help in need.
Management is an intangible force i.e. it cannot be seen but its effect can be felt and seen in the betterment of the organization. The company works more happily, employees are more energetic when each and every work of the organization is managed properly.

Explained: What is G4 flu virus with ‘pandemic potential’ found by Chinese researchers?

Scientists report that the new strain (G4) has descended from the H1N1 strain that was responsible for the 2009 swine flu pandemic.

G4 swine flu, new swine flu, new virus china, new G4 virus china, G4 virus china, G4 pandemic virus, swine flu new virus,

The scientists identified the virus through surveillance of influenza viruses in pigs that they carried out from 2011 to 2018 in ten provinces of China. (File/AP Photo)

In a new research, scientists from China – which has the largest population of pigs in the world – have identified a “recently emerged” strain of influenza virus that is infecting Chinese pigs and that has the potential of triggering a pandemic. Named G4, the swine flu strain has genes similar to those in the virus that caused the 2009 flu pandemic.

The study was published Monday in the US science journal Proceedings of the National Academy of Sciences (PANS).

The scientists identified the virus through surveillance of influenza viruses in pigs that they carried out from 2011 to 2018 in ten provinces of China.

During this time, more than 29,000 nasal swabs were collected from slaughtered pigs and over 1,000 swabs or lung tissues were collected from farmed pigs that had signs of respiratory disease.

Out of these samples, the researchers isolated 179 swine flu viruses, the majority of which belonged to the newly identified G4 strain.

They also found that the G4 strain has the capability of binding to human-type receptors (like, the SARS-CoV-2 virus binds to ACE2 receptors in humans), was able to copy itself in human airway epithelial cells, and it showed effective infectivity and aerosol transmission in ferrets.

But why study pigs?

The scientists report that the new strain (G4) has descended from the H1N1 strain that was responsible for the 2009 flu pandemic. “Pigs are intermediate hosts for the generation of pandemic influenza virus. Thus, systematic surveillance of influenza viruses in pigs is a key measure for pre-warning the emergence of the next pandemic influenza,” states the study. It cannot be said if this new strain, if transmitted from pigs to humans, can transmit from one human to another.

The scientists suggest that controlling the prevailing G4 Eurasian-Avian like (EA) H1N1 viruses in pigs and closely monitoring human populations, especially workers in the swine industry, should be “urgently implemented”.

The 2009 swine flu pandemic

The WHO declared the outbreak of type A H1N1 influenza virus a pandemic in 2009 when there were around 30,000 cases globally. The US Centers for Disease Control and Prevention (CDC) defines swine flu as, “a respiratory disease of pigs caused by type A influenza viruses that regularly cause outbreaks of influenza in pigs. Influenza viruses that commonly circulate in swine are called “swine influenza viruses” or “swine flu viruses”. Like human influenza viruses, there are different sub-types and strains of swine influenza viruses”.

Beijing’s 1st response to ban on 59 China-linked apps talks of cooperation

China reminded New Delhi of its responsibilities towards foreign companies Reuters

China reminded New Delhi of its responsibilities towards foreign companies. (Reuters)

Beijing on Tuesday said it was “strongly concerned” about New Delhi’s decision to ban 59, mostly Chinese, mobile applications such as TikTok, UC Browser and WeChat, stressed on cooperation between the two countries and underlined that the ban would go against “India’s interests”.

The information technology ministry did not underline the Chinese links of the 59 mobile apps but government officials didn’t leave anyone in doubt. The ban was fast-tracked by Home Minister Amit Shah after the June 15 violent confrontation between soldiers of India and China at eastern Ladakh’s Galwan valley that spiralled tensions between the two neighbours

The official announcement only said the 59 applications were prejudicial to sovereignty and integrity of India, defence of India, security of state and public order. “This move will safeguard the interests of crores of Indian mobile and internet users,” the Indian IT ministry statement on Monday evening said.

Chinese foreign ministry spokesperson Zhao Lijian said Beijing was strongly concerned about the order.

“China is strongly concerned about the relevant notice issued by the Indian side. We are checking on and verifying the situation,” Zhao Lijian said at the regular ministry briefing on Tuesday.

“I want to stress that the Chinese government always asks the Chinese businesses to abide by international rules, local laws and regulations in their business cooperation with foreign countries,” he said.

Zhao also went on to remind New Delhi of its responsibilities towards foreign companies.

“The Indian government has the responsibility to uphold the legitimate and legal rights of the international investors including the Chinese ones,” he said.

“The practical cooperation between China and India is actually mutually beneficial and win-win,” he said

Zhao added: “Such a pattern has been artificially undermined and it is not in the interest of the Indian side”.

The decision by New Delhi to ban Chinese apps comes days after popular Chinese social media app WeChat – also banned by India – removed updates by the Embassy of India (EoI) on the current border conflict including Prime Minister Narendra Modi’s statement on the clash that left 20 Indian Army soldiers dead. The reasons given for the removal of the posts include divulging state secrets and endangering national security.

The updates published on WeChat included Modi’s remarks on the India-China border situation, the phone call between the Indian and Chinese foreign ministers held earlier this month and a statement by the external affairs ministry’s (MEA) spokesperson on the border situation.

India’s decision to ban the China-linked apps and encourage people to use Indian applications is a continuing effort to reduce dependence on its neighbor’s products and hampers efforts by China’s largest corporations to expand beyond their own borders

Best Beach Resorts in India

Who doesn’t like spending some quality moments at the beach with their close ones? To spend a vacation at the beach has always been one of the first choices amongst the people. You can bask in the sun while drinking coconut water, experience incredible water sports and activities at the beaches. How would you like to spend an excellent vacation at one of the beautiful beach resorts in India? Wouldn’t that be amazing to spend a few days at one of the luxury beach resorts in India, where you can wake up to the waves’ sound crashing on the shore? Hence, here is the list of ten best beach resorts in India, you can book for your next holiday destination:

What are the Ten Best Beach Resorts in India?

The beach resorts are one of the most incredible ways to relax for a couple of days and feel the serenity and calm, along with luxury. Who wouldn’t like to experience both – peace and comfort at the same time? This is precisely why beach resorts have become the most popular in recent times. So, if you wish to experience the same relaxation, fantastic food, luxury, and nature, you should stay at one of the resorts. Even if you love the mountains more than the Sea, you can try one vacation at the beach. You never know, this might change your choice for the upcoming travel destinations as well. To book for your next vacation, you can smoothly go to one of these beach resorts to experience the ultimate paradise:

Taj Exotica Resort & Spa Goa

One of the most popular luxury beach resorts in India, the Taj Exotica Resort & Spa, offers you an incredible experience in Goa. The resort is located in Benaulim on the southwest coast of Goa. It houses 34 luxury rooms, six suites, 98 villas, and 2 Presidential Villas. They have 24 hours all day diner facility for the guests. The best part of the resort is, they allow you to bring your pets along with you. Hence, you would be able to spend a lovely vacation with your pets. The price of the room starts at approximately Rs. 13,000. The resort has several exquisite amenities such as:

Wi-Fi
Badminton court
Tennis court
Pool tables
Cricket ground
Outdoor swimming pool
Jiva Spa

Sai Vishram Beach Resort

If you wish to spend a vacation with your family or partner, Sai Vishram Beach Resort is the perfect place for you. Located in Udupi, the resort offers you with various accommodations, such as Deluxe AC Cottages, Standard AC Cottages, Standard AC Rooms, Deluxe AC Rooms, and AC Tents. Along with such incredible facilities, they provide you with different sports activities like Jetski rides, Banana Boat rides, Air-Boat rides, and many others. The price of the room starts at approximately Rs. 8,500. The resort offers several other amenities like:

Coastal Cruise
Ayurvedic massage
Bonfire on the beach
Buffet system
No-Alcohol Policy
No Meat Serving

Acron Waterfront Resort

To experience a modern luxury vacation, you definitely should spend a few days at the Acron Waterfront Resort, located in Goa. The resort offers multiple fancy accommodations such as Seaside rooms, Riverside rooms, Courtyard rooms, Courtyard Suites, and Penthouse suites, for the guests to choose from. The price of the room starts at approximately Rs. 4,000. They offer you with various modern facilities such as:

Temperature controlled Jacuzzi
Infinity Pool
Gym
River Deck & Jetty
Laundry Service
Currency Exchange
Salon & Spa
The River Restaurant

Holiday Inn Resort Goa

One of the cleanliest resorts in Goa, the Holiday Inn Resort Goa, offers you the most beautiful time. It is located on the beautiful Mobor Beach in South Goa. The accommodations include Plaza and Deluxe rooms with a view of the pool, or garden, or Sea. The bedrooms have several facilities like extra bedding, dining table, closet, heater, AC, private bathroom, minibar, coffee and tea maker, TV, work desk, and many others. The price of the room starts at approximately Rs. 5,500. The other amenities offered by the resort are as follows:

Outdoor Pool
Cocktail Lounge
Gym
Spa
Foreign Currency Exchange
Laundry Valet
Daily Housekeeping

Caravela Beach Resort

Located at Varca, Goa, the Caravela Beach Resort offers you a peaceful vacation. The resort offers various accommodations such as Presidential Villa, Family Villa with ocean view, Deluxe Suite, Ocean Front View Room, Deluxe Room, Superior Room, and Garden Room. The price of the room starts at approximately Rs. 20,500. The amenities offered by the beach resort include:

Golf
Swimming Pool
Spa
Yoga
Ayurvedic Centre
Gym
Outdoor Jacuzzi
Live Band
Salon

Heritage Village Resort & Spa Goa

One of the most popular resorts in Goa, the Heritage Village Resort & Spa, offers world-class facilities. They have various accommodations with different facilities for the guests. The price of the room starts at approximately Rs. 6,000. The resort also offers several water activities such as jet-skiing, water polo, parasailing, and others. They offer various amenities like:

Garden
Swimming Pool
Bar
Kids pool
Play area
Turkish bath
Yoga
Meditation
Music
Karaoke
Disco nights
Customized private dinner
Sunset cruise
Private yacht
Candlelight dinner

ITC Grand Goa – A Luxury Collection Resort & Spa

To experience a village-style comfortable living on the beach, you definitely should spend your next holiday at the ITC Grand Goa – A Luxury Collection Resort & Spa. The resort houses multiple accommodations like Guest rooms and Suites with garden view, lagoon view, pool view, sea view, Lap Pool Suite, Luxury Suite, and Presidential Suite. The rooms have various facilities, including private balconies, outdoor rain-shower, secret gardens, Happy Hours, 24 Hours In-Room Dining, open-plan marble baths with spa, and others. The price of the room starts at approximately Rs. 8,000. The resort also offers other amenities such as:

Gym
Yoga
Swimming Pool
Jacuzzi
Volleyball field
Sauna
Games Room
Kaya Kalp – The Royal Spa

Taj Green Cove Resort & Spa Kovalam

If you wish to experience Bali in India, then Taj Green Cove Resort & Spa is the right place for you. Located at Kovalam, the resort offers you a Balinese style experience. They have multiple accommodations like Superior Cottages with Garden view and Sea view, Deluxe Suites with Sea view and Balcony, Premium Suites with Sea View and Plunge Pool, and Presidential Villa with Private Pool. The price of the room starts at approximately Rs. 10,500. The resort also offers several other amenities such as:

Jiva Spa
Gym
Romantic Lagoon Boat Ride
Business Centre
Leisure Services
Village Dwelling
Bait Moon Light Dinner
Backwater Cruise at Poovar

Novotel Goa Dona Sylvia Resort

One of the renowned beach resorts in Goa, the Novotel Goa Dona Sylvia Resort, is known for their incredible hospitality service. Located on Cavelossim Beach in South Goa, the resort offers various accommodations such as Premium Suite, Executive Villa King Room, Executive Villa Twin Room, Boutique Villa King Room, Boutique Villa Twin Room, and Premium Villa Room. The price of the room starts at approximately Rs. 6,000. The resort offers various other amenities such as:

Parking
AC
Porter
Wi-Fi
Laundry
Swimming Pool
Gym
Boat excursions
Deep-Sea Fishing
Jet skiing
Kayaking
Parasailing
Snorkeling
Badminton
Football
Volleyball
Bars
Restaurants
Room Service

Lemon Tree Amarante Beach Resort, Goa

The best resort to spend your next vacation in, the Lemon Tree Amarante Beach Resort in Goa. They offer multiple accommodations like Superior Room, Executive Room, Deluxe Room, Heritage Room, Terrace Studio, Heritage Studio, Heritage Suite, and Universally Accessible Room. All the rooms have various facilities such as Wi-Fi, daily newspaper, mineral water, coffee, and tea maker, telephones, work desk, TV, mini bar, orthopedic mattress, hairdryer, private bathroom, and others. The price of the room starts at approximately Rs. 7,000. Other amenities, provided by the resort include:

Gym
Spa
Swimming Pool
Restaurants
Foosball
PlayStation
Mini library

Nowadays, everyone deserves a little luxury and unwinding, due to the daily work pressure and busy schedule. There is no other better option than spending a weekend at one of the best beach resorts in India and feeling the essence of nature, the Sea, and the sun. Spending a few days with your family, partner, or even your pet, would cheer you up, which would lead to a fantastic start to a brighter, new week. You should book one of these resorts, and experience the Sea. Also, the change of weather and Vitamin C would work wonders on your mind and body, both. You would return from the vacation, much happier, and with beautiful tanned skin. Isn’t this amazing? All of the beach resorts have fantastic package deals as well, and you might get some discounts on them. Have a relaxing weekend getaway, far away from the city life, amidst the Sea and nature. Also, experience water activities. Trust me; they are exciting, fun, and thrilling. So, what are you waiting for? Go, book your room, and have a weekend full of spa massages, yoga, meditation, jet skiing, seafood, candlelight dinners at the beach, and most importantly, peace and relaxation.

How do Social Media Platforms help to boost your Website?

Social Media Platforms are a great way to boost your Website. With the help of social media platforms, you can quickly increase the traffic on your Website. But, to learn how social media networking platforms can help to make your Website a success, you need to have a decent idea about how it works. Hence, here is a detailed list of the benefits of using social media sites to boost your Website.

Benefits of using Social Media Sites to Promote your Website

Several social media sites will help boost your Website if you know the correct way to do it. Now, you might think about the benefits of using social media sites to promote your Website. So, here are some points which would help you to understand the benefits:

You can create a productive relationship with your clients on social media platforms. This will make the bond more durable, and your Website would become successful.
You would be able to interact with the clients through social media platforms. More interaction would lead to more client satisfaction.
Advertising your Website on social media websites is much more affordable than using print media or broadcast media. You can quickly post pictures or articles on various social media platforms like Pinterest, Facebook, Twitter, or Instagram for free and promote your Website.
Your Website will become more widespread through social media platforms. You will be able to aware more people around, which will end up in more clients, and the chain continues.
You will be able to get feedback from your clients almost instantly. Once they like your Website, they would share them on their social media platforms, which would be a bonus for you.

How to Boost Online Sales?

Once you are aware of the benefits of using social media sites for your Website, it is essential to know how you can boost online sales. Here is a list of few steps you can follow to increase online sales of your Website:

You have to keep on promoting your products on social media platforms. More advertisements would lead to more customer awareness.
You have to post pictures of the products you are selling on your Website. This will help you to get the particular customers who would be interested in buying those products.
You have to frequently post about your Website and your products on every social media platform you have. Every day, you would have to make a post regarding your online Website.
Always interact with people on social media sites. Always be available to check on the comments and queries. Try to answer each one of them.

If you want to boost your Website and reach a more significant number of audiences, all you need to do is make people aware of your Website through social media networking platforms. You will be able to reach several people, and that’s how it will be much convenient for you to promote your Website as well as boost online sales of the products on your Website.

Why investing in Real Estate is profitable, especially now?

Amidst the recent worldwide pandemic, which has resulted in massive financial loss, for not only start-ups but also leading business companies, here is one correct way to gain profit. That is by investing in real estate. Yes, you heard it right! Real estate is one of the safest investment options during the horrible pandemic situation. In this present scenario, the prices of real estate and loan interest rates have fallen rapidly. As the rates have decreased, don’t you think this would be the exact time to invest in properties? Moreover, it has become immensely convenient to get a loan at the present moment.

With the sudden change of scenario, due to COVID-19, the rate of interest on home loans has decreased considerably. Along with the cheaper interest rates, investing in real estate would inevitably bring security to the owner. Nowadays, it is best to own a house rather than rent a place. Also, the best part of investing in real estate is gaining a property of one’s own. With security, one increases stability, and hence, buying a property would inevitably bring balance in your life. Once you invest in real estate, with time, the value of property increases. If you plan on starting up your own business or even become a landlord, here is only profit for you. One-time investment, that too in less amount, can turn out to be very profitable.

Now, you might think, why is this the ideal time to invest in real estate? Though real estate has always been profitable. But, recently, mortgage rates have decreased, which has led to an increase in investors. Now, once you plan on investing, you will find an impressive percentage of good deals available in the market. With the pandemic’s presence, property choices have increased a great deal, so this is the exact time for you to choose the property you wish to invest in to gain profit.

There are many leading agencies that look after the client’s needs and brings an excellent deal to the investors once the loan is approved. The present market scenario offers many choices to the client, a unique opportunity if you plan on investing. Therefore, if you invest in real estate now, you would have to pay a much lesser amount compared to earlier times. Along with it, you would get high returns once you sell the property in the future. Besides, if you are planning on putting the property on rent, that would turn out to be as profitable as selling it. Once you rent the property, this becomes one of the simplest ways to earn a considerable amount of money every month.

To conclude, real estate is a long-term investment. Even if you are investing at a time of crisis, this is going to become profitable even in the post-pandemic situation. You would experience a steady flow of income throughout. Hence, less investment today can bring high returns tomorrow. So, you should take a step toward investing in real estate.

Bollywood: The mammoth industry earning millions

Bollywood the term derived from the mixture of Bombay and Hollywood, it’s a five hundred million dollar industry and one of the most popular and powerful one after Hollywood, the film industry is not only raging with popularity in India but also in other parts of the world as well and the number is still growing. This mammoth industry produces around one thousand films every year.

Most of the South East Asian countries love Bollywood films and Bollywood movies gross huge amounts of money and widen their fan base in these countries especially China, Singapore and Thailand, Malaysia and Indonesia etc. In Dubai they have even built a Bollywood themed park and it attracts the localities as well as the tourists.

In the year 2017 Bollywood movies earned a huge amount in the international arena and also they achieved a larger appeal example – “Tiger Zinda Hai” earned $20,730,000 in this year plus “Baahubali 2” earned $14,360,000.

China is one of the biggest markets when it comes to the domination and popularity of Bollywood Movies,In the year 2018 around 606 crore were spent behind Bollywood movie promotions and marketing.

Some of the factors which lead to its tremendous amount of success in the International Market are-

Super stars-

Most of the movies starring famous Bollywood celebrities like Amitabh Bachan, Shahrukh khan, Salman Khan, Aamir Khan, Deepika Padukone, Kareena Kapoor Khan etc. tend to prosper greatly overseas because of a huge fan base. Eg- The film Secret Superstar minted 120 million dollars in China itself.

International promotions-

Many Big Budget movies go their way ahead to spend a huge amount on promoting their movies in other countries which leads to Indian Films earning more and also leads to an increase in more movie watchers.

Versatile style-

Bollywood movies are made on unique stories with its own personal style which attract many watcher overseas, be it the storyline, the twists and turns, the plot, the surprising endings or even the numerous songs and dances. Plus Bollywood is one of those industries which houses some of the most versatile multitalented actors and actresses which gives it a great streak and also gives it an edge over other film industries.

Attractive songs, costumes and Music-

No other Film industry can beat Bollywood when it comes to the lively songs and dances in Bollywood movies, even the versatile costumes and style attract movie watchers which adds to it grossing a huge amount of money overseas. Some of the songs in Bollywood movies take us back to that nostalgic movement when we first heard the song, the culmination of some of the best music artists, singers, lyricists and background players has produced some of the most amazing achievements.

Plethora of movies-

Bollywood offers one an array of options to choose from be it thrillers, frantic murder mysteries, emotional love stories or even moving autobiographies, this is one of the reasons why it has covered a huge amount of audience and also it has touched the hearts of thousands. And plus the movies are based on a variety of topics some create awareness and some untold stories can shake us with bitter realities it shows. This diversity amongst the Bollywood movies attracts movie watchers.

Bollywood movies are truly a feast to the eyes, It’s one of the biggest doses of entertainment in the world and will continue to reign at the top.

Why should you buy followers and likes on Instagram?

Instagram is one of the most extensive social networking services across the world. You can share unlimited numbers of pictures on Instagram and connect with your friends and the outside world. The most lucrative part of Instagram nowadays is, lots of social influencers have started gaining thousands of likes and followers. Instagram has become the social media platform to gain immense popularity. To gain popularity, you can buy Instagram followers, which will give your profile a spotlight. You might be in a dilemma regarding if you should buy Instagram followers or not, or why should you buy Instagram followers, here is a detailed analysis which might clear your doubts.

Why should you buy Instagram followers?

You will get more views and more likes on your profile.
Most of the brilliantly crafted Instagram profiles go unnoticed due to a lack of publicity. Your work will get appreciated if you buy Instagram followers.
With more followers, you would get promotional offers, and you would be able to become a social media influencer in no time.
You would get noticed by brands once your numbers of followers increase.

Where can you buy real Instagram followers?

Now, this is a question that obviously will arise in your mind. Most of the websites provide you with Instagram followers, but they mostly turn out to be fake. Hence, let’s find out where you can buy real Instagram followers.

Here is a list of websites that claim to provide you with real Instagram followers. You can check them up and choose any one of the sites to buy real Instagram followers for your profile.

1. FAMOID – You can buy real Instagram followers through FAMOID. They give you an organic profile boost and is very authentic and reliable.

2. Activeig.com – You can buy real Instagram followers through activeig.com. They give you instant delivery of authentic as well as active Instagram followers.

3. InstaBoostGram – You can buy real Instagram followers through InstaBoostGram. They are the topmost in the market and deliver your authentic Instagram followers.

Where can you buy Instagram followers cheap?

It might get a little costly if you want to buy real Instagram followers, which might take a toll in your pockets. Don’t worry. Here is a list of the websites where you can buy Instagram followers cheap.

1. SocialBar – You can buy Instagram followers cheap through SocialBar. Not only will you get the followers for cheap, but they would also be real as well as active.

2. Get Cheap Views – You can buy Instagram followers cheap through GET Cheap View. They provide you with real followers, as well.

There is also an option to buy Instagram likes along with followers, or you can also choose not to buy Instagram followers if you want to get likes. If you’re going to boost one of your pictures, you can buy Instagram likes, and that would be much cheaper. Once your picture gets many likes, Instagram would feature it in the popular section, and hence, you would gain Instagram followers as well.

RECRUITMENT

The term Recruitment denoted that process by which the management locates the source of supply of manpower and then traps that source and it encourages outside manpower to apply for the jobs in the organization and search for the proper person for the right type of job at the right time is the basic function of the personnel department. The selection of wrong persons for the right job can ruin the process of work. A well-planned recruitment policy ensures increased productivity, decreased costs, increased employee morale and goodwill of the organization and thus recruitment is the process of searching for prospective employees and encouraging them to apply for the jobs in an organization and it aims at securing as many qualified applicants for the jobs as possible so as to decrease the hiring ratio and before searching for applicants, an organization should consider the most likely sources of the type of employees it needs. According to Edwin Flippo “Recruitment is the process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization”. Recruitment also includes seeking and attracting a pool of people from which qualified candidates for job vacancies can be chosen. There are various sources of recruitment of workers and the personnel manager will select a source of recruitment, keeping in view the requirements of the departments concerned, the type of persons needed and the advantages of a source of recruitment and different sources of recruitment can be tapped on different occasions for different types of persons.

INTERNAL RECRUITMENT

One important source of recruitment is a promotion from within and it is the best method for recruitment of high and the medium cadre of managers and many companies feel that the best practice is to fill jobs from within the organization and they feel that inside employees already know the company and its policies and presumably have proved their ability and loyalty. This keeps the employees happy contented and in good morale and they know that they will earn promotion to a higher position. A performance test is the best test to determine a person’s suitability for a job. Filling of a vacancy from an internal source is very economical and no time and money are required to spend on a new candidate and a person who is selected for a job from within an organization knowns the organizational relationships.

EXTERNAL RECRUITMENT

By the external sources of recruitment, a vast mass of skilled, semi-skilled, and unskilled people is recruited from outside the organization. By using external sources of recruitment the organization can expect to get talented candidates from outside and the selection process is characterized by competition and the prospects that the organization can pick up the best candidates and fresh talents for the job are high. External candidates are expected to be trained and be efficient in work as they join the organization they work with great vigor and put in their best efforts to achieve the objectives and this creates healthy competition and congenial work environment in the organization.

Explained: How will the ban of TikTok and other Chinese apps be enforced; what will be the impact?

TikTok, other Chinese apps banned in India: The notification is expected to be followed by instructions to Internet service providers to block these apps.

Some of the banned Chinese apps are very popular among Indian users, especially TikTok which has over 100 millions active users in the country, especially in heartland India.

India on Monday banned 59 apps originating from China, including very popular ones like the short video platform TikTok, UC Browser, file sharing app ShareIt, and CamScanner, which allows iOS and Android devices to be used as image and document scanners.

What is the legal basis for India’s action?

The ban has been enforced under Section 69A of the Information Technology Act, 2000 (“Power to issue directions for blocking for public access of any information through any computer resource”): “Where the Central Government or any of its officers specially authorised by it… is satisfied that it is necessary or expedient so to do, in the interest of sovereignty and integrity of India, defence of India, security of the State, friendly relations with foreign States or public order or for preventing incitement to the commission of any cognizable offence relating to above, it may… by order, direct any agency of the Government or intermediary to block for access by the public or cause to be blocked for access by the public any information generated, transmitted, received, stored or hosted in any computer resource.

The Ministry of Information and Technology has said that it “has received many complaints from various sources including several reports about misuse of some mobile apps… for stealing and surreptitiously transmitting users’ data in an unauthorised manner to servers which have locations outside India”. Since this “ultimately impinges upon the sovereignty and integrity of India, is a matter of very deep and immediate concern which requires emergency measures”, it has said.

How will the ban be enforced?

The notification is expected to be followed by instructions to Internet service providers to block these apps. Users are likely to soon see a message saying access to the apps has been restricted on the request of the government.

However, while this will impact apps like TikTok and UC News that need a live feed to serve any purpose, users might still be able to continue using apps that don’t need an active Internet connection to be used. But further downloads of these apps, like CamScanner, are likely to be blocked on Google’s Play Store and Apple’s App Store.

India bans Chinese bans, Chinese apps banned, Chinese apps banned full list, TikTok banned, UC Browser banned, ShareIt banned, Indian ExpressqThe full list of 59 Chinese apps banned by the government.

What will be the impact of the ban?

Some apps on the banned list are very popular in India, especially TikTok, which has over 100 million active users in the country, mainly in the heartland. New social media platforms like Helo and Likee, as well as video chat app Bigo Live are immensely popular among Indians who are not comfortable in English. These users will have to look for substitutes.

Also, most of these platforms have Indian creators, for many of whom this is the only source of income. Many of these apps have offices and employees in India, and a few thousand jobs could be at stake.

Decoding LAC Conflict

How will the ban of TikTok and other Chinese apps be enforced; what will be the impact?

With stand-off at friction points continuing, expect a longer battle of nerves on Ladakh LAC

Talks will continue but military pushback also on Delhi’s table

Will the ban be permanent?

TikTok was banned in India on the order of the Madras High Court for a few days last year, but it came back soon after the court vacated the ban. This action, however, is more sweeping, impacts more apps, and has been taken in a specific strategic and national security context. It could be a warning to bigger Chinese businesses in India, and to China itself.

Are products really ‘Made In China’ ???

Made in China. We’ve become accustomed to seeing the label on products manufactured in the world’s second biggest economy. But buying one of these products in China instead of say, the U.S., doesn’t guarantee you’re getting a better price. Chinese tourists have built a reputation for being big spenders abroad, spending a whopping $277 billion in 2018, much more than any other nationality. A lot of times, people think that purchasing something in China will be inexpensive, but that isn’t always the case. So how much of a difference are we talking? If we bring four products from four popular western brands to compare. Starbucks, H&M, Adidas store, a Godiva store. To keep things consistent, we will be using 2019’s average foreign exchange rate. The products compared are:

A standard black t-shirt at H&M.
Starbucks Grande Cappuccino.
Godiva Chocolates.
An Adidas hat.

Now let’s compare:

The shirt at H&M is priced nearly the same in the U.S. and China.
A Grande Starbucks cappuccino will cost you $4.63 in Beijing, but in Los Angles, California, $3.95.
This case of Godiva chocolates, called Pearls, is priced at $7.24 in Beijing, but only $3.95 in LA.
The Adidas hat will set you back $42.27 in China, nearly double the price of a similar hat in the U.S.

This experiment has made clear that pricing are complicated. So much so, that websites have popped up like the Mac Index, a site that compares Apple product prices from around the world. So many ads for Apple here in this area. According to an analysis done by Tech Insights, the cost to make an Apple iPhone 11 Pro is $490.50. Yet according to The Mac Index, the price to buy one is $1,318 in Japan, $1,477 in the U.S., $1,658 in Mainland China and more than $2,000 in Turkey and Peru. Prices vary across countries due to factors like demand, tariffs and tax refunds. And then there’s the supply chain: the network of people, organizations, activities, information and resources involved in the creation of a product.

close up of camera over black background — Photo by ATC Comm Photo on Pexels.com

Apple’s current CEO Tim Cook is considered by some to be a mastermind in supply chain. He first joined Apple in 1998 with a mandate to clean up the company’s manufacturing and distribution. Over time, he closed factories and warehouses, instead opting for contract manufacturers in China. That’s great for Apple’s profit margins, but it’s certainly not praised by President Trump, who has asked Apple to make its products in the U.S. If, say, iPhone production was moved to the U.S., instead of China, different analyses show the price for the consumer could go up from anywhere from $30 or $40 to hundreds of dollars to even $30,000-100,000. That’s partially why, despite Apple pledging to invest more money in American manufacturing, it maintains China as its hub for making its gadgets.

american and chinese flags and usa dollars — Photo by Karolina Grabowska on Pexels.com

That’s Omar Slim, a senior portfolio manager at global asset manager, PineBridge. When you hear about made in this country or that country is really quite relative and it’s a simplification of things because it’s most likely made in a number of countries. Here’s an example. Let’s say we want to make lasagna for dinner. If Jeff cooks the ground beef and prepares the cheese, Sarah makes the tomato sauce and layers the ingredients into a pan; and Blair, who bought all the ingredients, puts it in the oven, who gets the credit for making the lasagna? Now, let’s apply that to Apple’s iPhone. While the phone might say ‘Made in China,’ some of its parts come from other parts of Asia, Europe and even the U.S. Even though an iPhone may be assembled in China, it’s still tariffed in China as a U.S. product because Apple is an American company. The brand makes that clear with by, ‘Designed by Apple in California. How they’re treated in terms of customs, they will be treated as a U.S. product. So regardless of where they come, it’s essentially a U.S. product. Same for Chinese products going into the U.S. and same for, for instance, European cars.

China became a popular manufacturing hub in the 1980s after it started to open to the world. It became known for its cheap labor costs, lax regulations and business-friendly environment. As China’s manufacturing sector grew, it took the crown from Germany as the world’s top exporter in 2010. While Made in China has become synonymous with cheap and low-quality products, China is hoping to change that. In 2015, it launched a Made in China 2025 initiative, which aims to shift its economy from low-end manufacturing to high-end, high-tech products. In 2017, Tim Cook said China lost its place as a low labor cost manufacturing nation many years ago. The U.S.-China trade war resulted in a tit-for-tat increase in tariffs on many products.

With increasing costs being passed on to consumers, many companies are looking to diversify their supply chain, instead of being so reliant on China. That sentiment has only grown, following the coronavirus pandemic’s hit on the global manufacturing industry. Along that supply chain, there will be some companies, that instead of manufacturing it in China, if they could, they could try to replace. In fact, companies including Apple, Microsoft and Google are reportedly looking into moving some of their hardware production from China to Vietnam or Thailand. But that might be harder than it sounds. The other countries will have a hard time to compete along with the fact that the infrastructure is shown that it’s quite good, along with the fact that in certain countries would not want to compromise the relationship with China.

The reality today is that a product likely has many components which are sourced globally. A phone may be designed in the U.S, but its screen is sourced from South Korea, the sensors and microchips may be from Taiwan or Germany, with its assembly in China. So, the next time you see a product with the words, “Made in China,” remember that the full story is seldom pure, and never simple.

How Starbucks captured the coffee & the world…!!!

With nearly 30,000 cafes across the world , Starbucks has become over just a household name. From its iconic cups, often adorned with misspelled names, to the espresso inside them, Starbucks has catapulted from one coffee bean shop in Seattle to a sprawling $80 billion business over the last 47 years.

Starbucks sales account for 57 percent of the total cafe market. Yes, 57 percent, nearly two-thirds of all coffee sold at cafes in the U.S. comes from a Starbucks. But this impressive expansion hasn’t come without growing pains. With more than 14,000 locations in the U.S. alone, Starbucks has spread itself too thin. Having too many stores has led to fewer transactions at individual stores. To compensate, the company has raised prices. But doing this too quickly or too often can drive customers away. So how did this happen? And what’s a coffee giant to do about it? The year is 1970.
Three college friends, Zev Siegl, Jerry Baldwin and Gordon Bowker decide to get into the coffee business. They found a mentor in Alfred Peet, founder of Peet’s Coffee and the man responsible for bringing custom coffee roasting to the U.S. He knew the coffee industry inside and out, especially the gourmet end. He was the most educated coffee guy in the country at that time. So with Peet’s help, the three friends open Starbucks, a coffee bean shop and roastery at Seattle’s famous Pike Place Market in 1971. Peet provided the young entrepreneurs with roasted coffee beans and connected them with coffee brokers until they could set up their own roastery and source their own beans. For the first decade, the founders opened five more locations in Seattle. At this point, contemporary coffee consumers might have noticed a glaring absence: actual coffee drinks. But that’s the thing about the 70s coffee culture: it didn’t really exist outside the home. There were no coffee bars nor was there much of a requirement for espresso-based drinks. You purchased coffee beans and you either took them home as beans or we ground them for you in the store. Nobody expected to urge a beverage at a Starbucks coffee store until after 1980.

Starbucks’ initial focus was bringing high quality beans to consumers who were more accustomed to instant or canned coffee, but that changed with the addition of one man. The company hired its first really professional Director of Marketing and Sales, and that man was Howard Schultz. And he couldn’t figure out why we weren’t selling beverages. In 1983, Schultz travels to Italy and returns with an idea: turn the coffee bean stores into cafes. Starbucks served its first latte the next year. The experiment was a success, and four years later, Schultz partnered with investors and bought Starbucks for $3.8 million. He was only 34 at the time. Schultz pursued a strategy of aggressive expansion. By the time the company went public in 1992, it had 165 stores, in 1996 it had opened more than a thousand locations, including its first international cafes in Japan and Singapore.
Growth was so rapid that, just three years later, Starbucks opened its 2,000th location. Schultz switched from CEO to Executive Chairman in 2000, at which era Starbucks operated 3,500 stores in additional than a dozen countries. Between 2000 and 2007, the number of Starbucks cafes more than quadrupled, from 3,500 to over 15,000. During this era , the corporate opened a mean of 1,500 stores per annum , including 2,500 in 2007 alone. Sales shot up from $2 billion to $9.4 billion. Consumers were increasingly ditching their kitchen mugs for these iconic paper to-go cups. But then, Starbucks hit a wall: the 2007 financial crash. That year, its rapid growth screeched to a halt and its stock price plummeted by 50 percent as cash-strapped consumers backed away from pricey coffee habits. So, Starbucks brought back Howard Schultz. This news alone caused Starbucks stock to increase by 9 percent.

Schultz halted growth and focused on customer experience. He shuttered cafes – more than 600 in 2008 and another 300 in 2009 – and laid off around 6,700 baristas. A month after his return, Schultz ordered Starbucks to shut all of its U.S. locations for one afternoon so he could retrain more than 135,000 baristas about how to make its signature espresso. Schultz’s goal was to remind customers what they loved about the brand by making the stores an experience, not just a place to get a quick coffee. They stopped selling breakfast sandwiches and brought back in-house grinding, infusing the cafes once again with that fresh coffee aroma. Schultz even mandated the removal of automatic espresso machines. These made service faster, but removed much of the romance and theatre of watching baristas craft each cup of coffee. Schultz’s makeover worked.

The company’s stock soared more than 143 percent in 2009 and same-store sales rebounded. Starbucks has posted positive same-store sales ever since. During Schultz’s makeover of the cafes, Starbucks barely opened any new stores. But the pace picked up again in 2012. By 2017, Starbucks opened nearly 3,000 more locations, ending the year with 28,000 cafes round the world. However, this brings us back to the first problem: profit cannibalization. Over-saturation, particularly in urban locations, has spread sales thin. Because Starbucks has numerous locations, customers do not have to be loyal to only one. So albeit Starbucks overall sales are growing, its individual same-store sales won’t reflect it. Compounding this problem are changing consumer preferences. People are shying away from sugar-laden calorie bombs. which happens to be one of Starbucks’ staples. These signature Frappuccinos contain an average of 57 grams of sugar. That’s more than double the recommended daily limit of sugar. So, to combat these problems, Starbucks is changing once more . The company announced the closure of 150 stores in 2019. That may seem like a drop in the bucket for a sprawling company like Starbucks.

The company’s biggest undertaking is its new line of upscale stores: Starbucks Reserve Roasteries. These massive, 20,000-square foot stores are designed to be a tourist destination. Here, Starbucks baristas and bartenders’ experiment with different brewing methods and craft new, innovative beverages. These have proven popular. In the first weeks, the Shanghai Roastery made an average of $64,000 every day, which is double what a regular cafe makes in a week.

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