Shakuntala Devi was a remarkable lady known for superfast calculations, something that had earned her the title of ‘human computer’. Born in Bangalore in the year 1929, Shakuntala’s talent was first observed by her father when he was training her for remembering numbers on the card for the circuses. Shakuntala’s father used to work in a circus. Soon after the father – daughter duo were traveling to do street shows based on a young Shakuntala’s calculations’ talent. Shakuntala had by the end of year 1944 moved to London thereby traveling across the world doing shows. After all the young prodigy was known to solve the most complex equations within seconds. So much so that the professor of psychology at California University, Arthur Jensen, had called her to the university in the year 1988 to study her exceptional capabilities. The world was stunned with Shakuntala Devi’s talent. In the year 1980, her name was recorded in the Guinness Book of World Record for calculating thirteen digit numbers- 7,686,369,774,870 × 2,465,099,745,779- which were picked at random at the Computer Department of Imperial College, London. She gave the correct answer – 18,947,668,177,995,426,462,773,730- in just 28 seconds. Shakuntala Devi was also a successful astrologer and author of several books on the subject. She also wrote texts on mathematics for children and puzzles. The immensely gifted mathematician bid her adieu to the world in year 2013

PHARMACY AS A CAREER, THE EVER BEST OPTION TO OPT . IN INDIA , THOUGH PHARMACIST ARE REGARDED AS LOW GRADE COURSE IN THE EYE OF PUBLIC BUT IN FOREIGN COUNTRIES THEY RESPECT THIS PROFESSION EVEN MORE THAN DOCTORS .EVERY PROFESSION IN THE MEDICAL FIELD IS REALLY WORTHFUL BUT IF WE PRIORITISED THE PARAMEDICAL COURSES THEN , PHARMACY AS A CAREER IS ONE OF THE BEST OPTION . DOING BACHELORS IN PHARMACY DOESN’T LIMIT TILL CHEMIST SHOP , IF IT’S STUDIED DEEPLY AND UNDERSTOOD THOROUGHLY ONE CAN EARN MILLIONS IN THIS PROFESSION . PHARMACIST ARE THE BASE OF THE MEDICAL PROFESSION . THE TREATMENT OF PATIENTS LIKE THERAPY , SURGERY , ETC CAN’T EVEN BE IMAGINED WITHOUT THE PHARMACISTS . THE MEDICINES THAT ARE USED TODAY TO CURE SUCH A HORRIBLE ANDDEATH CAUSING DISEASES ARE ALL THE RESULTS OF HARD WORK DONE BY THE PHARMACIST . THEY ARE THE FRONTLINE HEALTH WORKERS , WHATEVER THE DISEASE MAY BE , PHARMACIST NEVER STEP BACK AND FIND THE CURE . INN TODAY ERA , OPTING PHARMACY AS A CARRIER IS THE BEST OPTION . THERE ARE WIDE RANGE OF CHOICES TO SELECT AFTER BACHELORS IN PHARMACY. THE STUDY OPTIONS AFTER BACHELORS ARE M.PHARMACY (MASTER’S IN PHARMACY ) , MBA (MASTER IN BUSINESS AND DRUG ADMINISTRATION) , DRUG STORE MANAGEMENT COURSE , PGDM IN PHARMACY (POST GRADUATE DIPLOMA IN PHARMACY) , ALL OF THESE ARE SOME OF THE POST GRADUATION OPTIONS AFTER BACHELORS .INSTITUTIONS LIKE ISER , NIPER , DELHI UNIVERSITY , PUNJAB UNIVERSITY, PUNJABI UNIVERSITY , BOMBAY COLLEGE OF PHARMACY , PUNE COLLEGE OF PHARMACY ARE FEW OF THE BEST INSTITUTES KNOWN FOR BACHELORS AND MASTERS IN PHARMACY .THE JOB OPTIONS AFTER PHARMACY ARE DI (DRUG INSPECTOR) , PHARMACIST , MEDICAL STORE ,HOSPITAL MANAGEMENT , MEDICAL REPRESENTATIVE , FDA OFFICER , RESEARCH AND DEVELOPMENT SCIENTIST , ETC.IT’S A VERY FLEXIBLE COUSE AS IT PROVIDES US WITH NUMEROUS COURSES AND ONE CAN EARN AFTER BACHELORS ONLY EITHER THROUGH JOB OR STUDY POST-GRADUATION ALSO PROVIDE US WITH MONEY . HOWEVER , EARNING HANDFUL OF MONEY IMMEDIATELY AFTER COLLEGE IS REALLY APPRECIABLE .THE REGULATORY BODY OF THE PHARMACY EDUCATION IS PC ( PHARMACY COUNCIL OF INDIA) AND AICTE (ALL INDIAN COUNCIL OF TECHNICAL EDUCATION)THE DEMAND FOR THE PHARMACY IS HIGH IN SECTORS LIKE HEALTHCARE REASEARCH , HOSPITAL MANAGEMENT , RESEARCH AND DEVELOPMENT PHARMACEUTICAL COMPANIES AND PHARMACOVIGILENCE . PHARMACY IS A GROWING PROFESSION AS IT CREATES EXCITEMENT AMONG YOUNGSTER THROUGH PROVIDING SERVICES . BUT IT’S A REALLY LOUSY THING THAT THE PUBLIC HAVEN’T RECOGNISED THE REALITY OF PHARMA SECTOR, THEY STILL MISUNDERSTOOD AND THOUGHT THAT ROLE OF A PHARMACIST IS JUST TO BUY AND SOLD THE MEDICINES AS A SHOPKEEPER .PHARMACISTS REPRESENTS THE THIRD LARGEST HEALTH CARE PROFESSIONAL IN THE WORLD . PHARMACIST ENSURES BOTH ABOUT THE EFFICACY AND EFFICIENCY OF THE DRUG AS THEY WANT THE PATIENT TO TAKE MAXIMUM THERAPEUTIC BENEFIT FROM THE MINIMUM DOSE OF THE DRUG .PHARMACIST ARE IN HIGH DEMAND IN THE DEVELOPING CARES . BOTH THE DOCTORS AND PHARMACISTS WORKS TOGETHER TOWARDS HEALTHY AND FLOURISHING COMMUNITY . AS A PUBLIC WE NEED TO CREATE THE AWARENESS AMONG PUBLIC TO SHOW RESPECT AND TRIBUTE TO PHARMACISTS . THEY ARE THE FUTURE OF OUR HEALTH CARE SYSTEM .IT’S TRULY SAID THAT IT’S VERY EASY TO GET THOUSANDS OF PRESCRIPTIONS BUT IT REALLY WORTHS TO FIND OUT A SINGLE REMEDY . SO , FOR THE BETTERMENT OF OUR HEALTH, WE NEED TO RESPECT PHARMACIST .

What Is DIGITAL MARKETING :Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

It is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.The extension to non-Internet channels differentiates digital marketing from online marketing. 

Types of DIGITAL MARKETING :There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.Now a days through Digital Marketing student will earn a lot and  build knowledge also. 

The Benefits of Digital Marketing :Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits. A broad geographic reach Cost efficiency Quantifiable results Easier personalization More connection with customers Easy and convenient conversions.Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.

Brand Awareness :One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand.

Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, “Impact of Brand on Consumer Behavior”:

“Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set. Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics.”

Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year.

Another Content Marketing Institute survey revealed 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales.

     Increasing brand awareness is a focus of digital marketing strategy for a number of reasons:

1.The growth of online shopping

2.The role of digital interaction in customer behaviour

3.The growing influence and role of brand awareness in online consumer decision-making.

4. The use, convenience, and influence of social media

Online methods used to build brand awareness:The most important and relevant topics of Digital Marketing is now begin if any one have enough knowledge and information about following topics then they do anything through Digital Marketing.

   Building brand awareness may involve such methods/tools as:

a) Search engine optimization (SEO):

Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

The importance of SEO to increasing brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior.

b) Search engine marketing (SEM):

SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions.

33% of searchers who click on paid ads do so because they directly respond to their particular search query.

c) Social media marketing:

70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams. 

d) Content marketing:

56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement. 

According to Mentionlytics, an active and consistent content strategy that incorporates elements of interactive content creation, social posting, and guest blogging can improve brand awareness and loyalty by 88%.

e) Articles and Blogs:So many peoples are interested in writing articles blogs, news etc it build peoples knowledge and personality. If we have a company blog, share the articles to our social media feeds with direct links where we can. Blog posts sharing company news, open job postings, and industry developments can be repurposed to share on social media.

For Instagram, post an appealing on-brand graphic that fits the content. If we are posting to the feed, redirect users to a link in our bio. If we are posting to Stories (and we have over 10,000 followers), employ the “Swipe up” feature..

In LinkedIn, in-house articles and blog posts are a great way to share our expertise and provide updates on your company’s work. We can share these articles directly through LinkedIn’s publishing platform.

# Ineffective forms of digital marketing :Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).Digital media helps brands reach consumers to engage with their product or service in a personalized way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.

a) Prioritizing clicks:

Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads is relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).

b) Balancing search and display:

Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness of this. This, in turn, disregards other marketing efforts, which establish brand value within the consumer’s mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. T Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).

Channels

Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one’s core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple digital marketing channels available namely. 

 A)  Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable, and easy means of marketing through online platforms. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates, it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.

 B) Display Marketing: As the term implies, online display advertising deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on search engines, classified or dynamic advertisements, etc.

C) Email Marketing :Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email 

D) Search Engine Marketing :Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. 

E) Social Media Marketing :The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing 

F) In gaming Advertising :In-Game advertising is defined as the “inclusion of products or brands within a digital game.The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in the advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements. 

G) Content Writing :This is an approach to marketing that focuses on gaining and retaining customers by offering helpful content to customers that improves the buying experience and creates brand awareness. A brand may use this approach to hold a customer’s attention with the goal of influencing potential purchase decisions 

#Benefits of Social Media Marketing :

• Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.
• Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business.
• Accommodates personalized and direct marketing that targets specific demographics and markets.
• Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.
• Ideal environment for a company to conduct market research.
• Can be used as a means of obtaining information about competitors and boost competitive advantage. 
• Social platforms can be used to promote brand events, deals, and news.
  • Platforms can also be used to offer incentives in the form of loyalty points and discounts.
•    Self Regulation :                                               
• Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes;
• Clear indication that a social network site is commercial and is under the control or influence of a marketer;
• Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer 

#Stages of planning

Using Dr Dave Chaffey’s approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy, and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.

1) Opportunity 

To create an effective DMP, a business first needs to review the marketplace and set ‘SMART’ (Specific, Measurable, Actionable, Relevant, and Time-Bound) objectives.They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customized to the type, objectives, mission, and vision of the company.

Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.

To seize the opportunity, the firm should summarize its current customers’ personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labor, time, etc. By summarizing the purchase journey, they can also recognize gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.

2) Strategy

To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning.

The company should also (re)select target market segments and personas and define digital targeting approaches.

After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps – Product, Price, Promotion, and Place. Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place, and Physical appearance making it 7Ps of marketing.

3) Action

The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as the audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned, and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.

After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.

#Understanding the market:

One way marketers can reach out to consumers, and understand their thought process is through what is called an empathy map. An empathy map is a four-step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation. The final step is to imagine what the consumer will try to do based on the other three steps. This map is so marketing teams can put themselves in their target demographics shoes.Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website. One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on. This uses the information gathered from other analytics and then creates different predictions of what people will do so that companies can strategize on what to do next, according to the people’s trends

 #Shearing Economy :The “sharing economy” refers to an economic pattern that aims to obtain a resource that is not fully utilized.Nowadays, the sharing economy has had an unimagined effect on many traditional elements including labor, industry, and distribution system.This effect is not negligible that some industries are obviously under threat.The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.

Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.Digital Marketing channels, however, consist of internet systems that create, promote, and deliver products or services from producer to consumer through digital networks. Increasing changes to marketing channels has been a significant contributor to the expansion and growth of the sharing economy.Such changes to marketing channels has prompted unprecedented and historic growth. In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy. In presnt days Digital Marketing is good earning opportunity for student and its a trending topic in every social media plateform. 

“What mental health needs is more sunlight, more candor, and more unashamed conversation.” Glenn Close 

As said by Glenn Close, Mental Health is something which grows on and effects the functioning of your mind and body, if not taken care at the correct time. Mental health refers to cognitive, behavioral, and emotional well-being. It is all about how people think, feel, and behave. People sometimes use the term “mental health” to mean the absence of a mental disorder. Mental Health refers to your emotional and psychological wellbeing. Having good mental health helps you lead a relatively happy and healthy life. It helps you demonstrate resilience and the ability to cope in the face of life’s adversities. It adversely effects your daily life and affects the working of mind and body. Your mental health can be influenced by a variety of factors, including life events or even your genetics.  

Causes of Mental Health  

In the recent years, it has been observed that the number of mental health cases are increasing day-by-day. The leading cause of disability is Depression, and the second leading cause is Suicide. Mental health problems can have a wide range of causes. It’s likely that for many people there is a complicated combination of factors – although different people may be more deeply affected by certain things than others. 

For example, the following factors could potentially result in a period of poor mental health: 

• childhood abuse, trauma, or neglect 
• social isolation or loneliness 
• experiencing discrimination and stigma 
• social disadvantage, poverty or debt 
• bereavement (losing someone close to you) 
• severe or long-term stress 
• having a long-term physical health condition 
• unemployment or losing your job 
• homelessness or poor housing 
• being a long-term career for someone 
• drug and alcohol misuse 
• domestic violence, bullying or other abuse as an adult 
• significant trauma as an adult, such as military combat, being involved in a serious incident in which you feared for your life, or being the victim of a violent crime 
• physical causes – for example, a head injury or a neurological condition such as epilepsy can have an impact on your behavior and mood. (It’s important to rule out potential physical causes before seeking further treatment for a mental health problem). 

Although lifestyle factors including work, diet, drugs and lack of sleep can all affect your mental health, if you experience a mental health problem there are usually other factors as well.  

These days the Mental Health is not that good, as there is so much going on everywhere and it effects the us mentally in someway or the other. 

Mental Health Disorder 

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) helps mental health professionals diagnose mental illnesses. There are many types of mental health disorders. In fact, almost 300 different conditions are listed in DSM-5. The disorders listed are- Bipolar Disorder, Persistent Depressive Disorder, Generalized anxiety disorder, Major depressive disorder, obsessive-compulsive disorder, etc. 

Coping with Mental Disorder  

The symptoms of many mental illnesses may get worse if they’re left untreated. Reach out for psychological help if you or someone you know may have a mental illness. If you’re unsure where to start, visit your primary care doctor. They can help with the initial diagnosis and provide a referral to a psychiatrist. It’s important to know that you can still have a full and happy life with a mental illness. Working with a therapist and other members of your mental health team will help you learn healthy ways to manage your condition. 

Mental Health Treatment  

Treatment for mental health disorders is not one size fits all, and it does not offer a cure. Instead, treatment aims to reduce symptoms, address underlying causes, and make the condition manageable. You and your doctor will work together to find a plan. It may be a combination of treatments because some people have better results with a multi-angle approach.

Hey! You are not a responsible a person.

Even waking up early in the morning taking care of all your stuff yourself without taking any bodies help till the day ends and you go sleep.

Some people give remarks like these to us every now and then, who cares because we know we are responsible King or queen of our whole generation.

But wait, why do these people always say something about us which of cores now we do not care about.

If you keep a focus eye on it you will find out that the things you thought are competed are still yet to get completed like according to you its 100%(percent) completed but the reality is its only almost 98%(percent).

DO we have an all right all complete glasses over our eye will tells us these data? Well might have.

So how to remove that imaginator cover of glasses from our beautiful eyes.

To get all these let us start from the basics that is from.

What is the meaning of responsibility? According to google it is.

– the state or fact of having a duty to deal with something or of having control over someone:

“a true leader takes responsibility for their team and helps them achieve goals.”

From this above meaning let us have our discussion. The leader has taken the responsibility for the team to achieve their goal and what if when he is not given any control for the same will he be responsible for it?

Maybe not because from the definition stated above. Because the same persons have the responsibility who has a control over the same.

What is the meaning of being responsible?

According to google search.

– having an obligation to do something, or having control over or care for someone, as part of one’s job or role:

“The department responsible for education”

From the sentence above it states that a person who is obliged to do something, and from the previous example the leader is responsible because he is obliged to fulfill his task as to get his team achieve their goal.

And here it is us who has the control over something (it is our stuff anyway) and does accordingly for it but we not are not obliged to do it completely. And once you understand, it is simple you move forward without having any burden in your life.

For example: –

There was a man names BAG he daily rides his bicycle to the playground where he plays the sports, he loved playing, he has a very close friend to him they used to play along with other friends on the field. One day BAG comes home with his friend on his friends sooty and after sometimes when BAG family members noticed where is his bicycle they went to the room where he was resting after having his dinner, they said that ‘hey BAG where is your bicycle did you lent it someone?’ Then BAG replied’ Oh shit, I forget it there on the field’ then he quickly ran there and hopefully found his bicycle kept there.

But what if some thief has stolen it away from there and something wrong would had happened. Is it that BAG is not responsible, Tough he rushed fast to get back his bicycle but what it is that he forgets it he had control over it but he was not responsible towards; it not obliged?

Sometimes there are situation when we seriously forget, but it is okay until it’s too late to realize it

So always be responsible towards your responsibility because it is your own controlled area.  

Chai Sutta Bar is a fast-growing Tea cafe chain in India that came into existence in 2016. The brand hails its origin from Indore the commercial capital of Madhya Pradesh. The brand has now 140+ outlets in 70 cities of country and also in 3 countries Oman , Nepal and Dubai. It has been serving the chai with traditional style in Kulhad.

The brand is owned by the duo of Anubhav- Anand who are young entrepreneurs. They started the venture with an investment of 3 lakh rupees and within 5 years it grown into 100 crore franchise.

They took a shop on rent for 18000 per month.

They shifted from paper cups to kulhad (earthen pots) and served seven types of chai, including chocolate flavour which was much loved by the youngsters, rose chai, besides the traditional masala, ginger, cardamom chai and a special paan flavoured chai.

The price ranges between Rs 10 and Rs 200 for chai and other items that they offer including maggi, sandwiches, and pizzas.

They used some simple marketing tips in early days of business. They started there first shop near girls hostel and in initial days offered free chai to gather crowd. They called their school ans college friends for visiting cafe and free chai. The crowd attracted attention of people and the customers began to come.

This is the story of young entrepreneurs who established that business requires mind and motto. Age is just a number. Anubhav was 22 when he started this business and without any family background in business. He became successful and inspiration to many.