Property Rights

What Are Property Rights?

Property rights define the theoretical and legal ownership of resources and how they can be used. These resources can be both tangible or intangible and can be owned by individuals, businesses, and governments. In many countries, including the United States, individuals generally exercise private property rights or the rights of private persons to accumulate, hold, delegate, rent, or sell their property. In economics property rights form the basis for all market exchange, and the allocation of property rights in a society affects the efficiency of resource use.

Understanding Property Rights

Property is secured by laws that are clearly defined and enforced by the state. These laws define ownership and any associated benefits that come with holding the property. The term property is very expansive, though the legal protection for certain kinds of property varies between jurisdictions.Property is generally owned by individuals or a small group of people. The rights of property ownership can be extended by using patents and copyrights to protect:

  • Scarce physical resources such as houses, cars, books, and cellphones
  • Non-human creatures like dogs, cats, horses or birds
  • Intellectual property such as inventions, ideas, or words

Other types of property, such as communal or government property, are legally owned by well-defined groups. These are typically deemed public property. Ownership is enforced by individuals in positions of political or cultural power. Property rights give the owner or right holder the ability to do with the property what they choose. That includes holding on to it, selling or renting it out for profit, or transferring it to another party.

Acquiring Rights to a Property

Individuals in a private property rights regime acquire and transfer in mutually agreed-upon transfers, or else through homesteading. Mutual transfers include rents, sales, voluntary sharing, inheritances, gambling, and charity. Homesteading is the unique case; an individual may acquire a previously unowned resource by mixing his labor with the resource over a period of time. Examples of homesteading acts include plowing a field, carving stone, and domesticating a wild animal. In areas where property rights don’t exist, the ownership and use of resources are allocated by force, normally by the government. That means these resources are allocated by political ends rather than economic ones. Such governments determine who may interact with, can be excluded from, or may benefit from the use of the property.

Private Property Rights

Private property rights are one of the pillars of capitalist economies, as well as many legal systems, and moral philosophies. Within a private property rights regime, individuals need the ability to exclude others from the uses and benefits of their property. All privately owned resources are rivalrous, meaning only a single user may possess the title and legal claim to the property. Private property owners also have the exclusive right to use and benefit from the services or products. Private property owners may exchange the resource on a voluntary basis.

Private Property Rights and Market Prices

Every market price in a voluntary, capitalist society originates through transfers of private property. Each transaction takes place between one property owner and someone interested in acquiring the property. The value at which the property exchanges depends on how valuable it is to each party. Suppose an investor purchases $1,000 in shares of stock in Apple. In this case, Apple values owning the $1,000 more than the stock. The investor has the opposite preference, and values ownership of Apple stock more than $1,000.

Financial Literacy

What Is Financial Literacy?

Financial literacy is the ability to understand and effectively use various financial skills, including personal financial management, budgeting, and investing. Financial literacy is the foundation of your relationship with money, and it is a lifelong journey of learning. The earlier you start, the better off you will be, because education is the key to success when it comes to money.

Read on to discover how you can become financially literate and able to navigate the challenging but critical waters of personal finance. And when you have educated yourself, try to pass your knowledge on to your family and friends. Many people find money matters intimidating, but they don’t have to be, so spread the news by example.

Understanding Financial Literacy

In recent decades financial products and services have become increasingly widespread throughout society. Whereas earlier generations of Americans may have purchased goods primarily in cash, today various credit products are popular, such as credit and debit cards and electronic transfers. Indeed, a 2019 survey from the Federal Reserve Bank of San Francisco showed that consumers preferred cash payments in only 22% of transactions, favoring debit cards for 42% and credit cards for 29%.

Other products, such as mortgages, student loans, health insurance, and self-directed accounts, have also grown in importance. This has made it even more imperative for individuals to understand how to use them responsibly. Although there are many skills that might fall under the umbrella of financial literacy, popular examples include household budgeting, learning how to manage and pay off debts, and evaluating the tradeoffs between different credit and investment products. These skills often require at least a working knowledge of key financial concepts, such as compound interest and the time value of money. Given the importance of finance in modern society, lacking financial literacy can be very damaging to an individual’s long-term financial success.

Being financially illiterate can lead to a number of pitfalls, such as being more likely to accumulate unsustainable debt burdens, either through poor spending decisions or a lack of long-term preparation. This in turn can lead to poor credit, bankruptcy, housing foreclosure, and other negative consequences. Thankfully, there are now more resources than ever for those wishing to educate themselves about the world of finance. One such example is the government-sponsored Financial Literacy and Education Commission, which offers a range of free learning resources.

Strategies to Improve Your Financial Literacy Skills

Developing financial literacy to improve your personal finances involves learning and practicing a variety of skills related to budgeting, managing and paying off debts, and understanding credit and investment products. Here are several practical strategies to consider.

Create a Budget—Track how much money you receive each month against how much you spend in an Excel sheet, on paper, or with a budgeting app. Your budget should include income (paychecks, investments, alimony), fixed expenses (rent/mortgage payments, utilities, loan payments), discretionary spending (nonessentials such as eating out, shopping, and travel), and savings.

Pay Yourself First—To build savings, this reverse budgeting strategy involves choosing a savings goal (say, a down payment for a home), deciding how much you want to contribute toward it each month, and setting that amount aside before you divvy up the rest of your expenses.

Pay Bills Promptly—Stay on top of monthly bills, making sure that payments consistently arrive on time. Consider taking advantage of automatic debits from a checking account or bill-pay apps and sign up for payment reminders (by email, phone, or text).

Internet- Boon or Bane

Photo by Teona Swift on Pexels.com

INTERNET stands for Interconnected Network that is a network system that connects millions of web servers. . Let us simply know its definition first. Internet is a hug network that connects computers all over the world. It has become the most significant medium for sharing information and communication from anywhere in the world.

Internet got introduced in India in 1986 but it took a decade to make it available for the public. VSNL first launched the internet in India on August 15, 1995. Today it has taken such a place in our life that a person can manage anything but they can’t survive without internet.

Recently, a study reported that the number of IP addresses has crossed the total limit, with the increase in the number of internet users across the world. With this huge development in this field one question also remains whether Internet is a boon or bane? For this we can have different opinions because some people consider it as a boon as they are just seeing the advantages and entertainment they are being provided by the internet while the rest will have some other arguments.

Everything has some pros and cons so as the internet. We can get alot of opportunities through the internet we can carry our business at a global level ,we can entertain ourself and also education can be provided by the internet and many more else . But on the other hand we are aware of various incidents that take place regularly of cyber crimes which is a big threat amd virus can also enter in our system which will also disturb our information and harm our privacy.

Internet is one the biggest tool that is making our life very easy. Just think if in this COVID-19 there will be no internet how will you get yourself updated? And attend your online classes? So its basically important that the reason and the time period for which internet is used must be the priority concern and it must be used with all the necessary precautions to keep it as a problem solver instead of a problem creator.

I sometimes wonder how we spent leisure time before satellite television and Internet came along…and then I realise that I have spent more than half of my life in the ‘dark ages’!
— Arthur C. Clarke

Photo by Katerina Holmes on Pexels.com

MULTIMIDEA IN MARKRETING

Services | Enforcer Web Solutions & Multimedia Marketing

Advertising has become very prevalent in our daily lives , so for a product to stand apart , it is very essential to present it in a dynamic , visually stimulating manner to grab the attention of consumers . The business world is slowly rejecting run of the mill tradition methods (such as placing ads in yellow pages , distributing pamphlets , etc.) and adopting solutions from the electronic era . Only companies with a nerve to radically change their marketing strategies for the new millennium will survive and be able to cater to ever- changing customer’s mindset . Applications of multimedia in the marketing field include the following :

  • Presentations for launching the products of a company . Reaching the target audience with necessary technical services or products requires clear communication stating the benefits and features , outlining its applications and any other product -related details , all presented in a well- designed and interactive manner so that the users can be familiarized faster . Multimedia presentations helps in motivating , informing and captivating audiences via PCs , laptops , plasma screens or kiosks delivered via CD-ROM or the Internet .
  • Multimedia is used to create interactive product catalogues , training tutorials , buyer guides and information directories with adequate search and navigation facilities to guide the user to easily trace the desired information . A buyer guide can list the nearly dealers , a comparison of the top brands , maps of the city and other helpful guest services .
  • E-mail advertising or placing banner ads on the internet is an extremely cost -effective method of launching a product , promoting an event or selling services . Effective use of multimedia in advertising can make potential clients sit up and make notice .
  • Multimedia applications help in building brand loyalty as well as improving sales .Brand loyalty will be improved as the users are provided a custom application which entertains ; informs or assists them .
  • Graphical elements , animations , as well as audio and video can be used to more effectively deliver sales instructional or marketing messages , thereby differentiating a firm from its competitors .

What is Visa Provisioning?

In today’s fast changing and developing world, technology has taken over. Technology has dominated the world in many aspects. One such sector is the payment sector. The world is leaning towards the method of online payment. The drift towards it has been increasing rapidly with time. Now focusing on this area of online payments, we have an excellent system. It is Visa Provisioning.

Visa Provisioning is the system of online payment on a mobile phone. It helps in effortlessly downloading the payment account details on your mobile phone. This service is mainly convenient for mobile operating systems along with some other systems. Visa Provisioning is a service based on a technology called NFC. NFC stands for Near Field Communication. Come on, let’s have a look at this.

What is NFC?

NFC is wireless communication technology. It allows the users to exchange data between two devices in a short-range. It is considered to be expanding at a great pace for a newly launched technology. In some ways, it is better than Bluetooth too.

Features of Visa Provisioning

  1. Visa Provisioning works only with the NFC technology installed on mobile phones. This is the reason why it doesn’t work on some of the new mobile systems.
  2. It is known to be efficient for both Visa and Non-Visa transactions.
  3. It does an excellent job in transit applications as well.
  4. Payments can be effectively completed by this system over a distance too.

Working of Visa Provisioning

It can not be stressed enough that this only works with the NFC technology. Now let’s find out how this amazing system works. You just need to follow these simple steps and you are good to go.

  1. Firstly you have to activate the mobile payment system on your mobile.
  2. Now, just enter the correct password in order to proceed with the payment process. Make sure you don’t enter the wrong password because it will lead to the cancellation of the payment.
  3. Once you authenticate, the NFC technology will begin its work. It will exchange some payment account details and some credentials keys among its network.
  4. After completion of this process, you can download the details on your phone easily.
Photo by Pixabay on Pexels.com

Benefits of Visa Provisioning Service

Visa Provisioning is a very beneficial system for online payments. Below are some benefits of the same. Let’s have a look.

  1. Smooth payment options – Contact less payments are done using NFC. Visa Provisioning system eases the process for the customers and as well as for the bankers and the transit operators.
  • Easy connectivity – This has great connectivity and can be used anywhere, anytime. The Visa Provisioning system has made this easy for all.
  • Advanced payments – Advanced mobile payments are being carried out by this system for years now. It has evolved and grew around the world. By this you can also link your mobile phone with you Visa account.
  • User friendly – This is a very user friendly network. It is easy to use. It provides quick payment options. It can also operate from a distance.
  • Secured network – Yes, Visa provisioning is a safe and secured way of mobile payments. It only requires an e-mail address for registration. This type of facility provides you the advantage of carrying out your payments in a much more easy and effective way. It also features many security measures like PIN authentication and stores all your data safely in a third party service provider.

How does Visa Provisioning Service Differ from Other Types of Mobile Payment Methods ?

Other mobile payment services also use the near field communication (NFC). Visa Provisioning services can be used for any type of cards whereas other methods are confined to their company.

The bank issuing your card can choose to allow Visa Provisioning service for your payment account as long as they meet the requirements. This will also allow their customers to take advantage of the card less payment options just by using mobile.

Another advantage of the Visa Provisioning Services is that they are instant transactions without needing any information.

The Future for Mobile Payments

As we all know, the future of the world lies in technology advancements over the coming years. Online and card less payments are just another addition to the perks of living in an advanced world. It makes the payments easier and safer as compared to the old methods.

The future of cash less payment methods is expected to grow continuously. Major online payment companies like PayPal and Apple Wallet are beginning to make a place for themselves in the market. It is due to their convenience factor and user friendly environment.

The Visa Provisioning Service only requires a single tap on your mobile screen and your money will be transferred or transacted in no time. The NFC technology ensures the safety of your personal details as well as takes care of the whole process of online payment.

How Does Visa Provisioning Service Work with Mobile Payments ?

Mobile payments are apparently considered different from the contact less payments. Contact less payments require both the card and the terminal to support this capability. They are referred to as NFC payments.

Mobile payments require that the device should be connected to Blue Tooth or Near Field Communication Technology so that the transactions can be made without having to swipe the card.

Using NFC technology creates an authorization for payments. You just have to tap on the eligible device name shown on their screen, for the transactions. It can be a store or any other appropriate location. You can use your fingerprint or your PIN number to complete the process of online payment.

How to Maintain Visa Provisioning Services ?

To maintain the Visa Provisioning Service, you need to visit your Visa account by either downloading the Visa Token Service or linking it with your mobile number for receiving a code. Then you can easily maintain your account.

For organizations, they have their own different processes for maintain the Visa Provisioning Services for their consumers.

Photo by Anna Shvets on Pexels.com

Disadvantages of Visa Provisioning Services

  1. Can not make purchases from mobile apps.
  2. It is a third party payment method so additional fees may be required.
  3. Have to give up your privacy of the Visa account.
  4. Transactions may be declined in case of insufficient funds or incorrect account details.
  5. There is a higher risk of identity theft.
  6. There may be cases of credit card frauds.
  7. Unauthorized purchases can also be done by this method.

Some Companies that use Visa Provisioning Services

  • Amazon
  • Starbucks
  • Google (Google Pay)
  • Netflix
  • Samsung
  • Sony PlayStation Store
  • Apple
  • Dell Financial Services

Frequently Asked Questions

  1. Why is Visa Provisioning Service important ?
  2. Visa Provisioning Services is important because it links your credit card to your mobile for easy online payments. It ensures safe transaction successfully.
  • How can you deactivate Visa Provisioning Services ?
  • To deactivate Visa Provisioning from your device, follow these steps :
  • Go to your mobile settings.
  • Tap on the ‘apps’ or ‘applications’ option.
  • Select Visa Provisioning Service from the list of your apps.
  • Click on the ‘uninstall’ button to deactivate your Visa Provisioning Service account.
  • What is Visa Provisioning Service 0$ ?
  • Zero dollar charge is a one time payment that requires validation of your mobile phone number and your address for a Visa card.
  • Where are Visa Provisioning Services currently available ?
  • It is currently available in the United States. It is not currently operating internationally. But other NFC transaction methods are in use over the world.

Bank of Maharashtra signs MoU with NABARD

  • Bank of Maharashtra (BoM) has signed Memorandum of Understanding (MoU) with National Bank for Agriculture & Rural Development (NABARD) to boost ongoing developmental initiatives linked to priority sector lending in Maharashtra.
  • The MoU envisages joint initiatives for the assistance of farmers, farmer manufacturer organisations, joint liability groups, self help groups, rural artisans, weavers, agri-preneurs, agri start-ups, micro, small and medium enterprises in the State, BoM said in a statement.
  • Hemant Tamta, Executive Director, BoM, said with signing of this MoU, BoM and NABARD will work together towards complete improvement of rural regions of Maharashtra.
  • The MoU is basically meant to benefit farmers, farmer producer associations, joint liability groups, self-help groups, rural artisans, weavers, agri-preneurs, agri start-ups, and Micro, Small and Medium Enterprises (MSMEs) in the State.
    • BOM is the convenor bank of the State Level Bankers’ Committee (SLBC) of Maharashtra.

Coordination machinery

BoM is the convener of State Level Bankers’ Committee (SLBC) for Maharashtra. Each State/ Union Territory in the country has an Bankers’ Committee. The Committee is an apex inter-institutional forum to create adequate coordination machinery in a State for its development.

SLBC is chaired by the Chairman/ Managing Director/ Executive Director of the Convenor Bank. It comprises representatives of Banks, RBI, NABARD, heads of government departments, among others. They come together and sort out coordination problems at the policy implementation level.

Representatives of various organisations from different sectors of the economy such as industry bodies, retail traders, exporters, and farmers’ unions, are special invitees in the SLBC meetings for discussing their specific problems, if any.

reference-https://affairscloud.com/bom-signed-mou-with-nabard-to-improve-psl-in-maharashtra/

General knowledge

General knowledge is very important in everyone’s life. The person without the knowledge is like the bird without the wings. It is very important to know what is happening across the world. So, it is very important to attain the general knowledge. To grab general knowlede, an individual must follow some of the techniques like reading books, articles, magazines, newspapers etc.

The newspaper consists of all the important things like the business purposes, sports, entertainment, some interesting puzzles, Hindi habits, food recipes, Current affairs etc.

Reading newspaper is an important thing because whenever an individual comes across a motivational thing, he or she will be motivated and focuses on the particular aspect. The individual will get to know the current affairs. The person will get a good grip on the general knowledge. solving puzzles improves the skills of the person. Reading about the healthy habits in the newspaper makes the individual to go for good and healthier meals.

Reading newspaper is very important because gives the chance to know what is happening around us. Early in the morning or evening whatever the time maybe, sparing at least 10 to 15 minutes of time on newspaper is a very good habit that an individual can develop.

The newspaper consists of all the important things like the business purposes, sports, entertainment, some interesting puzzles, Hindi habits, food recipes, Current affairs etc.

In one of the other way the individual develops good habits and focuses more on what they are trying to do.

Individual Differences :

Intelligence :

High scores on tests of general knowledge tend to also score highly on intelligence tests. IQ has been found to robustly predict general knowledge scores even after accounting for difference in age, and five factor model personality tarits. However, many general knowledge tests are designed to create a normal distribution of answers, creating a bell shaped curve.

General knowledge is also moderately associated with verbal ability, though only weakly or not at all with numerical and spatial ability. As with crystallized intelligence, general knowledge has been found to increase with age.

Long term semantic memory :

General knowledge is stored as semantic memory. Most semantic memory is preserved through old age, though there are deficts in retrieval of certain specific words correlated with aging. In addition, stress or various emotional levels can negatively affect semantic nemory retrieval.

Personality :

People high in general knowledge tend to highly open to new experiences and in typical intellectual engagement. The relationship between openness to experieñce and general knowledge remains robust even when IQ is taken into account. People high in openness may be more motivated to engage in intellectual pursuits that increase their knowledge. Relationships between general knowledge and other five factor model traits tend to be weak and inconsistent. Though one study found that extraversion and neutroticism were negatively correlated with general knowledge, others found that they were unrelated.

Predictor of achievement :

A number of studies have assesses whether performance on a general knowledge test can predict achievement in particular areas, namely in academics, proofreading and creativity.

Academic achievement :

General knowledge has been found to predict exam results in a study of Britush schoolchildren. The study examined congnitive ability and personality predictors of exam performance and found that general knowledge was positively correlated with GCSE english, mathematics, and overall exam results. General knowledge test scores presicted exam results, even after controlling for IQ, five factor model personality traits, and learning styles.

Proofreading :

General knowledge has been found to robustly predict proofreading skills in univeristy students. A study found that proofreading had a larger correlation with general knowledge than with general intelligence, verbal reasoning, or openness to experience. In a multiple regression analysis using general knowledge, general intelligence, verbal reasoning, five factor personality traits, amd learning styles as predictors, only general knowledge was a significant predictor.

Creativity

General knowledge has been found to have weak associations with measures of creativity. In a study examining contributions of personality and intelligence to creativity, general knowledge was positively correlated with tests of divergent thinking, but was unrelated to a bigraphical measure of creative achievemnet, self- rated creativity, or a composite measure of creativity. The realtionship between general knowledge and divergent thinking became non- significant when controlling for fluid intelleigence.

Game shows and Quizzes :

Many game shows use general knowledge questions for entertainment purpose. Game shows such as who wants to be a Millionarie? and fiteen to one centre their questions on general knowledge, while other shows focus questions more on specific subjects. Some show ask questions both on specific subjects and on general knowledge .

The case of magahi betel leaf (paan)

Magahi betel leaf (Paan) is an variety of betel grown in south Bihar region and mostly in Aurangabad, Gaya and Nalanda districts. This paan, is about 3.5 to 9.5 inches in size. It’s non-fibrous, sweeter, tastier and the soft.it got GI tagged in 2018 alongwith Jardalu mango and katarni rice

Magahi paan was popular even during ancient times. It is claimed that prince Vijai Mal was fond of Magahi paan and it is mentioned in the 1884 book of GA Grierson, an Irish administrator and linguist in British India. Several other references had been cited in the journal to establish Magahi paan being an exclusive produce of Magadh region

Magahi paan is sown during March-May each year, with leaves plucked during January-March. Each plant can give 40-60 leaves, yielding 500 dholis per year per katha .Every year, farmers have to sow new plants. When everything goes well, farmers can earn Rs 70,000-1,00,000 from one katha of land.

Problems encountered by betel leaf (paan) farmers

There is lack of insurance or MSP facility to the farmers. it is highly susceptible to bad weather conditions and is classified as  horticulture, not agriculture product. Money is paid in installments by the buyer and  Sometimes money is paid after one and a half years to the farmers.

Number of paan farmers is on the decline because of lack of any state help to ease their high cost of production, as the plant requires an artificial conservatory to grow.

Future ahead

A tie up between Agricultural and Processed Food Products Export Development Authority (APEDA) and Bihar Agricultural University (sabaur) is currently under process. Plan is to export GI tagged products Makhana, Jardalu Mango, Shear Rice, Litchi and Magahi Pan.

Let’s hope the things gets better and government policies should be made and implemented in a way keeping the problems faced by farmers and their needs at centre. Then, only these betel growing farmers will get benefitted from those government benefits.

PATRIOTISM

“The greatest patriotism is to tell your country when it is behaving dishonorably, foolishly, viciously.” ― Julian Barnes, Flaubert’s Parrot

Patriotism means love of one’s motherland. The attachment to one’s motherland is as innate as one’s affection for one’s parents. Man’s first loyalty is to himself, then to his family and then to his own country. India is a land of many cultures, traditions, and languages. But Indians stand as one whenever there is a threat to the integrity of India. They stood up unitedly at the time of the Chinese aggression. Recently it has been proved during the Kargil war in Kashmir. Thus, patriotism brings out the qualities of unity, service and sacrifice. Patriotism encourages the noble quality of self- sacrifice for the cause of one’s country.

Gitanjali 35

Where the mind is without fear and the head is held high;
   Where knowledge is free;
   Where the world has not been broken up into fragments by narrow domestic walls;
   Where words come out from the depth of truth;
   Where tireless striving stretches its arms towards perfection;
   Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;
   Where the mind is led forward by thee into ever-widening thought and action
   Into that heaven of freedom, my Father, let my country awake…………BY RABINDRANATH TAGORE

Patriotism, however, sometimes develops a false national pride. The people of a particular geographical area have intolerance for the people of other areas. They even nurse evil feelings and enmity and go to war. This is not real patriotism. We know the horrors of war due to aggressive patriotism.

We have to shed mutual bickering, shed the difference of being high or low and develop the sense of equality and banish untouchability. We have to restore the conditions of Swaraj prevalent prior to British rule. We have to live like the children of the same father.- Sardar Vallabhbhai Patel

Patriotism is a noble virtue when love of one’s country does not lead to the hatred against other nations. One’s love of one’s country should expand itself into a love for all world. Narrow patriotism reeds passions and prejudices and so it is despicable. It brings hatred and wars. True patriotism must seek peace and prosperity of e world. It must be free from narrowness and meanness. It is Possible to combine patriotism with love for the people of the world. Thus, patriotism may least to international brotherhood.

Men, money and material cannot by themselves bring victory or freedom. We must have the motive-power that will inspire us to brave deeds and heroic exploits. -Netaji Subhash Chandra Bose

How to Add Your Business to Google & Google Maps

When a query performed on Google implies local results should be shown, the search engine populates a map pack of 3 local results. The map pack has many other names, including “local pack,” or the “Google 3-pack.” 

If you own or operate a business that caters to your local community, chances are you qualify to get a Google My Business listing. A quality Google My Business listing can get you one step closer to being added to a local pack. 

In this guide, we’ll explore the best way to add your business on Google My Business and offer some tips to increase your local rankings.

Why is Google My Business important?

Back in March 2021, Google noted that there are more than 2 billion visits to local websites each month. That’s a lot of website traffic. 

If you’re a small business owner, your #1 driver of new business is likely going to be referrals. 

Referrals are great! 

But, even with a referral, most people will still Google your business name to learn more about your business, read reviews, etc — before even contacting you. 

What happens when I perform a search on Google for “Cowboy Dinner Tree?”

ns81qA_PyPd6RdQgAcvr1vhPKuK0Jg1C0v-WHtmxPSrt8DMvnbKulPJ79ZqZD-8VscDs9t8LyQSFDg0WCITFswRkcVYu8xIXCmlN8KHaUzUK2tSr8FJZ7tmXQqIem9ggwvKsWIaQ

The right-panel is generated by Google’s Knowledge Graph, but most of the data being populated here is sourced from Google My Business.

Now, what’s interesting about Cowboy Dinner Tree’s GMB listening is they don’t even have ownership of it. It isn’t owned by anyone.

Same with their Yelp, Facebook, etc. Even their website is very web 1.0. 

How do they have a Google My Business listing if it isn’t claimed? 

Google will automatically create one based on data they collect about businesses (entities). Keep this in mind as we get into the process of creating your own Google My Business listing. 

Back to the benefits of owning your Google My Business listing. 

You, the owner of your business, can provide the most accurate information about your business and have it displayed when someone does a search for your business on Google. 

One of the other major benefits to claiming your Google My Business listing is that some simple optimizations and ongoing activities can help your chances of getting new business from organic search for free.Increase Your Visibilitywith the Listing Management ToolTry for Free →

How to add your business to Google My Business

You’ll have about 3 different scenarios to choose from:

  1. Brand new business: Select Scenario 1 if your business is less than 6 months old.
  2. Listing exists, unclaimed: If your business has been around longer than 6 months, start with Scenario 2 (but you may end up back at Scenario 1). 
  3. Listing exists, claimed: If you claimed your listing some time ago but don’t remember the login, the email is no longer active, or another person owns your listing, go with Scenario 3.

Scenario 1: Brand new business

Congratulations! Let’s get you on the path to getting you a Google My Business listing.

Step 1: Go to the Google My Business homepage and click on the Manage now button

joEAn8AT7qSTg516n3FJDtn0aWP53n55L7kPxYUH7iHIG5RQa4586lNcaR6Jt6Cth9fSi2AGeNcUAZKejHGvwXFUyCYxDQTYNSKK1H1h1Cesl8f378kmHR-kKmKElF99rn4gfKyl

Step 2: Sign in to a gmail account that you own. This is important: remember what email address you are using here. This gmail account will be the Primary owner of the listing. Write it down on a post-it or take a screenshot if you need to.

IUKD0tz-0Bhcy1ua92PjZ0sVvtcidA2XgYx_6Aq2Gc9qKwk6hoc3kwKP5Vjr1AbBhFGVfH3XBtDnFio38unv2e7u-7wSDBwHFzVnM_rii_D71qkthF6I1t05S_2M9vXBrok60ekJ

Step 3: Once you have signed in, you’ll get taken to a page like the one below. Click on the Get Started button.

S6NSajd2pwA2EI8fFt3DWT_LKg51RHIQRP0xdlVSL1vK6mcsM63FTgofmWOLrXN8e9nI_RXSzZPhREooEAz46f36kvBbboomzTOgnLtIvAaIt8YieArVvp5SqpF7wgUPeG5zeEYp

Step 4: Start typing in the name of your business. Google My Business will attempt to locate a listing but since your business is new, you likely don’t have one yet. When you spot the option to “create a business with this name,” click it, then click on Next.

m-m6v6EttM-vmtIUTIJy7Sl3xYvSmgOxPJAH33jw4qZc3Wybj2BogPjNfEvOn5xPFm9VLvFiwCeLQkq-AUuXCfn-bAeNqgly6zApvoZflxX0mmhqgDjO6YPdZhBny0XvkReN40pW

Step 5: Now we need to choose a Business category that best matches your business. For our example, coffee shops are the best matching category. If there are multiple categories that match your business, you’ll be able to add additional categories after your listing has been verified. Once you’ve chosen your category, click Next.

IRl1pJRvpHwbnKCUnZ3IkRxuJmvMtPQX304JG26IEfeB9scVC3L1_SKAo1d-vcMLeBwn-DfDepuYN8SQ3mGVMIzx8GSDOoJKA9A83YJxG1od1k_7noynxkPLeQvXmOGZ7iJr1BZc

Step 6: Your next move depends on what type of business you operate. If your business is a brick and mortar, then the answer is yes. If you are a service provider (you go to your customers) and don’t have a physical storefront with signage then you will select no. If you are a service provider AND have a physical storefront with signage, then choose yes. Once you’ve made your choice, click Next.

D8DJjjglRFVSqEEsG17-eH6BsDziInL_TiD81FFvu6mfoMqS9Zn6j4mUG1WgEADKOZfBse1mhPM1P01M71gFEq2lChQNdKWhqmw40w_6tNzN93zOXwzc2NKKGKvbjmm7lNI4PsXz

Step 7: Enter your address, then click Next if you answered yes in the previous step. If you chose no in the previous step, you will be asked to enter your service area. Once finished, click Next.

-0g8sHO8ELx5ru4KlM9EQJwdnRTdLGIShnCiFDntxkfqdo3HOyg45Q74-lPUlkCSa2waYxjqNvHNlN1d7ylD36hYuRCx_99Sm7UAzhSdJakfh0DT_-5Tnr1Ky7py4npApLSpHgNB
SYvcHz8QwyBNQh4jSCRSZObGOPNauBaEQ3M3qQdbggg-OW4Am2OPgfjY9tfPUj0S8YfAIwsKsnu_ztlycVEX0TgzF37QLruZX0RiX1OCuY52uSVNbteqZtzF76pOVf8PO4oCONEL

Step 8: If you are displaying your address, you might be asked to point to the exact spot where your business is located. Once finished, click Next. If you are not showing your address, you will be asked to provide your business phone number and website. 

xOGGKwnDFuUQM1f91FgU677M8xPy-n6gJRZH8kPOMmCT6Ki9IUPXuJhwCqomc8bDWTmizWGxVb4hqZ6QZQ8G724YmH3rLoh0ZF3KM2Mb63VG-MfYKfyQMKDM15d5btkftQkUvjwt
UFzC1PboF6y0uDNQU1ANBQdzionBlip_wbpuaxz9Povw2szm3mMsFTinJEFXMKQUmKc11W7yl9FYElFM8_ObR-J90JFVV1GWXxBJ81YCmPahFfFrjQU0s73HHFhc55ENzc6KMwpU

Step 9: If you’re showing your address, you’ll be asked if you also serve customers outside of your location. If you are not showing your address, you’ll be asked if you want to get updates and recommendations from Google. Choose your answer, then click Next.

f7alETI_wC2QXRJ4xLfaSnJqt2CXSPRKnT4wFHPkA2M6-sNZO3krdMjRYbz_66XpEG3VN9lqI_GtvksvDMlEH8ttlG70fKOnEQe59mtfHpY-TQ5_7CQSHEaI9Pdv26OfKjaRBrXM
CUFwKwDJ3x48OAqVYwI21K5S8jdNXXRA6XPiuCnVmahessmtQZAwJl3pSdFr_KFpdB346vdOJovLl_O1c5zC3ELP3nkh6Xgeb0wUIZQOoV6i8mnL-2-Z-3k3rpLxIctFvQF9odq6

Step 10: If you’re showing your address, you’ll be asked to add your phone number and website. If you are not showing your address, skip to Step 10. Once you’ve added your website address and phone number, click Next.

Step 11: Time to finish and start the verification process! Select “Finish.”

Step 12: If you are showing your address, you’ll be prompted to verify by postcard with an option to add a contact name. If you are hiding your address, you’ll be prompted to add an address for verification purposes. Your address will not be shown but is needed to verify your business. 

pfsBRFQVT6OgOZIniNOWyQJpyl1icuDhGM9M52EjiV2Ifqzn_aFxbV-k2NGpC4orj7-CcPotcBtPnXBpk1vvsk7SnvWOijMHBSZ-aQR7z6TtCslIxYxbu_FsplbfxvIfskcWOZGV
LD-IGbcugBtYOF_PpPh-ImuBx3iKZ90uK6SrsQkMGOLlRX1K6XBOXI3sM30DOR15wJieESWRHO4sDUkuT5wXOncQOm3M-qy7gg7QEmHrLOqXtLNPi5crkxqi6S70wVF5GJSe5eeh

Step 13: Once you receive the postcard (usually within 5 business days), log back into your listing to verify your listing. 

Scenario 2: Listing exists, unclaimed

If your business has been around for at least 6 months, you might already have a Google My Business listing that was automatically created.

Go to Google Maps and perform a search for your business name. If a listing shows up and you see “Claim this business,” then claim it! If you see your listing and there’s a label that says ‘Manage this listing,” then head to Scenario 3.

If you have the option to claim the listing, you’re going to be asked to make sure the information is up to date, then you’ll go through the verification process. 

oxDLzkLMNPUC6-rDZx0uDNVAMS5liQD7UHix-NBDtCGnBsxmKdUkRrhrCnjrsojtXH6pHkKZ1T3rtR47f8DO_86eV-XWUVxn8cUFE2BeD76R5XJgDGBNx9oLKG8GciF5TafRyKiZ
dt8Qy3BoecEdYsnfxkjPs9sw81JMqVo777Kw_DD337fzu2qMkmamuIaXlEukYe1tdPfcEbIU4z9cJ4Nn4YBQ3DsLchaKKlJLbTE35d1myyH6QWxKKkxQhQYe74itcV2PxDthwBfU

Scenario 3: Listing exists, claimed

Maybe a former employee, an email address you don’t have access to anymore, or a former agency that claimed the listing on your behalf. Whatever the reason is, you don’t have access to your Google My Business listing.

Go to Google and perform a search for your business. Within the panel, you’ll see ‘Suggest an edit • Own this business?’ Select “own this business.” 

dnbKw6QLSn6-No5zqFRQD32bLcPNFLcqPYdtPaQxzhnnjQg55A0A552LvaxDrgU--omnSaf1PQNSsXDMYYRWxYhdj7PwrQt1G53w-fIprf-2WxTfIntgpqOPCzydpmqkN4vADuz9
fQ92wOUxcBDFcSqynoiOUvp44PlJbTwdCyW2fUKZj_JIJb54ibYiebjCfTcce3FW7wPmC5cYDelE4rbHb8fRqBEmGJnp8Vb1LagO50oFQ7SLFw9bYoE1znGj9XVMaWnk9afyuz4g

Google will show the first 2 characters of the email address that owns the listing. Sometimes, this may spark your memory with the email address that you used years ago to claim the listing.

If you don’t know the email address, click on the Request Access button. 

UFMtCMvnmGqg65snkh4-MLg_eyUz59IGTDo1paGDzkm23itm-x9xcTWG5w6wzbMLrArNTF9lU1dkpJTny-Q8QBPcHvohLDx581JDURCMDCGbzc3dmmF8VtKQTTcEm9lUp3Z-zMu_

More often than not, you’re going to check the box to share your info with the current owners and managers of the listing.

For level of access, choose Ownership.

Your relationship to the business is likely going to be owner since you’re requesting ownership of the listing.

Provide your name and phone number, then submit. 

After you submit the form, the current owner of the listing will get an email that asks them if the request is valid. You’ll also receive a confirmation email. Keep the confirmation email.

The current owner of the listing has 3 days to respond to your request. You can check the status of your request by clicking on the link within the confirmation email.

If your request is approved, you’ll get an email confirmation and can then start managing the profile.

If your request is denied, you’re going to need to contact Google My Business support via the Help Center.

Alternatively, you can get in touch with GMB Support on Twitter. It might take them a few days to respond, but they’ve been helpful in the past. 

If the current listing owner does not respond within 3 days, you’ll get the option to claim the listing. Sign into g oogle.com/business and you should see an option to verify the listing.

Once you get access to the listing, the first thing you will want to do is make sure that anyone who should have access to the listing does. Since you are now the primary owner of the listing, you can add or remove users from having access. 

vBsCFWN9km1lE5ScG9pdE2eQ-VYcjcp9fPFzN9XzB9el92npOrfqwQHX9BR79G8lKGVEWMiXsfO53g_HrQZLkQv7XLFdtuYihZv9Am-DdD19vN6z-3lOiQt7NY5wvugqqLqEEJoc

Next Steps

Once you’ve created or updated your listing, be sure to stay on top of it! Listing management is an important part of ensuring the information around your business is useful and accurate.

Set a predetermined time to check in on your listing, try a few marketing strategies to connect with your audience, and keep an eye out for any user interactions with your listing. You can also use listing management tools to take the guesswork out of managing your listing.

Want to be a optimist?! That’s Easy!!

Are you a person lacking confidence and hope in everything? Trying hard to be an optimistic person? It’s very easy. Let’s see how to be optimistic in everything through this article.

WHO IS A PESSIMIST?

A pessimist is a person who thinks the worst side of anything or they have a thought that they can’t do it. These pessimistic thoughts came from fear to do something. They often focus on the negative side or an unfavorable situation rather than thinking about what is going right. A pessimistic person is more likely to notice problems or it may cause anxiety to them. These types of people may have depression because of this. If we want to know clearly, it is a personality trait. These pessimistic persons wouldn’t believe anyone because they don’t know whether those persons have good intentions. To put it simply, they don’t believe anyone firmly.

According to research, pessimism is associated with the right hemisphere of the brain and the lower self-esteem was also associated with the right side of the brain. Though pessimism is a perspective that affects the general worldview, it is not an unchangeable trait that can’t be changed throughout the lifetime. A pessimistic person can also be optimistic like others.

” A pessimist is an optimist in full possession of the facts “.

– Arthur Schopenhauer

COME ON; LET US BE OPTIMISTIC!

Till now, we saw about pessimism; Being optimistic is a wonderful thought that make us feel self-confident and self- aware. As we saw, pessimism is connected to the right side of the brain and optimism is connected to the left side of the brain. But we should know that both the right and left brains are necessary to maintain a healthy state. Yes, both optimism and pessimism are related to each other and necessary to maintain a healthy life. But sometimes, the pessimistic thoughts may come upon the optimistic thoughts. The only thing is we should control our pessimistic thoughts.

Why You Should Choose A Positive Response For Every Situation -  WhateverItTakesMotivation

Just follow few tips and automatically be an optimistic person. Yeah, that’s for sure.

  • First, learn to be grateful. Being grateful makes you both optimistic and have a great personality. Even if it is a small thing, be grateful to the one who helped you. For example, if one helped you during your difficult times, don’t forget their help when you reached some peaks in your career or life. So, grateful and optimistic feel makes you feel better than anything.
  • Always believe that you can do it even when no one can! In this case, being optimistic helps you to achieve it. Just believe and move towards your goal. Let me say myself as an example, I love photography and I participate in many inter-collegiate competitions. Till now, I didn’t win any prizes, but I continue to pursue my dream. And I hope one day I will be able to win the prize. Just trim yourself to be a better and confident individual.
  • Don’t think that it is impossible. When the word impossible reaches your mind or heart you can’t do anything, don’t allow it. Anything is possible if you are very optimistic and confident. Think about it, if anyone can do your work, why are you here? Just ask this yourself and find yourself in yourself.
  • If there is some problem, just look into a solution rather than blowing it into a big volcano. Be calm and shuttle, think optimistically, and seek solutions. It will be good for you and your loved ones.
  •  Then, focus on the things which are under your control. Don’t look into things that are out of your control. Because those things can disturb you and make you a pessimist sometimes.
  • Lastly, love fearlessly and no one can stop you in this. Yes, pursue your love optimistically. Your love can either be your career or dream or anything just pursue it optimistically. And learn to see beauty in small things. For example, none of us would say,’ I don’t like a child ‘ because we forget ourselves when we are with them. This is an optimistic feel. If there is a smile on that child’s face without any doubt we will be happy, Right? That’s it. This tells you how optimistic you are!!

Both optimism and pessimism are needed in our life but they should be kept at an equal level to maintain a healthy and a happy life.

The pessimist complains about the wind..." William A. Ward [800x598]:  QuotesPorn

Some reference links;

https://www.goodtherapy.org/blog/psychpedia/pessimism

https://www.123helpme.com/essay/The-Importance-Of-Optimism-774469

Investing lesson of Peter Lynch



Peter Lynch is one of the most successful and top value investor of all time. He was a legendary fund manager who gave 29% returns to their investors for 13 years in a row. He wrote books on value investing , where he shared his investment lessons which he learned and used during his journey as an investor. He is one of the greatest value investor of all time. He is a firm believer that an average investor can also pick winning stocks as Wall Street professional with right research, patience , steady discipline and common sense.


Some of his investment principles are –

1. Invest in what you already know – “The worst thing you can do is invest in companies you know nothing about. Unfortunately buying stocks on ignorance is still a popular American pastime.” -Peter Lynch
People can perform well by investing in what they already know. For instance if a doctor wants to invest in banking sector (about which he know nothing) , he will not have that great return as compared to if he will invest in pharmaceutical companies ( as he already knew about drugs, healthcare sector and their companies)
“Invest in what you know. It leaves out the role of serious fundamental stock research. People buy a stock and they know nothing about it. That’s gambling and it’s not good.” -Peter Lynch
So, it’s better to choose the company whose products/services are either used by you or you are familier of the products/services of that company in some way or other. These knowledge will lead you to invest in better stocks .
2. Invest in companies not in stocks – “Look for small companies that are already profitable and have proven that their concept can be replicated. • Be suspicious of companies with growth rates of 50 to 100 percent a year”-Peter Lynch

Behind every stock there is a company. If companies will perform well, the stocks automatically will perform well. So, it’s important to know about the company, it’s business model. Choose a company whose fundamentals are strong. A company whose business model is so easy to understand that anyone can understand and run that company.

“Go for a business that any idiot can run – because sooner or later any idiot probably is going to be running it” -Peter Lynch

Know a companies management, it’s fundamentals and then ask yourself , “are you able to understand the mission and vision of the company? “ or “If you’ll be given the responsibility to run this company, will you be able to run the company? “
If the answers to the above questions are a YES then it’ll be great to invest in that company.
So always remember that you have to invest in a company and not in a single stock.


“Behind every stock is a company. Find out what it’s doing.” -Peter Lynch

“Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.”

3. Don’t take unnecessary risks. Take calculated risks – You don’t have to take risks which you can’t bear. Only take calculated risks.
Let’s say, you have $10 dollar, maybe if you will lost this, you won’t regret. But what if you lost $100 or $1000! Always buy stocks of the amount if you lose won’t regret. You are not required to put all your money in market and risk all that money. Instead put only that amount which if you lose won’t make you regret of investing.
Also, invest only the amount you will not need ever back in your life
4. Peter Lynch said that the most important thing that keep in mind while investing is : know why you own it.

“ You have to know what you own ,and why are you own it .” -Petrr Lynch

It sounds simple but it is not . He said when I asked most people they just don’t know why they own a stock . 80% of investors have no answer to this question .

They maybe hear some tip from anywhere and put their money at risk and when they lose it they blame institutions .
First you have to know the reason . Why you should invest in this company ,research about that company . Check their balance sheets . Without proper research you are not investing you are just gambling . Read and know as much as you can about the company. And remember to buy the company and not just a stock.

“If you’re prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won’t get bored.” – Peter Lynch

5. Invest for long time- Lynch used to hold stocks for long period of time. He used to sell the stocks when the fundamentals of any company gets changed. This is his advice for all investors out there to not go behind short term profits but invest for a long period of time.
He even conducted many studies to understand the power of compounding.

“People who succeed in the stock market also accept periodic losses, setbacks, and unexpected occurrences. Calamitous drops do not scare them out of the game.”


Some more investment lessons by Peter Lynch :

• “Never invest in any idea you can’t illustrate with a crayon .”

• “The trick is not to learn to trust your gut feelings, but rather to discipline yourself to ignore them. Stand by your stocks as long as the fundamental story of the company hasn’t changed”

• “Whenever you invest in any company, you’re looking for its market cap to rise. This can’t happen unless buyers are paying higher prices for the shares, making your investment more valuable.”


• “There’s no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock, or worse, to buy more of it when the fundamentals are deteriorating.”

• “Never invest in any company before you’ve done the homework on the company’s earnings prospects, financial condition, competitive position, etc”

• “Big companies have small moves, small companies have big moves.”

• “Good management, a strong balance sheet, and a sensible plan of action will overcome many obstacles, but when you’ve got weak management, a weak balance sheet, and a misguided plan of action, the greatest industry in the world won’t bail you out.”

• “In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a portfolio of bonds or a money-market account. In the long run, a portfolio of poorly chosen stocks won’t outperform the money left under the mattress.”


This is how he succeed in the world of investment. You can learn from him and help yourself to reach the level you want in investment.


Thank you.

CRIMINALS:ARE THEY BORN (OR) MADE

When we think about how we should prevent and punish criminals on the question of whether criminals are born or made. We first should understand the behaviour traits of criminals because personality is the major factor in many kinds of behaviour, one of which is criminal behaviour. To determine what makes a criminal to become as “a criminal,” we must understand his/her personality.

Are criminals born or made? This question has been crushed the brains of psychologists, sociologists, and criminologists for many years at several incidents and efforts have been made to establish the nature of criminality. The born or made argument, known as the “nature versus nurture” debate, arises the question, whether criminality is due to genetic factors, and therefore unavoidable, or whether it is the product of social, situational, environmental surroundings, and other external factors.

Criminal behaviour has been increasing virtually throughout the every part of the world because such behaviour may be passed on from father to son and the genetically deprived criminal under class is breeding faster than the rest of society, he argues. Majorly, the psychological factors which inhibit criminal behaviour are fear and conscience.

Psychologists after many experiments they came up with an opinion that criminal behaviour lie in genetics and as well as environmental situations but it doesn’t mean that every criminal will posses with same type of behavioural traits. According to the population census of India the children who were born to thug is used to be recorded as a thug, this was registered under the criminal tribe act(1870). This act resembles that there is a chance of getting criminal behaviour if the child was born to a thug.

In these days we are observing that even some of the common people are also becoming criminals with out having any past crime background. So, this is the point where we have to think about the impact of society or the environment on the criminal. Guys, a criminal is also a human who posses all the common things as we all have but the only difference is that the perspective and the surrounding where a criminal has risen.

Most of the teenagers and children has a high tendencies to learn from their surroundings. Petty crimes committed by children may appear to be a tale to friends who may also be involved the same for pleasurable. Over duration of time, this behaviour may prove to become a permanent thing. Peer pressure is mainly clear in the slums where houses close to one another. Among other factors, this explains why crime rate is on the higher on average in poor vicinity.

According to study, families in inner cities are facing many challenges. There is extremely huge number of single parent families where mostly the father is missing. This impacts the children in those families a lot especially boys need a father figure in the family to help them grow and learn how to control their manhood. Surroundings around a person influences a person a lot as like an old proverb says that wicked group damage decent principles. There are several reasons behind a person to become as a criminal that may be because of his financial standards or because of family issues or sometimes because of being as victim also.

Now a days we see many people who are at higher positions in their career are also becoming as a criminals. This type of scenarios clearly show us that having lots of degrees in hand can’t stop the people in turning them as a criminals. The main reason behind these scenarios are lack of essential values and ethics which are missing in todays education system and this effect is adversely creating a negative roots on society.

A Handy Checklist for Google My Business Spam

If you work in local SEO, you know that dealing with spam on Google My Business is going to be a constant battle. This is especially true if you work in industries like:

  • Legal
  • Health
  • Home services

We need to understand why Google My Business spam is so rampant.

Unfortunately, having keywords in your business name is a massive ranking factor. As an example, I performed a search for “emergency plumber Los Angeles” and here are the top three Google My Business listings ranking in the map pack:

Emergency plumber Los Angeles Google map pack

The first result (24 HR Emergency Plumber Los Angeles Inc) is a lead generation website, which is against Google My Business Guidelines. The second result appears to be a lead generation website, too. The third result? You guessed it, it’s another lead generation listing, they don’t even list a website! 

These companies sell leads to real plumbers at a hefty price. Clicking through View all to see all listings, you don’t find a real plumber until the 10th result! Outside of completely fake listings that need to be removed, sometimes competitors will keyword stuff their Google My Business name.

Our Google My Business Spam Checklists

There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist.

The first checklist doesn’t need to be done frequently, but it would be beneficial to do it at least once. If your rank tracking is set up correctly for Google Maps, you will likely just need to pay attention to your map rankings. If you drop a position on a major keyword, what listing is outranking you now? If it’s a new listing, head to checklist no.2.

Checklist No.1:

  • On google.com/maps, make sure you’re in the area you want to find spammers
  • Use the search operator intitle:”keyword” to surface listings with the keyword in the business title 
  • Any listing that has the primary keyword is a Yellow flag
  • Any listing that is ONLY named the keyword is a Yellow flag
  • Any listing that has a modifier (-) is a Yellow flag
  • Any listing that has no website is a Yellow flag
  • On a Google Sheet, add the business name, address, phone number, website, and link to Google My Business listing for each Yellow flag listing
  • Repeat this process for each major keyword (topic) that you/your client covers
  • For good measure, perform a few raw searches in Maps as if you were a customer looking for the particular service, including the city name

This checklist enables you to find potential listings relatively quickly. These listings may be fake or could be completely legit. The second checklist will help us go through each listing, one-by-one, to build a case for the listing to be corrected or completely removed.

Checklist No.2:

Tip: (A “no” response on any checklist item will require documentation)

  • Use the state’s business name lookup. Is there a business registered at the address? 
  • From the listing, click on photos and then go to Street View and 360º.
    • Is there signage for the business?
    • Is it a personal residence?
  • In a new tab, do a search of the exact address/is the listing the only one at that address?
  • Visit the website. Is the branding/logo the same as the business name? 
    • Does the site have an about page with real people or company history?
    • Is the content heavily ‘SEO’d’ and generic?
    • Is the content focused on connecting users to someone else (lead gen)?
    • For industries that require a license, is one listed? If yes, is it a valid license?

This checklist should be used on each listing that has a Yellow flag.

Documenting Your Evidence

As you’re going through the checklist, you need to document all of your findings, this will be used when we submit the Business Redressal Form.

Open a Google Doc, name it appropriately, and let your documentation live there. Each listing should have it’s own Google Doc. The more detail you can provide in the document, the better. Some suggestions for added detail could include adding screenshots, external links with descriptions, etc. 

Suggest an Edit or the Redressal Form?

If you are reporting a competitor that is just keyword stuffing their business name and the location is legitimate, you may want to consider simply suggesting an edit first.

  • Pro tip: Do not use an email address that is associated with Google My Business listings. This can cause your other listings to be suspended. (h/t to my friend, Jason Brown).

If and/or when your suggested edit does not stick, then submit the redressal form. If the listing is fake, go straight to the Business Redressal Form.

Filling Out the Redressal Form

Follow the Business Redressal Form instructions and fill out the sections. When you get to the last section that allows you to explain why you’re requesting a redress, this is where your Google Doc is going to come in handy. 

In this field, you can’t add photos, but you are able to include a link to your Google Doc. When grabbing the Google Doc link, make sure it is viewable by anyone with the link. If it’s not, Google Support will not be able to see the contents. Don’t just drop the link and submit, provide some context, and then place the Google Doc link.
Submit.

Repeat the process for each and every listing that you believe needs to be removed. Google recommends: 

“If you have many URLs to report, we recommend submitting 10-100 at a time for a faster processing time. You can submit multiple URLs by clicking the ‘Add additional’ link or by uploading a spreadsheet with all the URLs.”

Now the hardest part begins, waiting. 

In your original spreadsheet, add a date column and add the date that the redressal form was submitted. Timelines can vary depending on multiple factors but if nothing has happened after 10 weeks, then you’ll need to reassess the redressal and look for further evidence.

Having to deal with spam on Google My Business is frustrating and can be time-consuming, but if done correctly, can help protect users from spammers and help real small businesses. For more tips, check out SEMrush’s post about their Google My Business checklist.

How to Download Windows 11 on Your PC:

How to Download Windows 11 on Your PC: Follow These Steps

Windows 11 is arriving to deliver you the best experience that Microsoft has designed this year. The new operating system is promised to start rolling out as a free upgrade to Windows 10 users later this year. But if you can’t wait and are looking for a way to download Windows 11 right away, you can certainly take a short route and download the Insider Preview build of the latest operating system on your system today. This will let you experience Windows 11 ahead of its public debut.

Microsoft has not given any exact timeline on when we will get Windows 11 as an upgrade on our Windows 10 machines. Nonetheless, the Redmond, Washington-based company is expected to roll it out by as early as October. This means that you would be able to get the new Windows version on your machine sometime later this year — or next year — depending on the rollout process.

How to download Windows 11 on your PC

Before beginning with the steps on how you can download Windows 11 Insider Preview on your PC, it is important to note that Insider Preview builds are specifically designed for testing purposes and are not meant to be installed on your primary PC. You would also experience some bugs and errors, and some of the features that Microsoft showcased last month are not a part of the Insider build. Still eager to get started?

You can follow the steps below.

  1. Sign up for the Windows Insider Program by going to Settings > Update & Security > Windows Insider Program. And then, press Register and Sign Up. If you’re already a part of the Windows Insider community, you can sign in to your account and click Start flighting.
  2. Review the Privacy Statement and terms appearing on your screen and click Submit.
  3. Select Dev Channel from the Insider settings to download and install the current Windows 11 build meant for Windows Insider Preview and hit the Confirm button.
  4. Your machine will now ask you to Read the Microsoft Insider Privacy Statement and Agreement. Once you have reviewed the statement and terms, click on Confirm.
  5. Now, press Restart Now to restart your machine to get the Insider Preview build.
  6. After restarting, make sure you are connected to an active Internet connection. You can then go to Settings > Update & Security > Windows Update and click the Check for updates button.
  7. Your PC will start downloading the latest build from a Microsoft server.

Notably, Windows 11 has certain minimum hardware requirements that must be met to download the Insider Preview build. You can check out those requirements from the Microsoft website.