Tag: digital media

How does blogging gain you money?

Is it not interesting when you get income by pursuing your passion? Bloggers are people who write blogs and put forth their opinions or pen their thoughts which are incorporated into websites. While blogging was initially an opportunity to outbring an individuals writing skills like a diary or journal, it has grown more over the years from which you can even acquire income. These days blogging has taken in its form in a video material called video blog or video log condensed to vlog. Blogging has grown by 12% since 2015 and presently there are roughly over 1.9 billion web pages. Bloggers come up with a wide range of contents like food blogging, travel blogs, fashion blogs, fitness blogs, DIY blogs, finance blogs, business blogs, parenting, news blogs, gaming, and many such things that fascinates our interest. People visit such blogging pages when they are looking out for ideas and information about a particular area of field where there is a lack of grip and that’s where the blogging becomes a popular tool, bloggers bring the outside world more closer to us, of things which we may not be aware of and want to acquire knowledge about. This is how the bloggers bring traffic to their page and gain profit.

A blogger can earn anything between $100 and $10000 per month. On an average a typical blogger earns around $300-$400 per month. If the blogger is more experienced they can earn up to $30000 + also. There are various income streams and lets have a look at some of them.

  • One of the most common ways to make money is affiliate marketing. It is just promoting other’s products on your blog and when someone makes a purchase of that product, you get paid for it, like a paid promotion not necessary that bloggers have to come up with their products/services.
  • When you a have a large amount of followers on your page people offer advertisements and pay the website owners based on how many people have seen their ads. Cost per click ads are usually banners that bloggers place in their content/sidebar. Each time a reader clicks on the ad, they are paid for that click. Click per impression are ads that pay the bloggers a fixed amount of money based on the views.
  • Bloggers also make ventures by introducing their own products through the websites and gain money by selling them online.
  • Paid reviews are also one of the common modes of gaining income. This is making a review about the product that the bloggers use and get paid for making such reviews in their videos, the bloggers need to be mindful about the products reviewing on the blog.
  • Launching online courses is a very consistent way to make income. It is a form of selling what you know which just needs an investment in time and work. The topics that can be covered in the online courses is very vast including language, educational courses, parenting, make up artistry, technology, marketing, finance etc.
  • There are also social media applications which can provide you income just on the views you bring to your blogs or vlogs.

So there are numerous streams to make money through blogging. The most prominent factor to dwell as a successful blogger is the consistent work and the quality of content. You should have a well built connection and never be reluctant or cease building great connections, acquire adequate knowledge about the websites and the topic. It may take time to become successful in the field, all you need is endurance, real focus, SEO knowledge, flexibility, strong work ethics and be passionate and the victory is never afar.

The impact of Social Media Influencers on Sales

The way social media influencers directly or indirectly influence publicity and promotion somehow also influence the sales of a brand. Some of the ways in which social media influencers impact sales are:

1. Help in Consumer Research Phase:

Nowadays, market is mostly “consumer-oriented”. Consumers search and research, read reviews about a brand and hence they want someone trusted and experts who will voice their opinions, concerns and recommendations. Influencers play a vital role in spreading the word of mouth and recommendations thereby increasing sales.

2.Help in increasing Return on Investment:

Social Media Influencers help in achieving a relatively high Return on Investments than other factors. It is because of low capital investment. Other forms of advertisement or marketing tools require huge capital whereas dealings with Social media Influencer can be fixed just on a simple phone call.

3.Content Creation helps in increased Sales:

Influencers create meaningful and exciting content that sometimes evoke interest in the viewer to buy the product. Apart from this, Influencers also work on multiple social media accounts and this helps them to reach wide and diverse audience. This is also very helpful for increasing sales in a business.

In a recent survey by Mediakix, a famous influencer marketing agency, about 89% of respondents say Return on Investment from Social Media Influencers is better than other channels.

In another survey by Tint, 71% of respondents told that they rely on social media referrals for purchase decisions.

Some Examples:

1) Glossier, USA.

The USA based beauty brand has built its brand image by entirely relying on Social Media Influencers and other forms of digital marketing. They rely heavily on influencers as they send new products to influencers before the products are even launched so that influencers identify the flaws and suggest improvements (if they require) and thereafter the brand makes the changes accordingly.

2)Daniel Wellington, Sweden

This company was able to tap the “business opportunity” and it proved out to be quite fruitful for them. They broke into the Indian market by solely relying on Social Media Influencers. It is a watch brand company sends its new products to big social media influencers in India and enjoys extreme profits and sales. They were able to see India as a good market due to the country’s vast population.

Conclusion:

Social Media Influencer marketing or the Influencer marketing has become the fastest growing trend in communication in last few years. The key factors involved to be a good influencer are trust and credibility in the message. Latest studies and research have proved that social media influencers contribute to a business’s growth in a very positive manner in terms of promotion, publicity, sales and ROI. Many assume this marketing tool is temporary and will extinct in few years, however only time can say it.

Twitter vs Instagram. What’s better for business?

Before we get into the details about marketing on Twitter and Instagram, let us learn quickly about some of the key features of both Twitter as well as Instagram.
Twitter was launched in 2006 whereas Instagram was founded in 2010. As of 2020, there are 1.3 billion twitter accounts out of which only 330 million are monthly active users globally whereas there are 1.2 billion Instagram accounts out of which 1 billion are monthly active users globally.


About 293 million Instagram users are aged between 15 and 24 and 338 million users are aged between 25 and 34. Talking about Twitter, 80% of its global population is below 50 years old. Twitter ranks slightly behind Instagram when it comes to users 60+ users.

When it comes to the worldwide gender split, about 51% of Instagram users are female and 49% are male and when we talk about Twitter 62% are male and 38% are female. 85% of India’s Twitter audience is male, ranking the country third highest for male-to-female ratio.

With the help of the above graphs, we come to know that Laos has highest female ratio when it comes to Instagram and for Twitter its Philippines with highest female ratio.

1. USER ENGAGEMENT REACH

One of the commonality between Instagram and Twitter is that maximum of their active users are aged between 18 and 29. And if a business is looking for a young audience, then surely it has to select both Instagram and Twitter.
From the above two graphs, it is quite evident that user traffic is much higher on Instagram than any other platform.
However, it is important to note that maximum Twitter users are inactive and Instagram users are mostly active with over 500 million people using Instagram daily whereas only 330 million Twitter users are active monthly. So if a new business wants to enter the market and wants easy and quick promotion, Instagram is a better option any day.

2. Sales

Instagram has separate business profiles specifically for collaborations and business deals. Email, contact number can be directly attached on profiles whereas same does not happen with Twitter.
Another important characteristic where Instagram leads over Twitter is its “Trackable” feature. Sales and Leads can be tracked through Instagram Advertisements and hence we can see clear Return on Investment.

According to Shopify, an e-commerce platform, average price tag for a sale referred from Instagram is $65 and it is $55 for Facebook and $46 for Twitter.
With Instagram settings, we can link our profile to other social media accounts such as Facebook and Twitter but the same is not possible with Twitter and this can indirectly help in increasing sales.

Instagram being a more visual platform with variety of formats available is doing better than Twitter in driving sales.
In the graph below, it is found that traffic on Instagram is more than Twitter. So it is obvious, Instagram is ahead of Twitter when it comes to generating sales.

It is also important to note that Sales on social media platforms also depend on the country and the business field one is in.
After analysing the below three graphs, we will be able to understand that it is better to avoid using any of these applications for our business if our target audience is not into these fields and countries.

3) Return on Investment

Providing a link on our Instagram bio can fetch a lot of traffic and doing the same on our Tweets would also increase our traffic. Making good investment on Instagram sponsor advertisements and Twitter advertisement also increases our user traffic dramatically as Twitter shows our advertisements on “TRENDS” while Instagram shows our advertisements on stories.
Mostly, influencers prefer Instagram over any other platform since it is easy to handle and even users like Instagram posts as compared to other formats. And at the end all a business wants to do is to increase sales and earn profits. This is possible more on Instagram due to its unique yet diverse formats, high user engagement and efficient promotional techniques, so definitely ROI is bound to be more in Instagram than on Twitter.

Also, as mentioned before, Instagram Business profiles provide each and every detail about insights, engagements, and sales and as a result it gives better information regarding ROI in comparison to Twitter.
Two examples of Sales Tracking, User Enagagement and ROI information are given below.

Conclusion: Both Instagram and Twitter are doing well when it comes to marketing strategy and business. If we talk about situation half a decade ago, Twitter was leading but in 2020, Instagram is unbeatable winner.
Growth of the business also depends on the industry, for example fashion industry will do better on Instagram while News Industry will do better on Twitter.

Different types of Digital Marketing media

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Nowadays, Digital Marketing is the most commonly used way of advertising and promoting goods and services and for good reason. Social Media has completely changed the A-Zs of Advertising. Digital Marketing offers it all- from insights into the customer’s engagement with the post, decrease in costs compared to traditional ways of marketing (tv, radio ads, billboards) and the ‘trend’ and ‘viral’ factor which, once taken advantage of, can help boost the sales of the company by a huge margin. Targeted emails and personalised ads to the target audience according to their taste and preferences compared to one ad designed for the general public (published in newspapers or played on tv/radio) is much more efficient and effective.

Moreover, as social media platforms gain more popularity and attracts more and more people, it guarantees more reach and views for the digital content/media, making it more efficient than traditional means.

There are three major types of digital media channels which are Owned, Paid and Earned media.

Owned media channel is controlled by the brand itself. For example, Instagram account of Netflix India. All the media shared on this channel is owned and developed by the company itself which is why it is not trusted and considered credible. There are no guarantees that it will attract consumers because communication from the company about its own products is not trustworthy.

However, some of its benefits include- It gives control over the content consumed and shared with the target audience. It is cost efficient because the company does not have to pay a third party to do the same. It is a long-term plan since its not based on time duration-based contract with any third party and it is not feedback or word of mouth that dies down with time.

Paid media channel is controlled by a third party who is paid to share content for the company. For example, Ads on Instagram, paid searches on google etc. This channel is in demand as social media platforms become business friendly day by day and this also gives control as the company approves and knows what is being shared and consumed by its target audience.

Some of its challenges are- This channel has a declining response rate as consumers are becoming more aware of such tactics and do not trust paid sources. Moreover, it has poor credibility because the third party is being paid to publish catchy and engaging content and it does not say anything about the quality of the product or service.

Earned media channel is the channel controlled by the customers. For example, Word of mouth, recommendations to friends and family, Trends and buzz etc. All media and feedback shared by customers publicly which can be positive or negative. The main benefit is that this channel is the most credible because these are the genuine feedbacks from customers who have used the product or service. If positive, it can also boost sales and increase market share by attracting new customers due to word of mouth. However, it does not give the company any control as it can be negative and damaging to the company’s reputation in that case.