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Introduction to SEO
Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an exact science, and its practice has been challenged on many fronts throughout the years, knowing the basics is still important to an effective marketing campaign.
SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to provide the most relevant results for a person conducting a search, so that when a person runs an internet search for “cupcakes,” the first thing to appear isn’t a cookie shop, but a bakery that specializes in cupcakes as well as a definition of the dessert. In other words, SEO helps to make a search relevant to the user and can be critical in driving traffic to your site.
Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Scouring the online world to find keywords are why, as in the example above, a search for “cupcakes” yields a result of multiple pages about cupcakes, not cookies. Other important things that a search engine uses to rank a website include titles, headings, and links that make up the content of a website’s pages. Search engines also employ search engine indexing to find, digest, and store the content of a website. A search engine index refers to the set of data that’s used to base a final search result on.
Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use when conducting a search, and should be words that are included in the content of your webpage. Choosing the right keywords can help to drive traffic to your site, attract potential customers, and greatly improve your SEO ranking.
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When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). To discover the value of your keywords, you can buy a sample campaign from Google AdWords, which will allow you to test the traffic generated by your chosen keywords. If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.
Although an SEO introduction is a fantastic place to start, as your marketing initiatives develop, you might want to think about acquiring additional SEO products and services. These resources are frequently made available by the search engines themselves, including Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page Speed, Google Site Map, and others.
In addition to the tools offered by Google, you may also investigate additional internet tools or even employ a business that specializes in SEO marketing to build and optimize your website.
Businesses have used various ways to create awareness about their business and product. Marketing is an activity that has helped businesses to easily survive among a large market. To reach out to people is not an easy task for a new business. Marketing helps them to create a brand among already existing businesses, however marketing before was confined to TV and newspapers advertising. Now, electronic media has been a trend that has successfully attracted millions of people across the world to connect on different platforms. Brands are able to engage with customers on a more personal level. Digital marketing services are being utilized to create awareness about the latest trends and sales information on social media platforms.
What makes this new marketing gimmick widely popular among businesses today? Lets understand how digital services are the most preferred marketing strategies.
Marketing expenses can be a huge financial burden that a company will have to bear, especially for a growing business. Big companies may not have to go through trouble of marketing cost but new businesses had to think twice before investing in marketing services. Earlier, marketing services were costlier for new businesses, therefore new companies refrained from engaging in traditional marketing. Digital marketing is a similar marketing strategy that offers more affordable services. Its impact is equally powerful as traditional marketing yet less expensive.
2. Helps in Brand Development
These days, a company operating without a significant brand and reputation is less preferred compared to other companies. A brand attracts customers with quality social media website. To build a brand, social media channels feature the quality and recent trend followed by the business.
3. Global Presence
A campaign can be easily made viral among social media users across the world. Digital marketing provides an opportunity to promote a campaign on a global scale. Within a short period of time, digital platform can reach a large crowd by generating publicity. Global recognition is received by a business.
4. Targets specific consumers
Every consumer has a specific preference and according to that preference a campaign can be presented on their social media handles. Consumer preferences can be easily accessed through social media platforms. Only those ads will reach to the people that are interconnected to the previous ads they visited. This way reaching certain customers becomes simple.
5. Huge Returns
Returns on investments determine company’s future capability of investing in digital marketing. Lower returns discourage further investments. Traditional marketing provides variable returns as the reach of this type of marketing was limited to certain platforms. Digital marketing provides substantial return to a company without any heavy cost.
6. Purchasing becomes easier
A website allows a person to buy products online without visiting the store or calling to order. Anybody from anywhere can visit your site and order whatever they want and will be delivered at their doorstep. Digital platforms make purchasing fuss-free.
A business can reach globally without any extra efforts and costs. Brand creation is must for the growth of the business and this brand development can be achieved with global popularity that digital platforms extensively provide.
DIGITAL MARKETING is a part of marketing that is done by using internet and online based digital media such as mobile, laptops, computers, and other digital media platforms to promote goods and services. During 1990s and 2000s digital marketing made a huge difference for the brands and businesses for promotion of their products and services. In the era of 21st century the digital platforms have indulged into all marketing plans and everyday life. Many people use digital devices instead of visiting the places or shops physically, digital marketing has become a new trend in today’s world. With the use of digital marketing, it helps to connect the brand with potential customer.
POV, if marketing campaign contains digital communication, it is DIGITAL MARKETING.
CHANNELS OF DIGITAL MARKETING
WEBSITE MARKETING
Website marketing is a master of all digital marketing activities. Beside this it is consider as one of the most dynamic way of marketing. The objective is to pull off the attention of people who may be interested in product or services of a company. More the traffic to a site more the opportunities for company to put the value proposition toward the potential customer. A website should represent a brand, product, or service in a crystal-clear way. It should be swift, easy to use and mobile friendly.
PAY-PER-CLICK ADVERTISING (PPC)
PPC is paying when every time a person clicks on the ad posted by you on the digital flatform. Marketer can setup their PPC campaign on Google, Bing, LinkedIn, Pinterest, and Facebook any many more to display the ad to potential customer who are in search of similar term linked with product and services. Campaign under PPC can segment users according to their demographic attribute (like age or gender) or even can target specific interest or location.
CONTENT MARKETING
The objective of content marketer is to reach the potential customer through the use of content. Website in which content are posted and then promotion is done through social media, email marketing, SEO, or even PPC campaigns.
Bolgs, ebook, podcaste and webinar are the tools of content marketing.
EMAIL MARKETING
One of best effective marketing channel is also an email marketing. Email marketing one of method to get in touch with the potential customer or the people interested your brand. Digital marketers use email to add their leads in the email and then through email marketing, they produce customer acquisition funnels and then convert these leads into customer.
SOCIAL MEDIA MARKETING
It is process of creating brand awareness by engaging people in online discussion Facebook, Twitter and Instagram are most popular flatform for social media marketing.
AFFILIATE MARKETING
One of the oldest forms of marketing is affiliate marketing. And the internet has brought a new life to this old form of marketing. Through affiliate marketing influencer promote products of other people and get commission when every sale is made or when a lead is generated.
SEARCH ENGINE OPTIMIZATION (SEO)
It is a process of enhancing the quality and quantity of website traffic for a website or web page. SEO particularly concentrate on unpaid traffic (organic marketing) rather than paid or direct traffic.
Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, eBay, Flipkart, etc., where people can buy products. With the availability of these websites, to purchase a product, one doesn’t have to leave the house if one doesn’t want to. It can be seen as a new philosophy and business practice emerging with improvements in technology. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing products to them much easier.
Types of Digital Marketing
Search Engine Optimization helps with the expansion of online visibility in results that come up in search engines. What happens is that if a business ranks high on the search engine results page (SERP), the number of visitors that your website gets is increased. With the use of SEOs, passive visits to your page can become active and receive more traction.
Search Engine Marketing is a technique where a business or a company can buy a particular advertising space. This can be seen on search platforms like Facebook Paid Promotions, or even Google or Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays the search engine for every click that a user makes.
To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the content. The content has to be precise, good quality, transparent, and sharp so that it stands out and boosts SEOs.
Social media now plays a very crucial role in the promotion of the goods and services of any company. It connects with a much more comprehensive range of people in a more intimate way. It is easy to gain feedback or engagement from social media. Social media is also used to place orders, which makes it so much simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers, and also place orders with no hassle. These companies don’t just post content that relates to their product. Making statements on current situations or having posts only for the sake of engagement and witty commentary can all help have a large customer base. This enables visibility and also promotion of the product itself.
Importance of Digital Marketing
Today we live in a technologically advanced world where anything is possible through the internet. Digital marketing functions and is possible only because of the internet. It is the core of what digital marketing is. In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is no longer reserved for a specific stratum of society. It is now easier to connect with people without even having to meet them.
It is also incredibly convenient for people to buy anything required from the internet without taking a foot outside of their homes. It saves time and shows a person the various reviews people have left. A person can easily compare prices on multiple websites and pick what is best suited to their needs. It is beneficial to those who are disabled and can help them get their work done and live a life of independence.
It also helps businesses themselves. The traders can advertise for less money, or even for free if one knows how to do it well. Products can often go viral without any money being invested in marketing. It mainly helps small businesses and helps them get traction.
Digital marketing majorly helps all kinds of businesses take off. It is a vital source of marketing in this day and age. This form of marketing shows how one can take advantage of technology and further their business. The internet has made the world a smaller place and digital marketing just helps build bridges between the business and the customer. After all, “It’s hard to find things that won’t sell online.” – Jeff Bezos
Remember billboards? I do.As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road.Growing up with Indian parents, the answer to both of those would, most times, be the same: “not yet.”Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs:
In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising.Unfortunately or fortunately, billboard advertising is mostly dead.Just think of it this way: Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.The reason why billboards, like the ones above, will die, is because the future of driving will look like this:
Although driverless cars already exist, drivers still have to pay attention; in the future, as the technology improves, not a single passenger will spend their time looking at the road.Do me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat. Even now, chances are they’ll be looking at their phone. If no one is looking at the road anymore, who’s supposed to see those advertisements?That means you don’t have much time to figure out this digital marketing stuff before you can power down your old school printing press and close up shop.
From the past two decades , it is stated that the threat of biological warfare is not a myth but a harsh reality of the world . Due to the outbreak , we can recognise the high risk and consequences of bioterrorism.
This editorial provides you the overview of bioterrorism , it’s symptoms , causes , measures and impact on humans in present scenario .
A bioterrorism attack is the deliberate release of viruses, bacteria, or other germs to cause illness or death. These germs are often found in nature. But they can sometimes be made more harmful by increasing their ability to cause disease, spread, or resist medical treatment.
Biological agents spread through the air, water, or in food. Some can also spread from person to person. They can be very hard to detect. They don’t cause illness for several hours or days. Scientists worry that anthrax, botulism, Ebola and other hemorrhagic fever viruses, plague, or smallpox could be used as biological agents.
Despite patchy intelligence, France started its own biological weapons programme in the early 1920s. It was headed by Auguste Trillat, an inventive German-educated chemist who envisioned and tested the sustained virulence of airborne pathogens.
The goal of bioterrorism is usually to create fear and/or intimidate governments or societies for the purpose of gaining political, religious, or ideological goals. Bioterrorism may have a different effect on societies than would weapons such as explosives.
The symptoms of exposure to a biological agent might include sore throat, fever, double or blurred vision, rash or skin blisters, exhaustion, difficulty talking, confusion, descending muscle weakness, nausea, abdominal pain, vomiting, diarrhea, and coughing.
Historically, biological weapons have been a threat to humans for many centuries. At those times, very crude methods such as fecal matter, animal carcasses, etc. were used to contaminate water sources, but now the concentrated forms of biological agents such as dried spores and genetically modified organisms are available, which are fatal even in minute quantity.
During the Indo-Pakistan war of 1965, a scrub typhus outbreak in north-eastern India came under suspicion. India’s defense and intelligence outfits were alert to the outbreak of pneumonic plague – well known in biological warfare – in Surat and Bubonic plague in Beed in 1994, which caused several deaths and sizeable economic loss.
There are some points that you need to consider during the outbreak :
Link
Excel is typically used to organize data and perform financial analysis. It is used across all business functions and at companies from small to large. The main uses of Excel include: Data entry.
Excel is a software program created by Microsoft that uses spreadsheets to organize numbers and data with formulas and functions. Excel analysis is ubiquitous around the world and used by businesses of all sizes to perform financial analysis.
The main uses of Excel include:
1 Data entry
2 Data management
3 Accounting
4 Financial analysis
5 Charting and graphing
6 Programming
7 Time management
8 Task management
9 Financial modeling
10 Customer relationship management (CRM)
** Almost anything that needs to be organized!
Excel is used extensively in finance and accounting functions. In fact, many organizations run their entire budgeting, forecasting, and accounting functions entirely out of Excel spreadsheets.
While Excel is defined as a “data” management tool, the data that is most commonly managed is financial. At CFI, we would define Excel as the ultimate financial software. While there are other pieces of financial software that are tailored toward performing specific tasks, the strongest point about Excel is its robustness and openness. Excel models are as powerful as the analyst wishes them to be.
Accountants, investment bankers, analysts, and people in all types of financial career paths rely on excel to perform their daily job functions.
And one should know how to use MS Excel. Its on of the most important skill in today’s corporate world.
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”- Amrita Sahasrabudhe.
Digital marketing is a canopy for marketing. It is all about marketing Products and services through digital technologies, overall the Internet, digital marketing involves all marketing weapon that requires an electronic device or the internet.
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their
way to them.
This decade 2021, in just a three month whole world is facing new pandemic (covid19). As per government order we have to maintain social distancing and isolation. Every social gathering is
canceled. Small business or any other company can take this situation as an opportunity. As everyone will be in there houses all they gonna do there is watch TV, laptop or stick to there phone. This will be best opportunity to show cast there product or company.
Nower day people tend to believe in digital marketing then the traditional one. It’s an psychology of people if their favorite or popular celebrity do promote the particular product they will bye it then the unknown face doing the same ad. They qualities of advertisement also plays an important role on consumers mind. ” popular the celebrity is the more costumer they will attract”.
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
41% of U.S. buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . 3.2 billion people or 42% of the world population uses social media today (Emersys, 2019). Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads, for example. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile.
At last “It’s hard to find things that won’t sell online.” – Jeff Bezos
Flipkart was founded in October 2007 by Sachin Bansal and Binny bansal former employees of amazon and graduated from IIT Delhi. It is an Indian company who had its headquarters in Banglore. Initially the company started online book sales with country-wide shipping.
Being a two-man startup, they took care of everything from developing their website to delivering books. they’d managed to deliver 20 shipments in 2007 itself. In 2008, that they had moved into a 2BHK apartment .
Slowly, their business began to boom and by the end of 2009, Flipkart had managed to sell books worth ₹4 crores. In brief span of time, Sachin and Binny had managed to grow their company at an incredible pace and that they had also developed their personalities as entrepreneurs.
With new partners and more investment, Flipkart was able to dive into the electronics category. So they started selling mobiles in 2010.Flipkart had gathered enough fame to build that quantity of trust among its customers. They come up with a superb idea of introducing Cash on Delivery as mobiles were costly thing as compared to books.
And then later they came with ideas like return policy. These features were liked by customers. Flipkart began to expand its market to different products and acquired many ecommerce websites. You may be suprised to know that flipkart also owns myntra.
Thank you for reading.
Vaishali Singh (Cheenu Singh Rathore)
Hello there, today we gonna talk about the ways by which we can earn money by putting into some work from home using an internet connection and a laptop.
1. Freelancing, Thanks to the internet and gadgets like laptops and PCs which enables you to work at your own pace and helps to earn you a lot of money in your pyjamas, India is the second largest economy of freelancing, USA ranks first. Now, you just need a proper skillset in a specific field and then you have to create your freelance profile on your desired platform it varies for the kind of work you do , it can be designing, programming, development, writing, content writing, video production, graphic designing, content creation, video editing, voice overs, or any other thing you’re interested in.
2. Virtual assistants, these days people needs virtual assistants and they upload about the kind of work they want their virtual assistant to do on internet, it can be from a very simple task like translating a page to a complex one like researching and finding the clues and sources about a specific thing or event, so based upon the work, the virtual assistants gets paid. It can be a very good source of earning for a lot of people who want to assist somebody in their work and want to make money out of it.
3. Online tuitions or courses, now the COVID-19 pandemic has created an online studying environment and a lot of people find it more comfortable and better than the offline one as they do not need to go out for gaining the proper knowledge they can learn at their own pace so the opportunities for teaching others through online tuitions or by creating the online courses have increased a way too much, you can charge according to you, or you can also sell your course on the platforms like Skillshare, udemy, coursera etc online course platforms and can generate a good amount of money from there.
4. Video production, people like watching videos more than reading a book or listening to a podcast beacause they can connect more easily to the host by watching a video and visuals also helps in learning and understanding things better than reading or listening so video trend is increasing day by day, YouTube has become very popular these days because it’s free and accessible to everyone, so either you can create video content on YouTube, or can freelance work for the people who needs videos.
5. Blogging, perhaps the best and easiest way to earn money at your own pace is blogging, it’s my personal favourite thing, in order to start out in this field you just need a blogging account and internet access then you can write and create your business using a mobile phone even. You have 2 options in blogging either you can write for your own blog and can earn through adsense or affiliate and also through brand deals or the other option is to work for someone else’s blog or a website who pays you to write blogs for their organization.
6. Internship, The another simple way of earning is to intern someone or an organisation and do paid internships there, you just need to create a CV and write about your education, achievements, qualifications, passion and skillset in that CV and apply according to it to the desiring organisation.
7. Digital marketing, Digital marketing basically focuses upon marketing of a company, product or service digitally, it uses the knowledge of SEO and SEM, data analysis, content writing, email marketing, social media skills, content creation and editing skills, basic knowledge of design and interface, technical specifications etc, these are some of the skills you need to expertise in order to become a great digital marketer in this era.
So, these were some of the ways through which you earn easily by working from home, if you want me to write a detailed blog on all the options in details including these options too then, follow cheenusinghrathore at ttp://cheenusinghrathore.wordpress.com wordpress.com and comment down below.
Thank you http://cheenusinghrathore.wordpress.com
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