Day: June 29, 2021

JAIPUR – Pink City of India (Part-1)

Jaipur is also known as the Pink City, due to the dominant color scheme of its buildings. It is located 268 km (167 miles) from the national capital New Delhi. Jaipur was founded in 1727 by the Kacchawa Rajput ruler Jai Singh II, the ruler of Amer, after whom the city is named.

Jaipur is the Capital City of Rajasthan. Jaipur is famous for Rajasthani traditional Jewelry, traditional fabrics and handicrafts, and also for traditional rajasthani cuisine.

This nicknames arise from the distinctive architectural features of each city. The Pink City of Jaipur, for example, is so named because its buildings were painted pink in the 19th century, back when India was a British colony, to prepare for a visit by Edward, Prince of Wales.

Maharaja Sawai Ram Singh II, who was the then ruler of Jaipur, in his infinite spirit of hospitality, had the whole city painted pink terracotta in honour of the royal guest. Pink was considered the colour of hospitality. … Historic accounts state the city was coloured in white before it was turned pink.

A romantic dusty pink hue — which has defined the city since 1876, after it was painted pink to welcome Queen Victoria’s husband, Prince Albert — gives Jaipur its status as the “Pink City,” as it is commonly known.

The number of tourists visiting these monuments and paying tribute to the historical traditions of the city, this city’s nickname is Paris of India.

Python: An Introduction

Python was created by Guido Van Rossum in late 1980s at National Research Institute for Mathematics and Computer Science in the Netherlands. It is derived from many other languages like Modula-3, C, C++, Algol-68 and Unix Shell.It is object oriented , open source, cross platform, high-level dynamic and interpreted language . Python programming is very powerful, expressive and easiest language to learn and use.

Features of Python

  • easy to learn and use
  • comprises of board library
  • free and open source
  • object-oriented concepts
  • extensible

Interactive Mode :- A command line which gives immediate result for each statements.

Script Mode :- It is used to write set of statements/instruction in python. Set of statements store in file with .py extension.

IDLE :- It refers to “Integrated Development Environment” in python. It comprises Python shell program which lets user to type instruction into system.

If you decide to design your own language there are thousand of sort amateur language designer pitfalls.~ Guido Van Rossum

PARADISE LOST: FIRST SPEECH OF SATAN

John Milton’s Satan, by common consent is one of the greatest artistic creation in any language. He is the most heroic and magnificent character ever portrayed. There has been a great controversy on the ambiguity of his character, yet it is an absolute truth that his character engages the reader’s attention and excites his admiration also. He is the main character of Milton’s epic. From the beginning of the epic poetry till the very end Satan’s character degenerates. This degeneration gives real epic quality to Paradise Lost and also to Satan himself.

Satan’s speeches reveal pure Miltonic lyricism. his opening speech to Beelzebub is a magnificent set piece. it reveals the character of Satan-a defiant rebel and a great leader. He encourages and sympathizes with bold words and sentiments. Satan first takes pity on the change in his friend. then he refers to their friendship of the hazardous enterprise in heaven and their present misery. He is ashamed to admit the might of God but, he will not allow it to change his mind. He has nothing but contempt for God who insulted his merits. It is a sense of injured merit that makes him rage war against the tyrant of heaven. As for the battle, it has been an equal match and the issue uncertain. It is not their want for acknowledgement of their merit but God’s new secret weapon that made God victorious in the war. There is an irony through Satan’s speech which continually reduces his stature even when apparently it seems to be building it up. Satan’s historical ‘high disdain’ and ‘sense of injured merit’ have overtones of the hedicrous. It seems weak and childish.

A single victory does not permanently ensure God’s victory. For the present, they may have lost the battle, but that does not mean they have lost everything, ” What though field be lost? … And what is the else not to be overcome”. He, who failed to conquer these things cannot be called to be a victor at all. Defeat is complete only when the spirit and the will too are subjugated. The bow down before God is worse than defeat. So, he is determined to rage eternal war by force or guile.

Satan’s question “What though the field be lost?” is an exposure of himself and his inability to act in any other way other than what he enumerates. Though the speech is one of high rhetorics there is barrenness no suggestion no action at all except to brood on revenge and hate. Revenge will be eternally “studied” and have sustained yet it is so grandly expressed that we are thrilled by the implied suggestion to wage ceaseless battle against hopeless odds, this appears as admirable.

ABDUL KALAM

Abdul Kalam was an Indian aerospace scientist who served as the 11th President of India from 2002 to 2007. He was born and raised in Rameswaram, Tamil Nadu and studied physics and aerospace engineering.

BORN – October 15, 1931
Rameswaram, India
DIED – July 27, 2015 (aged 83)
Shillong, India

A.P.J. Abdul Kalam served as president of the Republic of India from 2002 to 2007. As president, Kalam promoted the advancement of the national nuclear weapons program. Kalam also devised a 20-year action plan to achieve economic growth through technological development in India.

Awards: 1.1981- Padma Bhushan – Government of India

2. 1990 – Padma Vibhushan – Government of India

3. 1997 – Bharat Ratna – Government of India

4. 1997 – Indira Gandhi Award for National Integration – Government of India

5. 1998 – Veer Savarkar Award – Government of India

Achievements:

  1. India’s first Satellite Launch Vehicle (SLV).
  2. Ballistic missiles project.
  3. Nuclear tests at Pokhran.
  4. Universal healthcare plan.

What do you think is globalisation?

Something which caught my attention across all the classes I had was the striking connections between the advantages and disadvantages of globalization. It stopped me  to think of the kind of world we live in. 

People living in the 21st century had turned around the whole concept of globalization with the coming of inventions and technologies. It now connected every single thing in a whole new level. Not just commodities but culture and lifestyles are also exchanged between the people. With these advantages came the disadvantages. People made use of technology with religious fundamentalism making us go way back in time.

The Modern Era came with the cosmopolitan outlook among people and everyone was more secular. People left behind the conservative outlook towards life and were more adapting and absorbing. Or so we thought, because globalization spread the stereotypes of one place to another. Religious identities also were spread among people. A very bad effect of globalization was the spread of terrorism among the nations.

Now terrorists groups could make use of the technology to make large connections around the world, this has resulted in lots of attacks in different places. With the good side of technological advancements came this very bad side. 

People have turned a blind eye to this twisted fact, a very common say that if something has a good side, there definitely will be a bad side. For a minute where we believed that people had changed from being ethnocentric, we directly get a blow from various examples like this.

How AI is transforming our lives

Artificial Intelligence has found an important place in our day to day lives. We might not realise it but it has surrounded and transformed almost all aspects of our lives. AI is a branch in computer science that deals with the intelligent behaviour of machines. It is an ingeniously simulated ability of a machine to imitate human behaviour and our conventional response patterns. This is made possible with specific algorithms that make the AI function in a specified scope of activities. This means that with AI, many of our everyday activities can now be carried out effectively by programmed machine technology.

Microsoft’s chief envisioner David Coplin says “AI will change how we relate to each other. I would argue that it will even change how we perceive what it means to be human.“

Real-life examples

The use of AI in organizations, governments, security frameworks, energy and natural resource management, etc., is drastically on the rise. For example, artificial intelligence has been pointed at to possess the potential for more accurate medical practices. Thus, you can be sure of a more accurate surgical procedure using this framework than what is currently available.

Another example would be the most commonly used AI-oriented app nowadays- Google maps. Google maps uses AI to detect traffic and its causes, time taken to travel to the destination, calculate speed of the vehicle and display estimated time accordingly, suggest fastest route alternatives. It is a very helpful tool and everyone uses it during travel.

Similarly, apps like Uber and Ola also use AI to connect you to the closest driver, display estimated wait and travel time, calculate prices according to the time of the day, traffic and other factors etc.

It is also used in food delivery apps to assign the closest outlet of the restaurant you want to order from and to assign the closest delivery person, calculate estimated time of arrival of the food, keep track of the timely preparation and delivery of the food etc.

Another most commonly used example would be voice assistants like Siri, Cortana, Alexa and Google assistant. These are AI powered assistants that can perform any tasks given to them with the help of AI.

Another example would be AI used by entertainment channels like Netflix, Prime video and even YouTube to keep track of the content consumed by every user to determine their liked genres and taste in order to give recommendations to every user according to their taste and preferences.

Google Translate uses AI to help you translate text from a source language to the target one. The company has a lot of contributors across the globe, which means that any person in the world can contribute to Google Translate by entering some words like synonyms or anything else related to languages.

Most importantly, it is used by businesses for providing valuable insights. Using AI supplies them with information about customer behaviour, their preferences, and the history of their interactions with a company. Moreover, AI can be a real game-changer in how marketing and ads campaigns are being run today. For instance, personalized advertisements are a hit with various companies. Corporate giants as Facebook, Google, YouTube, have already been using ads powered by AI for targeting specific audiences.

WHAT DOES THE THE COLOUR SAY

Our lives are full of colours. Every person has a favorite colour and colour preference for their things. It helps us identifying and recognizing various objects. Colours are not just for a pleasant visual experience. Each colour has its meaning. Every colour tells something about human behaviour.

It is exciting to know how human behaviour can be studied through various elements. One such element is colour. Colours can not only impact how food tastes but can also tell a lot about a person’s nature and behaviour. Ascertaining human behaviour through colour study is known as colour psychology.

Every colour has an emotion associated with it. People respond to different colours in different ways. Some colours like red and orange act as stimulants.

Impact of Colours

Colour influences the way people perceive and understand things. The colour even impacts the appetite. You must have noticed most of the restaurants or food outlets use red and yellow colours in their menus, logos, and table clothes because the colours like red and yellow stimulate hunger like Pizza Hut, McDonald’s, Domino’s, and more.

You must have also noticed the chocolate flavoured products feel more chocolaty if they are brown in colour than any other colour. If any food item is pale, white, or dull coloured, it is usually perceived as plain or spice-less food.

The colour for product packaging is chosen according to the need and personality of the product as well as customers. Like, the kinder joy chocolate makes its packaging containing toys for girls in pink, and in blue for packaging having toys for boys. This is because the colour pink is usually associated with femininity and blue with masculinity. Even the products that claim to be natural and organic have their packaging mostly in green, as green is the colour of plants and trees (natural).

The red colour is associated with danger and evokes alertness or fear, and hence, it is used for signboards that have any sort of warning written on it. The railway crossing has stop signs board in red. You must have noticed that the computer displays warning or error signs if any website or file poses any threat to the computer security, the warning sign that pops up is also usually red.

Some colours and meanings and emotions associated with it:

  • White signifies purity and peace. On the other hand, it also plain and tasteless when it comes to food.
  • Red is associated with danger and fear. But it is also said to be the colour of love and passion and that’s why mostly red coloured roses are given to someone you love.
  • The green colour soothes the mind and signifies eco-friendly nature, while it is also the colour of jealousy and envy.
  • Yellow radiates happy vibes and energy. On the flip side, it means cowardice and irresponsible.
  • On one hand, the blue colour stimulates calmness of mind, and on the other hand, it depicts the lack of emotions.

A single colour can have multiple meanings and emotions associated with it according to the thing it is related to.

Through colour mapping, human behaviour can also be studied. This also helps in identifying and psychological disorders.

What is Pitta Dosha ?

What is Pitta Dosh, What are the side-effects of Pitta Dosh and how can you stop its imbalance in your body especially during summers? Here’s all you need to know.
According to Ayurveda, Pitta is the combination of Agni and Jalam, that is fire and water. Pitta mainly possesses characters like hot, oily, and light. Pitta Dosh can be called the access of Pitta in our body leading to a Pitta imbalance in our body.

The understanding of our daily nutrients and diet strategy becomes even more significant when we are at war with the Covid-19 pandemic. While it has become the need of the hour to pick and fight our battles like low immunity, improper digestion, and poor health in general, all this might just not be enough. There’s a need to look beyond. It’s essential to choose nourishing food over tasteful junk, eating a balanced diet, and exercising but despite our best efforts at these, all of these might not be the only things we have to keep a check on. Maintaining good digestive health is also one of the prime concerns because it’s only then all these vital nutrients be absorbed by our cells, tissues and will be converted to energy so that we can carry out our daily errands without getting tired. Now, this process is also called metabolism, and this metabolism is driven by three principal directive forces, the Pitta Dosha, being the dominant in many, followed by Vata and Kapha.


What is Pitta Dosh?

According to Ayurveda, a natural state of existence is called its ‘Prakriti’, and the three doshas – Pitta, Vata, and Kapha – are the determinants of what type of personality the individual represents. Pitta is the combination of Agni and Jalam, that is fire and water. Pitta mainly possesses characters like hot, oily, and light. Pitta Dosh can be called the access of Pitta in our body leading to a Pitta imbalance in our body.

What does Pitta imbalance in a body lead to?

Pitta is responsible for the key attributes of our personality like a fit body, increased sweat, optimal sleep, rational thinking, high intelligence quotient, and good memory, Fluent speaking, etc. A Dosh is an imbalance of the Pitta, leading to anger and anxiety issues, skin with blemishes, acne, darkness, and thick hair, etc.

What are the side effects of Pitta Dosh?

Summer Season is also known as the ‘Season of Pitta Dosh’ as it can aggravate the heat in the body. A few adverse effects of Pitta in our body can be:

Augment hunger and thirst.

Acid Reflux, gas, and Indigestion related problems.

Nausea, diarrhea, constipation, and other stomach issues.

Excessive hair fall

Hormonal imbalance in women, extreme pain and heavy flow of blood during menstruation.

Postural issues like Vertigo and migraine.

Hot flashesBad breath and body odor

Anxiety and stress issues, like feelings of repentance, disappointment, anger, or frustration.

Insomnia or other sleeping disorders.

How to balance Pitta Dosh through diet?

Though Yoga is a significant cure for Pitta Dosh, as it promotes calm, empathy in an individual, it is important to make changes to your food habits to balance Pitta Dosh. Any food item that is heavy for the stomach should be avoided like soy sauce, salted butter, sour cream tomatoes, wine, chocolate, etc. Avoid spices that make you experience burns and inflammations in your body.

Incredible india

– by Moni sai

India is a home to the finest architectural attractions and rich reserves of multicultural experiences.History of india dive deeper culture and heritage.incerdibility hold’s the art,spirituality,nature,food and cuisine along with adventures.Every place holds its popularity with its food and culture.Art includes the classical melodies ,handlooms,dance forms and fascinating festivals.”Colours of Culture” is fond of Dance forms,Music,Painting,Textiles.

The Popular Art in India:

Art is a form of Expression which depicts beauty and history.india blessed with billons of artists and art forms. It includes weaverings ,handicrafts and sculptures of various historical monuments.

Nature and land scapes:

From Himalayas Mountain Ranges in North to the Kanyakumari Coast in the south have made travellers to explore these landscapes.It also covers mountain ranges to sea Coasts,Deserts to Plateaus.

Himalayan Mountain Ranges:

The Himalayas are a Mountain Range In south Asia.The main ranges includes Mount Everest,Annapurna and Nanga parbat.Mount everest is the highest mountain peak on the earth at 8849 mts.The vast size huge altitude Range complex topography of the Himalayas are meant to experience wide range of climate

Land of Deserts:

The Thar Desert also Known as the “Great Indian Desert” is a large region that covers an area of 2,00,000kms and forms a natural boundary between india and pakistan.It is also Known as the world’s 9th largest hot subtropical desert.

Food and Cuisine:

Indian Cuisine consists of a variety of Regional and traditional recipes.This cuisines vary substantially and use of local spices ,herbs , vegetables and fruits.indian food is also influenced by religions.for Ex, Mughals introduced dishes like samosa ,pilaf.indian home cuisines includes various flavors of common spices as chilli peppers,mustard seeds, cumin,fennel,cardamom,cinnamon,coriander,Tumeric,fenugreek,Ghee.

some coomon combination of food’s at various destinations :

New Delhi: streetfood might be chats or samosa with masala falvours

south India: South indian cuisine features more coconut milk based falvours ,herbs like lemon grass, curry leaves and native foods . we find more Rice ,lentils and steamed food.

kerala:

kerala recipes are very found of banana fritters and sweet dumplings.flora and Fauna of kerala provides more nutrious food from surroundings.

Mumbai:

The food in Mumbai is as famous as the city .it is famous for it’s market Hawkers and cultural street food.Food is avaiable in form of stall features and mobile recipes all over the city.

Spirituality in india:

India is considered as one of the best Spiritual destination. world’s Several religions were born in India .Hinduism,sikhism,buddhism and jainism.There are various worshipping places like mandirs,Mosques,gurudwaras and churches.This is the reason for india’s unity in Diversity.

Yoga is mentioned in the Rigveda that is mostly studied around 5th and 6th centuries BCE.ancient indian ascetic includes Physical yoga,meditation and spirituality. it is method of focussing the mind on Particular object,thought or activity to train attention and awareness.meditation reduces stress ,anxiety,depression and pain to attain and enchance peace.

PLUM – ALOO BUKHARA

A plum is a small sweet fruit with a smooth red or yellow skin and a stone in the middle

It boasts of carotenoid zeaxanthin and improves one’s vision.

It protects an individual from harmful ultraviolet rays. Additionally, aloo-bukhara aids in developing cardiovascular movements in the body.

It possesses iron and that subsequently plays a part in the evolution of more red blood corpuscles.

Plums and prunes are rich in antioxidants, which are helpful for reducing inflammation and protecting your cells from damage by free radicals. They are particularly high in polyphenol antioxidants, which have positive effects on bone health and may help reduce the risk of heart disease and diabetis.

Plums contain a high amount of vitamin C, which is why it is considered beneficial to treat dark spots, skin discoloration as well as age spots. Also plum can improve blood flow in the skin, which also helps in minimizing the appearances of marks and scars.

It helps the skin to heal faster and replace damaged skin with new skin. Consuming plums also improve skin texture and elasticity. It also reduces the appearance of dark spots, freckles and treats other skin conditions.

Plums are chock full of fiber, which helps slow down a blood sugar spike after you eat carbs. They can also boost your body’s production of adiponectin, a hormone that helps regulate your blood sugar levels. Bone health. Research on animals shows prunes (dried plums) may help reduce bone loss, and may even reverse it.

Aloo Bukhara or plum is a pulpy fruit that has a number of health benefits if consumed as a part of a balanced healthy diet. Eating Aloo Bukhara helps to maintain body weight and combats diabetes and obesity. It lowers cholesterol, improves blood circulation and quality, and helps to maintain proper heart health. It also improves vision, helps to maintain proper digestive health, and helps to keep a healthy glowing, and vibrant skin. Aloo Bukhara can also combat cancer due to a large number of antioxidants present.


Meenumutty Waterfalls

Meenumutty Falls

Meenmutty Falls is located 29 km from Kalpetta in Wayanad District in the state of Kerala, India. Meenmutty Waterfalls is the second highest waterfall in Kerala. Meenumutty is a combination of Malayalam words Meen (fish) and Mutty (blocked). Falls can be accessed from Mananthavady – Kuttiady road.

Falling from a height of 984 feet, The waterfall is a divided into three tires, each measuring a length of 300 feet. Meenumutty falls is surrounded by Lush green tea plantations making the hike to the falls a memorable experience to the tourists.

Like other waterfalls of the region, Meenmutty waterfalls offer a perfect backdrop for the trekkers to indulge in hiking activity. Most of the time waterfall remains closed, it’s better to coordinate with the authority for the timing before seeing this prime location.

Meenmutty Falls gives a glimpse of natural beauty surrounded by the mountain ranges of Western Ghats.The waterfall is located upriver the Neyyar reservoir area and travellers, have to trek through the dense forests to reach the falls. 

Meenmutty offers a splendid view and can be reached by an exciting 2 km jungles trek. This stunning fall is cuddled up in the verdant Mepadi forest range and makes up as one of the prime attractions for adventure seekers. 

It is also one of the most thrilling and beautiful natural attractions in Wayanad. Nestled away in the lap of a jungle trek, the cascading waterfall of Meenmutty makes up for a dazzling view. The experience of climbing through the rocks to reach this enchanting destination is one of a kind and makes this place a prevalent tourist location.

Meenmutty offers a splendid view and can be reached by an exciting 2 km jungles trek. This stunning fall is cuddled up in the verdant Mepadi forest range and makes up as one of the prime attractions for adventure seekers.

THE BEST TIME TO VISIT MEENUMUTTY FALLS

The best time to visit is from October to May as the summers in the region can be quite hot and humid that might spoil your fun and the monsoon can be dangerous because of high inflow of water and slippery rocks. Thus, it’s best to visit Meenmutty Falls during the winter and the spring months.

Fear of failure

The word fear is what comes between us and our dreams. It stops us from reaching our potential. It makes us think about questions like what will happen if we don’t succeed or what if I end up making a fool out of myself?

Think about the number of times you did not do things because of the fear of failure.

It stops you from doing simple tasks like giving an answer in class because you are afraid of the answer being wrong. You are afraid of what the teacher and the students will think. Well, the teacher must have appreciated the efforts of trying and would have corrected you and the students don’t care. Do we care if people give the wrong answer? No right

Here is the thing about people, they simply don’t care about us. They are way too involved in their own lives. People sometimes do try to bring us down but, they are just transferring their fear in our lives. So, we don’t have to listen to them nor care about how they are going to react.

“Life begins at the end of your comfort zone,” rightly said by Neale Donald Walsch. I can tell you by my experience the best decisions that I took in my life were after overcoming my fear. I wanted to start a YouTube channel ever since I was 14. Now at the age of 19, I actually started it. It took me a long time to start it simply because, I was unsure of how people around me would react. But, recently enough I stopped caring about what people have to say. I uploaded the video for my happiness without thinking about people or the number of likes or views I will get. My video did get a lot of support and appreciation from people. I succeeded and got a good response but, even if I hadn’t I wouldn’t have stopped I would keep trying without letting fear take over me.

Failing is totally fine. We learn so many new lessons from our failures. We get more knowledge from failure than we ever would get from succeeding the first time.

Our life is all about trying new things so stop sticking to your comfort zone. Stepping out of the comfort zone is a big step in itself. It gives us more courage and confidence. So, keep trying even if it comes with the cost of failure.  

We need to stop thinking of failure as a big thing. We need to start treating it as a step towards success. Even the most successful people faced failure and that’s how they got on top.

So, keep challenging yourself to come out of your comfort zone and try things you want. Give yourself regular tasks which you don’t do because of fear. Go volunteer to speak in front of people, even if you mess it up it is okay. Next time you will be way more confident. The only way to grow in life is through failure.

“One day you’ll leave this world behind, So, live a life you will remember” a great line from a song by Avicii, and to live the life you will remember you need to stop fearing things. 

The Private-Public Distinction: Through a Feminist Lens:

From the beginning to this day, women have always been oppressed be it by men in their family or by the state that was and is still highly patriarchal. Earlier, the private (households) and the public (political, business world) were strictly kept separate. State had no roles in what was happening in the private sphere. And the major factor of this separation was that public was controlled by males and private appeared to be in control of females.

The separation between private (home) and public (work) made a significant difference in the lives of males and females, and of course, it was negative for women. For example, males were expected to work out and hence they dominated the outside world while females were expected to stay at home and decide the household decisions and thus they happened to be the controllers of the households.

However, the above situation was far away from reality. In most cases, as public was controlled by males it used to have a direct influence on the private sphere. And therefore, the then feminists and scholars labelled this distinction as baseless and started demanding for political rights of females like voting rights, reproductive rights and like. It was through the second wave of feminism in 1960s, feminists began to bring up more such marginalised communities and issues into the picture.

Earlier only a “white heterosexual male” normative was followed in the world and especially in western civilisations.
Feminists have rejected the public-private boundary as an acceptable rationale for legal action or inaction. A feminist argument is that such a separation disadvantages women of their rights and advantages privileged groups like white heterosexual males.

Three major arguments that were brought by feminists which aimed to challenge the public-private distinction are, first,
politics and society, both had ignored the domestic sphere, second, public-private distinction is deeply gendered and
sexist as its assigns roles to people based on their biological characteristics and because of this women become the most affected underprivileged group, third, calling “family” a
private sphere was an attempt to hide domination and abuse in the relationships in families from legal discourse.

To put an end to all of this ignorance, women activists fought against the injustices and demanded the states to intervene in household matters like laws against domestic violence, divorce rights to women, abortion rights and other rights to choose. Along with these domestic protection rights, many other rights on the public sphere were also demanded.

Feminists from the second feminist wave asked for equal representation in politics, law-making and other decision making procedures which were of both public and private significance.

Examples:

1) Paid Work:

Even though working environment has
changed nowadays as compared to earlier times, females suffer from hard labour but less payment. From corporate houses to films and television everywhere females are paid less than their male counterparts even though all of them do the same work. At times, female actors do more work as they have dance sequences in addition in the movies but still get paid less for the work. This has witnessed a change in recent times where female actors have begun to charge lump sum amount.

2) Patriarchal State:

States can be extremely patriarchal to
women in terms of legal and political rights. This can happen in two ways- one by creating patriarchal and misogynist laws for women, two by not doing anything progressive for women (because not interfering into women’s rights is also equal to creating misogynist laws for women). Over the past few decades, this has also witnessed a change where we have seen governments making women friendly laws like reservations and special commissions for women or anti dowry and anti-domestic violence rights.

3) Male Violence:

This can mean anything that happens both in public and private sphere. Sexual harassment at workplaces is at peak all over the world. Thanks to social activists and NGOs in India who all fought for implementation of sexual harassment act back in 1990s when a social worker was brutally sexually assaulted for stopping a child marriage in the Indian state of Rajasthan.

At the end, we all as a society collectively need to understand that opposite of patriarchy is gender equality, that is, feminism, nothing else.

Discrimination – Still a social issue

 Discrimination is such a social issue that is prevalent in India from a long time. Though Indian Law describes discrimination as punishable crime, we often see many cases of it. Why is this so?? Why even after so many years of evolution and development we see such social issues?? All the answers to these questions lies in our foundation and environment that we grow in. 

From the very start of growth many children are not taught the difference between “leg pulling” and discrimination. Many young as well as elderly people discriminate people and remark it as a “joke.” For instance calling someone “black” just for fun seems funny but in reality it is a huge social drawback. This shows how much we lack education. Recent incident of “youtuber Paras Singh calling Arunachal Pradesh a Chinese Territory” proves the fact. Though he apologized and realized his mistakes , no one can neglect the fact that this incident would not have occurred if we were more cautious and educated. 

There is a huge hole in our mindset and its needed to be filled before it eat us all. A discriminated person faces huge mental trauma and may have a severe impact. We need to be more sensitive while dealing with such topics. Educating children from the young age  as well as educating ourselves on such topic may bring a huge change in near future. It is well known that discrimination have a long history and it will not eradicate instantly. But taking small steps today will bring major change in near future

Internet of Behaviors (IoB)

Definition

The collection and use of data to drive behaviors is called the Internet of Behaviors (IoB). 

An example of it is industrial sites having employed computer vision to determine if employees were complying with mask protocol and then collecting this behavioral data to be analyzed by the organizations to influence people to follow government protocols at work.

What does the IoB mean ?

The purpose of the IoB is to capture, analyze, understand and respond to all types of human behaviors. In a way that allows tracking and interpreting those behaviors of people using emerging technological innovations and developments in machine learning algorithms. People’s behaviors are monitored and incentives or disincentives are applied to influence them to perform towards a desired set of operational parameters. Data collection (BI, Big Data, CDPs, etc.) provides valuable information about customer behaviors, interests and preferences, and this has been referred to as the Internet of Behavior (IoB). The IoB attempts to understand the data collected from users’ online activity from a behavioral psychology perspective. It seeks to address the question of how to understand the data, and how to apply that understanding to create and market new products, all from a human psychology perspective.

The IoB influences consumer choice, but it also redesigns the value chain. For companies, this means being able to change their image, market products more effectively to their customers or improve the Customer Experience (CX) of a product or service. Hypothetically, information can be collected on all facets of a user’s life, with the ultimate goal of improving efficiency and quality.

What does the IoB contribute?

Firstly, before the creation of the application, it is important to imagine the user’s interaction patterns and touch points. Involve them in the creation process, understand their needs, keep the app experience unified and cohesive, make navigation simple and meaningful so that the app is relevant and useful. Once the app is up and running, convey its purpose, create a user guide and reward by gamifying the CX in the app. Strong user engagement is required.

Secondly, solid tools are required such as multi-format support platforms (XML, JSON, PHP, CVS, HTML, etc.) That can connect to any API, that can upload data to the cloud, i.e. the fundamental features of platforms such as Google or Facebook. Platforms should allow for multi-channel personalization, centralized updates that are replicated, sending unique notifications that turn users into contributors to the personalization of the app, allow for social media integration and maintain an interactive interface.

Finally, it is the data captured through the app that serves to model user behavior. And in turn, this is the actionable data that can be sent in the form of pop-ups and notifications to the customer to encourage and incentivise them to adhere to a desired behavior. Analytics are necessary so that essential information can be extracted from all the data.

Benefits of IoB

uAnalyse customer buying habits across all platforms. uStudy previously unattainable data on how users interact with devices and products. uObtain more detailed information about where a customer is in the buying process. uProvide real-time POS notifications and targeting. uResolve problems quickly to close sales and keep customers happy. uCitizen data processed by public-sector uCommercial customer data uGovernment agencies uSocial media uPublic domain uLocation tracking.

Problem with IoB

The problem that can occur with this technology is not of a technical nature. The IoB is confronted with the adversity of how data is collected, stored and used. Its level of access is difficult to control and therefore all companies need to be aware of the liability of IoB use. Google, Facebook or Amazon continue to acquire software that potentially brings the user from a single app to their entire online ecosystem, without their permission. This presents significant legal and security risks to privacy rights, which also vary between jurisdictions around the world

Behavioral data can allow cybercriminals to access sensitive data that reveals customer patterns, collect and sell property access codes, delivery routes and even banking codes. These cybercriminals could take phishing to another level by generating more advanced scams, tailored to the habits of individual users, and thus maximizing the likelihood that users will be scammed. uIt is therefore important to have a secure platform, storage and execution of data with the use of tools such as Confidential Computing, E2E encryption or SDP tools.