Day: July 17, 2021

self hygiene

Maintaining personal hygiene is essential for more than one reason; social, health, personal, psychological or just as a way of life. Maintaining a good standard of hygiene helps keep infections, illnesses and bad odors at bay. The importance of hygiene should be taught from an early age to help cultivate good habits. Personal hygiene can be defined as an act of maintaining cleanliness and grooming of the external body. Maintaining good personal hygiene consists of bathing, washing your hands, brushing teeth and sporting clean clothing. Additionally, it is also about making safe and hygienic decisions when you are around others.

One of the most fool proof ways to safeguard yourself and others from illness is through good personal hygiene. This means cleaning your hands, especially, but additionally your body. Good personal hygiene not only enhances your overall appearance, its importance is directly related to prevention of diseases, infections, and unpleasant odors.

Our comprehensive guide to help you stay healthy through good personal hygiene from healthy hand washing to all your need to know about skin we’ve got healthy personal hygiene covered from top to toe!

NOISE POLLUTION

Noise pollution can cause health problems for people and wildlife, both on land and in the sea. From traffic noise to rock concerts, loud or inescapable sounds can cause hearing loss, stress, and high blood pressure. Noise from ships and human activities in the ocean is harmful to whales and dolphins that depend on echolocation to survive.

Noise pollution  is an invisible danger. It cannot be seen, but it is present nonetheless, both on land and under the sea. Noise pollution is considered to be any unwanted or disturbing sound that affects the health and well-being of humans and other organisms.                        

Sound is measured in decibles. There are many sounds in the environment, from rustling leaves (20 to 30 decibels) to a thunderclap (120 decibels) to the wail of a siren (120 to 140 decibels). Sounds that reach 85 decibels or higher can harm a person’s ears. Sound sources that exceed this threshold include familiar things, such as power lawn mowers (90 decibels), subway trains (90 to 115 decibels), and loud rock concerts (110 to 120 decibels).

Noise pollution impacts millions of people on a daily basis. The most common health problem it causes is Noise Induced Hearing Loss (NIHL). Exposure to loud noise can also cause high blood pressure, heart disease, sleep disturbances, and stress.

These health problems can affect all age groups, especially children. Many children who live near noisy airports or streets have been found to suffer from stress and other problems, such as impairments in memory, attention level, and reading skill.

Noise pollution also impacts the health and well-being of wildlife. Studies have shown that loud noises cause caterpillars’ hearts to beat faster and bluebirds to have fewer chicks. Animals use sound for a variety of reasons, including to navigate, find food, attract mates, and avoid predators. Noise pollution makes it difficult for them to accomplish these tasks, which affects their ability survive.

NELSON MANDELA

Rolihlahla Mandela was born in the village of Mvezo, in the Eastern Cape, on 18 July 1918. His mother was Nonqaphi Nosekeni and his father was Nkosi Mphakanyiswa Gadla Mandela.

Hearing the elders’ stories of his ancestors’ valour during the wars of resistance, he dreamed also of making his own contribution to the freedom struggle of his people.

 

EDUCATION

He attended primary school in Qunu where his teacher, Miss Mdingane, gave him the name Nelson, in accordance with the custom of giving all schoolchildren “Christian” names.

He completed his Junior Certificate at Clarkebury Boarding Institute and went on to Healdtown, a Wesleyan secondary school of some repute, where he matriculated. Mandela began his studies for a Bachelor of Arts degree at the University College of Fort Hare but did not complete the degree there as he was expelled for joining in a student protest.He completed his BA through the University of South Africa and went back to Fort Hare for his graduation in 1943.

Meanwhile, he began studying for an LLB at the University of the Witwatersrand. By his own admission he was a poor student and left the university in 1952 without graduating.He only started studying again through the University of London after his imprisonment in 1962 but also did not complete that degree.

In 1989, while in the last months of his imprisonment, he obtained an LLB through the University of South Africa. He graduated in absentia at a ceremony in Cape Town.

JOINED THE POLITICS

Mandela, while increasingly politically involved from 1942, only joined the African National Congress in 1944 when he helped to form the ANC Youth League (ANCYL). Mandela rose through the ranks of the ANCYL and through its efforts, the ANC adopted a more radical mass-based policy, the Programme of Action, in 1949.

A two-year diploma in law on top of his BA allowed Mandela to practise law, and in August 1952 he and Oliver Tambo established South Africa’s first black law firm, Mandela & Tambo.

At the end of 1952 he was banned for the first time. As a restricted person he was only permitted to watch in secret as the Freedom Charter was adopted in Kliptown on 26 June 1955.

Mandela immersed himself in official talks to end white minority rule and in 1991 was elected ANC President to replace his ailing friend, Oliver Tambo. In 1993 he and President FW de Klerk jointly won the Nobel Peace Prize and on 27 April 1994 he voted for the first time in his life.

PRESIDENT

On 10 May 1994 he was inaugurated as South Africa’s first democratically elected President. True to his promise, Mandela stepped down in 1999 after one term as President. He continued to work with the Nelson Mandela Children’s Fund he set up in 1995 and established the Nelson Mandela Foundation and The Mandela Rhodes Foundation.

 

THE TRIAL AND THE RELEASE

Mandela was arrested in a countrywide police swoop on 5 December 1956, which led to the 1956 Treason Trial. Mandela and his colleagues in the Treason Trial were among thousands detained during the state of emergency.Days before the end of the Treason Trial, Mandela travelled to Pietermaritzburg to speak at the All-in Africa Conference, which resolved that he should write to Prime Minister Verwoerd requesting a national convention on a non-racial constitution, and to warn that should he not agree there would be a national strike against South Africa becoming a republic. After he and his colleagues were acquitted in the Treason Trial, Mandela went underground and began planning a national strike for 29, 30 and 31 March. On 11 January 1962, using the adopted name David Motsamayi, Mandela secretly left South Africa. He travelled around Africa and visited England to gain support for the armed struggle. He was charged with leaving the country without a permit and inciting workers to strike. While facing the death penalty his words to the court at the end of his famous “Speech from the Dock” on 20 April 1964 became immortalised:

“I have fought against white domination, and I have fought against black domination. I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die. ”

UNDERSTANDING LINKEDIN AS A BUSINESS MODEL

As we all know that ” Linked in ” corporation is one of the leading networking website which functions on describing user created profiles with their work experience, education and training, skills, and a personal photo so that users can find jobs, people and business opportunities recommended by someone in one’s contact network. Users can save jobs that they would like to apply for. Users also have the ability to follow different companies.

In the above para we discussed about the working of linked in corporation with user provided data but we can understand it’s business marketing strategies and it’s growth from initial stage in a clear manner when we see linked in as a business model.

Linked in was found on may 5, 2003 at mountain view, California, US by Reid Hoffman. Initially the company started getting it’s financing through the help of venture capitalist company and later it struggled to get investors in IPO but at the year of 2011 LinkedIn priced its IPO at $45 per share giving the company valuation of $4.5 billion but at the year of 2016 Microsoft announced the valuation of LinkedIn for $196 per share which in all cash transaction valued as $26.2 billion and acquired the company.

CHALLENGES THAT ARE ACCEPTED BY LINKEDIN :

As a networking site the first and foremost challenge faced by LinkedIn is data encryption of user along with the data encryption LinkedIn should also concentrate on following terms:

PRIORITISING LINKEDIN GROUPS: LinkedIn contains many community groups with managers to share/discuss ideas for improving their work/business. So, they have to arrange the groups with out arising any type of ambiguity.

CONSTANTLY CHANGING THE WAY OF ADVERTISING : We get too many irrelevant ads when we use LinkedIn. Sometimes, getting non-sink advertisements also creates a negative impact on the site. So, that it should constantly change the patterns of presenting adds with new algorithms to avoid negative footprints on site.

ARTICULATING THE DORMANT PROFILES: LinkedIn says it’s growing, but there are many inactive accounts that should be removed after a reasonable period of time by keeping the active users accounts effectively and let inactive users go by the wayside.

MAKING LINKEDIN FROM “HAVE TO” TO “WANT TO” FOR BUSINESS PROFESSIONALS: Many people are on LinkedIn because they feel that they “have to” be there for expanding their network but very few professionals LOVE logging in to their LinkedIn. So, to attract more people on internet then LinkedIn must use competitive content on it’s pulse.

MARKETING STRATEGIES APPLIED BY LINKEDIN:

LinkedIn used Traditional marketing strategy at its initial stage of growth. LinkedIn approached it’s users through branding it’s company with chocolates. Similarly, LinkedIn adopted several marketing strategies on internet for improving it’s sustainability.

Most of the business organisations put a great deal of effort into creating the perfect website, and invest a significant portion of the marketing budget on curating the ultimate customer experience. So for that purpose LinkedIn has created virtual circle of influence by combining LinkedIn marketing and remarketing on your website. In order to attract efficient business professionals LinkedIn promoted paid marketing system which can afford a wide variety of ad formats and business targeting opportunities.

LinkedIn provides sponsored content, sponsored messaging, Text adds and Dynamic adds which are considered as native ads that will appear in the viewer’s LinkedIn feed and it tends to be customer centric with helping it’s customers on getting control over their business marketing.

Overview of the company

One of the main reason for it’s sustainable marketing growth is, LinkedIn seamlessly fills in the fields and provides you with information it already knows about your prospect. The up side of this capability is that it reduces the user’s submission time, and also diminishes their friction to signing up for whatever you are offering to the opposite person .It also target the customised accounts for the profile that is provided by user and also allows you to run account based marketing campaigns, powered by LinkedIn data.

Finally, LinkedIn is particularly well-suited for personal branding and which actively manages one’s image and unique value to position oneself for career opportunities. LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. LinkedIn’s constant adoption and application of new technologies and new strategies in market has improved it’s standards and sustainability in the competitive corporate field.

Service Marketing

Must have heard this term often right? But do you really know what is service marketing all about? Keep reading to understand properly.

The term can be easily understood separately as the service refers to an act of performing something for someone in exchange for adequate consideration on the other hand marketing is a broader term but in simple word it means promotion. Collectively we can say that when a person or entity promotes services it offers to the various clients it can be known as service marketing which aims at providing the solutions to the problems faced by the clients. Both the B2B (business-to-business) and B2C ( business-to-consumer) marketing is included in it.

Service Marketing have occupied a significant role in the market because service is something which can’t be seen or touched it can only be availed and experienced. The decision of the buyers in case of products is highly influenced by its quality but it is something different in case of services because the quality of service can be determined after it is availed by the customers. So it is required by the marketers to adopt those strategies that are highly attractive for the customers to induce them for availing a particular service.

Also these services can’t be resold or returned that means they are one time action and the manner it is availed at that time affects its future sale because if the goodwill of a particular service is not maintained then it will not be able to attract another more customers.

Examples: marketing of medical services, beauty parlours and spa, coaching centres , telecommunication etc

Service marketing is often confused with the term product marketing but it is important to know that both of them are different product marketing is the marketing of a tangible item that can be seen and touched whereas services are intangible.

If the proper service marketing strategies are adopted then it can leads to huge profit potential for a business and promote it to get more customers also.

Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. All these are the factors or elements that are mixed by the marketer in order to deal with the customers much better.

Explanation of service marketing elements.

manners.

Why should we teach manners and etiquette in the classroom? Because kids need good social skills in order to succeed. If kids aren’t learning these basic skills at home, we need to be teaching them at school. Otherwise, through subtle social signals, the kids without manners will lose out and never know why.

And here’s a scary thought: students are learning manners from us whether we are teaching them or not. As Robert Fulghum (All I Really Need to Know I Learned in Kindergarten) said: Don’t worry that children never listen to you; worry that they are always watching you.

Where To Begin

Manners and etiquette include so many aspects of human behavior that you’ll need to determine which ones you want to focus on. Here are two simple behaviors you might start with.

1. BEING POLITE

Making an effort to be polite — smiling, saying “please” and “thank you,” holding the door for someone — goes a long way toward making and keeping friends and diffusing hostilities.

You might begin by asking students to give some examples of polite behavior. Have them demonstrate ways they have been polite and role-play situations in which they should make an effort to be polite.

Encourage them to practice in real life too. Be sure to notice when they do.

Discuss the outcomes of their practicing polite behavior. Ask students to describe any changes they feel in the classroom (or school, if everyone is working on manners and etiquette). Do they feel more comfortable, happier, safer? How do they feel when they are being polite? When someone is polite to them?

2. ACTING APPROPRIATELY FOR THE SITUATION

Behaving appropriately can help you succeed in reaching your goals — whether you want to get better grades; get a job and get promoted; or get invited to social events.

Again, brainstorm with students to get them talking about appropriate behavior for various settings. Discuss appropriate behavior for conversations, including listening when someone is speaking to you, speaking when spoken to, not talking about private things in public, looking at the person you are speaking with (I know the cultural implications, but not explaining to students what some people expect of them is doing them a disservice).

Have students role-play conversations with their peers and adults, focusing on making small talk about appropriate, positive topics, giving a compliment, and receiving a compliment graciously.

Ask students to suggest ways to remember to smile, stand up straight, or get rid of the chewing gum when they want to be taken seriously.

We Owe It To Our Kids

We owe it to our kids to teach them manners and etiquette. If we truly want to give all students an opportunity to succeed, we must stress the importance of acceptable, desirable behavior that will help them get and keep jobs, friends, and family. Someone needs to tell them.
 

HOW DOES SEARCH ENGINE GOOGLE WORKS?

Almost everyone of use google chrome for searching information today but do we ever think about how the google functions in order to give the accurate results. Today we are going to know about the functionality of search engine google.

INTRODUCTION ABOUT SEARCH ENGINE:

Search engine came into our world in the year of 1990 in the form of “archie”, which was an ftp indexing tool that allowed people to obtain certain files. A “ search engine “ is several interlinked mechanisms that work together to identify pieces of web content like images, videos , website pages, etc… based on the words you type in the search bar. The search engines always looks for the best solution, the right product, the most relevant video & the most accurate answers to better up the search experience of user.  

Search engine look simple from outside but that deceptively easy interchange requires a lot of computation and heavy lifting backstage. The too complicate matters in search engines are the algorithms used for searching. Most of the search algorithms are not only kept secret but are also constantly being changed and revised.  The hard work of search engine start it’s way before you make a search .Search engine work round-the-clock by gathering and organising information. 

FUNCTIONALITY OF A GOOGLE SEARCH ENGINE:

Understanding how a search engine works is vital to know about rank of a website. As the rank of a website is higher, the traffic that the website gets is also higher which leads to more income. The functioning of every search engine begins with the three-step process which is clearly explained in following steps:

CRAWLING:

Search engines rely on crawlers to scour the web information. Crawlers start out with a list of websites. The algorithms dictate crawlers about how many pages to crawl and how frequently.    A crawler is an internet bot that systematically browses the world wide web. Typically used by search engines . These crawlers are also called as spider.   Crawlers visit each site on the list systematically, following through tags like HREF & SRC to     jump to internal or external pages . Over time crawlers build an ever expanding map of interlinking pages

INDEXING & PAGE RANKING:

Once the content from web pages has been crawled, the web pages should be indexed based on the occurrence of multiple keywords.  When the web page content is indexing, the common elements are avoided and indexed information is stored in an organized manner. The organisation of indexed pages is called as page ranking. Search engines use algorithms for determining the rank of a web page.

PageRank is the first algorithm used by Google to evaluate web pages. It uses a simplistic model of web surfing to estimate the probability of browsing to each site on the internet. It uses the concept of random walks in a Directed Acyclic Graph.

The factors include in page ranking are Backlink quality, Mobile friendliness and how recently content was updated or Freshness. Engagement and Page speed. So, These three process steps play a vital role in “Search Engine” for query processing. The following video picturizes about the functionality of google search engine in a clear way.

CONCLUSION:

As billions of search queries per day are being performed in google, The quality of search results is closely monitored by google search quality team. The caffeine index of google takes up around 1,00,000,000 gigabytes and fills “server farms” , thousands of computers of google never get turned off around the globe. Google’s synonym system allows the search engine to recognize when groups of words mean the same thing.  For example: when you type “ dark coloured dresses”, search engine’s will results for black dresses as well as dark tones. That is the engine understands that dark as often synonymous with black

Finally, Google search engine is provided by Google LLC which is handling 40 billion indexed pages containing results along with advertisements in it. The three main reasons why internet user’s love google beside other search engines are because of it’s high quality results and regular updation of search algorithms. This is the reason why google has become most popular search engine even today in the world though it was developed at 1997 and it has almost 92% share of the global search engine market. 

ENVIRONMENT

All living things that live on this earth comes under the environment. Whether they live on land or water they are part of the environment. The environment also includes air, water, sunlight, plants, animals, etc.

Moreover, the earth is considered the only planet in the universe that supports life. The environment can be understood as a blanket that keeps life on the planet sage and sound.

Importance of Environment

We truly cannot understand the real worth of the environment. But we can estimate some of its importance that can help us understand its importance. It plays a vital role in keeping living things healthy in the environment.

Likewise, it maintains the ecological balance that will keep check of life on earth. It provides food, shelter, air, and fulfills all the human needs whether big or small.

Moreover, the entire life support of humans depends wholly on the environmental factors. In addition, it also helps in maintaining various life cycles on earth.

Most importantly, our environment is the source of natural beauty and is necessary for maintaining physical and mental health.

Benefits of the Environment

The environment gives us countless benefits that we can’t repay our entire life. As they are connected with the forest, trees, animals, water, and air. The forest and trees filter the air and absorb harmful gases. Plants purify water, reduce the chances of flood maintain natural balance and many others.

Moreover, the environment keeps a close check on the environment and its functioning, It regulates the vital systems that are essential for the ecosystem. Besides, it maintains the culture and quality of life on earth.

The environment regulates various natural cycles that happen daily. These cycles help in maintaining the natural balance between living things and the environment. Disturbance of these things can ultimately affect the life cycle of humans and other living beings.

The environment has helped us and other living beings to flourish and grow from thousands of years. The environment provides us fertile land, water, air, livestock and many essential things for survival.

Microplastic-A new global concern

Pollution from plastics have always ranked in the top for being a global problem. Now microplastic pollution is joining the club. Microplastics, as the name suggests are the minute particles of plastic. The size of a particle is less than 5mm. They occur from the larger plastics which degrades into small pieces as expected, they are also added as exfoliants to beauty and health products. Microbeads which are intentionally designed to be small can be added to this list of sources. Microplastic fragments are also found in single use plastic bottles and everyday usage plastic products like containers also one of the sources. As the macroplastic waste is omnipresent but prominent in marine bodies, microplastic also is a major pollutant of the oceans and large lakes. They get accumulated in soil as well.

Microplastics is a quite new to the pollutants list. But they are a serious threat as they can not be removed by water filtration systems. Aquatic life and birds will feed this microplastics mistaking them as food. There is no complete information available about the pollution because of less research in the area. But slowly the research is increasing in the field.

hazards of microplastics

Microplastics are made of polypropylene, polystyrene and polyethylene. UV light fragments large plastic litter into micro and nanoparticles of plastic. As mentioned above, the capacity of the to microplastics escape the filtration process poses a serious threat. We all know plastic can not be digested. If these microparticles enter the body they may get accumulated. Because of their small size they might posses the capacity to pass through cells and tissues. Their segregation in aquatic animals will be a threat indirectly to humans because we feed on them. It is estimated that humans consume 11,000 microplastic particles per annum.

If these microplastics enter cells, they may cause irritation as they are foreign bodies. They are chemically toxic to the body as well. But it is the biggest threat to marine animals. They affect the reproducing capacity of the marine animals. The number of larvae were less and size of the offspring was small. They got physical inabilities, problems in swimming. They block gastrointestinal tracts of the animals.

some solutions to reduce microplastic pollution

The main solution is the 3R, reuse reduce and recycle. Any pollution related to plastic can be reduced if we reduce the usage of the plastic. Mainly the single usage plastics should be reduced. Products containing microbeads should be avoided. people should be aware about the problems and should support bans on plastic. Conducting beach cleanups will reduce the amount of plastic that reaches the ocean. Ocean cleanup projects will also do maximum help. Finding the major sources of the problem and starting to solve the problem at its origin. People should try to have zero waste life, at least mini waste life so that there will be less contributions towards pollution. Taking the help of technologies to check the pollution and developing perfect filter systems which will filter off 100% microplastics.

Second-generation holographic displays are being developed by Looking Glass.

Looking Glass, a producer of holographic displays, has announced the development of two variants of their second-generation holographic display. Looking Glass has a video on its website demonstrating the capabilities that consumers may anticipate from the two new devices, the 4K Gen2 and the 8K Gen2, which are both powered by the company’s unique light-field technology.

The term “Through the Looking-Glass, and What Alice Found There” is derived from another word for a mirror, which was made popular by Lewis Carroll’s “Through the Looking-Glass, and What Alice Found There.” In reality, they resemble the shoebox dioramas made by elementary school children, albeit the images in the box are computer-generated in this case.

Looking Glass Portrait, the company’s first-generation holographic display, will be updated with the new goods. These were available for as cheap as $249 through a Kickstarter campaign. The second-generation gadgets are significantly more expensive, costing $3,000 for the 4K model and $17,500 for the 8K model.

The second-generation versions are a size and quality increase rather than a technological upgrade. The Portrait’s display is 7.9 inches, while the 4K version is 15.6 inches, and the 8K version is 32 inches. The two new models are both smaller and lighter, with ways for reducing ambient reflections.

All three of the company’s gadgets can transform and display images taken with a smartphone (through the Looking Glass app) into 3D pictures or movies that appear to be taken by a moving camera. The gadget may also be used to make and display 3D items; in the introduction video, they are seen designing and displaying a new shoe. In an animation, the screens may also be utilized to build and show 3D characters. All three devices run the HoloPlay Studio software from Looking Glass.

The devices operate with 3D applications such as Unity, Unreal Engine, and Blender, allowing users to generate a wide range of content. Users can also share their material with other Looking Glass users. The Looking Glass website now sells both of the new second-generation gadgets directly.

The firm sees the Portrait as a type of ambassador for its technology, especially given how difficult it was to get the systems in front of potential consumers last year. I’ve seen a few of Looking Glass’ earlier systems in person, and I can tell you that the impact isn’t quite the same over Zoom. As it strives to meet demand and overcome global supply chain difficulties, Looking Glass claims to have sold 11,000 devices and is delivering “thousands” each month.

“I think of it as their first chance to acquire their holographic display without having to gain consent from their boss,” says CEO Shawn Frayne. “Someone is interested in it, so they order it, and it meets or surpasses their expectations, and they proceed from there. The Portrait has a very high-quality level, and the larger pieces are a larger format variation of that quality.”

The new models will succeed their predecessors, which were essentially development units rather than mass-market goods (though the company will continue to offer support). In addition to being less expensive, the second-generation devices are lighter and have better visual quality than their predecessors, especially at the edges, where holographic displays often have problems.

Not everything turns out beautiful

Not everything is supposed to become something beautiful and long lasting. Sometimes people come into your life to show you what is right and what is wrong, to show you who you can be, to teach you to love yourself, to make you feel better for a little while.
Not everyone is going to stay forever and we still have to keep on going.

We may feel we weren’t bad, it may just be our destiny or the bad timing we had.

DIGITAL MARKETING

Digital Marketing refers to advertising delivered through digital channels such as search engines,websites,social media, email, and mobile apps.Digital Marketing -in other words, any form of marketing that exists online.Digital marketing helps you reach a larger audience than you could through other traditional methods, and target the prospects who most likely to buy your product or service.

BENEFITS OF DIGITAL MARKETING

  • You can target only the prospects most likely to purchase your product or service.
  • It’s more cost effective than traditional marketing methods.
  • Digital marketing lets you outrank bigger players in your industry.
  • Digital Marketing is measurable.
Digital Marketing

Types of Digital Marketing

  1. Social Media Marketing: Today’s consumers are highly addicted on social media platforms such as Instagram, facebook, LinkedIn, snapchat etc.This is why it is essential that brands are active across accounts.
  2. Influencer Marketing:Brand can reach these influencer followers with branded content and offers.Many marketers have found success with influencer marketing.
  3. Email Marketing:If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping – that may be what ultimately brings about a conversion.  Nearly 60% of consumers say that email plays a role in their purchase decisions.
  4. Content Marketing:Content marketing allows marketing teams to be proactive in answering their users’ questions. Marketing teams create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:
  • The awareness stage: Buyer realizes they have a need 
  • The consideration stage: Buyer determines a course of action to meet this need 
  • The decision stage: Buyer decides on a product / service to purchase to meet the need

5.SEO:Search engine optimization often goes hand in hand with content marketing.Marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content. 6.Pay-Per-Click:Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords, while banner ads on websites usually have set prices. 7.Affiliate Marketing:Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts.  8.Mobile marketing:Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically leverages a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users. 

360 Wander Writer

Welcome to Fantasy World

Cartoons play a major part of our happy childhood moments. Not only childhood they also make the later parts of life happy. It has fan base from all age groups. Cartoons are usually of illustrations . Those are drawn out of free hand drawing during the early periods of cartoon birth. They are also sometimes animated . It is a motion of picture that relies on a sequence of illustrations for its animation. The person who creates such cartoons are know as cartoonist and in a second sense they are know as animator.

The first cartoon was created by Emile Cohl, a French artist in the year of 1908. It was released by the Gaumont company in Paris . This is considered to be the worlds first animated cartoon. The name of the cartoon was ‘Fantasmagorie’. It means  “a constantly shifting complex succession of things seen or imagined.” It was released on August 17 , 1908. Thomas Nast a German-born American editorial cartoonist is considered to be the “Father of the American Cartoon“. Its popularity began with the sound cartoons in 1928 and gradually ended in the late 1960s , which was replaced by television animated cartoons, which were produced on a cheaper budget. Mickey Mouse is one of the all time fame and favorite cartoon of all. This cartoon first released in 1928 and even now, it’s still a major hit.

Comic books

These cartoons in the form of magazine release is referred to as Comic books. The Swiss schoolmaster Rodolphe Töpffer ,a Swiss school master(1799–1846) is credited with the publishing of Comic first. Most of them agree that it started booming with the launch of Superman in the year of 1938. The term ‘Silver Age‘ refers to a general time period in which the comic books were originally available.

TEA CONNOISSEUR – “HERBAL TEA”(2)

So in the previous article we have discussed about the new variety of tea that are not actually tea but called so. Herbal teas are not true teas as they are not brewed from the leaves of the Camellia sinensis plant. They are infused from fruits, flowers and plants. However, what makes them healthy is the absence of caffeine and presence of high amount of antioxidants.

Some of the types included :

Tulsi tea

Tulsi or the holy basil is famous worldwide for its innumerable properties. It is called the “Queen of Herbs” as it is bestowed with a myriad of complex biochemical compounds including eugenol, urosli acid, carvarcol, apigenin, luteolin and other flavonoids. Moreover, its also imbued with essential nutrients like vitamin A, C, calcium, zinc, iron and chlorophyll which is valuable in healing the body and mind. Tulsi tea, infused from dry or fresh leaves has various anti-inflammatory, antioxidant, antidiabetic, anticancer, antimicrobial and radioprotective properties. It is also considered a tonic for the body, mind, and spirit.

Chrysanthemum tea

Chrysanthemum tea is one of the most popular flowers teas in China, infused from its dried flowers. Studies showed it has a strong antioxidant activity and may help fight free radicals. It’s used for its cooling effect, especially during warm season, for potential sedative effect and lowering blood pressure. Chrysanthemum tea is rich in potassium, which helps reduce the risk of serious health conditions like cancer, diabetes, stroke, and heart disease. It is super rich in beta-carotene and vitamin A, that helps in eliminating oxidative stress and damaged cells in organ systems around the body and promote eye health.

Eucalyptus tea

Eucalyptus tea is infused from its dried leaves. It a famous herb native to Australia, providing numerous health benefits. The consumption of fresh or dried leaves is considered toxic because its hard to digest. However, it can be consumed in the form of tea to tap to its various benefits. The main flavonoids in eucalyptus include catechins, isorhamnetin, luteolin, kaempferol, phloretin, and quercetin. Diets rich in these compounds are known to protect against certain cancers, heart disease, and dementia. It possesses multiple antiseptic and antibacterial properties. Hence, they can be used for different breathing and lungs related problems–from treating the common cold and flu to sore throat and pneumonia.

Blue tea

Blue tea has been around in the market for ages. It is infused from dried flowers called Asian pigeonwings, bluebellvine, blue pea, butterfly pea, cordofan pea or Darwin pea. However, they are becoming more easily and widely available for consumption in stores due to its popularisation through travel blogs and shows. The tea is said to have stress busting effects that may also help reduce symptoms of anxiety. It contains anthocyanin, a compound known to increase blood circulation in the head and therefore helps maintain a healthy scalp. Blue tea has more antioxidants than green tea, hence they protect the body against free radical action and promote anti-ageing.

Guava leaf tea

Guava leaf tea is infused from the young leaves of the guava tree. It has in been a part of traditional medicine for centuries in Mexico and parts of South America. The leaves are a powerhouse of antioxidants like vitamin C and flavonoids such as quercetin. The polyphenols in guava leaf tea have been shown to regulate the absorption of carbohydrates from food and hence are beneficial for diabetic patients. The contain flavonoids (antioxidants), tannins, and acids (gallic and betulinic) that has various anti-bacterial and anti-fungal properties.

Don’t forget to read more from the series 🙂

TEA CONNOISSEUR

TEA CONNOISSEUR – ‘HERBAL TEA’

Glycolysis and Krebs cycle

Glycolysis is the process in which glucose is broken down to produce energy. It produces two molecules of pyruvate, ATP, NADH and water. The process takes place in the cytosol of the cell cytoplasm, in the presence or absence of oxygen. Glycolysis is the primary step of cellular respiration. In the absence of oxygen, the cells take small amounts of ATP through the process of fermentation. This metabolic pathway was discovered by three German biochemists- Gustav Embden, Otto Meyerhof, and Jakub Karol Parnas in the early 19th century and are known as the EMP pathway (Embden–Meyerhof–Parnas).

Glycolysis stages:

Step 1: 

A phosphate group is added to glucose in the cell cytoplasm, by the action of enzyme hexokinase.

In this, a phosphate group is transferred from ATP to glucose forming glucose,6-phosphate.

Step 2: Glucose-6-phosphate is isomerized into fructose,6-phosphate by the enzyme phosphoglucomutase.

Step 3: The other ATP molecule transfers a phosphate group to fructose 6-phosphate and converts it into fructose 1,6-bisphosphate by the action of enzyme phosphofructokinase.

Step 4: The enzyme aldolase converts fructose 1,6-bisphosphate into glyceraldehyde 3-phosphate and dihydroxyacetone phosphate, which are isomers of each other.

Step 5: Triose-phosphate isomerase converts dihydroxyacetone phosphate into glyceraldehyde 3-phosphate which is the substrate in the successive step of glycolysis.

Step 6: This step undergoes two reactions:

The enzyme glyceraldehyde 3-phosphate dehydrogenase transfers 1 hydrogen molecule from glyceraldehyde phosphate to nicotinamide adenine dinucleotide to form NADH + H+.

Glyceraldehyde 3-phosphate dehydrogenase adds a phosphate to the oxidized glyceraldehyde phosphate to form 1,3-bisphosphoglycerate.

Step 7: Phosphate is transferred from 1,3-bisphosphoglycerate to ADP to form ATP with the help of phosphoglycerokinase. Thus two molecules of phosphoglycerate and ATP are obtained at the end of this reaction.

Step8: The phosphate of both the phosphoglycerate molecules is relocated from the third to the second carbon to yield two molecules of 2-phosphoglycerate by the enzyme phosphoglyceromutase.

Step 9: The enzyme enolase removes a water molecule from 2-phosphoglycerate to form phosphoenolpyruvate.

Step 10: A phosphate from phosphoenolpyruvate is transferred to ADP to form pyruvate and ATP by the action of pyruvate kinase. Two molecules of pyruvate and ATP are obtained as the end products.

The Krebs cycle or Citric acid cycle is a series of enzyme catalysed reactions occurring in the mitochondrial matrix, where acetyl-CoA is oxidised to form carbon dioxide and coenzymes are reduced, which generate ATP in the electron transport chain.

Krebs cycle was named after Hans Krebs, who postulated the detailed cycle. He was awarded the Nobel prize in 1953 for his contribution.

It is a series of eight-step processes, where the acetyl group of acetyl-CoA is oxidised to form two molecules of CO2 and in the process, one ATP is produced. Reduced high energy compounds, NADH and FADH2 are also produced.

Two molecules of acetyl-CoA are produced from each glucose molecule so two turns of the Krebs cycle are required which yields four CO2, six NADH, two FADH2 and two ATPs.

Krebs cycle steps:

It is an eight-step process. The Krebs cycle takes place in the matrix of mitochondria under aerobic conditions.

Step 1: The first step is the condensation of acetyl CoA with 4-carbon compound oxaloacetate to form 6C citrate, coenzyme A is released. The reaction is catalysed by citrate synthase.

Step 2: Citrate is converted to its isomer, isocitrate. The enzyme aconitase catalyses this reaction.

Step 3: Isocitrate undergoes dehydrogenation and decarboxylation to form 5C 𝝰-ketoglutarate. A molecular form of CO2 is released. Isocitrate dehydrogenase catalyses the reaction. It is an NAD+ dependent enzyme. NAD+ is converted to NADH.

Step 4: 𝝰-ketoglutarate undergoes oxidative decarboxylation to form succinyl CoA, a 4C compound. The reaction is catalyzed by 𝝰-ketoglutarate dehydrogenase enzyme complex. One molecule of CO2 is released and NAD+ is converted to NADH.

Step 5: Succinyl CoA forms succinate. The enzyme succinyl CoA synthetase catalyses the reaction. This is coupled with substrate-level phosphorylation of GDP to get GTP. GTP transfers its phosphate to ADP forming ATP.

Step 6: Succinate is oxidised by the enzyme succinate dehydrogenase to fumarate. In the process, FAD is converted to FADH2.

Step 7: Fumarate gets converted to malate by the addition of one H2O. The enzyme catalysing this reaction is fumarase.

Step 8: Malate is dehydrogenated to form oxaloacetate, which combines with another molecule of acetyl CoA and starts the new cycle. Hydrogens removed, get transferred to NAD+ forming NADH. Malate dehydrogenase catalyses the reaction.