Writing To Impress

Source: Search Engine Journal

Content marketing is turning out to be a creatively challenging arena for the writers due to the increased use of content writing to promote every possible kind of business. Words have a vibe which are not only capable of attracting readers,but also can have an impact on them and thereby,to the business.
However,due to the over availability of the resources,loopholes and confusions are common issues while writing an article. However,It is important to identify the mistakes and the blunders in order to correct them. Given below are few points which lead to confusions,doubts,lack of information and content which thereby fails to create the driving factor.

Search for the knowledge: Writing takes time. An article is more than just a congregation of words regarding a topic. They are one’s perspective towards a topic and one’s presentation of the business which they represent. Absence of proper research and existence of doubts can be easily reflected from an article. Repetitive sentences and words, excessive technical details and complex points can indicate the less efforts which have been put into writing the article. For enhancing the interest in the article,the give topic has to be explored and understood in one’s own way. This renders originality to the article and portrays the individuality of the writer.

Punctuation And Grammer: Needless ro say,an article which has no proper format or punctuation can deflate the driving factor within seconds of its publication. Readers may find it difficult to read an article which lacks proper punctuations and grammer. Easy language and a simple and clean format can attract a receptive audience.

Google is not the content: In today’s reality where there can be hundreds of contents for one single( sometimes precise) topic,searching on google gives the readers an endless list. Endless choices. Then what makes your content unique? Its the writer’s curiosity to be creative and his absence of doubt regarding how might his content perform
The list of endlessness is equally available to the writer. Referring to multiple sources,without having the urge to understand the core topic can result in what we all know as plagiarism.
There are a thousands of writings prescribing different solutions & ideas. Some are just the replica of another. Considering our quick fix generation, it is only possible to hold the readers through something new. Something,which Google is not aware of. Something which is ‘authentic’.

You before Me: The major confusion which is faced while writing a content is regarding the balance between the use of ME and YOU wherein ME refers to the writer and the company. ‘YOU’ refers to the readers or customers. A common blunder to be seen in a content is its major focus on the company. Its products and schemes. Words like Using the company name again and again may annoy the reader after a certain point. They know what the company is all about. Tell them how it can benifit them. The driving factor behind a good content is to provide the readers with their own space in the writing where a link is created between what the business has to offer and how it can be beneficial to the reader. This link is to be created after a thorough understanding of the business’s products and intentions so that figuring out its purpose and benefits is quick and easy. But how to figure out the benefits in the best way?this takes us to our next point.

Empathy : As spiritual as it may sound,empathy towards your targeted audience is the key driving factor to bring the limelight to your writing. You have to relate to your readers. Imagine yourself as the audience and what you most probably would expect from the company’s products or schemes. Present the article in a way which communicates to the readers about their needs and not yours(that I was supposed to write an article,I have reached the word limit,I have mentioned the company, ‘I’ have written the solutions which ‘I’ think the company can provide. The End). While researching for writing articles or blogs,its not just the company which is to be understood but also the audience and what kind of wants they might have depending on the nature and schemes of the company.

Humour is an art: Speaking and writing,both are fields where adding a bit of something extra in a positive way can uplift the interest of the people. Just like a good speaker,through a smile and a pinch of relatable humour,can enhance the listener’s engagement and positivity,the writer can do the same to engage the readers more into their content. Lighthearted humour in the middle of an article can make it relatable and less monotonous for the reader. For example: While writing for a jewellery business,we may introduce different schemes with a light joke on how scary a one time payment seems like and how your company’s scheme can help delete the fear.Thus,one arrow,two targets. Customer engagement and creative marketing for the upcoming scheme.

Content writing is not speech giving: The content of an article should speak to the reader. It is written in the form of interaction(one way though). Writing an article considering it as a speech is just like mugging up something and vomitting it in front of a large audience while looking at the wall.
Open ended questions in the middle of an article not only engages the interest of the reader his mind too. It may make them more aware of their wants and they may take a step forward to buy your opinion and words.
Recommend the product,schemes or ideas rather than narrating its mere characteristics to the audience. Recommendations can be done creatively enough by speaking about the realistic problems of the readers and recommending the product based on the actual solution which the product is capable to provide.

Short And Sweet: Lastly,your content should be short and to the point. As your article is about marketing and not a novel or a story, lengthy articles may divert the attention of the readers. In a generation where solutions are available at a person’s fingertips,none really reads a lengthy article to find the bit which was meant for them. However,a clear knowledge and good understanding of the topic can make precision possible.Highlighting the important aspects,using short and interesting sub headings and adding pointers and bulletins attracts the full attention of the readers to the article. Using the proper words in the right places can save up our word limit to a huge extent


How many of the above mentioned points have you failed to acknowledge in the past?


With possible references and right guidelines one can start from scratch. Content writing is a competitive field. Improving and learning new methods abd concepts help us stay ahead and perform our best. Good things take time and as the saying goes,’Rome wasn’t built in a day’. Learn slow to perform efficiently.

One thousand ways to make $ 1000

HOW TO START YOUR OWN BUSINESS

W
HEN Gustavus Swift, a youngster in knee breeches, dressed and sold his first
calf to the fisherfolk of Cape Cod, he laid the foundation of the largest meatpacking business in the world. The desire to make money—to have a business of
his own—was a driving force in the make-up of young Swift. In Barnstable, he
was known as a chap with a lot of “get up and go” to him. So it was not
surprising that when he felt the desire to make money, he didn’t waste his time
wishing, but took his courage in his two hands and started in the dressed beef
business in his dad’s backyard.

No doubt there were other young men in Barnstable who wanted to make money
too. But while they were wondering how they could make it, Gus Swift cut the
Gordian knot. It meant work for him. It was not a pleasant way to make money.
There was the possibility of his not being able to sell his calf after he had dressed
it. He had to walk miles in order to market his veal, for Cape Cod in those days
was a “spread out” sort of place.

But Swift didn’t care.

He wanted money

The work, the walking and the adventure were fun. And because he regarded
making money as fun instead of work, he later was able to come to Chicago and
start the great Swift packing business. How different from the average young
men of today! They are usually more interested in having a good time than they
are establishing themselves in a business of their own. Being in business is so
confining! So they concentrate on enjoying themselves, serene in their
philosophy that tomorrow is another day. If these people, and they are not all
young people either, worked half as hard at making money as they do at having a
good time, they would be rich.

Then there are people who are willing to work and do work hard at making
money, but they are not successful because they lack a target. They are like the
chap who hunts big game with a shotgun. They do a lot of shooting, but they bag
very little game. Next to being willing to pay the price of success in hard work,
the most important thing is to have a definite, clear-cut objective. Since it is
necessary to crawl before you walk, it is suggested that you make that objective
$1,000.

What you about this story of hard work and dedication

The remarkable and incredible 80/20 principal

In business, many examples of the 80/20 Principle have been validated.
20 per cent of products usually account for about 80 per cent of dollar sales
value; so do 20 per cent of customers. 20 per cent of products or customers
usually also account for about 80 per cent of an organization’s profits.

The 80/20 Principle asserts that a minority of causes, inputs or effort usually
lead to a majority of the results, outputs or rewards. Taken literally, this
means that, for example, 80 per cent of what you achieve in your job comes
from 20 per cent of the time spent. Thus for all practical purposes, four-
fifths of the effort—a dominant part of it—is largely irrelevant. This is
contrary to what people normally expect. So the 80/20 Principle states that
there is an inbuilt imbalance between causes and results, inputs and outputs,
and effort and reward.

The pattern underlying the 80/20 Principle was discovered in 1897, exactly
100 years ago, by Italian economist Vilfredo Pareto (1848–1923). His
discovery has since been called many names, including the Pareto Principle,
the Pareto Law, the 80/20 Rule, the Principle of Least Effort and the
Principle of Imbalance; throughout this book we will call it the 80/20
Principle.

By a subterranean process of influence on many important
achievers, especially business people, computer enthusiasts and quality
engineers, the 80/20 Principle has helped to shape the modern world. Yet it
has remained one of the great secrets of our time—and even the select band
of cognoscenti who know and use the 80/20 Principle only exploit a tiny
proportion of its power.

So what did Vilfredo Pareto discover? He happened to be looking at
patterns of wealth and income in nineteenth-century England. He found that
most income and wealth went to a minority of the people in his samples.
Perhaps there was nothing very surprising in this. But he also discovered
two other facts that he thought highly significant. One was that there was a
consistent mathematical relationship between the proportion of people (as a
percentage of the total relevant population) and the amount of income or
wealth that this group enjoyed.4 To simplify, if 20 per cent of the population
enjoyed 80 per cent of the wealth,5 then you could reliably predict that 10
per cent would have, say, 65 per cent of the wealth, and 5 per cent would
have 50 per cent. The key point is not the percentages, but the fact that the
distribution of wealth across the population was predictably unbalanced.

What do you about this principle

How to Know If You Have an Internet Addiction and What to Do About It

Internet addiction is a behavioral addiction in which a person becomes dependent on use of the Internet, or other online devices, as a maladaptive way of coping with life’s stresses. Internet addiction is becoming widely recognized and acknowledged, particularly in countries where it is affecting large numbers of people, such as South Korea, where it has been declared a national health problem. Much of the current research on the subject of Internet addiction has been carried out in Asia. It is also a growing concern in developed nations in North America and Europe.

Top 5 Things to Know About Internet Addiction

  1. Internet addiction is not yet an officially recognized mental disorder. Researchers have formulated diagnostic criteria for Internet addiction, but it is not included in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). However, Internet gaming disorder is included as a condition for further study, and Internet addiction is developing as a specialist area.
  2. At least three subtypes of Internet addiction have been identified: video game addiction, cybersex or online sex addiction, and online gambling addiction.
  3. Increasingly, addiction to mobile devices, such as cellphones and smartphones, and addiction to social networking sites, such as Facebook, are being investigated. There may be overlaps between each of these subtypes. For example, online gambling involves online games, and online games may have elements of pornography.
  4. Sexting, or sending sexually explicit texts, has landed many people in trouble. Some have been teens who have found themselves in hot water with child pornography charges if they are underage.
  5. Treatment for Internet addiction is available, but only a few specialized Internet addiction services exist. However, a psychologist with knowledge of addiction treatment will probably be able to help.

Symptoms

As Internet addiction is not formally recognized as an addictive disorder, it may be difficult to get a diagnosis. However, several leading experts in the field of behavioral addiction have contributed to the current knowledge of symptoms of Internet addiction. All types of Internet addiction contain the following four components:

Excessive Use of the Internet

Despite the agreement that excessive Internet use is a key symptom, no one seems able to define exactly how much computer time counts as excessive. While guidelines suggest no more than two hours of screen time per day for youths under 18, there are no official recommendations for adults. Furthermore, two hours can be unrealistic for people who use computers for work or study. Some authors add the caveat “for non-essential use,” but for someone with an Internet addiction, all computer use can feel essential.

Here are some questions from Internet addiction assessment instruments that will help you to evaluate how much is too much.

Withdrawal

Although originally understood to be the basis of physical dependence on alcohol or drugs, withdrawal symptoms are now being recognized in behavioral addictions, including Internet addiction.

Common Internet withdrawal symptoms include anger, tension, and depression when Internet access is not available. These symptoms may be perceived as boredom, joylessness, moodiness, nervousness, and irritability when you can’t go on the computer.

Tolerance

Tolerance is another hallmark of alcohol and drug addiction and seems to be applicable to Internet addiction as well. This can be understood as wanting—and from the user’s point of view, needing—more and more computer-related stimulation. You might want ever-increasing amounts of time on the computer, so it gradually takes over everything you do. The quest for more is likely a predominant theme in your thought processes and planning.

Negative Repercussions

If Internet addiction caused no harm, there would be no problem. But when excessive computer use becomes addictive, something starts to suffer.

Online affairs can develop quickly and easily, sometimes without the person even believing online infidelity is cheating on their partner.

You may see your grades and other achievements suffer from so much of your attention being devoted to Internet use. You may also have little energy for anything other than computer use—people with Internet addiction are often exhausted from staying up too late on the computer and becoming sleep deprived.

Finances can also suffer, particularly if your addiction is for online gambling, online shopping, or cybersex.

Internet Addiction in Kids

Internet addiction is particularly concerning for kids and teens. Children lack the knowledge and awareness to properly manage their own computer use and have no idea about the potential harms that the Internet can open them up to. The majority of kids have access to a computer, and it has become commonplace for kids and teens to carry cellphones.

While this may reassure parents that they can have two-way contact with their child in an emergency, there are very real risks that this constant access to the Internet can expose them to.

  • Children have become increasingly accustomed to lengthy periods of time connected to the Internet, disconnecting them from the surrounding world.
  • Children who own a computer and have privileged online access have an increased risk of involvement in cyberbullying, both as a victim and as a perpetrator.
  • Children who engage in problematic internet use are more likely to use their cellphone for cybersex, particularly through sexting, or access apps which could potentially increase the risk of sex addiction and online sexual harms, such as Tinder.

In addition, kids who play games online often face peer pressure to play for extended periods of time in order to support the group they are playing with or to keep their skills sharp. This lack of boundaries can make kids vulnerable to developing video game addiction. This can also be disruptive to the development of healthy social relationships and can lead to isolation and victimization.

What to Do If You’re Addicted to the Internet

If you recognize the symptoms of Internet addiction in yourself or someone in your care, talk to your doctor about getting help. As well as being able to provide referrals to Internet addiction clinics, psychologists, and other therapists, your doctor can prescribe medications or therapy to treat an underlying problem if you have one, such as depression or social anxiety disorder.

Internet addiction can also overlap with other behavioral addictions, such as work addiction, television addiction, and smartphone addiction.

Insights of Amazon Prime’s #BiggestParty

Many users across social media have noticed the change and considered Amazon prime’s profile picture (which has a confetti icon on it’s logo- referring to some party) with several interpretations including big billion sale, disclosure of series sequels and so on. But the official handles made it very obvious it is something else, with a tagline “we’re prepping for the biggest party“. People flooded the social media with memes, momentarily. As a hint, the officials posted a screenshot of messaging tab of Instagram where few eminent OTT platforms and network, specifically 8 platforms, including Discovery+, ErosNow, Manorama Max, HoiChoi, Shorts Tv, Lionsgate and Mubi created a hype with questions of “Where’s the party?“. Soon after this, Amazon prime confirmed the partnership with these 8 platforms with add on subscriptions for the Prime members.

The prices are stated below :

Mubi : ₹1999

Lionsgate: ₹699

HoiChoi: ₹599

ErosNow: ₹299

Discovery+ : ₹299

ShortsTv: ₹299

Manorama Max : ₹699

Picture credits to the respective owners.

What beauty means to you

  • Beauty is power; a smile is its sword. …
  • Life is full of beauty. …
  • There is no definition of beauty, but when you can see someone’s spirit coming through, something unexplainable, that’s beautiful to me. …
  • Let us live for the beauty of our own reality.

One difficulty for understanding beauty is due to the fact that it has both objective and subjective aspects: it is seen as a property of things but also as depending on the emotional response of observers. Because of its subjective side, beauty is said to be “in the eye of the beholder”.

It has been argued that the ability on the side of the subject needed to perceive and judge beauty, sometimes referred to as the “sense of taste”, can be trained and that the verdicts of experts coincide in the long run.

This would suggest that the standards of validity of judgments of beauty are intersubjective, i.e. dependent on a group of judges, rather than fully subjective or fully objective.

Conceptions of beauty aim to capture what is essential to all beautiful things. Classical conceptions define beauty in terms of the relation between the beautiful object as a whole and its parts: the parts should stand in the right proportion to each other and thus compose an integrated harmonious whole. Hedonist conceptions see a necessary connection between pleasure and beauty, e.g. that for an object to be beautiful is for it to cause disinterested pleasure. Other conceptions include defining beautiful objects in terms of their value, of a loving attitude towards them or of their function.

What comes to your mind when you think of beauty?

Comment below 😇

Father of western philosophy- Socrates

Socrates is one of the most prominent philosophical figures in the history of western philosophy. He laid the bricks for the very same idea on which philosophers like Plato and Aristotle built upon in the coming years.

Firstly let’s dissect the term “philosophy”, it comes from the Greek word philo- meaning love and sophia- meaning wisdom, i.e., the love for wisdom. 

Socrates’s lifestyle

Socrates followed his love for wisdom/knowledge for as long as he lived, he pursued knowledge in it’s absolute true sense, he thought that pursuing knowledge was the ultimate purpose of life and Socrates didn’t just think that he lived by these words, his actions reflected his ideas in the purest form. But he was born in 469 BC in Athens during a time when court trials were on the basis of the intensity of the arguments made and not facts, so no points for guessing that Socrates’s ideas were not received well by the Athenian population. 

And you can’t really blame them, that was a long long time ago, a time when women were thought to be inferior than men, it was a time when slavery was normal. On the other hand socrates did not do a very good job at dealing with people either, he was not the most hygienic person of that time, he did not shower for days and would go around the city asking random people questions and if that wasn’t enough he would tell them they were wrong. This is what Socrates loved to do, question and not because he knew more than an average Athenian citizen or that he wanted to massage his own ego; on the contrary Socrates admitted that he knew nothing. There is a very well known quote by Socrates that goes “One thing only I know, and that is that I know nothing”, that is why he went around Athens asking everybody questions hoping to one day find some answers, spoiler alert he didn’t. The Athenian population wasn’t very fond of him, and found him to be annoying.

Socrates- the martyr

And just to make it more clear, he annoyed the people so much that they united together and eventually he was put on trial. At this point you might think that Socrates would have given up on his unapologetic attitude but he didn’t. He stood by his principles even though he knew it would lead to his death. Socrates was a smart person, he could have very easily won that trial by making a strong argument but if he did then all his ideas and all his actions would have been in vain. In that trial, Socrates said that the people of Athens should be thanking him for asking them questions and showering upon them his own wisdom, this did not sit well with the jury and about many more dialogues later the jury declared Socrates guilty and was later sentenced to death by drinking poison.

Socrates died a martyr, a martyr for philosophy, he died defending his ideas. Socrates might have died but he made sure to immortalize his ideas.

There is no honour in killing

An honor killing or shame killing  is the murder of an individual, either an outsider or a member of a family, by someone seeking to protect what they see as the dignity and honour of their family.

Honor killings are often connected to religion, caste and other forms of hierarchical social stratification, or to sexuality, and those killed will often be more liberal than the murderer rather than genuinely “dishonourable”. Most often, it involves the murder of a woman or girl by male family members, due to the perpetrators’ belief that the victim has brought dishonor or shame upon the family name, reputation or prestige.

Honor killings are often associated with rural and tribal areas, but they occur in urban areas too.

Though both men and women commit and are victims of honor killings, in many communities conformity to moral standards implies different behavior for men and women, including stricter standards for chastity for women. In many families, the honor motive is used by men as a pretext to restrict the rights of women.

Although such crimes are widely suspected to be underreported, the United Nations Population Fund estimates that as many as 5,000 women are killed annually for reasons of honor. These crimes take place throughout the world and are not limited to one specific religion or faith. However, they have rather significantly and consistently occurred in various parts of the Middle East and South Asia, with nearly half of all honor killings occurring in India and Pakistan.


Although such crimes are widely suspected to be underreported, the United Nations Population Fund estimates that as many as 5,000 women are killed annually for reasons of honor. These crimes take place throughout the world and are not limited to one specific religion or faith. However, they have rather significantly and consistently occurred in various parts of the Middle East and South Asia, with nearly half of all honor killings occurring in India and Pakistan.null

In the 21st century, there was an increased international awareness of honor killing, however, some countries remained reluctant to take the necessary steps to effectively criminalize it. In the relatively uncommon event that a man was prosecuted for the killing, the subsequent trial would often focus on the woman’s alleged behaviour, rather than the violence committed against her. When a man was found guilty, the defendant could claim that the crime had been committed to restore sullied family honor and petition the court for a reduced sentence. In India, for example, the government enacted strict penalties for violence against women during the 1980s. However, honor killings based on intercaste and interreligious marriages continued to take place in rural areas, where they were largely unreported to police because of direct or indirect support among village residents. Such murders were often ruled as accidents when reported. A woman beaten, burned, strangled, shot, or stabbed to death could be ruled a suicide, even if there were multiple wounds and there was no possibility the woman could have killed herself.

Body parts that you can trade for money

It’s will amuse you to know that you can sell your body parts and People will pay hundreds, and sometimes thousands, of dollars for certain body parts.

Note that “selling” a body part isn’t the same as putting your futon up for sale on Craigslist. Except for selling ad space on your skin, most forms of giving body parts are technically donations, but it’s common practice to be compensated in cash. 

Being compensated for all of the parts listed below is legal, but we don’t necessarily recommend it. There are other — more conventional — ways to supplement your income.

1. Hair up to $1,000

Like blood, hair is easy enough to donate to a good cause (like Locks of Love). But it’s also entirely possible to sell it at a pretty sweet price point.

The trick is to keep it as long and “virginal” as possible. That means no harmful hair dyes or other chemical treatments that could damage the quality. Buyers are likely looking to make wigs, and they’re not going to be interested in your split ends.

According to Wisebread, one woman made as much as $1,000 on her locks in just a week by posting an ad on TheHairTrader.org.

2. Sperm: $ 125 per sample

The going rate: $125 for each acceptable sperm sample — which can add up to about $600 per month — according to the Sperm Bank of California.

You’ll have to meet some very specific qualifications first. Here’s the list of requirements for potential donors at SBC:

• Between ages 20 and 39

• At least 5’7″

• Can make a six to 12 month commitment

• Live within 25 miles of the office

• Can provide a family medical history

• Are able to work legally in the US

• Have completed or are pursuing a college degree

Look for sperm banks near you.

Get paid for the survey

What Are Paid Surveys?

A paid survey is simply a regular survey that pay you a reward for completing it. There are companies that spends a lot of money every year to get to know what consumers think about their products and services and what they can do better.

How much do I earn?

The value of each survey can differ depending of many factors such as the time it takes to complete it. Usually you get around $1 for every 10 minute survey but can be higher. It also depends on how fast you are to answer the questions.

Five Jobs That Disappear in Few Decades

As the universe is developing with many artificial intelligence. We are going to face some crisis that some jobs that will disappear in next few decades.

1) TRAVEL AGENTS

A person engaged in selling and arranging transportation, accommodations, tours, or trips for travelers. Travel agents offer advice on destinations, plan trip itineraries, and make travel arrangements for clients. Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips.https://en.wikipedia.org/wiki/Travel_agency

2) CASHIER

A retail cashier or simply a cashier is a person who handles the cash register at various locations such as the point of sale in a retail store.https://en.wikipedia.org/wiki/Cashier. By using artificial intelligence many companies developing robots and machine to fill the cashier duties.

3) TAXI DRIVER

A taxi driver is a professional driver who transports passengers to their chosen destinations through the use of a taxi cab. By transporting their passengers, they earn a fare depending on the length of the taxi cab ride. … They may also drive around for different hours of a shift to pick up waiting passengers for fares.https://www.careerexplorer.com/careers/taxi-driver/. Similar to above job, these aslo disappear because of the artificial intelligence.

4) FOOD DELIVERIES

Food delivery is a courier service in which stores, restaurants, or third-party applications delivers food to consumers on demand. These days, orders are executed through mobile apps, websites or via telephone. Deliveries include cooked dishes as well as groceries from supermarkets.https://productmint.com/the-food-delivery-business-model-a-complete-guide/ Because of developing robots using artificial intelligence and machines this will do the food delivery activities with efficient way.

5) REFEREE/UMPIRE

A referee is an official, in a variety of sports and competition, responsible for enforcing the rules of the sport, including sportsmanship decisions such as ejection. https://en.wikipedia.org/wiki/Referee. While some feel that a move to artificial refereeing is a positive thing and reduces the scope for error, others argue that many sports rules are open to interpretation and that the possibility of human error increases the drama and spectacle of the match.https://www.careeraddict.com/disappearing-jobs

UMPIRE
REFEREE