complete guide to youtube marketing

Everyone watches youtube .around 75% people of in America age 15 and over are on youtube. it seems like 2 billion people are monthly active users which makes youtube the most popular and used website in the world after Google.

the network of a wide audience is a reason for marketing your business on youtube but yes just running in a crowd without having a plan does not make any sense as it won’t give you any outcome. you need a proper strategy or plan for execution so today we will discuss 7 steps for winning in youtube marketing.

what is youtube marketing? it simply means promoting your brand, service, or product on youtube which may comprise these 3 tactics:

create organic promotional videos

work with influencers

advertising on the platform

7 steps youtube marketing strategy:

1: create a youtube channel for business:

the first thing you need to do is to open a youtube channel, particularly for your brand for that you need to create a google account as youtube is a part of google and then log in with your brand account ID & password so you can open it as well as by your personal account but it is not a good idea as brand account allows other company people also to use it which a normal account doesn’t.

2: Learn about your audience:

after setting up a youtube channel you need to do research about your target audience like what they actually watch on youtube or what kind of stuff they like on youtube so it can help you to make your own strategy to decide what you need to run or give them stuff which they will like.

3: competitor research:

after knowing your users, you need to find out what your competitor is doing yes because it will help you in finding what tactics they are using which will give you more insights into your target audience so the things you need to focus upon are subscriber, average views per video, people comments, the topic of content and many more.

4: learn from your favorite channel:

As it is not necessary that the channel which is related to your business on youtube can only help or give you insights about youtube or the audience there are many channels that are growing and getting good responses from the users so they can also give you some info like how to set good quality or video which you may use in your businesses.

5: optimize your channel :

Youtube algorithm is quite similar to google as it is part of google so you need to make your channel as per the google algorithm otherwise it doesn’t worth out for which you need to focus on some basic things which are doing keyword research like on google we do, give the proper title and attach a link of your video, add tags and proper deception of video.

6: upload or schedule video:

After making your video you can directly publish it or schedule it. you need to decide how often you will post your video whether it is weekly , monthly or daily and what will the time on which you will post your video everytime because it really matter in generating the traffic.

7:use of influencer marketing:

influencers are growing very rapidly whether its on social media or on youtube. influencer are basically someone who is a celebrity which have good following they can convey your message easily to your users for that you just need to find out the influscer who completely matches with your business goal.

end of 27 yes tenure

THE END OF 27 YEARS TENURE

AMAZON IS AN AMERICAN INTERNATIONAL COMPANY WHICH FOCUSES ON E-COMMERCE , CLOUD COMPUTING , DIGITAL STREAMING AND ARTIFICIAL INTELLIGENCE. THE COMPANY HAS BEEN REFERRED TO AS ONE OF THE MOST INFLUENCIAL ECONOMIC AND CULTURAL FORCES IN THE WORLD. RICHEST MAN OF WORLD AMAZON CEO JEFF BEZOS OFFICIALLY RESIGNED FROM HIS COMPANY HE OFFICIALLY TWEETED ABOUT IT .

1975 LAUNCHING A STARTUP A WORLD BIGGEST E-COMMERCE COMPANY CREDITED GOES TO JEFF BEZOS.

IN 1994 , HE QUITS D.E. SHAW COMPANY AND MOVED TO SEATTLE WASHINGTON TO OPEN A VIRTUAL BOOKSTORE. WORKING OUT OF HIS GARAGE WITH A HANDFUL EMPLOYEES , BEZOS BEGAN DEVELOPING THE SOFTWARE FOR THE SITE NAMED AFTER THE SOUTH AMERICAN RIVER, AMAZON SOLD ITS FIRST BOOK IN JULY 1995 . AMAZON DIVERSIFED EVEN FURTHER IN 2006 BY INTRODUCING AMAZON WEB SERVICE [AWS] A CLOUD COMPUTING COMPANY THAT BECAME THE LARGEST SUCH SERVICE IN THE WORLD. IN 2007 AMAZON RELEASED A NEW HANDHELD READING DEVICE CALLED KINDLE , A DIGITAL BOOK READERS WITH HAS WIRELESS INTERNET CONECTIVITY. THE SAME YEAR AMAZON MOVED INTO MAKING ITS OWN TELEVISION SHOWS AND MOVIES WITH ITS AMAZON STUDIOS DIVISION.

ABOUT HALF OF THE COMPANY OPERATING INCOME IN 2018 WAS DERIVED FROM AWS [ AMAZON WEB SERVICE ] . TWO YEARS LATER AMAZON REGISTERED RECORD PROFITS AND ITS REVENUE IN THE FOURTH QUATER THAT YEAR SURPASSED $100 MILLION FOR THE FIRST TIME. THE UNPRECENDED NUMBERS WERE IN PART CAUSED BY A RISE IN HOME SHOPPING DURING THE COVID- 19 PANDEMIC.

UNDER HIS GUIDANCE AMAZON BECAME THE LARGEST RETAILER OF WORLD WIDE WEB AND THE MODEL OF INTERNET SALES.

AS WORLD’S RICHEST MAN BEZOS WON’T BE FADING INTO OBSCURITY ANYTIME SOON HE IS STAYING ON AS AMAZON EXECUTIVE CHAIR WHERE HE SAID HE WILL STAY AND ENGAGED IN IMPORTANT AMAZON INITIATIVES AND HAS ALSO SAID HE HAS PLANS TO DEDICATE MORE TIME AND ENERGY TO OTHER INITIATIVES SUCH AS DAY ONE FUND AND BEZOS EARTH FUND FOUNDATION , THE WASHINGTON POST NEWSPAER AND HIS BLUE ORIGIN SPACE COMPANY. IN THE IMMEDIATE FUTURE BEZOS WILL FLY TO THE EDGE OF SPACE ONBOARD A ROCKET BUILD BY BLUE ORIGIN ON JULY 20.

ANDY JASSY TAKES OVER AS AMAZON CEO. CURRENT CEO OF AMAZON WEB SERVICE . HE JOINED AMAZON ON SHORTY AFTER GRADUATING FROM HARVARD BUSINESS SCHOOL IN 1997 AND HAS LED AWS SINCE THE TEAM WAS FOUNDED IN 2002. IN 2002, THE COMPANY LAUNCHES AWS , WHICH INITIALLY OFFERED DATA ON INTERNET TRAFFIC PATTERNS WEBSITES. HE WAS OFFCIALLY NAMED THE DIVISION ‘S CEO IN 2016. IN 2016 JASSY WAS NAMED A PERSON OF THE YEAR BY THE FINANCIAL TIMES.A MONTH LATER , JASSY WAS PROMOTED FROM SENIOR VICE PRESIDENT OF AWS THAT YEAR JASSY EARNED $36 MILLION. JASSY ONE OF THE POWERFUL LEADER NOT JUST WITHIN THE CLOUD AND TECH SECTOR BUT IN THE WORLD OF BUSINESS.

IN THE JEFF BEZOS LETTER TO STAFF ANNOUNCING HIS EXIT AS CEO , BEZOS SAID JASSY WILL BE AN OUTSTANDING LEADER.

NEHA SHAHAB

endless discovery

ENDLESS DISCOVERIES

Tourism is a high potential industry over the world.India is ranked third in the world travel and tourism.India is well known all over the world for its cultural,geographical,and linguistic diversity.India has all the ingredients to becomes one of the world premier tourism destination, we also have so many positive assests that other countries can only dream of. Beautiful tourist attraction in india : The world famous TAJ MAHAL a must visit location in AGRA. RANN OF KUTCH a place you’ll find the huge plains in india most of the tourist visit at the time of november-febuary at the area can find experience local life here and see how artisans makes traditional clothing a CN traveler called it the new fashion capital of india. JAIPUR called as the PINK CITY and is all about luxury , royalty , princess , elephant , jewels , rugs , and indulgence at the many amazing restaurants and bars. THE GOLDEN TEMPLE in AMRITSAR a unique sikh temple [made of gold] that is the most stunning temple can also go the wagah borderof pakistan. SHIMLA is a very popular hill station town in the himalayas on the west side of india. LEH is said to be most beautiful place not just in india but in the world can also trek through the snowy mountains crystal clear , glacial lakes. This is the only few tourist attraction in india there are many more and most beautiful places in india that everyone dream to visit.

shorten life

SHORTENS LIFE BY 10 YEARS

Air pollution is responsible for many health problems in the urban areas. Of late, the air pollution status in Delhi has undergone many changes in terms of the levels of pollutants and the control measures taken to reduce them. Air pollution shortens lives by almost ten years in the National Capital Territory of Delhi, according to data from a recent Air Quality Life Index report by the University of Chicago’s Energy Policy Institute. It’s been blamed on various factors including the burning of farm stubble, on factory emissions, on traffic fumes, on general weather patterns, as well as the fireworks that light up the night sky during the Diwali festival.

The federal government says the seasonal burning of farm stubble is responsible for only a small proportion of the pollution and no more than 10% of the total. At the start of every winter, farmers in the states near Delhi burn the residue from rice and other crops to make way for growing wheat.The practice was banned in 2015 – but enforcement is weak.Several states have banned the sale and use of fireworks during Diwali celebrations, but the implementation of the ban has been weak in many states.

A 2018 study that has attempted to answer this question says there is a “small but statistically significant” effect from Diwali fireworks.

The study focused on five locations across Delhi, and looked at data gathered between 2018 and 2019. Diwali is set according to the Hindu lunar calendar and usually happens in late October or early November.But fireworks contain other toxic substances, including heavy metals.A separate study done in the Indian city of Jamshedpur found significantly increased levels of the following substances during the Diwali period: PM10 particlessulphur dioxidenitrogen dioxideozoneironleadmanganesecopperberylliumnickel The government’s own Central Pollution Control Board lists 15 substances in fireworks which it says are “hazardous and toxic”. Again, it needs to be added that some of these substances can also be produced by vehicle emissions. Vehicle traffic does increase during Diwali when people go out to buy gifts and visit family and friends. However, there’s very little research that quantifies its exact contribution to poor air quality in this period.

Delhi is moving simultaneously on three fronts: energy, transport, and agriculture. In each case, East Asia offers valuable lessons.

Coal-fired plants. Delhi’s environment minister has called for the closure of 11 coal-fired power plants operating within 300 kilometers of Delhi. But policy implementation must improve: All the plants have missed two deadlines to install flue-gas desulfurization units to reduce sulfur dioxide emissions. Last year, 10 coal-fired power plants missed a December deadline to install pollution control devices. Beijing provides valuable lessons in cutting concentrations of PM2.5 more than 40 percent since 2013. Beijing substituted its four major coal-fired stations with natural gas plants. The city government ordered 1,200 factories to shut with stricter controls and inspections of emitters. Bangkok had success with its inspection and maintenance program.Cleaner transport. Delhi has tried pollution checking of vehicles by mobile enforcement teams, public awareness campaigns, investment in mass rapid transport systems, and phasing out old commercial vehicles. The Delhi government’s recent push for electric vehicles shows promise, while the response of industry and the buy-in from customers will be key. Overall results in cutting pollution have been weak because of poor governance at every level. Better outcomes will be predicated on investment in public transportation, including integration of transport modes and last-mile connectivity. Unfortunately, Delhi Transport Corporation’s fleet shrank from 6,204 buses in 2013 to 3,796 buses in 2019, with most of the bus fleet aging. Delhi should look at Singapore’s regulation on car ownership and use; its improved transit systems; and promotion of pedestrian traffic and nonmotorized transport.Better farming practices. Burning of crop stubble in Delhi’s neighboring states has become a serious source of pollution in the past decade. In 2019, India’s Supreme Court ordered a complete halt to the practice of stubble burning and reprimanded authorities in two of these states, Punjab and Haryana, for allowing this illegal practice to continue. Needed is the political will to act, as poor farmers complain that they receive no financial support to dispose of post-harvest stubble properly. Delhi’s “Green War Room” signaling the fight against the smog, is analyzing satellite data on farm fires from Punjab and Haryana to identify and deal with the culprits. The Indian Agricultural Research Institute has proposed a low-cost way to deal with the problem of stubble burning by spraying a chemical solution to decompose the crop residue and turn it into manure. Better coordination is needed. In 2013, when Singapore faced a record-breaking haze due to agricultural waste burning in neighboring countries, the Environment Agency and ministries of education and manpower together issued guidelines based on a Pollution Standards Index to minimize the health impacts of haze. Stubble burning has been banned or discouraged in China, the United Kingdom, and Australia.

Delhi, projected to be the world’s most populous city by 2030, is motivated by a sense of urgency. Facing a growing environmental and health calamity, antipollution efforts are being strengthened. But to succeed, the different levels of government must harness the political will to invest more, coordinate across boundaries, and motivate businesses and residents to do their bit.

NEHA SHAHAB

BA ( hons ) journalism

Delhi University

Evergreen beauty

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA

TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.

IF IT’S MONDAY IT MUST BE MADURAI :

A CONDUCTED TOUR OF INDIA

A BOOK BY SRINATH PERUR

IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :

1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.

2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.

3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.

4. FOREIGN CULTURE IS TOUR OF KERALA.

5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.

6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI

7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.

8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.

9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.

10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.

THE AUTHOR SRINATH PERUR VERY WELL TRAVEL ABOUT PARTS OF INDIA. THROUGH H8S BOOK WE CAN LOOK AROUND THE WORLD. THIS BOOK IS ICONIC AS WELL AS COMIC . IT ENTERTAINS THE READERS AND GRAB THEIR ATTENTION.

CITY OF DJINNS

A BOOK BY WILLIAM DALRYMPLE.

THIS BOOK PEELS BACK THE LAYERS OF DELHI CENTURIES OLD HISTORY REVEALING AN EXTRAORDINARY ARRAY OF CHARACTERS ALONG THE WAY FROM EUNUCHS TO DESCENDANTS OF GREAT MOGULS . THE AUTHOR EXPLORES THE SEVEN DEAD CITIES OF DELHI AS WELL AS OTHER CITIES ALSO . THIS IS THE PERFECT READ WHEN VISITING DELHI . IT READS AS A MIXTURE OF MEMOIR , TRAVALOGUE , HISTORY , RELIGION , AND MYTH BOOK.

BACKPACKING NORTH EAST INDIA

A BOOK BY ABHIJEET DESHPANDE

THE AUTHOR TALKS ABOUT HE AND HIS WIFE THE MARRIED BACKPACKING COUPLE VENTURE OUT 4 MONTH LONG CURIOUS JOURNEY INTO NORTH EAST INDIA ON A SHOESTRING BUDGET . THE BOOKS IS THE COLLECTION OF THEIR EXPERIENCE. INTERACTING WITH LOCALS , TASTING THE LOCAL DELICACIES . JOYS , FEARS , AND WORRIES ALL PRESENTED UNFILTERED.

THE LAND OF MOONLIGHT SNOWS

A BOOK BY GAURAV PUNJ

A TRAVELLER WHO CONNECT WITH HIMALAYAS. THIS BOOK STORIES SPEAKS FROM TRAKKING EXPERIENCE ACROSS TREKKING EXPERIENCES ACROSS HIMALAYA FROM SIKKIM TO LADAKH . HE KEEPS REMINDING US THE BEAUTY THAT WE NEVER SEEN AND FRAGILE ECOSYSTEM OF HIMALAYAS. HE ALSO SHARED HIS AUTHENTIC EXPERIENCE AND HAS SHARED THE CONTACT DETAILS OF LOCALS. THIS BOOK IS REALLY PLEASANT TO READ.

IS THAT EVEN A COUNTRY SIR

A BOOK BY ANIL YADAV

TWO FRIENDS START ON A JOURNEY TO NORTH EAST INDIA HOPING TO UNCOVER GROUNDBREAKING STORIES FROM THE REGION . JOURNEY TO NORTH EAST INDIA BY TRAIN , BUS AND TRACTOR. IT UNCOVER THE BEAUTY OF NORTH EAST INDIA AS WELL AS THE UNCOVER PROBLEMS OF PEOPLE IN THE STATE. THE TWO JOURNALIST UNCOVER THE POLITICAL AS WELL AS SECURITY PROBLEM OF NORTHEAST INDIA.

BANARAS CITY OF LIGHT

A BOOK BY DIANA L. ECK

THE SACRED CITY OF BANARAS ON THE RIVER GANGA IS ONE OF THE OLDEST LIVING CITIES IN THE WORLD AS OLD AS JERUSALEM , ATHENS , AND PEKING . THIS BOOKS UNCOVER THE BEAUTY OF VARANASI THAT NOBODY KNOWS , SPIRITUAL AND HISTORICAL RESONANCE . SHE DESCRIBES THE RITES OF ITS TEMPLES , THE BUSY LIFE OF ITS RIVERFRONT AND THE EXUBERANCE OF ITS FESTIVAL OF ITS FESTIVALS . SHE TELLS HOW PEOPLE TRAVEL FROM ALL OVER INDIA TO BANARAS. EVERY YEAR A LOT OF PEOPLE WENT THERE FOR RITUAL TRADITIONS .

AROUND INDIA IN 80 TRAINS

A BOOK BY MONISHA RAJESH

THE AUTHOR DESCRIBES THE TRAVELLING JOURNEY IN 80 TRAINS AROUND INDIA . HE DESCRIBED TRAINS JOURNEY IN INDIA AS FLAWLESSLY. TO GETTING SQUISHED IN THE LOCAL TRAIN FROM ANDHERI TO CHURCHGATE AND MANY MORE PLACES . HE EXPLORES AND UNCOVER THE BEAUTY SITES OF INDIA . HE LIVES EVERY BIT OF TRAIN JOURNEY AND ENJOY THE TRAVELLING PART ALL AROUND INDIA .

HAUNTED INDIA

A BOOK BY CHANDAN SINHA

THIS BOOK TALK ABOUT REAL PLACES , BUILDINGS , AND INCIDENTS , OF HORROR FROM ALL OVER INDIA . THIS BOOKS ALSO COVERS MANY MYSTERIOUS PLACES IN INDIA . SOME OF THE PLACES MENTIONED IN THE BOOK BHANGARH , KOTA , KULDHARA , BANNI GRASSLANDS ,DUMAS BEACH , AGRASEN KI BAOLI , JATINGA BIRD SUICIDE POINT, SHANIWARDA FORD A D MANY MORE . MANY PLACES UNCOVER IN FRONT OF PUBLIC AND MOST PLACES PEOPLE NEVER HEARD OF BEFORE . READERS WHO LOVE READING HORROR TRAVEL BOOKS REALLY LOVED THE BOOK .

WHEN THE ROAD BECKONS

A BOOK BY RAVI MANORAM

THIS BOOK COVERS THE JOURNEY OF FROM DELHI TO LADAKH ON HIS ROYAL ENFIELD THUNDERBIRD COVERING PLACES LIKE SRINAGAR , KARGIL , LEH , NUBRA VALLEY , PANG , PANGANG TSO LAKE , MANALI . WHILE THE BOOK APPEARS TO BE THE STORY OF A MAN RIDING HIS BIKE ON THE DIFFICULT ROADS OF THE HIMALAYAS. IT IS ALSO AN EXPLORATION OF TRUE MEANING OF ONE’S LIFE . SOME WAY THE AUTHOR MANAGED TO WRITE DIFFERENT STAGES OF HIS JOURNEY TO THE REGION OF LADAKH .

Things solo traveler

THINGS EVERY SOLO WOMEN TRAVELER

In past few years trends of women in india especially millennial women traveling alone has gone up significantly, to greater empowerment, financial independence and a desire to set her own goals and improve the quality of her life. But traveling without family and friends also means that she is the captain of her own ship and will have to make all the preparations to sail alone . A travel kit is a collection of items which may be needed during travel which are packaged together for convenience. There are a number of different kinds of travel kits, including things like travel sewing kits which include basic sewing tools for making quick repairs to clothing while traveling, and travel toiletry kits which include items needed for basic hygiene. Many stores sell fully stocked travel kits, along with components of travel kits for people who need to restock or design a custom kit.

Here are some few things that women definitely needed during travel :

1. BACKPACK : Having the right back is important . Whether on an urban adventure through Asia or enjoying a mountain gateway . We will make sure that you have an indestructible backpack . It has multiple compartments to store everything from everything from camera to clothes to valuables stuff .

2. CLOTHES : this is an obvious that while traveling we need a lots of clothes. But it most important in women travel kit as we women dress accordingly what the weather allows as some days will include mountains , beach , and rocky.

3. SHOES : every shoes has a different comfort level as we go for hiking , beach and terrains have different types of shoes we wear .

4. MAKEUP : it is also an essential part of women travel kit . As every women need to look best if you are posing to a beautiful location.

5. MENSTRUAL CUP : period can arrive without announcing themselves . Periods have that irritating way of interrupting your leisure time , and when you’re traveling, it can be even worse . The worst thing we’re likely to happen when there isn’t a ready supply of feminine protection nearby . So if you want to enjoy your vacation without Any tension so take your menstrual cup along with you. It’s an inexpensive and eco friendly too.

6. PEPPER SPRAY : it is preferable to avoid places or situations that are known to be dangerous. It is preferable to be well prepared. As a result strongly advised to always have a pepper spray in hand in case of any emergency.

7. FIRST AID : it includes a few first aid elements like bandages , medicines, mask , hand Sanitizers, and hand washes .

8. POWERBANK : it’s helps when you find yourself in unexpected situations like when you realize there’s no power outlet around and you have no way of getting anywhere either . This why every traveller should carry PowerBar to make sure that your phone never runs out of juice .

9. TRAVEL CARD : the chances of robbed or mugged in unknown and deserted places is very high , more so for solo women travellers . For solo women travellers this can be exhausting as there is a long list of items that one needs to be mindful of . To be on the safe side , you would do well to carry less cash on you and instead use a travel card that is linked to a mobile app.

10. INTERNET : when you travel internationally or domestic also your first priority is to find access to the internet to that you can stay connected with all of your friends and family who are back home . You might be looking for a restaurant or museum nearby or checking in on new roads and streets . Which might otherwise be too far for Map applications to pinpoint accurately. There’s no denying it when you travel . You just can’t live without Google maps or your smartphone , you need an access .

If a solo women traveller’s carry these few accessories with them , rest assured they will have a safe , smooth , confidence , boosting and an enjoyable excursion to whichever part of the world they may travel to.

evergreen Beauty of india

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA

TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.

IF IT’S MONDAY IT MUST BE MADURAI :

A CONDUCTED TOUR OF INDIA

A BOOK BY SRINATH PERUR

IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :

1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.

2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.

3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.

4. FOREIGN CULTURE IS TOUR OF KERALA.

5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.

6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI

7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.

8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.

9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.

10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.

CITY OF DJINNS

A BOOK BY WILLIAM DALRYMPLE.

BACKPACKING NORTH EAST INDIA

A BOOK BY ABHIJEET DESHPANDE

THE LAND OF MOONLIGHT SNOWS

A BOOK BY GAURAV PUNJ

IS THAT EVEN A COUNTRY SIR

A BOOK BY ANIL YADAV

BANARAS CITY OF LIGHT

A BOOK BY DIANA L. ECK

AROUND INDIA IN 80 TRAINS

A BOOK BY MONISHA RAJESH

HAUNTED INDIA

A BOOK BY CHANDAN SINHA

WHEN THE ROAD BECKONS

A BOOK BY RAVI MANORAM

What is Artificial Intelligence ? 4 types of Artificial Intelligence ? Advantages and Disadvantages of Artificial Intelligence?

Artificial Intelligence

Artificial intelligence (AI) is a computer system which does the work like human intelligence. AI have all the qualities better than a human brain. If you have any doubts or you want to correct something or you want to correct something AI is there for you to help. Humans have made artificial intelligence in such a manner that they know everything better than you. If you have any problem you just have to use it and your problem will be solved.

4 types of Artificial Intelligence

* Limited memory – Limited memory artificial intelligence has a memory so they can use past experiences to make future decisions.

* Reactive machines – These AI systems do have not any memory and they can do only specific tasks. These AI can give predictions but as they don’t have any memory so they can’t inform future decisions.

* Self-awareness – These types of AI systems have a sense of self. They only know their current state.

* Theory of mind – Theory of mind is a psychological term. These AI systems understand emotions. They can predict the behaviour of humans.

Advantages and Disadvantages of Artificial Intelligence

Advantages

* Less time consuming

* Can get instant results

* AI-powered virtual agents are always available

* 24/7 you can use it

Disadvantages

* It’s expensive

* It requires deep knowledge

* It only knows which they show to you

* Lack of ability

Artificial intelligence (AI) have both good and bad quality for you all. So whenever you choose an AI system make sure to research and get a better AI system.

I hope this article will be helpful.

Artificial intelligence

what is Artificial intelligence? it is a part of computer science that finds human intelligence in machines .it is basically a technology that enables the computers for showing intelligence like humans. it includes reasoning, decision-making, and learning.

the main motive of AI is to reduce the work of humans’ dependency on specialized takes with the help of advanced computer-based operations.

benefits of Artificial intelligence

help in forecasting:

AI works on data analysis and makes predictions through data and information it occupies which gives benefits to many businesses for planning their sales and stock for the future.

keep connecting with the audience:

AI helps in keep connecting with the audience through the help of emails, online chat, social media, and many more.it reduces the traditional method of conversation and keeps engaged with users if any user has any query then it can immediately ask for online help assistance .

real-time assistance:

there are many businesses in which there is a need to constantly update the information to users for instance airline business where the user wants to get information about tickets, weather climate so it can make up their mind so in this scenario AI helps.

Applications of AI :

Gaming:

Ai plays a very important role in playing games like poker, and chess where machines think about a large no of possible positions as per its heuristic knowledge.

the natural language

it is possible to talk with a computer that understands natural language.

Top 10 most popular sports in India

As we all know sports is essential part of any country. Every country has its own national sports and India’s national sports game is hockey 🏑. There are many sports which are not popular right now but hope so it will be become popular after sometime in the future. Now let’s see top 10 most popular sports which is famous in India.

1. Cricket

Cricket is the most popular sport in India. The Board of Control for Cricket in India is the worldwide pioneer when it comes to profits in the world of Cricket. India has some fabulous cricketers like Kapil Dev, Rohit Sharma Sunil Gavaskar, Virat Kohli, and Sachin Tendulkar.

Every child in India once wants to play cricket in his life. Every young wants to join Indian cricket team by this you can imagine how much cricket gain popularity in India.

2. Football

Soccer or football is the second most favorite sport in India. However, the Indian national football team does not have much achievement at the global level, and the Indian national football team is on 96th rank in FIFA rankings.

Who don’t know about Sunil Chhetri , the captain is of Indian football team . Because of his efforts and support India gain a name in the terms of football all over the world.

3. Hockey

Hockey is the national sports of India.India has achieved 8 gold, one silver, and two bronze medals, more than any other team in the world. India gain a name in the field of hockey because of their hockey men’s team.

They also registered their victory at the world cup tournament 1975 Kuala Lumpur, Malaysia. Lately, at the 2018 Asian Games, the Indian Women’s team has won the silver medal. Furthermore, the Men’s team has also worked to get the bronze medal at the tournament.

4. Badminton

In India mostly girls wants to play badminton and they earn name and fame by playing this . This is 2nd most played sports in India . Saina Nehwal who is known for the playing badminton for the country. She ranked 2nd in the world in 2010.Prakash Padukone and Pullela Gopichand, both achieved the All England Open in 1980 and 2001 respectively. However, Saina is not alone an Indian badminton player who won an Olympic medal as P. V. Sindhu achieved the Olympic silver in 2016. Saina achieved the bronze medal at the 2012 Olympics.

5. Tennis

Sania Mirza and Rohan Bopanna are the real motivation for Indian youth following tennis. I don’t know whether they play well in single but they played well in double and in mix games .

Indian Tennis players have received pretty good spots in international tournaments in the last few years.

6. Chess

Chess becomes the most popular sports in India for especially past two decades due to chess Grandmaster and former World Champion Viswanathan Anand.

Vishwanathan Anand play chess at international level . He is inspiration of many of the young youth of the country .

The All India Chess Federation is the governing body for chess in India. Additionally, players like Harikrishna Pentala and Vidit Santosh Gujrathi has recently won pretty good spots in the 2020 FIDE ranking.

7. Motor sports

As I don’t know much about motor sports but i wish it will become more population and seen as a international level sport.

Motorsport has achieved a lot of popularity in India in modern times. Though it is not very common for India to take part in the game, it has a huge fan following. Formula One has taken off in the nation in the past few years, with the first-ever Indian Formula One driver competing in 2005 and the first-ever Formula One Indian Grand Prix in 2011. India has one of the best Grand Prix circuits, the Buddh International Circuit, in Greater Noida.

8. Wrestling

Wrestling is one of the most-watched sports in India, and youngsters in India are a huge fan of wrestling. WWE has pushed The Great Khali, an Indian police officer turned professional wrestler, to draw Indian audiences’ attention.

Recently in 2018, the Indian team has achieved two gold medals and a bronze at the Asian Games.

9. Table tennis

Table tennis is a famous indoor sport in India that has caught on in states like West Bengal and Tamil Nadu. The Table Tennis Federation of India is the official sports body to manage table tennis in India. India’s Sharath Kamal has been ranked 43rd in the world as of 2017. Also, the Indian team has recently won two bronze medals in the 2018 Asian Games at Jakarta.

10. Basketball

Basketball in India is played mostly in schools, colleges, and universities. Furthermore, there is significant support for the game among the younger generation. Basketball in India is played by both men and women of all ages and abilities and, Indian Basketball follows FIBA International Basketball Federation rules for organizing basketball tournaments.

Globalization and it's effects

Globalization

Globalization refers to the spread of the flow of financial products, goods, technology, information, and jobs across national borders and cultures. In economic terms, it describes an interdependence of nations around the globe fostered through free trade .

Globalization is always important for any of the country because every country need to grow financially as well as in other matters also . Now people are aware of this process and tend to increase their knowledge about globalization basically it is beneficial for the country’s people as well as for the country.

Benefits of globalisation

1. Socially, it leads to greater interaction among various populations.

2. Culturally, globalization represents the exchange of ideas, values, and artistic expression among cultures.

3. Globalization also represents a trend toward the development of a single world culture.

4. Politically, globalization has shifted attention to intergovernmental organizations like the United Nations (UN) and the World Trade Organization (WTO).

5..Legally, globalization has altered how international law is created and enforced.

Effects of globalisation

Positive effects of globalisation

1. Foreign Direct Investment

Foreign direct investment (FDI) tends to grow at a much greater rate than world trade does. This can help to boost technology transfer, industrial restructuring, and the growth of global companies.

2. Technological Innovation

Increased competition helps inspire new technology development. The growth in FDI helps improve economic output by making processes more efficient.

3. Economies of Scale

Increased global trade enables large companies to realize economies of scale. This reduces costs and prices, which in turn supports further growth. However, this can hurt many small businesses trying to compete at home.

Negative effects of globalisation

1. Interdependence

Interdependence between nations can cause local or global instability. This occurs if local economic fluctuations end up impacting a large number of countries relying on them.5 For example, in 2020, Ukraine was the fifth larger exporter of wheat. When Russia invaded the country, it threatened food supply chains for countries like Pakistan, Lebanon, and Vietnam that import Ukranian wheat.6

2. National Sovereignty

Some see the rise of nation-states, global firms, and other international organizations as a threat to sovereignty. Ultimately, this could cause some leaders to become nationalistic.7

Two prominent examples of the rise of nationalism as a pushback to globalism include the 2016 election of Donald Trump in the U.S. and the British vote to leave the European Union (known as “Brexit”). These events contributed to the anti-globalization movement and stoked anti-immigration sentiments.

3. Equity Distribution

The pros of globalization can be unfairly skewed toward rich nations or individuals, creating greater economic inequalities.8 For example, in the wake of NAFTA, the average net weekly pay for maquila workers was $55.77 in 1998—less than $2 more than the average cost for basic needs in the maquiladora trade zone.9

4. Protectionism Through Tariffs

The 2008 economic crisis led many politicians to question the merits of globalization. In 2007, worldwide capital inflows accounted for more than 20% of the world’s GDP. By 2019, this figure fell to less than 5%.11

The U.S. and Europe introduced new banking regulations that limited capital flows. Many countries put in place tariffs to protect vital industries at home. In the 1990s, the U.S. placed a 127% tariff on Chinese paper clips.12 And Japan has levied tariffs on imported rice as high as 778%.13

5. Future Outlook

Some economists suggest that businesses are not investing across borders to build capital infrastructure. They argue that companies seek countries with low taxes. Some form of globalization may be inevitable in the long run, but the historic bumps spurred by economic crises suggest that change is the only constant.

Electronic Media Change the Tradition of Communication

Electronic media is a boon to mankind. It helps to get the information more appropriately. Earlier, print media was very popular and used to deliver information about the current happening the next day. You can read about the event but can’t see the actual happening but electronic media provide all kinds of information in real-time. You can get the visual of the event. After the emergence of electronic media, most people shift from print media. Electronic media make the communication process easy and fast.

Most people today have television sets, radios, and Internet access which are sustainable, eco-friendly, and cost-effective forms of communication. It is the kind of media that requires an electric connection to access it. It includes television, radio, and new-age media, like the Internet, computers, telephones, etc.

Television

Television is the audio-visual medium of communication and it is an important communication device as it holds the attention of the audience. For many people, it is impossible to imagine a life without their television sets, news and soap operas become part of their life. Television has become an advertising hub where advertisers are ready to spend huge amounts for an ad of a few seconds, especially for programs with high viewership.

Radio

Radio has a significant reach. Advertising on the radio with jingles and phrases is a tried and tested means of communication. The radio lost its popularity with the emergence of television. But today, it remains one of the favorite means of electronic communication. It is an interactive means of communication with all dial-in programs which allows the listeners to feature on the radio. Still, in a lot of rural areas, the radio is the only means of communication because most people are illiterate to read the newspaper and can’t afford the television.

New Age Media

With the advent of the Internet, we are now enjoying the benefits of high-technology mass media which are not only faster than the old school mass media, but also have a wider range. Mobile phones, computers, and Internet are referred to as the new-age media. The Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others, which are booming today. The Internet has also started social networking sites, which have redefined mass communication altogether. Social networking Sites, like Facebook, Twitter, and YouTube have made communication more entertaining, interesting, and easier.

Electronic media becomes the first choice of a lot of people nowadays. They can get the benefit of newspaper and radio on one platform. We can get in touch with our loved ones at any time. It makes communication as easy as no one had expected it in past years. Now we have easy access to everything just one click away.

Role of Branding and Marketing in a Company

We have always heard two words in the business field- Branding and Marketing. Marketing is a tool and strategy which help to promote your company and its product and services. It helps to connect with the customers so that they can buy the goods and services sold by the company. On the other hand, branding is the process of creating a strong and good perception of the company with the help of the logo, design, theme, and goals of the company. It helps to make you special and different from other companies.

Difference between the Branding and Marketing

Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.

How they are effective for the development of the company?

Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers.

If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.

Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.

What is Database Management ?

What is Database Management?

Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.

A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.

the ultimate guide to database management!

the ultimate guide to database management

What is database management? it is basically a computer program that is designed to store structured data and operate functions as per the demands of the users. the top example of a database is banking where all the transactions performed by the bank are controlled and tracked by this software.

there are four types of software:

Network database:

when the details of different members can be attached to different owners and vice-versa is called to the network database.

Hierarchical database:

when the data keep in form of records and attach links to each other is called a hierarchical database.

Relational database:

when we record data in form of a table that comprises rows and columns and keeps the data in the relevant field.

object-oriented database:

the information is recorded as objects and connects different possible connections made in two or more objects.

Benefits of database management system:

it allows the multi-user to access the same file at the same time which makes it efficient.

there is a backup function in a database that gives a surety of data safety.

a single is capable of controlling the entire database which reduces duplicity of data and makes it reliable.

as in a database, data is organized in the form of tables which make the data simple for understanding and convenient.

key issues in DBMS:

Scalability:

everyone wants results speedily as they can not wait but DBMS shows result slows so there is always a question of how to scale up it by enhancing its storage capacity or memory or buying a new CPU or using different machines so there is an issue which is still not solved.

security:

As we know there is tight security in form of authorization in the database but still, it is not too hard for bad guys to breach it and make use of it so still, there is a doubt about the privacy of data.

expensive :

As DBMS is not something that ordinary people can use or understand its functioning so it needs experts who are rare in numbers and expensive so it’s not a cup of tea for all businesses to make use of it.