Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.
Financial literacy is the ability to understand and effectively use various financial skills, including personal financial management, budgeting, and investing. Financial literacy is the foundation of your relationship with money, and it is a lifelong journey of learning. The earlier you start, the better off you will be, because education is the key to success when it comes to money.
Read on to discover how you can become financially literate and able to navigate the challenging but critical waters of personal finance. And when you have educated yourself, try to pass your knowledge on to your family and friends. Many people find money matters intimidating, but they don’t have to be, so spread the news by example.
Understanding Financial Literacy
In recent decades financial products and services have become increasingly widespread throughout society. Whereas earlier generations of Americans may have purchased goods primarily in cash, today various credit products are popular, such as credit and debit cards and electronic transfers. Indeed, a 2019 survey from the Federal Reserve Bank of San Francisco showed that consumers preferred cash payments in only 22% of transactions, favoring debit cards for 42% and credit cards for 29%.
Other products, such as mortgages, student loans, health insurance, and self-directed accounts, have also grown in importance. This has made it even more imperative for individuals to understand how to use them responsibly. Although there are many skills that might fall under the umbrella of financial literacy, popular examples include household budgeting, learning how to manage and pay off debts, and evaluating the tradeoffs between different credit and investment products. These skills often require at least a working knowledge of key financial concepts, such as compound interest and the time value of money. Given the importance of finance in modern society, lacking financial literacy can be very damaging to an individual’s long-term financial success.
Being financially illiterate can lead to a number of pitfalls, such as being more likely to accumulate unsustainable debt burdens, either through poor spending decisions or a lack of long-term preparation. This in turn can lead to poor credit, bankruptcy, housing foreclosure, and other negative consequences. Thankfully, there are now more resources than ever for those wishing to educate themselves about the world of finance. One such example is the government-sponsored Financial Literacy and Education Commission, which offers a range of free learning resources.
Strategies to Improve Your Financial Literacy Skills
Developing financial literacy to improve your personal finances involves learning and practicing a variety of skills related to budgeting, managing and paying off debts, and understanding credit and investment products. Here are several practical strategies to consider.
Create a Budget—Track how much money you receive each month against how much you spend in an Excel sheet, on paper, or with a budgeting app. Your budget should include income (paychecks, investments, alimony), fixed expenses (rent/mortgage payments, utilities, loan payments), discretionary spending (nonessentials such as eating out, shopping, and travel), and savings.
Pay Yourself First—To build savings, this reverse budgeting strategy involves choosing a savings goal (say, a down payment for a home), deciding how much you want to contribute toward it each month, and setting that amount aside before you divvy up the rest of your expenses.
Pay Bills Promptly—Stay on top of monthly bills, making sure that payments consistently arrive on time. Consider taking advantage of automatic debits from a checking account or bill-pay apps and sign up for payment reminders (by email, phone, or text).
Celebrities can influence the taste, preference and beliefs of the public. They can make powerful Influence in the minds of consumers about the product and services which they endorse. A popular face can communicate more than any advertisement using a model. It will lead to mass brand sale. Companies use stars to endorse any products and services like food, soft drinks, soaps, perfumes, hair oil, cosmetics, home appliances, mobile networks, mobile phones, electronic equipment, health products, automobile etc. Even political parties are influenced by the charisma of stars because of the magnetism of stars in the country. In the recent parliament election major political parties fielded a record number of stars from different constituencies around the country. South Indian star Nagma, Innocent and Suresh Gopi from Malayalam industry, Anitha Prathap from media competed in election.
Factors of successful celebrity branding
1) Consistency and long-term Commitment
As with branding, companies should try to maintain consistency between the endorser and the brand to establish a strong personality and identity. More importantly, companies should view celebrity endorsements as long-term strategic decisions affecting the brand. A global must respect local needs, wants, and tastes while endorsing.
2) Prerequisites to Selecting Celebrities
Before signing on celebrities to endorse their brands, companies need to ensure that they meet three basic prerequisites, namely the endorser should be attractive, have a positive image in society, and be perceived as having the necessary knowledge (although it might be difficult for a celebrity to meet all three prerequisites.
3) Celebrity-Brand match
Companies should ensure a match between the brand being endorsed and the endorser so that the endorsements are able to strongly influence the thought process of consumers and create a positive perception of the brand. Tiger Woods endorsing the Buick brand makes no sense at all. There is just no believability that Tiger is dying to drive a Buick. And without believability celebrity endorsement is worthless.
4) Constant monitoring
Companies should monitor the behavior, conduct and public image of the endorser continuously to minimize any potential negative publicity.
5) Selecting Unique Endorsers
Great brands represent great ideas. These brands express the uniqueness of position to all internal and external audiences. Companies should try to bring on board those celebrities who do not endorse competitors’ products or other quite different products, so that there is a clear transfer of personality and identity between the endorser and the brand. The controversy related to the endorser’s personal or professional life must hamper the associated brand image. Kobe Bryant’s family-friendly endorsement deals with Nutella and McDonald’s came to a quick end after he was accused of rape.
6) Timing
As celebrities command a high price tag, companies should be on the constant lookout for emerging celebrities who show some promise and potential and sign them on in their formative years.
The benefits of celebrity branding
Attracts the attention: Celebrity ensures attention by breaking the clutter of ads and makes the brand more noticeable.
Establishes credibility: celebrities create a sense of trust for the brand among target audience. It will be more helpful to new products.
Associative benefit: When the celebrity prefers the product it helps to create a persuasion to the target audience. It creates a feeling that as the celebrity benefits from the brand the consumer will also benefit.
Psychographic connect: Stars are loved and respected by the public, so the advertisers use stars to capitalize the feeling to turn the fans towards their brand.
Demographic connect: Stars represent different demographic segments like age, gender, class, geography etc.
Mass Appeal: Stars have universal appeal can make interest among these masses.
Entrepreneurship can be defined as the recognition of opportunities and the use of creation of resources to implement innovative ideas for new, thoughtfully planed ventures. The essential characteristic of an entrepreneur is identifying the opportunity and elaborating that opportunity into a formal but it is also important to have an entry strategy while setting up a startup. So, today in this article we are going to learn the entry strategies and risk reduction strategies that are applied by every entrepreneur is explained clearly.
ENTREPRENEURIAL STRATEGIES:
Entrepreneurial strategy involves identifying and choosing among a set of distinct choices that define a company as it translates an idea into a meaningful value proposition. So, setting up a strategy clearly describes ” what not to do? ” that is, a strategy act as a back bone for an entrepreneurship. The four strategies that can be explored for an idea are as follows:
FUNDAMENTAL ENTREPRENEURIAL STRATEGIES
1 INTELLECTUAL PROPERTY STRATEGY:
Entrepreneurs who pursue intellectual property strategy for their ideas choose to invest in control over their underlying innovation in order to construct a value chain through collaboration with incumbent firms in industry to create value for the final end consumers.
This type of startups focuses on idea generation and development to avoid the cost of down stream, customer facing activities. because cooperation requires alignment with incumbent activities. Simply, the startup which use this strategy probably choose technological investments with existing systems.
2 DISRUPTION STRATEGY:
This type of strategy highlights about decision to compete directly with incumbents emphasizing commercialization of idea and rapid growth of market share rather than control on ideas of development. Disruption entrepreneur aims to redefine established value chain.
Therefore, a disruption startup chose the competition orientation against established firms in the industry by choosing to compete through execution. Disruption strategy founders will inevitably face threat of imitative competition from incumbents and new entrants alike because of choosing invest in execution than in getting control over their idea.
Even value chain strategy is also similar to the disruption strategy where entrepreneurs choose to invest in execution rather than control but the only difference is that, they create value with the cooperation of industry incumbents.
3 ARCHITECTURAL STRATEGY:
The final strategy in the entrepreneurial strategy framework is architectural strategy. Unlike the other type of strategies , architectural strategy is about architecting an entire new value chain in the market place rather than boosting the performance of an existing value chain.
This type of strategy requires entrepreneurs to figure out how to build a new and integrated value chain that delivers value to customers while also building an economic support by maintaining control over their idea as they compete directly against incumbents.
Architectural entrepreneurs establish competitive advantage through the traditional strategic approaches. Compared to other strategies, architectural strategy used entrepreneurs must be committed to their vision and plan.
RISK REDUCTION STRATEGIES:
The situation that threatens the capability of the startup or a company to achieve its financial goals is considered as a risk to the business. There may be ma strategies in order to manage and reduce the financial loss to the company. The three type of risk reduction strategies are as follows:
1 NARROW SCOPE STRATEGY: Narrow-scope strategy offers a small product range to a small number of customer groups to satisfy a particular need. The narrow scope can reduce the risk that the firm will face competition with larger firms. A narrow-scope strategy is vulnerable to the risk that market demand does not materialize as expected. Having a narrow-scope strategy is like putting all your eggs in one basket that is, it reduces some competition-related risks but also increases the risks associated with market uncertainties.
2 BROAD SCOPE STRATEGY: Broad scope strategy highlights portfolio approach dealing with uncertainties about attractiveness of different market segments. By offering a range of products the entrepreneur gains knowledge on whole market through a process of trial and error. A broad-scope strategy reduces risks from market uncertainties, but it increases the exposure of competition. When the risk of competition is great and market uncertainties are minimal, a narrow-scope strategy is more effective at reducing risk but when a new firm entered into market with same sort of creation then, a broad-scope strategy reduces the major risk of uncertainties over customer preferences.
3 IMITATION STRATEGY: Imitation strategy copy’s the best practices of other firms in order to minimize the risk of downside loss associated with new entry in to the market. An imitation strategy has the potential of reducing the entrepreneur’s costs associated with R&D and also reduces the customer uncertainty over the firm. Imitation strategy makes the new entry to look legitimate from day one onwards. This imitation strategy is also known as me too strategy.
A Business refers to a set of organised activities for production and exchange of goods and services, with an objective to earn profits.
It includes several services to complete the process for managing business enterprise.
There are certain important services that are rendered outside the business to enable the enterprise perform its primary functions smoothly.
These services include financial services , advertising services , customer support services , etc.
Services done through specialised agencies outside the business enterprise are known as outsourcing of services .
This practice is called Business Process Outsourcing (BPO ) .
Outsourcing means getting an external source service rather than an internal source of the enterprise.
Hence , instead of setting up it’s own department business enterprise outsource it from other external specialised agencies.
A business enterprise prefers to outsource those services that are specialised in nature and performed on a regular basis. These services include accounting data processing, content development , customer care , customer contact , legal services , repair work , advertising services, fittings , employment of employees , training of employees, payroll accounting,etc.
The outside company, the service provider or a third-party provider, arranges for its own system of labour and technical activities to perform the tasks or services by the hired company .
In today’s competitive environment ,the main focus is to concentrate on core specialization and core – competency areas and outsource the rest activities.
The main intention of outsourcing service is that the business enterprise can concentrate on its core areas of competence and leave the additional work to be outsourced . Outsourcing of services is preferred for better quality and economy .As a result a business enterprise can focus its core task through the front office and leave the rest work meant for the outsourcing.
Business enterprises often outsource as a way to lower costs, improve efficiencies and gain speed . The benefit underlying this service is that because the third-party provider focuses on that particular task, it is able to do it better, faster and cheaper than the hiring company could.
Given such benefits, companies often decide to outsource supporting functions within their businesses so they can focus their resources more specifically on their core competencies, thereby helping them gain competitive advantages in the market. ___________________________________________
Concept of BPO and KPO
Business Process Outsourcing (BPO ) :-
BPO involves contacting external agencies for performing specific business functions .
Services like call centre jobs meant for customers , contact and payroll preparation , accounting services , courier services , advertising services , customer related services , etc. are some BPO jobs .
BPO job is often divided into two categories
• Bank office outsourcing which includes internal business functions such as billing , purchasing etc.
• Front office Outsourcing which includes customer related services such as marketing , technical support etc.
Broadly there are a few different types of BPO based on the distance between the two members of the relationship. These types are:
On – shoring :- . Relocating work or services to lower-cost locations in the company’s own country.
Off-shoring:- Relocating work or services to third-party providers overseas.
Near-shoring:- . Relocating work or services to people in nearby, often bordering regions and countries
BPO helps the company to focus on its core competencies without being burdened with routine activities. It helps in increasing the speed of various business processes and allows business enterprises to retain their entrepreneurial speed and agility .
Knowledge Process Outsourcing ( KPO ) :-
KPO stands for knowledge process outsourcing. Outsourcing of knowledge results in the emergence of a new business activity known as KPO .
Knowledge process is a high value added process that depends on the skills , knowledge and experience of the people carrying out various activities .
KPO calls for application of highly specialised knowledge .
India still maintains the competitive advantage for providing the most cost – effective and high quantity manpower . KPO derives its strength from the depth of knowledge , experience and judgement factor.
The scope of KPO is vast and it covers information technology (IT) enabled services ,legal processes , intellectual property patent related services , engineering services , web development application , CAD / CAM applications , business research analytics ,legal research , clinical research , publishing market research, etc .
Advantagesof Outsourcing :-
• Getting good quality services :- A business enterprise cannot be expected to have specialization in all activities . As a result , the need for outsourcing services is generally necessary. Expert advice from outside agencies facilitates success of the business.
• Concentrating on core activities :- Outsourcing ensures overall better performance of the business enterprise as it can concentrate on core activities of its strength and competence . This has a positive effect on the quantity of service.
• Avoiding Labour Trouble :- Outsourcing reduces the employee related problems as the agencies include their own staff which are not included as enterprise staff .
• Cost effective Services :- Sometimes , it is economical to outsource some services instead of maintaining a separate department for it which may cost more than expected budget and leads to increase in cost production.
• Avoiding Fixed Investment :- Instead of investing for a separate department a business enterprise gets service from outsourcing . This results in investment savings which can be used for profiting business .
Hence , outsourcing has been viewed as a way to lower costs and gain efficiencies, it is increasingly becoming a strategic tool for companies.
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Disadvantages of Outsourcing .
There are certain Disadvantages that come along with outsourcing .
Disadvantages such as ,
• Outsourcing Supplier No Longer Able To Supply the service to the Business enterprise which can cause emergency problems .
•. Confidentiality Risk that a business enterprise takes when it selects the option of Outsourcing .
• By giving away a function of business to an outsource the enterprise gains the advantage of having an expert for the service but loses control over that particular function .
• The service may Be more costly than actually expected causing an increase in cost of production.
• Maintaining and securing a trusted relationship is essential in outsourcing efforts and is more complex than establishing service levels and relationships.
Despite disadvantages , outsourcing is opted by my many business enterprises .
The disadvantages or problems could be avoided by having a trusteeship outsourcing contract and by examining service level agreements, timeframes , rewards, and regular review strategies .
What is communication? What do you understand by communication skills? Why it is important to have a communication?
Imagine your life with being able to communicate your thoughts. You will feel frustrated because, in that situation you won’t be able to convey your thoughts, share your idea and express your emotions.
Just saying something is not enough. Unless what you have said has made an impact, there has been no successful communication.
Excellent communication skills are important and will take you far in life. From your professional ambitions, to your personal goals, communication skills play an important role in each. Therefore, its importance cannot be stressed enough. However, there are many people who struggle with communication. There could be many reasons behind it. But one need not worry as communication skills can be worked upon.
Being able to communicate effectively is one of the most important life skills to learn. Communication is defined as transferring information to produce greater understanding. It can be done vocally, through written media, visually or non-verbally. All of these means of communication are essential Soft Skills that are vital for a successful Career.
Communication plays a vital role in human life. It helps facilitate the exchange of information and knowledge, and develop relationships with others. Therefore, the importance of communication skills in our day-to-day life cannot be underestimated.
Communication skills are the abilities you use when giving and receiving different types of information.
Communication skills can be defined as the skills used in practical life, whereby a person conveys ideas, concepts, or information to others. Another person, in turn, responds to that message according to his understanding of it.
Communication skills play a major role in promoting the individual, whether when applying for a job, qualifying for a specific program that depends on competition between him and others, entering one of the elections, proposing to a girl, or sending a meaningful message, etc.
Having strong communication skills aids in all aspects of life – from professional life to personal life and everything that falls in between. From a business standpoint, all transactions result from communication. Good communication skills are essential to allow others and yourself to understand information more accurately and quickly.
In contrast, poor communication skills lead to frequent misunderstanding and frustration. In a 2016 LinkedIn survey conducted in the United States, communication topped the list of the most sought-after soft skills among employers.
Communication skills have become one of the basic requirements for personal and institutional development.
Well-developed communication skills are essential for a child’s academic success and successful future career. At all levels of education, students should be able to communicate effectively.
Communication skills are an essential leadership function and a major characteristic of a good leader.
Communication skills and effective leadership styles are closely intertwined. Lack of communication skills can make team members uncomfortable and unenthusiastic about their work while good communication skills help a team work together to achieve the desired goals.
Communication skills are also very important in business. They can help foster a good working relationship between you and your employees, which in turn can improve morale and efficiency.
Communication skills help you develop meaningful relationships with subordinates, change their attitudes, raise their spirits, and seek their cooperation.
General knowledge is very important in everyone’s life. The person without the knowledge is like the bird without the wings. It is very important to know what is happening across the world. So, it is very important to attain the general knowledge. To grab general knowlede, an individual must follow some of the techniques like reading books, articles, magazines, newspapers etc.
The newspaper consists of all the important things like the business purposes, sports, entertainment, some interesting puzzles, Hindi habits, food recipes, Current affairs etc.
Reading newspaper is an important thing because whenever an individual comes across a motivational thing, he or she will be motivated and focuses on the particular aspect. The individual will get to know the current affairs. The person will get a good grip on the general knowledge. solving puzzles improves the skills of the person. Reading about the healthy habits in the newspaper makes the individual to go for good and healthier meals.
Reading newspaper is very important because gives the chance to know what is happening around us. Early in the morning or evening whatever the time maybe, sparing at least 10 to 15 minutes of time on newspaper is a very good habit that an individual can develop.
The newspaper consists of all the important things like the business purposes, sports, entertainment, some interesting puzzles, Hindi habits, food recipes, Current affairs etc.
In one of the other way the individual develops good habits and focuses more on what they are trying to do.
Individual Differences :
Intelligence :
High scores on tests of general knowledge tend to also score highly on intelligence tests. IQ has been found to robustly predict general knowledge scores even after accounting for difference in age, and five factor model personality tarits. However, many general knowledge tests are designed to create a normal distribution of answers, creating a bell shaped curve.
General knowledge is also moderately associated with verbal ability, though only weakly or not at all with numerical and spatial ability. As with crystallized intelligence, general knowledge has been found to increase with age.
Long term semantic memory :
General knowledge is stored as semantic memory. Most semantic memory is preserved through old age, though there are deficts in retrieval of certain specific words correlated with aging. In addition, stress or various emotional levels can negatively affect semantic nemory retrieval.
Personality :
People high in general knowledge tend to highly open to new experiences and in typical intellectual engagement. The relationship between openness to experieñce and general knowledge remains robust even when IQ is taken into account. People high in openness may be more motivated to engage in intellectual pursuits that increase their knowledge. Relationships between general knowledge and other five factor model traits tend to be weak and inconsistent. Though one study found that extraversion and neutroticism were negatively correlated with general knowledge, others found that they were unrelated.
Predictor of achievement :
A number of studies have assesses whether performance on a general knowledge test can predict achievement in particular areas, namely in academics, proofreading and creativity.
Academic achievement :
General knowledge has been found to predict exam results in a study of Britush schoolchildren. The study examined congnitive ability and personality predictors of exam performance and found that general knowledge was positively correlated with GCSE english, mathematics, and overall exam results. General knowledge test scores presicted exam results, even after controlling for IQ, five factor model personality traits, and learning styles.
Proofreading :
General knowledge has been found to robustly predict proofreading skills in univeristy students. A study found that proofreading had a larger correlation with general knowledge than with general intelligence, verbal reasoning, or openness to experience. In a multiple regression analysis using general knowledge, general intelligence, verbal reasoning, five factor personality traits, amd learning styles as predictors, only general knowledge was a significant predictor.
Creativity
General knowledge has been found to have weak associations with measures of creativity. In a study examining contributions of personality and intelligence to creativity, general knowledge was positively correlated with tests of divergent thinking, but was unrelated to a bigraphical measure of creative achievemnet, self- rated creativity, or a composite measure of creativity. The realtionship between general knowledge and divergent thinking became non- significant when controlling for fluid intelleigence.
Game shows and Quizzes :
Many game shows use general knowledge questions for entertainment purpose. Game shows such as who wants to be a Millionarie? and fiteen to one centre their questions on general knowledge, while other shows focus questions more on specific subjects. Some show ask questions both on specific subjects and on general knowledge .
McLaren F1 was the fastest production car for 12 straight years from 1993 to 2005. At the time of its unveiling, McLaren F1 was an engineering marvel with numerous pioneering technological innovations. It was designed by the legendary designer and engineer Gordon Murray.
McLaren F1 Rear
It was the first road production car to be fully built carbon fiber. The entire Carbon fiber monocoque weighs just fewer than 220 pounds and 5000 pieces of carbon fiber pieces were used to mold the final frame. This gives it double the strength of steel but it makes it five times lighter than traditional frames.
The car has a central seating position which is unique to this car. While developing McLaren F1, Gordon Murray drove and tested all the contemporary supercars of that time and he realized that their three-pedal boxes were somewhat offset. So He wanted to eliminate that. To solve this problem he placed the seat in the central driving position similar to a traditional F1 racing car. The central position also helps in increasing the visibility of the driver.
It has a naturally aspirated 6.1-liter V12 engine, but initially, McLaren has asked Honda to supply an engine for them as they were also the supplier for their F1 racing team at that time. But Honda didn’t follow the specification stated by Gordon Murray. Later they asked BMW to supply them with the engine of their car. BMW had to make a new engine as per the specification and the final results were incredible. The Engine is called BMW Motorsport S70/2
The engine possesses extremely efficient heads. It also has continuous variable inlet valve timing and an emission-control system and four catalytic converters with ‘Lambda’ exhaust gas analysis control. Even with a 6064 CC displacement and a power output excess of 550bhp, the engine is quite efficient. The engine created so much heat that it had to be covered with a good heat deflecting material and to solve that problem the engine bay was covered with 16 grams of gold foil.
On 31 March 1998, Andy Wallace drove the McLaren F1 XP5 prototype at Volkswagen’s test track in Ehra-Lessen, Germany, and broke the record created by McLaren F1 itself in 1993. The car reached the top speed of 391 kilometers per hour or 243 Miles per hour. As of today, the F1 remains the fastest naturally aspirated production car in the world.
The car had a limited production of 106. Of those only 64 of them were road-going cars and 28 of them were racecars and the remaining of them were prototypes and special editions like the LM and longtail version. Rowan Atkinson (Mr. Bean) was for one period the owner of McLaren F1 as well.
Back in 1993, a brand-new McLaren F1 cost £540,000. In today’s money it would be approximately 1.1 million pounds but due to the rarity and the special status and engineering feat of the car. McLaren F1 has steadily climbed in value since then. As of today a McLaren F1 costs around £16 million and special versions can fetch even more. This car has also stood the test of time in its design, engineering, and craftsmanship.
When a query performed on Google implies local results should be shown, the search engine populates a map pack of 3 local results. The map pack has many other names, including “local pack,” or the “Google 3-pack.”
If you own or operate a business that caters to your local community, chances are you qualify to get a Google My Business listing. A quality Google My Business listing can get you one step closer to being added to a local pack.
In this guide, we’ll explore the best way to add your business on Google My Business and offer some tips to increase your local rankings.
Back in March 2021, Google noted that there are more than 2 billion visits to local websites each month. That’s a lot of website traffic.
If you’re a small business owner, your #1 driver of new business is likely going to be referrals.
Referrals are great!
But, even with a referral, most people will still Google your business name to learn more about your business, read reviews, etc — before even contacting you.
What happens when I perform a search on Google for “Cowboy Dinner Tree?”
The right-panel is generated by Google’s Knowledge Graph, but most of the data being populated here is sourced from Google My Business.
Now, what’s interesting about Cowboy Dinner Tree’s GMB listening is they don’t even have ownership of it. It isn’t owned by anyone.
Same with their Yelp, Facebook, etc. Even their website is very web 1.0.
How do they have a Google My Business listing if it isn’t claimed?
Google will automatically create one based on data they collect about businesses (entities). Keep this in mind as we get into the process of creating your own Google My Business listing.
Back to the benefits of owning your Google My Business listing.
You, the owner of your business, can provide the most accurate information about your business and have it displayed when someone does a search for your business on Google.
One of the other major benefits to claiming your Google My Business listing is that some simple optimizations and ongoing activities can help your chances of getting new business from organic search for free.Increase Your Visibilitywith the Listing Management ToolTry for Free →
How to add your business to Google My Business
You’ll have about 3 different scenarios to choose from:
Brand new business: Select Scenario 1 if your business is less than 6 months old.
Listing exists, unclaimed: If your business has been around longer than 6 months, start with Scenario 2 (but you may end up back at Scenario 1).
Listing exists, claimed: If you claimed your listing some time ago but don’t remember the login, the email is no longer active, or another person owns your listing, go with Scenario 3.
Scenario 1: Brand new business
Congratulations! Let’s get you on the path to getting you a Google My Business listing.
Step 2: Sign in to a gmail account that you own. This is important: remember what email address you are using here. This gmail account will be the Primary owner of the listing. Write it down on a post-it or take a screenshot if you need to.
Step 3: Once you have signed in, you’ll get taken to a page like the one below. Click on the Get Started button.
Step 4: Start typing in the name of your business. Google My Business will attempt to locate a listing but since your business is new, you likely don’t have one yet. When you spot the option to “create a business with this name,” click it, then click on Next.
Step 5: Now we need to choose a Business category that best matches your business. For our example, coffee shops are the best matching category. If there are multiple categories that match your business, you’ll be able to add additional categories after your listing has been verified. Once you’ve chosen your category, click Next.
Step 6: Your next move depends on what type of business you operate. If your business is a brick and mortar, then the answer is yes. If you are a service provider (you go to your customers) and don’t have a physical storefront with signage then you will select no. If you are a service provider AND have a physical storefront with signage, then choose yes. Once you’ve made your choice, click Next.
Step 7: Enter your address, then click Next if you answered yes in the previous step. If you chose no in the previous step, you will be asked to enter your service area. Once finished, click Next.
Step 8: If you are displaying your address, you might be asked to point to the exact spot where your business is located. Once finished, click Next. If you are not showing your address, you will be asked to provide your business phone number and website.
Step 9: If you’re showing your address, you’ll be asked if you also serve customers outside of your location. If you are not showing your address, you’ll be asked if you want to get updates and recommendations from Google. Choose your answer, then click Next.
Step 10: If you’re showing your address, you’ll be asked to add your phone number and website. If you are not showing your address, skip to Step 10. Once you’ve added your website address and phone number, click Next.
Step 11: Time to finish and start the verification process! Select “Finish.”
Step 12: If you are showing your address, you’ll be prompted to verify by postcard with an option to add a contact name. If you are hiding your address, you’ll be prompted to add an address for verification purposes. Your address will not be shown but is needed to verify your business.
Step 13: Once you receive the postcard (usually within 5 business days), log back into your listing to verify your listing.
Scenario 2: Listing exists, unclaimed
If your business has been around for at least 6 months, you might already have a Google My Business listing that was automatically created.
Go to Google Maps and perform a search for your business name. If a listing shows up and you see “Claim this business,” then claim it! If you see your listing and there’s a label that says ‘Manage this listing,” then head to Scenario 3.
If you have the option to claim the listing, you’re going to be asked to make sure the information is up to date, then you’ll go through the verification process.
Scenario 3: Listing exists, claimed
Maybe a former employee, an email address you don’t have access to anymore, or a former agency that claimed the listing on your behalf. Whatever the reason is, you don’t have access to your Google My Business listing.
Go to Google and perform a search for your business. Within the panel, you’ll see ‘Suggest an edit • Own this business?’ Select “own this business.”
Google will show the first 2 characters of the email address that owns the listing. Sometimes, this may spark your memory with the email address that you used years ago to claim the listing.
If you don’t know the email address, click on the Request Access button.
More often than not, you’re going to check the box to share your info with the current owners and managers of the listing.
For level of access, choose Ownership.
Your relationship to the business is likely going to be owner since you’re requesting ownership of the listing.
Provide your name and phone number, then submit.
After you submit the form, the current owner of the listing will get an email that asks them if the request is valid. You’ll also receive a confirmation email. Keep the confirmation email.
The current owner of the listing has 3 days to respond to your request. You can check the status of your request by clicking on the link within the confirmation email.
If your request is approved, you’ll get an email confirmation and can then start managing the profile.
If your request is denied, you’re going to need to contact Google My Business support via the Help Center.
Alternatively, you can get in touch with GMB Support on Twitter. It might take them a few days to respond, but they’ve been helpful in the past.
If the current listing owner does not respond within 3 days, you’ll get the option to claim the listing. Sign into g oogle.com/business and you should see an option to verify the listing.
Once you get access to the listing, the first thing you will want to do is make sure that anyone who should have access to the listing does. Since you are now the primary owner of the listing, you can add or remove users from having access.
Next Steps
Once you’ve created or updated your listing, be sure to stay on top of it! Listing management is an important part of ensuring the information around your business is useful and accurate.
Set a predetermined time to check in on your listing, try a few marketing strategies to connect with your audience, and keep an eye out for any user interactions with your listing. You can also use listing management tools to take the guesswork out of managing your listing.
As we all know that ” Linked in ” corporation is one of the leading networking website which functions on describing user created profiles with their work experience, education and training, skills, and a personal photo so that users can find jobs, people and business opportunities recommended by someone in one’s contact network. Users can save jobs that they would like to apply for. Users also have the ability to follow different companies.
In the above para we discussed about the working of linked in corporation with user provided data but we can understand it’s business marketing strategies and it’s growth from initial stage in a clear manner when we see linked in as a business model.
Linked in was found on may 5, 2003 at mountain view, California, US by Reid Hoffman. Initially the company started getting it’s financing through the help of venture capitalist company and later it struggled to get investors in IPO but at the year of 2011 LinkedIn priced its IPO at $45 per share giving the company valuation of $4.5 billion but at the year of 2016 Microsoft announced the valuation of LinkedIn for $196 per share which in all cash transaction valued as $26.2 billion and acquired the company.
CHALLENGES THAT ARE ACCEPTED BY LINKEDIN :
As a networking site the first and foremost challenge faced by LinkedIn is data encryption of user along with the data encryption LinkedIn should also concentrate on following terms:
PRIORITISING LINKEDIN GROUPS: LinkedIn contains many community groups with managers to share/discuss ideas for improving their work/business. So, they have to arrange the groups with out arising any type of ambiguity.
CONSTANTLY CHANGING THE WAY OF ADVERTISING : We get too many irrelevant ads when we use LinkedIn. Sometimes, getting non-sink advertisements also creates a negative impact on the site. So, that it should constantly change the patterns of presenting adds with new algorithms to avoid negative footprints on site.
ARTICULATING THE DORMANT PROFILES: LinkedIn says it’s growing, but there are many inactive accounts that should be removed after a reasonable period of time by keeping the active users accounts effectively and let inactive users go by the wayside.
MAKING LINKEDIN FROM “HAVE TO” TO “WANT TO” FOR BUSINESS PROFESSIONALS: Many people are on LinkedIn because they feel that they “have to” be there for expanding their network but very few professionals LOVE logging in to their LinkedIn. So, to attract more people on internet then LinkedIn must use competitive content on it’s pulse.
MARKETING STRATEGIES APPLIED BY LINKEDIN:
LinkedIn used Traditional marketing strategy at its initial stage of growth. LinkedIn approached it’s users through branding it’s company with chocolates. Similarly, LinkedIn adopted several marketing strategies on internet for improving it’s sustainability.
Most of the business organisations put a great deal of effort into creating the perfect website, and invest a significant portion of the marketing budget on curating the ultimate customer experience. So for that purpose LinkedIn has created virtual circle of influence by combining LinkedIn marketing and remarketing on your website. In order to attract efficient business professionals LinkedIn promoted paid marketing system which can afford a wide variety of ad formats and business targeting opportunities.
LinkedIn provides sponsored content, sponsored messaging, Text adds and Dynamic adds which are considered as native ads that will appear in the viewer’s LinkedIn feed and it tends to be customer centric with helping it’s customers on getting control over their business marketing.
Overview of the company
One of the main reason for it’s sustainable marketing growth is, LinkedIn seamlessly fills in the fields and provides you with information it already knows about your prospect. The up side of this capability is that it reduces the user’s submission time, and also diminishes their friction to signing up for whatever you are offering to the opposite person .It also target the customised accounts for the profile that is provided by user and also allows you to run account based marketing campaigns, powered by LinkedIn data.
Finally, LinkedIn is particularly well-suited for personal branding and which actively manages one’s image and unique value to position oneself for career opportunities. LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. LinkedIn’s constant adoption and application of new technologies and new strategies in market has improved it’s standards and sustainability in the competitive corporate field.
Must have heard this term often right? But do you really know what is service marketing all about? Keep reading to understand properly.
The term can be easily understood separately as the service refers to an act of performing something for someone in exchange for adequate consideration on the other hand marketing is a broader term but in simple word it means promotion. Collectively we can say that when a person or entity promotes services it offers to the various clients it can be known as service marketing which aims at providing the solutionsto the problems faced by the clients. Both the B2B (business-to-business) and B2C ( business-to-consumer) marketing is included in it.
Service Marketing have occupied a significant role in the market because service is something which can’t be seen or touched it can only be availed and experienced. The decision of the buyers in case of products is highly influenced by its quality but it is something different in case of services because the quality of service can be determined after it is availed by the customers. So it is required by the marketers to adopt those strategies that are highly attractive for the customers to induce them for availing a particular service.
Also these services can’t be resold or returned that means they are one time action and the manner it is availed at that time affects its future sale because if the goodwill of a particular service is not maintained then it will not be able to attract another more customers.
Examples: marketing of medical services, beauty parlours and spa, coaching centres , telecommunication etc
Service marketing is often confused with the term product marketing but it is important to know that both of them are different product marketing is the marketing of a tangible item that can be seen and touched whereas services are intangible.
If the proper service marketing strategies are adopted then it can leads to huge profit potential for a business and promote it to get more customers also.
Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. All these are the factors or elements that are mixed by the marketer in order to deal with the customers much better.
Peter Lynch is one of the most successful and top value investor of all time. He was a legendary fund manager who gave 29% returns to their investors for 13 years in a row. He wrote books on value investing , where he shared his investment lessons which he learned and used during his journey as an investor. He is one of the greatest value investor of all time. He is a firm believer that an average investor can also pick winning stocks as Wall Street professional with right research, patience , steady discipline and common sense.
Some of his investment principles are –
1. Invest in what you already know – “The worst thing you can do is invest in companies you know nothing about. Unfortunately buying stocks on ignorance is still a popular American pastime.” -Peter Lynch
People can perform well by investing in what they already know. For instance if a doctor wants to invest in banking sector (about which he know nothing) , he will not have that great return as compared to if he will invest in pharmaceutical companies ( as he already knew about drugs, healthcare sector and their companies)
“Invest in what you know. It leaves out the role of serious fundamental stock research. People buy a stock and they know nothing about it. That’s gambling and it’s not good.” -Peter Lynch
So, it’s better to choose the company whose products/services are either used by you or you are familier of the products/services of that company in some way or other. These knowledge will lead you to invest in better stocks .
2. Invest in companies not in stocks – “Look for small companies that are already profitable and have proven that their concept can be replicated. • Be suspicious of companies with growth rates of 50 to 100 percent a year”-Peter Lynch
Behind every stock there is a company. If companies will perform well, the stocks automatically will perform well. So, it’s important to know about the company, it’s business model. Choose a company whose fundamentals are strong. A company whose business model is so easy to understand that anyone can understand and run that company.
“Go for a business that any idiot can run – because sooner or later any idiot probably is going to be running it” -Peter Lynch
Know a companies management, it’s fundamentals and then ask yourself , “are you able to understand the mission and vision of the company? “ or “If you’ll be given the responsibility to run this company, will you be able to run the company? “
If the answers to the above questions are a YES then it’ll be great to invest in that company.
So always remember that you have to invest in a company and not in a single stock.
“Behind every stock is a company. Find out what it’s doing.” -Peter Lynch
“Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.”
3. Don’t take unnecessary risks. Take calculated risks – You don’t have to take risks which you can’t bear. Only take calculated risks.
Let’s say, you have $10 dollar, maybe if you will lost this, you won’t regret. But what if you lost $100 or $1000! Always buy stocks of the amount if you lose won’t regret. You are not required to put all your money in market and risk all that money. Instead put only that amount which if you lose won’t make you regret of investing.
Also, invest only the amount you will not need ever back in your life
4. Peter Lynch said that the most important thing that keep in mind while investing is : know why you own it.
“ You have to know what you own ,and why are you own it .” -Petrr Lynch
It sounds simple but it is not . He said when I asked most people they just don’t know why they own a stock . 80% of investors have no answer to this question .
They maybe hear some tip from anywhere and put their money at risk and when they lose it they blame institutions .
First you have to know the reason . Why you should invest in this company ,research about that company . Check their balance sheets . Without proper research you are not investing you are just gambling . Read and know as much as you can about the company. And remember to buy the company and not just a stock.
“If you’re prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won’t get bored.” – Peter Lynch
5. Invest for long time- Lynch used to hold stocks for long period of time. He used to sell the stocks when the fundamentals of any company gets changed. This is his advice for all investors out there to not go behind short term profits but invest for a long period of time.
He even conducted many studies to understand the power of compounding.
“People who succeed in the stock market also accept periodic losses, setbacks, and unexpected occurrences. Calamitous drops do not scare them out of the game.”
Some more investment lessons by Peter Lynch :
• “Never invest in any idea you can’t illustrate with a crayon .”
• “The trick is not to learn to trust your gut feelings, but rather to discipline yourself to ignore them. Stand by your stocks as long as the fundamental story of the company hasn’t changed”
• “Whenever you invest in any company, you’re looking for its market cap to rise. This can’t happen unless buyers are paying higher prices for the shares, making your investment more valuable.”
• “There’s no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock, or worse, to buy more of it when the fundamentals are deteriorating.”
• “Never invest in any company before you’ve done the homework on the company’s earnings prospects, financial condition, competitive position, etc”
• “Big companies have small moves, small companies have big moves.”
• “Good management, a strong balance sheet, and a sensible plan of action will overcome many obstacles, but when you’ve got weak management, a weak balance sheet, and a misguided plan of action, the greatest industry in the world won’t bail you out.”
• “In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a portfolio of bonds or a money-market account. In the long run, a portfolio of poorly chosen stocks won’t outperform the money left under the mattress.”
This is how he succeed in the world of investment. You can learn from him and help yourself to reach the level you want in investment.
If you work in local SEO, you know that dealing with spam on Google My Business is going to be a constant battle. This is especially true if you work in industries like:
Legal
Health
Home services
We need to understand why Google My Business spam is so rampant.
Unfortunately, having keywords in your business name is a massive ranking factor. As an example, I performed a search for “emergency plumber Los Angeles” and here are the top three Google My Business listings ranking in the map pack:
The first result (24 HR Emergency Plumber Los Angeles Inc) is a lead generation website, which is against Google My Business Guidelines. The second result appears to be a lead generation website, too. The third result? You guessed it, it’s another lead generation listing, they don’t even list a website!
These companies sell leads to real plumbers at a hefty price. Clicking through View all to see all listings, you don’t find a real plumber until the 10th result! Outside of completely fake listings that need to be removed, sometimes competitors will keyword stuff their Google My Business name.
Our Google My Business Spam Checklists
There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist.
The first checklist doesn’t need to be done frequently, but it would be beneficial to do it at least once. If your rank tracking is set up correctly for Google Maps, you will likely just need to pay attention to your map rankings. If you drop a position on a major keyword, what listing is outranking you now? If it’s a new listing, head to checklist no.2.
Checklist No.1:
On google.com/maps, make sure you’re in the area you want to find spammers
Use the search operator intitle:”keyword” to surface listings with the keyword in the business title
Any listing that has the primary keyword is a Yellow flag
Any listing that is ONLY named the keyword is a Yellow flag
Any listing that has a modifier (-) is a Yellow flag
Any listing that has no website is a Yellow flag
On a Google Sheet, add the business name, address, phone number, website, and link to Google My Business listing for each Yellow flag listing
Repeat this process for each major keyword (topic) that you/your client covers
For good measure, perform a few raw searches in Maps as if you were a customer looking for the particular service, including the city name
This checklist enables you to find potential listings relatively quickly. These listings may be fake or could be completely legit. The second checklist will help us go through each listing, one-by-one, to build a case for the listing to be corrected or completely removed.
Checklist No.2:
Tip: (A “no” response on any checklist item will require documentation)
Use the state’s business name lookup. Is there a business registered at the address?
From the listing, click on photos and then go to Street View and 360º.
Is there signage for the business?
Is it a personal residence?
In a new tab, do a search of the exact address/is the listing the only one at that address?
Visit the website. Is the branding/logo the same as the business name?
Does the site have an about page with real people or company history?
Is the content heavily ‘SEO’d’ and generic?
Is the content focused on connecting users to someone else (lead gen)?
For industries that require a license, is one listed? If yes, is it a valid license?
This checklist should be used on each listing that has a Yellow flag.
Documenting Your Evidence
As you’re going through the checklist, you need to document all of your findings, this will be used when we submit the Business Redressal Form.
Open a Google Doc, name it appropriately, and let your documentation live there. Each listing should have it’s own Google Doc. The more detail you can provide in the document, the better. Some suggestions for added detail could include adding screenshots, external links with descriptions, etc.
Suggest an Edit or the Redressal Form?
If you are reporting a competitor that is just keyword stuffing their business name and the location is legitimate, you may want to consider simply suggesting an edit first.
Pro tip: Do not use an email address that is associated with Google My Business listings. This can cause your other listings to be suspended. (h/t to my friend, Jason Brown).
If and/or when your suggested edit does not stick, then submit the redressal form. If the listing is fake, go straight to the Business Redressal Form.
Filling Out the Redressal Form
Follow the Business Redressal Form instructions and fill out the sections. When you get to the last section that allows you to explain why you’re requesting a redress, this is where your Google Doc is going to come in handy.
In this field, you can’t add photos, but you are able to include a link to your Google Doc. When grabbing the Google Doc link, make sure it is viewable by anyone with the link. If it’s not, Google Support will not be able to see the contents. Don’t just drop the link and submit, provide some context, and then place the Google Doc link. Submit.
Repeat the process for each and every listing that you believe needs to be removed. Google recommends:
“If you have many URLs to report, we recommend submitting 10-100 at a time for a faster processing time. You can submit multiple URLs by clicking the ‘Add additional’ link or by uploading a spreadsheet with all the URLs.”
Now the hardest part begins, waiting.
In your original spreadsheet, add a date column and add the date that the redressal form was submitted. Timelines can vary depending on multiple factors but if nothing has happened after 10 weeks, then you’ll need to reassess the redressal and look for further evidence.
Having to deal with spam on Google My Business is frustrating and can be time-consuming, but if done correctly, can help protect users from spammers and help real small businesses. For more tips, check out SEMrush’s post about their Google My Business checklist.
Windows 11 is arriving to deliver you the best experience that Microsoft has designed this year. The new operating system is promised to start rolling out as a free upgrade to Windows 10 users later this year. But if you can’t wait and are looking for a way to download Windows 11 right away, you can certainly take a short route and download the Insider Preview build of the latest operating system on your system today. This will let you experience Windows 11 ahead of its public debut.
Microsoft has not given any exact timeline on when we will get Windows 11 as an upgrade on our Windows 10 machines. Nonetheless, the Redmond, Washington-based company is expected to roll it out by as early as October. This means that you would be able to get the new Windows version on your machine sometime later this year — or next year — depending on the rollout process.
How to download Windows 11 on your PC
Before beginning with the steps on how you can download Windows 11 Insider Preview on your PC, it is important to note that Insider Preview builds are specifically designed for testing purposes and are not meant to be installed on your primary PC. You would also experience some bugs and errors, and some of the features that Microsoft showcased last month are not a part of the Insider build. Still eager to get started?
You can follow the steps below.
Sign up for the Windows Insider Program by going to Settings > Update & Security > Windows Insider Program. And then, press Register and Sign Up. If you’re already a part of the Windows Insider community, you can sign in to your account and click Start flighting.
Review the Privacy Statement and terms appearing on your screen and click Submit.
Select Dev Channel from the Insider settings to download and install the current Windows 11 build meant for Windows Insider Preview and hit the Confirm button.
Your machine will now ask you to Read the Microsoft Insider Privacy Statement and Agreement. Once you have reviewed the statement and terms, click on Confirm.
Now, press Restart Now to restart your machine to get the Insider Preview build.
After restarting, make sure you are connected to an active Internet connection. You can then go to Settings > Update & Security > Windows Update and click the Check for updates button.
Your PC will start downloading the latest build from a Microsoft server.
Notably, Windows 11 has certain minimum hardware requirements that must be met to download the Insider Preview build. You can check out those requirements from the Microsoft website.
A former NASA scientist Parag Narvekar has created sensors to enhance farm produce for farmers in Nashik, Maharashtra. He claims that new sensors will assist farmers to understand the weather and adjust their use of irrigation and fertilisers. According to Narvekar, the new sensors are more cost-effective than the already existing ones and have made sensors of Rs 10,000 that earlier use to cost Rs 1.5 lakh.
Cost-effective Sensors to Improve Farm Produce
A resident of Nashik, Narvekar owns a company Sensartics that makes weather sensors and offers cost-effective solutions to farmers. Narvekar’s company has also collaborated in the past with more organisations to provide solutions to local farmers’ problems. In February this year, Sensartics collaborated with Sahyadri Farmers Producers Company (FPC) to establish sensors in Nashik’s grape farms to safeguard the farmers from losing their harvest because of odd weather. The team installs sensors at the root zone levels of the plants. These sensors calculated temperature, soil moisture and soil electrical conductivity. Sensors placed in the canopies measured humidity and leaf wetness other than temperature.
Narvekar, with his team at Sensartics, has also established village level local weather stations that can provide precise weather forecasts beneficial for the local farmers, the efforts of Narvekar and his company have brought state-of-the-art meteorological stations within the reach of farmers.
With this they Gained greater clarity around the potential of sensors to improve agriculture and food security.
Developing and Managing a business is called Entrepreneurship. The goal of the business is to gain profit. The entrepreneur should be innovative enough to make his/her business become a success. He/She should be having qualities of a good leader to execute the team work efficiently. This journey also comes with many risks.
Entrepreneurship includes start-ups and small business. Entrepreneurship creates jobs and helps in developing economy. Entrepreneurship does not have a specific path to follow. The path differs to for every aspiring entrepreneur according to their goals and their present conditions.
India has seen many of such successful entrepreneurs from a very long period. Here are some of the entrepreneurs of the recent times who managed to swim through the ocean and grab the trophy of success:
RITESH AGARWAL (OYO ROOMS) : Ritesh Agarwal, founder of OYO Rooms was born in Odisha. He qualified the Thiel fellowship which was for entrepreneurs of age below 20. Ritesh founded OYO-On your own hotels and homes in 2013 and at the age of 22 he became a millionaire. The concept of OYO was inspired by Airbnb, a US based company. OYO headquarters is in Gurugram and the company has expanded to Malaysia and USA and 80 other countries.
SHRADHA SHARMA ( YOUR STORY) : Your story was started in 2008 by Shradha Sharma. She Used to work at CNBC TV18 as a journalist before she decided to take this venture of start-up. Your story publishes stories of success of different people through their blog. The blog is published in 12 Indian languages. Now the net worth of the company is estimated to be $678K. More than 40,000 success stories have been published in the blog and has more than 10 million readers per month.
BHAVISH AGARWAL ( OLA CABS) : Bhavish Agarwal was born in Punjab. He was a student of IIT Bombay and started his career by working in Microsoft. A Bad experience during one of his rented drive, gave him Idea of starting the car renting company. Ola cabs stared partnering with taxi drivers. They gave the comfort of booking the cars through mobile phones through the app to the customer. They also started partnering with auto drivers as well. Now the Net worth of the company is estimated to be $6.5 billion. Now Ola is renting e-bikes which aims bring revolution.
KUNAL SHAH ( CRED) : CRED was started in 2018 by Kunal shah, Who is also known for starting the company freecharge. CRED is a app mostly for mobiles which helps the members to manage their credit cards in one place. Kunal Shah is a founder of tech company without engineering background . The company got funding before its execution. And it has a huge market as now.
The opportunities for an entrepreneur in India is very high and still growing. India is considered as a good investment destination. A report from pricwwaterhouseCoppers says that 2219 multinational companies emerge from India till 2024. A favorable environment for the business persons is developing in India. Along with government programs, private funds are also increasing in India and hopes to see much more successful entrepreneurs in future.
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