Category: Jobs

UNDERSTANDING LINKEDIN AS A BUSINESS MODEL

As we all know that ” Linked in ” corporation is one of the leading networking website which functions on describing user created profiles with their work experience, education and training, skills, and a personal photo so that users can find jobs, people and business opportunities recommended by someone in one’s contact network. Users can save jobs that they would like to apply for. Users also have the ability to follow different companies.

In the above para we discussed about the working of linked in corporation with user provided data but we can understand it’s business marketing strategies and it’s growth from initial stage in a clear manner when we see linked in as a business model.

Linked in was found on may 5, 2003 at mountain view, California, US by Reid Hoffman. Initially the company started getting it’s financing through the help of venture capitalist company and later it struggled to get investors in IPO but at the year of 2011 LinkedIn priced its IPO at $45 per share giving the company valuation of $4.5 billion but at the year of 2016 Microsoft announced the valuation of LinkedIn for $196 per share which in all cash transaction valued as $26.2 billion and acquired the company.

CHALLENGES THAT ARE ACCEPTED BY LINKEDIN :

As a networking site the first and foremost challenge faced by LinkedIn is data encryption of user along with the data encryption LinkedIn should also concentrate on following terms:

PRIORITISING LINKEDIN GROUPS: LinkedIn contains many community groups with managers to share/discuss ideas for improving their work/business. So, they have to arrange the groups with out arising any type of ambiguity.

CONSTANTLY CHANGING THE WAY OF ADVERTISING : We get too many irrelevant ads when we use LinkedIn. Sometimes, getting non-sink advertisements also creates a negative impact on the site. So, that it should constantly change the patterns of presenting adds with new algorithms to avoid negative footprints on site.

ARTICULATING THE DORMANT PROFILES: LinkedIn says it’s growing, but there are many inactive accounts that should be removed after a reasonable period of time by keeping the active users accounts effectively and let inactive users go by the wayside.

MAKING LINKEDIN FROM “HAVE TO” TO “WANT TO” FOR BUSINESS PROFESSIONALS: Many people are on LinkedIn because they feel that they “have to” be there for expanding their network but very few professionals LOVE logging in to their LinkedIn. So, to attract more people on internet then LinkedIn must use competitive content on it’s pulse.

MARKETING STRATEGIES APPLIED BY LINKEDIN:

LinkedIn used Traditional marketing strategy at its initial stage of growth. LinkedIn approached it’s users through branding it’s company with chocolates. Similarly, LinkedIn adopted several marketing strategies on internet for improving it’s sustainability.

Most of the business organisations put a great deal of effort into creating the perfect website, and invest a significant portion of the marketing budget on curating the ultimate customer experience. So for that purpose LinkedIn has created virtual circle of influence by combining LinkedIn marketing and remarketing on your website. In order to attract efficient business professionals LinkedIn promoted paid marketing system which can afford a wide variety of ad formats and business targeting opportunities.

LinkedIn provides sponsored content, sponsored messaging, Text adds and Dynamic adds which are considered as native ads that will appear in the viewer’s LinkedIn feed and it tends to be customer centric with helping it’s customers on getting control over their business marketing.

Overview of the company

One of the main reason for it’s sustainable marketing growth is, LinkedIn seamlessly fills in the fields and provides you with information it already knows about your prospect. The up side of this capability is that it reduces the user’s submission time, and also diminishes their friction to signing up for whatever you are offering to the opposite person .It also target the customised accounts for the profile that is provided by user and also allows you to run account based marketing campaigns, powered by LinkedIn data.

Finally, LinkedIn is particularly well-suited for personal branding and which actively manages one’s image and unique value to position oneself for career opportunities. LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand. LinkedIn’s constant adoption and application of new technologies and new strategies in market has improved it’s standards and sustainability in the competitive corporate field.

HOW DOES SEARCH ENGINE GOOGLE WORKS?

Almost everyone of use google chrome for searching information today but do we ever think about how the google functions in order to give the accurate results. Today we are going to know about the functionality of search engine google.

INTRODUCTION ABOUT SEARCH ENGINE:

Search engine came into our world in the year of 1990 in the form of “archie”, which was an ftp indexing tool that allowed people to obtain certain files. A “ search engine “ is several interlinked mechanisms that work together to identify pieces of web content like images, videos , website pages, etc… based on the words you type in the search bar. The search engines always looks for the best solution, the right product, the most relevant video & the most accurate answers to better up the search experience of user.  

Search engine look simple from outside but that deceptively easy interchange requires a lot of computation and heavy lifting backstage. The too complicate matters in search engines are the algorithms used for searching. Most of the search algorithms are not only kept secret but are also constantly being changed and revised.  The hard work of search engine start it’s way before you make a search .Search engine work round-the-clock by gathering and organising information. 

FUNCTIONALITY OF A GOOGLE SEARCH ENGINE:

Understanding how a search engine works is vital to know about rank of a website. As the rank of a website is higher, the traffic that the website gets is also higher which leads to more income. The functioning of every search engine begins with the three-step process which is clearly explained in following steps:

CRAWLING:

Search engines rely on crawlers to scour the web information. Crawlers start out with a list of websites. The algorithms dictate crawlers about how many pages to crawl and how frequently.    A crawler is an internet bot that systematically browses the world wide web. Typically used by search engines . These crawlers are also called as spider.   Crawlers visit each site on the list systematically, following through tags like HREF & SRC to     jump to internal or external pages . Over time crawlers build an ever expanding map of interlinking pages

INDEXING & PAGE RANKING:

Once the content from web pages has been crawled, the web pages should be indexed based on the occurrence of multiple keywords.  When the web page content is indexing, the common elements are avoided and indexed information is stored in an organized manner. The organisation of indexed pages is called as page ranking. Search engines use algorithms for determining the rank of a web page.

PageRank is the first algorithm used by Google to evaluate web pages. It uses a simplistic model of web surfing to estimate the probability of browsing to each site on the internet. It uses the concept of random walks in a Directed Acyclic Graph.

The factors include in page ranking are Backlink quality, Mobile friendliness and how recently content was updated or Freshness. Engagement and Page speed. So, These three process steps play a vital role in “Search Engine” for query processing. The following video picturizes about the functionality of google search engine in a clear way.

CONCLUSION:

As billions of search queries per day are being performed in google, The quality of search results is closely monitored by google search quality team. The caffeine index of google takes up around 1,00,000,000 gigabytes and fills “server farms” , thousands of computers of google never get turned off around the globe. Google’s synonym system allows the search engine to recognize when groups of words mean the same thing.  For example: when you type “ dark coloured dresses”, search engine’s will results for black dresses as well as dark tones. That is the engine understands that dark as often synonymous with black

Finally, Google search engine is provided by Google LLC which is handling 40 billion indexed pages containing results along with advertisements in it. The three main reasons why internet user’s love google beside other search engines are because of it’s high quality results and regular updation of search algorithms. This is the reason why google has become most popular search engine even today in the world though it was developed at 1997 and it has almost 92% share of the global search engine market. 

Investing lesson of Peter Lynch



Peter Lynch is one of the most successful and top value investor of all time. He was a legendary fund manager who gave 29% returns to their investors for 13 years in a row. He wrote books on value investing , where he shared his investment lessons which he learned and used during his journey as an investor. He is one of the greatest value investor of all time. He is a firm believer that an average investor can also pick winning stocks as Wall Street professional with right research, patience , steady discipline and common sense.


Some of his investment principles are –

1. Invest in what you already know – “The worst thing you can do is invest in companies you know nothing about. Unfortunately buying stocks on ignorance is still a popular American pastime.” -Peter Lynch
People can perform well by investing in what they already know. For instance if a doctor wants to invest in banking sector (about which he know nothing) , he will not have that great return as compared to if he will invest in pharmaceutical companies ( as he already knew about drugs, healthcare sector and their companies)
“Invest in what you know. It leaves out the role of serious fundamental stock research. People buy a stock and they know nothing about it. That’s gambling and it’s not good.” -Peter Lynch
So, it’s better to choose the company whose products/services are either used by you or you are familier of the products/services of that company in some way or other. These knowledge will lead you to invest in better stocks .
2. Invest in companies not in stocks – “Look for small companies that are already profitable and have proven that their concept can be replicated. • Be suspicious of companies with growth rates of 50 to 100 percent a year”-Peter Lynch

Behind every stock there is a company. If companies will perform well, the stocks automatically will perform well. So, it’s important to know about the company, it’s business model. Choose a company whose fundamentals are strong. A company whose business model is so easy to understand that anyone can understand and run that company.

“Go for a business that any idiot can run – because sooner or later any idiot probably is going to be running it” -Peter Lynch

Know a companies management, it’s fundamentals and then ask yourself , “are you able to understand the mission and vision of the company? “ or “If you’ll be given the responsibility to run this company, will you be able to run the company? “
If the answers to the above questions are a YES then it’ll be great to invest in that company.
So always remember that you have to invest in a company and not in a single stock.


“Behind every stock is a company. Find out what it’s doing.” -Peter Lynch

“Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.”

3. Don’t take unnecessary risks. Take calculated risks – You don’t have to take risks which you can’t bear. Only take calculated risks.
Let’s say, you have $10 dollar, maybe if you will lost this, you won’t regret. But what if you lost $100 or $1000! Always buy stocks of the amount if you lose won’t regret. You are not required to put all your money in market and risk all that money. Instead put only that amount which if you lose won’t make you regret of investing.
Also, invest only the amount you will not need ever back in your life
4. Peter Lynch said that the most important thing that keep in mind while investing is : know why you own it.

“ You have to know what you own ,and why are you own it .” -Petrr Lynch

It sounds simple but it is not . He said when I asked most people they just don’t know why they own a stock . 80% of investors have no answer to this question .

They maybe hear some tip from anywhere and put their money at risk and when they lose it they blame institutions .
First you have to know the reason . Why you should invest in this company ,research about that company . Check their balance sheets . Without proper research you are not investing you are just gambling . Read and know as much as you can about the company. And remember to buy the company and not just a stock.

“If you’re prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won’t get bored.” – Peter Lynch

5. Invest for long time- Lynch used to hold stocks for long period of time. He used to sell the stocks when the fundamentals of any company gets changed. This is his advice for all investors out there to not go behind short term profits but invest for a long period of time.
He even conducted many studies to understand the power of compounding.

“People who succeed in the stock market also accept periodic losses, setbacks, and unexpected occurrences. Calamitous drops do not scare them out of the game.”


Some more investment lessons by Peter Lynch :

• “Never invest in any idea you can’t illustrate with a crayon .”

• “The trick is not to learn to trust your gut feelings, but rather to discipline yourself to ignore them. Stand by your stocks as long as the fundamental story of the company hasn’t changed”

• “Whenever you invest in any company, you’re looking for its market cap to rise. This can’t happen unless buyers are paying higher prices for the shares, making your investment more valuable.”


• “There’s no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock, or worse, to buy more of it when the fundamentals are deteriorating.”

• “Never invest in any company before you’ve done the homework on the company’s earnings prospects, financial condition, competitive position, etc”

• “Big companies have small moves, small companies have big moves.”

• “Good management, a strong balance sheet, and a sensible plan of action will overcome many obstacles, but when you’ve got weak management, a weak balance sheet, and a misguided plan of action, the greatest industry in the world won’t bail you out.”

• “In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a portfolio of bonds or a money-market account. In the long run, a portfolio of poorly chosen stocks won’t outperform the money left under the mattress.”


This is how he succeed in the world of investment. You can learn from him and help yourself to reach the level you want in investment.


Thank you.

A Handy Checklist for Google My Business Spam

If you work in local SEO, you know that dealing with spam on Google My Business is going to be a constant battle. This is especially true if you work in industries like:

  • Legal
  • Health
  • Home services

We need to understand why Google My Business spam is so rampant.

Unfortunately, having keywords in your business name is a massive ranking factor. As an example, I performed a search for “emergency plumber Los Angeles” and here are the top three Google My Business listings ranking in the map pack:

Emergency plumber Los Angeles Google map pack

The first result (24 HR Emergency Plumber Los Angeles Inc) is a lead generation website, which is against Google My Business Guidelines. The second result appears to be a lead generation website, too. The third result? You guessed it, it’s another lead generation listing, they don’t even list a website! 

These companies sell leads to real plumbers at a hefty price. Clicking through View all to see all listings, you don’t find a real plumber until the 10th result! Outside of completely fake listings that need to be removed, sometimes competitors will keyword stuff their Google My Business name.

Our Google My Business Spam Checklists

There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist.

The first checklist doesn’t need to be done frequently, but it would be beneficial to do it at least once. If your rank tracking is set up correctly for Google Maps, you will likely just need to pay attention to your map rankings. If you drop a position on a major keyword, what listing is outranking you now? If it’s a new listing, head to checklist no.2.

Checklist No.1:

  • On google.com/maps, make sure you’re in the area you want to find spammers
  • Use the search operator intitle:”keyword” to surface listings with the keyword in the business title 
  • Any listing that has the primary keyword is a Yellow flag
  • Any listing that is ONLY named the keyword is a Yellow flag
  • Any listing that has a modifier (-) is a Yellow flag
  • Any listing that has no website is a Yellow flag
  • On a Google Sheet, add the business name, address, phone number, website, and link to Google My Business listing for each Yellow flag listing
  • Repeat this process for each major keyword (topic) that you/your client covers
  • For good measure, perform a few raw searches in Maps as if you were a customer looking for the particular service, including the city name

This checklist enables you to find potential listings relatively quickly. These listings may be fake or could be completely legit. The second checklist will help us go through each listing, one-by-one, to build a case for the listing to be corrected or completely removed.

Checklist No.2:

Tip: (A “no” response on any checklist item will require documentation)

  • Use the state’s business name lookup. Is there a business registered at the address? 
  • From the listing, click on photos and then go to Street View and 360º.
    • Is there signage for the business?
    • Is it a personal residence?
  • In a new tab, do a search of the exact address/is the listing the only one at that address?
  • Visit the website. Is the branding/logo the same as the business name? 
    • Does the site have an about page with real people or company history?
    • Is the content heavily ‘SEO’d’ and generic?
    • Is the content focused on connecting users to someone else (lead gen)?
    • For industries that require a license, is one listed? If yes, is it a valid license?

This checklist should be used on each listing that has a Yellow flag.

Documenting Your Evidence

As you’re going through the checklist, you need to document all of your findings, this will be used when we submit the Business Redressal Form.

Open a Google Doc, name it appropriately, and let your documentation live there. Each listing should have it’s own Google Doc. The more detail you can provide in the document, the better. Some suggestions for added detail could include adding screenshots, external links with descriptions, etc. 

Suggest an Edit or the Redressal Form?

If you are reporting a competitor that is just keyword stuffing their business name and the location is legitimate, you may want to consider simply suggesting an edit first.

  • Pro tip: Do not use an email address that is associated with Google My Business listings. This can cause your other listings to be suspended. (h/t to my friend, Jason Brown).

If and/or when your suggested edit does not stick, then submit the redressal form. If the listing is fake, go straight to the Business Redressal Form.

Filling Out the Redressal Form

Follow the Business Redressal Form instructions and fill out the sections. When you get to the last section that allows you to explain why you’re requesting a redress, this is where your Google Doc is going to come in handy. 

In this field, you can’t add photos, but you are able to include a link to your Google Doc. When grabbing the Google Doc link, make sure it is viewable by anyone with the link. If it’s not, Google Support will not be able to see the contents. Don’t just drop the link and submit, provide some context, and then place the Google Doc link.
Submit.

Repeat the process for each and every listing that you believe needs to be removed. Google recommends: 

“If you have many URLs to report, we recommend submitting 10-100 at a time for a faster processing time. You can submit multiple URLs by clicking the ‘Add additional’ link or by uploading a spreadsheet with all the URLs.”

Now the hardest part begins, waiting. 

In your original spreadsheet, add a date column and add the date that the redressal form was submitted. Timelines can vary depending on multiple factors but if nothing has happened after 10 weeks, then you’ll need to reassess the redressal and look for further evidence.

Having to deal with spam on Google My Business is frustrating and can be time-consuming, but if done correctly, can help protect users from spammers and help real small businesses. For more tips, check out SEMrush’s post about their Google My Business checklist.

Programming Language

Before learning the programming language, let’s understand what is language?

What is Language?

Language is a mode of communication that is used to share ideas, opinions with each other. For example, if we want to teach someone, we need a language that is understandable by both communicators.

What is a Programming Language?

A programming language is a computer language that is used by programmers (developers) to communicate with computers. It is a set of instructions written in any specific language ( C, C++, Java, Python) to perform a specific task.

A programming language is mainly used to develop desktop applications, websites, and mobile applications.

Types of programming language

1. Low-level programming language

Low-level language is machine-dependent (0s and 1s) programming language. The processor runs low- level programs directly without the need of a compiler or interpreter, so the programs written in low-level language can be run very fast.

Low-level language is further divided into two parts –

i. Machine Language

Machine language is a type of low-level programming language. It is also called as machine code or object code. Machine language is easier to read because it is normally displayed in binary or hexadecimal form (base 16) form. It does not require a translator to convert the programs because computers directly understand the machine language programs.

The advantage of machine language is that it helps the programmer to execute the programs faster than the high-level programming language.

ii. Assembly Language

Assembly language (ASM) is also a type of low-level programming language that is designed for specific processors. It represents the set of instructions in a symbolic and human-understandable form. It uses an assembler to convert the assembly language to machine language.

The advantage of assembly language is that it requires less memory and less execution time to execute a program.

2. High-level programming language

High-level programming language (HLL) is designed for developing user-friendly software programs and websites. This programming language requires a compiler or interpreter to translate the program into machine language (execute the program).

The main advantage of a high-level language is that it is easy to read, write, and maintain.

High-level programming language includes Python, Java, JavaScript, PHP, C#, C++, Objective C, Cobol, Perl, Pascal, LISP, FORTRAN, and Swift programming language.

A high-level language is further divided into three parts –

i. Procedural Oriented programming language

Procedural Oriented Programming (POP) language is derived from structured programming and based upon the procedure call concept. It divides a program into small procedures called routines or functions.

Procedural Oriented programming language is used by a software programmer to create a program that can be accomplished by using a programming editor like IDE, Adobe Dreamweaver, or Microsoft Visual Studio.

The advantage of POP language is that it helps programmers to easily track the program flow and code can be reused in different parts of the program.

The advantage of POP language is that it helps programmers to easily track the program flow and code can be reused in different parts of the program.

Example: C, FORTRAN, Basic, Pascal, etc.

ii. Object-Oriented Programming language

Object-Oriented Programming (OOP) language is based upon the objects. In this programming language, programs are divided into small parts called objects. It is used to implement real-world entities like inheritance, polymorphism, abstraction, etc in the program to makes the program resusable, efficient, and easy-to-use.

The main advantage of object-oriented programming is that OOP is faster and easier to execute, maintain, modify, as well as debug.

Note: Object-Oriented Programming language follows a bottom-up approach.

Example: C++, Java, Python, C#, etc.

iii. Natural language

Natural language is a part of human languages such as English, Russian, German, and Japanese. It is used by machines to understand, manipulate, and interpret human’s language. It is used by developers to perform tasks such as translation, automatic summarization, Named Entity Recognition (NER), relationship extraction, and topic segmentation.

The main advantage of natural language is that it helps users to ask questions in any subject and directly respond within seconds.

3. Middle-level programming language

Middle-level programming language lies between the low-level programming language and high-level programming language. It is also known as the intermediate programming language and pseudo-language.

A middle-level programming language’s advantages are that it supports the features of high-level programming, it is a user-friendly language, and closely related to machine language and human language.

Example: C, C++, language

Most commonly used Programming Language

As we all know, the programming language makes our life simpler. Currently, all sectors (like education, hospitals, banks, automobiles, and more ) completely depend upon the programming language.

There are dozens of programming languages used by the industries. Some most widely used programming languages are given below –

High crop yield possible, Former NASA scientist makes amazing discovery

  • A former NASA scientist Parag Narvekar has created sensors to enhance farm produce for farmers in Nashik, Maharashtra. He claims that new sensors will assist farmers to understand the weather and adjust their use of irrigation and fertilisers. According to Narvekar, the new sensors are more cost-effective than the already existing ones and have made sensors of Rs 10,000 that earlier use to cost Rs 1.5 lakh.

Cost-effective Sensors to Improve Farm Produce

  • A resident of Nashik, Narvekar owns a company Sensartics that makes weather sensors and offers cost-effective solutions to farmers. Narvekar’s company has also collaborated in the past with more organisations to provide solutions to local farmers’ problems. In February this year, Sensartics collaborated with Sahyadri Farmers Producers Company (FPC) to establish sensors in Nashik’s grape farms to safeguard the farmers from losing their harvest because of odd weather. The team installs sensors at the root zone levels of the plants. These sensors calculated temperature, soil moisture and soil electrical conductivity. Sensors placed in the canopies measured humidity and leaf wetness other than temperature.
  • Narvekar, with his team at Sensartics, has also established village level local weather stations that can provide precise weather forecasts beneficial for the local farmers, the efforts of Narvekar and his company have brought state-of-the-art meteorological stations within the reach of farmers.
  • With this they Gained greater clarity around the potential of sensors to improve agriculture and food security.

reference- https://d-lab.mit.edu/research/mit-d-lab-cite/internet-things-low-cost-sensors-agriculture

https://www.researchgate.net/publication/321740995_A_Cost-effective_Smart_Farming_System_with_Knowledge_Base

WHAT DOES IT TAKE TO BUILD A CAREER IN AI?

“Artificial intelligence !” a new lucrative field in which many peeps wanna dive in and why not coz it is not just restricted to the computer science world but finance law industries etc . we are now living in a time where we have chatbots listening to our instruction doing as said, solving problems and looking for loopholes in a system the data better and faster than us. and it’s just starting AI and machine learning is going to grow more and more as time goes. With this huge need for AI experts, in all these fields will also come. Artificial intelligence isn’t just a fad. It’s here to stay! 

that’s why many interesting learners want to make a career in this AI field, here the very vital question arises as what does it take to build a career in AI?

Scientific-brain!

As AI is highly scientific, the primary attempt of AI is to make it work the same as humans( or better in some cases) it requires the person to have quite a lot of knowledge, training, and cognitive skill! A huge learning curve is there to understand to make suitable and best-approximated outcomes. Which requires years of learning and practice. like researchers and scientists.

Mathematical thinking

A huge need for mathematical ability is needed to make a career in AI. Fields like statistics, probability, predictions, calculus, algebra, Bayesian algorithms, and logic are going to be primary tools for you in your arsenals. With maths, you are also going to need some science knowledge such as mechanics, cognitive learning theory, language processing, and computer science skills that a mathematical thinker must have


“A quip in Tesler’s Theorem says “AI is whatever hasn’t been done yet”

highly critical thinking

Being rational with the approach is very necessary as you go ahead you find yourself making choices that need to be based on critical thinking. nothing will be important at face value. huge experiments and failures will happen, and decisions would be based on results only! critical thinkers in normal day-to-day life are considered to be very smart and hard nuts! That’s what we search for in a field with many challenges.

Naturally curious

Working in AI field is unlike any other field where you faces similar problems which have to be solved with an already existing solution or where you exactly know what and why you doing and what will likely to happen but here it AI its just changes altogether as this field is about uncovering the unknown and exploring like a captain of a ship in this huge sea of unknown. What we can know or figure out with this technology is still a few drops. we have yet to reach the primary mission of us humans “ to make an artificial intelligence like the human brain. In this journey, we need curious peeps who love to think out of the box and think curiously

Loves challenges

Field with multiple failures and a huge need to push boundaries makes it really hard digestible tea for many. but if you have that willpower and love challenges in life! then this is your thing for sure. finding ways to do the same thing with different approaches, again and again, and again! Taking a huge toll of work on yourself and pushing yourself to reach deadlines! If you have these skills then this is it

No doubts AI is the future! and a career in this field is also very exciting and challenging! It gives everything that a person asks for!


pls let me know what you think in comment section and share ! :), sayonara!

How to get your dream job

When you’re looking for a new job, think of yourself as the solution to your target employer’s problem. Every hiring manager’s primary goal is to look good, to progress in their own role. You will perform best in job selection processes if you can help them achieve that goal. They look good when they hire people who help their colleagues solve whatever problem they’re facing, whether increasing sales, improving operations or developing go-to-market strategy for a new product.
Particularly if you’re transitioning from a different function or industry, you may not have solved these exact problems in the past. Even if you’re coming from the same function and industry, every company is different, so you’ll have to do some translation to help hiring managers understand how you can solve their companies’ problems.
Read every job description you see as a problem that the employer is looking to solve. If they’ve written it thoughtfully, the responsibilities will reveal the problem at hand. However, job descriptions are often not written with great care or updates. Since the rate of change is faster now than ever before, the problems any employer is facing are definitely changing. Which is why networking is now such a critical part of any job search. Real-time conversations with employees from the company and team that you’re hoping to join will reveal a lot more about the problems they’re facing than any publicly available information.

Once you’ve understood the problems that the employer is looking to solve, you can make yourself the obvious candidate by positioning yourself as the ideal solution to those problems. Here are the specific steps to get there.

Understand the problem.

Do your homework online and offline in informal coffee chats to understand the company and the team you’d like to join. What’s changing most rapidly in their industry? What’s happening at the firm’s leadership levels? What does the C-suite write and talk about? Listen carefully, ask thoughtful questions and take notes so you’re sure to retain all the information you’re gathering.Frame yourself as the solution.

If you’re listening carefully, you’ll learn their language in these conversations. Do they refer to managers as ‘bosses,’ ‘supervisors,’ ‘leaders,’ or otherwise? Pick up on specific vocabulary as well as tone. And then describe how you’d solve the problems you’re hearing, based on specific examples from your past experience, recounted in their language. A dose of humility is important here – be confident about your ability to help without trivializing the challenges they’re facing.
Describe how your skills could solve an employer’s problem, humbly and in their language.
Share your excitement about solving their problem.
The (right) reason for all the push for diversity in the workplace is for every problem, there is a perfectly-suited person to solve it out there somewhere. What is a daunting problem to many will be a rewarding challenge for the right person to take on. Once you’ve understood the target employer’s problem and explained how your skills and experience will solve it (in their language, remember), show and tell how excited you would be to be the one charged with solving this problem, for this company. Positioning yourself as the solution to employers’ problems forces you to take an empathetic view of their situation. This approach prevents the defensive or arrogant tone that interviews can elicit, under pressure to justify our past experience or training. When you take the time to understand the employer’s problem, you speak to your qualifications as the resource they are to solve that problem. Any successful consultant knows this is the surefire way to get hired: paint a picture of what a client’s situation would look like after their engagement.
By the way, positioning yourself as a solution in this way can also get you hired for roles that don’t exist yet. If you listen carefully enough, and study your target industry, you may identify problems – and solutions – before an employer.

JEE MAINS 2021:

The JEE (Main) 2021 session 4 will now be held on 26th, 27th and 31st August, and on 1st and 2nd September 2021

How To Attempt Computer Based Questions Answer

The JEE (Main) 2021 session 4 will now be held on 26th, 27th and 31st August, and on 1st and 2nd September 2021, informed Education Minister Dharmendra Pradhan on Thursday. The National Testing Agency (NTA) has been advised to provide a gap of four weeks between session 3 and session 4 of the JEE(Main) 2021 Exam, he said.

A total of 7.32 lakh candidates have already registered for JEE(Main) 2021 session 4. Registrations for the JEE (Main) session 4 is still in progress and dates for registration will be further extended upto 20th July.

Earlier, the third edition of engineering entrance exam was scheduled to be held from July 20 to 25 and the fourth edition from July 27-August 2. However, the exam was postponed due to Covid situation.

The NTA had stated that the remaining two sessions of the JEE (Main) —2021 would resume from July 20, 2021. In order to address the pandemic, the number of cities had been increased from 232 to 334.

Earlier this month, the NTA said that the postponed sessions of the JEE-Main exam would be conducted at 828 centres in all sessions instead of the previous 660.

“In order to address the ongoing Covid-19 pandemic, the number of cities have been increased from 232 to 334. The number of examination centres in every shift will also be increased from 660 to 828,” said Sadhana Parashar, senior director of NTA.

The admit card for the third session of the JEE-Main 2021 has been released by the the testing agency. According to a document of the NTA, candidates who had applied earlier for “session 3 (April 2021) (postponed) BE/BTech Paper I” were given time between 6 to 8 July to modify their particulars.

This year, the examination authority is giving students a choice to answer 75 questions (25 each in Physics, Chemistry and Mathematics) out of 90 (30 each in Physics, Chemistry and Mathematics).

Merit list/ranking will be prepared based on the best score of candidates.

JEE Main 2021 is also being conducted in 13 languages including Hindi, English, Bengali, Gujarati, Kannada, Odia, Punjabi, Tamil, Telugu and Urdu.

Doing what we love

My biggest fear in life is to settle down with a job that pays me well. A dream of many but a fear of mine. I want constant change. So, I can experience more. I want to live my life to the fullest. I want to make sure I do not settle anywhere.

I knew the life I wanted from a young age. But, that doesn’t mean it is an easy path. Our society expects a stereotypical decent job from us. Society wants to do what is easy. It wants us to start existing and forget living.

I cannot just exist. I want to live.

Living and existing both means to stay alive. But, existing is living a boring life and doing what is necessary for survival. While living is enjoying our time doing things we love.

Living doesn’t mean that you forget about your job. Our world is a place where we have to pay money to live. The concept does not make sense to me. But it is the sad truth. So we do have to earn to live.

For me living would require doing what I love and not just on the weekends. When I say I want to live, I mean that I want to enjoy my job. Which is a bizarre idea for people around me. To them, having a job or being successful cannot be fun.

What we all have to understand is that success is different for everyone. For some people, success will be settling down because they fear struggles. But, for me, success is doing what makes me happy. I know that my only way of succeeding in life is doing what I am passionate about.

When we are young, we all have a will to live our life to the fullest.  But we grow up and are forced into reality. We get trapped in rules and responsibilities. We forget our true selves and start falling into the trap of existing. Existing is always accepted by society. Society wants us to simply exist.  Even if it makes us unhappy.

We need to put a stop to that. We need to take life into our control. We don’t have to live a boring life for safety and security. All of us have a purpose in our life. Every single person has something that they love and would be good at. But, our society forces us to put our dreams aside.

A lot of people also fear not having a plan in their life. Which doesn’t make sense. You cannot expect 17-year-olds who barely have life experiences to choose what they want to do in their life. Things do not even go according to our plan. I know so many people who ended up doing things completely different than their plan.

So, I want you all to calm down. Take a moment to find yourself. Do what will make you happy.

It is your life. You are allowed to do what makes you feel alive. Listen to the stories of successful people.  You will see them talking about how they stopped caring about society and following their dreams. That is what got them to a place where they are.

Happiness

Happiness is a state of mind which we possess when something good happens to us and we feel that goodness at our heart. This is an abstract feeling which is not materialistic and cannot be bought by money or some other possession. Happiness brings with itself a lot of positivity and also provides us with the motivation to go ahead and achieve other milestones. Happiness also maintains the zeal and enthusiasm for doing things and experiencing new paths. Happy state of mind also increases the age of people and lets them live a longer life.

Happiness is a key to healthy life; it sets a soul free and encourages it to explore the world and also gives us power. Happiness is a part of being successful in life it is that fruit which we all want to grow and thus we do so much of hard work throughout our entire life so that we can live a happy peaceful life after all. Happiness cannot be ever faked it comes straight out from our heart and it is priceless. At the end of a hard-earned day all we care for is some peace and happiness in our families and ourselves so that we can start another fresh day ahead.

4 levels of Happiness :

” Happiness is the meaning and the purpose of life, the whole aim and end of human existence” . Of course, there are a number of different types of happiness and each person has different things in life that make them happy and unhappy. It is important for people to be self- aware and to truly understand what makes them happy and content as individuals. Take a look at the different types of happiness below and think about the things in your life that maku you happy.

There are main types of happiness, these being related to; pleasure, passion and purpose.

Pleasure :

Pleasure is important to us human beings but its related benefits are relatively short term. A delicious meal, a nice meeting with friends or listening to our favourite music all produce endorphins and offerus happy moments that can be the highlights of our day. However, these singular moments don’t equate to long- term satisfaction.

Passion :

Being passionate about something whether a hobby cause or group activity and actively being involved with it can be a great source of happiness. These activites deliver contentment in the medium term and provide a sense of achievement and variety in life

Purpose :

Feeling like you are part of something bigger than yourself and that your actions will really matter can lead to a deep sense of fulfillment and long- term happiness. We all like to think that our lives have menaing and if you can find your ” calling” or be part of great team, group or organisation that are making a difference then chances are you will be truly happy.

Ultimate Good :

The fourth level of happiness is known as ultimate good. This is a fundamental desire we have as human beings for perfect truth, goodness beauty and love . Many people find this form of happiness through their religious beliefs. Even those who don’t believe in a higher power can find happiness in their pursuit of truth, beauty, love and goodness in themselves and in helping others. This level is happiness is often considered the most enduring and profound.

Different types of Happiness :

1. Joy :

Joy is when you win a hard- fought competition, you finally accomplish a project you’ve wanted to or times when you doible over in uncontrolled laughter when someone relates a hilarious story. Joy makes you feel great about yourself, makes you feel confident, assertive, capable, loved and fulfilled.

The feeling of joy is fleeting joy is presemt at the moment. It is possible to feel joy despite grief or uncertainty. Happiness can be found in many things. It transforms tough times into blessimgs and turns heartache into gratitude.

2. Love :

Second, on the list pf different types of happiness is love. Which means other things to different people still, a wholesome ,reciprocared love with another person seems to be the fundamental predictor of happiness. Here, we are not just talking about romantic love, it means to love with friends and family, as well as partners. When you’re in love, you’ re blissfully happy all the time.

3. Contentment :

The secret of Happiness is contentment which means a state of happiness or satisfaction . It isn’t a matter of being satisfied with what you have. Contentment not only holds the power tobmake you happy, but it will transforms your life in many ways.

4. Optimism :

Optimism is a type of happiness that reflects the belief that events or experience outcomes will generally be positive. The key to attaining happiness is to have an optimistic approach to life, as optimism reflects hope and faith, helping people believe that this world is the right place

5. Gratitude :

Gratitude creates positive emotions, like different types of happiness, joy, love, and contentment, it can undo the hold of negative emotions. It goes hand in hand with mindfulness in its focous on the present and greatfulness for what we have now, rather than wanting more and more.

6. Excitment :

Excitment can be anything from about a new job or moving to a different place and motivates youbto work harder and channel that positive energy into more constructive activity. Excitements is fleeting. It dissipates rather quickly and can turn into ennui. It sometimes acts as a motivating factor , and execitment often leads people to likely make a decision. Even a bad one as excitment leads to impulsivity.

7. Pride :

Last on the list of different types of happiness is pride. Yes, pride and happiness go hand in hand. You can take pride in your work and your family, your haome and yourself, and in anything you put effort, attention, and love into. It is a positive feeling in reactive to a jouous event.

There are 7 essential keys to happiness and success that will help to materialize both those things in your life:

* Gratitude.

* Be present

* Manage time Effectively

* Set smarter Goals

* Embody an Empowering morning Routine

* Tackle the MITs

* Focus on Health and wellbeing.

To get the most bang for the happiness buck, I’ve realized that I should complete four stages of reveling in a moment of happiness :

* Anticipate with pleasure.

* Savor the moment as I experience it,

* express my happiness to myself or others,

* reflect on a happy memory.

Four happy hormones :

* Dopamine

* serotonin

* Endorphins

* oxytocin

Strategies of Happiness :

* Do more activities that truely engage you

* savor life’s joy

* Learn to forgive

* Practice acts of kindness

* Nature relationships

* cultivate optimisim

* Avoid overthinking and social comparison

* Develop strategies for coping

STAY HAPPY 🤩AND KEEP SMILING ALWAYS😁 .BE HAPPY 🥳

START YOUR OWN BUSINESS PART-2

From the previous article, we learned about how important passion and profession are. What are the simplest ways to earn money from some of the businesses and most probably with the lowest investments. In this part, we will uproot some more businesses which can give you a stable income and highly demanded fields.

BAKING BUSINESS:

Baking business is one of the simplest ways to earn money. If you are great at cooking and love to bake this will be the best way for you to follow your passion. You can bake different types of delicious cakes. People always would love to have homemade foods and things. Thus, they will crave cakes too… You can even start this in your kitchen with a regular oven and other materials. You can even do chocolates, cookies. Sweets are the best to gift someone. Thus, there will be no negative statements to this idea. If you are also a creative person you can decorate and wrap them beautifully to attract the audience.

BOOK MERCHES:

Book merches are none other than book-related things and products. for Example, If you are a fan of The Chronicles of Narnia books or movies You can create some bookish merch which is related to the theme of NARNIA. Like, A printed coffee mug with a book theme (A famous quote or picture of the characters in the mug), enamel pins with the image of The Lion Aslan. Badges with the images or the quotes from the books. Postcards stamps, T-shirts even you can do a scarf with the quotes like a newspaper look. Most of the readers would love to have them in their showcase as well as in their Book photographs. And you can sell, key chains, bookmarks, bags, wallets, book sleeves, tote bags, Polaroids photos, watches necklace rings anything and everything related to books. There is a huge demand for these things among book bloggers and collectors. Especially, if you did customized products.

WORKSHOPS:

Conducting workshops is merely like teaching online or offline. It depends on your comfort zone. If you know any of the passions that are mentioned above or upcoming ideas or even any other related ideas you can do them to start your own workshop. For example, If you know mandala artworks you can teach them online or offline and for teaching them you can collect some amount as tuition fees. Remember, teaching is one of the precious Jobs in the whole world knowledge is not free. Even though if it comes free it’s not easy to teach someone. You should have some passion for teaching. And you should provide notes instructions videos and other requirements about the Art that you want to teach. Some of the ideas that you can carry out, if you know any of examples like, Journal makings, skincare products making, baking, Fashion designings, paper making, language skills if you have any bilingual skills like, German, French, Spanish, English, and Japanese, etc You can teach them and can get loads of money. Because students love learning new languages and there is a huge demand for bilingual People.


If you have passion for anything from the above… Start to develop the skill to take up as a passionate business. Most of the billionaires started from nothing. If they can why you can’t? If you can’t then who can? Let’s make our passions into actions.

Towards Data Science

With the gradual increase in data day by day, the need for its storage also grew. This was a big challenge in front of the enterprise industries until 2010. The prime objective was to build a framework and solution to store data. This is where Data Science came to the rescue.

Today, in this article we’ll get a sneak peak into Data Science and its related infos and probably by the end of this article, you will be able to understand what Data Science is and its role in extracting meaningful insights from the complex and large sets of data. 

What is Data Science?

Data science is the field of study that integrates domain expertise, programming skills, and knowledge of mathematics and statistics to extract meaningful insights from data.

It can also be defined as the process of using algorithms, methods and systems to extract knowledge and insights from structured and unstructured data. It is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data.

Who is a Data Scientist?

In the most simple term, a Data Scientist is one who knows the art of Data Science. Data scientists are the ones who crack complex data problems with their strong expertise in certain scientific and mathematical disciplines. They draw a lot of information from the scientific fields and applications whether it is statistics or mathematics and apply it to the raw data to generate useful insights.

Why Data Science is Important?

Data Science is important in order to generate maximum value from a raw set of data for any business. The insights that a data scientists generates is very useful to drive business decisions and take actions intended to achieve business goals.

The Pillars of Data Science

Although there are numerous skills and expertise that are highly desirable in Data Science, but these are the four major areas in my opinion :

  • Business/Domain
  • Mathematics (Particularly Stats and Probability)
  • Computer Science
  • Communication Skills

Data Scientist vs Data Analyst vs Data Engineers

Data Analyst
Data Analyst is the one who analyzes numeric data and uses it to help companies make better decisions.

Data Engineer
The job of a Data Engineer is to prepare data.

Data Scientist
The Data Sceintist analyzes and interprets complex data.

Is it worth to go with Data Science in 2021 ?

According to the U.S. Bureau of Labor Statistics, there will be a tremendous growth in the data science field which will lead to an increase in the number of jobs by about 28% through 2026. If we convert this 28 % in numbers then it will be roughly 11.5 million new jobs in the field.

And reasons that make favour Data Science as a very good career option are the high demand for Data Scientist while the supply is still low. Also there is lack of competition for these jobs in comparison to the other trending job options. These factors combined together makes this field a very lucrative and smooth option as a career path.

India is pressuring Twitter with requests for user data and content removal.

This year, Twitter is under a lot of pressure in India. However, even before the country imposed stringent new regulations on tech firms, the corporation was bombarded with requests from the government to delete material or disclose user data.

Indian authorities requested more account information from Twitter in the final six months of 2020 than any other nation, according to the Silicon Valley-based company’s newest transparency report released on Wednesday. The number of requests for content removal submitted by India increased by 152% to over 7,000.

https://videopress.com/v/y9N6TmxZ?preloadContent=metadata
This journalist explains why one of her tweets vanished.

India’s demands for user information amounted to 25% of the total it received during the reporting period, which runs from July 1 to December 31, 2020, according to Twitter (TWTR). Over 99 percent of the requests were ignored by Twitter.

“Notably, this is the first time since we began releasing our transparency report in 2012 that the US is not the top worldwide requester,” the firm stated, adding that the US came in second in terms of global volume.

According to the company, the information requests comprised normal legal demands as well as emergency requests from government agencies and law enforcement authorities.

“Where appropriate, Twitter will push back on requests for account information that are incomplete or inappropriate,” according to the firm, such as those that are “invalid or overbroad in scope.” In the event of an emergency involving the risk of death or serious harm, the firm may reveal account information if sufficient proof is presented that such information will prevent the hazards.

Just over 150 information requests from India were classed as emergencies by Twitter. According to the firm, the United States sent the most such requests in the globe, with 822.

Meanwhile, legal requests from India to delete or withhold information increased by 152% in the latter six months of 2020 compared to the previous reporting period. Just over 9% of the 6,971 demands were met, according to Twitter.

After Japan, which made over 16,000 requests mostly connected to narcotics, obscenity, or money lending, India became the world’s second-highest submitter of such requests. The number of requests from Japan decreased by 16 percent from the previous quarter, but it still accounted for 43 percent of all worldwide requests.

According to the firm, 361 requests for information removal were made on 199 verified journalist and news outlet accounts throughout the world. It went on to say that India accounted for 128 of the requests.

The research excludes 2021 when Twitter is embroiled in a heated standoff with the Indian government over new information technology regulations.

During a series of farmer demonstrations in February, the business fought with the Ministry of Electronics and Information Technology over accounts that the agency wanted to be taken down. Some of the requests were granted, but Twitter declined to take action against accounts belonging to journalists, activists, or politicians.

Weeks after the feud, India issued new rules requiring social media companies to establish three roles in the country: a “compliance officer” who will ensure that their platforms comply with local laws, a “grievance officer” who will handle complaints from Indian users about their platforms, and a “contact person” who will be available to Indian law enforcement 24 hours a day, seven days a week. They are all required to live in India. If authorities demand it, companies must track out the “first originator” of messages.

In May, the firm raised worries about “fundamental components of the new IT Rules” as well as the country’s “potential threat to freedom of speech.” It promised to fulfill the new standards a few days later.

A Delhi court recently chastised Twitter for failing to comply with the new guidelines promptly. In a court filing last week, the business stated that it had appointed an interim compliance officer. It also stated in the filing that it will “attempt in good faith to make an offer of employment to a qualified candidate” for all of the positions within eight weeks.

The company’s website featured a complaints officer and a Bangalore location where Twitter could be reached as of last weekend.

Unemployment

Unemployment has become one of the biggest problems around the world. When an individual is an implied, he or she will know very less about the mankind. It is so difficult to face situation and handle situations when the individual is unemployed. Unemployment leads to many silly mistakes. And an unemployed person cannot take over the family and lead the family as well. There is a huge competition in highly populated countries like India. In order to be employed, the only method is to study hard and improve the skills and score better. Basically, the students are not showing good amount of interest towards the studies. Let us now see how to motivate them.

Covid crisis has made many people unemployed. It has taken away the basic need of living. Many people are left with the unfilled stomachs. Some people are dead about by not finding a way to live.

Types of unemployment :

There are four main types of unemployment in an economy frictional, structural, cyclical, and seasonal and each has a different cause.

1. Frictional unemployment :

Frictional unemployment is caused by temporary transitions in workers lives, such as when a worker moves to a new city and has to find a new job. Frictional unemployment also includes people just entering the labor force, such as freshly graduated college students. It is the most common cause of unemployment, and it is always in effect in an economy.

2. Structural unemployment :

Structural unemployment is caused by a mismatch in the demographics of workers and the types of jobs available, either when there are jobs available that workers don’t have the skills for, or when there are workers availabes but no jobs to fill. Structural unemployment is most obvious in industries undergoing technological advancements.

3. Cyclical unemployment :

Cyclical unemployment is caused by declining demand. When there is not enough demand in an economy for goods and services, businesses cannot offer jobs . According to keynesian economics , cyclical unemployment is a natural result of the business cycle in times of recession: if all consumers become fearful at once, consumers will attempt to increase their saving at the same time, which means there will be a decrease in spending, and businesses will not be able to employ all employable workers.

4. Seasonal unemployment :

Seasonal unemployment is caused by different industries or parts of the labor market being available during different seasons. Fot instance, unemployment goes up in the winter months, because many agricultural jobs end oncr crops are have harvested in the fall, and those wotkers are left to find new jobs.

Consequences of unemployment in an Economy :

Low unemployment is key to economic stability High and long- term unemployment can cause significant stress on a nation in three key areas.

* Individuals :

Unemployed people have no ability to fulfill their financial obligations and can become mentally stressed, ill, and even homeless.

* Economic efficiency :

During times of high unemployment many job seekers will accept new jobs below their skill level, a situation called “underemployment ” which translates to a loss of human capital for an economys labor market. Unemployed workers will also significantly decreases their consumer spending, which is one of the driving forces of economic growth. Without consumer spending, the economy will slow dramatically.

* socio- political stability :

If unemployment remains high, citizen dissatisfaction can rise to the point of widespread civil unrest.

Possible solutions for Unemployment :

Solving unemployment is a hotly debated topic, and no economists agree on one simple way to do it. However, in the U.S ,if unemployment rises noticeably, the government usually steps in with specific policies designed to lower the total number of unemployed people.

1. Monetary policy :

Monetary policy is financial influence implemented by a central bank . Monetary policies usually come in the form of lower interest rates, which increase the total money supply within an economy by allowing banks and businesses more access to loans and therefore, more accessible spending power.

2. Fiscal policy :

If expansionary monetary policy doesn’t adequately lower the unemployment rate government agencies will turn to fiscal policy. Fiscal policy is fiscal stimulus implemented by the national government and fiscal policies include spending on infrastructure, proposingtax cuts , increasing the minimum wage, or implementing unemployment benefits. These methods are designed to inject more demand into private economy and strengthen economic activity.

Let us now see some of the ways to motivate the students to study and get employeed.

• Make things easier :

Showing the things easier and explaining them with clarity helps the students to show better interest on the subject and makes them to pay more attention on what the teacher is trying to convey. When the topics are shown easier for the students, they start learning them and they feel achieved and they pay more attention to study. When a student learns a particular topic or a question, he/she feels comfortable and happy for getting it. Once if they start reading, they develop the interest in them and they continue to read more and more.

• Tell the importance :

The students must be motivated with good number of words to understand the need of studying and what happens if they don’t study. A student is like a bird without the wings when they don’t study. So, it is very important to motivate students to study and to make them understand the need of the situation. Motivation brings the right change in the students who are not interested in learning. It develops the interest in them to study.

It seems good if the government provides good number of jobs.