This poem has been penned down by a Welsh poet and writer, William H Davies. He took first hand experience of being a poor man by travelling as a tramp or a hobo and singing on the streets to earn money. The present poem -Money, expresses the joy of being poor.
The poet intends to tell his readers that, when he possessed a lot of money, many friends would come knocking at his door to spend time with him. These were not his true friends as they were only stooped on his wealth and had got nothing to do with his friendship. His so called ‘friends’ would come over to his place, to grab advantage of his possessions and luxury. He did not realise their motive, until he got poor by giving up his affluence.
While he was rich, he would feel bound with social restrictions and unnecessary etiquettes. He used to feel trapped under the burden of mannerisms of the high classed. He described this feeling of his, by writing that, he felt like a child who owns a trumpet, but is disallowed to blow it as a man was dead. The poet does not wish to let his feelings be known by the outer world, because people are already under the influence that money is the sole route to happiness.
He wholeheartedly wishes, that the rich men must try going down to the status of poor men in order to experience real joy of life. According to him, the poor ones need to go up to the level of the rich men, because they are already enjoying the real happiness in life. He has noticed that, the rich men have a very vinegar aspect, they control their laughter and happiness in order to display themselves as composed and well mannered. But, the hearts of poor men are always light, since they express their contentment as they wish to, without the concern of what image they are portraying to the world.
Also, the people who used to visit the poet’s house masked as friends, all vanished after the poet gave up on his money. Hence, he realised that, those friends of his, were all untrue, since they were only interested in his money. After giving up all the wealth, he remained with a very few number of friends but those were all genuine ones.
Through this piece of writing, we can infer that happiness is the ultimate goal of life and money plays a minor role in it. This poem attempts to make us aware about the situations and ways in which one can experience the real happiness in life, apart from materialistic joy.
“I don’t care that they stole my idea, I care that they don’t have any of their own”, said by one of the greatest inventors to have ever lived, the Serbian inventor Nikola Tesla who developed the framework for modern-day electrical engineering. When Nikola Tesla began work at Edison’s DC (direct current) power plant in the United States, his new employer was not interested in his ideas for a new type of power called AC (alternating current). At the time DC was the only electrical supply, but it could only be transmitted across short distances before it lost power. To Edison, AC sounded like competition and he persuaded Tesla to work on improving his DC system by offering him a huge sum of money. But when Tesla had done what he had been asked, Edison reneged on his promise. Tesla resigned and returned to his AC power concepts. DC power is constant and moves in one direction and the resistance in wires causes it to lose power over distance. AC power does not have this problem as it varies in current so the resistance is less, and yet it varies in current so the resistance is less, and yet it delivers the same amount of power.
How AC current works?
In an atom, the negatively charged electrons are bound to the nucleus due to their electromagnetic attraction to the oppositely charged nucleus. But the electrons in the outer most shell called valence shell can sometimes become free due to external forces. These electrons that escape from the valence shell are called free electrons and they can move from one atom to another. This movement is called charge and the flow of electric charge is called electricity. Materials that allows many electrons to move freely are conductors and don’t allow are called insulators. That why copper is a great conductor. Alternating current would flow back and forth 50-60 times per second, this is called the frequency. Even though Thomas Edison one of the famous and powerful men of the 19th century, he tried his best to compete with Tesla. The mathematic formula of the current is P = I×V, with this formula, the same amount of power can be transmitted either at high current and low voltage or low current and high voltage. But when you transmit current through wires, there will be also loss of heat. To overcome this problem, we have to higher the voltage to reduce the heat loss.
In modern electric power grids, electricity is transmitted at hundreds of thousands of volts. But the voltage cannot be this high when it arrives at your home. So a transformer steps down this high voltage to typically between 100 and 240 volts. The step down process of AC current is way easier than the DC current. Transformers require a time varying voltage to function, and since direct current is constant, and only alternating current is time varying, transformers like these only work with AC electricity. In Edison and Tesla’s time, there was no easy way to transform voltage with direct current. And this is the primary reason Tesla’s AC won out over Edison’s DC in the early era of electrical transmission.
AC current – a scientific breakthrough
This made AC power more cost effective, as fewer power plants were needed. Entrepreneur George Westinghouse saw the potential of Tesla’s AC power and bought his patents for AC motors. Edison began a propaganda war in an attempt to keep DC power on top, but it was inevitable that ac power would win. Almost all electricity is now delivered as Tesla’s AC power. Edison’s place in history as an inventor and electrician is secure. But in many ways Tesla went even further. He envisioned fluorescent lights, technology of the radio, and remote control. Nikola Tesla was one of the most forward thinking, and dynamic visionaries that ever lived.
“If your hate could be turned into electricity, it would light up the whole world”. – Nikola Tesla
Archaeological findings suggest that glass was first created during the Bronze Age in the Middle East. To the southeast, in Egypt, glass beads have seen found dating back to about 2500 B.C.E. Glass is made from a mixture of silica sand, calcium oxide, soda, and magnesium, which is melted in a furnace at 2,730°F (1,500°C). Most early furnaces produced insufficient heat to melt the glass properly, so glass was a luxury item that few people could afford. This situation changed in the first century B.C.E. when the blowpipe was discovered. Glass manufacturing spread throughout the Roman Empire in such quantities that glass was no longer a luxury. It flourished in Venice in the fifteenth century, where soda lime glass, known as ‘cristallo’, was developed. Venetian glass objects were said to be the most delicate and graceful in the world.
How glass was made?
It all begins in the earth’s crust, where the two most common elements are silicon and oxygen. These react together to form silicon dioxide, whose molecules arrange themselves into a regular crystalline form known as quartz. Quartz is commonly found in sand, where it often makes up most of the grains and is the main ingredient in most types of glass. You probably noticed that glass isn’t made of multiple tiny bits of quartz and for good reason. The edges of the rigidly formed grains and smaller defects within the crystal structure reflect and disperse light that hits them. But when the quartz is heated high enough, the extra energy makes the molecules vibrate until they break the bonds holding them together and become a flowing liquid, the same way that ice melts into water. Unlike water, though, liquid silicon dioxide does not reform into a crystal solid when it cools. Instead, as the molecules lose energy, they are less and less able to move into an ordered position, and the result is what is called an amorphous solid. A solid material with the chaotic structure of a liquid, which allows the molecules to freely fill in any gaps, this makes the surface of lass uniform on a microscopic level, allowing light to strike it without being scattered in different directions.
How glass is transparent?
Ancient glass materials found in Rome.
Why light is able to pass through glass rather than being absorbed as with most solids? You may know that an atom consists of a nucleus with electrons orbiting around it, but you may not know that an atom has a lot of empty space. So, light passes through these atoms easily without hitting any of these particles. Then why aren’t all materials transparent? This is because, the different energy levels those electrons in an atom can have. Consider an atom of an iron, an electron in it initially assigned to move in a certain orbit. But if it had the enough energy; it could reach the exited state and jump to a closer orbit. So, one of the light photons passing through can provide the needed energy. But there is one thing; the energy from the photon has to be the right amount to get an electron to the next orbit. Otherwise, it will just let the photon pass by, and it just so happens that in glass, the electrons are placed so far from each other, that the photons of visible light can’t provide enough energy for an electron. Photons from ultra violet light give just the right amount of energy, and are absorbed. That’s why you can’t get a suntan through glass. This amazing property of being both solid and transparent has given glass many uses throughout the centuries.
In the 1950s Sir Alastair Pilkington introduced ‘float glass production”, a revolutionary method still used to make glass. Other developments have included safety glass, heat resistant glass, and fiber optics, where light pulses are sent along thin fibers of glass. Fiber optic devices are used in telecommunications and in medicine for viewing inaccessible parts of the human body.
The impact of coronavirus pandemic on India has been largely disruptive in terms of economic activity as well as a loss of human lives. Almost all the sectors have been adversely affected as domestic demand and exports sharply plummeted with some notable exceptions where high growth was observed. An attempt is made to analyze the impact and possible solutions for some key sectors.
Food & Agriculture
Since agriculture is the backbone of the country and a part of the government announced essential category, the impact is likely to be low on both primary agricultural production and usage of agro-inputs. Several state governments have already allowed free movement of fruits, vegetables, milk etc. Online food grocery platforms are heavily impacted due to unclear restrictions on movements and stoppage of logistics vehicles. RBI and Finance Minister announced measures will help the industry and the employees in the short term. Insulating the rural food production areas in the coming weeks will hold a great answer to the macro impact of COVID-19 on Indian food sector as well as larger economy.
Aviation & Tourism
The contribution of the Aviation Sector and Tourism to our GDP stands at about 2.4% and 9.2% respectively. The Tourism sector served approximately 43 million people in FY 18-19. Aviation and Tourism were the first industries that were hit significantly by the pandemic. The common consensus seems to be that COVID will hit these industries harder than 9/11 and the Financial Crisis of 2008. These two industries have been dealing with severe cash flow issues since the start of the pandemic and are staring at a potential 38 million lay-offs, which translates to 70 per cent of the total workforce. The impact is going to fall on both, White and Blue collar jobs. According to IATO estimates, these industries may incur losses of about 85 billion Rupees due to travel restrictions. The Pandemic has also brought about a wave of innovation in the fields of contactless boarding and travel technologies.
Telecom
There has been a significant amount of changes in the telecom sector of India even before the Covid-19 due to brief price wars between the service providers. Most essential services and sectors have continued to run during the pandemic thanks to the implementation of the ‘work from home’ due to restrictions. With over 1 billion connections as of 2019, the telecom sector contributes about 6.5 per cent of GDP and employs almost 4 million people. Increased broadband usage had a direct impact and resulted in pressure on the network. Demand has been increased by about 10%. However, the Telco’s are bracing for a sharp drop in adding new subscribers. As a policy recommendation, the government can aid the sector by relaxing the regulatory compliances and provide moratorium for spectrum dues, which can be used for network expansions by the companies.
Pharmaceuticals
The pharmaceutical industry has been on the rise since the start of the Covid-19 pandemic, especially in India, the largest producer of generic drugs globally. With a market size of $55 billion during the beginning of 2020, it has been surging in India, exporting Hydroxychloroquine to the world, esp. to the US, UK, Canada, and the Middle-East.
There has been a recent rise in the prices of raw materials imported from China due to the pandemic. Generic drugs are the most impacted due to heavy reliance on imports, disrupted supply-chain, and labour unavailability in the industry, caused by social distancing. Simultaneously, the pharmaceutical industry is struggling because of the government-imposed bans on the export of critical drugs, equipment, and PPE kits to ensure sufficient quantities for the country. The increasing demand for these drugs, coupled with hindered accessibility is making things harder. Easing the financial stress on the pharmaceutical companies, tax-relaxations, and addressing the labour force shortage could be the differentiating factors in such a desperate time.
Oil and Gas
The Indian Oil & Gas industry is quite significant in the global context – it is the third-largest energy consumer only behind USA and Chine and contributes to 5.2% of the global oil demand. The complete lockdown across the country slowed down the demand of transport fuels (accounting for 2/3rd demand in oil & gas sector) as auto & industrial manufacturing declined and goods & passenger movement (both bulk & personal) fell. Though the crude prices dipped in this period, the government increased the excise and special excise duty to make up for the revenue loss, additionally, road cess was raised too. As a policy recommendation, the government may think of passing on the benefits of decreased crude prices to end consumers at retail outlets to stimulate demand.
Beyond Covid: The new normal
In view of the scale of disruption caused by the pandemic, it is evident that the current downturn is fundamentally different from recessions. The sudden shrinkage in demand & increased unemployment is going to alter the business landscape. Adopting new principles like ‘shift towards localization, cash conservation, supply chain resilience and innovation’ will help businesses in treading a new path in this uncertain environment.
Coronavirus (COVID-19), a virus that grew stealthily has become one of the deadliest viruses that are killing people worldwide. This virus took birth in Wuhan city of China and since then have traveled to more than 160 countries. The World Health Organization (WHO) has declared Coronavirus as a pandemic. It has become a mass scare and is leading to the deaths of thousands of people in numerous countries including China, Italy, Iran, Spain, the US, and many more. In India, this pandemic started on 30 January 2020 by affecting an individual who had a travel history from Wuhan, China.
The world economy is seeing its greatest fall ever. Coronavirus has largely impacted the growth of almost every country and is responsible for the slump in GDP worldwide. Like other countries, India is also impacted by this virus but not largely. Almost every industry sector has seen a fall in their sales and revenue. India’s GDP growth has fallen to 4.7% in the third quarter of 2020.
Inflation and Affected Industry:
China is one of the largest exporters of many raw materials to India. Shutting down of factories has damaged the supply chain resulting in a drastic surge in the prices of raw materials. Some of the other products that have seen a rise in their prices are gold, masks, sanitizers, smartphones, medicines, consumer durables, etc. The aviation sector and automobile companies are the hardest hit among the rest. With no airplane landings or take-offs globally and restricted travel has brought the aviation and travel industry to a halt.
Slump in Share market: Share markets that include Sensex and Nifty are on nose dive since the occurrence of this pandemic (COVID-19). Sensex has declined close to 8000 points in a month. As of 12 March 2020, share market investors have lost approximately Rs. 33 lakh crore rupees in a month. This could be the beginning of a recession that the Indian market will never want to witness. Investors are advised to stay safe and invested in this virus-infected stock market. Few industries that can benefit from novel coronavirus during the time of the market crash are pharmaceuticals, healthcare, and Fast Moving Consumer Goods (FMCG).
Cash flow Issue: Due to this outbreak, almost 80% of Indian companies have witnessed cash flow difficulty and over 50% of companies are facing operations issues. As per the Federation of Indian Chambers of Commerce and Industry (FICCI), 53% of companies are impacted by COVID-19. Slow economic activity is resulting in cash flow problems eventually impacting repayments, interest, taxes, etc.
Coronavirus (COVID-19), a virus that grew stealthily has become one of the deadliest viruses that are killing people worldwide. This virus took birth in Wuhan city of China and since then have traveled to more than 160 countries. The World Health Organization (WHO) has declared Coronavirus as a pandemic. It has become a mass scare and is leading to the deaths of thousands of people in numerous countries including China, Italy, Iran, Spain, the US, and many more. In India, this pandemic started on 30 January 2020 by affecting an individual who had a travel history from Wuhan, China.
The world economy is seeing its greatest fall ever. Coronavirus has largely impacted the growth of almost every country and is responsible for the slump in GDP worldwide. Like other countries, India is also impacted by this virus but not largely. Almost every industry sector has seen a fall in their sales and revenue. India’s GDP growth has fallen to 4.7% in the third quarter of 2020.
Efforts from CII and Govt. of India: Confederation of Indian Industry (CII) has suggested the RBI reduce repo rate up to 50 basis points and also asked for a reduction of 50 basis points on the cash reserve ratio. The government is planning to set up an amount to support MSMEs to overcome the crisis during this phase of shut down, cash flow difficulty, and working capital issues.
A large explosion tore through a Shi’ite mosque in the southern Afghan city of Kandahar during Friday prayers, killing at least seven people and wounding 13, officials and provincial leaders said.
Qari Saeed Khosti said authorities were collecting details of the explosion, which took place days after a suicide bomb attack claimed by Islamic State on a Shi’ite mosque in the northern city of Kunduz that killed scores of people.
Photographs posted by journalists on social media showed many people apparently dead or seriously wounded on the floor of the mosque.
Nematullah Wafa, a former member of the provincial council, said the blast occurred at the Imam Bargah mosque and caused heavy casualties but there were no immediate confirmation of the number of dead and wounded.
Eyewitnesses said three back-to-back explosions hit Imam Bargah mosque in Kandahar, one of the biggest mosques in the city, causing high casualties.#TOLOnewspic.twitter.com/Z2owaWzxrF
The blast, coming so soon after the Kunduz attack underlined the increasingly uncertain security in Afghanistan as Islamic State has stepped up operations following the Taliban victory over the Western-backed government in Kabul in August.
It’s where a group of free willing people collect their opinion mostly to select a government system. Election takes place in democratic style politics. Here we choose the legislative council and lower and upper house candidates. We also choose leaders of the union and federal system.
Here are some interesting and informative facts about elections-
Psephology is the study of results and other statistics relating to elections.
Kids As Young As 16 Can Vote In Brazil.
Us had the lowest voting turnout compared to other democratic countries.
It’s compulsory to vote in Australia – if not citizens are fined a particular amount.
The more literate the population is, the more creative the candidates get.
In India elections can take weeks to get completed.
A system that runs the modern day king. A system that can give power to any common man.
Election was first introduced in the US 1788-89.
We know we don’t get such good options in elections as the utopia of great leaders. World has seen many people as leaders and innovative solutions in their lives to believe enough in this system.Elections are responsible for every citizen and power of each of us over who our ruler must be.Such a thing has never happened at this scale in human history ever.!!
So next time the election is there, see everywhere you’ll know what to do.
Childhood is the most memorable time in any person’s life and among all other things the television shows had to be the best part of the evenings in those days. All the different characters, with so simple yet entertaining story lines let us enjoy our little make believe world so much so that we would wait for school to get over and be home and watch those shows. With development and advancement in technology and easier accessibility to the shows any time, any where the butterflies that waiting for those shows would give the children in those days do not easily come to children these days. These shows were sometimes superficial and most of the time fiction still made our childhood better and more fun. Here are some the most loved and remembered shows of those times:
SHARARAT
If you are true magic fan you definitely loved SHARARAT. This was a show with three generations engaging in magic and living their lives as PARIS. With Jia being the main protagonist who would always mess up her magic spells and get herself and people around her in trouble and her NANI coming to her rescue, always cleaning her mess and thereby giving a life lesson with the beauty of magic had to give us the most funny moments of all the times.
AGADAM BAGDAM TIGDAM
Do you think you have the craziest family? Wait till you meet a family that has apples as their phones and has smoke coming out of their ears now and then and belong to a planet named ZOLTAR, now this is what you call actual crazy. This show revolves around the MALHOTRAS who happen to be aliens looking like humans surviving on Earth while trying to keep their secret safe come what may. The show aired in 2007 and though might not have been as famous as others but was one of kind, first among the science fiction in the children dramas.
KYA MAST HAI LIFE
If you follow Shaheer Sheikh you definitely know him from the days of this show. This had five main characters, all enjoying their college lives while being the coolest group in the college. There is no denying that this show raised our hopes for the perfect college life while we end up attending our farewells crawled up in blankets. The show made us fall in love with Shaheer way before we even knew the meaning of love. With actor like Shweta Tripathi reaching all the heights today still remains the cute Zeeniya who solved everyday problems of her friend Ritu telling us what true friendships are for us.
SHAKE IT UP
Though very few know or talk about this show now, but this was one of the first dance programmes that lit the fire of being a dancer on growing up in every child that saw it. The show is about two teenage boys who love dancing and even excel in it so much so that become a part of a dance reality show along with the troubles that they encounter and try and solve them all by themselves. It might not have been huge hit but still has to be a hidden gem.
All these shows were the coolest thing back in early 2000s and they gave us major streaming goals. we can only thank the makers of the shows for making our childhood more fun and giving us memories of a lifetime. We owe it to these shows.
A Vindication Of The Rights Of Women by Mary Wollstonecraft.
Mary Wollstonecraft’s feminist essay A Vindication of the Rights of Women was published in 1792 as a book-length feminist essay. A Vindication of Women’s Rights campaigned for female equality, especially in the field of education. Wollstonecraft criticised the cultivation of conventional feminine qualities like as submission and service, arguing that women who were not well-educated could not be excellent mothers, spouses, or household administrators. She said that women were supposed to devote too much time to maintaining their delicate look and soft attitude, forsaking brains for beauty and transforming themselves into flower-like playthings for males.
Wollstonecraft addressed themes such as the need of educating women equally, treating women with respect, and giving women with the appropriate training to be excellent spouses and mothers, as well as educated companions for their husbands, in thirteen chapters.Women spend many of their initial years of life accumulating a scattering of achievements, while body and mental strength are sacrificed to libertine ideas of beauty… Can they run a family with prudence or look after the babies they bring into the world?How could women educate, raise children, and maintain a household if they were only concerned with their personal looks and minor achievements such as speaking French fluently, playing the piano, and sketching, Wollstonecraft argued? Such achievements made a woman appealing to a man as a source of entertainment, but not as an equal partner.Although Wollstonecraft recognised that raising a family would be the primary responsibility of many women at the time, she insisted that a husband and wife whose relationship was founded on reason and equality would parent happier and more well-rounded children than families governed by strict discipline and parental inequality. To that aim, she suggested a national education system in which boys and girls would be taught together and all classes would have access to education. Wollstonecraft warned against false sensibility, while writing during the time of Romanticism, a movement renowned for emphasising sensibility/feeling above sense/rational reasoning.
A Room of One’s Own by Virginia Woolf.
Virginia Woolf’s A Room of One’s Own is a long essay. The article, which was first published on October 24, 1929, was based on a series of lectures she gave in October 1928 at Newnham College and Girton College, two women’s institutions at Cambridge University. Despite the fact that this long essay uses a fictitious narrator and narrative to investigate women as authors and characters in fiction, the manuscript for the Women and Fiction lecture series, and therefore the essay, is deemed nonfiction. The essay is regarded as a feminist text, and it is notable for its argument for a literal and figurative place for women authors in a patriarchal literary world.
Bad Feminist – Roxane Gay.
How could women educate, raise children, and maintain a household if they were only concerned with their personal looks and minor achievements such as speaking French fluently, playing the piano, and sketching, Wollstonecraft argued? Such achievements made a woman appealing to a man as a source of entertainment, but not as an equal partner.
Sister Outsider by Audre Lorde
Audre Lorde’s literary and philosophical personae are brought to life in this collection of fifteen articles published between 1976 and 1984. These articles delve into and illustrate Lorde’s intellectual growth, as well as her long-standing worries about how to increase empowerment among minority women authors and the critical need to define difference—difference in terms of sex, ethnicity, and economic position. Sister Outsider is a title taken from her poetry book The Black Unicorn (1978). Sister Outsider’s poetry and articles emphasise Lorde’s recurring subject of continuity, notably the geographical and intellectual relationship.
The Handmaid’s Tale by Margaret Atwood
In the Republic of Gilead, Offred is a Handmaid. She is permitted to leave the Commander and his wife’s house once a day to stroll to the local grocery market, where the signs are now images rather than words because women are no longer allowed to read. Because, in an era of diminishing births, Offred and the other Handmaids are valued only if their ovaries are viable, she must lie on her back once a month and hope that the Commander gets her pregnant. Offred recalls the years when she lived with and made love to her husband, Luke; when she played with and protected her daughter; and when she had a career, her own money, and knowledge. But that’s all gone now.
Advertisements have the potential to change human thoughts, behaviour and actions. They can do a lot more than just promoting brands. Through visual and auditory modes, advertisements have the competency to bring about a societal change and provoke a positive impact on people. Readers can have a glance at such impactful advertisements through the examples listed out in this blog.
Red Label (Tea Brand)
A man visits a store to place an order for a Ganesh idol (A Hindu God). The shopkeeper exhibits the different idols created by him to the man. While having a conversation with the buyer the shopkeeper also illustrates the meaning behind the different forms of the Ganesh idols. To the buyer, this shopkeeper seems to be a very knowledgeable man, who has much information about the Hindu worship and reverence. While conversing with the buyer, the shopkeeper puts on the Kufi (skullcap worn by Muslims). The Hindu buyer is taken aback after realising that the shopkeeper selling the Ganesh idols is a Muslim by religion. He attempts to cancel his order and go to his workplace. The Muslim shopkeeper offers him a cup of tea before leaving. The vendor explains him that , work is worship too, one need not compulsorily pray. The Muslim man was in fact worshipping God, by creating his idol. The buyer takes a sip of tea and plans to change his mind. He does not cancel his order and amiably buys the idol from that vendor on that day itself. The Brand, Red Label intends to portray that their product attempts to create harmonious relations between different religions.
Kaun Banega Crorepati (Reality Game Show)
Six years ago, KBC came up with a phenomenal ad campaign featuring communal unity. In the ad it has been shown that, a Hindu boy had been selected for the episode. His family members were all set to bid him a goodbye as he was about to step out of his home, while his Muslim neighbors were watching him from the floor above. Just as the Hindu boy was about to step out, his neighbor sneezes. Sneezing while someone is about to leave from the doorstep is considered as a bad omen in the Hindu community. The Hindu boy’s family members feel agitated at the neighbor for sneezing and they misinterpret that, he had done it deliberately. Hours later, while facing a difficult question on the show, the Hindu participant decides to use the option of ‘Phone A Friend’ (According to the game’s format, this option is availed to all participants only once, whenever they wish to make use of it). He then rings up the same Muslim family and asks them the question i.e ‘What is the meaning of As-Salaam-Alaikum ?’ The man is overwhelmed by such a trustworthy gesture by the young boy. He answers his question accurately and assists him in winning the prize amount. This advertisement touched the hearts of many Indians. It indeed reflected the idea of communal harmony.
Surf Excel (Cloth Detergent Brand)
The advertisement broadcasted by this brand, intends to portray how Indian festivals are secular in nature. An individual from any community can enjoy a festivity according to his/her discretion. It is shown that, on the day of the Hindu festival of Holi (people celebrate this festival by applying colour on each other and splashing water with waterguns/waterballoons), a little boy wearing a white robe is hesitant to step out of his house. A girl of the same age as his, notices this and challenges her friends around, to smear all their colours on her. Her friends do accordingly, by throwing all the colour on her, from the floors above, as she waits down on her little bicycle. By doing so, she makes them use all their colour supplies on her and no colours are left out with them. Later, she offers to drop the boy to the place where he wants to go. It is then shown that, she drops him to the mosque, where he wanted to go to offer Namaaz (Islamic prayers). She also jests that, after he’s done with his prayers, the other kids will not leave him without including him in the merry festivities. He agrees to join them in the Holi celebrations after his prayers are done. The ad tagline said, “Rang Laaye Sang, Daag Acche Hai” (colours bind people together, such stains should be cherished). This advertisement depicts how mutual respect for each other’s religion can bring about unity. The principles of unity in diversity must be inculcated in children from their grassroot years, so that peace and harmony prevails in the society.
Advertisements can have a huge impact over the society, in terms of patriotism, unity, cohesiveness and peace-keeping. Various brands are positioning their ad campaigns around the pivot of National Unity in today’s times as the audience nowadays is readily accepting things which were not accepted earlier. Brands thus, not only create a name in the market with their products but also with their ad campaigns promoting social values and messages.
The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries through international news broadcasts, television programming, new technologies, film and music. If before the 1990’s mainstream media systems in most countries of the world were relatively national in scope, since then most communication media have become increasingly global, extending their reach beyond the nation-state to conquer audiences worldwide.
International flows of information have been largely assisted by the development of global capitalism, new technologies and the increasing commercialisation of global television, which has occurred as a consequence of the deregulation policies adopted by various countries in Europe and the US in order to permit the proliferation of cable and satellite channels. Globalization theorists have discussed how the cultural dimension of globalization has exercised a profound impact on the whole globalization process.
The rapid expansion of global communications in the 21st century can be traced back to the mechanical advancements of technologies during the course of the 18th and 19th centuries, which started mainly with the invention of the telegraph in 1837, and included the growth in postal services, cross-border telephone and radio communications and the creation of a modern mass circulation press in Europe. It was however the evolution of technologies capable of transmitting messages via electromagnetic waves that marked a turning point in advancing the globalization of communications.
The emergence of international news agencies in the 19th century, such as Reuters, paved the way for the beginnings of a global system of codification. Nonetheless, it was not until the 1960’s, with the launch of the first geo-stationary communication satellites, that communication by electromagnetic transmission became fully global, thus making the globalization of communications a distinctive phenomena of the 20th century.
Key theories in international communications grew out of international relation studies. The “modernization” or development” theory in the area of communication research emerged in the Cold War context and were largely preoccupied with the ways in which the media could help transform traditional societies to include them into the capitalism orbit. Among the key theorists in this tradition was Wilbur Schramm with his sponsored UNESCO work, Mass Media and national development – the role of information in the developing countries.
The idea was that international communication media could be used as a tool to transfer the political-economic model of the West to the growing independent societies of the South. Schramm’s views was that the mass media could be used by elites to raise the ambitions of the populations in developing countries, who would cease to be narrow-minded and conformist and would be active in their own self-development. The dependency theories the 1960’s and 1970’s were perceived as an alternative approach grounded in neo-Marxism, and which adopted a theoretical framework that saw capitalism and inequality as a key perspective in understanding the impact of power relations on global communications. According to the argument, transnational corporations based in the North engaged in a web of interdependency with the economies of the South, setting the terms of global trade, dominating markets, production and labour.
Dependency theorists and Latin American scholars argued that these economic relations worked within an exploitative dependency model that promoted American capitalist mentality in developing countries (Mattelart, 1979). Development was thus shaped in a way that benefitted largely the developed nations, maintaining the peripheral countries in a continuous position of dependence. Latin American scholars stressed that it was Western media companies that were reaping the rewards of the modernization programmes, and that they were actually reaching out to the South in order to conquer new markets for their products.
Globalization is thus seen as having consequences for the distribution of power and wealth both within and between countries. Cultural imperialism theories of the 1970’s and 1980’s highlighted how the media in developing countries imported foreign news, cultural and television genre formats (i.e. talk-shows, sitcoms) and also values of capitalist consumerism and individualism. The core critique of the imperialism thesis was that the developing countries had established a relationship of subordination.
In the simplest of terms cryptocurrency is a digital currency used to make transactions. It is currently not being used to make transactions but can be potentially used to do so. Before jumping to cryptocurrency let’s clear our basics.
Understanding currency
Think of cryptocurrency as any other currency, we use currency to fulfil our needs and we exchange currency because we are aware that we will be provided with goods and services in return. Now, this currency is not limited to just notes or coins but can be anything. Like in olden times barter system existed where people would exchange goods and services for other goods and services in return but this concept had a lot of limitations so currency started evolving. We moved to commodity money i.e., gold, silver then to metal money then paper money then plastic money(cards) and now we are moving towards crypto. These currencies evolved because the previous methods of transaction had their own drawbacks.
Like any other method, the method of transaction that the world operates on now also has drawbacks like centralisation, elasticity, the ease with which it can be issued to name a few.
Need for Crypto
Now, this is where cryptocurrency comes into play. It is a virtual form of currency that uses blockchain technology. Blockchain technology is a virtual decentralised ledger that keeps a record of transactions. Cryptocurrency is secured by cryptography which is a secure communication technique.
Now, keep in mind that it does not physically exist, one can’t hold up a bitcoin because it is based on a network distributed across computers. So you don’t have to carry it around, kind of like net banking or online transactions but online transactions are made through banks and can be monitored by any authority. Now, imagine you want to transfer your friends 5 bitcoins. You can do it without a bank or an intermediary interfering. It can be done anonymously with your privacy being protected. And since no authority controls it, that currency cannot be altered either.
With paper currency, the government can print as much money as they want because they control it and printing a lot of money causes inflation but that is not the case with cryptocurrency because only a limited number exists.
For example, only 21 million bitcoins exist on the web. Bitcoin is a form of cryptocurrency created allegedly by a Japanese fellow Satoshi Nakamoto. Now , this could be a pseudonym or perhaps more than one person was involved in the development of said currency. However, for the most part that person’s identity still remains anonymous.
Now, this number of 21 million cannot be changed, it is constant. There will always exist 21 million bitcoins and can be found out through miing. This is done by solving puzzles. The more puzzles you solve, the more bitcoin you get. As more and more bitcoins are mined, the puzzles get tougher. These bitcoins are not easy to find and it is definitely not easy to solve the puzzles. Perhaps, that is why Bitcoin is so valuable.
It is possible that somewhere in the not so far future we would not be using paper currency but crypto. For now, cryptocurrency is highly volatile and is used only for investing money.
It’s usually called ‘drama’ . Korean shows have recently been gaining popularity. The new show ‘Squid game’ has instantly trending worldwide.
K-show makes up to 2.02 bn revenue for South Korea.
They have also given nations incredible soft power over people around the world. They can influence trends and cultures or sometimes lifestyle too. It also proved a boomer of business to other sectors in Korea. Here are a few top shows that might interest you.
1)Mr. Queen: One of most hilarious drama in the newest realise. It has a story of how a woman in the history of Korea suffered in a royal Household. It also has a light romance side.
2)Vincenzo: It’s old mafia styled. A italian consilerr comes back to Korea and finds his good side working for a lawyer. It is available on Netflix.
This series is a must watch for beginners.
3)Crash landing on you: it’s a romantic drama with sorrowful twists. It shows the relationship and difference between North Korea and South Korea in the present day. If you are into romance drama it is best k-shiw can do for you.
4)Goblin: Show made it 2016. It is a cult hit in Korean shows. It set a benchmark for supernatural genre show. It feels story of a supernatural being looking for a wife to end his life. It’s a sorrowful romance that will make you cry till the end.
Claude Monet is considered as the initiator of impressionism along with Pierre-Auguste Renoir, Alfred Sisley, and Frédéric Bazille, who he met while studying under Charles Gleyre.
Early Life
Oscar Claude Monet was a French painter born in 1840 in France. Monet was the eldest kid in his family. He grew up around the coast, which plays a significant role in some of his works. In 1851, Monet got into Le Havre secondary school of the arts. In his early years Monet started to show inclination towards art and would draw caricatures, which brought him initial success at the age of 15.
In 1858, he met Eugène Boudin through whom he was introduced to multiple techniques namely “en plein air” or painting in open air which he would go on to use in most of his paintings throughout his painting career .
Introduction to Art
In 1858, Monet started studying in Paris where he was introduced to artists like Charles Daubigny and Constant Troyon. Monet was called for military service under Chasseurs d’Afrique
In Algeria. Every experience, every scene for an artist has the potential to serve as an inspiration for an artist and his time in Algeria did exactly that. The colors of Northern Africa were an inspiration for his later research. He was forced to return to Le Havre in 1862 due to illness. He met Johan Barthold Jongkind, who also played an important role and shaped his artistic perception along with Boudin.
In 1867 Monet had a child whom he named Jean with Camille Pissarro.
A lot of his success comes from the work that he produced between 1865-75. One of those works include Le Déjeuner sur l’herbe which he finished in 1866 which shows a group of well dressed people enjoying a picnic. His paintings from this period portrayed very trivial, domestic scenes.
Some of his paintings from this period include The Beach at Sainte-Adresse(1867), The Woman in the Green Dress (1866), Portrait of Claude Monet, Carolus-Duran (1867).
In 1972, Monet came across Japanese paintings which influenced his later paintings. Since then, his paintings revolved around nature. Monet is most known for his series of motifs that he started creating in the 1880s, these were impressionist paintings.
Later Years
In 1883, Monet moved to Giverny with his family. Here he started working on a series of paintings mostly inspired by his surroundings. These paintings represented the River Thames, Charing Cross. During this time Monet frequently traveled to Lomdon and Venice. In 1893, Monet started to assemble a water lily garden and soon this garden became a subject of his later paintings. Most of his work in the 1900s remained unknown to a large population till the mid 20th century. In the later years of his life, his eyesight began to deteriorate despite that he did not stop painting, he painted almost all his life. In 1923, he went through a cataract surgery which improved his sense of sight a bit and went back to some of his older unfinished paintings. In 1926, Monet passed away. Hw spent most of his later years grieving for his friends who he had lost in World War I and perhaps this grief resulted in a series he called Weeping Willow which is regarded as one of his most beautiful series that he painted
Most of us might have had this idea, that magnets attract each other in opposite poles, so why can’t we use this to create free energy. Like placing a magnet or a metal in a car and attach the other magnet with a rod or something and place it in front of the car that keeps them attract each other. With this idea, we can move the car without any energy, forever. A perpetual motion machine is a device that is supposed to work indefinitely without any external energy source. Imagine a windmill that produced the breeze it needed to keep rotating or a light bulb whose glow provided its own electricity. These devices have captured many inventers’ imaginations because they could transform our relationship with energy. It sounds cool right? But there is only one problem, it won’t work.
In countless instances in history, people have claimed that they have made a perpetual motion machine. Around 1159 A.D. a mathematician called Bhaskara the learned sketched a design for a wheel containing curved reservoirs of mercury. He reasoned that as the wheels spun, the mercury would flow to the bottom of each reservoir, leaving one side of the wheel perpetually heavier than the other. The imbalance would keep the wheel turning forever. Bhaskara’s drawing was one of the earliest designs for a perpetual motion machine. And more people have claimed that they made a perpetual motion machine, like Zimara’s self blowing windmill in the1500s, the capillary bowl where capillary action forces the water upwards, the oxford electric bell, which takes back and forth due to charge repulsion, and so on. In fact the US patent office stopped granting patents for perpetual motion machines without a working prototype.
Why perpetual motion machines won’t work?
Ideas of perpetual motion machine all violate one or more fundamental laws of thermodynamics. These laws describe the relationship between different forms of energy. The first law of thermodynamics says that “Energy neither be created nor be destroyed”. You can’t get out more energy than you put in. that rules out a useful perpetual motion machine right away because a machine could only ever produce as much as it consumed. There wouldn’t be any leftover energy to power a car or charge a phone. But what if you just wanted the machine to keep itself moving? Let’s take the Bhaskara’s wheel, the moving parts that make one side of the wheel heavier also shift its center of mass downward below the axle. With a low center of mass, the wheel just swings back and forth like a pendulum and will stop. In the 17th century, Robert Boyle came up with an idea for a self watering pot. He theorized that capillary action, the attraction between liquids and surfaces that pulls water through thin tubes, might keep the water cycling around the bowl. But if the capillary action is strong enough to overcome gravity and draw the water up, it would also prevent it from falling back into the bowl.
John Keely’s perpetual motion machine
For each of these machines to keep moving, they had to create some extra energy to nudge the system past its stopping point, breaking the first law of thermodynamics. There are ones that seems to keep moving, but in reality, they invariably turn out to be drawing energy from some external source. Even if engineers could design a machine that didn’t violate the first law of thermodynamics, it still wouldn’t work in the real world because of the second law. The second law of thermodynamics tells us that energy tends to spread out through processes like friction, heating. Any real machine would have moving parts or interactions with air or liquid molecules that would generate tiny amount of friction and heat, even in a vacuum. That heat is energy escaping, and it would keep leeching out, reducing the energy available to move the system itself until the machine inevitably stopped. Like I said about the idea of a car with magnets, the magnets in it won’t able to move the car. Even if the magnet is so powerful to move the car, the friction came into action and will eventually stops the car. So these two laws of thermodynamics will destroy every idea for perpetual motion. With these, we can conclude that perpetual motion machines are impossible.
Eduindex 
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