Tag: Business

Everything about Zomato IPO

History

Zomato was established in 2010 as just a restaurant finding platform. Over the years, the young online startup expanded its services and is today one of the largest online food delivery platforms in India. It has currently expanded its territory to 24 countries including India. Its active restaurant partners have grown to over 1.5 lakhs in the fiscal year 2021 as compared to 94,286 in the fiscal year 2019. The average order value on this platform has risen from Rs 264 in 2020 to Rs 395 in 2021.

Zomato also boasts of having the largest local delivery networks in India with almost 1.7 lakh delivery partners. It’s units are making Rs 20.5 per order from the previous fiscal year. But it also suffered a loss of Rs 30.5 per order in the fiscal year 2020. However, the company has been suffering losses over the last three years.

About the IPO

The IPO issue size is Rs 9375 crores. Of this, Rs 9000 crores is a fresh issue which will be used for the company’s organic and inorganic growth. The remaining Rs 375 crores is an offer for sales. The IPO will be allocated to Qualified Institutional Buyers(QIB), Non-Institutional Buyers(NIB) and Retailers. Qualified Institutional Buyers are allotted a quota of 75%, Non-Institutional Buyers are allotted a quota of 15% and the Retailers are allotted a quota of 10%.

Price range per share is Rs 72-76. There will be 195 shares per lot and retailers can bid for a maximum of 13 lots for the maximum price. The issuing of IPO’s has already begun on 14 July 2021. As of now the IPO has been oversubscribed by more than 4 times in the retail investors quota. The QIB quota has been oversubscribed by 7 times and the NIB quota has seen an oversubscription of 0.45 times. Overall, the IPO has been oversubscribed by 4.79 times.

It is believed that the company will be a loss making company for the next 2-3 years. Experts say that this IPO is not suitable for retail investors. Only people with high risk appetite and those who are willing for long term holdings are advised to go for this IPO. Going ahead, the subscription for this IPO will be available for one more day from 10 am till 5 pm on Friday, July 16, 2021.

The allotment of this IPO will begin on Thursday, 22 July 2021. To the investors who didn’t get allotted, the refund will be initiated on Friday, July 23, 2021. Investors who have been allotted will get their shares on their respective demat accounts on Monday, July 26, 2021. The shares will be listed publicly for exchange from Tuesday, July 27, 2021.

Allotment of IPO’s is random and not based on first come first serve. But being too late is also not good for the allotment. To get higher chances of allotment, make sure that you apply early and apply from different demat accounts. If a person has applied for more than one time with the same PAN card, then all of his applications will be rejected. Buy the shares of it’s parent company to ensure more chances of subscription.

Confidence:a key to success?

Confidence means feeling sure of yourself and your abilities in a realistic and secure way. Yes, it is rightly said that confidence is the key to success. It is built on the choices and accomplishments that feed your passion, most of all making you happy and feeling proud on yourself.

It doesn’t mean to feel like superior from others or in any arrogant way but to believe in a positive manner that you’re capable. A confident person can achieve the goals and face the scenarios of life far better than those who lacks it.

The people who are confident enough are admired by others ,can take the risk , look up the situations positively and also inspire others.

” low self-confidence isn’t a life sentence. Self confidence can be learned , practiced and mastered- just like any other skill. Once you master it, everything in your life will change for the better”.

Barrie Davenport

Tips to be confident:

  1. It is obvious that if you don’t believe in yourself how do u expect any other person to do that ? Confidence begins to develop by the time of accomplishment of the goals. So GET THE THINGS DONE is the foremost step in which you are required to set-up your day-to-day goals and when you will achieve them, automatically you will have the confidence of doing it.
  2. Just setting up of the goals is not enough and there comes the second tip to MONITOR THE PROGRESS by which you can easily know how much you have achieved and also can make any changes in your goals if needed to satisfy them.
  3. The way you appear or dress have a significant impact on your confidence .So DRESS SMART , it is the international symbol of status and no matter where you live it is always preferable to bring more attractiveness and confidence in you.
  4. Here comes the role of a BODY LANGUAGE which plays more important role in judging the personality of a person. Behave in a manner which will present you more confident . Always walk tall ,have an eye contact while talking and be energetic.
  5. Find out your strengths and try to LEVERAGE YOUR STRENGTHS dont give much focuss on your shortcomings otherwise you will become less confident. Just know your areas of master and bring them to more upper level to increase them it will eventually help you to be more confident about yourself.

How to Run a Successful Business in Emerging Markets Like India

It is a well known fact that China rules the world in the sector of marketing. But emerging markets are not that behind. They are catching up and making a place for themselves in the world market.

Business in Emerging Markets

According to a survey done recently by the IMF (International Monetary Fund), it is observed that the emerging markets will be growing at a continuous pace in the next 2-3 years. So, doing business in the emerging markets is going to be successful.

In the last decade, the emerging markets have shown a rapid increase in their sales as compared to the multinationals. And in addition, it proves to be more safer in times of economic deficiency.

Photo by Benjamin Suter on Pexels.com

Emerging markets are the best platform for many companies to start their business and grow their revenue. Here are some steps to success in emerging markets :

  1. Be up-to-date with the newest technologies.
  2. Move on from the thoughts of uncertainties and insecurities.
  3. If you face any type of problem at any time in your business, then go for collaboration.
  4. Let go of the old strategies and build new ones to excel more in the market.
  5. Try to get familiar and used to the scarcity of work and sales.

Follow these few steps and keep your mind focused in growing and growing more. Business in emerging markets like India is not hard but is a game of well planned strategies and being focused in the work.

Advertisement & Consumer Buying Behavior

Image Source: google.com

Advertisement has today become one of the most important aspects of all business and to imagine life without it is almost impossible. Advertising is all over all places, on TV and radio, in newspapers and magazines, on billboards and even plastered across the side of the buses. If an advertisement can really persuade us to buy a product, surely it can be just as effective in persuading us to think in a certain way. Advertising has a great influence on our daily lives whether we are aware or oblivious of it.

Consumer is someone who buys and makes use of a product. Therefore, consumer maintain the production cycle moving in addition to play a crucial position in the economic position of any country, as a result, any country will face crisis if consumers don’t have the effective call for items produced. Consumers call for special commodities is primarily based totally on their taste and choice for them. Consciousness of good affects consumer purchase of that good. Other elements that have an effect on one’s taste and choice for a good are psychological and environmental. Taste and choice for a product change overtime. Thus, advertisements play a role in influencing taste and choice of consumers choice.

Consumer behavior includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it and how they dispose of it. In other words, consumer behavior is a behavior of individuals in regard to acquiring, using, and disposing of products, services, ideas or experiences.

Advertising has big stimulating impact on shopping behavior of the consumers. Mostly, marketing and marketing is greater powerful on merchandise which have intrinsic features. Qualities aren’t acknowledged on the time of buy and it takes one to find out the features upon the use of the product. And, whilst there may be a full-size danger of differentiating a product, it pleasant fits to put it on the market on that product.

Types Of Consumer Buying Behavior

There are four types of consumers buying behaviour namely, dissonance reducing, habitual, variety seeking and complex buying behaviour.

Dissonance reducing behaviour occurs when the customer finds it difficult to differentiate among the brands. So, consumers may respond primarily to a relatively better price. After the purchase, consumer might experience post purchase dissonance. This is the consumer behaviour displayed mostly by uninformed consumers.

Habitual buying behaviour is a consumer purchase decision whereby the consumers level of involvement is low. So, consumers don’t search much information among the available brands, and they don’t find important differences among the brands and buy the product without a high level of involvement. If the consumer keeps buying the same brand repeatedly, it becomes their habit.

In case of variety seeking buying behaviour the level of consumer involvement is low, but consumer perceive significant differences among the brands. In variety seeking buying behaviour, consumers very often switch from one brand to another. This type of decision is common among consumers who want to stay ahead of the latest fashion trends.

Complex buying behavior can be defined when consumers are highly involved in making a purchase decision. It calls for a high level of involvement on the part of the consumer. In the case of high involvement, consumers distinguish salient differences among the competing brands. Consumers are involved in case of expensive and highly self-expressive products.

Universal Basic Income(UBI)

Universal Basic income(UBI), also called citizen’s income, citizen’s basic income, basic income guarantee, basic living stipend, guaranteed annual income, or universal demo grant, is a theoretical governmental public program for a periodic payment delivered to all citizens of a given population without a means test or work requirement. It’s main purpose is to reduce inequality and eliminate poverty.

Features of UBI:

1. Universal Scheme: UBI is a universal scheme in nature. It means UBI is not targeted so all citizens of the country will receive the payment of cash without any discrimination.

2. Periodic: Money will be distributed to the beneficiaries at a fixed interval i.e. monthly/yearly.

3. Cash Payment: The beneficiaries will get the cash directly into their account. So they won’t get anything in kind of cash i.e. vouchers for goods or services.

4. Unconditional Scheme: It means one need not prove his or her unemployment status or socio-economic identity to be eligible for UBI. So social or economic positions of the Beneficairy/individual are not taken into consideration.

5. Individual Beneficiary: In this scheme each citizen (or adult citizen) is considered as the beneficiary rather than each household.

An unconditional income that is sufficient to meet a person’s basic needs (i.e., at or above the poverty line) is sometimes called a full basic income; if it is less than that amount, it may be called a partial basic income.
One central motive for basic income is the belief that automation and robotization is paving the way for a world with fewer paid jobs.

Today, disruptive technologies like artificial intelligence are ushering in productivity gains that we have never seen before. They are also steadily reducing human capital requirements, making jobs a premium. The gap between the rich and everyone else has expanded significantly in recent years, and many fear that automation and globalization will widen it further.

Good Idea Why?

1. Currently, the government provides services through various social welfare schemes but now the government wants to change this trend by giving them cash so that peoples can buy services/goods of their choice.

2. UBI will provide secured income to individuals.

3. The scheme will reduce poverty and income inequality in society.

4. It will increase the purchasing power of the poor, so aggregate demand in the economy will get a boost.

5. It is easy to implement because the government needs not to identify the beneficiaries which is very tough task for State and Central Government.

6. This scheme will reduce the wastage of government money because its implementation is very simple.

If the only choice were between mass impoverishment and a UBI, a UBI would be preferable.

UBI is a project for reforming capitalism into an economic system by empowering labor in relation to capital, granting workers greater bargaining power with employers in labor markets, which can gradually de-commodify labor by separating work from income. This would allow for an expansion in the scope of the social economy by granting citizens greater means to pursue non-work activities (such as art or other hobbies) that do not yield strong financial returns.

Such a program would allow people to spend their money on whatever they value most. It would create a broad sense of ownership and a new constituency to shake up the system of big-money politics. Studies of conditional cash-transfer programs in developing economies have found that such policies can empower women and other marginalized groups.

Bad Idea Why?

1. There is a strong possibility that free cash to the poor can make them lazy or it may reduce the incentive for work, increasing the rate of inflation in the economy.

2. There is no guarantee that the given cash will be spent on productive activities, health & education, etc. It may be spent on tobacco, alcohol, drugs, and other luxury goods etc.

3. It may be that workers can refuse to work (as it had been observed in the case of MGNREGA) as a laborer or demand higher wages which can increase the cost of production of agricultural goods.

4. UBI is a flawed idea, not least because it would be prohibitively expensive unless accompanied by deep cuts to the rest of the safety net.

5. Without major cost savings, federal tax revenue would have to be doubled, which would impose massive distortionary costs on the economy.

And, no, a permanent UBI could not be financed with government debt or newly printed currency. Sacrificing all other social programs for the sake of a UBI is a terrible idea. Such programs exist to address specific problems, such as the vulnerability of the elderly, children, and disabled people.

Imagine living in a society where children still go hungry, and where those with severe health conditions are deprived of adequate care, because all the tax revenue has gone to sending monthly checks to every citizen, millionaires and billionaires included.
Basic economic theory implies that taxes on income are distortionary in as much as they discourage work and investment. Moreover, governments should avoid transfers to the same people from whom they collect revenue, but that is precisely what a UBI would do.

Besides, a more sensible policy is already on offer: a negative income tax, or what is sometimes called “guaranteed basic income.”
Rather than giving everyone $1,000 per month, a guaranteed-income program would offer transfers only to individuals whose monthly income is below $1,000, thereby coming in at a mere fraction of a UBI’s cost.

In conclusion it can be said that history has proven that freebies never changed the economic conditions of the people. So giving a sum of Rs.7,620 per person/year will not change much as we have seen this in the MGNREGA schemes which gives Rs.10,000 per year to the people.

So the government should focus to increase the skill of the people at free cost rather than free cash.

Start your own business – Part 1

During the lockdown, most of us lost our jobs and most of us got less paid than our actual wages due to the unpredictable economic statics and decrease percentage. So, everyone started to realize one passive income is not sufficient to run our lifestyle, especially in this pandemic situation. We always need two carriers to make money and satisfy our life needs.

  • One is PROFESSION
  • Another one is PASSION


A profession is something that you don’t hate but you do that to move on in day-to-day life. And passion is something that you love to do and doing that without any expectations. Nowadays nothing is free except viruses. So, even though if you love your passion as much as you even don’t give a second thought to get money out of it. You have to change that pessimistic mentality. Everything is an opportunity to improve both sides. That’s called Win and win solution. If you are teaching something he is earning knowledge and you are earning your deeds as money. So, how one can begin a start-up business? We are going to look at the most possible works to do without a large sum of investment. But, still get some side income from them. You don’t need to find a location or giant machines or decorating them etc… All you need is essential types of equipment for the idea in your mind and some Magic in your hands to achieve your destination. You can work from your home and sell them on Social Media like amazon, Instagram or you can even create your own website to place your products at one point.

Costume designing:

Costume designing is the best way to make a good profit out of essentials. All you need is an innovative mind, designing knowledge, fabrics, and sewing machine. And some customers must have their own ideas about their idea costumes. So, you can even customize your orders according to your customers. And trust me customizing optional website are countable in India. But people require customizing costume designers. You can do costumes like scarfs, veils, hats, dresses and innovative fashion and eligant costumes. Especially, people will roll over the red carpet for you if you sell them at affordable ranges.

Skincare products Making:

Skincare making is the Bestest economical friendly business. It doesn’t need higher investments but still, you can get a good profit if your products are reasonable and if you have magic in your hands to treat someone’s skin problem.

Nowadays skin problems are common to every human. If getting rid of the skin problems are one side. But, choosing a product to give a try is something everyone confuses. You can do skin products to the people’s according to the type of skin. People will celebrate you once they get visible changes. And people love natural ingredients without side effects keep it noted. There is a huge demand for good home-made products like hair oils, hair wash powders, soaps, cleansers, face packs, serums, etc.,

Some extra amount is something that no one will say no to. We will enroot many passionate start-up businesses like this in our upcoming articles. So, it’s time to switch our passion into action.

Video Game crash of 1983

In 1983 the video games industry was hit with a recession that almost ended the existence of video games of that time period. This period lasted for almost two years from 1983 to 1985. Many people and journalists who were critical were calling video gaming a fad. Numerous companies went bankrupt or stopped making video games entirely. This recession is known as the Great North American Video Game Crash or Atari Shock (Primarily in Japan).

Video games in the 1970s were dominated by arcade machines and by the end of the decade home game consoles were also getting popular. With the start of the 1980s, the video gaming industry witnessed a boom with numerous companies like Mattel, Atari, and Coleco dominating the market. The early 80s was a time of innovation and growth in the video game industry but there was instability in the industry as well. This was a time period when video games were becoming more mainstream and popular. Many new players entered the market ranging from industries to small developers that had no association or prior experience in game development in general.

  • Super Nintendo Entertainment System released on November 1990 (Successor to NES)

Pacman was a big hit in the early 80s and it was not of the most popular video games in the arcades. Its successor Miss. Pacman improved on the formula and was a success as well. After the success of Pacman in the arcades, Atari wanted to replicate the success in the home game consoles. But with the limited constraints with the memory and short development period, the game was not well received by the consumers and critics alike. In 1982 Atari also brought the license to release the video game of the movie for 21 million. The game was developed in a time period of only 5 weeks. The game was negatively received and only 1 million copies of the game were sold off the 5 million manufactured. Many of the sales were also returned to the retailers furthering the damage. During this period video games were being published by small developers with very poor quality and many big developers were producing games that were more of a marketing token than the game. There were many clones of the same games with little to no redeeming quality and replayability. There were also numerous consoles unlike today with too many options that were no different from one another. With the abundance of supply and low sales of games, retailers started to remove stocks of video games and this led to the shrinking of the industry. Atari had lost $500 Million in 1983 and had to cut its workforce from 10,000 employees to just 400 employees.

During the 1980s there was a boom in the Personal Computers market as well. The PCs were much more powerful than consoles and they could play games and do many tasks like word processing and spreadsheets. The PC industry was unaffected by this low point of video game consoles.

In 1985 Nintendo Corporation launched the Nintendo Entertainment systems in North America and Nintendo ensured that only a limited number of games to be released under their license agreement. This ensured a certain threshold of quality for the games that were released for the system and Nintendo emerged out of the survivor from the video game crash. The Nintendo Corporation started to dominate the video game industry with an assurance of quality that was unmatched by any other corporation at that time. Many other entrants like SEGA also emerged after the crash. Nintendo with its approach and license and quality assurance of video games has left a big impact on the industry to this date. Video games industry has only grown since then and also overtaken other source of entertainment. Nintendo can be credited to provide the industry a trajectory that was severely needed after the crash of 83.

References:

AirBnB

AirBnB is an online market that connects people that are looking for accomodations with people that are looking to rent out their homes. It is operational in more than 100,000 cities in over 220 countries worldwide. Travelers can book an AirBnB for considerably lower than a hotel room. However, the main risk is that the property may not love up to the expectation.

Advantages of AirBnB include:-

  1. Host price preference: The hosts can decide the price guests have to pay to rent the property. It can be charged per day, per week and sometimes even per month.
  2. Free Access: Hosts don’t have to pay any fee to get listed on AirBnB. The property on the website includes a detailed description, some photos and a profile about the hosts
  3. Wide Selection: The AirBnB website lists single rooms, apartments, entire houses and even yachts and houseboats.
  4. Guarantees for Guests and Hosts: The host guarantee program provides protection for upto $1,000,000 in damages, if any. AirBnB also holds the guest’s payment for 24 hours before releasing it to the host.
  5. In more recent years, AirBnB has started offering restaurants and other experiences. People can search by location and will see a list of experiences, such as workshops and sightseeing, offered by local Airbnb hosts. Restaurant listings also include reviews from Airbnb hosts.
  6. Customizable searches: Guests can search through all the AirBnB listings—not only by date and location, but by price, type of property, amenities, and the language of the host.

However, it also has some disadvantages. They are:-

  1. Not legal everywhere: Hosts need to check if AirBnB is allowed to operate in their country before publishing the listing. They might be required to acquire special licenses or permissions. Some countries where it is illegal are Syria, Croatia and Netherlands.
  2. Potential damage: The biggest risk for the hosts is property damage. The Host guarantee program doesn’t cover loss or damage of cash, paintings or jewellery. There have been many cases when the host’s property has been trashed.
  3. Additional Fees: A number of additional fees are imposed. Guests pay a service fee of 20% on top of the reservation fee to cover Airbnb’s customer support and other services. Banks or credit card issuers may add fees if applicable. And while listings are free, Airbnb charges hosts a service fee of at least 3% for each reservation, to cover the cost of processing the transaction.

So, how does AirBnB make money? They take commissions from both the guests as well as the hosts for every successful transaction. Recently, AirBnB has been facing a lot of restrictions because of the COVID-19 pandemic. It has lost millions of dollars beacuse of it. But they have resumed operations in some countries and is certain to make a comeback.

Business and their Objectives

Basically, business is any human activity undertaken on a daily basis in order to make money through production, distribution, purchase and sales of goods and services.

Business activities are classified on the basis of size, ownership and function. Under the basis of size, business activities are divided into two categories.

Starting with small scale business whereas small scale units require less capital. They only require small number of workers. Eg: Handloom and powerloom businesses.

Adding to, Large scale business requires huge capital. They require large number of workers and produce the goods on large scale. Eg: Manufacturing textiles in a large textile mill.

On the basis of ownership business activities may be grouped into three catogories.

Private Enterprises, an enterprise said to be aprivate enterprise where it is owned, managed and controlled by persons other than government. Public Enterprise, an entrrprise where it is owned, managed, and controlled by Government or any other agencies. Joint enterprise is said to be a joint enterprise owned, managed and controlled by Government and private enterpreneurs.

Every business enterprise has certain business objectives which regulate and generate its activities. Objectives are needed in every area where performance and results directly affects survival and prosperity of a business. They may be classified into five catogories.

Economic objective of business refer to objective of earning profit and also other objectives that are necessary to be pursued to achieve the profit objective, which includes creation of customers, regulation innovations and best possible service use of available resources. Social objectives of business, which are desired to be achieved for the benefit if the society by utilizing its scarce resources, the society expects something in return for its welfare. No activity of the business should be aimed to giving any kind of trouble of the society.

The organizational objectives denote those objectives an organisation intends yo accomplish during the course of its existence in the economy like expansion and modernization, supply of quality of goods to customers, customers satisfaction. Human objectives refers to the objectives aimed at the well being as well as fulfillment of expectations of employees as also of people who are disabled, handicapped and deprived of proper education and training. The human objectives may include economic well being of the employees, social and psychological satisfaction of employees and development of human resources. National objectives is an important role in the country, every business must have the objective of fulfilling national goals and aspirations. The goal of the country may be to provide employment opportunity to its citizens, earn revenue for its exchequer, become self-sufficient in production of goods and services, promote social justice. Business activities should be conducted keeping these goals of the country in the mind, which may be called national objectives of business.

CSR INITIATIVES BY INFOSYS FOUNDATION

Image Source: google.com

Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology, and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. The company changed its name to Infosys Technologies Private Limited in April 1992 and to Infosys Technologies Limited when it became a public limited company in June 1992. Infosys has been an early adopter of corporate social responsibility (CSR) initiatives. Corporate social responsibility (CSR) has become an integral part of the standard business models for many companies, serving as a platform for businesses to give back to society and create social value, especially within the industry and community in which they function in. Infosys foundation was established in 1996 with a vision for boosting CSR initiatives.

It is a non-profit organization with Sudha Murthy as the chairman of Infosys foundation in India. It also partners with various non-government organizations (NGOs) to make a difference along with local communities. The company has always aimed at contributing to the sustainable development of society and the environment for the betterment of planet earth. The CSR committee comprises two independent directors and the COO and Whole-time Director. The members of the CSR committee are – Kiran Mazumdar-Shaw, Chairperson; U.B. Pravin Rao and Dr. Punita Kumar-Sinha.

Infosys foundation supports programs in areas of Education, Rural Development, Healthcare, Arts & Culture, and Destitute care. It has implemented many programs across various states of India. During the last financial year 2019-2020, it supported COVID-19 PAN India by contributing to the PM CARES fund. This helped hospitals, the destitute, daily wage workers, and underprivileged sections of the society. Also, it took part in the Construction of a Dharamshala at AIIMS, Jhajjar, and providing training to teachers in Andhra Pradesh and Odisha.

The foundation provides access to primary healthcare, awareness of basic hygiene, and treatment for underprivileged patients. It organizes health camps in rural India and also has donated medicines and medical equipment to hospitals. It partners with schools in rural India to enhance and education and library facilities, and promote primary education among underprivileged children. It promotes traditional art, crafts, and dance. They offer financial assistance to underprivileged artists and authors to promote their art. It supports programs of NGOs in the rural areas across India. It also provides vocational training to help the destitute to live with dignity and earn a livelihood. It undertakes programs to improve the welfare of people in rural India. It conducts livelihood projects awareness campaigns on hygiene, sanitation, vocational training, and entrepreneurship.

Recently, Infosys foundation donated 4,000 PPE kits to Mysuru City Corporation. Due to a shortage of PPE kits, the MCC had appealed to Infosys Foundation to donate the kits under its CSR. Infosys Mysuru Manager Anant Bondade handed over the kits to MCC Health Officer Dr. M.S. Jayanth at the MCC Office. Through CSR, the company promotes change and progress throughout the world.

There are myriad reasons why Infosys foundation inspires others. It adds to the prosperity of society. They provide an opportunity to the people who require it and thus subsequently making a positive effect on them and society, in general. Moreover, it inspires people in their surroundings to do the same.

Covid-19 impact on education, health, business sectors.

Covid-19 has effected all sectors like education, business, health care and daily wage workers In this blog, we are going to discuss the impacts on education, health care, business and daily wage workers. Due to the covid-19 pandemic.

COVID-19 IMPACT ON EDUCATION

The covid-19 has impacted all countries all over the world. It has majorly impacted education the most. Due to the out spread of the covid-19 government decided to shut down the schools, which was a big decision. Due to this all teachers and students shifted to online education.

Since all schools have been shut down, all schools shifted to online mode of education. Students and teacher find it hard because it was a new environment. Now, teachers have teach there students in online also, students have to submit there assignment and projects online. Teachers found very hard to teach in online because they has to teach students using online gadgets. Students have to scan there assignments and convert it to a PDF then they have to submit there assignments. In India, many students didn’t attend online classes because they don’t have the access to internet. In an online survey, up to 50 percent of the students in India don’t have the access to internet. In all online classes, only 40 percent of the students used attend a class. Due to covid-19 all exams were conducted in online mode. Teachers has to evaluate answer sheets in online using some gadgets. Due to lack of resources like phone, laptop and internet students cannot write online exams, submit assignments. Some schools didn’t conduct online classes for there students.

COVID-19 IMPACT ON BUSINESS

Because of national wide lock down all companies were shut down. All there business and profits were collapsed. All small business companies were collapsed due Covid-19 pandemic. Only few companies could sustain but there was huge loss for them. Only IT companies survived in this covid pandemic. There was huge loss for all companies in India. Due to the shut down of many companies, many people lost there job, creating a financial crisis for many families. The share values of many companies dropped. According to a survey, nearly 60 percent of businesses were fully closed. Many people started doing work from home.

COVID-19 IMPACT ON DAILY WAGE WORKERS

Daily wage worker are the most effected people in the covid pandemic. They have to work everyday to eat. They are paid very low wage. They even didn’t get the minimum wage. Each and single rupee is important for them to survive. Due to national wide lock down, all constructions were closed making no job for them. Even though government helped them, but it was not enough. They have no shelter, no people were giving them shelter due to the wide spreading of covid-19. They are sleeping on streets and roads. There was no food for them. Many workers died due to hunger.

COVID-19 IMPACT ON HEALTH CARE SECTORS

There was also lot of impact on health care sector. There were many patients in every hospital. Daily thousand’s of people are dying due to covid-19. Doctors were working day and night to save patient’s life. Doctors are risking there life to treat a covid patient. There were lack of doctors in hospitals. Government hospitals are full of patients. There were shortage of medicines.

That’s all from my side. I hope you like it, thank you.

10 FINANCIAL BOOKS YOU SHOULD READ

Financial education is something that everyone should know about it .Everybody should know about how to handle their expenses ,how to plan their future, how to start their start-ups .So here is 10 books that helps you in many ways and you should read this book before start your earning or startups. I hope you all find these books as interested as I liked them. Here is the list of 10 books:-

  1. Rich Dad Poor Dad (1997)

    Author:-ROBERT T KIYOSAKI
    Genre:-Financial Investment , non-fiction
    Description:-Robert T Kiyosaki is an American author and business man .he is the founder of Rich Global LLC and the Rich Dad company. he wrote rich dad poor dad which is one of the best selling book of New York times .It has sold over 32 million copy . He wrote in book how people denied to accepting the truth and how the fear and greed control them through out their life. He also talks about financial strategies . It’s one of the best book on financial education.

2.Why Didn’t They Teach Me This in School? (2017)

Author:-Cary Siegel
Genre:- Financial education ,Business
Description:-Cary Siegel is a MBA graduate from a university of Chicago. After Graduating from one of the top business school. He started his carrier in sales and marketing and lead several companies in sales and marketing. He shared his experience and finance lesson that he learned through out of his life.
Why didn’t They Teach Me This in School? covered numerous topics like budgeting, spending, credit cards, investing, mortgages, insurances and much more which you will never learn in your school.

3. The Automatic Millionaire (2003)


Author:- David Bach
Genre:- financial Investment, self-help
Description:-David Bach is an American author, Motivational speaker ,entrepreneur and founder of Finish rich.com.
He wrote many books on finance such as Finish Rich series and Automatic Millionaire series.
The Automatic Millionaire is about how can you become financially stable without taking so much risk or if you are frugal then you must read this book.
“The first person who deserves your money is yourself” by DAVID BACH

4. The One-Page Financial Plan (2015)

Author:- Carl Richards
Genre:- Financial Investment and education
Description:- Carl Richards is a certified Financial planner and the author of The Behavior gap and appearing weekly on New York times since 2010.
The one page financial plan is all about how can you do budgeting and make savings to be fun. Set your future goals but change your strategies according to the situation.

5. I Will Teach You to Be Rich (2009)

Author:- Ramit Sethi
Genre:-Financial education and Investment
Description:-Ramit Sethi is an American personal finance advisor and entrepreneur. he is the best selling author of New York times in 2004.
i Will teach you to be rich talks about how people blame others about their financial problems, smartly spending your earning and start investing from today as it will help you in future.

6. Your Money or Your Life (1992)

Author:-Joseph R. Dominguez, Monique Tilford, and Vicki Robin
Genre:- Financial education and Investment
Description:- Author talks about the minimize spending ,excessive investing and save for Emergencies .

7.  Think and Grow Rich (originally published:-1937)

Author:- Napoleon Hill
Genre:- Non-Fiction, Self-help, Financial education
Description:-Oliver Napoleon Hill was an American author who wrote so many self-help books. Think and Grow rich is one of them and it’s one of the best self-help book of all times.
Hill talks about the belief in yourself ,becoming a stubborn and never your change your decision once you decided and accompany those who are mastermind on your field.

8. The Millionaire Next Door ( originally published:-1996)

Author:-Thomas J. Stanley, William D. Danko
Genre:- Non-fiction
Description:- Thomas J. Stanley was an American author and business theorist . He wrote The millionaire next door which was the New York times best sellers.
The millionaire next door covered about the healthy spending and avoid silly mistakes that mostly people do to handle their financial expenses. It’s one of the most practical book that I had ever read till now

9. Zero to One (2014)

Author:-Blake Masters and Peter Thiel
Genre:- Business, Politics and Government
Description:-Peter Theil is German-American billionaire entrepreneur and venture capitalized. he is the co-founder of PayPal ,Palantir technologies .he was the first outside investor in Facebook .he was ranked four on the Forbes Midas list 2004. peter write about how he thinks about his business and how an you shape the future of the world in the process.

10. The Lean Startup(2011)

Author:-Eric Ries
Genre:-Self-help book
Description:- Eric Ries is an American entrepreneur, blogger and author of The Lean Startup.
the lean startup talk about the customer needs and quickly learn about it, changing the strategies according the customer needs and previous result. Eric Ries divide the book in three section:-
1. vision
2.steer
3.Accerlate

I hope you liked the article .Thank you for giving your precious time to read this article if you like the article pls tell us and comment your feedbacks .
Have a Good day and Happy Reading.

Want to know about Business Risk?

Business risk is defined as the possibility of occurrence of any unfavorable event that has the potential to minimize gains and maximize loss of a business. In simple words, business risks are those factors that increase the chances of losses in a business and reduce opportunities of profit.

Characteristics of Business Risk

1. Business risk arises due to uncertainties. Uncertainty is when it is not known what is going to happen in future. Examples of uncertainties that affect a business are change in government policy, change in demand, change in technology, etc.

2. Risk is an essential part of the business. Risk involved plays a crucial role in business operations. The risk involved in can be reduced to some extent but it cannot be completely eliminated.

3. Every business has risk which varies in severity based on the type of business. For example a large Corporation or business will carry more risk as compared to small scale businesses.

4. Businesses take risk with the motive or expectation of earning profit because it is considered more the risk higher is the amount of profits from operations.

The art of predicting business risks: Why non-experts do it better | Fortune

Causes of Business Risk

 1. Natural Causes:- Natural causes are the causes those which arise due to interference of nature. Humans and businesses do not have a control over the natural causes. These include natural calamities like earthquake, tsunami, tornado, famine, floods and drought, etc. Humans and businesses do not have a control over the natural causes

2. Human Causes:- The human causes of business risk arise due to the loss of business that arises from changes in customer preferences, employee mindset, agitation by workers, negligence by employees, strikes and lockouts.

3. Economic Causes:- Economic causes of business risk arise from changes in the different economic factors such as increasing competition, changing market conditions, increase in price of raw materials, production cost.

Three types of competition and how to tackle control them with examples

MOVIE REVIEW – INTERN

Workplace Stress:

Weekends are the most exciting days of our lives. We feel exhausted working straight for a week and crave for the weekends. People of the age group 20-30 are more likely to face stress at their workplace. In a survey conducted in the US, it is proved that around 83% of people in the US are stressed because of their work. The same situation prevails all over the world. There are many reasons responsible for this stress. Some of the major reasons are as follows:

  • Paths are not chosen, but force-fed: People are captivated by luxury nowadays. Hence they fail to think about their strength, passion, and will while choosing a career. They identify the jobs which pay enough to satisfy their demands and run behind them. Anything which is not started with an interest will have enormous hurdles to pass through.
  • Market: The competition in the market is increasing at a tremendous rate and hence the companies have to accelerate to stay in the market. This pressure will eventually fall on the employees.
  • Success without struggles: Current generation is so obsessed with success and they forget the steps which must be followed to achieve them. They expect a huge success rate in a shorter span of time. 

Plot :

“Age is no barrier. It’s the limitation you put on your mind” – Jackie Joyner

When I saw the movie image on an OTT platform I guessed that it would be a story of a young woman who is an intern in an esteemed organization. When I watched the movie, I was quite surprised to know that the man who stood behind her was the actual Intern. This clearly proves the way we guess people according to their age. Ben, a 70-year-old man post his retirement is feeling restless staying alone at his home. He tries every possible way to keep him engaged. But all in vain. One day he comes across an advertisement in which a clothing company has launched a senior internship program. He decides to give it a try. 

Jules an young and super enthusiastic entrepreneur runs all her day to gain a balance between work and her personal life. She does multi-tasking most of the time and expects the people around her to be as energetic as her. She is unaware of the senior intern advertisement the company has posted and is shocked to know that a 70-year old man will work under her. Initially, she avoids him and tries to shift him to another department but eventually, they get to know each other and Ben guides her in all possible ways. The movie is well-detailed and brings out the layers of the leads in a beautiful manner. Watch the movie to understand how enthusiasm and experience found their ways to mend up their relationship and thus make their lives better. 

https://en.wikipedia.org/wiki/The_Intern_(2015_film)

https://www.tinypulse.com/blog/stats-stress-in-the-workplace-how-to-remedy-them

The Bhujia Badshah

One of India’s biggest sweet, snacks and restaurants, Haldiram’s is easily one of the most recognizable food brands in the Northern part of India. The company has its humble origins dating pre-Independence in 1937 by the father of Ganga Bhishen Agarwal who used to sell Bhujia in Bikaner, Rajasthan. Agarwal later left his family due to a dispute and started selling namkeen on the street which was prepared by his wife at home.

In 1946, the first Haldiram store was opened which sold Bikaneri Bhujia. The name “Haldiram” has his origin in Agarwal’s nickname given by his mother. The Bhujia sold by Haldiram’s was reinvented by the addition of moth flour which made it thinner, this change proved to be successful and increased the income manifolds.

By the early 1930s, the price of bhujia went up from 2 paise a kilo to 25 paise, making it a successful business venture for the whole family to live off. Merchants on their way to Kolkata stopped by to purchase this bhujia for friends and family back home and the seeds of a global empire began to be sowed. When Ganga Bhishen went to Kolkata to attend a wedding ceremony, who knew that at this time his life as well as the appeal of the bhujia was to be changed forever. He had an idea to open a shop in Kolkata. This was their first branch out of Bikaner and laid the foundations of expansion of this successful bhujia business in 1970.

While the second generation did not expand the business further, it was his grandsons Manhoharlal and Shiv Kishan who took the business to Nagpur and the capital Delhi. Business in Delhi began in 1983 in Chandni Chowk but, unlike the other cities they had ventured into, bhujia was not a unique product in Delhi. The brothers faced immense competition from established players such as Ghantewala and Bikanerwala. As a strategy, they differentiated themselves by focusing on adjusting flavours and innovation to meet the needs of the market and soon began to break even. Once business picked up, they turned their apartment into a factory, where the entire family pulled long sleepless nights, trying to keep up with demand. Soon, the single Chandni Chowk location was not enough and Manohar Lal began looking for factory space to begin large-scale production. The first factory was set up in the late ’80s. After that, distribution became one of their greatest strengths, one of the secrets to their success in the capital. This was followed by restaurants in major cities in India and countries abroad including the United States, Canada and Thailand.

Currently Haldiram is producing more than 400 products. It offers all different categories of Veg frozen food, various types of Namkeen snacks and a variety of sweets. A testament of their success is that today at railway stations and stalls around the country, the ₹5 Haldiram’s bhujia packet is used as currency, as a substitute for loose change.

Ganga Bhishen Agarwal left for the heavenly abode on 23rd February 1980 but he wouldn’t have imagined that one day his products will sell globally and it would be a business with a net worth of ₹7,130 crore.