Level Up Your Marketing – 6 Reasons!

“Content is the atomic particle of all digital marketing.”

· Rebecca Lieb

Hello, today’s article is special as it answers the need to go for Marketing.

Marketing is the process of moving towards the ocean and getting acquainted with the fishes throughout the journey! Of course, this is just an example of personification and hyperbole for a different definition of Marketing. It implies moving forward into the market area to get acquainted with your competitors throughout the journey so as to keep learning new strategies and agendas of business from them.

There are Two Types of Marketing. The First and the most common form of it which was perhaps prevalent before the digitalized era is, In Person Marketing wherein you speak to consumers in person, to sell your commodity. However, this form exists even today and can be traced as the birth of marketing. Owners with concrete structures like shops indulge into this type of marketing wherein they try convincing each and every customer in order to give them a call to action. So, Marketing basically is, appeasing the customer in a standard format.

The Second Type, as we all know today is Digital or Online Marketing. Online marketing is the most widely used today. Even shopkeepers indulge in this method as they advertise the facilities and products provided by them on the internet to attract consumers. Fortunately, today the entire world is on a single social media platform which makes us so close to people that connecting across the globe is no longer a concern.

However, why should you market your facilities, goods, and services?

· For Increased Recognition!

When you market your services out there in the society, your brand, company, or shop receives recognition and interest which eventually attracts more and more consumers towards your business.

· To Make Sales!

Of course, this is intertwined with the first reason because when you receive recognition, and when your business blooms on social media, you are likely to avail benefits in the form of sales. It’s just that the correct form of marketing is required to appeal to customers.

· An Opportunity To Learn From Other Sources!

By this I mean, you get a wider opportunity to sneak into your competitor’s social media profile without the fear of being caught and maybe learn some of the interesting ways of marketing. Don’t worry! You aren’t stealing their marketing strategies because marketing as a general concept doesn’t accentuate plagiarism since most of the strategies are practiced by all. That’s the beauty of online marketing!

· An Opportunity To Learn The Desires Of The Mob Easily!

The best way of Marketing is to learn more about the problems your customers face and to understand their desires. Through Online Marketing, it gets easier to read the reviews of people on a certain business platform and acquire knowledge on the same. You could directly message people and speak to them regarding their problems or create surveys and distribute them to your contacts to learn more about them. This is because, Marketing requires a good understanding of your target audience as to what issues they face and what solutions do they expect to them. Isn’t Online Marketing amazing?

· Availability Of The Creation Of Various Blogging Sites And Other Websites For Developing Free Content!

This is the “luring” section of Marketing which decides the future of your business. This is true marketing through your content. By creating free content, be it in any form: educational, entertaining or testimonials, you try to transform the suspicious buyers into interested customers by providing them the call to action. This is the actual step of Digital Marketing. Just like you welcome guests at home not without your house address, similarly your website is a station or address of your business as to from where exactly viewers are to learn more about you! This too, is made easy by Digital Marketing which helps create this station for you!

· An Opportunity To Analyze Your Business Performance Easily Through Certain Applications!

There are certain interesting applications like Google Analytics that help you monitor your performance. This application helps you understand the higher amount of purchases from a certain social media platform on the basis of which you could decide the acceleration of the creation of free content on that particular platform.

There are certain other Google Extensions like Keywords Surfer that help you keep track of the highest searches of a particular word which you could use as a business name or maybe for your free content. Another mind boggling application is Google Trends that helps you keep up with the trend in the market since all you’ve got to do is search for a word in the search box and voila! A complete stats on the amount of searches in particular cities appears, on the basis of which you could decide the admittance of a specific word for your free content. After all, more the searches in your city, more the possibility of content based on that word being viewed. Popularity counts, doesn’t it?

Thus, I would conclude stating that Marketing is all about selling your commodity but not before making it known to the consumer. When, it comes to online marketing however, you not only make your product known, but also the company or brand you own, in order to make purchasing a comfortable task for the customers. Another step is involved here because of the invisibility of online marketing because of which people tend to have trust issues over the genuineness of a company or brand. That is exactly why, Marketing online requires more persuasion and evidence of worth!

Can Travelling be Therapeutic?

Living the same routine every day is very monotonous and puts us in a bad mood at some point in life where we want an escape for a while. Waking up and going to the same workplace doing the same thing every single day promotes sadness and lead to conflict and clashes that can disrupt the healthy lifestyle. To evade such circumstances we need to take a break entirely from work as well as the society in which we live. And travelling is the best option available, I presume.

Studies showed that travelling is the best form of therapy one can have. Fleeing to a new place having different sight and smells puts us in a very good mood and the more you explore the more your unfold the different aspects of life as well as the quality of life on the other side. Exploring things such as art galleries, Museum, monuments etc helps us renew the perspective of life and it’s elements.

Sometimes escaping into the woods for a day or two can help us rejuvenate our entire outlook. The aesthetic scene and fresh air can fill our soul with immense happiness and gives the reason to smile and appreciate nature and its blessings to which we owe our entire life. The creature in the outer world teach us that slowing down for a while and taking break is an absolute necessity for the soul bearer.

Another spot can be beaches, river banks or lakes where you can sit for an entire day without getting tired. The waves of the surf can fill you with life and develop a sense of gratitude. The soothing water formation can help us to detach from this materialistic world thereby debilitating the negativity and stress.

Cappadocia hot air balloon.

One of the most important aspects before packing your bag and set to your destination is “research”. Research about the place where you want to spend your vacations. What all monuments does it have, what is the quality of food being served that I consider is of utmost importance. Always choose a destination that has lots to offer. Make a planned trip at your convenience like if you’re going on a solo trip or it is with your entire family. There are lots of app, travel agents and guides available that can help make your trip hassle-free.

The Pandemic Times and Mental Health

We all have survived the phase of lockdown and seen a lot during that time. Many life lessons came on the way as the situation became severe. It has been more than a year to the onset of the pandemic in our lives and it is still affecting us. Two waves of the virus had already made life difficult and now we receive alerts for a third one. This is affecting all but more harmful for those who are mentally stuck since the onset of Covid19.

It has been a difficult time for small-scale workers who earned living by working long hours on construction sites, factories, etc. pre-pandemic and then suddenly lost their jobs during that time with no other source of income in hand. Ultimately they left the cities and rushed to their hometowns. Similar was the case of other low income groups of society. All work was shut down and their only source of livelihood was locked up. This made up for the reason of mental breakdown and poor health of the major part of population. There were no means left for interaction and enjoyment with friends and relatives. There was a feeling of loneliness, sitting idle all-day-round in the house and people were continuously praying for the betterment of the situation as soon as possible.

Due to the lockdown, many people were stuck at tourist places with no sufficient amount in hand to spend long time there. This led them to a worse off situation, living apart from family and friends. Even the middle class population was losing jobs due to scarcity of resources with the company and the legal restrictions imposed thereupon. Already there was the emerging issue of unemployment in the country and then the pandemic time brought a hike in its rate. Many had to give up a part of their salary to continue with their jobs . The factories had been shut and the production was stopped for many items of use to prevent the spread of the virus. This led to decreased supply for an increasing demand. People were eager to collect stuff for their household quickly to prevent future restrictions of availability. This was all leading to an imbalanced economy. The source of income for the government also declined. There was a significant reduction in tax collection. Public transport were also kept on hold closing almost all doors of revenue for the government due to which they could not invest much in purchases and free treatments for the public. Overall the whole country suffered loss in one or the other way.

Photo by Ryanniel Masucol on Pexels.com

The media was flourished with depressing news and each hour brought updates of how severe the situation was becoming. Souls were leaving the world on a greater rate than ever due to a widespread reach of the virus. There was presence of some destroying elements(people) as well, in the society, who openly wandered on the streets carrying the threats of the virus and risking lives of many. The spread was so strong that it could affect a person from even a short distance without being in physical contact. The solution was to keep distance in your house as well. No close contacts were advised by the doctors even within a family; which parted people from their loved ones. Those who were employed in necessary fields had to go out for work and hence many of those preferred staying away in separate places to protect their family.

It is much clear how everyone suffered from inside(mentally). Physical health was already deteriorating due to closing of gyms and fitness centres in the cities but mental health also worsened during these times. Pre-pandemic there was the stress of work with atleast holidays to relax but since pandemic the stress is more related to health and hygiene. Everytime they contacted someone or something socially, people feared. There existed a constant worry in the mind of whether they are safe or not. People started migrating to destinations they assumed to be safer but ended up increasing their as well as nation’s problems. Mental distress prevailed across the world. People pleaded for help but unfortunately there was no immediate solution/action in the hands of government. The pain and sufferings are hard to express. All prayers were directed to the end of those difficult times soon. A bad dream would have been better than this harsh reality. Surviving such times is the biggest challenge of anyone’s life. No one could digest even the thought of seeing their family in pain then how could they experience it so nearly. And what about those who were living apart from their family..

With no or minimal source of income and other personal problems, the mental illness started increasing in the world population as a whole. There was no hope left for better future and isolation triggered the effects of the pandemic on health. There was no escape to the problems. Depression and stress took over the thoughts and power of mind. Situations couldn’t be handled and there was need of psychiatrists but people didn’t react. It needs to be made normal to visit a psychiatrist in case of mental issues related to life.

SOCIAL MEDIA:BOON OR BANE🤔

What is Social Media?

Social media has facilitated a lot in reshaping communication industry and redefining the ways in which we communicate and express ourselves.

Social media engages people constantly and accumulate everyone in some or the other trending activity. People have embraced social media so persistently that it has become an integral part of our lives now. It is being used not only by individuals but also businesses, organisations and governments, who are utilising Social Media platforms for constant engagement with the masses.

However, social media has both its advantages and disadvantages.

It’s true that social media has proved to be very useful for everyone and it offers a global platform to share and express, but its constant engagement is affecting individual productivity, relationships and society as a whole.

Let us do a ‘3-Point Analysis’ to help come to a conclusion

Point 1: Background Check

Social networking began in the form of generalised online communities to assemble people having similar interests and sharing any information or ideas.

Google became popular as a principal internet search engine in 1998.

Wikipedia started as an online encyclopaedia in 2001.

Myspace and LinkedIn came into existence as social networking sites in 2003.

•Most popular social networking site, Facebook got launched in 2004.

As of 2017, 45% of the world’s internet users are on social networking sites.

Some examples of worldwide famous social networking sites are Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.

Facebook got launched in 2004 and now has become the largest social networking site in the world. More than one billion people are active users on Facebook on a daily basis.

No wonder it connects people globally and has become a part of so many people’s lives, but it has its own drawbacks.

In a recent study, it was revealed that 33% of divorce cases, ruined reputations, wrecked relationships are caused by Facebook. Suicide attempts even successful suicides caused by cyberbullying are manifested by some social networking sites.

Point 2: Positive Side

Social media provides many advantages for individuals and society:

Increases Knowledge – You can improve and enhance your skills by sharing your ideas, knowledge and information with millions of people even if they are miles away from you.

Easiest Connection – You can keep in touch with your friends at all times from any corner of the world and can find anyone if you lose contact.

Educational Purposes – Educational institutes, teachers and professors can extend their classroom discussions and post assignments, quizzes and tests and assist students with homework.

Common Interests – Social media gives teens with unusual interest and hobbies a place to share information and passion. Social media helps them to enhance and manage their social lives.

Benefits for Businesses – Social media marketing is an excellent tool that businesses are using to get exposure at a much lower cost than any other means of traditional marketing. Everything is just one click and one post away.

Builds your Brand – Social platforms such as Twitter and Facebook help in attracting new customers and engross the customers with products which makes their brand popular. It enables a business to get new information about their customers and improve their customer services.

Point 3: Negative Side

As per 2017 statistics, a person spends an average of 135 minutes per day on social media.

It is distracting for everyone and especially the younger generation. They are always glued to their mobiles, computers, tablets which is a wastage of time and leads to less interaction with family and friends.

Let’s look at some of the disadvantages of social media:

Constant Comparison: People use their social profiles to project their lives as “perfect”, and people increasingly compare their lives with others and think of themselves as low. It decreases their happiness levels and leads to self-esteem issues.

Threat of Hackers: Privacy is a major drawback of social media platforms and their increased use. Hacking accounts and using other person’s personal information for malicious intentions has been an issue since the usage of social media started and it has been only increasing.

Addiction: People are becoming so addicted to social media that they are spending most of their time on it instead of doing any other productive or significant work. Lots of people now prefer online conversations rather than meeting in person, which is weakening their relationships. It also affects communication skill and socialising abilities.

Health Issues – Health is the most important aspect of one’s life, and it is getting badly affected as many people spend all day in front of their computers or on their mobiles phones.

Credibility – There are no reliable measures to check the credibility of the news and videos present on social media. People easily believe and don’t even think twice to check whether the news or piece of information is credible or not. Hence, thoughts of the innocent people get easily shaped and influenced by distorted information.

Online Bullying and Harassment: Also known as cyberbullying, it’s the biggest danger for people and affects them badly, especially teenagers. There is a high risk for children and teenagers from cyberstalking.

Depression – Anxiety and depression is the most underrated disadvantage of social media. Anyone who gets trolled over social media or is harassed easily get into depression. The person who is trolled by social media can’t get out of depression easily.

A latest 2018 poll has revealed that there have so many cases where people were harassed and went into severe depression, sometimes leading to deaths and suicides.

Conclusion:

Whether social media is a blessing or a curse, entirely depends on how we use it. Social media can give you fantastic returns if you use it positively, on the other hand, you can waste a big chunk of your time on social media if you are doing it just to pass the time.

No matter how much information or entertainment we are enjoying through social media, however, life can be great if you spend less time on social networking sites and more time in the real world.

IMPORTANCE OF TAKING BREAKS

Many employees tend to work part-time without taking breaks. An excuse for not taking a leave of absence is a heavy workload, deadline, long-term sick colleague or an urgent request from that very important client.

In order to stay alert and focused, it is very important to take a break even though there are all those emergencies. By the way, the word break can be defined in several ways. It can be a 10 minute break, a long break, but also a holiday (short) vacation. It’s all about what you do or don’t do during that break. More about the benefits of taking a vacation later.

Why are breaks not taken consistently or poorly completed? This is due in part to:

Too much work


Ignorance of the beneficial effects of vacation
Corporate culture where employees feel guilty about their colleagues and management when they leave
According to Forbes magazine, 40% of American workers feel uncomfortable during work breaks.

Taking a break leads to success


When you can’t find it, when your mind gets caught up in the same problem, it’s best to take a break or do something completely different for a while. Trying to do the same thing over and over again will not work. For example:

Clear your inbox or reply to a few emails
Read a book or magazine (not digital)
Wipe your desk or office
Take a simple task
Use the brain training app on your mobile phone

For example, a study of call center employees who regularly took breaks found that their enthusiasm and dedication to their work increased. This has had a measurable impact on sales prices (and thus a company index).

Taking a break therefore improves focus and concentration and provides an opportunity for the employee’s mental reset. After a break, work can continue with a lot of energy and motivation. Working without taking one or more breaks leads to mental and physical fatigue. It can lead to burnout over time.

Do less, gain more


Regular breaks give employees time to refresh themselves and relax. After a break, employees are more motivated and go to work with more energy than before a break.

Decide your times


When the employer provides you with space for that, you can take a break at your discretion. According to scientists, breaks work best when you can find out when a break is taking place. This leads to better understanding and less inclination than when the break is set.

Leave the workspace


When you take a break, you better leave
your workplace and certainly not sit behind your computer screen. If you have the opportunity, go outside to nature or to a city park. According to research, this improves mood and reduces negative emotions. When time is spent on the environment, the heart rate and muscle tone are reduced within minutes. When used for at least 20 minutes in the environment, blood pressure also drops.

Long breaks provide additional benefits


Long breaks provide an opportunity for work-related activities not to take place
done, for example, a specific assignment, arranging a dental visit or even a physical exercise. This creates a better working life balance. It also gives colleagues the opportunity to get to know each other better outside of work, for example while traveling together. This in turn encourages collaboration and communication.

Fit India Movement

On the event of 114th birth commemoration of Major Dhyan Chand India’s hockey legend, India observes the dispatch of the “Fit India Movement”. The occasion got going by a vivid exhibition over the depiction of different medical advantages of India’s local combative techniques frames and games that are played in the country by individuals, at Indira Gandhi Stadium Complex.

PM Narendra Modi addressed the country subsequent to honoring Major Dhyan Chand. In his location to the country, PM stressed the significance of a solid way of life and how we have gotten uninformed about our wellness with the development of present day innovation. He asked residents to take an interest with energy in the development, as the public authority just wishes to function as an impetus in this development and needs residents to take it further and make it an immense achievement. He underscored the investment of each man and lady,

In his discourse PM utilized instances of China’s “Healthy China 2030” and Germany’s “Fit rather than Fat” projects to underline the interest of the worldwide local area’s into a better way of life. The mission was a four-year plan; which will be running on various wellness related points each year. First-year of the development will be centered around actual wellness; for the second, third, and fourth-year dietary patterns, climate amicable way of life, and safeguarding from infections would be the subject of a focal center, separately. The Fit India Movement is expected to promote the way of life of sports and wellness in the country. It urges individuals to focus on wellness in their everyday lives. A warning advisory group of 28 individuals has been framed under the authority of Sports Minister Kiran Rijiju, to prompt the public authority on the Fit India Movement. The advisory group is comprising of 12 individuals from the public authority, including agents from Secondary Education, Ayush, Youth Affairs, Health and Higher Education and so on 7 Members from Indian Olympic Association (IOA) and NSF and 9 individuals from private bodies like Reliance Foundation, JSW Cements and JSW Paints, Tata Trusts, and noticeable wellness powerhouse like Mr. Milind Soman and Mrs. Shilpa Shetty are involved.This mission will begin from the panchayat level and will race to the square, region, state, and public levels. The University Grant Commission (UGC) delivered a letter on 23rd of August 2019, illuminating that PM would dispatch Fit India Movement on 29 August 2019. UGC has requested that the instructive establishments get ready and execute an Institutional Fitness Plan.

This wellness plan ought to fuse Sports/Exercises/Physical Activities for each understudy and staff to embrace and practice. The Vice-Chancellors and administrators of a few colleges and furthermore the schools subsidiary to them have been mentioned to make their establishment’s wellness design and distribute it on their sites and notice boards. Despite the development and prevalence of the wellbeing business in India, individuals actually come up short on the energy and discipline to rehearse a sound way of life. Gympik led statistical surveying in Delhi, Bengaluru, Mumbai, and Hyderabad. The exploration included 1.06 million individuals from all sexes between the long term age bunch. The examination uncovered that 52% of the respondents don’t figure out how to work out, though 36% do not have the inspiration to join a wellness place and 14% guaranteed they are ignorant regarding where to start. The examination further uncovers that just 11% out of 30% of respondents, who had an exercise center enrollment, have been customary for over a half year. As Prime Minister Narendra Modi referenced in his discourse we may discover Diet and wellness in vogue yet we need sufficient inspiration and discipline to proceed with a wellness routine consistently. The Fit India Movement permits those 52% of individuals who can’t oversee time for wellness in their day by day schedule.

As UGC mentioned instructive organizations to plan and carry out a wellness system, we are trusting different establishments would likewise join the development. This cross country development could end up being the push we expected to get on the wellness train. The current Government has made a few strides towards working on the personal satisfaction in India. After Swachh Bharat Mission (a cross country mission to advance clean India) Fit India Mission is Modi government’s second immense mission to work on the nature of living. Despite the fact that Swachh Bharat Mission can’t totally change the location of Indian roads, it certainly was a positive development. Neatness is currently a subject of political and public conversation; public spots are unquestionably more sterile than they were previously. With this new mission of Fit India, we are trusting it will be more fruitful and would get a solid way of life each Indian family.

Water Scarcity around the World

Billions of individuals all throughout the planet need satisfactory admittance to one of the fundamental components of life: clean water. Despite the fact that legislatures and help bunches have helped many living in water-focused on areas get entrance lately, the issue is projected to deteriorate with the destructive impacts of a dangerous atmospheric devation and populace development.

Water pressure can vary significantly starting with one spot then onto the next, now and again causing wide-arriving at harm, including to general wellbeing, monetary turn of events, and worldwide exchange. It can likewise drive mass movements and flash clash. Presently, pressure is mounting on nations to carry out more economical and imaginative practices and to work on global collaboration on water the executives.

Water pressure or shortage happens when interest for protected, usable water in a given region surpasses the stockpile. On the interest side, by far most—around 70%—of the world’s freshwater is utilized for horticulture, while the rest is split between mechanical (19%) and homegrown utilizations (11%), including for drinking. On the inventory side, sources incorporate surface waters, like streams, lakes, and repositories, just as groundwater, got to through springs. However, researchers have diverse methods of characterizing and estimating water pressure, considering an assortment of elements including occasional changes, water quality, and openness. In the mean time, estimations of water pressure can be loose, especially on account of groundwater. “Any numbers out there must be thought about while taking other factors into consideration,” says Upmanu Lall, a Columbia University educator and water master. “None of these definitions are regularly representing groundwater utilization, or groundwater stock.”

What causes water shortage?

Water shortage is regularly isolated into two classifications: actual shortage, when there is a deficiency of water on account of neighborhood natural conditions; and monetary shortage, when there is insufficient water foundation.

The two every now and again meet up to cause water pressure. For example, a focused on region can have both a deficiency of precipitation just as an absence of satisfactory water stockpiling and sterilization offices. Specialists say that in any event, when there are critical regular foundations for a locale’s water pressure, human elements are frequently fundamental to the issue, especially concerning admittance to clean water and safe disinfection.

“Quite often the drinking water issue steers clear of actual water shortage,” says Georgetown University’s Mark Giordano, a specialist on water the executives. “It has to do with the shortage of monetary and political fortitude to place in the framework to get individuals clean water. It’s different.”

Simultaneously, a few regions that experience actual water shortage have the framework that has permitted life there to flourish, for example, in Oman and the southwestern United States.

An assortment of specialists, from the public level down to nearby wards, administer or in any case impact the water supply. In the United States, the greater part twelve government offices manage various parts of water: the Environmental Protection Agency (EPA) upholds guidelines on clean water, while the Federal Emergency Management Agency (FEMA) gets ready for and reacts to water debacles. Comparable specialists exist at the state and neighborhood levels to ensure and regulate the utilization of water assets, including through drafting and recovery projects.

The Middle East and North Africa (MENA) is the most noticeably terrible off as far as actual water pressure, as per most specialists. MENA gets less precipitation than different areas, and its nations will in general have quickly developing, thickly populated metropolitan communities that require more water. However, numerous nations in these areas, particularly more affluent ones, still meet their water needs. For instance, the United Arab Emirates (UAE) imports practically the entirety of its food, easing the need to utilize water for farming. The UAE and other rich MENA nations additionally depend intensely on the desalination of plentiful sea water, but this interaction is a costly, energy-concentrated one.

In the interim, places encountering huge financial shortage incorporate Central African nations like the Democratic Republic of Congo, which gets a ton of downpour however needs legitimate framework and experiences undeniable degrees of bungle.

Indeed, even top level salary nations experience water pressure. Elements including obsolete framework and quick populace development have put huge weight on some U.S. water frameworks, causing emergencies in urban communities including Flint, Michigan, and Newark, New Jersey.

Behavioral Finance

Behavioral finance talks about the psychological influencers and biases affect the financial behaviors of investors and financial practitioners. These influences and biases can be the source for explanation of all types of market anomalies and specifically market anomalies in the stock market, such as severe rises or falls in stock price. The purpose of the classification of behavioral finance is to help understand why people make certain financial choices and how those choices can affect markets. Stock market returns are one area of finance where psychological behaviors are often assumed to influence market outcomes and returns but there are also many different angles for observation. One of the key aspects when it comes to behavioral finance studies is the influence of biases. There are many types of biases such as confirmation bias, experiential bias, loss aversion and familiarity bias. Understanding and classifying different types of behavioral finance biases can be very important when narrowing in on the study or analysis of industry or sector outcomes and results.

Concepts of Behavioral finance:-

  1. Herd Behavior: People tend to mimic the financial behaviors of the majority of the herd. The herd mentality is notorious in the stock market as the cause behind dramatic large scale purchases and sell-offs.
  2. Anchoring: Anchoring refers to attaching a spending level to a certain budget or reference. Examples may include spending consistently based on a budget level or rationalizing spending based on different satisfaction levels gained.
  3. Emotional Gap: The emotional gap refers to decision-making based on extreme emotions or emotional strains such as anxiety, anger, fear, or excitement. Emotions are often a key reason why people do not make rational choices.
  4. Mental Accounting: Mental accounting refers to the propensity for people to allocate money for specific purposes.
  5. Self-attribution: It refers to a tendency to make choices based on overconfidence in one’s own knowledge or skill. Self-attribution usually stems from a flair one may have in a particular area. Within this category, individuals tend to rank their knowledge higher than others, even when in reality, it may not be correct or enough.

The applications of behavioral science to finance are now broad and well researched. They encompass activities such as spending, investing, trading, financial planning, portfolio management and business commerce. It also provides a blueprint to help us make better, more rational decisions when it comes to financial matters. Behavioral finance is still young and is only now beginning to make its way into mainstream academics, industries and society.

10 Daily Items the Apple Air tag can track.

Keys

Everyone misplaces their keys from time to time. AirTags are the perfect tracking device for lost keys especially using the official keyring accessory that apple is selling in their store would be a great choice. Keyrings aren’t cheap, of course. An Apple leather key ring costs $35.

Gadget Cases

Whether you have a camera, a gaming console or a Kindle, you can insert an AirTag into any gadget’s case. If you have an Apple laptop, it’s already got Find My, so you can track that, but if the battery runs out, or if it’s shut off, an AirTag may help you find it. AirTag batteries last about a year.

Backpack

You can also put an Air Tag in a backpack’s inside pocket or a loop holder.

Luggage

If you travel often, you can simply place the AirTag along with your clothes in your luggage as well because lost luggage can be a real headache. However, bear in mind that you can only use 16 AirTags with a single Apple ID, so if you want to protect luggage for your entire family, plus keys, purses, etc., you may need to share the AirTags among the Apple IDs in your family.

An Umbrella

Afraid of losing your favourite Umbrella? An airtag can help you keep a track of it.

Wallet

Due to its small size, an AirTag can easily fit in your wallet. AirTag may be a bit thick as the thickness is around 8mm. To have an idea of what 8mm is, it’s about the thickness of an iPhone 11 or 12.

A remote

You can tape an AirTag to a remote that you lose often, but it would be a bit clunky; remember, it’s 8mm thick. It’s a shame that the new Siri remote, for the Apple TV, doesn’t use Find My. (Meanwhile, Apple’s rival Roku just released its Voice Remote Pro which has remote-finder functionality.

Musical instrument cases

Similar to luggage and other items you carry around, if you’re a musician, it’s a great idea to stick one in your instrument case. In most cases, you’ll be able to hide the AirTag, and if it goes missing, or anyone just stole it you’ll really be grateful to be able to track it down, especially if you have a gig about to start soon.

Your child’s favourite toy

Everyone with young children knows that kids have favourite toys, often stuffed animals, and it’s easy to misplace them or leave them behind when you’re out. Slip one inside the toy, stitch it up, and you might save some tears. It will be a good option to use these tags.

Mental Health issues in India

Psychological wellness issues are a reason for extraordinary worry in India according to the WHO insights (2017) and the new study (2015 – 2016) led by the Bengaluru-based National Institute of Mental Health and Neuro Sciences (NIMHANS) in 12 states, covering 34,802 individuals. The NIMHANS study uncovers 10% of the populace has normal mental problems and 1.9 percent of the populace experiences serious mental issues. Schizophrenia, bipolar full of feeling issue (BPAD), misery, tension issues, psychoses, fear, self destruction, mind-set issues, hypochondriac or stress related issues, post awful pressure issue, conjugal disharmony, rest issues, liquor reliance and substance abuse, and dementia are becoming normal issues in everybody. The report cautioned that with urbanization, the weight of emotional wellness issues on the general public is required to increment. The commonness of mental dreariness, an upsetting situation, the report recommends could be because of speedy ways of life, encountering pressure, intricacies of living, a breakdown of emotionally supportive networks and difficulties of monetary insecurity. WHO in a new report (2017) suggests prompt master mediation since emotional well-being measurements in the nation might ascend and influence around 20% of the populace by 2020 from 2015 gauge of generally 7.5 percent of India’s populace experiencing some type of psychological maladjustment (major or minor).

The NIMHANS report shows lifetime commonness of mental issue as 13.7 percent with 10.6 percent of them requiring quick mediations. Extrapolating the aftereffects of the 12 states to whole nation would mean no less than 150 million Indians are needing mediation for emotional well-being. This National Mental Health overview shows metropolitan regions to be generally influenced, the issues being 2–3 times higher in Metros. It is seen that very nearly 1 of every 20 experience the ill effects of despondency, being higher in females in the age-bunch 40-49 years. 22.4 percent of the populace over 18 years experiences substance use problem, with the most noteworthy contributed by tobacco and liquor use issue and distinguished more among guys. While commonness of psychological sickness is higher among guys (13.9 percent) when contrasted with females (7.5 percent), certain particular dysfunctional behaviors like mind-set issues (melancholy, masochist issues, phobic uneasiness problems and so forth) are more in females. Depression and stress related sickness is additionally seen to be more in ladies. Predominance in youngsters matured somewhere in the range of 13 and 17 years supposedly is 7.3 percent.

Regardless of developing occurrence and pervasiveness of mental problems as the report recommends as of now just 30 million Indians approach psychological well-being office. A few investigations demonstrate that solitary 10% of Indians with emotional well-being issues get proof based medicines. Treatment holes more prominent than 70% exist because of deficient subsidizing of mental, neurological, and substance use issues. India’s spending on emotional well-being care has reliably been lacking despite the fact that the quantity of people influenced by psychological maladjustment is huge. Regardless of the huge weight of psychological maladjustment in 2011 just 0.06 percent of 4.16 percent of the GDP on wellbeing in the nation was apportioned at a public level for outpatient mental consideration. India’s number of emotional well-being beds was discovered to be well sub optimal with just 2.15 beds per 100,000 contrasted with the worldwide figure of 6.5. In this way a significant worry in the nation is that regardless of three out of four people encountering extreme mental problems, there are enormous holes in treatment. Aside from epilepsy, the treatment hole for all psychological well-being messes is more than 60%. Indeed, the monetary weight of mental problems is immense to the point that influenced families need to spend almost Rs.1,000 – Rs.1,500 per month primarily for treatment and to get to mind.

ADVERSE IMPACT OF INTERNET AND HOW TO DEAL WITH IT

Everything comes with its own set of pros and cons. Water, which is very essential for the existence of life, if consumed in excess, can cause problems such as excessive pressure on the kidneys and a hurting stomach.

Similarly, the internet, which has proved to be an amazing friend and has now become a necessity in these times of pandemic, can also swing both ways.

The Internet has made life extremely easy. One can gain any information, of any sort just by sitting at their home. You may live in countries apart from your cousins, but a video call using the facility of the internet can connect you two, albeit virtually.

The pandemic has shifted offline education completely to online platforms and the internet has played an immense role in keeping people busy amidst these tough times. Be it OTT platforms, online games, and stream of favorite Youtubers, people kept themselves busy and saved themselves from the pangs of boredom.

But as mentioned, the internet brings with it some aspects that may harm people’s lives. Some of them are mentioned below along with solutions for the same.

  1. Obesity- A common problem on the rise not only during pandemic times but way before it. Often people ( mostly teenagers) end up spending a good part of the day on devices and the internet, paying little heed to physical exercise, as a result of which they keep on gaining weight and end up obese. Obesity brings with it another set of diseases such as higher risk of cardiac arrest.

What can be done – Parental control is important. Limited time for use of the internet must be set. Children must be encouraged to exercise and play. Parents should lead by example.

2 Unsuitable content-  Many times children or people with sensitive and tender minds come in contact with content that might not be suitable for them. Content that may affect them and also people surrounding them negatively.

What can be done –  Monitoring the online activity of children is important. Devices should be set to block certain sites and content automatically.

3 Digital thefts- Unemployment is a reality and a grave problem. People resort to unfair means for earning money. Digital theft is one such solution they find easy to earn some quick bucks.

What can be done- Educating oneself about the possible frauds and keeping passwords and important information safe is extremely important in this era full of frauds and deceits.

4 Lowering count of readership of books – With the advent of the internet and various choices available in the form of web series, movies, and documentaries, there is a decline in the number of people who read books. Though there exist, people who indulge in reading, the proportion is less as compared to the pre-internet era.

Hence, it is evident that the internet can have some disadvantages too but its advantageous nature outweighs the former. It is our duty as well as a necessity to be aware of the harms of the internet and blend ourselves accordingly.

Good luck!

Floods and Droughts in India

We realize that water is essential, both for manageable human turn of events and for the solid working of the planet’s environment. Accessibility of freshwater worldwide be that as it may, is restricted. Out of the 2.7 percent of an aggregate sum of 1 400 million km3 of freshwater, the significant bit happens as perpetual snow cover or profound springs and just a little division is accessible for use.

In spite of the fact that India needs to help 16% of the total populace and 15 percent of domesticated animals, we have just 2.4 percent of the land and 4 percent of the water assets of the world. Out of around 4 000 km3 of precipitation in a year, as much as 3 000 km3 comes as precipitation in a short storm time of three to four months from June to September. The appropriation of the water in this way accessible isn’t uniform and is exceptionally lopsided in both existence. The normal yearly water asset capability of the nation is assessed to be 1 869 km3. Due to hydrological, geographical and topographical impediments, in any case, just 690 km3 of surface water can be used by traditional capacity and redirection structures. The yearly re-energize of groundwater is 433 km3.Today, dry spells and floods are a typical component and their conjunction represents an intense danger, which can’t be killed however must be overseen. Move of the excess rainstorm water to spaces of water shortfall is an expected chance. This would likewise help make extra irrigational potential, the age of hydropower, just as beating territorial irregular characteristics.

Floods are repetitive marvels in India. Due to various climatic and precipitation designs in various districts, it has been the experience that, while a few sections are experiencing destroying floods, another part is enduring dry spell simultaneously. With the expansion in populace and advancement movement, there has been an inclination to possess the floodplains, which has brought about harm of a more genuine nature throughout the long term. Frequently, in light of the shifting precipitation circulation, regions which are not generally inclined to floods likewise experience extreme immersion. Accordingly, floods are the absolute most incessant calamity looked by the country.

Flooding is brought about by the lacking limit inside the banks of the waterways to contain the high streams brought down from the upper catchments because of hefty precipitation. Flooding is complemented by disintegration and silting of the stream beds, bringing about a decrease of the conveying limit of waterway channels; seismic tremors and avalanches prompting shifts in waterway bearings and obstacles to stream; synchronization of floods in the primary and feeder streams; impediment because of flowing impacts; infringement of floodplains; and indiscriminate and spontaneous development of metropolitan regions. A few pieces of the country, mostly waterfront spaces of Andhra Pradesh, Orissa, Tamil Nadu and West Bengal, experience tornadoes, which are frequently joined by weighty precipitation prompting flooding.

Dry season is a repetitive regular component which results from the absence of precipitation throughout an all-inclusive timeframe (for example a season or quite a while). It is an impermanent deviation of precipitation and dampness conditions from the mean, along these lines contrasting from aridity and occasional aridity. It is a crawling wonder and, dissimilar to different perils, can keep going for quite a long time and, in serious cases, a long time. Dry spell influences for all intents and purposes every single climatic locale and more than one-portion of the Earth is defenseless to dry seasons each year. Locales with higher fluctuation of precipitation and spillover are more helpless. Contingent upon the possible effect, the wonder of dry spell can be ordered severally, for example, meteorological, hydrological and farming. The spatial degree of dry season is a lot more prominent than for some other risk and isn’t restricted to bowl or political limits. Durable dry seasons lead to corruption of soil, plant and creature natural surroundings and social interruption.

During an extreme dry spell in 1917/1918, the Jhelum River in Kashmir evaporated totally. Out of the 328 million ha topographical space of India, 107 million ha (almost 33%), spread over managerial areas in a few states, is influenced by dry season. It incorporates around 39% of cultivable land and around 29% of our populace. India has encountered 22 significant dry spells during the most recent 131 years. The 2002 dry spell, one of the severest in India, influenced 56% of its topographical region, the livelihoods of 300 million individuals and 150 million dairy cattle in 18 states. The Government of India needed to give alleviation adding up to about US$ 4500 million.

Healthcare Sector in India

India is by and by in a condition of progress — monetarily, demographically, and epidemiologically — as far as wellbeing. While the last decade has seen surprising financial improvement especially as far as (GDP) development rate, shockingly this advancement is joined by developing incongruities between the rich and poor people. There is solid proof to recommend that this pay imbalance or dissimilarity between the distinctive financial classes is related with more terrible wellbeing results. Extending the hole between the rich and the poor has harming wellbeing and social results. While monetary incorporation and federal retirement aide measures are being carried out by the Government to connect financial imbalances, wellbeing area too should guarantee that wellbeing abberations between and among social and financial classes are likewise tended to sufficiently.

The remarkable segment changes in progress are probably going to add to a considerably expanded workforce. Notwithstanding, it will profit the nation just if the populace is solid. The nation at present experiences the triple weight of illness — the incomplete plan of irresistible sicknesses; the test of noncommunicable infections (NCDs), connected with way of life changes; and rise of new microorganisms causing scourges and pandemics. Likewise, the wellbeing framework is as of now over-extended and should be reinforced to empower it stand up to these difficulties in the twenty-first century. In wellbeing area, India has taken colossal steps over the previous many years. The future has crossed 67 years, baby and under-five death rates are declining just like the pace of illness occurrence. Numerous sicknesses, like polio, guinea worm infection, yaws, and lockjaw, have been annihilated.

Despite this advancement, the transferable sicknesses is required to keep on excess a significant general medical condition in the coming many years representing a danger to both public and worldwide wellbeing security. Other than endemic sicknesses, for example, human immunodeficiency infection contamination and AIDS (HIV/AIDS), tuberculosis (TB), jungle fever, and dismissed tropical illnesses, the transmittable infection episodes will keep on testing general wellbeing, requiring significant degree of preparation as far as early discovery and fast reaction. In such manner, vector-borne illnesses, like dengue and intense encephalitis condition, are of specific concern. Antimicrobial obstruction is one of the greatest wellbeing challenges confronting mankind that should be handled with all earnestness. Given the centrality of wellbeing in financial turn of events, a change in perspective in our methodology is required.

putting more in wellbeing and perceiving sickness anticipation and wellbeing advancement as the highest need. Thus, government wellbeing use on wellbeing should increment from 1.3% of GDP at present to basically 2.5% before the finish of thirteenth Five-Year Plan (2013-19). As of now, India has perhaps the most minimal designation to wellbeing among all nations of the world as level of GDP. Because of a low interest in wellbeing and because of high cash based use (85.6% which as per the World Bank is among the most elevated on the planet), almost 60 million individuals are driven further into destitution and into the neediness trap from that they can’t get away.

Of the absolute wellbeing spending designation for wellbeing, basically 80% of the asset ought to be reserved for illness anticipation, wellbeing advancement, and working on the nature of wellbeing administrations at the essential consideration level. The new wellbeing strategy should lay weight on the idea of wellbeing as individuals’ right and make it required to secure wellbeing spending plan consistently including the hour of monetary emergency. In light of the public wellbeing strategy, each states ought to foster a state wellbeing strategy and drive advancement in program execution and discovering answers for its medical issues.

CASE ANALYSIS

M.C. MEHTA V. UNION OF INDIA

FACTS OF THE CASE

M.C. Mehta v. Union of India and others is the first river pollution case to emerge in environmental public interest litigation. In 1985, Mehta filed a writ petition charging that, despite the advances made in the legal code, government authorities had not taken effective steps to prevent environmental pollution of the river Ganga. Using the judicial remedy of mandamus, he called upon state agencies to prevent leather tanneries and the municipal corporation of Kanpur from disposing of industrial and domestic effluent in the river. Justice Kuldip Singh expanded this petition to include all large cities in the Ganga basin. In some law reports, this is called the “Ganga Pollution Case.In this petition the petitioner requested the Supreme Court to restrain the respondents from releasing effluents into the Ganga river till the time they incorporate certain treatment plants for treatment of toxic effluents to arrest water pollution. Mehta requested the court to order the leather tanneries of the district of Kanpur to stop discharging their untreated effluent into the river. He also claimed that the Municipal Corporation of Kanpur was not undertaking treatment of domestic sewage.

SUBJECT MATTER

All human beings for obvious reasons depend on the environment to survive. A safe, clean, healthy and sustainable environment is integral to the full enjoyment of a wide range of human rights including rights to life, health, food, water and sanitation. Without which it is technically impossible for humans to survive. Therefore, human rights also include a right to healthy environment. This relationship is increasingly recognised, as the right to a healthy environment is enshrined in over 100 constitutions. Despite this, at least three people a week are killed protecting our environmental rights- while many more are harassed, intimidated, criminalised and forced from their lands.

LAWS INVOLVED

  • Article 52A (g) on the Constitution of India
  • Environment (Protection) Act, 1986.

JUDGEMENT

In this petition the petitioner requested the court to request the Supreme Court (“the Court”) to restrain the respondents from releasing effluents into the Ganga river till the time they incorporate certain treatment plants for treatment of toxic effluents to arrest water pollution. At the preliminary hearing the Court directed the issue of notice under Order I Rule 8 of the CPC, The Court highlighted the importance certain provisions in our constitutional framework which enshrine the importance and the need for protecting our environment. Article 48-A provides that the State shall endeavor to protect and improve the environment and to safeguard the forests and wild life of the country. Article 51-A of the Constitution of India, imposes a fundamental duty on every citizen to protect and improve the natural environment including forests, lakes, rivers and wild life.

The Court stated the importance of the Water (Prevention and Control of Pollution) Act, 1974 (‘the Water Act’). This act was passed to prevent and control water pollution and maintaining water quality. This act established central and stated boards and conferred them with power and functions relating to the control and prevention of water pollution. Section 24 of the Act prohibits the use of the use of any ‘stream’ for disposal of polluting matter. A ‘stream’ under section 2(j) of the Act includes river, The Act permits the establishment of Central Boards and State Boards. Section 16 and Section 17 of the Act describe the power of these boards. One of the functions of the State Board is to inspect sewage or trade effluents, plants for treatment of sewage and trade effluents.

CONCLUSION

India has a prominent environmental heritage which can be attributable to its biodiversity. The ganga pollution case is very important case and first of its own kind where supreme court cleared that development cannot be done on the value of environment. Then also the judgement seemed to be failed as the river Ganga is still polluted.

Although there were several schemes campaigns by the government like Namami Gange cleanup campaign – the Ganga River Basin Management Plan and the National Mission for Clean Ganga all of them so far proved equally ineffective. If take whole schemes and plans we can conclude that the biggest obstacle for the Ganga cleanup is not the money, tools, or practices, though these are very significant. Instead, it is whether India as a whole is ready to take stand and has the national spirit and the capacity to use these decades of focused investment and management to ensure that by mid-century Indians can swim, fish, and drink safely from the mother river. So, it requires we the people included in it the it would no longer to achieve this.