Author: Eduindex News

Visit us for more news at https://eduindex.org

Govt formulates draft Defence Production and Export Promotion Policy 2020

Defence Ministry has formulated a draft Defence Production and Export Promotion Policy 2020 (DPEPP-2020).

The policy aims to provide impetus to self-reliance in defence manufacturing under the Atmanirbhar Bharat Scheme. 

The DPEPP-2020 is envisaged as overarching guiding document of Defence Ministry to provide a focused, structured and significant thrust to defence production capabilities of the country for self-reliance and exports. 

AIR correspondent reports, Defence Production and Export Promotion Policy 2020 has marked out clear goals and objectives to be undertaken by the Defence Ministry.

First and foremost amongst all is to achieve a turnover of Rs. 1 lakh 75 thousand Crore including an export of Rs. 35 thousand Crore in the Aerospace and Defence goods and services by the year 2025. 

Developing a dynamic, robust and competitive Defence industry, including Aerospace and Naval Shipbuilding industry to cater to the needs of Armed forces with quality products has also been clearly laid out in the new draft policy.

The ministry has also laid emphasis on reducing dependence on imports and taking forward the Make in India initiatives through domestic designs.

Efforts will be made to create an environment that encourages Research and Development, rewards innovation, creates Indian IP ownership and promotes a robust and self-reliant defence industry.

Defence Ministry has solicited comments on the draft DPEPP-2020 policy from all stakeholders latest by 17th of August this year.

Indian National Flag

Every free nation of the world has its own flag. It is a symbol of a free country. National flags serve not only as a means of identity but also as a symbol for a country’s history and ideals. During the 1600s, as groups of people began to organize into states and nations, flags became an important way to identify a country’s territories and possessions. For its citizens, the flag grew into a symbol of pride and identity of a people and government. 

Every country put an immense effort to design their flags as it is a great deal of their thoughts which reflect through country’s national flag. Colors, symbols, and layout of the design are all features that represent some principle or event that is significant to the country to which it belongs. Historically flag was originated in ancient India more than 5000 years ago and was called as Dhvaja. In the Rig Veda which is the worlds’ oldest book (4000-5000 BC), there is mention of Dhvaja hoisted on an elephant being ridden by Devraj Indra.

Flag mentioned in Rig Veda was triangular of black colour and had some inscription in white. Use of flag came into vogue all over the world after 600 BC. Indian “national” flag was hoisted first in Calcutta on August 7, 1906 by Sir Surindranath Banerjee demanding freedom for India from British rule. Independence Day, 15th August 1947, is the most significant day in India’s history, when India became one nation, despite partition, with one National Flag that was hoisted at 10:30 AM by Pandit Nehru. Pt. Nehru quoted ” a flag not only of freedom for ourselves, but a symbol of freedom for all people.” 

In India, the term ‘Tricolor or Tiranga’ refers to the Indian National Flag which was designed by Pingali Venkayyaand. It is designed in such a way that reflects country’s integrity, aim for growth and peace. It is a horizontal tricolor of deep saffron (kesaria) at the top, white in the middle and dark green at the bottom in equal proportion. The ratio of width of the flag to its length is two to three. In the centre of the white band is a navy-blue wheel which represents the chakra and it has 24 spokes. National flag of India is also the war flag of Indian Defense Forces. 

Each colour of flag has different significance and purposeful meaning.

• Saffron stands for courage, sacrifice and renunciation

• White stands for truth in action and purity in thoughts

• Green is the symbol of life, abundance and prosperity

• Chakra is the symbol of progress and of movement

A few days before independence, the constitution assemble was formed to select a flag of Independent India. On 23 June 1947, the assembly created a committee headed by Rajindra Prasad and other members including Maulana Abul Kalam, Sarojni Naidu, C, Raja Gopalachari, K.M.Munsi and Dr. B.R.Ambedkar. The committee recommended that the flag of the Indian national congress should be adopted as the National Flag of India. Committee also suggested some suitable modifications so that it should be acceptable to all political parties. Its main task was to select a flag that should not be a under stone of any political party and it should reflect an image of Azaad Bharat.  

​​​​​​​The flag symbolizes freedom .On 22 July 21, 1947, Pandit Jawaharlal Lal Nehru proposed Indian National Flag at the constituent assembly as a horizontal tricolor of deep saffron, white and dark green color bands in equal proportions, with Asoka wheel (Chakra) in blue in the centre of the white band.  

Nehru also presented two flags, one in Khadi-silk and the other in Khadi-cotton, to the assembly. The resolution was approved unanimously. Indian Flag, by law, is to be made of khadi. The manufacturing process and specifications for the flag are laid out by the Bureau of Indian Standards. The right to manufacture the flag is held by the Khadi Development and Village Industries Commission, who allocate it to the regional groups. As of 2009, the Karnataka Khadi Gramodyoga Samyukta Sangha was the sole manufacturer of the flag. Its use and display are regulated by a code. A Flag Code was outlined to maintain the dignity and honor of the National Flag. Flag code is a set of rules which need to be followed to give respect to Indian National Flag.  

On January 26, 2002, the new ‘Flag Code of India2002’ was released by the Union government. According to new code the citizens of India are allowed to hoist the Indian flag over their homes, offices and factories on any day and not just National days as was the case earlier. Now Indians can proudly display the national flag anywhere and anytime, as long as the provisions of the Flag Code are strictly followed to avoid any disrespect to the tricolor. 

Following are some rules and regulations of Flag Code of India 2002 :

• The National Flag may be hoisted in educational institutions (schools, colleges, sports camps, scout camps, etc.) to inspire respect for the Flag. An oath of allegiance has been included in the flag hoisting in schools.

• A member of public, a private organization or an educational institution may hoist/display the National Flag on all days and occasions, ceremonial or otherwise consistent with the dignity and honor of the National Flag.

• Section 2 of the new code accepts the right of all private citizens to fly the flag on their premises

• The flag cannot be used for communal gains, drapery, or clothes. As far as possible, it should be flown from sunrise to sunset, irrespective of the weather

• The flag cannot be intentionally allowed to touch the ground or the floor or trail in water. It cannot be draped over the hood, top, and sides or back of vehicles, trains, boats or aircraft

• No other flag or bunting can be placed higher than the flag. Also, no object, including flowers or garlands or emblems can be placed on or above the flag. The tricolour cannot be used as a festoon, rosette or bunting

The Indian National Flag represents the hopes and aspirations of the people of India. Over the last five decades, several people including members of armed forces have ungrudgingly laid down their lives to keep the tricolor flying in its full glory.  

The flag should be flown at half-mast as a sign of mourning. The decision to do so lies with the President of India, who also decides the period of such mourning. When the flag is to be flown at half mast, it must first be raised to the top of the mast and then slowly lowered. Only the Indian flag is flown half mast; all other flags remain at normal height. The flag is flown half-mast nationwide on the death of the President, Vice-president or Prime Minister. On occasions of state, military, central Para-military forces funerals, the flag shall be draped over the bier or coffin with the saffron towards the head of the bier or coffin. The flag shall not be lowered into the grave or burnt in the pyre. 

The Indian National Flag symbol of our national pride. Achievers feel proud to proclaim with the hoisting of the national flag when they break or make new world record for the nation.  The Indian national flag was hoisted on Mt. Everest, the highest peak in the world, on May 29 1953, along with the Union Jack and the Nepalese National flag. National flag flew to space in 1984when Wing Commander Rakesh Sharma went to the space. The flag was attached as a medallion on the space suit of Rakesh Sharma. Such achievements not only bring proud feeling to the country but also spread a massive feel of inspiration among young youth. 

In nutshell, to fly the national flag is a sign of pride and patriotism. It is a positive affirmation of loyalty and commitment. It marks out a country that has confidence in itself, and is comfortable with its place in the world, its history and its future.  

“It will be necessary for us Indians Muslims, Christians Jews, Parsis, and all others to whom India is their home-to recognizes a common flag to live and to die for.” –Mahatma Gandhi

Indian Sweet Recipes – Tried and Tested

Rice Kheer Recipe | Chawal Ki Kheer | Indian Rice Pudding | Rice Payasam | EasyCookingWithShilpa
The Best Fudgy Brownie Recipe | Simple Way Of Making The Perfect Fudgy Brownie

0:02 / 2:08





















Coconut laddoo | Easy 3 step recipe
2 Min Mug Cake Recipe – Super Soft & Rich Eggless Microwave Cakes – CookingShooking
CHOCOLATE BISCUIT PUDDING | NO BAKE, EGGLESS CHOCOLATE BANANA PUDDING| Best Biscuit Pudding Recipe
Mysore Pak – By VahChef @ VahRehVah.com
Kada Prasad कड़ा प्रसाद गुरुद्वारा वाला | Atte Ka Halwa | Kunal Kapur Recipes | Gurudwara Atta Halva
Carrot Halwa – By Vahchef @ Vahrehvah.com
Paala Kova – Under 5 mins

Necessity of Absolute Liability

Our country is a pioneer in industrial development and the demo-graphs of such development is soaring high each day. Also, with the complexity in both geography and life, it is necessary the rules established should be strict and more absolute principle of liability with the respect of no fault liability. Thus, the principle established in Rylands v Fletcher of strict liability evolved in the 19th century, and in the period when the industrial revolution had just begun cannot be used in the modern world. The two century old principle of tortious liability compared to the present conditions of our country when it is in the verge of being one of the most globalized countries of the world, cannot be taken into consideration without modifications. It is also to notice that the technical complexity and the nature of industrial development being high at a high rate, the protection of the human rights and lives of people should be taken into consideration. Hence, the principle of strict liability cannot be still considered as the only redressal. It is also true that law cannot afford to be static and the fact that the industrial development cannot be done without the existence of inherently dangerous industries, it is very much necessary that the responsibility for the protection of people from any such type of accidents, etc is put on the shoulders of the industries themselves. From the above mentioned points, it is a key necessity that such a principle is evolved which will not only shape the jurisprudence but will also help to not carry the absolute principle of Strict liability in modern society. Thus, the necessity factors as discussed clearly helps us to understand that the principle of absolute liability is not only required to protect the human rights of the people, but also to develop tort law in India which will expand our own country’s jurisprudence.

In absolute liability only those are risk which are associated with risky or isn’t fundamental. It is material to those harmed inside and outside the preface. The rule doesn’t have any special exceptions like Strict Liability. The control which was clarified in Rylands v Fletcher applies just to the normal utilization of land, however, outright risk applies even to the common utilization of land. When a man utilizes a dangerous substance and that substance gets away, he will be held liable even if he had taken due care. The degree of the dangerous activity also depends upon the money and size related capacity of the establishment. The Supreme Court additionally expressed that the undertaking must be held to be under a “commitment to guarantee” that the hazardous dangerous activity exercises in which it must be directed with the most standard of safety and security if any damage comes because of such careless activity. The organization, then, must be held absolutely liable to adjust, for any harm caused and no defense that he had taken all sensible care and the damage caused with no carelessness on his part.

The principles of absolute and strict liability can be viewed as exceptions. It is known that a man can be at risk if he has fault. The guideline overseeing these two rules is that a man can be a subject even without his fault. Thus, this is also known as principles of “no fault liability”. Under these principles, the individual at risk might not have done or been involved in the act, but he will be at charge despite everything because the harm was caused by the act. In the principle of strict liability, there are a few exceptions where the defendant would not be made at risk. But in absolute liability, no exceptions are given to the defendant. Tort is a civil wrong for which the remedy is a precedent based law activity for unliquidated harms and which doesn’t necessarily happen due to breach of an agreement or the break of a trust or just fair commitment. For “no fault liability”, the individual at risk might not have done any act of negligence or carelessness or may have put in some positive attempts but however the rule will hold him liable. This guideline has its foundations in the two landmark cases – Rylands v Fletcher (Strict Liability) and MC Mehta v Union of India (Absolute Liability). The strict liability principle expresses that a person who keeps hazardous or inherently dangerous substance in his territory will be in charge of the fault if that substance escapes in any way and causes any harm. This rule stands genuine even if there are no negligence or carelessness in favor of the person keeping it. The burden of proof lies on the defendant to act how is not at risk. The principle of absolute liability, on the other hand, held that where a person is undertaking a hazardous or inherently dangerous movement and it hurts anybody because of an accident while carrying out the characteristically hazardous action, the result is strictly and absolutely liable decision where the remedy is to repay to everyone who was affected by the accident. Both these principle take after the “no fault liability principle”, a principle in which the defendant is held liable regardless of whether he is not specifically or impliedly in charge of the harms caused to the plaintiff.

Easy and Tasty Vegetarian Indian Recipes On YouTube – Tried and Tested

I spent my time this last few months becoming an amazing cook.

Here’s a list of videos that show beautiful recipes that I’ve made and can vouch for.

Spicy Masala Pasta Recipe/ Macaroni Recipe without Sauce/ Indian Style Pasta Recipe
Paneer 65 ki recipe hindi me – बेस्ट पनीर veg 65 fry – cookingshooking






















0:04 / 7:37



















Cajun Spiced Potatoes – Barbeque Nation Style Recipe – CookingShooking
Veg Manchurian Gravy Restaurant Style Vegetable Wet Recipe – CookingShooking
२ मिनट वाली वेज फ्राइड राइस – 2 Min Veg Fried Rice Street Style Recipe – CookingShooking
Rice Cutlet Recipe | Leftover Rice Recipes | Easy Evening Snacks Recipe For Kids
Sambar | South Indian Style Sambar
Tawa Pulao – Indian Rice Variety – Spicy Main Course Rice Recipe By Ruchi Bharani
हैदराबादी दम बिरयानी बनाने का तरीका – बिरयानी रेसिपी – Veg Biryani Dum CookingShooking

Ambulance staff in Tamil Nadu turn midwives for woman

A 23-year-old, Aishwarya developed labor pains during the wee hours of the morning. Her husband and mother rushed her to the Rapussal Primary Health Centre (PHC).

“It was 2 am when we went to the PHC. The staff there said that the baby’s head was turning, and asked us to go to the Pudukkottai Medical College Hospital,” said Gopalakrishnan.

On their way to MCH, Aishwarya experienced excruciating pain and discomfort, and that’s where the ambulance driver, and the emergency medical technician stopped the ambulance and helped Aishwarya deliver her baby.

“The lives of both the mother and the baby were at stake here, and that is when we decided to proceed with the delivery,” said the medical technician.

“I could see their struggle while delivering the baby. It was a little complicated, yet they managed it well. They made us feel very comfortable. We will be forever grateful to them,” said Gopalakrishnan.

The new born’s parents were incredibly delighted and grateful to them for saving the lives of the mother as well of the child.

Devabaskaran, the ambulance driver, and Boopathiraja, the emergency medical technician, had helped with deliveries for over 10 women in the past year itself.

Tamil Nadu village goes without streetlights for 35 days to make home for bird and its chicks

A. Karuppuraja, a student of Pothakudi village said that a common switchboard near his house has the switches for all the 35 streetlights.

“When the lockdown began, I saw a bird filling the box with straw and leaves, when I looked into it, I could see 3 greenish-blue eggs with spots,” said the 20 y/o.

The village youngsters had a common WhatsApp group called Pottakudi Ilaingnargal Kuzhu. Karuppuraja shared the bird story and all the 35 members decided to ensure the bird nested in peace for the eggs to hatch.

The group members went around the village convincing the nearly 100 households to refrain from switching the streetlights til the nesting period gets over. H. Kaleeswari, the President of Panchayat joined in too.

“Some readily agreed. Others called it stupid to switch of light for a small bird. But we managed to convince everyone and the entire village has gone without streetlights for 35 days now,” said N. Muruganantham, a villager.

The villagers said that they would clean the box and restore the power once their “winged visitors” leave.

For now they are managing with the help of torches and flash lights from mobile phone to continue their routine.

Don’t let the desire of a successful future destroy your present

Vaishali Singh ( Cheenu Singh Rathore)

This four lettered word “LIFE” is the synonym of living and nothing else, don’t waste it about thinking over the things which have either happened in the past or more likely have not even happened yet, this is a constantly changing world, everything is temporary in this world even you and me, we are perishable, then what are you doing why are you wasting your life over thinking of the things which are just confined within your mind doors, they are not reality they just exist within in your mind most of the problems you have in your life have originated from overthinking, be in now and enjoy this moment, live this moment because this moment is life, don’t take it too seriously, don’t put too much pressure on your mind, don’t let the desire of a successful future destroy your present, if you think that a sad present can give you a beautiful life then you’re wrong because life is now and if you can’t make yourself happy being in this moment then how can you expect it from yourself that attaining a certain goals will make you happy? If something doesn’t satisfy you today then how can you think that it will give you a beautiful and peaceful life, most of the people destroy their life either thinking about their past or caring about their uncertain future, we human being have only 5 senses, we can never analyse what’s going to happen in the future the only thing which is in our hand is to take actions but we can never predict the result of our actions and most of times the way we perceive our future is not exactly how it turns out to be, now the current scenario of world is a good example of the uncertainty of life, no one knew that this would happened in the beginning of 2020 all of us had a tons and tons of plans for our new year but our plans got failed they turned out to be something called “LOCK DOWN” we are at our home today, probably many of us had a lot of plans and wishes with our family, or friends but today it’s not safe to step out of our homes unnecessarily, this is life man, this is the reality and nothing can change the fact no matter how many plans you make, no matter how much time you waste in figuring out your life, at the end you will have even more questions than before. So live your life instead of worrying.

Sports shoe industry in India

Indians are becoming health conscious, and this is evident in the number of gymnasiums and sports centres that have mushroomed in the last one decade. The media is partly responsible for spreading the fever of health consciousness, and it has benefitted the Indian society. One sector that has benefitted the most from the growing health consciousness of Indians is the sports shoe industry. One cannot take part in sports related activities without proper footwear and this has pulled up the revenue of sports shoe companies greatly.   

The sportswear industry in India is valued at between Rs 3,500 crores and Rs 5,000 crores. And the unchallenged market leader in sports shoes is Reebok. In fact, Reebok holds a 46% market share in India and India is the only country in which Reebok’s brand value has surpassed that of both Nike and Adidas. In fact, Nike has a mere 11% market share.   The top four sporting brands in India are Reebok, Adidas, Nike, and Puma. There are other brands that manufacture sports shoes such as Bata, Liberty, Woodland, Fila, and Lotto, but their brand value is not as strong as the four leading brands mentioned earlier. India’s footwear segment in general caters to men, women and kids, and men’s footwear comprises 55% of the entire industry, followed by women’s footwear at 30% and kids’ footwear at 15%.   

Studies have shown that there is not much brand dilution in the sports shoe industry but there is brand confusion among consumers. The average consumer, who is not extremely knowledgeable about shoe technology, finds it difficult to distinguish between shoes produced by Nike, Adidas and Reebok. In fact, Puma is the only brand that has managed to carve out a space for itself as a fashion brand too. In fact, the design of Puma shoes is slightly different from the rest – Puma shoes are sleek. In India, people do not just wear sports shoes while taking part in sporting activities; they wear them with casual attire too, which is why Reebok has managed to garner a huge market share. Reebok shoes are designed in such a way that they can be worn with casual attire too – the designs and colors are not as flashy as other brands.     

Another reason why Reebok has made its way into so many Indian households is because Reebok shoes are relatively more affordable than the other reputed brands. Indians, especially those in the middle class, are conscious about the price. Given such market conditions, Reebok has an advantage over other brands because it has a wide price range for shoes, from Rs 1,200 to Rs 7,000. This way, consumers have more options while choosing Reebok shoes as opposed to Nike, Puma or Adidas shoes, whose prices start at a much higher level.  

The sports shoe industry in India is definitely going to grow, given people’s awareness and how conscious they are about their health. One of the selling propositions of sports shoe brands in most parts of the world is the technology behind the shoe. At present, the average Indian consumer is not as aware of these technologies as he should be, which is why brands such as Nike, which develops shoes with unique technologies, are not very popular in India. However, this will soon change with greater publicity and awareness.

The footwear industry is one of the most rapidly expanding industries globally. Increasing demand for new and innovative footwear and the emergence of various global as well as regional brands across segments in the category is primarily driving the market. Innovative and trendy footwear is being consistently manufactured by leading market players due to advancement in the footwear manufacturing process, technological innovations, and development of new material.

India is globally the second largest footwear producer after China. India’s footwear production accounts for approximately 9% of the global annual production of 22 billion pair as compared to China which produces over 60%. Key production centres in the country include Kanpur and Agra in Uttar Pradesh, Ranipet, Vaniyambadi and Ambur in Tamil Nadu. The sector is fragmented and close to 75% production comes from the unorganised sector including very small, small and medium enterprises

With the expanding market, the needs of the consumers are also fast changing. Rapid urbanization, higher disposable incomes and greater penetration of media have led to changing fashion needs of the consumers. The footwear industry in India is highly labour intensive and currently employs close to three million people. Out of this, almost 30% are women. Kanpur, Agra, Ranipet, Vaniyambadi, and Ambur are the top footwear production hubs in the country. Today, urbanisation, higher disposable incomes and media influence are changing the needs of consumers and dictating the types of footwear these hubs produce for brands.

Dominant players in the organised market include international brands Bata, Nike, Adidas, Nike, Puma, etc. But customers’ tastes are changing so rapidly that scores of Indian footwear brands, both old and new, are innovating their products and trying to capture the unorganised market.

Woodland, a highly sought-after brand for a lot of millennials, has Indian roots. Aero Group, the parent company of Woodland, was founded by Avatar Singh in Quebec, Canada, in the 1980s. At the time, the company manufactured winter boots for Canada and Russia. Aero Group’s business was at its peak until the 1990s when the Russian market went down with the disintegration of the Soviet Union. In 1992, Aero Group decided to enter India after seeing the developing market conditions and the opening up of exclusive retail outlets and mall culture. Woodland was thus launched under Aero Group.

The raw materials used for shoes, including soles, are manufactured in-house. Italian machinery is used for tanning and finishing the hand-picked Italian hides. German technology is used to manufacture tough rubber soles. Woodland has over 600 EBOs across the country along with shelf space in 5,500 multi-brand outlets (MBOs). The company now clocks a turnover of Rs 1,250 crore.

FORD – The Brand Story

Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors. It also has joint-ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand (AutoAlliance Thailand), Turkey (Ford Otosan), and Russia (Ford Sollers). The company is listed on the New York Stock Exchange and is controlled by the Ford Family; they have minority ownership but the majority of the voting power.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914, these methods were known around the world as Fordism. Ford’s former UK subsidiaries Jaguar andLand Rover, acquired in 1989 and 2000 respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.

Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares, still retain 40 percent voting rights. During the financial crisis at the beginning of the 21st century, it struggled financially, but it has since returned to profitability. Ford was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $156.7 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide.

Ford is a popular name when it comes to automaker companies. The brand has it branches spread all over the world and is a leader among automobile manufacturers. Ford Motor Company better known as simple Ford produces the best cars and trucks under its name. Ford has been pleasing customers of all strata with its wide range of cars and commercial vehicles. The brand has everything from luxurious cars under the Lincoln brand to economy and commercial vehicles under Ford brand. The constant innovation of designs and technology keeping in mind the currents demands and desires of its customers has enabled it to build a strong rapport among target market.  

Key Strategy of Ford :  

Ford Motor Company has carefully examined the needs of customers and derived its marketing strategies accordingly.   

• Ford Mission statement and goal has always been one Ford, one team, one plan and one goal. The statement clearly signifies that the brand believes in establishing itself as a brand that has a team dedicated to single goal of delivering high performance vehicles to its customers.   

• Ford has also been a brand that is very well established strong relationship with the communities it serves. The brand has been involved in campaigns like ‘breast cancer awareness campaigns’.   

• The brand also endeavors to be as protective of nature as possible with its efforts of making fuel efficient cars, electric vehicles, donations and Ford raiser programs for environmental protection.  

• Due to its worldwide presence the company has strong brand recall and reputation. It also gives them edge over other competitors because they can very well determine the needs of different market segment and manufacture efficient vehicles accordingly.  

• The biggest strength of the brand is its unmatched technology and designs that has helped the company to develop a strong portfolio of quality products.    

• Ford’s marketing and advertising tactics involves everything from promotions on social media platforms like twitter, blogs, flickr, press releases, television commercials etc.   

• Ford has a very strong rapport with its employees, suppliers, dealers etc that helps him to stay focused on its mission statement of ‘One Ford’.  

• Ford’s most popular vehicles include Land Rover, Lincoln, Aston Martin, Volvo etc.  

• Ford has cars for every customer. It has luxurious cars as well as mid-size cars to cater needs of every customer. Some of the popular mid-range cars include Ford Figo, Ford Fusion etc.  

Ford has been an age old company that has gathered the trust and loyalty of customers all over the world. The multinational automaker has proved to be innovative and efficient when it comes to vehicle needs of its customers.    The company has been sensitive to its community and has been involved in events that are held in favor of the community. The company tries to view their business from consumer’s prospective to come up with products and services that are full worth in terms of money, comfort and luxury.

IPL 2020 to be played from September 19 to November 10 this year

IPL 2020 will be played from September 19 to November 10 this year. The decision to this effect was taken at a virtual meeting of the IPL Governing Council last night.

The meeting was organised to give a final shape to the schedule and discuss other arrangements for the eagerly-awaited event to be held in the UAE this year.

Taking note of the prevailing COVID-19 situation in India, the IPL Governing Council decided to stage the tournament in UAE and the matches will be played in Dubai, Sharjah and Abu Dhabi subject to necessary clearances from the Government of India.

The final will be played on 10th November this year. The 53-day tournament will witness 10-afternoon matches starting at 3:30 PM Indian time while the evening matches will start at 7:30 PM.

The Governing Council also discussed the comprehensive Standard Operating Procedures (SOPs), which will be finalised and published in due course, including the agencies to execute and deliver a bio-secure environment for safe and successful conduct of IPL 2020 Season.

The Governing Council also reviewed the Player Regulations for replacement players for the 2020 season.

Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches to be played during the IPL Playoff week.

Meanwhile, Indian cricketers including ODI captain Mithali Raj has welcomed BCCI President Sourav Ganguly’s announcement that the Women’s IPL will take place during the men’s league in the UAE.

While it is expected that most of the franchises will send their recce teams to the UAE to check out the facilities as well as the bio-secure environment that can be created, there are concerns that remain, including accommodation plan and catering services.

Monsoon to get active over parts of central and western India from tomorrow

The India Meteorological Department (IMD) says the monsoon will enter an active phase over parts of central and western India from tomorrow bringing heavy rains over the next three-four days.

It said, a low-pressure area is likely to develop over the north Bay of Bengal and move into Odisha, Chhattisgarh and Madhya Pradesh, and then to central Maharashtra and Gujarat, bringing heavy rainfall. Jharkhand and Gangetic West Bengal may also receive moderate rainfall on Tuesday and Wednesday.

A monsoon trough is likely to shift southwards and strengthen during the next three to four days and lash Goa, coastal Karnataka and Kerala with widespread rainfall.

The weather department has issued a red warning for coastal Maharashtra and Goa for tomorrow. Heavy to very heavy rainfall is expected today over Mumbai and isolated extremely heavy showers on Tuesday and Wednesday.

Raksha Bandhan being celebrated across country today; Local rakhis completely replace Chinese rakhis this year

Raksha Bandhan, the festival of special bond between brothers and sisters, is being celebrated today across the country. On this occasion, sisters tie colorful rakhi around the wrist of their brothers and pray for their prosperity, health and well-being. In return, brothers pledge to protect and support their sisters and present them gifts.

Rakhis made by Indian companies and Self Help Groups have completely replaced Chineses products this year. Shopkeepers and people have totally rejected Chinese Rakhis this year following Prime Minister Narendra Modi’s call for Atmanirbhar Bharat and Vocal for Local.

President Ram Nath Kovind and Vice President M. Venkaiah Naidu have greeted the people on the occasion of Raksha Bandhan. In his message, Mr Kovind said, Rakhi is the sacred thread of love, affection and trust that sisters tie on the wrists of their brothers.

He said, this is a unique festival that strengthens the will to protect the interests of women and work for their well-being. He asked everyone to take a pledge to stand for the honour and dignity of women so that they can contribute their best for the nation and society.

In his message, Mr Venkaiah Naidu said, across India and worldwide, the sacred bonds between brothers and sisters are honoured on Raksha Bandhan day and this festival reaffirms the strong ties of love and affection that bind brothers and sisters together.

He added that on this auspicious occasion, let us also resolve to uphold the dignity and respect traditionally accorded to women in the society and empower them to reach their true potential. Mr Naidu expressed hope that this festival will bring peace, harmony and prosperity in the country.

In a massive show of love, solidarity, brotherhood and national bonding, sisters from North-East tied Rakhi on Jawans from armed forces and paramilitary personnel deployed in Jammu and Kashmir and Ladakh.

On the auspicious occasion of Raksha Bandhan, Self-help groups from the eight North-Eastern states also sent Rakhis, tri-coloured bands and facemasks to Jawans posted in Jammu and Kashmir and Ladakh – bringing together the eternal emotional bond between the various cultures, States and people of the country.

A symbolic Rakhi ceremony was also held in New Delhi yesterday in which sisters from North East states tied Rakhis to DoNER Minister Dr Jitendra Singh.

In Madhya Pradesh, a special type of rakhi has been prepared  following the Prime Minister’s Vocal for Local appeal. Eco-friendly rakhis have been made from cow dung along with silk, paper and seeds of the plants.

Chhattisgarh Governor Anusuiya Uike has sent Rakhis made by tribal and rural women of the state to the President, Vice President and Prime Minister.

DCGI gives permission to Serum Institute of India to conduct phase 2 and 3 human clinical trial of Corona vaccine developed by Oxford university

Drugs Controller General of India (DCGI) has given nod to the Serum Institute of India (SII) to conduct phase 2 and 3 human clinical trials of COVID-19 vaccine developed by Oxford University.

The approval for conducting phase 2 and 3 clinical trials by the SII was granted by DCGI Dr VG Somani late last night after a thorough evaluation based on the recommendations of the Subject Expert Committee on COVID-19.

The expert panel at the Central Drugs Standard Control Organisation (CDSCO) had on Friday recommended granting permission for phase 2 and 3 clinical trials of the vaccine – Covishield on healthy adults in India.

The firm has to submit safety data, evaluated by the Data Safety Monitoring Board (DSMB), to the CDSCO before proceeding to phase 3 clinical trials.

Currently, phase 2 and 3 clinical trials of the Oxford vaccine are going on in the UK, phase 3 clinical trials in Brazil and phase 1 and 2 clinical trials in South Africa.