WHY DIGITAL MARKETING?

  

There was a point when digital marketing was just a new and a unique way for marketers to advertise their product to the masses. Gaining popularity since 2008, digital marketing became a huge platform for almost every company to reach out to every corner of the country effectively. Each and every organization or start-up have their own website and it is difficult these days to run a business without it. 

As the internet is inter-connecting the whole world digitally, online marketing is also gaining more attention. So, why is it so important?

1.REACHES OUT TO MASS POPULATION

 Considering more than half of the youth these days and the older generation as well is constantly active on social media, it becomes a huge platform for companies to put up their products and advertise it to the masses with less efforts and time. 

2.HELPS SMALL BUSINESSES

It is crystal clear that bringing a small business on the top rank is not an easy job especially when there are huge competitors out there like Amazon, Starbucks, McDonnlads and the list goes on. This is where digital marketing comes into picture. A small business cannot have a store next to Starbucks and expect to overtake their business, but they can promote themselves over the internet to as much of the population as possible to make a known place for themselves. 

3.INTERACTION WITH THE PUBLIC 

If your product is advertised on newspaper or television, you can only hope that people saw it and gained some interest in it. Also, you don’t even get their feedback on it. But, if it is done through social media, you get to interact with your audience digitally and know whether your product is suitable enough for a buyer or not. You receive a proper feedback and know where to improvise. 

4.COST EFFECTIVE 

In case of marketing through newspaper or magazines, you need to have a medium size capital to invest in your advertisement and if you choose television as your medium, then a huge capital must be available to do so. On the other hand, digital marketing doesn’t demand a high level of investment. Here, you get to choose a daily budget for your promotion and therefore, the cost could be as less as you want and under your budget. 

5. MUCH FASTER 

An online ad reaches out to your audience within a few seconds whereas, a newspaper or a magazine might take a few days or a whole week and television takes even longer due to its long procedure of planning, gathering, shooting, editing and lot more. 

6.TRACK YOUR CAMPAIGN 

When you advertise digitally, you get the option to track your campaign which enables you to analyze how successful it has turned out to be. You can track how many people clicked on your advertisement to go to your website, how many of them liked and shared it and also you can make changes in your promotion according to your performance. 


Keeping in mind the current pandemic, what better way could there be to socialize with people and promote yourself than digital marketing when everyone has chosen the digital road for their work. Online ads are the best way to get your company at the top even during such a big crisis.

How to Run small business Firm Marketing Campaigns that work.

 

By: Astha Raghav. 

When small business can develop and launch a marketing campaign, small business man want to be sure to doing everything to attract more customers, instead of wasting small business investment. To get small business man started, try these actionable recommendations so small business man can launch a successful marketing campaign for small business. 

1. Do Research: It involves doing some manual research. Before begins developing small business campaign, small business man can spend time learning more about your industry, what kinds of campaigns have been more successful this year, and how to develop a campaign that your target audience will actually notice and respond it.

2. Target Audience: Getting to know and understand your audience. It involves developing buyer personas and representative of small business ideal customers based on market research and real data about small business existing customers. 

3. Put a plan: If small business man can decide to design, launch and promote a marketing campaign for small business, small business man need to spend time putting together a strategic plan that will help guide you through various phases of small business marketing campaign. 

4. Give Enough Time: In order to launch a marketing campaign successfully you to give a proper time. You need time to plan, promote, design, evaluate and get the word out.

5. Take a help: One of the most effective and essential things small business can do in order to launch a successful campaign involves personally reaching out the people who can and would be willing to help. 

6. Evaluate in real time: When small business man can launch a marketing campaign, you have to be prepared to evaluate how it’s being received and be willing to make small changes that can help to make it more successful. 

Thank you!

S.E.O. Benefits

 

By: Astha Raghav 

Introduction 

SEO stands for “search engine optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. SEO is a strategies and tactics to increase the number of visitor to a website by obtaining a high ranking placement in search results. 

Benefits of SEO

1. Increased Traffic = Top positions on the search  engine result pages receive a majority of the impressions and clicks, so ranking in the top positions can result in significant traffic increases for your website.

2. ROI : SEO provides track able and quantifiable results, regardless of whether you are an ecommerce or non ecommerce site so there are no qualms when it comes to ROI.

3. Cost effectiveness : SEO is one of the most cost effective marketing strategies because it target users who are actively looking for your products and services online. 

4. Increased site usability: SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5.Brand Awareness: Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. 

Needs of SEO

1.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

2. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. 

Conclusion 

Search engine optimization is a hard and tedious job. It can take a large amount of your time. There are too many pieces of the puzzle that you need to piece together. I once read “promoting a site that writers on the web are unlikely to link to it is as deadly as creating a fantastic website no one will see”. I think the writer said it all in this simple sentences. There is no use in making the best website in your niche when you are not promoting it.

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Success story of Jeff Bezos

 By: Astha Raghav 

American entrepreneur Jeff Bezos is the founder and chief executive officer of Amazon.com and owner of ‘The Washington Post.’ His successful business ventures have made him one of the richest people in the world.

Who Is Jeff Bezos? 

Entrepreneur and e-commerce pioneer Jeff Bezos is the founder and CEO of the e-commerce company Amazon, owner of The Washington Post and founder of the space exploration company Blue Origin. His successful business ventures have made him one of the richest people in the world. Born in 1964 in New Mexico, Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University. After graduation, he worked on Wall Street, and in 1990 he became the youngest senior vice president at the investment firm D.E. Shaw. Four years later, Bezos quit his lucrative job to open Amazon.com, an online bookstore that became one of the Internet’s biggest success stories. In 2013, Bezos purchased The Washington Post, and in 2017 Amazon acquired Whole Foods. In February 2021, Amazon announced that Bezos will step down as CEO in the third quarter of the year.

Early Life and Education

Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. 

The Jorgensens were married less than a year. When Bezos was 4 years old, his mother remarried Mike Bezos, a Cuban immigrant.

Bezos graduated summa cum laude from Princeton University in 1986 with a degree in computer science and electrical engineering.

Bezos showed an early interest in how things work, turning his parents’ garage into a laboratory and rigging electrical contraptions around his house as a child. He moved to Miami with his family as a teenager, where he developed a love for computers and graduated valedictorian of his high school. It was during high school that he started his first business, the Dream Institute, an educational summer camp for fourth, fifth and sixth graders.

Career in Finance

After graduating from Princeton, Bezos found work at several firms on Wall Street, including Fitel, Bankers Trust and the investment firm D.E. Shaw. In 1990, Bezos became D.E. Shaw’s youngest vice president. 

While his career in finance was extremely lucrative, Bezos chose to make a risky move into the nascent world of e-commerce. He quit his job in 1994, moved to Seattle and targeted the untapped potential of the Internet market by opening an online bookstore.

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GOALS OF THE FIVE-YEAR PLANS

The five-year plans were introduced in order to create a developed economy for India by removing the economic backwardness. It also ensures that the weaker section are a part of the economic progress of the country. The first plan was launched on 1st April 1951. All these plans had some basic goals to achieve in order to ensure the growth of the economy. 

1.GROWTH 

This goal was aimed towards the increase in the capacity of the country to produce goods and services. The growth can be various forms – a large size of supporting services, a large stock of capital or increase in the efficiency of the capital. The growth of a country can be measured by the increase in its Growth Domestic Product (GDP) which refers to the market value of all the final goods and services produced in a country. 

2.MODERNISATION 

This aimed at the adoption of new technology and changes in the society. The agenda was to increase the production of goods and services through the use of modern technology and also change in social outlook like equality to women. 

3.SELF-RELIANCE 

The aim over here was to make the economy self-reliant. It means overcoming the needs of external assistance or developing without using external resources. High usage of domestic resources was encouraged in this goal. This was done to reduce our dependence on foreign countries so that there will be no foreign interference in the policies of our own country. 

4.EQUITY 

The aim was to make sure that every citizen’s basic needs are fulfilled, and inequalities are reduced. It is important the benefits of the economic growth are availed by all the sections of the society regardless of their class or wealth. A close attention was to be paid to make that the standard of living of all the people is raised and social justice is promoted. 

However, each and every goal cannot be given equal importance under the same plan. Each plan launched in each five year had different goals to achieve.

FIVE YEAR PLAN YEAR GOAL
First 1951-56 Development of primary sector
Second 1956-61 Development of public sector
Third 1961-66 Overall development and independent economy
Plan holiday 1966-69 Priority to agriculture and industry
Fourth 1969-74 Development of agriculture
Fifth 1974-79 Employment and poverty
Plan holiday 1979-80 Overcome the rigidity of five-year plan
Sixth 1980-85 Liberalization and elimination of price control
Seventh 1985-90 Increase in economic productivity
Plan holiday 1990-92 Increase in economic productivity
Eight 1992-97 Modernization and economic reforms
Ninth 1997-2002 Promotion of economic and social growth
Tenth 2002-2007 Reduction in poverty and gender gaps in literacy
Eleventh 2007-12 Rapid and inclusive growth
twelfth 2012-17 Faster and sustainable growth


There were no official plans made after this due to the dissolvement of the planning commission. Although, the five-year defence plans are continued to be made.

Books- Our Real True Friends

 By: Astha Raghav 

Life is not easy to live without friends. When it comes to Books, they can be our best friends ever. Good Books enriches our mind with good thoughts and knowledge just like a good friend. We cannot feel alone in the company of books. We can learn many good things while reading a good book. Books written by famous and experienced people helps us to become a better human being and also teach us how to serve the society in the best possible way. When we are alone, we can always pick up a book and start reading to feel relax.

Books are our best friends because they inspire us to do great things in life and overcome our failures. We learn a lot from good books just like a good friend. Books can be good or bad, but it is our responsibility to choose them wisely. Friendship with Good books makes you Good person and friendship with Bad books make you bad person. Books will always be there for you in your bad times. Books teach us to have dreams. Books brings positive value to our life.


We all need friends who would be there for us when needed and who would understand us without being judgemental. And books can be our best friends for life, for all the right reasons. Good books enrich our mind and broaden our perspective towards life. What’s more, one can never feel lonely in the company of books. Here we list down ten top reasons why books are our best friends for life. There are so many Books and So little time to read them. Around 130 million books have been published in the history of humanity. There are somewhere between 600,000 to 1,000,000 books published every year in the US alone, I am a big lover of Books, Especially self-help books, Books has been an important part of my life, It is well said That Books can be your best and true companion, Books Simplifies our lives, Books allow its readers to internalize, respond, react and transform. Books are indeed more reliable.Books are important in various Unexpected ways, Books allow Readers to travel without using their feet, Books give wings to our imagination, books are full of knowledge, joy, happiness, wisdom and so much more into it, Books are more than enjoyment, Books have the capability to transform your life, Books can help you in your hardest time, books make you realize that you are not alone in this world who are struggling, Book gives a solution and gives you a new way and a new perspective to look at things and situations. Here are the Top 20 Books you should read before you die. Here you will find so many Book Summary Websites which will help you to choose your next book.

Books make our mind more healthy and fit,  one of the greatest importance of books, it protects you from Alzheimer’s Disease,  another importance of the book is that It improves your vocabulary, if your child or a toddler just learned the alphabet, then this is the perfect time to introduce your child to the wonderful world of books. because books play a very important and crucial role in your child’s total development, a child who forms a habit of reading books are better in almost all aspects of their lives, their total development is far better than the ones who are not involved in reading. What are the Best Books for the Kids?

Television, Internet, and TV Shows can look appealing but nothing can replace a Good Book, Reading is a Dream that you hold in your hands, Books are the best and the most loyal friend you can have, It gives you wisdom, solution, new perspective, imagination, improves your confidence, improves your mental health and most of all protect you from many problems and issues, Importance of books can never be ignored, Technology will change the world will change But Importance of books and reading can never change. Books hold such importance to me because books are the only thing which is constant in this ever-changing world. Here is the useful guide to Increase Reading Speed By 300%.

Books Inspire us, motivates us, encourage us and always make us see the right path, it makes us understand that nothing is impossible in this world, It allows us to take action and help us to know our true potential, Books illuminates our life, Books show us our passion and make us understand that all Limits are self-imposed, Limits are usually in our mind, Books have the potential to upgrade our conviction to match our destiny.

One of my friends asked me why Books are so heavy; for his question, I replied instantly “Because the whole world is inside them.” 

This is so true, Yes the whole world resides in one great book, There are many books available in the market, many books get published each Year, It is you who needs to know what exactly you want from a book, what answer you are searching for, and nowadays there are many sites and useful pages who  gives a gist about books, which makes choosing book easy for you, hence understand which Genre you are looking for, For example, I love to read Self-help Books, because it gives wisdom, knowledge and secret principles and lessons which can make us achieve all our goals and dreams, Self-help books help us convert our dream into reality, it helps in every aspect of our lives, health, wealth, relationships and communication.

Thank You!

Himalayan Day

 

By: Astha Raghav 

The Himalayas, or Himalaya are a mountain range in Asia separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has some of the planet’s highest peaks, including the highest, Mount Everest. Over 100 peaks exceeding 7,200 m (23,600 ft) in elevation lie in the Himalayas. By contrast, the highest peak outside Asia (Aconcagua, in the Andes) is 6,961 m (22,838 ft) tall.

A section of the Himalayan mountain range showing Mount Everest and surrounding peaks as seen from the International Space Station looking south-south-east over the Tibetan Plateau. Four of the world’s fourteen eight-thousanders, mountains higher than 8000 metres, can be seen, Makalu (8462 m), Everest (8850 m), Kanchenjunga (8586 m), and Lhotse (8516 m). The Himalayas abut or cross five countries: Bhutan, India, Nepal, China, and Pakistan. The sovereignty of the range in the Kashmir region is disputed among India, Pakistan, and China. The Himalayan range is bordered on the northwest by the Karakoram and Hindu Kush ranges, on the north by the Tibetan Plateau, and on the south by the Indo-Gangetic Plain. Some of the world’s major rivers, the Indus, the Ganges, and the Tsangpo–Brahmaputra, rise in the vicinity of the Himalayas, and their combined drainage basin is home to some 600 million people; 53 million people live in the Himalayas. The Himalayas have profoundly shaped the cultures of South Asia and Tibet; many Himalayan peaks are sacred in Hinduism and Buddhism.

Lifted by the subduction of the Indian tectonic plate under the Eurasian Plate, the Himalayan mountain range runs west-northwest to east-southeast in an arc 2,400 km (1,500 mi) long. Its western anchor, Nanga Parbat, lies just south of the northernmost bend of the Indus river. Its eastern anchor, Namcha Barwa, lies immediately west of the great bend of the Yarlung Tsangpo River. The range varies in width from 350 km (220 mi) in the west to 150 km (93 mi) in the east.

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Pollution in Dehradun

 

By: Astha Raghav 

The report is based on a 10-day field study wherein representatives of the foundation measured air quality samples in 10 locations of the city. The study was conducted between February 1 and 10.

The concentration of particulate matter (PM) 10 and 2.5 in Dehradun have reached alarming levels, showed a report released by a city-based environment think tank, Gati Foundation, here on Wednesday.

Levels of PM 10 and 2.5 are seen as indicators of air quality. Lower these levels, purer is the air.

The report is based on a 10-day field study wherein representatives of the foundation measured air quality samples in 10 locations of the city. The study was conducted between February 1 and 10.

“At present, there are only three air monitoring centres installed by the Central Pollution Control Board in Dehradun and they don’t measure the levels of PM 2.5, which are more harmful than PM 10. Our study has found that 75% of the readings for PM 10 were more than the permissible standards accepted nationally, while the figure for PM 2.5 was 85%,” said Anoop Nautiyal, the foundation’s chairperson.

In India, the national permissible limit for PM 10 (for daily measurement) is 100, and that for PM 2.5 is 60. However, the World Health Organisation standards are 50 and 25 for PM 10 and PM 2.5 respectively.

The 10 locations where the samples were collected include Clock Tower, Saharanpur Chowk, Bindal Bridge, ISBT, Dilaram Chowk, Rispana Bridge, Karanpur-DAV, Raipur/ Sahastradhaara, Doon Hospital and Balliwala Chowk.

Among these, ISBT and Saharanpur Chowk were found to be the most polluted places. While ISBT recorded PM 10 levels of 472 on February 1, the same for Saharanpur Chowk was 466 on February 5. “This is more than four times the national permissible limits,” Nautiyal said.

Asked about their methodology, Nautiyal said that the team conducted spot visits using a thermo-scientific machine acquired from Greenpeace Research Laboratory, University of Exter.

He added that their findings are commensurate with past reports. “On December 15 last year, the Centre informed the Lok Sabha that Dehradun is the most polluted city among those classified as eco-sensitive cities in the country.”

Nautiyal said that even the data of the state pollution control shows that the air pollution levels in Dehradun (PM 10) have increased by 108% in the last six years. “In 2011, the annual PM 10 level in ISBT was 138. This increased to 287 by 2017,” he said.

Meanwhile, the International Road Foundation, a Geneva based organisation working on road safety, has also called for banning vehicles that use single and double cylinder naturally aspirated diesel engines in the city.

In Dehradun, Vikram and other three-wheelers use such engines and they are a major cause of air pollution, the organisation said in a press release.

“They are the main source of pollution in the urban environment. India is a unique country which has been using single and double cylinder diesel technology for transportation of passengers as well as goods. These type of technologies were used globally, mostly for water pumping from ground or for boat rides,” said KK Kapila, chairperson, International Road Federation.

In January, Greenpeace had released a report on the state of air quality in the country and Dehradun was ranked among the top 10 polluted cities.

However, members of the state pollution control board had rubbished the report stating that cities like Kanpur and Kolkata, which are far more polluted than Dehradun, have been ranked lower than it.

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Teacher's Day

 

By: Astha Raghav 

Teachers’ Day is a special day for the appreciation of teachers, and may include celebrations to honor them for their special contributions in a particular field area, or the community in general.

The idea of celebrating Teachers’ Day took root in many countries during the 19th century; in most cases, they celebrate a local educator or an important milestone in education. This is the primary reason why countries celebrate this day on different dates, unlike many other International Days. For example, Argentina has commemorated Domingo Faustino Sarmiento’s death on 11 September as Teachers’ Day since 1915. In India the birthday of the second president Sarvepalli Radhakrishnan (5 September) is celebrated as Teachers’ Day since 1962 and Guru Purnima traditionally observed as a day to worship teachers by Hindus.According to Hindu scriptures, it is very important to make a spiritual guru (guru), without a spiritual teacher one cannot attain salvation. The identity of a true Spiritual teacher is written in Adhyay 15 Shlok 1 to 4 of Holy Gita. Teacher’s Day was celebrated as “Abhar Diwas” in 2021.

Many countries celebrate their Teachers’ Day on 5 October in conjunction with World Teachers’ Day, which was established by UNESCO in 1994.

A day for homeschool teacher appreciation has been suggested, which several homeschooling groups subsequently organized. A United States “parents as teachers day” has existed on 8 November since the 1970s. While this initially focussed on the role of parents in early-childhood learning, some homeschoolers use it to acknowledge the primacy of the parental role in education.

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SELF-CONFIDENCE IS THE MOST IMPORTANT PERSONAL TRAIT

 Confidence plays a major role in achieving a happy and successful life. It can be proved by looking at our history. Those who had the confidence to raise their voice and stand for themselves are still remembered whereas, those who had lack of confidence only suffered even if they didn’t want to. They let go of the opportunities they had and therefore led a miserable life. 

Of course life is full of uncertainities. We never know whats coming our way and often, because of this, we go into depression or isolation because we have no idea how to face such situations. We fear failure and rejection and that is one of the major reasons why we lack confidence as a self-assured person would learn from his mistakes and move on. 

Learning and moving on is what it takes to lead a successful life which wont happen if you are always living in a hole. 

Also, one of the major reasons why we lack confidence is because we are becoming more and more insecure about ourselves. We see others being so perfect and an all-rounder that we fear that the society might not accept the real us just because we are not like them. The entertainment industry is a major cause of this. We watch all the celebrities and famous personalities carry themselves brilliantly and we try to copy them. If we are not able to do so then we start being insecure about ourselves. We feel that there must be something wrong with us which ultimately leads us being shy and not facing the world. 

The society has created an image of a perfect personality in our minds and if we are not able to relate ourselves to it, we cannot present ourselves to them. We first need to accept ourselves as who we are, with all our strengths and flaws. It will automatically build a sense of confidence in us. 

A lot of children are becoming a victim of bullying and teasing only because they don’t have the confidence to face the situation. They themselves believe that they are weak. 

There are so many problems in our lives that could be solved if we have confidence. We won’t let anyone dominate us, we won’t go into depression or isolation, we will be able to take our own decisions, socialize more and also stand for ourselves without any hesitation. 

You can build confidence by accepting and believing in yourself. Learn to forgive the mistakes you have done and move ahead. If you are in a miserable situation, try to recall any of your past accomplishments and success stories. It would help you believe that you have done it before, you can do it again. Also, make a list of all your negativities and try to work on them as suppressing them would make you less insecure. You can also have a little pep talk with yourself about how you are better in your own way and try to send good-intentions and comfort to yourself. 

All these things, if done on a regular basis, will definitely bring a change in you. You would gradually see a new version of yourself. Nothing can make us happy than our own selves. Self-confidence influences us to behave in a way that makes us more likely to achieve our objectives. It would make us stronger and more powerful.

Ganesh Chaturthi

 By: Astha Raghav 

Ganesh Chathurthi, also known as Vinayaka Chaturthi, or Vinayaka Chaviti is a Hindu festival celebrating the arrival of Lord Ganesh to earth from Kailash Parvat with his mother Goddess Parvati/Gauri. The festival is marked with the installation of Lord Ganesh’s clay murtis privately in homes and publicly by Shri Bal Gangadhar Tilak popularly known as Lokmanya Tilak in Pune in the year 1893 on elaborate pandals (temporary stages). Observations include chanting of Vedic hymns and Hindu texts such as, prayers and vrata (fasting). Offerings and prasāda from the daily prayers, that are distributed from the pandal to the community, include sweets such as modaka as it is believed to be a favourite of Lord Ganesh. The festival ends on the tenth day after start, when the idol is carried in a public procession with music and group chanting, then immersed in a nearby body of water such as a river or sea, called visarjan.. In Mumbai alone, around 150,000 statues are immersed annually. Thereafter the clay idol dissolves and Ganesh is believed to return to Mount Kailash to Parvati and Shiva. The festival celebrates Lord Ganesh as the God of New Beginnings and the Remover of Obstacles as well as the god of wisdom and intelligence and is observed throughout India, especially in the states such as Maharashtra, Karnataka, Rajasthan, Madhya Pradesh, Andhra Pradesh, Telangana, Odisha, Goa, West Bengal, Gujarat, Chhattisgarh and Tamil Nadu. Ganesh Chaturthi is also observed in Nepal and by the Hindu diaspora elsewhere such as in Australia, New Zealand, Canada, Singapore, Malaysia, Trinidad and Tobago, Guyana, Suriname, other parts of the Caribbean, Fiji, Mauritius, South Africa,United States, and Europe. In the Gregorian calendar, Ganesh Chaturthi falls between 22 August and 20 September every year.

At public venues, along with the reading of texts and group feasting, athletic and martial arts competitions are also held.

Indian freedom fighter Lokmanya Tilak, championed it as a means to circumvent the colonial British government ban on Hindu gatherings through its anti-public assembly legislation in 1892. It is also known as Ganesh Chaturvedi.

Though not alluding to the classical form of Ganapati, the earliest mention of Ganapati is found in the Rigveda. It appears twice in the Rigveda, once in shloka 2.23.1, as well as in shloka 10.112.9. Both of these shlokas imply a role of Ganapati as “the seer among the seers, abounding beyond measure in food presiding among the elders and being the lord of an invocation”, while the shloka in mandala 10 states that without Ganapati “nothing nearby or afar is performed without thee”, according to Michael. However, it is uncertain that the Vedic term Ganapati which literally means “guardian of the multitudes”, referred specifically to later era Ganesh, nor do the Vedic texts mention Ganesh Chaturthi. appears in post-Vedic texts such as the Grhya Sutras and thereafter ancient Sanskrit texts such as the Vajasaneyi Samhita, the Yajnavalkya Smriti and the Mahabharata mention Ganapati as Ganesvaras and Vinayak. Ganesh appears in the medieval Puranas in the form of “god of success, obstacle remover”. The Skanda Purana, Narada Purana and the Brahma Vaivarta Purana, in particular, profusely praise him. Beyond textual interpretations, archaeological and epigraphical evidence suggest Ganesh had become popular, was revered before the 8th century CE and numerous images of him are traceable to the 7th century or earlier.

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Prime Minister Narendra Modi.

 

By: Astha Raghav 

Narendra Damodardas Modi born 17 September 1950) is an Indian politician serving as the 14th and current prime minister of India since 2014. He was the chief minister of Gujarat from 2001 to 2014 and is the Member of Parliament for Varanasi. Modi is a member of the Bharatiya Janata Party (BJP) and its National Democratic Alliance (NDA). He is also a member of the Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist volunteer organisation. He is the first prime minister born after India’s independence in 1947, the second non-Congress one to win two consecutive terms after Atal Bihari Vajpayee and the first from outside the Congress to win both terms with a majority in the Lok Sabha.

Born and raised in Vadnagar, a small town in northeastern Gujarat, Modi completed his secondary education there, and is said to have helped his father sell tea at the local railway station. He was introduced to the RSS at age eight. Modi left home at age 18 soon after his marriage to Jashodaben Chimanlal Modi, whom he abandoned and publicly acknowledged as his wife many decades later. Modi has asserted that he travelled around India for two years, visiting a number of religious centres. Upon his return to Gujarat in 1971, he became a full-time worker for the RSS. During the state of emergency imposed across the country in 1975, Modi went into hiding. The RSS assigned him to the BJP in 1985 and he held several positions within the party hierarchy until 2001, rising to the rank of general secretary.

Modi was appointed Chief Minister of Gujarat in 2001 due to Keshubhai Patel’s failing health and poor public image following the earthquake in Bhuj. Modi was elected to the legislative assembly soon after. His administration has been considered complicit in the 2002 Gujarat riots, or otherwise criticised for its handling of it. A Supreme Court-appointed Special Investigation Team found no evidence to initiate prosecution proceedings against Modi personally. His policies as chief minister, credited with encouraging economic growth, have received praise. His administration has been criticised for failing to significantly improve health, poverty and education indices in the state.

Modi led the BJP in the 2014 general election which gave the party a majority in the Indian lower house of parliament, the Lok Sabha, the first time for any single party since 1984. Modi’s administration has tried to raise foreign direct investment in the Indian economy and reduced spending on healthcare and social welfare programmes. Modi has attempted to improve efficiency in the bureaucracy; he has centralised power by abolishing the Planning Commission. He began a high-profile sanitation campaign, initiated a controversial demonetisation of high-denomination banknotes and weakened or abolished environmental and labour laws.

Under Modi’s tenure, India has experienced democratic backsliding. Following his party’s victory in the 2019 general election, his administration revoked the special status of Jammu and Kashmir. His administration also introduced the Citizenship Amendment Act, which resulted in widespread protests across the country. Described as engineering a political realignment towards right-wing politics, Modi remains a figure of controversy domestically and internationally over his Hindu nationalist beliefs and his alleged role during the 2002 Gujarat riots, cited as evidence of an exclusionary social agenda.

Narendra Damodardas Modi was born on 17 September 1950 to a Gujarati Hindu family of grocers in Vadnagar, Mehsana district, Bombay State (present-day Gujarat). He was the third of six children born to Damodardas Mulchand Modi (1915–1989) and Hiraben Modi (born 1920). Modi’s family belonged to the Modh-Ghanchi-Teli (oil-presser) community which is categorised as an Other Backward Class by the Indian government. He was falsely accused by Mayawati that he added his caste to the Other Backward Class (OBC) list as a political tool.

As a child, Modi is said to have helped his father sell tea at the Vadnagar railway station, and said that he later ran a tea stall with his brother near a bus terminus. Modi completed his higher secondary education in Vadnagar in 1967, where a teacher described him as an average student and a keen debater, with interest in theatre. Modi had an early gift for rhetoric in debates, and his teachers and students noted this. Modi preferred playing larger-than-life characters in theatrical productions, which has influenced his political image.

When eight years old, Modi was introduced to the Rashtriya Swayamsevak Sangh (RSS) and began attending its local shakhas (training sessions). There, Modi met Lakshmanrao Inamdar, popularly known as Vakil Saheb, who inducted him as a balswayamsevak (junior cadet) in the RSS and became his political mentor. While Modi was training with the RSS, he also met Vasant Gajendragadkar and Nathalal Jaghda, Bharatiya Jana Sangh leaders who were founding members of the BJP’s Gujarat unit in 1980.

In a custom traditional to Narendra Modi’s caste, his family arranged a betrothal to a girl, Jashodaben Chimanlal Modi, leading to their marriage when she was 17 and he was 18. Soon afterwards, he abandoned his bride, and left home, the couple going on to lead separate lives, neither marrying again, and the marriage itself remaining unmentioned in Modi’s public pronouncements for many decades. In April 2014, shortly before the national elections that swept him to power, Modi publicly affirmed that he was married and his spouse was Jashodaben; the couple has remained married, but estranged.

Modi spent the ensuing two years travelling across Northern and North-eastern India, though few details of where he went have emerged. In interviews, Modi has described visiting Hindu ashrams founded by Swami Vivekananda: the Belur Math near Kolkata, followed by the Advaita Ashrama in Almora and the Ramakrishna Mission in Rajkot. Modi remained only a short time at each, since he lacked the required college education. Vivekananda has been described as a large influence in Modi’s life.

In the early summer of 1968, Modi reached the Belur Math but was turned away, after which Modi wandered through Calcutta, West Bengal and Assam, stopping in Siliguri and Guwahati. Modi then went to the Ramakrishna Ashram in Almora, where he was again rejected, before travelling back to Gujarat via Delhi and Rajasthan in 1968–69. Sometime in late 1969 or early 1970, Modi returned to Vadnagar for a brief visit before leaving again for Ahmedabad. There, Modi lived with his uncle, working in the latter’s canteen at the Gujarat State Road Transport Corporation.

In Ahmedabad, Modi renewed his acquaintance with Inamdar, who was based at the Hedgewar Bhavan (RSS headquarters) in the city. Modi’s first known political activity as an adult was in 1971 when he joined a Jana Sangh satyagraha in Delhi led by Atal Bihari Vajpayee to enlist for the battlefield. But the Indira Gandhi led Central government disallowed open support to Mukti Bahini and Modi was put in Tihar Jail for a short period. After the Indo-Pakistani War of 1971, he stopped working for his uncle and became a full-time pracharak (campaigner) for the RSS, working under Inamdar. Shortly before the war, Modi took part in a non-violent protest against the Indian government in New Delhi, for which he was arrested; this has been cited as a reason for Inamdar electing to mentor him. Many years later Modi would co-author a biography of Inamdar, published in 2001.

In 1978 Modi received a Bachelor of Arts degree in political science from the School of Open Learning at the University of Delhi, graduating with a third class. Five years later, in 1983, he received a Master of Arts degree in political science from Gujarat University, graduating with a first class as an external distance learning student.

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Rajaji Tiger Reserve

By: Astha Raghav 

Rajaji National Park is an Indian national park and tiger reserve that encompasses the Shivaliks, near the foothills of the Himalayas. It is spread over 820 km2., and three districts of Uttrakhand :Haridwar, Dehradun and Pauri Garhwal. In 1983, three wildlife sanctuaries in the area namely, Chilla, Motichur and Rajaji sanctuaries were merged into one.
Rajaji National Park has been named after C. Rajagopalachari (Rajaji), a prominent leader of the Freedom Struggle, the second and last Governor- General of independent India and one of the first recipients of India’s highest civilian award Bharat Ratna (in 1954).

The Union government has given the nod to a proposal to grant the Rajaji National Park in Uttarakhand the status of a tiger reserve. It will be the second tiger reserve in the state after the Corbett Tiger Reserve and 48th Tiger Reserve of India. As per directions of the Tiger Conservative Authority of India, the Rajaji National Park will be core area of the Rajaji Tiger Reserve, while about 300 km2. of Shyampur range of the Haridwar forest division and parts of Kotdwar and Laldhang forest division, which function as a buffer zone, will also be included in the Tiger Project, augmented area to 1150 km2.

Final approval was accorded to Kudremukh (Karnataka) and Rajaji (Uttarakhand) for declaring as a tiger reserve on 15 April 2015. Rajaji became the second tiger reserve in Uttarakhand.

Rajaji National Park of India is nestled between the Shivalik ranges and the Indo-Gangetic plains. Broadleaved deciduous forests, riverine vegetation, scrubland, grasslands and pine forests form the range of flora in this park. The dense jungles here are home to vivacious wildlife. The varied topography of the national park is also responsible for vivid animal life inhibited here. The under-wood is light and often absent, consisting of rohini Mallotus Philippines , amaltas Cassia fistula, shisham Dalbergia Sissoo, Sal Shorea robusta, palash Butes monosperma, arjun Terminalia arjuna, khair Senegalia catechu, baans Dendrocalamus strictus, semul Bombax ceiba, sandan, chamaror Ehretia, amla Phyllanthus emblica, kachnar Bauhienia variegata, ber Ziziphus mauritiana, chilla Casearia, bel Aegle marmelos, etc.

Rajaji National Park is predominantly formed from dense green jungles, and this environment forms a habitat for a number of animals. The park is at the northwestern limit of distribution for both elephants and tigers in India. The park is most renowned for its elephants. The mountain goat, goral is another noteworthy resident. It is mainly confined to the precipitous pine-covered slopes. Besides the huge pachyderms and the nimble goats, you might come across huge herds of chital, sometimes as many as 250 to a herd. sambar, barking deer, hog deer, nilgai, wild pigs and sloth bears also inhabit these forests though you may not always catch a glimpse of these. The rhesus macaque and the common langur are fairly common here. Tigers and leopards are the prime predators in Rajaji. The leopard cat, jungle cat, civet and yellow-throated marten are other carnivores. Mammals like the jackal and the Bengal fox scavenge in the park. The Himalayan black bear though uncommon, can be sighted in the higher reaches of the park. Other wild animals found in the park include:

  • Asian elephant
  • Bengal tiger
  • Indian Leopard
  • Striped hyena
  • Jungle cat
  • Goral
  • Indian hare
  • Sloth bear
  • Himalayan black bear
  • King cobra
  • Jackal
  • Barking deer
  • Sambhar
  • Wild boar
  • Rhesus macaque
  • Indian langur
  • Indian porcupine
  • Monitor lizard
  • Python

Over 315 species of birds are found in the park, whereas the wider region has over 500 species of birds, including both residents and migrants. The most prominent avian species include pea fowl, vultures, woodpeckers, pheasants, kingfishers and barbets, supplemented by a number of migratory species during the winter months. The park is also home to the great pied hornbill, pied kingfisher  and the fire tailed sunbird. This area is the first staging ground after the migratory birds cross over the Himalayas into the Indian subcontinent.

The rivers which flow through the park harbour species of fish such as trout and mahseer.

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