Author: Admin

Track2Training for students. Learn more on https://track2training.com

The Revolt of 1857 – The first spark towards Independence

 

This image has an empty alt attribute; its file name is 1857.jpg

New Delhi:
The revolt of 1857 was a major and important event against the British rule. This revolution started from Meerut on May 10, 1857, which gradually spread to places like Kanpur, Bareilly, Jhansi, Delhi, Awadh etc. The revolution started as a military rebellion, but over time its form changed into a mass rebellion against the British power, which was called India’s first war of independence. come on
On this anniversary of the first war of independence, let’s know the special things related to it…

During the first half of the 19th century, the East India Company had occupied large parts of India. As the influence of British rule on India increased, discontent against British rule spread among the Indian people. One hundred years after the Battle of Plassey, discontent against the oppressive and unjust rule of the British Raj began to flare up in the form of rebellion which shook the foundations of British rule in India. Talking about the freedom struggle of 1857, before that many incidents had happened in different parts of the country. For example, towards the end of the 18th century, there had been the Sanyasi movement in North Bengal and the Chunar movement in Bihar and Bengal. The mid-19th century saw a number of peasant movements, notably the Moplah peasants of Malabar and the Faraizi movement by the Muslim farmers of Bengal.

The first five decades of the 19th century saw several tribal revolts such as the Bhils in Madhya Pradesh, the Santhals in Bihar and the Gonds and Khonds tribes in Odisha. But the sphere of influence of all these movements was very limited i.e. they were local in nature. The first organized rebellion that broke out against the British was in 1857. Initially it flared up as a revolt of the sepoys but later it became a mass revolution.

Causes of Rebellion:

Political Reasons: The main political reason for the revolt of 1857 was the ‘prohibition of adoption’ or ‘grab policy’ of the British government. It was the expansionist policy of the British which was the brainchild of the Governor General of British India, Lord Dalhousie. The Governor Generals of the Company made many rules for the purpose of annexing the Indian states to the British Empire. For example, when a king was childless, his kingdom became a part of the British Empire.

Social and Religious Reasons: There was resentment among a large section of the society about the rapidly spreading western civilization in India. In 1850 the British Government changed the Hindu Succession Law and now only a Hindu who adopted the Christian religion could be entitled to the property of his ancestors. Apart from this, missionaries were given the freedom to convert all over India. People felt that the British government wanted to make the Indian people Christian. Dissatisfaction arose in the minds of the people in the Indian society on abolishing some of the practices which had been going on for centuries, such as the practice of Sati.

Economic Reasons: There was discontent among the peasant and landlord classes due to heavy taxes and strict rules for collection of revenue. Many of these were unable to meet the tax demand of the British government and were unable to repay the loans of the moneylenders, which ultimately led to the loss of their ancestral land. A large number of sepoys were related to these farmers and hence they were also affected by the sufferings of the farmers.

After the Industrial Revolution in England, the Indian market was flooded with products made in Britain. India’s local textile industry was particularly devastated by this. The handicrafts industry of India could not compete with the cheap machine made goods of Britain. India became a supplier of raw materials and a consumer of goods made in Britain. Those who depended on royal patronage for their livelihood, all became unemployed. So there was a lot of anger in them against the British.

Military Reasons: The British army in India had more than 87% Indian soldiers. They were considered inferior in comparison to the British soldiers. Indian soldiers of the same rank were paid less than the European soldiers. Apart from this, Indian soldier could not get promotion above the rank of Subedar. Apart from this, the condition of Indian soldiers was badly affected after the expansion of British rule in India. They had to serve far away from their homes.

The upper community of Awadh was recruited in the Bengal Army. According to their religious beliefs, it was forbidden for them to cross the ocean (Kalapani). They suspected from Lord Canning’s rule that the British government was bent on making them kitchens. The Nawab’s army was disbanded after the annexation of Awadh. His soldiers became unemployed and became the staunch enemy of the British rule.

Immediate Causes: One of the immediate causes of the Revolt of 1857 was the rumor that the cartridge shell of the 1853 rifle was coated with the fat of pigs and cows. This rumor was hurting the sentiments of people of both Hindu and Muslim religions. These rifles were part of the 1853 rifle arsenal.

Mangal Pandey and his contribution:

                                                                                

I know you all have been waiting to see this name as many of us from the early classes associate the Revolt of 1857 with the name Mangal Pandey. On March 29, 1857 AD, a soldier named Mangal Pandey revolted against his officers in ‘Barrackpore Cantonment’, but British military officers easily controlled this military rebellion and along with his battalion ’34 N. I.’ disbanded. 3 L.C. on 24th April In Parade Meerut, 85 out of 90 cavalrymen refused to take fresh cartridges. These 85 horsemen were given 5 years imprisonment by court martial for disobeying orders. The ‘open rebellion’ began between 5 and 6 pm on Sunday, May 10. First foot detachment ’20 NI.’ The rebellion started in AD, followed by ‘3 L.C.’ The rebellion also spread in These rebels opened fire on their officers. ‘Hearse’ was shot by Mangal Pandey, while ‘Afsar Bagh’ was murdered. Mangal Pandey was hanged on 8 April. On 9 May, 85 soldiers in Meerut who refused to use the new rifle were sentenced to nine years in prison.

Spread of Rebellion:

After this incident, the fire of rebellion broke out in Meerut Cantonment. The Meerut Rebellion on 9 May marked the beginning of the War of 1857. In Meerut, Indian soldiers killed British officers and ransacked the prison. On 10 May they proceeded for Delhi. Reaching Delhi on 11 May, the revolutionary soldiers of Meerut occupied Delhi on 12 May. These soldiers declared the Mughal emperor Bahadur Shah II as the emperor of Delhi. Soon the rebellion spread to Lucknow, Allahabad, Kanpur, Bareilly, Banaras, Bihar and Jhansi also. The British first captured Delhi by calling an army from Punjab. On September 21, 1857 AD, the British recaptured Delhi, but ‘John Nicholson’ was killed in the struggle and Lieutenant ‘Hudson’ deceived Bahadur Shah II’s two sons ‘Mirj Mughal’ and ‘Mirz Khwaja Sultan’ and a The grandson ‘Mirza Abu Bakr’ was shot. The rebellion started in Lucknow on June 4, 1857. The British Resident ‘Henry Lawrence’ died after the siege of the British residency by the revolutionary soldiers here. Havelock and Outram tried hard to suppress Lucknow, but they were unsuccessful. Finally, Colin Campwell, with the support of the Gurkha regiment, captured the city in March, 1858 AD. By the way, the effect of the revolution here lasted till September.

Crushing the Rebellion:

The war of 1857 lasted for more than a year. It was crushed in the middle of 1858. On July 8, 1858, fourteen months after the rebellion broke out in Meerut, Canning finally announced that the rebellion had been completely suppressed.

Reasons for the failure of Rebellion:

  1. Limited Movement: However, in a short span of time the movement reached many parts of the country but it did not have any effect on a large part of the country. This was especially true in the Doab region. The provinces of the south took no part in it. Important rulers like Scindia, Holkar, Rana of Jodhpur and others did not support the rebellion.
  2. Lack of Effective leadership: There was lack of effective leadership for the rebellion. There is no doubt about the bravery of Nana Saheb, Tantya Tope and Rani Lakshmi Bai but they could not give effective leadership to the movement. Apart from this, the rebels lacked experience, organization ability and the power to work together. The rebel revolutionaries lacked concrete goals and clear plans. He was also not sure what to do and what not to do in the next moment. They were moving forward only out of emotion and circumstance. Bahadur Shah Zafar and Nana Saheb were a skilled organizer, but they lacked the ability of military leadership, while the English army had skilled generals like Lawrence Brothers, Nicholson, Havelock, Outram and Edward.
  3. Limited resources: The rebels had neither numbers nor money. On the contrary, the British army had a large number of soldiers, money and weapons, on the basis of which they were successful in suppressing the rebellion.
  4. Was not the part of middle class: The ‘educated class’ remained completely indifferent to this revolt of 1857. The merchants and the educated class had also prayed for the success of the British by holding meetings in Calcutta and Bombay. If this class had infused enthusiasm among the people through its writings and speeches, then undoubtedly the result of this rebellion of revolution would have been different.

Consequences of Rebellion:

After the rebellion ended, in 1858 AD, the British Parliament passed a law ending the existence of the East India Company, and now the full right of rule over India came in the hands of Queen Victoria. In England, under the Act of 1858, an ‘Indian Secretary of State’ was arranged, for whose assistance a ‘consultation council’ of 15 members was formed. Of these 15 members, arrangements were made to appoint 8 by the government and 7 by the ‘Court of High Courts’.

Law of Attraction – A way to attract your success towards you

This image has an empty alt attribute; its file name is law-of-attraction.jpg

Friends, you must have heard this dialogue from the movie “Om Shanti Om”, “अगर किसी चीज़ को दिल से चाहो तो सारी कायनात उसे तुमसे मिलाने में लग जाती है”. This is called the Law of Attraction as a principle. This principle states that your thoughts become reality, thoughts become things. For example: If you think that you have a lot of money, if you work hard to earn it through a right way, then you will really have a lot of money, if you think that I will always live in poverty, then this also becomes true.

I sincerely hope that you want to try the Law of Attraction and so are interested to know in detail. I believe that nothing in life happens by chance, every little thing is related to each other. So, if you are reading this, then surely some good change is going to happen in your life.

Believe me, if you take information about it with full faith and try to implement it in life, then everything in your life will be meaningful whose dreams you have been dreaming till now.

What is the Law of Attraction:

Law of Attraction Definition– From each of your thoughts an energy flows through which meets the cosmic energy spread in the universe. When both the frequencies meet together, then your idea becomes true in front of you.

This Law of Attraction dictates every person, event, situation and success in your life that you always think about and believe that it will happen.

What is the psychology behind this law?

The Law of Attraction It is a collection of our beliefs and our mental perceptions. Based on this, you can attract more of what you want in your life.

People who believe in the Law of Attraction tend to be highly focused in their lives. Because they know that every single thought of theirs is shaping their future.
Although some people do not agree with this. But the principle of the Law of Attraction is that it works so much for the one who believes in it.

Let me explain it to you by giving an example. Has it ever happened that even before doing any work, you felt that it would not be successful? Tried a lot to make that work successful but failed. Your mind is the most magnetic force in this world.

If something is not feeling right in the depths of your mind, then it will be exactly like that. As our conscience believes, it attracts the same circumstances or things.

This image has an empty alt attribute; its file name is 4b931d1f4a00716341d8c4a2ee68b708.jpg

History of Law of attraction:

If you look in the pages of history, you will find that Indian sages have been using it for centuries.

Nevertheless, the principles of attraction were first mentioned in a book by writer Helena Blavatsky in 1877. In 1886, author Prentice Mulford first clarified the principles of the Laws of Attraction.

However, many scholars, psychologists and spiritual masters believe that it has existed since the beginning of the world. That’s what I believe too.

If you study all the religious texts or history deeply in search of evidence, you will find that all the great kings, saints or religious gurus used the Law of Attraction in their lives to achieve their goals. had achieved.

Books on the Law of Attraction:

By the way, there are many books in the market which have been written on the topic of Law of Attraction. But the most popular book is Rahasya [The Secret].
The author of this book has met great people of the world and based on their experiences [law of attraction] has been written in a very simple and detailed manner.

He also has a movie called Rahasya [The Secret] which you can watch on YouTube.

How to use the Law of Attraction:

As soon as the frequency of the radio goes to the right channel, its voice starts to be heard clearly, similarly if the frequency of our thoughts and feelings is found, then that thought of yours can change your life.

To match these two frequencies, you should keep repeating these thoughts in your mind. Try not to just repeat the thoughts in your mind, but try to feel how you will feel when that idea of ​​yours becomes true. Things comes out better when you write it on an notebook whether be it rough or fair ideas should come out on paper as clear as possible.

For example, if you want to buy a car, then you should not have such feelings with that car that you do not know whether it will happen or not. Such negative thoughts are harmful.

So, you should have complete faith in your thoughts and feelings. Because faith and unbelief cannot work together. You must have complete faith in yourself. If you have faith and belief in yourself and your dream also you are working for it day and night then I suppose that nothing in this world or in the other worlds could stop you in pursuing them. So, good luck to those fellas who are going to try this concept in their real lives and someday they will achieve their dream.



 

Pareto Principle: A hack to success

 

This image has an empty alt attribute; its file name is 2.jpg

80/20 Rule – Vilfredo Pareto was a renowned economist of Italy. Once while he was still studying, he was reading articles on wealth distribution and income in England in 1897. Then he came to know a unique thing, that the occupied land and money of England are in the hands of only a few people. Not only this, he was also surprised to know that only 20% of the people own the entire land of England.

The economist’s curiosity increased as soon as this fact came to the fore, and he studied it very deeply and found out from research, that this principle proved to be true not only about other countries and other times, but absolutely true about things other than money.

This image has an empty alt attribute; its file name is pareto-principle.png

This rule states that any work in which we give maximum labor, 80% of the work gives us a good result of 20% of the labor. Whereas, on the contrary, 20% of actions give a person 80% good results i.e. achievement of the goal.

It will be clear from just a small example suppose, in a garden, if 80% of peas are cultivated in a garden, only 20% of pea pods are coming out. In this way this principle was formulated, it is also called Pareto Principle or abbreviated 80-20 principle. It is scientifically applicable to other things as well. Such as business, relationship, studies and health.

Where can we apply Pareto/ 80-20 Principle?

  • From study point of view: – It is generally seen that some students read the entire text material completely. When their exams are near. Even after reading everything, he could not remember a single question very well. he leaves after spoiling the paper.
  • Schedule Your Study Time: – Another thing a student can do is use the 80-20 principle. The first student studies from morning till evening during the examination to fix the proper time of study. Which is absolutely wrong. On the other hand, if we talk about the other students, he gets up at the appointed time and studies in a planned manner. So that his entire attention gets focused towards studies. Apart from other activities are also included in his daily routine. Even after the examination, he does not bring any kind of change in his routine. So that he gets good marks in the examination.

How To Apply Pareto Principle:

First of all, a person should decide the time, which work should be completed at what time. For this, you have to make a list, prepare this list for only 1 week, pay attention to the activities of a week, then you will know that as well as be surprised, you will get only 20% in the routine that went 80 percent of the planned routine. The activity itself is yielding good results.

Now your second task will be that you will reduce 80% of the tasks from your routine, and 20% will be oriented towards the tasks giving successful results, so that you can get 80% good results.

This image has an empty alt attribute; its file name is pareto-analysis.jpg

Advantages of Pareto Principle:

1) If you want to become a successful businessman, then to achieve this goal, under 80-20 rule, first of all, give priority to those tasks, so that your business can reach heights.

2) By applying this rule in student life also, the student can achieve his goal. For this you should study with special attention on selected important topics by staying in discipline at a planned time. This will focus the person, as well as The goal will be achieved.

3) Apart from studies, money, relationships are also very important for a person. It is very important to give importance to loved ones along with work. Using the 80-20 Rule, you will find that a successful person gives enough time to his close relatives, who stand like a rock in their sorrow and happiness.

4) It is not that you follow the 80-20 rule only to achieve a particular goal, you can also use it to make your routine effective, for this you will have to give special time to the work that you need Get better results.

Conclusion:

In this way you must have understood, how far Pareto’s 80-20 rule is meaningful in making a person successful. How it can give a person great success in a short period of time. Not only this, it is also very effective in achieving you any goal. Whether it is business, education and relationships, everyone’s only goal is to make a person successful.

Sometimes success is not achieved even after putting a lot of effort, the reason behind this is that the person does not have any effective plan of his own, he wants to be successful only with the help of labor. Whereas for success, a person has to make various changes from time to time. Only then the person gets success. In order to be successful, a person should work in a phased manner with planning and diligence. This is only possible through an 80-20 principal.

India's biggest conman: Natwarlal

 

This image has an empty alt attribute; its file name is natwarlal-thief.jpg

Mithilesh Kumar Srivastava Aka Natwarlal

You must have heard the name of Natwarlal, but do you know this name, which has become the synonym of vicious thugs, was first used for whom. The real name of that thug was Mithilesh Kumar Srivastava who was born in Siwan district of Bihar. Even Tata, Birla, Ambani were not saved from their fraud. He sold the Taj Mahal, Red Fort, Rashtrapati Bhavan and even the Parliament House along with its 545 sitting MPs. That too not once but many times.

He was such a thug who became a legend in his lifetime due to his exploits of thugs. A thug whose village people take pride in fact that he was born in his village. A thug whom thugs across the country considers as their ideal. The name of this thug was Natwarlal which later came to be used for every vicious thug.

Natwarlal was born in the year 1912 in the village of Bangra, which comes under Siwan district of Bihar. Before becoming a thug, he was a lawyer. Natwarlal cheated hundreds of people of crores of rupees during his lifetime and had more than 50 fake names. He was also adept at forging signatures of famous people. He had duped big industrialists whose list included the names of Tata, Birla and Ambani.

This image has an empty alt attribute; its file name is images

Natwarlal stole lakhs of rupees from shopkeepers by giving fake cheques and demand drafts. More than 100 cases were registered against him and the police of 8 states were behind him. He was also caught and sentenced to 113 years in jail but no jail in the country could stop Natwarlal. He managed to escape 8 times from the different jails of the country.

When he last escaped from the prison in 1966, he was 84 years old and used to walk in a wheelchair. He was brought from Kanpur jail to AIIMS Hospital in New Delhi for treatment under police supervision. Natwarlal was last seen on 24 June 1996 and after that police could never catch him.

The way Natwarlal’s life remained mysterious, his death was also mysterious. In 2009, Natwarlal’s lawyer filed an application in the court to quash more than 100 cases pending against him as he died on 25 July 2009. However Natwarlal’s brother Ganga prasad Srivastava says that Natwarlal died in 1996 and was cremated in Ranchi.

A film based on Mithilesh Kumar Srivastava’s life ‘Raja Natwarlal’ was also made in which Paresh Rawal and Emraan Hashmi worked. In 2004, Aaj Tak aired several episodes based on Natwarlal’s life in its crime show ‘Jurm’.

Operation Thunderbolt : The Time When MOSSAD showed the World their power…

 

This image has an empty alt attribute; its file name is entebbe.jpg

Entebbe Airport at Uganda witnessed Operation Thunderbolt

Every Indian will remember the surgical strike our ARMY did on the terrorists hiding in Pakistan in 2016, we supported that move as it was a retaliation to the URI terrorist attack where they killed our soldiers in their sleep. What a coward move! But did you know, Israel did the same thing but on a bigger level way before it was cool.

On 27th June, 1976, the Air France Airbus A300 jet airliner took off from the Tel Aviv airport, Israel with over 240 passengers and crew members to reach their destination Paris. The flight made a stopover at the Athens airport, Greece, in order to refuel their aircraft.

This image has an empty alt attribute; its file name is mossad-1.jpg

Israeli Intelligence Agency

The flight was now supposed to move to Paris but till now it was Hijacked by Wilfred Böse and his helper female comrade, they had teamed up with two members of a breakaway faction of the Popular Front for the Liberation of Palestine. After hijacking the flight, they changed it’s route and landed to Benghazi airport, Libya.

But at that time Libya was used to provide crude oil to many countries so, due to international pressure they would not be able to provide any assistance to the hijackers. Also, Israel was close to Libya so there was threat on the hijackers to get attacked by Israeli army and might end up losing in their mission.

So, they compelled the pilots to take off from Benghazi and make their way to Entebbe Airport at Uganda. At that time Uganda was under the rule of dictator, Idi Amin. He was known for his cruelty, people were used to call him “Butcher Of Uganda” for his brutality, and it is believed that some 300,000 people were killed and countless others tortured during his presidency.

This image has an empty alt attribute; its file name is idi-amin.jpg

Ugandan Dictator : Idi Amin

The hijackers reached the Entebbe Airport without any harm. After landing there, they kept all the hostages into the Old Terminal of the airport, which was 2 Km away from the runway. There they separated Jewish hostages from others. But then the hijackers committed a mistake, they released the hostages which belonged to other countries or non-Jewish.

MOSSAD contacted them and recovered every piece of information which proved to be deadly against the commandeers. on 3rd July afternoon a force of more than 200 Israeli soldiers took off, bound for Entebbe. They took 5 Hercules aircrafts with them out of which 3 were filled with commandos 4th one was empty to carry the freed hostages with them and last aircraft contained signal jammers, communication system to make sure all teams stay connected and medical staff to ensure the safety of every person on-board.

It was the touchdown time at the Entebbe Airport at 1am midnight, the soldiers got off the famous Idi Amin black Mercedes in which he was used to travel. But few months ago he changed it to white. And the Ugandan soldiers spotted the difference and started firing at the planes. At this time the Israeli commandos burst out at the Ugandan army like death.

This image has an empty alt attribute; its file name is entebbe2.jpg

Israeli Commandos

There is an old proverb ” Fortune favours the brave”, the same happened in this case, Israeli commandos fought with complete bravery and managed to release all the hostages without any casualty of any hostage. But they suffered a crucial person of the operation, Yonatan Netanyahu, the leader of the Operation Thunderbolt. During the return from Uganda, Netanyahu was making sure that every person gets on-board safely, but at the same time he was shot by a Ugandan soldier at the back and due to heavy blood loss, Israel lost their brave soldier in mid-flight.

This image has an empty alt attribute; its file name is hero-1.jpg

Yonatan Netanyahu(with bouquet)

When Idi Amin got to know that this much happened behind his back. Dora Bloch(Israeli-American) was unknowingly left behind because due to bad medical condition she has to be hospitalised immediately. Idi Amin to rage with anger, dragged her out of the hospital and shot her dead in front of whole crowd.

These were two heavy losses which Israel faced in this fearless operation and made the world realise that if any country tries to fight them, they would have to think twice before making a move.

After this tedious and tiresome operation, when the soldiers finally returned to their motherland, they were warmly welcomed by the people of Israel and their family members.

This image has an empty alt attribute; its file name is welcome-1.jpg

Soldiers being welcomed by their countrymen

Pegasus Spyware – Is it a curse to privacy ?

  • Photo from The Guardian YouTube channel


What is the work of Pegasus and What is its origin?

Pegasus owned by a NSO group- a private foundation, which many leading countries believe that it is the most powerful spyware ever created, it was coded to infiltrate into the smartphones of target users, be it IOS or Android, and it converts personal devices into surveillance devices. It is the main product of NSO group which was founded by Niv Carmi, Shalev Hulio and Omri Lavie. It is a Herzliya based company located near Tel Aviv, Israel which was founded in 2010, it is a subsidiary of Q Cyber Technologies group of companies.

What is the actual meaning of a Spyware?

Let’s get this straight, in simple words, a spyware is the term given to a category of software which aims to steal personal or organisational data/information without the consent of host. Once a spyware is successfully installed, it starts sending the data from that computer/mobile in the background to a third-party which is controlling this spyware. This third-party can be any government or The NSO group itself.

Pegasus can bypass your phone’s security and install malware that grants complete access to your device. It can access every message you’ve ever sent and received, every photo, video and email, can turn on your microphone, even when you’re not using a phone call, just record what you’re doing in the room. It can turn on your camera, and is also able to record what’s on your screen, can access your GPS, it can monitor your location. And it is able do all of this without you ever knowing.

So if you think that you are using online chatting apps like WhatsApp owned by Facebook or Signal owned by Moxie Marlinspike and Brian Acton which are famous for end-to-end encryption but this gets meaningless once Pegasus is on your phone. It is virtually undetectable which makes it even more lethal.

History of Pegasus software :

  • To begin with the brief history of Pegasus, in 2016 the Canadian Cybersecurity Organisation The Citizen Lab encountered it’s first case on the smartphone of Human Right activist Ahmed Mansoor.
  • In addition, in September 2018 The Citizen Lab published a report identifying 45 countries in which Pegasus was being used.
  • Furthermore, in the year 2019 WhatsApp exposed that journalists and Human Rights Activists in India were under surveillance by operators using Pegasus.
  • The latest case of this spyware is found India in July 2021, The Pegasus Project revealed that various governments used the software to spy on government officials, opposition politicians and many more eminent faces. Some records state that Indian government used the software to spy on around 300 people between 2019 and 2021.
This image has an empty alt attribute; its file name is nso.jpg

Is spying legal in India?

The laws governing surveillance in India are The Telegraph Act, 1885 which indicates about the interception of calls and The Information Technology Act, 2000, it deals with the interception of data. Under both the laws, only government, under certain circumstances, is allowed to conduct surveillance. Moreover, hacking in India is illegal under IT Act.

Is there any solution to save us from this cyber attack havoc ?

Many Cybersecurity experts state that a phone infiltrated by Pegasus might not be able to recover completely, some traces can be found even after a strong factory reset.

Although they have introduced some preventive measures to save oneself from getting hitched with this software.

Open links only from trusted websites, contacts and sources while using your device.

Please make sure that your device is fully upgraded with the latest patches and system/app updates.

Keep your device safe by limiting physical access. This can be done by applying pin, password, biometric locking and face-locking facility.

Also avoid using open Wi-fi or hotspot as the host may steal your data from the network connection. Try using VPN to prevent this condition while using Wi-fi or hotspots it is a safer option to prevent your information.

Do have a backup of your credentials and important documents, if in case your device is lost, stolen or broken you will never lack from your data.

 

World Peace

 Globalization and international organisations have deepened the connection between the countries worldwide. Today, a number of countries are nuclear equipped, hence it is extremely  important to maintain world peace and harmony and avoid any circumstance of war. With the growth of globalization and technological developments, the security threats are also becoming more and more complex. Therefore today, peace requires wider cooperation from the people.

Many famous personalities have contributed to the idea of world peace. Martin Luther King and Nelson Mandela are two famous personalities who stood against inequality using peaceful resistance. Martin Luther King had emphasized the message of equality and brotherhood among everyone, in his popular speech “I have a Dream”. Mahatma Gandhi is revered as the non-violent and peaceful leader. 

After the end of the cold war era in the 1990s, the world has grown to be more harmonious and peaceful. War leads to loss of life and has a long lasting impact on the people of the country. It is important to maintain this peace and prevent any kind of conflict. Peace talks, mutual negotiation and discussion should be used as a measure of conflict resolution as far as possible to avoid the painful consequences of war. 

With the active participation of international organisations, cooperative relations have been built and wars are considered unacceptable. The United Nations (UN) found in 1945 had played a significant role in initiating peaceful measures to resolve conflicts between the countries.

World peace does not mean absence of violence. A mere absence of violence is negative peace. Positive peace includes people of different countries interacting in a cooperative way. It also includes socio-economic justice and equality along with development of tolerance, friendship and understanding between the nations. 

In order to avoid conflicts, it is important to give equal representation to different regions or countries in the international organisations. This can avoid the chances of one country being oppressed, so that the situation of war does not arise. The economically weaker countries should not be exploited and distribution of resources should be allocated in the proper manner. 

Peaceful relations between the countries can promote globalization in a beneficial way, people can interact freely, exchange their culture, and it also helps to boost tourism. With peaceful relations, the world can fight the unfair practices together and bring improvements in the issues related to human rights and climate change. 

As Mahatma Gandhi had said “An eye for an eye ends up making the whole world blind “. Hence it is important to avoid the situation of war as well as maintain a peaceful world community.


Assam & Mizoram Conflict

India is the tenth-largest country by land. Carved out of 565 princely states & 17 provinces at the time of Independence, which were just 14 states and 6 union territories.
With time number of states has grown to
28 states and 8 Union territories.
All the states have some issues in between one such issue which raised the eyebrows is the ‘conflict between Assam & Mizoram’.
Carved out of Assam in 1972 as a union territory, Mizoram gained its complete statehood in 1987.
The states have a dispute over a border of 164.6 km. 

Claims-

Mizoram stands by an 1875 notification, which came from ‘The Bengal Eastern Frontier Regulation Act of 1873’.
Whereas, Assam claims the land as per ‘1933 notification by the state government that demarcates Lushai Hills’.
During Colonial time Lushai was known as Mizoram.
These borders change with natural obstacles like rivers, forests, etc. Often people living on one side of the land cross it as they are unaware of the border demarcation.
Other Land Disputes in Indian states-
• Belagavi Dispute between Karnataka and Maharashtra.
• Assam & Nagaland dispute.
• Gujarat & Rajasthan dispute over Mangadh Hill.
• Himachal dispute with Haryana over Parwanoo region.
• Himachal dispute with Ladakh over claim on Sarchu.

CORRUPTION IN INDIA…

Looking at the situation of India today, corruption can be observed and seen in almost every person, every place, every sector, every field, every institute, every dealing, every department, every exchange, every transaction, every opportunity, every job, every system and what not. In case of politics, it is in a worst situation or condition. Sometimes a doubt arises that whether we are living in a democratic country, whether we are following the constitution of  Dr. B .R. Ambedkar or not. Because the present scenario in India is like that, really worst. 

Corruption can be seen in every aspect. In politics, before winning elections-corruption to win, after forming government- corruption in activities and welfare programs. See the situation, how worse is it becoming day by day .I want to discuss this with some examples .Let’s begin.
CORRUPTION WITH EXAMPLES:
1.Distribution of money and gifts at the time of elections to come into power. See how they are cheating on people to come into power and for their personal benefits .They are directly spoiling the voting right of the people.
2. Corruption in quality and quantity of products. Corruption can be seen in the aspects of quality and quantity. If government is distributing something among the people, in between reaching the people from the government, it goes through a lot of corruption, like in hands of officers corruption takes place, some officers they ask money in return from the people to give their part from the government, which is so weird. And sometimes they practice do mal practices by which people may loose their quality ad quantity of the products receiving from the government.
3.For example, corruption in petrol, and food products. Expired products, and adulterated foods and products, cheating in petrol and fuels filling and many more like this. 
MAIN REASON FOR CORRUPTION IN INDIA:
The causes of corruption in India include excessive regulations, complicated tax and licensing systems, numerous government departments with opaque bureaucracy and discretionary powers, monopoly of government controlled institutions on certain goods and services delivery, and the lack of transparent laws and processes.

THERE IS A LOT OF CORRUPTION IN INDIA:

Corruption is especially prevalent in the judiciary, police, public services, and public procurement sectors. Due to varying levels of corruption and quality of government operations across India, local investment conditions vary between and within states.


A SAD THING IS:

Corruption in India is a consequence of the nexus between Bureaucracy, politics and criminals. India is now no longer considered a soft state. It has now become a consideration state where everything can be had for a consideration. Today, the number of ministers with an honest image can be counted on fingers.
HOW CAN WE STOP CORRUPTION:

  1. Expose corrupt activities and risks that may otherwise remain hidden.
  2. Keep the public sector honest, transparent and accountable.
  3. Helps stop dishonest practices.
  4. Ensure that public sector employees act in the public interest.




WORDS OF WISDOM

WORDS OF THE LONGEST LIVING PEOPLE

The rise of the life expectancy around the world and the number of the super centuries were also increased. A healthy and purposeful life could help us join in the beautiful world.

HERE ARE SOME OF THE INTELLIGENT WORDS!

Eat and Sleep, and you will live a long time. You have to learn to relax

The answer for the longest living person is just simple, it was the best self care routine, that would add some of the tremendous thirst for the life. The secret to live longer life is to take care of yourself. 

Everything is fine

Every single thing hat happens to you is for a reason. Nothing is without a reason, everything is good, just take care. Have a sense of humor to get out of the bad thoughts. Though it is bad, it is just fine.

If you keep your mind and body busy, you’ll be around a long time

This is a true statement and is also proven by masters of longevity. Exercising every day will make you busy and make a habit of helping others. Somehow or another we are all going to die one day. There is no point to be scared of dying. Never be afraid to die. Because once born is to die one once.

I just haven’t died yet

Never think that you are old, you are always young by heart. Once you start thinking about this, even when someone says that you are old, you can’t believe that. Just give the moment and go with the flow.

Never stop learning

You may grow old and trembling in your anatomies, You may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world devoted by evil, But still there is only one thing that it LEARN. 
Learn why the world wags and what wags it. That is the only thing that the mind can never exhaust, never alienate, never be tortured by, never be feared, never be distrusted and never dream of regretting.

Experience everything

Every day continues to see and learn new things, It may be anything which makes your heart feel blessed. You stay in your time, don’t go backward. If you relate yourself with the time, you are opened with everything around you. You will be automatically won by time.

Have a great day

Life is pure imperfection, as the philosophy teaches us. Time passes every day. Have a clear sense of what you are doing currently. Find the purpose of living. Each moment is possible with everything you are hoping to do so. You have possibilities and that it will be seen in you when start realizing the value of each day.
These are some of the words which can make you feel great when you don’t have nothing in your hand. Make a habit of following this one and you will be able to achieve great heights with long life and better health.

            ALL THE BEST



How to Handle Criticism, Hate & Disrespect

 Hello everybody , people did you ever notice that we all are told since childhood that the habit of embracing criticism is the stepping stone to success. But, nobody ever tells us how exactly do you embrace criticism ? If you look at the greatest leaders of all time, the greatest change makers of all time. The one thing you will find common in all of them is their ability to take and act upon the criticism that they receive. Chhatrapati Shivaji Maharaj, one of the greatest kings who ever lived in this country was primarily known to take criticism from everyone. 

For him it really did not matter whether it is coming from an ordinary villager or the prime minister of the state himself. A modern day example of the same is Elon Musk, you know what, Elon Musk was once asked at a conference as to what exactly is the most difficult thing in his life. Now, considering the fact that he is already doing crazy things like colonising the Mars and making reusable rockets. You would think that his most difficult thing would be related to either one of these crazy things that he is doing. But you know what he said, and I quote, And here’s where the question arises, as to why is this habit so so important and more importantly, how can ordinary people like you and me learn to take criticism the right way. To give you a deeper understanding of the same, I want to take you back to 1846, Europe. For those of you do not know, this was one of the darkest times in the European history wherein there was a major disease that was on the rise. 

This disease was called the black death of child bed wherein as soon as the mothers gave birth to their children they used to die out of something called the Puerperal fever. And just like the Covid-19 death toll today there used to be a consistent increase in the deaths of mothers. And even after years of research and millions of dollars into spending no one could actually find out what exactly caused this problem. But amidst all of this chaos, there was this one guy by the name Dr Ignaz Semmelweis. He very openly started criticising the doctors and was screaming out the solution in every way possible. And he did everything in his capacity to get his word out and prove the solution to the world. But you know what, nobody listened to him and the entire society, especially the doctors they called him crazy for decades. And this poor man died in a mental asylum. But you know what, after years of ‘Research & Development’.

As it turns out, Dr Ignaz had made an observation that the doctors were doing the deliveries in the afternoon after conducting the autopsies in the morning which is why the disease got passed on from the dead bodies into the mother’s body which is why even healthy mothers were dying out of the puerperal fever. So all they had to do was wash their hands and instruments with Chlorine and one of the deadliest disease in the history could have been eradicaed very very easily. Today, Dr Ignaz is considered to be a legend and he is regarded as the ‘saviour of mothers’. But all throughout those years while the doctors were too proud to admit their flaws, god knows how many mothers went inside the ward hoping that they would be able to see their babies only to come of in body bags. 

God knows how many children in that generation grew up without a mother just because of the futile ego of the doctors who consider themselves next to god. This is the reason why feedback and criticism is very very important. This story also tells us that criticism is a double edged sword. If taken the right way, it will lead you to greatness and at the same time if not taken the right way, it will become the graveyard of your success. So now the question is, in this big bad world while we have got only a few genuine well wishers and on the other side we have got these dedicated haters who will go out of the way just to pull you down and then we have got these people who often sugarcoat their answers just to keep their image regardless of how pathetic your condition is.

 How do you exactly filter through this chaos and take the feedback that really matters ? The answer to this question comes from this book called the culture code wherein Daniel Coyle talks about the method which is used by one of the greatest basketball coaches of all time who goes by the name Gregg Popovich. And this method is very famously known as the magical feedback. And you can use this magical feedback technique by asking three questions to your critic Eventually, you will realize that you are getting constructive feedback. These 3 questions are: That’s it. Once you begin to ask these questions, automatically you will begin to receive constructive feedback from your critics because these questions help the viewer navigate through both the good and the bad and urges him/her to think about the new possibilites of improvement which is what brings constructive feedback. 

Once you get all these answers, it’s time to jot them down And work upon treating what works best for you and work upon what is not Then comes the most important question of all How do you exactly process this feedback and how do you decide whom to listen to and who not to. Well always remember, people, that there are 4 broad categories of people who will criticise you. The first category of the people are the haters. These are the people who will criticise you just to pull you down and if you start taking them seriously it will mess up with your focus and stifle your growth. So, block them both from your life and social media and it will work wonders for you. The second category of people are innocent critics. These are people who love you a lot but might sometimes give you baseless advice. 

For example, your parents love you a lot that is why they might push you to take a so called safe career. But you need to remember one thing; that their intent is never bad but their advice very well could be. So, never ever take their advice without giving it a clear thought If it makes sense to you, work upon it, if not, learn to ignore it. But the one thing that you need to remember is that you should never ever disrespect them because today they might be giving you baseless advice but tomorrow they could be giving you a sensible advice because ultimately their intent is not evil. But then, if you begin to disrespect them they might eventually stop giving you feedback which is very very bad.

 With that we move on to the third category and these are sweet talkers. These are people who will praise you so much that you will knowingly or unknowingly incline towards them just to get validation. And this is where you need to remind yourself that “Ego is the anaesthesia that deadens the pain of stupidity” I repeat So definitely listen to the sweet talkers but don’t ever take them seriously. And last and most importantly we have got constructive critics These are people who love you a lot and will give you feedback that might sound very harsh at the beginning but is very very important. This could be a professor who really cares for you this could be your best friend or even your partner.

 And you know what, never ever leave these people and always jot down what they say. And sometimes they might give you baseless advice because nobody is perfect but do make sure to jot down their criticism and work obssessively on it. And once you start doing this, you will begin to witness exponential growth in whatever aspect you’re taking criticism for. This could be your personal life, professional life and this could even be your own business. 

And if you do this I am 100% sure that nobody in this goddamn world can stop you from achieving greatness regardless of what you’re doing right now. And every time it gets difficult to gulp down a harsh feedback just tell yourself one thing Criticism is that stone that people will throw at you all the time but it is you who needs to decide to whether to build the castle of your greatness or the graveyard of your success. Now, let that sink in, and think about it for a while.

How did India's MTR Foods Overcome The Economic Downturns

 Hello everybody , On 25th of June 1975 the Indira Gandhi government officially declared a nationwide emergency. The fundamental rights were curbed, the press was censored and within a fortnight the livelihood of 620 million Indians was at stake. Little did they know that the next 21 months of their lives would be known as the darkest chapter in the history of Indian democracy. And all of this was happening during a time when India was already witnessing a socioeconomic crisis. During this time, let alone business prosperity even survival was considered to be a miracle. And the story that I’m about to tell you today is the story of one such miracle wherein amidst this economic nightmare while most businesses were shutting down there was one incredible businessman who turned this very same emergency into an business opportunity and built a business empire that now has a revenue of 1000 crores. This businessman is Mr Sadananda Maiya and the company that I’m talking about is Mavalli Tiffin Room which is popularly known as MTR. 

The question is- What was so special about MTR and how was it able to turn an economic nightmare into a business opportunity ? The answer to this question lies in the rich history of MTR that dates back to 1924. This is when the Maiya family started the MTR restaurant with the vision to serve the most authentic, hygienic and the tastiest South Indian food to its customers. And the entire family was so dedicated to their profession that even during the post-independence time when the country was witnessing a political turmoil they still served the most authentic, hygienic and the tastiest South Indian food in town. Within a few years the restaurant became so popular that it became a hotspot for tourists television personalities and even film stars. But after 5 long decades of prosperity; in 1975 when the emergency was imposed the family hit a dead end due to the socio-economic crisis. 

During this time, apart from the emergency India had already seen 2 bad agricultural years and due to the formation of OPEC the oil prices had quadrupled and the inflation in the country had skyrocketed to 15%. The situation was so bad that the government had to stop all new construction work they froze the wages and salaries in the public sectors And imposed compulsory savings on income tax payers. And this meant that every single rupee was a lifesaver for a middle class person and it obviously meant that rarely anybody ever went to a restaurant. On top of that, the government required every restaurant to conform to prices set by the government and it was practically impossible to run a profitable restaurant business with those given prices. For example, under the President’s rule, the price of Idli was clipped to 10p from 25p while a cup of coffee which costed one rupee was to be sold for just 25p. 

Now, people, when something like this happens most of the restaurant owners do either one or many of these 3 things to survive. And this is something that you would’ve seen even during the COVID-19 crisis. Number one, they do extreme cost cutting and fire all of their employees. Number two, they indulge in adulteration and serve extremely low quality food to their customers which eventually leads to health hazards. Or number three they just shut their shop altogether and wait for the situation to get back to normal. And this is exactly what the restaurant owners did in 1975 because they saw no other option to survive. But you know what ? Even during this time MTR foods still served the most authentic, hygienic and the tastiest South Indian food to its customers without compromising on their quality. 

And not just that They retained most of their employees and built a supply chain that was so robust that when the emergency was lifted MTR went on to become one of the most successful food companies in the country. The question is- What exactly was this strategy and what was so special about it ? As it turns out, when the government imposed the prices the MTR restaurants started bleeding. They were loosing out ₹25,000 on weekdays and lost upto 1 lakh rupees during weekends. But even during that time Sadanand Maiya sir was not willing to compromise on his family business values. At the same time he did not want to fire any of the employees because they had stayed loyal to the business for decades So you know what ? He took a bold step to shut down the restaurant altogether and made 3 strategic changes to it’s business.

 Number one, he realised that inspite of the emergency, the demand for food did not go down. It’s just that the purchase power of the customers had declined drastically. And the supply chain of the restaurant was too costly to actually cater to their demands. So, to reduce the cost he moved from cooked food to packed food. Because of this the heavy cost and loss due to perishable items was completely eliminated. On top of that instead of adulterating the costly ingredients he changed the ingredients altogether. For example, they moved from rice idlis to rava idlis to make idlis cost effective. And even today, Rava Idli is one of MTR’s signature dishes. 

Number two since he could not comply by the prices imposed by the government he turned the same restaurant into a grocery store and started selling food mixes via grocery sales. And last and most importantly he trained his entire staff to build an efficient supply chain to make packed food and sold it at an affordable price. In the corporate world this is what we call as reskilling. And that is how ladies and gentlemen MTR was able to survive the emergency without compromising on its business values. And guess what ? As soon as the emergency was lifted MTR restaurant reopened but this time along with the restaurant they had a ready to fire manufacturing chain which produced nothing but high quality products. Soon enough it extended to multiple food mixes like pickles, like spices and even special spice mixtures. Fast forward to today MTR has emerged as one of the finest food brands in the country with a revenue of almost 1000 crores. And MTR exports its products to 21 countries including US, UK, Australia and Japan. 

And most importantly it has successfully stood the test of time for 97 years without ever compromising its values And even during the COVID crisis, 10 years after Maiya sir stepped down The company is still setting very high standards for change management in the industry. While most companies were clueless and struggled to keep their supply chain intact during the COVID crisis; MTR foods had already doubled their inventory level from 14 days to 30 days capacity. And while the first lockdown was imposed on 25th of March MTR rigorously started preparing for the crisis way back from 10th March itself. And this is when none of us had a clue that our lives were about to change forever. 

And that is how time and again by turning a business threat into a business opportunity MTR has consistently set a benchmark for other brands to follow and from entrepreneurs like you and me to learn from. Now there are 3 very important lessons that we need to learn from this iconic case study. Number one and this is something that has been followed by Dhirubhai Ambani sir better than anybody else wherein his policy was everytime you see a market crisis you need to realize that your competitors are facing the exact same crisis as you are. The question is are you going to see it as an obstacle and succumb to it or treat it as a business opportunity and get way ahead of your competition.

 Number two, money can build a company but it takes guts, quality and values to build a brand. And last and most importantly as much as the Internet is filled with American and European business case studies we often fail to realise the fact that India has had a long history of political and economic crisis and the adversity has been so much that let alone business, even staying alive was considered to be a big deal.

 But even during these times we have had some incredible entrepreneurs who were able to build a business empire and have established a golden legacy for us to follow and we being in the Indian markets need to pay very close attention to these lesser known goldmines because they have got nuggets of wisdom that can turn us into extraordinary business leaders of this country. 

How Facebook become Powerful & Giant Company

 Hi everybody, We all know Facebook as the giant, powerful company that it is today but very few of us know that when Facebook actually came out in the market it was neither the first social media product in the market nor was it the best social media website in the market. In fact, when Facebook came out, there was already another social media website that had about 1 million users. And it was already one of the most visited websites on the Internet. But somehow, within the next four years Facebook made history by overtaking this huge company and went onto become one of the most powerful companies on the planet. 

And the reason why this happened has got some very very important business learnings for each one of us because more often than not, we all must have had a brilliant idea but then after doing a little bit of research, we tend to realize that there is already a giant company as our competitors doing the exact same thing as we planned to do. And that could be demotivating. But guys, what if I told you that instead, you should be super happy to build a business if there is already a giant competition in the market. And the fact that it will actually provide you a golden opportunity to build a business. The question is- How is it even possible and how can you go on to build a business to compete with a billion dollar company. The answer to this question lies in a story that dates back to 2004.

 This is when a social media website called Myspace had arrived on the Internet. It was just like the modern day Facebook which allowed people to form connections and helped them find new friends on the Internet. And within just one year Myspace became a sensation in the making with more than 1 million users signing up within the first month itself. And by the end of the year, Myspace had 5 million users. This is when in 2005, it got purchased by a gigantic media company called News Corp for $580 milllion. Because somehow, News Corp was one of those few organisations that actually realized the potential of social media ads, back in 2005. And the day this purchase happened it marked the beginning of the capitalistic Internet era. During this time, Facebook was just a college student website which was open to only Ivy League students in the US. But on the other side, from 2005 to 2008 Myspace became the most visited social networking site in the world. And in 2006, it even surpassed Google to becoming the most visited website in the world. 

But something happened in the next 4 years because of which the same Myspace had 115 million users while on the other side Facebook, the college community website had more than 1 billion users. The question is What exactly happened and how did two companies inspite of being in the exact same space, doing the exact same thing have such a vast difference in their success. The first reason is based on the fundamental concept of social network and human psychology which is known as the triadic closure property. And this is something that was suggested by a german sociologists named Georg Simmel in 1908. In simple words what it means is if there are three people: Shyam, Baburao and Raju If Raju knows Babu and Babu knows Shyam then automatically, Raju will form a connection with Shyam and Raju will be more inclined to trust Shyam. So, basically, if A knows B, and B knows C then A is more inclined to form a connection with C eventually leading to speed of trust. And you must have observed this while you used Facebook or Instagram, that is when you get a request from a person who has 200 mutual friends you easily tend to accept their request. 

At the same time if you get a request from a person whom you possibly know but has got zero mutual friends there’s a little bit of skepticism that pops in. This is how the triadic closure property plays out. In case of Myspace and Facebook, the major drawback with Myspace was that it did not allow users to use their real names as their usernames and because of this, although you could meet new people on the Internet through similar interests you couldn’t really tell who exactly are you chatting with. So, this kinda turned into a fine mix of privacy and creepiness. But on the other hand Facebook insisted on getting people to use their real names as their usernames. Why? Because as legend has it, Facebook was meant to stalk girls and if you didn’t know the names of those girls stalking wouldn’t be user-friendly right? Will do anything for girls Just kidding guys! It was meant to be that way because Mark Zuckerberg believed in helping people build authentic connections through digital technology. 

And regardless of the truth behind this statement the strategy of using real names turned out to be Facebook’s X factor because of which apart from connecting with people in their own respective social circle users actually started to expand their network to form second and third connections. And this is where the mutual friend feature came in handy and because of this, the networks on Facebook became far more deep rooted and helped people expand their connections beyond their social circle. And this is the reason why in 2006, when Facebook opened itself to the general public people flocked to create a Facebook account inspite of having a Myspace account already. Now, this begs the question If this was just this simple feature of using real usernames that distinguished Facebook from Myspace then why didn’t Myspace incorporate that feature and kill Facebook altogether? In fact, this is what Facebook did with Snapchat right? By introducing Instagram stories. In fact, the Myspace team even had the backing of a large corporation like News Corp, right? Then why couldn’t they incorporate this feature? Well, as it turns out, this is exactly why they couldn’t incorporate the feature in their website. Because News corp turned Myspace into a proper corporate organisation which had to follow protocols and procedures And more than the ideas and the execution, the focus went to register quarterly profits, yearly profits and all the other corporate procedures. 

In fact, even if the Myspace team came out with a brilliant idea. It first used to get scrutinized by the lawyers, then by so-called experts and then a series of meetings used to be held and then a series of emails to be sent and it just kept going back and forth. And in the process, things got so slow that the ideas just got lost into bureaucracy and even something as simple as adding a feature also took forever to be executed. While on the other side, Facebook was being run by a bunch of college students who could add, change, modify and delete features overnight. And make major modifications to the website without any formalities. And unfortunately finally when Myspace incorporated the option of real usernames it was already 2008 and Facebook had already surged way ahead.

 So, to put that straight, while Myspace became a rigid organisation that was focused on procedures and protocols. And was constantly debating about who is right and who is not. Facebook was obsessively focused on what is right and executed ideas with agility. And this became the second reason for the fall of Myspace and the rise of Facebook. And the story didn’t end here the rigid corporate structure of Myspace also lead to another huge setback that literally became the golden recipe for Facebook to surge way ahead of Myspace. And this recipe also became a game changer for Amazon, Google and Apple. And this was the idea of third party integration wherein Facebook practically tranformed from a product to becoming a platform. 

On 24th of May 2007, Facebook launched the Facebook platform to provide a framework for software developers to create applications that could interact with core features of Facebook. For example, Spotify could use Facebook API to allow users to share music directly within the Spotify application itself. Candy Crush used Facebook for instant login and I’m sure most of you must have used it. And thirdly, Nike run club used Facebook API to enable its users to share their achievements of their run with their friends by posting directly to the Facebook’s news feed. So, this way Facebook allowed developers and gave them the freedom to use their technology and build products and services of their own.

 Whereas on the other hand, Myspace was set to be a notoriously closed system and Myspace even used to block contents from potential competitors. And for some reason it also ended up blocking Photobucket which was at that time the most popular photo sharing website. And this is the third reason why Facebook became an incredible platform not just for consumers and advertisers but also for developers. And by the way, this concept of going from a product to a platform is also the reason for the unprecedented success of Apple because back then even Steve Jobs was skeptical about allowing third party developers. But when Apple started providing its platform to developers the iconic App Store was born and that changed Apple forever. 

Even Android did the same with Play Store. But If you look at Nokia Nokia acted like Myspace and made it very difficult for developers to operate because the symbianOS was too rigid for third party apps to be built upon. And fast forward to 2006, Amazon launched its own version of third party integration by allowing third party sellers to use this technology to sell their products. And guess what? In 2020 alone, Amazon generated $80.46 billion dollars in third-party seller services revenue which is more than the revenue generated by its own sellers. This was the insane revenue stream that Myspace passed on and turned Facebook into the billion dollar company that it is today.

Now, let’s talk about the 3 important lessons from this case study. Lesson number one, Every entrepreneur and a leader needs to realize that the fundamental purpose of an organisational structure is not just to help you make strategic decisions but to enable you to make those strategic decisions before its too late. And the day you realize that these protocols are making the execution of ideas tedious you need to kill those protocols straightaway or else those very same protocols will end up killing your organisation. 

Lesson 2, regardless of how marvelous your technology is if you’re building a business to consumer product human centred design must always be taken into consideration because if you see, in this case, it was the simple feature of mutual friends that actually got Facebook the same amount of popularity as Myspace. Because knowingly or unknowingly it abided by the triadic closure property. 

And last and most importantly, even if you’re not the first mover in the industry it’s completely fine guys. In fact, it is great because regardless of how big a company is if they are venturing into a new space, they will make mistakes. And if you carefully learn from those mistakes you can save yourself a lot of time, a lot of money and a lot of efforts. And more importantly, merely by learning from those mistakes you will have the opportunity to race ahead of the game Because afterall, wisdom is that attribute that often separates a few legendary entrepreneurs from the many good ones.

Taj – the strongest hotel brand

In its annual report ‘Hotels 50 2021,’ Indian Hotels Business (IHCL), the biggest hospitality company in South Asia, has revealed that its famous brand, Taj, has been recognized as the world’s Strongest Hotels Brand by Brand Finance, the world’s top brand evaluation consultants.

The most valued and powerful hotel brands are recognized in this study worldwide.

“For the Indian hospitality sector, this is a proud occasion on the world stage. Taj being named the Strongest Hotel Brand in the World is a tribute to the constant confidence that our guests have shown and that our staff has personified day-to-day warmth and honest care. We continue our commitment to raise the global premium hospitality experience and to provide all our stakeholders the enchantment of Tajness “Puneet Chhatwal, Chief Executive Officer and Managing Director of the Indian Hotels Company, stated.

Out of 100, Taj got an overall brand strength index of 89.3 with the AAA’s matching consumer acquaintance, staff satisfaction, and reputation as well as its world-class customer service.

Source: businessstandard