Category: Entrepreneurship

Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.

Elon Musk

Elon Reeve Musk is an entrepreneur and business magnate. He is the founder, CEO, and Chief Engineer at SpaceX; early stage investor,[note 2] CEO, and Product Architect of Tesla, Inc.; founder of The Boring Company; and co-founder of Neuralink and OpenAI. A centibillionaire, Musk is one of the richest people in the world.

Musk was born to a Canadian mother and South African father and raised in Pretoria, South Africa. He briefly attended the University of Pretoria before moving to Canada aged 17 to attend Queen’s University. He transferred to the University of Pennsylvania two years later, where he received bachelor’s degrees in economics and physics. He moved to California in 1995 to attend Stanford University but decided instead to pursue a business career, co-founding the web software company Zip2 with brother Kimbal. The startup was acquired by Compaq for $307 million in 1999. Musk co-founded online bank X.com that same year, which merged with Confinity in 2000 to form PayPal. The company was bought by eBay in 2002 for $1.5 billion.

In 2002, Musk founded SpaceX, an aerospace manufacturer and space transport services company, of which he is CEO and CTO. In 2004, he joined electric vehicle manufacturer Tesla Motors, Inc. (now Tesla, Inc.) as chairman and product architect, becoming its CEO in 2008. In 2006, he helped create SolarCity, a solar energy services company that was later acquired by Tesla and became Tesla Energy. In 2015, he co-founded OpenAI, a nonprofit research company that promotes friendly artificial intelligence. In 2016, he co-founded Neuralink, a neurotechnology company focused on developing brain–computer interfaces, and founded The Boring Company, a tunnel construction company. Musk has proposed the Hyperloop, a high-speed vactrain transportation system.

Musk has been the subject of criticism due to unorthodox or unscientific stances and highly publicized controversies. In 2018, he was sued for defamation by a diver who advised in the Tham Luang cave rescue; a California jury ruled in favor of Musk. In the same year, he was sued by the US Securities and Exchange Commission (SEC) for falsely tweeting that he had secured funding for a private takeover of Tesla. He settled with the SEC, temporarily stepping down from his chairmanship and accepting limitations on his Twitter usage. Musk has spread misinformation about the COVID-19 pandemic and has received criticism from experts for his other views on such matters as artificial intelligence and public transport.

Fast-moving consumer goods (FMCG).

\KEY TAKEAWAYS

  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.

HOW DOES FMCG RUN?

FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.

CLASSIFICATIONS OF FMCG.

1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.

STRUGGLES FOR FMCG COMPANIES.

FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.

TOP 5 FMCG COMPANIES IN INDIA.

1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.

HOW CAN SOMEONE JOIN THE FMCG SECTOR?

FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.

WHAT ARE THE MAJOR SKILLS FOR A CAREER IN FMCG SALES?

People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 

FMCGs AND E-COMMERCE.

Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 

FMCG PRODUCTS.

  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.

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TOP 10 HOSTING SERVICES TO IMPORVE YOUR BUSINESS

                                                      TOP 10 HOSTING SERVICES

Organizing or hosting up of services can be done in any sector that includes applications, Information Technology either its components or its functions done manually by providing access to external service suppliers or typically through online. The services offered by host are wide range that includes spectrum of offering, web-hosting, offline site backups, virtual desktops associated by cloud services. For cloud services we can mainly prefer apple brand smartphones as a premium customer as it has a delighted service separately for them in a hasty manner. The hosting services are of three different types for IT Operating Models: Owned, Hosted and Public cloud.

OWNED:

  1. Fully Owned: The organization has their own platform for operating and managing services of IT hardware.
  2. Partially owned: The organization has its hardware whereas data is operated by a third party working as a collocation service.
  3. Outsourced: The association can own or may pay rent in owned manner, hardware or data center but only third-party has the power to control it.

HOSTED: In a third-party control hardware and data center are handled as they install and operate the as application as necessary.

PUBLIC CLOUD:

  1.  Infrastructure as a Service: Provides control of certain resources so the organization can install the operating system and other parts of software.
  2. Platform as a Service: Allows you to access the platform alone that has an advanced package to install and run applications.
  3. Software as a Service: Only allows you to enter a hosted software environment that is controlled fully by the provider completely except the modification in the users like changing, joining or deleting.

So, while looking deeper into it we can find the sub-categories of this hosted services briefly as this may clarify our thoughts about it.

With these details we come to know the meaning of hosting various kinds of services according to the expectations of users or the organization with respect to the operating models and the shared resources of hardware and data center.

Let me discuss about the topmost leading companies for conducting events quickly as per the various needs for the people requested by them.

  1. Bluehost        

A well experienced organization of this industry for the past sixteen years that is one among the fastest service provider until the previous years. It is also to be accepted as the famous brand recognized around the globe. Most probably users will end in this web hosting supplier if they want to fulfill their requirements under one place. Their dedication to keep up their quality and the support from their side contributes them to be the best website for service until now. To expand our sales rate and to attract others this is the best platform for hosting that I can recommend mostly. 

They also provide a domain for each customer with access to their web hosting service. This tool for hosting events is the desired one for most domain users and site administrators as they also offer exclusive services that is at a minimum cost. People most find helpful for them as they fix issues and clarify doubts to customers 24/7 through online or in offline methods. Highly supported by WordPress as they also allow you to create a free domain with a name for nearly 12 months. So eventually it becomes the fabulous hosting partner for people in 2020.

  • Hostinger      

A user free website service provider that teaches their developers to use different platforms like PHP, FTP, cPanel including MySQL without any investment or payment for this act also allowing them to code to understand and explore the broad range of things inside it. They provide guidance for users in creating and working on WordPress pages to develop knowledge and facts unknown about it by using these hosting pages and with the help of PHP that they provide us to learn. This is a kind of multitasking where we learn and use the skill to gain more info about it as we can start working separately on those fields after we get to know about the complete codes of each field like mentioned above.

Their features consist of tools that are very compatible and convenient while using them. They are trust-worthy, genuine service providers in which their servers are unshakable and non-breach able ones as they are highly secured. They have their datacenters in top most countries in which Asia is also one among them. A unique feature of their organization is they do allow consumers to use Over-the-board SSL without any subscriptions or payments as their services are totally free of cost that adds up to be the better service provider satisfying all clients obviously.

  • HostGator         

This falls under the third place for providing the web services for others with equal distribution of enterprises in different levels as their powerful tool provides solutions for all their needs and issues at one stop for web hosting. With the least percent of no assurance, they offer a plenty of features from domains until servers at a very low rate of price. As, WordPress considers this supplier as their fastest web hosting this site also becomes efficient for users.

They give access to an outstanding contract for cooperative storage which is associated by WordPress hosting, VPS hosting and cloud hosting. They have an enormous helpline team that is enclosed by experts helpful in providing fast resolutions for our concerns at the earliest. As you can know the fact that an organization with a high uptime.

  • Dreamhost         

This is something different form other three web hosting services as it concentrates mainly on word press associated by the tool that manages approximately 1 million other web links. They do give assurance of 100% for uptime and a return of cash guarantee for 97 days. To be noted as the one among the fastest web hosting service provider. An additional feature exist only in this company is their free SSL and WordPress firewall for advanced security are already installed on all sites. My opinion to maximize the revenues of each individual is to use this hosting service. Associated with safety characteristics with an intensity of strong level with an enormous resource to manage the domain. Offers are given only for cloud hosting and returns are also made for offers. With added advantage of transferring files monthly unrestricted.

  • SiteGround          

An organization that was founded in 2004 contributes to the web hosting service provider as they contain two million domains and one among the top three hosting companies in WordPress. They provide a transparent way to host web services. Known as the best one among all in this industry so far with features of Daily backups and CDN’s integrated. Also, supports users in all possible ways for launching each individual’s site. Advanced features can be hired at the lowest price associated with an astonishing security solution for all.

  • A2 Hosting            

The seventh fastest hosting service in the present years that has an exact feature related to Bluehost services. A unique advantage that is found only in this service is easy to migrate places with their site almost free of cost with an assistance of 365 days for masters. Can use multiple mail accounts to link their domain in this server with optimized repositories for WordPress.

  • GreenGeeks             

A succeeding company for 10 long years with overwhelming experience providing a friendly environment of Web host service all over the countries. Delivers a fast and reliable hosting service with the cost of nearly 3 dollars every month with 99.48 % speed of uptime and consistent speed of 445 m/s. Concluded as the fastest hosting service with backups of site and domain. Provided with the hosting of the reseller combined with a stable time of response. In fact, a scalable host company.

  • WP Engine       

Included with daily backups so your earnings will multiple, trustworthy customer care service with outmost care at a high range of a plan with custom businesses. Their plan ranges from 30 dollars a month discussing the feature has a quick response with enormous service to consumers. Identifies the issues involved in reality and choice for Amazon and Google Cloud Platform for the cloud-based service provider.

  • Inmotion Hosting         

A recognized web host company that is a certified of CNET for the past fifteen years. They organize sharing, contributing, selling, hosting and integrating exclusively for WordPress with various objects in the online markets that can be utilized. Has an outstanding work performance and assures satisfaction as a guarantee of 100% with a return of ninety days. Available for hosting softaculous a rare platform.

  1. Kinsta         

A hosting service organized by WordPress with their events that ranks on web hosts. Their schemes are unrestricted migrations from various servers with an automatic of daily backups also available in for manual backup with all day assistance and a blank cache as a feature also has a place in top fastest hosting web companies built by the Google with its own clod platform with an unlimited range of speed with spontaneous backups. The best host service acknowledged by certain websites also in security with free migrations.

CONCLUSION

There are certain important factors before opting in for one. First of all, need to check the accessibility range followed by efficiency and usability of our web links. As each service can affect your domain performance so it is a vital factor to go through all the factors. Needs to check the tools a server provides from a host company as a friendly organization will allow access to lots of features. Also, should consider websites that a credible score of companies before providing them access to their services. So, before you select choose wisely by conducting a comparative analysis of multiple choices before finalizing.  So you won’t land up in a mess or trouble with these online portals.

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How to be a great leader

How can you describe a great leader? Great leaders aren’t always found with title CEO or manager on their business card.

Anyone can demonstrate leadership qualities.

It’s not about winning a popularity contest. You don’t have to be liked to be respected. It’s about serving and influencing others regardless of their job title in the effort to achieve a certain goal. More than anything, it’s about creating harmony in an environment where people want to work together.

In one study, leadership qualities such as assertiveness, adaptability, intelligence, and conscientiousness were cited as the most important. Transformational leaders are positive, empowering, and inspiring. They value followers and inspire them to perform better. So what can you do to embrace these valued leadership qualities and become a stronger and more effective leader?

Transformational leadership are usually described as enthusiastic, passionate, genuine and energetic. These leaders are not just concerned about helping the group achieve its goals; they also care about helping each member of the group reach his or her full potential. 

Leadership can be a struggle to develop, as there are intrinsic qualities that are tough to cultivate.

But if you’re willing to face the challenge, and follow these guidelines, then you’ll be on the right path to becoming the leader your business needs to succeed.

Encourage Creativity

Intellectual stimulation is one of the leadership qualities that define transformational leadership. Followers need to be encouraged to express their creativity. Effective leaders should offer new challenges with ample support to achieve these goals.

Serve as a Role Model

Idealized influence is another of the four key components of transformational leadership. Transformational leaders exemplify the behaviors and characteristics that they encourage in their followers. They walk the walk and talk the talk. As a result, group members admire these leaders and work to emulate these behaviors.

Be Passionate

You can develop this leadership quality by thinking of different ways that you can express your zeal. Let people know that you care about their progress. When one person shares something with the rest of the group, be sure to tell them how much you appreciate such contributions.

Listen and Communicate Effectively

By keeping the lines of communication open, these leaders can ensure that group members feel able to make contributions and receive recognition for their achievements.

Have a Positive Attitude

Even when things look bleak and your followers start to feel disheartened, try to stay positive. This does not mean viewing things through rose-colored glasses. It simply means maintaining a sense of optimism and hope in the face of challenges.

ELON MUSK

Most successful entrepreneur

ELON MUSK, the famous and most successful person in the tech world, who played many roles and faced many struggles to become what he is today. Elon Musk was born and raised in South Africa.

We all know him as an entrepreneur, businessman, CEO of Tesla and spacex, but he is also a skilled investor, software developer, designer, inventor, rocket scientist, actor, film producer, one of the richest man in the world.

During his school days, he was a victim of severe bullying. At the age of 12, he created a video game(blaster) and sold it to a computer magazine. Elon Musk is the founder of X.com (later it became paypal), spacex, Tesla motors.

Recently Elon Musk turned 50, over the past decades Musk managed to become CEO of Tesla and spacex, founder of the boring company, co-founder of OpenAI, Neuralink. He also played a vital role in space rockets, electric cars, solar batteries.

“”Failure is a option here, if things are not failing then you are not innovative enough.””.                 – Elon Musk

“” I think it’s possible for ordinary people to choose to be extraordinary.””                                                                   –Elon Musk

Digital marketing

Digital marketing the world become digitalizing day to day.

Every things we can do with digital, we are become digital life’s.

Marketing is main source for improve companies, on before digital life’s there was we have person to person and posters to expose their products and services  

Now , we are in surviving digital life’s . every things will get on internet so the bases of internet ,we  have recognised by Digital marketing .

The digital marketing  it is  high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

by help of  these online media channels, digital marketing is the method by which companies endorse goods, brands and services.

On these digital marketing we have a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

  • Video/audio production.
  • Interactive technology (such as AI)
  • Mobile marketing.
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media.
  • E-commerce.
  • Email marketing.

Scopes for digital marketing

The scope of digital marketing is quite good. Anyone who is looking  to learning digital marketing  would surely get a good benefit from it. There are also huge of job opportunities available in the field .

How can you start

There we have many web sites and blogs, start learning digital marketing help of reading books or blogs, enrolling in courses, watching videos on YouTube, listening to podcasts, watching webinars, and more.

Pomodoro Technique for productive study/work

” Time and tide wait for none”. No matter how many times we hear or see this clichéd quote, not all of us actually understand the essence of these words. Time management is an essential skill for aspirants of all kinds. In this fast-evolving world, one must keep up par with others to achieve their goal. The fact that smart work is better than hard work is of the essence. Productivity is smart work. One such method to maintain productivity in our daily life is the Pomodoro technique.

Pomodoro technique is a time management method where a timer is used to break down the work at hand into intervals, separated by short breaks. This method was developed by Francesco Cirillo in the late 1980s. Each interval is called a ‘Pomodoro’ the Italian word for tomato, the tomato-shaped kitchen timer that Cirillo used as a college student.

The original technique has 6 steps

1. Choose a task you would like to get done

No matter how small or big the task is, it deserves your full undivided attention.

2. Set the timer for 25 minutes

Keep a promise to yourself that you don’t interrupt yourself for just 25 minutes. You can use your mobile timer or a good old clock for timing your session.

3. Work on the task until the timer rings

Immerse yourself. Meanwhile, if you remember anything other than the work at hand, write it down on a sheet of paper. You can give them thought later.

4. When the timer rings, tick off your completed task

Hurray! You have given your undivided attention to the task for 25 minutes.

5. Take a short break

Take a deep breath, meditate, grab a cup of your favourite beverage go for a stroll or do something that is relaxing for your brain to reward yourself.

6. After every 4 Pomodoros take a longer break

A break of 20 to 30 minutes is good enough to rest, preview the information and prepare yourself for the next set of Pomodoros.

To make the best out of these Pomodoro sessions you can:

  • Use the first few minutes of the session to review what you have done earlier.
  • Set up a timetable and try to be devoted to it.
  • You can use airplane mode or do not disturb mode on your mobile. (Apply only if you are not accountable for not picking up calls 🙂
  • Be mindful of the shorter breaks. They might prolong at times, thus unsettling your next Pomodoro cycle.
  • Understand your body — find out which part of the day you are most productive. This can work wonders and get a lot of things done.

The rules of the Pomodoro technique are not necessarily rigid. If you are not able to pull up 4 Pomodoros continuously, opt for one or two Pomodoros in a day. At the end of the day, what matters the most is how much productive and focus you are in those sessions and how much work gets done. You can also vary the time interval as 50/10 (50 minutes of focus and 10 minutes of break) instead of the traditional 25/5 technique if you are quite confident about your focus.

This technique is useful if you feel distracted or overwhelmed to focus on what matters to you. It has worked well for me in this lockdown and has helped a lot in my exam preparations. Hope it works for you too!

UNIX

UNIX Full Form - GeeksforGeeks

UNIX is a multi-user and multitasking operating system. in a multi-user environment. the computer can receive the commands from a number of end users programs, access files, and print documents simultaneously.

The host computer, which has a UNIX operating system, provides services to the terminal, such as file access services. four terminals are connected to one host computer and all the terminals are sharing resources from the host computer.

Features of UNIX

The general and additional features of UNIX operating system are :

  • File and Processes : file and process are two entities that are supported by UNIX. A file contains information, such as text, code or directory structure that you need to save in the computer, The file is stored in the hard disk of the computer at a particular location, which can be easily remember whereas a process is the name given to a file or a programs that is currently running . UNIX provides various tools that enable you to control a process, change the sequence of the process, and kill the process.
  • Multi-user system: UNIX supports multitasking system as the kernel is designed to handle multiple processes. A single user can run multiple process simultaneously. For example, an end user can print a file and edit another file simultaneously. The kernel handles the multiple processes as foreground and background process. The current process runs in the foreground and the other processes run in the background. This multitasking feature is an advantage for the programmers, as they do not have to close the editor and run the program; this can done simultaneously.
  • UNIX toolkit: The UNIX toolkit provides various tools that are enable you to perform different tasks in UNIX as kernel alone cannot perform every task. The tools that are included in the UNIX toolkit are:

1:- General purpose tools , such as vi editor

2:- Text manipulation utilizes filters that are used to retrieve the output from two or more commands simultaneously .

3:- Compiler and Interpreter .

4:- Network administration and system tools , such as mailx and pine.

  • Pattern Matching :- UNIX supports pattern matching feature that enables you to retrieve the output according to the required pattern . Pattern matching in UNIX can be implemented using a special characters , such as * known as metacharacter .
  • Programming Facility :- UNIX provides a programming facility known as shell that is developed specifically for programmers and not for the users .

Global research on coronavirus disease (COVID-19)

WHO is bringing the world’s scientists and global health professionals together to accelerate the research and development process, and develop new norms and standards to contain the spread of the coronavirus pandemic and help care for those affected.

The R&D Blueprint has been activated to accelerate diagnostics, vaccines and therapeutics for this novel coronavirus.

The solidarity of all countries will be essential to ensure equitable access to COVID-19 health products.

Global research database

WHO is gathering the latest international multilingual scientific findings and knowledge on COVID-19. The global literature cited in the WHO COVID-19 database is updated daily (Monday through Friday) from searches of bibliographic databases, hand searching, and the addition of other expert-referred scientific articles. This database represents a comprehensive multilingual source of current literature on the topic. While it may not be exhaustive, new research is added regularly.

The WHO evidence retrieval sub-group has begun collaboration with key partners to enrich the citations and build a more comprehensive database with inclusion of other content. The database is built by BIREME, the Specialized Center of PAHO/AMRO and part of the Regional Office’s Department of Evidence and Intelligence for Action in Health.

For further information or questions, please contact the WHO Library via email.

Disclaimer: the designations employed and the presentation of the material in publications listed in this database does not imply the expression of any opinion whatsoever on the part of WHO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Dotted and dashed lines on maps represent approximate border lines for which there may not yet be full agreement.

The mention of specific companies or of certain manufacturers’ products in publications listed in the database does not imply that they are endorsed or recommended by WHO in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters.

By listing publications in this database and providing links to external sites does not mean that WHO endorses or recommends those publications or sites, or has verified the content contained within them. The database has been compiled without warranty of any kind, either expressed or implied. The responsibility for the interpretation and use of publications included in this database lies with the reader. In no event shall WHO be liable for damages arising from its use.

Public administration and development related

INTRODUCTION:-

public administration at the local, regional, national and international levels where it is directed to managing development processes in low and medium income countries. It gives special attention to investigations of the management of all phases of public policy formulation and implementation which have an interest and importance beyond a particular government and state. PAD has a particular interest in the link between public administration practice and management research and provides a professional and academic forum for reporting on new experiences and experiments. PAD also publishes
articles on development management research in the NGO sector. It is widely read by academics and practitioners alike, including consultants, donors and policy advisers. With its case study approach, it is also frequently used for teaching and training purposes.

Public Administration and Development

Information for Subscribers

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The increasing popularity of homegrown brands

Homegrown as the word itself says about something, that originates from the home. Homegrown things always count superior than any other in the same category, homegrown is a popular category of product in any brand be it agriculture, textiles etc. They have established a greater place in the market. Currently, homegrown brands are trending all over the internet and among consumers the reason behind this is the features that they offer.

Homegrown brands range from clothing, accessories to pickles, papard and sustainable utility products. The primary reason behind the success of homegrown brands is its association of with local people and market. Not only they promote local but, as the number of homegrown brands increases the chain strengthens and they further inspire other citizens to be a contributor, be it in the form of a entrepreneur or consumer. The people who initiate, encourage, promote, buy and work at homegrown are all ultimately a part of the economy and as a result, the aim of economic development is fulfilled. The interesting fact that came up with homegrown is the independence and creativity it offers; well people are getting much creative about their work from brand name to the finished product a touch of creativity is everywhere and independence as in working on your own as home-grown entrepreneurs. Who are helping others to earn a livelihood for instance- many homegrown brands have given job opportunities to the artisans from rural areas including women they are able to fit in the organisation, learning new skills and earning better livelihood.

The homegrown brands are giving good competition to international brands in some countries, trying to succeed in every term from production to advertisement. Additionally, they decide a unique motive and purpose like sustainability, eco-friendly, product for special needs. These days customers are very demanding, they are aware and always looking for products that can make their life easy. Home grown brands is about unique ideas, it also includes bringing up the local ideas and helping them transform practically.

Many people say that that local sometimes cost much higher than branded but, the reason behind this can be found in the working and what they serve to the society firstly, it is not an easy task to start a local brand, it takes a lot more efforts initially. The cost of quality, the cost of trust and the cost of efforts which they have to put in to make the product stand out from the product of an already famous and established brand, which is sometimes not even from your own country. However, there are affordable brands too who provide additional services in the same charges.

Homegrown has become extremely popular and still growing. Afterall, it is not a bad idea to support something fresh and that originally belongs to your own country. A change is quite visible and people are accepting home grown really well. This is a good sign for the makers and founders of homegrown, this motivates them to work and innovate more.

Courses and programs

Courses and programs for students are the main role to their education .

A program is your degree . A course is one building block (subject) of your program

Our featyre is depends on our Courses and programs

Some of courses

1 B.Com. This is the most popular choice among Commerce stream students. …

2 Chartered Accountancy.

3 Bachelor’s course in Economics.

4 Company Secretaryship course.

5 Law courses. …

6 Management courses. …

7 Technical courses. …

8 Designing courses.          

And some more

Administration Studies

Architecture Studies

Art Studies

Aviation

Business Studies

Construction

Cosmetology Studies

Design Studies

Economic Studies

Education

Educational and academic news and updates

Energy Studies

Engineering Studies

Environmental Studies

Fashion

Food and Beverage Studies

General Studies

Health Care

Humanities Studies

Journalism and Mass Communication

Languages

Law Studies

Life Sciences

Life Skills

Management Studies

Marketing Studies

Natural Sciences

Performing Arts

Professional Studies

Self-Improvement

Social Sciences

Sport

Sustainability Studies n

Technology Studies

Tourism and Hospitality

BYJU’S: India’s most valuable Unicorn.

Photo Credits: BYJU’s

What’s the business about?,

BYJU’s is an Indian multinational educational company which was founded in 2011 by BYJU Raveendran and Divya Gokulnath. Today, it’s the most valuable unicorn in India and world’s most valuable technological educational company.

History of BYJU’S

In 2011, Mr. Raveendran and Ms. Divya Gokulnath founded an educational company with the help of their students which provided online video based learning programmes for students of kindergarten to Grade 12th.

In 2015, with the help of Think and Learn Ltd., the business firm launched its first ever app named BYJU’s: The learning app. After that, in 2017, BYJU launched its second app for mathematics for kids and subsequently they also launched another app for parents to help them track their child’s learning course.

Rose to fame: BYJU’s

By 2018, BYJU’s had more than 15 million users and 9 hundred thousand paid users. In 2019, BYJU’s won sponsorship rights for Indian Cricket Team jersey. Popular Indian actors Mohanlal and Shah Rukh Khan are the brand ambassadors for Byju.

Major Services provided by BYJU.

Initially, educational content was only made for students from classes kindergarten to 12. But now BYJU also trains students for Indian competitive examinations like IIT-JEE, NEET, CAT, UPSC and it also trains students for international exams like GMAT and GRE.

In 2019, the company announced that it would soon start providing classes to students in their respective regional languages in India. The same year it also announced the commencement of an international app for students living in countries outside of India.

Byju’s also launched its Future School which is a Kids Coding Platform where kids are taught to code online by experts.

The video tutorials in the app are about 12-20 minutes long and they’re digital animation videos for classes 4th to 12th and hence this makes it easy for students to grasp and learn.

Road to most valued start up!

BYJU’s has raised 350 million dollars from UBS, private equity Equity Giant Blackstone and also from Abu Dhabi state fund ADQ, Phoenix Rising and Zoom.

Byju’s has raised over 1.5 billion dollars in last eighteen months because of the increase in online learning and teaching due to the COVID-19 pandemic.

Byju’s has also acquired several other small business in the recent past like White Hat Jr, Scholr, Osmo and Toppr. In fact, it’s latest fundraising comes from popular educational chain, The Akash Educational Services, estimated at about 950 million dollars.

According to Mr. Raveendran, the 21st century illiterates are not those who can’t read and write, but those who can’t learn, unlearn and relearn.

How to W.R.A.P decisions in Life

Every living being in this universe is subjected to make decisions for their survival – be it an ant and or a humpback whale. Fortunately, humans are the only beings gifted with the power of discrimination of understanding what is right or wrong for us and making a decision accordingly. Decisions can either be positive or otherwise but the quality of your decisions will determine how deeply they would impact your life.

It's A WRAP - Better Decision Making

Chip and Dan Heath, in their book ‘ Decisive: How to Make Better Choices in Life and Work’, talk about a Framework called W.R.A.P for making better decisions
WRAP consists of four elements:
W- Widen your options
R- Reality test your assumptions
A- Attain distance before deciding
P- Prepare to be wrong

Widen your options

There is a misconception that having a lot of options can lead to confusion and is as same as seeing only the big picture. So, people narrow their frames of you and often lose possible options that could have worked better for them.
You can start finding more options by creating a mindset where none of the options you are considering is available. What else can you do? Think about it and be surprised about how many new options crop up!

Reality test your assumptions

While encountering a decision-making situation, we all tend to select the options that support our preconceived beliefs and actions. But that might not work all the time.
We can overcome this by seeking out relevant data that might redeem or discard the options at hand. Also, for example, if you have a piece of work or a product to be published you can sample your work ok for a response from a small group first instead of jumping right into the market. Reason out to yourself why you would want to make a particular choice.

Attain distance before deciding

We often let our short-term emotions cloud our rationality and take hasty decisions. It is imperative to have a well-settled mind before making an important life decision.
Try broadening your point of view. Ask yourself what a reliable third person would do in such circumstances- step into your friend’s shoes or think like someone who you look up to. This can give you a fresh perspective of the situation at hand and make you take a better decision.

Prepared to be wrong

Voice Blog: In Order To Be Original, Prepare to Be WRONG - Ben Francia

We predict a lot in our life. What if a decision that you made is based on such predictions and things actually don’t turn up the way you wanted? What then? You should be ready to acknowledge the decision’s flaw.
Think about working back from a possible future. For example, suppose your work has been published and was poorly received. Think about how the work could have been made better so that you really don’t have to face that situation. Come up with backup ideas that can act like your ‘insurance’ and protect you in case things go the other way.

The next time when you faced a situation, remember that the process is as important as the decision itself. You are the master of your life- so make sure that the decision you made don’t make your life different from what you wanted.
Trust the process!

WINDOWS XP

Windows XP is still going strong

Windows XP is a line of proprietary operating system which was developed by Microsoft and is meant to be used for general purpose computers , such as home computers and business desktops , notebook computers and various types of media centres . Windows XP succeeds Windows 2000 and Windows ME , and is the first consumer – oriented operating system produced by Microsoft to be built on the Windows NT kernel and architecture . The most popular operating systems versions are Windows XP Home Edition , which is primarily meant for home users , and Windows XP Professional , which boasts additional features , such as support for Windows Server domains and dual processors , and is meant for professionals and other experts . Windows XP Media Centre Edition has additional multimedia features . Windows XP has an edge over the earlier versions of Microsoft Windows because of enhanced efficiency and better stability .

Windows XP helps you access and manage your files on the pc using a Graphical _User Interface GUI . All Programs and files stored on the PC are represented as pictures that are called icons . These icons are stored on the desktop .

Components of Windows XP

Windows XP

The Windows XP user interface consists of various components and concepts that help make Windows XP user friendly and intuitive . Some of the important components are :-

  1. Desktop
  2. Start Menu
  3. Taskbar
  4. Icons
  5. Recycle Bin
  6. Windows
  7. Applications
  8. Folders
  9. Files
  10. Control Panels