Category: Learning

The Traffic in Bengaluru

We know that India in general suffers from traffic jams in many different parts of the country. This is essentially due to the population density and thereby, the vehicle density that is prevalent in the country. With so many people using automobiles, there is bound to be traffic and packed roads especially in high populated metropolitan cities. When speaking of traffic in India, people often talk about Mumbai as being the city with the worst traffic. This is understandable as Mumbai is the most highly populated city in India. It is also India’s financial hub and gets a lot of tourism. However, there is one other city that gives strong competition to Mumbai, and which many claim is definitely the city with the worst traffic in India. It is so bad that it can even content to be the city with the worst traffic in the world. That city is Bengaluru. Bengaluru sees constant bad traffic on a day-to-day basis, and every single person that comes from the city can testify on how bad the condition really is. But why is this so?

Why is it so bad?

On average, it is estimated that a Bangalore citizen spends about 10 days in traffic. This is an unimaginable amount for a lot of us from outside Bangalore, who might experience traffic here and there but nothing compared to Bangalore. Furthermore, the average speed travelled on Bangalore roads is only 11 km/h, and it is estimated that it could decrease to 8 km/h if no measures are taken to curb traffic. The unusual thing here is that the speed is low not only with traffic but also without it. This is because the roads in Bangalore, and in generally in India, are multi-purpose public goods serving a wide variety of uses other than motorized transport that slow down travel (hawkers, stalls, parked vehicles, etc.).

The generally agreed reason behind the traffic is that it is because of the rapid and unplanned growth of the city. Bangalore’s traffic advisor M.N. Sreehari himself has said that Bangalore suddenly went from a sleepy village, to a town, to a city. These unforeseen and unplanned changes in the city left it unprepared to deal with the traffic.

Bangalore is often described as the Silicon Valley of India as it is home to the IT industry. Since the early 1990s, with the advent of globalization and privatization, global technology firms began opening offices in Bangalore and a large number of support industries have grown around it, bringing with them a huge influx of people from all over India. Many Indians and NRIs started moving to Bangalore to try building their start-ups, which Bangalore is known for today.

Hence, Bangalore’s population grew from 5.6 million in 2001 to 8.7 million in 2011. Today, it is estimated to have reached 11.5 million. So, the population has grown exponentially, but the infrastructure and roads have not been able to keep up the pace.

Apart from this, even the general road layout is to be blamed for the traffic. Rather than having a grid pattern which promotes the flow of traffic, Bangalore has a star pattern which causes a lot of interceptions and jams. Bangalore used to have grid like roads, but it gradually became more star shaped because of unplanned change and development. Also, the roads themselves are mostly in bad conditions and full of potholes. Potholes are one of the reasons for traffic congestion and road accidents. There is also illegal construction on these roads which narrow them down, causing more jamming.

Furthermore, the public transport like buses carry only about 45% of the city’s traffic and the metro system is still underdeveloped. This means that most people are dependent on their private transport. The city has 6.6 million private vehicles, including one million cars. Every day, another million vehicles enter from outside the city, clogging its already choked streets. Adding to this problem is the fact that one-third of the city roads are taken away by parking and encroachments.

Conclusion

Bengaluru’s traffic is undeniably bad, and measures need to be taken to curb traffic jams and congestion in the city. The traffic has had wide ranging effects on pollution and on the health of people, not to mention it is an immense waste of a person’s time. Even companies in Bengaluru have started pulling out of the city to move to tier 2 and tier 3 cities because the traffic is simply bad for business. It is the statutory and constitutional duty of civic bodies to maintain roads and footpaths. If the administration takes steps to solve the traffic issue in the city, Bengaluru will become a much more popular city and gain a better reputation.

How to learn Typing and typing speed

How to increase typing speed? Tips to improve typing speed - inORGnet

The Most, if not all, careers involve some computer-based work and require strong typing skills. Information technology professionals, for example, must be efficient typists in order to write code for computer and software programs. Accuracy is equally as important as speed, as a simple typo could result in a system-wide error.

Now way day’s technology-driven world, students and young adults become familiar with computers at an early age. Some schools have stopped teaching typing altogether, assuming students already possess the skills necessary to be successful in the modern workplace, according to an article in MIT’s Technology Review.

without proper training and practice, many individuals resort to hunt-and-peck typing, or looking down at the keyboard to select the right keys one-by-one. Mobile technology, such as tablets and smartphones, have also increased reliance on hunt-and-peck strategies.

Preferred typing method is known as touch-type, or typing without looking at the screen. This is much more efficient than hunt-and-peck; the average person types at an average of 40 words per minute, but a person who relies on the touch-type method can exceed 75 words per minute, allowing them to complete their work much more quickly and with minimal errors.

You can prepare to enter the workforce, here are some pointers to improve your own typing skills:

1.) Use the correct starting position

When practicing your typing skills, it’s important to use proper hand placement. To start, keep your fingers positioned over the home row keys (left hand over the A, S, D, and F keys, and the right hand over the J, K, L, and ; keys), with your thumbs hovering over the space bar. From here, you can move your fingers slightly to reach neighboring keys. Your hands should always return this starting position.

These conventions are meant to help you familiarize yourself with the keyboard. As you become more experienced, you can experiment with different variations of this starting position to find the placement that is most comfortable and natural for you.

2.) Don’t look down your hands

Instead of looking down at your hands, focus on your screen. This can be difficult at first, especially if you have not yet mastered the exact placement of the keys. However, looking at the screen will help improve your accuracy because you will be able to catch your typos as they occur. You’ll also begin to memorize the placement of the keys, so you’ll be able to type more quickly as you practice.

3.) Maintain good posture

Sitting in an upright position is going to make it easier to type faster. If you are used to slouching in your chair or working from the couch, try moving to a straight-backed chair or working at your desk.

4.) Find a comfortable position for your hands

The wrong hand placement can make it uncomfortable to type for extended periods of time. The space bar of your keyboard should be centered with your body, so that you are not reading your screen or typing from an angle. As you type, rest your elbows on the table and keep your wrists slightly elevated. You should never bend or angle your wrists dramatically.

5.) Practice!

Nothing is mastered overnight, and in order to really improve your typing accuracy and speed, you need to practice every day. There are many websites that offer free typing skills tests and practice, such as Typing Academy, TypingClub and How To Type. It’s important to take your time with these typing exercises and assessments. Attempting to rush through them will only result in more errors at first. Trust that your speed will improve naturally as you become more familiar with the keyboard.

Improving your typing skills will not only make your student life much easier, it will benefit you in your future career as well. It might take a lot of practice to see improvement, but don’t give up. You’ll be typing like a pro in no time!

“LAST BENCH KA LOAFER” – YJHD

Yeh Jawani Hai Deewani is a light – hearted, entertaining film with a hidden but deep message that leaves you with many questions about life to ponder upon.
Are we living our truth? Are we following our passion? What is the purpose of life? And do we know who we really are and what we really want in life?

Since our childhood, we are made to follow the rules set by the society. Fourteen years of primary and secondary education, three year of college diploma, and then join the rat race to get a perfect job with a good package. After landing to a perfect job, we work hard to earn money, save some for our next generation and finally retire. Sadly, it’s the retirement that most working people look up to so that they can finally enjoy their life. Its a vicious cycle that has continued for generation after generation, only because no one questioned it.
The most important thing that we often miss out, while trying to follow the set societal pattern is to actually LIVE our lives. We are so engrossed in planning for the next that we forget the importance of now and do not even live the now. Young adults work for a secure retirement so that they can enjoy their life. But often, that is the time when most of them regret not following their passion and doing what was best for them. However, they are left with very little time and hence are not able to make amends to their mistake.


In the movie we see Bunny as such a character, who in no way is a perfect ideal boy from the society’s perspective. He is seen a careless, emotionless, flirtatious young boy who denies to follow the rules set by others. He sets his own path for life. He is passionate about travelling, which again is not the most respected profession unlike engineering and medical. They want him to fit to a tie-suit, 9-5 job so that he can earn well and be accepted by the society. However, he had other plans for his life.


Though he was a “last bench ka loafer” who never passed an examination without cheating, he was more knowledgeable compared to other characters. Yes, he had less of bookish knowledge but he could pass any examination in the subject called life without having to copy others.


We live for 60-70 years on an average, yet its very late in life that we truly get to know ourselves. Often people do not even know themselves and follow a fake portrayal of themselves in order to suit the eyes of the society. They try to hide their real self, just to protect themselves from society’s judgement. However, Bunny stood apart from such a description. He knew himself and his expectations from life. Hence, he allows the society to judge him inside out as he was true to himself. However, It took years for Naina to decide what she wanted from life , and how it was so miserable that she couldn’t even afford a weekend break, because of her immense syllabus. It took her years to understand that she can never be a perfect daughter in the eyes of her parents, just by obeying them. And it was high time, she had to stand up for herself and her dreams which may not be well accepted by others. She was such a product of the society that believed that if she followed every rule, studied well, obeying her elders, became a doctor, she would be respected and accepted in the society. However, it was when she met her classmate Aditi, she realised that she had to take things in her own hands in order to better her life.


To a larger extent, Bunny played an important part in inspiring Naina to accept and love herself for who she was. Bunny had seen a lot in life. He lost his mother at a very young age, he never had a good relationship with his step-mother, he had financial issues, he never communicated well to his father and he had dreams that were different from the normal masses. Yet he never gave up on his dreams. He knew he had to earn for himself. Hence, he perused multiple side jobs along with his college so that he could save for the life that he desired, without depending on his family.


Though people see him to be a flirty, spoiled brat. I personally see him as a happy soul who loves to meet people and make new friends throughout the world. On a personal level, I believe it is not wrong to be over-friendly or to flirt with the opposite gender, until it is within the boundaries and consensual.

We live in such a society where various incidents do happen without the consent of the other person and yet those at fault live with the show of a respectable men and are honoured. It is the true gentlemen like Bunny who are termed as Casanova. He is respectable towards women, knows his limits, is helpful even to the unknown and I guess that is what counts to be a true gentleman. There were certain incidents like the time when Naina was not comfortable talking about adult films. He knew his boundaries and respected her choices.

Bunny brings out the best in people which helps them know and love themselves. He knows the importance of travelling and how an experience like such can change a person’s perspective towards life. Even when he was a complete stranger to Naina, he encouraged her and it would not be wrong to say that he was the one who made Naina believe in herself and love herself.


There was one such incident when they had been invited to a camp party. Naina being unknown to the concept of chilling with unknown strangers and making new friend, was hesitant. Often in life, we face such situations where we have doubt ourselves and fear the unknown. It is then, that we need someone to understand us and give the last push in order to overcome it. Bunny indeed was such a push to Naina. Though everyone believed Naina to be a serious, studious bookworm, it was Bunny who could bring out the fun Naina that was always inside her, waiting to be discovered and explored.

4 Renewable Energy Sources

Environment Power Renewable Energy Renewables

Renewable energy is now in the list of popularity for the highest demand in recent year.In one word, you can say renewable energy are the future solution.

What is Renewable Energy?

Renewable energy means it is possible to renew them.In simple word there is no end of this type of energy.

 with the growth of population on the earth. The demand of renewable energy is also increasing day by day.Here I have discussed about some of the renewable energy sources.

Some Renewable Energy Sources :

  1. Solar Energy:
  2. Source:The source of this type of energy is the Sun,the King of our Solar System. Solar Energy is usually produced from sunlight falls on our earth surface.
  3. Production: To produce the Solar Energy, a solar panel is used which convert the sunlight into current for the uses. These solar panel are made of crystalline Silicon or C-Si which are also called as solar grade silicon. Silicon are abundant in amount on earth surface and feasible for produce current from sunlight.
  4. Advantage:
  5. The source of solar energy as we know it is the sun has no end. So, this energy is available anytime.
  6.  28-34 panel of solar plate can generate currents needed for an average house. So, you can personally generate the current you need.
  7.  No CO2 is produced during any process. So, it is eco-friendly. Even the solar panel are able to recycle bind.
  8.  It does not harm environment in any way.
  9. Economically affordable.
  10. Disadvantage: During rain, the power production efficiency is quite low than the sunny day, but still it does not affect so much the efficient is lowered by 5% .
  1. Hydro energy:
  2. Source: The source of hydro energy is water .This energy are produced by water dam, preserver, mountain rivers, water fountains.
  3. Production: To produce this energy, the following speed of water should be very high. The water flow will rotate the turbine which generate the electricity.
  4. Advantage:
  5. Water as a source of hydro energy is in abundant amount.
  6. During generation of hydro energy, there is no chance for the production of greenhouse gas. So, the environment is not affected.
  7. It produce a lot of energy.
  8.  The water is also not pollute during its production.
  9. Disadvantage:
  10. To need a lot of space for construct a damn and preserver. It is quite complex to set the need equipment to produce Hydro energy and need so much money.
  11.  The production process does not harm the environment but the construction can definitely affect the nature.
  1. Wind energy:
  2. Source:Obviously the source of this energy is wind.
  3. Production: It is produced by windmill. A heavy 3 blade rotor is fixed on the top of the tower.The speed of wind flow helps to make the rotor move which produce electricity.The windmill is usually setup on seashore,meadows or in any windy places.
  4. Advantage:
  5. The wind is abundant in amount. So, there is no running out of wind energy.
  6.  No CO2 is produced so no harming effect on the environment.
  7. Wind is not polluted during production.
  8. Disadvantage:

need lots of money equipment and manpower to set up a windmill.

  1. Biomass energy:
  2. Source: It is understandable that Biomass are living plant object.
  3. Production:The produce this energy the plant object are chosen.Electricity produced by burring those plant parts.
  4. Advantage: the non-edible and useless parts of plant are used as biomass energy.
  5. Disadvantages: Low amount of Co2 is produced but it does not affect environment that way.

Photo Hanging Ideas

#1

Fairy lights photo wall

Got some Polaroids of your family or your squad that you want to display? Stringing fairy lights across a wall is an unexpected way to display pictures by clipping them along the lights!

#2

Grid panel gallery wall pictures

When it’s not possible to hang something on your wall, you can still decorate it with this grid panel for your DIY photo wall. 

#3

Photo banners

You’ll need a piece of canvas paper, string, and a stick for each banner.

#4

Tape frames

Spice up your photo wall display with different colorful tapes. Use these tapes to ‘frame’ your photos.

Purushartha

Purushartha is a key concept in Hinduism and Indian Philosophy. The word Purushartha comes from the Sanskrit word “Purushartha”, where ‘Purush’ refers to human beings and ‘Artha’ means purpose, object of desire or meaning. 

Together the word Purushartha translates to ‘purpose of human being’ or ‘object of desire’. There are 4 main Purusharthas or aims of human life that one must attain.

The first Purushartha is Dharma. Dharma means truth, the right way of living or the accepted behaviours one should follow to maintain the order of things in the world. On a larger scale Dharma refers to the cosmic law or rules that created the universe. On an individual scale however, it refers to the ethics on which we should live our lives. Dharma advocates that humans should be obedient to their teachers and elders, follow law and justice and practice good virtues such as Ahimsa in life.

The second Purushartha is Artha. Artha signifies means of life. In simpler terms it refers to wealth and materialistic things. It is believed that if you have the security of material comfort then you can live in the world with much ease. Artha does not reject the materialistic nature of the world but teaches us to accept and be content with the material benefits that we are provided with. Some of the examples that Artha include are career, love knowledge, friendships and good health.

The third Purushartha is Kama which means ‘pleasure’. The most common misconception that people have when talking about Kama is the belief that Kama means only sexual pleasure and this is completely wrong. Kama in reality refers to sensual pleasure. Anything that provides pleasure to our 5 senses is a way to obtain Kama. For e.g. apart from sexual intercourse, humans feel pleasure while listening to music, looking at art or other aesthetic entities. Love is also a part of Kama.

The fourth and last Purushartha is moksha. Moksha is the ultimate Purushartha as it is the most difficult to obtain. Moksha means liberation, to free or let go. In Indian Philosophy it is believed that our souls are eternal and never die. It is believed that souls just inhabit one body after another leading to a cycle of deaths and births. Moksha refers to the freedom from this cycle of birth and rebirth. It is also believed that when one attains Moksha, the soul (atman) is truly able to become one with the Ultimate Reality (Brahman). Moksha is also said to cease Karma. Because Karma is the major factor responsible for birth and rebirths. Therefore when one attains Moksha all his Karma ceases and so does his cycle of death and rebirth. In addition to all this, in Hinduism, Moksha is defined as a state of complete bliss and knowledge.

It’s important to know the types of Purushartha as they are heavily discussed in Indian Philosophies. Each of the Purushartha, if toned down to simpler meanings can be applied to our daily modern life and help us achieve self-improvement. Because if you have a clear mind then you have a clear focus.

Internet- Boon or Bane

Photo by Teona Swift on Pexels.com

INTERNET stands for Interconnected Network that is a network system that connects millions of web servers. . Let us simply know its definition first. Internet is a hug network that connects computers all over the world. It has become the most significant medium for sharing information and communication from anywhere in the world.

Internet got introduced in India in 1986 but it took a decade to make it available for the public. VSNL first launched the internet in India on August 15, 1995. Today it has taken such a place in our life that a person can manage anything but they can’t survive without internet.

Recently, a study reported that the number of IP addresses has crossed the total limit, with the increase in the number of internet users across the world. With this huge development in this field one question also remains whether Internet is a boon or bane? For this we can have different opinions because some people consider it as a boon as they are just seeing the advantages and entertainment they are being provided by the internet while the rest will have some other arguments.

Everything has some pros and cons so as the internet. We can get alot of opportunities through the internet we can carry our business at a global level ,we can entertain ourself and also education can be provided by the internet and many more else . But on the other hand we are aware of various incidents that take place regularly of cyber crimes which is a big threat amd virus can also enter in our system which will also disturb our information and harm our privacy.

Internet is one the biggest tool that is making our life very easy. Just think if in this COVID-19 there will be no internet how will you get yourself updated? And attend your online classes? So its basically important that the reason and the time period for which internet is used must be the priority concern and it must be used with all the necessary precautions to keep it as a problem solver instead of a problem creator.

I sometimes wonder how we spent leisure time before satellite television and Internet came along…and then I realise that I have spent more than half of my life in the ‘dark ages’!
— Arthur C. Clarke

Photo by Katerina Holmes on Pexels.com

What’s Opt ed and how to write one?

As you all guessed it already, yes, it is a section in a newspaper. So, what do you think exactly is the expansion of ‘opt ed’ and the meaning behind it? Before going deep into the answer, let’s know editorial page in a newspaper is a separate page that is fully devoted for public express their opinions through letters to the editor. This is important to know as Opt ed is often placed on the editorial page.

Opt ed column

What is Opt ed?


Opt ed is the abbreviation of the word opposite the editorial page. Opt ed is an article that often has the author expressing an opinion to create a discussion among the readers, this article is not affiliated with the media publisher. It is written by a person who is qualified enough to have an opinion. It is between 700 – 800 words. As it represents the clarity of thinking, it is very important for the person who is writing the opt ed to have a defined clarity on his or her opinion.

How to write one?


There are few suggestions to produce an effective opt ed article.

Ways to attract a reader


Catchy title


The title of the article should be appealing, as you have not got all the time of the reader. The reader should be pulled in to read the article just by looking at the title and be convinced that it’s worth his or her time to continue.


Start your article by addressing the issue


Instead of spending a paragraph to introduce the issue, it is better to get straight to the main point. As a lengthy introduction can tire the reader.


Make it look short


Sticking to the word limit is an important rule to be followed. Article will be more effective if it is short and clear. As lengthy-looking articles are often rejected by readers. In other words, sticking to the word limit decides whether the reader will pick the paper or not.


The opinion should belong to you


You should own the opinion that is being expressed. It is better not to be a ghost writer (a person writing someone else’s opinion). Owning the opinion is very important as the ghost writer may not always agree with your opinion, which will end with the article being not so effective and powerful.


Evidence


The article would be well built if your points or opinion on an issue is addressed with evidences. Placing more evidences on the article can give more clarity to the readers.


Knowledge


You should have significant knowledge on the issue that you are going to write about. Providing information regarding the topic with inaccuracy will land you and the newspaper organization that published on trouble. On the other hand, it will mislead the readers.

Do Opt ed writers get paid?


Before knowing the answer, let us know Opt ed writers are of two types – one that works when the newspaper organization approaches him or her to write an Opt ed article and the other is one of the readers (public) who approach the newspaper organization to get their article published on their newspaper columns.
The first type of Opt ed writers get paid mostly while the second type often gets rewarded with publicity that adds to their market image.

Few Newspaper Organizations in the market

‘Summer vacation’-Before Pandemic VS During Pandemic.

Summer vacations are the best time in a year for every student. It offers every student an opportunity to explore new stuff. It also offers a chance of taking a break from the daily routine and shift to new hobbies such as gardening, painting, singing, and dancing while having fun with friends. All of us spend summer vacation doing what we love the most. Some people like to play at home simple, while others prefer stepping out to explore new things.

How I spent my summer Vacation, before Pandemic?

One reason why we have a long summer holiday is that the weather is just too hot to study or play or do anything comfortably. Many of my school friends run away with their families to the cool comfort of the hills. Those who stay back in the city get up late, hang around with friends, sleep an hour or two in the afternoons, and watch TV or play video games in the evenings. To me this amounts to doing almost nothing. During my last summer holidays, however, I did do something!

Of course, in the first three days of my month-long break it was great to wake up at six in the morning, take a look at my watch, and go back to sleep. I woke up at six-thirty, and that extra half- hour was pure heaven. But from the fourth day onwards, there was something else on my agenda-a three-week table-tennis coaching camp for school students. It was being conducted for three hours in the morning, five days a week, in a local club. The head coach, in his playing days, had represented India. Here was an opportunity I did not want to miss at any cost. After all, I too want to play for my country some day.

Since the camp started at 8 am, I was back to getting up at six. At the camp I learnt some new ways to serve, and some new strokes like the jab. I improved my ability to handle spin. I quickened my reflexes. I also learnt how to quickly find out an opponent’s weaknesses, and attack him there. Returning home and bathing with lots and lots of water was quite a treat. In the afternoons, I studied and slept. In the evenings there was a great family reunion with all of us sitting together to watch TV. When school was on, there just wasn’t enough time for this. Before I knew it, my summer vacation was over, and I was itching to display my new-found table tennis skills in our Indoor Games Hall in school!

How I spent my summer vacation, during Pandemic?

Given the COVID-19 pandemic, summer vacations may look different this year. Thus, there are some additional considerations to assess when taking time off. Here are some tips for lawyers considering vacationing during the summer months.

The New Normal: Consider Travel Restrictions and Self-Quarantines
Before planning any trips out of state, it can be helpful to consider whether your law firm has policies on local and international travel. Many law firms have travel restrictions or other parameters restricting an attorney’s return to an office after travel. If traveling out of state, depending on the destination since some states are considered “hotspots,” you may have to observe self-quarantining requirements before returning to the office.

If a planned vacation is to a hotspot area or an area with increased levels of infection, it can be helpful to consider beforehand whether you have the capability to work from home if you cannot return to the office for 14 days after travel. Many attorneys also are confirming whether their existing plans to visit other states still make sense at this time. For example, some states are requiring people to quarantine upon arrival. Other popular vacation destinations may pose an increased risk to vacationers who were otherwise practicing social distancing and other steps to reduce risks at home. Thus, the vacationing attorney may consider where the original plan can be revised or altered to reduce ongoing risk of getting sick or of being unable to return to the office in a timely way.

Plan Ahead:-
Given that the COVID-19 pandemic has drastically changed how many of us work, it is important to consider the ramifications of the new normal and the impact of the vacationing attorney on others. As such, the vacationing attorney can plan ahead to ensure that everyone is given latitude to adjust their schedules to accommodate potential additional work or issues that may require attention.

health is prior to enjoyment so ‘Stay Home, Stay Safe’.

Estate Planning

In these unprecedented times, one thing we know for sure is that life is very unpredictable. One might think that they have years left to worry about ‘what happens to family when I’m gone?’ but everything could change in just seconds. Hence, it is important to plan before and be ready for any uncertainties.

Estate refers to all kinds of assets one owns. It includes financial assets, tangible personal assets (vehicles, art, collectibles), immovable property and intellectual property.

Estate planning refers to the process of transferring wealth from one generation to another. The most common ways of doing this is through Nomination and Joint ownership. However, both these methods are legally disputable. Let’s look at some effective Estate Planning tools-

Will

Will is a legally accepted document and allows one to make decision to transfer wealth after their demise. However, Will is public and controlled by court. Changing or modifying will becomes difficult with time, in case the owner becomes mentally or physically challenged with age. It can lead to rivalry between the beneficiaries.

Trust

Trust can be used in place of Will. It forms a legal relationship where one party holds property for the other. However, it can effectively help in avoiding probate process (validation of Will) and expenses. Trust can be public or private and is controlled by the family only. However, this implies that the Trustee can misuse assets of Trust.

It can also be used as a firewall or shield to separate assets. It implies that if the owner becomes bankrupt, lender cannot seize assets under the Trust. Moreover, it reduces estate tax on transfer of assets.

It is recommended to have a combination of Will and Trust as they nullify each other’s demerits. Using Trust, one can avoid probate process and expenses and keep things private and out of court. It also allows you to modify the terms at any time and all assets under the Trust are protected. However, one can also use Will to avoid misuse of assets by the Trustee.

Lifetime Gifts

Lifetime gifts refers to the wealth transferred during life to near and dear ones. It is exempted from tax within a limit. For transfer of immovable property, a gift deed has to be made.

Power of Attorney

It is a legal arrangement where one party authorises the other to act on their behalf. This can include two types- Financial and Medical. Financial POA lets your agent make decisions about your money and property. For example, your agent could pay your bills, make bank deposits, collect your retirement benefits, and sell or rent your real estate.

A medical POA (also called a healthcare POA) lets your agent make important healthcare decisions on your behalf. These decisions could be about your treatment options, medication, surgery, end-of-life care, and more. Without a medical POA, your loved ones could be left trying to guess what kind of care you want to receive. There’s also a possibility you’d receive different care than you would’ve chosen for yourself.

MULTIMIDEA IN MARKRETING

Services | Enforcer Web Solutions & Multimedia Marketing

Advertising has become very prevalent in our daily lives , so for a product to stand apart , it is very essential to present it in a dynamic , visually stimulating manner to grab the attention of consumers . The business world is slowly rejecting run of the mill tradition methods (such as placing ads in yellow pages , distributing pamphlets , etc.) and adopting solutions from the electronic era . Only companies with a nerve to radically change their marketing strategies for the new millennium will survive and be able to cater to ever- changing customer’s mindset . Applications of multimedia in the marketing field include the following :

  • Presentations for launching the products of a company . Reaching the target audience with necessary technical services or products requires clear communication stating the benefits and features , outlining its applications and any other product -related details , all presented in a well- designed and interactive manner so that the users can be familiarized faster . Multimedia presentations helps in motivating , informing and captivating audiences via PCs , laptops , plasma screens or kiosks delivered via CD-ROM or the Internet .
  • Multimedia is used to create interactive product catalogues , training tutorials , buyer guides and information directories with adequate search and navigation facilities to guide the user to easily trace the desired information . A buyer guide can list the nearly dealers , a comparison of the top brands , maps of the city and other helpful guest services .
  • E-mail advertising or placing banner ads on the internet is an extremely cost -effective method of launching a product , promoting an event or selling services . Effective use of multimedia in advertising can make potential clients sit up and make notice .
  • Multimedia applications help in building brand loyalty as well as improving sales .Brand loyalty will be improved as the users are provided a custom application which entertains ; informs or assists them .
  • Graphical elements , animations , as well as audio and video can be used to more effectively deliver sales instructional or marketing messages , thereby differentiating a firm from its competitors .

Two must-read books of Paulo Coelho

Book: The Alchemist

Book Plot:

A Sheppard boy who wandered most of the places in Andalusia with his flock of sheep. Once he was sleeping in an abandoned church, he dreamed of going to the pyramid. He already had that dream once before. So in a place Tarifa he accidentally met a gypsy lady and she told that there in Egypt he will find his treasure. The followed story is about the adventure taken by the Sheppard boy to reach his Destiny.

About the Book:

  • Through this book, the author motivates us to listen to our hearts while we pursue our dreams. a philosophical fiction and Paulo Coelho gave him at best.
  • The Sheppard boy’s name is Santiago. But, the author never mentions his name except in the first line of the story. We must learn that trick from Paulo Coelho.
  • Paulo Coelho always concentrates on his story. No puns, no scribbles, no long narrations, no heroic entries, and especially no circumlocution. Just a plot and beautiful words to make it a novel. That’s why he is one of my favorite authors.

Quotes:

It is not what enters men’s evil mouths that’s evil… It is what comes out of their mouth that is.

There is only one thing that makes a dream impossible to achieve: the fear of failure.

There is only one thing that makes a dream impossible to achieve: the fear of failure.

when you want something, all the universe conspires in helping you to achieve it.

Tell your heart that the fear of suffering is worse than the suffering itself

Book: The Archer

Book Plot:

Tetsuya, a man once famous for his prodigious gift with a bow and arrow but retired from public life. The boy who comes searching for him wants him to teach the way of the bow, and the archer illustrates the way of the bow and the tenets of life.

Quotes:

What is a master? I would say that he is not someone who teaches something, but someone who inspires the student to do his best to discover the knowledge he already has in his soul.

The bow is life: the source of all energy. The arrow will leave one day. The target is a long way off. But the bow will stay with you, and you must know how to look after it.

Elegance is not the most comfortable of postures, but it is the best posture if the shot is to be perfect.

Why you must read these books:

  • Paulo Coelho is an inspirational person who never disappoints us through his books, he suffered a lot and searched the way out of his hell through philosophy, religion, and faith.
  • I don’t know why Paulo Coelho’s books come under the genre of fiction? For real, it is a self-motivational book. His words are simple his books are the only books that I read in a single sitting.
  • If you are a person who fears failure, rejection, and humiliation… You must read these books. After reading these books you will do something you love to do or you will at least think about what do you love to do.

WHAT MAKES 18 JULY A SIGNIFICANT DAY ?

18th July marks the birth of an iconic figure who vanquished South Africa’s apartheid system. The great personality who fought for human rights and was an international peacemaker. This person who played a very vital role in shaping the society and conserving the human rights was Nelson Rolihlahla Mandela.

 “It is easy to break down and destroy.
The heroes are those who make peace and build.” 

 – Nelson Mandela

ABOUT NELSON MANDELA

Nelson Rolihlahla Mandela (18 July 1918 – 5 December 2013) was a South African anti-apartheid revolutionary, who served as President of South Africa from 1994 to 1999. The main focus of his government was on knocking down the apartheid regime by fostering racial reconciliation and tackling institutionalized racism. Nelson Mandela is an iconic figure who was an human rights lawyer, a prisoner of conscience and an international peacemaker. He is that great personality who vanquished South Africa’s apartheid system and was the first democratically elected president of free South Africa. Nelson Mandela was born Nelson Rolihlahla Mandela in Transkei, South Africa on 18 July, 1918. His strategy was to bring change through Legal Revolution but not through actual violence. He began his journey towards by following the path of non-violence, later embracing violence, and then adopting a non-violent approach for negotiation and reconciliation.

ABOUT NELSON MANDELA INTERNATIONAL DAY

Nelson Mandela International Day (or Mandela Day) is celebrated in honor of Nelson Mandela, the former South African President, on his birthday, that is on 18 July. This day was declared officially by the United Nations in November 2009 and the first Mandela Day was thus held on 18 July 2010. There are many other groups who celebrated this day before 2010 also, that is from 18 July 2009.

The UN General Assembly (UNGA) declared 18th July as “Nelson Mandela International Day” for paying tribute and for recognizing his contributions for achieving and promoting peace and freedom. Mandela Day reminds us that “Each individual has the potential and power to bring a positive change, transform and ability to make an impact.”

MESSAGE OF MANDELA DAY CAMPAIGN

Nelson Mandela fought for peace and harmony. He fought for bringing social justice for over 67 years. This day urges the people of Mother Earth to fight poverty and promote peace, reconciliation and cultural diversity.

While establishing this international day, UNGA recognized the values and dedication of Nelson Mandela for serving the humanity. He constantly fought for democracy and for promoting cultural peace throughout the world. Some other values for which he fought are:

  1. Conflict Resolution
  2. Race Relations
  3. Promotion and Protection of Human Rights
  4. Reconciliation
  5. Gender Equality
  6. Rights of Children and other vulnerable groups
  7. Fight against Poverty
  8. Promotion of Social Justice

The contribution of Nelson Mandela to the society can never be measured and his works remind us that “Everyone has the ability and the responsibility to change the world for the better!” Mandela Day is one such occasion which urges all to take action and inspire change.

WHY DO WE CELEBRATE NELSON MANDELA DAY ?

Nelson Mandela International Day is celebrated every year to remember the legacy of a man who shaped the present with his fight for 67 years and provided a better world and society for the future generation. Nelson Mandela changed the 20th century and helped shape the 21st century and future of the world. This day exhorts us to renew the values and principles of Nelson Mandela and to take actions for building a better society.

ENTRY STRATEGIES OF AN ENTREPRENUERSHIP

Entrepreneurship can be defined as the recognition of opportunities and the use of creation of resources to implement innovative ideas for new, thoughtfully planed ventures. The essential characteristic of an entrepreneur is identifying the opportunity and elaborating that opportunity into a formal but it is also important to have an entry strategy while setting up a startup. So, today in this article we are going to learn the entry strategies and risk reduction strategies that are applied by every entrepreneur is explained clearly.

ENTREPRENEURIAL STRATEGIES:

Entrepreneurial strategy involves identifying and choosing among a set of distinct choices that define a company as it translates an idea into a meaningful value proposition. So, setting up a strategy clearly describes ” what not to do? ” that is, a strategy act as a back bone for an entrepreneurship. The four strategies that can be explored for an idea are as follows:

FUNDAMENTAL ENTREPRENEURIAL STRATEGIES

1 INTELLECTUAL PROPERTY STRATEGY:

Entrepreneurs who pursue intellectual property strategy for their ideas choose to invest in control over their underlying innovation in order to construct a value chain through collaboration with incumbent firms in industry to create value for the final end consumers.

  • This type of startups focuses on idea generation and development to avoid the cost of down stream, customer facing activities. because cooperation requires alignment with incumbent activities. Simply, the startup which use this strategy probably choose technological investments with existing systems.

2 DISRUPTION STRATEGY:

This type of strategy highlights about decision to compete directly with incumbents emphasizing commercialization of idea and rapid growth of market share rather than control on ideas of development. Disruption entrepreneur aims to redefine established value chain.

  • Therefore, a disruption startup chose the competition orientation against established firms in the industry by choosing to compete through execution. Disruption strategy founders will inevitably face threat of imitative competition from incumbents and new entrants alike because of choosing invest in execution than in getting control over their idea.
  • Even value chain strategy is also similar to the disruption strategy where entrepreneurs choose to invest in execution rather than control but the only difference is that, they create value with the cooperation of industry incumbents.

3 ARCHITECTURAL STRATEGY:

The final strategy in the entrepreneurial strategy framework is architectural strategy. Unlike the other type of strategies , architectural strategy is about architecting an entire new value chain in the market place rather than boosting the performance of an existing value chain.

  • This type of strategy requires entrepreneurs to figure out how to build a new and integrated value chain that delivers value to customers while also building an economic support by maintaining control over their idea as they compete directly against incumbents.
  • Architectural entrepreneurs establish competitive advantage through the traditional strategic approaches. Compared to other strategies, architectural strategy used entrepreneurs must be committed to their vision and plan.

RISK REDUCTION STRATEGIES:

The situation that threatens the capability of the startup or a company to achieve its financial goals is considered as a risk to the business. There may be ma strategies in order to manage and reduce the financial loss to the company. The three type of risk reduction strategies are as follows:

1 NARROW SCOPE STRATEGY: Narrow-scope strategy offers a small product range to a small number of customer groups to satisfy a particular need. The narrow scope can reduce the risk that the firm will face competition with larger firms. A narrow-scope strategy is vulnerable to the risk that market demand does not materialize as expected. Having a narrow-scope strategy is like putting all your eggs in one basket that is, it reduces some competition-related risks but also increases the risks associated with market uncertainties.

2 BROAD SCOPE STRATEGY: Broad scope strategy highlights portfolio approach dealing with uncertainties about attractiveness of different market segments. By offering a range of products the entrepreneur gains knowledge on whole market through a process of trial and error. A broad-scope strategy reduces risks from market uncertainties, but it increases the exposure of competition. When the risk of competition is great and market uncertainties are minimal, a narrow-scope strategy is more effective at reducing risk but when a new firm entered into market with same sort of creation then, a broad-scope strategy reduces the major risk of uncertainties over customer preferences.

3 IMITATION STRATEGY: Imitation strategy copy’s the best practices of other firms in order to minimize the risk of downside loss associated with new entry in to the market. An imitation strategy has the potential of reducing the entrepreneur’s costs associated with R&D and also reduces the customer uncertainty over the firm. Imitation strategy makes the new entry to look legitimate from day one onwards. This imitation strategy is also known as me too strategy.

Kadambini Ganguly

We have seen a lot of women who overcome the hindrances made by society to a woman. One of them was Kadambini Ganguly, who broke the norms of society and became India’s first female doctor. She was born on 18 July 1861, when India was struggling for her freedom. At that time people were not much aware of the importance of female education. She was also one of the first graduates (along with Chandramukhi Basu). She also became one of the first female doctors of the country who were certified to practice western medicine.

She was in Bhagalpur, Bihar, in a Brahmo family, in 1861. Her family was originally hailed from Barisal (in present Bangladesh). Her father’s name was Braj Kishore Basu. He was a headmaster by profession and participated in several social movements aimed at women’s empowerment. He established the Bhagalpur Mahila Samiti with Abhay Charan Mallick in 1863.

She completed her education at the Bangla Mahila Vidyalaya, and after that, she wrote the entrance examination for the University of Calcutta. In 1878, she became the first Indian woman to clear the entrance. And because of her efforts, Bethune College introduced first arts and then Graduation courses in 1883.

She married a Bramo reformer, Dwarkanath Ganguly. Her ambition was to go to the clinical school but at that in Calcutta Medical College females were not permitted to enter. She and her husband volunteered to change this standard. And in a result, she became the first woman to attempt to get admission to Calcutta Medical College in 1884. She graduated in 1886 and was awarded the Graduate of Medical College of Bengal and made history as the first practicing woman physician with a degree in modern science in the whole of South Asia. She worked for a short period of time at Lady Dufferin Women’s Hospital (her salary was 200 rupees per month). Then she decided to travel to London in 1892 for further education. The reason to leave was strong opposition from her colleagues and administrative staff who believe that this is a male-dominated stream and could not accept a woman entering the mainstream. Apart from this she also contributed to several movements in India’s freedom struggle. She became the first woman to be on the platform at a session of the Indian National Congress. She organized the Women’s conference in Calcutta (1908) and spiked many movements during the partition of Bengal. She also served as the President of the Transvaal Indian Association and worked for the rights of female coal miners in the eastern parts of India. She did not leave her profession as a doctor and continued to practice until her death in 1923.

The 19th century was a period of misogynistic practices such as Sati, Child marriage, and many more, she was truly a torchbearer in terms of providing women access to educational institutions. She is still an inspiration to many women in India who thinks that she cannot reach her goal because she is married or financially weak or having children. She achieved her goal despite all the hindrances. Women like her have always been an example in the society who created hr space for women in the fields which remain traditionally a man’s sphere even in the present day.

In the book ‘How India Wrought For Freedom’, Annie Besant depicted Kadambini as a “symbol that India’s freedom would uplift India’s womanhood”.