LIBRARIES: A BOON TO THE SOCIETY

THE HARD COPY OF LIBRARY

According to WIKIPEDIA, “A library is a collection of materials, books or media that are easily accessible for use and not just for display purposes. It is responsible for housing updated information in order to meet the user’s needs on a daily basis. A Library provides physical (hard copies documents) or digital access (soft copies) materials, and may be a physical location or a virtual space, or both. A library’s collection can include printed materials and other physical resources in many formats such as DVDs, CDs and Cassette as well as access to information, music or other content held on bibliographic databases.”

IMPORTANCE OF LIBRARIES TO MAN

Libraries are said to be the storehouse of culture. If a man is to be known by the company he keeps, society is to be known by the number of good libraries it has. Man’s craving for knowledge is eternal. He wants to know more; he wants to enjoy more. But he cannot always move about for various reasons. He goes to a library and reads books of his choice. Libraries preserve books of various types, old and new. There are also periodicals and daily papers to meet the demands of the people. In all ages, libraries have been considered to be the best medium of public instructions.

The doors of library are exposed to everyone for rewarding the requirement for information. They are run by the government, schools, colleges, and universities. The society members of the neighbouring locality can visit these libraries to boost their information and complete their research.

TYPES OF LIBRARIES

There are different types of libraries, such as public libraries, circulating libraries, private or personal libraries. Of these, public libraries are most important. These are financed either by Government or by public institutions. All readers are allowed to read here. These libraries have two sections-lending and reference. Books are lent out to those who deposit money. Others are allowed to sit a id read books during the period, these are kept open. As libraries spread education, the Government of India have taken up a scheme to establish rural libraries for the benefit of rural people. They sanction annual grants to these libraries in cash or kind. In these libraries, books are stocked to suit the half-literate people of villages.

A FRIEND IN NEED

Government-managed libraries are well equipped and well manned. Only technical men are employed here to help the readers. Quite a large number of scholars, students and members of the public daily attend such libraries for reading and making notes. There are public libraries organised by public institutions. These libraries cater to the needs of a large number of people living in particular localities. Students of schools and colleges also utilise these libraries and derive benefit from them. But these libraries are in bad shape. Government grants to these libraries are not adequate. Public-spirited men now-a-days, are rare. Development of libraries is an important task of a welfare Government. Common people and students get opportunities to read in these libraries. In our country where the percentage of illiteracy is high, these libraries help in expanding the facilities for reading. Public libraries and rural libraries do a lot of good to the localities where they are established. Now the Government has established primary unit libraries, town libraries etc. The Government gives regular grants for the purchase of books and equipment. But still the grants are not adequate. However, they help the public libraries to satisfy the needs and aspirations of the local people.

CONCLUSIONS

So, if we can see deeply a library Builds and helps to connect Community, it Provide Access to the full range of information resources needed to live, learn, govern, and work. It Promote Literacy to both children and adults. It Protect Your Rights to read and offers freedom of information gathering and sharing. People becomes innovative and smart in the company of library, which enhances creation and collaboration.

Introduction about different Schools, Colleges, Universities

Every student wants to join a dream college or university.

After schooling, we desire to join a top college or university for the security of our feature

Is a college the same thing as a university? What does “liberal arts” mean? Why are some colleges called public and others private? Here are the basics of the types of colleges.

Let me know about NIT AGARTALA

Institute is committed to developing highly competent young Engineers, Scientists, and Management Professionals to cater to the ever-increasing techno-managerial needs of national and international standards fulfilling professional ethics and societal commitment.

MISSIONS

• To produce techno-managerial human resources in line with global needs, offering a state-of-the-art facility, research, and engineering and allied disciplines.

• To enhance the effectiveness of technical education with innovative systems and devising a mechanism to facilitate the application of research findings to solve real problems of industries/academics.

• To nurture and sustain an academic ambience conducive to the development of intellectually capable and committed professionals so that effective growth is obtained for the region’s economic development and the nation as a whole.

• To establish as the corridor of higher education for the South East Asian countries.

EDUCATION SYSTEM

Presently the Institute offers eight UG courses and PG courses in several fields along with Post Doctoral Fellowships. This Institute is autonomous under NIT being act passed by the parliament.

The Institute recently introduced a new curriculum in IITs where more elective subjects are being offered to make the system flexible. Previously, the Institute used to follow the mark based system of evaluation, but have been switching over to a credit-based system to keep track of the global evaluation methods. Industrial training, Undertaking projects are parts of the education system and students are also encouraged to take various activities for social development through NSS and NCC.

Initiatives

The Institute recently has been converted from State Engineering College to National Institute of Technology. The total seats have been increased from 250 to 420 for the academic session 2007-2008. Recently three Under Graduate courses has been introduced in Electrical & Electronics Engineering, Transportation Engineering and Production Engineering. The Civil Engineering Department will start a PG programme in Structural Engineering to fulfil the requirement of the State. The nonresidential campus is to be made residential with the reopening of two boys hostels and one girl’s hostel for the students admitted for the session 2007-2008. A master plan is under preparation for 335 acres of land where a new campus will be built with modern facilities for the overall requirement of the Institute. The Institute is getting a 33 VK dedicated power supply through Tripura State Electricity Corporation Limited for uninterrupted power supply in the campus. The R. D. Department of Govt. of Tripura took total renovation work of the existing buildings after conversion to NIT. The Institute has also obtained a grant of 12 crore rupees from DoNER for the development of infrastructures like the extension of the Library Building, an extension of the Academic Building, the Centralized Computer Centre, a new water treatment plant and boys and girls common room. The campus is now totally connected through Wi-Fi with WiMAX wireless backbone and all e-journal facilities are available in the digital library of NIT Agartala.

Derinkuyu-The Underground city

We know the term “city “that is on the ground,but there is another term when associated with the term city gives of a thrilling vibes and piques the curiosity of people and the term is “UNDERGROUND”

“Underground city” it is a city which is literally as the name says underneath the ground.
So today we are going to discuss about a city called “Derinkuyu”.

From viator.com

It is an ancient multi-level underground city in Turkey.

It is the deepest excavated underground city in Cappadocia and a stunning wonder.

The city is said extends to a depth of 200 feet and could have sheltered as many as 20,000 people together.

Derinkuyu city is famous for its capacity to hold thousands of families that is one of the highest among many underground cities that were found.

It’s said that this city dwelling not only could hold thousands of people, but also contained everything an entire population would need to survive any crises.

There are numerous subterranean dwellings and secret tunnel passages that were used as shelters.

From:Getyourguide

The underground city at Derinkuyu could be closed from the inside with large stone doors enhancing the security measures up a notch and each floor could be closed off separately.



It had aminities such as wine and oil presses, stables, cellars, storage rooms, refectories, and chapels.

On the second floor is a spacious room with a barrel-vaulted ceilings ,and rooms were used as a religious school and for study purposes.


There is a series of vertical staircases between the 3rd and 4 th floor leading to the church located at lowest level.

From:Shutterstock


There is a large 55-metre ventilation shaft a which seemed to provide water to both the villagers above and, if the outside world was not accessible, to those in hiding.

What fascinates me is how did they build this city without having any access to the technology and designed it beautifully and they took all kinds off possibilities into account making a city which is anytime ready to face any kind of problem.

It is said to be one of the top most tourist destinations in Turkey. You can also visit this by booking tickets in a trusted website.

Thankyou^^.

RTI ACT- Every Citizen’s right!

Right to Information (RTI) is an act of the Parliament of India which sets out the rules and procedures regarding citizens’ right to information. This particular act was passed as an independent act by the Indian Parliament in the year 2005.

The RTI act has been useful in getting to know our personal grievances, making our politicians and elected representatives accountable.

The RTI act empowers common public in India by indirectly involving them in decision making and in other important public affairs. Every citizen in India through this act got the privilege of right to be informed.

RTI ACT: Controversial, yet beneficial.

Very recently, an RTI application was filed by a group of individuals seeking to know about source of a particular line in NCERT History textbook of grade 7th which said “Temples were rebuilt after they were destroyed by the Mughals”. The individuals wanted to know about the source of information regarding the text to which the response was “Source of information is unknown”.

In such a case, one may argue that RTI act doesn’t mandate an authorised body to respond “according to the query” (meaning, they just have to respond, it does not matter what the response is) that is, an authorised body doesn’t necessarily have to respond, they can just pass the query off by saying “no source of information available.”

But at the same time, RTI ACT as mentioned earlier is a powerful tool for citizens through which commoners in the country can keep an eye on the government and its activities. For example, in 2016, when Demonetisation was announced by the Government of India, Mr. Venkatesh Nayak filed an RTI application which revealed that RBI did not agree with Government of India’s justification that the decision would curb corruption in India.

Another example could be the Commonwealth Games Scam, in which an RTI application was filed by a non-profit organisation which revealed that Delhi Government had diverted Rs. 744 crores from funds which were kept only for Dalits to Commonwealth Games.

A very successful case was also found in Bangalore where a bundle of corruptions and dereliction of duties in allowing encroachment of government land of 12,000 square feet without the permission from the respective authorities by New Cambridge School Trust. The Assistant Executive Engineer who was supposed to actions against the encroachment of land which was worth Rs. 6 crores was found protecting the illegal encroachment of land. These irregularities came out when an RTI application was filed before the Executive Engineer Division in Bangalore.

Denouement:

RTI act from the beginning has been into controversies for being chaotic and problematic in many cases. But in my view, these instances of chaos are again because of the same loopholes we have in our democratic system and legal system we strive to fight against via the help of RTI act. Nonetheless, the act has enabled the citizens to become more aware and hold the government accountable when required. This is evident from the fact that India ranked 4th best in the world for RTI laws. The recent amendment of act in 2019 is however criticised as many feel, it would give Central Government more power.

Universal destruction

How could it be possible that when the time gets worse we often ignore the vulnerable?

Nikhil Meshram

We are living in the world , where no one can intrude . A life , where you can’t touch the one you want . A life, where one has to stay away from his own . A life , where no one can go in one’s home . Yes , it’s a life we are living ‘ A life of a LOG’ .

Coronavirus , I believe it’s not a new word in your dictionary . This eleven letter word creating a massive destruction all over the world . I know you are well aware but the real question is , are you following the protocols properly?

Firstly let’s get some knowledge about coronavirus.

The origin .

The recent outbreak began in Wuhan, a city in the Hubei province of China. Reports of the first COVID-19 cases started in December 2019.

Coronaviruses are common in certain species of animals, such as cattle and camels. Although the transmission of coronaviruses from animals to humans is rareTrusted Source, this new strain likely came from bats, though one study suggests pangolins may be the origin.

However, it remains unclear exactly how the virus first spread to humans.

Some reports trace the earliest cases back to a seafood and animal market in Wuhan. It may have been from here that SARS-CoV-2 started to spread to humans.

Coronaviruses are a group of viruses that can cause disease in both animals and humans. The severe acute respiratory syndrome (SARS) virus strain known as SARS-CoV is an example of a coronavirus. SARS spread rapidly in 2002–2003.

The new strain of coronavirus is called severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The virus causes coronavirus disease 19 (COVID-19).


Around 80%Trusted Source of people with COVID-19 recover without specialist treatment. These people may experience mild, flu-like symptoms. However, 1 in 6 peopleTrusted Source may experience severe symptoms, such as trouble breathing.

The new coronavirus has spread rapidly in many parts of the world. On March 11, 2020, the World Health Organization (WHO)Trusted Source declared COVID-19 a pandemic. A pandemic occurs when a disease that people are not immune to spreads across large regions.

It’s okay take a deep breath . Yes, it’s a lot to take in but we all know how china played with the whole world .

The protocols.

  • Wear masks ,
  • Wash hands ,
  • Use sanitizers ,
  • Social distancing , etc,.

Is it important to follow protocols ?

You say NO , I say ‘if you want to die you can easily ignore the protocols ’ . Well I don’t want to die , I have my whole 20s , 30s and so on…… .

According to the survey, people have been moving around freely, meeting different social groups and attending gatherings, going to malls and markets. This indicates that a pandemic fatigue has set in after after a year of restrictions on movement, social distancing and strict mask wearing norms.

Well , if you are saying this is what following protocols is than I am happy to stay home rather than chilling around like a monkey . Like really , a monkey also has a common sense that when to do chilling and when to fight for himself . What we are doing is putting masks in our pocket to showcase the world that I have one . Haha it’s kinda funny .

We long to return to normal, but **normal led to this**. To avert the future pandemics we know are coming, we MUST grapple with all the ways normal failed us. We have to build something better. I hope this piece, in showing what went wrong, helps.

Link :

Energy-harvesting design aims to turn high-frequency electromagnetic waves into usable power

Device for harnessing terahertz radiation might help power some portable electronics.

Terahertz waves are pervasive in our daily lives, and if harnessed, their concentrated power could potentially serve as an alternate energy source. Imagine, for instance, a cellphone add-on that passively soaks up ambient T-rays and uses their energy to charge your phone.

Terahertz waves are electromagnetic radiation with a frequency somewhere between microwaves and infrared light. Also known as “T-rays,” they are produced by almost anything that registers a temperature, including our own bodies and the inanimate objects around us.

Terahertz waves are pervasive in our daily lives, and if harnessed, their concentrated power could potentially serve as an alternate energy source. However, to date there has been no practical way to capture and convert them into any usable form.

Now physicists at MIT have come up with a blueprint for a device they believe would be able to convert terahertz waves into a direct current, a form of electricity that powers many household electronics.

Their design takes advantage of the quantum mechanical, or atomic behavior of the carbon material graphene. They found that by combining graphene with another material, in this case, boron nitride, the electrons in graphene should skew their motion toward a common direction. Any incoming terahertz waves should “shuttle” graphene’s electrons, like so many tiny air traffic controllers, to flow through the material in a single direction, as a direct current.

The researchers have published their results today in the journal Science Advances, and are working with experimentalists to turn their design into a physical device.

“We are surrounded by electromagnetic waves,” says lead author Hiroki Isobe, a postdoc in MIT’s Materials Research Laboratory. “If we can convert that energy into an energy source we can use for daily life, that would help to address the energy challenges we are facing right now.”

Isobe’s co-authors are Liang Fu, the Lawrence C. and Sarah W. Biedenharn Career Development Associate Professor of Physics at MIT; and Su-yang Xu, a former MIT postdoc who is now an assistant professor chemistry at Harvard University.

Breaking graphene’s symmetry

Over the last decade, scientists have looked for ways to harvest and convert ambient energy into usable electrical energy. They have done so mainly through rectifiers, devices that are designed to convert electromagnetic waves from their oscillating (alternating) current to direct current.

Most rectifiers are designed to convert low-frequency waves such as radio waves, using an electrical circuit with diodes to generate an electric field that can steer radio waves through the device as a DC current. These rectifiers only work up to a certain frequency, and have not been able to accommodate the terahertz range.

A few experimental technologies that have been able to convert terahertz waves into DC current do so only at ultracold temperatures — setups that would be difficult to implement in practical applications.

Instead of turning electromagnetic waves into a DC current by applying an external electric field in a device, Isobe wondered whether, at a quantum mechanical level, a material’s own electrons could be induced to flow in one direction, in order to steer incoming terahertz waves into a DC current.

Such a material would have to be very clean, or free of impurities, in order for the electrons in the material to flow through without scattering off irregularities in the material. Graphene, he found, was the ideal starting material.

To direct graphene’s electrons to flow in one direction, he would have to break the material’s inherent symmetry, or what physicists call “inversion.” Normally, graphene’s electrons feel an equal force between them, meaning that any incoming energy would scatter the electrons in all directions, symmetrically. Isobe looked for ways to break graphene’s inversion and induce an asymmetric flow of electrons in response to incoming energy.

Looking through the literature, he found that others had experimented with graphene by placing it atop a layer of boron nitride, a similar honeycomb lattice made of two types of atoms — boron and nitrogen. They found that in this arrangement, the forces between graphene’s electrons were knocked out of balance: Electrons closer to boron felt a certain force while electrons closer to nitrogen experienced a different pull. The overall effect was what physicists call “skew scattering,” in which clouds of electrons skew their motion in one direction.

Isobe developed a systematic theoretical study of all the ways electrons in graphene might scatter in combination with an underlying substrate such as boron nitride, and how this electron scattering would affect any incoming electromagnetic waves, particularly in the terahertz frequency range.

He found that electrons were driven by incoming terahertz waves to skew in one direction, and this skew motion generates a DC current, if graphene were relatively pure. If too many impurities did exist in graphene, they would act as obstacles in the path of electron clouds, causing these clouds to scatter in all directions, rather than moving as one.

“With many impurities, this skewed motion just ends up oscillating, and any incoming terahertz energy is lost through this oscillation,” Isobe explains. “So we want a clean sample to effectively get a skewed motion.”

One direction

They also found that the stronger the incoming terahertz energy, the more of that energy a device can convert to DC current. This means that any device that converts T-rays should also include a way to concentrate those waves before they enter the device.

With all this in mind, the researchers drew up a blueprint for a terahertz rectifier that consists of a small square of graphene that sits atop a layer of boron nitride and is sandwiched within an antenna that would collect and concentrate ambient terahertz radiation, boosting its signal enough to convert it into a DC current.

“This would work very much like a solar cell, except for a different frequency range, to passively collect and convert ambient energy,” Fu says.

The team has filed a patent for the new “high-frequency rectification” design, and the researchers are working with experimental physicists at MIT to develop a physical device based on their design, which should be able to work at room temperature, versus the ultracold temperatures required for previous terahertz rectifiers and detectors.

“If a device works at room temperature, we can use it for many portable applications,” Isobe says.

He envisions that, in the near future, terahertz rectifiers may be used, for instance, to wirelessly power implants in a patient’s body, without requiring surgery to change an implant’s batteries.

“We are taking a quantum material with some asymmetry at the atomic scale, that can now  be utilized, which opens up a lot of possibilities,” Fu says.

This research was funded in part by the U.S. Army Research Laboratory and the U.S. Army Research Office through the Institute for Soldier Nanotechnologies (ISN).

Fast-moving consumer goods (FMCG).

\KEY TAKEAWAYS

  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.

HOW DOES FMCG RUN?

FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.

CLASSIFICATIONS OF FMCG.

1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.

STRUGGLES FOR FMCG COMPANIES.

FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.

TOP 5 FMCG COMPANIES IN INDIA.

1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.

HOW CAN SOMEONE JOIN THE FMCG SECTOR?

FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.

WHAT ARE THE MAJOR SKILLS FOR A CAREER IN FMCG SALES?

People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 

FMCGs AND E-COMMERCE.

Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 

FMCG PRODUCTS.

  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.

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Cabinet Reshuffle

With number of changes taking place in the country in recent times, one of a major change is taken place in the union cabinet. The Modi government had introduced new members in the council giving rise to a whole new cabinet of ministers for different departments on July,7th 2021. The total members counted as 43 among which 36 are new faces and 12 had been dropped out from the cabinet which includes, Health Minister Harsh Vardhan, IT and Law Minister Ravi Shankar Prasad and I&B Minister Prakash Javadekar, and brought Sarbananda Sonowal, Narayan Rane, Jyotiraditya Scindia and others. Many prime ministers all over the world have been known to have sacrificed this or that ministerial pawn in order to cover up their own leadership failure. Harsh Vardhan’s departure is as close an admission of governmental floundering as prime ministerial hubris would allow.

The new department of cooperation is granted to our home minister Amit Shah. New list is as follows-

Rajnath Singh: Defence Minister, Nitin Gadkari: Road Transport and Highways Minister, Nirmala Sitharaman: Finance Minister, Corporate Affairs Minister, Narendra Singh Tomar: Agriculture and Farmers’ Welfare Minister, S Jaishankar: External Affairs Minister, Arjun Munda: Tribal Affairs Minister, Smriti Irani: Women and Child Welfare Minister, Piyush Goyal: Commerce & Industry Minister, Consumer Affairs Minister, Food & Public Distribution Minister, Textiles Minister, Dharmendra Pradhan: Education Minister, Skill Development and Entrepreneurship Minister, Pralhad Joshi: Parliamentary Affairs Minister, Coal Minister, Mines Minister, Narayan Rane: Micro, Small and Medium Enterprises Minister, Sarbananda Sonowal: Ports, Shipping and Waterways Minister, AYUSH Minister, Mukhtar Abbas Naqvi: Minority Affairs Minister, Dr Virendra Kumar: Social Justice and Empowerment Minister, Giriraj Singh: Rural Development Minister, Panchayati Raj Minister, Jyotiraditya Scindia: Civil Aviation Minister, Ramchandra Prasad Singh: Steel Minister, Ashwini Vaishnaw: Railways Minister, Communication Minister, Electronics & IT Minister, Pashu Pati Kumar Paras: Food Processing Industries Minister, Gajendra Singh Shekhawat: Jal Shakti Minister, Kiren Rijiju: Law & Justice Minister, Raj Kumar Singh: Power Minister, New & Renewable Energy Minister, Hardeep Singh Puri: Petroleum & Natural Gas Minister, Housing & Urban Affairs Minister, Mansukh Mandaviya: Health and Family Welfare Minister, Chemicals & Fertilisers Minister, Bhupender Yadav: Environment, Forest & Climate Change Minister, Labour & Employment Minister, Mahendra Nath Pandey: Heavy Industries Minister, Parshottam Rupala: Fisheries, Animal Husbandry and Dairying Minister, G Kishan Reddy: Culture Minister, Tourism Minister, Minister for Development of Northeast, Anurag Thakur: Information & Broadcasting Minister, Sports & Youth Affairs Minister. Other 28 will hold the charge as Ministers of State.

This new cabinet marked a starting of new journey not only in terms of development but also along with growth with social equality as the members itself are chosen from different social backgrounds including, 12 ministers from Scheduled Caste communities from states such as Tamil Nadu, Rajasthan, Karnataka, Uttar Pradesh, Madhya Pradesh, West Bengal. Two of them are likely to be Cabinet ministers. From the Scheduled Tribe communities, eight representatives from Arunachal Pradesh, Jharkhand, Chhattisgarh, Odisha, Assam, and Madhya Pradesh are inducted. Three of these are Cabinet ministers. Also, 19 members from Other Backward Class (OBC) communities. 11 women members had aslo been accomodated giving rise to women empowerment.

According to people aware of the details, the selection of ministers has also been done with the intent of bringing on-board people with administrative experience as the government has faced criticism including over the state of the economy, job crisis, rising prices, and the response to the second Covid-19 wave.

AWARENESS OF PTSD

                         POST-TRAUMATIC STRESS DISORDER (PTSD)

This kind of disorder arises when we are ­­­­­­­affected by situations that cannot be accepted so easily associated or experienced or witnessing of events in life. Those unforgettable moments always haunt us as nightmares and memories making us to regret for a lifelong period.

It is not an easy task to make them vanish from our life but feeling to overcome from it is a worse kind struggle between heart and soul.

It reflects that one-fourth of the people gets affected by this kind of deep emotion and as life goes by sacrifice those hinderances and move on. The more affected gender falls on mostly women as they are more emotional and trust worthy then men.

“IT’S NOT THE PERSON REFUSING TO LET GO OF THE PAST, BUT THE PAST REFUSING TO GO OF THE PERSON”

It is clear that people at several ages have experienced this disorder being in a state to console themselves, to come out of it and to forget the certain thing happened.

This disorder is affected if the affected one unable to move out of that trauma. About 10 percent have experienced this kind of situation out of 100. But the worse part is the trauma became advanced for 2 percent which they were out of control without treatment.

 There are different levels for this disorder where each level will affect our mental ability badly and make us weaker. The stages of this effect will last till six months until for life period of one person.

Reducing the pressure and engaging on with multiple tasks at the same time makes us concentrate on the work to relieve us for some time. “Unexpected things happen but humans are a part of it to accept the fact of life”.

“Thing can’t be undone unless or until you come out of it”.

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TOP 10 HOSTING SERVICES TO IMPORVE YOUR BUSINESS

                                                      TOP 10 HOSTING SERVICES

Organizing or hosting up of services can be done in any sector that includes applications, Information Technology either its components or its functions done manually by providing access to external service suppliers or typically through online. The services offered by host are wide range that includes spectrum of offering, web-hosting, offline site backups, virtual desktops associated by cloud services. For cloud services we can mainly prefer apple brand smartphones as a premium customer as it has a delighted service separately for them in a hasty manner. The hosting services are of three different types for IT Operating Models: Owned, Hosted and Public cloud.

OWNED:

  1. Fully Owned: The organization has their own platform for operating and managing services of IT hardware.
  2. Partially owned: The organization has its hardware whereas data is operated by a third party working as a collocation service.
  3. Outsourced: The association can own or may pay rent in owned manner, hardware or data center but only third-party has the power to control it.

HOSTED: In a third-party control hardware and data center are handled as they install and operate the as application as necessary.

PUBLIC CLOUD:

  1.  Infrastructure as a Service: Provides control of certain resources so the organization can install the operating system and other parts of software.
  2. Platform as a Service: Allows you to access the platform alone that has an advanced package to install and run applications.
  3. Software as a Service: Only allows you to enter a hosted software environment that is controlled fully by the provider completely except the modification in the users like changing, joining or deleting.

So, while looking deeper into it we can find the sub-categories of this hosted services briefly as this may clarify our thoughts about it.

With these details we come to know the meaning of hosting various kinds of services according to the expectations of users or the organization with respect to the operating models and the shared resources of hardware and data center.

Let me discuss about the topmost leading companies for conducting events quickly as per the various needs for the people requested by them.

  1. Bluehost        

A well experienced organization of this industry for the past sixteen years that is one among the fastest service provider until the previous years. It is also to be accepted as the famous brand recognized around the globe. Most probably users will end in this web hosting supplier if they want to fulfill their requirements under one place. Their dedication to keep up their quality and the support from their side contributes them to be the best website for service until now. To expand our sales rate and to attract others this is the best platform for hosting that I can recommend mostly. 

They also provide a domain for each customer with access to their web hosting service. This tool for hosting events is the desired one for most domain users and site administrators as they also offer exclusive services that is at a minimum cost. People most find helpful for them as they fix issues and clarify doubts to customers 24/7 through online or in offline methods. Highly supported by WordPress as they also allow you to create a free domain with a name for nearly 12 months. So eventually it becomes the fabulous hosting partner for people in 2020.

  • Hostinger      

A user free website service provider that teaches their developers to use different platforms like PHP, FTP, cPanel including MySQL without any investment or payment for this act also allowing them to code to understand and explore the broad range of things inside it. They provide guidance for users in creating and working on WordPress pages to develop knowledge and facts unknown about it by using these hosting pages and with the help of PHP that they provide us to learn. This is a kind of multitasking where we learn and use the skill to gain more info about it as we can start working separately on those fields after we get to know about the complete codes of each field like mentioned above.

Their features consist of tools that are very compatible and convenient while using them. They are trust-worthy, genuine service providers in which their servers are unshakable and non-breach able ones as they are highly secured. They have their datacenters in top most countries in which Asia is also one among them. A unique feature of their organization is they do allow consumers to use Over-the-board SSL without any subscriptions or payments as their services are totally free of cost that adds up to be the better service provider satisfying all clients obviously.

  • HostGator         

This falls under the third place for providing the web services for others with equal distribution of enterprises in different levels as their powerful tool provides solutions for all their needs and issues at one stop for web hosting. With the least percent of no assurance, they offer a plenty of features from domains until servers at a very low rate of price. As, WordPress considers this supplier as their fastest web hosting this site also becomes efficient for users.

They give access to an outstanding contract for cooperative storage which is associated by WordPress hosting, VPS hosting and cloud hosting. They have an enormous helpline team that is enclosed by experts helpful in providing fast resolutions for our concerns at the earliest. As you can know the fact that an organization with a high uptime.

  • Dreamhost         

This is something different form other three web hosting services as it concentrates mainly on word press associated by the tool that manages approximately 1 million other web links. They do give assurance of 100% for uptime and a return of cash guarantee for 97 days. To be noted as the one among the fastest web hosting service provider. An additional feature exist only in this company is their free SSL and WordPress firewall for advanced security are already installed on all sites. My opinion to maximize the revenues of each individual is to use this hosting service. Associated with safety characteristics with an intensity of strong level with an enormous resource to manage the domain. Offers are given only for cloud hosting and returns are also made for offers. With added advantage of transferring files monthly unrestricted.

  • SiteGround          

An organization that was founded in 2004 contributes to the web hosting service provider as they contain two million domains and one among the top three hosting companies in WordPress. They provide a transparent way to host web services. Known as the best one among all in this industry so far with features of Daily backups and CDN’s integrated. Also, supports users in all possible ways for launching each individual’s site. Advanced features can be hired at the lowest price associated with an astonishing security solution for all.

  • A2 Hosting            

The seventh fastest hosting service in the present years that has an exact feature related to Bluehost services. A unique advantage that is found only in this service is easy to migrate places with their site almost free of cost with an assistance of 365 days for masters. Can use multiple mail accounts to link their domain in this server with optimized repositories for WordPress.

  • GreenGeeks             

A succeeding company for 10 long years with overwhelming experience providing a friendly environment of Web host service all over the countries. Delivers a fast and reliable hosting service with the cost of nearly 3 dollars every month with 99.48 % speed of uptime and consistent speed of 445 m/s. Concluded as the fastest hosting service with backups of site and domain. Provided with the hosting of the reseller combined with a stable time of response. In fact, a scalable host company.

  • WP Engine       

Included with daily backups so your earnings will multiple, trustworthy customer care service with outmost care at a high range of a plan with custom businesses. Their plan ranges from 30 dollars a month discussing the feature has a quick response with enormous service to consumers. Identifies the issues involved in reality and choice for Amazon and Google Cloud Platform for the cloud-based service provider.

  • Inmotion Hosting         

A recognized web host company that is a certified of CNET for the past fifteen years. They organize sharing, contributing, selling, hosting and integrating exclusively for WordPress with various objects in the online markets that can be utilized. Has an outstanding work performance and assures satisfaction as a guarantee of 100% with a return of ninety days. Available for hosting softaculous a rare platform.

  1. Kinsta         

A hosting service organized by WordPress with their events that ranks on web hosts. Their schemes are unrestricted migrations from various servers with an automatic of daily backups also available in for manual backup with all day assistance and a blank cache as a feature also has a place in top fastest hosting web companies built by the Google with its own clod platform with an unlimited range of speed with spontaneous backups. The best host service acknowledged by certain websites also in security with free migrations.

CONCLUSION

There are certain important factors before opting in for one. First of all, need to check the accessibility range followed by efficiency and usability of our web links. As each service can affect your domain performance so it is a vital factor to go through all the factors. Needs to check the tools a server provides from a host company as a friendly organization will allow access to lots of features. Also, should consider websites that a credible score of companies before providing them access to their services. So, before you select choose wisely by conducting a comparative analysis of multiple choices before finalizing.  So you won’t land up in a mess or trouble with these online portals.

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All you need to know about UGC( University grant commission)

Introduction

Since ancient times to the modern world, the Higher Education System has always been remarkable in our country, India. From ancient Bharat to modern India, higher education has always occupied a place of prominence in Indian history. In ancient times, Nalanda, Taxila and Vikramsila universities were renowned seats of higher learning, attracting students not only from all over the country but from far off countries like Korea, China, Burma, Sri Lanka, Tibet and Nepal. Today, India manages one of the largest higher education systems in the world.

UGC

The University Grants Commission of India (UGC India) is a statutory body set up by the Government of India in accordance to the UGC Act 1956 under the Ministry of Education, and is charged with coordination, determination and maintenance of standards of higher education. It provides recognition to universities in India, and disbursements of funds to such recognized universities and colleges. The headquarters are in New Delhi, and it has six regional centers in Pune, Bhopal, Kolkata, Hyderabad, Guwahati and Bangalore. A proposal to replace it with another new regulatory body called HECI is under consideration by the Government of India. The UGC provides doctoral scholarships to all those who clear JRF in the National Eligibility Test. On an average, each year more than a $100 million is spent on doctoral and post-doctoral fellowships by the commission.

Basic information

Established
28 December 1953 First
executiveshanti Swaroop bhatnagar
Headquarternew Delhi
ChairmanDp Singh
Departmentdepartment of higher education, ministry of education
Sectorhigher education

History

  • The present system of higher education dates back to Mountstuart Elphinstone`s minutes of 1823, which stressed on the need for establishing schools for teaching English and the European sciences. Later, Lord Macaulay, in his minutes of 1835, advocated “efforts to make natives of the country thoroughly good English scholars”. Sir Charles Wood`s Dispatch of 1854, famously known as the ` Magna Carta of English Education in India`, recommended creating a properly articulated scheme of education from the primary school to the university. It sought to encourage indigenous education and planned the formulation of a coherent policy of education. Subsequently, the universities of Calcutta, Bombay (now Mumbai) and Madras were set up in 1857, followed by the university of Allahabad in 1887. The Inter-University Board (later known as the Association of Indian Universities) was established in 1925 to promote university activities, by sharing information and cooperation in the field of education, culture, sports and allied areas.
  • The first attempt to formulate a national system of education in India came In 1944, with the Report of the Central Advisory Board of Education on Post War Educational Development in India, also known as the Sergeant Report. It recommended the formation of a University Grants Committee, which was formed in 1945 to oversee the work of the three Central Universities of Aligarh, Banaras and Delhi. In 1947, the Committee was entrusted with the responsibility of dealing with all the then existing Universities.
  • Soon after Independence, the University Education Commission was set up in 1948 under the Chairmanship of Dr. S Radhakrishnan “to report on Indian university education and suggest improvements and extensions that might be desirable to suit the present and future needs and aspirations of the country”. It recommended that the University Grant Committee be reconstituted on the general model of the University Grants Commission of the United Kingdom with a full-time Chairman and other members to be appointed from amongst educationists of repute. In 1952, the Union Government decided that all cases pertaining to the allocation of grants-in-aid from public funds to the Central Universities and other Universities and Institutions of higher learning might be referred to the University Grants Commission. Consequently, the University Grants Commission (UGC) was formally inaugurated by late Shri Maulana Abul Kalam Azad, the then Minister of Education, Natural Resources and Scientific Research on 28 December 1953.
  • The UGC, however, was formally established only in November 1956 as a statutory body of the Government of India through an Act of Parliament for the coordination, determination and maintenance of standards of university education in India. In order to ensure effective region-wise coverage throughout the country, the UGC has decentralized its operations by setting up six regional centers at Pune, Hyderabad, Kolkata, Bhopal, Guwahati and Bangalore. The head office of the UGC is located at Bahadur Shah Zafar Marg in New Delhi, with two additional bureaus operating from 35, Feroze Shah Road and the South Campus of University of Delhi as well.
  • In 1994 and 1995 the UGC decentralized its operations by setting up six regional centres at Pune, Hyderabad, Kolkata, Bhopal, Guwahati and Bangalore. The head office of the UGC is located at Bahadur Shah Zafar Marg in New Delhi, with two additional bureaus operating from 35, Feroze Shah Road and the South Campus of University of Delhi as well.
  • In December 2015 the Indian government set a National Institutional of Ranking Framework under UGC which will rank all educational institutes by April 2016.

Role

  • The main aim & role of UGC in higher education is to provide funds to universities and coordinate, determine & maintain the ethics in institutions of higher education. The commission upholds the interpretation among the universities, government, and the community. UGC has also set some standards for the universities for being UGC Approved Universities. With the growth of higher education in India, many top, medium, and small universities are being established day by day. Among these universities, there are many universities that are fake and not fit as per the UGC standards. Therefore, the University Grants Commission has released the list of Fake Universities in India to help the students to recognize these rejected universities

Functions

It provides funds and it also arranges for the coordination and maintenance of the universities in India. The UGC controls the following in India:

1.Maintaining the standard of research, teaching and examination in the university maintaining standards of teaching, examination and research in universities & Framing regulations on minimum standards of education.

2.It is a link between the union government and the institutes of higher education system.

3. It also advises the government about the steps to be taken in order to improve the education system.

4.Allocates grants to the universities and colleges out of its own funds for their development or other general purpose.Advises the central and state government on disbursing grants to the universities out of the Consolidated Fund of India. Advises any authority on the establishment of new university or on the proposal seeking expansion of any university.

5.Collects information on university education in India and in other countries.

6.Seeks information from the universities from time to time. The information may range from the financial position of the university, their various branches of learning to the rules and regulations followed in a particular university.

Imparts education to the students in various streams through its Country wide classroom teachings and a four-year old 24 hours educational channel ‘Vyas’.

8.Conducts National Eligibility Test (NET) through its National Educational Testing Bureau in a bid to determine eligibility for lectureship. It also awards Junior Research Fellowship (JRF), which has been set as the minimum standards for Indian nationals to enter teaching profession and research. Humanities (including languages), Forensic Science, Computer Science, Social Sciences, Environmental Sciences, and Applications and Electronic Science are the subjects in which a student can appear for a JRF.

9.The University Grants Commission has recently launched an ‘e-scripting’ course in television for all those students who want to make a career in broadcast media. The course is being run by its Consortium of Educational Communication, an Inter University Centre of the UGC on electronic media.

10.Monitoring developments in the field of collegiate and university education; disbursing grants to the universities and colleges.

Types of universities under ugc

1.Central Universities

2.state universities

3.Deemed universities

4.private universities

for more information go the link below 👇

https://en.wikipedia.org/wiki/University_Grants_Commission_(India)

https://www.ugc.ac.in/

Digital marketing

Digital marketing the world become digitalizing day to day.

Every things we can do with digital, we are become digital life’s.

Marketing is main source for improve companies, on before digital life’s there was we have person to person and posters to expose their products and services  

Now , we are in surviving digital life’s . every things will get on internet so the bases of internet ,we  have recognised by Digital marketing .

The digital marketing  it is  high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

by help of  these online media channels, digital marketing is the method by which companies endorse goods, brands and services.

On these digital marketing we have a wide range of digital marketing jobs out there meaning there are a huge variety of career options.

  • Video/audio production.
  • Interactive technology (such as AI)
  • Mobile marketing.
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media.
  • E-commerce.
  • Email marketing.

Scopes for digital marketing

The scope of digital marketing is quite good. Anyone who is looking  to learning digital marketing  would surely get a good benefit from it. There are also huge of job opportunities available in the field .

How can you start

There we have many web sites and blogs, start learning digital marketing help of reading books or blogs, enrolling in courses, watching videos on YouTube, listening to podcasts, watching webinars, and more.

THE ROGAN ART

Hello guys! Today I am going to tell you guys about a 400 year old art .

Abdul Gaffur khatri’s family is ” the only family in the world” that is keeping this art alive for almost 8 generations.

This art is called “The Rogan Art”.

The palm of the hand is the essential tool for getting this painting technique just right.


These designs were once popular throughout India, but the rise of industrial textiles forced many artisans to leave the craft for more lucrative work.

Rogan means oil in Farsi”

From:roganartnirona

This art starts with castor oil.
It’s the base of the paint.So the art is named after it .

  • In this process the oil should be heated for two days until it becomes a honey-like texture.
  • It’s a dangerous process only a few can handle.
  • After it cools they combine the oil with pigment to create the paint.The above mentioned steps are only for making the paint now comes the main thing.
  • In this art the use of the hand gives the Rogan art it’s unique nature.
  • The paint needs to be swirled in the palm which in turn creates heat to thin it out after that the thread of paint is floated over the fabric using a metal rod.
From : The Indian express

Using the other hand underneath the cloth to guiding the paint and this process is completely free hand which makes this art more peculiar as the final design is to be anticipated and not ready made before.

Before it dries, they folds the cloth to print the design’s mirror image.which is timesaving and also the design will be symmetric.

From:livemint.com

This art is said to have originated from from Persia400 years ago to India and it was once popular on bedding and ceremonial clothing here in India.

But with the rise of mass-produced textiles in the ’80s,locals lost interest in these more expensive handmade pieces.

Many artisans couldn’t compete with mass manufacturers and dropped their crafts to find other work.

This beautiful art is also going extinct and covid-19 has the greatest impact on these artisans forcing them to leave this and find some other work for their livelihood as before they used to sell their pieces to foreigners but after the pandemic even that income has come to a halt.

We have to encourage them so that the art’s legacy can carry on and our next generations can also see this beautiful art.

Thankyou.

NEWS

Modi goverenment cabinet reshuffle due to resignation of 12 ministers

12 ministers resigned including Ravi Shankar Prasad, Harsh Vardhan, Prakash Javdekar, Ramesh Pokhriyal Nishank and Santosh Gangwar. Due to over haul

Kiren Rijiju will be the new Minister of Law and Justice while the health portfolio has been allocated to Mansukh Mandaviya and home minister amitsah has been allotted as ministry of cooperation and ministry of Home affairs

Mansukh Mandavia was appointed as the new Health Minister and bureaucrat-turned-politician Ashwini Vaishnaw the new Railway Minister on Wednesday.

Jyotiraditya Scindia has been made the Civil Aviation Minister, while Home Minister Amit Shah has been given the charge of the newly-created Ministry of Cooperation. Piyushgoyalwill now be the Minister of Textiles, while dhramendra pradhan has been given the portfolios of Education Ministry and the Ministry of Skill Development and Entrepreneurship. And kiren Rijiju was allotted for the ministry for Law and Justice. And hardeep Singh will going to charge the Minister of Petroleum and Natural Gas and Housing and Urban Affairs Minister.

Among the new ministers who were inducted into the Union Cabinet are BJP’S Narayan Rane-minister of micro small and medium enterprises, Sarbananda Sonowal-minister of ports, shippingand waterway,also for minster of ayush,Jyotiraditya Scindia-ministry of civil aviation , Ajay Bhatt, Bhupender Yadv-minister of environment forest and climate change also a minister of Labour and employement, Shobha Karandlaje, Sunita Duggal, Meenakshi Lekhi-ministry of external affairs and ministry of culture, Bharati Pawar, Shantanu Thakur and Kapil Patil; JD(U)’s R C P Singh, LJP’s Pashupati Paras, and Apna Dal’s Anupriya Patel.

And these seven members were promoted to higher ministry positions Anurag Thakur, G Kishan Reddy, Paroshottam Rupala, Kiren Rijiju, Hardeep Singh Puri, Mansukh Mandaviya and Raj Kumar Singh.

Translate dog barks with Raspberry Pi

The dog wears a harness with a microphone that picks up its barks. The barks get processed through a device that determines what the dog is saying and then outputs it through speakers.

Raspberry Pi Zero is the affordable brain powering NerdStoke’s solution to this age-old human-and-pup problem. But writing code that could translate the multitude of frequencies coming out of a dog’s mouth when it barks was a trickier problem. NerdStoke tried to work it through on Twitch with fellow hobbyists, but alas, the original dream had to be modified.

dog bark translator hardware
The kit worked fine – it was the coding challenge that changed the course of this project

Spoiler alert: fast Fourier transforms did not work. You would need a clear, pure tone for that to work in a project like this, but as we said above, dogs bark in a rainbow of tones, pitches, and all the rest.

So what’s the solution?

Because of this, a time-based model was devised to predict what a dog is likely to be barking about at any given time of day. For example, if it’s early morning, they probably want to go out to pee. But if it’s mid-morning, they’re probably letting you know the postman has arrived and is trying to challenge your territory by pushing thin paper squares through the flap in your front door. It’s a dangerous world out there, and dogs just want to protect us.

Nerdstoke had his good friend record some appropriate soundbites to go with each bark, depending on what time of day it happened. And now, Nugget the dog can tell you “I want to cuddle” or “Why aren’t you feeding me?”Same, Nugget, same

While the final project couldn’t quite translate the actual thoughts of a dog, we love the humour behind this halfway solution. And we reckon the product name, Holler Collar, would definitely sell.