More sector should be added to current PLI scheme says expert.

A proposal to extend PLI scheme benefits to different sectors such as toys and leather is at advanced stages of finalisation and there is a likelihood that it may figure in the Budget, expert says.

The 14 sectors are mobile manufacturing, manufacturing of medical devices, automobiles and auto components, pharmaceuticals, drugs, specialty steel, telecom & networking products, electronic products, white goods (ACs and LEDs), food products, textile products, solar PV modules, advanced chemistry cell (ACC) battery, and drones and drone components.

The key objective of the PLI schemes is to make domestic manufacturing globally competitive by boosting existing capacities in manufacturing for sunrise (new businesses) and strategic sectors, creating global champions in manufacturing and curbing cheaper imports, while also reducing import bills, enhancing export capacity and generating employment.

Different Opportunities after GATE Exam

 

Picture Credits: Raudra Eduservices

In present, being a graduate alone will not secure you a great job as we are all well aware of India’s declining employment rates. Higher education is therefore recommended for an unprecedented career. This will not only open doors to a bright future for you, but it will also help your career. As a result, students preparing for higher education nowadays prefer competitive exams.

One such well-known exam is the GATE (Graduate Aptitude Test in Engineering). Almost all science and engineering students take the exam and are aware of the various opportunities.

If you want to continue your education after graduation, you can pursue M. Tech. or ME degrees. Then you should take this competitive exam. 

Let me list few of the advantages of qualifying the GATE exam.

Higher Studies 

If you pass the exam with a decent score, you will have the best chance of getting into one of India’s prestigious institutes such as IITs, NITs, or IISC. You can select your favorite institutes based on your specialization and interests. Following the completion of your higher education, firms such as Google, Samsung, Tata, Maruti, Cisco, and several other eminent companies with salaries ranging from 8 lakhs to 30 lakhs per annum bestow upon you truly excellent campus placement opportunities. And if you have always dreamt of getting that tag of an “IITian” before your name, this is the exam that paves the path towards it.

Public Sector Units

PSUs are government-owned establishments that are established and owned by the Government of India or state governments in India. Candidates qualifying GATE with excellent ranks is directly called for interviews by these organizations. PSUs like BHEL, IOCL, ONGC, SAIL, NTPC, HPCL, PGCIL, BARC, and over 200 other PSUs in the country, regard GATE scores as a satisfactory criterion in their recruitment process. A job in a PSU keeps you in loop with intriguing engineering advances while providing the security and benefits of a government job. Working in a PSU will not only help you live a affluent life, but it will also allow you to serve your country.

Research 

If you are passionate about your subject and want to learn more, you can pursue a Junior Research Fellowship in CSIR Laboratories after completing your M. Tech or ME. Research is an area that is underdeveloped in our country, despite the fact that it holds great promise. Few people stay in the country to complete their research fellowships; other choose to travel abroad in search of a better future. But why should you go to a foreign university and conduct research while also working part-time to make ends meet? You can conduct the same outstanding and groundbreaking research in your own country while earning a pretty hefty stipend. Isn’t it a viable option for you? You can make your country and people proud by conducting research in your own country.

Joining foreign universities after GATE

Another fantastic opportunity after GATE is to pursue your higher education at a foreign university and realize all of your dreams. Many universities in Germany and Singapore consider a valid GATE score, i.e. one that is higher than the 90th percentile, as a criterion for admission. While many German universities waive tuition for their various M. Tech. and MS programmes. So, put in the effort for your GATE exam preparation and you will be one step closer to realizing your dream.
If you are in your third year of engineering, now is the time to begin your GATE preparation. 

No pre installed Google application on new phones, read more about CCI and Google case.

Google has been making the headlines with hefty fines imposed by the Competition Commission of India (CCI) in recent months, alleging the company of abusing its position as a market leader with Android, and not allowing other companies to grow on the platform. Google has been legally battling these accusations in the country but it seems the company is ready to comply with the terms issued by the antitrust body.

Having limited choices of apps as an alternative to Chrome, Pay and Drive among others has worked in Google’s favour in India, but the ruling means other app developers might finally get the chance to catch your eye and allow it to be used on Android devices.

Google makes Chrome the default search option for Android users in India, but soon that will not be the only option for users. Android devices will give you a choice screen through which you can select which search engine is going to be your default option. The details are not clear for now, but it is likely that people will have the freedom to choose between Chrome, Bing or any other search option compatible on Android.

Unfortunate happenings in West Bengal

After 34 years of Left –front rule (communist rule) in West Bengal a political change took place in 2011 in the State. The people of West Bengal expected lots of development from the new government under the leadership of Mamata Banerjee, the first woman Chief Minister of the State.   When I was in service (now retired Professor) in an organization of the Government of India for official and academic purposes I visited the State.  I observed serious unemployment, poverty, refugee issues, high density of population, low agricultural land holding, etc were the major issues in the State.  It is pertinent to mention that as per the ‘Refugee Relief and Rehabilitation Department of the Government of West Bengal, “the census figures show the number of refugees from East Pakistan in 1971 was nearly 6 million (60 lakh) and in 1981, the number was assessed at 8 million (80 lakh)”. Anyway, the people of West Bengal had lots of expectations from the present State Government but the loose -talk of some leaders, criticizing central leaders, scandals, etc., have lowered the image of the All-India Trinamool Congress (AITC/TMC). Indians always want to see a political leader should be free from all sorts of corruption and also from the loose talk. But under the AITC/TMC rule situation is different. 

I am pained to see the unfortunate happenings in the State because the State produced a number of great personalities, and great stalwarts in all the fields – cultural, religion, literature, science, and the freedom movement. The first case took place in 2014 June, “TMC MP Tapas Pal has threatened to kill opposition CPM workers and have their women raped if a single ruling party worker was attacked. The comments triggered an uproar and sparked condemnation by opposition parties with CPM demanding that the Lok Sabha Speaker take suo motu cognizance of Pal’s outburst and disqualify him. (The Times of India, 30/6/2014). Tapas Pal was a great actor and I had the opportunity to watch many movies acted by him but after such a statement I was dejected.   Another highly deplorable issue is that after the Assembly elections in West Bengal (2021), many violent incidents took place in different forms which did not happen recently in any State assembly elections but the worst things happened after the Assembly election in West Bengal. Now worst case in the State is the ‘Teachers recruitment scam’ which cannot be imagined in a culturally developed State like West Bengal. Thanks to Calcutta High Court otherwise probably 10th failed persons would have got teachers’ jobs by paying bribes to the ruling party leaders. I am presenting here a case, Trinamul Congress youth leader Kuntal Ghosh, who was arrested by the Enforcement Directorate (ED) on 21 January 2023, told media persons on Wednesday (25/01/23) that “he is confident that someday the masterminds of the scam will be arrested. Corruption is sky-high. Let there be a proper investigation and everything will be revealed. The names of the masterminds in the matter will surface. It will be revealed who is guilty and who is not. A grand conspiracy has been hatched in the matter, which is the biggest in recent times.  However, he did not specify who these ‘masterminds’ are” (The Statesman, 26/01/23).  It is pertinent to mention here that on 23 July 2022, former Education Minster of the State Partha Chatterjee was arrested by the Enforcement Directorate in connection with the alleged State School Service Commission (SSC) recruitment scam cases along with his aide actress Arpita Mukherjee. We all know crores and crores of rupees were recovered. Another corrupt leader of TMC is Anubrata Mandal and I am simply quoting India TV( 11/08/22)  “Who is Anubrata Mondal: Bengal’s ‘Bahubali’ politician and trusted aide of Mamata. Mondal (62), who is presently TMC’s Birbhum district president and member of the party’s national working committee, rose to prominence in the 11 years of the TMC regime in Bengal, mostly for his audacious statements and browbeating”. Such types of leaders are dominating the TMC/AITC. While watching TV discussions, I observed some TMC representatives, refer to law and order or corruption cases of a few ‘BIMARU’ States but they should remember how the States, of the South of India, have been developing. Many persons from other parts of India including West Bengal for employment, medical treatment, and education are coming to the States of South India. Anyway, even some Calcutta High Court judges are also facing problems. Justice Rajasekhar Mantha and Justice Abhijit Gangopadhyay of Calcutta High Court were criticized by TMC leaders for their judgment. It seems some TMC leaders desired corruption, scams, etc., should not be highlighted by the judges. Recent incidents with Indian Secular Front (ISF) MLA, Naushad Siddique were very unfortunate and deplorable. It seems TMC  leaders do not want ISF should emerge as a big political party.   Lastly, my personal opinion is that among the Chief Ministers of West Bengal, the real and productive development took place during the legendary physician and the second Chief Minister of West Bengal, Dr. Bidhan Chandra Roy popularly known as Dr. B.C. Roy’s regime. He had done highly positive politics and developed the State as a sequel the State reached its zenith in those days. 

Dr Shankar Chatterjee, Hyderabad

Unfortunate happenings in West Bengal

After 34 years of Left –front rule (communist rule) in West Bengal a political change took place in 2011 in the State. The people of West Bengal expected lots of development from the new government under the leadership of Mamata Banerjee, the first woman Chief Minister of the State.   When I was in service (now retired Professor) in an organization of the Government of India for official and academic purposes I visited the State.  I observed serious unemployment, poverty, refugee issues, high density of population, low agricultural land holding, etc were the major issues in the State.  It is pertinent to mention that as per the ‘Refugee Relief and Rehabilitation Department of the Government of West Bengal, “the census figures show the number of refugees from East Pakistan in 1971 was nearly 6 million (60 lakh) and in 1981, the number was assessed at 8 million (80 lakh)”. Anyway, the people of West Bengal had lots of expectations from the present State Government but the loose -talk of some leaders, criticizing central leaders, scandals, etc., have lowered the image of the All-India Trinamool Congress (AITC/TMC). Indians always want to see a political leader should be free from all sorts of corruption and also from the loose talk. But under the AITC/TMC rule situation is different. 

I am pained to see the unfortunate happenings in the State because the State produced a number of great personalities, and great stalwarts in all the fields – cultural, religion, literature, science, and the freedom movement. The first case took place in 2014 June, “TMC MP Tapas Pal has threatened to kill opposition CPM workers and have their women raped if a single ruling party worker was attacked. The comments triggered an uproar and sparked condemnation by opposition parties with CPM demanding that the Lok Sabha Speaker take suo motu cognizance of Pal’s outburst and disqualify him. (The Times of India, 30/6/2014). Tapas Pal was a great actor and I had the opportunity to watch many movies acted by him but after such a statement I was dejected.   Another highly deplorable issue is that after the Assembly elections in West Bengal (2021), many violent incidents took place in different forms which did not happen recently in any State assembly elections but the worst things happened after the Assembly election in West Bengal. Now worst case in the State is the ‘Teachers recruitment scam’ which cannot be imagined in a culturally developed State like West Bengal. Thanks to Calcutta High Court otherwise probably 10th failed persons would have got teachers’ jobs by paying bribes to the ruling party leaders. I am presenting here a case, Trinamul Congress youth leader Kuntal Ghosh, who was arrested by the Enforcement Directorate (ED) on 21 January 2023, told media persons on Wednesday (25/01/23) that “he is confident that someday the masterminds of the scam will be arrested. Corruption is sky-high. Let there be a proper investigation and everything will be revealed. The names of the masterminds in the matter will surface. It will be revealed who is guilty and who is not. A grand conspiracy has been hatched in the matter, which is the biggest in recent times.  However, he did not specify who these ‘masterminds’ are” (The Statesman, 26/01/23).  It is pertinent to mention here that on 23 July 2022, former Education Minster of the State Partha Chatterjee was arrested by the Enforcement Directorate in connection with the alleged State School Service Commission (SSC) recruitment scam cases along with his aide actress Arpita Mukherjee. We all know crores and crores of rupees were recovered. Another corrupt leader of TMC is Anubrata Mandal and I am simply quoting India TV( 11/08/22)  “Who is Anubrata Mondal: Bengal’s ‘Bahubali’ politician and trusted aide of Mamata. Mondal (62), who is presently TMC’s Birbhum district president and member of the party’s national working committee, rose to prominence in the 11 years of the TMC regime in Bengal, mostly for his audacious statements and browbeating”. Such types of leaders are dominating the TMC/AITC. While watching TV discussions, I observed some TMC representatives, refer to law and order or corruption cases of a few ‘BIMARU’ States but they should remember how the States, of the South of India, have been developing. Many persons from other parts of India including West Bengal for employment, medical treatment, and education are coming to the States of South India. Anyway, even some Calcutta High Court judges are also facing problems. Justice Rajasekhar Mantha and Justice Abhijit Gangopadhyay of Calcutta High Court were criticized by TMC leaders for their judgment. It seems some TMC leaders desired corruption, scams, etc., should not be highlighted by the judges. Recent incidents with Indian Secular Front (ISF) MLA, Naushad Siddique were very unfortunate and deplorable. It seems TMC  leaders do not want ISF should emerge as a big political party.   Lastly, my personal opinion is that among the Chief Ministers of West Bengal, the real and productive development took place during the legendary physician and the second Chief Minister of West Bengal, Dr. Bidhan Chandra Roy popularly known as Dr. B.C. Roy’s regime. He had done highly positive politics and developed the State as a sequel the State reached its zenith in those days. 

Dr Shankar Chatterjee, Hyderabad

Stock market highlights. Will it crash?

Benchmark equity indices BSE Sensex and NSE Nifty extended their losses for the second straight session on 27th January amid heavy selling in index heavyweights including Reliance Industries, Adani Enterprises and Adani Ports among others. The 30-share index Sensex traded over 1,800 points down at 59,108  against the 60,978.75 mark on January 24, 2023. Likewise, the 50-share NSE Nifty index retreated more than 550 points to 17,566 from 18,118 during the same period.

Selloff in Adani Group companies’ stocks, that was triggered by the Hindenburg Research report, which disclosed that the company was short on Adani Group companies could be factor behind the market crash. Sentiments came under pressure after the United Nations on 25th January cut down India’s growth forecast by 20 basis points to 5.8 per cent for the ongoing calendar year due to higher interest rates and risks of recession in the developed world weighing on investment and exports.

If you wish to learn more about stock market, then explore wiki-360.com

What is options trading?

Photo by Ivan Babydov on Pexels.com

An investor’s portfolio consists of various financial instruments like stocks, exchange traded funds (ETFs), mutual funds and bonds. However, the Options are altogether different. Options are used in different ways depending upon investors’ goals and how they plan to use them. Investors often use options to reduce the risk associated with the stock they have in their portfolio. Similarly, others may use options to earn additional income. Most importantly, options provide an opportunity to traders or investors to benefit from the price movement without paying the full price of a security or taking delivery.

In India, the National Stock Exchange (NSE) launched index options on 4 June 2001, and stock options were launched on 4 July 2001. In the year 2020, NSE also surpassed America’s Chicago Mercantile Exchange to become the world’s largest derivatives market exchange by volume.

What are options?

Options are defined as derivatives instruments that enable the buyer (holder or owner) of the instrument to buy or sell the underlying asset. The right to buy or sell is without any obligation. The seller of the option is, however, obligated to buy or sell, should the buyer exercise his or her right. 

Simply put, option trading includes: 

  • A right to buy or sell, but not an obligation
  • Buy or sell at predetermined price
  • Buy or sell on or before predetermined date

Types of options

There are two types of options: Call and Put. A call option gives the buyer the right to “buy” the underlying security but not the obligation to do so at a predetermined price and date. A put option gives the buyer the right to “sell” the underlying security but not the obligation to do so at a predetermined price and date.

How does options trading work?

Before we come to the options trading guide, a beginner must understand the two essential derivativesconcepts — long and short. When a trader goes long on an index or a stock, it means he or she believes that the price of the underlying will increase. On the contrary, if the trader goes short on any index or a stock, it means he or she believes that the price of the underlying will fall.

'Macbeth' and 'Throne of Blood'. Does adaptation distorts original text?

Adapting material from some origin is not something new that the film industry invented. Classical Greek playwrights adapted myths that had been passed in through oral tradition. And as soon as the
cinematographers recognized that presenting a story in moving picture required “good story”, so they started adapting story from novels, plays, short stories. Robert Stam discusses different sources of hostility towards the practice of adaptation. According to him, many have long viewed literature as being superior to film. He goes on to analyze the process of adaptation and the ways in which tie and
space are used differently in the two mediums. As per his view, “fidelity in adaptation is literally impossible. A filmic adaptation is automatically different and original due to the change of medium.”

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Macbeth’ is one of the finest and acclaimed works by Shakespeare. The play also has an easy to understand plot line which has lent itself to numerous adaptations.

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And one of those notable adaptations is the ‘Throne of Blood’ by Akira Kurosawa set in feudal Japan. Needless to mention that the central themes of the movie consist of tragedy, treachery, credulity and fallacy. However, to commence with the dissimilarities between the play Macbeth and Kurosawa’s movie, one among the other possible differences is their depictions of the battle at the opening stages of the plot.

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The play Macbeth opens with grotesque imagery of the revolt, and the weather all muddles up, as informed by the witches seen in medias res (amidst) of their conversation. The captain reporting about the battle even describes Macbeth as unseeming one of his opponents. This type of gory imagery, however, is nowhere to be found at the start of Kurosawa’s film ‘Throne of Blood’,

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instead it opens with the vast fog with a seemingly deserted and peaceful castle depicted behind the fog with a lamenting song, “Look upon the ruins of the castle of delusion haunted…”. It also features various captains reporting about the battle, but there are no depictions about the battle. The use of fog and the lack of violence, in the opening scene, set an uncertain tone for the rest of the film, and Washizu is not seen killing anyone that makes his future actions even more shocking. In fact, we witness Washizu’s innocence when he strongly resists the prophecy. As wherein Macbeth, the brutal portrayal of the battle in the beginning set a violent and dark tone right away, and thus, it makes Macbeth’s future killings somewhat less surprising. The shock factor of Washizu’s actions is also due o the fact that there are no witches at the start of the movie.

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On the other hand, we encounter that the witches start the play by invoking the name of Macbeth, leaving a sense of suspicion in the mind of the reader that Macbeth may not be who he appears. In the movie, three witches are replaced with a single-spirit who is seen chanting a song that introduces Japanese traditions, Buddhism and feelings of humanity. The song mentioning karma and reincarnation comes straight from the Buddhist beliefs.

Kurosawa’s Throne of Blood and Shakespeare’s Macbeth also differ greatly in their portrayals of Lady Macbeth and Lady Asaji respectively.

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In the play, Lady Macbeth makes her presence and intentions felt in her very first moments. She states, “Fill me from the crown to the toe topful of direst cruelty. Me thick my blood. Stop up the access and passage to remorse.” This quotation by her immediately warns the reader of her growing plans of evil.

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Contrarily, in the movie, Lady Asaji (the equivalent to Lady Macbeth) makes it much more subtle entrance. She is first seen sitting peacefully in Washizu’s castle appearing as submerged in deep contemplation. Throughout her attempts to convince Washizu to kill Tshuzuki, she remains completely sedentary and shows no sign of any emotion, unlike Lady Macbeth who passionately uses strong imagery and vehement speech to ty to persuade Macbeth. And Asaji’s fixed expressions portray the use of Noh mask. As far as the movie is concerned, predominantly the character of Asaji, Kurosawa has adopted the aesthetic of the Noh elements.

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It’s a cultural asset of Japanese theatre. It’s a classical form of dance-drama originated in Japan, and is popular since 14th century. There are several types of these masks used in Japanese theatre. And surprisingly, they are used by Kurosawa commendably through dramatis personae of Asaji. Director Kurosawa was overwhelmingly magnetized by Noh, “I like [Noh] because it is the real heart, the core of all Japanese drama. Its degree of compression is extreme, and it is full of symbols, full of subtlety. It is as though the actors and the audience are engaged in a kind of contest and as though this contest involves the entire Japanese cultural heritage . . . I wanted to use the way that Noh actors have of moving their bodies, the way they have of walking, and the general composition which the Noh stage provides.” (Extracted from an article by Minae Yamamoto Savas)

Lady Macbeth does not give Macbeth much of a reason to kill Duncan other than to solely attain power. Lady Asaji, on the other side, presents Washizu with the idea that Miki will inform about the prophecy to Tsuzuki that Washizu will ascend to the throne which in turn will lead to Washizu’s death at the hands of Tsuzuki. Despite her reserved nature, she is very deceptive and possesses contriving persona as she uses the prophecy of the witch to implant fear in the mind of Washizu. She also tries to justify the killing of Tsuzuki because Tsuzuki himself attained his throne by murdering someone, and also attempts to convince him that deep down Washizu himself carrying and watering the ambition to attain power, which is also the first time that she looks directly at him in the film. Lady Asaji like Lady Macbeth is a strong evil presence although she is portrayed in a much different manner.

Another difference between the movie and the play is existence of the lack of recognition of eternal ramification for Washizu’s actions in the movie, whereass, in the play, apprehension regarding the afterlife plays a prominent role in Macbeth’s psychological struggles with respect to his decision to kill Duncan.

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In Act 2, scene 1, Macbeth states, “I go, and it is done. The bell invites me. Hear it not Duncan, for it is a knell that summons thee to heaven or to hell.” He knowingly chooses temporal power on earth rather than eternal glory in heaven, a decision that he later realizes that he cannot undo which leads to his supposedly eternal damnation in hell. And in Kurosawa’s Throne of Blood, however, heaven and hell are never referred to. This is ofcourse largely because of the film’s Japanese origin. Instead, it’s Washizu’s contemplation of the goodness of his friend Miki that drives his inner conflict perpetrated by his wife.

The adaptation of literary works into films do distorts the original text. But we should not forget that these adaptations, like what Kurosawa did, are filmed establishing the text on different period of time, background, and geo-political settings. Although film was initially regarded by some as sucking the life out of a literary text, a view forcefully articulated by Theodore Dreiser in 1932, “Film adaptation of novels is not so much a belittling as a debauching process, which works harm to the mind of the entire world. For the debauching of any good piece of literature is – well, what? Criminal? Ignorant? Or both? I leave it to the reader.”


Citations

“Earth’s core may spin in opposite direction” says expert

The study published in Nature Geoscience states that the globally consistent pattern suggests that inner-core rotation has recently paused. The rotation came to a grinding halt in 2009 and then it surprisingly turned in an opposite direction. Researchers have long believed that the inner core rotates, relative to the Earth’s surface, back and forth, like a swing.

“This globally consistent pattern suggests that inner-core rotation has recently paused,” they wrote. “We show surprising observations that indicate the inner core has nearly ceased its rotation in the recent decade and may be experiencing a turning-back.”

With a radius of almost 2,200 miles, Earth’s core is about the size of Mars. It consists mostly of iron and nickel, and contains about one-third of Earth’s mass.

"Earth's core may spin in opposite direction" says expert

The study published in Nature Geoscience states that the globally consistent pattern suggests that inner-core rotation has recently paused. The rotation came to a grinding halt in 2009 and then it surprisingly turned in an opposite direction. Researchers have long believed that the inner core rotates, relative to the Earth’s surface, back and forth, like a swing.

“This globally consistent pattern suggests that inner-core rotation has recently paused,” they wrote. “We show surprising observations that indicate the inner core has nearly ceased its rotation in the recent decade and may be experiencing a turning-back.”

With a radius of almost 2,200 miles, Earth’s core is about the size of Mars. It consists mostly of iron and nickel, and contains about one-third of Earth’s mass.

Foreign universities to enter in India.

The University Grants Commission (UGC) announced on January 05th 2023 the draft regulations for ‘Setting up and Operation of Campuses of Foreign Higher Educational Institutions in India’. This is in pursuance of the New Educational Policy 2020, which stipulates that, “A legislative framework facilitating such entry will be put in place, and such universities will be given special dispensation regarding regulatory, governance, and content norms on par with other autonomous institutions of India”

Establishing universities and campuses is a challenging proposition, not to mention developing courses, creating research facilities, hiring faculty workers and relocating international workers, among other considerations. On the other hand, despite the glamour of foreign universities, the cost factor will pose a challenge to them. It is also doubtful that the campuses set up by them in India will match the original campus back home in their home country.

Indian army to get jetpack suits.

In a bid to modernise and upgrade its capabilities, the Indian Army is seeking to acquire jetpack suits and robotic mules through fast-track procedures for emergency procurements under the Buy Indian category.

The Army has floated Request for Proposal (RFP) for 48 jetpacks with modern propulsion system including Turbine engines, Electric and Hybrid systems.

Jet Pack suit is a turbine based individual mobility platform, which can lift a man safely across varied terrain.

The suit must provide controls for safe ascent, safe descent, take off and landing and movement in all directions, the Army said in the RFP document.

5 billion people exposed to trans fat : WHO report.

Five billion people globally are exposed to harmful trans fat, increasing their heart disease and death risk, according to a new report by the World Health Organization (WHO).

At this point, 43 countries have put best-practice regulations against trans fat in food, covering 2.8 billion people worldwide, showed the Countdown to 2023 – WHO report on global trans fat elimination, released January 23, 2023.

However, despite significant progress, this still exposes five billion people to the devasting health effects of trans fat, making the 2023 target unattainable.

The World Health Organization is calling for the total elimination of trans fat – responsible for over 500,000 premature deaths each year.

In its annual status report, Countdown to 2023 WHO Report on global trans fat elimination 2022, WHO says governments need to do more to ban industrially-produced fats, which clog arteries and are commonly found in cooking oils, spreads, packaged foods, and baked goods. 

Gold surpasses rupees 57000 per 10 grams.

Gold futures on the Multi Commodity Exchange hit an all-time high of Rs 57,099 per 10 grams on 24 January. Gold prices jumped tracking gains in overseas markets and a depreciation in the rupee currency. However, the surge dampened demand in the world’s second biggest consumer of the precious metal.

Gold prices have inverse correlation with the dollar index. The index has fallen nearly 15% in the past three months, which has pushed up the prices of gold. A rise in index value denotes that the dollar is gaining against its counterparts and a fall in index value denotes a depreciation in the dollar’s value.

Principles of Good Layout for an Advertisement Copy

Principles of Good Layout

The twelve features, qualities, or principles of good layout are as follows:
Image Credits © Manoj Patil.Focus on dominant element.
Unity of all ad parts.
Good use of contrast.
Right balance of elements.
Maintain proportion of space.
Follow the eye movement.
Simple and uncomplicated layout.
Ease of readability.
Use of whitespace.
Clarity of ad message.
Good ad atmosphere.
First impression.
Now let’s discuss each quality, feature or principle of a good layout.

1. Focus on dominant element

Good layouts have a starting point. It is called dominant element. This element is the most important part of the advertisement. It may be the headline, the illustration, the body copy, etc. The copywriter has to decide which part is the dominant part. Normally, there is only one dominant element in the ad. The dominant element must be large. It must have a bright colour. It must look better than the other parts of the ad. The consumer must get attracted towards the dominant part of the ad.
2. Unity of all ad parts
The advertisement consists of many parts. All parts of the ad have a relation with each other. All these parts must have one objective. The objective must be to inform the consumer about the product and to persuade them to purchase the product. So, all parts of the ad must work together. They must not work against each other. There must be unity among all the parts of the ad. If unity is maintained, then the combined effect will also be good. We can have unity by keeping proper space between words and lines. We can also use the same style of printing.

3. Good use of contrast

Contrast means to use opposite colours, like black and white, etc. Contrasted ads stand out because they appear different. For e.g. If all the ads in a magazine are in colour and if one ad is in black and white. Then the black and white ad will stand out in contrast. We can also use contrast for different parts of the ad. So that each part of ad stand out in contrast. We can also use contrast for a dominant part of the ad.

4. Right balance of elements

The advertisement must have a right balance. Balance means the relationship between right-hand side and left-hand side of the ad.
There are two types of balance:Formal balance: Here, the words and pictures on the right side are equal to the words and images on the left-hand side of the ad. So, the right-hand side and the left side matches each other in size, shape and colour. They are placed exactly on the opposite side of each other. Such a balance is called a formal balance.
Informal balance: Here, each part of the ad is placed on the page at random. There is no balance between right-hand side and left-hand side. But, as a whole the ad looks balanced. Informal balance is quite difficult to achieve. It requires more imagination and a high level of creative skill. It looks better than the formal balance.

5. Maintain proportion of space

The advertisement must maintain proportion. The entire space must get divided among the different parts of the ad. The division must not be equal. If all the parts have same space, then the ad will not look good. More space must be provided to the dominant (important) part of the ad. Less space must be given to the less important parts.

6. Follow the eye movement

The advertisement must be prepared to cover the movement of the eye. The movement of the eye is from left to right. A person first looks up then he looks down. So, the advertising idea must move from left to right and from top to bottom.
The advertiser can control the eye movement by using the following points:Gaze movement: According to research, a person’s eyes will follow other eyes. That is, if many people are looking in one direction, then a new person will also look in that direction. Such behaviour is natural. So the readers will also follow the gaze of the people, animals and birds appearing or presented in the ad.
Size: Generally, large size parts attract people. So the main part of the ad must also be large.
Pointing devices such as hands, fingers, arrows, etc., are used to attract the attention of the reader.
Cartoons and comic pictures are also used to grab the attention of the readers.

7. Simple and uncomplicated layout

The layout must be simple. It must have very few elements in it. The lesser the elements, the stronger will be the impact (impression). Too many parts of the ad will make it useless. So the ad must have many empty spaces. It must not look very crowded and complicated.

8. Ease of readability

The reader must be able to read the advertisement easily and quickly. The words in the ad must not be small sized. Avoid using capital letters for full paragraphs. Only significant words or sentences must be written in capital letters.

9. Use of whitespace

The advertisement must not appear stuffed and crowded. There must be enough white (blank) space to make it look uncluttered and pleasing. White space will attract the attention of the reader by making the ad look rich and classy.

10. Clarity of ad message

The advertisement must be very clear about its objective. The reader must easily understand the ad message. He must not be confused to grasp the central message of the ad. He must also not have any doubts about the ad.

11. Good ad atmosphere

The atmosphere surrounding the advertisement must not be ignored or overlooked. The surrounding of an ad is also essential to make the ad appear attractive and pleasing. A shabby background or atmosphere makes even an attention-grabbing ad less appealing.

12. First impression

The first impression is the best impression. If the impact of the first impression is good, then the reader will read the full ad message and react positively. He may desire to purchase a product or try a service. However, if the first impression fails to create a good impression, then the reader won’t read the full ad message. He may not remember and lose interest in the advertised product or service. In such a case, sales won’t happen and the advertisement will fail to achieve its goal.
Therefore, the copywriter must make the first impression of the ad impactful. A positive impact can be achieved by using a catchy slogan, attractive colours, lots of white space, good illustration, so on.

Fayol's Principle of Division of Work – Meaning, Example, Explanation

Principle of Division of Work
In context of this article, let’s revise the meaning of following words:Division of something (e.g. an object, a process, work, etc.) means to divide, chop or break it up into smaller parts to facilitate a better understanding, easier handling and operation, and focused observation on a fixed set of goals. It is a way to separate things apart based on some established criteria like quality, quantity, nature of work, so on. It untangles, simplifies, and narrows down various complexities that were involved prior separation. It helps to ease and enhance the efficiency of managing a giant complex task through smaller chunks that are easy to handle.
Work is any assigned job, task, duty, goal or an objective one is supposed to accomplish (achieve) before the deadline (on-time) and as expected at the expense of one’s mental and physical labour to earn the desired reward (usually monetary but not always) in return.
With this understanding, let’s grasp the meaning of division of work:
Image credits © Gaurav Akrani.Division of Work means to divide or break up a single complicated job into different smaller specialised tasks.
Here, each of these smaller tasks is handled separately probably by an expert or a team working under his command.
In case, these tasks are dependent on each other’s completion, they are achieved separately and procedurally one after another.
When all smaller tasks complete as expected, they all together help to accomplish the single complicated job.
Study the following image depicting an example of division of work.
Image credits © Gaurav Akrani.
Consider for an example, for the first time in your life you have planned to construct a beautiful dream house at your favourite location. Before initiating the actual phase of construction work, you do some pre-research regarding how to build a house systematically. You figure out which crucial steps you’ll need to carry out and professional services you’ll need to access, communicate, negotiate and hire. After getting acquainted with the basic construction procedure and having the necessary funds in hand, you start further planning accordingly.
You divide the combined work of house construction as follows:First, you hire an Architect to prepare the layout plan of your house as per your needs.
Once the house plan is ready, you then contact and hire a civil contractor to build your house as per the approved plan.
When primary construction phase ends, you finally hire an interior designer to enhance the beauty or aesthetic feel of your dream house.
The division of work does not stop at the above three steps else it further bifurcates into numerous specialised works as listed below.
Architect divides his work of preparing the layout plan of house among:Draftsman,
3D-Designer,
Structural Designer, etc.
Civil contractor divides his work of house construction among:Civil Engineer,
Supervisor,
Masons,
Labours,
Welder,
Electrician,
Plumber, so on.
Interior Designer realises his creative aesthetic concept from:Carpenter,
False Ceiling installer,
Painter,
Tiler,
Windows installer,
Handyman,
Electrician,
Landscaper, etc.
In fact, efficient completion of each of the above listed numerous specialised works overall helps to progress gradually and ultimately finish the single difficult job of a house construction.
Explanation of Henri Fayol’s Principle of Division of Work:
Image credits © Gaurav Akrani.In French, Henri Fayol originally called it ‘La Division Du Travail’ in his influential book ‘Administration Industrielle et Générale.’
According to Fayol, the ‘Division of Work’ or ‘Specialization’ is of the natural order. That is this principle is present and seen operating in nature too.
It is noticeable in the animal world. If a creature is highly developed, then its organs are also highly differentiated to efficiently carry out numerous specialized bodily functions to sustain the whole body itself. For example, a unicellular animal called Amoeba is physically less complicated than a multicellular Human Being. In other words, the Human body has more specialized organs compared to Amoeba‘s body.
It is also noticeable in our human societies or communities. When society grows from its primitive stage to a developed (civilised) one, new dedicated social organs (agencies) also start appearing and developing within its sphere by dividing and replacing the functions of old organs. For example, when a small town transforms into a giant metropolitan city the role, functions, scale of operation of its local administrative body also expands, divide and becomes much more complicated than its previous stage.
When an entrepreneur starts a company, most of the important business activities at the initial phase of setup are personally managed and handled by himself. However, as the company grows, he hires staff to support such a growth. He assigns his newly appointed staff various duties and some key responsibilities that earlier he was personally handling and managing. In other words, he now doesn’t do the same work he was earlier doing else he now get it done from his qualified staff instead. As the activities of the company expand further, newer branch offices, departments, positions, personnel, etc. also starts expanding and widely replacing the functions of a single person who once founded the business. For example, Mark Zuckerberg, who founded the Facebook.
The objective of the division of work is to get more work done in a better way with the same effort and become productive.
If a person is engaged routinely in the same type of occupation, after some time, as a consequence of his routine he automatically acquires some expertise, skill, sureness, accuracy and precision over how to do it in a better and efficient way. Such an ability develops as a result of his numerous hours of work and regular practice. Knowledge acquired through routine work process makes him more competent than those who lack such an experience.
According to Henri Fayol, when there is a change in individual’s occupation (work) it results in the phase of adaptation that demands efforts for adjusting to the new job. Each change of routine work reduces the output, decreases the yield or productivity of an individual. However, an individual’s performance can be regained through quality training, regular practice, earned experience, and passage of time.
Division of work helps to reduce the number of objects (*) towards whom some attention and efforts need to be focused and directed. It is the best-recognized means (way) to make the best use of individuals and teams (groups of people) in most work-related environments. Note: (*) Here, objects are those individuals whose regular job (duty) has been changed or altered and on whose shoulders newer responsibilities are laden, and are, therefore, going through the phase of adaptation.
The principle of Division of Work not just applies to the technical work. It is also applicable to all other types of jobs where there is a need or demand for less or more individuals who specializes in different areas and have the essential set of skills or talents.
As a consequence, the division of work mainly results in:Specialization of functions – Here, tasks are separated into different functions or roles according to the expertise of one’s nature of work.
Separation of powers – It means there is a distribution of authority.
The advantages of division of work are now universally recognized.
Even though the principle is applicable in most work-related scenarios, it is still subjected to limitations like:Doing the same type of work for a longer period makes it monotonous.
Since labor or work is divided, it greatly increases interdependency.
Also, since the focus in only on executing one’s assigned part of work, there is a lack of the spirit of collective responsibility.
Conscious of such limitations or shortcomings, Sir Henri Fayol, recommended using:The principle of division of labour in moderation and not in excess.
One’s wise judgement earned from years of work experience.
References (2)
Following authoritative books were referred to compile this article and are also recommended for further clarity on the Principle of Division of Work:Henri Fayol. Administration Industrielle et Générale. Part 2. Chapter No.1. Page No.26 and 27.
Constance Storrs. General and Industrial Management, 2013 Edition. Part II. Chapter No.IV. Page No.19 and 20. Martino Publishing. ISBN 978-1-61427-459-9.