Category: Training

Training is teaching, or developing in oneself or others, any skills and knowledge or fitness that relate to specific useful competencies. Training has specific goals of improving one’s capability, capacity, productivity and performance.

Old Becomes Richest Man In India Making Money Online!

Mithun Bhat, born in Bhopal, could buy 2 houses within a month, Bentley, Ferrari and paid all his debts. But previously, he worked with salary under the minimum wage. So, how could he earn so much money only in a month? He tells us his story.

“I worked at pizza delivery service for a year. I was prior a collage student and did a part time job in a restaurant. I did it to support my study. In the second year of study I was close to be expelled since I could not pay the tuition. At the time, I had to take a loan. I could finally paid my tuition, but I had no money to pay the monthly installments to the bank. Honestly, studying and working all at once was beyond my endurance, and eventually, I was expelled from campus a week before the end of school year. That was the beginning of the darkest days of my life. My father lost his job and my family didn’t know how to survive. Could you imagine how hopeless I felt? I had no decent work and no education, and my father lost his job. I could do nothing to help them.

One night, I was delivering a pizza to the last location. A guy opened the door. He was with his friends, and while he was paying the pizza, I heard their discussion about where would they invest Rs. 2,000,000 they earned 10 minutes ago. I just made a glance and saw a sort of graph and figures on the laptop screen. The guy opening the door gave me Rs. 1,000 but the price was only Rs. 600. He told me to keep the change.

I was absolutely surprised and after I got back home, I took my laptop and tried to recall about their discussion. After 5 minutes, I remembered that they told about online trading. On the Broker website I found the graphs and figures I saw at the guy’s laptop.

After reading all information about the broker and watching tutorial videos, I opened a demo account where I got virtual money. I quickly understood what I had to do, it was very easy. I earned some money after my very first transaction. Then I thought… I did not lose anything, so I decided to open a real account and deposited my last money there. At the morning, I woke up and saw that I earned Rs. 30,654 over that night. After 2 weeks I could paid my debts off, bought a car, and I could help my father while he was searching for a new job and pay his expenses for the next few months. 2 weeks later, I already had 2 houses in the suburb. And all I did without leaving my home and getting higher education.

That’s my luck. It would never happen if I did not meet the rich guy while delivering the pizza. I know there are a lot of people having not good times like me, that’s why I tell you: if you want to live without any problem, I can tell you how to earn money with Trading Resource. It is very easy if you would try it.

Semantic Web: The Next Step of World Wide Web

In 1989 Tim-Berners-Lee invented the internet as we know it today and the fundamental building block for this framework is the hyperlink. With the use of hyperlinks, different documents are connected and any document on the web can be identified with that link. This is also known as Web 1.0 (Web of Documents) and its main goal was to exchange information between different machines together on an interconnected network.

The Semantic Web is a collaborative effort led by the World Wide Web Consortium (W3C). Semantic Web which is also called Web 3.0 or web of data links to a specific piece of information contained in that document or application. The semantic web is also modular and dynamic because if the information is ever updated, users can automatically take advantage of any updates. Scalability is an essential requirement of the semantic web as well. In the semantic web, we go beyond the documents and we go towards the lower (data) level.

Some of the main underpinnings of The Semantic Web are as follows:

  • Building models: the quest for describing the world in abstract terms to allow for an easier understanding of a complex reality.
  • Computing with knowledge: the endeavor of constructing reasoning machines that can draw meaningful conclusions from encoded knowledge.
  • Exchanging information: the transmission of complex information resources among computers that allows us to distribute, interlink, and reconcile knowledge on a global scale.

Linked Data is used to connect the web of data in the Semantic Web. Links are made so that a user or a computer can explore the web of data. Linked data is much more interactive, visibility, powerful and useful in retrieving, finding, and determining its relation with other data on the web.  So instead of having URLs (Links) between documents, in Semantic Web, we have URLs between facts. To present knowledge about the data in a much more organized manner. It also seamless data integration and it can bring intelligence to the system.  URIs consists of two entities: URL (Uniform Resource Locator) and URN (Uniform Resource Name).

The Basic Structure of The Semantic Web

To implement these URIs we need Resource Description Frameworks (RDFs). RDF is a standard model for data interchange on the Web. It is a framework or a data model for describing resources. RDFs are the formal language to describe the information in the Semantic Web. The goal of RDF is to enable applications to exchange data on the Web while still preserving their original meaning. RDFs comprise  triples. A triple gives a unique identifier so that we can link the data and form a relation between various other data nodes. Multiple triples connected are called Graphs.

In metadata terms, RDF and expressed in (Triples). Triples comprise of three fundamental entities:

  • Object is the resource being described by the metadata record
  • Predicate is an element in that record
  • Subject is a value assigned to that element

SPARQL (SPARQL Protocol and RDF Query Language) and OWL (Web Ontology Language) are the other two technical standards used in the Semantic Web.

Semantic the web is an extension to the World Wide Web and it has made significant strides towards making the internet more seamless, efficient, and scalable. Linked Data is very critical in making this happen. But still, Semantic is not yet adopted and many corporations and organizations are unaware of it. So the focus should be to promote wider adoption of the Semantic Web with better availability of the learning resources.

Jobs and career

What is a JOB ?

A job is something you simply do for the money. Usually, jobs have a small impact on future resumes because they aren’t typically related to what your career is or will be. Also, jobs usually offer less networking opportunities because your coworkers often won’t be continuing on to the same field as you in your future career.

Most jobs consist of hourly wages, are more short-term, and focus on getting a task done.

What is a career ?

A career is all about building up skills through various employment opportunities, giving you the ability to move on to higher paying and more prestigious ones. Careers provide a foundation of experiences that help fuel your professional life for many years.

Careers are more long-term and are about learning, gaining experience, building connections, and putting yourself in the right position for promotions and raises. Also, careers tend to be more salary based, as opposed to hourly based like jobs, and often include benefits such as paid time off and healthcare.

While more education is often required for a career, you don’t need to spend the rest of your life in school just to get ahead. South College offers many associate degree programs that can be completed in just two years, getting you started on your new career before you know it.

If you’re interested in finding out what your future career should be or in getting the right education to put you there, contact us today!

That’s not to say that jobs aren’t valuable. Jobs show your work ethic, which is important to future employers, and money pays the bills! Jobs can help prepare you for a career by providing you with valuable skills like time management and communication.

DIFFERENCE

A job is more short-term oriented and tends to focus purely on earning money. On the other hand, a career is a series of related employment in one field that provides experience for your future and helps you earn a better paycheck and living status

7 Strategies to Build A Successful Career

  • Identify with Your Goals. Before even considering following a career route, you must get to know yourself. …
  • Build a Professional Resume. …
  • Become Aware of Your Strengths. …
  • Assume Full Responsibility for Your Life. …
  • Always Raise Your Standards. …
  • Brand Yourself. …
  • Network — A LOT. …
  • Conclusion

The 7 Best Books I’ve Ever Read About Writing

Writing has helped me to become better at thinking, speaking, and making decisions. And I’ve used books about writing to improve myself.

I firmly believe that anything worthwhile in your career should start with writing.

From creating resumes to business plans. If you don’t start with writing, you often lack clarity in your messaging.

And that was also the story of my life. In fact, it still is. Most people never think about it, but it’s damned hard to express yourself. Do you have a clear answer to questions like:

  • What’s the number one priority in your career?
  • Why did you apply for this job?
  • What does your business exactly do?

Often, we just come up with the first thing that pops up in our mind.

And after a barrage of meaningless words, we think, “what on earth did I just say?”

I’ve made a list of the best books I’ve read on writing. I must say that I don’t consider myself a writer first. Above everything else, I’m an entrepreneur. I like to share stories.

That’s why this list is more geared towards people who want to write better blogs, non-fiction, emails, cover letters, about pages, etc. Not people who want to write the next The Great Gatsby. I hope you find a book that’s relevant to you.

1. On Writing by Stephen King

Stephen King is one hell of a thinker and writer. And the man churns out books like it’s nothing. Only that fact makes you want to read more about how his mind works.

If you write, and you haven’t read On Writing, it’s time to stop everything you do and get that book. My favorite Stephen King quote?

Probably this:

“The scariest moment is always just before you start. After that, things can only get better.”

If you want to do something, don’t be such a weasel. Just start already.

2. On Writing Well by William Zinsser

A solid book with solid advice about writing non-fiction. When you start reading this book, you immediately can tell the man knows his business. And he knows it well.

Zinsser, a respected writer, and teacher, talks about the principles and methods of writing in this book. But he also shares tips about different writing forms such as memoirs, sports, business, and humor.

This is a valuable book for all people who want to improve their writing and messaging.

3. The Elements of Style by William Strunk and E.B. White

I like the simplicity of this book. It’s short, simple, and to the point. This is more of a technical book with style suggestions about the English language.

In this little book, Strunk and White do a great job of demonstrating the most common style errors.

Style is such a complicated thing that I try to refer to this book often. One of my favorite pieces of advice from this book is this:

“Write in a way that comes naturally.”

4. Ernest Hemingway on Writing by Larry W. Phillips

There’s no point in denying it; Hemingway was one of the best writers in modern history.

And this little book is a collection of letters he sent to his editor, friends, and other authors.

He didn’t want them to be published initially. Hemingway believed that there’s no pride in writing about writing.

This book is not only packed with writing advice. It also shows Hemingway’s character. He was a funny guy who took satisfaction in what he did.

5. Nobody Wants to Read Your Shit by Steven Pressfield

Pressfield is one of my favorite writers. The War Of Art is a classic.

In this book, he talks about why no one cares about your shit. If you’re trying to write and no one’s reading it, read this book.

Pressfield has a background in advertising. And you can tell. He knows how to sell his shit without being annoying.

We live in a world where everyone is trying to sell us all kinds of things. And it’s annoying. This book is essential if you want to stand out in an information-flooded world.

6. The Writers Journey by Christopher Vogler

The Writers Journey is the most in-depth book on this list. It’s also the most comprehensive book I’ve read on storytelling. It’s also a very practical book.

It’s more like a textbook that you want to take notes on. Vogler, a story consultant for major Hollywood film companies, talks about the relationship between mythology and storytelling in this book.

It’s a classic for screenwriters and playwrights. After reading this book, you’ll truly understand the art of storytelling.

However, putting this stuff into practice is another story. That takes a lot of practice.

7. Confessions of an Advertising Man by David Ogilvy

I think too many people romanticize writing. But I don’t like to like to look at writing from a starving artist’s point of view.

In life, everything is business. And so is writing. If you don’t know how to sell your writing, no one will ever read it.

And one of the best books you can read about copywriting, selling, and advertising is Confessions Of An Advertising Man. Ogilvy doesn’t need an introduction.

The man is a legend. And this book is definitely worth your time.

Studying vs. Doing

I hope you pick up one of these books and read them, or maybe reread them. However, never read too much about writing.

Because writing is not something you study, it’s something you do.

FAILURES: REGRESSIVE OR PROGRESSIVE ?

“The only difference between success and failure is ability to take action.”….. Alexander Graham Bell

WHAT IS A FAILURE?

According to Wikipedia, “FAILURE is the state or condition of not meeting a desirable or intended objective, and may be viewed as opposite of success.”

In another definition of “ FAILURE is the act of falling short of a goal of a person, who hasn’t achieved what they set out to. It is a cessation of proper functioning or performance or rather a decline in strength or effectiveness.”

HOW IS IT DIFFER WITH SUCCESS?

Your action in your field of work, in your niche, in your desired goal of life, actually work like a decisive factor. If you feel harassed, defeated, exhausted, and give up pursuing, your efforts are bound to hang in the hands of destiny. These things leave you to procrastinate. Start moving away from the active zone and surrender to a gloomy laziness and here begins your downfall.

Now if you see this entire act in opposite train, you are able to penetrate and grip the reason of failure. You reschedule and reprogram your activity. You put more organised, alive and determined endeavour and keep faith within yourself, you are bound to hug success.

FAILURES ARE OUR BEST TEACHERS.

They are stepping stones to success, or to put it in other Words, they are the pillars of success. Since failures teach us to introspect or peep within, they make us think of our weaknesses and flaws and learn lessons from them and vow not to repeat these mistakes again in life. In this way they are a mirror to our real personality and provide scope for upgrading ourselves. Failures may discourage, depress, or demoralize. Most do shake a person’s confidence at least for some time but nor for ever. The real strength of a man comes out only when he faces the ups and downs of life with patience and perseverance.

BE OPTIMISTIC

Men of courage face each rejection courageously and come out unharmed and unblemished. Failures and sufferings bring out the best of human beings. They learn that life is not a bed of roses only; it is full of challenges, obstacles and obstructions which can be set aside with persistent hard work and repeated efforts. To achieve anything in life one has to be aggressive, as nothing is achieved by being passive or pessimistic. Fear of failure may be a hindrance for some people, but to any daring person, it is just an illusion. You may think something is standing in your way, but there is nothing there.

You have an opportunity to do your best and conquer success. If it turns out that your best was not good enough, you’ll just have to look back and say, maybe I was too afraid to try, it was not good enough. There is nothing wrong with that, but nevertheless, a great eye-opener.

HOW DOES IT WORK LIKE A PROPELLING FACTOR?

Failure always made me try harder the next time. Think positive. and find fuel in failure’ is a sound advice. Failure will surely get you closer to where you want to be. The greatest discoverers had to face hundreds of failures before the final answers were found. The inventors, researchers and pathfinders had to encounter manifold hardships and opposition. But were they deterred by failures? Many often could not taste success but left great legacy to be followed by others to seek inspiration and take up their half-finished work. The world would not have progressed and the march to civilization would have halted if failures could dampen the spirit of the people. It is, therefore, advisable not to be discouraged by failures but to develop positive attitude to life, that obstacles are bound to be there. Only commitment to your mission must be steadfast.

SO…..NEVER GIVE UP

Therefore, when failures appear awfully incontrollable and life appears miserable, one has to remember “The end part of every night is the darkest one and then comes the dawn.” Thus, when nothing appears to work out in the desired way and all roads seems to lead to failures, one has to just remember the advent of the dawn. Therefore, we shouldn’t drop hope but keep on trying till we achieve. No one knows, that the final round exertion may declare one a champion.

Internship, Skill Development and training related

Internship

InTRODUCTION:-

The internship program is designed to provide students engaged in a field experience with an opportunity to share their insights, to explore the links between students’ academic preparation and their field work, and to assist participants in developing and carrying out the major research project which will serve to culminate their internship experience. Internships are individualized and tailored to the needs and interests of each student in the program. As part of the internship experience, students are expected to take an active role in finding an appropriate internship for themselves. Many students pursue their own contacts, however, information is available on Locating Internship Sites.
There is something in internships that is all the more inescapable than the sweet fragrance of a rose flower – Learning. An adage suggests, “Learning is not preparation for life; Learning is life itself.” Learning in every point of life is cardinal in its own way. When students experience a continuous learning environment, they get an opportunity to explore diverse and unexplored territorial domains. What thus follows is a phantasmagoria of constructive and highly rewarding events. This eventually leads to new ideas. Internships are cherished by students and multiple internships are mandated in a few reputed organizations.

Here is a curated list of reasons why internships are important–

1. Employers’ Perspective − In this ultra-competitive world where getting a job is an achievement in itself, the perspectives of potential employers and recruiters cannot be undermined. In a survey conducted by National Association of Colleges and Employers (NACE), an overwhelming 95% of employers opined that ‘candidate experience’ is ‘necessary’ and ‘desirable.’ In other words, when it comes to hiring candidates, candidates who have interned with startups or corporates get an edge over other inexperienced candidates.
2. Hiring Decisions and Hiring Avenues − ‘Hiring from the interns’ program has become the latest corporate fad. During their gig as interns in various corporates, interns acquaint themselves with several industry best practices. They get accustomed to the corporate environment. Internships improve the quality of candidates as they are delegated with a few responsibilities and monitored constantly. Thanks to the responsibilities entrusted to interns, creativity kicks in and candidates start giving their very best. Interns who have surpassed the expectations of their employers will be offered jobs.
3. Building Critical Professional Contacts − College students clamoring for profound change should solicit advice from experienced professionals and build a rich professional network. Students should therefore create a dedicated profile and stay in touch with others. This helps them while searching for new jobs.
4. Career Path and Career Goals − Students are generally lost in the vagaries of the so-called ‘Student life’ and hence, they begin to abandon a precise and a thorough understanding of ‘Career Path’ and ‘Career Goals.’ Once students start interning with startups or corporates, they start taking matured decisions. The concepts of ‘Career Path’ and ‘Career Goals’ no longer seem abstract.
5. Theory vs Implementation − In colleges, students seldom get an opportunity to implement and put into practice what they had learnt. On the contrary, interns gain a valuable hands-on experience by implementing what they had learnt. Internships thus helps interns to apply academic knowledge to solve industry problems.
6. Monetary Value − John Maynard Keynes, the celebrated British economist once said, “The importance of money flows from it being a link between the present and the future.” Internship is undoubtedly a voyeuristic invasion of one’s full-fledged salaried life. In other words, students get an opportunity to take a glimpse into their full-time professional lives. As interns, students are generally paid a decent amount. As full-fledged employees, they are paid even better. Moreover, ‘Earn while you learn’ becomes an actuality rather than an abstraction.
7. Intangible Benefits − There is no gainsaying that students begin to exude the joy of life by enjoying the inherent thrills of internship. They master the ability to take calculated risks. Warren Buffet, the celebrated multi-billionaire owes his wealth to his ability of taking calculated risks. On an optimistic note, students can become the next Warren Buffet. As much clichéd as it sounds confidence matters. The fantastic learning experiences as interns will bolster the confidence levels of students. Commitment to work and dedication to job automatically follow the suit. Self-confidence and self-esteem are welcome additions.
8. Resume − Internships make a student’s resume impactful and impressive. They provide the necessary momentum and fillip and eventually make their resumes all the more effective. During the hiring process, companies generally ask for references. After duly taking the permission of the Line Manager and Project Manager under whom you have interned as XXX (designation), students can mention their names and contact details preferably email-ids and mobile phone numbers in the reference section of their resume. As an alternative, students can obtain reference letters one each from their Project Manager and Line Manager. Remember, there are no better testimonies other than the reference letters drafted by the officials concerned. All in all, internships serve as resume builders.
9. Multi-faceted Traits − College students are multi-talented and multi-faceted individuals. They are extremely versatile and brilliant. By participating in various internships that are in no way related to their majors, students get an opportunity to fine-tune their extra-curricular skills. For example, a student who may be a brilliant programmer can also be an excellent content writer. He can opt for content writing internships and draft quality content.

NOTE:-The benefits of an internship are endless and enormous. Today an intern, tomorrow a top-notch professional!

Skill Development

INTRODUCTION:-

Skill development is a process of identifying your skill gap and ensuring you develop these skills. Your skills determine your ability to execute plans and achieve your goals. Skill development and training is an integral part of an employee’s life.Skill development is a vital tool to empower people, to safeguard their future and for the overall development of an individual. It is an important aspect that enhances employability in today’s globalisation. Skills are as essential as one’s academic status. Education and skills should now go hand in hand.
Escort Skill Development- CSR Projects India
* It identifies the gaps and develops the skills which enable the person to achieve their goals.
* An ability and capacity acquired through deliberate, systematic, and sustained effort to smoothly and adaptively carryout complex activities or job functions involving ideas (cognitive skills), things (technical skills), and/or people (interpersonal skills).

* The recognition, practice, and internalization of skills towards improved execution of skills.
* Skill development is the method of detecting skill gaps and improving these skills.

FEW Ways To Improve Your Personal Development Skills:-

Key takeaways:

  • Personal development skills can be soft or technical skills.
  • Select which skills to develop by performing a self-analysis on your areas for improvement and necessary skills to advance in your career or industry.
  • Focus on transferable skills that make you a competitive candidate in any job.

What are personal development skills?

Personal development skills are qualities and abilities that help you grow both personally and professionally. In other words, they are skills that help you nurture your personal development. Understanding and improving these skills can help you maximize your potential. This process is also known as self-development or personal growth.

Why are personal development skills important?

Personal development skills are important because they allow you to create strategic and tactical plans for personal and professional growth towards your goals. It can be helpful to hone personal development skills so that you can naturally work them into your daily routines and use them to:
  • Achieve personal and career goals
  • Advance in your career
  • Improve your strengths and talents
  • Better yourself
  • Find fulfillment and satisfaction

Examples of personal development skills:-

Personal development skills can be traits or qualities you already have or ones you can gain through education and training. Individuals will value different personal development skills depending on their goals, but here are some examples of skills people commonly practice to facilitate personal growth :
  • Communication
  • Interpersonal
  • Organization
  • Problem-solving
  • Self-confidence
  • Adaptability
  • Integrity
  • Work ethic
  • Leadership

Communication:-

Communication includes your ability to speak, write and listen. With these skills, you can understand what others are saying and feeling and also convey your own ideas and feelings. Good communicators can speak clearly and confidently, using a tone that is positive and appropriate for the situation.

Interpersonal:-

Also called people skills or social skills, interpersonal skills are the verbal and nonverbal behaviors and reactions to interactions with other people. They affect your ability to build relationships and make impressions on others in social situations.

Organization:-

Organization skills include the tidiness of your physical and digital spaces as well as your ability to plan, schedule and prioritize. Good organization can help save time, prevent miscommunications and improve efficiency.

Problem-solving:-

Problem-solving is your ability to handle challenging or surprising situations. Good problem-solvers can stay calm when they encounter obstacles and assess all their options to find the best solution.

Self-confidence:-

Self-confidence is the belief in your abilities, actions and decisions. If you have confidence in yourself, you might be more likely to pursue ambitious goals, try new things and believe you can succeed.

Adaptability:-

Adaptability is your ability to adjust quickly and easily to new things. People who handle change well often get along with a variety of personalities and thrive in any environment. They can also remain calm in surprising situations.

Integrity:-

People tend to trust those who are honest and stand by their values. Integrity means doing what is right and telling the truth, even if doing so presents challenges. Having integrity can lead to a good reputation and opportunities for advancement.

Work ethic:-

Work ethic includes not only hard work but also reliability, responsibility, quality, determination and discipline. People with good work ethic tend to be productive and have a positive attitude.

training

INTRODUCTION:-

Training refers to the teaching and learning activities carried on for the primary purpose of helping members of an organization acquire and apply the knowledge, skills, abilities, and attitudes needed by a particular job and organization.Training constitutes a basic concept in human resource development. It is concerned with developing a particular skill to a desired standard by instruction and practice. Training is a highly useful tool that can bring an employee into a position where they can do their job correctly, effectively, and conscientiously. Training is the act of increasing the knowledge and skill of an employee for doing a particular job.

Definition of Training:–

Dale S. Beach defines training as ‘the organized procedure by which people learn knowledge and/or skill for a definite purpose’. Training refers to the teaching and learning activities carried on for the primary purpose of helping members of an organization acquire and apply the knowledge, skills, abilities, and attitudes needed by a particular job and organization.
According to Edwin Flippo, ‘training is the act of increasing the skills of an employee for doing a particular job’.

Need for Training:–

Every organization should provide training to all the employees irrespective of their qualifications and skills.

Specifically the need for training arises because of following reasons:–

1. Environmental changes:–

Mechanization, computerization, and automation have resulted in many changes that require trained staff possessing enough skills. The organization should train the employees to enrich them with the latest technology and knowledge.

2. Organizational complexity:–

With modern inventions, technological upgradation, and diver­sification most of the organizations have become very complex. This has aggravated the problems of coordination. So, in order to cope up with the complexities, training has become mandatory.

3. Human relations:–

Every management has to maintain very good human relations, and this has made training as one of the basic conditions to deal with human problems.

4. To match employee specifications with the job requirements and organizational needs:–

An employee’s specification may not exactly suit to the requirements of the job and the organization, irrespective of past experience and skills. There is always a gap between an employee’s present specifications and the organization’s requirements. For filling this gap training is required.

5. Change in the job assignment:–

Training is also necessary when the existing employee is pro­moted to the higher level or transferred to another department. Training is also required to equip the old employees with new techniques and technologies.

Reference Links:-

https://www.tutorialspoint.com/importance-of-internships-to-college-students
https://www.igi-global.com/dictionary/skill-development/27090
https://www.yourarticlelibrary.com/human-resource-development/training-meaning-definition-and-types-of-training/32374

E-COMMERCE

What is e-commerce?

“E-commerce” and “online shopping” are often used interchangeably, but the scope of e-commerce is much broader: it embodies the concept of doing business on the Internet, for example, it includes many different services. Make online payments, book flights, etc. Buying and selling goods or services electronically via the Internet is called e-commerce.

Why buy online?

  • Lower prices
  • Affordability and convenience
  • More options

Higher profits
Scalability
Consumer knowledge/technology

E-commerce fulfillment model overview

Courier delivery model
Traditional order fulfillment model

E–commerce

Including network marketing, also known as online marketing. Internet marketing is the process of using tools that help generate potential customers and sales to promote a company or brand and its products or services on the Internet.

Content marketing
Content marketing aims at
Your personal brand and your target audience
Keywords and research.
Focus and content commitment. What will you create? How often do you post? Where will you post? You need to define these basics to create consistent and quality content.
Content Creation
Content Promotion

SEO (Search Engine Optimization)

The process of maximizing the number of visitors to a given website by placing the websiteat the top of the search engine results list. SEO
stands for search engine optimization, which means increasing the quantity and quality of website traffic through regular search results.

SEM (Search Engine Marketing)

Search Engine Marketing(SEM) is one of the most effective ways to develop business in an increasingly competitive market.
Online advertising is important to millions of businesses, and search marketing is the most effective way to promote your products and grow your business.

Email marketing

Email marketing is an efficient digital marketing strategy for sending emails to potential customers and customers. Effective marketing emails turn potential customers into customers and long-term customers into loyal and enthusiastic followers.

Optic Fibers in Communication

What are optical fibers ?

It is thin strands of pure glass which carry data over long distances. At very high speeds. The Fiber can be bent or twisted. Fibers are used instead of metal wires because signals travel without loss. Also, fibers are immune to the electromagnetic interference.

In an general optic fiber there is a core which is surrounded by cladding material which has lower refraction index than core.

Communication Systems

Basic Blocks

  • Transmitter : transmitter is one of the key elements of any fiber optic communications system and the choice of the correct one will depend upon the particular application that is envisaged.
  • Communication channel (medium) : A fiber-optic link (or fiber channel) is usually a part of an optical fiber communications system which provides a data connection between two points.

Communication channel

  1. Wired
  2. Wireless Glass
  • Destinations and Receiver : Fiber optic receivers convert light signals into electrical signals for use by equipment such as computer networks.

Advantages of optical fibers

  • Can carry much more information
  • Easily available & cheaper
  • Much longer distances than co-axial cables
  • Immune to electromagnetic noise
  • Light in weight
  • Unaffected by atmospheric agents
  • Longer life Not hazardous

Disadvantages of Optical fibers

  • Expensive to install
  • They have to be installed by specialists
  • More costly to repair
  • Can only be used on ground
  • The distance between transmitter and
  • Receiver should keep short

Start from down and reach the up

Hello guys, today’s topic is going to be very informative.

“Start up ” have you ever heard of this
Word before? Even if you have never heard of the word start up many of us actually heard about those startups which are doing fantastic .

Start ups are the newly established business,by one or more entrepreneurs.These entrepreneurs set up business by taking financial risks .

Start ups are actually initiated by its founders based on an idea which has a potential to become successful and bring profits to the company .

Even though startups gives wings to an individual’s dreams it is not easy to create an impact with an startup during this tough competition era.

And while setting up an start up the individual needs to have necessary funds so mostly the start ups are setup by taking loans,or borrowing money from families,friends.

So generally startup are built around one main idea which can change the whole picture,which can create an impact in the industry.

Startups can become successful only when the foundations that is the base on which the company is started should be rock solid,their main aim should not change even though some alterations can be done .

As the company grows the more the need of funds increases so especially the risk of setting up a startup should be taken very seriously and the decision must taken carefully.

There are many thing that you need such as impressive idea,funds and trusted partners and sacrifice your time,health  for the wellbeing of the startup.

Start ups basis is believe ,the belief you have in your own self,your idea which is projected outside.

Entrepreneurs should have certain qualities that is needed for a successful startup so many institutions and universities are providing training for those who dream of starting their own company.

But in reality many startups that don’t stand a chance in the competition lack those qualities,they have the idea but cannot put into action,they cannot manage work as they have very little experience in this industry,they get swayed by others words and forget their whole main aim .

Mock startups are those programs where a student gets to experience the simulation of the real world.

Even the government entrepreneurship programs ,non profit entrepreneurship programs support many start ups They give guidance and even support them if the idea shows a potential .

Intellectual advisors ,hardworking staff ,investors who don’t mind to try risks for profits ,mentors who can guide you ,and great Teamwork makes the dream work that is it accelerates the growth rate of that start up.

Every start up has their own ups and downs but what is important is to never lose faith in yourselves and always hope for the best by putting out your best .

Startups don't have a instant success they to grow step by step and the more impact it has on the business industry the more it grows.

Some of the successful startups are

  • Ola
  • Swiggy
  • Zomato
  • Oyo
  • Flipkart

Every succesful company at present is a startup in the past and lessons should be learnt from those experiences

So always dream big ,work hard ,have faith,never lose hope ,never give up, and

“Learning from failures , paves the way to success.”

Thankyou^^

Self-help and personality development

Self help and personality development is a weapon for us

The spirit of self help creates many good qualities in a person. … These people work more harder than a person who is reliable on others for their work. This leads to help them obtain strong will- power and determination.

Self-help or self-improvement is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis. … Many different self-help group programs exist, each with its own focus, techniques, associated beliefs, proponents and in some cases, leaders

The following are common examples of self-improvement.

  • Self-Awareness. A process of introspection to understand your own character, behavior, fears and ambitions.
  • Awareness. A process of extrospection to understand the world around you.
  • Health. …
  • Physical Fitness. …
  • Time Management. …
  • Productivity. …
  • Performance. …
  • Know-How

Here’s a look at some ways to build self-improvement into your daily routine and let go of negative thoughts about yourself.

  • Cultivate gratitude. …
  • Greet everyone you meet. …
  • Try a digital detox. …
  • Use positive self-talk. …
  • Practice random acts of kindness. …
  • Eat at least one meal mindfully. …
  • Get enough sleep. …
  • Breathe consciously.

Personality development refers to how the organized patterns of behavior that make up each person’s unique personality emerge over time. Many factors go into influencing personality, including genetics, environment, parenting, and societal variables.

Personality development helps you gain recognition and acceptance from the society as well as people around. Personality development plays an essential role not only in an individual’s professional but also personal lives. It makes an individual disciplined, punctual and an asset for his/her organization.

Here are  great ways to improve your personality:

  • Be a better listener. …
  • Read more and expand your interests. …
  • Be a good conversationalist. …
  • Have an Opinion. …
  • Meet New People. …
  • Be yourself. …
  • Have a positive outlook and attitude. …
  • Be fun and see the humorous side of life.

The four personality types are: Driver, Expressive, Amiable, and Analytical. There are two variables to identify any personality: Are they better at facts & data or relationships? And are they introverted or extroverted. Note: Most people will have major and minor type.

CAN WE THINK “WORLD WITHOUT ENGLISH”?

ENGLISH IN PRE-INDEPENDENCE DAYS

During the British rule in India English was imposed on Indians as a compulsory study. The British rulers wanted a class of interpreters between the rulers and ruled. Only a selected few could learn English and get good jobs under the British rulers. English education was confined to the chosen few. The foreign rulers had no desire to educate the mass.

ENGLISH AFTER INDEPENDENCE

English education, however, did one good thing to India. It created a batch of scholars who imbibed the best English education. The western culture, new ideas and thoughts about science and scientific studies slowly spread among us through English and we became aware of the tremendous progress that the nations of the west were making. This knowledge, rather the impact of this aerated a tremendous excitement among us and this was the root of the famous Renaissance Movement, which is a bright landmark in our social, cultural and educational sphere. After independence, some nationalists wanted the complete abolition of English from our academic programme. They pleaded for the abolition of English on the ground that its retention smacks of our slavery to England. But there were others who wanted English to continue as a subject for study.

IMPORTANCE OF ENGLISH ITS PLACE IN EDUCATION

The English language is known as the lingua franca of the world. English language is no longer the monopoly of English men. It is now used by a large number of people scattered geographically in different parts of the world. English language is the gateway to the various branches of knowledge and it opens the window to the outside world. It is studied now in many countries, and it is a very helpful means for international communication in commerce and culture. So narrow patriotism should not blur our vision about its importance. It is necessary to retain English as a link language, and as a second language to be read from class III. Regional language should be given first preference, and should be the medium of instruction up to the graduate level. We would see some of the vital reasons to hug English in the main course of life.

Knowledge of English will open doors of bigger opportunity in the field of higher studies on national and international platform.

No scientific and commercial knowledge can be complete without the proper knowledge of English.

This is the language one can study quickly and smoothly without troubles. So, it paves the way to greater studies hence generate greater interest in all type of knowledge acquisition.

International English Language Testing System (IELTS) opens wider prospects to enter in any renowned institution all over the world.

Meaningful study of English will make you conscious of the progress and the standard of living the world has achieved. English is the language of the media and a person can receive exceptional growth in books publishing, films, TV shows if one pursues English in these career prospect.

Technological growth prospers in the lap of English culture and skill. One receives ample support and strength if assisted by English in all level.

English knowing professional wins laurels and fatty salary packages in comparison to other besides promotion and felicitations in a company.  

English is the language of the internet. Right from website development to social media marketing every thing demands a solid base if English. So, the good learners are always getting an edge effect in all the matter.

English education knowledge and workings make you the greater professional, enhances your competitiveness and all-round exhibition of skill. It makes you to be a satisfied citizen of the world.

Knowledge of English gives greater depth in research work, thesis writing, contents composing, communication and future advancement of all the subjects known to the humanity.

So, education, civilization and communication demand a worldwide awakening of English learning culture, practice, use and application in all aspects of life.

Mimesis in Aristotle’s Theory of Art [Part A]

Please make sure that you read cache up on the next post for more.

Aristotle in his Theory of Art reasons on the imitative nature of art; and further proposes that art imitates everything that is nature. In his theory he hints out that a poet, by his work tells us what is to happen unlike a historian who recites on what occurred in the past, which is put forth by Aristotle himself on the imitative nature of ‘poets’ work. The Oxford English Dictionary defines Mimesis as “a figure of speech, whereby words or actions of another are imitated” or “the deliberate imitation of the behaviour of one group of people by another as a factor in social change”. Mimicry as “the action, practice, or art of mimicking or closely imitating … the manner, gesture, speech, or mode of actions and persons, or the superficial characteristics of a thing” .
Aristotle focuses on the Mimetic nature of Art which isn’t a sole focus of Poetics, and while doing so, he had opposed to what Plato believed, that mimesis was manifested in ‘particulars’ which copies or imitates the forms from which they are derived; thus, the mimetic world (the world of representation and the world of structure of conscious experience) is inherently inferior in that it consists of imitations which will always be subordinate or auxiliary to their original. Aristotle, unlike Plato, has his own interpretation to the theory of imitation and thus doesn’t comply with what Plato presents when he talks about Mimesis. Aristotle has evidently accepted and agreed of the heterogeneous notion of art being produced by different artist differently, which gives a distinct identity to the theory of imitation and so he believes that an artist is responsible to birth an art form unlike Plato, who negates any form of Art – as it’s being thrice removed from reality. He contests these notions of reality and argues to the point that imitation is an extremely natural instinct in human nature, something very basic, the ability to imitate sets human beings apart from other animals and so not only it is natural to imitate it further helps to learn and simultaneously experience delight from it. In Poetics, what Aristotle has wrapped up for us isn’t a very definite answer, for what he means about ‘Mimesis’, instead has left it broad and elusive. Although various discussions on ‘Mimesis’ to be an integral fraction to the relationship between art and nature and to the relations governing works of art themselves. Therefore, we can assert the various species that Mimesis is distinguished in, i.e. Mean; Object; Mode of Imitation. Although for Aristotle, Imitation involves not merely physical resemblance, but also what one might call generally the relations between things or the ‘mechanism’ of things, he thus proposes the three key distinguishers through which one could filter imitations. Mean – is something a poet applies to his work of art, say Poetry and Dance, what distinguishes these two forms is; one requires spoken language to be at fruition and the other, not essentially emphasises on language and it thus could be substituted by music, similarly in Poetry difference in its metres or rhyme scheme and the structure in general could itself separately each genre from the other like Epics, Ballads or Elegy, et cetera. Next is Object of imitation – what the mean — the ‘matter’ of imitation — represent, and this would produce for better or worse or the same effect of the original piece imitated, here Aristotle points at the distinction of Tragedy and Comedy, for tragedy we’d need a better mode of imitation and for Comedy one uses caricature i.e. laughing at the object of imitation, to show an inferior or worse form of imitation to produce the choice effect. Further along is Means of imitation which in poem could be what the poet chooses as a form of delivering his work of imitation.

ISRO

• Dr Vikram Sarabhai – Indian National Committee
for Space Research (INCOSPAR)

• INCOSPAR renamed as ISRO (Indian Space Research organization).

• Department of Space.

• Vision of ISRO – Harness space technology for
national development, pursuing space science
research and planetary exploration.

Achievements

• Aryabhata – India’s first satellite .

• Rohini – first satellite to be placed into orbit – Indian-made launch vehicle SLV-3.

• Chandrayaan -1 – unmanned lunar orbiter, success.
• Mars orbiter Mission (MOM)
 India first nation to succeed on maiden attempt to Mars.
 ISRO – Fourth space agency in the world
 First space agency in Asia.

• Astro-Sat


 launched on September 28, 2015, by PSLV-C30
 Space observatory
 First dedicated Indian astronomy mission to studying celestial
sources in X-ray, optical and UV spectral bands simultaneously.

• ISRO launched 104 satellites – single rocket
(PSLV-C37).

• ‘Chandrayaan-2’ – Partial success, Orbiter successfully launched .

• Chandraayan 3 – in pipe line.

• IRNSS/ NAVIC
 To meet the user requirements of the
positioning, navigation and timing services based on the indigenous system
 Navigation details in the Indian Ocean
regions.

• Upcoming mission – Gaganyaan : Indias
manned space mission

Types of Security Attacks

Active Attacks

It is an attempts to alter system resources or affect their operation. It includes Modification of data, or creation of false data.

Four categories
 Masquerade
 Replay
 Modification of messages
 Denial of service

  1. Masquerade : It takes place when one entity pretends to be a different entity. For example, authentication sequences can be captured and replayed after a valid authentication sequence has taken place, thus enabling an authorized entity with few privileges to obtain extra privileges by impersonating an entity that has those privileges.
  2. Replay : Replay involves the passive capture of a data unit and its subsequent retransmission to produce an unauthorized effect.
  3. Modification of Messages : Modification of messages simply means that some portion of a legitimate message is altered, or that messages are delayed or reordered, to produce an unauthorized effect.
  4. Denial of Service : The denial of service prevents or inhibits the normal use or management of communications facilities. This attack may have a specific target; for example, an entity may suppress all messages directed to a particular destination (e.g., the security audit service). Another form of service denial is the disruption of an entire network, either by disabling the network or by overloading it with messages so as to degrade performance.

Passive Attacks

It attempts to learn or make use of information from the system but does not affect system resources. Passive attacks are in the nature of eavesdropping on, or monitoring of, transmissions. The goal of the opponent is to obtain information that is being transmitted.

Two types of passive attacks:

  • Release of Message Contents
  • Traffic Analysis
  1. Release of Message Contents : A telephone conversation, an electronic mail message, and a transferred file may contain sensitive or confidential information. We would like to prevent an opponent from learning the contents of these transmissions.
  2. Traffic Analysis : The opponent could determine the location and identity of communicating hosts and could observe the frequency and length of messages being exchanged. This information might be useful in guessing the nature of the communication that was taking place.

Career counselling

Career counselling provide correct and consolidate information to our young brigade by giving them whole basket of available option after school is par excellence.The exposure to technology ,Media and Social Networking on a larger scale has made our youth aware to a great extent ,but they are little aware of the authenticity of information which are exposed to on a regular basis .ITS VERY IMPORTANT for our young and dynamic students to have proper and worthy information which is only possible through proper and useful career counselling.